1 00:00:08,880 --> 00:00:11,160 Speaker 1: Hello, and welcome to Savor Prediction of I Heart Radio. 2 00:00:11,240 --> 00:00:13,560 Speaker 1: I'm Annie Reese and I'm Lauren Vogel bam, and today 3 00:00:13,640 --> 00:00:18,560 Speaker 1: we had a classic episode for you about Ego Waffles. Yes, 4 00:00:19,239 --> 00:00:23,240 Speaker 1: and I have stuff to say about this before I 5 00:00:23,320 --> 00:00:28,600 Speaker 1: get into it, alright, just want to confirm, uh that 6 00:00:28,680 --> 00:00:34,600 Speaker 1: this is Stranger Things related. Stranger Things related. Yes, okay, 7 00:00:34,640 --> 00:00:36,559 Speaker 1: So this is a super early episode that we did. 8 00:00:36,560 --> 00:00:41,080 Speaker 1: It came out in October of UM to coincide with 9 00:00:41,159 --> 00:00:50,720 Speaker 1: the release of season two of Stranger Things coming out. Whoa, yeah, wow, Okay, 10 00:00:50,960 --> 00:00:56,200 Speaker 1: So things to say. I am very tired right now 11 00:00:56,320 --> 00:01:01,200 Speaker 1: because I stayed up until three am bening the season 12 00:01:01,240 --> 00:01:04,840 Speaker 1: four part one, which is how far We've Okay okay, yeah, 13 00:01:05,040 --> 00:01:11,840 Speaker 1: right right, and Ego Waffles were featured. Also, the e 14 00:01:12,000 --> 00:01:17,040 Speaker 1: Walk song that I've mentioned before is featured. So I 15 00:01:17,160 --> 00:01:20,119 Speaker 1: never heard it. Go look it up and you can 16 00:01:20,160 --> 00:01:22,000 Speaker 1: curse my name later because it's going to be stuck 17 00:01:22,040 --> 00:01:25,920 Speaker 1: in your head and haunt you forever. Um. But also 18 00:01:26,000 --> 00:01:28,920 Speaker 1: I think it's worth it. I think it's worth it. Um. 19 00:01:29,000 --> 00:01:34,480 Speaker 1: And then on top of that, I saw Kate Bush's 20 00:01:34,520 --> 00:01:40,360 Speaker 1: song Running Up That Hill, uh, is now like number 21 00:01:40,360 --> 00:01:44,440 Speaker 1: one on like iTunes charts. He tracks me up. I 22 00:01:44,480 --> 00:01:47,840 Speaker 1: love that song. That's in my top ten favorite songs, um, 23 00:01:47,920 --> 00:01:50,120 Speaker 1: and I have loved that song for a long time, 24 00:01:50,160 --> 00:01:52,160 Speaker 1: and it was the closest I've gotten a long time 25 00:01:52,160 --> 00:01:56,440 Speaker 1: for being like you kids don't know anything. But also 26 00:01:56,520 --> 00:02:02,040 Speaker 1: welcome kids. I'm glad that you along, children. Yes please, 27 00:02:02,480 --> 00:02:06,080 Speaker 1: I'm not in a creepy way though, no. Oh goodness. Now, however, 28 00:02:06,960 --> 00:02:09,800 Speaker 1: Kate bush Is is good, wholesome fun for the whole family. 29 00:02:10,560 --> 00:02:13,320 Speaker 1: It was excellent. I was very happy to hear at 30 00:02:13,320 --> 00:02:16,920 Speaker 1: that show in general has pretty good music. Um. But 31 00:02:16,960 --> 00:02:18,639 Speaker 1: it just kind of cracked me up that they were 32 00:02:18,639 --> 00:02:21,120 Speaker 1: all these like news articles about it, like why is 33 00:02:21,160 --> 00:02:26,000 Speaker 1: this number one of the shorts? Because that's excellent and 34 00:02:26,120 --> 00:02:32,320 Speaker 1: also stranger things. I have not watched the new season yet. 35 00:02:32,360 --> 00:02:37,720 Speaker 1: I actually haven't watched past season like two point one. 36 00:02:39,480 --> 00:02:44,160 Speaker 1: I fell I fell off of it. But um, but yeah, 37 00:02:44,840 --> 00:02:46,959 Speaker 1: now now that I was kind of like looking into 38 00:02:47,080 --> 00:02:49,800 Speaker 1: it and I heard that this season is really really 39 00:02:49,840 --> 00:02:54,320 Speaker 1: a Barkery, really Clive Barkery, um, and that last season 40 00:02:54,400 --> 00:02:57,560 Speaker 1: was really cronin Bergie. So I'm like, oh, I've missed things, 41 00:02:57,680 --> 00:03:02,240 Speaker 1: all right. It is funny because they definitely do a 42 00:03:02,240 --> 00:03:09,400 Speaker 1: lot of nods, which I appreciate. It passed Horror Things. UM. 43 00:03:09,440 --> 00:03:13,080 Speaker 1: But it was funny because this weekend, this past weekend 44 00:03:13,200 --> 00:03:15,880 Speaker 1: was a big Star Wars weekend for me, and I 45 00:03:15,919 --> 00:03:18,760 Speaker 1: had a friend TEXTI and he was like, so, what 46 00:03:18,800 --> 00:03:21,920 Speaker 1: are you gonna do? Are you gonna watch obi wan Kunobi? 47 00:03:22,040 --> 00:03:23,760 Speaker 1: Are you going to watch Stranger Things? And I was like, 48 00:03:23,800 --> 00:03:26,919 Speaker 1: do you even know who I am? I will get 49 00:03:26,960 --> 00:03:32,680 Speaker 1: to Stranger Things? And did I did? I did bene 50 00:03:32,720 --> 00:03:36,600 Speaker 1: it Stranger Things all last night, Like I should have 51 00:03:36,640 --> 00:03:40,880 Speaker 1: gone to bed, but clearly I gotta know what happens. Um, 52 00:03:40,920 --> 00:03:42,960 Speaker 1: but it was. It just cracked me up because clearly 53 00:03:43,120 --> 00:03:52,240 Speaker 1: Netflix and Disney Plus are rivals. Yeah, I did enjoy it. Well, 54 00:03:52,840 --> 00:03:57,640 Speaker 1: this is ostensibly a food show, yes. Um. The reason 55 00:03:58,120 --> 00:04:02,640 Speaker 1: that we did uh Go waffles uh in coordination or 56 00:04:02,680 --> 00:04:06,480 Speaker 1: not in coordination with but but timed to the release 57 00:04:06,480 --> 00:04:09,120 Speaker 1: of Stranger Things is that they were featured in season 58 00:04:09,120 --> 00:04:13,080 Speaker 1: one and have continued that featuring UM through lots of 59 00:04:13,560 --> 00:04:19,400 Speaker 1: marketing and throughout the seasons. Uh. The show did actually 60 00:04:19,520 --> 00:04:23,719 Speaker 1: boost EGO sales an unknown amount in after the first 61 00:04:23,760 --> 00:04:29,400 Speaker 1: season's premiere and then again in uh UM with the 62 00:04:29,400 --> 00:04:33,560 Speaker 1: second season drop. Apparently there was a four percent growth 63 00:04:33,760 --> 00:04:40,320 Speaker 1: in justin h Q four after after season two came out. 64 00:04:41,160 --> 00:04:44,240 Speaker 1: Oh wow, I would love to know, because they were 65 00:04:44,320 --> 00:04:48,960 Speaker 1: featured in this most recent season. Um, and they were 66 00:04:49,000 --> 00:04:53,000 Speaker 1: featured in a positive manner. I'm curious. I wonder if 67 00:04:53,040 --> 00:04:57,680 Speaker 1: there's been another boost. I mean, you know, the sales. 