1 00:00:15,410 --> 00:00:26,930 Speaker 1: Pushkin. As far as the nurse was concerned, the behavior 2 00:00:27,050 --> 00:00:32,530 Speaker 1: seemed odd and distinctly unnerving that fellow, who had been 3 00:00:32,570 --> 00:00:36,130 Speaker 1: bedridden for weeks with a slip disc he just kept 4 00:00:36,170 --> 00:00:40,810 Speaker 1: staring at everyone and scribbling in his notebook, and staring 5 00:00:40,850 --> 00:00:45,490 Speaker 1: some more, and writing some more. The nurse reported the 6 00:00:45,650 --> 00:00:50,970 Speaker 1: suspicious activity to an administrator, who dropped by the patient's 7 00:00:50,970 --> 00:00:55,810 Speaker 1: bedside to investigate what did he think he was playing at. 8 00:00:57,250 --> 00:01:00,850 Speaker 1: The patient was delighted to be asked. He took out 9 00:01:00,850 --> 00:01:05,010 Speaker 1: the notebook and began to explain he had been making 10 00:01:05,050 --> 00:01:09,010 Speaker 1: a careful time and motion study of the hospital staff 11 00:01:09,570 --> 00:01:15,810 Speaker 1: and had observed everything, all the inefficient movements, the squandered energy, 12 00:01:16,250 --> 00:01:19,970 Speaker 1: and the wasted time. It could all be done so 13 00:01:20,330 --> 00:01:26,130 Speaker 1: much better. The patient's name was Robert Proops, and Robert 14 00:01:26,170 --> 00:01:32,050 Speaker 1: Proops was a genius. His colleagues certainly thought so. In 15 00:01:32,130 --> 00:01:36,410 Speaker 1: one hour, he would reinvent the world. His mind went 16 00:01:36,450 --> 00:01:42,290 Speaker 1: off like fireworks. Proops had been a sculptor, painter, and 17 00:01:42,490 --> 00:01:47,610 Speaker 1: professor of art. He'd invented everything from playground equipment to 18 00:01:47,690 --> 00:01:52,370 Speaker 1: an artificial heart valve to a machine readable livestock tag. 19 00:01:53,250 --> 00:01:57,130 Speaker 1: His formal training was as a chemical engineer, not that 20 00:01:57,210 --> 00:02:01,490 Speaker 1: he let his formal training constrain him. During the Second 21 00:02:01,490 --> 00:02:05,250 Speaker 1: World War, he'd managed Beachhead Logistics in the South Pacific. 22 00:02:06,570 --> 00:02:10,610 Speaker 1: But in the nineteen sixties Robert Pruf would invent an 23 00:02:10,650 --> 00:02:15,250 Speaker 1: object that has shaped the everyday lives of tens of millions, 24 00:02:15,450 --> 00:02:20,290 Speaker 1: perhaps hundreds of millions of people. But when I say 25 00:02:20,330 --> 00:02:25,850 Speaker 1: that his invention shaped our lives, what sort of shape exactly? 26 00:02:27,170 --> 00:02:57,490 Speaker 1: I'm Tim Harford and you're listening to cautionary tales. In 27 00:02:57,610 --> 00:03:01,610 Speaker 1: nineteen fifty eight, the Herman Miller Company, a maker of 28 00:03:01,610 --> 00:03:07,330 Speaker 1: office furniture, hired Robert proopst His mission was to deploy 29 00:03:07,570 --> 00:03:14,290 Speaker 1: his brand of spirited, cross disciplinary creativity to help Herman 30 00:03:14,410 --> 00:03:21,130 Speaker 1: Miller diversify away from the potentially stayed world of filing cabinets, desks, 31 00:03:21,410 --> 00:03:26,530 Speaker 1: and swivel chairs. Proops wasn't a designer, but maybe that 32 00:03:26,610 --> 00:03:31,250 Speaker 1: was a good thing. He would dream big, think deep thoughts, 33 00:03:31,810 --> 00:03:38,210 Speaker 1: and take Herman Miller in new directions. Proops started by 34 00:03:38,210 --> 00:03:41,330 Speaker 1: setting up a research studio in the college town of 35 00:03:41,530 --> 00:03:46,290 Speaker 1: ann Arbor, Michigan. That decision would have been easily explicable 36 00:03:46,410 --> 00:03:50,250 Speaker 1: had Herman Miller itself not been located one hundred and 37 00:03:50,250 --> 00:03:54,130 Speaker 1: fifty miles away in Zealand. It would be a bold 38 00:03:54,250 --> 00:03:59,010 Speaker 1: step even in today's era of remote work. In the 39 00:03:59,050 --> 00:04:04,730 Speaker 1: pre internet world of nineteen fifty eight, his decision demonstrated 40 00:04:04,770 --> 00:04:09,330 Speaker 1: that Proops valued the cerebral yet convivial atmosphere of a 41 00:04:09,370 --> 00:04:13,810 Speaker 1: college town and that he wanted an extraordinary amount of 42 00:04:13,850 --> 00:04:19,290 Speaker 1: independence from head office. It also showed that what he wanted, 43 00:04:19,970 --> 00:04:26,970 Speaker 1: he got. Herman Miller gave him a free hand. There 44 00:04:26,970 --> 00:04:32,970 Speaker 1: were only three rules. The first rule, don't design anything 45 00:04:33,250 --> 00:04:39,010 Speaker 1: purely ornamental, make useful things. The second rule, don't make 46 00:04:39,050 --> 00:04:44,490 Speaker 1: anything for the military. And the third rule, don't make 47 00:04:44,650 --> 00:04:52,210 Speaker 1: office furniture. The first two rules he respected. Robert Proops 48 00:04:52,530 --> 00:04:56,970 Speaker 1: wasn't a man whose creativity could easily be constrained or directed. 49 00:04:57,650 --> 00:05:00,330 Speaker 1: Herman Miller was trying to break out of its traditional 50 00:05:00,410 --> 00:05:04,330 Speaker 1: business of office furniture, and Proops seemed like the perfect 51 00:05:04,370 --> 00:05:07,410 Speaker 1: man to help with that. But asking a free spirit 52 00:05:07,610 --> 00:05:11,970 Speaker 1: like Proops not to think about office furniture simply encouraged 53 00:05:12,010 --> 00:05:16,450 Speaker 1: him to think about office furniture even harder. After all, 54 00:05:16,930 --> 00:05:22,810 Speaker 1: thinking about office furniture meant thinking about everything, mind, body, 55 00:05:23,050 --> 00:05:28,850 Speaker 1: and soul. He carefully observed office dwellers at work. He 56 00:05:28,890 --> 00:05:33,170 Speaker 1: read the latest ideas from management thinkers, explaining that the 57 00:05:33,210 --> 00:05:36,810 Speaker 1: economy of the future would revolve around a new kind 58 00:05:36,850 --> 00:05:42,850 Speaker 1: of worker, the knowledge worker, and he hungrily consumed ideas 59 00:05:42,890 --> 00:05:50,610 