WEBVTT - The Tech Road to the Super Bowl 0:00:01.800 --> 0:00:04.440 This is Bloomberg Business Week. I'm Carol Masser and I'm 0:00:04.480 --> 0:00:07.280 Bloomberg Quick Takes Tim Stanovk. We're here every day bringing 0:00:07.320 --> 0:00:09.840 you the latest news from the world to business and finance, 0:00:09.840 --> 0:00:13.640 plus technology, politics, economics, all partnising the power of Business 0:00:13.680 --> 0:00:17.160 Week reporters and editors, not to mention our journalists and 0:00:17.160 --> 0:00:20.000 analyst in more than one twenty countries. You can download 0:00:20.000 --> 0:00:23.479 Bloomberg Business Weekend iTunes, SoundCloud, or Bloomberg dot Com. You 0:00:23.480 --> 0:00:25.439 can also listen to our radio show at two pm 0:00:25.440 --> 0:00:27.880 Eastern Time on the Bloomberg Radio or watch us on 0:00:27.920 --> 0:00:31.720 YouTube search Bloomberg clovel News. Let's get the latest when 0:00:31.720 --> 0:00:34.400 it comes to the health pandemic and lucky for us. 0:00:34.440 --> 0:00:37.599 Back with us as Dr uh As G. G. Gronville. 0:00:37.800 --> 0:00:41.200 She's senior scholar at Johns Hopkins Bloomberg School of Public Health. 0:00:41.760 --> 0:00:44.600 She is an Associate professor in the Department of Environmental 0:00:44.640 --> 0:00:47.240 Health and Engineering at Johns Hopkins, which is of course 0:00:47.360 --> 0:00:50.960 supported by Michael R. Bloomberg, founder, Bloomberg LP, and Bloomberg Philanthropies. 0:00:51.520 --> 0:00:55.240 She joins us on the phone from Baltimore. Dr Gronville, 0:00:55.320 --> 0:00:58.600 good to have you back with us, um It's interesting. 0:00:58.680 --> 0:01:02.480 It does feel like again we're going through another chapter 0:01:02.600 --> 0:01:05.920 where we feel like we're moving beyond the pandemic and 0:01:05.959 --> 0:01:09.200 we're seeing, you know, very states say you can start 0:01:09.240 --> 0:01:12.319 to take off your masks. How do you see this development? 0:01:12.400 --> 0:01:15.160 A good one, a positive one? Does it show some progress? 0:01:16.920 --> 0:01:18.920 I wish that, um, Well, first of all, thank you 0:01:18.959 --> 0:01:21.759 for having me, But I wish that people would hold 0:01:21.760 --> 0:01:25.000 their horses just a little bit longer. Um. We still 0:01:25.040 --> 0:01:29.319 have really high levels of transmission, we still have many 0:01:29.400 --> 0:01:33.120 people in the hospital. We have a really unacceptable death 0:01:33.240 --> 0:01:36.840 rate per day, um. And but we do have some 0:01:37.000 --> 0:01:39.920 hopeful signs on the horizon, and I just wish that 0:01:39.959 --> 0:01:42.759 people would, you know, be a little bit more conservative 0:01:43.480 --> 0:01:45.840 for the next several weeks. What do you think it 0:01:45.920 --> 0:01:48.560 is that's leading a lot of states to drop their 0:01:48.600 --> 0:01:52.240 mask mandates. And we're not talking states that are more 0:01:52.280 --> 0:01:56.040 conservative and politically have been against mask mandates governors. We're 0:01:56.080 --> 0:01:59.640 talking blue states like New Jersey, uh in New York 0:01:59.760 --> 0:02:02.280 Is as well. What's is this politics or is it 0:02:02.320 --> 0:02:06.320 the science? Um, It's not the science. And I think 0:02:06.360 --> 0:02:11.640 that it's that it's that people are definitely sick of everything, UM. 0:02:11.680 --> 0:02:14.880 And it's understandable, and that doesn't that includes people from 0:02:14.919 --> 0:02:18.320 blue and red states. Um, but it's uh, it's not 0:02:18.720 --> 0:02:21.440 and the and it's true that cases are falling, that 0:02:21.600 --> 0:02:25.320 the amcon waves is is really you know, it's swept through, 0:02:26.000 --> 0:02:28.600 but um, but it's still it's still not gone yet. 0:02:28.800 --> 0:02:33.480 And so I think UM being a little bit more cautious, uh, 0:02:33.560 --> 0:02:35.880 and trying to keep the things that we want to 0:02:35.960 --> 0:02:40.200 keep open open. I'm especially concerned about schools, and I 0:02:40.200 --> 0:02:42.400 think that should be the priority. Well, let's talk a 0:02:42.440 --> 0:02:45.200 little bit about that, because I'm already getting you know, 0:02:45.200 --> 0:02:47.480 I live in a I told care about this yesterday. 