WEBVTT - Twitter Bans Journalists and Amazon Under Lawmakers Scrutiny

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<v Speaker 1>I'm Caroline Hinder Bluemberg's World tad quarters in New York,

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<v Speaker 1>and this is Bloomberg Technology coming up in the next hour.

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<v Speaker 1>Freedom of speech in question us on Twitter as Elon

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<v Speaker 1>Must suspends a number of journalists. We discussed Twitter's current policies.

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<v Speaker 1>Now Must continues to create some well on the fly. Plus,

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<v Speaker 1>just last year, a tornado took down an Amazon warehouse

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<v Speaker 1>in Illinois. Why lawmakers are questioning a rebuild And off

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<v Speaker 1>the back of the collapse of FDx crypto firm, Amber

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<v Speaker 1>has raised three hundred million dollars to tackle the damage done.

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<v Speaker 1>Details later in the hour. First Foremost well muted into

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<v Speaker 1>a week's training. Let's have want to look at how

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<v Speaker 1>tech stocks were under pressure. Once again, it seems to

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<v Speaker 1>be all about the Federal Reserve. The perfect person to

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<v Speaker 1>talk us through it, Kenny Greifeld in the House. What

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<v Speaker 1>a week. It was quite a week, and I have

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<v Speaker 1>some bad news. It was an ugly end to what

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<v Speaker 1>was a very ugly week. If you take a look

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<v Speaker 1>at the past five days for the SMP five hundred,

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<v Speaker 1>you can see we have a little optimism at one point.

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<v Speaker 1>That was on Tuesday, after those CPI numbers came out

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<v Speaker 1>softer than expected, still seven percent handle. But in any case,

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<v Speaker 1>then we had the FED and then it was just

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<v Speaker 1>one line down. Since then we're gonna end lower on

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<v Speaker 1>the SMP five hundred. If we break apart this index

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<v Speaker 1>into the sectors, let's take a look at some of

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<v Speaker 1>the worst performers. You had communication services, you had materials,

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<v Speaker 1>then you had financials as well, down two and a

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<v Speaker 1>half percent or so. Consumer Discretionary is where it gets interesting.

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<v Speaker 1>That was your worst performer on the sector level on

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<v Speaker 1>this week, off about three point six percent or so.

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<v Speaker 1>What's interesting to me is that it was Tesla and

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<v Speaker 1>it was for dragging down that sector. So a tale

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<v Speaker 1>of old and new. But let's break this apart even

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<v Speaker 1>further and look at some of the individual stories here.

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<v Speaker 1>You have Goldman falling today by about one percent or so. That's,

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<v Speaker 1>of course after reporting showed that Oldman is looking to

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<v Speaker 1>cut up to four thousand jobs. That would be about

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<v Speaker 1>an eight percent or so pull back again, that's according

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<v Speaker 1>to people familiar with the matter. You had Starbucks off

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<v Speaker 1>by more than one percent. That says news that Starbucks

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<v Speaker 1>staff are starting a three day strike. And I want

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<v Speaker 1>to end on some good news because it is a

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<v Speaker 1>Friday in December, meta platforms up by about two point

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<v Speaker 1>eight percent. That falls an upgrade from JP Morgan citing

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<v Speaker 1>their cost discipline Caroline. Unfortunately, margin is still the focus

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<v Speaker 1>for many. Katie, have a wonderful weekend. Can't believe the

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<v Speaker 1>holidays are almost upon us now. Before all that, we

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<v Speaker 1>were all kept pretty busy today. I don't know about you,

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<v Speaker 1>but all eyes glued. And what happened with Twitter? After

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<v Speaker 1>the platform, of course suspended the account of Arrival social

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<v Speaker 1>network must Done, which had tweeted a link to a

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<v Speaker 1>profile that tracked, of course, the flights of private jets

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<v Speaker 1>of wealthy individuals, including you know Muskus. Then, of course

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<v Speaker 1>a number of reporters covering Musque they posted screen grabs

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<v Speaker 1>of the offending tweet and was actully suspended themselves. That

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<v Speaker 1>include some pretty high profile journalists from the New York Times,

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<v Speaker 1>from CNN and other outlets. Here's what Elon Musk himself

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<v Speaker 1>had to say about that. They're not special because you're eternalist,

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<v Speaker 1>You're you're just your Twitter, You're in your citizen um

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<v Speaker 1>so no special treatment, um doc, your docs you get suspended.

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<v Speaker 1>In a story. Of course, this move has sparked a

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<v Speaker 1>lot of questions. We'll try to answer some of them

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<v Speaker 1>throughout the hour. First we get our Twitter expert in residence,

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<v Speaker 1>Kurt Wagner. Of course, Elon must talking on a spaces

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<v Speaker 1>of which then Spaces immediately became inaccessible. We couldn't do

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<v Speaker 1>our weekly spaces as we usually do. Just talk to

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<v Speaker 1>us about just what an extraordinary story this is today. Yeah,

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<v Speaker 1>I think it's just been a real example of Elon

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<v Speaker 1>really managing on the fly, right, and he is coming

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<v Speaker 1>up with sort of new policies. He's coming up with

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<v Speaker 1>decisions about suspensions, um, with things that you know directly

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<v Speaker 1>hacked him personally, and then that is translated to the

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<v Speaker 1>whole product, you know, in this case, within ours, right.

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<v Speaker 1>And so it's just kind of a good example of

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<v Speaker 1>how he's choosing to run Twitter, sort of how it's

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<v Speaker 1>going to be difficult to understand exactly what to make

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<v Speaker 1>of Twitter, right, because things can change so quickly and

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<v Speaker 1>so suddenly. Um. I think that's left a lot of

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<v Speaker 1>journalists in particular kind of worried or confused as to

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<v Speaker 1>what might be, you know, happening at some point in

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<v Speaker 1>the future. As well. If we look at the other

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<v Speaker 1>side and think, well, maybe he is really concerned about

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<v Speaker 1>his own safety and worried cut but ultimately deciding to

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<v Speaker 1>make the sort of decisions on the fly. How is

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<v Speaker 1>that affecting not only journalistic world? And we might say

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<v Speaker 1>this a bit inside baseball, but what about the advertiser?

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<v Speaker 1>What about the companies who want to use this as

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<v Speaker 1>a way to get eyeballs of the consumer. Well, what

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<v Speaker 1>we've been saying all along, right, is that advertisers in particular,

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<v Speaker 1>they don't like uncertainty. They like to be uh, they

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<v Speaker 1>like the platforms that they're on to sort of be boring.

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<v Speaker 1>They want to know what expect. They want to know

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<v Speaker 1>what type of content is going to be there, what

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<v Speaker 1>the rules are, how people are using it. Right, So,

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<v Speaker 1>when things are changing overnight, when things are changing sort

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<v Speaker 1>of drastically, um this quickly, I think that upsets or

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<v Speaker 1>unsettles a lot of advertisers because that's just not how

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<v Speaker 1>they're used to working and that's not what they prefer.

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<v Speaker 1>And so I think from a business standpoint, that's where

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<v Speaker 1>the concern is. If the policy can change overnight to

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<v Speaker 1>affect journalists in this case, you know what other policies

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<v Speaker 1>could happen in the future that could affect a brand

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<v Speaker 1>advertiser who was spending you know, thousands, hundreds of thousands

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<v Speaker 1>of dollars at the service and cut some interesting news

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<v Speaker 1>coming from another outlook about potentially Twitter still fundraising. Just briefly,

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<v Speaker 1>what do we know that? Yeah, there was a report

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<v Speaker 1>from Semapore and it came out and said that they

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<v Speaker 1>were raising money at the fifty four dollars and twenty

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<v Speaker 1>cents per share that Elon bought Twitter at right, and um,

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<v Speaker 1>in some cases, this isn't entirely surprising. We were just

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<v Speaker 1>talking about advertisers being a little nervous to be on

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<v Speaker 1>the platform. There's got to be some type of revenue

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<v Speaker 1>concern at the company right now. They're going to have

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<v Speaker 1>these debt interest payments due in January, and so, you know,

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<v Speaker 1>if you're having trouble making money making revenue through your business,

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<v Speaker 1>maybe there's a way to kind of fundraise and make

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<v Speaker 1>more money that way. So we'll see how many people

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<v Speaker 1>are willing to sign up for Elon's version of Twitter

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<v Speaker 1>now that they've had about six or seven weeks to

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<v Speaker 1>see how he's running the company. But UM, I think

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<v Speaker 1>to me, this speaks to a need of the company

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<v Speaker 1>in search of more cash. Always great to get your expertise.

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<v Speaker 1>Thank you for setting us up so well. Happy weekend friend. Meanwhile,

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<v Speaker 1>let's dive deeper into all of this. Jennifer Greigel, Associate

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<v Speaker 1>Professor of Communications at Syracuse University, also of course an

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<v Speaker 1>expert in social media, been part of our discussion on

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<v Speaker 1>Bloomberg since the early days and must possible acquisition of

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<v Speaker 1>Twitter and chickens coming home to roost in some way. Jennifer, Yeah,

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<v Speaker 1>not much has changed. You know. Maybe the gift though,

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<v Speaker 1>is that Musk has just made it painfully obvious that

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<v Speaker 1>it's time to go, especially for those journalists that we

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<v Speaker 1>were just talking about, right and know about Kurt maybe

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<v Speaker 1>he watches World Cup, but I am there watching what's happening. Uh,

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<v Speaker 1>you know within the journalism world, um, specifically with an

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<v Speaker 1>eye towards the free press. And maybe it's a good

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<v Speaker 1>time to to step back and remember what that is.

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<v Speaker 1>It's it's supposed to be free from the government. Right.