68 00:04:57,960 --> 00:05:01,800 Speaker 1: The sales have yet to show us. Um I but yeah, 69 00:05:02,000 --> 00:05:04,800 Speaker 1: re listening to this episode was a trip because it 70 00:05:04,920 --> 00:05:08,240 Speaker 1: was so early, Like I feel like like like we 71 00:05:08,240 --> 00:05:10,480 Speaker 1: hadn't quite figured out the structure yet, but the bones 72 00:05:10,520 --> 00:05:12,240 Speaker 1: are all there, and I was like, man, we were 73 00:05:12,440 --> 00:05:18,360 Speaker 1: entertaining five years ago. We did an okay job. One 74 00:05:18,680 --> 00:05:21,520 Speaker 1: one fact that I had forgotten that like I need 75 00:05:21,520 --> 00:05:23,440 Speaker 1: to highlight because like we kind of go over it 76 00:05:23,520 --> 00:05:29,320 Speaker 1: quickly and then move on. So. Uh. The words gopher 77 00:05:29,839 --> 00:05:37,080 Speaker 1: and waffle share an etymology. Oh you know love etymology. Yes, 78 00:05:37,520 --> 00:05:40,760 Speaker 1: and it's because one burrows honeycomb patterns into the ground 79 00:05:40,880 --> 00:05:44,279 Speaker 1: and the other kind of looks like a honeycomb. Thank 80 00:05:44,320 --> 00:05:50,040 Speaker 1: you early American French colonists. Beautiful, it is indeed beautiful. 81 00:05:50,800 --> 00:05:58,120 Speaker 1: Um uh. But um again ostensibly a food show. Um. 82 00:05:58,200 --> 00:06:02,480 Speaker 1: We have a few small updated ego facts for you. 83 00:06:03,240 --> 00:06:08,000 Speaker 1: The Ego brand currently features lines of frozen waffles, pancakes, 84 00:06:08,080 --> 00:06:12,479 Speaker 1: French toast, and stuffed pancake bites, which are like a 85 00:06:12,600 --> 00:06:14,960 Speaker 1: like a snack food with either like chocolate or strawberry 86 00:06:14,960 --> 00:06:19,000 Speaker 1: stuff inside of them. I haven't tried them. They look delicious. Yeah, 87 00:06:19,160 --> 00:06:24,800 Speaker 1: they're pretty good. They're pretty good, and sales within the 88 00:06:24,839 --> 00:06:35,320 Speaker 1: Ego brand surged in March alone due to COVID shifts 89 00:06:35,360 --> 00:06:42,920 Speaker 1: in purchasing. Wow, Like I was prepared to be impressed 90 00:06:42,960 --> 00:06:53,480 Speaker 1: by that four q ye Stranger Things Boost forty five. Heck, yeah, yeah, 91 00:06:53,760 --> 00:06:56,840 Speaker 1: that's that's pretty astounding. It makes sense. I mean definitely 92 00:06:57,000 --> 00:07:01,240 Speaker 1: in my family, Ego was a we gotta get the 93 00:07:01,320 --> 00:07:04,160 Speaker 1: kids to school and we don't, so let's just do it. 94 00:07:04,200 --> 00:07:07,320 Speaker 1: And I loved it, Like sure, I was always a 95 00:07:07,320 --> 00:07:09,560 Speaker 1: fan of it. Go, but it was definitely like on 96 00:07:09,680 --> 00:07:17,480 Speaker 1: my parents and a time saving Like yeah, yeah, so right, Yeah, 97 00:07:18,040 --> 00:07:20,360 Speaker 1: sales had been dropping off a little bit before then, 98 00:07:20,400 --> 00:07:22,600 Speaker 1: and yeah, I know the with the with the shift 99 00:07:22,680 --> 00:07:27,440 Speaker 1: in shift in everything in COVID. Yeah, um, we we 100 00:07:27,480 --> 00:07:31,960 Speaker 1: do have a few more updates for you, but I 101 00:07:32,000 --> 00:07:34,080 Speaker 1: feel like I feel like we should just just go 102 00:07:34,120 --> 00:07:39,560 Speaker 1: ahead and get into the original episode and yeah, yeah, okay, 103 00:07:39,720 --> 00:07:42,239 Speaker 1: all right, so let us let former Annie and Lauren 104 00:07:42,440 --> 00:07:56,360 Speaker 1: take it away. Hello, and welcome to food Stuff. I'm 105 00:07:56,360 --> 00:08:00,400 Speaker 1: born vocabum, and I'm Annie Reese. And today we're going 106 00:08:00,440 --> 00:08:05,840 Speaker 1: to talk about frozen waffles and eggo waffles in particular. Yes, 107 00:08:06,000 --> 00:08:09,320 Speaker 1: because it's about time for a lot of us to 108 00:08:09,440 --> 00:08:11,920 Speaker 1: retreat into our caves over the next few days and 109 00:08:12,080 --> 00:08:15,360 Speaker 1: Netflix caves, Yes, and binge watch the second season of 110 00:08:15,400 --> 00:08:19,920 Speaker 1: Stranger Things. If you've seen Stranger Things, I'm going to 111 00:08:20,040 --> 00:08:21,800 Speaker 1: guess a lot of you have. If you haven't and 112 00:08:21,800 --> 00:08:25,840 Speaker 1: you're interested, check it out. Um. But we all know, 113 00:08:26,160 --> 00:08:29,280 Speaker 1: we all know those frozen waffles that Eleven loves in 114 00:08:29,280 --> 00:08:32,920 Speaker 1: the bright yellow box are Head does. And that's what 115 00:08:32,960 --> 00:08:36,920 Speaker 1: we're going to talk about today. Um. So first, as 116 00:08:36,920 --> 00:08:39,600 Speaker 1: we frequently do. By frequently, I mean all the time, 117 00:08:40,960 --> 00:08:43,840 Speaker 1: what is it? I think it can be explained in 118 00:08:43,840 --> 00:08:47,400 Speaker 1: this simple quote. A waffle is like a pancake with 119 00:08:47,440 --> 00:08:51,720 Speaker 1: a styrup trap from Mitch Hedberg. Yeah, a waffle has 120 00:08:51,800 --> 00:08:53,520 Speaker 1: kind of like a like a grid pattern. It's like 121 00:08:53,520 --> 00:08:57,199 Speaker 1: a three D pancakes sort of kind of. Uh, it's 122 00:08:57,240 --> 00:08:59,559 Speaker 1: it's within the realm of a pastry. It's usually a 123 00:08:59,679 --> 00:09:04,720 Speaker 1: lightly sweetened kind of bread product. Mhm, it's um. The 124 00:09:04,760 --> 00:09:08,920 Speaker 1: dough was usually got some kind of milk, eggs, butter, 125 00:09:10,240 --> 00:09:13,640 Speaker 1: maybe a levening agent, a rising agent. Um. They run 126 00:09:13,640 --> 00:09:15,600 Speaker 1: into the into the light and fluffy on the inside 127 00:09:15,640 --> 00:09:19,439 Speaker 1: and crispy on the outside kind of concept. They're very tasty. Um. 128 00:09:19,520 --> 00:09:23,040 Speaker 1: Eggo waffles are generally frozen waffles that come in yellow 129 00:09:23,080 --> 00:09:27,280 Speaker 1: boxes eight to a pack, nutragrain Eggos where my go 130 00:09:27,480 --> 00:09:30,040 Speaker 1: to breakfast for a number of years when I was 131 00:09:30,080 --> 00:09:33,480 Speaker 1: a kid. Yeah, I loved the blueberry ones. I love 132 00:09:33,480 --> 00:09:37,040 Speaker 1: waffles in general, but that I feel you have to 133 00:09:37,040 --> 00:09:42,040 Speaker 1: get the texture right. Are they're they're worthless. They have 134 00:09:42,280 --> 00:09:44,280 Speaker 1: to beat krispy. If you get like a saggy waffle, 135 00:09:44,280 --> 00:09:47,559 Speaker 1: it's so disappointing. Oh zoggy waffle. Yeah, that's a that's 136 00:09:47,600 --> 00:09:51,840 