0:02:47.480 --> 0:02:49.000 I live in apartment building in New York City. We 0:02:49.000 --> 0:02:52.880 have a mask mandate for the building. And after what 0:02:52.919 --> 0:02:55.320 we've heard earlier this week from governors around the country, 0:02:55.360 --> 0:02:57.440 we already have residents who live in the building saying 0:02:57.440 --> 0:02:59.919 we've got to remove this mask mandate because it's being 0:03:00.040 --> 0:03:02.799 removed in New York. And I'm thinking to myself, Well, 0:03:02.800 --> 0:03:04.760 there are a lot of newborns in this building. There 0:03:04.800 --> 0:03:06.360 are people under the age of five who are not 0:03:06.639 --> 0:03:12.200 eligible to be vaccinated. Help me understand the tension there. Well, 0:03:12.240 --> 0:03:14.960 in a few weeks and we'll be able to probably 0:03:15.000 --> 0:03:18.200 start being able to vaccinate the under five crowd not 0:03:18.400 --> 0:03:20.600 but but not newborns yet, right, I mean we're like 0:03:20.760 --> 0:03:26.760 not new born right to probably two to five years old. 0:03:26.960 --> 0:03:30.320 And um, and we'll probably that will probably happen in 0:03:30.360 --> 0:03:33.120 a few weeks start happening. But you know, it takes 0:03:33.160 --> 0:03:36.480 time to to get them, uh, I mean I and 0:03:36.520 --> 0:03:40.160 also it will take some time to help educate parents 0:03:40.200 --> 0:03:42.920 that this is the best thing to do. Um, we 0:03:43.000 --> 0:03:45.680 haven't yet really done that as well as we could 0:03:45.680 --> 0:03:49.119 have for the five to eleven year old right now, 0:03:49.240 --> 0:03:52.560 nationally they're about a quarter of them have been vaccinated 0:03:52.600 --> 0:03:55.160 of eligible five to eleven year old and that's just 0:03:55.240 --> 0:03:58.200 not sufficient. Hey, one thing I want to ask you 0:03:58.240 --> 0:04:00.400 back on a plane, this is like the second plane. 0:04:00.440 --> 0:04:01.920 I mean I did one in fault him and I 0:04:01.960 --> 0:04:05.800 did he's been on another one. Um, but what do 0:04:05.840 --> 0:04:07.480 we need to think about as we travel? Because I 0:04:07.520 --> 0:04:09.880 just thought for everybody was a lot more relaxed to 0:04:10.000 --> 0:04:12.880 wearing masks, but it was very different from everybody pulling 0:04:12.880 --> 0:04:16.080 out their wipes and wiping everything down. Um. What do 0:04:16.120 --> 0:04:19.640 we need to think about? G G. Well, I think 0:04:19.720 --> 0:04:22.120 that you know, if you are traveling and you are 0:04:22.200 --> 0:04:25.000 able to wear a mask, and you're with you know, uh, 0:04:25.200 --> 0:04:27.640 with people who you don't know what their status is, 0:04:27.839 --> 0:04:29.960 and they may or may not be vaccinated, they may 0:04:30.040 --> 0:04:32.440 or may not be infected. I mean I'd wear a 0:04:32.480 --> 0:04:36.040 mask UM in that that situation. And and if you 0:04:36.120 --> 0:04:38.839 are able to UM, you know, all masks work, but 0:04:38.960 --> 0:04:42.080 better masks do work better. And so if you're able 0:04:42.120 --> 0:04:44.760 to wear UM, and then ninety five or a CAN 0:04:44.880 --> 0:04:48.080 ninety five or a CAN ninety four, something that's better. 0:04:48.400 --> 0:04:52.599 You know, that's a that has better protection. UM. Do that. 0:04:52.760 --> 0:04:56.520 It's not gonna there's no guarantee in life. UM. I 0:04:56.520 --> 0:04:58.800 know people are saying that, you know, one one way 0:04:58.839 --> 0:05:03.600 masking works does work. UM, but it's you know, it's 0:05:03.600 --> 0:05:06.960 certainly better if you're not getting exposed. I mean, Dr Gronville. 