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<v Speaker 1>So well, we're thinking about like free speech issues and

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<v Speaker 1>you know what are elon Musk's rights, you know, like

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<v Speaker 1>he gets to have his free speech because he owns this,

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<v Speaker 1>but the rest of us, well not so much, right,

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<v Speaker 1>And uh, you know, the risk I think has really

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<v Speaker 1>proven to be that we cannot have Twitter b at

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<v Speaker 1>the center of journalism. We don't want some type of

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<v Speaker 1>you know, like Baron or you know, rich, you know,

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<v Speaker 1>kind of mogul kind of deciding who is essentially authentic,

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<v Speaker 1>should be trusted, who's a journalist, who who should be

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<v Speaker 1>on there, who can say what and when? And uh,

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<v Speaker 1>you know again, I think it's just for me, it's

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<v Speaker 1>the journalism piece, and that's that's uh, something we need

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<v Speaker 1>to focus on more, Jennifer. The other side has been

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<v Speaker 1>discussed that other voices have been suppressed for years, and

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<v Speaker 1>in fact, I've been coverage of that, many of it

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<v Speaker 1>being associated with right wing and right wing press. What

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<v Speaker 1>do you make of that and whether or not we're

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<v Speaker 1>deafening ourselves to certain sides of a conversation about Yeah, Um,

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<v Speaker 1>I know, for one, I've been reading the Twitter files.

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<v Speaker 1>I think it's problematic and how the information has come

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<v Speaker 1>out and then and not enough journalists have beent access

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<v Speaker 1>to that, so we're getting kind of like, you know,

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<v Speaker 1>pieces of those stories, you know, the kind of cherry picking, right,

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<v Speaker 1>But for me, there's actually some insights in there. We

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<v Speaker 1>have real cases into you know, how deeply connected the

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<v Speaker 1>federal government was, you know, and with the content moderation teams.

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<v Speaker 1>That's concerning, um. But I know I was one of

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<v Speaker 1>you know, maybe few out there raising alarms around what

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<v Speaker 1>was happening around the New York Post when the hunter

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<v Speaker 1>by in case came out and it was a little

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<v Speaker 1>bit of crickets out there. But for me, it was

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<v Speaker 1>a case as to what is journalism? And I think

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<v Speaker 1>that's showing up again, showing up again with you know,

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<v Speaker 1>if you were just saying the suspension of you know,

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<v Speaker 1>like Tony O'Sullivan at CNN, Ryan mack at at the

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<v Speaker 1>New York Times, like they were reporting on this, and

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<v Speaker 1>so again they didn't you know, hack any information. They

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<v Speaker 1>did India compiled this uh yeah, this jet tracker right

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<v Speaker 1>like that. They were reporting out what was happening. So

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<v Speaker 1>what is news? And you know, can they share a

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<v Speaker 1>link to a New York Times story? You know that

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<v Speaker 1>was uh you know sharing that information or was it

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<v Speaker 1>because it was in a tweet? I'm just not sure.

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<v Speaker 1>So for me, it's really a question of, uh, you know,

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<v Speaker 1>what is news? Who's a journalist? And are they being

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<v Speaker 1>censored on there? Citizen journalism though, has maybe it's the

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<v Speaker 1>force of the crypto stare as well, in large part

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<v Speaker 1>working in tandem with this narrative of Elon must taking

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<v Speaker 1>over Twitter. But it has been extraordinary that in some

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<v Speaker 1>parts you have had direct access to some Bakmun freed

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<v Speaker 1>Vara Twitter spaces in a way that never used to

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<v Speaker 1>be the case, and journalism sort of the journalists being

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<v Speaker 1>cut out in some way. Where where are we going

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<v Speaker 1>to go to for our trusted sources going forward? Does

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<v Speaker 1>Twitter still have a role to play? Do you think? Well,

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<v Speaker 1>a big question for a while, like are the stock

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<v Speaker 1>markets decoupling from the signals that used to be coming

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<v Speaker 1>sometimes from data sets like Twitter? Right? But when it

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<v Speaker 1>comes to citizen journalism, I think that's you know, I

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<v Speaker 1>would say different than having direct access to like, you know,

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<v Speaker 1>somebody who's UM pitching an investment, right, Like, these are

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<v Speaker 1>what we call sources there essentially news material and until

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<v Speaker 1>it's vetted by a journalist, uh, it's really not news.

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<v Speaker 1>So we have to remember that even in the case

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<v Speaker 1>of the citizen journalists, you know, they may not be

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<v Speaker 1>UM even identifying as such. They may you just somebody

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<v Speaker 1>who is there and uh, some type of crisis happened

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<v Speaker 1>and they happen to be pointing their camera at something,

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<v Speaker 1>and they should still be seen as a source. Um.

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<v Speaker 1>And I think that's some of the struggle with citizen

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<v Speaker 1>journalism is that, you know, maybe there is not the

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<v Speaker 1>same type of ethical grounding. But this even gets more discussion.

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<v Speaker 1>I would say, you know, what, what is the role

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<v Speaker 1>of a citizen journalist more than say who is um,

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<v Speaker 1>somebody who's working for like state media for example. So

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<v Speaker 1>I'm gonna just say one of the people that were

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<v Speaker 1>suspended overnight, uh work for a Voice of America. And

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<v Speaker 1>I would say that we need to start remembering that

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<v Speaker 1>that is funded by the United States government. So you know,

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<v Speaker 1>there's like the free press over here, and then there's

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<v Speaker 1>there's also something else happening on Twitter, and for years

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<v Speaker 1>that hasn't been labeled. So again, like you know, some

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<v Speaker 1>people watching sports and I'm just over here eating popcorn,

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<v Speaker 1>be like, okay, US state media has been suspended. Did

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<v Speaker 1>anyone notice, uh, you know, like okay, we got citizen

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<v Speaker 1>journalists coming in. Okay, n sure, but like what are

0:12:01.200 --> 0:12:04.280
<v Speaker 1>what is their role on? It's too so but for me.

0:12:04.440 --> 0:12:07.160
<v Speaker 1>We have to remember the free press is what matters,

0:12:08.200 --> 0:12:10.720
<v Speaker 1>making sure it's healthy and that it's it's not being

0:12:10.720 --> 0:12:15.199
<v Speaker 1>controlled and kind of keep by, you know, some type

0:12:15.200 --> 0:12:21.840
<v Speaker 1>of rich overlord. Jennifer Greigel, Associate professoral Communications at Serokees University,

0:12:21.960 --> 0:12:24.480
<v Speaker 1>Thank you. And some breaking news to keep the narrative

0:12:24.559 --> 0:12:27.200
<v Speaker 1>going is that apparently you know, masku is saying Twitter

0:12:27.240 --> 0:12:30.360
<v Speaker 1>spaces is back if you're missing it for those twenty

0:12:30.360 --> 0:12:40.160
<v Speaker 1>four hours or so. Let's talk about Amazon because it

0:12:40.240 --> 0:12:43.360
<v Speaker 1>is planning on rebuilding a warehouse over in Illinois after

0:12:43.400 --> 0:12:46.120
<v Speaker 1>it collapsed in a tornado last year. It actually killed

0:12:46.120 --> 0:12:49.920
<v Speaker 1>six workers. It prompted actually an investigation by workplace safety regulators,

0:12:49.920 --> 0:12:53.400
<v Speaker 1>but three US lawmakers say the e commerce giant should

0:12:53.440 --> 0:12:56.800
<v Speaker 1>be constructing it with stronger safety features than existed before

0:12:56.840 --> 0:13:00.200
<v Speaker 1>the collapse. Expensive SOPO has been across this store, and

0:13:00.840 --> 0:13:04.160
<v Speaker 1>in many ways people the whole tornado and the effect

0:13:04.200 --> 0:13:08.160
<v Speaker 1>and the havocate reaked on families. It put into start

0:13:08.240 --> 0:13:10.920
<v Speaker 1>relief some of the issues about contacting people when they're

0:13:10.920 --> 0:13:12.960
<v Speaker 1>in and working around Amazon, and indeed some of the

0:13:12.960 --> 0:13:16.959
<v Speaker 1>safety measures in place. Yeah, there was so there was

0:13:17.000 --> 0:13:19.480
<v Speaker 1>a very strong reaction. Six people died at Amazon. It

0:13:19.600 --> 0:13:21.520
<v Speaker 1>was more than fifty deaths as a result of this

0:13:21.559 --> 0:13:25.079
<v Speaker 1>Cornator is pretty devastating event, and so Amazon was a

0:13:25.160 --> 0:13:27.480
<v Speaker 1>piece of it. And at the time there is a

0:13:27.559 --> 0:13:32.120
<v Speaker 1>lot of attention on our our existing building standards adequate

0:13:32.400 --> 0:13:36.320
<v Speaker 1>to protect people if we are seeing more severe weather events, um,

0:13:36.480 --> 0:13:38.600
<v Speaker 1>and so that was a big emphasis. Now the latest

0:13:38.640 --> 0:13:42.359
<v Speaker 1>thing is, uh, you know, there's in equations that Amazon's

0:13:42.400 --> 0:13:45.400
<v Speaker 1>basically and the landlord is basically slapping up the same

0:13:45.440 --> 0:13:49.120
<v Speaker 1>building that was there previously. And these lawmakers are probing

0:13:49.600 --> 0:13:52.920
<v Speaker 1>Amazon with questions about, you know, precisely, what are you

0:13:52.960 --> 0:13:55.280
<v Speaker 1>doing to improve the safety of this facility in the

0:13:55.320 --> 0:13:58.520
<v Speaker 1>event that there is a recurrence of this event. But

0:13:58.640 --> 0:14:01.839
<v Speaker 1>it is It is a difficult because storm shelters are

0:14:01.840 --> 0:14:05.360
<v Speaker 1>not required. Things that that may have protected these workers

0:14:05.679 --> 0:14:09.160
<v Speaker 1>more are not necessarily acquired, They're like recommended. So a

0:14:09.200 --> 0:14:11.240
<v Speaker 1>lot of the two goes back on them on the

0:14:11.280 --> 0:14:14.559
<v Speaker 1>on the regulating side, what are they actually going to require, um,

0:14:14.920 --> 0:14:19.440
<v Speaker 1>you know, industrial buildings to have to protect workers. Amazon

0:14:19.480 --> 0:14:21.440
<v Speaker 1>did say in a statement that they strengthen their emergency

0:14:21.480 --> 0:14:24.520
<v Speaker 1>response plans and tailor them to meet specific needs of

0:14:24.560 --> 0:14:27.720
<v Speaker 1>individual sites. I'm interested Spencer just all of this comes

0:14:27.720 --> 0:14:30.560
<v Speaker 1>amid a macro picture where the pendulum kind of swings

0:14:30.560 --> 0:14:34.040
<v Speaker 1>in Amazon's direction. They wanted they're an employer. Perhaps they're

0:14:34.080 --> 0:14:37.400
<v Speaker 1>thinking more about employees who want the jobs looking for them,

0:14:37.400 --> 0:14:40.359
<v Speaker 1>willing to come and perhaps work in these sorts of environments.