Speaker 1: a great name for something. Um. Frozen waffles, pancakes and 137 00:09:51,840 --> 00:09:55,640 Speaker 1: French doast is a one point to billion dollar industry, 138 00:09:55,720 --> 00:10:02,120 Speaker 1: and Ego accounts for sixty of that s over. Yeah. Yeah, 139 00:10:02,240 --> 00:10:06,320 Speaker 1: and um, if we look at Kellogg's sold four point 140 00:10:06,400 --> 00:10:10,480 Speaker 1: five percent more waffles and preceding five years than any 141 00:10:10,559 --> 00:10:14,920 Speaker 1: year coming before that. They also sell aforementioned frozen pancakes 142 00:10:14,960 --> 00:10:19,439 Speaker 1: and French toast, along with frozen breakfast sandwiches. And the 143 00:10:19,480 --> 00:10:22,320 Speaker 1: Bloomberg article I got this number from, by the way, 144 00:10:22,640 --> 00:10:26,599 Speaker 1: was titled who killed Tony the Tiger? Huh Yeah? Okay, 145 00:10:27,000 --> 00:10:32,440 Speaker 1: basically that egga was capitalizing off of fears about the 146 00:10:32,480 --> 00:10:37,320 Speaker 1: health of cereal, even though they're both carb products with 147 00:10:37,360 --> 00:10:44,600 Speaker 1: sugar added. Okay, yeah, yeah. So let's do a brief 148 00:10:44,679 --> 00:10:50,040 Speaker 1: rundown of waffles, shall we Yes, So, the ancestors of 149 00:10:50,120 --> 00:10:54,200 Speaker 1: waffles are oblios, which are these ancient Grecian cakes that 150 00:10:54,240 --> 00:10:57,000 Speaker 1: were roasted between two metal plates, and then the two 151 00:10:57,000 --> 00:10:59,200 Speaker 1: metal plates had it had a wooden handle attached so 152 00:10:59,240 --> 00:11:01,199 Speaker 1: that you could just slide it into and out of 153 00:11:01,200 --> 00:11:05,040 Speaker 1: an oven. By medieval times, these had developed into oblius, 154 00:11:05,280 --> 00:11:09,440 Speaker 1: which were these these large, unleavened wafers that were made 155 00:11:09,480 --> 00:11:11,920 Speaker 1: primarily by u either members of the Catholic Church or 156 00:11:11,960 --> 00:11:14,760 Speaker 1: people trying to sell stuff to the Catholic Church um 157 00:11:15,080 --> 00:11:18,560 Speaker 1: and a lot of them depicted religious iconography. By the 158 00:11:18,600 --> 00:11:23,040 Speaker 1: fourteen hundreds, these had developed into recipes more like we're 159 00:11:23,040 --> 00:11:26,280 Speaker 1: familiar with waffles being today, and the Dutch had started 160 00:11:26,360 --> 00:11:29,640 Speaker 1: using rectangular plates that were forged with a grid pattern 161 00:11:29,720 --> 00:11:33,040 Speaker 1: on them, though historians aren't sure whether this was a 162 00:11:33,080 --> 00:11:36,600 Speaker 1: decorative choice or like a practical matter for the blacksmiths 163 00:11:36,720 --> 00:11:39,839 Speaker 1: or a practical request on behalf of the bakers to 164 00:11:40,000 --> 00:11:42,520 Speaker 1: design something with a greater surface area so that you 165 00:11:42,559 --> 00:11:47,320 Speaker 1: can you can get you know, the waffle more crispy 166 00:11:47,440 --> 00:11:51,199 Speaker 1: or faster. Yeah. Um. And to make these old school 167 00:11:51,240 --> 00:11:56,160 Speaker 1: waffles slash wafers was kind of darrible, just just awful. 168 00:11:57,000 --> 00:11:59,079 Speaker 1: So you have those two baking plates with the long handles, 169 00:11:59,440 --> 00:12:01,679 Speaker 1: and they need to stay hot and oiled. It's a 170 00:12:01,720 --> 00:12:04,160 Speaker 1: two person job to hold these heavy handles and to 171 00:12:04,200 --> 00:12:06,960 Speaker 1: get the baking plates over a fire at the batter, 172 00:12:07,280 --> 00:12:09,440 Speaker 1: close it between the plates, put it over a fire 173 00:12:10,040 --> 00:12:13,040 Speaker 1: minute per side, and then quickly remove the waffle so 174 00:12:13,080 --> 00:12:17,440 Speaker 1: it didn't overcook. Yeah yeah, real paint um. Americans were 175 00:12:17,440 --> 00:12:20,200 Speaker 1: the ones to pair waffles with maple syrup of a 176 00:12:20,240 --> 00:12:22,600 Speaker 1: staple up in the New England area, and we're really 177 00:12:22,640 --> 00:12:25,960 Speaker 1: the first to adopt them as a breakfast food everywhere 178 00:12:25,960 --> 00:12:27,439 Speaker 1: else it's kind of a snack or like something that 179 00:12:27,480 --> 00:12:30,480 Speaker 1: you eat with with tea or something like that. Yeah, okay, 180 00:12:31,360 --> 00:12:35,800 Speaker 1: so let's talk about Thomas Jefferson again. Wait what why 181 00:12:35,840 --> 00:12:38,360 Speaker 1: I know. Right, So, the first thing you need to 182 00:12:38,400 --> 00:12:41,560 Speaker 1: know about Thomas Jefferson in the context of waffles anyway, 183 00:12:42,080 --> 00:12:48,560 Speaker 1: is that he love loved them. He loved them. He 184 00:12:48,679 --> 00:12:52,000 Speaker 1: loved them so much he transported a waffle iron from 185 00:12:52,040 --> 00:12:55,240 Speaker 1: France the US in Sight nine and would cook them 186 00:12:55,280 --> 00:13:00,760 Speaker 1: at waffle parties. Waffle parties, yes, waffle parties. Man, Leslie 187 00:13:00,800 --> 00:13:07,280 Speaker 1: Nope would die of happiness, are over eating? Possibly maybe both? Yeah, simultaneously. 188 00:13:07,280 --> 00:13:09,920 Speaker 1: I'd be pretty excited to someone. By the way, I 189 00:13:09,960 --> 00:13:12,280 Speaker 1: figured out that Leslie Note probably eats around three d 190 00:13:12,800 --> 00:13:14,880 Speaker 1: three waffles a year. Oh my goodness, that's a lot 191 00:13:14,880 --> 00:13:17,120 Speaker 1: of waffles. Yes, Leslie Note from Parks and Wreck for 192 00:13:17,200 --> 00:13:21,120 Speaker 1: you guys who don't know. Also related, in Sweden, there's 193 00:13:21,160 --> 00:13:25,560 Speaker 1: a Waffle Day which shares the date with Our Lady's Day. 194 00:13:25,760 --> 00:13:29,400 Speaker 1: So Leslie Nope was onto something with Gallantine's Day being 195 00:13:29,400 --> 00:13:33,760 Speaker 1: celebrated with waffles, or at least in Sweden anyway, those 196 00:13:33,800 --> 00:13:38,839 Speaker 1: those waffle parties of Thomas Jefferson's, where we're called waffle frolics. 197 00:13:39,480 --> 00:13:44,559 Speaker 1: Waffle frolics. I am going to add that to my calendar. 