Speaker 1: from psychology, sociology, and anthropology. All this grand talk about 60 00:05:50,770 --> 00:05:55,690 Speaker 1: knowledge workers rather obscures the question of what exactly a 61 00:05:55,810 --> 00:05:59,930 Speaker 1: knowledge worker is. There's a black and white photograph of 62 00:06:00,210 --> 00:06:04,650 Speaker 1: just such a worker, using furniture designed by Robert Prout's 63 00:06:04,730 --> 00:06:09,370 Speaker 1: research team. Next to him is a computer display teen 64 00:06:09,530 --> 00:06:13,330 Speaker 1: sixty eight style. It's on a pivot and casters for 65 00:06:13,850 --> 00:06:19,050 Speaker 1: easy tilting and swiveling and movement. The knowledge worker himself 66 00:06:19,170 --> 00:06:23,490 Speaker 1: is wearing the standard office clothes of the day, white shirt, 67 00:06:24,050 --> 00:06:30,690 Speaker 1: dark tie, smart dark suit pants. He looks intensely relaxed, 68 00:06:31,210 --> 00:06:34,970 Speaker 1: calmly focused on the work in his lap, leaning back 69 00:06:35,010 --> 00:06:38,930 Speaker 1: in an elegant Eames chair with his feet up on 70 00:06:38,970 --> 00:06:42,770 Speaker 1: a little circular conference table. And that work in his 71 00:06:42,890 --> 00:06:49,330 Speaker 1: lap a large computer interface supported by modifications to the chair, 72 00:06:49,930 --> 00:06:53,770 Speaker 1: an all in one module with a keyboard, a computer mouse, 73 00:06:53,810 --> 00:06:59,570 Speaker 1: and other controllers. And if nineteen sixty eight seems a 74 00:06:59,570 --> 00:07:04,210 Speaker 1: bit early to have a laptop, keyboard and a computer mouse, well, 75 00:07:04,850 --> 00:07:09,770 Speaker 1: the knowledge worker's name was Douglas Engelbart as a Silicon 76 00:07:09,850 --> 00:07:16,690 Speaker 1: Valley pioneer. He invented the computer mouse. When Robert Proops 77 00:07:17,010 --> 00:07:20,930 Speaker 1: was reading about knowledge workers, he was thinking of people 78 00:07:21,530 --> 00:07:26,490 Speaker 1: like Douglas Engelbart, the top people, the most brilliant people, 79 00:07:27,290 --> 00:07:33,250 Speaker 1: people who couldn't be put in boxes, people like himself. 80 00:07:36,290 --> 00:07:39,730 Speaker 1: Robert Proops didn't like to be called a designer, or 81 00:07:39,810 --> 00:07:44,370 Speaker 1: even a searcher, with its connotations of looking back to 82 00:07:44,450 --> 00:07:49,410 Speaker 1: dig up old ideas. He preferred to be called a searcher. 83 00:07:50,690 --> 00:07:54,850 Speaker 1: So what if he could make the perfect office for 84 00:07:55,050 --> 00:08:02,090 Speaker 1: searchers like Douglas Engelbart and like Proops himself. At the time, 85 00:08:02,450 --> 00:08:06,610 Speaker 1: the typical American office space had a large open area 86 00:08:06,810 --> 00:08:11,170 Speaker 1: with neat rows of typists and secretaries and clerks in 87 00:08:11,210 --> 00:08:16,690 Speaker 1: the middle, surrounded by offices with closable doors. Today's office 88 00:08:17,010 --> 00:08:23,130 Speaker 1: is a wasteland, wrote Proops in nineteen sixty. Its SAPs vitality, 89 00:08:24,010 --> 00:08:29,890 Speaker 1: blocks talent, frustrates accomplishment. It is the daily scene of 90 00:08:30,210 --> 00:08:37,410 Speaker 1: unfulfilled intentions and failed effort. But there was a hopeful 91 00:08:37,450 --> 00:08:43,650 Speaker 1: development over in Germany. The bureau land shaft or office landscape, 92 00:08:44,130 --> 00:08:50,010 Speaker 1: designed by two brothers at the consulting firm Quickborner Bureau 93 00:08:50,090 --> 00:08:54,650 Speaker 1: land Shaft threw everything into the air. There would be 94 00:08:54,770 --> 00:09:00,130 Speaker 1: one huge room with groups of desks artfully arranged to 95 00:09:00,210 --> 00:09:05,370 Speaker 1: appear haphazard, sinuous routes between them like paths through a 96 00:09:05,450 --> 00:09:10,050 Speaker 1: rock garden, and everything dotted with soft acou stick screens 97 00:09:10,130 --> 00:09:13,970 Speaker 1: and pot plants. It was flexible. If the needs of 98 00:09:13,970 --> 00:09:18,010 Speaker 1: the office changed, he just moved the desks around. Thick 99 00:09:18,290 --> 00:09:22,290 Speaker 1: carpet absorbed noise. There were break rooms rather than a 100 00:09:22,410 --> 00:09:28,170 Speaker 1: trundling tea trolley. There were no offices and no obvious hierarchy. 101 00:09:29,850 --> 00:09:34,450 Speaker 1: Proops loved this new trend, but he could do so 102 00:09:34,570 --> 00:09:39,170 Speaker 1: much better than those inefficient flat table desks and the 103 00:09:39,290 --> 00:09:43,650 Speaker 1: endless sitting no good for your back, and Proops was 104 00:09:43,690 --> 00:09:47,450 Speaker 1: a man who well understood the agonies of a bad back. 105 00:09:48,570 --> 00:09:53,930 Speaker 1: Proops wanted to design a system which accommodated movement, a 106 00:09:54,010 --> 00:10:02,410 Speaker 1: system with verticality stand up, sit down, spin round. In 107 00:10:02,530 --> 00:10:07,810 Speaker 1: nineteen sixty four, Herman Miller revealed Robert Proops's brainchild to 108 00:10:07,890 --> 00:10:15,490 Speaker 1: the world. It was called simply Action Office. According to 109 00:10:15,530 --> 00:10:21,570 Speaker 1: the design historian Jennifer Kaufman Buehler, Action Office would upend 110 00:10:21,770 --> 00:10:27,530 Speaker 1: the American office furniture industry through the nineteen seventies. But 111 00:10:27,610 --> 00:10:35,530 Speaker 1: as we'll see, it did much more than that. Action 112 00:10:35,850 --> 00:10:40,970 Speaker 1: office was built around the idea of the workstation. One 113 00:10:41,050 --> 00:10:45,890 Speaker 1: sits at a desk like a secretary, but one sits 114 00:10:45,970 --> 00:10:50,170 Speaker 1: in a workstation like a fighter pilot sits in a 115 00:10:50,210 --> 00:10:56,970 Speaker 1: cockpit surrounded by a variety of achingly cool freestanding furniture 116 00:10:57,090 --> 00:11:03,290 Speaker 1: units located in the arena center, explained proops. You are 117 00:11:03,490 --> 00:11:07,690 Speaker 1: free to turn