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Speaker 1: Hello, and welcome to the first ever episode of Strictly Business,

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Speaker 1: a new podcast from the most authoritative brand in media

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Speaker 1: and entertainment news, Variety. I'm the co editor in chief

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Speaker 1: at Variety, Andrew Wallenstein, and in just a minute you're

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Speaker 1: gonna hear me interview the very special guests of this

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Speaker 1: podcast premiere, Kevin Hart's, recorded on stage March twenty one,

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Speaker 1: the Variety's annual event, massive, the Entertainment Marketing Summit. But first,

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Speaker 1: I just wanted to tell you a little bit about

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Speaker 1: what you can expect from Strictly Business. The title says

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Speaker 1: it all, really, this podcast is squarely focused on the

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Speaker 1: biz part of show biz. Variety journalists, including myself and

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Speaker 1: our managing editor of Television, Cynthia Littleton, we'll sit down

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Speaker 1: with top decision makers from TV, film, digital and other

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Speaker 1: areas of the media world for interviews. They give insights

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Speaker 1: into how they conduct their businesses and how they see

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Speaker 1: the trends shaping the industry at heart. Now you might

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Speaker 1: be asking yourself, sounds great, Wallenstein, but why on earth

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Speaker 1: does a comedian like Kevin Hart belong on a podcast

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Speaker 1: like this? He's just talent. But that's where you're wrong.

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Speaker 1: In addition to being a box office sensation, he's quietly

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Speaker 1: built at a growing range of businesses in Hollywood, and

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Speaker 1: as you're about to hear, Heart aspires to be a

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Speaker 1: bona fide mediamocal. So thanks for checking out this first

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Speaker 1: episode of Strictly Business, and make sure you subscribe to

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Speaker 1: this podcast after you're done listening to Kevin Hart. Thanks

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Speaker 1: for coming over. Kevin really appreciate it. No problem, out

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Speaker 1: of busy schedule, no problem. I like how you just

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Speaker 1: hop right into it. Hello, everybody, very very intimate room.

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Speaker 1: I like it. Good. Good. Now, Look, we all know

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Speaker 1: you Kevin Hart, the movie star, JUMANGI, the Riot Along

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Speaker 1: movies and all that, the big deal, the big well

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Speaker 1: you've got. You've got some big deals going on. On

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Speaker 1: the side, we want to explore the side of you

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Speaker 1: as a businessman. You are doing so much in so

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Speaker 1: many places, from touring books, the laugh Out Loud Network,

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Speaker 1: Heartbeat Production Company. Serious, Yes, am I forgetting anything? And

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Speaker 1: uh yeah, you know, I getting a lot of stuff.

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Speaker 1: Um No. The brand of Kevin Hart, uh you know,

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Speaker 1: has become a larger one. You know, so from the

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Speaker 1: laugh Out Loud Network to having a laugh out Loud

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Speaker 1: channel serious like you said. Um, also you know the

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Speaker 1: Heartbeat Productions and the growth of my company now um

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Speaker 1: having Heartbeat Digital. Also underneath the Heartbeat Productions Umbrella New

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Speaker 1: Generations Promotion, which is a marketing company that I started. Um,

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Speaker 1: you know my touring which acts as a separate entity

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Speaker 1: because I own that as well. It's just I've I've

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Speaker 1: just put myself in a position to try to control

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Speaker 1: as much as I possibly can. And I want the

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Speaker 1: business side of Kevin Hart to catch up to the

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Speaker 1: actor and the comedian. And I think these are all

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Speaker 1: things that are putting me in position to do that.

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Speaker 1: And when they do, they all service one another. You know.

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Speaker 1: The goal is to have a complete circle that just

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Speaker 1: continues to go around and round health services each other.

