1 00:00:01,120 --> 00:00:03,560 Speaker 1: Welcome to Stuff you should know, a production of five 2 00:00:03,600 --> 00:00:12,480 Speaker 1: Heart Radios How Stuff Works. Hey, and welcome to the podcast. 3 00:00:12,560 --> 00:00:18,120 Speaker 1: I'm Josh Clark and there's Charles W Chuck Bryant and um, 4 00:00:18,120 --> 00:00:23,360 Speaker 1: it's just us again, it's just us. We've lost Jerry. 5 00:00:24,040 --> 00:00:26,720 Speaker 1: I'm in the studio like I wasn't the last one, 6 00:00:26,720 --> 00:00:29,640 Speaker 1: but it's still a ghost studio. There's no one here 7 00:00:30,600 --> 00:00:38,040 Speaker 1: except for Tommy Chong and the radio or the record player. Right, sure, good, 8 00:00:38,600 --> 00:00:42,519 Speaker 1: let's just get that. We said that, Um, we have 9 00:00:42,680 --> 00:00:46,879 Speaker 1: a somebody poised to like scratch the needle off the 10 00:00:46,960 --> 00:00:52,240 Speaker 1: record several episodes ago, and that it was Tommy Chong 11 00:00:52,360 --> 00:00:55,720 Speaker 1: who who job it was to do that? Now? That's right? Good, callback, 12 00:00:56,120 --> 00:01:00,520 Speaker 1: Thank you. Talk bras Yeah, we're talking bras Man, which 13 00:01:00,600 --> 00:01:03,160 Speaker 1: I appreciate it when we do stuff like this, episodes 14 00:01:03,240 --> 00:01:06,039 Speaker 1: like this, because we have to try harder because we're men, 15 00:01:06,880 --> 00:01:10,600 Speaker 1: you know, sure the usual it's the only time we 16 00:01:10,640 --> 00:01:14,240 Speaker 1: have to try harder in life. Sadly that is kind 17 00:01:14,280 --> 00:01:18,760 Speaker 1: of true. Um, but we we haven't shied away from 18 00:01:19,000 --> 00:01:21,880 Speaker 1: topics that have very little to do with us, like 19 00:01:22,080 --> 00:01:25,800 Speaker 1: um courses. We did one on how Courset's work. Do 20 00:01:25,880 --> 00:01:29,720 Speaker 1: you remember totally did a whole episode on coursets. Geez. 21 00:01:30,360 --> 00:01:35,880 Speaker 1: We did one on female puberty. Yeah, footbinding. Yeah, we've 22 00:01:35,880 --> 00:01:38,840 Speaker 1: done a lot of them. So this is just three 23 00:01:39,080 --> 00:01:42,160 Speaker 1: one and the same three is a lot when it 24 00:01:42,200 --> 00:01:45,479 Speaker 1: comes to this kind of stuff. Yeah, no, I'm just kidding. 25 00:01:45,520 --> 00:01:47,880 Speaker 1: And and uh we we did mention doing one on 26 00:01:47,960 --> 00:01:49,960 Speaker 1: menstruation not too long ago, and we got a bunch 27 00:01:49,960 --> 00:01:52,800 Speaker 1: of supportive emails saying like, yes, guys, please please do that, 28 00:01:52,920 --> 00:01:54,840 Speaker 1: like there's no reason why you should. Please, I've been 29 00:01:54,840 --> 00:01:57,720 Speaker 1: menstruating for fifty years and I still don't understand it. 30 00:01:57,760 --> 00:02:02,680 Speaker 1: Please explain, Yeah, exactly. So, actually we have not gotten 31 00:02:02,680 --> 00:02:06,360 Speaker 1: an email, although we wouldn't know if we had, you know, 32 00:02:07,520 --> 00:02:09,799 Speaker 1: uh yeah, because our email servers down. Sorry if you've 33 00:02:09,840 --> 00:02:14,320 Speaker 1: been bounced everyone. Yeah, we're working on it. So we're 34 00:02:14,320 --> 00:02:18,800 Speaker 1: talking Bras, which is short for Brazier, which doesn't have 35 00:02:19,160 --> 00:02:21,880 Speaker 1: a definite origin as far as we know. We think 36 00:02:21,919 --> 00:02:25,800 Speaker 1: that it came about in the twentieth century, early twentieth century. 37 00:02:26,000 --> 00:02:28,280 Speaker 1: I think it first appeared in print in nine seven 38 00:02:28,400 --> 00:02:31,320 Speaker 1: or something like that, and that in French it means 39 00:02:31,360 --> 00:02:34,600 Speaker 1: one of two things. It means either arm covering, which 40 00:02:34,639 --> 00:02:38,520 Speaker 1: is I think derived from like medieval armor, French medieval armor, 41 00:02:38,680 --> 00:02:40,720 Speaker 1: I don't know. And then the other thing I saw 42 00:02:41,120 --> 00:02:45,680 Speaker 1: was a child's vest, which that to me is just lovely. 43 00:02:45,800 --> 00:02:47,799 Speaker 1: If that's what they're trying to say with the bra, 44 00:02:48,320 --> 00:02:50,840 Speaker 1: that it's like a child size vest that you wear 45 00:02:51,520 --> 00:02:56,959 Speaker 1: around your over your breasts. I love that idea. You 46 00:02:57,000 --> 00:03:00,440 Speaker 1: want to know something funny. For the first in minutes 47 00:03:00,480 --> 00:03:03,040 Speaker 1: researching this, this was put together by our pal Dave 48 00:03:03,080 --> 00:03:07,079 Speaker 1: brus I kept thinking, why is ruse Why does he 49 00:03:07,160 --> 00:03:09,360 Speaker 1: keep talking about brasseries? Why does he keep talking about 50 00:03:10,360 --> 00:03:13,880 Speaker 1: quaint little French restaurants. That's funny, It's very close. It 51 00:03:13,880 --> 00:03:18,079 Speaker 1: looks like Brazier. It does well yeah, yeah, um yeah 52 00:03:18,120 --> 00:03:21,200 Speaker 1: it does. I think if that I was just a 53 00:03:21,240 --> 00:03:24,440 Speaker 1: little further towards the end, we would be talking about 54 00:03:24,480 --> 00:03:28,639 Speaker 1: casual French restaurants, the t g I Fridays of France. Well, 55 00:03:28,639 --> 00:03:32,200 Speaker 1: that's that's better than my experience. For the first thirty minutes, 56 00:03:32,720 --> 00:03:38,320 Speaker 1: I was researching nothing but carbraws. Oh god, the Lebras, 57 00:03:38,360 --> 00:03:44,960 Speaker 1: remember those? No, I think there was a Lebra, which 58 00:03:45,000 --> 00:03:47,920 Speaker 1: was one of the big popular models at the time 59 00:03:47,960 --> 00:03:50,280 Speaker 1: for like Porsches and stuff like that. I don't remember 60 00:03:50,280 --> 00:03:53,280 Speaker 1: that at all. You know, my dad very stupidly bought 61 00:03:53,320 --> 00:03:55,320 Speaker 1: a Porsche when I was in high school. Oh no, 62 00:03:55,520 --> 00:03:59,680 Speaker 1: with that food truck money, with that big, big public 63 00:03:59,720 --> 00:04:03,600 Speaker 1: school teacher money. He went out, he went out and 64 00:04:03,600 --> 00:04:07,080 Speaker 1: bought a Porsche, and and surprised my mom and the 65 00:04:07,080 --> 00:04:11,040 Speaker 1: rest of the family. They sweet Porsche nine eleven, like 66 00:04:11,120 --> 00:04:13,560 Speaker 1: a new one that no one was allowed to like 67 00:04:13,720 --> 00:04:18,200 Speaker 1: breathe on. No, it wasn't new, but he he very 68 00:04:18,279 --> 00:04:21,200 Speaker 1: quickly went out and this is very my dad, And 69 00:04:21,240 --> 00:04:24,000 Speaker 1: like the next week he had like the Porsche is sad, 70 00:04:24,160 --> 00:04:28,960 Speaker 1: the Porsche glasses, the Porsche hat, and uh, we didn't 71 00:04:28,960 --> 00:04:30,680 Speaker 1: have that for very long. I think I drove it 72 00:04:31,800 --> 00:04:34,680 Speaker 1: one time, like around the block, and he was like, 73 00:04:35,320 --> 00:04:37,240 Speaker 1: and it was. They were not fun cards to drive. 74 00:04:37,240 --> 00:04:40,320 Speaker 1: They were very difficult to drive. Yeah. Yeah, They're all 75 00:04:40,360 --> 00:04:43,240 Speaker 1: about being in as one with the road and if 76 00:04:43,240 --> 00:04:45,720 Speaker 1: the road is not so great, then it's not not 77 00:04:45,839 --> 00:04:49,880 Speaker 1: very fun. Yeah. But I will say piggybacking on this story, Um, 78 00:04:49,960 --> 00:04:52,320 Speaker 1: I've been watching the TV show red Oaks. Have you 79 00:04:52,360 --> 00:04:54,680 Speaker 1: ever seen it? I have never even heard of it. 80 00:04:55,360 --> 00:04:57,680 Speaker 1: I had either It's It was an Amazon show that 81 00:04:57,760 --> 00:05:00,480 Speaker 1: ran for three seasons about sort of like Cat Shacky. 82 00:05:00,520 --> 00:05:02,120 Speaker 1: It's a kid who works at a tennis club in 83 00:05:02,160 --> 00:05:05,840 Speaker 1: the eighties and um, very very eighties show, and the 84 00:05:06,600 --> 00:05:12,680 Speaker 1: drug dealer drives this really sweet Porsche. Remember those? Is 85 00:05:12,680 --> 00:05:16,920 Speaker 1: that the one like the Lotus is free? Yeah? Well 86 00:05:16,960 --> 00:05:19,640 Speaker 1: it's yeah, the Risky Business car. Okay, I never saw 87 00:05:19,640 --> 00:05:23,400 Speaker 1: that movie. Oh really, yeah, dude, you need to see 88 00:05:23,480 --> 00:05:27,440 Speaker 1: Risky Business. Great movie. IM I've got a list going. 89 00:05:27,800 --> 00:05:31,440 Speaker 1: It's really good. It's really good. But anyway, the nine 90 00:05:31,480 --> 00:05:34,240 Speaker 1: eleven gets all the you know, all the headlines. But 91 00:05:34,640 --> 00:05:37,719 Speaker 1: that was so sweet, and I was like, man, I 92 00:05:37,720 --> 00:05:41,240 Speaker 1: wonder what you could get eighties fo I bet it's 93 00:05:41,279 --> 00:05:44,839 Speaker 1: not that much. And it looked it up how much? 94 00:05:45,600 --> 00:05:47,240 Speaker 1: Well there was a range like you can get one 95 00:05:47,320 --> 00:05:50,080 Speaker 1: that's in not greater shape for like twelve thousand dollars 96 00:05:50,800 --> 00:05:54,000 Speaker 1: or up to sixty grand for a cherry low mileage one. Right. 97 00:05:54,040 --> 00:05:56,680 Speaker 1: I think that's pretty much the same with all vincage cars. 98 00:05:56,920 --> 00:06:01,360 Speaker 1: I was looking at Pinto station wagons different ends of 99 00:06:01,400 --> 00:06:06,799 Speaker 1: the spectrum. There's about four or five mint condition Pinto 100 00:06:06,920 --> 00:06:12,440 Speaker 1: station wagons in existence that are really expensive. The rest 101 00:06:12,480 --> 00:06:16,440 Speaker 1: are exactly what you would expect. That's funny. So we're 102 00:06:16,440 --> 00:06:20,160 Speaker 1: talking bras today. Obviously we just wanted to get rid 103 00:06:20,200 --> 00:06:23,599 Speaker 1: of anybody who might benefit from listening to this, so 104 00:06:23,680 --> 00:06:27,840 Speaker 1: we talked about portions and stuff. Yeah, so the bras, 105 00:06:27,960 --> 00:06:30,599 Speaker 1: the modern bra has only been around for about a 106 00:06:30,640 --> 00:06:33,240 Speaker 1: hundred and fifty years. And Dave makes a really good 107 00:06:33,240 --> 00:06:35,800 Speaker 1: point of the fact that this thing that's only been 108 00:06:35,839 --> 00:06:38,840 Speaker 1: around for a hundred and fifty years has been one 109 00:06:38,880 --> 00:06:42,400 Speaker 1: of the most complicated garments in the history of the world. 