and use a suitable work surface, console 118 00:11:07,930 --> 00:11:14,770 Speaker 1: or conference expression. Yes, indeed, everything you need is within 119 00:11:14,890 --> 00:11:20,330 Speaker 1: vision as you spin your stylish rotating chair. Your files 120 00:11:20,330 --> 00:11:23,370 Speaker 1: are color coded, sitting on a shelf at eye level, 121 00:11:23,610 --> 00:11:28,490 Speaker 1: perfectly adjustable, and mounted on a soundproof divider above your 122 00:11:28,650 --> 00:11:33,250 Speaker 1: equally adjustable desk, maybe a low coffee table where a 123 00:11:33,330 --> 00:11:37,570 Speaker 1: couple of coffee cups sit empty after an impromptu brainstorm 124 00:11:37,570 --> 00:11:41,250 Speaker 1: with a colleague espresso cups. Of course, there's a pin 125 00:11:41,370 --> 00:11:45,130 Speaker 1: board full of your creative ideas. Do you need to 126 00:11:45,250 --> 00:11:49,930 Speaker 1: discreetly lock them away? No problem, The board folds down 127 00:11:50,010 --> 00:11:54,130 Speaker 1: to provide a secure cover over a side desk. Of course, 128 00:11:54,290 --> 00:11:58,090 Speaker 1: you also have a large, angled architect's desk with a 129 00:11:58,130 --> 00:12:01,970 Speaker 1: swivel stool you can stand at it or sit, moving 130 00:12:02,010 --> 00:12:06,250 Speaker 1: around dynamically from idea to idea, from chair to stool 131 00:12:06,370 --> 00:12:11,450 Speaker 1: to standing at your pinboard. You are active, You are creative. 132 00:12:12,010 --> 00:12:18,090 Speaker 1: You look fabulous. You are the knowledge worker, the beating heart, 133 00:12:18,170 --> 00:12:25,450 Speaker 1: and the pulsing brain of Action Office. The concept was 134 00:12:25,450 --> 00:12:32,290 Speaker 1: by Proofs, the stylish design by his colleague George Nelson. Nelson, 135 00:12:32,610 --> 00:12:36,450 Speaker 1: director of design at Herman Miller, was no passenger on 136 00:12:36,530 --> 00:12:39,930 Speaker 1: this adventure. Nelson was one of the taste makers of 137 00:12:39,970 --> 00:12:45,130 Speaker 1: the twentieth century, working with iconic figures such as Charles 138 00:12:45,170 --> 00:12:50,890 Speaker 1: and ray Eames or Isamunugucci. And Nelson's designs for the 139 00:12:50,930 --> 00:12:55,570 Speaker 1: Action Office units were so cool that Stanley Kubrick used 140 00:12:55,570 --> 00:12:58,810 Speaker 1: the Action Office on a space station in two thousand 141 00:12:58,890 --> 00:13:02,250 Speaker 1: and one a Space Odyssey. This was the kind of 142 00:13:02,330 --> 00:13:06,730 Speaker 1: furniture people would have in the future in space right. 143 00:13:10,410 --> 00:13:14,770 Speaker 1: Some executives bought it for their own homes. The reviews 144 00:13:14,890 --> 00:13:16,130 Speaker 1: were delirious. 145 00:13:17,370 --> 00:13:21,450 Speaker 2: Seeing these designs, one wonders why office workers have put 146 00:13:21,530 --> 00:13:27,890 Speaker 2: up with their incompatible, unproductive, uncomfortable environment for so long. 147 00:13:29,290 --> 00:13:33,690 Speaker 1: There's an answer to that, and we'll hear it after 148 00:13:33,690 --> 00:13:45,250 Speaker 1: the break. Why did office workers put up with an incompatible, unproductive, 149 00:13:45,450 --> 00:13:50,810 Speaker 1: uncomfortable environment for so long. The answer is simple, they 150 00:13:50,890 --> 00:13:55,290 Speaker 1: didn't have any choice. When Proops set out the action 151 00:13:55,570 --> 00:14:00,010 Speaker 1: off his concept, he was imagining men like himself. Yes, 152 00:14:00,330 --> 00:14:04,690 Speaker 1: men of course, who saw themselves as highly paid, highly 153 00:14:04,770 --> 00:14:10,570 Speaker 1: creative free spirits. But their bosses may have seen things 154 00:14:10,690 --> 00:14:14,930 Speaker 1: rather differently. And it was their bosses who chose the 155 00:14:14,970 --> 00:14:20,490 Speaker 1: office design, which raised the question why would they pay 156 00:14:20,530 --> 00:14:26,850 Speaker 1: for the action office? Action office cost five hundred dollars 157 00:14:26,850 --> 00:14:30,850 Speaker 1: for the simplest component. Relative to the wages of the day, 158 00:14:31,410 --> 00:14:36,330 Speaker 1: that would be more like ten thousand dollars today. The 159 00:14:36,490 --> 00:14:40,610 Speaker 1: first rule for anyone seeking to sell equipment for workers, 160 00:14:40,850 --> 00:14:45,810 Speaker 1: surely is to remember who buys equipment for workers. It's 161 00:14:45,810 --> 00:14:50,130 Speaker 1: not the workers, it's the managers. And while the workers 162 00:14:50,250 --> 00:14:53,610 Speaker 1: might dream of climbing into the cockpit of their own 163 00:14:53,770 --> 00:15:00,570 Speaker 1: productivity plane, the managers are focused on efficiency. This is 164 00:15:00,610 --> 00:15:04,650 Speaker 1: an old story going back to Frederick Winslow Taylor, the 165 00:15:04,690 --> 00:15:10,290 Speaker 1: founder of scientific management, watching manual workers with a stopwattion, 166 00:15:10,890 --> 00:15:15,090 Speaker 1: calculating the most efficient movements and the optimal equipment, even 167 00:15:15,130 --> 00:15:18,530 Speaker 1: the ideal size of shovel to give to a laborer 168 00:15:18,570 --> 00:15:22,050 Speaker 1: digging a ditch, which might differ from the ideal shovel 169 00:15:22,530 --> 00:15:27,010 Speaker 1: for a laborer shoveling coal, and since this was scientifically 170 00:15:27,050 --> 00:15:31,330 Speaker 1: determined what the laborer himself thought of, it didn't much matter. 171 00:15:33,650 --> 00:15:37,770 Speaker 1: Robert proopst didn't think in terms of shovels, but he 172 00:15:37,930 --> 00:15:42,690 Speaker 1: certainly understood the appeal of time and motion studies, as 173 00:15:42,770 --> 00:15:46,570 Speaker 1: the nurses caring for his bad back could have attested. 174 00:15:47,570 --> 00:15:52,010 Speaker 1: And while Proops dreamed of creating the perfect working environment 175 00:15:52,130 --> 00:15:56,210 Speaker 1: for the Douglas Engelbarts of the world, perhaps the dividing 176 00:15:56,290 --> 00:16:00,410 Speaker 1: line between an inventor like Douglas Engelbart and a worker 177 00:16:00,450 --> 00:16:04,050 Speaker 1: digging a ditch isn't as clear as he might have imagined. 