198 00:13:44,880 --> 00:13:48,400 Speaker 1: I'm gonna throw a waffle frolic, Yes for sure, um 199 00:13:48,440 --> 00:13:50,920 Speaker 1: and f y I. The word waffle first appeared in 200 00:13:50,960 --> 00:13:56,080 Speaker 1: the English language in from the Dutch word waffle hey, 201 00:13:56,160 --> 00:13:59,720 Speaker 1: which probably comes from a similar Germanic word meaning honeycomb 202 00:13:59,800 --> 00:14:02,800 Speaker 1: or web or we've also f y i. The word 203 00:14:02,920 --> 00:14:09,839 Speaker 1: gopher probably comes from the same route golfil waffle um, 204 00:14:09,880 --> 00:14:12,480 Speaker 1: and it was a reference to the the woven and 205 00:14:12,760 --> 00:14:18,520 Speaker 1: or honeycomb like structure of their burrows. Birds are so cool, 206 00:14:18,600 --> 00:14:22,760 Speaker 1: it's very interesting, um after A waffle iron maid to 207 00:14:22,800 --> 00:14:24,840 Speaker 1: be used over a cole stove was patented in the 208 00:14:24,960 --> 00:14:31,040 Speaker 1: US in eighteen sixty nine by Dutch American Cornelius Swartwout. Swartwout, 209 00:14:31,240 --> 00:14:34,080 Speaker 1: Cornelius Swartwout, where have you been all my life? Okay? 210 00:14:34,080 --> 00:14:36,240 Speaker 1: Please get the Harry Potter name if I've ever heard one. 211 00:14:36,880 --> 00:14:39,720 Speaker 1: Americans followed the lead of Jefferson and through their own 212 00:14:39,920 --> 00:14:44,720 Speaker 1: waffle parties or frolics, and a few years later and 213 00:14:46,160 --> 00:14:49,400 Speaker 1: Fanny Farmers, the Fanny Farmer Cookbook came out with a 214 00:14:49,480 --> 00:14:52,760 Speaker 1: recipe on how to make raised yeast waffles. And this 215 00:14:52,920 --> 00:14:56,480 Speaker 1: is a big moment on the waffle timeline. Before that, 216 00:14:56,600 --> 00:15:00,760 Speaker 1: waffles were essentially just pancakes. But with holes. No. Yeah, 217 00:15:01,840 --> 00:15:05,160 Speaker 1: the first electric waffle iron was introduced in nineteen eleven 218 00:15:05,920 --> 00:15:09,080 Speaker 1: and released commercially by g to the public in nineteen 219 00:15:10,040 --> 00:15:13,120 Speaker 1: Apart from efficiency improvements and some bells and whistles, we 220 00:15:13,240 --> 00:15:17,600 Speaker 1: generally use the same thing to this day. However, cooking 221 00:15:17,640 --> 00:15:21,920 Speaker 1: waffles took freshest time, and we Americans didn't want to 222 00:15:22,040 --> 00:15:26,240 Speaker 1: wait that long. Dishove some delicious golden waffle in her face, 223 00:15:26,680 --> 00:15:30,800 Speaker 1: of course. Not so. Time is money, It is time 224 00:15:30,880 --> 00:15:36,480 Speaker 1: is waffles. Time is waffles. Enter the frozen waffle. But 225 00:15:36,640 --> 00:15:39,520 Speaker 1: first a quick break for a word from our sponsor, 226 00:15:49,680 --> 00:15:53,520 Speaker 1: and we're back, Thank you sponsor. Okay, so, now it's 227 00:15:53,600 --> 00:15:59,760 Speaker 1: time to talk about what's on everyone's mind. Mayonnaise. Mayonnaise. Yeah, wait, 228 00:16:00,120 --> 00:16:02,280 Speaker 1: where do you think this was going? This is this 229 00:16:02,440 --> 00:16:06,000 Speaker 1: is like a sleeper episode. It's actually about mayonnaise. Okay. Yes, 230 00:16:06,680 --> 00:16:11,520 Speaker 1: So Ino and San Jose, California brothers Frank Anthony and 231 00:16:11,760 --> 00:16:15,080 Speaker 1: Sam Dorset decided to do some food experiments in their 232 00:16:15,120 --> 00:16:17,880 Speaker 1: parents basement, of course, until they came up with their 233 00:16:17,920 --> 00:16:21,560 Speaker 1: own brand of mayonnaise, which they advertised throughout the Great 234 00:16:21,600 --> 00:16:25,920 Speaker 1: Depression as using triple refined vegetable oil and on fresh 235 00:16:26,080 --> 00:16:29,800 Speaker 1: range eggs, ranch eggs, Ranch eggs. I can't forget that, 236 00:16:30,560 --> 00:16:35,080 Speaker 1: which led them to call their product Eggo. Mayonnaise. Ads 237 00:16:35,120 --> 00:16:37,520 Speaker 1: at the time touted the product as having the highest 238 00:16:37,600 --> 00:16:44,000 Speaker 1: egg content of the leading brands who fight mayonnaise Kingdom, 239 00:16:44,040 --> 00:16:47,920 Speaker 1: Oh my goodness around their San Jose digs. The product 240 00:16:48,040 --> 00:16:52,080 Speaker 1: was quite popular, popular enough that, according to Frank Dors's obituary, 241 00:16:52,480 --> 00:16:54,840 Speaker 1: the brothers used a fifty dollar and infusion from their 242 00:16:54,880 --> 00:16:59,280 Speaker 1: mayonnaise business to break into the waffle one. Also, I 243 00:16:59,320 --> 00:17:02,720 Speaker 1: couldn't leave out that the headline of Frank Dors's obituary 244 00:17:03,560 --> 00:17:07,840 Speaker 1: was he triumphed with waffles, but died without vanquishing the pancake. 245 00:17:09,119 --> 00:17:12,000 Speaker 1: Kind of a low blow for an obituary, right, Let's 246 00:17:12,080 --> 00:17:15,680 Speaker 1: catchy though it is. And another thing I gotta mention. 247 00:17:15,760 --> 00:17:19,840 Speaker 1: This guy also invented a machine that curls bacon. Or no, 248 00:17:20,040 --> 00:17:22,520 Speaker 1: it's a it's a machine that that that when bacon cooks, 249 00:17:22,560 --> 00:17:26,120 Speaker 1: it prevents it from curling. Oh yeah, that's right. Clearly 250 00:17:27,359 --> 00:17:29,920 Speaker 1: where is this machine? Can I purchase it? I don't 251 00:17:29,960 --> 00:17:33,960 Speaker 1: think you can. Um And an automatic potato peeler. He 252 00:17:34,040 --> 00:17:38,480 Speaker 1: also invented automatic like continual potato peeler just can't stop 253 00:17:38,520 --> 00:17:41,399 Speaker 1: on stop um. But yes, so this was how Ego 254 00:17:41,560 --> 00:17:47,160 Speaker 1: Food Products the company was born. There was a problem though, 255 00:17:47,960 --> 00:17:51,160 Speaker 1: While they had no trouble selling their products near their 256 00:17:51,200 --> 00:17:55,080 Speaker 1: home base, shipping mayo and fresh waffle batter really limited 257 00:17:55,119 --> 00:18:00,040 Speaker 1: the reach um and this spurred them to recreate in 258 00:18:00,320 --> 00:18:02,879 Speaker 1: powder that just needed a bit of milk added to 259 00:18:03,000 --> 00:18:06,720 Speaker 1: it as a as a waffle batter exactly. Restaurants looking 260 00:18:06,720 --> 00:18:08,679 Speaker 1: to turn out waffles more quickly were some of their 261 00:18:08,760 --> 00:18:13,320 Speaker 1: most profitable customers. Yes, this was not the first powdered 262 00:18:13,359 --> 00:18:17,800 Speaker 1: waffle mix, however, that distinction goes to Pearl Milling cos Aunt, Jemima, 263 00:18:17,880 --> 00:18:21,920 Speaker 1: Pancake and waffle Mix all the way back to goodness. 