110 00:06:42,440 --> 00:06:46,279 Speaker 1: I think, yeah, not necessarily in its designer manufacture, but 111 00:06:46,360 --> 00:06:52,280 Speaker 1: in its relation to society as a whole totally. So 112 00:06:52,360 --> 00:06:58,480 Speaker 1: you've got, um, apparently a completely and utter lack of bras. 113 00:06:58,480 --> 00:07:01,600 Speaker 1: But as women's ordered to play sports a little more, 114 00:07:02,279 --> 00:07:05,200 Speaker 1: it was okay for them to wear bras I think 115 00:07:05,200 --> 00:07:08,719 Speaker 1: in the twentieth century um, And in fact, it was 116 00:07:08,760 --> 00:07:12,560 Speaker 1: a woman who invented the sports braw Um two women actually, 117 00:07:12,600 --> 00:07:16,040 Speaker 1: I think in ninth queven Um. They invented what was 118 00:07:16,080 --> 00:07:19,440 Speaker 1: called the jog bra from two jock straps that they 119 00:07:19,480 --> 00:07:22,680 Speaker 1: put together. But what's you know, it's kind of a funny, 120 00:07:22,720 --> 00:07:28,520 Speaker 1: cute little origin story. But they ended up like revolutionizing sports, 121 00:07:28,560 --> 00:07:32,239 Speaker 1: Like women were allowed to play sports. I think Title 122 00:07:32,360 --> 00:07:35,200 Speaker 1: nine have been passed a couple of years before this, 123 00:07:35,800 --> 00:07:39,840 Speaker 1: But the fact is you couldn't play sports because there 124 00:07:39,880 --> 00:07:42,280 Speaker 1: wasn't much support out there for you. So to invent 125 00:07:42,320 --> 00:07:47,640 Speaker 1: the sports brawl was tantamount to introducing women in practice 126 00:07:47,720 --> 00:07:51,640 Speaker 1: into sports. It's pretty huge. It is in the history 127 00:07:51,680 --> 00:07:57,640 Speaker 1: of the brawl also incorporates um. Fashion Um. It incorporates 128 00:07:57,640 --> 00:08:00,560 Speaker 1: societal norms and how they changed, so did the bra, 129 00:08:02,040 --> 00:08:05,480 Speaker 1: how women changed over the years and UH and their 130 00:08:05,520 --> 00:08:09,960 Speaker 1: own rights over their own comfort in their own fashion, um, 131 00:08:10,000 --> 00:08:13,840 Speaker 1: taking back back um, and it really kind of everything 132 00:08:13,880 --> 00:08:17,080 Speaker 1: in between. The bra is a very complicated under garment, 133 00:08:17,160 --> 00:08:21,840 Speaker 1: and undergarment it is. It is very complicated. UM. What 134 00:08:21,960 --> 00:08:24,440 Speaker 1: I was hardened to see those that today apparently and 135 00:08:24,480 --> 00:08:29,600 Speaker 1: for the last several years, it's been all about comfort 136 00:08:30,080 --> 00:08:34,000 Speaker 1: and realness and finding like a brawl that fits. And 137 00:08:34,040 --> 00:08:37,520 Speaker 1: apparently I was very surprised to find this that that 138 00:08:37,600 --> 00:08:41,680 Speaker 1: has not been the norm that especially in America at least, 139 00:08:42,480 --> 00:08:47,000 Speaker 1: brawl makers have made like X number of sizes. And 140 00:08:47,040 --> 00:08:50,760 Speaker 1: if your breast didn't happen to fit the brawl that 141 00:08:50,840 --> 00:08:53,200 Speaker 1: was on you, there's something wrong with your body. Because 142 00:08:53,240 --> 00:08:56,000 Speaker 1: these are the standard sizes and this is what we're selling. 143 00:08:56,440 --> 00:08:58,960 Speaker 1: And so women have for a very long time had 144 00:08:59,120 --> 00:09:01,320 Speaker 1: a lot of women have had braws that just do 145 00:09:01,440 --> 00:09:05,000 Speaker 1: not fit them because they just can't find them in America. 146 00:09:05,080 --> 00:09:07,360 Speaker 1: And that's kind of led to this revolution in brawl 147 00:09:07,480 --> 00:09:11,720 Speaker 1: making and also braw sizing that has um allowed for 148 00:09:11,800 --> 00:09:16,880 Speaker 1: women to have much better, much more comfortable fits with bras. 149 00:09:16,960 --> 00:09:20,640 Speaker 1: And I'm just glad for that. Yeah, me too. Uh. 150 00:09:20,679 --> 00:09:25,640 Speaker 1: The average American woman supposedly owns six bras. Um there 151 00:09:25,640 --> 00:09:30,920 Speaker 1: are officially there are twenty different styles of bras that 152 00:09:31,000 --> 00:09:34,760 Speaker 1: you can buy. And there's this great quote here. It's 153 00:09:34,800 --> 00:09:38,360 Speaker 1: from a from a book called Uplift Colon the Bra 154 00:09:38,559 --> 00:09:43,480 Speaker 1: in America by Jane Farrell Beck and Colleen Gao, And 155 00:09:43,559 --> 00:09:47,040 Speaker 1: this sort of really pinpoints the um what you're trying 156 00:09:47,080 --> 00:09:50,079 Speaker 1: to do with the bra and why it's so tough 157 00:09:50,200 --> 00:09:53,120 Speaker 1: to get a great fit and one that really works 158 00:09:53,160 --> 00:10:00,280 Speaker 1: for everybody. Uh. Brasseries, Oh wait, braziers must do more 159 00:10:00,360 --> 00:10:02,800 Speaker 1: than fit a multitude of bodies. They must accommodate the 160 00:10:02,800 --> 00:10:05,480 Speaker 1: same body as it changes through the monthly cycle and 161 00:10:05,520 --> 00:10:07,880 Speaker 1: the life cycle. They must provide for movement of the 162 00:10:07,880 --> 00:10:11,160 Speaker 1: torso and arms in many directions without chafing or binding 163 00:10:11,160 --> 00:10:13,720 Speaker 1: without slipping out of position. And as if that were 164 00:10:13,800 --> 00:10:18,360 Speaker 1: not enough, braziers must retain their own structure throughout multiple 165 00:10:18,400 --> 00:10:22,600 Speaker 1: wearings and launderings, must not abraid in contact with clothing, 166 00:10:22,679 --> 00:10:26,080 Speaker 1: must remain as a rule, inconspicuous beneath the outer clothing 167 00:10:26,360 --> 00:10:29,360 Speaker 1: while harmonizing with a desired silhouette, and must be priced 168 00:10:29,360 --> 00:10:32,240 Speaker 1: to sell to many customers. There's no wonder that hundreds 169 00:10:32,240 --> 00:10:34,800 Speaker 1: of attempts have been made to design the ideal breast 170 00:10:34,800 --> 00:10:39,160 Speaker 1: supporter over the past one hundred and forty years that 171 00:10:39,200 --> 00:10:41,560 Speaker 1: says at all, It really does. It is a lot 172 00:10:41,640 --> 00:10:46,280 Speaker 1: more complicated than say, boxer shorts. Yeah, those are easy. 173 00:10:46,880 --> 00:10:49,520 Speaker 1: So um, there's also a lot of money to be 174 00:10:49,600 --> 00:10:52,120 Speaker 1: made in it. Um, just I saw just the sports 175 00:10:52,160 --> 00:10:55,800 Speaker 1: brawl industry alone is worth like seven billion dollars a year. 176 00:10:56,160 --> 00:10:59,240 Speaker 1: There's a lot of money made from braws and so 177 00:10:59,320 --> 00:11:03,600 Speaker 1: as a result, about six million of them mermaid every year. Um, 178 00:11:03,679 --> 00:11:07,480 Speaker 1: there's about twenty six thousand different bra patterns in existence. 179 00:11:07,600 --> 00:11:10,640 Speaker 1: When you said twenty different styles, that's like racer back 180 00:11:10,880 --> 00:11:15,160 Speaker 1: or demi cup. That like large category of brawl as 181 00:11:15,160 --> 00:11:18,240 Speaker 1: far as like different patterns and types of browsers, tens 182 00:11:18,240 --> 00:11:22,480 Speaker 1: of thousands of them, um, and each one has a 183 00:11:22,480 --> 00:11:26,320 Speaker 1: lot of different moving parts. I saw forty different parts 184 00:11:26,360 --> 00:11:30,719 Speaker 1: from straps, clasps, underwire, all that stuff. Um. And that 185 00:11:30,880 --> 00:11:34,880 Speaker 1: it takes months and months of dozens of people working 186 00:11:34,880 --> 00:11:38,600 Speaker 1: together to to create a new bra. It's not just 187 00:11:38,679 --> 00:11:41,880 Speaker 1: like a new thing. So there's a lot of thought 188 00:11:42,080 --> 00:11:45,679 Speaker 1: and time and effort and money going into braw production. 189 00:11:45,960 --> 00:11:49,000 Speaker 1: And then from what I've seen, there's virtually an equal 190 00:11:49,040 --> 00:11:52,840 Speaker 1: amount of time and effort and thought going into braw 191 00:11:53,040 --> 00:11:56,320 Speaker 1: purchasing too. From what I'm seeing, it's like not the 192 00:11:56,360 --> 00:11:59,560 Speaker 1: easiest thing in the world to buy a bra if 193 00:11:59,600 --> 00:12:01,959 Speaker 1: you want the brawl to be one that is your 194 00:12:02,000 --> 00:12:05,560 Speaker 1: new favorite. Yeah, did you uh? Did you have any 195 00:12:05,559 --> 00:12:07,839 Speaker 1: flashbacks of young Josh while you were researching this? So 196 00:12:07,960 --> 00:12:13,520 Speaker 1: like Sears catalog type of stuff, practicing, practicing unhooking bras 197 00:12:13,960 --> 00:12:17,840 Speaker 1: by wearing them myself, or simply you know, the eighties 198 00:12:17,880 --> 00:12:22,480 Speaker 1: was a generally more naive moment in time before the internet, 199 00:12:22,600 --> 00:12:26,200 Speaker 1: Like se seeing a lady in a bra leaning against 200 00:12:26,200 --> 00:12:30,760 Speaker 1: a tree was a pretty big deal. Yes, well should 201 00:12:30,800 --> 00:12:32,480 Speaker 1: we should we take a break and then dive into 202 00:12:32,480 --> 00:12:36,840 Speaker 1: the history. Yeah, let's let's I think it's a good idea. Okay, 203 00:12:36,880 --> 00:12:39,480 Speaker 1: we'll be right back with the history of the brasserie 204 00:12:39,600 --> 00:13:00,319 Speaker 1: right after this. Well, now we're on the road, Ivan 205 00:13:00,400 --> 00:13:02,880 Speaker 1: in your truck. Want to learn a thing or two 206 00:13:03,160 --> 00:13:12,560 Speaker 1: from Josh can Chuck you should know, all right? Okay, So, 207 00:13:12,600 --> 00:13:17,120 Speaker 1: as everybody knows, there was a battle between Otto von 208 00:13:17,240 --> 00:13:21,199 Speaker 1: tits Ling and Philippe Brazier over who invented the bra 209 00:13:22,240 --> 00:13:26,440 Speaker 1: and is um the great Bette Midler instructed all of 210 00:13:26,520 --> 00:13:30,040 Speaker 1: us we know who won that battle because we all 211 00:13:30,080 --> 00:13:33,880 Speaker 1: you wear a Brazier, not a Titsling. Was that a 212 00:13:33,880 --> 00:13:38,199 Speaker 1: Bette Midler? Bit is from beaches? Oh? I saw that 213 00:13:38,280 --> 00:13:40,320 Speaker 1: in the eighties when it came out, and not since then. 214 00:13:41,320 --> 00:13:43,360 Speaker 1: I don't think I've seen it since the eighties either, 215 00:13:43,400 --> 00:13:47,880 Speaker 1: But I guess that really really stuck with me. Yeah. 216 00:13:48,040 --> 00:13:50,959 Speaker 1: So the real first patents for the bra was filed 217 00:13:51,000 --> 00:13:55,720 Speaker 1: in eighteen sixty three. Um Brazier the the word. It 218 00:13:55,720 --> 00:13:59,200 Speaker 1: wasn't going till the twentieth century, But that wasn't the 219 00:13:59,200 --> 00:14:02,920 Speaker 1: first bra. Um Dave Sin even a photo with this research, 220 00:14:02,960 --> 00:14:07,640 Speaker 1: which is pretty great, of a Sicilian mosaic called bikini girls. 