178 00:16:04,490 --> 00:16:10,690 Speaker 1: Once the bosses started thinking about efficiency, Sure, Douglas Engelbart 179 00:16:10,770 --> 00:16:15,850 Speaker 1: is a knowledge worker, but are the secretaries. Maybe, but 180 00:16:16,050 --> 00:16:21,170 Speaker 1: corporate bosses weren't lavishing thousands of dollars on designer furniture 181 00:16:21,530 --> 00:16:26,490 Speaker 1: for the secretaries, which explains why, despite being a critical 182 00:16:26,610 --> 00:16:32,290 Speaker 1: and cultural success, the Action Office was a commercial failure. 183 00:16:34,730 --> 00:16:39,610 Speaker 1: So what were bosses buying in a nutshell? Better and 184 00:16:39,690 --> 00:16:45,690 Speaker 1: better stop botches? The bosses have always been particularly keen 185 00:16:45,890 --> 00:16:49,090 Speaker 1: to use technology to monitor what workers get up to 186 00:16:49,490 --> 00:16:52,930 Speaker 1: so they can squeeze more work out of them. That's 187 00:16:52,970 --> 00:16:55,490 Speaker 1: been true from the punch clock of one hundred years 188 00:16:55,490 --> 00:16:59,490 Speaker 1: ago that records you arriving at or leaving work, right 189 00:16:59,570 --> 00:17:04,410 Speaker 1: up to the complex technologies of today. While Robert Proopst 190 00:17:04,410 --> 00:17:09,530 Speaker 1: and George Nelson were making space age furniture at Interplanetary, says, 191 00:17:10,210 --> 00:17:15,490 Speaker 1: the bosses were more interested in squeezing workers, which is 192 00:17:15,650 --> 00:17:20,130 Speaker 1: how we got to now with workers constantly being watched. 193 00:17:22,570 --> 00:17:27,410 Speaker 1: Amazon tracks our every move, explains Wendy Taylor. She works 194 00:17:27,450 --> 00:17:30,850 Speaker 1: as a packer at an Amazon warehouse in Missouri, and 195 00:17:30,970 --> 00:17:33,370 Speaker 1: was one of a group of workers who filed a 196 00:17:33,410 --> 00:17:38,010 Speaker 1: complaint against Amazon in May of twenty twenty four. They 197 00:17:38,050 --> 00:17:41,290 Speaker 1: know every move you make when you're working. When you're 198 00:17:41,330 --> 00:17:45,210 Speaker 1: not working, they surveil you with their cameras. Managers survail 199 00:17:45,290 --> 00:17:47,530 Speaker 1: you with their laptops because they can pull up your 200 00:17:47,570 --> 00:17:50,930 Speaker 1: profile and a bar changes a certain color. When you're 201 00:17:50,970 --> 00:17:57,090 Speaker 1: not active, every move you make is being tracked. Another 202 00:17:57,170 --> 00:18:01,450 Speaker 1: worker who was worried about surveillance was Carol Kramer. Unlike 203 00:18:01,490 --> 00:18:05,770 Speaker 1: Wendy Taylor, Kramer had a desk based job. She had 204 00:18:05,770 --> 00:18:10,730 Speaker 1: a camera pointed at her throughout the working day, taking snapshots. 205 00:18:11,010 --> 00:18:14,930 Speaker 1: Both of her face and her computer screen to verify 206 00:18:15,010 --> 00:18:19,370 Speaker 1: that she was being productive. Her pay was regularly docked 207 00:18:19,610 --> 00:18:23,250 Speaker 1: because the system decided she wasn't working, even though she 208 00:18:23,330 --> 00:18:26,250 Speaker 1: might have been mentoring a colleague, or making notes with 209 00:18:26,490 --> 00:18:30,170 Speaker 1: Pensiland paper that the camera didn't track, or, for that matter, 210 00:18:30,850 --> 00:18:35,890 Speaker 1: just taking a bathroom break. That might all sound familiar 211 00:18:35,970 --> 00:18:39,770 Speaker 1: to the likes of warehouse packers like Wendy Taylor, but 212 00:18:39,890 --> 00:18:44,090 Speaker 1: Carol Kramer wasn't a low paid administrator or call center worker. 213 00:18:44,450 --> 00:18:47,650 Speaker 1: She was a corporate vice president, managing a team of 214 00:18:47,690 --> 00:18:50,850 Speaker 1: twelve people and being paid two hundred dollars an hour. 215 00:18:51,690 --> 00:18:56,130 Speaker 1: Workplaced surveillance wasn't just for the factory floor or the warehouse. 216 00:18:56,770 --> 00:19:04,530 Speaker 1: It was coming for managers like Carol Kramer. In nineteen 217 00:19:04,610 --> 00:19:08,610 Speaker 1: sixty eight, four years after Action Office was such a 218 00:19:08,650 --> 00:19:14,370 Speaker 1: cultural triumph and such a commercial failure, Robert Proops tried again. 219 00:19:15,290 --> 00:19:20,930 Speaker 1: He published a manifesto titled The Office, a Facility based 220 00:19:21,010 --> 00:19:25,970 Speaker 1: on Change. More importantly, he offered a less costly, more 221 00:19:26,010 --> 00:19:31,730 Speaker 1: compact version of the Action Office concept. George Nelson and 222 00:19:31,810 --> 00:19:37,450 Speaker 1: his iconic designs had been jettisoned, but Action Office two 223 00:19:37,810 --> 00:19:42,170 Speaker 1: still organized space vertically as well as horizontally, still offered 224 00:19:42,490 --> 00:19:46,890 Speaker 1: multiple work surfaces, still used dividers to absorb sound and 225 00:19:47,170 --> 00:19:51,250 Speaker 1: organize and display materials in use, and still sought to 226 00:19:51,370 --> 00:19:58,370 Speaker 1: offer privacy without isolation. The system was modular, flexible, and 227 00:19:58,690 --> 00:20:04,490 Speaker 1: easily adapted. The dividers snapped together at a variety of angles, 228 00:20:04,890 --> 00:20:09,010 Speaker 1: but Proops favored three dividers per worker with a hunter 229 00:20:09,130 --> 00:20:13,250 Speaker 1: dred and twenty degree angle, which creates a half hexagon 230 00:20:13,330 --> 00:20:18,370 Speaker 1: space packed with ideas. Action Office two was a lot 231 00:20:18,450 --> 00:20:22,290 Speaker 1: cheaper than its predecessor, and it looked a lot cheaper too, 232 00:20:22,810 --> 00:20:26,650 Speaker 1: But still it was practical and a bit funky, especially 233 00:20:26,730 --> 00:20:34,050 Speaker 1: those hexagons. The new system got good