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Speaker 1: Was this your vision and was it division from the

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Speaker 1: beginning or was it once you got to a certain

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Speaker 1: level of fame you said, Okay, I gotta capitalize on

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Speaker 1: those Um. You know you I don't think it was

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Speaker 1: an immediate vision of mine. I think it's something that

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Speaker 1: I discovered. You know, when you when you're working, you

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Speaker 1: realize that your work for hire. You know, you're you're contracted,

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Speaker 1: uh entertainer. You know you work when they need you

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Speaker 1: to work, or if something comes along and they feel

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Speaker 1: like you're the right person for it, then you're hired. Uh,

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Speaker 1: you're gonna hear a bunch of nose. Ultimately that gets

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Speaker 1: you to the one yes. But these things weren't consider

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Speaker 1: And I said, you know, I want to put myself

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Speaker 1: in a position where I can have consistency, and the

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Speaker 1: only way to do that is to control. So the start,

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Speaker 1: the starting, the starting conversation behind the production company is

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Speaker 1: one that I had with my team, my manager, and

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Speaker 1: I told him, I said, you know, I want to

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Speaker 1: be a partner. I don't I don't want to just

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Speaker 1: keep being the guide that they're hiring. I would love

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Speaker 1: to put myself in a position to be a partner

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Speaker 1: with these movie studios. How do I position myself as

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Speaker 1: a partner? How do I how do I have that

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Speaker 1: type of value? How can I bring that value? And

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Speaker 1: the conversation of development and creating um was one that

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Speaker 1: we had and I said, you know what, then I

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Speaker 1: can in a similar team that acts as my creative team,

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Speaker 1: and we do things unneath the heartbeat umbrella, and we

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Speaker 1: take these products and we sell them, but we sell

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Speaker 1: them in a way to where studios understand the partnership

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Speaker 1: behind whatever it is that I'm doing. Ultimately, as that grows,

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Speaker 1: production company grows and you know, you're doing movies with

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Speaker 1: it with Kevin hard in him. But I have an

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Speaker 1: opportunity to just use my star now to be the

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Speaker 1: driving force behind the movies that I'm selling, which is

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Speaker 1: making my company that much stronger. Now when we're talking

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Speaker 1: and driving force, I want, I want to get real

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Speaker 1: because I've talked to talent like yourself that have talked

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Speaker 1: about businesses, but from what I understand that they're not

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Speaker 1: really that involved. They've got guys who do that. What

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Speaker 1: I hear you are truly involved, hands hands on. So

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Speaker 1: what do you find the time because you're doing a lot,

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Speaker 1: You're on social media a lot. That's the whole other

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Speaker 1: thing we gotta get to. Oh I don't I definitely

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Speaker 1: don't have a time. I don't have time to take

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Speaker 1: a ship I uh. Um. You know what I've learned

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Speaker 1: is that you you prioritize, you know, and this and this.

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Speaker 1: Uh in this business, you make time for what's important. Um.

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Speaker 1: I don't want to be a guy that has these

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Speaker 1: things and not know what's going on. I don't want

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Speaker 1: people to run my my destiny. I don't want you

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Speaker 1: to come in and do all the world and then

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Speaker 1: tell me that this is X, Y and Z and

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Speaker 1: I I go and I wave and it looks like

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Speaker 1: I'm the guy when I'm really not the guy. Um.

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Speaker 1: I love knowing. I love being informed, I love being aware.

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Speaker 1: I love the fact that you know I have these

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Speaker 1: conversations with CEOs and presidents and I'm respected and looked

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Speaker 1: at the same way because I know what. I'm truly

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Speaker 1: doing the work. So when it comes to actually having

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Speaker 1: my hands in it, they're in it. You know. I'm

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Speaker 1: not just reading the scripts. I'm developing. I'm finding the writers.

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Speaker 1: I'm in the meeting with the writers to get the

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Speaker 1: script to where we wanted. I'm talking to the studio

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Speaker 1: about promising X, Y and Z, justifying what I need.