264 00:18:23,000 --> 00:18:26,480 Speaker 1: Well that explains the racism in the name. Laurence Giljoy 265 00:18:26,600 --> 00:18:29,479 Speaker 1: Corner back again, kill J Corner with a k by 266 00:18:29,520 --> 00:18:35,920 Speaker 1: the way, with the dough flowing in, I know. With 267 00:18:36,160 --> 00:18:39,240 Speaker 1: from their expanded market. The doors of Brothers purchased the 268 00:18:39,320 --> 00:18:43,160 Speaker 1: Garden City Potato Chip factory in ninety eight and we're 269 00:18:43,240 --> 00:18:46,800 Speaker 1: soon selling potato chips alongside their waffles and mayonnaise. What 270 00:18:46,880 --> 00:18:49,920 Speaker 1: an interesting product. I mean, they got a lot of 271 00:18:49,960 --> 00:18:52,639 Speaker 1: diversity going here. They did yeah, and this is what 272 00:18:52,760 --> 00:18:56,679 Speaker 1: inspired Frank Dorset to invent the automatic potato peeler, by 273 00:18:56,720 --> 00:18:59,520 Speaker 1: the way, But let's jump ahead to the nineteen fifties. 274 00:19:00,119 --> 00:19:04,200 Speaker 1: The Americans consumer wanted convenience. They want a mess was 275 00:19:04,280 --> 00:19:07,680 Speaker 1: making fresh waffles or even powdered mixes. So I'm sure 276 00:19:07,760 --> 00:19:10,439 Speaker 1: you remember from our frozen food episode. This is when 277 00:19:10,480 --> 00:19:14,240 Speaker 1: frozen foods were taking the US by storm. The doors 278 00:19:14,280 --> 00:19:16,719 Speaker 1: To Brothers knew that in order to stay afloat, they 279 00:19:16,840 --> 00:19:19,639 Speaker 1: needed to compete by coming up with a frozen waffle. 280 00:19:20,200 --> 00:19:23,040 Speaker 1: But first they needed to figure out how to produced 281 00:19:23,040 --> 00:19:28,040 Speaker 1: waffles on a large scale. Frank was undeterred by this challenge, 282 00:19:28,119 --> 00:19:31,520 Speaker 1: and in three he utilized the engine of a merry 283 00:19:31,600 --> 00:19:35,280 Speaker 1: go round with just as many waffle irons as possible 284 00:19:35,320 --> 00:19:38,800 Speaker 1: attached to it. What. Yes, I love this. It's it's 285 00:19:39,119 --> 00:19:42,440 Speaker 1: monstrous in my head, the thing I'm imagining just like nightmares. 286 00:19:43,320 --> 00:19:49,119 Speaker 1: But it worked. The contraption as it rotated, the waffles cooked, 287 00:19:49,400 --> 00:19:52,000 Speaker 1: and there were employees placed around this thing flipping the 288 00:19:52,040 --> 00:19:55,560 Speaker 1: waffles when it was time, and after they were cooked, 289 00:19:56,160 --> 00:19:59,400 Speaker 1: they were frozen. Thousands of waffles an hour were turned 290 00:19:59,400 --> 00:20:02,560 Speaker 1: out this way, and when the first of those waffles 291 00:20:02,640 --> 00:20:04,959 Speaker 1: hit the grocery store aisles later that same year. They 292 00:20:05,000 --> 00:20:11,040 Speaker 1: were called Froffles, frozen waffles, frothles yp. They boasted major 293 00:20:11,200 --> 00:20:15,199 Speaker 1: convenience factors. You put them in the toaster and they 294 00:20:15,240 --> 00:20:17,840 Speaker 1: were ready in about a minute. That's pretty convenient, which 295 00:20:18,600 --> 00:20:23,000 Speaker 1: pretty much killed their tend to mixline. Oops. Yeah, and 296 00:20:23,200 --> 00:20:26,560 Speaker 1: also took a swing at the waffle iron business. And 297 00:20:27,000 --> 00:20:31,080 Speaker 1: they were very popular on the West coast because that's 298 00:20:31,119 --> 00:20:33,560 Speaker 1: pretty much where they were shipping them at the time. Right. Um, 299 00:20:34,080 --> 00:20:40,359 Speaker 1: the name Froffles did not stick. Um by the dorses 300 00:20:40,440 --> 00:20:44,200 Speaker 1: adopted they're already well known Eggo name for their waffles, 301 00:20:44,640 --> 00:20:48,560 Speaker 1: So that is when Eggo waffles were born officially. Officially 302 00:20:50,040 --> 00:20:53,600 Speaker 1: in nineteen sixty, they trademarked a mascot named Mr Ego, 303 00:20:54,520 --> 00:20:56,760 Speaker 1: which was this like dancing stick figure egg that was 304 00:20:56,800 --> 00:21:01,520 Speaker 1: wearing a top hat. Um one of just total side note. 305 00:21:01,520 --> 00:21:04,080 Speaker 1: One of the design search codes that it falls under 306 00:21:04,160 --> 00:21:07,400 Speaker 1: in the U. S. Trademark Office is zero two point 307 00:21:07,520 --> 00:21:11,639 Speaker 1: zero one point three three and I quote grotesque men 308 00:21:11,800 --> 00:21:16,760 Speaker 1: formed by letters, numbers, punctuation, or geometric shapes, semicolon stick figures. 309 00:21:18,119 --> 00:21:20,920 Speaker 1: I've got to look this up. It's it's it's just 310 00:21:21,119 --> 00:21:22,600 Speaker 1: I mean, it looks sort of like Mr. Peanut, but 311 00:21:22,640 --> 00:21:26,119 Speaker 1: as an egg sort. Yeah. At the time, the company 312 00:21:26,240 --> 00:21:30,679 Speaker 1: um Ego Ego Food Products offered all manner of stuff, 313 00:21:30,920 --> 00:21:34,880 Speaker 1: including pickles and salad dressings and canned tuna and gelatin 314 00:21:35,000 --> 00:21:38,560 Speaker 1: desserts and like barbecue sauces, all sorts of stuff. Wow. 315 00:21:39,200 --> 00:21:42,960 Speaker 1: By nineteen sixty two, Ego Food Products was booming and 316 00:21:43,080 --> 00:21:45,960 Speaker 1: they moved out to a huge new plant on the 317 00:21:46,000 --> 00:21:49,320 Speaker 1: outskirts of San Jose, um On on a street called 318 00:21:49,359 --> 00:21:53,639 Speaker 1: Ego Away I believe, yeah. Um. It was there that 319 00:21:53,680 --> 00:21:56,960 Speaker 1: they caught the attention of Fern Foods, Inc. Which made 320 00:21:57,040 --> 00:22:00,240 Speaker 1: the dorses a tempting offer, and they sold old the 321 00:22:00,320 --> 00:22:05,280 Speaker 1: company in nineteen sixty six, and Aunt Jemima came out 322 00:22:05,359 --> 00:22:09,920 Speaker 1: with its own frozen waffle in nine, which is Ego's 323 00:22:10,000 --> 00:22:15,040 Speaker 1: most serious competitor. Jumping ahead to nineteen seventy, Kellogg. You 324 00:22:15,080 --> 00:22:18,840 Speaker 1: remember Kellogg acquired Fern Foods, Inc. And it was their 325 00:22:18,920 --> 00:22:24,240 Speaker 1: first foray into frozen foods And this was obviously a 326 00:22:24,280 --> 00:22:27,439 Speaker 1: game changer, and Atlanta one of the catchiest slogans from 327 00:22:27,480 --> 00:22:32,560 Speaker 1: my childhood, at least Lego my ego. This came about 328 00:22:32,680 --> 00:22:37,040 Speaker 1: due to an ad agency Leo Burnett. After the slogan 329 00:22:37,119 --> 00:22:39,600 Speaker 1: burst under the scene in nineteen seventy two. It gained 330 00:22:39,800 --> 00:22:42,760 Speaker 1: such popularity that they kept it until two thousand eight, 331 00:22:43,320 --> 00:22:49,200 Speaker 1: and when they retired it briefly, they brought it back. Yeah. 332 00:22:50,040 --> 00:22:53,280 Speaker 1: And a bonus fact, Americans got their introduction to the 333 00:22:53,359 --> 00:22:56,639 Speaker 1: Belgian waffle at the nineteen sixty four World's Fair by 334 00:22:56,680 --> 00:22:59,440 Speaker 1: the Van Damn family, who went on to open a 335 00:22:59,560 --> 00:23:03,840 Speaker 1: location in Mardondo Beach four years later. Twenty years after that, 336 00:23:04,000 --> 00:23:08,119 Speaker 1: in Night, they introduced their own frozen waffle Vans waffles 337 00:23:08,680 --> 00:23:11,520 Speaker 1: that were marketed as more wholesome as they were made 338 00:23:11,600 --> 00:23:16,359 Speaker 1: up with Emma Renth and Keenoa. Yeah, ancient grains. I know, 339 00:23:16,640 --> 00:23:19,240 Speaker 1: we'll do an episode on belt and waffles one day. Oh, absolutely, 340 00:23:19,320 --> 00:23:23,159 Speaker 1: and ancient grains, but probably mostly separately, probably, yeah, but 341 00:23:23,240 --> 00:23:27,280 Speaker 1: there will be some overlap Kellogg's um. They also pushed 342 00:23:27,359 --> 00:23:31,479 Speaker 1: EGO into many new flavor territories blueberry, strawberry, chocolate, chip, 343 00:23:31,520 --> 00:23:34,600 Speaker 1: brown sugar, cinnamon, et cetera, and of course, the seasonally 344 00:23:34,640 --> 00:23:38,199 Speaker 1: available pumpkin spice. It all comes back to pumpkin spice. 345 00:23:38,680 --> 00:23:43,359 Speaker 1: Other occasional flavor releases French toast. French toast waffles always 346 00:23:43,359 --> 00:23:48,720 Speaker 1: confused me. Anyway, s'mores and confetti, confetti, confetti flavored waffles. 347 00:23:49,600 --> 00:23:51,760 Speaker 1: Anytime that you can put colored sprinkles in anything, I'm 348 00:23:51,760 --> 00:23:54,040 Speaker 1: pretty excited about it. I've never thought about how weird 349 00:23:54,119 --> 00:23:56,080 Speaker 1: it is that we call it confetti, though, like that's 350 00:23:56,160 --> 00:23:59,640 Speaker 1: the flavor. It's more of just the look. It's it's 351 00:24:00,160 --> 00:24:04,879 Speaker 1: wanted thing taste like confetti. I'm have you Have you 352 00:24:04,920 --> 00:24:07,840 Speaker 1: swallowed enough confetti to be able to say that definitively? 353 00:24:08,040 --> 00:24:09,719 Speaker 1: I was at a concert once where I was right 354 00:24:09,760 --> 00:24:14,280 Speaker 1: next to the confetti canyon, and uh, alright, I have 355 00:24:14,359 --> 00:24:19,320 Speaker 1: an idea with expert witness testimony. UM. Frank Dorsa meanwhile 356 00:24:19,400 --> 00:24:23,760 Speaker 1: passed away in Um, survived by by his by his 357 00:24:23,920 --> 00:24:29,080 Speaker 1: loving son Um. And meanwhile, Kellogg's just keeps on pushing 358 00:24:29,119 --> 00:24:32,159 Speaker 1: the bounds of breakfast through the Ego brand. In the 359 00:24:32,240 --> 00:24:36,200 Speaker 1: two thousand's they debuted just a number of really amazingly 360 00:24:36,320 --> 00:24:39,240 Speaker 1: ridiculous products that I mostly missed, so just in case 361 00:24:39,280 --> 00:24:42,640 Speaker 1: anyone else is super entertained by them, Ego Real Fruit Pizzas, 362 00:24:44,040 --> 00:24:46,639 Speaker 1: which is this like like a cinnamon and maple flavored 363 00:24:46,680 --> 00:24:52,240 Speaker 1: crust with fruit and granola on top wafflers and minis, 364 00:24:52,640 --> 00:24:56,119 Speaker 1: both of which pull apart for for easy hand eating 365 00:24:56,200 --> 00:25:00,320 Speaker 1: and condiment dipping. Toaster muffinto lights, which were muffin tops 366 00:25:00,359 --> 00:25:05,520 Speaker 1: for your toaster, Ego maple syrup cereal, which was a 367 00:25:05,520 --> 00:25:08,200 Speaker 1: breakfast cereal that was like vaguely in the shape of 368 00:25:08,400 --> 00:25:14,680 Speaker 1: of waffles. There were Lego branded Eggos, Lego my Eggos. 369 00:25:15,040 --> 00:25:20,679 Speaker 1: Oh man, my mind just got blown. That's amazing. They 370 00:25:20,720 --> 00:25:24,000 Speaker 1: came out with a waffle syrup. They have waffle breakfast sandwiches, 371 00:25:24,160 --> 00:25:27,760 Speaker 1: Eggo biscuit scramblers which were kind of like breakfast top pockets. 372 00:25:28,240 --> 00:25:32,280 Speaker 1: And yes, finally too late for Frank, they came out 373 00:25:32,320 --> 00:25:36,440 Speaker 1: with toaster pancakes. Yes, and he was working on that. 374 00:25:36,600 --> 00:25:38,920 Speaker 1: That's one of the reasons. Yeah, they put that in 375 00:25:38,960 --> 00:25:40,399 Speaker 1: the eventual or even though I thought it was a 376 00:25:40,440 --> 00:25:45,320 Speaker 1: little a little bit snarky, Yeah, but but still he Yeah, 377 00:25:45,440 --> 00:25:47,600 Speaker 1: his his son said that that he just never quite 378 00:25:47,680 --> 00:25:51,040 Speaker 1: never quite got the texture right. I imagine it would 379 00:25:51,040 --> 00:25:55,959 Speaker 1: be very tricky. Due to a listeria infection scare at 380 00:25:56,000 --> 00:25:59,560 Speaker 1: the Atlanta plant that resulted and recall of four thousand 381 00:25:59,600 --> 00:26:03,520 Speaker 1: five cases of waffles followed by flooding just as soon 382 00:26:03,560 --> 00:26:06,840 Speaker 1: as the plant was about to reopen, followed by a 383 00:26:06,920 --> 00:26:09,840 Speaker 1: temporary shutdown of the plant in Tennessee, there was an 384 00:26:09,880 --> 00:26:13,440 Speaker 1: Eggo waffle shortage from two thousand nine to there's a 385 00:26:13,440 --> 00:26:16,440 Speaker 1: little bit of like hoarding that went on. Um, they 386 00:26:16,800 --> 00:26:20,840 Speaker 1: limited their releases of their waffles to various stores, and 387 00:26:21,000 --> 00:26:22,920 Speaker 1: there were definitely a few people that were like selling 388 00:26:22,960 --> 00:26:25,720 Speaker 1: them for not charge on eBay. WHOA, yeah, I know, 389 00:26:25,880 --> 00:26:30,680 Speaker 1: buying your Ego waffles on eBay dangerous prospect. Yeah, that's 390 00:26:30,720 --> 00:26:33,880 Speaker 1: a little bit of a risk. And then along comes 391 00:26:33,880 --> 00:26:38,040 Speaker 1: stranger things in bringing Ego back into the site geist. 