reviews. Sylvia Porter, 234 00:20:34,410 --> 00:20:38,370 Speaker 1: a columnist at the New York Post, called it a revolution, 235 00:20:39,170 --> 00:20:44,410 Speaker 1: adding I find the concept entirely appealing. I particularly like 236 00:20:44,490 --> 00:20:48,930 Speaker 1: the idea of sit down or stand up workstations. She 237 00:20:49,210 --> 00:20:55,130 Speaker 1: loved the way Proops described workers as human performers, and 238 00:20:55,290 --> 00:21:01,090 Speaker 1: yet looking at publicity photographs of the system, you can't 239 00:21:01,130 --> 00:21:06,250 Speaker 1: help but notice one difference. The Action Office one system 240 00:21:06,610 --> 00:21:10,250 Speaker 1: tended to be photographed as a collection of unique components 241 00:21:11,610 --> 00:21:15,970 Speaker 1: designed to equip a single knowledge worker, a genius like 242 00:21:16,170 --> 00:21:20,730 Speaker 1: Douglas Engelbart right and that seemed to be how proops 243 00:21:20,930 --> 00:21:26,730 Speaker 1: envisaged them. An early sketch biproops shows all the cool components, 244 00:21:27,130 --> 00:21:31,010 Speaker 1: the swivel chairs, the roll top desk, the shelving, the 245 00:21:31,050 --> 00:21:35,890 Speaker 1: coffee table, the angle drawing board. They are quite clearly 246 00:21:35,970 --> 00:21:43,250 Speaker 1: located in a spacious private office space. But the Action 247 00:21:43,450 --> 00:21:48,650 Speaker 1: Office two system wasn't designed to be installed in an office, 248 00:21:49,370 --> 00:21:52,970 Speaker 1: but to replace one, or more likely a whole row 249 00:21:53,250 --> 00:21:59,170 Speaker 1: of offices. Photographs showed Action Office two units in multiples, 250 00:21:59,970 --> 00:22:05,530 Speaker 1: not one half hexagon workstation, but three clipped together for 251 00:22:05,650 --> 00:22:11,010 Speaker 1: three workers to sit close together. The honeycomb was starting 252 00:22:11,050 --> 00:22:14,890 Speaker 1: to take shape from the corporate garden that was bureau 253 00:22:14,970 --> 00:22:25,610 Speaker 1: land shaft get busy worker bees. Action Office too took 254 00:22:25,690 --> 00:22:29,530 Speaker 1: off in a way that its pricey predecessor never had. 255 00:22:30,530 --> 00:22:36,610 Speaker 1: It was inexpensive, practical, compact, and it got a little 256 00:22:36,650 --> 00:22:41,570 Speaker 1: boost from the government too. The US tax code changed, 257 00:22:42,130 --> 00:22:45,770 Speaker 1: giving a nice tax break to companies which bought rapidly 258 00:22:45,810 --> 00:22:51,490 Speaker 1: depreciating equipment such as furniture rather than long lasting office 259 00:22:51,570 --> 00:22:57,890 Speaker 1: fixtures such as doors and internal walls, which meant if 260 00:22:57,930 --> 00:23:03,690 Speaker 1: you could buy furniture instead of building offices, Uncle Sam 261 00:23:04,170 --> 00:23:09,530 Speaker 1: would reward you Action Office too, had looked cheap before, 262 00:23:10,650 --> 00:23:18,290 Speaker 1: now it looked really cheap in more ways than one. 263 00:23:19,530 --> 00:23:24,130 Speaker 1: Every office furniture company in North America scrambled to copy 264 00:23:24,170 --> 00:23:31,170 Speaker 1: the idea. Soon they were Steelcase, Soonar Gnol, They were 265 00:23:31,370 --> 00:23:36,410 Speaker 1: all making modular office furniture systems. One of the Sonar 266 00:23:36,490 --> 00:23:40,410 Speaker 1: designers went to admire the installation of their modular system 267 00:23:40,850 --> 00:23:45,130 Speaker 1: at a large government office in Canada. Excited to see 268 00:23:45,170 --> 00:23:50,570 Speaker 1: the dynamic new system in action, he came back looking 269 00:23:50,610 --> 00:23:57,530 Speaker 1: as pale as a beige partition. It was awful, one 270 00:23:57,570 --> 00:24:02,770 Speaker 1: of the worst installations I'd ever seen, he said. Sonar 271 00:24:02,930 --> 00:24:08,170 Speaker 1: had installed dividing panels that were seventy inches tall, not 272 00:24:08,450 --> 00:24:11,730 Speaker 1: tall enough to be a proper wall, but high enough 273 00:24:11,770 --> 00:24:15,970 Speaker 1: to block all line of sight. They'd seemed to make 274 00:24:16,050 --> 00:24:21,010 Speaker 1: sense on the drawing board, but en mass they were oppressive. 275 00:24:22,410 --> 00:24:26,890 Speaker 1: While the original bureau land shaft concept felt like strolling 276 00:24:27,010 --> 00:24:31,010 Speaker 1: through a shrubbery, this new installation was more like a 277 00:24:31,210 --> 00:24:36,730 Speaker 1: sterile labyrinth, with workers trapped behind a maze of Hessian 278 00:24:36,850 --> 00:24:44,170 Speaker 1: wrapped walls. At the time, the designer didn't have the 279 00:24:44,250 --> 00:24:48,330 Speaker 1: right words to describe the horror of it all. It 280 00:24:48,370 --> 00:24:52,650 Speaker 1: was only years later that the culture started to provide them. 281 00:24:54,330 --> 00:24:58,810 Speaker 1: Looking back, the designer summed it up, I'd failed to 282 00:24:58,890 --> 00:25:01,490 Speaker 1: visualize what it would look like when there were so 283 00:25:01,690 --> 00:25:09,410 Speaker 1: many of them. It was Dilbertville. The designer of Action 284 00:25:09,690 --> 00:25:14,530 Speaker 1: Office one, George Nelson wouldn't have been surprised at how 285 00:25:14,730 --> 00:25:20,370 Speaker 1: grim these new modular furniture systems looked. Furious at being 286 00:25:20,450 --> 00:25:24,210 Speaker 1: discarded from the Action Office project, he wrote to his 287 00:25:24,290 --> 00:25:28,970 Speaker 1: boss at the Herman Miller Company, Tearing into Action Office III, 288 00:25:30,170 --> 00:25:35,410 Speaker 1: complaining that the whole idea treated people as less than human. 