0:14:40.360 --> 0:14:43.280
<v Speaker 1>And and I'm interested in also the spillover effects. We

0:14:43.360 --> 0:14:45.760
<v Speaker 1>here just the UK their latest headline that we're going

0:14:45.760 --> 0:14:47.440
<v Speaker 1>to get a strike. I think it's the first strike

0:14:47.760 --> 0:14:51.120
<v Speaker 1>in the UK from Amazon workers over in Coventry. What

0:14:51.120 --> 0:14:53.480
<v Speaker 1>would workers at Amazon think about all of this at

0:14:53.480 --> 0:14:56.880
<v Speaker 1>the moment, Well, it's hard to generalize, right, They've got

0:14:56.880 --> 0:15:00.240
<v Speaker 1>more than really employees, and you have people in these

0:15:00.280 --> 0:15:03.520
<v Speaker 1>facilities who are not satisfied and want to organize. You

0:15:03.600 --> 0:15:05.920
<v Speaker 1>have other people who are perfectly content and don't want

0:15:05.920 --> 0:15:08.880
<v Speaker 1>to organize. We've had some you know, quite a few

0:15:08.960 --> 0:15:13.600
<v Speaker 1>union elections failed after this. Uh historic when in Staten Island.

0:15:14.000 --> 0:15:15.720
<v Speaker 1>Um and in terms of that you pay things. They're

0:15:15.720 --> 0:15:18.520
<v Speaker 1>talking about striking in January. That's kind of a time

0:15:18.520 --> 0:15:21.720
<v Speaker 1>of year when Amazon generally you know, whittling and staff

0:15:21.760 --> 0:15:23.680
<v Speaker 1>down a little bit after the holiday conscient So I

0:15:23.680 --> 0:15:25.880
<v Speaker 1>don't strategically, it doesn't seem to be like such a

0:15:25.880 --> 0:15:28.480
<v Speaker 1>bad time. And also, the UK is about one tenth

0:15:28.880 --> 0:15:31.840
<v Speaker 1>of the revenue of of U s Amagon, the primary

0:15:31.880 --> 0:15:34.760
<v Speaker 1>monket So I don't know if you know, you know,

0:15:34.880 --> 0:15:37.600
<v Speaker 1>takeet a sizeable number of people from that one particular facility,

0:15:37.800 --> 0:15:41.440
<v Speaker 1>it's gonna inflict much pain on Amazon. If workers really

0:15:41.480 --> 0:15:44.480
<v Speaker 1>want to inflict pain on Amazon to get their attention,

0:15:44.760 --> 0:15:49.280
<v Speaker 1>they're really gonna need a big movement or a concentrated

0:15:49.560 --> 0:15:53.680
<v Speaker 1>geographic movement that that expands beyond this one facility. Because

0:15:53.720 --> 0:15:58.080
<v Speaker 1>it Amazon's resilient enough to handle even a big strip

0:15:58.160 --> 0:16:00.480
<v Speaker 1>and one facility, It's gonna have to deel really big

0:16:00.480 --> 0:16:04.720
<v Speaker 1>work for for Amazon to ticket seriously enough to pay attention.

0:16:04.840 --> 0:16:06.880
<v Speaker 1>Now fascinating as you sit there in Seattle, and we

0:16:06.920 --> 0:16:10.720
<v Speaker 1>see Starbucks staffing beginning a three day sixty store strike

0:16:10.760 --> 0:16:13.480
<v Speaker 1>as well, So so something we keep on talking about.

0:16:13.280 --> 0:16:16.160
<v Speaker 1>Spencer Soper, great to catch up with you, Happy weekend.

0:16:16.440 --> 0:16:19.560
<v Speaker 1>Thank you. Meanwhile, coming up, Bloomberg Business Week's list of

0:16:19.600 --> 0:16:23.120
<v Speaker 1>fifty most Impactful People in Business is out this week.

0:16:23.280 --> 0:16:25.400
<v Speaker 1>We're gonna speak to one of them, Tom Oxley, CEO

0:16:25.960 --> 0:16:29.280
<v Speaker 1>synchron who made this year's list with the company's brain

0:16:29.360 --> 0:16:33.560
<v Speaker 1>computer interfaces, its back by Bezos's backed by Gates. Will

0:16:33.600 --> 0:16:50.280
<v Speaker 1>tell you why this is Blomberg. Bloomberg is out this

0:16:50.360 --> 0:16:53.280
<v Speaker 1>week with our sixth annual Bloomberg fifty. It's a look

0:16:53.280 --> 0:16:56.400
<v Speaker 1>at people across finance technology. You name the industry that

0:16:56.520 --> 0:17:00.200
<v Speaker 1>have defined global business in two one name that's out

0:17:00.200 --> 0:17:02.800
<v Speaker 1>to us, and the list was Tom Oxley, CEO of synchron,

0:17:03.160 --> 0:17:05.880
<v Speaker 1>which just completed a seventy five million dollar funning round

0:17:05.920 --> 0:17:08.840
<v Speaker 1>because the company is backed already now by basils by

0:17:08.880 --> 0:17:13.359
<v Speaker 1>Gates creates brain computer interfaces known as bc ies that

0:17:13.440 --> 0:17:16.760
<v Speaker 1>can interpret, can stimulate parts of the brain, and as

0:17:16.760 --> 0:17:20.040
<v Speaker 1>seen as possible treatment for brain injuries. Tom joins us

0:17:20.040 --> 0:17:23.000
<v Speaker 1>now and if anything is at the cumming end of technology,

0:17:23.080 --> 0:17:25.600
<v Speaker 1>you are brain computer interfaces, the way in which you

0:17:25.640 --> 0:17:29.440
<v Speaker 1>can treat debilitating illness, the way you can transmit thoughts

0:17:29.440 --> 0:17:34.040
<v Speaker 1>sort of wirelessly to digital devices. Tom talk to us

0:17:34.040 --> 0:17:37.119
<v Speaker 1>about if you can basically how this works. Technology has

0:17:37.160 --> 0:17:40.960
<v Speaker 1>been around for twenty years. The challenge for commercialization has

0:17:41.000 --> 0:17:44.960
<v Speaker 1>been to make it fully implanted and safe. And our

0:17:45.320 --> 0:17:47.080
<v Speaker 1>what we do is we figured out how to put

0:17:47.119 --> 0:17:51.359
<v Speaker 1>the devices inside blood vessels inside the brain. It detects

0:17:51.560 --> 0:17:53.600
<v Speaker 1>from the part of the brain that controls the movement

0:17:53.600 --> 0:17:56.320
<v Speaker 1>in the body. We digitize that signal, bring it out

0:17:56.320 --> 0:17:59.760
<v Speaker 1>of the body, and then we use it to control

0:18:00.000 --> 0:18:02.800
<v Speaker 1>computers so that patients who are paralyzed can restore their

0:18:02.840 --> 0:18:06.440
<v Speaker 1>ability to engage with their world through a digital ecosystem,

0:18:06.480 --> 0:18:09.080
<v Speaker 1>which which you and I take for granted. Yeah, suddenly

0:18:09.119 --> 0:18:13.720
<v Speaker 1>being able to share SMS is what'sapp messages, were able

0:18:13.760 --> 0:18:17.000
<v Speaker 1>to order food online? Do your bills or credit cards

0:18:17.040 --> 0:18:19.240
<v Speaker 1>as extraordinary? What they can be used for? The way

0:18:19.280 --> 0:18:21.920
<v Speaker 1>in which you talk to investors. Of course, having those

0:18:21.920 --> 0:18:25.320
<v Speaker 1>conversations with Jeff Bezos, with with Koesler, of course, you

0:18:25.440 --> 0:18:27.960
<v Speaker 1>know Cosler one of your first backers. What is it

0:18:28.000 --> 0:18:30.199
<v Speaker 1>about time frames? What is it about pacing that you

0:18:30.240 --> 0:18:34.879
<v Speaker 1>talk to them about? A Class three medical device is

0:18:34.920 --> 0:18:39.120
<v Speaker 1>a very long journey, So the time frame is long.

0:18:39.160 --> 0:18:41.160
<v Speaker 1>But we've been at this for ten years. Actually, we've

0:18:41.200 --> 0:18:43.919
<v Speaker 1>been in discussions with FDA to get this clearance for

0:18:43.960 --> 0:18:46.960
<v Speaker 1>the study that's happening in the US currently, we just

0:18:47.880 --> 0:18:51.160
<v Speaker 1>a third enrollment happened with the implant happening this week

0:18:51.200 --> 0:18:54.159
<v Speaker 1>at u p MC in Pittsburgh. So we're moving along,

0:18:54.200 --> 0:18:56.480
<v Speaker 1>but we've still got several years to go. The next

0:18:56.520 --> 0:19:00.040
<v Speaker 1>step to the serious C financing is to launch a

0:19:00.160 --> 0:19:03.160
<v Speaker 1>pivotal study that will take us one step closer towards

0:19:03.200 --> 0:19:08.120
<v Speaker 1>commercial lodge the people, the impact the market sort of

0:19:08.200 --> 0:19:12.880
<v Speaker 1>how many could this help? Tom, Paralysis is a very

0:19:12.960 --> 0:19:15.359
<v Speaker 1>large problem when you think about it, not as a

0:19:15.400 --> 0:19:19.240
<v Speaker 1>particular disease state, whether it's stroke or spinal cord injury

0:19:19.320 --> 0:19:23.840
<v Speaker 1>or als or multiple sclerosis. Many ailments or injuries can

0:19:23.880 --> 0:19:28.560
<v Speaker 1>impact the body's ability to control the muscles in your body.

