WEBVTT - Bloomberg Businessweek Weekend - February 7th, 2025

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<v Speaker 1>Bloomberg Audio Studios, Podcasts, radio News.

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<v Speaker 2>This is Bloomberg Business Week Insight from the reporters and

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<v Speaker 2>editors that bring you America's most trusted business magazine, plus

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<v Speaker 2>global business, finance and tech news. The Bloomberg Business Week

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<v Speaker 2>Podcast with Carol Masser and Tim Stenoveek on Bloomberg Radio.

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<v Speaker 1>Hi, everyone, Welcome to the Bloomberg Business Week Weekend Podcast.

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<v Speaker 1>Another busy week with investors contemplating the impact of US

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<v Speaker 1>tariffs against its biggest trading partners, end of the role

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<v Speaker 1>of Elon in the US government. It was a week

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<v Speaker 1>two with a lot of earnings as Alphabet, Amazon, AMDARM,

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<v Speaker 1>quoncom Ford, and Uber were among those that reported it

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<v Speaker 1>kept us pretty busy.

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<v Speaker 3>We also got another big read Friday on the US

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<v Speaker 3>jobs market. All of the details can be found on

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<v Speaker 3>the Bloomberg terminal and at Bloomberg dot com. You add

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<v Speaker 3>it up and you've got a lot coming at financial

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<v Speaker 3>markets and at leaders. So this hour we're going to

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<v Speaker 3>get an update on trust of government, business media, and

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<v Speaker 3>more with the CEO of the global pr and communications

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<v Speaker 3>company Edelman.

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<v Speaker 1>Plus we mentioned Elon a look at how his government

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<v Speaker 1>takeover has been as swift as it has been chaotic,

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<v Speaker 1>and understanding the possible land and resource grabs of President

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<v Speaker 1>Trump's geopolitical plays.

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<v Speaker 3>All of that to come. We begin, though, with the

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<v Speaker 3>importance of trust, as political polarization and growing class divisions

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<v Speaker 3>have led to a widespread loss of trust in large institutions.

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<v Speaker 3>According to the Edelman Trust Barometer, now in its twenty

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<v Speaker 3>fifth year, sixty one percent of respondents now hold grievances

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<v Speaker 3>against government, business, and the rich.

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<v Speaker 1>To help us understand the report's findings, we spoke with

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<v Speaker 1>Edelman CEO, Richard Edelman, who had just returned from the

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<v Speaker 1>World Economic Form in Davas, and there he got the

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<v Speaker 1>pulse of global business leaders.

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<v Speaker 4>So I think the American CEOs were quite bullish. They felt,

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<v Speaker 4>you know, deregulation, lower taxes, a chance to you know,

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<v Speaker 4>increase investment. Meanwhile, the European CEOs felt deeply depressed and

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<v Speaker 4>they were nervous about trade, they were nervous about regulation.

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<v Speaker 4>I heard one CEO tell me he has thirty five

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<v Speaker 4>thousand data points to give to the EU on environmental

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<v Speaker 4>regulation every year, and that's a huge burden. So also

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<v Speaker 4>I would say it was a very business like Davos,

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<v Speaker 4>you know, Other than Trump's last day appearance and Malay

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<v Speaker 4>of Argentina. There were very few government leaders, so it

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<v Speaker 4>was a much more business like Davos.

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<v Speaker 3>It's interesting that you say that you're probably the second

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<v Speaker 3>person to tell us that the mood of European CEOs

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<v Speaker 3>was pretty gloomy.

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<v Speaker 4>Well, they're gloomy because I think they feel trapped between

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<v Speaker 4>the US and China. They have big sales in China, cars,

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<v Speaker 4>et cetera. Their energy costs are high, their regulation is high,

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<v Speaker 4>and frankly, they're nervous about the German economy, the French economy,

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<v Speaker 4>both of them wobbling along. So they don't have domestic

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<v Speaker 4>demand like the US does.

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<v Speaker 1>So it's interesting, as you know, we navigate from day

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<v Speaker 1>to day, hour to hour the headlines that come out

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<v Speaker 1>of the White House in the Oval Office, and so

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<v Speaker 1>I am curious was there a perspective among the global

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<v Speaker 1>CEOs are more importantly the American CEOs, that it's kind

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<v Speaker 1>of a wait and see that we think some of

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<v Speaker 1>it is a lot of talk, and that ultimately, as

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<v Speaker 1>you said, policies will make business sense and they might

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<v Speaker 1>not be as extreme as some of the conversations around

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<v Speaker 1>them are.

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<v Speaker 5>I think you can tell me I'm wrong.

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<v Speaker 4>No, no, look, I think our trust barometer came out

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<v Speaker 4>in time for Davos. And the thing that was so noteworthy, Carol,

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<v Speaker 4>is that we see the world slipping into grievance, and

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<v Speaker 4>then sixty percent of the world's moderate or high grievance,

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<v Speaker 4>and especially in Germany, thirty five percent of people highly

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<v Speaker 4>agrieve just before their elections. And why is that? It's inflation,

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<v Speaker 4>it's the sense that my family won't be better off

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<v Speaker 4>in the next generation, lack of hope, fear of job loss,

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<v Speaker 4>to AI and so I think business has every way

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<v Speaker 4>to solve this. You know, give me a good job,

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<v Speaker 4>reskill me, have affordable products. That's the playbook. And CEOs

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<v Speaker 4>need to make sure that it's about their business.

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<v Speaker 3>Why do you think we see this happening around the world?

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<v Speaker 3>You know, it's not This idea of grievance is not

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<v Speaker 3>particular to one single country or one single region. What's

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<v Speaker 3>Is this a post COVID phenomenon? Is it a rise

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<v Speaker 3>of the cost of living phenomenon? Is it a globalization phenomenon?

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<v Speaker 3>Is it all of the above?

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<v Speaker 4>What is it? It's absolutely it's like dominoes, and so

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<v Speaker 4>you know, you start with the mass class divide, and

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<v Speaker 4>you have a battle for truth, and you have this

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<v Speaker 4>problem of COVID five years on, where people mental health

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<v Speaker 4>and other things, and then you have all the geopolitical

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<v Speaker 4>issues and so all of this is a lot, and

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<v Speaker 4>people feel continuously punched, and so I think they used

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<v Speaker 4>to take it and just have fears, and then now

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<v Speaker 4>they're aggrieved and they're prepared to fight back, and whether

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<v Speaker 4>it's misinformation or even violence, this is what we start

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<v Speaker 4>to see. And business has every reason to be concerned

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<v Speaker 4>about this because business is distrusted by the highly aggrieved.

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<v Speaker 4>It's different than most because business is the most component

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<v Speaker 4>and most ethical except for the highly aggrieved. So business

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<v Speaker 4>has to try to pull people back from this cliff

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<v Speaker 4>and make people feel as if they have good jobs,

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<v Speaker 4>they can get well paid, they will be reskilled and

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<v Speaker 4>can compete.

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<v Speaker 1>So what's the problem. Is it that workers aren't sharing

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<v Speaker 1>in the profits? I mean, you know, we're an earning season,

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<v Speaker 1>we see it. I mean companies are doing well, and

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<v Speaker 1>is it a case that they're not sharing all of

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<v Speaker 1>those with their workers.

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<v Speaker 4>Well, here's an example. In Japan, there hasn't been really

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<v Speaker 4>a raise for workers for thirty years, okay, and so

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<v Speaker 4>you get the idea of why people in the lowest

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<v Speaker 4>coretile of income feel deeply aggravated relative to the higher.

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<v Speaker 1>So why aren't CEOs appreciating those workers at that level?

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<v Speaker 4>I think that they are in the sense that they

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<v Speaker 4>use them, they put them in jobs. But the truth is,

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<v Speaker 4>there's been outsourcing, there's been globalization, there's now AI. All

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<v Speaker 4>of this is towards cost and effectiveness, and so CEOs

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<v Speaker 4>are balancing a lot of these factors. But they do

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<v Speaker 4>want employees to work hard and be satisfied, and the

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<v Speaker 4>key to that is pay.

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<v Speaker 3>We saw CEOs stand behind the president at the inauguration,

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<v Speaker 3>some exactly, not all. We saw many prominent ones there.

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<v Speaker 3>In general, we have seen some CEOs share their views politically,

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<v Speaker 3>more so in recent weeks, in recent months than we're

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<v Speaker 3>sort of accustomed to. You said, there's this idea that

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<v Speaker 3>they're cheering deregulation, they're cheering lower taxes. But what about

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<v Speaker 3>the chaos that's associated with the administration thus far. Is

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<v Speaker 3>it a distraction to them? Is it what you get

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<v Speaker 3>with Donald Trump because we knew that in the first term,

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<v Speaker 3>or is it something that concerns them because they need

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<v Speaker 3>to make decisions about their businesses in China, in Canada,

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<v Speaker 3>in Mexico.

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<v Speaker 4>I think CEOs need to argue for agenda items that

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<v Speaker 4>suit their business. So, for example, if trade is a

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<v Speaker 4>key part of your business, you should go out and

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<v Speaker 4>advocate for a free trade and say this is going

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<v Speaker 4>to cause inflation, or it's going to make my supply

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<v Speaker 4>chain inefficient, or it's actually going to cost jobs in America.

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<v Speaker 4>But also the non American companies need to make the

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<v Speaker 4>case for investing in the US, putting more manufacturing here,

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<v Speaker 4>making sure that it's aligned to the president's agenda. It's both.

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<v Speaker 4>But I don't believe that ceo should stick their heads

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<v Speaker 4>up and be very political. I think they should do

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<v Speaker 4>their businesses.

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<v Speaker 1>But you know, I want to go back to what

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<v Speaker 1>you said, sixty one percent globally have a moderate or

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<v Speaker 1>high sense of grievance, which is defined by a belief

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<v Speaker 1>that government and business make their lives harder and serve

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<v Speaker 1>narrow interests and wealthy people benefit unfairly from the system.

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<v Speaker 1>I'm waiting for like the deluge of emails of like

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<v Speaker 1>yeah we got that, Carol, Like that explains politics that

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<v Speaker 1>are going on, But like Richard, how do. Is it

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<v Speaker 1>just a case of paying workers more. I'm not saying

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<v Speaker 1>just I don't mean that, but I mean, is that

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<v Speaker 1>the fix? Because there are a lot of disillusioned individuals

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<v Speaker 1>here in the United States and around the globe, I

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<v Speaker 1>think just feel completely left behind.

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<v Speaker 4>So inflation is corrosive. Got to get inflation under control

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<v Speaker 4>so that people feel as if when they run hard,

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<v Speaker 4>they're not running into the wind. Second, they got to

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<v Speaker 4>feel as if they have a chance for the future

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<v Speaker 4>rescaling upskilling core. And then third is pay and continuous

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<v Speaker 4>ability to get to a better place.

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<v Speaker 1>It seems like such an easy fix. Why then aren't

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<v Speaker 1>we getting there? Like paying workers more. We've had guests

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<v Speaker 1>on right talking about a living wage, and then some

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<v Speaker 1>why aren't we Why isn't it being done?

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<v Speaker 4>Because we're not taking full advantage of what's possible. AI

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<v Speaker 4>is actually an enhancement tool for workers to be able

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<v Speaker 4>to produce more. I mean, in my business, can see

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<v Speaker 4>how much faster people turn out press releases and message

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<v Speaker 4>points and things like this. Everyone's got to put AI

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<v Speaker 4>into their workflows. Also, we've got to be sure this

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<v Speaker 4>reskilling thing so that everyone feels as if he or

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<v Speaker 4>she can compete, not just the twenty two year old

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<v Speaker 4>is just out of school.

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<v Speaker 1>I feel like we've talked reskilling for years.

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<v Speaker 4>Yeah, true, but we've never done it. We've never done

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<v Speaker 4>it in an effective way. And also, business can't do

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<v Speaker 4>this alone. Business should do this with government and NGOs.

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<v Speaker 4>And the secret here is NGOs non governmental organizations. They're local.

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<v Speaker 4>They're also actually believable for the high grievance people business

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<v Speaker 4>is not. So business should partner with community organizations.

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<v Speaker 3>We were supposed to see reskilling after NAFTA, and obviously

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<v Speaker 3>that didn't happen to the extent that many people thought

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<v Speaker 3>it would or were told that it would. How do

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<v Speaker 3>these workers use AI if they're not in part of

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<v Speaker 3>the knowledge economy, or if they're not writing press releases,

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<v Speaker 3>if they're not writing message points like what is the

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<v Speaker 3>way that for people to embrace AI rather than be

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<v Speaker 3>scared of it.

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<v Speaker 4>So one of our clients, Honeywell, is using AI on

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<v Speaker 4>the factory floor and making their workers more productive. That's

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<v Speaker 4>the key to the future. And actually blue collar workers

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<v Speaker 4>have much less job risk than white collar in insurance

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<v Speaker 4>and other things where they're repetitive skills. So blue collar

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<v Speaker 4>workers could thrive This is a very important message that

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<v Speaker 4>most people haven't absorbed, and we need to keep telling this.

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<v Speaker 4>And we also need optimism back in this country. We

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<v Speaker 4>need to make sure that people believe again that the

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<v Speaker 4>country can do better, because in the moment there's this

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<v Speaker 4>inundation of negativity. And I think competence and ethics will

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<v Speaker 4>get you so far. But if you want to run

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<v Speaker 4>an eight minute mile, it's aspirational for me these days,

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<v Speaker 4>but I have to believe that I can.

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<v Speaker 1>Yeah, I think it's I think it's fascinating that we

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<v Speaker 1>also at the same time, I've been talking about American exceptionalism,

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<v Speaker 1>like in comparison to what's going on in Europe and

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<v Speaker 1>so on and so forth, But there's so many people

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<v Speaker 1>in our society that don't feel that. Talk about stock market, well,

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<v Speaker 1>well not everybody's in the market.

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<v Speaker 4>Only half the people are in the market, correct.

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<v Speaker 1>And I look in my world people I talk to

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<v Speaker 1>a younger generation of like, I'm not going to have kids.

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<v Speaker 1>How am I going to afford kids? I can't even

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<v Speaker 1>buy a house, Like it's just crazy.

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<v Speaker 4>But again, the chance to get to optimism is based

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<v Speaker 4>on specific actions, and if there's a national reskilling campaign

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<v Speaker 4>or even by cities. I think this is interesting, Carol.

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<v Speaker 4>The trust has gone local. Trust in my mayor my company.

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<v Speaker 4>My CEO is much higher than anybody else. So this

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<v Speaker 4>is a channel that companies should use.

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<v Speaker 3>There you have it, Edelman CEO, Richard Edelman.

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<v Speaker 1>Coming up on Bloomberg Business Week, Elon Musk's Doze disruption

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<v Speaker 1>and his impact in just a few short weeks.

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<v Speaker 3>That's next. This is Bloomberg.

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<v Speaker 2>You're listening to the Bloomberg Business Week podcast. Catch us

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<v Speaker 2>live weekday afternoons from two to five pm Eastern. Listen

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0:11:58.520 --> 0:12:01.400
<v Speaker 1>Now to two well known tech companies, both with government

0:12:01.440 --> 0:12:05.240
<v Speaker 1>contracts and huge tech billionaires connected to each. We are

0:12:05.280 --> 0:12:07.480
<v Speaker 1>talking about Palenteer and SpaceX.

0:12:07.720 --> 0:12:11.040
<v Speaker 3>Palenteer share soaring to a record following earnings this past

0:12:11.080 --> 0:12:13.760
<v Speaker 3>week after the company gave a full year revenue forecast

0:12:13.800 --> 0:12:18.360
<v Speaker 3>that exceeded analyst estimates, driven by quote untamed organic growth

0:12:18.360 --> 0:12:20.240
<v Speaker 3>and demand for its AI software.

0:12:20.440 --> 0:12:23.400
<v Speaker 1>And then they're SpaceX and its founder Elon Musk and

0:12:23.440 --> 0:12:27.000
<v Speaker 1>his Doze teams seemingly taking over of the US government.

0:12:27.480 --> 0:12:30.440
<v Speaker 1>It's a move that sparked concern among various unions now

0:12:30.520 --> 0:12:33.320
<v Speaker 1>urging the courts to block Doze from getting treasury and

0:12:33.400 --> 0:12:34.000
<v Speaker 1>labor data.

0:12:34.640 --> 0:12:36.760
<v Speaker 3>We knew we needed a roundtable on this, and so

0:12:36.800 --> 0:12:39.400
<v Speaker 3>we caught up with a Bloomberg Business Week columnist Max

0:12:39.480 --> 0:12:43.839
<v Speaker 3>Chafkin and Bloomberg News technology reporter Kurt Wagner. Max kicking

0:12:43.840 --> 0:12:46.680
<v Speaker 3>it off with Palenteer and why it's garnering so much

0:12:46.720 --> 0:12:48.040
<v Speaker 3>interest from investors.

0:12:48.559 --> 0:12:49.720
<v Speaker 6>So two things.

0:12:49.840 --> 0:12:52.920
<v Speaker 7>One is AI. This is a company that has sort

0:12:52.920 --> 0:12:55.680
<v Speaker 7>of made its embrace of AI sort of central to

0:12:55.880 --> 0:12:58.560
<v Speaker 7>how it talks about what it does. This is a

0:12:58.559 --> 0:13:03.480
<v Speaker 7>company that makes software that helps governments and big companies

0:13:03.600 --> 0:13:06.480
<v Speaker 7>organized data. So so part of it is that this

0:13:07.000 --> 0:13:09.920
<v Speaker 7>general sense that big companies and the government are going

0:13:09.920 --> 0:13:13.280
<v Speaker 7>for AI. And the second part is related to the

0:13:13.320 --> 0:13:16.319
<v Speaker 7>other thing you mentioned, which is Elon Musk Donald Trump,

0:13:16.679 --> 0:13:21.240
<v Speaker 7>this sense that the Trump administration is likely to embrace

0:13:21.640 --> 0:13:25.720
<v Speaker 7>things like Palenteer. I think both because you have Doge

0:13:25.720 --> 0:13:27.320
<v Speaker 7>and you have Elon Musk saying we need to make

0:13:27.520 --> 0:13:31.360
<v Speaker 7>things more efficient. Palanteer has a value proposition there. But also,

0:13:31.440 --> 0:13:34.160
<v Speaker 7>of course there is a political connection. You know, Palenteer

0:13:34.360 --> 0:13:37.280
<v Speaker 7>co founded by Peter Teel Peter Teel still a major

0:13:37.679 --> 0:13:41.160
<v Speaker 7>shareholder in this company. You know, they are going to

0:13:41.280 --> 0:13:44.000
<v Speaker 7>have you would think at least some kind of inside

0:13:44.120 --> 0:13:48.360
<v Speaker 7>lane in terms of trying to get additional contracts, both

0:13:48.400 --> 0:13:51.320
<v Speaker 7>because of the relationships with the Teal network, because of

0:13:51.320 --> 0:13:53.440
<v Speaker 7>their AI stuff, and because of Teal himself.

0:13:53.520 --> 0:13:56.760
<v Speaker 3>Okay, speaking of government contractors, Palentteer is a government contractor,

0:13:56.840 --> 0:14:02.719
<v Speaker 3>so too is SpaceX. SpaceX founder Tesla, the guy who

0:14:02.720 --> 0:14:05.680
<v Speaker 3>built Tesla Co'm fair to say, Elon Musk they have

0:14:05.880 --> 0:14:08.360
<v Speaker 3>or had relationships with President Trump. So that's where we

0:14:08.360 --> 0:14:10.080
<v Speaker 3>want to go, and we want to bring in Kurt Wagner.