221 00:14:08,240 --> 00:14:11,000 Speaker 1: And if you look up bikini girls. Well, you're gonna 222 00:14:11,000 --> 00:14:12,520 Speaker 1: get a lot of results. But if you look up 223 00:14:13,080 --> 00:14:17,240 Speaker 1: Sicilian mosaic bikini girls, you will see a mosaic from 224 00:14:17,280 --> 00:14:20,880 Speaker 1: about four hundred to three hundred b C. That shows 225 00:14:20,960 --> 00:14:26,960 Speaker 1: these young athletic women wearing bikinis, clearly wearing what looks 226 00:14:27,000 --> 00:14:30,840 Speaker 1: like a bra or bikini top. But it's basically exactly 227 00:14:30,880 --> 00:14:34,400 Speaker 1: what pro beach volleyball players were today. Like, no joke, 228 00:14:34,600 --> 00:14:37,840 Speaker 1: it looks exactly like it, but strap less, right, yeah, 229 00:14:37,880 --> 00:14:39,840 Speaker 1: I think a lot of them were strapless stuff too. 230 00:14:39,920 --> 00:14:42,320 Speaker 1: And also there is short shorts like even with a 231 00:14:42,360 --> 00:14:44,560 Speaker 1: butterfly cut. If you look closely, they have a like 232 00:14:44,560 --> 00:14:47,840 Speaker 1: a that cutter on the side. Um, I mean like 233 00:14:47,880 --> 00:14:51,040 Speaker 1: it looks exactly like pro volleyball players. And this is 234 00:14:51,640 --> 00:14:56,160 Speaker 1: twenty four hundred years ago, so it seems like they 235 00:14:56,160 --> 00:15:01,880 Speaker 1: were wearing what's called an uh epodesmi or strophium depending 236 00:15:01,880 --> 00:15:04,640 Speaker 1: on whether you speak the Greek or the Latin. But 237 00:15:04,760 --> 00:15:08,280 Speaker 1: it's basically like um, like a cloth wrapped around and 238 00:15:08,320 --> 00:15:15,160 Speaker 1: then nodded in front to provide support during athletics. That's right. Boom, 239 00:15:15,240 --> 00:15:18,640 Speaker 1: So medieval times come along. There were European physicians who 240 00:15:18,680 --> 00:15:23,560 Speaker 1: were writing about something called breast bags. Uh. And there 241 00:15:23,600 --> 00:15:27,360 Speaker 1: was a medical text from hundred the royal surgeon in France, Uh, 242 00:15:27,680 --> 00:15:33,040 Speaker 1: Honoree de Mondeville said, some women insert two bags in 243 00:15:33,080 --> 00:15:37,440 Speaker 1: their dresses, adjusted to the breasts, fitting tight, and they 244 00:15:37,440 --> 00:15:41,640 Speaker 1: put them into them every morning and fastened them when 245 00:15:41,680 --> 00:15:45,560 Speaker 1: possible with a matching band, not a marching band. No, 246 00:15:45,800 --> 00:15:48,280 Speaker 1: that's that's sort of a bra and built in bra 247 00:15:49,440 --> 00:15:55,800 Speaker 1: or breast bag. Just say that ever again, Okay, I agreed, 248 00:15:56,120 --> 00:16:00,240 Speaker 1: So that's from undred, right, and then you would think, okay, well, 249 00:16:00,240 --> 00:16:03,400 Speaker 1: the things kind of started hard and fast from that 250 00:16:03,440 --> 00:16:07,440 Speaker 1: point on, and as far as history is concerned, no, 251 00:16:08,040 --> 00:16:14,160 Speaker 1: like about a hundred years later, the like all broad 252 00:16:14,240 --> 00:16:18,200 Speaker 1: technology was abandoned in favor of the corset. And that's 253 00:16:18,200 --> 00:16:21,680 Speaker 1: what we thought for a very long time until there 254 00:16:21,720 --> 00:16:23,480 Speaker 1: was a discovery in two thousand and eight, but it 255 00:16:23,520 --> 00:16:25,920 Speaker 1: wasn't publicized until I think two thousand and twelve or 256 00:16:25,920 --> 00:16:30,440 Speaker 1: fifteen that an archaeologist from the University of Innsbruck, Beatrix 257 00:16:30,520 --> 00:16:35,000 Speaker 1: newts Um I guarantee that's how her name is spelled, 258 00:16:35,200 --> 00:16:39,640 Speaker 1: or said she was excavating in Austrian castle, Langberg Castle, 259 00:16:40,200 --> 00:16:44,240 Speaker 1: and she found four medieval brawls that were six hudred 260 00:16:44,280 --> 00:16:47,040 Speaker 1: to seven hundred years old, made of linen. Do you 261 00:16:47,080 --> 00:16:49,400 Speaker 1: remember when this like this was news, This made the 262 00:16:49,480 --> 00:16:53,880 Speaker 1: rounds When you looked at this, this garment, you're like, 263 00:16:54,080 --> 00:16:57,320 Speaker 1: that is a brawl. Like it doesn't matter what context 264 00:16:57,360 --> 00:16:59,120 Speaker 1: do you have, It doesn't matter. You just show somebody 265 00:16:59,120 --> 00:17:02,200 Speaker 1: a picture of this without any prep or anything like 266 00:17:02,200 --> 00:17:03,760 Speaker 1: that and say what is this. They would say, well, 267 00:17:03,760 --> 00:17:06,280 Speaker 1: that's a brawl. You'd say, that's right, it's a seven 268 00:17:06,480 --> 00:17:08,760 Speaker 1: year old brawl that we did know existed. Like that 269 00:17:08,800 --> 00:17:11,359 Speaker 1: whole design. We had no idea that it existed because 270 00:17:11,560 --> 00:17:15,040 Speaker 1: we thought everything had gone. But basically from I'm sorry 271 00:17:15,040 --> 00:17:18,800 Speaker 1: to say this one more time, breast bags, two corsets, 272 00:17:19,119 --> 00:17:21,480 Speaker 1: and that that there was no transition, but in fact, 273 00:17:21,760 --> 00:17:24,760 Speaker 1: there was a transition to the modern brawl that was 274 00:17:24,800 --> 00:17:29,640 Speaker 1: abandoned in favor of the corset. Um quite unfortunately. Really yeah, 275 00:17:29,640 --> 00:17:31,359 Speaker 1: and there was even that. They even found a picture 276 00:17:31,480 --> 00:17:33,480 Speaker 1: there of a thirteen year old boy with the brawl 277 00:17:33,520 --> 00:17:36,200 Speaker 1: in his head saying he was Mickey Mouse. That's right. 278 00:17:36,600 --> 00:17:40,760 Speaker 1: So that was proof. So we covered the corset, like 279 00:17:40,800 --> 00:17:42,479 Speaker 1: you said, in our full length episode, so you can 280 00:17:42,520 --> 00:17:45,440 Speaker 1: go listen to that. But um, very briefly, the corset. 281 00:17:45,720 --> 00:17:50,399 Speaker 1: The word means corpus in Latin for body, and women 282 00:17:50,440 --> 00:17:54,439 Speaker 1: would wear these corsets that were um, they had wood 283 00:17:54,560 --> 00:17:58,159 Speaker 1: or bone, later on that had steel, and it would 284 00:17:58,760 --> 00:18:01,800 Speaker 1: basically shape their torso it would sense that waist in 285 00:18:02,280 --> 00:18:05,199 Speaker 1: and it would flatten their breast. And they were very restrictive. 286 00:18:05,240 --> 00:18:08,400 Speaker 1: They were very painful, and they did actual real damage 287 00:18:08,440 --> 00:18:11,000 Speaker 1: to their bodies and at times, oh yeah, like they 288 00:18:11,040 --> 00:18:14,639 Speaker 1: had trouble digesting, had trouble breathing. Um, you remember, you 289 00:18:14,680 --> 00:18:18,359 Speaker 1: could train your waist to be to stay that small. 290 00:18:18,440 --> 00:18:20,480 Speaker 1: We talked a lot about this in the corset episode. 291 00:18:20,760 --> 00:18:24,680 Speaker 1: But but the big problem with corsets, aside from all that, 292 00:18:25,200 --> 00:18:27,840 Speaker 1: is that they supported the breast from the bottom up. 293 00:18:28,760 --> 00:18:31,960 Speaker 1: And the thing that really differentiated braws from everything else 294 00:18:32,080 --> 00:18:34,879 Speaker 1: up to that point was that they went the other way. 295 00:18:34,920 --> 00:18:37,640 Speaker 1: They used the They harnessed the power of the shoulder 296 00:18:38,240 --> 00:18:42,479 Speaker 1: to hold the breasts up from beneath, not push them up, 297 00:18:42,520 --> 00:18:46,720 Speaker 1: but hold them suspend them. Um, almost like a pair 298 00:18:46,760 --> 00:18:52,000 Speaker 1: of breast bags hanging down over your shoulder. There you 299 00:18:52,040 --> 00:18:55,200 Speaker 1: go again. I can't help myself now I've been told 300 00:18:55,280 --> 00:18:59,720 Speaker 1: not to do something. These are the great episodes where 301 00:18:59,720 --> 00:19:03,320 Speaker 1: I just sometimes like to sit back and watching dig 302 00:19:03,320 --> 00:19:06,119 Speaker 1: into a big giant hole turn into a thirteen year 303 00:19:06,160 --> 00:19:10,040 Speaker 1: old boy with the Sears catalog. So this was going 304 00:19:10,080 --> 00:19:13,680 Speaker 1: on the course. It's were terrible. Women hated them, and 305 00:19:13,760 --> 00:19:15,920 Speaker 1: by the mid nineteenth century, like you said, they said, 306 00:19:15,920 --> 00:19:19,480 Speaker 1: you got these strong shoulders, why don't we use those? Uh? 307 00:19:19,680 --> 00:19:23,800 Speaker 1: Like the next that's right, um. And the first modern 308 00:19:23,880 --> 00:19:26,080 Speaker 1: bra patent was filed in eighteen sixty three by a 309 00:19:26,080 --> 00:19:30,280 Speaker 1: guy named Lumen Chapman, and he was from or he 310 00:19:30,320 --> 00:19:32,959 Speaker 1: was living at least in Camden, New Jersey, and he 311 00:19:33,040 --> 00:19:37,320 Speaker 1: had this very first over the shoulder designed uh. And 312 00:19:37,359 --> 00:19:39,080 Speaker 1: it was tightened in the back like a corset, but 313 00:19:39,119 --> 00:19:41,520 Speaker 1: it was softer. It was made of stretchy fabric, and 314 00:19:41,560 --> 00:19:44,680 Speaker 1: it had these cups. Uh. They were called breast puffs 315 00:19:45,160 --> 00:19:48,280 Speaker 1: in the in the patent for the extra support and comfort. 316 00:19:48,320 --> 00:19:52,960 Speaker 1: I think that is radically better than breast bags. He 317 00:19:53,040 --> 00:19:57,200 Speaker 1: said it again. So Luman Chapman. Strangely enough, his design 318 00:19:57,280 --> 00:20:01,359 Speaker 1: did not take off, although he does have the first patent. UM. 319 00:20:01,480 --> 00:20:06,760 Speaker 1: But a woman named Hermany Cadole, great name. She created 320 00:20:06,840 --> 00:20:09,800 Speaker 1: something um that was basically like a corset, but it 321 00:20:09,880 --> 00:20:12,520 Speaker 1: was a corset cut in two and the top half 322 00:20:12,640 --> 00:20:16,239 Speaker 1: very strongly resembled a modern bra, and she called it 323 00:20:16,320 --> 00:20:20,680 Speaker 1: the libyan etra or well being um, and her stuff 324 00:20:21,040 --> 00:20:23,480 Speaker 1: still didn't quite take off, I think because she was 325 00:20:23,920 --> 00:20:27,439 Speaker 1: married to The corsets still the general course of design, 326 00:20:27,720 --> 00:20:31,120 Speaker 1: which made sense because at the time, up until the 327 00:20:31,160 --> 00:20:34,520 Speaker 1: early twentieth century, if you didn't wear a corset, you 328 00:20:34,560 --> 00:20:38,280 Speaker 1: were basically advertising that you were you had loose morals. 