1
00:00:00,160 --> 00:00:03,080
Speaker 1: Listening makes us smarter, more connected people. It makes us

2
00:00:03,080 --> 00:00:06,240
Speaker 1: better partners, parents, and leaders, and there's no better place

3
00:00:06,280 --> 00:00:09,280
Speaker 1: to start listening than Audible. Audible is where so many

4
00:00:09,320 --> 00:00:12,600
Speaker 1: inspiring voices and compelling stories open listeners up to new

5
00:00:12,640 --> 00:00:15,760
Speaker 1: experiences in ways of thinking. Audible members now get more

6
00:00:15,800 --> 00:00:18,880
Speaker 1: than ever before. Members choose three titles every month, one

7
00:00:18,880 --> 00:00:22,000
Speaker 1: audiobook plus two Audible originals that you can't hear anywhere else.

8
00:00:22,320 --> 00:00:24,760
Speaker 1: Members also have unlimited access to more than a hundred

9
00:00:24,840 --> 00:00:29,280
Speaker 1: audio guided fitness and meditation programs. Audible delivers best sellers, business,

10
00:00:29,280 --> 00:00:33,360
Speaker 1: self improvement memoirs, and more, all professionally narrated by actors, authors,

11
00:00:33,360 --> 00:00:37,400
Speaker 1: and motivational superstars like Rachel Hollis, David Goggins, and Mel Robbins.

12
00:00:37,479 --> 00:00:39,879
Speaker 1: Audible members can also get free access to the New

13
00:00:39,960 --> 00:00:43,000
Speaker 1: York Times, Wall Street Journal, and Washington Post delivered daily

14
00:00:43,040 --> 00:00:45,479
Speaker 1: to the Audible app. With a convenient app, members can

15
00:00:45,520 --> 00:00:48,640
Speaker 1: access Audible any time at the gem, while commuting or

16
00:00:48,680 --> 00:00:51,040
Speaker 1: on the go, and on any device will always pick

17
00:00:51,200 --> 00:00:54,160
Speaker 1: right back up where you left off. Audible also offers

18
00:00:54,160 --> 00:00:56,920
Speaker 1: free and easy audiobook exchanges. Credits you can roll over

19
00:00:56,960 --> 00:00:59,639
Speaker 1: for a year in a library you keep forever, even

20
00:00:59,680 --> 00:01:02,320
Speaker 1: if you cancel. Explore all the ways listening on Audible

21
00:01:02,360 --> 00:01:06,360
Speaker 1: can help improve mind, body, and soul with entertainment, information

22
00:01:06,600 --> 00:01:08,800
Speaker 1: and inspiration. You can get titles from your favorite I

23
00:01:08,880 --> 00:01:12,000
Speaker 1: Heeart talent such as Chelsea Handler, Danny Shapiro, Charlemagne, The God,

24
00:01:12,080 --> 00:01:14,399
Speaker 1: and Bobby Bones on Audible. Start listening now with a

25
00:01:14,440 --> 00:01:17,360
Speaker 1: thirty day Audible trial and your first audiobook plus two

26
00:01:17,360 --> 00:01:20,880
Speaker 1: Audible originals are free. Visit audible dot com, slash I

27
00:01:21,040 --> 00:01:24,280
Speaker 1: heart or text I Heeart to five hundred five hundred

28
00:01:24,480 --> 00:01:28,200
Speaker 1: My Next Guests received a BA from Princeton University and

29
00:01:28,520 --> 00:01:31,800
Speaker 1: NBA from Harvard Graduate School of Business. She is the

30
00:01:31,840 --> 00:01:35,880
Speaker 1: founder and CEO of Mirror Digital, and interactive media and

31
00:01:35,920 --> 00:01:39,600
Speaker 1: advertising company. She has fortune five hundred brands tap into

32
00:01:39,600 --> 00:01:44,760
Speaker 1: the fastest growing US consumer base in them multicultural market.

33
00:01:45,200 --> 00:01:48,160
Speaker 1: She has executed over three D seventy five digital campaigns

34
00:01:48,160 --> 00:01:52,680
Speaker 1: in this space for clients including the General Motors, Universal Pictures, Entail, A,

35
00:01:52,840 --> 00:01:56,360
Speaker 1: T and T, and Macy's. Mirror Digital is an interactive

36
00:01:56,400 --> 00:01:59,960
Speaker 1: media and advertising company connecting leading brands to the growing

37
00:02:00,320 --> 00:02:05,680
Speaker 1: US multicultural market. Please welcome to Money Making Conversation. Sheila

38
00:02:06,120 --> 00:02:11,240
Speaker 1: Marmon Good morning. That's that's how MPR sh I was

39
00:02:11,240 --> 00:02:15,160
Speaker 1: trying to just change style because you know, you know,

40
00:02:15,280 --> 00:02:17,960
Speaker 1: you have all those great credits you know at Princeton University,

41
00:02:18,080 --> 00:02:22,200
Speaker 1: you know, b A and NBA from Harvard Graduate School

42
00:02:22,240 --> 00:02:28,040
Speaker 1: of Business. Your love, you know, upgrade my tone. Just

43
00:02:28,120 --> 00:02:30,760
Speaker 1: upgrade my tone. That's all I'm trying to tone. Well,

44
00:02:31,000 --> 00:02:33,720
Speaker 1: how are you doing, Sheila, I'm doing great this morning.

45
00:02:33,760 --> 00:02:36,119
Speaker 1: Thank you so much for having me. Well, first of all,

46
00:02:36,280 --> 00:02:39,680
Speaker 1: your your your perfect guests from my show Money Making Conversations,

47
00:02:39,720 --> 00:02:41,960
Speaker 1: and I just try to bring talented people on the

48
00:02:42,040 --> 00:02:45,079
Speaker 1: show and try to break that wall that anything can

49
00:02:45,120 --> 00:02:47,400
Speaker 1: be done if you put your mind to it, with

50
00:02:47,440 --> 00:02:49,839
Speaker 1: a good plan and be consistent at it. And that's

51
00:02:49,840 --> 00:02:52,240
Speaker 1: what you're doing. You know, tell us how you got started.

52
00:02:52,280 --> 00:02:55,440
Speaker 1: You got I gave the academic credits, but how did

53
00:02:55,480 --> 00:02:59,280
Speaker 1: you get started in this work workspace? Sure, sure, you know,

54
00:02:59,560 --> 00:03:03,600
Speaker 1: um you start with the degrees, but you know, I

55
00:03:03,639 --> 00:03:07,679
Speaker 1: always like to tell people that the degrees don't take

56
00:03:07,720 --> 00:03:09,680
Speaker 1: you there, it's really the hustle that takes you there.