0:14:10.400 --> 0:14:12.600
<v Speaker 3>What do we know about all that Elon and his

0:14:12.640 --> 0:14:15.040
<v Speaker 3>team of engineers and others linked to his own company

0:14:15.800 --> 0:14:19.240
<v Speaker 3>and the DOGE team. What exactly they're doing at what

0:14:19.360 --> 0:14:22.520
<v Speaker 3>parts of the US government, what they're asking, and what

0:14:22.560 --> 0:14:23.640
<v Speaker 3>they're trying to accomplish.

0:14:25.040 --> 0:14:27.440
<v Speaker 8>Generally, what you can assume is that Elon and his

0:14:27.520 --> 0:14:30.360
<v Speaker 8>team are are taking a bit of a forceful approach, right.

0:14:30.360 --> 0:14:33.240
<v Speaker 8>I Mean, we saw stories come out about them, you know,

0:14:33.440 --> 0:14:36.720
<v Speaker 8>essentially bullying their way into having full access to the

0:14:36.760 --> 0:14:41.240
<v Speaker 8>Treasury Department's payment system. We saw them, you know, single

0:14:41.240 --> 0:14:44.520
<v Speaker 8>handedly closed USAID right, like this idea that they could

0:14:44.560 --> 0:14:46.960
<v Speaker 8>go in and just sort of say, hey, this agency,

0:14:47.360 --> 0:14:50.760
<v Speaker 8>this this federal agency, we don't think they're doing a

0:14:50.800 --> 0:14:53.280
<v Speaker 8>good job, and we're just gonna you know, shut them

0:14:53.320 --> 0:14:56.960
<v Speaker 8>down right then and there. And we hear these sort

0:14:57.000 --> 0:15:01.160
<v Speaker 8>of horror stories come out from employees of these you know,

0:15:01.200 --> 0:15:03.560
<v Speaker 8>different agencies, sort of saying, hey, we're trying to maybe

0:15:03.600 --> 0:15:05.880
<v Speaker 8>stop this this group of people, We're trying to make

0:15:05.920 --> 0:15:09.800
<v Speaker 8>sure that they have appropriate you know, access levels to

0:15:10.240 --> 0:15:13.760
<v Speaker 8>read this classified information, and essentially they're just forcing.

0:15:13.480 --> 0:15:14.040
<v Speaker 9>Their way through.

0:15:14.080 --> 0:15:16.560
<v Speaker 8>And so what I wrote about was just sort of

0:15:16.640 --> 0:15:19.560
<v Speaker 8>the parallels between what we're seeing there and what we

0:15:19.680 --> 0:15:22.960
<v Speaker 8>saw with the Twitter takeover, right, which was obviously a

0:15:23.080 --> 0:15:25.800
<v Speaker 8>very brute force effort as well. Elon shows up, he

0:15:25.840 --> 0:15:28.000
<v Speaker 8>brings his crew of people who are loyal to him

0:15:28.320 --> 0:15:31.360
<v Speaker 8>and sort of just span out and start causing chaos

0:15:31.400 --> 0:15:34.120
<v Speaker 8>and recon havoc. And I think we're seeing that now,

0:15:34.160 --> 0:15:37.760
<v Speaker 8>but on the government scale, which is obviously a very

0:15:37.800 --> 0:15:40.560
<v Speaker 8>different and I think a bit of a scarier situation

0:15:40.680 --> 0:15:41.120
<v Speaker 8>for people.

0:15:41.280 --> 0:15:42.680
<v Speaker 1>Max, I want to bring you in, I mean, in

0:15:42.760 --> 0:15:45.840
<v Speaker 1>terms of when you guys talk about you know, Elon

0:15:46.240 --> 0:15:48.520
<v Speaker 1>on the podcast and just you know, the coverage that

0:15:48.560 --> 0:15:49.320
<v Speaker 1>you have done.

0:15:49.440 --> 0:15:49.520
<v Speaker 6>That.

0:15:49.880 --> 0:15:51.800
<v Speaker 1>On one hand, I think Elon's probably like this is

0:15:51.800 --> 0:15:53.640
<v Speaker 1>pretty cool to ask, like, oh my god, I want

0:15:53.640 --> 0:15:54.040
<v Speaker 1>to like.

0:15:54.040 --> 0:15:54.840
<v Speaker 5>Fix this right.

0:15:55.040 --> 0:15:57.320
<v Speaker 1>And on the other hand, I'm like, wait a minute,

0:15:57.320 --> 0:15:59.520
<v Speaker 1>he's got to be like, look at what I have

0:15:59.600 --> 0:16:01.640
<v Speaker 1>access too, Like, what do you think.

0:16:01.600 --> 0:16:02.200
<v Speaker 10>Is his goal?

0:16:02.280 --> 0:16:04.600
<v Speaker 1>What is you know he learning or wanting to learn

0:16:04.600 --> 0:16:08.520
<v Speaker 1>in this process? Is it altruistic or is it.

0:16:07.800 --> 0:16:09.880
<v Speaker 7>Well, I think you have a swirrel.

0:16:10.240 --> 0:16:11.320
<v Speaker 5>It's probably both, right.

0:16:11.360 --> 0:16:13.960
<v Speaker 7>I got both out, both a sense of altruism and

0:16:14.000 --> 0:16:17.120
<v Speaker 7>a profit motivation, and I think for someone like Elon Musk,

0:16:17.160 --> 0:16:19.360
<v Speaker 7>those two things are tangled up. You know, Elon Musk

0:16:19.600 --> 0:16:22.160
<v Speaker 7>he believes, and I think this is a genuine belief,

0:16:22.160 --> 0:16:24.480
<v Speaker 7>not a cynical belief put on to make money. But

0:16:24.520 --> 0:16:26.840
<v Speaker 7>he believes that yes, humanity needs.

0:16:26.600 --> 0:16:28.040
<v Speaker 10>To get to Mars.

0:16:28.080 --> 0:16:31.160
<v Speaker 7>He needs we should spend tens of billions of dollars,

0:16:32.200 --> 0:16:34.640
<v Speaker 7>you know, as a country put on a Mars mission,

0:16:34.640 --> 0:16:37.640
<v Speaker 7>and that Elon Musk, having the market leading rocket, should

0:16:37.640 --> 0:16:40.160
<v Speaker 7>get a large chunk of that money. Now, of course,

0:16:40.200 --> 0:16:43.280
<v Speaker 7>like that raises some significant questions in terms of conflict

0:16:43.320 --> 0:16:46.000
<v Speaker 7>of interest. And I'd say in addition to being a

0:16:46.040 --> 0:16:48.760
<v Speaker 7>guy who's very motivated by these kind of big picture things.

0:16:48.920 --> 0:16:51.960
<v Speaker 7>He is also a guy who tends not to pause

0:16:52.040 --> 0:16:54.600
<v Speaker 7>much for concerns about conflict of interest, and that's kind

0:16:54.600 --> 0:16:57.880
<v Speaker 7>of what we're seeing in some of these incidents over

0:16:57.920 --> 0:16:59.960
<v Speaker 7>the past couple of weeks that Kurt's talking about. You know,

0:17:00.000 --> 0:17:06.159
<v Speaker 7>so this actual like almost a physical confrontation between Musk's

0:17:06.200 --> 0:17:10.880
<v Speaker 7>sort of representatives at DOGE going into USID and attempting

0:17:11.119 --> 0:17:13.439
<v Speaker 7>to get access to these classified documents, and you had

0:17:13.520 --> 0:17:16.280
<v Speaker 7>USAID personnel trying to stop them.

0:17:16.520 --> 0:17:16.760
<v Speaker 2>Kurt.

0:17:16.760 --> 0:17:19.560
<v Speaker 3>One thing that's unique about this situation, and it's not

0:17:19.680 --> 0:17:21.320
<v Speaker 3>the you know it, certainly there are a lot of

0:17:21.320 --> 0:17:24.440
<v Speaker 3>parallels as you write about between what happened at TESLA

0:17:24.640 --> 0:17:28.600
<v Speaker 3>and what's happening right now with DOGE. He does report

0:17:28.920 --> 0:17:33.280
<v Speaker 3>to the president ultimately in this and I'm wondering if

0:17:33.320 --> 0:17:36.960
<v Speaker 3>that changes things at all for the Elon Musk playbook.

0:17:37.080 --> 0:17:37.800
<v Speaker 3>What do you make of it?

0:17:38.720 --> 0:17:42.600
<v Speaker 8>I mean, it feels like we haven't seen him, you know,

0:17:42.800 --> 0:17:46.040
<v Speaker 8>slowed down at all to this point, right. I presume

0:17:46.600 --> 0:17:48.680
<v Speaker 8>perhaps behind the scenes he's saying, Hey, I really want

0:17:48.680 --> 0:17:51.239
<v Speaker 8>to cut this thing, and President Trump is saying no, no, no,

0:17:51.320 --> 0:17:55.080
<v Speaker 8>don't touch that. I don't really see that maybe playing

0:17:55.119 --> 0:17:55.800
<v Speaker 8>out in that way.

0:17:55.920 --> 0:17:56.080
<v Speaker 6>Right.

0:17:56.160 --> 0:17:59.600
<v Speaker 8>It feels like Trump has certainly given him a wide

0:18:01.320 --> 0:18:04.760
<v Speaker 8>you know, birth or to go out and do this thing,

0:18:04.800 --> 0:18:06.560
<v Speaker 8>and to do it in the way that he thinks

0:18:06.560 --> 0:18:08.520
<v Speaker 8>he should. I think the point that I was trying

0:18:08.520 --> 0:18:11.600
<v Speaker 8>to make earlier in the Tech column was that, you know,

0:18:11.680 --> 0:18:15.440
<v Speaker 8>with Twitter, that was a private company that was purchased

0:18:15.480 --> 0:18:17.800
<v Speaker 8>with private money, Right, Like, if he wants to sort

0:18:17.800 --> 0:18:21.280
<v Speaker 8>of run that thing, aggressively, run it into the ground

0:18:21.320 --> 0:18:24.920
<v Speaker 8>in certain cases, and deal with the consequences, that's his choice.

0:18:25.320 --> 0:18:27.879
<v Speaker 8>The issue here is that all these decisions he is

0:18:27.920 --> 0:18:31.320
<v Speaker 8>making and making them at an incredibly fast speed, have

0:18:31.560 --> 0:18:36.520
<v Speaker 8>impact on you know, every US citizen, including nobody who

0:18:36.560 --> 0:18:38.960
<v Speaker 8>voted for him, because he wasn't voted, he wasn't elected

0:18:39.040 --> 0:18:41.720
<v Speaker 8>to this role, right, And so I think the distinction

0:18:41.840 --> 0:18:45.520
<v Speaker 8>there is like, okay, private business, private ownership versus public funds,

0:18:45.560 --> 0:18:49.000
<v Speaker 8>public you know impact. And that's I think the big

0:18:49.040 --> 0:18:50.160
<v Speaker 8>thing that we need to keep in mind.

0:18:50.320 --> 0:18:52.800
<v Speaker 3>That was Bloomberg Business we call him this Max Chafkin

0:18:52.880 --> 0:18:56.200
<v Speaker 3>and Bloomberg News technology reporter Kurt Wagner. We should note,

0:18:56.200 --> 0:18:58.800
<v Speaker 3>after our conversation with Max and Kurt. The White House

0:18:58.800 --> 0:19:02.320
<v Speaker 3>said Elon Musk will determine himself if there are conflicts

0:19:02.320 --> 0:19:05.359
<v Speaker 3>of interest between his own work reviewing federal spending and

0:19:05.440 --> 0:19:07.680
<v Speaker 3>his overlapping empire of six companies.

0:19:07.800 --> 0:19:09.400
<v Speaker 1>All right, We're going to stay with tech for a moment.

0:19:09.400 --> 0:19:11.119
<v Speaker 1>We shift a little bit thanks to the world of

0:19:11.160 --> 0:19:14.280
<v Speaker 1>social media and how our digital footprints are providing more

0:19:14.280 --> 0:19:17.520
<v Speaker 1>information about ourselves, probably more than we realize.

0:19:17.600 --> 0:19:20.880
<v Speaker 3>Columbia Business School professor Sandra Motts writes about this in

0:19:20.880 --> 0:19:23.960
<v Speaker 3>her new book mind Masters, The Data Driven Science of

0:19:24.040 --> 0:19:27.560
<v Speaker 3>Predicting and Changing Human Behavior. She went in on Meta's

0:19:27.640 --> 0:19:30.879
<v Speaker 3>recent decision in January to end third party fact checking

0:19:31.240 --> 0:19:33.680
<v Speaker 3>and what it means for user engagement and the fight

0:19:33.720 --> 0:19:34.880
<v Speaker 3>against misinformation.

0:19:35.400 --> 0:19:38.040
<v Speaker 9>Frankly, I think misinformation is just such a small piece

0:19:38.080 --> 0:19:40.040
<v Speaker 9>of the entire puzzle because a lot of the information

0:19:40.080 --> 0:19:43.640
<v Speaker 9>that's out there is not necessarily fake and not true,

0:19:43.960 --> 0:19:46.760
<v Speaker 9>but it's just slant in so it's not necessarily that

0:19:46.840 --> 0:19:49.800
<v Speaker 9>it's actually inaccurate, but it has like a certain angle

0:19:49.840 --> 0:19:52.240
<v Speaker 9>and a certain spin that speaks to what we want

0:19:52.280 --> 0:19:55.280
<v Speaker 9>to hear. And for me, that's even a bigger problem

0:19:55.280 --> 0:19:57.680
<v Speaker 9>because it's much harder to regulate right. It's much harder

0:19:57.760 --> 0:20:01.480
<v Speaker 9>to take down from contum model or as metas trying

0:20:01.480 --> 0:20:04.639
<v Speaker 9>to do now just from a consensus among users. Right,

0:20:04.680 --> 0:20:07.120
<v Speaker 9>that's an even higher bar when we think about these

0:20:07.160 --> 0:20:10.760
<v Speaker 9>news that are maybe not factually inaccurate, but certainly tailored

0:20:10.760 --> 0:20:12.320
<v Speaker 9>to a certain opinion.

0:20:12.680 --> 0:20:14.480
<v Speaker 3>Is this the way of the future though? Are we

0:20:14.520 --> 0:20:18.119
<v Speaker 3>sort of moving past this idea of a fact based

0:20:18.119 --> 0:20:22.800
<v Speaker 3>society and one that's more based on interpreting what you

0:20:22.880 --> 0:20:24.720
<v Speaker 3>see that's thrown at you. And I think it takes

0:20:24.720 --> 0:20:27.800
<v Speaker 3>on a different The question takes on something different when

0:20:27.960 --> 0:20:30.360
<v Speaker 3>you know, as I'm asking, I'm thinking about AI generated

0:20:30.400 --> 0:20:32.479
<v Speaker 3>content and what we do know is real and what

0:20:32.480 --> 0:20:34.040
<v Speaker 3>we don't know is not real.

0:20:34.240 --> 0:20:36.520
<v Speaker 9>Yeah, I think it's a risky gamble to think about

0:20:36.520 --> 0:20:40.840
<v Speaker 9>this moving post or pastly what I think of shared reality, Right,

0:20:40.920 --> 0:20:45.240
<v Speaker 9>it's the idea that as a society, as people living together, frankly,

0:20:45.560 --> 0:20:47.600
<v Speaker 9>we can make sense of the world in a way

0:20:47.600 --> 0:20:50.440
<v Speaker 9>that at least offers us the opportunity to have a discussion.

0:20:50.800 --> 0:20:52.920
<v Speaker 9>And I think the moment that we entered this world

0:20:53.000 --> 0:20:56.359
<v Speaker 9>where I have a completely different reality than you and

0:20:56.359 --> 0:20:58.760
<v Speaker 9>we're not even discussing it because we're cut in in

0:20:58.840 --> 0:21:01.640
<v Speaker 9>these echo chain online right where I don't even see

0:21:01.680 --> 0:21:03.960
<v Speaker 9>what you see. I think that's a really risky gamble

0:21:04.000 --> 0:21:06.240
<v Speaker 9>because it's not even out there anymore. We don't have

0:21:06.280 --> 0:21:09.119
<v Speaker 9>the public square anymore where we can say, well, this

0:21:09.240 --> 0:21:11.280
<v Speaker 9>is something that you've seen. I've seen this, Well, what

0:21:11.320 --> 0:21:13.080
<v Speaker 9>do you think is actually true? How should we be

0:21:13.119 --> 0:21:15.560
<v Speaker 9>moving forward? I think that is what is missing.

0:21:15.640 --> 0:21:17.200
<v Speaker 1>Well, it's so funny. I think we thought social media

0:21:17.200 --> 0:21:19.960
<v Speaker 1>it's been great sparking all these conversations, but it's really

0:21:20.040 --> 0:21:23.119
<v Speaker 1>kind of a one one, you know, pathway dump if

0:21:23.160 --> 0:21:24.720
<v Speaker 1>you will, right, and then you kind of have to

0:21:24.720 --> 0:21:26.920
<v Speaker 1>deal with it. What I want to ask you is

0:21:27.000 --> 0:21:29.800
<v Speaker 1>your book Mind Masters, The Data Driven Science of Predicting

0:21:29.840 --> 0:21:32.600
<v Speaker 1>and Changing Human Behavior. I want to get into the predictability.

0:21:32.880 --> 0:21:36.080
<v Speaker 1>Do you say that if we had really monitored social

0:21:36.160 --> 0:21:38.320
<v Speaker 1>media we would have been able to predict the January

0:21:38.359 --> 0:21:43.359
<v Speaker 1>sixth uprising? Could we have predicted some other things, you know,

0:21:43.920 --> 0:21:46.040
<v Speaker 1>in terms of what has happened in society?

0:21:46.320 --> 0:21:49.720
<v Speaker 9>Yeah, So what I'm mostly interested in is actually trying

0:21:49.760 --> 0:21:53.359
<v Speaker 9>to understand individuals. So what you're talking about is like

0:21:53.359 --> 0:21:56.280
<v Speaker 9>predicting these macro level trends, right, It's like, how is

0:21:56.320 --> 0:21:58.920
<v Speaker 9>the collective acting, and I do think that you might

0:21:58.960 --> 0:22:01.200
<v Speaker 9>have been able to pret that right, because it's this

0:22:01.280 --> 0:22:03.919
<v Speaker 9>is all coming down to sentiment. It's like people are angry,

0:22:04.040 --> 0:22:10.359
<v Speaker 9>people want to change, So the fact that people hands

0:22:10.600 --> 0:22:12.600
<v Speaker 9>it's like what we call social listening. It's trying to

0:22:12.600 --> 0:22:14.119
<v Speaker 9>see what is it that people care about.

0:22:15.480 --> 0:22:19.480
<v Speaker 1>And you talk specifically about something called psychological targeting, which

0:22:19.520 --> 0:22:21.440
<v Speaker 1>I don't know that tim have we kind of really

0:22:21.480 --> 0:22:23.080
<v Speaker 1>I don't know that I've heard that terminology.

0:22:23.359 --> 0:22:24.040
<v Speaker 7>What is that?

