1 00:00:00,520 --> 00:00:04,120 Speaker 1: This is Bloomberg Business of Sports. COVID has been so 2 00:00:04,320 --> 00:00:08,039 Speaker 1: devastating and to see thirty eight thousand people at Fenway Park, 3 00:00:08,280 --> 00:00:11,960 Speaker 1: it was really emotional and rewarding. From the business side, 4 00:00:12,119 --> 00:00:15,760 Speaker 1: from ticket sales to jersey sale, the revenues are up. 5 00:00:15,800 --> 00:00:17,560 Speaker 1: Everything was really good as well as solid. There I 6 00:00:17,680 --> 00:00:20,480 Speaker 1: realized that at the beginning of twenty nineteen would be 7 00:00:20,560 --> 00:00:23,079 Speaker 1: a very unique opportunity in terms of a lot of 8 00:00:23,160 --> 00:00:25,479 Speaker 1: contracts being up at the same time a lot of 9 00:00:25,680 --> 00:00:28,000 Speaker 1: sighting young wrestlers being available to go out and start 10 00:00:28,000 --> 00:00:31,479 Speaker 1: a wrestling company. The country is finally deeply getting the 11 00:00:31,520 --> 00:00:34,199 Speaker 1: memo about how amazing the sport is. I think the 12 00:00:34,240 --> 00:00:37,440 Speaker 1: sky's a limit for MLS. Bloomberg Business of Sports from 13 00:00:37,479 --> 00:00:41,320 Speaker 1: Bloomberg Radio. Hello, this is the Bloomberg Business of Sports show, 14 00:00:41,360 --> 00:00:44,160 Speaker 1: where we explore the big money issues in world of sports. 15 00:00:44,240 --> 00:00:47,400 Speaker 1: I'm Mike Laren, I'm Scarlet, and I'm Mike Lynch. Coming 16 00:00:47,479 --> 00:00:51,559 Speaker 1: up today, we catch up with Todd Debuff, president of 17 00:00:51,720 --> 00:00:55,960 Speaker 1: Top Rank. That's the boxing promotion behind legendary fighters like 18 00:00:56,120 --> 00:01:01,360 Speaker 1: Muhammad Ali and Sugar Raided Leonard and more recently Tyson Fury. 19 00:01:01,520 --> 00:01:04,039 Speaker 1: That's straight ahead on the Bloomberg Business of Sports show. 20 00:01:04,080 --> 00:01:06,480 Speaker 1: But first let's look at some of the top stories 21 00:01:06,560 --> 00:01:09,720 Speaker 1: of the week, and let's start with the Chinese video 22 00:01:09,800 --> 00:01:13,679 Speaker 1: streaming giant ten Cent. They've cut the live broadcast this 23 00:01:13,760 --> 00:01:16,600 Speaker 1: week of the NBA game between the Celtics and the 24 00:01:16,640 --> 00:01:20,120 Speaker 1: New York Knicks, and is because of comments made by 25 00:01:20,240 --> 00:01:24,000 Speaker 1: in his candor my message for the Chinese government is 26 00:01:25,520 --> 00:01:30,160 Speaker 1: and scar. That comment caused a whole lot of problems 27 00:01:30,280 --> 00:01:33,520 Speaker 1: in China, angry fans and they called for a boycott. 28 00:01:33,720 --> 00:01:36,200 Speaker 1: It did because he made some pro Tibet comments. Um 29 00:01:36,200 --> 00:01:40,000 Speaker 1: He also denounced China's President Sheijing Ping as a brutal dictator. 30 00:01:40,560 --> 00:01:42,839 Speaker 1: This was all over the course of a three minute 31 00:01:42,920 --> 00:01:46,280 Speaker 1: video where he slammed she Jing Ping and then criticized 32 00:01:46,360 --> 00:01:49,680 Speaker 1: China's rule over Tibet uh saying Tibet belongs to the 33 00:01:49,680 --> 00:01:52,000 Speaker 1: Tibetan people. He was wearing a black t shirt with 34 00:01:52,040 --> 00:01:54,160 Speaker 1: an image of the Dalai Lama and he said that 35 00:01:54,200 --> 00:01:57,480 Speaker 1: he could no longer stay silent, and of course China 36 00:01:57,520 --> 00:02:02,440 Speaker 1: Tibet relations very sensitive. China reacted immediately and ten Cent 37 00:02:02,520 --> 00:02:06,960 Speaker 1: removed all live streaming for upcoming Celtics games. This is 38 00:02:07,000 --> 00:02:09,400 Speaker 1: not the first time that the NBA has found itself 39 00:02:09,680 --> 00:02:13,760 Speaker 1: in hot water in China because a couple of years 40 00:02:13,800 --> 00:02:19,400 Speaker 1: ago in the Houston Rockets general manager Darryl Moorey tweeted 41 00:02:19,440 --> 00:02:22,200 Speaker 1: out support of pro democracy protests in Hong Kong and 42 00:02:22,280 --> 00:02:26,560 Speaker 1: that sparked a huge backlash in China. And Lyndsey Scarlett 43 00:02:26,600 --> 00:02:29,640 Speaker 1: just said it, we've seen this movie before and we 44 00:02:29,760 --> 00:02:34,040 Speaker 1: thought the NBA keep your thoughts on the down low, 45 00:02:34,200 --> 00:02:38,440 Speaker 1: but it didn't happen. No, And I know Enniscantor. He's 46 00:02:38,520 --> 00:02:42,680 Speaker 1: a very he's a Muslim, he's from Turkey, and we 47 00:02:42,800 --> 00:02:44,919 Speaker 1: did an interview of the ABC a Philliate in Boston 48 00:02:44,960 --> 00:02:46,839 Speaker 1: a few years ago with him when he spoke out 49 00:02:46,840 --> 00:02:49,600 Speaker 1: against the Turkish government and he still had family over 50 00:02:49,639 --> 00:02:53,480 Speaker 1: there and um there in a a restaurant was actually issued 51 00:02:53,560 --> 00:02:56,680 Speaker 1: formed four years ago. So that this will not be 52 00:02:56,720 --> 00:02:59,000 Speaker 1: the last rule hear from Ennis Cantor, I promise you. 53 00:02:59,240 --> 00:03:01,680 Speaker 1: I mean this matter to bar Also, because the NBA 54 00:03:01,840 --> 00:03:05,520 Speaker 1: is hugely popular in China. It's the most popular US 55 00:03:05,560 --> 00:03:09,840 Speaker 1: sports league. Forget the MLB, forget the NHL, It's all 56 00:03:09,880 --> 00:03:12,880 Speaker 1: about the NBA. Uh. The NBA's business in China is 57 00:03:12,919 --> 00:03:17,240 Speaker 1: a billion dollar enterprise. And we've seen from superstars like Lebron. 58 00:03:17,680 --> 00:03:20,480 Speaker 1: You tread carefully in China, Well you just hid again. 59 00:03:20,520 --> 00:03:22,320 Speaker 1: You hit the nail on the head. There's a lot 60 00:03:22,360 --> 00:03:25,480 Speaker 1: of money for the NBA and NBA players to be 61 00:03:25,560 --> 00:03:27,920 Speaker 1: made in China, and that's why a lot of the 62 00:03:27,960 --> 00:03:32,320 Speaker 1: players have been, like you said, treading lightly. And NBA 63 00:03:32,360 --> 00:03:35,920 Speaker 1: Commissioner Adam Silverhead is state of the league addressed on Tuesday, 64 00:03:35,960 --> 00:03:39,120 Speaker 1: and he expected revenues to hit or exceed ten billion 65 00:03:39,160 --> 00:03:42,880 Speaker 1: dollars and that was before, uh, the Celtics stream was 66 00:03:42,960 --> 00:03:46,960 Speaker 1: pulled by by ten cent over in China. So maybe 67 00:03:47,160 --> 00:03:50,040 Speaker 1: that this ten billion dollar projection by Adam silver will 68 00:03:50,040 --> 00:03:52,560 Speaker 1: be directly affected by this move. How many meetings do 69 00:03:52,560 --> 00:03:54,920 Speaker 1: you think he's having with his lawyers right now? My goodness, 70 00:03:57,680 --> 00:03:59,480 Speaker 1: can they patch this up? I mean, can we get 71 00:03:59,480 --> 00:04:02,520 Speaker 1: by this. He's got to apologize or China's gonna want 72 00:04:03,120 --> 00:04:07,640 Speaker 1: Cantor to apologize in a very straightforward way, in a 73 00:04:07,760 --> 00:04:11,160 Speaker 1: very clear cut way, and immediately. And I'm sure they 74 00:04:11,240 --> 00:04:13,280 Speaker 1: want the NBA to denounce what he said as well. 75 00:04:14,360 --> 00:04:17,320 Speaker 1: Let's talk about something it's a little more happier if 76 00:04:17,440 --> 00:04:22,600 Speaker 1: you are an NFL fan. My goodness, gracious, the rating 77 00:04:22,720 --> 00:04:28,840 Speaker 1: numbers for the NFL sixteen points six million viewers per 78 00:04:28,920 --> 00:04:34,120 Speaker 1: game through Week six. That's doing something. Then she yeah, 79 00:04:34,120 --> 00:04:36,039 Speaker 1: there's a lot of reasons for that number. One, there's 80 00:04:36,279 --> 00:04:38,359 Speaker 1: some great new quarterbacks this year that are in so 81 00:04:38,440 --> 00:04:40,320 Speaker 1: a lot of teams that didn't have a great deal 82 00:04:40,320 --> 00:04:43,000 Speaker 1: of interest now do. Even teams that just won their 83 00:04:43,000 --> 00:04:47,280 Speaker 1: first game, like Jacksonville get Justin Fields with the Chicago Bears, 84 00:04:47,320 --> 00:04:49,560 Speaker 1: you get Mac Jones with the New England Patriots, and 85 00:04:49,600 --> 00:04:52,520 Speaker 1: on and on. But I've been saying this for weeks. 