57
00:03:10,320 --> 00:03:15,920
Speaker 1: So um, I'll start with that. Um. I was fortunate to, uh,

58
00:03:16,280 --> 00:03:19,280
Speaker 1: you know, be blessed with some really great educational opportunities.

59
00:03:19,639 --> 00:03:23,280
Speaker 1: But when thinking about creating the life of my dreams

60
00:03:23,280 --> 00:03:27,160
Speaker 1: and what I really wanted, I had to make sure

61
00:03:27,280 --> 00:03:30,000
Speaker 1: that I was going to be focused and working hard

62
00:03:30,160 --> 00:03:32,880
Speaker 1: every single day because those degrees we're not going to

63
00:03:32,960 --> 00:03:37,560
Speaker 1: take me there. Um. I wanted to go into multicultural

64
00:03:37,600 --> 00:03:41,720
Speaker 1: marketing because I've always had an interest in what people

65
00:03:41,760 --> 00:03:44,800
Speaker 1: of color were doing and growing up in Los Angeles,

66
00:03:44,800 --> 00:03:48,960
Speaker 1: which is where I'm based, we have a thrising multicultural

67
00:03:49,000 --> 00:03:51,360
Speaker 1: market here, so a lot of black folks, a lot

68
00:03:51,400 --> 00:03:54,040
Speaker 1: of Hispanic folks, a lot of Asian folks, and I

69
00:03:54,080 --> 00:03:57,080
Speaker 1: always thought we've got more in common than the things

70
00:03:57,080 --> 00:04:01,120
Speaker 1: that set us apart. And so looking at how much

71
00:04:01,240 --> 00:04:07,560
Speaker 1: we control economically and um, the growth of our population

72
00:04:07,600 --> 00:04:11,760
Speaker 1: in the United States, there was just huge opportunity. Now,

73
00:04:11,840 --> 00:04:14,760
Speaker 1: when you talk about opportunities, you have to realize when

74
00:04:14,760 --> 00:04:18,359
Speaker 1: you used the word multicultural market Now, I noticed just

75
00:04:18,400 --> 00:04:20,919
Speaker 1: said fifteen years or more, you've been in the business.

76
00:04:20,960 --> 00:04:23,840
Speaker 1: So at one time, just shan because I was in

77
00:04:23,960 --> 00:04:26,880
Speaker 1: radio a lot. I mean I was with Steve Harvard

78
00:04:26,920 --> 00:04:29,480
Speaker 1: moreting to show where I co created the executive So

79
00:04:29,560 --> 00:04:33,400
Speaker 1: we were initially talking about the African American market as

80
00:04:33,400 --> 00:04:35,599
Speaker 1: a buyer and then all of a sudden, the term

81
00:04:35,720 --> 00:04:43,000
Speaker 1: multicultural market segmentation came out and that included Hispanics, and

82
00:04:43,080 --> 00:04:46,359
Speaker 1: so we U we as a buyer, I mean he

83
00:04:46,520 --> 00:04:48,040
Speaker 1: we know, you know, we felt that we were want

84
00:04:48,040 --> 00:04:51,719
Speaker 1: to lose our share of the marketing available marketing dollar

85
00:04:51,880 --> 00:04:55,640
Speaker 1: to the growing Hispanic community, and so I felt that

86
00:04:55,680 --> 00:04:58,280
Speaker 1: a lot of the publications like Black Enterprise and a

87
00:04:58,320 --> 00:05:01,920
Speaker 1: lot of advertiser we lost because the term went from

88
00:05:01,960 --> 00:05:07,320
Speaker 1: the specific to African American to the more diverse term multicultural.

89
00:05:07,400 --> 00:05:11,160
Speaker 1: Am I correct in saying that? You know, um, I

90
00:05:11,200 --> 00:05:15,479
Speaker 1: think that hitting us like I think that some people

91
00:05:15,480 --> 00:05:18,040
Speaker 1: will try and put pit our communities against one another,

92
00:05:18,600 --> 00:05:21,039
Speaker 1: But I think that that's the wrong approach to look

93
00:05:21,040 --> 00:05:23,960
Speaker 1: at it. So I think that my business thrived because

94
00:05:24,000 --> 00:05:28,919
Speaker 1: I am inclusive. UM. I do know that we have

95
00:05:29,120 --> 00:05:33,400
Speaker 1: to uh talk about the growth of the multicultural market

96
00:05:33,560 --> 00:05:38,320
Speaker 1: overall versus what's going on with the general market, because

97
00:05:38,640 --> 00:05:41,160
Speaker 1: we're not getting our fair share of the dollars in

98
00:05:41,240 --> 00:05:45,760
Speaker 1: any segment. So talking about what's going on in the

99
00:05:45,800 --> 00:05:49,320
Speaker 1: African American market, I think it's only reinforced when you

100
00:05:49,360 --> 00:05:51,760
Speaker 1: add what's going on in the Hispanic and the Asian

101
00:05:51,839 --> 00:05:54,559
Speaker 1: market because none of us are getting our fair share,

102
00:05:54,960 --> 00:05:58,160
Speaker 1: and it becomes more evident when you look at us

103
00:05:58,560 --> 00:06:02,360
Speaker 1: together than is trying to say, oh, don't don't take

104
00:06:02,400 --> 00:06:05,039
Speaker 1: the African American money and give it to the Hispanic money.

105
00:06:05,480 --> 00:06:07,840
Speaker 1: We give it to the Hispanic partners, which I agree.

106
00:06:07,920 --> 00:06:10,400
Speaker 1: I agree when you own your assessment of that, but

107
00:06:10,440 --> 00:06:13,080
Speaker 1: it's all about what you do. What I always feel

108
00:06:13,080 --> 00:06:15,039
Speaker 1: is that when you do that, then you're starting to

109
00:06:15,080 --> 00:06:17,599
Speaker 1: fight for a real small person. Now, like you said,

110
00:06:17,680 --> 00:06:20,120
Speaker 1: we don't get our fair share. Now you're kind of like,

111
00:06:20,200 --> 00:06:23,400
Speaker 1: they didn't expand that budget in the in the African

112
00:06:23,400 --> 00:06:25,960
Speaker 1: American they just kind of like added some more into

113
00:06:26,000 --> 00:06:29,440
Speaker 1: that pot of competition if they would have expanded. We

114
00:06:29,440 --> 00:06:33,920
Speaker 1: went from to like, I'll be excited about it, but

115
00:06:34,000 --> 00:06:36,880
Speaker 1: we kind of like stated that that's what you're saying

116
00:06:36,880 --> 00:06:39,599
Speaker 1: in the sense of, hey, when you combine the two

117
00:06:39,920 --> 00:06:42,320
Speaker 1: and you're working out of the same budget, that's not fair.