0:05:06.960 --> 0:05:08.040 Before we let you go, I want to talk a 0:05:08.040 --> 0:05:11.800 little bit about self testing. I recently received micronavirus test 0:05:11.880 --> 0:05:14.640 kit from the US government free of charge. What are 0:05:14.640 --> 0:05:19.200 we getting wrong about the way that we're self testing? UM. 0:05:19.320 --> 0:05:21.400 One thing that I always tell people is you remember 0:05:21.440 --> 0:05:23.920 that testing is a moment in time. UM. It will 0:05:23.960 --> 0:05:26.760 tell you your status at the time that you that 0:05:26.839 --> 0:05:30.719 you swabbed your nose and um, the A lot of 0:05:30.720 --> 0:05:33.240 times people think, oh, well, you know I I tested 0:05:33.320 --> 0:05:36.919 yesterday and I said I was negative. But then you 0:05:36.960 --> 0:05:39.400 know the next day is positive and so the testing work. 0:05:39.720 --> 0:05:43.080 That's it's it's more likely that you were infected, but 0:05:43.120 --> 0:05:46.400 you were below the limits of detection and the test. 0:05:46.520 --> 0:05:49.520 So testing is a moment in time. If you're going 0:05:49.560 --> 0:05:52.320 to use the test, um, I recommend people check YouTube 0:05:52.440 --> 0:05:56.159 or the manufacturer to just make sure they're doing it correctly. Um, 0:05:56.200 --> 0:05:58.839 there's there's the tests are all a little bit different, 0:05:59.000 --> 0:06:02.400 so so why not look for an example now, really 0:06:02.400 --> 0:06:04.920 good advice. Hey, so nice to talk to you once again. 0:06:05.000 --> 0:06:07.640 Dr G. G. Granville, Senior Scholar of a JOHNS. Hopkins 0:06:07.680 --> 0:06:10.360 Center for Health Security at the Bloomberg School of Public Health, 0:06:10.400 --> 0:06:13.279 of course, supported by Michael R. Bloomberg. Joining us on 0:06:13.400 --> 0:06:17.120 the phone from Baltimore. You're listening to Bloomberg Business Week 0:06:17.320 --> 0:06:21.240 with Carol Messer and Bloomberg Quick Takes Tim Stinovic on 0:06:21.440 --> 0:06:24.160 Bloomberg Radio. The new issue of Bloomberg Business Week, and 0:06:24.240 --> 0:06:27.839 update on a story about the loan shark, then President 0:06:27.839 --> 0:06:32.239 Trump freed from prison, who is now lending money again. 0:06:32.279 --> 0:06:34.520 It's a story that Zeke Fox at Bloomberg has been 0:06:34.520 --> 0:06:37.760 falling for some time. Tim Zeke Fox's financial investigations reporter. 0:06:37.880 --> 0:06:40.680 He joins us in the Bloomberg Interactive Broker studio. Joel 0:06:40.680 --> 0:06:43.560 Webber is editor at Bloomberg business Week. He joins us 0:06:43.560 --> 0:06:46.400 as well from the Bloomberg Interactive Broker Studio. Joel. Before 0:06:46.400 --> 0:06:49.160 we get into the part in the sentence that wasn't served, 0:06:49.600 --> 0:06:54.840 UM remind us who is Jonathan Braun. Jonathan Braun is 0:06:55.440 --> 0:06:59.960 uh the story uh that Zeke writes is basically the 0:07:00.040 --> 0:07:03.960 main character and that he also was a prominent UM 0:07:04.240 --> 0:07:09.160 character in some previous reporting that Zeke and our colleague 0:07:09.320 --> 0:07:12.640 um Zack Miner did in for the magazine a couple 0:07:12.640 --> 0:07:16.360 of years ago that kicked off really with a Business 0:07:16.360 --> 0:07:19.880 Week cover story called um sign Here to Lose Everything 0:07:19.920 --> 0:07:23.600 that became a series of stories. Um Braun figured into 0:07:23.640 --> 0:07:27.040 some of those um and and ended up going to jail, 0:07:27.120 --> 0:07:31.360 although not for predatory lending. It was actually on some 0:07:31.440 --> 0:07:34.880 drug charges. Um. But you're right on the last day 0:07:35.200 --> 0:07:41.280 of President Trump's presidency, he commuted the sentence and John 0:07:41.360 --> 0:07:45.200 Brown as he is about to tell us, Uh, you know, 0:07:45.280 --> 0:07:47.600 sometimes you do what you do best and and he's 0:07:47.640 --> 0:07:50.480 back to to doing a certain kind of business. Would 0:07:50.480 --> 0:07:52.880 you find would you find Zeke? And how did the story? 