0:22:24.240 --> 0:22:28.879
<v Speaker 9>Yeah, So psychological targeting is the way in which algorithms

0:22:28.920 --> 0:22:32.720
<v Speaker 9>can translate your data into psychological constructs. So it's really

0:22:32.760 --> 0:22:34.399
<v Speaker 9>trying to make sense of you as a person.

0:22:34.520 --> 0:22:34.639
<v Speaker 6>Right.

0:22:34.640 --> 0:22:36.359
<v Speaker 9>If I told you what, I can get access to

0:22:36.760 --> 0:22:39.359
<v Speaker 9>everything you post on social media to maybe your credit

0:22:39.400 --> 0:22:42.800
<v Speaker 9>card spending, your Google searches, the sensors that I embedded

0:22:42.840 --> 0:22:47.359
<v Speaker 9>in your smartphone which keep track youration via the GPS.

0:22:47.119 --> 0:22:48.040
<v Speaker 5>Sensor, for example.

0:22:48.280 --> 0:22:50.880
<v Speaker 9>It doesn't seem that intimate, but once I can tell you, well,

0:22:50.920 --> 0:22:54.440
<v Speaker 9>I can translate these traces into and understanding of whether

0:22:54.440 --> 0:22:59.280
<v Speaker 9>you might be extroverted, impulsive, neurotic, whether you vote for

0:22:59.280 --> 0:23:03.080
<v Speaker 9>a certain Candada, your political orientation, your sexual identity. Those

0:23:03.119 --> 0:23:05.320
<v Speaker 9>are all really intimate insights, and that is the cracks

0:23:05.359 --> 0:23:08.280
<v Speaker 9>of psychological targeting. It's making use of AI and machine

0:23:08.359 --> 0:23:12.040
<v Speaker 9>learning to translate data into human understandable profile.

0:23:12.160 --> 0:23:13.760
<v Speaker 3>Do you have to use AI and data? Because your

0:23:13.800 --> 0:23:16.520
<v Speaker 3>book opens up talking about your own personal experience, the

0:23:16.680 --> 0:23:19.040
<v Speaker 3>first eighteen years of your life spent in a very

0:23:19.040 --> 0:23:22.480
<v Speaker 3>small village of what five hundred people, and an accident

0:23:22.480 --> 0:23:25.280
<v Speaker 3>that you had that then immediately everybody knew about what's

0:23:25.320 --> 0:23:28.760
<v Speaker 3>the connection between that and where technology is today and

0:23:28.760 --> 0:23:29.359
<v Speaker 3>what tech can do?

0:23:29.560 --> 0:23:31.520
<v Speaker 9>Yeah, So I think it's absolutely right, and that the

0:23:31.560 --> 0:23:34.760
<v Speaker 9>fact that we oftentimes observe people's behavior and make inferences

0:23:34.760 --> 0:23:37.760
<v Speaker 9>about who they are isn't new. Right in this village

0:23:37.760 --> 0:23:39.960
<v Speaker 9>that I grew up and people observe what I was doing,

0:23:40.000 --> 0:23:41.800
<v Speaker 9>They saw me running to the bus every morning, and

0:23:41.840 --> 0:23:44.520
<v Speaker 9>they probably figured out that I wasn't the most organized

0:23:44.560 --> 0:23:46.919
<v Speaker 9>person in the world. And so the incident that you

0:23:46.960 --> 0:23:49.919
<v Speaker 9>were referring to is essentially I had this motorcycle crash

0:23:49.960 --> 0:23:52.640
<v Speaker 9>and the whole village knew about it. So in an instance,

0:23:52.880 --> 0:23:55.919
<v Speaker 9>those new spread and it's not just like an isolated

0:23:55.960 --> 0:23:58.160
<v Speaker 9>while this is what happened. It's like, Okay, I'm gonna

0:23:58.320 --> 0:24:01.239
<v Speaker 9>now understand who Sandra is, and I'm going to use

0:24:01.240 --> 0:24:04.640
<v Speaker 9>that knowledge moving forward to maybe push her in certain directions.

0:24:04.680 --> 0:24:07.240
<v Speaker 9>But maybe if she's not organized, maybe she's not the

0:24:07.240 --> 0:24:08.919
<v Speaker 9>one that I want to rely on when I have

0:24:08.960 --> 0:24:10.880
<v Speaker 9>to move my stuff and when I have to organize

0:24:10.880 --> 0:24:14.200
<v Speaker 9>something that has to be perfectly done. So I think

0:24:14.200 --> 0:24:16.240
<v Speaker 9>that the shift to the digital world just means that

0:24:16.280 --> 0:24:19.440
<v Speaker 9>we have neighbors all around us, and they're not really

0:24:19.520 --> 0:24:23.879
<v Speaker 9>physical neighbors. They're neighbors that are algorithms, and they observe

0:24:23.920 --> 0:24:25.680
<v Speaker 9>everything we do based on the data and then make

0:24:25.800 --> 0:24:26.879
<v Speaker 9>very similar inferences.

0:24:27.200 --> 0:24:30.200
<v Speaker 3>That was Columbia Business School professor Sandra Motts on her

0:24:30.240 --> 0:24:33.240
<v Speaker 3>new book Mind Masters. The full conversation can be found

0:24:33.240 --> 0:24:34.400
<v Speaker 3>on our podcast feed.

0:24:34.359 --> 0:24:37.240
<v Speaker 1>Still Ahead on Bloomberg Business Week, President Trump's plans for

0:24:37.359 --> 0:24:38.640
<v Speaker 1>Gaza and Ukraine.

0:24:39.119 --> 0:24:51.080
<v Speaker 2>Maybe this is Bloomberg. This is the Bloomberg Business Week podcast.

0:24:51.359 --> 0:24:54.399
<v Speaker 2>Listen live each weekday starting at two pm Eastern on

0:24:54.480 --> 0:24:57.880
<v Speaker 2>Apple CarPlay and the Android Auto with the Bloomberg Business app.

0:24:57.960 --> 0:25:00.760
<v Speaker 2>You can also listen live on Amazon Alexa from our

0:25:00.760 --> 0:25:05.040
<v Speaker 2>flagship New York station, Just Say Alexa played Bloomberg eleven.

0:25:04.760 --> 0:25:08.120
<v Speaker 1>Thirty a lot coming our way from the White House

0:25:08.119 --> 0:25:11.160
<v Speaker 1>when it comes to gel politics and I guess foreign policy.

0:25:11.240 --> 0:25:15.080
<v Speaker 1>Perhaps there was President Trump's idea of depopulating and taking

0:25:15.080 --> 0:25:18.199
<v Speaker 1>over Gaza, which he mentioned following a meeting with Israeli

0:25:18.240 --> 0:25:21.560
<v Speaker 1>Prime Minister Benjamin Netanyahu at the White House, and then

0:25:21.960 --> 0:25:24.439
<v Speaker 1>was toned down by President Trump's aides.

0:25:24.960 --> 0:25:28.359
<v Speaker 3>The president's idea was broadly welcomed in Israel, with officials

0:25:28.400 --> 0:25:31.080
<v Speaker 3>praising the surprise proposal as a means to beef up

0:25:31.119 --> 0:25:34.440
<v Speaker 3>security following the war with mos In the Arab world,

0:25:34.440 --> 0:25:38.240
<v Speaker 3>though the suggestion was taken differently. Saudi Arabia called the

0:25:38.280 --> 0:25:41.320
<v Speaker 3>plan quote an infringement on the legitimate rights of the

0:25:41.359 --> 0:25:45.000
<v Speaker 3>Palestinian people. It's a position echoed by governments across the

0:25:45.040 --> 0:25:45.560
<v Speaker 3>Middle East.

0:25:45.720 --> 0:25:50.280
<v Speaker 1>For some insight on the region and the difficult relationships there,

0:25:50.480 --> 0:25:54.119
<v Speaker 1>we talked with Bloomberg Opinion International affairs columnist Mark Champion

0:25:54.680 --> 0:25:57.480
<v Speaker 1>and Dana Stroll, Senior Fellow and research director at the

0:25:57.560 --> 0:26:01.359
<v Speaker 1>Washington Institute for Near East Policy think tank. Dan is

0:26:01.359 --> 0:26:04.520
<v Speaker 1>also a recent former Deputy Assistant Secretary of Defense for

0:26:04.560 --> 0:26:08.240
<v Speaker 1>the Middle East, the Pentagon's top civilian official with responsibility

0:26:08.560 --> 0:26:09.199
<v Speaker 1>for the region.

0:26:09.800 --> 0:26:13.159
<v Speaker 10>What worries me slightly is that you know, here, you

0:26:13.240 --> 0:26:16.080
<v Speaker 10>are at a juncture. You're you know, you're in a

0:26:16.200 --> 0:26:19.240
<v Speaker 10>peace process that's in several stages. The second one is

0:26:19.280 --> 0:26:21.399
<v Speaker 10>going to come up faster and when we you know,

0:26:21.560 --> 0:26:28.359
<v Speaker 10>then think and it will require the kind of further

0:26:29.040 --> 0:26:33.879
<v Speaker 10>forward looking strategy and planning in order to get that

0:26:34.080 --> 0:26:38.159
<v Speaker 10>through that has not been there until now because Israel

0:26:38.200 --> 0:26:40.840
<v Speaker 10>has not been willing and certainly Hamas has not been

0:26:40.880 --> 0:26:45.800
<v Speaker 10>willing to you know, to engage. So you know what

0:26:45.840 --> 0:26:48.720
<v Speaker 10>worries me is that, you know, the the administration will

0:26:48.760 --> 0:26:51.720
<v Speaker 10>be you know, thinking of and talking in these terms

0:26:51.880 --> 0:26:54.600
<v Speaker 10>right which really aren't going to go anywhere, and in

0:26:54.640 --> 0:26:57.960
<v Speaker 10>the meantime, we have an unsolved problem that will simply

0:26:58.000 --> 0:26:58.880
<v Speaker 10>return to fighting.

0:26:59.359 --> 0:27:02.200
<v Speaker 3>Dana, come on here, I'm wondering if, given your experience

0:27:02.240 --> 0:27:06.560
<v Speaker 3>in the region, your experience when it comes to diplomatic affairs,

0:27:07.200 --> 0:27:09.440
<v Speaker 3>if you see this as having any weight to it,

0:27:09.720 --> 0:27:12.680
<v Speaker 3>or maybe perhaps an off the cuff re mark or

0:27:12.840 --> 0:27:16.640
<v Speaker 3>something that doesn't necessarily or should not necessarily be taken seriously,

0:27:16.680 --> 0:27:17.600
<v Speaker 3>how are you looking into it?

0:27:18.400 --> 0:27:20.240
<v Speaker 11>Well, first of all, I don't think it's an off

0:27:20.280 --> 0:27:23.600
<v Speaker 11>the cuff remark. I think it's quite consistent with the

0:27:23.640 --> 0:27:26.679
<v Speaker 11>negotiating strategy we've seen from President Trump and just his

0:27:26.800 --> 0:27:30.399
<v Speaker 11>first weeks in office here, which is to create a crisis,

0:27:30.840 --> 0:27:34.600
<v Speaker 11>mostly with words and threats, animate his team to then

0:27:34.640 --> 0:27:39.200
<v Speaker 11>have backchannel negotiations which de escalate a situation, and then

0:27:39.400 --> 0:27:42.480
<v Speaker 11>largely if you look at Columbia or Mexico or Canada,

0:27:42.560 --> 0:27:47.280
<v Speaker 11>each government has come with modest or moderate reactions that

0:27:47.720 --> 0:27:50.040
<v Speaker 11>appear to address Trump's concerns, and then all of a

0:27:50.080 --> 0:27:53.800
<v Speaker 11>sudden there's a delay in what he has promised in

0:27:53.840 --> 0:27:57.440
<v Speaker 11>terms of a harsh response. In this case, Netanyahu was

0:27:57.480 --> 0:28:00.240
<v Speaker 11>about to face a fork in the road if the

0:28:00.359 --> 0:28:03.120
<v Speaker 11>Gaza ceasefire moves to phase to Israel would have had

0:28:03.160 --> 0:28:06.000
<v Speaker 11>to end this war. And we've seen with all of

0:28:06.040 --> 0:28:08.480
<v Speaker 11>these hostage releases Hamas come out in their uniforms. It

0:28:08.480 --> 0:28:11.639
<v Speaker 11>certainly doesn't look like the total victory that Prime Minister

0:28:11.680 --> 0:28:15.000
<v Speaker 11>and Nathan Yahoo promised the Israeli people. Now, rather than

0:28:15.040 --> 0:28:17.840
<v Speaker 11>talk about what Israel's going to do, or the Palestinians

0:28:17.920 --> 0:28:20.119
<v Speaker 11>or the region, all the talk is about what the

0:28:20.200 --> 0:28:22.480
<v Speaker 11>United States is going to do. It's totally shifted the

0:28:22.560 --> 0:28:25.880
<v Speaker 11>dynamics and the focus of this conversation, and I think

0:28:25.880 --> 0:28:28.520
<v Speaker 11>Trump knows exactly what he's doing here.

0:28:28.400 --> 0:28:30.480
<v Speaker 1>Well, and that's a really good point. And you know, Mark,

0:28:30.520 --> 0:28:32.359
<v Speaker 1>come on back in, because I think some of what

0:28:32.400 --> 0:28:35.640
<v Speaker 1>we've been hearing is that, you know, this is about

0:28:35.680 --> 0:28:38.040
<v Speaker 1>President Trump taking the focus of what really matters, what

0:28:38.160 --> 0:28:42.120
<v Speaker 1>is the next phases of the ceasefire between Hamas and Israel,

0:28:42.160 --> 0:28:44.200
<v Speaker 1>and really figuring that out.

0:28:45.240 --> 0:28:46.560
<v Speaker 5>Do you agree that it's.

0:28:46.440 --> 0:28:48.800
<v Speaker 1>Kind of like the flashy thing, you know, look over here,

0:28:48.920 --> 0:28:51.360
<v Speaker 1>but it kind of gets everybody off the hook of

0:28:51.400 --> 0:28:54.200
<v Speaker 1>thinking about what's the next phase of this ceasefire?

0:28:56.080 --> 0:28:58.200
<v Speaker 10>I think it is. I do think that's part of

0:28:58.240 --> 0:29:01.360
<v Speaker 10>what he's doing. It's simply the don't believe he has

0:29:02.480 --> 0:29:06.720
<v Speaker 10>a thought through strategy that he's trying to you know,

0:29:06.880 --> 0:29:10.720
<v Speaker 10>unlike with the trade, where you know, he had things

0:29:10.760 --> 0:29:14.240
<v Speaker 10>that he could get. I simply don't think that he

0:29:14.280 --> 0:29:18.520
<v Speaker 10>has a strategy that will be able, you know, to

0:29:18.520 --> 0:29:22.760
<v Speaker 10>to get a movement forward, to get the Israelis to

0:29:23.080 --> 0:29:25.880
<v Speaker 10>on board, to to to you know, get to a

0:29:25.960 --> 0:29:32.320
<v Speaker 10>place where you can have a serious proposal. And therefore,

0:29:32.640 --> 0:29:36.040
<v Speaker 10>you know, this kind of real estate talk and so on.

0:29:36.160 --> 0:29:39.320
<v Speaker 10>I think it is serious in the sense that it's

0:29:39.320 --> 0:29:42.080
<v Speaker 10>a real distraction, you know, you know, I take it

0:29:42.120 --> 0:29:44.200
<v Speaker 10>that he knows what he's doing when he's doing making,

0:29:44.280 --> 0:29:48.840
<v Speaker 10>you know, throwing up all these you know, balls of

0:29:48.880 --> 0:29:51.960
<v Speaker 10>fire in the air. So everybody's looking a different way.

0:29:52.000 --> 0:29:55.520
<v Speaker 10>But you need to have something underneath there that you

0:29:55.520 --> 0:29:59.800
<v Speaker 10>can realistically get people to do, and that I think

0:29:59.800 --> 0:30:01.080
<v Speaker 10>it's missing, you know, Dana.

0:30:01.120 --> 0:30:02.800
<v Speaker 1>One of the things I think we keep thinking about

0:30:02.880 --> 0:30:04.960
<v Speaker 1>as we watch, you know, what's been going on in

0:30:05.080 --> 0:30:06.840
<v Speaker 1>terms of threats of tariffs, then maybe a little bit

0:30:06.880 --> 0:30:09.320
<v Speaker 1>of a rollback and you know, or things change or

0:30:09.320 --> 0:30:12.400
<v Speaker 1>they're postponed in terms of their enactment. Having said that,

0:30:12.680 --> 0:30:15.760
<v Speaker 1>you know, we thought about with tariffs, what's the goal

0:30:15.920 --> 0:30:20.040
<v Speaker 1>here in your view of President Trump in terms of

0:30:20.120 --> 0:30:24.960
<v Speaker 1>meeting with Benjamin Nett Yahoo and what his real aim is.

0:30:25.000 --> 0:30:30.200
<v Speaker 1>President Trump's aim is for Israel and for the Palestinians.

0:30:31.680 --> 0:30:34.880
<v Speaker 11>Well, first of all, what Trump wants is Israel's security,

0:30:35.120 --> 0:30:37.800
<v Speaker 11>and he doesn't want to see Homos return to a

0:30:37.840 --> 0:30:41.239
<v Speaker 11>position of governance. And right now, the Arab leaders of

0:30:41.280 --> 0:30:44.160
<v Speaker 11>the rest of the Middle East aren't really cooperating. They're

0:30:44.240 --> 0:30:47.280
<v Speaker 11>unwilling to commit any sort of security presence or boots

0:30:47.280 --> 0:30:51.880
<v Speaker 11>on the ground, meaningful resources beyond humanitarian aid. Pressure on

0:30:51.920 --> 0:30:55.440
<v Speaker 11>the Palestinian authority in terms of what its leadership could

0:30:55.480 --> 0:30:59.200
<v Speaker 11>look like in God's or reconstruction or an actual day

0:30:59.280 --> 0:31:02.760
<v Speaker 11>after planned for Gaza. All he's heard from Arab leaders

0:31:02.800 --> 0:31:05.719
<v Speaker 11>is mostly know what they're unwilling to bring to the table.

0:31:06.080 --> 0:31:08.240
<v Speaker 11>And now you see the dynamics sort of shifting. And

0:31:08.280 --> 0:31:10.840
<v Speaker 11>of course, next week the table is set for King

0:31:10.840 --> 0:31:14.640
<v Speaker 11>of Dullah of Jordan, followed by perhaps Egyptian President c

0:31:14.760 --> 0:31:17.640
<v Speaker 11>c All coming to Washington, and this is going to

0:31:17.640 --> 0:31:19.520
<v Speaker 11>be the focus. So you see a lot of movement

0:31:19.560 --> 0:31:21.480
<v Speaker 11>because of what Trump has said.

0:31:21.400 --> 0:31:25.600
<v Speaker 3>Mark, does it threaten relationships that the US has in

0:31:25.640 --> 0:31:29.680
<v Speaker 3>the region, such as President Trump's relationship with the Kingdom

0:31:29.680 --> 0:31:30.640
<v Speaker 3>of Saudi Arabia for.