329 00:20:38,320 --> 00:20:40,040 Speaker 1: So the course it was just that whether you hated 330 00:20:40,080 --> 00:20:43,000 Speaker 1: courses with all of your your might, and a lot 331 00:20:43,000 --> 00:20:45,439 Speaker 1: of women did, you still had to wear them just 332 00:20:45,480 --> 00:20:49,360 Speaker 1: to be socially acceptable. So it would take, as far 333 00:20:49,400 --> 00:20:54,280 Speaker 1: as legend goes uh, a very um, free spirited, very 334 00:20:54,320 --> 00:20:59,200 Speaker 1: wealthy socialite named Mary Phelps Jacobs to basically say nuts 335 00:20:59,240 --> 00:21:02,320 Speaker 1: to that, I'm tired of these course it's there there 336 00:21:02,320 --> 00:21:06,280 Speaker 1: those whale bones stays or protruding through this kind of 337 00:21:06,480 --> 00:21:08,520 Speaker 1: sheer dress that I want to wear to this dance. 338 00:21:08,880 --> 00:21:12,280 Speaker 1: Let me try something else. And she apparently instructed one 339 00:21:12,320 --> 00:21:14,520 Speaker 1: of her maids, because again she was a wealthy socialite, 340 00:21:14,920 --> 00:21:18,840 Speaker 1: to um to make what we would consider the first 341 00:21:18,880 --> 00:21:23,320 Speaker 1: modern brawl out of some silk handkerchiefs and ribbon. Yeah, 342 00:21:23,359 --> 00:21:26,240 Speaker 1: she was only nineteen. Um, we should point out she 343 00:21:26,320 --> 00:21:29,159 Speaker 1: moved to Paris later on and changed her name to uh, 344 00:21:29,480 --> 00:21:33,000 Speaker 1: is it CARESSA Crosby? I think so or Caress I'm 345 00:21:33,000 --> 00:21:36,359 Speaker 1: not sure if you pronounce that last either, but that 346 00:21:36,440 --> 00:21:39,200 Speaker 1: was her her final name. So Crosby had this idea 347 00:21:39,240 --> 00:21:42,600 Speaker 1: when she was nineteen, and it was before a an 348 00:21:42,600 --> 00:21:45,760 Speaker 1: event that she was going to a debutante ball and 349 00:21:45,960 --> 00:21:50,240 Speaker 1: she called it the Backless Brazier and people at the 350 00:21:50,240 --> 00:21:53,760 Speaker 1: party loved it. I imagine women especially loved it. And 351 00:21:53,800 --> 00:21:56,160 Speaker 1: she got a patent for this thing in nineteen fourteen 352 00:21:56,840 --> 00:22:00,000 Speaker 1: and very unwisely sold the idea for a mere fifteen 353 00:22:00,080 --> 00:22:04,520 Speaker 1: hundred bucks to Warner Brothers Corset Company. Yeah, who turned 354 00:22:04,520 --> 00:22:07,280 Speaker 1: around in the next thirty years made ten thousand times 355 00:22:07,280 --> 00:22:11,879 Speaker 1: that amount from that patent. So it's a about thirty 356 00:22:11,880 --> 00:22:15,480 Speaker 1: eight grand that she was paid today for the patent, 357 00:22:15,520 --> 00:22:17,639 Speaker 1: and they made about two and twenty five million dollars 358 00:22:17,680 --> 00:22:20,439 Speaker 1: in today's money off of it. But she was rich anyway, 359 00:22:20,520 --> 00:22:22,320 Speaker 1: right in bed. Yeah, she was rich anyway, And she 360 00:22:22,400 --> 00:22:25,240 Speaker 1: was a super interesting person from what I saw. She 361 00:22:25,800 --> 00:22:29,879 Speaker 1: basically any um famous author today that was writing in 362 00:22:29,920 --> 00:22:33,480 Speaker 1: the twenties, she was like real good friends with and 363 00:22:33,600 --> 00:22:35,920 Speaker 1: she herself wrote to I think she had a publishing 364 00:22:35,920 --> 00:22:40,159 Speaker 1: house called black son Um. But she wrote for a 365 00:22:40,200 --> 00:22:46,200 Speaker 1: while pornography on commission from a Oklahoma oil man who 366 00:22:46,200 --> 00:22:51,520 Speaker 1: couldn't get enough of her stuff. Like that was one 367 00:22:51,560 --> 00:22:54,040 Speaker 1: of the many things that she she did in her life. 368 00:22:54,080 --> 00:22:58,640 Speaker 1: She wrote pornography amazing. So World War One turns out 369 00:22:58,680 --> 00:23:00,640 Speaker 1: to be a good thing, uh if you're a woman, 370 00:23:00,720 --> 00:23:04,919 Speaker 1: because steel is in short supply. The US joins the 371 00:23:04,920 --> 00:23:07,560 Speaker 1: war and says, you know what, we gotta have all 372 00:23:07,600 --> 00:23:11,000 Speaker 1: the steel in this country go toward war munitions and 373 00:23:11,000 --> 00:23:15,359 Speaker 1: battleships and stuff. And American women said, oh great, because 374 00:23:15,400 --> 00:23:18,040 Speaker 1: you know what has steel, my corset. Let's get rid 375 00:23:18,080 --> 00:23:21,480 Speaker 1: of it and ditch these things for good. And elastic 376 00:23:21,480 --> 00:23:25,000 Speaker 1: fabrics started coming into the market. Latex came into the market, 377 00:23:25,280 --> 00:23:27,960 Speaker 1: and so all of a sudden, American women could finally 378 00:23:27,960 --> 00:23:30,760 Speaker 1: get rid of the corset, uh, in favor of this 379 00:23:30,880 --> 00:23:34,879 Speaker 1: new uh, this new invention called the brazier. And of 380 00:23:34,920 --> 00:23:36,879 Speaker 1: course we don't want you to be too comfortable, ladies. 381 00:23:37,280 --> 00:23:39,159 Speaker 1: You might want to at least put a girdle on 382 00:23:39,520 --> 00:23:42,240 Speaker 1: just to keep everything nice and cinched in, which is 383 00:23:42,280 --> 00:23:48,439 Speaker 1: basically like Hermony Cadell's um two piece corset. But whatever, 384 00:23:48,920 --> 00:23:53,840 Speaker 1: patriotism freed them from that that um social expectation of 385 00:23:53,880 --> 00:23:56,080 Speaker 1: having to wear a corset, which is pretty great. But 386 00:23:56,320 --> 00:23:59,800 Speaker 1: I saw that the steel that the course it's freed 387 00:23:59,880 --> 00:24:04,239 Speaker 1: up equaled twenty eight thousand tons, enough to make two 388 00:24:04,280 --> 00:24:10,679 Speaker 1: battleships in World War One. That's a lot of corset steel. Yeah, 389 00:24:10,800 --> 00:24:16,960 Speaker 1: so this led to like a complete revolution in undergarments 390 00:24:17,000 --> 00:24:21,880 Speaker 1: for women. Right. So in the twenties, um the one 391 00:24:21,920 --> 00:24:24,719 Speaker 1: of the first bras was basically there was a company 392 00:24:24,760 --> 00:24:32,200 Speaker 1: called boische Form which held the breasts down and back 393 00:24:33,000 --> 00:24:37,320 Speaker 1: back into the left. Wait, what was it called boische 394 00:24:37,359 --> 00:24:41,679 Speaker 1: Form b o y s h Form, And from what 395 00:24:41,760 --> 00:24:46,080 Speaker 1: I can tell, they were basically saying boyish form, but 396 00:24:46,119 --> 00:24:49,159 Speaker 1: they shortened it by removing the eye and changed it 397 00:24:49,240 --> 00:24:53,640 Speaker 1: to boiche for like they'll never know, right, no one 398 00:24:53,640 --> 00:24:56,560 Speaker 1: will ever get this trickery. But there was because of 399 00:24:56,560 --> 00:25:00,560 Speaker 1: that flapper style was very much slight and boy ish. 400 00:25:00,600 --> 00:25:02,760 Speaker 1: But then along came a company in the late twenties 401 00:25:02,800 --> 00:25:06,960 Speaker 1: called maiden Form, and they named themselves maiden Form to 402 00:25:07,040 --> 00:25:09,920 Speaker 1: kind of contradict boiche Form because one of their big 403 00:25:09,960 --> 00:25:13,240 Speaker 1: things was, hey, man, let's let's not be ashamed of 404 00:25:13,280 --> 00:25:15,640 Speaker 1: these boobs and try to hide them. Let's accentuate these 405 00:25:15,680 --> 00:25:19,439 Speaker 1: things in Boy did they ever Yeah, I mean in 406 00:25:19,480 --> 00:25:22,040 Speaker 1: the World War Two and the age of the big 407 00:25:22,119 --> 00:25:25,840 Speaker 1: buxom Hollywood bombshell era, people like Jane Russell, uh, then 408 00:25:25,840 --> 00:25:28,719 Speaker 1: in the fifties with Marilyn Monroe, and it's all this 409 00:25:28,920 --> 00:25:31,280 Speaker 1: you know, sort of male ideal at the time. Is 410 00:25:31,280 --> 00:25:33,280 Speaker 1: is what we're getting at is the bras sort of 411 00:25:33,320 --> 00:25:36,639 Speaker 1: followed suit. Um, but when these women came on the scene, 412 00:25:37,119 --> 00:25:39,360 Speaker 1: that's when if you look at TV shows from back 413 00:25:39,400 --> 00:25:43,160 Speaker 1: then or advertisements, you see these bras that were very pointy, 414 00:25:43,320 --> 00:25:46,119 Speaker 1: and I think they even called them bullet bras or 415 00:25:46,160 --> 00:25:49,520 Speaker 1: torpedo bras. And that was sort of all the rage, 416 00:25:49,600 --> 00:25:53,359 Speaker 1: just because the the sort of I mean, Hollywood is 417 00:25:53,359 --> 00:25:55,320 Speaker 1: always sort of driving fashion in that way, and it 418 00:25:55,359 --> 00:25:58,879 Speaker 1: certainly did back then because tweaky coming along in the 419 00:25:58,920 --> 00:26:03,440 Speaker 1: sixties are very sort of slim, androgynous. Look. Um, all 420 00:26:03,480 --> 00:26:06,600 Speaker 1: of a sudden in the sixties, bras were being thrown 421 00:26:06,600 --> 00:26:08,479 Speaker 1: in the trash can. They're like, we don't need bras 422 00:26:08,520 --> 00:26:11,520 Speaker 1: at all. Yeah, And then um, there was a guy 423 00:26:11,640 --> 00:26:14,320 Speaker 1: a designer who is an avant garde designer named Rudy 424 00:26:14,359 --> 00:26:18,119 Speaker 1: gern Reich, and he came up with um, the no 425 00:26:18,320 --> 00:26:22,919 Speaker 1: Bra in nineteen four, which is basically like what you 426 00:26:22,920 --> 00:26:25,600 Speaker 1: would consider a brawl today. It's it's meant to just 427 00:26:25,720 --> 00:26:28,480 Speaker 1: kind of be there and be supportive, but also kind 428 00:26:28,520 --> 00:26:33,040 Speaker 1: of fade into the background, which huh, like a quiet 429 00:26:33,119 --> 00:26:36,800 Speaker 1: friend exactly. Um. But that's like the antithesis of the 430 00:26:36,840 --> 00:26:39,600 Speaker 1: torpedo or bullet brawl, which was would take your eye 431 00:26:39,840 --> 00:26:42,720 Speaker 1: clean out if you got too close to it. But 432 00:26:42,840 --> 00:26:45,320 Speaker 1: this is you can kind of see like we've gone 433 00:26:45,359 --> 00:26:49,080 Speaker 1: from twenties where boy form was or boiche form was 434 00:26:49,119 --> 00:26:52,840 Speaker 1: all the rage and to the exact opposite, to back 435 00:26:52,880 --> 00:26:55,200 Speaker 1: to the twenties, and then it kind of swung back 436 00:26:55,280 --> 00:27:01,080 Speaker 1: toward you know, um, large busty, popping out kind of 437 00:27:01,119 --> 00:27:03,359 Speaker 1: thing even more than before. Whereas because that was not 438 00:27:03,400 --> 00:27:06,000 Speaker 1: covered by a sweater which torpedoes, that was all about 439 00:27:06,040 --> 00:27:11,040 Speaker 1: accentuating the boobs upward and to the left. Um. And 440 00:27:11,080 --> 00:27:15,880 Speaker 1: then the wonder Bra kind of really helped move that along. 