0:07:53.200 --> 0:07:55.520 How did this story come to you? Because for the record, 0:07:55.560 --> 0:07:59.080 by the way, guys, this this story is unbelievable thanks 0:07:59.160 --> 0:08:02.040 to Yeah. I mean a few months after John Braun 0:08:02.040 --> 0:08:04.560 got out of prison, I started getting calls late night 0:08:04.600 --> 0:08:07.400 text people are saying John Brown is back in business 0:08:07.440 --> 0:08:10.360 and this is a big deal because he's famous in 0:08:10.360 --> 0:08:14.040 this world of merchant cash advance, which are guys who 0:08:14.160 --> 0:08:18.960 lend money to small businesses like truckers, restaurateurs, cleaners, anyone 0:08:19.000 --> 0:08:21.520 who's got a little company. They borrow money at these 0:08:21.560 --> 0:08:24.720 crazy interest rates and even among people who charge a 0:08:24.760 --> 0:08:28.160 thousand percent themselves. They're coming to me and saying, this 0:08:28.200 --> 0:08:31.680 guy John is ripping people off. How did he get 0:08:31.680 --> 0:08:33.640 out of prison? How did you get apart in from Trump? 0:08:34.000 --> 0:08:35.760 And then they started tipping me off and saying he's 0:08:35.760 --> 0:08:39.840 got a new operation based in in Borough Park and 0:08:39.880 --> 0:08:44.200 he's famous for just like vulgar rants. We have a 0:08:44.280 --> 0:08:47.000 video of one that you can see if you read 0:08:47.040 --> 0:08:49.800 the story, where he's threatening borrowers, he's cursing them out 0:08:50.200 --> 0:08:52.160 and then he's but he's Also he's very smart and 0:08:52.200 --> 0:08:56.000 he invents these uh or take uses these legal loopholes 0:08:56.360 --> 0:08:59.760 to seize people's money when they fall behind on the loans, 0:08:59.760 --> 0:09:03.040 which is quite common given that the rates are so high. 0:09:03.400 --> 0:09:05.400 You borrow ten grand and you might owe twenty you know, 0:09:05.440 --> 0:09:07.600 in a month or two. Talk to us about that 0:09:07.600 --> 0:09:10.719 because the victims in these stories, and you have a 0:09:10.760 --> 0:09:13.079 couple of examples in the in the story, Um, what 0:09:13.360 --> 0:09:15.160 do they go through when when they in turn into 0:09:15.559 --> 0:09:19.960 an agreement. Yeah. So I spoke to one guy, Brian Massey. 0:09:20.080 --> 0:09:24.520 He was a mechanic in in Memphis, and you know 0:09:24.600 --> 0:09:27.359 he's having a tough time with his business with the pandemic, 0:09:27.960 --> 0:09:31.400 and he started, you never just take one of these loans. 0:09:31.440 --> 0:09:34.040 You turned to one of these somebody calls you a 0:09:34.080 --> 0:09:36.440 salesman and says, hey, do you need any money for 0:09:36.480 --> 0:09:39.800 your business? And Brian did, and they say, we're going 0:09:39.880 --> 0:09:42.959 to get you a great loan, but first, maybe take 0:09:43.000 --> 0:09:45.800 this trial deal and you know you're gonna get twenty 0:09:45.800 --> 0:09:47.600 grand and don't worry about it, like it's gonna be 0:09:47.600 --> 0:09:51.080 a good rate. And so he when the contract, these 0:09:51.120 --> 0:09:53.760 are all done, this isn't like your loan shark on 0:09:53.800 --> 0:09:56.240 the corner. These people are signing contracts and when the 0:09:56.360 --> 0:09:59.400 contract says, hey, you'll get ten grand and you have 0:09:59.440 --> 0:10:03.599 to pay back fifteen and uh forty five days or 0:10:03.640 --> 0:10:06.440 something like that. So the contracts side, you're agreeing to 0:10:06.520 --> 0:10:09.040 something that's got pretty tough terms. But then on top 0:10:09.080 --> 0:10:12.120 of that, they're all sorts of hidden fees. There's really 0:10:12.160 --> 0:10:14.160 punitive terms if you ever fall behind and they have 0:10:14.200 --> 0:10:18.080 to collect on you. And according to these borrowers are interviewed, 0:10:18.520 --> 0:10:22.040 these lenders don't always live up to end of their 0:10:22.120 --> 0:10:25.920 end of the contract. Well, sometimes take extra fees um 0:10:26.080 --> 0:10:29.520 or start trying to sue someone for defaulting when they 0:10:29.679 --> 0:10:31.880 have barely fallen behind or haven't fallen behind at all. 0:10:32.360 --> 0:10:34.800 Uh So it can be really devastating for these businesses. 