0:31:30.560 --> 0:31:34.400
<v Speaker 10>Example, Well not at this point. I do think that

0:31:34.440 --> 0:31:38.320
<v Speaker 10>there's a huge difference in the situation between his first

0:31:38.400 --> 0:31:41.719
<v Speaker 10>term and this his second term. You know, in his

0:31:41.760 --> 0:31:45.760
<v Speaker 10>first term, the interests of the Gulf States and Israel

0:31:45.800 --> 0:31:48.600
<v Speaker 10>were more or less aligned. Their biggest concern was Iran,

0:31:49.280 --> 0:31:52.560
<v Speaker 10>the threat from Iran. And you know, so he was

0:31:52.680 --> 0:31:57.440
<v Speaker 10>able then to get the Abrams Accords, and after that

0:31:57.560 --> 0:31:59.920
<v Speaker 10>the Biden administration was able to talk to the Saudi

0:32:00.360 --> 0:32:06.440
<v Speaker 10>a lot about similar deals because there was no real impediment.

0:32:07.240 --> 0:32:09.960
<v Speaker 10>And this time around since October twenty three, when you've

0:32:09.960 --> 0:32:12.120
<v Speaker 10>got the you know, you've had the war in Gaza

0:32:12.200 --> 0:32:16.360
<v Speaker 10>in between, and also the sort of interests of Saudi

0:32:16.440 --> 0:32:19.400
<v Speaker 10>Arabian particular have changed much more focused on the economy

0:32:19.440 --> 0:32:23.600
<v Speaker 10>and stability, less worried about Iran. You now have a

0:32:23.600 --> 0:32:26.080
<v Speaker 10>different situation, and I just think it's going to be

0:32:26.160 --> 0:32:30.880
<v Speaker 10>quite difficult to bring these different interests together where you've

0:32:30.920 --> 0:32:34.080
<v Speaker 10>got the domestic political concerns of Saudi Arabia and the

0:32:34.080 --> 0:32:37.479
<v Speaker 10>Gulf State's now focused on their own populations and their

0:32:37.560 --> 0:32:40.960
<v Speaker 10>view of Gaza, and it just makes it harder to

0:32:40.960 --> 0:32:44.400
<v Speaker 10>bring everybody together. And I'm not clear that you know,

0:32:44.480 --> 0:32:45.640
<v Speaker 10>he's got a plan for that.

0:32:45.760 --> 0:32:47.880
<v Speaker 1>Dana, when we think about what is the plan though

0:32:47.920 --> 0:32:50.920
<v Speaker 1>for Palestinians, you know, Mar's column gets into you know,

0:32:51.280 --> 0:32:56.080
<v Speaker 1>Gaza is a demolition site. You know, it's a mess,

0:32:56.320 --> 0:32:59.800
<v Speaker 1>and to think about the Palestinians going back there, I mean,

0:33:00.000 --> 0:33:02.800
<v Speaker 1>how do they live. There's no infrastructure, so there needs

0:33:02.840 --> 0:33:05.040
<v Speaker 1>to be some kind of rebuild. And you do wonder how,

0:33:05.640 --> 0:33:08.960
<v Speaker 1>you know, how this happens going forward, how do you

0:33:09.160 --> 0:33:14.719
<v Speaker 1>see it playing out in terms of Yeah.

0:33:14.360 --> 0:33:17.920
<v Speaker 11>First of all, The estimates for the cost of rebuilding

0:33:17.960 --> 0:33:21.800
<v Speaker 11>Gaza are upwards of eighty billion dollars and we're probably

0:33:21.840 --> 0:33:26.000
<v Speaker 11>talking about decades to clear out the rubble and rebuild Gaza,

0:33:26.120 --> 0:33:30.640
<v Speaker 11>so there's not really a temporary relocation of Palestinians. And

0:33:30.680 --> 0:33:34.719
<v Speaker 11>based on past US experiences for example, post conflict reconstruction

0:33:34.880 --> 0:33:37.840
<v Speaker 11>in Iraq and then Afghanistan, the difference in Gaza is

0:33:37.840 --> 0:33:41.520
<v Speaker 11>how concentrated the destruction is and the closed nature of

0:33:41.520 --> 0:33:44.840
<v Speaker 11>the border, so civilians can't move around when we're trying

0:33:44.840 --> 0:33:48.880
<v Speaker 11>to get ordnance, unexploded mines and bombs and the rubble

0:33:48.960 --> 0:33:51.480
<v Speaker 11>cleared out. So this was always going to be a

0:33:51.600 --> 0:33:55.600
<v Speaker 11>huge challenge just on the on the remarks about the region,

0:33:56.000 --> 0:33:59.680
<v Speaker 11>what's totally different from Trump's first term is the strategic

0:33:59.800 --> 0:34:03.400
<v Speaker 11>needs of the Middle East. Iran is more vulnerable today

0:34:03.480 --> 0:34:06.520
<v Speaker 11>than it ever has been because of Israel's military strikes

0:34:06.520 --> 0:34:09.240
<v Speaker 11>that have taken out its air defenses, but charl Ossad

0:34:09.280 --> 0:34:12.280
<v Speaker 11>has gone in Syria. There's also a ceasefire in Lebanon

0:34:12.360 --> 0:34:16.640
<v Speaker 11>and a chance an opportunity to reimagine Lebanon without a

0:34:16.640 --> 0:34:19.480
<v Speaker 11>stranglehold of Hazbolah governance. And the same thing in Hamas

0:34:20.000 --> 0:34:24.239
<v Speaker 11>in Gaza. Trump can't do this alone. He needs the Europeans,

0:34:24.239 --> 0:34:26.680
<v Speaker 11>he needs the Arab leaders, and I think there's an

0:34:26.680 --> 0:34:30.240
<v Speaker 11>opportunity here for different leaders to bring things to the table.

0:34:30.239 --> 0:34:31.680
<v Speaker 5>It's not only about Gaza.

0:34:31.880 --> 0:34:34.880
<v Speaker 3>Well, sticking on Gaza does raise the question of what

0:34:34.960 --> 0:34:38.240
<v Speaker 3>the future of Gaza is. What is the plan for Gaza?

0:34:38.280 --> 0:34:41.040
<v Speaker 3>If the United States does not go through with the

0:34:41.080 --> 0:34:43.560
<v Speaker 3>plan that President Trump said ye at the White House.

0:34:44.040 --> 0:34:47.239
<v Speaker 11>On the current trajectory, without anything other than what we

0:34:47.320 --> 0:34:50.240
<v Speaker 11>see right now, Gaza is probably going to become something

0:34:50.360 --> 0:34:55.480
<v Speaker 11>like Mogadishu on the Mediterranean. There's no non Hamas alternative

0:34:55.560 --> 0:34:58.600
<v Speaker 11>to governing Gaza. We've seen that there's plenty of Hamas

0:34:58.680 --> 0:35:00.960
<v Speaker 11>guys who have come out of the time, put their

0:35:01.040 --> 0:35:04.800
<v Speaker 11>uniforms back on, are distributing humanitarian aid and telling people

0:35:04.800 --> 0:35:06.360
<v Speaker 11>we're going to help you get back to your homes

0:35:06.360 --> 0:35:08.800
<v Speaker 11>and we're going to help you rebuild. So that means

0:35:09.160 --> 0:35:14.919
<v Speaker 11>that Hamas reconstitutes, it regains governance over Gaza, and its

0:35:15.440 --> 0:35:18.399
<v Speaker 11>remaining leaders have already threatened to do October seventh, over

0:35:18.480 --> 0:35:19.239
<v Speaker 11>and over and over.

0:35:19.640 --> 0:35:21.680
<v Speaker 1>Hey, Mark, before we wrap up with you, we did

0:35:21.680 --> 0:35:24.239
<v Speaker 1>want to ask you about Russia and Ukraine. The role

0:35:24.239 --> 0:35:26.640
<v Speaker 1>of the US and President Trump will play in what

0:35:26.800 --> 0:35:31.239
<v Speaker 1>happens next. We know US allies expect the Trump administration

0:35:31.320 --> 0:35:33.680
<v Speaker 1>to present a long awaited plan to end Russia's war

0:35:33.680 --> 0:35:36.200
<v Speaker 1>in Ukraine at the Munich Security Conference in Germany next week.

0:35:36.239 --> 0:35:38.239
<v Speaker 1>This according to folks in the know, You've got a

0:35:38.280 --> 0:35:40.799
<v Speaker 1>second column out about President Trump saying he wants some

0:35:40.840 --> 0:35:45.560
<v Speaker 1>of Ukraine's resources in return for continuing aid. You note

0:35:45.719 --> 0:35:47.400
<v Speaker 1>that this is a price worth paying.

0:35:47.719 --> 0:35:52.440
<v Speaker 10>Why well, first of all, is something that presidents Zelensky

0:35:52.760 --> 0:35:57.120
<v Speaker 10>of Ukraine offered. So he put out this victory plan

0:35:57.280 --> 0:36:02.279
<v Speaker 10>last year, and one of the five baskets in there

0:36:02.640 --> 0:36:07.600
<v Speaker 10>was incentives for the West. But you know, it's quite

0:36:07.640 --> 0:36:11.160
<v Speaker 10>clear that he had a transactional Donald Trump in mind,

0:36:12.520 --> 0:36:15.960
<v Speaker 10>incentives to say, look, you're not just helping us. You know,

0:36:16.040 --> 0:36:18.839
<v Speaker 10>you're helping yourselves after the war. We have a lot

0:36:18.840 --> 0:36:23.200
<v Speaker 10>of resources, and you know, we're willing to open them

0:36:23.239 --> 0:36:25.960
<v Speaker 10>up and you know, make them available to you. So

0:36:26.000 --> 0:36:30.719
<v Speaker 10>there's lithium, there's you know, magnesium, there's you know a

0:36:30.800 --> 0:36:34.040
<v Speaker 10>number of different resources that would be useful in industry

0:36:34.080 --> 0:36:37.640
<v Speaker 10>and the ev industry and so on. So you know,

0:36:37.719 --> 0:36:42.040
<v Speaker 10>he was just it's already there offered. Trump has taken

0:36:42.120 --> 0:36:45.560
<v Speaker 10>up the offer. It's exactly what Zelensky was trying to do.

0:36:46.360 --> 0:36:50.800
<v Speaker 10>And you know, given Europe's weakness militarily, its failure to

0:36:50.920 --> 0:36:55.080
<v Speaker 10>really build military capabilities, you know what's became clear that

0:36:55.120 --> 0:36:59.319
<v Speaker 10>the peace devon of the Coal War was over. It

0:36:59.440 --> 0:37:01.839
<v Speaker 10>really is able to do it on its own. So

0:37:01.960 --> 0:37:06.880
<v Speaker 10>Ukraine needs the US and Europe. You could describe this

0:37:07.440 --> 0:37:10.040
<v Speaker 10>as the price that Europe should be willing to pay

0:37:10.640 --> 0:37:14.520
<v Speaker 10>allowing the US unto Trump to have access to some

0:37:14.560 --> 0:37:17.279
<v Speaker 10>of these materials. Just keep quiet about it because they

0:37:17.320 --> 0:37:20.160
<v Speaker 10>need the American military. They need Trump.

0:37:20.480 --> 0:37:23.920
<v Speaker 3>That was Bloomberg Opinions Mark Champion and Dana Stroll, Senior

0:37:23.960 --> 0:37:27.480
<v Speaker 3>Fellow and Research director at the Washington Institute for Nearest Policy.

0:37:27.560 --> 0:37:29.240
<v Speaker 1>And that wraps up our first hour of the weekend

0:37:29.320 --> 0:37:32.200
<v Speaker 1>edition of Bloomberg Business Week from Bloomberg Radio Head on

0:37:32.239 --> 0:37:35.280
<v Speaker 1>our next hour, why almost everything we are told about

0:37:35.320 --> 0:37:36.879
<v Speaker 1>business is wrong.

0:37:36.960 --> 0:37:40.160
<v Speaker 3>Plus the founder and CEO of farm Girl Flowers, Christina

0:37:40.200 --> 0:37:42.680
<v Speaker 3>Stembul on getting ready for the big day next week

0:37:42.719 --> 0:37:46.359
<v Speaker 3>and navigating everything from tariffs to turmoil.

0:37:46.000 --> 0:37:49.560
<v Speaker 1>And Tovago CEO on travel demand in twenty twenty five.

0:37:49.719 --> 0:37:53.279
<v Speaker 2>You're listening to the Bloomberg Business Week podcast. Catch us

0:37:53.360 --> 0:37:56.800
<v Speaker 2>live weekday afternoons from two to five pm Eastern Listen

0:37:56.840 --> 0:38:00.000
<v Speaker 2>on Apple CarPlay and Android Auto with the Bloomberg Business

0:38:00.520 --> 0:38:04.920
<v Speaker 2>or watch us live on YouTube.

0:38:04.400 --> 0:38:06.399
<v Speaker 1>Plenty ahead in our second hour of the weekend edition

0:38:06.440 --> 0:38:09.720
<v Speaker 1>of Bloomberg Business Week, including the Corporation in the twenty

0:38:09.719 --> 0:38:13.240
<v Speaker 1>first century, Why almost everything we are told about business

0:38:13.480 --> 0:38:13.920
<v Speaker 1>is wrong?

0:38:14.200 --> 0:38:17.239
<v Speaker 3>Plus Trevago's CEO on whether or not we are all

0:38:17.280 --> 0:38:20.120
<v Speaker 3>still traveling, and the founder and CEO of farm Girl

0:38:20.120 --> 0:38:22.959
<v Speaker 3>Flowers on Valentine's Day, and Ai.

0:38:22.880 --> 0:38:25.960
<v Speaker 1>First up this hour, the so called Magnificent Seven. We

0:38:26.040 --> 0:38:30.000
<v Speaker 1>talk about them each and every day. You know, Apple, Microsoft, Alphabet,

0:38:30.160 --> 0:38:33.879
<v Speaker 1>Amazon and VideA, Metaplatforms and Tesla. As a group, they

0:38:33.880 --> 0:38:36.600
<v Speaker 1>were up nearly seventy percent last year and one hundred

0:38:36.640 --> 0:38:38.879
<v Speaker 1>and seven percent in twenty twenty three.

0:38:39.640 --> 0:38:41.759
<v Speaker 3>Yet our next guest writes in his new book that

0:38:41.880 --> 0:38:44.279
<v Speaker 3>quote the dominance of the seven is likely to be

0:38:44.320 --> 0:38:48.200
<v Speaker 3>as transitory is that of the large businesses of earlier generations.

0:38:48.880 --> 0:38:51.520
<v Speaker 3>And he offers US Steel, General Motors and IBM as

0:38:51.560 --> 0:38:55.280
<v Speaker 3>examples of companies who shares investors once clamored to buy.

0:38:55.520 --> 0:38:59.400
<v Speaker 1>Sir John k is a writer, professor, economist, economic consultant,

0:38:59.840 --> 0:39:03.120
<v Speaker 1>fellow at Saint John's College, Oxford and more. He has

0:39:03.160 --> 0:39:06.880
<v Speaker 1>spent years studying the interplay between business economics and finance,

0:39:07.160 --> 0:39:09.680
<v Speaker 1>and his new book is The Corporation in the twenty

0:39:09.719 --> 0:39:13.200
<v Speaker 1>first Century Why almost everything we are told about business

0:39:13.360 --> 0:39:15.880
<v Speaker 1>is wrong. Sir John joined us from London.

0:39:16.640 --> 0:39:20.520
<v Speaker 6>There are two kinds of business books and bookshops right.

0:39:20.600 --> 0:39:23.359
<v Speaker 6>One of the ones that are five tips is how

0:39:23.400 --> 0:39:26.240
<v Speaker 6>I run my ho have to run my business better

0:39:26.800 --> 0:39:30.799
<v Speaker 6>on Monday, and the others are how awful capitalism is

0:39:31.360 --> 0:39:35.080
<v Speaker 6>and how terrible these tech titans are, and how they

0:39:35.120 --> 0:39:37.759
<v Speaker 6>ought to be cut down to size, if not put

0:39:37.800 --> 0:39:42.240
<v Speaker 6>in jail. And I want to write for intelligent people

0:39:42.320 --> 0:39:45.960
<v Speaker 6>who take a view somewhere in between the two, or

0:39:47.440 --> 0:39:50.600
<v Speaker 6>I just want to know about business the way people

0:39:50.680 --> 0:39:52.680
<v Speaker 6>want to know about history or science.

0:39:53.400 --> 0:39:55.839
<v Speaker 1>Well, when you look at business works, Sir John, when

0:39:55.840 --> 0:40:01.440
<v Speaker 1>you look at businesses today, it does feel like increasingly,

0:40:02.360 --> 0:40:04.440
<v Speaker 1>even though a few years ago it was all about

0:40:04.520 --> 0:40:09.280
<v Speaker 1>multiple stakeholders, employees, customer companies, so on and so forth,

0:40:09.440 --> 0:40:12.600
<v Speaker 1>it does feel like it is not necessarily the case,

0:40:12.800 --> 0:40:17.360
<v Speaker 1>and increasingly it's about profitability and the c suite.

0:40:17.560 --> 0:40:18.440
<v Speaker 5>Many would say this.

0:40:19.960 --> 0:40:23.319
<v Speaker 1>Is that fair, and I mean would be right.

0:40:23.600 --> 0:40:28.760
<v Speaker 6>Yeah, well it would be partly right. And the truth

0:40:28.880 --> 0:40:33.600
<v Speaker 6>is that business is about creating great businesses and we

0:40:33.600 --> 0:40:36.320
<v Speaker 6>were striking example of that at the moment. We have many,

0:40:36.920 --> 0:40:40.960
<v Speaker 6>but one that is absolutely on your lips at the

0:40:41.000 --> 0:40:44.239
<v Speaker 6>moment is Boeing. And in the second half of the

0:40:44.239 --> 0:40:48.840
<v Speaker 6>twentieth century, people at Boeing built a great business, the

0:40:48.920 --> 0:40:52.800
<v Speaker 6>world's dominant aviation producer, and they were clear that that

0:40:52.960 --> 0:40:55.960
<v Speaker 6>was what they were doing. Bill Hallan, who was CEO

0:40:56.040 --> 0:41:01.520
<v Speaker 6>of Boeing for some time, said we were here to live,

0:41:01.880 --> 0:41:06.200
<v Speaker 6>eat and breathe the world about aeronautics. That was what

0:41:06.400 --> 0:41:09.680
<v Speaker 6>his Boeing was about, and it built planes that came

0:41:09.719 --> 0:41:14.320
<v Speaker 6>to dominate the world. Then in turn of the twentieth century,

0:41:14.719 --> 0:41:18.279
<v Speaker 6>there was a takeover or a merger rather which was

0:41:18.640 --> 0:41:24.800
<v Speaker 6>effectively a cultural although not a financial takeover by McDonald

0:41:24.840 --> 0:41:29.600
<v Speaker 6>douglas of Boeing and Harvest sow In Cipher, who was

0:41:29.719 --> 0:41:33.879
<v Speaker 6>CEO of it, became CEO of Boeing. He had been

0:41:33.920 --> 0:41:37.799
<v Speaker 6>a McDonald douglas executive. He became CEO of Boeing, and

0:41:37.840 --> 0:41:40.560
<v Speaker 6>he said, people say, this is a great engineering company

0:41:40.920 --> 0:41:44.520
<v Speaker 6>it is, but people invest in a company because they

0:41:44.560 --> 0:41:47.480
<v Speaker 6>want to make money. And we know the things that

0:41:47.600 --> 0:41:52.719
<v Speaker 6>followed from that, the seven three seven Max which ended

0:41:52.760 --> 0:41:56.960
<v Speaker 6>in disaster, and now we have this part of astronauts

0:41:57.040 --> 0:42:02.120
<v Speaker 6>have stranded in the International Space Station waiting for Elin

0:42:02.239 --> 0:42:07.520
<v Speaker 6>Musk ironically to come and rescue them. So John set

0:42:07.600 --> 0:42:11.560
<v Speaker 6>up the great business. They did then they emphasized shareholder

0:42:11.680 --> 0:42:14.759
<v Speaker 6>value and they're destroyed in the aird, not only the

0:42:14.800 --> 0:42:16.760
<v Speaker 6>business but the shareholder value.