289 00:25:37,650 --> 00:25:43,210 Speaker 1: This dehumanizing characteristic is not an accident, but the inevitable 290 00:25:43,250 --> 00:25:46,890 Speaker 1: expression of a concept which views people as links in 291 00:25:46,970 --> 00:25:51,890 Speaker 1: a corporate system for handling paper, or as input output 292 00:25:52,130 --> 00:25:57,010 Speaker 1: organisms whose efficiency has been a matter of nervous concern 293 00:25:57,130 --> 00:26:01,650 Speaker 1: for the past half century. People do indeed function in 294 00:26:01,730 --> 00:26:06,410 Speaker 1: such roles, but this is not what people are, merely 295 00:26:06,490 --> 00:26:13,410 Speaker 1: a description of what they doing certain hours. Nelson's point 296 00:26:13,730 --> 00:26:18,450 Speaker 1: was powerful. If you treat people like components in a machine, 297 00:26:18,730 --> 00:26:22,010 Speaker 1: it doesn't matter how excited you are about their dynamism 298 00:26:22,170 --> 00:26:26,050 Speaker 1: or movement or flexibility, or how they can mesh together 299 00:26:26,130 --> 00:26:31,810 Speaker 1: to produce remarkable results. Ultimately, you have forgotten that they 300 00:26:31,930 --> 00:26:37,370 Speaker 1: are human and don't be surprised if that lapse has 301 00:26:37,490 --> 00:26:45,770 Speaker 1: consequences action office too, continued Nelson is definitely not a 302 00:26:45,810 --> 00:26:50,770 Speaker 1: system which produces an environment gratifying for people in general, 303 00:26:52,050 --> 00:26:56,330 Speaker 1: and then comes the prophetic next line. But it is 304 00:26:56,610 --> 00:27:00,490 Speaker 1: admirable for planners looking for ways of cramming in a 305 00:27:00,650 --> 00:27:07,090 Speaker 1: maximum number of bodies for employees as against individuals for personnel, 306 00:27:07,770 --> 00:27:13,730 Speaker 1: corporate zombies, the walking dead, the silent majority, a large 307 00:27:13,810 --> 00:27:21,930 Speaker 1: market ouch. But George Nelson had put his finger on 308 00:27:22,050 --> 00:27:26,650 Speaker 1: the problem. While Robert Proops wanted workers to be able 309 00:27:26,650 --> 00:27:29,570 Speaker 1: to adapt, to move around, and above all, to be 310 00:27:29,650 --> 00:27:34,450 Speaker 1: in control of their own knowledge work benches, George Nelson 311 00:27:34,530 --> 00:27:39,410 Speaker 1: realized that it didn't matter what Robert Proops wanted, and 312 00:27:39,490 --> 00:27:44,450 Speaker 1: it didn't matter what the workers wanted. Managers were in charge, 313 00:27:45,090 --> 00:27:50,490 Speaker 1: and managers had their own agenda. Cautionary tales will be 314 00:27:50,530 --> 00:28:03,570 Speaker 1: back after the break. The conflict between Nelson and Proops 315 00:28:04,210 --> 00:28:09,090 Speaker 1: shouldn't have come as a surprise. Proops could be intellectually 316 00:28:09,250 --> 00:28:14,330 Speaker 1: stubborn and intolerant of people who disagreed. He believed his 317 00:28:14,410 --> 00:28:17,570 Speaker 1: way was the right way, said a colleague, and he 318 00:28:17,650 --> 00:28:22,730 Speaker 1: was usually right. But there was more than that stubbornness 319 00:28:22,810 --> 00:28:28,570 Speaker 1: to the falling out. Nelson had highlighted a contradiction in 320 00:28:28,690 --> 00:28:35,410 Speaker 1: Proopst's thinking. Proops spoke of human performers, but what if 321 00:28:35,410 --> 00:28:41,130 Speaker 1: there was a tension between job performance and simply being human? 322 00:28:42,490 --> 00:28:47,490 Speaker 1: Proops embodied that tension. One day, he's setting up a 323 00:28:47,530 --> 00:28:51,330 Speaker 1: research studio one hundred and fifty miles away from head office, 324 00:28:51,930 --> 00:28:55,530 Speaker 1: insisting on his freedom to innovate and to skip boring 325 00:28:55,690 --> 00:29:01,610 Speaker 1: corporate meetings. Another day, he's a hospital patient, making minute 326 00:29:01,770 --> 00:29:05,210 Speaker 1: observations on all the ways that the nurses around him 327 00:29:05,370 --> 00:29:11,450 Speaker 1: could move more efficiently. Time and studies are fun if 328 00:29:11,690 --> 00:29:17,410 Speaker 1: you're the one holding the stopwatch and the clipboard. Action 329 00:29:17,770 --> 00:29:22,410 Speaker 1: Office imagined a class of people like Proops himself, or 330 00:29:22,450 --> 00:29:27,890 Speaker 1: like Douglas Engelbart, whose performance depended on the fullest exercise 331 00:29:27,970 --> 00:29:33,250 Speaker 1: of their human freedom and human creativity. But Action Office 332 00:29:33,330 --> 00:29:36,850 Speaker 1: too didn't appeal to the boss class because it encouraged 333 00:29:36,930 --> 00:29:41,930 Speaker 1: human freedom and human creativity, but because it was efficient 334 00:29:43,170 --> 00:29:46,970 Speaker 1: and the inevitable next step they would try to make 335 00:29:47,050 --> 00:29:53,450 Speaker 1: it more efficient. Still. The great architect Frank Duffy described 336 00:29:53,530 --> 00:29:59,690 Speaker 1: that awful realization. To the writer and office historian Nikil Saval, 337 00:30:00,770 --> 00:30:06,170 Speaker 1: there was a moment when the orthogonal came in. Someone 338 00:30:06,170 --> 00:30:08,130 Speaker 1: figured out that you didn't need the one hundred and 339 00:30:08,170 --> 00:30:14,050 Speaker 1: twenty degree and it went click. That was a bad day. 340 00:30:15,330 --> 00:30:20,370 Speaker 1: It took only five seconds for Action Office to turn 341 00:30:20,370 --> 00:30:28,890 Speaker 1: into a box. Robert Proops had shaped our lives, and 342 00:30:28,930 --> 00:30:35,290 Speaker 1: that shape was a cube. Proops had been ahead of 343 00:30:35,330 --> 00:30:41,290 Speaker 1: his time in emphasizing flexibility, worker autonomy, and movement away 344 00:30:41,290 --> 00:30:46,330 Speaker 1: from the sedentary desk. Indeed, he hated the very word desk. 345 00:30:47,010 --> 00:30:51,530 Speaker 1: For Proops, knowledge workers were like artisans at their workbenches, 346 00:30:52,250 --> 00:30:56,850 Speaker 1: tools organized close at hand rather than hidden away, everything 347 00:30:56,890 --> 00:31:03,130 Speaker 1: in motion, vibrant rather than austere. And yet somehow he 348 00:31:03,210 --> 00:31:09,250 Speaker 1: had invented the hated cubicle. Less a dynamic cockpit for 349 00:31:09,330 --> 00:31:17,050 Speaker 1: a knowledge pilot, more a cage in an administrative factory farm. 350 00:31:17,690 --> 00:31:23,850 Speaker 1: The beij cage multiplied across American offices. In nineteen ninety seven, 351 00:31:24,170 --> 00:31:29,050 Speaker 1: nearly three decades after Action Office III was launched, it 352 00:31:29,130 --> 00:31:33,170 Speaker 1: was estimated that more than three quarters of white collar 353 00:31:33,250 --> 00:31:38,970 Speaker 1: workers were working in cubicles. The average cubicle had also 354 00:31:39,250 --> 00:31:44,050 Speaker 1: halved in size between nineteen eighty seven and nineteen ninety seven. 