0:10:35.200 --> 0:10:38.120 The massive the mechanic by the time I was done 0:10:38.160 --> 0:10:40.400 reporting the story, he had to close his shop and 0:10:40.440 --> 0:10:44.840 take a job as a security guard. But meanwhile, they 0:10:44.880 --> 0:10:47.360 can be very lucrative for the lenders, as you can 0:10:47.400 --> 0:10:50.520 imagine if you're lending at you know, two thousand percent 0:10:50.559 --> 0:10:54.040 a year. Hey Z, can you you spent some time 0:10:54.040 --> 0:10:57.240 with Braun over the years explain his personality? We we 0:10:57.400 --> 0:11:00.760 have examples of him lashing out at at clients. You've 0:11:00.840 --> 0:11:03.080 you spent hours with him. Actually Tim didn't said correctly, 0:11:03.120 --> 0:11:06.000 Inspector Gadget. We'd like to have you explained. And you 0:11:06.000 --> 0:11:07.719 don't have to explain that one. People have to go 0:11:07.760 --> 0:11:10.840 read the story to know that one. Well, yeah, so 0:11:11.040 --> 0:11:14.120 when I was investigating this loophole a few years ago, 0:11:15.200 --> 0:11:16.880 he was one of the biggest users of it or 0:11:16.920 --> 0:11:19.439 abusers of it, according to the people I spoke to. 0:11:19.520 --> 0:11:22.480 Its called Confessions of Judgment. And he wouldn't take my calls. 0:11:22.920 --> 0:11:26.360 So I stopped by his office and spoke to him 0:11:26.400 --> 0:11:28.280 for quite a bit. And first he was he was 0:11:28.400 --> 0:11:31.960 very angry and berated me in front of everyone. But 0:11:32.040 --> 0:11:35.840 then uh, and now you know, I wasn't That's what 0:11:35.920 --> 0:11:38.760 I'd heard he would be like, um. But once he 0:11:38.880 --> 0:11:40.920 invited me, he said he needed to calm down. He 0:11:40.960 --> 0:11:42.920 invited me up to the roof too, so he could 0:11:42.920 --> 0:11:45.920 have a cigarette. I said, let's go to the street instead, 0:11:46.440 --> 0:11:50.200 So we hung out out on and the you know, 0:11:50.240 --> 0:11:53.160 on the sidewalk in the financial district. And you know, 0:11:53.280 --> 0:11:56.320 he said, I mean, he says, your sources are wrong, 0:11:56.520 --> 0:11:58.400 they're making all this stuff up. Why are you about 0:11:58.400 --> 0:12:05.199 to get me, you're harassing me. Um, but uh but yeah, 0:12:05.240 --> 0:12:07.520 I mean he's not a he's not a pleasant person. 0:12:07.600 --> 0:12:10.199 He also offered you a job. I mean, I'm not 0:12:10.240 --> 0:12:11.760 sure if it was like a real offer, but at 0:12:11.840 --> 0:12:14.520 some point he said something. You know, it's more like 0:12:14.559 --> 0:12:16.720 we're not so different. You and I like, here, you 0:12:16.760 --> 0:12:21.280 are harassing me. You know what do I have to 0:12:21.280 --> 0:12:23.079 do to collect debts? Like why are you blaming me 0:12:23.120 --> 0:12:26.120 for calling borrowers when you when you're very aggressive yourself. 0:12:26.400 --> 0:12:28.760 Well he used a profanity and cause you inspector gadget, 0:12:28.800 --> 0:12:30.000 Like I said, people have to read this story. We 0:12:30.040 --> 0:12:33.800 only have like forty seconds left here, just quickly. How 0:12:33.880 --> 0:12:37.120 was he pardoned? That's the crazy thing. I mean, he's 0:12:37.160 --> 0:12:40.520 telling people, like I've spoken to people who've spoken to him, 0:12:40.600 --> 0:12:42.840 he's bragging that it costs millions of dollars that he 0:12:42.920 --> 0:12:47.160 paid to you know, various Trump connected people. And but 0:12:47.200 --> 0:12:49.160 the only thing I could nail down is that he did. 0:12:49.480 --> 0:12:51.880 And I don't know if Dershowitz says it didn't cost anything, 0:12:51.880 --> 0:12:55.560 but he did get Alan Dershowitz, the lawyer for Trump 0:12:55.640 --> 0:13:00.480 in his first impeachment, to represent him, to advocate for him. 0:13:00.600 --> 0:13:03.560 Dershowitz says, you know, he got only a small fee, 0:13:03.600 --> 0:13:05.720 but he can't remember exactly how much. But it could 0:13:05.760 --> 0:13:07.960 be that Braun had other people advocating for him too. 0:13:08.440 --> 0:13:10.440 I just couldn't get to the bottom of that part. 0:13:10.679 --> 0:13:12.640 We know that there'll be more installments and we're gonna 0:13:12.640 --> 0:13:15.120 look forward to reading them. Um Zeeke, thank you so much. 0:13:15.200 --> 0:13:18.640 Seek Fox, he's financial investigations reporter at Bloomberg back in 0:13:18.720 --> 0:13:21.360 our interactive studio along with the editor of Business Week, 0:13:21.400 --> 0:13:23.839 Tel Weber. This story, this update in the new issue 0:13:23.880 --> 0:13:31.720 of Business Week. You're listening to Bloomberg Business Week with 0:13:31.800 --> 0:13:36.480 Carol Masser and Bloomberg Quick Takes Tim Stenovik on Bloomberg Radio. 