86 00:04:53,120 --> 00:04:56,359 Speaker 1: This new all these new gambling apps that people have 87 00:04:56,480 --> 00:04:59,400 Speaker 1: on their phones, have all these different props. Before you 88 00:04:59,480 --> 00:05:01,600 Speaker 1: just made a before the game, I'm gonna take the over, 89 00:05:01,880 --> 00:05:03,799 Speaker 1: or I'm going to take the Jets and I'm gonna 90 00:05:04,080 --> 00:05:06,160 Speaker 1: take seven and a half points. Now you can go 91 00:05:06,279 --> 00:05:10,080 Speaker 1: right to the final whistle to zero zero zero, to say, uh, 92 00:05:11,279 --> 00:05:13,800 Speaker 1: here's the odds on the on the Jets making a 93 00:05:13,839 --> 00:05:17,440 Speaker 1: first down in this possession. So people are watching games 94 00:05:17,480 --> 00:05:19,280 Speaker 1: and they're hanging in there to the end of the games. 95 00:05:19,279 --> 00:05:21,600 Speaker 1: They're going past the click points, which is where they 96 00:05:21,640 --> 00:05:24,160 Speaker 1: measure the total audience for a game. And I think 97 00:05:24,200 --> 00:05:27,080 Speaker 1: that's a direct correlation between all these betting apps and 98 00:05:27,120 --> 00:05:32,039 Speaker 1: the uptick in attendance, Scarlett. If if we sat down 99 00:05:32,200 --> 00:05:35,440 Speaker 1: and we said, okay, you've got five dollars and you 100 00:05:35,800 --> 00:05:39,480 Speaker 1: and you saw the app online to bet on an 101 00:05:39,560 --> 00:05:43,360 Speaker 1: NFL game, and and it's you know, the Detroit Lions, 102 00:05:43,360 --> 00:05:49,039 Speaker 1: which are undefeated. Yeah, give you the zero and six 103 00:05:49,120 --> 00:05:52,400 Speaker 1: Detroit Lions, would you have interest in the game. I 104 00:05:52,480 --> 00:05:54,360 Speaker 1: suppose if I was bored by the game and nothing 105 00:05:54,360 --> 00:05:57,599 Speaker 1: else was happening, I might just see what happens. And 106 00:05:57,640 --> 00:05:59,440 Speaker 1: I guess that's how they get people in there, right, 107 00:05:59,480 --> 00:06:02,880 Speaker 1: I mean looking to entice all kinds of different fans 108 00:06:03,080 --> 00:06:06,880 Speaker 1: and different spectators to see who bites. And it might 109 00:06:06,920 --> 00:06:10,040 Speaker 1: be the lifelong Detroit Lions fan bar or it might 110 00:06:10,080 --> 00:06:12,359 Speaker 1: be me who's kind of just glancing at the score 111 00:06:12,400 --> 00:06:14,600 Speaker 1: every once in a while. But they want to keep 112 00:06:14,600 --> 00:06:17,960 Speaker 1: you engaged. We got to take a big shout out. 113 00:06:18,520 --> 00:06:22,200 Speaker 1: When your name is ty Ty Washington, Uh, you're doing 114 00:06:22,200 --> 00:06:26,000 Speaker 1: good and you better be good. And he is good. Uh, Lyndsey, 115 00:06:26,160 --> 00:06:29,680 Speaker 1: he did gotten an an i L deal with a 116 00:06:29,839 --> 00:06:33,800 Speaker 1: Porsche dealership. Yeah, and he's on his Twitter account or Instagram. 117 00:06:33,839 --> 00:06:35,760 Speaker 1: I can't remember which one it was. It doesn't really matter. 118 00:06:35,839 --> 00:06:38,440 Speaker 1: There's both at this point, right, Yeah, sitting in an 119 00:06:38,440 --> 00:06:41,480 Speaker 1: eight dollar Porsche. And this was my biggest fear when 120 00:06:41,480 --> 00:06:43,600 Speaker 1: the same image and likeness came out. There's going to 121 00:06:43,720 --> 00:06:47,320 Speaker 1: be a a a huge chasm between the halves and 122 00:06:47,360 --> 00:06:49,480 Speaker 1: the have nots. And I think it's going to divide 123 00:06:49,480 --> 00:06:52,120 Speaker 1: a lot of teams. Yeah, because the best players immediately 124 00:06:52,160 --> 00:06:54,359 Speaker 1: will get all these deals and everyone else will be 125 00:06:54,360 --> 00:06:56,440 Speaker 1: looking on from the side. And at the end of 126 00:06:56,480 --> 00:06:58,240 Speaker 1: the day, they're all playing on the same team, but 127 00:06:58,760 --> 00:07:01,800 Speaker 1: one looks like professionally eight player and everyone else are 128 00:07:01,800 --> 00:07:05,279 Speaker 1: as students. One guy's driving an eighty thousand dollar Porsch 129 00:07:05,360 --> 00:07:08,080 Speaker 1: to practice, Three other guys are riding their bicycles. Well 130 00:07:08,400 --> 00:07:11,560 Speaker 1: you're and you're playing at Kentucky, so obviously you have 131 00:07:11,920 --> 00:07:16,360 Speaker 1: a high profile college that you're playing for. I say, 132 00:07:16,400 --> 00:07:18,400 Speaker 1: I say, shame on the car dealer. What what? What? 133 00:07:18,400 --> 00:07:20,520 Speaker 1: What is the attraction to have a kid who has 134 00:07:20,560 --> 00:07:22,760 Speaker 1: never played a game in college basketball yet and giving 135 00:07:22,800 --> 00:07:25,120 Speaker 1: him an eighty thousand dollar car and some type of 136 00:07:25,160 --> 00:07:28,200 Speaker 1: agreement that's some of these He's going to drive around 137 00:07:28,240 --> 00:07:30,680 Speaker 1: town in that car? Yeah, yeah, and it's going on 138 00:07:30,720 --> 00:07:32,440 Speaker 1: the back of it. It's gonna say you know Scarlett 139 00:07:32,480 --> 00:07:38,520 Speaker 1: Will Porsch come on down right, Yeah, I'm sure. Today 140 00:07:38,680 --> 00:07:42,120 Speaker 1: we are speaking with Todd de buff, president of boxing 141 00:07:42,160 --> 00:07:47,760 Speaker 1: promoter Top Rank, the organization behind WBC heavyweight champ Tyson Fury, 142 00:07:47,960 --> 00:07:51,960 Speaker 1: who just came off a spectacular eleventh round victory against 143 00:07:52,080 --> 00:08:02,760 Speaker 1: Dante Wilder. Listen, taking supernatural, it's over, what's waves it off? 144 00:08:02,760 --> 00:08:07,440 Speaker 1: He's not counting big SIPs King, it's the heavyweight saving 145 00:08:09,120 --> 00:08:12,360 Speaker 1: well Toad. Welcome to the show, sir. Thank you just 146 00:08:12,400 --> 00:08:15,840 Speaker 1: gave me goof bumps with that audio insert. I wasn't 147 00:08:15,920 --> 00:08:19,400 Speaker 1: expecting that. All about the emotion here, Oh yeah, we 148 00:08:19,480 --> 00:08:21,240 Speaker 1: bring We tried to bring it all the time. All right, 149 00:08:23,480 --> 00:08:27,320 Speaker 1: Well that brings me to my first question. I'm an 150 00:08:27,320 --> 00:08:31,680 Speaker 1: old school guy boxing. I used to love boxing. I 151 00:08:32,040 --> 00:08:36,080 Speaker 1: couldn't wait, especially like in the early seventies. Is like, 152 00:08:36,320 --> 00:08:38,640 Speaker 1: you know, I'm gonna tune in. I'm gonna see Mohammed Ali, 153 00:08:38,640 --> 00:08:41,480 Speaker 1: I'm gonna see Joe Fraser, I'm gonna see all these guys. 154 00:08:42,520 --> 00:08:45,960 Speaker 1: And then all of a sudden, it almost boxing became 155 00:08:46,040 --> 00:08:48,360 Speaker 1: like a niche sport. Because I don't know if it's 156 00:08:48,400 --> 00:08:51,800 Speaker 1: because of the the m M A or what happened. 157 00:08:52,480 --> 00:08:55,200 Speaker 1: What happened to boxing and where can it come back 158 00:08:55,520 --> 00:08:57,600 Speaker 1: to where we have the old days of the Gillette 159 00:08:57,679 --> 00:09:01,720 Speaker 1: Cavalcado sports. Well, I think that's a really really like, uh, 160 00:09:01,840 --> 00:09:03,760 Speaker 1: you know, good question. I don't want to bore you 161 00:09:03,800 --> 00:09:06,000 Speaker 1: with what happened to it, but it's so obvious when 162 00:09:06,040 --> 00:09:08,439 Speaker 1: I tell you, you know what happened was we had 163 00:09:08,480 --> 00:09:10,840 Speaker 1: the you know, we had the advent of new media 164 00:09:10,920 --> 00:09:14,560 Speaker 1: that came involved and as a result of you waking 165 00:09:14,640 --> 00:09:18,040 Speaker 1: up as a child with your father, grandfather, whoever was 166 00:09:18,559 --> 00:09:21,559 Speaker 1: that watched even listened on the radio to baseball and 167 00:09:21,679 --> 00:09:26,320 Speaker 1: boxing in the early men the beginning of television and 168 00:09:26,360 --> 00:09:30,000 Speaker 1: the July Friday nighteries out of New York and then ABC, 169 00:09:30,200 --> 00:09:33,000 Speaker 1: NBC and CBS just always had bikes on coming out 170 00:09:33,000 --> 00:09:35,960 Speaker 1: of the Olympics. In the seventies, you know, premium cable 171 00:09:36,040 --> 00:09:41,520 Speaker 1: television meaning HBO at that time, came in and said, listen, 172 00:09:42,120 --> 00:09:44,400 Speaker 1: we can grab a piece of a sport that can 173 00:09:44,480 --> 00:09:47,640 Speaker 1: help drive stubs. We're gonna overpay and take it to 174 00:09:47,679 --> 00:09:53,480 Speaker 1: a smaller platform, and that really became the separation between 175 00:09:54,160 --> 00:09:59,800 Speaker 1: mainstream where mass quantities of viewers could watch it on 176 00:10:00,200 --> 00:10:04,000 Speaker 1: three to air television, to a niche for where people 177 00:10:04,040 --> 00:10:06,920 Speaker 1: had to pay to go behind a paywall to go 178 00:10:06,960 --> 00:10:09,120 Speaker 1: in and see it. And as a result of that, 179 00:10:09,760 --> 00:10:14,200 Speaker 1: it built up to build up subscribers for premium cable television, 180 00:10:14,600 --> 00:10:18,280 Speaker 1: but it actually was the detriment to becoming mainstreams for 181 00:10:18,280 --> 00:10:21,000 Speaker 1: the general and busia. That's so interesting. I had not 182 00:10:21,160 --> 00:10:25,960 Speaker 1: thought about how paid television paid cable is responsible for 183 00:10:26,120 --> 00:10:30,240 Speaker 1: the demise of boxing as a mainstream sport that exposed 184 00:10:30,280 --> 00:10:32,320 Speaker 1: it to a much wider audience. I mean, I'm I'm 185 00:10:32,320 --> 00:10:34,800 Speaker 1: in Michael Barr's camp, which is I remember the days 186 00:10:34,800 --> 00:10:36,480 Speaker 1: when everyone used to talk about boxing and then it 187 00:10:36,559 --> 00:10:38,360 Speaker 1: kind of just disappeared off the face of the earth. 