0:19:28.640 --> 0:19:31.840
<v Speaker 1>So we actually think there's a hundred million people worldwide

0:19:31.840 --> 0:19:34.840
<v Speaker 1>who have lost the ability to use their hands to

0:19:34.920 --> 0:19:38.360
<v Speaker 1>control digital devices like you or I do. But where

0:19:38.359 --> 0:19:40.480
<v Speaker 1>we're starting as the most severe end of that spectrum,

0:19:40.520 --> 0:19:43.560
<v Speaker 1>for people who are unable to engage at all the

0:19:43.600 --> 0:19:46.920
<v Speaker 1>digital systems and complete completely depend on a loved one

0:19:46.960 --> 0:19:50.280
<v Speaker 1>or a caregiver for their for their daily needs. We're

0:19:50.280 --> 0:19:52.159
<v Speaker 1>looking at footage now of just in the way in

0:19:52.200 --> 0:19:56.720
<v Speaker 1>which this can potentially be revolutionary for people who have

0:19:56.800 --> 0:20:00.000
<v Speaker 1>lost the ability to communicate in that way. Tom, You're there.

0:20:00.040 --> 0:20:02.800
<v Speaker 1>Brooklyn talked to us about at the moment it's regulation

0:20:02.880 --> 0:20:04.680
<v Speaker 1>and a moment it's making sure that you're getting the

0:20:04.800 --> 0:20:07.520
<v Speaker 1>right test results and showing that you're hitting all those

0:20:07.520 --> 0:20:10.760
<v Speaker 1>sorts of hurdles, But what about talent, what about where

0:20:10.800 --> 0:20:12.720
<v Speaker 1>you grow this business? How have you been able to

0:20:12.720 --> 0:20:17.879
<v Speaker 1>do that. We are excited we're going to set up

0:20:17.880 --> 0:20:20.240
<v Speaker 1>in the Bay Area, and we made a decision to

0:20:20.320 --> 0:20:22.600
<v Speaker 1>stay in New York primary. We're setting up here in

0:20:22.600 --> 0:20:26.639
<v Speaker 1>the Brooklyn Navy Yard. We've grown to fifty people, and

0:20:26.920 --> 0:20:29.000
<v Speaker 1>we the people coming into the company, share a lot

0:20:29.080 --> 0:20:32.080
<v Speaker 1>of New York City, so we've got a really interesting

0:20:32.280 --> 0:20:34.920
<v Speaker 1>mixed here and very passionate and talented people that are

0:20:35.359 --> 0:20:37.480
<v Speaker 1>really loving being inside New York City. A lot of

0:20:37.480 --> 0:20:41.280
<v Speaker 1>our investors here. Our chief medical opposite, Ja Moco at

0:20:41.280 --> 0:20:44.840
<v Speaker 1>Mount Sinai is here locally. We have a Dave Petrino

0:20:44.920 --> 0:20:49.600
<v Speaker 1>who's running the Mount Sinai, the Mount Sinai Study, So

0:20:49.840 --> 0:20:52.240
<v Speaker 1>we were We think New York is a great place

0:20:52.320 --> 0:20:55.159
<v Speaker 1>to be doing medical device innovation. Great to have some

0:20:55.200 --> 0:20:57.879
<v Speaker 1>time with the Tom Oxley congratulations, it's wonderful to have

0:20:57.920 --> 0:20:59.800
<v Speaker 1>you on the s S chron Of course, be sure

0:20:59.840 --> 0:21:02.960
<v Speaker 1>that's check out this week's issue a Business Week and

0:21:03.200 --> 0:21:05.000
<v Speaker 1>you'll get all the deep dive on some of these

0:21:05.000 --> 0:21:15.919
<v Speaker 1>incredible entrepreneurs. Welcome back to britte Bag Technology. I'm Caroline

0:21:15.960 --> 0:21:18.280
<v Speaker 1>Hide in New York and joining us to well deep

0:21:18.320 --> 0:21:20.840
<v Speaker 1>dive once again into the world the extraordinary day, this

0:21:20.920 --> 0:21:24.040
<v Speaker 1>extraordinary six weeks around Twitter. This time, of course, we're

0:21:24.040 --> 0:21:26.679
<v Speaker 1>going to discuss the banning of accounts of certain journalists.

0:21:27.200 --> 0:21:30.119
<v Speaker 1>Great voice Jason Goldman, one of the founding members of Twitter,

0:21:30.200 --> 0:21:32.840
<v Speaker 1>former White House Chief Digital Officer under President of Barmber.

0:21:32.880 --> 0:21:35.680
<v Speaker 1>Of course you've got an insider outside of perspective here

0:21:35.760 --> 0:21:39.560
<v Speaker 1>and Jason first and foremost. When we think about whether

0:21:39.880 --> 0:21:42.919
<v Speaker 1>Elon Musk at the moment, many would say yes, we

0:21:42.960 --> 0:21:44.679
<v Speaker 1>don't always like the way in which he acts and

0:21:44.720 --> 0:21:48.360
<v Speaker 1>gets there, but you can't. You can't back against him.

0:21:48.440 --> 0:21:51.080
<v Speaker 1>He always gets things done, the success he has with Tessa,

0:21:51.119 --> 0:21:53.440
<v Speaker 1>that success he has with SpaceX. But at the moment,

0:21:53.520 --> 0:21:56.320
<v Speaker 1>is he acting from your perspective like a rational business

0:21:56.440 --> 0:22:00.320
<v Speaker 1>leader or erratically in some way? No. I think he's

0:22:00.359 --> 0:22:04.840
<v Speaker 1>acting very erratically and motivated based on his own political

0:22:04.880 --> 0:22:07.720
<v Speaker 1>preferences and the issues that activate him the most. This

0:22:07.960 --> 0:22:11.280
<v Speaker 1>ban that occurred last night for a variety of journalists

0:22:11.320 --> 0:22:13.760
<v Speaker 1>was motivated by a fear that he had for his family,

0:22:13.800 --> 0:22:16.200
<v Speaker 1>and no one can no one can doubt a fear

0:22:16.200 --> 0:22:18.600
<v Speaker 1>that a person has for their family. But in fact

0:22:18.600 --> 0:22:22.520
<v Speaker 1>it seems fairly unconnected with the Twitter account that was

0:22:22.560 --> 0:22:24.760
<v Speaker 1>tracking his jet movements. You know, there was no post

0:22:24.800 --> 0:22:28.359
<v Speaker 1>from that account on Tuesday night. This paparazzi incident he happened,

0:22:28.600 --> 0:22:31.280
<v Speaker 1>happened on Tuesday night away from an airport, and yet

0:22:31.280 --> 0:22:35.000
<v Speaker 1>he somehow decided to blame this jet tracking service. But

0:22:35.080 --> 0:22:38.200
<v Speaker 1>not only that, he banned journalists for even just linking

0:22:38.320 --> 0:22:42.000
<v Speaker 1>to the account of that journal of of that of

0:22:42.080 --> 0:22:44.840
<v Speaker 1>that plane tracker. He would have been much better off

0:22:44.920 --> 0:22:48.000
<v Speaker 1>just saying anything that talks about my family is off

0:22:48.080 --> 0:22:51.320
<v Speaker 1>limits on this service that I now own. But instead

0:22:51.320 --> 0:22:55.399
<v Speaker 1>he's trying to formulate this very convoluted, pretextual policy and

0:22:55.520 --> 0:22:58.600
<v Speaker 1>presenting it as a protection against doxing. And it simply

0:22:58.640 --> 0:23:01.359
<v Speaker 1>doesn't work because it's really about his own personal fears

0:23:01.359 --> 0:23:05.200
<v Speaker 1>and motivations. Jason. What's interesting, and I suppose what many

0:23:05.320 --> 0:23:08.480
<v Speaker 1>have been uphended by, is the idea that he bought

0:23:08.520 --> 0:23:13.040
<v Speaker 1>Twitter because he's a freedom of speech absolutist, as the

0:23:13.040 --> 0:23:15.359
<v Speaker 1>way he sort of turned it at the time. And

0:23:15.440 --> 0:23:17.919
<v Speaker 1>now these sorts of movements don't seem to work in

0:23:17.960 --> 0:23:20.400
<v Speaker 1>that But what's interesting is the way perhaps he brought

0:23:20.400 --> 0:23:26.000
<v Speaker 1>back previously banned accounts like one Donald Trump was. He

0:23:26.040 --> 0:23:28.320
<v Speaker 1>went on a Twitter poll and he asked the audience,

0:23:28.359 --> 0:23:30.200
<v Speaker 1>and he's done it again. We understand, of course he's

0:23:30.200 --> 0:23:32.320
<v Speaker 1>gone and said, look, should I be actually banning these

0:23:32.520 --> 0:23:36.760
<v Speaker 1>journalists for should I unbanned them immediately? Shall I leave

0:23:36.760 --> 0:23:39.840
<v Speaker 1>it for seven days? The poll seems to say that, well,

0:23:39.960 --> 0:23:42.600
<v Speaker 1>he should lift the band. Do you think he'll stick

0:23:42.640 --> 0:23:44.560
<v Speaker 1>to that at the moment, Jason, do you think he'll

0:23:44.640 --> 0:23:48.440
<v Speaker 1>use that again because he followed the pole previously. He'll

0:23:48.480 --> 0:23:50.720
<v Speaker 1>he'll unband the journalist, not because of the poll, but

0:23:50.800 --> 0:23:53.639
<v Speaker 1>because he's he realizes that he's messed up in this situation.