441 00:27:16,119 --> 00:27:18,240 Speaker 1: And what was really interesting is I remember when the 442 00:27:18,240 --> 00:27:21,480 Speaker 1: Wonder Bral came out in America, it was in the nineties, 443 00:27:21,960 --> 00:27:25,919 Speaker 1: But it turns out that in the far off land 444 00:27:26,440 --> 00:27:30,159 Speaker 1: of Canada it had been invented thirty years before. It 445 00:27:30,280 --> 00:27:32,960 Speaker 1: just took thirty years to get down to America and 446 00:27:33,000 --> 00:27:36,440 Speaker 1: become poverty. Isn't that weird? Yeah, that is totally weird. 447 00:27:37,240 --> 00:27:40,040 Speaker 1: And Canadians are too nice to insist, like, by the way, 448 00:27:40,720 --> 00:27:43,240 Speaker 1: we have a better bra up here, right, And then 449 00:27:43,320 --> 00:27:45,959 Speaker 1: now things have swung back again to where they're like, 450 00:27:46,119 --> 00:27:48,159 Speaker 1: do you even need a bra? And a lot of 451 00:27:48,240 --> 00:27:50,160 Speaker 1: people are like, I don't think you do. It's kind 452 00:27:50,200 --> 00:27:54,280 Speaker 1: of a personal preference. Yeah, it certainly can be. But 453 00:27:54,320 --> 00:28:00,520 Speaker 1: also I think there's still very much a stigma. Yeah, yeah, absolutely, 454 00:28:00,800 --> 00:28:03,520 Speaker 1: it's true. There's just no arguing that right now. No. 455 00:28:03,680 --> 00:28:05,520 Speaker 1: I mean, if you go, if you're a woman and 456 00:28:05,520 --> 00:28:09,640 Speaker 1: you go waltzing into a conference meeting at your business 457 00:28:09,760 --> 00:28:14,119 Speaker 1: and your and you're not wearing a bra, then someone's 458 00:28:14,119 --> 00:28:17,399 Speaker 1: going to say something. I guarantee you exactly. Yes. But 459 00:28:18,000 --> 00:28:21,159 Speaker 1: I think also even if you even if somebody didn't 460 00:28:21,160 --> 00:28:24,760 Speaker 1: say something, or it was okay with everybody else, from 461 00:28:24,800 --> 00:28:30,080 Speaker 1: what I can tell, there's a certain psychological um security 462 00:28:30,080 --> 00:28:32,720 Speaker 1: blanket aspect to wearing a brawl. If that's what you've 463 00:28:32,720 --> 00:28:35,639 Speaker 1: been raised to do to wear a bra, and to 464 00:28:35,720 --> 00:28:39,040 Speaker 1: not do that would take a real psychological shift in 465 00:28:39,160 --> 00:28:42,200 Speaker 1: how you feel and how how secure you feel without it. 466 00:28:42,640 --> 00:28:45,600 Speaker 1: And I was reading about training bras because I didn't 467 00:28:45,600 --> 00:28:47,360 Speaker 1: feel like I was enough of a creep as it 468 00:28:47,440 --> 00:28:52,120 Speaker 1: is you're like boy. But from what I was reading 469 00:28:52,160 --> 00:28:57,280 Speaker 1: about training bras, they even if the the girl doesn't 470 00:28:57,400 --> 00:29:01,560 Speaker 1: need a brawl yet for any real purpose, it provides 471 00:29:01,600 --> 00:29:05,880 Speaker 1: like some kind of psychological thing that they're like, Okay, 472 00:29:05,960 --> 00:29:09,120 Speaker 1: I'm keeping up with my peers who actually be or 473 00:29:09,160 --> 00:29:12,240 Speaker 1: I'm going to like the eighth grade dance or probably 474 00:29:12,240 --> 00:29:14,280 Speaker 1: say sixth grade dance or something, and I want to 475 00:29:14,320 --> 00:29:16,080 Speaker 1: wear this dress, but it's gonna look weird if I'm 476 00:29:16,120 --> 00:29:18,400 Speaker 1: not wearing a bra. So I need a brawl so so. 477 00:29:18,480 --> 00:29:21,719 Speaker 1: And I think that kind of psychology continues on well 478 00:29:21,760 --> 00:29:26,280 Speaker 1: into adulthood too, so that it would be weird, feel 479 00:29:26,280 --> 00:29:28,440 Speaker 1: weird to not wear a bra if that's what you've 480 00:29:28,440 --> 00:29:31,040 Speaker 1: done your whole life. Yeah, And I think it also 481 00:29:31,120 --> 00:29:35,120 Speaker 1: has to do with your comfort level with your with 482 00:29:35,160 --> 00:29:39,959 Speaker 1: your breast siye um, you know, not to get too personal, 483 00:29:40,040 --> 00:29:42,920 Speaker 1: but like if I had a dime for every time 484 00:29:42,960 --> 00:29:45,840 Speaker 1: Emily was like, you gotta go get the delivery food 485 00:29:45,880 --> 00:29:50,520 Speaker 1: at the door because I'm not wearing a bra um 486 00:29:50,560 --> 00:29:53,520 Speaker 1: and you know, Emily has bigger boobs. So there I 487 00:29:53,560 --> 00:29:56,800 Speaker 1: said it. She might be more comfortable if she had 488 00:29:56,840 --> 00:30:00,720 Speaker 1: smaller breasts. Um, but I don't know. I'm gonna go 489 00:30:00,720 --> 00:30:04,040 Speaker 1: home and ask her. Though, Okay, I feel like we should, 490 00:30:04,080 --> 00:30:11,000 Speaker 1: um sit in silence for five minutes. So you mentioned 491 00:30:11,040 --> 00:30:14,120 Speaker 1: maiden form. Uh, well, we'll get to this later. But 492 00:30:14,200 --> 00:30:18,000 Speaker 1: they were um they were founded in nine by William 493 00:30:18,080 --> 00:30:22,960 Speaker 1: and Ida Rosenthal, who invented or introduced at least the 494 00:30:23,040 --> 00:30:26,920 Speaker 1: letter based cup sizing system. But um, we'll get to 495 00:30:27,000 --> 00:30:30,000 Speaker 1: that weird bit of voodoo in a minute, because I 496 00:30:30,040 --> 00:30:33,360 Speaker 1: still have no idea what's going on there. But in 497 00:30:34,640 --> 00:30:38,160 Speaker 1: actually it wasn't. In a year from nineteen sixty three 498 00:30:38,720 --> 00:30:41,680 Speaker 1: they had a very very successful print ad campaign called 499 00:30:41,760 --> 00:30:45,720 Speaker 1: I Dream, which you can go look up online, and 500 00:30:45,760 --> 00:30:48,400 Speaker 1: these ads which were very racy at the time. Of course, 501 00:30:48,440 --> 00:30:52,760 Speaker 1: we're women doing things topless with just their bra on. 502 00:30:52,920 --> 00:30:56,239 Speaker 1: They would have on like a regular uh skirt that 503 00:30:56,280 --> 00:31:00,000 Speaker 1: you would wear in that era, but no top, no blouse, 504 00:31:00,520 --> 00:31:03,080 Speaker 1: and that they were dreaming. One lady was dreaming of 505 00:31:03,080 --> 00:31:05,320 Speaker 1: being a firefighter and she was fighting fighting a fire 506 00:31:05,400 --> 00:31:09,040 Speaker 1: with with no shirt on. Or um I dreamed I 507 00:31:09,080 --> 00:31:11,640 Speaker 1: went back to school in my maiden form, Bra, and 508 00:31:11,680 --> 00:31:14,520 Speaker 1: it's a woman in her brought a grammar school desk. 509 00:31:15,200 --> 00:31:17,520 Speaker 1: Or I dreamed I won the election in my maiden 510 00:31:17,600 --> 00:31:22,880 Speaker 1: form Bra. She's taking the stage on election night. And 511 00:31:23,160 --> 00:31:26,920 Speaker 1: beyond these being and old advertisements are all funny and 512 00:31:26,960 --> 00:31:30,520 Speaker 1: awful in every way, but beyond this being funny and awful, 513 00:31:30,600 --> 00:31:33,880 Speaker 1: it truly is kind of gross that what they're showing 514 00:31:33,920 --> 00:31:37,520 Speaker 1: are things that are dreams for these women, like having 515 00:31:37,560 --> 00:31:40,320 Speaker 1: a regular job and things that they may not have 516 00:31:40,360 --> 00:31:43,000 Speaker 1: been allowed to do at the time. Yeah. So but 517 00:31:43,120 --> 00:31:46,160 Speaker 1: in at the time, like, yes, they were trying to 518 00:31:46,160 --> 00:31:48,840 Speaker 1: sell their brawls, and yes the there was like a 519 00:31:48,880 --> 00:31:52,320 Speaker 1: certain amount of sex appeal to the whole campaign. But 520 00:31:52,520 --> 00:31:56,280 Speaker 1: in their defense, like this is a very like progressive, 521 00:31:56,440 --> 00:32:00,280 Speaker 1: liberating ad campaign. It was conceived by three women. Yeah, 522 00:32:00,680 --> 00:32:03,000 Speaker 1: and on one hand, and also it's not like they 523 00:32:03,000 --> 00:32:05,800 Speaker 1: were like ha ha, you couldn't possibly hold public office 524 00:32:05,800 --> 00:32:08,960 Speaker 1: because you're a woman. It was like like it was 525 00:32:09,040 --> 00:32:11,440 Speaker 1: showing that women dream of this kind of stuff, that 526 00:32:11,480 --> 00:32:13,840 Speaker 1: they want to do this kind of thing, and that 527 00:32:14,000 --> 00:32:16,200 Speaker 1: at least in their dreams, they're capable of doing this, 528 00:32:16,600 --> 00:32:19,720 Speaker 1: rather than we can't even talk about that. It's so preposterous, 529 00:32:19,720 --> 00:32:22,400 Speaker 1: we couldn't even possibly create an ad campaign. So it 530 00:32:22,520 --> 00:32:26,000 Speaker 1: was kind of like progressive in that sense. It's in 531 00:32:26,080 --> 00:32:29,840 Speaker 1: retrospect that it's really cringe e. But really what you're cringing, 532 00:32:30,040 --> 00:32:32,640 Speaker 1: It's not like maiden Form was making fun of women 533 00:32:33,320 --> 00:32:35,720 Speaker 1: for not being able to to do these things. It's 534 00:32:35,720 --> 00:32:38,920 Speaker 1: more an indictment of society for them being restricted from 535 00:32:38,960 --> 00:32:42,240 Speaker 1: these things at the time. Yeah, that that's This is 536 00:32:42,240 --> 00:32:43,640 Speaker 1: one of these definitely where you could come at it 537 00:32:43,640 --> 00:32:46,960 Speaker 1: from a lot of angles and have opinions about it. Um, 538 00:32:47,000 --> 00:32:50,840 Speaker 1: but we should read they had a contest in uh 539 00:32:51,040 --> 00:32:54,800 Speaker 1: with the public about new dream ideas and the winner 540 00:32:54,840 --> 00:32:57,920 Speaker 1: from ninety seven and Dave God bless you for finding 541 00:32:57,920 --> 00:33:02,080 Speaker 1: this was I dreamed I danced the hornpipe with Sindbad 542 00:33:02,160 --> 00:33:06,680 Speaker 1: the sailor. Don't you know what that means? That's another 543 00:33:06,720 --> 00:33:08,840 Speaker 1: thing you can approach from a bunch of different angles. 