118
00:06:42,800 --> 00:06:45,440
Speaker 1: Give us a bigger a bigger budget to work out of,

119
00:06:45,800 --> 00:06:47,880
Speaker 1: and then all of a sudden we'll reach a bigger audience.

120
00:06:48,120 --> 00:06:51,880
Speaker 1: That's exactly right. And so I'm talking about the fact

121
00:06:51,880 --> 00:06:54,680
Speaker 1: that all of these audiences are being under invested in

122
00:06:55,120 --> 00:06:57,360
Speaker 1: and it makes no sense because these are the growth

123
00:06:57,400 --> 00:06:59,680
Speaker 1: markets in the United States. So if you look at

124
00:07:00,120 --> 00:07:04,279
Speaker 1: population growth in the United States over the last twenty years,

125
00:07:04,320 --> 00:07:07,559
Speaker 1: over of it has been driven by people of color.

126
00:07:07,960 --> 00:07:09,760
Speaker 1: And so if you want to grow your business in

127
00:07:09,800 --> 00:07:14,880
Speaker 1: the US, you have to reach these consumers. And going

128
00:07:14,920 --> 00:07:17,440
Speaker 1: out with that message again and again and showing the data,

129
00:07:18,120 --> 00:07:22,120
Speaker 1: we're starting to breakthrough and people are starting to understand

130
00:07:22,160 --> 00:07:24,360
Speaker 1: that if I want my business to be successful in

131
00:07:24,400 --> 00:07:27,760
Speaker 1: the United States, I have to tap into this growing market.

132
00:07:27,960 --> 00:07:32,680
Speaker 1: And it's combined, we're over four trillion dollars in buying power.

133
00:07:33,200 --> 00:07:35,720
Speaker 1: So let me ask you this. This is always kind

134
00:07:35,720 --> 00:07:38,480
Speaker 1: of annoys being uh makes me mad a little bit

135
00:07:38,520 --> 00:07:42,360
Speaker 1: because of the fact that how the minority dollars being

136
00:07:43,000 --> 00:07:46,280
Speaker 1: portrayed as a potential buyer, especially in the the I

137
00:07:46,400 --> 00:07:49,920
Speaker 1: T world, the technical world, the high end phone usage world.

138
00:07:50,360 --> 00:07:54,160
Speaker 1: And we all know that, uh, statistically that the minority

139
00:07:54,240 --> 00:07:57,840
Speaker 1: communities use more Android phones and they use iPhones, And

140
00:07:57,920 --> 00:08:00,920
Speaker 1: so do you do you do you get that? Might?

141
00:08:01,200 --> 00:08:03,200
Speaker 1: Like I said, you know, we're all privilege to different

142
00:08:03,240 --> 00:08:06,200
Speaker 1: levels of information, But I've always felt that the minority

143
00:08:06,280 --> 00:08:12,440
Speaker 1: community was never given credit for being able to to

144
00:08:12,440 --> 00:08:17,480
Speaker 1: be a buyer of the surface surface laptop or the iPhone,

145
00:08:17,600 --> 00:08:20,360
Speaker 1: are the are the iPads? And and then but they

146
00:08:20,360 --> 00:08:22,680
Speaker 1: want to tell us what we're the closes with the food,

147
00:08:22,760 --> 00:08:30,239
Speaker 1: with the movies. We're more entertainment buyers than tech buyers. Correct. Yeah, well,

148
00:08:30,280 --> 00:08:33,600
Speaker 1: you know, I think the message that UM we are

149
00:08:33,679 --> 00:08:37,160
Speaker 1: tech leaders is starting to come through, and I think

150
00:08:37,160 --> 00:08:39,120
Speaker 1: that social media had a lot to do with that.

151
00:08:39,679 --> 00:08:44,160
Speaker 1: So understanding that we're gonna be early adopters, that we're

152
00:08:44,160 --> 00:08:46,120
Speaker 1: gonna be on the hot new app, we're gonna be

153
00:08:46,160 --> 00:08:48,720
Speaker 1: on the hot new platform, that we're gonna be uh,

154
00:08:48,800 --> 00:08:51,760
Speaker 1: you know, driving the consumption of the new video game,

155
00:08:51,800 --> 00:08:56,120
Speaker 1: all of those things UM have have started to break through.

156
00:08:56,280 --> 00:09:00,760
Speaker 1: I think two advertisers and what I think the argument

157
00:09:00,840 --> 00:09:03,439
Speaker 1: now is we don't want to just be consumers of

158
00:09:03,480 --> 00:09:05,840
Speaker 1: those things. We don't want to just be buying the laptop.

159
00:09:06,120 --> 00:09:12,640
Speaker 1: But we need to have our communities creating and driving

160
00:09:12,840 --> 00:09:17,720
Speaker 1: the information that's being disseminated across these laptops and pushing

161
00:09:18,080 --> 00:09:20,280
Speaker 1: you know, creating the next app. So those are the

162
00:09:20,280 --> 00:09:23,640
Speaker 1: things that I think UM we want to really focus

163
00:09:23,679 --> 00:09:26,040
Speaker 1: on that we don't want to just be buying this stuff.

164
00:09:26,080 --> 00:09:29,000
Speaker 1: We want to be hired to help create this stuff

165
00:09:29,040 --> 00:09:33,840
Speaker 1: because we know our communities are consuming it and driving

166
00:09:33,840 --> 00:09:37,040
Speaker 1: the adoption of it. On the phone is Sheila marmon As.

167
00:09:37,120 --> 00:09:40,280
Speaker 1: She's the founder and CEO of Mirror Digital and Interactive

168
00:09:40,280 --> 00:09:43,560
Speaker 1: Media and advertising company which helps Fortune five hundred brainds

169
00:09:43,600 --> 00:09:47,520
Speaker 1: capping to the multicultural market. Let me ask you this.