188 00:10:38,800 --> 00:10:42,880 Speaker 1: Is part of it because we don't have a American 189 00:10:43,080 --> 00:10:46,640 Speaker 1: undisputed heavyweight champion that can really promote the sport in 190 00:10:46,679 --> 00:10:49,320 Speaker 1: the way. I mean, I remember Mike Tyson, and I 191 00:10:49,360 --> 00:10:52,960 Speaker 1: remember how he was in the culture. He was you know, 192 00:10:53,040 --> 00:10:56,720 Speaker 1: everyone talked about him, everyone knew what he was about. 193 00:10:57,320 --> 00:10:59,600 Speaker 1: I feel like we don't have that right now. Well, 194 00:10:59,640 --> 00:11:01,079 Speaker 1: I think, I mean, I think, you know, I used 195 00:11:01,080 --> 00:11:04,800 Speaker 1: to say that Mike Tyson's is Boxing's Truman Show, right, 196 00:11:04,960 --> 00:11:07,680 Speaker 1: He's just like we watched everything in his life you know, 197 00:11:08,160 --> 00:11:11,680 Speaker 1: very similar to to the movie. Um, I don't think 198 00:11:11,679 --> 00:11:15,360 Speaker 1: it's isolated to boxing. I think what it's isolated to 199 00:11:15,440 --> 00:11:19,080 Speaker 1: the amount of content there that there exists today, and 200 00:11:19,120 --> 00:11:23,000 Speaker 1: then the amount of headwinds everybody has to really cut 201 00:11:23,080 --> 00:11:26,720 Speaker 1: through a lot of the distractions and the niches that 202 00:11:26,760 --> 00:11:29,160 Speaker 1: are going on there. Right, So you have so much 203 00:11:29,200 --> 00:11:33,040 Speaker 1: content out there today, you have from uh your social 204 00:11:33,080 --> 00:11:36,920 Speaker 1: platforms that are your that are now competition to eyeballs. 205 00:11:36,960 --> 00:11:39,240 Speaker 1: Back in the day, we only had four channels that 206 00:11:39,280 --> 00:11:42,520 Speaker 1: we were like, you know, programming, so you were forced 207 00:11:42,559 --> 00:11:46,079 Speaker 1: to watch a certain you know, a football game or 208 00:11:46,080 --> 00:11:50,040 Speaker 1: a basketball game, or a boxing match or the Partridge Family. 209 00:11:50,400 --> 00:11:53,199 Speaker 1: You didn't have six hunder channels and all these options 210 00:11:53,240 --> 00:11:57,360 Speaker 1: and wireless communication that you can go onto two YouTube 211 00:11:57,400 --> 00:12:00,160 Speaker 1: and and watch get content. So I think that it's 212 00:12:00,200 --> 00:12:02,920 Speaker 1: all part of the challenge. I don't believe it's isolated 213 00:12:02,960 --> 00:12:06,439 Speaker 1: the boxing, right. I remember as much as Magic and 214 00:12:07,040 --> 00:12:11,120 Speaker 1: Bird being you know, like these incredible godlike figures when 215 00:12:11,160 --> 00:12:13,160 Speaker 1: they came out and out of the n c a 216 00:12:13,160 --> 00:12:15,480 Speaker 1: A and played each other in the final four, right, 217 00:12:15,720 --> 00:12:18,800 Speaker 1: We're not seeing that today. Does that mean it's an 218 00:12:18,840 --> 00:12:22,679 Speaker 1: indictment of basketball? No, it's just the way that we're 219 00:12:22,720 --> 00:12:25,679 Speaker 1: connecting to all the viewers out there is very different 220 00:12:25,840 --> 00:12:28,600 Speaker 1: and much more difficult. When I was growing up as 221 00:12:28,640 --> 00:12:32,120 Speaker 1: a kid, in college and even afterwards, the most respected 222 00:12:32,160 --> 00:12:36,040 Speaker 1: and revered, revered moniker in all of sports was heavyweight 223 00:12:36,120 --> 00:12:38,640 Speaker 1: champion of the world, and we could rattle off every 224 00:12:38,720 --> 00:12:42,600 Speaker 1: name from Joe Louis, Rocky, Marciana, Floyd Patterson, Alive, Frasier Foreman, 225 00:12:42,960 --> 00:12:46,080 Speaker 1: Larry Holmes, Tyson holy Field. I bet if you asked 226 00:12:46,080 --> 00:12:48,240 Speaker 1: the average sports fan today, who's the heavyweight champion of 227 00:12:48,240 --> 00:12:49,679 Speaker 1: the world, how many out of tend do you think 228 00:12:49,679 --> 00:12:53,040 Speaker 1: would get the answer? I probably think that you know 229 00:12:53,320 --> 00:12:55,920 Speaker 1: it depends which country you were in. I think in 230 00:12:55,960 --> 00:12:59,120 Speaker 1: the United States, I think you would struggle to get 231 00:12:59,120 --> 00:13:06,000 Speaker 1: the answer from probably if it was of them. I 232 00:13:06,040 --> 00:13:09,440 Speaker 1: think if you went to, uh, the UK, I think 233 00:13:09,480 --> 00:13:12,400 Speaker 1: everybody in Europe would know it. Um. And I think 234 00:13:12,440 --> 00:13:14,440 Speaker 1: this is again what we were talking about earlier in 235 00:13:14,440 --> 00:13:17,400 Speaker 1: the in the podcast, right, in this show, right, this 236 00:13:17,480 --> 00:13:22,959 Speaker 1: is the amount of competition that all sports properties are 237 00:13:22,960 --> 00:13:25,680 Speaker 1: fighting for it to get eyeballs and get get fans. 238 00:13:26,000 --> 00:13:28,400 Speaker 1: It is just it's an epidemic. There is so much 239 00:13:28,440 --> 00:13:31,800 Speaker 1: content when you start looking outside of the United States landscape, 240 00:13:31,800 --> 00:13:34,040 Speaker 1: and you start looking in Europe, and you start looking 241 00:13:34,040 --> 00:13:37,080 Speaker 1: in Asia, and you start looking in Latin America. I mean, 242 00:13:37,240 --> 00:13:40,560 Speaker 1: the number one sport in the world is software. Number 243 00:13:40,559 --> 00:13:43,960 Speaker 1: two is combat sports in general. Right, it is just 244 00:13:44,080 --> 00:13:48,440 Speaker 1: that big whole categories that big. Boxing is probably up 245 00:13:48,440 --> 00:13:50,640 Speaker 1: at the top of that because it's an Olympic sports 246 00:13:50,640 --> 00:13:53,560 Speaker 1: that goes back hundreds of years. That's not just because 247 00:13:53,559 --> 00:13:56,120 Speaker 1: it doesn't exist that we think like this, it doesn't 248 00:13:56,160 --> 00:13:59,160 Speaker 1: have right to the top in America. It means that 249 00:13:59,520 --> 00:14:03,680 Speaker 1: it's not as uh, it's not as relevant um anywhere else, 250 00:14:03,760 --> 00:14:07,480 Speaker 1: but it's very relevant. Well, speaking of combat sports, where 251 00:14:07,559 --> 00:14:12,360 Speaker 1: is boxing's place in the combat sports landscape, not just 252 00:14:12,760 --> 00:14:15,680 Speaker 1: here in the US, but abroad. Well, I think you know, 253 00:14:15,760 --> 00:14:17,679 Speaker 1: when you when you look at when you look at 254 00:14:18,520 --> 00:14:24,160 Speaker 1: boxing in general, you have a very historical architecture that 255 00:14:24,200 --> 00:14:27,560 Speaker 1: has been put in place for many, many years. And 256 00:14:27,640 --> 00:14:30,680 Speaker 1: I'm going back a hundred years. Like I just mentioned, 257 00:14:30,720 --> 00:14:33,280 Speaker 1: it was an Olympic sport. As a result of that, 258 00:14:33,680 --> 00:14:35,880 Speaker 1: you have these kids that come out of the Olympics. 259 00:14:36,200 --> 00:14:38,720 Speaker 1: If it was a Loman chango that carried the flag 260 00:14:38,840 --> 00:14:42,360 Speaker 1: for the Ukraine or sugar Ray Leonard in Canada when 261 00:14:42,360 --> 00:14:45,400 Speaker 1: he won the gold medal right out of you know, Montreal. 262 00:14:45,800 --> 00:14:49,080 Speaker 1: You know, you remember those moments are George Foreman in Mexico, right, 263 00:14:49,240 --> 00:14:54,600 Speaker 1: You remember the moments where your Olympians represented your country. Right. 