0:23:53.680 --> 0:23:56.440
<v Speaker 1>He realizes that this was a bridge too far, and

0:23:56.520 --> 0:23:58.560
<v Speaker 1>that he's he's now going to try to make an

0:23:58.560 --> 0:24:00.919
<v Speaker 1>attempt like see, you have to file rules, but the

0:24:00.960 --> 0:24:03.399
<v Speaker 1>outcry over it is simply going to be too much,

0:24:03.480 --> 0:24:06.359
<v Speaker 1>and he's going to unban these journalists because he doesn't

0:24:06.359 --> 0:24:08.160
<v Speaker 1>want to have to deal with this. He doesn't want

0:24:08.160 --> 0:24:09.920
<v Speaker 1>to have to deal with this untenable issue. And it's

0:24:09.920 --> 0:24:12.960
<v Speaker 1>true that he did present himself as a free speech absolutist,

0:24:12.960 --> 0:24:15.600
<v Speaker 1>but I think Anyone with a fair reading of the facts,

0:24:15.640 --> 0:24:18.000
<v Speaker 1>even from back in April, would have seen that this

0:24:18.119 --> 0:24:22.200
<v Speaker 1>was just pretext for him advancing very specific political views.

0:24:22.240 --> 0:24:25.080
<v Speaker 1>He's now going on to endorse a Republican ticket. He

0:24:25.280 --> 0:24:28.080
<v Speaker 1>is very specific about the woke mind virus that is

0:24:28.119 --> 0:24:31.040
<v Speaker 1>destroying the United States. And he's been silent on other

0:24:31.160 --> 0:24:34.359
<v Speaker 1>important free speech issues, such as Chinese dissidents who use

0:24:34.480 --> 0:24:38.240
<v Speaker 1>Twitter outside of China to coordinate protests, and the protests

0:24:38.240 --> 0:24:41.240
<v Speaker 1>in Iran uh that are are are are being done

0:24:41.400 --> 0:24:44.040
<v Speaker 1>to help advance pro democracy movements. You know, Twitter has

0:24:44.080 --> 0:24:47.880
<v Speaker 1>been a tool of free speech and for democracy advocates

0:24:47.880 --> 0:24:50.439
<v Speaker 1>since before Elon Musk has had an account, And he

0:24:50.480 --> 0:24:53.000
<v Speaker 1>doesn't care about those issues because he's not really motivated

0:24:53.000 --> 0:24:55.680
<v Speaker 1>by free speech. He's motivated by what serves his own

0:24:55.720 --> 0:24:59.280
<v Speaker 1>parochial interests. It was interesting we asked our own audience

0:24:59.359 --> 0:25:03.000
<v Speaker 1>for our own app technology handle on Twitter about whether

0:25:03.040 --> 0:25:07.160
<v Speaker 1>they think ultimately the end goal of freedom of speech

0:25:07.320 --> 0:25:09.679
<v Speaker 1>is being achieved by long Musk right now, and at

0:25:09.680 --> 0:25:12.560
<v Speaker 1>the moment they don't think it is. Jason and I'm

0:25:12.600 --> 0:25:16.080
<v Speaker 1>interested interested is to whether in the longer term we

0:25:16.119 --> 0:25:19.359
<v Speaker 1>will see that eventually occur, or will we see people

0:25:19.359 --> 0:25:21.679
<v Speaker 1>push to other social media platforms. What's so interesting, and

0:25:21.720 --> 0:25:24.440
<v Speaker 1>you referenced it yourself, is that a rival master Don

0:25:24.800 --> 0:25:27.680
<v Speaker 1>seems to be having all of its links basically banned.

0:25:27.720 --> 0:25:31.720
<v Speaker 1>Its own profile was banned because it linked to Elon jets,

0:25:31.720 --> 0:25:35.080
<v Speaker 1>but now anything that people are linking to in terms

0:25:35.080 --> 0:25:38.000
<v Speaker 1>of social media put on that rival social media platform

0:25:38.040 --> 0:25:40.080
<v Speaker 1>seems to not be getting through either. What do you

0:25:40.080 --> 0:25:43.560
<v Speaker 1>make of that? The competition focus too, that's right, and

0:25:43.800 --> 0:25:46.240
<v Speaker 1>I think my my prediction for Twitter has long been

0:25:46.280 --> 0:25:47.960
<v Speaker 1>that it's not going to die overnight, but that it

0:25:48.000 --> 0:25:50.640
<v Speaker 1>will become more broken and more stupid. And I think

0:25:50.640 --> 0:25:53.119
<v Speaker 1>that's what we're seeing play out, and that as a result,

0:25:53.160 --> 0:25:55.480
<v Speaker 1>people will find other places that they want to hang out.

0:25:55.480 --> 0:25:58.399
<v Speaker 1>Whether those are public places like massdon are private places

0:25:58.440 --> 0:26:00.760
<v Speaker 1>like Discord. They're simply not going to want to be

0:26:00.840 --> 0:26:03.000
<v Speaker 1>on a service where the main character every day is

0:26:03.040 --> 0:26:06.280
<v Speaker 1>Elon Musk and it's simply tracking you know, what new

0:26:06.320 --> 0:26:09.400
<v Speaker 1>shenanigans that he's gotten up to and what policies he's

0:26:09.440 --> 0:26:12.040
<v Speaker 1>decided to invent out of peak and anger. You know,

0:26:12.200 --> 0:26:13.840
<v Speaker 1>one thing I would say, one thing I would say

0:26:13.880 --> 0:26:16.399
<v Speaker 1>to Ellen about this and his and the and the

0:26:16.520 --> 0:26:18.919
<v Speaker 1>very real moves that he's making to drive users to

0:26:18.960 --> 0:26:21.920
<v Speaker 1>other platforms because of the anger and peak that he's

0:26:21.920 --> 0:26:24.399
<v Speaker 1>pursuing these new policies with is. I know Ellen is

0:26:24.440 --> 0:26:26.840
<v Speaker 1>a big fan of Frank Herbert's Done. It's a book

0:26:26.840 --> 0:26:30.119
<v Speaker 1>that he's quoted, actually misquoted on his tweets before, and

0:26:30.160 --> 0:26:32.760
<v Speaker 1>I'm a fan of Frank Herbert's done as well. A

0:26:32.840 --> 0:26:34.879
<v Speaker 1>proper quote from doing that I would encourage him to

0:26:34.920 --> 0:26:37.320
<v Speaker 1>reflect on is a stone is heavy and the sand

0:26:37.440 --> 0:26:40.240
<v Speaker 1>is weighty, but a fool's wrath is heavier than them both.

0:26:40.440 --> 0:26:42.680
<v Speaker 1>And what we're really seeing of with users going to

0:26:42.800 --> 0:26:46.600
<v Speaker 1>these other platforms is the result of a fool's wrath. Well,

0:26:46.640 --> 0:26:51.240
<v Speaker 1>it's interesting, is as I said before, people's belief in

0:26:51.320 --> 0:26:54.320
<v Speaker 1>Elon Musk And we've spoken to vcs who are still

0:26:54.400 --> 0:26:56.840
<v Speaker 1>very much supportive of the SpaceX fundraise that's going on

0:26:56.880 --> 0:26:59.000
<v Speaker 1>at the moment. For example, they don't feel that they

0:26:59.000 --> 0:27:01.280
<v Speaker 1>can bet against him as a leader, even if you say,

0:27:01.280 --> 0:27:07.520
<v Speaker 1>perhaps he's letting foolish mindset perhaps pervade his overall actions

0:27:07.520 --> 0:27:10.200
<v Speaker 1>at the moment. Twitter currently we understand this reports outher

0:27:10.240 --> 0:27:12.240
<v Speaker 1>that it's raising funds at the moment. Once again at

0:27:12.320 --> 0:27:16.280
<v Speaker 1>fifty four twenty price is do we think people are

0:27:16.280 --> 0:27:19.080
<v Speaker 1>going to be interested in this investment. I think it

0:27:19.119 --> 0:27:21.880
<v Speaker 1>will get filled. I'm sure there's Elon fanboys out there

0:27:21.880 --> 0:27:23.680
<v Speaker 1>in the in the tech world who will be happy

0:27:23.680 --> 0:27:26.000
<v Speaker 1>to be in business with them for the reasons you say.

0:27:26.040 --> 0:27:28.240
<v Speaker 1>Maybe it allows them to get friends and family in

0:27:28.280 --> 0:27:30.040
<v Speaker 1>the space x I p O. Or they just want

0:27:30.040 --> 0:27:32.919
<v Speaker 1>to be involved with Ellen long term. I'm sure the

0:27:32.920 --> 0:27:35.040
<v Speaker 1>space x I p O will work out, will work

0:27:35.040 --> 0:27:37.960
<v Speaker 1>out well. Uh And you know, even though Tesla is

0:27:38.040 --> 0:27:41.560
<v Speaker 1>down over on the year to date, you know, maybe

0:27:41.640 --> 0:27:44.080
<v Speaker 1>there's maybe there's a case for Tesla longs as well.

0:27:44.160 --> 0:27:46.840
<v Speaker 1>The differences is that Twitter and the moves that he's

0:27:46.880 --> 0:27:49.840
<v Speaker 1>making with Twitter are just destroying brand value. Twitter has

0:27:49.880 --> 0:27:54.159
<v Speaker 1>always had an excess of brand value beyond its business value.