170
00:09:47,840 --> 00:09:50,400
Speaker 1: You know, we've had a pretty in depth conversation my

171
00:09:50,440 --> 00:09:53,800
Speaker 1: point of view from my experience, and and you're you're active,

172
00:09:53,880 --> 00:09:56,480
Speaker 1: this is what you do. I'm just the outside observer

173
00:09:56,520 --> 00:09:59,520
Speaker 1: in every words. I'm the guy who who basically your

174
00:09:59,559 --> 00:10:02,320
Speaker 1: campaign comes to me and then I'm I'm trying to

175
00:10:02,360 --> 00:10:04,080
Speaker 1: execute in and so I'm trying to get as many

176
00:10:04,120 --> 00:10:08,320
Speaker 1: dollars as i can work. So what exactly does your

177
00:10:08,320 --> 00:10:11,720
Speaker 1: company do when you go to a Fortune company? What

178
00:10:11,840 --> 00:10:15,440
Speaker 1: is is there a standard role that you play? All

179
00:10:15,640 --> 00:10:18,040
Speaker 1: is based on the company needs when you're when you

180
00:10:18,040 --> 00:10:21,360
Speaker 1: are approached. It's a little bit of both. So when

181
00:10:21,400 --> 00:10:25,480
Speaker 1: I go to a Fortune company and try and get

182
00:10:25,480 --> 00:10:28,080
Speaker 1: them to understand the value of the multicultural market, I

183
00:10:28,160 --> 00:10:30,000
Speaker 1: talk a lot about the growth of the market. Some

184
00:10:30,000 --> 00:10:32,199
Speaker 1: of the things I've shared here today, so that this

185
00:10:32,280 --> 00:10:37,320
Speaker 1: is the fastest growing population that it is a massive

186
00:10:38,480 --> 00:10:42,000
Speaker 1: buying pool, so that you're looking at real dollars that

187
00:10:42,000 --> 00:10:44,640
Speaker 1: can help drive the growth of your business. And then

188
00:10:44,679 --> 00:10:48,320
Speaker 1: I'm also talking about the cultural nuances that make it

189
00:10:48,360 --> 00:10:51,960
Speaker 1: important to be in UM what I call, you know,

190
00:10:52,040 --> 00:10:57,040
Speaker 1: an authentic media space, so something like your radio show

191
00:10:57,280 --> 00:11:00,520
Speaker 1: or UM if we're going to be in print, you know,

192
00:11:00,600 --> 00:11:03,880
Speaker 1: let's look at those black enterprise, let's look at essence,

193
00:11:03,960 --> 00:11:06,680
Speaker 1: let's look at ebony like we need we need to

194
00:11:07,000 --> 00:11:11,920
Speaker 1: have advertisers that are advertising what I call in culture

195
00:11:12,320 --> 00:11:15,840
Speaker 1: and in places that are going to create more of

196
00:11:15,880 --> 00:11:19,720
Speaker 1: a connection with the consumer. Now my work is relegated

197
00:11:19,760 --> 00:11:23,560
Speaker 1: to digital, so I'm working with all the digital platforms

198
00:11:23,600 --> 00:11:28,320
Speaker 1: that target people of color, and we're pushing out UM

199
00:11:28,400 --> 00:11:31,280
Speaker 1: all sorts of ads, video ads, we do ads on

200
00:11:31,360 --> 00:11:36,880
Speaker 1: social media, we do UM large format display ads. So

201
00:11:37,320 --> 00:11:42,080
Speaker 1: we're just making sure that message is where consumers will

202
00:11:42,160 --> 00:11:46,000
Speaker 1: feel like they're at home, and that's important. So basically

203
00:11:46,240 --> 00:11:50,640
Speaker 1: using the word that's popular out there, authentic, Oh absolutely,

204
00:11:51,080 --> 00:11:53,360
Speaker 1: that's the that's the that's the marketing word that's really

205
00:11:53,360 --> 00:11:55,320
Speaker 1: popular out there, and I use it a lot because

206
00:11:55,360 --> 00:11:57,640
Speaker 1: that's what the goal. And we're trying to target a

207
00:11:57,760 --> 00:12:01,200
Speaker 1: millennial generation out there and and keep it, as they say,

208
00:12:01,320 --> 00:12:03,480
Speaker 1: keep it real to their voice. Is it real? Yes,

209
00:12:03,679 --> 00:12:06,880
Speaker 1: absolutely to that voice. Now, when you look at the

210
00:12:07,000 --> 00:12:10,760
Speaker 1: multi multicultural market, what is your age? Demographic and uh

211
00:12:10,880 --> 00:12:14,400
Speaker 1: find and also the uh I guess education and also

212
00:12:14,559 --> 00:12:18,520
Speaker 1: the income. Yeah, well there's a wide range. Um. So

213
00:12:19,040 --> 00:12:24,600
Speaker 1: I think that we're breaking down those demographic um excuse

214
00:12:24,600 --> 00:12:27,960
Speaker 1: me characteristics, Like we're not out there pitching somebody's income,

215
00:12:28,360 --> 00:12:31,600
Speaker 1: but we are looking at who's driving culture, and so

216
00:12:31,679 --> 00:12:36,880
Speaker 1: we're focused on uh, that millennial generation, that Gen Z generation,

217
00:12:37,080 --> 00:12:41,280
Speaker 1: so you know, eighteen thirty four is a big category.

218
00:12:41,320 --> 00:12:44,840
Speaker 1: But then we also want some of the more professional

219
00:12:44,840 --> 00:12:47,640
Speaker 1: and affluent folks as well. But when we're going out

220
00:12:47,640 --> 00:12:51,760
Speaker 1: and talking about multicultural, we're really saying, Okay, who is

221
00:12:52,160 --> 00:12:56,480
Speaker 1: creating culture? Who are the leaders that the math markets

222
00:12:56,480 --> 00:12:59,319
Speaker 1: going to follow? Those are really our kids that are

223
00:12:59,360 --> 00:13:01,440
Speaker 1: doing that, And that's where we spend a lot of

224
00:13:01,520 --> 00:13:05,440
Speaker 1: time getting advertisers to understand. She's on the phone with

225
00:13:05,480 --> 00:13:09,280
Speaker 1: me first time on money making conversations. Sheila Marmon H Princeton,

226
00:13:09,720 --> 00:13:12,960
Speaker 1: BA from Princeton University, NBA from the Harvard from Harvard

227
00:13:12,960 --> 00:13:16,319
Speaker 1: Graduate School of Business. She's the founder and CEO of

228
00:13:16,559 --> 00:13:20,040
Speaker 1: Mirror Digital, which is an interactive media and advertising company

229
00:13:20,040 --> 00:13:24,199
Speaker 1: connecting leading brands to growing US multicultural markets. When we

230
00:13:24,280 --> 00:13:26,600
Speaker 1: come back, she's gonna tell us how to create the

231
00:13:26,640 --> 00:13:30,400
Speaker 1: life of your dreams, strategies for making money working in

232
00:13:30,480 --> 00:13:34,840
Speaker 1: the multi multi cultural market, hot trans and digital media,

233
00:13:35,000 --> 00:13:39,400
Speaker 1: Wow and advertising, the importance of targeted branding today, and