264 00:14:55,160 --> 00:14:58,080 Speaker 1: I think we keep looking at this from the prism 265 00:14:58,120 --> 00:15:00,840 Speaker 1: of the United States, and I think from the prism 266 00:15:00,880 --> 00:15:04,880 Speaker 1: of the United States, we have a struggling amateur system. 267 00:15:05,000 --> 00:15:09,920 Speaker 1: We have our Olympics, our Olympics. Sport boxing isn't put 268 00:15:10,000 --> 00:15:13,520 Speaker 1: on the top tier for exposure, right, and we're putting 269 00:15:13,560 --> 00:15:16,320 Speaker 1: on more track and field, We're putting on other other 270 00:15:16,400 --> 00:15:20,000 Speaker 1: properties that that NBC puts on, and therefore it kind 271 00:15:20,000 --> 00:15:23,560 Speaker 1: of struggles with its natural progression for that being the 272 00:15:23,600 --> 00:15:29,680 Speaker 1: foundation of building champions. Globally, it crushes it. Boxing is 273 00:15:29,720 --> 00:15:32,720 Speaker 1: as robust as ever because there's a fighter that comes 274 00:15:32,760 --> 00:15:36,320 Speaker 1: from a country, they have represented it, and they connect 275 00:15:36,320 --> 00:15:39,240 Speaker 1: with their country and they connect with everybody there. So 276 00:15:39,280 --> 00:15:41,360 Speaker 1: I think in the US again, we struggle a little 277 00:15:41,360 --> 00:15:43,800 Speaker 1: bit with that because of all the options we have, 278 00:15:44,120 --> 00:15:47,680 Speaker 1: but I think internationally it works really well. And this 279 00:15:47,760 --> 00:15:49,840 Speaker 1: is a good time to talk about pay per view, 280 00:15:50,400 --> 00:15:53,840 Speaker 1: And you brought it up earlier in the show. When 281 00:15:54,320 --> 00:15:59,320 Speaker 1: cable television came into play, it kind of messed up 282 00:15:59,720 --> 00:16:05,400 Speaker 1: pay perview as more cable outlets came into play, because 283 00:16:05,840 --> 00:16:07,400 Speaker 1: it wasn't even pay per view back in the day. 284 00:16:07,400 --> 00:16:09,840 Speaker 1: It was just called closed circuit and he would go 285 00:16:09,920 --> 00:16:12,320 Speaker 1: to the arena and you would watch it on on 286 00:16:12,360 --> 00:16:15,680 Speaker 1: a on a screen. What has changed now with pay 287 00:16:15,760 --> 00:16:20,120 Speaker 1: per view and is there a business model for it today? 288 00:16:20,120 --> 00:16:22,920 Speaker 1: In boxing? Yeah, I think I think you know, when 289 00:16:23,000 --> 00:16:26,120 Speaker 1: we talk about when we talk about the shift for 290 00:16:26,480 --> 00:16:32,000 Speaker 1: the programs or the shift from media landscape with boxing, 291 00:16:32,560 --> 00:16:36,800 Speaker 1: what happened was its its mainstay, meaning it's the size 292 00:16:37,080 --> 00:16:41,400 Speaker 1: of the boxing product, was put behind a paywall. Now, 293 00:16:41,640 --> 00:16:45,240 Speaker 1: there's always been a paywall in boxing for a closed circuit, 294 00:16:45,320 --> 00:16:46,880 Speaker 1: like it was when you went to the theaters at 295 00:16:46,920 --> 00:16:50,000 Speaker 1: the highest level. So for those marquee events, you paid 296 00:16:50,000 --> 00:16:51,520 Speaker 1: for them and you went to a theater in the 297 00:16:51,520 --> 00:16:54,400 Speaker 1: old days, right, And then it became distributed in the 298 00:16:54,440 --> 00:16:57,320 Speaker 1: eighty million pay per view homes and you spent you know, 299 00:16:57,720 --> 00:17:00,840 Speaker 1: sixty nine or seventy nine or in the weather packs 300 00:17:00,880 --> 00:17:03,360 Speaker 1: it was a hundred dollars and the four point six 301 00:17:03,400 --> 00:17:06,639 Speaker 1: million buys it's crazy, right, So there's always been that 302 00:17:06,760 --> 00:17:10,160 Speaker 1: tiered system. So I think in today's world, what we're 303 00:17:10,200 --> 00:17:14,160 Speaker 1: seeing is we're seeing that there is a much um 304 00:17:14,520 --> 00:17:20,240 Speaker 1: much more profound relationship between the digital providers who they 305 00:17:20,320 --> 00:17:23,919 Speaker 1: direct to consumer providers than there is with the cable 306 00:17:23,960 --> 00:17:27,720 Speaker 1: operators and dishes. And I think that's that's really where 307 00:17:27,720 --> 00:17:32,080 Speaker 1: we're seeing the delta. We're seeing a much more um robust, 308 00:17:32,359 --> 00:17:36,680 Speaker 1: responsive pay platform being built through GtC than we are 309 00:17:36,760 --> 00:17:40,960 Speaker 1: through the cable operators that are still just delivering broadband 310 00:17:41,000 --> 00:17:44,879 Speaker 1: all your homes. So the results of our pay universe 311 00:17:45,400 --> 00:17:49,320 Speaker 1: is now having a much more profound and responsive results 312 00:17:49,320 --> 00:17:52,400 Speaker 1: of the sports fans that are connected to directive consumers 313 00:17:52,440 --> 00:17:54,920 Speaker 1: like the Netflix is of the world, or in our 314 00:17:54,920 --> 00:17:58,920 Speaker 1: case at ESPN plus that is our distributor um for 315 00:17:59,080 --> 00:18:02,000 Speaker 1: most of our fights. What do the profit margins look 316 00:18:02,040 --> 00:18:07,520 Speaker 1: like for pay per view versus streaming overall versus being 317 00:18:07,520 --> 00:18:10,000 Speaker 1: on network television, which I know is back in the day. 318 00:18:10,359 --> 00:18:12,800 Speaker 1: I'm just curious if you could break it down for us. Well, 319 00:18:12,840 --> 00:18:17,440 Speaker 1: our perspective is it varies very differently, right because we 320 00:18:17,640 --> 00:18:22,160 Speaker 1: have to take the risk associated with guaranteeing the fighters. 321 00:18:22,200 --> 00:18:25,400 Speaker 1: The revenues their their guarantees, so each of those big 322 00:18:25,440 --> 00:18:29,879 Speaker 1: pay per view events, right has a UM It sits 323 00:18:29,920 --> 00:18:32,720 Speaker 1: on a as a all a cart basis other than 324 00:18:32,840 --> 00:18:36,480 Speaker 1: what our media rights mill is currently with ESPN and Disney. 325 00:18:36,800 --> 00:18:41,600 Speaker 1: So we provide about roughly thirties shows, not including pay 326 00:18:41,640 --> 00:18:45,200 Speaker 1: per view shows, and our library and shoulder programming and 327 00:18:45,240 --> 00:18:51,119 Speaker 1: the whole verticals boxing vertical to ESPN, Disney, ESPN Plus 328 00:18:51,200 --> 00:18:54,600 Speaker 1: and uh we and you get the regular shows for 329 00:18:54,640 --> 00:18:57,399 Speaker 1: that and we provide that and you get to see them. 330 00:18:57,520 --> 00:18:59,720 Speaker 1: Lopez is or the Loman Chinkos of the World of 331 00:18:59,840 --> 00:19:01,840 Speaker 1: the Heights and Furies who comes over in the US 332 00:19:01,920 --> 00:19:04,320 Speaker 1: and fights twice on me as gim bless an exposed 333 00:19:04,440 --> 00:19:07,199 Speaker 1: to on paper view. That's a different model. That's an 334 00:19:07,240 --> 00:19:10,440 Speaker 1: aw it heart model. And you know it depends on 335 00:19:10,520 --> 00:19:13,399 Speaker 1: the deals that you make with the fighters and the 336 00:19:13,480 --> 00:19:15,920 Speaker 1: athletes and your costs associated with that. So there is 337 00:19:15,960 --> 00:19:21,040 Speaker 1: no formulae, you know, profit margin, you know, a system 338 00:19:21,119 --> 00:19:25,200 Speaker 1: that's set up for the bag a hundred this both 339 00:19:25,520 --> 00:19:29,000 Speaker 1: and depends on the broath participation of the athletes and 340 00:19:29,720 --> 00:19:32,119 Speaker 1: you know what their guarantees are. Todd how is how 341 00:19:32,160 --> 00:19:34,399 Speaker 1: does top rank? The gold standard? In my book, how 342 00:19:34,440 --> 00:19:37,159 Speaker 1: does it measure a successful fight? Is it strictly in 343 00:19:37,280 --> 00:19:40,960 Speaker 1: pay per view subscriptions. No, I don't. I don't you know, well, 344 00:19:41,119 --> 00:19:44,440 Speaker 1: we're only looking when you say that. I I looked 345 00:19:44,440 --> 00:19:47,520 Speaker 1: at the whole body of work is excess right. Um. 346 00:19:47,680 --> 00:19:50,680 Speaker 1: I felt like we made a big move. Um. I 347 00:19:50,760 --> 00:19:52,359 Speaker 1: think it was about three or four years ago when 348 00:19:52,400 --> 00:19:55,840 Speaker 1: we said, listen, we see the model shifting. Let's let's 349 00:19:55,920 --> 00:19:58,399 Speaker 1: bring boxing back to the masses, and let's make this 350 00:19:58,560 --> 