0:13:36.800 --> 0:13:38.400 All right, so you guys know we're on the West 0:13:38.440 --> 0:13:42.000 coast because we're doing a lead up event, Bloomberg Live 0:13:42.040 --> 0:13:45.160 event Power Players Summit that's tomorrow in Beverly Hills. When 0:13:45.240 --> 0:13:48.079 we're talking to all types of individuals who involved in 0:13:48.120 --> 0:13:50.960 the sports world, you know, the big game. Of course, 0:13:51.120 --> 0:13:53.520 it's about so much team. It is about so much 0:13:53.679 --> 0:13:57.880 Tim and teams as well, teams, players, coaches. There's also 0:13:57.920 --> 0:14:00.719 a lot of technology involved. There is technology from many 0:14:00.720 --> 0:14:04.559 different companies. One of those is Samsung. Mark Kilroy's is 0:14:04.679 --> 0:14:07.880 vice president of marketing for the Display vision for Samsung. 0:14:08.120 --> 0:14:10.679 Joins us right now on the phone from Los Angeles, 0:14:10.840 --> 0:14:13.839 Mark Kiroz. How are you. I'm good. How are you 0:14:13.880 --> 0:14:16.720 all doing? We're doing well? Thanks? Hey. UM, give us 0:14:16.760 --> 0:14:20.400 an idea of of what people who are going to 0:14:20.480 --> 0:14:23.240 be at the game on Sunday are going to experience 0:14:23.240 --> 0:14:25.320 from a technological point of you, I mean, beyond looking 0:14:25.320 --> 0:14:28.120 at their smartphones, beyond being able to communicate with one another, 0:14:28.160 --> 0:14:30.760 beyond being able to communicate with others. What that tech 0:14:30.800 --> 0:14:34.600 are they going to be immersed in? Sure? Sure? So? 0:14:34.600 --> 0:14:37.280 So you know that really starts when the kind of 0:14:37.320 --> 0:14:40.400 fans even enter the venue, Right, they're gonna start to 0:14:41.000 --> 0:14:44.040 interact with a lot of display technology that the that 0:14:44.160 --> 0:14:46.560 the stadium and the venue have put in place on 0:14:46.600 --> 0:14:51.240 that Samsung technology. And uh, when when we finally get 0:14:51.240 --> 0:14:54.520 the opportunity to see the playing field above it, they 0:14:54.560 --> 0:14:57.240 will see the Infinity screen by Samsung. Right, So that 0:14:57.400 --> 0:15:02.240 is the uh, that's the video board that sits about 0:15:02.720 --> 0:15:06.200 twenty ft above the playing surface, and it is an 0:15:06.200 --> 0:15:10.520 all inspiring uh technology. Right, But that's not That's not 0:15:10.600 --> 0:15:13.960 all they'll see all of the different LED screens across 0:15:14.040 --> 0:15:17.400 the whole venue um. And what's really interesting is that, 0:15:17.440 --> 0:15:20.600 you know, my my first experience earlier this season, when 0:15:20.600 --> 0:15:24.240 I visited the venue Um, you know, it was a 0:15:24.280 --> 0:15:28.280 bit of an all inspiring experience. But what really got 0:15:28.320 --> 0:15:31.040 me was that I would tend to look at fans 0:15:31.560 --> 0:15:34.800 during the game, and they were so so immersed in 0:15:34.880 --> 0:15:38.520 the technology and the screen above the the action on 0:15:38.560 --> 0:15:40.400 the field that I caught them a lot of times 0:15:40.480 --> 0:15:43.840 watching the screen versus the actual action on the field. 