0:42:17.680 --> 0:42:21.239
<v Speaker 3>Well, it sounds like that's a case of incentives not

0:42:21.280 --> 0:42:24.799
<v Speaker 3>necessarily being aligned here. And I know as an economist

0:42:24.840 --> 0:42:29.160
<v Speaker 3>you study incentives. Are the incentives of the structure that

0:42:29.200 --> 0:42:34.480
<v Speaker 3>we have that exists today, are they misaligned? Because companies

0:42:34.480 --> 0:42:37.759
<v Speaker 3>are rewarded for what they're able to do on the

0:42:37.800 --> 0:42:39.120
<v Speaker 3>top line and what they're able to do on the

0:42:39.120 --> 0:42:42.279
<v Speaker 3>bottom line, that's what they're rewarded for. Is that the

0:42:42.320 --> 0:42:43.799
<v Speaker 3>wrong thing for them to be rewarded for.

0:42:43.880 --> 0:42:45.880
<v Speaker 6>We're not really rewarded on what they do in the

0:42:45.920 --> 0:42:49.319
<v Speaker 6>top line. They're rewarded on a basis of some three

0:42:49.360 --> 0:42:53.600
<v Speaker 6>year metrics and what happens to the stock price. They're

0:42:53.600 --> 0:42:58.880
<v Speaker 6>not rewarded for creating shareholder value in the long run,

0:42:59.480 --> 0:43:03.839
<v Speaker 6>which is what these twentieth century Boeing executives actually did.

0:43:04.560 --> 0:43:08.200
<v Speaker 6>The way you create shareholder value actually is you build

0:43:08.200 --> 0:43:11.080
<v Speaker 6>a great business, and if you build a great business,

0:43:11.480 --> 0:43:17.680
<v Speaker 6>shareholder sharehold of value follows from that. It's that way round.

0:43:18.600 --> 0:43:22.680
<v Speaker 6>I was interested that one of the reviewers of my

0:43:22.840 --> 0:43:27.600
<v Speaker 6>book was someone who had been an English Test international cricketer,

0:43:28.400 --> 0:43:32.320
<v Speaker 6>and he drew my attention to the book by football

0:43:32.360 --> 0:43:36.560
<v Speaker 6>coach Bill Walsh that says the score takes care of itself,

0:43:37.320 --> 0:43:40.440
<v Speaker 6>and that's the message. If you build a great business,

0:43:40.960 --> 0:43:45.680
<v Speaker 6>sharehold of value follows from that. Maybe the guys who

0:43:45.760 --> 0:43:50.200
<v Speaker 6>took over Boeing in the twenty first century created shareholder value.

0:43:50.480 --> 0:43:53.320
<v Speaker 6>They certainly paid it quite a lot back to shareholders

0:43:53.640 --> 0:43:58.720
<v Speaker 6>in the twenty tens, but they did a damage, irrevocably,

0:44:01.160 --> 0:44:02.600
<v Speaker 6>the reputation of the business.

0:44:02.719 --> 0:44:04.879
<v Speaker 1>So John's part of the problem. You know, My husband

0:44:04.920 --> 0:44:06.520
<v Speaker 1>and I talk about this all the time, is that we

0:44:06.560 --> 0:44:09.000
<v Speaker 1>don't make a lot of stuff anymore. We're such a

0:44:09.000 --> 0:44:11.239
<v Speaker 1>service led economy. And I don't know if that has

0:44:11.320 --> 0:44:14.520
<v Speaker 1>changed the dynamics within companies and leaders and so on

0:44:14.600 --> 0:44:15.320
<v Speaker 1>and so forth.

0:44:16.239 --> 0:44:17.960
<v Speaker 5>Is that part of the problem.

0:44:18.360 --> 0:44:20.879
<v Speaker 6>It certainly has happened, but I don't think it's part

0:44:20.920 --> 0:44:24.200
<v Speaker 6>of the problem, and it's almost the opposite of the problem.

0:44:24.520 --> 0:44:29.919
<v Speaker 6>Because it used to be that businesses were created by capitalists,

0:44:29.960 --> 0:44:33.160
<v Speaker 6>by rich men who spent some of their fortunes on

0:44:33.560 --> 0:44:37.960
<v Speaker 6>building seal mills and textile plants and so on, and

0:44:38.280 --> 0:44:44.719
<v Speaker 6>employed typically rather unskilled workers to work in them. The

0:44:45.120 --> 0:44:51.520
<v Speaker 6>great businesses now are groups of highly qualified, technically proficient people,

0:44:52.440 --> 0:44:55.200
<v Speaker 6>and the business of running the business is to put

0:44:55.360 --> 0:44:59.799
<v Speaker 6>together the right combinations of people. So we've had that

0:45:00.160 --> 0:45:04.240
<v Speaker 6>change which has happened so that the means of production

0:45:04.880 --> 0:45:06.880
<v Speaker 6>are now the people, not the plant.

0:45:07.880 --> 0:45:10.080
<v Speaker 3>So what is the purpose of a company.

0:45:10.719 --> 0:45:13.839
<v Speaker 6>The purpose of a company is to satisfy a whole

0:45:13.960 --> 0:45:18.000
<v Speaker 6>range of stakeholders. The reason we allow companies to exist

0:45:19.560 --> 0:45:22.320
<v Speaker 6>is that they do a lot of things we want done,

0:45:22.600 --> 0:45:26.200
<v Speaker 6>to produce a great product, to give people satisfying jobs,

0:45:26.520 --> 0:45:30.200
<v Speaker 6>to make money for shareholders. It isn't any one of

0:45:30.239 --> 0:45:34.279
<v Speaker 6>these things. And if you try to make any emphasize

0:45:34.520 --> 0:45:37.239
<v Speaker 6>any one of these things, you do so at the

0:45:37.280 --> 0:45:43.040
<v Speaker 6>expense of totality. And the people who break built great businesses.

0:45:43.600 --> 0:45:48.920
<v Speaker 6>Whether we're talking about Sloan at General Motors, whether we're

0:45:48.920 --> 0:45:53.080
<v Speaker 6>talking about alan others are Boeing, or whether we're talking

0:45:53.160 --> 0:45:56.719
<v Speaker 6>about the people who built the Magnificent Seven, the tech

0:45:56.760 --> 0:46:00.520
<v Speaker 6>companies we all talk about now. They didn't set out,

0:46:01.520 --> 0:46:03.600
<v Speaker 6>I want to make as much money as possible. I

0:46:03.640 --> 0:46:06.520
<v Speaker 6>want to make They certainly didn't say it's set out

0:46:06.800 --> 0:46:08.560
<v Speaker 6>to say I want to make a lot of money

0:46:08.560 --> 0:46:12.160
<v Speaker 6>for shareholders. They said I want to build a great business,

0:46:12.600 --> 0:46:15.120
<v Speaker 6>and they did, and the course of doing that, they

0:46:15.239 --> 0:46:18.600
<v Speaker 6>made a lot of money for shareholders. And that's the

0:46:18.680 --> 0:46:23.239
<v Speaker 6>way round it is, the sure the score takes care

0:46:23.280 --> 0:46:24.000
<v Speaker 6>of itself.

0:46:24.719 --> 0:46:26.800
<v Speaker 3>So let's go back to the Magnificent Seven into the

0:46:26.840 --> 0:46:29.400
<v Speaker 3>way that we open this, because you do argue in

0:46:29.440 --> 0:46:31.919
<v Speaker 3>the introduction of the book that the mag seven, even

0:46:31.920 --> 0:46:36.120
<v Speaker 3>though people are clamoring to buy the shares of those companies,

0:46:37.040 --> 0:46:39.080
<v Speaker 3>they're going to be just as transient as some of

0:46:39.120 --> 0:46:41.719
<v Speaker 3>those large businesses of earlier generations.

0:46:42.360 --> 0:46:47.200
<v Speaker 6>Why is that, Well, they maybe even be more transient

0:46:47.680 --> 0:46:51.320
<v Speaker 6>because there's strength lies in their people rather than their plant.

0:46:51.920 --> 0:46:55.640
<v Speaker 6>Whereas a Carnegie or Ford or General Motives it was

0:46:55.640 --> 0:47:03.920
<v Speaker 6>the plant that determined the business. These dominances are always,

0:47:04.200 --> 0:47:10.040
<v Speaker 6>almost always transient. Thirty years ago, when people understood that

0:47:10.120 --> 0:47:13.080
<v Speaker 6>information technology was going to be a big thing. It

0:47:13.160 --> 0:47:16.959
<v Speaker 6>was IBM who as sure as they bought, they made

0:47:17.040 --> 0:47:21.880
<v Speaker 6>that the most valuable company in the world. Now Facebook

0:47:21.880 --> 0:47:27.319
<v Speaker 6>and Meta are top of many people's lists. I know

0:47:27.560 --> 0:47:33.720
<v Speaker 6>that Facebook. My grandchildren now think that's something for people

0:47:33.880 --> 0:47:34.680
<v Speaker 6>of my age.

0:47:35.160 --> 0:47:40.000
<v Speaker 3>That's not something we maybe not Instagram and that's and WhatsApp,

0:47:40.080 --> 0:47:42.160
<v Speaker 3>and that's what has been their saving grace.

0:47:43.080 --> 0:47:45.399
<v Speaker 6>Right well, and there's an issue there that we need

0:47:45.400 --> 0:47:50.560
<v Speaker 6>to talk about, which is the nature of antitrust policy.

0:47:51.160 --> 0:47:55.520
<v Speaker 6>And we allowed, mistakenly, in my view, companies like Meta

0:47:55.600 --> 0:47:59.800
<v Speaker 6>to take over Instagram and WhatsApp, whereas the whole strength

0:47:59.840 --> 0:48:04.280
<v Speaker 6>of the market economy comes from people devising new things

0:48:04.320 --> 0:48:09.040
<v Speaker 6>to take the place of the things that went before. Actually,

0:48:09.440 --> 0:48:15.719
<v Speaker 6>Facebook took over from MySpace, which was the predecessor of

0:48:15.760 --> 0:48:20.880
<v Speaker 6>Facebook in providing the kind of space services that Facebook does.

0:48:21.160 --> 0:48:25.960
<v Speaker 6>People have forgotten about MySpace now. Interestingly, MySpace and I

0:48:26.000 --> 0:48:29.440
<v Speaker 6>talked to executives there as to why things had gone wrong.

0:48:29.960 --> 0:48:32.799
<v Speaker 6>They said because it was bought by News Corp. And

0:48:32.840 --> 0:48:37.400
<v Speaker 6>read group of murder were mainly interested in creating shareholder value.

0:48:37.640 --> 0:48:40.600
<v Speaker 1>Your title is why almost everything we are told about

0:48:40.600 --> 0:48:43.479
<v Speaker 1>business is wrong. So if that's the case. If we're

0:48:43.520 --> 0:48:46.359
<v Speaker 1>getting it wrong, what's the outcome of that? And if

0:48:46.360 --> 0:48:48.080
<v Speaker 1>we don't get it right, If we don't maybe perhaps

0:48:48.200 --> 0:48:50.960
<v Speaker 1>change the academic research about how we think about companies.

0:48:51.360 --> 0:48:53.800
<v Speaker 1>If we don't do that, what's the outcome.

0:48:55.520 --> 0:48:59.919
<v Speaker 6>I think the outcome is that we get things wrong

0:49:00.120 --> 0:49:03.439
<v Speaker 6>in a pretty fundamental way. And in the first half

0:49:03.480 --> 0:49:07.719
<v Speaker 6>of the twentieth century, people saw themselves as trying to

0:49:07.880 --> 0:49:12.600
<v Speaker 6>create a profession of management, which was a respected profession

0:49:13.280 --> 0:49:17.560
<v Speaker 6>like me law or medicine or the priesthood or whatever.

0:49:18.080 --> 0:49:21.759
<v Speaker 6>When people were called to do that and derived a

0:49:21.800 --> 0:49:24.680
<v Speaker 6>lot of the satisfaction of their job, not just from

0:49:26.640 --> 0:49:30.080
<v Speaker 6>what they were paid, but from the feeling that they

0:49:30.080 --> 0:49:36.120
<v Speaker 6>were doing contributing something worthwhile to society. We've lost a

0:49:36.160 --> 0:49:39.200
<v Speaker 6>lot of that, and I think it's made business a

0:49:39.239 --> 0:49:42.719
<v Speaker 6>good deal worse as a result. And we can see

0:49:42.719 --> 0:49:46.520
<v Speaker 6>the kind of loss of legitimacy that has followed. The

0:49:46.640 --> 0:49:50.400
<v Speaker 6>murder of Brian Thompson three or four weeks ago is

0:49:50.440 --> 0:49:53.880
<v Speaker 6>a pretty good example of that. The fact that almost

0:49:53.920 --> 0:49:58.319
<v Speaker 6>forty percent of respondents to a poll suggested that that

0:49:58.600 --> 0:50:02.480
<v Speaker 6>murder was at least partly they were justified. It seems

0:50:02.640 --> 0:50:06.759
<v Speaker 6>a terrible commentary on the way business is now regarded

0:50:07.120 --> 0:50:11.440
<v Speaker 6>among a large section of the population, particularly the young population.

0:50:12.400 --> 0:50:15.080
<v Speaker 3>That was Sir John k a fellow at Saint John's College,

0:50:15.080 --> 0:50:17.400
<v Speaker 3>Oxford and the author of The Corporation in the twenty

0:50:17.440 --> 0:50:20.720
<v Speaker 3>first century, Why almost everything we are told about business

0:50:20.960 --> 0:50:21.360
<v Speaker 3>is wrong?

0:50:21.520 --> 0:50:24.600
<v Speaker 1>Still ahead On Bloomberg Business Week. It's the most wonderful

0:50:24.719 --> 0:50:26.600
<v Speaker 1>and one of the busiest times of the year for

0:50:26.640 --> 0:50:29.000
<v Speaker 1>the founder and CEO of farm Girl Flowers.

0:50:29.200 --> 0:50:31.920
<v Speaker 3>We talk Valentine's Day, tariffs, and the stickiness of the

0:50:31.920 --> 0:50:33.080
<v Speaker 3>flower supply chain.

0:50:33.520 --> 0:50:41.920
<v Speaker 2>This is Bloomberg. You are listening to the Bloomberg Business

0:50:41.960 --> 0:50:45.400
<v Speaker 2>Week podcast. Catch us live weekday afternoons from two to

0:50:45.480 --> 0:50:48.839
<v Speaker 2>five pm Eastern. Listen on Apple CarPlay and Android Auto

0:50:48.920 --> 0:50:52.840
<v Speaker 2>with the Bloomberg Business app, or watch us live on YouTube.

0:50:54.520 --> 0:50:58.520
<v Speaker 1>Not sure Tim if you're aware, but fun Wednesday? Does

0:50:58.560 --> 0:50:59.640
<v Speaker 1>your wife give you answer?

0:51:00.160 --> 0:51:02.160
<v Speaker 3>Is it a big We're not big with that stuff.

0:51:02.520 --> 0:51:03.800
<v Speaker 3>It's like, it's actually kind.

0:51:03.640 --> 0:51:07.440
<v Speaker 1>Of great, to be honest, we aren't too either. We

0:51:07.560 --> 0:51:10.719
<v Speaker 1>knew though, because Christina Stemble often joins usdoring big months

0:51:10.719 --> 0:51:13.320
<v Speaker 1>for the flower industry, so I think Mother's Day and yes,

0:51:13.520 --> 0:51:17.080
<v Speaker 1>of course, Valentine's Day, which is this coming Friday. However,

0:51:17.320 --> 0:51:19.840
<v Speaker 1>a little box from my husband is always welcome.

0:51:20.320 --> 0:51:22.200
<v Speaker 10>Yeah, I think I even got like I.

0:51:22.120 --> 0:51:23.680
<v Speaker 1>Think I have One year, I got a toaster, which

0:51:23.719 --> 0:51:26.680
<v Speaker 1>sounds so boring, but it was this really cool old

0:51:26.680 --> 0:51:29.120
<v Speaker 1>fashioned toaster because I was making like waffles every morning

0:51:29.160 --> 0:51:30.920
<v Speaker 1>and I still have it and I love it. It's like

0:51:30.920 --> 0:51:32.040
<v Speaker 1>a duel lit or something.

0:51:32.160 --> 0:51:34.640
<v Speaker 3>Also, like you look at it every day you remember.

0:51:34.880 --> 0:51:36.480
<v Speaker 1>It's like so sweet, It's so sweet.

0:51:36.520 --> 0:51:36.880
<v Speaker 9>I love it.

0:51:36.960 --> 0:51:37.080
<v Speaker 7>Well.

0:51:37.160 --> 0:51:39.759
<v Speaker 3>Christina is founder and CEO of farm Girl Flowers. It's

0:51:39.760 --> 0:51:42.720
<v Speaker 3>a company that she bootstrapped into a thirty five million

0:51:42.760 --> 0:51:45.280
<v Speaker 3>dollar business. She was in from Seattle and she stopped

0:51:45.280 --> 0:51:46.080
<v Speaker 3>by our studio.

0:51:46.280 --> 0:51:46.880
<v Speaker 10>This is good.

0:51:46.920 --> 0:51:48.839
<v Speaker 12>I mean, we're in our second busiest time of year.

0:51:49.520 --> 0:51:51.560
<v Speaker 5>We're holding study with exactly where we thought we'd be.

0:51:51.680 --> 0:51:53.000
<v Speaker 3>Where did the flowers come from? And how do you

0:51:53.000 --> 0:51:53.840
<v Speaker 3>think about tariffs?

0:51:54.000 --> 0:51:56.840
<v Speaker 12>Yeah, so most of the flowers that everyone purchases in the

0:51:56.880 --> 0:51:59.520
<v Speaker 12>United States come from South America. So Colombia was the

0:51:59.520 --> 0:52:02.000
<v Speaker 12>first one that put everybody on edge in the floral industry.

0:52:02.120 --> 0:52:04.600
<v Speaker 12>It would been too late to really impact Valentine's Day numbers,

0:52:04.840 --> 0:52:09.240
<v Speaker 12>but by Mother's Day our prices would increase dramatically with Columbia.

0:52:09.600 --> 0:52:11.600
<v Speaker 12>So that's on pause right now as well, which is

0:52:11.640 --> 0:52:16.360
<v Speaker 12>really wonderful. Canada in Mexico differently, so Mexico is going

0:52:16.400 --> 0:52:18.320
<v Speaker 12>to impact us all as well. About eighty percent of

0:52:18.360 --> 0:52:20.120
<v Speaker 12>all the flowers that are sold in the United States

0:52:20.160 --> 0:52:21.040
<v Speaker 12>come from other countries.