00:20:01,359 Speaker 1: deal with the ESPN and meet to you. You know. 351 00:20:01,480 --> 00:20:04,320 Speaker 1: So we're you know, we're on Sports Center all the time, 352 00:20:04,400 --> 00:20:07,360 Speaker 1: We're in the chatter with the radio shows all the time, 353 00:20:07,400 --> 00:20:10,080 Speaker 1: and we're running across the tail of the tape on 354 00:20:10,160 --> 00:20:13,000 Speaker 1: the bottom all the time. We were just connected from that. 355 00:20:13,160 --> 00:20:15,000 Speaker 1: So first thing is is I want to see boxing 356 00:20:15,119 --> 00:20:17,240 Speaker 1: be successful, and I want you to know all of 357 00:20:17,320 --> 00:20:19,760 Speaker 1: these fighters names, right, I want you to know who 358 00:20:20,400 --> 00:20:23,320 Speaker 1: Like you said, you can't. You don't think how many 359 00:20:23,320 --> 00:20:25,320 Speaker 1: people out of ten sports fans can name the heavyweight 360 00:20:25,400 --> 00:20:27,399 Speaker 1: champion the world. I want to see nine out of 361 00:20:27,480 --> 00:20:30,040 Speaker 1: ten know who that is. So I don't look at 362 00:20:30,080 --> 00:20:33,040 Speaker 1: as just a successful one night. I look at as 363 00:20:33,080 --> 00:20:36,400 Speaker 1: a successful putting our arms around the brand and elevating 364 00:20:36,440 --> 00:20:41,520 Speaker 1: the sport um on on the bigger fights like we 365 00:20:41,680 --> 00:20:44,879 Speaker 1: just had with Fire You're a Wilder and Fury the 366 00:20:44,960 --> 00:20:47,760 Speaker 1: third fight. The success of that was a number of reasons. 367 00:20:47,840 --> 00:20:52,480 Speaker 1: One is was it a good fight right and everybody 368 00:20:52,640 --> 00:20:54,480 Speaker 1: was on the edge of their seat, and everybody was 369 00:20:54,520 --> 00:20:56,080 Speaker 1: talking about how this could have been one of the 370 00:20:56,160 --> 00:20:58,760 Speaker 1: greatest heavyweight fights and one of the best fight dates 371 00:20:58,760 --> 00:21:05,160 Speaker 1: seen in many new decades. That's wonderful. Success to decisive ending. 372 00:21:05,760 --> 00:21:10,560 Speaker 1: Decisive endings always make a difference. Um I can't stand 373 00:21:10,600 --> 00:21:13,159 Speaker 1: the rhetoric. I think if we kind of shoot ourselves 374 00:21:13,200 --> 00:21:15,520 Speaker 1: in the foot when you have a bad decision associating 375 00:21:15,520 --> 00:21:18,600 Speaker 1: with a big fight because consumer confidence goes well, I 376 00:21:18,640 --> 00:21:20,840 Speaker 1: feel like I don't understand the judging, I don't understand 377 00:21:20,880 --> 00:21:23,000 Speaker 1: the scoring, and then they make up all this stuff. 378 00:21:23,200 --> 00:21:25,320 Speaker 1: So those are the two things, and then I think 379 00:21:25,359 --> 00:21:28,879 Speaker 1: the third pieces is the economics of how much how 380 00:21:28,960 --> 00:21:31,440 Speaker 1: much awareness did we create, how much should people tune 381 00:21:31,480 --> 00:21:33,480 Speaker 1: into it? How much pay per view did you? What 382 00:21:33,640 --> 00:21:36,000 Speaker 1: was your lot of game was international? And I think 383 00:21:36,080 --> 00:21:38,040 Speaker 1: those are the economics around them. But I think you 384 00:21:38,160 --> 00:21:41,960 Speaker 1: really have to look at action in the ring, decisive ending, 385 00:21:42,119 --> 00:21:46,240 Speaker 1: and revenue streams to create a successful one off of them, Todd, 386 00:21:46,320 --> 00:21:48,720 Speaker 1: I have a question for you when it comes to boxing. 387 00:21:48,960 --> 00:21:51,359 Speaker 1: I don't like watching it because I don't like seeing 388 00:21:51,480 --> 00:21:54,760 Speaker 1: men get punched in their face. It reminds me of concussions. 389 00:21:54,760 --> 00:21:56,360 Speaker 1: I have a hard enough time watching my kids play 390 00:21:56,400 --> 00:21:58,680 Speaker 1: hockey as it is. I love hockey, but it's hard 391 00:21:59,560 --> 00:22:01,920 Speaker 1: to think about the fact that someone's getting bashed in 392 00:22:01,960 --> 00:22:05,720 Speaker 1: the head. Yet I love boxing because I work out, 393 00:22:06,040 --> 00:22:09,680 Speaker 1: um and I it's a fitness craze. Does the fact 394 00:22:09,760 --> 00:22:12,359 Speaker 1: that boxing is as fitness craze help or hurt you? 395 00:22:12,520 --> 00:22:15,399 Speaker 1: Because on the one hand, it opens up the sport 396 00:22:15,520 --> 00:22:19,680 Speaker 1: to a younger, more diverse audience, a broader audience, female audience. 397 00:22:20,119 --> 00:22:24,040 Speaker 1: But at the same time it's people might have a 398 00:22:24,080 --> 00:22:26,880 Speaker 1: reaction like me where you don't want to actually see 399 00:22:26,920 --> 00:22:30,119 Speaker 1: people get bashed in the head. Um. I think it 400 00:22:30,640 --> 00:22:33,280 Speaker 1: definitely opens up a broader audience. And I think what 401 00:22:33,440 --> 00:22:36,640 Speaker 1: we're seeing is is in the current study we just saw, 402 00:22:36,840 --> 00:22:41,040 Speaker 1: you know, within gen Z's boxing is ranking number four 403 00:22:41,440 --> 00:22:45,080 Speaker 1: and within millennials were number five sport in the country. Now, 404 00:22:45,440 --> 00:22:49,720 Speaker 1: that's fantastic to watch, or to participate in, or to 405 00:22:49,800 --> 00:22:52,480 Speaker 1: walk to watch. That are fans that are fans and 406 00:22:52,520 --> 00:22:56,720 Speaker 1: are general fan and just you going younger and more 407 00:22:56,800 --> 00:23:00,199 Speaker 1: broad is about all those touch points that we just discussed. Right. 408 00:23:00,359 --> 00:23:03,000 Speaker 1: One is making it more readily available to you know. 409 00:23:03,359 --> 00:23:06,800 Speaker 1: Uh two is also you know, people love the fitness 410 00:23:06,840 --> 00:23:10,879 Speaker 1: side of it, and we see our women's category growing 411 00:23:11,359 --> 00:23:15,560 Speaker 1: im mentally right where people are Maybe some women don't 412 00:23:15,640 --> 00:23:20,560 Speaker 1: aren't offended by you know, the violence as you are, 413 00:23:20,880 --> 00:23:23,240 Speaker 1: you know, or some people or men or aren't offended 414 00:23:23,280 --> 00:23:24,679 Speaker 1: by it and they want to see it. But then 415 00:23:24,720 --> 00:23:27,400 Speaker 1: when they can do the sport, they make them get 416 00:23:27,480 --> 00:23:29,879 Speaker 1: closer to the sport. So if somebody can punch a 417 00:23:29,920 --> 00:23:32,240 Speaker 1: heavy bag or a speed bag, or do the mids 418 00:23:32,320 --> 00:23:36,000 Speaker 1: with the trainer or jump rope, there's an appreciation for 419 00:23:36,119 --> 00:23:38,240 Speaker 1: what they see, no different than when you're I was 420 00:23:38,280 --> 00:23:40,879 Speaker 1: a kid playing basketball, right, I used to pick up 421 00:23:40,880 --> 00:23:42,480 Speaker 1: a basketball if I could do. When I saw the 422 00:23:42,600 --> 00:23:45,119 Speaker 1: UNLB running rebels do, I thought it was great. It 423 00:23:45,200 --> 00:23:48,760 Speaker 1: connected me to them. So I think those touchpoints are 424 00:23:48,920 --> 00:23:52,440 Speaker 1: all part of expanding the sport um and we see 425 00:23:52,560 --> 00:23:55,399 Speaker 1: that more people are involved and we see you know, 426 00:23:55,760 --> 00:23:58,720 Speaker 1: entertainers and people like you know, we my guys will 427 00:23:58,760 --> 00:24:00,680 Speaker 1: come to me and say, halle Berry posting a lot 428 00:24:00,760 --> 00:24:05,240 Speaker 1: of boxing stuff on Instagram that she's like training and boxing. 429 00:24:05,359 --> 00:24:08,120 Speaker 1: I love that, right, It just expands it and makes 430 00:24:08,160 --> 00:24:10,600 Speaker 1: it more. I mean yeah. Following on that, a lot 431 00:24:10,680 --> 00:24:12,880 Speaker 1: of other athletes use boxing as a way to stain 432 00:24:13,000 --> 00:24:15,600 Speaker 1: shape and to elevate their workouts. I think about hockey players. 