234
00:13:39,559 --> 00:13:44,480
Speaker 1: building success. I'm back with more money Making Conversations, and

235
00:13:44,480 --> 00:13:47,040
Speaker 1: I'm back with my fantastic guests. She's the first timer

236
00:13:47,320 --> 00:13:50,320
Speaker 1: on Money Making Conversation. A little back history on her

237
00:13:50,960 --> 00:13:54,320
Speaker 1: BA from Princeton University and NBA from the Harvard Graduate

238
00:13:54,320 --> 00:13:57,760
Speaker 1: School of Business. She's the founder and CEO of Mirror Digital,

239
00:13:58,040 --> 00:14:01,160
Speaker 1: and interactive media and advertising company. She has fortune five

240
00:14:01,240 --> 00:14:04,680
Speaker 1: hundred brands tapp into the fastest growing US consumer base

241
00:14:04,960 --> 00:14:08,520
Speaker 1: the multicultural market. Please welcome back to the show, Miss

242
00:14:08,600 --> 00:14:12,720
Speaker 1: Sheila Marmon, Hi, thank you. I'm trying to set you

243
00:14:12,800 --> 00:14:17,320
Speaker 1: up your winner Winner. Well, you know he's a cool

244
00:14:17,320 --> 00:14:20,520
Speaker 1: thing about it is that where you based? It based

245
00:14:20,520 --> 00:14:24,280
Speaker 1: in Los Angeles, Los Angeles, California. Um, and so is

246
00:14:24,320 --> 00:14:27,520
Speaker 1: there is so when you're you're three hours off the

247
00:14:27,840 --> 00:14:31,040
Speaker 1: time frame on East Coast, you know, and then so

248
00:14:31,080 --> 00:14:33,200
Speaker 1: that sort of means that you can wake up at

249
00:14:33,280 --> 00:14:35,200
Speaker 1: nine and this noon there you can wake up at

250
00:14:35,200 --> 00:14:37,240
Speaker 1: six and it's nine on the East Coast. Does that

251
00:14:37,320 --> 00:14:39,760
Speaker 1: affect how you do business or do you work earlier

252
00:14:39,960 --> 00:14:42,880
Speaker 1: to offset the time difference when you're doing have customers

253
00:14:42,920 --> 00:14:46,480
Speaker 1: along the East Coast? Yeah, so my customer base is national,

254
00:14:46,720 --> 00:14:49,960
Speaker 1: and um, you know, given that we are an advertising

255
00:14:50,040 --> 00:14:53,840
Speaker 1: driven company, Uh, the center of advertising really is New

256
00:14:53,920 --> 00:14:56,400
Speaker 1: York City, so we have to work on their hours.

257
00:14:57,960 --> 00:15:01,120
Speaker 1: I'm up early and taking call quite early on a

258
00:15:01,160 --> 00:15:03,440
Speaker 1: regular basis. Yeah. I had to bring that out a

259
00:15:03,480 --> 00:15:04,960
Speaker 1: lot of people think that, you know that, that's what

260
00:15:05,040 --> 00:15:06,960
Speaker 1: I've talked about when I talked about that. You know,

261
00:15:07,040 --> 00:15:09,360
Speaker 1: you can't set your clock to being successful. You have

262
00:15:09,360 --> 00:15:11,720
Speaker 1: to set your clock to other people so you can

263
00:15:11,800 --> 00:15:14,640
Speaker 1: be successful. And that's the situation. So if you if

264
00:15:14,640 --> 00:15:17,000
Speaker 1: it's eight o'clock in l a and it's eleven o'clock

265
00:15:17,240 --> 00:15:20,400
Speaker 1: on New York, I think you needed to make some

266
00:15:20,400 --> 00:15:22,320
Speaker 1: calls at five or six o'clock in the morning. You know,

267
00:15:22,440 --> 00:15:25,880
Speaker 1: that's absolutely right, you know, make it, make it act

268
00:15:25,920 --> 00:15:27,680
Speaker 1: like you at the job. You might be still making

269
00:15:28,160 --> 00:15:30,720
Speaker 1: eggs in the kitchen but you need to be calling somebody.

270
00:15:30,800 --> 00:15:34,440
Speaker 1: I need to be calling somebody. So when you when

271
00:15:34,480 --> 00:15:36,480
Speaker 1: you look at you said, it's a couple of talking

272
00:15:36,520 --> 00:15:39,000
Speaker 1: point questions that came to me, how to create the

273
00:15:39,040 --> 00:15:42,360
Speaker 1: life of your dreams? What exactly does that mean? When

274
00:15:42,360 --> 00:15:45,120
Speaker 1: I when I pulled it from my portal about questions

275
00:15:45,160 --> 00:15:48,600
Speaker 1: that should I should ask you? Yeah? Absolutely so. One

276
00:15:48,600 --> 00:15:52,960
Speaker 1: of my favorite quotes um is one derived from Henry

277
00:15:53,000 --> 00:15:55,840
Speaker 1: David Thurreau, and its go confidently in the direction of

278
00:15:55,880 --> 00:15:59,040
Speaker 1: your dreams, live the like you have imagined. I have

279
00:15:59,200 --> 00:16:02,280
Speaker 1: that on my wall in my office. I have that

280
00:16:02,960 --> 00:16:07,160
Speaker 1: on my wall in my bedroom. And what that means

281
00:16:07,200 --> 00:16:09,760
Speaker 1: to me, you know, living the life you've imagined that

282
00:16:10,160 --> 00:16:12,520
Speaker 1: First of all, you've got to spend some time thinking

283
00:16:12,520 --> 00:16:15,640
Speaker 1: about what you really want and what your priorities are

284
00:16:15,760 --> 00:16:18,320
Speaker 1: as a person. Um. And this is not just about

285
00:16:18,440 --> 00:16:21,840
Speaker 1: making money, though making money is a big part of it.