544 00:33:09,920 --> 00:33:12,920 Speaker 1: I think we should approach a message break and then 545 00:33:12,960 --> 00:33:17,000 Speaker 1: we'll talk about the the wacky world of brass eyzing 546 00:33:17,160 --> 00:33:37,719 Speaker 1: right after this. Well, now we're on the road driving 547 00:33:37,800 --> 00:33:40,360 Speaker 1: in your Chuck, want to learn a thing or two 548 00:33:40,600 --> 00:33:46,920 Speaker 1: from Josh can Chuck. It's stuff you should know, all right, 549 00:33:49,600 --> 00:33:52,600 Speaker 1: all right, Chuck. So, one thing that I've read is 550 00:33:52,640 --> 00:33:57,120 Speaker 1: that American braws don't fit um and that there's a 551 00:33:57,160 --> 00:34:02,200 Speaker 1: reason for that, something like there's a statistic that of women, 552 00:34:03,040 --> 00:34:06,560 Speaker 1: American women at least are wearing brawls that don't fit. 553 00:34:06,760 --> 00:34:09,360 Speaker 1: And supposedly that's kind of made up and based on 554 00:34:09,400 --> 00:34:12,359 Speaker 1: anecdotal evidence, but it's been bandied about for so long 555 00:34:12,440 --> 00:34:15,920 Speaker 1: that people take it as gospel. But regardless of whatever 556 00:34:15,960 --> 00:34:19,200 Speaker 1: the statistic may or may not be, American braws are 557 00:34:19,280 --> 00:34:23,200 Speaker 1: known for not fitting. And it's because American bra manufacturers 558 00:34:23,239 --> 00:34:28,320 Speaker 1: have basically said, we've created this standard measuring scale and 559 00:34:28,800 --> 00:34:32,320 Speaker 1: it just as economically efficient for us to mass produce 560 00:34:33,040 --> 00:34:36,040 Speaker 1: you know, this size to this size, and if you 561 00:34:36,120 --> 00:34:39,279 Speaker 1: happen to fall outside of that size, your s O 562 00:34:39,520 --> 00:34:42,879 Speaker 1: L and it's your fault. There's something wrong with your 563 00:34:42,920 --> 00:34:49,120 Speaker 1: body for not adhering to the standard norm body size norm. 564 00:34:49,160 --> 00:34:51,640 Speaker 1: This is largely becoming a relic of the past, but 565 00:34:51,760 --> 00:34:54,840 Speaker 1: it's still from what I can tell, very much present. 566 00:34:54,880 --> 00:34:58,120 Speaker 1: When you go braw shopping. Yeah, and and you know, 567 00:34:59,200 --> 00:35:01,680 Speaker 1: I've I've heard this plaint from Emily over the years, 568 00:35:01,719 --> 00:35:04,279 Speaker 1: and uh and a lot of women that, yeah, it's 569 00:35:04,280 --> 00:35:06,040 Speaker 1: tough to find a braw that really fits well and 570 00:35:06,080 --> 00:35:09,360 Speaker 1: feels good and does everything it's supposed to do. And 571 00:35:09,560 --> 00:35:11,840 Speaker 1: then that's why when you find one, you know, you 572 00:35:11,960 --> 00:35:15,920 Speaker 1: order like six of them. But there are these days 573 00:35:15,960 --> 00:35:18,480 Speaker 1: before we get into the sizing. UM that is changing 574 00:35:18,480 --> 00:35:22,480 Speaker 1: some now with these more bespoke companies UM that have 575 00:35:22,719 --> 00:35:27,120 Speaker 1: more custom custom made, tailored to your size kind of things. 576 00:35:27,480 --> 00:35:29,359 Speaker 1: And I wonder why it took that long for someone 577 00:35:29,360 --> 00:35:33,240 Speaker 1: to think outside the box and challenge, challenge big brazier 578 00:35:33,960 --> 00:35:37,680 Speaker 1: and say, hey, you're doing it wrong. I bet there's 579 00:35:37,719 --> 00:35:42,120 Speaker 1: a lot of money to be made from bespoke braziers. Yeah, 580 00:35:42,360 --> 00:35:45,319 Speaker 1: from what I understand, there is. And although it's just 581 00:35:45,440 --> 00:35:48,920 Speaker 1: now happening in the US, apparently it happened I believe 582 00:35:49,000 --> 00:35:52,319 Speaker 1: back in the nineties in the UK with UM a 583 00:35:52,400 --> 00:35:56,799 Speaker 1: movement called braw fitting one word, where it's basically like, look, 584 00:35:56,840 --> 00:35:59,960 Speaker 1: two measurements is not enough to to create a perfect brawl. 585 00:36:00,239 --> 00:36:02,880 Speaker 1: You need a bunch of different measurements under different conditions. 586 00:36:03,080 --> 00:36:05,239 Speaker 1: You need to take your shirt and brawl all the 587 00:36:05,239 --> 00:36:07,880 Speaker 1: way off. We need to get in there and um, 588 00:36:07,920 --> 00:36:10,480 Speaker 1: but when we're done, you're going to have a well 589 00:36:10,560 --> 00:36:13,880 Speaker 1: fitting brawl. And it's just now catching on in the 590 00:36:14,000 --> 00:36:18,160 Speaker 1: United States. And what's surprising is that you know it's 591 00:36:18,200 --> 00:36:21,080 Speaker 1: just now catching on. But this, this technique in the 592 00:36:21,200 --> 00:36:24,280 Speaker 1: sizing standard that we use here in the United States, 593 00:36:24,719 --> 00:36:27,520 Speaker 1: goes back to the I think the twenties, if not 594 00:36:27,640 --> 00:36:32,879 Speaker 1: the thirties. Yeah, yeah, is when they found it made 595 00:36:32,880 --> 00:36:36,000 Speaker 1: in for him and introduced this cup sizing. And I'm 596 00:36:36,000 --> 00:36:38,960 Speaker 1: not going to pretend to fully understand this, but I 597 00:36:39,040 --> 00:36:41,800 Speaker 1: can read, Oh you got it. Yeah, yeah, you go ahead, 598 00:36:41,800 --> 00:36:43,919 Speaker 1: though I want to hear your too. No, no, no, 599 00:36:44,040 --> 00:36:46,719 Speaker 1: because that when what will happen is I'll read and 600 00:36:46,760 --> 00:36:50,479 Speaker 1: then you'll do it again in your own words. And 601 00:36:50,480 --> 00:36:53,359 Speaker 1: then this episode is fifteen minutes longer than it should be. 602 00:36:53,520 --> 00:36:57,400 Speaker 1: All Right, you got my number, and my number happens 603 00:36:57,440 --> 00:37:02,160 Speaker 1: to be thirty four. See. So the cup system is 604 00:37:02,200 --> 00:37:07,160 Speaker 1: what it's called. It consists of two measurements and the 605 00:37:07,160 --> 00:37:11,560 Speaker 1: difference between them. So the first measurement is the overbust, 606 00:37:12,120 --> 00:37:17,640 Speaker 1: which is the circumference of your chest all the way 607 00:37:17,680 --> 00:37:23,080 Speaker 1: around your body across the nipples. That's your overbust measurement, right, Okay, Now, 608 00:37:23,200 --> 00:37:27,120 Speaker 1: if you'll also measure right below the breasts all the 609 00:37:27,120 --> 00:37:30,120 Speaker 1: way around your body, that's your underbust. And if you 610 00:37:30,200 --> 00:37:32,440 Speaker 1: subtract those two, you're going to come up with a 611 00:37:32,520 --> 00:37:35,399 Speaker 1: difference in inches or centimeters depending on where you are 612 00:37:35,400 --> 00:37:38,960 Speaker 1: in the world. And you can use that as part 613 00:37:38,960 --> 00:37:40,680 Speaker 1: of a handy table to say, oh, there's a three 614 00:37:40,719 --> 00:37:43,680 Speaker 1: inch difference. That means that I'm a C cup, right, 615 00:37:44,160 --> 00:37:46,760 Speaker 1: because that's where the letter comes from. Right. The difference 616 00:37:46,800 --> 00:37:51,480 Speaker 1: between your underbust and your overbust generates some knowledge about 617 00:37:51,480 --> 00:37:53,680 Speaker 1: the volume that your breasts are going to take up, 618 00:37:53,680 --> 00:37:59,719 Speaker 1: which is your cup size. Generates knowledge exactly, so that 619 00:38:00,040 --> 00:38:04,000 Speaker 1: underbust measurement is also used. And the that's the number 620 00:38:04,120 --> 00:38:06,520 Speaker 1: that comes before it. So if you're a thirty four C, 621 00:38:06,800 --> 00:38:09,960 Speaker 1: that means your chest is thirty four inches around at 622 00:38:09,960 --> 00:38:14,359 Speaker 1: the rib cage under your breasts. And then if you're 623 00:38:14,400 --> 00:38:16,840 Speaker 1: a C that means that there's a three inch difference. 624 00:38:16,920 --> 00:38:20,520 Speaker 1: That means that you are thirty seven inches around your 625 00:38:20,600 --> 00:38:23,400 Speaker 1: chest at the nipples, and so you'd be a thirty 626 00:38:23,440 --> 00:38:26,839 Speaker 1: four C and that those two measurements are supposedly like 627 00:38:28,200 --> 00:38:30,759 Speaker 1: all you need to come up with a fitting braw 628 00:38:31,160 --> 00:38:34,799 Speaker 1: but apparently that's just not true. Yeah, I mean that 629 00:38:34,840 --> 00:38:37,680 Speaker 1: all makes sense. Um. I think the thing that confused 630 00:38:37,680 --> 00:38:40,919 Speaker 1: me is the sister sizing. I understand that too. Thing. 631 00:38:41,239 --> 00:38:43,480 Speaker 1: Uh So if you have a thirty six C and 632 00:38:43,520 --> 00:38:46,839 Speaker 1: a thirty four C brazier, that's not the same cup 633 00:38:46,920 --> 00:38:50,200 Speaker 1: size because a thirty four C is the only true C. 634 00:38:51,040 --> 00:38:52,800 Speaker 1: So if you want to go up a band size 635 00:38:52,800 --> 00:38:55,239 Speaker 1: but not the cup size, you buy a thirty six 636 00:38:55,280 --> 00:38:58,040 Speaker 1: B or thirty eight A. So the volume of the 637 00:38:58,080 --> 00:39:02,000 Speaker 1: cup size is relative to this or conference of the band. Yeah. 638 00:39:02,120 --> 00:39:03,920 Speaker 1: I mean it's as simple as that. I think the 639 00:39:04,000 --> 00:39:07,160 Speaker 1: problem the breakdown is is that this sister sizing thing 640 00:39:07,640 --> 00:39:11,080 Speaker 1: has not been widely publicized to women, and so that 641 00:39:11,160 --> 00:39:13,760 Speaker 1: they think like, well, if the band is a little 642 00:39:13,800 --> 00:39:17,560 Speaker 1: tight and I'm a thirty six C, that I need 643 00:39:17,600 --> 00:39:20,680 Speaker 1: to go up to a thirty eight C. And that's 644 00:39:20,719 --> 00:39:23,160 Speaker 1: just not the case. Yeah. In music, you want to 645 00:39:23,200 --> 00:39:26,719 Speaker 1: type band and braziers you don't. Well, Supposedly, part of 646 00:39:26,760 --> 00:39:30,359 Speaker 1: that brofitting trend that started in the UK is that 647 00:39:30,600 --> 00:39:35,000 Speaker 1: UM suggests that the tight band is the key to 648 00:39:35,120 --> 00:39:37,000 Speaker 1: a good fitting brawl, that that's where most of your 649 00:39:37,000 --> 00:39:40,240 Speaker 1: support comes, and that most women opt for a band 650 00:39:40,440 --> 00:39:43,600 Speaker 1: size that's a little too loose. But the point is 651 00:39:43,880 --> 00:39:46,239 Speaker 1: your cup volume does not go up when you go 652 00:39:46,360 --> 00:39:48,960 Speaker 1: up a band size. It doesn't have to. So that 653 00:39:49,040 --> 00:39:52,360 Speaker 1: means that a thirty four C, if you go down 654 00:39:52,440 --> 00:39:54,960 Speaker 1: and band size, you would go up and cup size 655 00:39:55,160 --> 00:39:57,040 Speaker 1: and your cup size would stay the same. So the 656 00:39:57,040 --> 00:39:59,000 Speaker 1: thirty four C is the same as the thirty two D, 657 00:39:59,560 --> 00:40:02,080 Speaker 1: and then the other way, a thirty four C is 658 00:40:02,120 --> 00:40:04,440 Speaker 1: the same as the thirty six B. And once you 659 00:40:04,520 --> 00:40:08,319 Speaker 1: understand the sister sizing thing, then you can actually use 660 00:40:08,440 --> 00:40:11,880 Speaker 1: this two measurement standard to find a brawl that actually 661 00:40:11,920 --> 00:40:16,279 Speaker 1: fits better. That's right. And if you're wondering how this 662 00:40:16,360 --> 00:40:20,600 Speaker 1: all works, it works with uh with bra fitting models. 