0:27:54.200 --> 0:27:57.280
<v Speaker 1>It's always succeeded because it attracted the important real time

0:27:57.280 --> 0:28:01.320
<v Speaker 1>conversations among journalist, media personality, celebrit Reeason, so on. And

0:28:01.400 --> 0:28:04.600
<v Speaker 1>he is actively driving away those use cases. Even before

0:28:04.680 --> 0:28:07.120
<v Speaker 1>these bands, he's doing that, but now with the moves

0:28:07.119 --> 0:28:09.439
<v Speaker 1>that he's making the last twenty four hours, he's showing

0:28:09.480 --> 0:28:12.439
<v Speaker 1>that it's just simply not a place for those conversations.

0:28:12.440 --> 0:28:15.800
<v Speaker 1>That he had. Additionally, you know, Ellen purportedly someone who's

0:28:15.800 --> 0:28:18.480
<v Speaker 1>concerned about safety and his own family safety. I'm sure

0:28:18.480 --> 0:28:20.720
<v Speaker 1>he is concerned about his own family safety, but we

0:28:20.800 --> 0:28:22.840
<v Speaker 1>have to remember that he also, in the course of

0:28:22.840 --> 0:28:25.240
<v Speaker 1>putting out the Twitter files, has endangered the lives of

0:28:25.280 --> 0:28:27.000
<v Speaker 1>employees who used to work for the company. You know,

0:28:27.080 --> 0:28:29.880
<v Speaker 1>Trust and Safety had. Yoel Roth had to flee his home,

0:28:29.920 --> 0:28:34.320
<v Speaker 1>reportedly because Ellen helped propagate a false story that Ellen

0:28:34.560 --> 0:28:37.800
<v Speaker 1>that Yoel was soft on child sexual abuse material. I mean,

0:28:37.880 --> 0:28:40.760
<v Speaker 1>that's deeply irresponsible coming from the CEO of a social

0:28:40.800 --> 0:28:43.080
<v Speaker 1>media company, and I think it should give anyone pause

0:28:43.440 --> 0:28:47.400
<v Speaker 1>about the future of Twitter's trajectory. Jason Goldman, former Twitter

0:28:47.440 --> 0:28:50.360
<v Speaker 1>founding team, memorables former White House Chief Digital Officer, and

0:28:50.440 --> 0:28:53.600
<v Speaker 1>the President Obama. Thank you have a wonderful weekend and

0:28:54.080 --> 0:28:57.479
<v Speaker 1>interesting that Jason was there talking about brand value of Twitter,

0:28:57.600 --> 0:29:00.920
<v Speaker 1>but also brands with value of what ago and advertise

0:29:00.960 --> 0:29:03.000
<v Speaker 1>on Twitter. What does that look like in the future.

0:29:03.640 --> 0:29:06.880
<v Speaker 1>It's already been perhaps questioned at the moment, already been

0:29:06.880 --> 0:29:10.240
<v Speaker 1>dealing with some major brands dropping off the social media platform.

0:29:10.360 --> 0:29:12.400
<v Speaker 1>What are the other opportunities for them? And pleased to

0:29:12.440 --> 0:29:14.840
<v Speaker 1>say that Nick Buzzle, CEO and chairman of the content

0:29:14.840 --> 0:29:17.160
<v Speaker 1>production company and VTV is here in the studio in

0:29:17.160 --> 0:29:18.560
<v Speaker 1>New York. Great to have some time in the next

0:29:18.640 --> 0:29:21.360
<v Speaker 1>Thank you for having me. You're a man who has

0:29:21.440 --> 0:29:25.760
<v Speaker 1>expertise within the digital media space, within director consumer but

0:29:25.840 --> 0:29:29.480
<v Speaker 1>also in previous life operations of Big Fuel, which is

0:29:29.520 --> 0:29:33.040
<v Speaker 1>a social media sort of first digital company. And I'm

0:29:33.080 --> 0:29:35.680
<v Speaker 1>interested in what you think of Twitter at the moment

0:29:35.720 --> 0:29:38.000
<v Speaker 1>and what companies you speak to are looking for advertising

0:29:38.000 --> 0:29:40.640
<v Speaker 1>opportunities are thinking about it. Well, thanks for having me,

0:29:40.640 --> 0:29:43.160
<v Speaker 1>And you know, I think brand safety is really important.

0:29:43.240 --> 0:29:46.320
<v Speaker 1>A lot of brands are concerned about the volatility of

0:29:46.360 --> 0:29:49.440
<v Speaker 1>platforms like Twitter. I know that YouTube has had challenges

0:29:49.480 --> 0:29:51.640
<v Speaker 1>in the past, and brands, I think are looking for

0:29:51.680 --> 0:29:53.760
<v Speaker 1>a safe place to tell their stories and connect with

0:29:53.800 --> 0:29:57.320
<v Speaker 1>their consumers and with the corporate responsibility of being a

0:29:57.360 --> 0:30:00.080
<v Speaker 1>good brand and not getting caught up in all of

0:30:00.080 --> 0:30:01.840
<v Speaker 1>the antics that seemed to be going on over there.

0:30:02.040 --> 0:30:05.160
<v Speaker 1>It's a it's a wild ride for sure. Talk to

0:30:05.240 --> 0:30:08.400
<v Speaker 1>us when when we're thinking about how a brand wants

0:30:08.400 --> 0:30:10.760
<v Speaker 1>to interact with a consumer right now, and you're doing

0:30:11.200 --> 0:30:13.920
<v Speaker 1>things with MBTV, Spirits network is and of course newly

0:30:13.960 --> 0:30:17.520
<v Speaker 1>launched Gulf Nation is what you're currently bringing the content

0:30:17.600 --> 0:30:21.920
<v Speaker 1>and also the opportunity to directly come to me who's viewing,

0:30:22.080 --> 0:30:24.760
<v Speaker 1>and I can buy something that I like very seamlessly

0:30:24.800 --> 0:30:29.800
<v Speaker 1>within within the content creation experience. How would people reacting

0:30:29.840 --> 0:30:31.640
<v Speaker 1>to that in this environment? How are they seeing that

0:30:31.680 --> 0:30:34.120
<v Speaker 1>as a more trust in space. It's been really effective.

0:30:34.120 --> 0:30:36.360
<v Speaker 1>I mean, we're not a social media network, so we're

0:30:36.480 --> 0:30:39.880
<v Speaker 1>closed network and we tightly control our programming and content.

0:30:39.960 --> 0:30:43.600
<v Speaker 1>We've been called Netflix meets QVC, so we're creating a

0:30:43.600 --> 0:30:46.600
<v Speaker 1>lot of premium original content we're free to watch. You

0:30:46.640 --> 0:30:49.120
<v Speaker 1>can go to Spirits Network dot com or Gulf Nation

0:30:49.160 --> 0:30:52.720
<v Speaker 1>dot com. Both of those channels operate very similarly, where

0:30:52.720 --> 0:30:55.520
<v Speaker 1>consumers can watch and purchase what they see and have

0:30:55.600 --> 0:30:58.640
<v Speaker 1>it delivered directly to their home. The response has been

0:30:58.680 --> 0:31:01.000
<v Speaker 1>really great. Spirits Network, who has been around for the

0:31:01.080 --> 0:31:03.800
<v Speaker 1>last three years, we've had tremendous amount of success working

0:31:03.800 --> 0:31:07.400
<v Speaker 1>with large global brands, specifically beverage alcohol, and then we

0:31:07.480 --> 0:31:09.400
<v Speaker 1>also saw that a lot of our data set the

0:31:09.440 --> 0:31:12.440
<v Speaker 1>consumers inside of Spirits that collected golf, so we decided

0:31:12.480 --> 0:31:14.400
<v Speaker 1>to take advantage of it and launch Golf Nation with

0:31:14.440 --> 0:31:18.720
<v Speaker 1>the same idea. Of lifestyle programming with consumer shopping, and

0:31:18.760 --> 0:31:21.720
<v Speaker 1>I think consumers are tired of interruptive ads and commercials

0:31:21.920 --> 0:31:24.240
<v Speaker 1>and they're looking for an alternative way to really connect

0:31:24.560 --> 0:31:27.880
<v Speaker 1>um and big media, especially streaming media, is struggling right

0:31:27.880 --> 0:31:30.360
<v Speaker 1>now with figuring out new business models and trying to

0:31:30.360 --> 0:31:32.479
<v Speaker 1>connect with consumers where they spend their time. Well, it's

0:31:32.520 --> 0:31:35.880
<v Speaker 1>interesting you say struggling. Netflix actually had pretty poor week

0:31:35.880 --> 0:31:37.400
<v Speaker 1>in terms of its share price. It fell a lot

0:31:37.520 --> 0:31:41.240
<v Speaker 1>yesterday because it's new advertising tier. There were reports that

0:31:41.560 --> 0:31:44.360
<v Speaker 1>it wasn't landing and quite the way they expected it

0:31:44.400 --> 0:31:47.440
<v Speaker 1>to Talk to us about just at the moment, whether

0:31:47.480 --> 0:31:51.280
<v Speaker 1>advertisers are willing to spend in this macro environment in Spirit, networking,

0:31:51.280 --> 0:31:54.120
<v Speaker 1>golf Nation. Are they wanting to commit money to marketing? Well,

0:31:54.160 --> 0:31:56.400
<v Speaker 1>the beauty of our offering is that we can actually

0:31:56.440 --> 0:32:00.280
<v Speaker 1>show attribution from views and impressions and eyeballs to ails.