0:15:43.840 --> 0:15:47.280 So it's a pretty it's pretty amazing technology. We think 0:15:47.280 --> 0:15:50.720 about it, Mark, and you think about this new incredible 0:15:50.800 --> 0:15:53.240 Sofi stadium right that the game is going to be 0:15:53.280 --> 0:15:56.400 played in. But you're right like it, I feel like 0:15:56.440 --> 0:15:58.920 big screens were like one end or each of the 0:15:59.320 --> 0:16:02.520 you know zones. But this is just as you said, 0:16:02.520 --> 0:16:05.320 it's a circle, you know, of all LED light, Like 0:16:05.360 --> 0:16:07.240 you can just be looking at things from you know, 0:16:07.280 --> 0:16:10.680 anybody can see something that's up there. The experience of 0:16:10.720 --> 0:16:13.280 the game, I feel like technology, or the the experience 0:16:13.280 --> 0:16:16.920 of sports generally, technology plays a bigger, bigger role. I 0:16:16.920 --> 0:16:20.080 think about being you know at the US Open uh 0:16:20.080 --> 0:16:22.280 and Forest Hills, you know, and you're watching the speed 0:16:22.320 --> 0:16:25.040 of the balls, and like it's just becomes such a 0:16:25.120 --> 0:16:30.520 much more high tech experience. Oh, absolutely right. It the 0:16:30.520 --> 0:16:35.120 the enhancement of the experience is continually being raised, right, 0:16:35.160 --> 0:16:37.800 and I think that's where technology plays a key role 0:16:38.240 --> 0:16:43.160 to continue to create that fan experience, that guest experience, 0:16:43.200 --> 0:16:46.920 because you're competing against um, you know, the technology in 0:16:46.960 --> 0:16:48.920 the home, right, I mean, you know the technology and 0:16:48.960 --> 0:16:51.080 the home has gotten very good, are you know? If 0:16:51.120 --> 0:16:54.280 you own a Samsung uh TV, right, you know, it's 0:16:54.320 --> 0:16:58.320 great technology. You've got great viewing of of whatever action 0:16:58.400 --> 0:17:01.400 that's there. So you have to you enhance that. That 0:17:01.720 --> 0:17:05.320 experience has to be even better to entice fans to 0:17:05.440 --> 0:17:09.080 keep coming into those live venues. And that's what we've 0:17:09.080 --> 0:17:12.879 done here with the Infinity Screen and partnership with with 0:17:12.960 --> 0:17:15.240 the venue to to deliver you know, that one of 0:17:15.320 --> 0:17:18.320 kind experience and then being able to augment that with 0:17:18.480 --> 0:17:22.320 analytics and other information so that, you know, so that 0:17:22.400 --> 0:17:24.720 you get those heads looking up and off of those 0:17:24.720 --> 0:17:27.400 screens on their phones right, right, and then you throw 0:17:27.440 --> 0:17:30.760 an audio, right, isn't there something like two sixty j 0:17:30.920 --> 0:17:33.120 b l by harm and speakers? I mean I can 0:17:33.160 --> 0:17:36.960 just imagine like it's a home theater system on steroids. 0:17:37.640 --> 0:17:40.439 Oh absolutely, And and you know when you have the 0:17:40.560 --> 0:17:44.119 visuals combined with the audio, there there there. You know 0:17:44.240 --> 0:17:47.160 in my experience of this past season, and I'm sure 0:17:47.200 --> 0:17:50.480 that that you know, the Big Game will have even 0:17:50.800 --> 0:17:54.200 more unique content that they're going to deliver when when 0:17:54.240 --> 0:17:57.560 it comes to pass On on this weekend. But you 0:17:57.600 --> 0:18:01.800 know they would use that content because the ammenity screen 0:18:02.080 --> 0:18:05.480 is basically a blank camus. It gives gives the the 0:18:05.560 --> 0:18:08.679 operators the ability to do whatever they want in trying 0:18:08.680 --> 0:18:12.800 to communicate to their fans, and so there were sequences 0:18:12.920 --> 0:18:15.720 of content that they would really pump up the crowd 0:18:16.160 --> 0:18:18.840 and then with those visuals and then bring in the 0:18:18.880 --> 0:18:21.959 sound system to the point where you know, it became 0:18:22.080 --> 0:18:25.920 almost definite. Right. Hey, we're talking with Mark he Rose, 0:18:26.040 --> 0:18:29.480 vice president of marketing for the display division at Samsung. Mark, 0:18:29.920 --> 0:18:32.640 you are vice president marketing. So helped draw the line 0:18:32.680 --> 0:18:37.080 here from a really expensive investment like this at the 0:18:37.160 --> 0:18:42.040 stadium to getting people to go and buy Samsung displays 0:18:42.080 --> 0:18:46.159 for their homes. Yeah. So I think I mean the 0:18:46.480 --> 0:18:49.159 key is you. You you're trying to deliver one of 0:18:49.160 --> 0:18:52.920 