0:52:21.600 --> 0:52:22.560
<v Speaker 5>Ours is less.

0:52:22.600 --> 0:52:26.080
<v Speaker 12>We're about fifty five to sixty percent domestic right now,

0:52:26.840 --> 0:52:29.920
<v Speaker 12>but that's going to increase. That's our domestic production is

0:52:29.960 --> 0:52:31.920
<v Speaker 12>going to be increased because everyone's going to be fighting

0:52:31.960 --> 0:52:33.360
<v Speaker 12>for it because they're not going to be able to

0:52:33.719 --> 0:52:35.000
<v Speaker 12>get the same prices elsewhere.

0:52:35.239 --> 0:52:38.520
<v Speaker 1>You think, you know, how much you know in anticipation

0:52:38.719 --> 0:52:41.960
<v Speaker 1>of this impacting how much does it, like when do

0:52:42.040 --> 0:52:44.520
<v Speaker 1>people start to change in terms of growing more here

0:52:44.560 --> 0:52:46.439
<v Speaker 1>in the United States? How much more can you grow

0:52:46.440 --> 0:52:48.640
<v Speaker 1>in the United States because you're competing for land against

0:52:48.920 --> 0:52:51.680
<v Speaker 1>everything else. So I'm just curious how quickly can the

0:52:51.800 --> 0:52:56.120
<v Speaker 1>model change from importing to having it grown domestically.

0:52:56.160 --> 0:52:58.000
<v Speaker 5>I don't even know if it's possible to change it.

0:52:58.040 --> 0:53:00.520
<v Speaker 12>I mean, following, you know, the CEO four, I feel

0:53:00.600 --> 0:53:03.120
<v Speaker 12>very similarly to him. We don't have the infrastructure here,

0:53:03.360 --> 0:53:05.000
<v Speaker 12>you know, there's not a lot of succession planning in

0:53:05.040 --> 0:53:07.480
<v Speaker 12>farming in general. You know, in agriculture of any kind.

0:53:07.880 --> 0:53:10.680
<v Speaker 12>Flowers are the same way. So you know, there's I mean,

0:53:10.719 --> 0:53:13.080
<v Speaker 12>the land has been sold. You know, the grandfathers that

0:53:13.120 --> 0:53:15.879
<v Speaker 12>started farms, their grand children have already sold a lot

0:53:15.920 --> 0:53:18.600
<v Speaker 12>of the farmland. Almost everything that was written I should

0:53:18.600 --> 0:53:20.719
<v Speaker 12>say everything, but a large percentage of what was grown

0:53:20.719 --> 0:53:22.640
<v Speaker 12>in California, which is the largest growing state in the

0:53:22.719 --> 0:53:26.000
<v Speaker 12>United States, is now in Baja Mexico, so they call

0:53:26.040 --> 0:53:28.560
<v Speaker 12>it Baja California. We know that's not true. So the

0:53:28.600 --> 0:53:32.359
<v Speaker 12>Turffs are going to you know, definitely impact that. There's

0:53:32.400 --> 0:53:35.560
<v Speaker 12>not the land. Also, the labor, I mean there's not

0:53:36.120 --> 0:53:37.239
<v Speaker 12>for agriculture jobs.

0:53:37.239 --> 0:53:38.640
<v Speaker 5>There's not the labor availability.

0:53:39.040 --> 0:53:41.800
<v Speaker 12>The infrastructure costs too much, the insurance, you know, it

0:53:41.960 --> 0:53:44.160
<v Speaker 12>just people aren't going to spend three hundred dollars on

0:53:44.200 --> 0:53:46.680
<v Speaker 12>a bouquet. And you know, in order to turn around

0:53:46.760 --> 0:53:49.680
<v Speaker 12>the ship, it's going to require American consumers to be

0:53:49.719 --> 0:53:52.240
<v Speaker 12>willing to spend a lot more on sending a gift,

0:53:52.280 --> 0:53:54.600
<v Speaker 12>and that isn't probably going to happen.

0:53:54.840 --> 0:53:57.000
<v Speaker 5>So it's scary to think about all these things.

0:53:57.200 --> 0:53:59.120
<v Speaker 3>So if you if we were to see tariffs go

0:53:59.120 --> 0:54:02.880
<v Speaker 3>into effect on on Mexico. And you know if obviously

0:54:02.920 --> 0:54:06.319
<v Speaker 3>the President has used this as a way to negotiate,

0:54:06.600 --> 0:54:09.120
<v Speaker 3>at least he did that with Columbia a few weeks ago.

0:54:10.000 --> 0:54:12.440
<v Speaker 3>Where would the prices increase, you said, it would increase

0:54:12.480 --> 0:54:15.720
<v Speaker 3>for you. You would have to pass those along to the consumer.

0:54:15.920 --> 0:54:17.080
<v Speaker 3>Wouldn't be able to absorb those.

0:54:17.200 --> 0:54:21.520
<v Speaker 12>Plural industry is notoriously low margin. You know, I'm very

0:54:21.520 --> 0:54:23.960
<v Speaker 12>proud of the single digit profit margins that we have

0:54:24.000 --> 0:54:26.200
<v Speaker 12>at farm Real Flowers. They are hard fought for that.

0:54:26.280 --> 0:54:28.879
<v Speaker 12>We work a lot of hours. We work really hard

0:54:28.920 --> 0:54:32.239
<v Speaker 12>for that single digits. You know, the largest companies in

0:54:32.239 --> 0:54:35.040
<v Speaker 12>our industry that are you know, public companies, so you

0:54:35.080 --> 0:54:37.520
<v Speaker 12>can go look at their earnings have single digit profits

0:54:37.560 --> 0:54:40.239
<v Speaker 12>when they have profits. So there's no way for us

0:54:40.280 --> 0:54:42.719
<v Speaker 12>not to pass it on to consumers. We're already subsidizing

0:54:42.760 --> 0:54:44.920
<v Speaker 12>shipping by a large percentage, you know, now if we

0:54:44.960 --> 0:54:47.879
<v Speaker 12>have to subsidize our you know, our gross margins are

0:54:48.320 --> 0:54:50.360
<v Speaker 12>tiny compared to almost every other industry.

0:54:50.400 --> 0:54:51.839
<v Speaker 5>I joke a lot I have with you guys before.

0:54:51.880 --> 0:54:55.640
<v Speaker 5>I wish we sold sweaters, right we don't, so, you know, yeah,

0:54:55.640 --> 0:54:57.600
<v Speaker 5>exactly perfew something with like very large.

0:54:57.600 --> 0:55:02.600
<v Speaker 12>You know us you considered developing exactly exactly well, so

0:55:03.080 --> 0:55:04.880
<v Speaker 12>I mean it's all going to have to be passed on.

0:55:05.280 --> 0:55:07.400
<v Speaker 12>You know, we are you know, because we have that

0:55:07.640 --> 0:55:09.680
<v Speaker 12>little bit of profit that we've focused on in the

0:55:09.760 --> 0:55:13.040
<v Speaker 12>last two years, we're able to supplement a small amount,

0:55:13.280 --> 0:55:15.360
<v Speaker 12>you know, like the CEO Ford said, like he has

0:55:15.360 --> 0:55:17.319
<v Speaker 12>a couple of weeks, like we can supplement it a bit,

0:55:17.360 --> 0:55:19.480
<v Speaker 12>but not you know, it's also.

0:55:19.280 --> 0:55:21.280
<v Speaker 1>Not like you guys can buy ahead in stock pilot

0:55:21.320 --> 0:55:24.120
<v Speaker 1>and warehouse right there. You know, flowers just last just

0:55:24.160 --> 0:55:24.960
<v Speaker 1>a certain amount of time.

0:55:25.040 --> 0:55:27.160
<v Speaker 5>Five days. We have five days, you have five five So.

0:55:27.280 --> 0:55:29.960
<v Speaker 1>Like it's wild. You know, I do wonder about this

0:55:30.040 --> 0:55:32.839
<v Speaker 1>whole idea of globalization that has happened over the last

0:55:32.880 --> 0:55:35.480
<v Speaker 1>couple of decades, right and global supply chains. And then

0:55:35.480 --> 0:55:38.040
<v Speaker 1>we feel like we've talked a lot about nearshoring and onshoing.

0:55:38.320 --> 0:55:41.640
<v Speaker 1>It sounds like for the flower industry it's not even

0:55:41.920 --> 0:55:43.480
<v Speaker 1>like financially.

0:55:43.280 --> 0:55:44.040
<v Speaker 5>It won't work.

0:55:44.200 --> 0:55:45.920
<v Speaker 1>It's even if we do it, or it might not

0:55:46.000 --> 0:55:48.160
<v Speaker 1>even be doable because there might not be the land

0:55:48.200 --> 0:55:49.759
<v Speaker 1>or farm farming.

0:55:49.480 --> 0:55:50.600
<v Speaker 5>To do it. Absolutely.

0:55:50.680 --> 0:55:53.400
<v Speaker 12>I mean, when we first started talking, we had a

0:55:53.520 --> 0:55:56.040
<v Speaker 12>large you know, pre COVID, we had a large manufacturing

0:55:56.040 --> 0:55:59.160
<v Speaker 12>facility in San Francisco, so forty thousand square feets. We

0:55:59.200 --> 0:56:03.040
<v Speaker 12>had three hundred teamers there and we were losing our shirts.

0:56:03.120 --> 0:56:05.880
<v Speaker 12>I'll just say we were not We were just breaking

0:56:05.920 --> 0:56:07.239
<v Speaker 12>even enough to pay paychecks.

0:56:07.520 --> 0:56:09.160
<v Speaker 5>With that, we can't even do it.

0:56:09.239 --> 0:56:12.800
<v Speaker 12>Not growing the flowers, just designing them into bouquets. At

0:56:12.600 --> 0:56:15.920
<v Speaker 12>that scale, there's not enough workers and with you know,

0:56:15.920 --> 0:56:17.400
<v Speaker 12>I mean costco just raising them in a wage of

0:56:17.440 --> 0:56:19.759
<v Speaker 12>thirty two dollars, which is wonderful, we wouldn't have that

0:56:19.800 --> 0:56:21.880
<v Speaker 12>ability to So we're trying to all compete with a

0:56:21.920 --> 0:56:25.200
<v Speaker 12>workforce an hourly workforce that we can't. So there's just

0:56:25.280 --> 0:56:27.840
<v Speaker 12>so many reasons why this is going to have a

0:56:27.920 --> 0:56:30.920
<v Speaker 12>ripple effect much greater than what most consumers would think.

0:56:31.120 --> 0:56:32.040
<v Speaker 3>So what do you do for assembly?

0:56:32.160 --> 0:56:32.359
<v Speaker 9>Now?

0:56:33.120 --> 0:56:35.640
<v Speaker 12>We have a very diversified models, so we use farm

0:56:35.680 --> 0:56:39.000
<v Speaker 12>partners that we teach them how to design them and

0:56:39.000 --> 0:56:42.239
<v Speaker 12>ship them out. We have boquet production facilities. We have

0:56:42.719 --> 0:56:46.319
<v Speaker 12>very little owned ourself. It's been smarter for us.

0:56:46.400 --> 0:56:50.280
<v Speaker 3>So you've essentially outsourced the design or assemblage of the bouquets.

0:56:50.360 --> 0:56:52.200
<v Speaker 12>Yes, we do it different than our competitors in a

0:56:52.200 --> 0:56:55.160
<v Speaker 12>way that we control the design aspect of it, and

0:56:55.200 --> 0:56:57.239
<v Speaker 12>so that way we could keep our quality where we

0:56:57.280 --> 0:56:58.879
<v Speaker 12>need it to be. But it's not how it used

0:56:58.880 --> 0:56:59.520
<v Speaker 12>to be pre COVID.

0:56:59.560 --> 0:57:01.880
<v Speaker 3>So when you say you've done, you've outsourced it to farmers.

0:57:02.560 --> 0:57:05.120
<v Speaker 3>So if it comes from South America on a plane,

0:57:05.480 --> 0:57:06.880
<v Speaker 3>it's already in a bouquet.

0:57:07.320 --> 0:57:10.560
<v Speaker 12>Yes, now most of ours are with US farmers, but

0:57:10.600 --> 0:57:12.839
<v Speaker 12>we do have some in Columbia where just we have

0:57:13.200 --> 0:57:16.640
<v Speaker 12>one in Ecuador, so we do have facilities elsewhere. Some

0:57:16.680 --> 0:57:18.960
<v Speaker 12>of them are designed there, some of them are shipped

0:57:19.000 --> 0:57:22.080
<v Speaker 12>raw materials to other facilities in the US. We diversify

0:57:22.120 --> 0:57:24.120
<v Speaker 12>to get closer to the end consumer to help with

0:57:24.120 --> 0:57:26.360
<v Speaker 12>our shipping costs. We're killing us before when we first

0:57:26.360 --> 0:57:29.040
<v Speaker 12>started talking as well, in order to be able to

0:57:29.040 --> 0:57:30.840
<v Speaker 12>compete with lower price points that we need to have

0:57:30.920 --> 0:57:32.160
<v Speaker 12>to compete with our competitive set.

0:57:32.280 --> 0:57:34.120
<v Speaker 1>Is it getting easier or harder to do this? How

0:57:34.120 --> 0:57:35.200
<v Speaker 1>long have you been doing this now?

0:57:35.360 --> 0:57:36.840
<v Speaker 5>Fourteen? This our fifteenth year, and.

0:57:36.840 --> 0:57:39.640
<v Speaker 1>I thought it was a god so you know, and

0:57:39.920 --> 0:57:43.200
<v Speaker 1>it's you who has been doing it. So I'm just curious,

0:57:43.520 --> 0:57:48.160
<v Speaker 1>as a small business owner who has seen pandemics and

0:57:48.480 --> 0:57:51.720
<v Speaker 1>you name it like some really incredible things kind of

0:57:51.800 --> 0:57:54.520
<v Speaker 1>test your ability to keep it going, Like is it

0:57:54.560 --> 0:57:57.680
<v Speaker 1>an easier business environment? And I'm curious to what you're

0:57:57.680 --> 0:58:01.160
<v Speaker 1>anticipating from the new administration in terms of small business policy,

0:58:01.280 --> 0:58:02.000
<v Speaker 1>if at all.

0:58:02.160 --> 0:58:02.760
<v Speaker 5>Yeah, I'm worried.

0:58:02.840 --> 0:58:04.680
<v Speaker 12>I'm worried about this administration and what it's going to

0:58:04.680 --> 0:58:07.800
<v Speaker 12>mean for us as a company. I mean because those

0:58:07.800 --> 0:58:10.080
<v Speaker 12>the tariffs and things that and the uncertainty, like I've

0:58:10.080 --> 0:58:12.680
<v Speaker 12>gotten used to. The easier part has been I've gotten

0:58:12.800 --> 0:58:16.560
<v Speaker 12>used to more uncertainty. I understand now that there is

0:58:17.160 --> 0:58:19.240
<v Speaker 12>should be a line item in my budget every year,

0:58:19.280 --> 0:58:22.800
<v Speaker 12>which there is now for unplanned expenses things I didn't

0:58:22.880 --> 0:58:27.160
<v Speaker 12>understand before. And I think my mindset shifting from you know,

0:58:27.200 --> 0:58:29.920
<v Speaker 12>growth at all cost to profitability has helped us tremendously.

0:58:30.520 --> 0:58:32.440
<v Speaker 12>But I had to sacrifice something for that. You know,

0:58:32.480 --> 0:58:34.680
<v Speaker 12>I wanted the Silicon Valley dream. I wanted to build

0:58:34.680 --> 0:58:36.439
<v Speaker 12>a company. I wanted to be the you know, cover

0:58:36.480 --> 0:58:37.520
<v Speaker 12>of Entrepreneur magazine.

0:58:37.520 --> 0:58:38.000
<v Speaker 5>I wanted all.

0:58:37.960 --> 0:58:40.240
<v Speaker 12>Those things, and that now I have a very different reality,

0:58:40.280 --> 0:58:42.280
<v Speaker 12>and I'm happy with that reality.

0:58:42.280 --> 0:58:44.880
<v Speaker 5>I'm happy that I can provide good jobs.

0:58:44.720 --> 0:58:48.680
<v Speaker 12>That are more stable, but the level of uncertainty with

0:58:48.760 --> 0:58:51.919
<v Speaker 12>things I can't control right now, you know, definitely keeps

0:58:51.960 --> 0:58:52.480
<v Speaker 12>me up at night.

0:58:52.880 --> 0:58:54.200
<v Speaker 1>So is it easier in general?

0:58:55.120 --> 0:58:58.400
<v Speaker 12>I think because I have it's easier because the education

0:58:58.520 --> 0:59:01.880
<v Speaker 12>that I've reept from doing it. If it's harder, it's

0:59:01.880 --> 0:59:06.400
<v Speaker 12>definitely more complex. But because I'm wiser now, it's it's

0:59:06.440 --> 0:59:07.080
<v Speaker 12>a bit easier.

0:59:07.120 --> 0:59:07.480
<v Speaker 13>I guess.

0:59:07.600 --> 0:59:07.840
<v Speaker 9>Yeah.

0:59:07.920 --> 0:59:10.640
<v Speaker 3>Yeah, you bootstrap the company, so you don't have the

0:59:10.680 --> 0:59:13.040
<v Speaker 3>same pressure that a lot of startups. And I'm not

0:59:13.040 --> 0:59:14.840
<v Speaker 3>even considering you a startup because you've been around for

0:59:14.840 --> 0:59:18.280
<v Speaker 3>fifteen years at this point that small businesses have after

0:59:18.280 --> 0:59:20.840
<v Speaker 3>they raise outside funding, and that's for an exit. Last

0:59:20.840 --> 0:59:22.720
<v Speaker 3>time we spoke with you, you said you were in

0:59:22.720 --> 0:59:24.680
<v Speaker 3>this for the long pull. I'm sure there are companies

0:59:24.680 --> 0:59:26.440
<v Speaker 3>that come by who want to acquire you. How are

0:59:26.440 --> 0:59:27.160
<v Speaker 3>you thinking about that?

0:59:27.520 --> 0:59:30.840
<v Speaker 12>Yeah, absolutely so. I feel I actually used to think

0:59:30.840 --> 0:59:33.200
<v Speaker 12>this is my biggest curse. I actually owned the unfundable

0:59:33.240 --> 0:59:34.720
<v Speaker 12>Christina stumble dot com by.

0:59:34.600 --> 0:59:35.960
<v Speaker 5>The way, and the unfundable.

0:59:36.680 --> 0:59:38.400
<v Speaker 12>I used to think I would complain about it, you know,

0:59:38.480 --> 0:59:40.560
<v Speaker 12>to you, but I would been playing constantly and be like,

0:59:40.720 --> 0:59:42.560
<v Speaker 12>nobody will give me any money, Like do I not

0:59:42.600 --> 0:59:43.360
<v Speaker 12>look justworthy.

0:59:43.400 --> 0:59:45.560
<v Speaker 5>You know, look at our numbers, and now.

0:59:45.440 --> 0:59:47.480
<v Speaker 12>I think it's the greatest gift because I see all

0:59:47.520 --> 0:59:49.000
<v Speaker 12>of my friends that have you.

0:59:48.920 --> 0:59:50.720
<v Speaker 5>Know, startups are not startups anymore, but.