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Speaker 1: This is a budget versus this, telling them why we're

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Speaker 1: choosing side A versus Side B. I'm having those conversations

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Speaker 1: because the bigger the bigger that I get, the bigger

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Speaker 1: these conversations gets, and the bigger that the conversations get,

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Speaker 1: the easier it is for me to get things done

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Speaker 1: because the trust that goes along with the business and

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Speaker 1: the brand of who I am becomes an immediate trust,

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Speaker 1: you know. And I think within the relationships that I

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Speaker 1: have in partnerships, within the studios that I've worked with,

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Speaker 1: from Universal, from Sony to Warner Brothers, they now have

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Speaker 1: a trust that Kevin he does the work. You know,

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Speaker 1: he's he's going to do the work. He's he's such

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Speaker 1: a perfectionist that he's not going to bring anything back

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Speaker 1: half asked. So let's invest in him. Let's invest in

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Speaker 1: his company. So it sounds like you're kind of in

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Speaker 1: the middle of this journey in terms of the empire

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Speaker 1: that you're building. I mean, where does it go next

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Speaker 1: to there? Or what mountains are you looking to conquer?

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Speaker 1: Areas of content you haven't even gone to yet. Man, Well,

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Speaker 1: I mean, look, I'm I'm The goal of being a

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Speaker 1: mogul is a real one, you know. I want to

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Speaker 1: be a mogul. I want to be a billionaire. I

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Speaker 1: want to get to a point where you look back

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Speaker 1: and you go, damn, this is a little dirty kid

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Speaker 1: from Philadelphia that had no idea, uh you know, where

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Speaker 1: his life was going to go. And once I got

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Speaker 1: an inklet of what I could do, I made a

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Speaker 1: decision to give it a hundred percent, and you get

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Speaker 1: one life, you know, out there, one life. You can

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Speaker 1: make it mean something. You can be content with wherever

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Speaker 1: you are, or you can be the person that says,

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Speaker 1: I'm gonna maximize my time when it's earth and when

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Speaker 1: it's all said and done, I want a story. I

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Speaker 1: want people to tell an amazing story. I want to

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Speaker 1: be able to look back and go, holy sh it,

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Speaker 1: look at what I created. Look at the people that

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Speaker 1: are now really really affected by this creation. You know,

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Speaker 1: I I gotta I gotta forty people on staff right now.

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Speaker 1: You know when I look up and I'm responsible for

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Speaker 1: people's lives and livelihoods, And that's a That's a big

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Speaker 1: thing to me, the fact that I know that I'm

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Speaker 1: in position to do that and that these people believe

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Speaker 1: in this vision. These people are giving me a hundred

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Speaker 1: percent because they say we're gonna follow you, keV to

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Speaker 1: the wilds all off, because the passion behind your drive

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Speaker 1: and dream is real. To me, that's the biggest thing

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Speaker 1: in the world. So you know, when I when I

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Speaker 1: have these meetings with my team, with my staff, I'm

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Speaker 1: not just selling you on today's work. I'm selling you

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Speaker 1: on the future of what we can be. Heartbeat Productions

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Speaker 1: will be a big partner. Heartbeat Productions will do big

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Speaker 1: studio work. Heartbeat Productions will be tomorrow's future company when

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Speaker 1: it comes to development and and producing for for any

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Speaker 1: type of films from comedy to to you know your dramas.

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Speaker 1: I want to do it all. I can't sit back

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Speaker 1: and watch other people be successful and give me a

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Speaker 1: blueprint and not do it. I just can't. I have

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Speaker 1: too many relationships where they let me know how they

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Speaker 1: got there, from Oprah to Tyler to jay Z too, Ellen.

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Speaker 1: I have too many people in front of me that

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Speaker 1: are doing too many amazing things that say this is

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Speaker 1: how I did it. For me not to do it.

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Speaker 1: I got tons of times. By the time I'm forty five,

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Speaker 1: you guys are gonna be telling a completely different story.

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Speaker 1: It's gonna be holy shit. You remember at the Variety thing,

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Speaker 1: he said he was gonna do it, and I'll be

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Speaker 1: damned if he didn't do it. He did it. H

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Speaker 1: sounds great. So let's see, We've talked about various pieces

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Speaker 1: of the puzzle. I want to get into it, and

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Speaker 1: starting with not to say it's the most important piece.