663 00:40:21,400 --> 00:40:24,799 Speaker 1: There are women that get paid money to go in 664 00:40:25,200 --> 00:40:27,840 Speaker 1: and get fit for thousands and thousands of bras and 665 00:40:27,840 --> 00:40:31,360 Speaker 1: to give feedback. And this all start well, didn't completely 666 00:40:31,360 --> 00:40:33,799 Speaker 1: start there, but in the nineteen seventies there was a 667 00:40:33,840 --> 00:40:38,280 Speaker 1: singer named Dorothy Gallaghan from New York answered an ad 668 00:40:38,320 --> 00:40:41,600 Speaker 1: for brofitting model and they said, you know what, I 669 00:40:41,680 --> 00:40:44,719 Speaker 1: know this sounds sexist, and we probably even though it's 670 00:40:44,760 --> 00:40:47,279 Speaker 1: the seventies. Shouldn't be saying this in an office, but 671 00:40:47,440 --> 00:40:50,640 Speaker 1: you have the perfect thirty four B s and that's 672 00:40:50,640 --> 00:40:54,000 Speaker 1: the standard size which we're designing our bras on. So 673 00:40:54,080 --> 00:40:58,560 Speaker 1: for almost twenty years, Dorothy Gallaghan was the model in 674 00:40:58,640 --> 00:41:02,040 Speaker 1: New York in the Lingerie district that would work ten eleven, 675 00:41:02,080 --> 00:41:05,840 Speaker 1: twelve hour days trying on thousands and thousands of bras 676 00:41:05,840 --> 00:41:08,480 Speaker 1: and giving her feedback so they could go back to 677 00:41:08,520 --> 00:41:11,840 Speaker 1: the sewing machine and redo it. Yeah, because that's the 678 00:41:11,880 --> 00:41:14,399 Speaker 1: other part of the problem with bras that don't necessarily fit, 679 00:41:14,680 --> 00:41:18,200 Speaker 1: in addition to not making larger sizes and cup volumes 680 00:41:18,200 --> 00:41:21,640 Speaker 1: and smaller sizes and cup volumes like they're based around 681 00:41:21,760 --> 00:41:25,360 Speaker 1: one woman's pair of breasts, and her breasts became the 682 00:41:25,400 --> 00:41:28,480 Speaker 1: standard for the brawl industry in the twentieth century, so 683 00:41:28,520 --> 00:41:31,440 Speaker 1: that if you have if you could create a bra 684 00:41:32,160 --> 00:41:35,120 Speaker 1: that fit Dorothy Gallaghan correctly as a thirty or four B, 685 00:41:35,560 --> 00:41:39,480 Speaker 1: you could use that to basically grow out from either way. 686 00:41:39,520 --> 00:41:42,000 Speaker 1: That's right. So that's a that's a real problem for 687 00:41:42,040 --> 00:41:44,279 Speaker 1: women who have different shapes and sizes, and it's really 688 00:41:44,280 --> 00:41:46,680 Speaker 1: sad to me to think that they were told for 689 00:41:46,800 --> 00:41:49,520 Speaker 1: decades that you know, if you're broad doesn't fit, it's 690 00:41:49,560 --> 00:41:56,120 Speaker 1: something something's wrong with your body. Not exactly. Well, here's 691 00:41:56,120 --> 00:41:59,200 Speaker 1: the thing too, it's not just breast size. It's that 692 00:41:59,320 --> 00:42:02,319 Speaker 1: you know, how how how big your back is and 693 00:42:02,360 --> 00:42:06,520 Speaker 1: how like the braw it holds the breast the cups do. 694 00:42:06,640 --> 00:42:08,760 Speaker 1: But you know, it has to do with your shoulders 695 00:42:08,760 --> 00:42:11,120 Speaker 1: in your back and your armpits and everything else. Like 696 00:42:11,239 --> 00:42:15,040 Speaker 1: there's so many nuances to everybody's body, men and women 697 00:42:15,080 --> 00:42:18,600 Speaker 1: that I mean, I think until recently they were trying 698 00:42:18,640 --> 00:42:22,160 Speaker 1: to do the best they could, but it was pretty narrow, uh, 699 00:42:22,400 --> 00:42:24,840 Speaker 1: the options that women had. Yeah, I get the impression 700 00:42:24,880 --> 00:42:26,560 Speaker 1: that they were not trying to do the best that 701 00:42:26,600 --> 00:42:29,120 Speaker 1: they could. That they basically said, when we release a 702 00:42:29,120 --> 00:42:32,560 Speaker 1: new brawl, it comes in these sizes, Well, doing the 703 00:42:32,560 --> 00:42:36,240 Speaker 1: best they could for a huge industry that had to satisfy, 704 00:42:36,600 --> 00:42:39,240 Speaker 1: you know, tens of millions of different kind of bodies, 705 00:42:39,320 --> 00:42:42,160 Speaker 1: Like they were kind of hand strung. You can't have 706 00:42:42,600 --> 00:42:45,799 Speaker 1: FO fifty brass sizes and manufacture on that scale. Yeah, 707 00:42:45,960 --> 00:42:48,400 Speaker 1: you can't mask manufacture. But I think that's what's being proven, 708 00:42:48,440 --> 00:42:52,160 Speaker 1: Like you're saying, by this new bespoke revolution and you 709 00:42:52,280 --> 00:42:54,640 Speaker 1: just you can't get that big, although now you can 710 00:42:54,640 --> 00:42:57,000 Speaker 1: get that big because it's a bespoke and because you 711 00:42:57,040 --> 00:43:01,000 Speaker 1: can say, hey, uh, download our app and take these 712 00:43:01,000 --> 00:43:03,720 Speaker 1: measurements using your phone and upload it and then we'll 713 00:43:03,760 --> 00:43:06,280 Speaker 1: just custom make some braws for you. And I also 714 00:43:06,360 --> 00:43:11,840 Speaker 1: read that um Poland makes really really good fitting braws 715 00:43:12,080 --> 00:43:13,680 Speaker 1: as well. I read it. I think it was a 716 00:43:13,680 --> 00:43:16,760 Speaker 1: New York Times article about interesting and the author traveled 717 00:43:16,760 --> 00:43:19,560 Speaker 1: to Poland to verify this herself, and she said she 718 00:43:19,600 --> 00:43:22,399 Speaker 1: didn't find the perfect brawl, but she came away with 719 00:43:22,440 --> 00:43:25,160 Speaker 1: like four or five bras that were awfully close, way 720 00:43:25,200 --> 00:43:28,839 Speaker 1: closer than she'd ever had before. It's funny, after all 721 00:43:28,840 --> 00:43:31,319 Speaker 1: these years, I still remember to not put a bra 722 00:43:31,520 --> 00:43:34,640 Speaker 1: in a dryer because of the movie had big in 723 00:43:34,719 --> 00:43:38,080 Speaker 1: the angry inch. I don't remember that part now. I 724 00:43:38,120 --> 00:43:40,439 Speaker 1: never thought that's why I don't remember that. It's great 725 00:43:40,920 --> 00:43:43,400 Speaker 1: John Cameron Mitchell, who also a friend of Movie Crush. 726 00:43:43,440 --> 00:43:46,560 Speaker 1: He's a friend of Knowles. He played head Vig and 727 00:43:46,680 --> 00:43:49,439 Speaker 1: you know, created the character and directed the film. But 728 00:43:49,719 --> 00:43:53,560 Speaker 1: there's a scene where he's uh, he's screaming, do not 729 00:43:53,840 --> 00:43:59,239 Speaker 1: put a bra and a dryer. It's warps And I 730 00:43:59,239 --> 00:44:01,440 Speaker 1: guess that's true, because ever since then I've been like, 731 00:44:01,880 --> 00:44:03,799 Speaker 1: I don't know. If I'm doing laundry, I should not 732 00:44:03,800 --> 00:44:05,920 Speaker 1: put a braw in a dryer. It does do some 733 00:44:06,000 --> 00:44:08,480 Speaker 1: weird things to it. Although you can also put it 734 00:44:08,480 --> 00:44:10,440 Speaker 1: in a laundry bag, and I think that keeps it 735 00:44:10,560 --> 00:44:13,359 Speaker 1: from like wrapping around stuff, which makes it a lot 736 00:44:14,200 --> 00:44:17,680 Speaker 1: lasts longer. You can't put it in a dryer. Oh right, yeah, 737 00:44:17,719 --> 00:44:24,160 Speaker 1: like when a bra like collects everything else in its wake. Exactly. Yeah, So, um, 738 00:44:24,320 --> 00:44:29,879 Speaker 1: I don't think we can not talk about Victoria's Secret. Man, 739 00:44:29,920 --> 00:44:31,359 Speaker 1: if I had a dime for every time you said 740 00:44:31,400 --> 00:44:34,200 Speaker 1: that to me, or is many dumb, dumb guys call 741 00:44:34,280 --> 00:44:40,080 Speaker 1: it Victoria's Secrets? Yeah, dummies. So Victoria's Secret actually started 742 00:44:40,120 --> 00:44:44,000 Speaker 1: out husband and wife um founded it in the seventies 743 00:44:44,320 --> 00:44:47,439 Speaker 1: in the San Francisco area because the husband had gone 744 00:44:47,480 --> 00:44:49,840 Speaker 1: to like the department store to buy laundry for his 745 00:44:49,880 --> 00:44:53,000 Speaker 1: wife and was treated like a scale for it. Right, 746 00:44:53,520 --> 00:44:55,680 Speaker 1: even in San Francisco in the seventies, I guess, so, 747 00:44:56,239 --> 00:44:59,080 Speaker 1: all right, department stores have always been a certain way 748 00:44:59,120 --> 00:45:02,880 Speaker 1: no matter where you're right, So he said, well, we 749 00:45:02,960 --> 00:45:05,440 Speaker 1: need to create like a lingerie store that's made for 750 00:45:05,560 --> 00:45:07,800 Speaker 1: men to go by for women, and that's what they created, 751 00:45:07,880 --> 00:45:12,520 Speaker 1: was Victoria's Secret, and um it was semi successful. And 752 00:45:12,560 --> 00:45:16,840 Speaker 1: then they sold to a guy named Leslie Wexman. I 753 00:45:16,880 --> 00:45:20,640 Speaker 1: believe it was Wexman who had founded the limited and 754 00:45:20,840 --> 00:45:22,839 Speaker 1: um he turned he took it. I think he bought 755 00:45:22,840 --> 00:45:25,960 Speaker 1: it for a million dollars and within two decades it 756 00:45:26,040 --> 00:45:30,040 Speaker 1: was worth two billion dollars. And um, the guy who 757 00:45:30,160 --> 00:45:32,280 Speaker 1: founded it with his wife, they ended up getting divorced 758 00:45:32,520 --> 00:45:35,719 Speaker 1: and he he um died, broke and jumped from the 759 00:45:35,719 --> 00:45:41,120 Speaker 1: Golden gate Bridge. Sadly enough. Wow, But Victoria's Secret dominated 760 00:45:41,880 --> 00:45:46,680 Speaker 1: the um the braw industry in the United States for many, 761 00:45:46,760 --> 