286
00:16:21,840 --> 00:16:24,440
Speaker 1: It's also about what are you passionate about? What do

287
00:16:24,480 --> 00:16:27,480
Speaker 1: you want to spend your life doing. And once you

288
00:16:27,560 --> 00:16:31,160
Speaker 1: start to think through that, you know, putting in the hustle,

289
00:16:31,800 --> 00:16:34,200
Speaker 1: getting up at you know, five in the morning so

290
00:16:34,200 --> 00:16:36,640
Speaker 1: I could talk to my East Coast clients, all those

291
00:16:36,680 --> 00:16:40,880
Speaker 1: things become more effortless because it's putting you on the

292
00:16:40,960 --> 00:16:44,040
Speaker 1: path to where you really want to go. So that's

293
00:16:44,040 --> 00:16:46,000
Speaker 1: what I like to tell. Um. You know some young

294
00:16:46,040 --> 00:16:48,920
Speaker 1: people that I mentor that the road is going to

295
00:16:49,040 --> 00:16:53,120
Speaker 1: be windy, But think about what really excites you and

296
00:16:53,280 --> 00:16:57,240
Speaker 1: what really you know sparks your imagination, because that is

297
00:16:57,240 --> 00:17:00,840
Speaker 1: gonna be what drives you, UM in the long term

298
00:17:01,080 --> 00:17:06,240
Speaker 1: to succeed as an entrepreneur or even in corporate America. UM,

299
00:17:06,280 --> 00:17:09,200
Speaker 1: doing something that you're really really excited about. Now with

300
00:17:09,320 --> 00:17:13,960
Speaker 1: that being said, UM, you talk about dreams, and I

301
00:17:14,560 --> 00:17:18,600
Speaker 1: would tell people that myself that the people I say

302
00:17:18,640 --> 00:17:21,640
Speaker 1: that people say I always I've done everything. Anything I've

303
00:17:21,720 --> 00:17:24,960
Speaker 1: dreamed about I was serious about, I've actually accomplished it.

304
00:17:25,000 --> 00:17:27,680
Speaker 1: I've accomplished it, and there's always been accomplished because I

305
00:17:27,720 --> 00:17:29,800
Speaker 1: don't live my life on a short window. I always

306
00:17:29,840 --> 00:17:32,200
Speaker 1: look at these three months, six months down the line,

307
00:17:32,520 --> 00:17:35,280
Speaker 1: and it's so automatic to me now. But people who

308
00:17:35,280 --> 00:17:37,320
Speaker 1: live in that thirty day window really just going from

309
00:17:37,400 --> 00:17:39,359
Speaker 1: check to check. And I don't know, I don't know

310
00:17:39,359 --> 00:17:41,000
Speaker 1: how you complain in your life if you're gonna check

311
00:17:41,000 --> 00:17:44,119
Speaker 1: to check, because it's a rat race and you can't.

312
00:17:44,160 --> 00:17:46,480
Speaker 1: But you have to be able to convince yourself that

313
00:17:46,840 --> 00:17:49,399
Speaker 1: whatever you spend in that month, that thirty day period

314
00:17:49,480 --> 00:17:52,879
Speaker 1: paid off. If you expend it beyond that, you know

315
00:17:52,880 --> 00:17:54,399
Speaker 1: there are certain things you can't pay off, like a

316
00:17:54,440 --> 00:17:57,440
Speaker 1: mortgage and some car notes. But make sure that call

317
00:17:57,560 --> 00:18:00,280
Speaker 1: note of that mortgage that you bringent you your life

318
00:18:00,320 --> 00:18:03,400
Speaker 1: doesn't overwhelm you. And so so when you're talking about

319
00:18:03,400 --> 00:18:06,679
Speaker 1: your dreams, that's important when I hear that because it

320
00:18:06,720 --> 00:18:12,160
Speaker 1: becomes a major part of how you vision your success correct, correct?

321
00:18:13,480 --> 00:18:15,399
Speaker 1: And how do you how do you how do you

322
00:18:15,480 --> 00:18:17,480
Speaker 1: plan it? Then? If you if you vision, if you

323
00:18:17,560 --> 00:18:20,080
Speaker 1: put a vision in place for your success, how do

324
00:18:20,160 --> 00:18:22,040
Speaker 1: you plan it? How do you lay it out? Do

325
00:18:22,119 --> 00:18:24,600
Speaker 1: you lay it out on a on an annual basis

326
00:18:24,880 --> 00:18:27,679
Speaker 1: or you it changes along the way, you're willing to

327
00:18:27,720 --> 00:18:29,920
Speaker 1: make the adjustments. When you set a goal and you

328
00:18:29,920 --> 00:18:32,119
Speaker 1: you meet it, do you hang onto that goal and

329
00:18:32,160 --> 00:18:36,720
Speaker 1: brag about it or you just put another goal in place? Well,

330
00:18:36,760 --> 00:18:39,679
Speaker 1: I think that there are a lot of tactical ways

331
00:18:39,720 --> 00:18:44,080
Speaker 1: that you can attack this. So um me personally, I

332
00:18:44,160 --> 00:18:47,320
Speaker 1: do uh, I do a plan for a year. So,

333
00:18:48,280 --> 00:18:51,720
Speaker 1: but it's hard to um stay on course if you're

334
00:18:51,720 --> 00:18:54,520
Speaker 1: only checking in once a year, so you've got to

335
00:18:54,600 --> 00:18:58,239
Speaker 1: also put in milestones along the way to see if

336
00:18:58,240 --> 00:19:01,440
Speaker 1: you're getting there. Uh. And those can be quarterly, those

337
00:19:01,480 --> 00:19:04,720
Speaker 1: can be monthly, they can be however frequently think that

338
00:19:04,880 --> 00:19:07,880
Speaker 1: you need to check in with yourself. I check in

339
00:19:08,040 --> 00:19:10,240
Speaker 1: on a monthly basis. I'm saying, Okay, you know I

340
00:19:10,280 --> 00:19:14,440
Speaker 1: had this priority for this month. Did I get that done? Um?

341
00:19:14,600 --> 00:19:18,040
Speaker 1: And And that's really what's worked for me. Um. For

342
00:19:18,119 --> 00:19:21,280
Speaker 1: people who are more visual, I think a vision board

343
00:19:21,359 --> 00:19:25,919
Speaker 1: is very powerful and so that you know, reminds you

344
00:19:25,960 --> 00:19:28,440
Speaker 1: on a daily basis, you know, these are the things

345
00:19:28,520 --> 00:19:30,760
Speaker 1: I want to manifest in my life and how am

346
00:19:30,800 --> 00:19:32,920
Speaker 1: I going to get there? It was really interesting when

347
00:19:32,920 --> 00:19:35,080
Speaker 1: I was growing up. You know, I grew up in

348
00:19:35,080 --> 00:19:38,439
Speaker 1: the inner city. Um. The high schools doesn't even make

349
00:19:38,520 --> 00:19:42,040
Speaker 1: this anymore and um and so I used to give

350
00:19:42,080 --> 00:19:45,040
Speaker 1: them a little beat up little Pinto because it was

351
00:19:45,080 --> 00:19:47,840
Speaker 1: beat because the band students sat on my hood of

352
00:19:47,920 --> 00:19:49,560
Speaker 1: my car and put it in in and I couldn't

353
00:19:49,600 --> 00:19:51,840
Speaker 1: afford to fix it. So it's always had this this

354
00:19:52,000 --> 00:19:55,040
Speaker 1: permanent little behind imprint on the front of my car.