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Speaker 1: But social media does seem to be almost like the

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Speaker 1: hub that a lot of these different spokes that we're

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Speaker 1: talking about is connected to. That's where your brand is

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Speaker 1: in front of people every single day. You seem to

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Speaker 1: have really embraced that in a way that I think

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Speaker 1: most mainstream celebrities kind of came late to. Uh. Look,

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Speaker 1: there's a there's a gift in the curse behind it,

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Speaker 1: you know, and and that's expected. The gift behind social

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Speaker 1: media that I've realized a long time ago is it's access.

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Speaker 1: You know, today's star in today's celebrity. Um, you're you're big,

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Speaker 1: and you become bigger when your fans feel like they

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Speaker 1: see behind the closed door. You know, there was a

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Speaker 1: there was a time where there was such a mysterious

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Speaker 1: mystique about you know, your stars. You only saw him

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Speaker 1: when it was time to see him. You saw him

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Speaker 1: on a billboard, and you saw him when they did

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Speaker 1: a talk show to promote whatever they had. Outside of that,

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Speaker 1: you didn't see him. That's when the pictures that were

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Speaker 1: taken by these magazines, that's why they were so they

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Speaker 1: were celebrated at the highest level. Oh my god, we

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Speaker 1: just saw camera Cameron Diaz at the coffee shop and

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Speaker 1: she's got a coffee and she's looking at you, and

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Speaker 1: everybody's like, oh my god, look at her doing regular

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Speaker 1: people's stuff. Look at this. Uh you know it was

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Speaker 1: those pictures were so that's what made that business so big.

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Speaker 1: It was who can capture a regular moment of a celebrity?

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Speaker 1: And I think and in our society, we've got to

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Speaker 1: these are people. Social media has allowed these stars to

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Speaker 1: show that there are people. Hence, when you do that,

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Speaker 1: you're following growths because the authenticity behind the person that

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Speaker 1: we're supporting, it's real. Yo, he's brushing his teeth on Snapchat.

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Speaker 1: Oh my god. Did you see the video of Kevin

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Speaker 1: with his kids and they're doing regular stuff. Oh my god,

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Speaker 1: look at Kevin playing with his dog. Do you see it.

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Speaker 1: It's it's showing that you're real. And that's why I

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Speaker 1: embrace it. I don't ever want there to be a disconnect.

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Speaker 1: I feel like, you know, these people have invested in me.

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Speaker 1: You've invested in my life. I've grown because you've grown

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Speaker 1: with me. So I do owe my fans are service

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Speaker 1: I I do. I want you to see I want

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Speaker 1: you to see the normalcy behind who I am. I

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Speaker 1: want you to see that I'm a grounded, real guy.

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Speaker 1: I love hard, I am about my family, and you know,

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Speaker 1: good and bad with problems. You put it out there.

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Speaker 1: You let people go through the problems with you, because

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Speaker 1: when you relate to it, you understand that we're all

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Speaker 1: human and it's one We all handle problems ultimately different,

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Speaker 1: but the same, good, bad, negative, positive. You're human. Social

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Speaker 1: media allows you to show that I like that I

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Speaker 1: can talk to my fans getting the media reaction. I

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Speaker 1: don't just want to take. It shouldn't be a take relationship.

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Speaker 1: It should be a give and take. So those moments

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Speaker 1: where I take ten minutes to do a video just

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Speaker 1: saying I'm so excited about X, Y and Z, I

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Speaker 1: just want to tell you guys to go out put

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Speaker 1: passion behind what you're doing. Have a level of excitement

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Speaker 1: about the way you approach your days. There's people that

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Speaker 1: watch that and go, fuck, yeah, I was I was

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Speaker 1: dragging the day. I didn't feel like doing this, but

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Speaker 1: I just saw Kevin do this little thing from the car.