0:32:00.600 --> 0:32:03.360
<v Speaker 1>I think consumers are looking for a better experience. I

0:32:03.400 --> 0:32:06.000
<v Speaker 1>don't think TV is broken. I think the consumer experience

0:32:06.040 --> 0:32:09.120
<v Speaker 1>with TV is broken. Advertisers are looking for a way

0:32:09.120 --> 0:32:11.280
<v Speaker 1>to reach consumers where they're spending their time. So we're

0:32:11.320 --> 0:32:13.880
<v Speaker 1>spending a lot of our time on CTV as well,

0:32:13.880 --> 0:32:16.800
<v Speaker 1>as mobile, so the connected TV universe, and we're finding

0:32:16.840 --> 0:32:19.160
<v Speaker 1>that that's an opportunity for advertisers to get in front

0:32:19.160 --> 0:32:22.240
<v Speaker 1>of consumers. The Netflix news recently was not only about

0:32:22.280 --> 0:32:24.920
<v Speaker 1>some challenges they were having with over uh in terms

0:32:24.920 --> 0:32:27.400
<v Speaker 1>of reaching audience, but it was more about supply. There

0:32:27.440 --> 0:32:30.240
<v Speaker 1>seems to be a challenge with inventory and the connected

0:32:30.280 --> 0:32:33.360
<v Speaker 1>TV market, and so by creating more content, you're essentially

0:32:33.360 --> 0:32:36.920
<v Speaker 1>creating more, more inventory, more supply. Consumers are still watching

0:32:36.920 --> 0:32:39.040
<v Speaker 1>more content than ever, and I think even though there

0:32:39.080 --> 0:32:42.320
<v Speaker 1>might be some challenging economic times ahead, advertisers are taking

0:32:42.360 --> 0:32:45.800
<v Speaker 1>advantage of it to build brand equity also to become storytellers.

0:32:46.000 --> 0:32:48.360
<v Speaker 1>And now more than ever, advertisers have to separate their

0:32:48.360 --> 0:32:51.560
<v Speaker 1>products in the market. So advertising and down times is

0:32:51.640 --> 0:32:54.400
<v Speaker 1>often sometimes overblown, and I think people are still going

0:32:54.440 --> 0:32:56.160
<v Speaker 1>to spend money and I think, um, you know they

0:32:56.160 --> 0:32:58.240
<v Speaker 1>were going to do it more wisely. So advertisers half

0:32:58.240 --> 0:33:00.800
<v Speaker 1>the show as well as tell and we're doing it

0:33:00.840 --> 0:33:02.360
<v Speaker 1>with us. Of course. You can get it right in

0:33:02.360 --> 0:33:06.360
<v Speaker 1>your hands, Nick, Great some time with you, Thank you, Twitter,

0:33:06.480 --> 0:33:09.080
<v Speaker 1>the Spectrum on Netflix, We've got it all. Nick buzzil

0:33:09.120 --> 0:33:23.720
<v Speaker 1>Because CEO and Chairman of m B TV we're going

0:33:23.760 --> 0:33:26.520
<v Speaker 1>to talk about the embattled crypto firm Amber. It's actually

0:33:26.560 --> 0:33:29.080
<v Speaker 1>just raised three d million dollars and the company CEO

0:33:29.240 --> 0:33:32.440
<v Speaker 1>says that the new cash will be focused on customers

0:33:32.480 --> 0:33:34.920
<v Speaker 1>who actually lost money on the platform's products due to

0:33:35.080 --> 0:33:38.080
<v Speaker 1>fd x is implosion. Joining us to discuss the Bloomberg's

0:33:38.080 --> 0:33:40.320
<v Speaker 1>Hannah Miller, who wrote a great story with the CEO,

0:33:40.480 --> 0:33:44.520
<v Speaker 1>and it's interesting they originally were raising money to expand

0:33:44.560 --> 0:33:46.760
<v Speaker 1>at what was a three billion dollar valuation and then

0:33:46.760 --> 0:33:48.880
<v Speaker 1>suddenly had to pivot and raise money for a very

0:33:48.920 --> 0:33:53.000
<v Speaker 1>different reason. Yes, they put this one hundred million dollar

0:33:53.240 --> 0:33:55.640
<v Speaker 1>funding around on pars. They were raising that money in

0:33:55.760 --> 0:33:58.920
<v Speaker 1>multiple parts, but with the collapse of the ft X,

0:33:59.080 --> 0:34:01.760
<v Speaker 1>they had to switch gear years and they actually raised

0:34:01.760 --> 0:34:05.680
<v Speaker 1>three hundred million dollars to help their institutional and high

0:34:05.680 --> 0:34:08.920
<v Speaker 1>net worth clients who were affected by the collapse of

0:34:09.040 --> 0:34:11.120
<v Speaker 1>f t X. And this was raised at a lower

0:34:11.200 --> 0:34:16.239
<v Speaker 1>valuation than three billion dollars. What about the growth or

0:34:16.520 --> 0:34:18.960
<v Speaker 1>there in the company as well, because this was had

0:34:19.080 --> 0:34:22.640
<v Speaker 1>much coverage when they first launched. Ex Morgan Stanley Traders

0:34:22.719 --> 0:34:25.719
<v Speaker 1>coming up setting up helping the institutional world get into

0:34:25.719 --> 0:34:28.719
<v Speaker 1>the world of crypto and well I mean, they grew

0:34:28.800 --> 0:34:32.839
<v Speaker 1>very fast and now seems to be having a wine that. Yeah,

0:34:32.880 --> 0:34:35.919
<v Speaker 1>this company is going back to basics, that's how we're

0:34:35.920 --> 0:34:40.400
<v Speaker 1>looking at it. They have completely ended their services to

0:34:40.480 --> 0:34:44.400
<v Speaker 1>retail customers and they're only focusing on institutional clients and

0:34:44.480 --> 0:34:47.400
<v Speaker 1>high net worth individuals. So they're they're going back to

0:34:47.440 --> 0:34:51.000
<v Speaker 1>where they started. Uh. Their workforce at its peak was

0:34:51.120 --> 0:34:55.279
<v Speaker 1>eleven hundred people. That's now being trimmed down to over

0:34:55.360 --> 0:34:59.560
<v Speaker 1>three hundred. So that's a huge, huge step back. But

0:34:59.600 --> 0:35:03.040
<v Speaker 1>I guess unsupplising when volumes have come down so much

0:35:03.040 --> 0:35:04.640
<v Speaker 1>as well, did he give you any take on and

0:35:04.680 --> 0:35:06.560
<v Speaker 1>how the market is going to continue to evolve, what

0:35:06.640 --> 0:35:09.959
<v Speaker 1>sort of clients are going to be serving? Yes, So

0:35:10.200 --> 0:35:14.240
<v Speaker 1>their overall trading volumes have shrunk. Uh, they had about

0:35:14.280 --> 0:35:17.640
<v Speaker 1>ten percent of their trading capital trapped on ft X

0:35:17.719 --> 0:35:22.359
<v Speaker 1>when the exchange collapsed. Since that trading volume has decreased, Uh,

0:35:22.480 --> 0:35:25.120
<v Speaker 1>that percentage has increased of what they have on f

0:35:25.200 --> 0:35:30.280
<v Speaker 1>t X. So looking ahead, they're hoping that by refocusing

0:35:30.680 --> 0:35:34.560
<v Speaker 1>drilling down to you know, just work with institutional clients,

0:35:34.600 --> 0:35:37.239
<v Speaker 1>that they can have a leaner, more successful business. And

0:35:37.280 --> 0:35:39.279
<v Speaker 1>the CEO is adamant that they will be here in

0:35:40.400 --> 0:35:42.840
<v Speaker 1>does he think everyone will be here in? What about?

0:35:42.840 --> 0:35:44.719
<v Speaker 1>I mean we've only got a minute left, but contagions

0:35:44.719 --> 0:35:47.719
<v Speaker 1>still looking you can serve for him, Yes, I mean

0:35:47.760 --> 0:35:51.600
<v Speaker 1>contagion is a serious concern here. They are definitely a

0:35:51.680 --> 0:35:56.200
<v Speaker 1>firm in the crosshairs, especially after ending a high profile

0:35:56.200 --> 0:35:58.960
<v Speaker 1>sponsorship deal which l CFC. So there's a question of

0:35:58.960 --> 0:36:01.799
<v Speaker 1>whether they'll be pointing back on other deals, including with

0:36:02.080 --> 0:36:06.080
<v Speaker 1>Athletico Madrid. Um. So all eyes are on this company

0:36:06.160 --> 0:36:09.520
<v Speaker 1>in Asia. Their based in Singapore, so it will be

0:36:09.920 --> 0:36:12.440
<v Speaker 1>interesting to see what the year has had for them.

0:36:12.480 --> 0:36:14.880
<v Speaker 1>We seem to keep coming back to marketing and businesses

0:36:14.880 --> 0:36:19.280
<v Speaker 1>willingness or potential ability to invest in it at the moment,

0:36:19.440 --> 0:36:22.000
<v Speaker 1>Hannah Miller, we thank you so much all the world

0:36:22.040 --> 0:36:24.080
<v Speaker 1>of crypto their Meanwhile, coming up, as we head towards

0:36:24.280 --> 0:36:26.400
<v Speaker 1>the end of our final edition of Broombag Technology for

0:36:26.440 --> 0:36:29.560
<v Speaker 1>the year, that is, we're like ahead to the CEO

0:36:29.640 --> 0:36:32.319
<v Speaker 1>Solo Wins joins next to preview the trends that will

0:36:32.320 --> 0:36:59.239
<v Speaker 1>shape i T next year. That's the broom Bag. So

0:36:59.360 --> 0:37:02.160
<v Speaker 1>today it's the last edition of bloom Bag Technology for

0:37:02.200 --> 0:37:04.880
<v Speaker 1>the year, and so we're going to look ahead for

0:37:04.960 --> 0:37:07.480
<v Speaker 1>you Solo Winds is out with the top trends that

0:37:07.560 --> 0:37:09.960
<v Speaker 1>will be shaping the I T space next year. Pleased

0:37:10.000 --> 0:37:13.439
<v Speaker 1>to say that the CEO is with us, Sadaka Rama Krishna.