355
00:19:56,280 --> 00:19:58,320
Speaker 1: And I should drive through neighborhood I should drive through

356
00:19:58,320 --> 00:20:01,199
Speaker 1: neighborhoods that there will be all my lifestyle and I

357
00:20:01,240 --> 00:20:03,800
Speaker 1: just look at cars and and that was the way

358
00:20:03,840 --> 00:20:06,919
Speaker 1: before vision boards where in existence. And I look at

359
00:20:06,960 --> 00:20:09,280
Speaker 1: my life. Now I drive the cars I thought about

360
00:20:09,359 --> 00:20:11,760
Speaker 1: night school. I lived the house that I used to

361
00:20:11,840 --> 00:20:14,480
Speaker 1: drive through the neighborhoods. And so when when when the

362
00:20:14,480 --> 00:20:17,160
Speaker 1: opportunities came my way. That's what I always tell people,

363
00:20:17,359 --> 00:20:22,000
Speaker 1: don't ignore the opportunity. Planning for the opportunity. You know,

364
00:20:22,040 --> 00:20:23,800
Speaker 1: if you if you if you feel that you've never

365
00:20:23,880 --> 00:20:26,719
Speaker 1: reached something, then guess what, when the opportunity comes, then

366
00:20:26,760 --> 00:20:29,280
Speaker 1: you get confused. So so when the opportunity came for

367
00:20:29,359 --> 00:20:31,359
Speaker 1: me to buy an expensive car, I wasn't confused. I

368
00:20:31,400 --> 00:20:34,120
Speaker 1: just I was just picking up options because my mindset

369
00:20:34,200 --> 00:20:37,240
Speaker 1: was already there. And that's so you're talking. It's about mindset.

370
00:20:37,320 --> 00:20:40,600
Speaker 1: And I enjoyed talking to you because that's what you're

371
00:20:40,640 --> 00:20:43,080
Speaker 1: talking about when you talk about vision boards, talk about opportunities,

372
00:20:43,080 --> 00:20:45,440
Speaker 1: You talking about planning, You talking about all these things

373
00:20:45,480 --> 00:20:48,080
Speaker 1: in the digital space that we didn't have. Now is

374
00:20:48,080 --> 00:20:50,960
Speaker 1: available in the digital space, which makes it moves a lot,

375
00:20:51,080 --> 00:20:53,080
Speaker 1: move a lot faster, So you don't have to drive

376
00:20:53,080 --> 00:20:55,359
Speaker 1: through a neighborhood like I drove through. You could just

377
00:20:55,400 --> 00:20:57,040
Speaker 1: get you could just go online and just see a

378
00:20:57,119 --> 00:20:58,480
Speaker 1: house and just print it out and put it on

379
00:20:58,480 --> 00:21:02,920
Speaker 1: your wall again. You know, you can just go through

380
00:21:03,119 --> 00:21:06,520
Speaker 1: all these things like you know. It's really really important

381
00:21:06,520 --> 00:21:09,639
Speaker 1: that people understand is that in your ability to have

382
00:21:09,760 --> 00:21:13,320
Speaker 1: a dream, the plan is a lot more important now

383
00:21:13,359 --> 00:21:16,760
Speaker 1: because you can actually get your dream and put it

384
00:21:16,840 --> 00:21:18,600
Speaker 1: right in front of you. You know, you can put

385
00:21:18,600 --> 00:21:20,280
Speaker 1: a picture of a college you want to go through.

386
00:21:20,320 --> 00:21:21,840
Speaker 1: You can put a picture of a person you want

387
00:21:21,840 --> 00:21:23,920
Speaker 1: to date. You can put a picture of a type

388
00:21:23,960 --> 00:21:25,640
Speaker 1: of food that you like that. You put a picture

389
00:21:25,640 --> 00:21:27,560
Speaker 1: of the house you want to live. All that can

390
00:21:27,560 --> 00:21:30,040
Speaker 1: be put in front of you. That's called the vision board.

391
00:21:32,440 --> 00:21:35,480
Speaker 1: But don't become married to the vision board if changes

392
00:21:35,560 --> 00:21:40,160
Speaker 1: come about. That's what she's seeing. Well, you know, one

393
00:21:40,280 --> 00:21:42,159
Speaker 1: I love, I mean, I love the vision board. I

394
00:21:42,200 --> 00:21:45,120
Speaker 1: love the plan. But with the plan have to come

395
00:21:45,160 --> 00:21:47,879
Speaker 1: to hustle. So that's the part we got to remind

396
00:21:47,880 --> 00:21:51,480
Speaker 1: folks about. Too. Right right right right, right, right right.

397
00:21:52,520 --> 00:21:54,720
Speaker 1: You can have the pictures up there, but you also

398
00:21:54,800 --> 00:21:58,280
Speaker 1: have to work towards those things because and have a path.

399
00:21:58,640 --> 00:22:01,399
Speaker 1: That's gonna get you from where you are today to

400
00:22:01,480 --> 00:22:03,399
Speaker 1: where you want to be. There's another question that came

401
00:22:03,440 --> 00:22:06,359
Speaker 1: from your portal strategies for making money? What are your

402
00:22:06,400 --> 00:22:09,800
Speaker 1: some of your strategies for making money? So my strategies

403
00:22:09,840 --> 00:22:12,480
Speaker 1: for making money is um or I guess I would

404
00:22:12,520 --> 00:22:15,919
Speaker 1: say my mantra is really know your craft. And I

405
00:22:15,960 --> 00:22:21,400
Speaker 1: think a lot of UM folks don't value that as

406
00:22:21,480 --> 00:22:25,560
Speaker 1: much as we might want to, because it's really important

407
00:22:25,560 --> 00:22:28,800
Speaker 1: for you to be excellent at what you deliver and

408
00:22:28,840 --> 00:22:31,720
Speaker 1: what you do. UM. It's you know, you can start

409
00:22:31,760 --> 00:22:34,720
Speaker 1: a business, but you want to be the best and

410
00:22:34,880 --> 00:22:36,879
Speaker 1: you want to make sure that what you're bringing to

411
00:22:36,920 --> 00:22:40,960
Speaker 1: the table is different from everybody else that's out there.