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Speaker 1: He right There's you would be surprised at the effect

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Speaker 1: that this has on the generation. It really does. Man,

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Speaker 1: some people need to push some people need that motivation.

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Speaker 1: Social media allow me to give it to you, real,

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Speaker 1: raw and in your face every single day. And you

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Speaker 1: know those numbers don't lie. I'm I'm at like a

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Speaker 1: hundred and thirty million people attention to media. Yes, it's me,

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Speaker 1: it's me on there, me every day. Me. It's a

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Speaker 1: job every day. I wake up, good morning, I'm up

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Speaker 1: every day. I stayed true to it. You know, There's

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Speaker 1: been days where I didn't post and I would go

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Speaker 1: check my timeline and people think I'm dead? What the fun? Where?

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Speaker 1: Where's Kevin? Has anything? Like I've honestly checked and people

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Speaker 1: have like a certain did anybody is Kevin? Okay? He

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Speaker 1: hasn't posted anything like you feel. People feel a void.

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Speaker 1: So I make sure that I'm that I'm on it.

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Speaker 1: I'm very adamant about doing it. And that's just a

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Speaker 1: piece of the puzzle. In terms of what you're doing

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Speaker 1: in terms of digital content, talk about the Laugh Out

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Speaker 1: Loud Network, which you know we talked earlier about Heartbeat.

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Speaker 1: You could just be producing TV and film and making

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Speaker 1: some good money off that. What is it about going

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Speaker 1: to digital where monetization could be a little more difficult? Well, it. Uh,

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Speaker 1: it's very difficult. First and foremost. I mean, look, this

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Speaker 1: is a world where a lot of people have attempted

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Speaker 1: to find success and a lot of people have failed. Um,

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Speaker 1: which is which makes it even more intriguing for me.

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Speaker 1: You know, how can I do it correctly? I got

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Speaker 1: to see people crash and burn? What mistakes that they make?

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Speaker 1: What did they do? What didn't they do? Um? I

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Speaker 1: wanted to follow a blueprint that was more artists friendly,

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Speaker 1: I said. Right now, when it comes to laughter, there's

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Speaker 1: no one destination that people have to go that's just

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Speaker 1: for comedy, like multicultural all types of comedy. There's not

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Speaker 1: one hub, I said. I want to create a multi

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Speaker 1: cultural platform where we celebrate comedy. We celebrate uh, you know,

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Speaker 1: from from comedians to content creators to your future writers,

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Speaker 1: your future directors. This is a place where we can

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Speaker 1: go and give opportunities to those people that don't get

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Speaker 1: them right now to go and shoot for the stars.

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Speaker 1: Is it's hard, you know, it's very far. A few

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Speaker 1: and in between people are gonna walk into HBO and

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Speaker 1: get deals at HBO. You know, there's there's a limited

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Speaker 1: access to get there. But when you look at the

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Speaker 1: Internet and you look at what drives the Internet, it's content.

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Speaker 1: So you have these people that are making content on

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Speaker 1: a day to day basis with their phone with a

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Speaker 1: little five D camera and they cut these videos up

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Speaker 1: themselves and they put it up, but it lives and

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Speaker 1: it goes. I said, what if I go get those people?

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Speaker 1: What if we're artists friendly? What if those people can

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Speaker 1: come here and we service them correctly, give them pieces

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Speaker 1: of ownership within the content, but they can grow. What

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Speaker 1: if laugh Allowed becomes a space where we grow with

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Speaker 1: the artists, almost like title. You know what jay Z

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Speaker 1: did his title. It was pretty amazing because he said,

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Speaker 1: everybody's taken from the artists. I want to give I

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Speaker 1: want to give something to the artist. Instantly, that made

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Speaker 1: artists say I want to go over there man, because

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Speaker 1: they're not trying to do what everyone else is doing.

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Speaker 1: People try to wrap all this talent up and they

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Speaker 1: try to own you. I don't want to do that.

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Speaker 1: What if I'm giving a different opportunity and I make it.