0:37:13.600 --> 0:37:15.080
<v Speaker 1>So it's great to have some time with you and

0:37:15.600 --> 0:37:18.359
<v Speaker 1>Daka talk to us about what you see in terms

0:37:18.400 --> 0:37:20.640
<v Speaker 1>of we're all worrying about macro headwinds. We're all worried

0:37:20.640 --> 0:37:22.960
<v Speaker 1>about companies not being able to spend on marketing as

0:37:23.000 --> 0:37:26.160
<v Speaker 1>much as they would. What about the internet infrastructure, what

0:37:26.200 --> 0:37:28.360
<v Speaker 1>about their technology? What about investment in R and D.

0:37:28.440 --> 0:37:30.320
<v Speaker 1>In that respect, you worried about the pulling back and

0:37:30.360 --> 0:37:34.000
<v Speaker 1>the brakes. Lare first of full Carolin, thank you for

0:37:34.080 --> 0:37:37.239
<v Speaker 1>having me here. I'm really happy and excited to be here.

0:37:38.000 --> 0:37:40.040
<v Speaker 1>It is true that we are in a very unique

0:37:40.160 --> 0:37:45.440
<v Speaker 1>macroeconomic environment, but this needs seem paradoxically. But the interesting

0:37:45.480 --> 0:37:50.680
<v Speaker 1>thing is the need for digital transformation and is actually accelerating.

0:37:51.080 --> 0:37:55.600
<v Speaker 1>So to that end, solutions that serve customers with timely

0:37:56.120 --> 0:38:00.520
<v Speaker 1>value are becoming even more relevant and critically in this environment.

0:38:00.880 --> 0:38:05.359
<v Speaker 1>I'll highlight to real trends and reasons for that. One

0:38:05.440 --> 0:38:09.279
<v Speaker 1>is the complexity of every customers environment is actually increasing

0:38:09.520 --> 0:38:13.799
<v Speaker 1>due to multi cloud hybrid solutions, hybrid work, remote work,

0:38:13.880 --> 0:38:16.880
<v Speaker 1>and so on. And two is the costs or the

0:38:16.960 --> 0:38:21.120
<v Speaker 1>budgets that they have commensurate to their complexity is not increasing,

0:38:21.280 --> 0:38:25.600
<v Speaker 1>so in that there is a unique opportunity for solution

0:38:25.640 --> 0:38:29.720
<v Speaker 1>suppliers to give the best time to value to customers

0:38:29.840 --> 0:38:35.240
<v Speaker 1>by delivering simple, effective solutions that enable them to manage

0:38:35.239 --> 0:38:38.600
<v Speaker 1>their environments more effectively because they don't have productive time

0:38:38.640 --> 0:38:42.040
<v Speaker 1>on their hands today. How do you then, in this

0:38:42.680 --> 0:38:45.239
<v Speaker 1>extraordinary environment we find ourselves and with a lot of

0:38:45.280 --> 0:38:48.480
<v Speaker 1>I'm sure competitors trying to woo those checks from the

0:38:48.520 --> 0:38:51.120
<v Speaker 1>similar clients you have, how do you set yourself about

0:38:51.160 --> 0:38:53.880
<v Speaker 1>what are the sort of key areas you focus on

0:38:53.920 --> 0:38:55.520
<v Speaker 1>that are going to make a CEO or leader or

0:38:55.560 --> 0:38:59.600
<v Speaker 1>a business that much life easier. Absolutely. First of all,

0:38:59.800 --> 0:39:04.320
<v Speaker 1>we have the pleasure of serving three hundred thousand customers

0:39:04.360 --> 0:39:07.080
<v Speaker 1>all over the world, so we have our healths to

0:39:07.160 --> 0:39:10.480
<v Speaker 1>the ground and understanding of their customer requirements and dynamics

0:39:10.480 --> 0:39:14.360
<v Speaker 1>on a daily basis. What is most important to customers

0:39:14.400 --> 0:39:17.120
<v Speaker 1>these days is simplicity in everything that we do, not

0:39:17.280 --> 0:39:20.200
<v Speaker 1>just the solutions that we offer in terms of their

0:39:20.360 --> 0:39:23.440
<v Speaker 1>easier use, but how easy are we to do business

0:39:23.440 --> 0:39:27.440
<v Speaker 1>with and the business models associated with it. So, for instance,

0:39:27.719 --> 0:39:30.520
<v Speaker 1>recently we introduced the notion of a note based price,

0:39:31.239 --> 0:39:34.680
<v Speaker 1>which helps customers simply deploy our solutions without having to

0:39:34.719 --> 0:39:37.160
<v Speaker 1>worry about how many network filds do I have, how

0:39:37.200 --> 0:39:39.959
<v Speaker 1>many applications do I have, and so on and so forth.

0:39:40.000 --> 0:39:42.160
<v Speaker 1>So that just makes it easy for them to engage

0:39:42.160 --> 0:39:46.040
<v Speaker 1>with us. So simplicity in everything that we do. Related

0:39:46.040 --> 0:39:48.720
<v Speaker 1>to that is the time to value that it takes.

0:39:48.760 --> 0:39:53.719
<v Speaker 1>Customers do not have eighteen month pricing and packaging and

0:39:53.800 --> 0:39:57.560
<v Speaker 1>deployment cycles when they make a procubant decision. They need

0:39:57.600 --> 0:40:01.279
<v Speaker 1>to see value of those solutions immediately and almost instantly.

0:40:01.760 --> 0:40:04.439
<v Speaker 1>So that is the other dynamic that we differentiate on

0:40:04.840 --> 0:40:08.560
<v Speaker 1>and then we built from there into remediation and automation

0:40:09.000 --> 0:40:13.800
<v Speaker 1>related capabilities, all to unlock productivity at a reasonable cost

0:40:13.880 --> 0:40:16.680
<v Speaker 1>for the customer and with safety as well. First and

0:40:16.680 --> 0:40:20.320
<v Speaker 1>foremost particular people are working in the office, they're working remotely.

0:40:20.400 --> 0:40:24.680
<v Speaker 1>There's gnomes make for more vulnerabilities. Now, so okay, I

0:40:24.680 --> 0:40:28.680
<v Speaker 1>know this is sort of a difficult, perhaps question and

0:40:28.719 --> 0:40:33.200
<v Speaker 1>at times probably feels repetitive. But back in of course,

0:40:33.520 --> 0:40:36.320
<v Speaker 1>your name Solo Wins was embroiled with what the hackers

0:40:36.360 --> 0:40:38.880
<v Speaker 1>that managed to infiltrate your own software? How are you

0:40:38.920 --> 0:40:41.400
<v Speaker 1>looking to ensure that just doesn't happen again? And it

0:40:41.400 --> 0:40:43.160
<v Speaker 1>isn't going to be a theme of twenty three for

0:40:43.239 --> 0:40:47.920
<v Speaker 1>other people. Unfortunately, it has remained a theme in twenty

0:40:48.400 --> 0:40:51.799
<v Speaker 1>one and twenty two. Even though the spending on security

0:40:51.880 --> 0:40:55.160
<v Speaker 1>has gone up. The number of security incidents, very high

0:40:55.160 --> 0:40:59.640
<v Speaker 1>profile ones since what we were inflicted with, have continued

0:40:59.680 --> 0:41:03.760
<v Speaker 1>to And my belief is we all need to continue

0:41:03.760 --> 0:41:06.200
<v Speaker 1>to work together in a partnership with the public and

0:41:06.239 --> 0:41:09.640
<v Speaker 1>the private to deliver what I call it the community

0:41:09.719 --> 0:41:13.080
<v Speaker 1>vigil And that's the only way we can improve no company,

0:41:13.120 --> 0:41:15.279
<v Speaker 1>how mad, no matter how good you are, or how

0:41:15.400 --> 0:41:19.560
<v Speaker 1>large you are, or how many resources you're spending, immune

0:41:19.600 --> 0:41:22.680
<v Speaker 1>to it. And so we have taken an approach of

0:41:22.760 --> 0:41:25.600
<v Speaker 1>secure by design and over the last couple of years,

0:41:25.840 --> 0:41:28.719
<v Speaker 1>as ignic as it may sound, we've actually built a

0:41:28.920 --> 0:41:32.759
<v Speaker 1>significantly greater level of trust with our customers in terms

0:41:32.760 --> 0:41:36.280
<v Speaker 1>of how we manage through the situation and built secure

0:41:36.320 --> 0:41:39.240
<v Speaker 1>by design. Criticis so that is what I would recommend

0:41:39.280 --> 0:41:44.360
<v Speaker 1>to everyone. Transparency, collaboration, urgency are the key things to

0:41:44.480 --> 0:41:48.560
<v Speaker 1>drive on a foundation of humility, Sica great tis in

0:41:48.640 --> 0:41:51.520
<v Speaker 1>time with you, Happy well. Holiday is a new year

0:41:51.719 --> 0:41:55.520
<v Speaker 1>of course. Sa Rama Krishna, the Solo Wan's CEO with

0:41:55.640 --> 0:41:58.359
<v Speaker 1>his outlook for three and look that does it. There's

0:41:58.360 --> 0:42:00.640
<v Speaker 1>addition of room by technology for to need twenty two

0:42:00.680 --> 0:42:03.200
<v Speaker 1>in Blomberg Technology. We're going to be back in January

0:42:03.239 --> 0:42:05.200
<v Speaker 1>to continue to bring you the biggest, the best out

0:42:05.239 --> 0:42:07.840
<v Speaker 1>there in terms of the technology the innovation space. Do

0:42:07.960 --> 0:42:10.520
<v Speaker 1>not forget to keep checking out our podcast. You can

0:42:10.520 --> 0:42:12.759
<v Speaker 1>find us on the terminal on Apple or Spotify and

0:42:12.800 --> 0:42:15.400
<v Speaker 1>I heart keep checking us out on Twitter, Twitter Spaces.

0:42:16.000 --> 0:42:17.320
<v Speaker 1>From New York, this is Blomberg