355 00:31:44,970 --> 00:31:55,570 Speaker 1: Workers were packed in like eggs in cartons. The office 356 00:31:55,690 --> 00:31:59,210 Speaker 1: has come a long way since the punch clock. In 357 00:31:59,250 --> 00:32:03,410 Speaker 1: twenty twenty two, The New York Times reported that eight 358 00:32:03,650 --> 00:32:07,170 Speaker 1: of the ten largest private sector employers in the US 359 00:32:07,850 --> 00:32:13,370 Speaker 1: were carefully tracked king productivity metrics for individual workers, often 360 00:32:13,650 --> 00:32:19,490 Speaker 1: in real time. There were Amazon Warehouse packers, ups, drivers, 361 00:32:20,290 --> 00:32:24,690 Speaker 1: cashiers at Kroger, but there were also people who previously 362 00:32:25,170 --> 00:32:28,890 Speaker 1: had been viewed as too skilled and perhaps too high 363 00:32:28,970 --> 00:32:35,090 Speaker 1: status to subject to second by second surveillance. The workers 364 00:32:35,130 --> 00:32:39,930 Speaker 1: have noticed two One long running research project in the 365 00:32:40,050 --> 00:32:45,130 Speaker 1: UK concludes that back in nineteen ninety, almost two thirds 366 00:32:45,130 --> 00:32:49,050 Speaker 1: of employees felt that they were empowered to make decisions 367 00:32:49,450 --> 00:32:52,290 Speaker 1: about the tasks right in front of them. By twenty 368 00:32:52,330 --> 00:32:57,610 Speaker 1: twenty four, that proportion had fallen dramatically to one third. 369 00:32:58,930 --> 00:33:02,690 Speaker 1: Workers don't decide how to spend their time from minute 370 00:33:02,690 --> 00:33:08,530 Speaker 1: to minute anymore. The computer does. The Times found that 371 00:33:08,570 --> 00:33:15,370 Speaker 1: this sort of bosswear often seemed counterproductive. Grocery cashiers found 372 00:33:15,370 --> 00:33:19,530 Speaker 1: themselves getting impatient with elderly customers for slowing down the 373 00:33:19,610 --> 00:33:24,850 Speaker 1: checkout scan. Social workers who were counseling patients in drug 374 00:33:24,890 --> 00:33:31,770 Speaker 1: treatment facilities found themselves marketers idle because they weren't sending emails. 375 00:33:32,770 --> 00:33:37,810 Speaker 1: Middle managers at United Health knew the tracking system was flawed, 376 00:33:37,850 --> 00:33:41,650 Speaker 1: but couldn't fix it. According to the Times, they told 377 00:33:41,690 --> 00:33:46,410 Speaker 1: employees to jiggle their mice during online meetings and training sessions. 378 00:33:47,490 --> 00:33:51,090 Speaker 1: What Douglas Engelbart, the inventor of the mouse, would have 379 00:33:51,130 --> 00:33:57,450 Speaker 1: made of all that? I do not know. But the 380 00:33:57,490 --> 00:34:01,730 Speaker 1: more fundamental problem with workplace surveillance is the same as 381 00:34:01,730 --> 00:34:08,610 Speaker 1: the problem George Nelson identified with Action Office I. Workplace 382 00:34:08,690 --> 00:34:13,930 Speaker 1: surveillance treats workers as components in a system, and, as 383 00:34:13,970 --> 00:34:17,970 Speaker 1: Nelson had complained back in the late nineteen sixties, that 384 00:34:18,090 --> 00:34:21,570 Speaker 1: might indeed be what people did, but it wasn't what 385 00:34:21,650 --> 00:34:28,250 Speaker 1: people were. Carol Kramer was one of these unwilling components. 386 00:34:29,050 --> 00:34:32,290 Speaker 1: She was the corporate vice president manager of a team 387 00:34:32,330 --> 00:34:35,730 Speaker 1: of a dozen people, who found her employer had installed 388 00:34:35,890 --> 00:34:39,730 Speaker 1: bosswear to take frequent snapshots of her screen and her 389 00:34:39,890 --> 00:34:44,050 Speaker 1: chair to check that she was actually working. That raised 390 00:34:44,050 --> 00:34:48,050 Speaker 1: all the usual questions about whether the software was really 391 00:34:48,130 --> 00:34:53,370 Speaker 1: rewarding the right behavior. Did a conversation about workover coffee 392 00:34:53,410 --> 00:34:57,410 Speaker 1: with a subordinate count? Did jotting some ideas on a 393 00:34:57,410 --> 00:34:58,210 Speaker 1: piece of paper? 394 00:34:58,330 --> 00:34:58,610 Speaker 2: Count? 395 00:34:59,770 --> 00:35:02,410 Speaker 1: Did going for a walk to think about a business 396 00:35:02,410 --> 00:35:03,850 Speaker 1: problem in a new environment. 397 00:35:03,970 --> 00:35:04,290 Speaker 2: Count. 398 00:35:05,610 --> 00:35:11,330 Speaker 1: Of course, they all should count, but they didn't. Carol 399 00:35:11,450 --> 00:35:14,170 Speaker 1: Kramer found that she was getting her pay doct for 400 00:35:14,370 --> 00:35:17,890 Speaker 1: failure to work in a way that satisfied the bosswear, 401 00:35:18,770 --> 00:35:22,810 Speaker 1: which was annoying in more ways than one. Yes, she 402 00:35:22,890 --> 00:35:27,050 Speaker 1: felt cheated and pressured to work in a counterproductive way, 403 00:35:28,170 --> 00:35:30,330 Speaker 1: but there was also the question of whether she was 404 00:35:30,410 --> 00:35:35,050 Speaker 1: being treated as a human being. You're supposed to be 405 00:35:35,090 --> 00:35:38,690 Speaker 1: a trusted member of your team, but there was never 406 00:35:38,770 --> 00:35:41,970 Speaker 1: any trust that you were working for the team, she complained. 407 00:35:42,970 --> 00:35:45,490 Speaker 1: It wasn't just that the boss war could be stupid 408 00:35:45,530 --> 00:35:49,850 Speaker 1: and blinkered. It was the whole idea that Carol couldn't 409 00:35:49,890 --> 00:35:54,010 Speaker 1: be trusted to use her own judgment about how to work, 410 00:35:54,730 --> 00:35:59,010 Speaker 1: when to work, and even shockingly, when there was more 411 00:35:59,090 --> 00:36:03,970 Speaker 1: to life than working, working. 