00:45:49,719 Speaker 1: many decades until very recently when it was overthrown by 762 00:45:49,719 --> 00:45:54,200 Speaker 1: women who said enough, well it's funny, you know. Roy 763 00:45:54,320 --> 00:45:57,560 Speaker 1: Raymond said, you know what we need is a store 764 00:45:57,600 --> 00:46:00,319 Speaker 1: where men can go in and buy sexy lingerie for 765 00:46:00,360 --> 00:46:03,120 Speaker 1: their wives. And what he failed to hear was the 766 00:46:03,160 --> 00:46:06,200 Speaker 1: sound of tens of millions of women across the country saying, no, 767 00:46:06,360 --> 00:46:09,960 Speaker 1: you don't right. Well, that's what that's what um, Leslie, 768 00:46:10,040 --> 00:46:12,759 Speaker 1: I think it's Wexman. That's what he figured out was 769 00:46:12,840 --> 00:46:15,359 Speaker 1: that this this thing was a good idea, but they 770 00:46:15,400 --> 00:46:17,800 Speaker 1: had missed the mark and that they were marketing towards 771 00:46:17,920 --> 00:46:21,000 Speaker 1: men and they were completely isolating women because he said, 772 00:46:21,040 --> 00:46:24,799 Speaker 1: like these Victorious secret stores were lit with like, you know, 773 00:46:24,960 --> 00:46:27,840 Speaker 1: weird kind of reddish lighting and there were velvet couches 774 00:46:27,880 --> 00:46:32,560 Speaker 1: and oriental rugs. And he said it wasn't this was 775 00:46:32,600 --> 00:46:35,399 Speaker 1: like in the in the early seventies and or late 776 00:46:35,440 --> 00:46:38,200 Speaker 1: seventies and early eighties. Yeah, that's what I'm talking, Okay, 777 00:46:38,200 --> 00:46:40,080 Speaker 1: all right, So he said, man, I would have loved 778 00:46:40,120 --> 00:46:42,600 Speaker 1: to seen this. He said, they were they were Victorian, 779 00:46:42,719 --> 00:46:46,719 Speaker 1: not like a Victorian um uh foyer. They were like 780 00:46:46,760 --> 00:46:50,560 Speaker 1: a Victorian brothel basically, and it was like just chasing 781 00:46:50,600 --> 00:46:54,960 Speaker 1: women away, attracting men, but women by you know, underwear 782 00:46:54,960 --> 00:46:57,719 Speaker 1: for themselves way more than their husbands do. And so 783 00:46:57,840 --> 00:47:00,000 Speaker 1: he kind of revamped it a little bit and turned 784 00:47:00,160 --> 00:47:03,760 Speaker 1: it into something that women felt comfortable and actually wanted 785 00:47:03,800 --> 00:47:07,279 Speaker 1: to go into. Yeah, it's interesting. According to that book 786 00:47:07,360 --> 00:47:11,279 Speaker 1: Uplift that we mentioned earlier, Uh, despite Victoria's Secret in 787 00:47:11,280 --> 00:47:15,239 Speaker 1: its history, UH, women have really been key to the 788 00:47:15,280 --> 00:47:18,480 Speaker 1: development of bras in the United States. I think over 789 00:47:18,560 --> 00:47:22,680 Speaker 1: twelve hundred u S patents have been awarded for braws 790 00:47:22,760 --> 00:47:26,279 Speaker 1: between eighteen sixty three and nineteen sixty nine, and half 791 00:47:26,320 --> 00:47:30,160 Speaker 1: of those have been held by women. And in the industry, uh, 792 00:47:30,200 --> 00:47:33,920 Speaker 1: they have always held pretty important positions and been well 793 00:47:33,960 --> 00:47:41,600 Speaker 1: regarded designers and managers, UM specialists, merchandizing, UM, promotional product managers. 794 00:47:42,160 --> 00:47:45,080 Speaker 1: It is one industry where it seems that has not 795 00:47:45,280 --> 00:47:48,839 Speaker 1: been Here's a product for women run entirely by men, 796 00:47:50,080 --> 00:47:54,240 Speaker 1: and rightfully so I would say, yeah, absolutely so. UM. 797 00:47:54,280 --> 00:47:57,080 Speaker 1: There is also a very famous legend as far as 798 00:47:57,120 --> 00:48:04,440 Speaker 1: Bras go, which is the burning of Bras at night demonstration. No, 799 00:48:04,640 --> 00:48:07,120 Speaker 1: it's a myth. There was. There was, in fact a 800 00:48:07,200 --> 00:48:11,560 Speaker 1: demonstration outside of Miss America pageant in Atlantic City in night. 801 00:48:11,920 --> 00:48:16,640 Speaker 1: It was the brainchild of Carol hannish Um who helped 802 00:48:16,680 --> 00:48:20,600 Speaker 1: basically at this moment give birth to the second wave feminism. 803 00:48:20,640 --> 00:48:23,600 Speaker 1: And they actually had a trash can that said freedom 804 00:48:23,680 --> 00:48:26,880 Speaker 1: trash can and women threw stuff into it that they 805 00:48:26,920 --> 00:48:32,399 Speaker 1: considered like shackles of the patriarchy, like false eyelashes, bras lingerie, 806 00:48:32,520 --> 00:48:35,120 Speaker 1: that kind of stuff. But there was no burning. That 807 00:48:35,239 --> 00:48:39,080 Speaker 1: came from a reporter who suggested that they burn it 808 00:48:39,480 --> 00:48:42,000 Speaker 1: as a nod to the burning of draft cards, but 809 00:48:42,040 --> 00:48:44,560 Speaker 1: no one actually burned this stuff, but it became kind 810 00:48:44,560 --> 00:48:47,759 Speaker 1: of set in stone as is true, even though it 811 00:48:47,800 --> 00:48:52,719 Speaker 1: really wasn't. That's right, big fat. And then lastly, chuck, i' 812 00:48:52,760 --> 00:48:56,480 Speaker 1: got one extra thing. You're ready? Ready? Do you have 813 00:48:56,520 --> 00:49:00,760 Speaker 1: anything else? I don't? Do you need to are a brawl? 814 00:49:01,320 --> 00:49:07,279 Speaker 1: It's a long standing question and apparently the answer is no, 815 00:49:07,880 --> 00:49:10,560 Speaker 1: at least as far as a study in France, a 816 00:49:10,600 --> 00:49:13,279 Speaker 1: fifteen year study of three women I think they are 817 00:49:13,320 --> 00:49:17,680 Speaker 1: aged eighteen to thirty five, and the study found that 818 00:49:17,719 --> 00:49:21,880 Speaker 1: women who did not wear bras developed more muscle muscle 819 00:49:21,920 --> 00:49:25,960 Speaker 1: tissue in their breasts, ostensibly to provide support that the 820 00:49:26,320 --> 00:49:30,799 Speaker 1: brawl wasn't there to provide, and that by proxy, if 821 00:49:30,880 --> 00:49:35,280 Speaker 1: you did wear a brawl, your muscle or the muscles 822 00:49:35,280 --> 00:49:37,839 Speaker 1: in your breasts were less prone to develop and thus 823 00:49:37,920 --> 00:49:40,840 Speaker 1: you would have um more likely to have breasts that 824 00:49:40,960 --> 00:49:44,799 Speaker 1: sag or pendulouar breasts than you would have if you 825 00:49:44,840 --> 00:49:47,319 Speaker 1: didn't wear a brawl, kind of like you're making your 826 00:49:47,320 --> 00:49:51,160 Speaker 1: breast sink or swim by not wearing a braw. So 827 00:49:51,800 --> 00:49:54,600 Speaker 1: it's just one study, but it is pretty pretty um 828 00:49:54,640 --> 00:49:58,240 Speaker 1: surprising that they found basically the opposite of conventional wisdom, 829 00:49:58,280 --> 00:50:00,400 Speaker 1: because most people say if you don't wear braw, your 830 00:50:00,440 --> 00:50:04,360 Speaker 1: breast will get saggy, and that's apparently not true. Interesting, 831 00:50:04,600 --> 00:50:07,280 Speaker 1: And I also ran across a weird question on Google. 832 00:50:07,760 --> 00:50:11,920 Speaker 1: You know it has like suggested searches what happens if 833 00:50:11,960 --> 00:50:18,600 Speaker 1: we squeeze breast? I don't know. I didn't even bother 834 00:50:18,680 --> 00:50:23,200 Speaker 1: to look. Just the question itself was good enough. Oh man, 835 00:50:23,960 --> 00:50:26,279 Speaker 1: do you got anything else? I got nothing else. What 836 00:50:26,400 --> 00:50:29,440 Speaker 1: about the bro or the man's ear? Oh yeah, I 837 00:50:29,480 --> 00:50:32,520 Speaker 1: can't forget the brou Well, since we said bro, it's 838 00:50:32,600 --> 00:50:38,919 Speaker 1: time for listener mail everybody. I'm gonna call this more 839 00:50:38,960 --> 00:50:41,640 Speaker 1: on the days. Hey, guys, love the show. Thanks for 840 00:50:41,680 --> 00:50:44,160 Speaker 1: all you do. It's especially meaningful in these crazy times. 841 00:50:44,520 --> 00:50:47,440 Speaker 1: I'm currently hanging out in northern Japan on a trip 842 00:50:47,480 --> 00:50:52,040 Speaker 1: that changed from a between chops snowboarding sabbatical in December. Too. Well, 843 00:50:52,080 --> 00:50:55,000 Speaker 1: I guess I live here for now, so you're bating. 844 00:50:55,040 --> 00:50:56,319 Speaker 1: This is not a bad place to be. I would 845 00:50:56,320 --> 00:50:59,399 Speaker 1: imagine it's good for you, Adam. I'm sure you guys 846 00:50:59,400 --> 00:51:01,920 Speaker 1: get a tumul got a ton of similar emails to this, 847 00:51:02,000 --> 00:51:04,200 Speaker 1: But in the day's episode you mentioned the type of 848 00:51:04,239 --> 00:51:07,799 Speaker 1: toilet with a sink sprayer attachment nearby, and my experience 849 00:51:07,800 --> 00:51:10,680 Speaker 1: this is a super common thing in households and many 850 00:51:10,760 --> 00:51:14,719 Speaker 1: lower budget hotel accommodations in the Philippines and other Southeast 851 00:51:14,719 --> 00:51:18,040 Speaker 1: Asian countries. It is awesome and commonly referred to as 852 00:51:18,360 --> 00:51:22,439 Speaker 1: the bum gun by foreign travelers and expats. I don't 853 00:51:22,440 --> 00:51:25,160 Speaker 1: know the etymology of bum gun, so I'm not sure 854 00:51:25,160 --> 00:51:27,520 Speaker 1: if that term has been adopted domestically in various bum 855 00:51:27,520 --> 00:51:32,759 Speaker 1: a gun enthusiast countries. But like one ring or Spidy's abilities, 856 00:51:33,080 --> 00:51:36,080 Speaker 1: that has great power and must be wielded carefully. So 857 00:51:36,239 --> 00:51:40,279 Speaker 1: bum gun wisely, my friends, that is from Adam takes 858 00:51:40,280 --> 00:51:42,640 Speaker 1: a lot Adam uh and best of luck to you 859 00:51:42,719 --> 00:51:46,600 Speaker 1: in your new home. Uh. Hang tight, buddy, things will 860 00:51:46,600 --> 00:51:49,239 Speaker 1: pass eventually. If you want to get in touch with 861 00:51:49,320 --> 00:51:51,600 Speaker 1: us like Adam did and talk about bum guns or 862 00:51:51,719 --> 00:51:55,359 Speaker 1: brawls or what have you, you can email send us 863 00:51:55,360 --> 00:52:02,560 Speaker 1: an email to stuff Podcasts How Stuff Works dot com. 864 00:52:00,920 --> 00:52:04,400 Speaker 1: Yo Stuff You Should Know is a production of iHeart 865 00:52:04,440 --> 00:52:07,359 Speaker 1: Radio's How Stuff Works. For more podcasts for my heart Radio, 866 00:52:07,480 --> 00:52:10,120 Speaker 1: visit the iHeart Radio app, Apple Podcasts, or wherever you 867 00:52:10,160 --> 00:52:14,480 Speaker 1: listen to your favorite shows, h