0:59:50.880 --> 0:59:53.680
<v Speaker 12>Have you know board meetings every three months that they

0:59:53.680 --> 0:59:55.680
<v Speaker 12>are just in so much pain about and everybody is

0:59:55.720 --> 0:59:58.320
<v Speaker 12>expecting them to work miracles in an economy that's not

0:59:58.840 --> 1:00:04.040
<v Speaker 12>it's not possible, you know, And you know I right now,

1:00:04.080 --> 1:00:06.160
<v Speaker 12>I'm just you know, really happy that it happened.

1:00:06.200 --> 1:00:07.640
<v Speaker 5>I think it's a big gift I was given.

1:00:07.800 --> 1:00:10.439
<v Speaker 12>And how I'm looking at it for the long run now,

1:00:10.560 --> 1:00:14.080
<v Speaker 12>is you know, doing some smart strategic things that I

1:00:14.080 --> 1:00:16.240
<v Speaker 12>think will help us in five to ten years, not

1:00:16.320 --> 1:00:18.880
<v Speaker 12>thinking about the next quarter, not thinking even this year,

1:00:19.000 --> 1:00:21.080
<v Speaker 12>like you know, it's a building year for us. I'm

1:00:21.200 --> 1:00:24.200
<v Speaker 12>I'm you know, will comp last year and have the

1:00:24.240 --> 1:00:28.360
<v Speaker 12>same you know, single digits profit hopefully, but that single

1:00:28.360 --> 1:00:30.880
<v Speaker 12>digit profit is allowing us to do things like lockdown

1:00:30.920 --> 1:00:33.880
<v Speaker 12>some supply chain, We're vertically integrating, we're growing some flowers

1:00:33.920 --> 1:00:35.440
<v Speaker 12>for the first time. We're doing things like that that

1:00:35.480 --> 1:00:37.360
<v Speaker 12>I think will help us five to ten years from now.

1:00:37.400 --> 1:00:38.760
<v Speaker 1>Where do you think you will be in five to

1:00:38.840 --> 1:00:39.320
<v Speaker 1>ten years?

1:00:39.520 --> 1:00:42.480
<v Speaker 5>Hopefully? Still here talking to you. We hope so too.

1:00:42.600 --> 1:00:46.400
<v Speaker 12>That's my dream and you know, hopefully, you know, we'll

1:00:46.720 --> 1:00:49.640
<v Speaker 12>do sustainable growth, so we'll be bigger five to ten,

1:00:49.680 --> 1:00:51.600
<v Speaker 12>you know, ten years from now, but we'll done it

1:00:51.640 --> 1:00:53.400
<v Speaker 12>the right way in a way that we could be

1:00:53.440 --> 1:00:54.800
<v Speaker 12>here fifty years if we wanted to.

1:00:55.040 --> 1:00:57.200
<v Speaker 1>Yeah, when you say sustainable growth, you're talking about financial

1:00:57.280 --> 1:01:00.320
<v Speaker 1>sustainable growth. I'm also I'm curious about, like, you know,

1:01:00.360 --> 1:01:02.440
<v Speaker 1>the impact on the environment and how your approach and

1:01:02.480 --> 1:01:04.360
<v Speaker 1>stuff like that can be challenging.

1:01:04.560 --> 1:01:07.640
<v Speaker 12>Absolutely can be challenging. You know, it's always wayne, what's

1:01:07.920 --> 1:01:11.360
<v Speaker 12>the best thing we can do in our opinion, right,

1:01:11.440 --> 1:01:14.920
<v Speaker 12>Like we're very careful not to call ourselves like an eco,

1:01:15.040 --> 1:01:17.120
<v Speaker 12>you know, like we get this title a lot and

1:01:17.120 --> 1:01:19.200
<v Speaker 12>more always like no, no, no, don't Like there's nothing.

1:01:18.960 --> 1:01:20.120
<v Speaker 5>Sustainable about flowers.

1:01:20.120 --> 1:01:23.760
<v Speaker 12>Really, there's lots of transportation back and forth inbound outbound there.

1:01:23.880 --> 1:01:26.640
<v Speaker 12>You know. They bring joy to people's lives and we

1:01:26.720 --> 1:01:28.920
<v Speaker 12>love that. But we do the best we can. We

1:01:28.960 --> 1:01:31.400
<v Speaker 12>always make the right decision, even if it impacts the

1:01:31.440 --> 1:01:33.920
<v Speaker 12>bottom line in a negative way for us. We spend

1:01:33.920 --> 1:01:35.520
<v Speaker 12>more money to do it the right way, but we

1:01:35.600 --> 1:01:39.320
<v Speaker 12>don't ever tout our you know, environmental consciousness.

1:01:39.360 --> 1:01:42.760
<v Speaker 3>How has what people want changed? Like, how has what

1:01:42.800 --> 1:01:45.520
<v Speaker 3>you offer changed you to change the consumer taste? So

1:01:45.560 --> 1:01:48.720
<v Speaker 3>I was talking to somebody who's way younger than I am,

1:01:48.800 --> 1:01:53.040
<v Speaker 3>and she just got engaged. She has a huge diamond

1:01:53.240 --> 1:01:55.439
<v Speaker 3>and it's a lab grown diamond, and she was saying,

1:01:55.480 --> 1:01:57.360
<v Speaker 3>all my friends who are getting engaged right now are

1:01:57.360 --> 1:01:59.600
<v Speaker 3>getting these lab grown diamonds, and we're seeing that kill

1:02:00.080 --> 1:02:02.959
<v Speaker 3>diamond industry and kill some of these retailers out there.

1:02:03.280 --> 1:02:05.560
<v Speaker 3>Is that happening with flowers? Like, are there changing consumer

1:02:05.600 --> 1:02:06.560
<v Speaker 3>tastes for younger people?

1:02:06.880 --> 1:02:09.800
<v Speaker 12>I don't think it's taste really, It is price points though, Yeah,

1:02:09.800 --> 1:02:12.240
<v Speaker 12>what consumers will spend. I mean Valentine's is the only

1:02:12.280 --> 1:02:14.520
<v Speaker 12>exception to this rule. People are looking for deals right now.

1:02:14.520 --> 1:02:18.040
<v Speaker 12>People are looking for a good value. So that does

1:02:18.440 --> 1:02:19.880
<v Speaker 12>you know, I'm still had a product. I make every

1:02:19.920 --> 1:02:22.240
<v Speaker 12>bouquet you see on our site. And when we're doing it,

1:02:22.280 --> 1:02:24.240
<v Speaker 12>we are, you know, always weighing like we need to.

1:02:24.280 --> 1:02:26.840
<v Speaker 5>Keep our AOV our average order value up.

1:02:26.960 --> 1:02:28.920
<v Speaker 12>You know, as high as possible, but we need to

1:02:28.960 --> 1:02:30.320
<v Speaker 12>not you know, right now we have kind of a

1:02:30.920 --> 1:02:33.200
<v Speaker 12>gap in the good customer. We have better and best

1:02:33.200 --> 1:02:35.800
<v Speaker 12>but we're working on creating a better, you know, offering

1:02:35.840 --> 1:02:38.440
<v Speaker 12>for the good customer that is more price sensitive. Especially

1:02:38.440 --> 1:02:39.680
<v Speaker 12>going into next year, I think it's going to be

1:02:39.720 --> 1:02:43.000
<v Speaker 12>even more and more necessary. And also people are looking

1:02:43.040 --> 1:02:45.439
<v Speaker 12>for to feel like they got a deal. So discount codes.

1:02:45.480 --> 1:02:47.120
<v Speaker 12>We used to be like anti We're like, we give

1:02:47.160 --> 1:02:48.640
<v Speaker 12>you the best deal we can, and now we're like, okay,

1:02:48.640 --> 1:02:49.680
<v Speaker 12>here's a discount code.

1:02:49.800 --> 1:02:51.200
<v Speaker 5>You know, here's a free ship shop.

1:02:51.200 --> 1:02:52.960
<v Speaker 12>So it looks like you're getting free shipping, but shipping

1:02:53.000 --> 1:02:54.680
<v Speaker 12>costs a lot of money, so it's not free shipping.

1:02:55.120 --> 1:02:58.480
<v Speaker 5>No such thing as free shipping, such free shipping.

1:02:58.520 --> 1:03:01.360
<v Speaker 1>So I feel like shark tank what your customer acquisition costs,

1:03:01.360 --> 1:03:04.120
<v Speaker 1>Like is it expensive or do you find like most

1:03:04.160 --> 1:03:07.040
<v Speaker 1>of your customer base their repeat you know, buyers and

1:03:07.040 --> 1:03:08.439
<v Speaker 1>so on and so forth, Like give us an idea.

1:03:08.520 --> 1:03:10.760
<v Speaker 12>Yeah, so about half are our repeat and half or not.

1:03:11.320 --> 1:03:14.400
<v Speaker 12>We do not exceed twenty five dollars in customer acquisition costs, okay,

1:03:14.440 --> 1:03:17.320
<v Speaker 12>because we can't, right So that's why we're smaller than

1:03:17.360 --> 1:03:18.760
<v Speaker 12>we want to be right now. But we're doing that

1:03:18.760 --> 1:03:20.560
<v Speaker 12>because if we go over that, we know that we

1:03:20.600 --> 1:03:23.400
<v Speaker 12>are paying more money than we can afford to be

1:03:23.440 --> 1:03:25.640
<v Speaker 12>financially healthy, so we just cut it off. There.

1:03:25.800 --> 1:03:29.040
<v Speaker 3>That's Christina Stambul, founder and CEO of farm Girl Flowers.

1:03:29.520 --> 1:03:32.440
<v Speaker 3>You're listening to Bloomberg business Week. Coming up, more of

1:03:32.480 --> 1:03:36.000
<v Speaker 3>our conversation with Christina, looking at how AI is lending

1:03:36.000 --> 1:03:36.680
<v Speaker 3>a helping hand.

1:03:36.760 --> 1:03:38.680
<v Speaker 1>Yeah, she's using it. We're trying to still figure out

1:03:38.680 --> 1:03:40.920
<v Speaker 1>how to use it, but she is on it. You're

1:03:40.960 --> 1:03:42.320
<v Speaker 1>listening to Bloomberg Business Week.

1:03:42.520 --> 1:03:46.680
<v Speaker 2>This is Bloomberg. You're listening to the Bloomberg Business Week podcast.

1:03:46.840 --> 1:03:50.400
<v Speaker 2>Catch us live weekday afternoons from two to five pm Eastern.

1:03:50.520 --> 1:03:53.040
<v Speaker 2>Listen on Apple CarPlay and the Android Auto with the

1:03:53.040 --> 1:03:57.400
<v Speaker 2>Bloomberg Business app, or watch us live on YouTube.

1:03:57.920 --> 1:04:01.120
<v Speaker 1>We're back with Christina Stambule, founder and CEO farm Girl Flowers,

1:04:01.160 --> 1:04:04.240
<v Speaker 1>who created her business fifteen years ago from the ground up.

1:04:04.560 --> 1:04:07.040
<v Speaker 1>She did it all, putting in long hours, dealing with

1:04:07.040 --> 1:04:10.760
<v Speaker 1>supply chain crunches and a global pandemic, and today is

1:04:10.800 --> 1:04:14.280
<v Speaker 1>getting an assist from AI. We use looking everybody's brands

1:04:14.320 --> 1:04:16.360
<v Speaker 1>because we're not using it as probably and everybody's like

1:04:16.400 --> 1:04:17.800
<v Speaker 1>you should be, and we're like, all right, so how

1:04:17.800 --> 1:04:18.440
<v Speaker 1>are you doing it?

1:04:18.480 --> 1:04:20.360
<v Speaker 12>I mean, I use it a lot personally for writing,

1:04:20.520 --> 1:04:22.479
<v Speaker 12>do you know, Yeah, absolutely, I have it. It knows

1:04:22.480 --> 1:04:23.400
<v Speaker 12>my tone now.

1:04:23.280 --> 1:04:24.440
<v Speaker 5>Like every job description.

1:04:24.600 --> 1:04:26.400
<v Speaker 12>I have it writing for me now and the tone

1:04:26.400 --> 1:04:28.280
<v Speaker 12>that I everything is. So I use it a lot

1:04:28.320 --> 1:04:30.840
<v Speaker 12>personally for that. In emails as well, I'm always like,

1:04:31.440 --> 1:04:33.680
<v Speaker 12>make this take off the emotion in this email.

1:04:33.960 --> 1:04:35.440
<v Speaker 5>Things like. That's why I use it a lot for

1:04:35.520 --> 1:04:36.200
<v Speaker 5>that personally.

1:04:36.520 --> 1:04:38.360
<v Speaker 12>And it helps from business, you know, because I can

1:04:38.400 --> 1:04:41.200
<v Speaker 12>get my soapbox out and stuff I need to not sometimes.

1:04:41.280 --> 1:04:42.280
<v Speaker 5>So I use it for that. We use it a

1:04:42.320 --> 1:04:43.560
<v Speaker 5>little bit in customer service.

1:04:43.600 --> 1:04:45.680
<v Speaker 12>There's even like with the platform I use, there's a

1:04:45.760 --> 1:04:48.160
<v Speaker 12>make it Nicer button that you know that uses AI

1:04:48.280 --> 1:04:50.720
<v Speaker 12>to make our you know, after customer service, you know,

1:04:50.760 --> 1:04:52.640
<v Speaker 12>but they're getting hit with a snowstorm.

1:04:53.480 --> 1:04:55.080
<v Speaker 3>So you have a button you get it. You like,

1:04:55.120 --> 1:04:56.760
<v Speaker 3>when you're sending an email to a customer, you have

1:04:56.800 --> 1:04:57.919
<v Speaker 3>a button you press that says make.

1:04:57.800 --> 1:04:59.480
<v Speaker 5>It nicer, You're nicer, Wow, thank you.

1:04:59.560 --> 1:04:59.720
<v Speaker 11>Glas.

1:05:00.560 --> 1:05:01.480
<v Speaker 3>Is it in an LLM.

1:05:01.920 --> 1:05:06.000
<v Speaker 12>It's it's Gladly, which is a software program for customer service,

1:05:06.040 --> 1:05:08.000
<v Speaker 12>which we love, and you know, I was all of

1:05:08.000 --> 1:05:09.840
<v Speaker 12>our team was in customer service last Monursday when we

1:05:09.840 --> 1:05:12.280
<v Speaker 12>had a big snowstore Valentine's Day and we had a

1:05:12.280 --> 1:05:14.560
<v Speaker 12>big you know, delay because of that, and we were

1:05:14.600 --> 1:05:15.840
<v Speaker 12>all like, at the end of the day, make.

1:05:15.720 --> 1:05:18.280
<v Speaker 5>It nicer, make it nicer, you know, because it gets hard.

1:05:18.640 --> 1:05:21.120
<v Speaker 1>So what's hard about running a small business right now?

1:05:22.280 --> 1:05:24.320
<v Speaker 5>Yeah? I think, But do you if.

1:05:24.240 --> 1:05:25.760
<v Speaker 1>You need funding, can you get it?

1:05:25.960 --> 1:05:26.160
<v Speaker 9>Yeah?

1:05:26.160 --> 1:05:27.960
<v Speaker 12>Absolutely? Like you know, you can only get it when

1:05:28.000 --> 1:05:29.720
<v Speaker 12>you don't need it. I mean, I you know, that's

1:05:29.720 --> 1:05:30.919
<v Speaker 12>a good point. That's a good point.

1:05:31.080 --> 1:05:31.880
<v Speaker 6>Well do you like?

1:05:32.080 --> 1:05:33.600
<v Speaker 5>Yeah, So how do you manage?

1:05:33.640 --> 1:05:36.120
<v Speaker 1>Like, I don't know what's the economic backdrop that you

1:05:36.120 --> 1:05:37.960
<v Speaker 1>think about for the United States right now? As you said,

1:05:37.960 --> 1:05:39.920
<v Speaker 1>there's a lot of questions, there's a lot coming at us.

1:05:40.000 --> 1:05:42.560
<v Speaker 1>I mean I'm just curious, how are you managing for

1:05:42.760 --> 1:05:44.640
<v Speaker 1>Like what kind of a consumer, a consumer that's going

1:05:44.720 --> 1:05:47.000
<v Speaker 1>to constantly look for a value? Like give us some idea.

1:05:47.080 --> 1:05:49.640
<v Speaker 12>I think marketing is actually the hardest thing by far,

1:05:49.800 --> 1:05:52.360
<v Speaker 12>like getting traffic to your site in an affordable way,

1:05:52.480 --> 1:05:55.360
<v Speaker 12>cutting through all the noise. I mean you see your inbox,

1:05:55.440 --> 1:05:57.640
<v Speaker 12>people are sending emails, some companies get me three a date.

1:05:57.720 --> 1:05:59.360
<v Speaker 5>It's annoying, Yeah, it is, right.

1:05:59.440 --> 1:06:01.200
<v Speaker 12>And one of those people that's once to day. I'm sorry,

1:06:01.200 --> 1:06:03.959
<v Speaker 12>we won't go for that, but you know, it's trying

1:06:03.960 --> 1:06:05.440
<v Speaker 12>to cut through that noise with like I said, our

1:06:05.440 --> 1:06:07.640
<v Speaker 12>customer acquisition costs, Like if we could spend sixty or

1:06:07.680 --> 1:06:09.840
<v Speaker 12>seventy dollars, but why would we for one hundred and

1:06:09.880 --> 1:06:12.160
<v Speaker 12>four dollars? AOV like that doesn't make any sense and

1:06:12.280 --> 1:06:14.720
<v Speaker 12>a you know one point seven to two point two

1:06:15.120 --> 1:06:17.600
<v Speaker 12>LTV like you know, like we know how it's not

1:06:17.640 --> 1:06:18.200
<v Speaker 12>worth it.

1:06:18.160 --> 1:06:18.880
<v Speaker 5>It's just not worth it.

1:06:18.920 --> 1:06:20.880
<v Speaker 12>So I think the hardest thing is trying to figure

1:06:20.880 --> 1:06:24.000
<v Speaker 12>out creative ways with limited team members because you also

1:06:24.000 --> 1:06:26.200
<v Speaker 12>have to run really lean right now, so you don't

1:06:26.200 --> 1:06:28.040
<v Speaker 12>have a ton of team members to be able to

1:06:28.080 --> 1:06:30.320
<v Speaker 12>do like lots more partnerships or things like that that

1:06:30.400 --> 1:06:32.600
<v Speaker 12>will actually help you with the customer acquisition cost.

1:06:32.480 --> 1:06:34.360
<v Speaker 3>Have you had a chance while you've been in New

1:06:34.440 --> 1:06:37.120
<v Speaker 3>York City to see any of the bodega flower displays?

1:06:37.240 --> 1:06:37.320
<v Speaker 1>No?

1:06:37.440 --> 1:06:37.800
<v Speaker 7>I have not.

1:06:38.600 --> 1:06:40.400
<v Speaker 3>How do they do this because it's such a low

1:06:40.440 --> 1:06:45.760
<v Speaker 3>margin business, but you can still get ocy of flower? Yeah, yeah,

1:06:45.800 --> 1:06:46.600
<v Speaker 3>how do they do that?

1:06:47.000 --> 1:06:47.760
<v Speaker 5>They're all imported?