412 00:36:02,370 --> 00:36:03,130 Speaker 2: Working working. 413 00:36:04,370 --> 00:36:08,930 Speaker 1: The data backs up these anecdotes. In twenty twenty two, 414 00:36:09,370 --> 00:36:15,210 Speaker 1: three experts on workplace psychology performed a statistical analysis of 415 00:36:15,250 --> 00:36:20,770 Speaker 1: more than fifty studies of electronic workplace monitoring. They found 416 00:36:20,770 --> 00:36:26,850 Speaker 1: that such monitoring reduces job satisfaction, increases stress, and prompts 417 00:36:27,050 --> 00:36:33,810 Speaker 1: counterproductive behavior. It has no measurable impact on job performance. 418 00:36:35,010 --> 00:36:39,010 Speaker 1: The only people who'll be surprised at that are the bosses. 419 00:36:40,850 --> 00:36:45,890 Speaker 1: Those bosses had treated Carol Kramer like an organizational component 420 00:36:46,810 --> 00:36:52,650 Speaker 1: they'd forgotten, but she was also a human being. She quit. 421 00:36:56,690 --> 00:37:03,210 Speaker 1: Robert Proops kept searching, with designs ranging from a hospital 422 00:37:03,330 --> 00:37:09,490 Speaker 1: furniture system called costruck to a gigantic vertical timber harvester 423 00:37:09,890 --> 00:37:15,250 Speaker 1: that looks like a modified mechanical excavator. He earned one 424 00:37:15,450 --> 00:37:20,810 Speaker 1: one hundred and twenty patents, but by far his most 425 00:37:21,090 --> 00:37:26,650 Speaker 1: important invention is the one that came to horrify him, 426 00:37:26,690 --> 00:37:31,490 Speaker 1: the cubicle. At the age of seventy seven, he gave 427 00:37:31,490 --> 00:37:37,610 Speaker 1: an interview which has now become infamous. Not all organizations 428 00:37:37,610 --> 00:37:42,050 Speaker 1: are intelligent and progressive lots are run by crass people. 429 00:37:42,890 --> 00:37:46,890 Speaker 1: They make little bitty cubicles and stuff people in them, 430 00:37:47,370 --> 00:37:55,410 Speaker 1: barren rat hole places, barren rat hole places. The interview 431 00:37:55,530 --> 00:37:59,690 Speaker 1: conveyed the bitter regret of a man who saw his 432 00:37:59,770 --> 00:38:07,570 Speaker 1: life's vision twisted by avaricious fools. But should we really 433 00:38:07,610 --> 00:38:13,410 Speaker 1: be surprised? George Nelson wasn't He saw it all coming, 434 00:38:14,210 --> 00:38:18,170 Speaker 1: but Robert proopst didn't want to hear it. And when 435 00:38:18,210 --> 00:38:23,730 Speaker 1: George Nelson was proved right, Proops didn't seem to realize 436 00:38:23,850 --> 00:38:28,850 Speaker 1: that the bosses who packed workers into cubicles hadn't twisted 437 00:38:28,890 --> 00:38:33,370 Speaker 1: his vision at all, They had simply taken it to 438 00:38:33,450 --> 00:38:46,090 Speaker 1: its logical conclusion. Two years later, he was dead. Proopst 439 00:38:46,370 --> 00:38:51,330 Speaker 1: had loved the idea of the creative knowledge workers physically dynamic, 440 00:38:51,730 --> 00:38:56,810 Speaker 1: always searching for new ideas, empowered by the workplace around them. 441 00:38:58,010 --> 00:39:01,170 Speaker 1: But he had also been a man who hated the 442 00:39:01,210 --> 00:39:05,610 Speaker 1: thought of a wasted or inefficient movement so much that 443 00:39:05,690 --> 00:39:09,610 Speaker 1: he'd laid in a hospital bed with a notebook conducting 444 00:39:09,610 --> 00:39:13,010 Speaker 1: a time and motion study of the nurses who were 445 00:39:13,050 --> 00:39:17,810 Speaker 1: caring for him. Would those nurses really have provided better 446 00:39:17,970 --> 00:39:22,290 Speaker 1: care if they'd been rushing about on an optimized schedule. 447 00:39:24,290 --> 00:39:30,370 Speaker 1: Despite Nelson's warning, Proops never did seem to realize that 448 00:39:30,450 --> 00:39:33,850 Speaker 1: there might be a conflict between helping workers to be 449 00:39:33,890 --> 00:39:38,530 Speaker 1: empowered and creative and helping them to be maximally efficient. 450 00:39:40,050 --> 00:39:50,770 Speaker 1: There's only one word for his well intentioned mistake, tragedy. 451 00:39:59,450 --> 00:40:04,010 Speaker 1: Essential sources for this episode were Nikhil Saval's book Cubed 452 00:40:04,570 --> 00:40:09,890 Speaker 1: and Jennifer Kaufman Buhler's book Open Plan, a design history 453 00:40:10,130 --> 00:40:13,370 Speaker 1: of the American Office. For a full list of our 454 00:40:13,410 --> 00:40:20,050 Speaker 1: sources see the show notes at Timharford dot com. Cautionary 455 00:40:20,050 --> 00:40:22,970 Speaker 1: Tales is written by me Tim Harford with Andrew Wright, 456 00:40:23,170 --> 00:40:27,130 Speaker 1: Alice Fines, and Ryan Dilly. It's produced by Georgia Mills 457 00:40:27,290 --> 00:40:31,050 Speaker 1: and Marilyn Rusk. The sound design and original music are 458 00:40:31,090 --> 00:40:34,650 Speaker 1: the work of Pascal Wise. Additional sound design is by 459 00:40:34,730 --> 00:40:39,490 Speaker 1: Carlos san Juan at Brain Audio. Bend A Dafhaffrey edited 460 00:40:39,490 --> 00:40:43,530 Speaker 1: the scripts. The show also wouldn't have been possible without 461 00:40:43,530 --> 00:40:47,930 Speaker 1: the work of Jacob Weisberg, Greta Cohene, Sarah Nix, Eric Sandler, 462 00:40:48,130 --> 00:40:53,250 Speaker 1: Christina Sullivan, Kira Posey, and Owen Miller. Cautionary Tales is 463 00:40:53,290 --> 00:40:56,770 Speaker 1: a production of Pushkin Industries. If you like the show, 464 00:40:57,050 --> 00:41:00,170 Speaker 1: please remember to share, rate, and review. It really makes 465 00:41:00,170 --> 00:41:01,770 Speaker 1: a difference to us and if you want to hear 466 00:41:01,810 --> 00:41:05,130 Speaker 1: the show, add free sign up to Pushkin Plus on 467 00:41:05,210 --> 00:41:08,330 Speaker 1: the show page on Apple Podcasts or at pushkin dot 468 00:41:08,410 --> 00:41:10,170 Speaker 1: fm slash plus