433 00:24:15,640 --> 00:24:17,760 Speaker 1: I'm a big New York Rangers fan, and they'll always 434 00:24:17,800 --> 00:24:22,080 Speaker 1: post videos of the guys boxing, shadow boxing, um, doing 435 00:24:22,080 --> 00:24:23,840 Speaker 1: a lot of workouts as a way to stain shape, 436 00:24:23,880 --> 00:24:25,480 Speaker 1: to just to kind of give you a glimpse into 437 00:24:25,520 --> 00:24:29,400 Speaker 1: their workout. Absolutely, I mean we you know you you'll 438 00:24:29,440 --> 00:24:32,920 Speaker 1: see guys like Dame Lilliard just always like posting on 439 00:24:33,040 --> 00:24:37,200 Speaker 1: boxing and he likes the box himself. Um, and we 440 00:24:37,400 --> 00:24:39,920 Speaker 1: love to see that. Um. The question is is and 441 00:24:40,080 --> 00:24:42,680 Speaker 1: and then what happens is when there's a fight, a 442 00:24:42,760 --> 00:24:45,600 Speaker 1: big fight, and they're watching, you'll see all of a sudden, 443 00:24:45,640 --> 00:24:48,560 Speaker 1: these guys who started engaging on the social platforms like 444 00:24:48,680 --> 00:24:52,160 Speaker 1: oh and what a pun sure, what an amazing fighter. Um. 445 00:24:52,600 --> 00:24:55,960 Speaker 1: You know, Rosie Perez, the actress, is always on the 446 00:24:56,080 --> 00:25:00,080 Speaker 1: social platforms and watching every fighting glued in. Um. So 447 00:25:00,200 --> 00:25:02,359 Speaker 1: this is all part of you know, that narrative that 448 00:25:02,400 --> 00:25:05,159 Speaker 1: I was talking about earlier is expanding the reach of 449 00:25:05,200 --> 00:25:08,600 Speaker 1: the sport and touching so many a much broader base 450 00:25:09,520 --> 00:25:14,040 Speaker 1: by being in more mainstream. Hey Todd, uh, I should 451 00:25:14,080 --> 00:25:17,159 Speaker 1: point out that your stepdad is the iconic Bob aram 452 00:25:17,600 --> 00:25:19,800 Speaker 1: who has I had the good fortune to work with 453 00:25:19,920 --> 00:25:22,320 Speaker 1: a lot of the Marvin Hagler fights in the nineteen eighties. 454 00:25:23,080 --> 00:25:27,080 Speaker 1: What's the most important lesson that your stepdad, Bob Arum 455 00:25:27,200 --> 00:25:31,320 Speaker 1: has taught you as you've taken over top rank. I think, 456 00:25:31,400 --> 00:25:33,440 Speaker 1: you know what, if you look at Bob, he's like 457 00:25:34,080 --> 00:25:36,200 Speaker 1: he's a history book in the history book, right, he 458 00:25:36,400 --> 00:25:39,480 Speaker 1: just is. He has gone from the sixties with the 459 00:25:39,680 --> 00:25:43,280 Speaker 1: Nation of Islam, the Muhammad Ali too, and see everything 460 00:25:43,480 --> 00:25:47,880 Speaker 1: changed right to closircuit, to Ray Leonard and Marvin Hagler 461 00:25:48,240 --> 00:25:51,760 Speaker 1: and Tommy Hearns to you know, the Hispanic boom in 462 00:25:51,920 --> 00:25:54,720 Speaker 1: late eighties and with Michael carb Hall and nineties with 463 00:25:54,840 --> 00:25:57,719 Speaker 1: Dale Lahoya and may whether we signed out of the Olympic. 464 00:25:58,119 --> 00:25:59,960 Speaker 1: I think what I I what he taught me them 465 00:26:00,400 --> 00:26:04,520 Speaker 1: was keep moving right, don't get don't get stuck in 466 00:26:04,600 --> 00:26:07,720 Speaker 1: your ways, and keep moving forward. And if you look 467 00:26:07,760 --> 00:26:10,000 Speaker 1: at it, they had to keep moving forward right. They 468 00:26:10,040 --> 00:26:13,480 Speaker 1: went from a close circuit model to then general pay 469 00:26:13,520 --> 00:26:17,320 Speaker 1: per view model which was Cable. They kept moving forward 470 00:26:17,320 --> 00:26:20,200 Speaker 1: and look at the the boom of the hispanic and 471 00:26:20,400 --> 00:26:23,720 Speaker 1: always just keep moving forward. And I think that to 472 00:26:23,840 --> 00:26:26,639 Speaker 1: me was you know, he was a brilliant, brilliant lawyer. 473 00:26:26,920 --> 00:26:29,240 Speaker 1: That's what his original training was. And he you know 474 00:26:29,320 --> 00:26:32,280 Speaker 1: and as a trained as a litigator, but he always 475 00:26:32,400 --> 00:26:35,960 Speaker 1: was looking to keep moving forward. And you know, look 476 00:26:36,000 --> 00:26:37,919 Speaker 1: at the success. When he looked at me and said, oh, 477 00:26:38,000 --> 00:26:39,920 Speaker 1: Manny Patio was going to be huge, I'm like what 478 00:26:40,520 --> 00:26:43,000 Speaker 1: I could I couldn't see it, right, I just couldn't. 479 00:26:43,119 --> 00:26:45,159 Speaker 1: Sometimes you could see it like this is you know, 480 00:26:45,240 --> 00:26:48,520 Speaker 1: the he is the Clive Davis or the Jimmy Iving 481 00:26:48,560 --> 00:26:50,639 Speaker 1: and the music that right. He he knows how to 482 00:26:50,720 --> 00:26:53,200 Speaker 1: make a star and create a star, and he taught 483 00:26:53,280 --> 00:26:55,359 Speaker 1: us how to do that. But he also taught us 484 00:26:55,400 --> 00:26:58,879 Speaker 1: how to do that looking forward. And uh, he has 485 00:26:58,920 --> 00:27:02,480 Speaker 1: a wonderful crystal ball we can all use. I know, 486 00:27:03,040 --> 00:27:06,800 Speaker 1: talking about business at the dinner table is no no sometimes, 487 00:27:06,880 --> 00:27:09,920 Speaker 1: but I gotta ask about this guy, Terence Crawford. He 488 00:27:10,119 --> 00:27:15,560 Speaker 1: is undefeated thirty seven and oh and right now with 489 00:27:15,800 --> 00:27:20,600 Speaker 1: top rank the w B O welderweight champion. His last 490 00:27:20,760 --> 00:27:25,600 Speaker 1: fight under contract scheduled what for November twenty against Sean Porter. 491 00:27:25,760 --> 00:27:28,280 Speaker 1: So what happens next? What what do you do with 492 00:27:28,400 --> 00:27:33,240 Speaker 1: Terence Crawford, Big chafrom Terence We've had for a long 493 00:27:33,320 --> 00:27:37,119 Speaker 1: time and he's a terrific, terrific fighter from from Omahaa 494 00:27:37,160 --> 00:27:41,040 Speaker 1: Breasta rated. Everybody has him in the top two pound 495 00:27:41,080 --> 00:27:43,760 Speaker 1: for pound. I think for him this is a real 496 00:27:43,880 --> 00:27:47,159 Speaker 1: tough fight. He's got Sean Porter, who everybody has been 497 00:27:47,200 --> 00:27:50,399 Speaker 1: clamoring for him as a really tucked well's away and 498 00:27:50,520 --> 00:27:52,800 Speaker 1: he's gonna have to put on a you know, see 499 00:27:52,840 --> 00:27:55,080 Speaker 1: what he can do. I think it's a really difficult fight. 500 00:27:55,480 --> 00:27:58,040 Speaker 1: And you know, when those opportunities, when that door opens, 501 00:27:58,119 --> 00:28:00,320 Speaker 1: it's time for him to step through and see how 502 00:28:00,400 --> 00:28:03,160 Speaker 1: he handles Sean Porter. Sean has been in with everybody 503 00:28:03,240 --> 00:28:04,840 Speaker 1: and is going to back him up, and it's really 504 00:28:04,920 --> 00:28:07,920 Speaker 1: strong and tough, and Terence is going to have to 505 00:28:07,960 --> 00:28:10,400 Speaker 1: figure out what he wants to do in the fight 506 00:28:10,520 --> 00:28:12,040 Speaker 1: to dictate the face. It's going to be a very 507 00:28:12,119 --> 00:28:14,960 Speaker 1: difficult fight. Um. And I think what you do is 508 00:28:15,160 --> 00:28:17,760 Speaker 1: we we sit down after the fight and we have 509 00:28:17,880 --> 00:28:20,359 Speaker 1: a conversation with Terence about what he wants to do 510 00:28:20,480 --> 00:28:23,800 Speaker 1: with the future and where his future lies. Um, you 511 00:28:23,880 --> 00:28:27,000 Speaker 1: know the division right now for in the welfare waste 512 00:28:27,440 --> 00:28:31,600 Speaker 1: UM there's obviously Errol Spence's who's injured right now, Patio 513 00:28:31,640 --> 00:28:34,840 Speaker 1: who's retired. So right now the Spence fight is the 514 00:28:34,960 --> 00:28:38,040 Speaker 1: biggest fight for him and we'll see on November twentie 515 00:28:38,360 --> 00:28:42,440 Speaker 1: how it performs and how he does. I think about boxing, 516 00:28:42,520 --> 00:28:44,840 Speaker 1: and I think about Vegas. You're based in Vegas, Um, 517 00:28:45,360 --> 00:28:48,680 Speaker 1: with more sports betting happening, and I mean Michael Barr 518 00:28:48,760 --> 00:28:53,520 Speaker 1: is listening to this with ears dang, dang up are 519 00:28:53,560 --> 00:28:56,800 Speaker 1: your ears perked up? Perked there like a German shepherd? 