412
00:22:41,280 --> 00:22:43,959
Speaker 1: So how do you, you know, put in the time

413
00:22:44,400 --> 00:22:46,439
Speaker 1: and make sure you really know what you're doing and

414
00:22:46,480 --> 00:22:49,320
Speaker 1: really know what you're talking about? UM? And that's what

415
00:22:49,440 --> 00:22:51,240
Speaker 1: that's another part of you know, I go back to

416
00:22:51,280 --> 00:22:53,560
Speaker 1: one of my favorite words of as part of the hustle,

417
00:22:53,640 --> 00:22:57,920
Speaker 1: like you gotta learn. That's absolutely true. Now, what is

418
00:22:57,960 --> 00:23:00,639
Speaker 1: the what is the difference? Okay, the just ex playing everybody?

419
00:23:00,640 --> 00:23:02,760
Speaker 1: You have the general market and do you have the

420
00:23:03,080 --> 00:23:07,320
Speaker 1: multi cultural market? Which is the difference? So well, you know,

421
00:23:07,359 --> 00:23:13,240
Speaker 1: it's interesting. So historically what the general market has referred to, UM,

422
00:23:13,359 --> 00:23:16,760
Speaker 1: white people basically, and then the multicultural market and then

423
00:23:16,800 --> 00:23:21,240
Speaker 1: people of color, and those have been advertising terms that

424
00:23:21,320 --> 00:23:25,320
Speaker 1: have been used, uh in our industry for a long time.

425
00:23:25,920 --> 00:23:28,399
Speaker 1: But what you know, what, the way we're starting to

426
00:23:28,520 --> 00:23:33,119
Speaker 1: talk and starting to help people understand is that the

427
00:23:33,200 --> 00:23:38,280
Speaker 1: multicultural market is the new general market and that our

428
00:23:38,359 --> 00:23:42,960
Speaker 1: population in the United States, we it's of the total population,

429
00:23:43,480 --> 00:23:46,040
Speaker 1: so we're you know, people still sometimes say minority, and

430
00:23:46,080 --> 00:23:47,639
Speaker 1: it was like, We're not going to be a minority

431
00:23:47,680 --> 00:23:51,119
Speaker 1: for long. So it's we've got to change our mindset

432
00:23:51,160 --> 00:23:54,639
Speaker 1: and how we view ourselves that we are the general

433
00:23:54,680 --> 00:23:59,840
Speaker 1: market now and we are going to be the driving

434
00:24:00,040 --> 00:24:04,480
Speaker 1: opportunity for for businesses and we should we should take

435
00:24:04,600 --> 00:24:08,960
Speaker 1: advantage of that in terms of participating in the growth

436
00:24:09,119 --> 00:24:11,960
Speaker 1: and the wealth it's going to be created. Wealth is

437
00:24:12,040 --> 00:24:15,280
Speaker 1: the key advantage and and is the key as well.

438
00:24:15,640 --> 00:24:18,119
Speaker 1: And now just a quick bart a minute left, just

439
00:24:18,119 --> 00:24:20,600
Speaker 1: give us some hot trands and digital media and advertisers

440
00:24:20,640 --> 00:24:23,359
Speaker 1: that you feel is important in targeting branding today and

441
00:24:23,400 --> 00:24:28,000
Speaker 1: building your success. Oh absolutely so, UM, A couple of

442
00:24:28,040 --> 00:24:32,439
Speaker 1: things I think that data and UM finding data on

443
00:24:32,480 --> 00:24:35,679
Speaker 1: the consumers that you want to reach out to and

444
00:24:35,720 --> 00:24:39,560
Speaker 1: incorporating those in your advertising campaigns. It's really important and

445
00:24:39,640 --> 00:24:41,919
Speaker 1: something that you can do in digital. So if I

446
00:24:41,960 --> 00:24:44,679
Speaker 1: want people only in a certain neighborhood, or if I

447
00:24:44,720 --> 00:24:47,480
Speaker 1: only want mothers, or if I want people who go

448
00:24:47,520 --> 00:24:49,959
Speaker 1: to the movies three times a week, there are different

449
00:24:49,960 --> 00:24:52,919
Speaker 1: ways to segment those markets so you can make your

450
00:24:52,960 --> 00:24:56,520
Speaker 1: dollars go um faster. And then I also think social media,

451
00:24:56,800 --> 00:25:00,280
Speaker 1: going back to that word authenticity, we want to make

452
00:25:00,320 --> 00:25:03,840
Speaker 1: sure we have the voices that are diverse, voices that

453
00:25:03,960 --> 00:25:07,760
Speaker 1: really represent us. So how do we um make sure

454
00:25:07,800 --> 00:25:10,440
Speaker 1: we're aligning ourselves with those people if we can help

455
00:25:10,480 --> 00:25:12,320
Speaker 1: you do both of those things, and those are really

456
00:25:12,320 --> 00:25:14,879
Speaker 1: really important. Today the phone today I have Miss Sheila

457
00:25:15,040 --> 00:25:19,040
Speaker 1: Marmon and uh, you're fantastic. Are want to invite you

458
00:25:19,080 --> 00:25:21,120
Speaker 1: back on the show if you have time, Please put

459
00:25:21,119 --> 00:25:24,159
Speaker 1: me in your schedule. An amazing guests and keep being

460
00:25:24,200 --> 00:25:26,560
Speaker 1: successful on the West Coast. You need to check out

461
00:25:26,560 --> 00:25:30,160
Speaker 1: the wireless earbuds from Recon. Recon earbuds start off about

462
00:25:30,160 --> 00:25:32,240
Speaker 1: half the price of any other premium wireless earbuds on

463
00:25:32,280 --> 00:25:35,040
Speaker 1: the market, and they sound just as amazing. Unlike some

464
00:25:35,080 --> 00:25:37,400
Speaker 1: of your other wireless options, Recon earbuds are with stylish

465
00:25:37,440 --> 00:25:39,760
Speaker 1: and discreet, with no dangling wires or stems. And of

466
00:25:39,800 --> 00:25:42,200
Speaker 1: course they don't just look great, they sound great too,

467
00:25:42,320 --> 00:25:44,760
Speaker 1: and they're perfect for listening to all your favorite I

468
00:25:44,880 --> 00:25:48,040
Speaker 1: Heart radio podcasts on the go. So go to buy

469
00:25:48,160 --> 00:25:51,200
Speaker 1: Recon dot com slash i heeart to get off your order.

470
00:25:51,320 --> 00:25:56,240
Speaker 1: That's by Recon dot com Slash I heartf Recon wireless earbuds.

471
00:25:56,280 --> 00:25:57,880
Speaker 1: If you've been eyeing a pair, now is the time

472
00:25:57,920 --> 00:26:00,600
Speaker 1: to get an amazing deal one more time. I raycon

473
00:26:00,680 --> 00:26:02,160
Speaker 1: dot com Slash I Heart