392 00:26:38,840 --> 00:26:42,800 Speaker 1: And so that is our Eggo waffle timeline. Yes, and 393 00:26:42,920 --> 00:26:46,200 Speaker 1: it brings us back to another quick break for a 394 00:26:46,240 --> 00:27:00,760 Speaker 1: word from our sponsor, and we're back, Thank you sponsor. Yes, 395 00:27:01,960 --> 00:27:05,720 Speaker 1: So a lot of there's a lot of interesting little 396 00:27:06,240 --> 00:27:09,800 Speaker 1: cultural things that come up when you look into waffles, 397 00:27:10,000 --> 00:27:14,119 Speaker 1: frozen waffles in particular. UM, when I was searching, this 398 00:27:14,320 --> 00:27:16,919 Speaker 1: is something I've never heard of before, but a lot 399 00:27:17,000 --> 00:27:20,879 Speaker 1: of the results in the Google came back with the 400 00:27:21,000 --> 00:27:25,720 Speaker 1: taco bell, Taco Bell waffle, taco waffle, Taco waffle taco. 401 00:27:25,960 --> 00:27:27,960 Speaker 1: I think I saw a commercial for that. Oh boy, 402 00:27:28,520 --> 00:27:32,159 Speaker 1: it was introduced in and it's pretty much what it 403 00:27:32,280 --> 00:27:35,840 Speaker 1: sounds like. Taco Bells, director for product development, stumbled on 404 00:27:35,920 --> 00:27:40,359 Speaker 1: a Facebook post of an egg avocado taco and rushed 405 00:27:40,440 --> 00:27:42,600 Speaker 1: to the store for frozen waffles to test it out 406 00:27:42,600 --> 00:27:47,680 Speaker 1: herself the team. The development team went through eighty different tacos, 407 00:27:47,960 --> 00:27:51,240 Speaker 1: changing things like waffle thickness and amount of vanilla until 408 00:27:51,280 --> 00:27:54,879 Speaker 1: they settled on the one. If anyone has experienced one 409 00:27:54,920 --> 00:28:00,280 Speaker 1: of these, I've had a savory waffle before, um, but 410 00:28:00,440 --> 00:28:05,200 Speaker 1: I've never had a taco. Oh yeah, I mean I've 411 00:28:05,240 --> 00:28:08,720 Speaker 1: had like chicken and waffles, which are sort of savory. Yes. 412 00:28:09,280 --> 00:28:13,960 Speaker 1: And speaking of chicken and waffles, UM, just a brief 413 00:28:14,440 --> 00:28:16,840 Speaker 1: I kind of got curious about this when I was 414 00:28:16,920 --> 00:28:20,680 Speaker 1: researching after the talk about waffle taco, I looked into 415 00:28:20,760 --> 00:28:23,840 Speaker 1: chicken and waffles. So this duo dates back to the 416 00:28:23,880 --> 00:28:27,600 Speaker 1: sixteen hundreds in US, when the Pennsylvania Dutch would put 417 00:28:27,800 --> 00:28:32,200 Speaker 1: chicken and gravy on top of their waffles. Virginia breakfast, 418 00:28:32,640 --> 00:28:35,000 Speaker 1: or a meal consisting of fried or baked meat in 419 00:28:35,040 --> 00:28:38,040 Speaker 1: a quick bread, was the standard of Southern hospitality by 420 00:28:38,040 --> 00:28:42,480 Speaker 1: the eighteen hundreds. It's also very likely that African American 421 00:28:42,560 --> 00:28:45,320 Speaker 1: slaves were making a version of this too. But then 422 00:28:45,440 --> 00:28:48,440 Speaker 1: we take a massive leap forward to the Wells Supper 423 00:28:48,520 --> 00:28:52,760 Speaker 1: Club located in Harlem, New York. In night, musicians playing 424 00:28:52,800 --> 00:28:55,160 Speaker 1: at Wells, as it was called by the locals, would 425 00:28:55,200 --> 00:28:57,920 Speaker 1: either arrive too late or get done too late for 426 00:28:58,000 --> 00:29:01,600 Speaker 1: either dinner or breakfast, so they wanted a combination of both. 427 00:29:03,280 --> 00:29:08,000 Speaker 1: Chicken waffles. The trend transverse the US, and in nineteen 428 00:29:08,160 --> 00:29:12,840 Speaker 1: seventies six Roscoe's House of Chicken Waffles opened in Los Angeles, California. 429 00:29:13,360 --> 00:29:16,200 Speaker 1: Um started by someone who had grown up in Harlem, 430 00:29:16,760 --> 00:29:20,200 Speaker 1: Gladyson Ron's chicken and waffles restaurant, until recently operating here 431 00:29:20,240 --> 00:29:24,200 Speaker 1: in Atlanta, was in part inspired by nights night spent 432 00:29:24,360 --> 00:29:27,920 Speaker 1: at Wells. Yeah, and I found this funny quote that 433 00:29:27,960 --> 00:29:30,480 Speaker 1: I wish we had included in the Fried Chicken episode, 434 00:29:30,520 --> 00:29:33,760 Speaker 1: but putting it in here. Anytime you talk about fried 435 00:29:33,800 --> 00:29:36,760 Speaker 1: chicken in the South, you're in essence talking about somebody's mama. 436 00:29:36,800 --> 00:29:39,600 Speaker 1: And when you talk about somebody's mama, somebody's gonna get mad. 437 00:29:41,880 --> 00:29:44,560 Speaker 1: That's from an NPR story I read about the Oh yeah, 438 00:29:45,000 --> 00:29:49,120 Speaker 1: fried chicken waffles. Yeah, it's do people. Yeah, we we 439 00:29:49,200 --> 00:29:51,320 Speaker 1: all care a lot about fried chicken around here. We 440 00:29:51,440 --> 00:29:54,360 Speaker 1: do if you couldn't tell from our fried Chicken episode. 441 00:29:55,280 --> 00:29:57,960 Speaker 1: And another thing we care about down here at waffle House. 442 00:29:58,080 --> 00:30:01,400 Speaker 1: Waffle House, I know. Okay, so we're gonna do this 443 00:30:01,480 --> 00:30:04,480 Speaker 1: in another episode. Yeah, yeah, I I actually already did 444 00:30:04,560 --> 00:30:06,760 Speaker 1: some preliminary research and then I had to be like stopped. 445 00:30:07,880 --> 00:30:10,920 Speaker 1: I got other things to do. Um, but but I 446 00:30:11,040 --> 00:30:13,320 Speaker 1: have to leave you with this. Apparently there's no deep 447 00:30:13,400 --> 00:30:15,680 Speaker 1: friar at waffle House. I don't believe it. No, I 448 00:30:15,720 --> 00:30:18,880 Speaker 1: don't believe it. Oh my gosh, yes, it seems impossible, 449 00:30:18,920 --> 00:30:23,440 Speaker 1: but it's true. I can't wait. Okay, future episode And 450 00:30:23,840 --> 00:30:27,400 Speaker 1: apparently last thing, there was a big kerfuffle on Top 451 00:30:27,560 --> 00:30:30,840 Speaker 1: Chef when one of the contestants used frozen waffles. It 452 00:30:30,960 --> 00:30:39,280 Speaker 1: was called waffle Gate, and that brings us to the 453 00:30:39,520 --> 00:30:43,280 Speaker 1: end of this classic episode. But as promised, there are 454 00:30:43,640 --> 00:30:47,280 Speaker 1: more ego facts to be had. Yeah yeah, yeah, a 455 00:30:47,320 --> 00:30:50,880 Speaker 1: few updates. Okay, so um so uh. Some of the 456 00:30:51,000 --> 00:30:53,160 Speaker 1: numbers that we give at the top of the original 457 00:30:53,200 --> 00:30:56,600 Speaker 1: episode are are, of course a little out of date. Um. 458 00:30:58,040 --> 00:31:04,479 Speaker 1: As of April, frozen breakfast food as a category had 459 00:31:04,560 --> 00:31:10,360 Speaker 1: grown to four point three billion dollars