a kind experiences whether that's in the stadium or even 0:18:53.000 --> 0:18:55.680 at home. Right, So you know, the technology itself, which 0:18:55.680 --> 0:18:58.600 you'll see on display if you have the privilege of 0:18:58.640 --> 0:19:02.359 being in the game or at the game on Sunday, 0:19:02.560 --> 0:19:05.440 is some uh state of the art technology, including our 0:19:05.640 --> 0:19:08.399 h d R ten plus technology that you have the 0:19:08.480 --> 0:19:12.240 same thing in that home viewing experience, right, So that's 0:19:12.280 --> 0:19:16.160 really enhancing the contrast the light and darks to to 0:19:16.200 --> 0:19:20.280 expone expose those fine image details. You know, never miss 0:19:20.400 --> 0:19:22.760 a minute of the action. Hey, Mark, what's the demand? 0:19:23.040 --> 0:19:25.679 You know, a lot of people are redoing stadiums, UM. 0:19:25.760 --> 0:19:29.119 We're all talking about, especially post pandemic experiencing things, and 0:19:29.160 --> 0:19:31.280 I feel like there's a lot more entertainment venues. What's 0:19:31.320 --> 0:19:34.120 the demand for your services you guys at Samsung to 0:19:34.119 --> 0:19:37.840 to build something like this or or similar scale type 0:19:37.920 --> 0:19:40.400 things when it comes to boards and just got about 0:19:40.440 --> 0:19:44.920 forty sconds. Yeah, sure, no, the demands UH is very strong, right, 0:19:44.920 --> 0:19:48.760 we were coming out of this pandemic situation. Everyone is 0:19:48.800 --> 0:19:52.600 looking to deliver a unique experience, UM. And so you 0:19:52.640 --> 0:19:55.600 know we've been able to build off of key stadiums 0:19:55.640 --> 0:19:58.760 like UM Chase Center where the Gold State Warriors play, 0:19:59.040 --> 0:20:01.560 to now so far have been our next one that's 0:20:01.600 --> 0:20:04.240 coming up during the next Major League Baseball season with 0:20:04.280 --> 0:20:06.760 the New York Mets, which the City Fields, So we 0:20:06.840 --> 0:20:08.919 have a lot of opportunity in the future. How do 0:20:08.960 --> 0:20:10.919 you watch the game or how will you watch the 0:20:10.920 --> 0:20:12.920 big game? Will you be here? How will I watch 0:20:13.000 --> 0:20:16.320 the game? Very closely? Given that my two favorite teams 0:20:16.320 --> 0:20:20.720 will be playing on Sunday, the Rams and Samsung. Oh 0:20:20.800 --> 0:20:23.119 I heard that. I'm not going to take offense to that. 0:20:23.240 --> 0:20:26.480 Visit Bengals fan. Okay, the Rams and Samsung? Alright? Are 0:20:26.480 --> 0:20:29.840 you gonna be there though? Uh? Yeah, that is to 0:20:29.880 --> 0:20:33.400 be determined, right. I love to be in the stadium, 0:20:33.440 --> 0:20:35.199 but I also love watching at home, so I'm a 0:20:35.200 --> 0:20:39.919 little torn. I get you. I'm with you, okay, Um, 0:20:39.960 --> 0:20:44.960 good luck to both teams. All right? Mark Kiros, VP 0:20:45.160 --> 0:20:47.480 of Marketing for the Display Division, over Samsung on the 0:20:47.520 --> 0:20:50.840 phone from l A. This is Bloomberg Business Week with 0:20:50.920 --> 0:20:55.359 Carol Masser and Bloomberg Quick Takes Tim Stinovic on Bloomberg 0:20:55.440 --> 0:20:58.720 Radio Today. When you check out shares a Mattel stock 0:20:58.760 --> 0:21:01.399 staring after the Cup the reported fourth quarter profit in 0:21:01.440 --> 0:21:04.800 sales that exceed analysts estimates bleed by revenue from traditional 0:21:04.840 --> 0:21:08.480 toy brands. We're talking Barbie and Polly Pocket. So great 0:21:08.520 --> 0:21:11.119 to have back with us the Mattel CEO. We're talking 0:21:11.119 --> 0:21:14.240 Eenon Christ chairman and CEO of Mitchell joining us on 0:21:14.240 --> 0:21:17.119 the phone from California. Eon. It is really great to 0:21:17.240 --> 0:21:19.680 have you back with us in your neighborhood. Yeah, we are. 0:21:19.800 --> 0:21:21.760 We could be doing this in person in another world 0:21:21.920 --> 0:21:24.840 right on. What worked so well for mattelvis in the 0:21:24.840 --> 0:21:28.560 holiday quarter? Well, Hi Tim, Hi Carol. Yes, this was 0:21:28.880 --> 0:21:32.600