520 00:28:56,840 --> 00:28:59,360 Speaker 1: Need you see him? Right there? You go? Um, Todd, 521 00:28:59,440 --> 00:29:03,200 Speaker 1: talk a little bit about what you're projecting when it 522 00:29:03,280 --> 00:29:07,040 Speaker 1: comes to revenue and exposure from the explosion in sports 523 00:29:07,120 --> 00:29:11,160 Speaker 1: gambling supports betting. Well, I mean, I think if you 524 00:29:11,960 --> 00:29:16,240 Speaker 1: if you saw on the on the Fury Wilder fight, 525 00:29:16,440 --> 00:29:19,520 Speaker 1: you know Fanduels had a massive presence. They were a 526 00:29:19,560 --> 00:29:23,040 Speaker 1: big sponsor for us UM and we are now getting 527 00:29:23,160 --> 00:29:26,680 Speaker 1: the you know, the aftermath of what the success was. 528 00:29:26,760 --> 00:29:28,880 Speaker 1: They they have represented that it was a big success 529 00:29:28,960 --> 00:29:31,120 Speaker 1: for them and we want to get more granu learn this. 530 00:29:31,600 --> 00:29:35,480 Speaker 1: This is a whiteboard for everybody in sports. And what 531 00:29:35,560 --> 00:29:38,920 Speaker 1: do you mean it's a whiteboard? Well, I mean that 532 00:29:39,200 --> 00:29:43,600 Speaker 1: each sport is different, right, and I think that um 533 00:29:44,240 --> 00:29:48,160 Speaker 1: for us, for boxing, they haven't you know, in FanDuel 534 00:29:48,320 --> 00:29:50,760 Speaker 1: came in and said, listen, let's try to put up 535 00:29:51,000 --> 00:29:55,520 Speaker 1: different propositions during the action, right in between rounds change 536 00:29:55,560 --> 00:29:58,360 Speaker 1: the odds of the fight instantaneously, right, so all of 537 00:29:58,400 --> 00:30:00,520 Speaker 1: a sudden, you know, all of a sudden, there were 538 00:30:00,600 --> 00:30:04,560 Speaker 1: odds where after the second round Fury knocks down Wilder, 539 00:30:04,960 --> 00:30:08,160 Speaker 1: and the odds went for higher. They posted the odds 540 00:30:08,480 --> 00:30:10,960 Speaker 1: way high for Fury to win, where while there was 541 00:30:10,960 --> 00:30:13,080 Speaker 1: an underdog. Then all of a sudden, in the fourth round, 542 00:30:13,160 --> 00:30:16,720 Speaker 1: your get to knock down twice and the odds looked instantaneously. 543 00:30:17,400 --> 00:30:20,320 Speaker 1: That never happened in my era, right, that never happened 544 00:30:20,400 --> 00:30:23,080 Speaker 1: in the old box, in the old gambling. You either 545 00:30:23,240 --> 00:30:25,680 Speaker 1: made a bet at the beginning of the fight, before 546 00:30:25,760 --> 00:30:27,640 Speaker 1: the first put the bell rang, and he said, this 547 00:30:27,720 --> 00:30:30,080 Speaker 1: guy is gonna win this many rounds or whatever it is. 548 00:30:30,400 --> 00:30:33,560 Speaker 1: That was it. So now the whole concept of micro bets, 549 00:30:33,920 --> 00:30:38,440 Speaker 1: data collection, the whole concept of making it incantaneously and 550 00:30:38,560 --> 00:30:41,680 Speaker 1: getting more people, more the young demographics engaged in that. 551 00:30:42,040 --> 00:30:44,200 Speaker 1: I think the disguise a limit and we don't know 552 00:30:44,400 --> 00:30:47,520 Speaker 1: exactly what they We don't know how big it's going 553 00:30:47,560 --> 00:30:50,280 Speaker 1: to be yet, and we don't know how successful it's 554 00:30:50,280 --> 00:30:52,160 Speaker 1: going to be yet and how we're going to execute 555 00:30:52,200 --> 00:30:54,000 Speaker 1: on it. But we do know there has to be 556 00:30:54,480 --> 00:30:58,720 Speaker 1: a steamless interaction between the content older and the graphics 557 00:30:59,040 --> 00:31:01,440 Speaker 1: and the messaging or go back to the viewer so 558 00:31:01,560 --> 00:31:06,920 Speaker 1: they can instantaneously play along the game with micro bests. Yeah, 559 00:31:07,040 --> 00:31:09,360 Speaker 1: back in the day, you didn't have the online better 560 00:31:09,480 --> 00:31:11,920 Speaker 1: You had Benny the bookie and that was it. And 561 00:31:11,960 --> 00:31:13,800 Speaker 1: and yes, sorry, how can much can you give me? 562 00:31:13,880 --> 00:31:16,280 Speaker 1: On the Frasier fight? And that was pretty much it. 563 00:31:16,840 --> 00:31:21,480 Speaker 1: It's online gambling has changed everything, like you said, yeah, 564 00:31:21,480 --> 00:31:23,280 Speaker 1: And I think I think the thing about it that's 565 00:31:23,280 --> 00:31:29,120 Speaker 1: even more fascinating is that it's um it's engaging people 566 00:31:29,320 --> 00:31:33,960 Speaker 1: on a different rate. Right, So you're getting this this 567 00:31:34,160 --> 00:31:37,800 Speaker 1: continual action that we proposed to you while the action 568 00:31:37,960 --> 00:31:42,600 Speaker 1: is going on, and that microbit nature is what people 569 00:31:42,640 --> 00:31:44,440 Speaker 1: are projecting. I think we all think it is going 570 00:31:44,480 --> 00:31:47,000 Speaker 1: to do. Is is going to keep people glued into 571 00:31:47,040 --> 00:31:50,160 Speaker 1: the television. It's going to keep ratings up, It's gonna 572 00:31:50,520 --> 00:31:53,040 Speaker 1: It's what we saw from fantasy sports, right, people started 573 00:31:53,080 --> 00:31:56,400 Speaker 1: watching games just to either athletes itself, right, And I 574 00:31:56,480 --> 00:31:59,800 Speaker 1: think we see that same projection and all live sports. 575 00:32:00,160 --> 00:32:04,200 Speaker 1: And really it's executing how we could give microbet propositions 576 00:32:04,560 --> 00:32:08,240 Speaker 1: with the gambling online sports books as your partner in this. 577 00:32:08,600 --> 00:32:12,320 Speaker 1: In this next chapter, Sodd, talk to me about social media. 578 00:32:12,840 --> 00:32:15,160 Speaker 1: For many years we thought boxing might be a dying 579 00:32:15,240 --> 00:32:18,440 Speaker 1: sport like horse racing, but obviously it's it's it's surging 580 00:32:18,640 --> 00:32:22,000 Speaker 1: right now. What role did social media play and they 581 00:32:22,040 --> 00:32:25,960 Speaker 1: could they comeback of Boston boxing? Well, I see, I 582 00:32:26,760 --> 00:32:29,600 Speaker 1: think you re embraced them. Um. I think one of 583 00:32:29,680 --> 00:32:33,080 Speaker 1: the things if you look at uh, if you if 584 00:32:33,120 --> 00:32:34,880 Speaker 1: you just said said to me and we were on 585 00:32:34,960 --> 00:32:37,080 Speaker 1: the hot team, you say, Todd, you have a business, 586 00:32:37,200 --> 00:32:39,800 Speaker 1: your matchmakers that make matches, you have people that put 587 00:32:39,880 --> 00:32:41,960 Speaker 1: on the events, you have all this stuff. Where was 588 00:32:42,000 --> 00:32:43,880 Speaker 1: your biggest growth? And I would tell you right now, 589 00:32:43,960 --> 00:32:47,960 Speaker 1: my biggest growth with internal social media strategy and production, 590 00:32:48,840 --> 00:32:52,000 Speaker 1: owning my own content, creating my own content, using all 591 00:32:52,040 --> 00:32:55,360 Speaker 1: the platforms and executing and on planned. Right, we used 592 00:32:55,400 --> 00:33:00,360 Speaker 1: to need to have networks for newspapers in the old 593 00:33:00,440 --> 00:33:03,320 Speaker 1: days to give us awareness to our product. Now we 594 00:33:03,360 --> 00:33:05,680 Speaker 1: don't need that in there. We have all of our 595 00:33:05,800 --> 00:33:09,080 Speaker 1: channels that are activated that can go to a global 596 00:33:09,160 --> 00:33:13,600 Speaker 1: basis and be programmed for social media. Uh, one of 597 00:33:14,000 --> 00:33:16,640 Speaker 1: one of the one of the peak peak, I mean, 598 00:33:16,760 --> 00:33:18,800 Speaker 1: just so you know, you know, on the weekend of 599 00:33:18,880 --> 00:33:23,080 Speaker 1: Wilder Fury, we were by far the biggest sporting event 600 00:33:23,720 --> 00:33:26,880 Speaker 1: of everything that included was on that weekend, which included 601 00:33:27,320 --> 00:33:31,920 Speaker 1: two n L Champion Division championship games, National League, which 602 00:33:31,960 --> 00:33:34,840 Speaker 1: included Texas A and M in Alabama, which included the 603 00:33:34,920 --> 00:33:38,160 Speaker 1: Bills in Kansas City, which included a Penn State game. 604 00:33:38,480 --> 00:33:41,520 Speaker 1: We destroyed them on the social chatter and flat bons. 605 00:33:42,000 --> 00:33:44,880 Speaker 1: And I think two things exist. One is its relevance 606 00:33:44,920 --> 00:33:47,480 Speaker 1: in US and one of its global level. There is 607 00:33:47,520 --> 00:33:50,280 Speaker 1: no global level to those other products, those other sports, 608 00:33:50,560 --> 00:33:53,120 Speaker 1: like there is for a boxing match when you have 609 00:33:53,240 --> 00:33:56,480 Speaker 1: people coming from the movie. So we embrace social platforms. 610 00:33:56,800 --> 00:34:00,280 Speaker 1: We embrace it as a monetization model and an awareness bottle. 