per year. Uh, 460 00:31:11,520 --> 00:31:16,000 Speaker 1: within that frozen waffles by themselves, we're at one point 461 00:31:16,080 --> 00:31:20,440 Speaker 1: one billion dollars as a segment um, which is only 462 00:31:20,560 --> 00:31:23,560 Speaker 1: a tiny bit lower than what the whole category was 463 00:31:23,680 --> 00:31:31,400 Speaker 1: doing in COVID, y'all wild. Yeah, of of that as 464 00:31:33,000 --> 00:31:37,760 Speaker 1: Kellogg's had of the market share, which is up about 465 00:31:37,800 --> 00:31:42,520 Speaker 1: ten percent from the numbers that we reported in And yeah, 466 00:31:42,600 --> 00:31:45,800 Speaker 1: the brand really leaned into the kind of um like 467 00:31:46,080 --> 00:31:51,600 Speaker 1: lightheartedly fatalistic marketing that reigned during the early part of 468 00:31:51,640 --> 00:31:54,640 Speaker 1: the pandemic. Like remember there was that whole rash of 469 00:31:54,800 --> 00:31:57,480 Speaker 1: like heck it, we're in hell, like do whatever makes 470 00:31:57,520 --> 00:32:08,520 Speaker 1: you feel just all right? Like corporate as well. Yeah, 471 00:32:09,280 --> 00:32:17,040 Speaker 1: Kellogg's launched a campaign called Lego with ego my Goodness, 472 00:32:17,640 --> 00:32:28,480 Speaker 1: with slogans like mornings are hard, yes, agreed, and get 473 00:32:28,520 --> 00:32:33,760 Speaker 1: your wins where you can. Oh my gosh. Apparently they 474 00:32:33,800 --> 00:32:39,280 Speaker 1: did a million waffle giveaway on social media. I wow. 475 00:32:41,440 --> 00:32:47,360 Speaker 1: I mean it was a strange time. It still is 476 00:32:47,400 --> 00:32:53,840 Speaker 1: a strange time. Are you trying to find ways to 477 00:32:54,040 --> 00:33:00,600 Speaker 1: address that? And also set some are more successful than others. Hey, 478 00:33:01,000 --> 00:33:03,520 Speaker 1: I don't know. You know, mornings are hard and you 479 00:33:03,560 --> 00:33:05,960 Speaker 1: should get your winds where you can. I agree with you, 480 00:33:06,800 --> 00:33:13,320 Speaker 1: Friendzen Waffle brand that me as well as well um 481 00:33:14,160 --> 00:33:20,000 Speaker 1: other other updates. I guess I wanted to say, uh r, 482 00:33:20,080 --> 00:33:24,080 Speaker 1: I p to the Taco Bell Waffle Taco you were 483 00:33:24,120 --> 00:33:28,240 Speaker 1: only with us for a brief time from but we 484 00:33:28,400 --> 00:33:31,560 Speaker 1: remember you fondly or I I don't remember you at all, 485 00:33:31,680 --> 00:33:35,080 Speaker 1: but I you know, some people do. Some people remember 486 00:33:35,120 --> 00:33:41,280 Speaker 1: you fondly. Well, given recent news, could always come back. 487 00:33:41,560 --> 00:33:48,600 Speaker 1: Oh sure, But also there are waffle opportunities are wide 488 00:33:48,640 --> 00:33:54,520 Speaker 1: and vast wafful opportunities. Yeah they are. Uh speaking of um, 489 00:33:54,640 --> 00:33:58,760 Speaker 1: we promised to its some later dayton time do a 490 00:33:58,880 --> 00:34:03,600 Speaker 1: couple follow up episodes after this Belgian Waffles, waffle House, 491 00:34:03,760 --> 00:34:06,239 Speaker 1: maybe something else in there that I'm forgetting right now. 492 00:34:06,360 --> 00:34:10,960 Speaker 1: But we have done either of those, and well, so 493 00:34:11,080 --> 00:34:15,560 Speaker 1: waffle opportunities truly do abound. They do, and I can't 494 00:34:15,880 --> 00:34:20,520 Speaker 1: wait to talk about both of those. Uh. Museum is 495 00:34:20,640 --> 00:34:25,560 Speaker 1: in Decatur, near US. Yeah, yeah, it's like it's like 496 00:34:25,600 --> 00:34:28,359 Speaker 1: a twenty minute drive from where either of us are 497 00:34:28,360 --> 00:34:34,839 Speaker 1: sitting right now. I have been waiting on on doing 498 00:34:34,960 --> 00:34:37,480 Speaker 1: a waffle House episode because I feel like, you know, 499 00:34:37,719 --> 00:34:42,960 Speaker 1: if we're the the original store is here. The museum 500 00:34:43,080 --> 00:34:45,560 Speaker 1: is here, Like, there's no reason why we shouldn't do 501 00:34:46,320 --> 00:34:49,279 Speaker 1: have like interviews or stuff like that involved in an 502 00:34:49,280 --> 00:34:51,520 Speaker 1: episode about waffle house. So I've been like putting it 503 00:34:51,600 --> 00:34:54,960 Speaker 1: off until we can do interviews again, I mean Belgian 504 00:34:55,000 --> 00:34:56,840 Speaker 1: waffles we could do like today or I mean not 505 00:34:56,920 --> 00:35:05,160 Speaker 1: today because I'm busy, but my schedule is already see 506 00:35:08,440 --> 00:35:11,960 Speaker 1: but soon, yes, yes, yes, yes, um, I'm always happy 507 00:35:12,040 --> 00:35:15,919 Speaker 1: to talk about waffles, so I am into it. Oh 508 00:35:17,920 --> 00:35:24,240 Speaker 1: July one, when part two of Stranger Things, Um, maybe 509 00:35:24,480 --> 00:35:27,239 Speaker 1: that will be a good time. Okay, we'll to tie in, 510 00:35:27,719 --> 00:35:30,560 Speaker 1: all right, all right, well we'll see, we'll see, We'll 511 00:35:30,560 --> 00:35:33,160 Speaker 1: see what the schedule is, do it. Yeah, there's definitely 512 00:35:33,160 --> 00:35:36,080 Speaker 1: a lot of food involved in that show, so there's options, 513 00:35:36,120 --> 00:35:40,279 Speaker 1: but waffle is always a good one always. Yes. Wow. 514 00:35:40,520 --> 00:35:44,279 Speaker 1: In the meantime, listeners, thank you so much for coming 515 00:35:44,320 --> 00:35:48,040 Speaker 1: along this journey with this classic. If you would like 516 00:35:48,120 --> 00:35:50,000 Speaker 1: to write to us, we would love to hear from you. 517 00:35:50,400 --> 00:35:53,920 Speaker 1: Our email is Hello at saber pod dot com. You 518 00:35:54,040 --> 00:35:57,520 Speaker 1: can also find us on social media. We are on Twitter, Facebook, 519 00:35:57,560 --> 00:35:59,960 Speaker 1: and Instagram at saber pod, and we do hope to 520 00:36:00,040 --> 00:36:02,640 Speaker 1: hear from you. Savor is production of I Heart Radio. 521 00:36:02,840 --> 00:36:05,040 Speaker 1: For more podcasts My Heart Radio, you can visit the 522 00:36:05,120 --> 00:36:07,919 Speaker 1: I Heart Radio app, Apple Podcasts, or wherever you listen 523 00:36:07,960 --> 00:36:10,960 Speaker 1: to your favorite shows. Thanks as always to our super producers, 524 00:36:11,080 --> 00:36:13,680 Speaker 1: Vilan Pagan and Andrew Howard. Thanks to you for listening, 525 00:36:13,800 --> 00:36:15,560 Speaker 1: and we hope that lots more good things are coming 526 00:36:15,600 --> 00:36:15,960 Speaker 1: your way.