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Speaker 1: I make it much more comfortable for these future comedians

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Speaker 1: of tomorrow to come here. But you know what, some

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Speaker 1: people look at what jay Z went through with title,

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Speaker 1: and it's not exactly a smooth road for him. Were

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Speaker 1: so when you look at doing digital content, were you

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Speaker 1: at all intimidated about like, how do we get this right?

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Speaker 1: Jay z is at his sered roll. But no, you're

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Speaker 1: gonna nothing's gonna be perfect. I mean, that's what separates

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Speaker 1: the greats from them that great. You know, it's not

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Speaker 1: going to be easy. You're gonna get some some cobble

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Speaker 1: stone that you gotta go over. It's how you maneuver

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Speaker 1: and how you handle it. You know, you take your

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Speaker 1: punches in the stomach and you learn how to defend

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Speaker 1: after that. Within this, I notice is a crowded space.

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Speaker 1: I know it is the one thing that I have

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Speaker 1: within my digital platform is Kevin hard Kevin Harker is

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Speaker 1: stand in front of it, and I can say I

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Speaker 1: stand behind it. I can say I'm involved. I'm putting

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Speaker 1: a personal stamp on this business. I'm putting a personal

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Speaker 1: stamp on deliver bring some of the best comedy that

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Speaker 1: I feel that you can find on the internet. Why

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Speaker 1: can't I say that? Because right now I sit as

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Speaker 1: the number one comedy star in the world. So I

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Speaker 1: think that I have a little bit of I think

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Speaker 1: I have a background where people are gonna go I

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Speaker 1: believe him. I think people are gonna say, I'm gonna

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Speaker 1: follow him, I'm gonna go on, I'm gonna watch it.

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Speaker 1: But the way that this works is you have to

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Speaker 1: get a partner that believes you. You need somebody to

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Speaker 1: see a vision as clear as you do. John Felt

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Speaker 1: Harmer at lions Gate saw the vision. He said, do

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Speaker 1: you want to do this? I said, I want to

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Speaker 1: run it. Sitt fifty with me. Let me be a

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Speaker 1: real CEO. Let me approve the budgets, let me do this.

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Speaker 1: If anything goes against crazy, we meet and we discuss

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Speaker 1: it as businessmen. Let me show that I'm more than

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Speaker 1: capable of putting a team together, structuring what I feel

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Speaker 1: a digital network should be and should look like, delivering

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Speaker 1: funny daily and not only delivering funny, talking about it, engaging,

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Speaker 1: being authentic behind it. And after I get to a

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Speaker 1: certain point where we're happy, and right now we are.

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Speaker 1: I mean, we have over eight hundred thousand active users

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Speaker 1: on our platform. When we do flip the switch and

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Speaker 1: go subscription, you'll see that those users will be happy

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Speaker 1: because we'll go premium with our content. I'm following a band.

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Speaker 1: I'm following a brand that's been proven. You know what

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Speaker 1: is considered premium, what premium works, what doesn't work, what's

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Speaker 1: quality over quantity? What can I do that can be

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Speaker 1: a clear example for what we can deliver. Having those meetings,

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Speaker 1: having those conversations, getting the understanding I got it now,

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Speaker 1: I'm doing it. Once I do it, and I do

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Speaker 1: it at a high level, you'll see that people will

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Speaker 1: continue to come aboard. And when they do, you'll look

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Speaker 1: up and go, holy sh it. We started off is

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Speaker 1: just a small idea. It's now a big brand, a

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Speaker 1: big business. Kevin Hart sits at the head of it. Well,

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Speaker 1: not only you sit at the head of it. The

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Speaker 1: thing I was amazed by when I looked at laugh

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Speaker 1: At Network is you're on a lot of these shows.