1:06:48.000 --> 1:06:51.080
<v Speaker 12>Okay, they're imported from you know, and the flower types

1:06:51.080 --> 1:06:52.760
<v Speaker 12>that are there are ones that will hold up for

1:06:52.840 --> 1:06:54.840
<v Speaker 12>a very long time. So like if I'm going to

1:06:54.920 --> 1:06:58.600
<v Speaker 12>use button chrysanthemums, you know, those can be outside of

1:06:58.800 --> 1:07:01.400
<v Speaker 12>that deli or vedega, you know, for you know, you

1:07:01.400 --> 1:07:03.080
<v Speaker 12>can buy it for twenty dollars and it can sit

1:07:03.120 --> 1:07:03.880
<v Speaker 12>there for three weeks.

1:07:04.600 --> 1:07:06.800
<v Speaker 5>David Austin Rose. You can't. David Austin Rose is.

1:07:06.720 --> 1:07:08.960
<v Speaker 12>Going to cost you two dollars at wholesale, you know,

1:07:09.120 --> 1:07:11.320
<v Speaker 12>a dollar fifty to two dollars at wholesale price, which

1:07:11.320 --> 1:07:13.120
<v Speaker 12>means going to cost you six dollars for that, David

1:07:13.160 --> 1:07:15.840
<v Speaker 12>Austin Rose, and you have about three days. So it's

1:07:15.840 --> 1:07:18.880
<v Speaker 12>a type of flowers they use. It's where it's coming from.

1:07:19.240 --> 1:07:20.880
<v Speaker 12>It's the colors that a lot of people don't, you know.

1:07:20.920 --> 1:07:22.520
<v Speaker 12>If we like peaches and pinks and things like that,

1:07:22.600 --> 1:07:24.800
<v Speaker 12>you're gonna get bright purples and bright yellows and things

1:07:24.800 --> 1:07:26.840
<v Speaker 12>like that that are the kind of the leftovers people

1:07:26.960 --> 1:07:27.360
<v Speaker 12>don't want.

1:07:27.360 --> 1:07:28.720
<v Speaker 5>They cut deals to them.

1:07:28.720 --> 1:07:30.680
<v Speaker 1>It's not always the greatest colors. There's a lot of carnations,

1:07:30.880 --> 1:07:31.480
<v Speaker 1>a lot of foundation.

1:07:32.880 --> 1:07:35.040
<v Speaker 10>Not just gonna say no.

1:07:35.160 --> 1:07:37.160
<v Speaker 1>It's interesting to hear though, with the wholesale prices of

1:07:37.200 --> 1:07:39.760
<v Speaker 1>like a great rose or something is because you realize,

1:07:39.800 --> 1:07:41.800
<v Speaker 1>like when when you're doing a bouquet and you're like,

1:07:41.800 --> 1:07:44.920
<v Speaker 1>oh my god, but you realize that your cost is expensive.

1:07:44.560 --> 1:07:45.160
<v Speaker 5>Really expensive.

1:07:45.160 --> 1:07:47.720
<v Speaker 12>I mean King Prote's are my favorite flowers and we

1:07:47.720 --> 1:07:49.240
<v Speaker 12>get them for about seven dollars.

1:07:49.440 --> 1:07:51.040
<v Speaker 5>King Proteos. They're awesome.

1:07:51.040 --> 1:07:55.480
<v Speaker 12>They're from like Australia, New Zealand area, South Africa. Normally,

1:07:55.480 --> 1:07:56.840
<v Speaker 12>like we have a lot of buying power, but if

1:07:56.840 --> 1:07:58.280
<v Speaker 12>you were smaller'd be like twelve to.

1:07:58.280 --> 1:08:00.480
<v Speaker 5>Fifteen dollars per stem, you know.

1:08:00.520 --> 1:08:03.200
<v Speaker 12>So, I mean you, if you're going to a local

1:08:03.200 --> 1:08:05.040
<v Speaker 12>flower shop, it's going to cost you forty five dollars

1:08:05.040 --> 1:08:06.000
<v Speaker 12>a stem for it.

1:08:06.320 --> 1:08:10.240
<v Speaker 3>Our thanks to farm Girl Flowers founder and CEO Christina stambol.

1:08:09.960 --> 1:08:12.320
<v Speaker 1>So flowers work for Valentine's Day, so too does a

1:08:12.360 --> 1:08:15.240
<v Speaker 1>surprise trip to say, hey, honey, I bought tickets to

1:08:15.320 --> 1:08:16.480
<v Speaker 1>the Caribbean.

1:08:16.160 --> 1:08:16.880
<v Speaker 5>Or to Europe.

1:08:17.000 --> 1:08:18.680
<v Speaker 3>Just to clarify. My wife would be very into that.

1:08:20.000 --> 1:08:21.519
<v Speaker 5>On it, on it all right.

1:08:21.560 --> 1:08:24.160
<v Speaker 1>This past week, the global hotel and accommodation search platform

1:08:24.200 --> 1:08:27.519
<v Speaker 1>Travago reported fourth quarter revenue that beat the average analyst estimate.

1:08:27.520 --> 1:08:29.880
<v Speaker 1>The stock, however, traded down on the results, but it

1:08:29.960 --> 1:08:31.520
<v Speaker 1>has soared this year.

1:08:31.479 --> 1:08:35.479
<v Speaker 3>Travago CEO Johannes Thomas joined us from Dusseldorf, Germany to

1:08:35.479 --> 1:08:37.439
<v Speaker 3>talk about the business and the outlook.

1:08:38.439 --> 1:08:41.160
<v Speaker 13>I think based customer is the travel world. It's a

1:08:41.240 --> 1:08:44.879
<v Speaker 13>one point five trillion market in size, so pretty exciting.

1:08:44.960 --> 1:08:48.160
<v Speaker 13>It's also growing five to ten percent a year, so

1:08:48.479 --> 1:08:51.439
<v Speaker 13>a big and growing business. And Travago's a leading brand

1:08:51.600 --> 1:08:55.400
<v Speaker 13>across the globe in travel and we have been working

1:08:55.439 --> 1:08:57.320
<v Speaker 13>on the last one and a half years to re

1:08:57.439 --> 1:09:01.040
<v Speaker 13>establish the brand after a new death experience, during near

1:09:01.080 --> 1:09:02.679
<v Speaker 13>death experience during the pandemic.

1:09:03.520 --> 1:09:06.200
<v Speaker 3>How's that refresh going right now? What can you point

1:09:06.240 --> 1:09:09.200
<v Speaker 3>to to show a recovery from that near death experience

1:09:09.200 --> 1:09:10.000
<v Speaker 3>as you described it.

1:09:11.280 --> 1:09:13.760
<v Speaker 13>Yeah, I was returning to the company one and a

1:09:13.760 --> 1:09:16.400
<v Speaker 13>half years ago together with a leadership team, and we

1:09:16.520 --> 1:09:19.320
<v Speaker 13>all have been folks that we were at Trivago for

1:09:19.360 --> 1:09:23.160
<v Speaker 13>a decade, brought it to the IPO, and then during

1:09:23.160 --> 1:09:28.880
<v Speaker 13>the pandemic we left basically and then out of the

1:09:28.920 --> 1:09:32.400
<v Speaker 13>pandemic the company didn't come strong, and we think a

1:09:32.520 --> 1:09:35.639
<v Speaker 13>result that is a result of low investment during the pandemic.

1:09:35.720 --> 1:09:38.920
<v Speaker 13>Travago's built as a brand, so brand investment is important.

1:09:39.360 --> 1:09:42.040
<v Speaker 13>If you invest into a brand during a period where

1:09:42.040 --> 1:09:44.800
<v Speaker 13>nobody's traveling is pretty inefficient, so there was not a

1:09:44.840 --> 1:09:48.280
<v Speaker 13>good place to invest in brand. And then after the

1:09:48.320 --> 1:09:53.080
<v Speaker 13>pandemic stopped around the beginning of twenty twenty two, Travago

1:09:53.160 --> 1:09:56.000
<v Speaker 13>was pretty conservative and investing in an inter brand. Other

1:09:56.080 --> 1:10:01.040
<v Speaker 13>companies basically recovered in size other travel companies, Sravago didn't,

1:10:01.920 --> 1:10:04.519
<v Speaker 13>and that's one one of the founders gave me another

1:10:04.520 --> 1:10:06.240
<v Speaker 13>as a call if we want to come back to

1:10:06.600 --> 1:10:11.000
<v Speaker 13>bring back a blueprint that has proven successful. And the

1:10:11.120 --> 1:10:13.600
<v Speaker 13>last one and a half years we worked hard on

1:10:13.720 --> 1:10:16.920
<v Speaker 13>getting the company back on track. When we arrived in

1:10:17.000 --> 1:10:21.960
<v Speaker 13>Q two twenty twenty three, we were a shrinking fourteen percent.

1:10:22.840 --> 1:10:25.400
<v Speaker 13>Now we've stabilized and brought the business back into growth

1:10:25.479 --> 1:10:28.240
<v Speaker 13>last quarter, and we see a strong double digit growth

1:10:28.280 --> 1:10:30.639
<v Speaker 13>in Q one, which we are very excited about.

1:10:31.160 --> 1:10:33.720
<v Speaker 1>So talk to us about what you are seeing in

1:10:33.800 --> 1:10:36.720
<v Speaker 1>terms of travel demand specifically and how that compares with

1:10:36.760 --> 1:10:39.479
<v Speaker 1>the year ago. So, in other words, is travel up.

1:10:39.479 --> 1:10:42.800
<v Speaker 1>You guys just reported your numbers, and you did break

1:10:42.800 --> 1:10:46.200
<v Speaker 1>it down into various regions of the world, So give

1:10:46.280 --> 1:10:48.519
<v Speaker 1>us some perspective, a little bit more insight into those

1:10:48.600 --> 1:10:51.960
<v Speaker 1>earnings because investors seem a little bit disappointed here, But

1:10:52.080 --> 1:10:54.760
<v Speaker 1>talk to us about what you are seeing and how

1:10:54.800 --> 1:10:57.280
<v Speaker 1>that plays into your business, whether it's more upbeat than

1:10:57.320 --> 1:10:59.960
<v Speaker 1>a year ago, or if you're seeing you know, consumer

1:11:00.000 --> 1:11:02.200
<v Speaker 1>where as travelers being a little bit more cautious.

1:11:03.120 --> 1:11:06.519
<v Speaker 13>Yeah, so I think last year was the year where

1:11:06.560 --> 1:11:11.200
<v Speaker 13>we exceed at twenty nineteen levels quite upset here. So

1:11:11.600 --> 1:11:16.439
<v Speaker 13>travel is hot. People want to travel, it's exciting, they

1:11:16.439 --> 1:11:19.200
<v Speaker 13>want to spend and experience the world. It's the number

1:11:19.200 --> 1:11:23.320
<v Speaker 13>one discretionary expense people have, and that is what continues

1:11:23.360 --> 1:11:27.240
<v Speaker 13>to be true. We see the travel strong across all segments,

1:11:27.600 --> 1:11:31.040
<v Speaker 13>being at a US, being at a Europe, rest of

1:11:31.080 --> 1:11:34.639
<v Speaker 13>the world, Asia, a pretty strong travel demand. We see

1:11:34.680 --> 1:11:40.560
<v Speaker 13>prices slightly up, but I think at fairly fairly consistent levels.

1:11:41.000 --> 1:11:43.760
<v Speaker 13>So travel is strong and we expect it to be

1:11:43.760 --> 1:11:46.920
<v Speaker 13>a strong year, maybe an even stronger year than last year.

1:11:47.200 --> 1:11:50.120
<v Speaker 3>Hey, you' honest curious about sentiment just across Europe right

1:11:50.160 --> 1:11:54.280
<v Speaker 3>now and what you're seeing As a European CEO or CEO,

1:11:54.360 --> 1:11:57.080
<v Speaker 3>I should say, in Europe, we've spoken quite a bit

1:11:57.120 --> 1:11:59.040
<v Speaker 3>to folks in the last couple of weeks who've returned

1:11:59.040 --> 1:12:03.320
<v Speaker 3>from Davos and two of them have told us that

1:12:03.400 --> 1:12:09.519
<v Speaker 3>there is just a feeling of optimism when it comes

1:12:09.560 --> 1:12:12.200
<v Speaker 3>to American CEOs and CEOs of American companies, but a

1:12:12.240 --> 1:12:15.200
<v Speaker 3>feeling of pessimism when it comes to the way that

1:12:15.479 --> 1:12:19.240
<v Speaker 3>CEOs of European companies feel. Certainly there's some generalizations in there,

1:12:19.479 --> 1:12:21.400
<v Speaker 3>but I'm curious about your view.

1:12:22.960 --> 1:12:27.760
<v Speaker 13>Yeah, I'm skeptical about the level of bureaucracy and the

1:12:29.280 --> 1:12:32.519
<v Speaker 13>pace of execution of German companies as well and European

1:12:32.560 --> 1:12:36.000
<v Speaker 13>companies as well. There's just a lot of regulations and

1:12:36.600 --> 1:12:40.679
<v Speaker 13>things that make companies slow here. I think we try

1:12:40.720 --> 1:12:44.719
<v Speaker 13>to be very different, having a growth mindset, fanatic learning mindset.

1:12:44.800 --> 1:12:47.800
<v Speaker 13>As a company, we are in the digital space, we

1:12:47.880 --> 1:12:51.719
<v Speaker 13>are operating at global scale. We do TV marketing campaigns

1:12:51.720 --> 1:12:54.080
<v Speaker 13>in more than twenty markets, we operate in more than

1:12:54.120 --> 1:12:58.000
<v Speaker 13>forty markets. So it's not for us a European or

1:12:58.000 --> 1:13:03.200
<v Speaker 13>German game for all. I think Europe has to endbup

1:13:03.479 --> 1:13:06.439
<v Speaker 13>and have has to put a mindset in place where

1:13:06.920 --> 1:13:09.880
<v Speaker 13>hard and smart work is needed to be successful. And

1:13:09.960 --> 1:13:12.719
<v Speaker 13>I think there needs to be a mindset, mindset shift

1:13:12.800 --> 1:13:17.400
<v Speaker 13>in Europe otherwise it will be a decade that is

1:13:17.439 --> 1:13:19.799
<v Speaker 13>difficult for the region.

1:13:19.880 --> 1:13:22.680
<v Speaker 1>But are you seeing so you're not seeing that weakness

1:13:22.880 --> 1:13:25.240
<v Speaker 1>across your platforms or you are seeing it.

1:13:25.640 --> 1:13:30.160
<v Speaker 13>We are not seeing it in our developed European segment

1:13:30.240 --> 1:13:33.040
<v Speaker 13>that travel is weak. I mean people have money. It's

1:13:33.080 --> 1:13:36.360
<v Speaker 13>not that there's no money in this region. It's more

1:13:36.400 --> 1:13:39.680
<v Speaker 13>a question of can you keep growing or will you

1:13:39.720 --> 1:13:44.360
<v Speaker 13>be outgrown from other regions over time? They have still

1:13:44.439 --> 1:13:47.599
<v Speaker 13>good budget to invest into travel, but what destinations will

1:13:47.640 --> 1:13:51.439
<v Speaker 13>you go to in the future. Hotels are thirty percent

1:13:51.520 --> 1:13:54.280
<v Speaker 13>up compared to pre pandemic, and people are feeling that.

1:13:54.360 --> 1:13:59.520
<v Speaker 13>The number one struggle for it for travel for travelers

1:13:59.640 --> 1:14:04.280
<v Speaker 13>is security and safety. Number one geopolitical issues, people stay

1:14:04.320 --> 1:14:08.679
<v Speaker 13>closer to home, and number two is price. They increased

1:14:08.720 --> 1:14:12.920
<v Speaker 13>expensive and that's also true across across the world. A

1:14:13.000 --> 1:14:17.040
<v Speaker 13>price pressure because travel became so expensive is a big

1:14:17.439 --> 1:14:18.680
<v Speaker 13>challenge for travelers.

1:14:18.760 --> 1:14:20.800
<v Speaker 10>So Europe even.

1:14:20.560 --> 1:14:23.200
<v Speaker 3>More the apologies. What would you say is the way

1:14:23.280 --> 1:14:30.080
<v Speaker 3>for European regulators to sort of decrease bureaucracy, to encourage innovation,

1:14:30.720 --> 1:14:34.480
<v Speaker 3>to create real competition, so there isn't this last decade.

1:14:35.120 --> 1:14:37.160
<v Speaker 13>You know, I'm not an expert in this topic. I

1:14:37.280 --> 1:14:40.320
<v Speaker 13>just think less rules, more freedom to people. So they

1:14:40.360 --> 1:14:43.840
<v Speaker 13>can actually take decisions themselves. If I have somebody that's

1:14:43.880 --> 1:14:46.120
<v Speaker 13>taking decisions for me all the time, you know, I

1:14:46.160 --> 1:14:49.000
<v Speaker 13>stopped taking decisions myself, and I think that's where a

1:14:49.080 --> 1:14:52.960
<v Speaker 13>lot of you know, collective intelligence is being lost. So

1:14:53.640 --> 1:14:56.600
<v Speaker 13>I think that would be a good start just to

1:14:57.160 --> 1:15:01.000
<v Speaker 13>for every rule or legislat as you put in place,

1:15:01.080 --> 1:15:03.560
<v Speaker 13>you kill five and then you may get to a

1:15:03.640 --> 1:15:07.439
<v Speaker 13>way where where it's less wild of regulation.

1:15:07.560 --> 1:15:09.920
<v Speaker 1>Now, Johannes, before you go, just got about thirty thirty

1:15:09.920 --> 1:15:13.439
<v Speaker 1>five seconds here, geopolitics, trade wars, tariffs, all of this

1:15:13.520 --> 1:15:15.840
<v Speaker 1>plays out in global financial markets, plays out in the

1:15:15.960 --> 1:15:18.360
<v Speaker 1>FX market, which can certainly impact whether or not a

1:15:18.360 --> 1:15:23.320
<v Speaker 1>consumer feels like their currency will go further along. How

1:15:23.439 --> 1:15:26.479
<v Speaker 1>is all of this impacting travel demand if at all?

1:15:26.520 --> 1:15:29.160
<v Speaker 1>And again only got about thirty seconds.

1:15:29.320 --> 1:15:32.760
<v Speaker 13>So I think travel hugely correlates with GDP. So it

1:15:32.880 --> 1:15:36.760
<v Speaker 13>depends where the economy is going and whether level will

1:15:36.760 --> 1:15:40.519
<v Speaker 13>be well off or not, and it's rather reacting quickly

1:15:40.560 --> 1:15:45.679
<v Speaker 13>on it. People delay demand, delay investments. Otherwise, we see

1:15:45.720 --> 1:15:49.080
<v Speaker 13>that people already walk early in advance to make sure

1:15:49.479 --> 1:15:53.760
<v Speaker 13>they get a good deal. They compare prices, and that's

1:15:53.800 --> 1:15:57.120
<v Speaker 13>where our product fits pretty well into the proposition that

1:15:57.240 --> 1:15:58.160
<v Speaker 13>you use are looking.

1:15:57.960 --> 1:16:01.680
<v Speaker 3>For our thanks to Trevago Si Johannes Thomas that.

1:16:01.640 --> 1:16:03.760
<v Speaker 1>Wrips up the weekend edition of Bloomberg Business Week from

1:16:03.760 --> 1:16:05.800
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