611 00:34:00,760 --> 00:34:03,560 Speaker 1: And I think you're going to see more and more stuff, uh, 612 00:34:03,920 --> 00:34:07,040 Speaker 1: you know, really using using those platforms as a way 613 00:34:07,120 --> 00:34:09,520 Speaker 1: to connect to more hand and it makes your younger 614 00:34:09,640 --> 00:34:13,680 Speaker 1: demographic th younger when you do use those correctly. Todd Debuff, 615 00:34:13,840 --> 00:34:16,760 Speaker 1: President of Top Ranked Boxing. You got me all tingly 616 00:34:16,840 --> 00:34:19,440 Speaker 1: now just to see the ring come back as the 617 00:34:19,560 --> 00:34:23,360 Speaker 1: dominant again, thank you sir for joining us. It was 618 00:34:23,400 --> 00:34:26,440 Speaker 1: a great conversation. Hey guys, I really appreciate it. And 619 00:34:26,760 --> 00:34:29,120 Speaker 1: uh and look for all of you to come out 620 00:34:29,320 --> 00:34:31,520 Speaker 1: to a fight one day, even if you think it's 621 00:34:32,000 --> 00:34:34,080 Speaker 1: far better and you don't like to see him get punched, 622 00:34:38,400 --> 00:34:41,280 Speaker 1: because I tell you, I tell you that there's nothing 623 00:34:41,520 --> 00:34:45,040 Speaker 1: like the energy, not a major price, but nothing there is. 624 00:34:45,560 --> 00:34:48,520 Speaker 1: There is nothing like you can go to the Kentucky Derby, 625 00:34:48,640 --> 00:34:50,719 Speaker 1: you can go to the seventh game of a of 626 00:34:50,800 --> 00:34:53,759 Speaker 1: a World Series or NBA Championship for the super Bowl 627 00:34:54,360 --> 00:34:57,839 Speaker 1: energy when those two fighters when that, when those guys 628 00:34:57,920 --> 00:35:00,360 Speaker 1: walk out of the dressing rooms and make enter the 629 00:35:00,400 --> 00:35:04,360 Speaker 1: stadium and the whole arena, things unlike anything else in 630 00:35:04,440 --> 00:35:06,840 Speaker 1: all of sports. So let's do it. Thank you to 631 00:35:07,040 --> 00:35:10,480 Speaker 1: appreciate it. Toddler, buff I'm not kidding. I mean I 632 00:35:10,600 --> 00:35:13,800 Speaker 1: get chills just thinking about the ring in boxing in 633 00:35:13,880 --> 00:35:17,399 Speaker 1: this like it's coming back. I believe it in all 634 00:35:17,520 --> 00:35:22,080 Speaker 1: my heart, So I'm gonna ask Scarlett, would you watch boxing? 635 00:35:22,120 --> 00:35:24,560 Speaker 1: And I know how you feel about boxing, but would 636 00:35:24,600 --> 00:35:27,400 Speaker 1: you watch it? The Olympic boxing Let's start with that. 637 00:35:27,520 --> 00:35:29,839 Speaker 1: Would you watch I've tried watching it and it's kind 638 00:35:29,880 --> 00:35:32,640 Speaker 1: of exciting, like Todd said, when I can recognize that 639 00:35:32,760 --> 00:35:35,359 Speaker 1: someone's throwing a left hook, but I don't like how 640 00:35:35,440 --> 00:35:37,800 Speaker 1: violent it is. I don't mind, you know, throwing the 641 00:35:37,840 --> 00:35:40,320 Speaker 1: punches myself into the air or against the bag. But 642 00:35:40,440 --> 00:35:43,319 Speaker 1: what I thought was fascinating from our conversation with him, 643 00:35:43,920 --> 00:35:48,160 Speaker 1: is this idea that the modern media market, the paid TV, 644 00:35:48,400 --> 00:35:52,520 Speaker 1: the cable television, prestige TV, all of that is one 645 00:35:52,600 --> 00:35:56,080 Speaker 1: reason why boxing has become such a niche sport. I 646 00:35:56,160 --> 00:35:58,160 Speaker 1: never thought about it that way, and it's kind of 647 00:35:58,239 --> 00:36:03,440 Speaker 1: like boxing is the early test case for the fragmentation 648 00:36:03,480 --> 00:36:06,000 Speaker 1: of the media market. Lindsey wanted to take away from well, 649 00:36:06,000 --> 00:36:07,960 Speaker 1: I agree with that because we used to have the 650 00:36:08,000 --> 00:36:10,920 Speaker 1: Friday night fights on Gillette. As we talked in our conversation, 651 00:36:11,080 --> 00:36:13,399 Speaker 1: Muhammad Ali fought on Wide World of Sports on free 652 00:36:13,440 --> 00:36:16,840 Speaker 1: television on Saturday afternoons many many times. Now you have 653 00:36:17,000 --> 00:36:19,360 Speaker 1: to really search and hunt and pay a lot of 654 00:36:19,440 --> 00:36:24,480 Speaker 1: money to watch a championship boxing match. But you know 655 00:36:24,640 --> 00:36:27,600 Speaker 1: Todd claims that boxing is is robusted ever and is 656 00:36:27,719 --> 00:36:30,640 Speaker 1: right now the number five sport, most popular sport in 657 00:36:30,640 --> 00:36:35,320 Speaker 1: the United States, that behind obviously football, basketball, baseball, and hockey. 658 00:36:35,719 --> 00:36:38,400 Speaker 1: It's just the thing about boxing. And when people to 659 00:36:38,560 --> 00:36:41,520 Speaker 1: understand this is nothing new when we talk about streaming 660 00:36:41,600 --> 00:36:45,000 Speaker 1: this or TV that. Trust me, everybody huddled around a 661 00:36:45,160 --> 00:36:48,759 Speaker 1: radio to hear a boxing match many years ago and 662 00:36:49,200 --> 00:36:51,959 Speaker 1: in the forties, So this is nothing new. What's what's 663 00:36:52,000 --> 00:36:55,600 Speaker 1: happening now is how can this sport get back to 664 00:36:56,200 --> 00:36:59,560 Speaker 1: not being a niche sport anymore and just good old 665 00:37:00,200 --> 00:37:04,120 Speaker 1: watching a sport which I grew up with. But that 666 00:37:04,440 --> 00:37:06,000 Speaker 1: was a question I had. I mean, is it more 667 00:37:06,080 --> 00:37:09,719 Speaker 1: profitable as a niche sport or is it better off 668 00:37:09,880 --> 00:37:13,160 Speaker 1: as a mainstream sport. I need some personalities. You need 669 00:37:13,239 --> 00:37:17,600 Speaker 1: a Rocky Marciano, Muhammad Ali, Joe Frazier, Sugar Ray Leonard 670 00:37:17,640 --> 00:37:20,600 Speaker 1: and Marvin Hagler or Thomas Hearns. You need a personality 671 00:37:20,680 --> 00:37:24,080 Speaker 1: something and somebody that is a carnival barker and console 672 00:37:24,160 --> 00:37:29,920 Speaker 1: their own fights like Ali did not. Feels better to 673 00:37:29,960 --> 00:37:31,919 Speaker 1: be number one than number five. I'll wear a number 674 00:37:31,960 --> 00:37:33,520 Speaker 1: because of mine. We have a chance to go for 675 00:37:33,600 --> 00:37:35,279 Speaker 1: three and a rown. Good numbers are a good time. 676 00:37:35,320 --> 00:37:37,320 Speaker 1: When I first started wearing the number, how we just 677 00:37:37,440 --> 00:37:40,720 Speaker 1: have the im proud Bloomberg Business of Sports the number 678 00:37:40,800 --> 00:37:44,960 Speaker 1: of the week. Here's the number equinox. There gyms aren't 679 00:37:45,000 --> 00:37:48,760 Speaker 1: frequented by Wall Street staffers, among others. There in talks 680 00:37:48,800 --> 00:37:52,800 Speaker 1: to go public through a merger with Ari's acquisition. What 681 00:37:52,960 --> 00:37:56,520 Speaker 1: I want to know is Aria's acquisition raised this much 682 00:37:56,800 --> 00:38:02,120 Speaker 1: in February and its initial public offer. Lynchy, you go first. 683 00:38:04,040 --> 00:38:07,279 Speaker 1: You had it in you can go first. Oh boy, 684 00:38:09,120 --> 00:38:14,719 Speaker 1: I'll go. It's gonna be a hundred million. Um, I'll 685 00:38:14,760 --> 00:38:22,120 Speaker 1: go a hundred million. They raised one billion dollars. It's 686 00:38:22,200 --> 00:38:26,040 Speaker 1: February initial public offering, so by the price is right 687 00:38:26,239 --> 00:38:31,839 Speaker 1: rules Scarlett. Even though I'm still so far away from 688 00:38:31,880 --> 00:38:36,520 Speaker 1: the actual number. Hey, he's still made plink out. That's good. 689 00:38:38,560 --> 00:38:41,200 Speaker 1: This is the Bloomberg Business of Sports show we hear 690 00:38:41,280 --> 00:38:43,520 Speaker 1: each and every week at the same time, plus online 691 00:38:44,000 --> 00:38:46,520 Speaker 1: wherever you get your podcast. You can catch those Mondays, 692 00:38:46,560 --> 00:38:49,200 Speaker 1: Wednesdays and Thursdays on Michael Bar on Twitter at Big 693 00:38:49,239 --> 00:38:52,440 Speaker 1: Bar Sports. And I'm graciously hitting over the trophy to Scarlett, 694 00:38:53,719 --> 00:38:56,000 Speaker 1: but only for one week. I'm Mike Lynch. You can 695 00:38:56,040 --> 00:38:58,640 Speaker 1: follow me at Lynch WCVB and you can follow me 696 00:38:58,680 --> 00:39:01,319 Speaker 1: on Twitter at Scarlett Are. I will be dragging all 697 00:39:01,400 --> 00:39:03,960 Speaker 1: week about having won the number of the week and 698 00:39:04,200 --> 00:39:07,480 Speaker 1: I'm not gonna live at Thanks for joining us to 699 00:39:07,680 --> 00:39:09,920 Speaker 1: and in again next week for the latest on the 700 00:39:10,000 --> 00:39:12,680 Speaker 1: stories moving big money in the world of sports. You're 701 00:39:12,719 --> 00:39:16,000 Speaker 1: listening to Bloomberg Business. 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