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Speaker 1: You are really putting yourself in it. Is there a

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Speaker 1: risk there though, where people come to associate with you

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Speaker 1: and then when they see people who are not you,

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Speaker 1: you've let them down. Well you have to you have

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Speaker 1: to learn balance. You know, right now, you don't see

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Speaker 1: me on TV. I'm not on the TV show. I

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Speaker 1: don't have a TV show. I haven't had one for

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Speaker 1: years outside of Hub's Hollywood when that was on I

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Speaker 1: haven't done TV, but what you're able to do on

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Speaker 1: the Internet is is do different content, but be real

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Speaker 1: within the content. You know, I keep I keep pushing authenticity.

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Speaker 1: A talk show with Kevin Hart is an amazing talk show.

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Speaker 1: Coldest Balls. I mean, we didn't describe what Coldest Balls is.

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Speaker 1: Just nobody thought I was talking about my balls. Good y'alls. Sorry, Uh,

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Speaker 1: Coldest Balls is a talk show that was created for me,

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Speaker 1: Um and whoever it is that's my guests to do

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Speaker 1: an interview while sitting in a cold tub. Um, the

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Speaker 1: whole interview with us in the cold tub, and I

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Speaker 1: get to I get to ask questions that nobody else

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Speaker 1: would ask. Its center around me and athletes and the show.

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Speaker 1: We did it, and we just wanted to do it.

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Speaker 1: Where we did six, We do six, and we got

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Speaker 1: some people that we know will want to watch. But

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Speaker 1: I wanted to see the response Um overall. I mean

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Speaker 1: they probably had like two hundred million views between the six.

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Speaker 1: We beat television, you know, within our viewership and within

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Speaker 1: the numbers. And what I got to see was there's

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Speaker 1: a want to see me and these other entertainers. There's

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Speaker 1: a want to see Kevin have a conversation. So this

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Speaker 1: is going to act as premium content for us because

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Speaker 1: we've done a test. So now let's go out and

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Speaker 1: will roll out the red carpet. Let's throw a real

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Speaker 1: budget behind it. We do twelve. Now on those twelve

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Speaker 1: the guests get bigger, but the guests not just get bigger,

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Speaker 1: the conversation gets better. And then I now have a

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Speaker 1: real form of a talk show that's only available on

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Speaker 1: my platform. So the things that people want to see,

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Speaker 1: I have held out from doing it so I can

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Speaker 1: make it available where I ultimately want you to go.

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Speaker 1: So when you say Kevin doing all these things is

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Speaker 1: at a risk, not really, because you can't see me

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Speaker 1: anywhere else. The movie business is separate from what this is.

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Speaker 1: Kevin having fun and putting on makeup and prosthetics, being

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Speaker 1: an old man driving a lift car for a day.

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Speaker 1: You're not gonna get bored of that. You're not gonna that.

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Speaker 1: You're not gonna go that's too much. It's funny, filler content.

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Speaker 1: You're gonna go look at Kevin stupid as in the

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Speaker 1: car talking to these people. It's things that I can

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Speaker 1: do to drive traffic. And once I get you there,

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Speaker 1: you now see that there's so much stuff and you

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Speaker 1: fall in love with the world of laugh Out Lot

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Speaker 1: that we created. But I have to be the reason

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Speaker 1: you come. After you came and you saw, now I

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Speaker 1: feel like I've conquered. I need to keep you there.

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Speaker 1: Getting you there is one thing keeping you there is

427
00:22:32,160 --> 00:22:35,719
Speaker 1: another Kevin harton my content. Just get you there. The

428
00:22:35,760 --> 00:22:37,760
Speaker 1: things that you'll see outside of it, that's what's going

429
00:22:37,800 --> 00:22:39,760
Speaker 1: to keep you there. So I don't I don't think

430
00:22:39,760 --> 00:22:42,359
Speaker 1: it's that much of a risk for me. Um. You know,

431
00:22:42,480 --> 00:22:45,240
Speaker 1: I make sure that it's not overdone. I'll make sure

432
00:22:45,240 --> 00:22:47,160
Speaker 1: it's done correctly, and the pieces that I do decide

433
00:22:47,160 --> 00:22:49,880
Speaker 1: to do it all quality. It's interesting here you talk

434
00:22:49,920 --> 00:22:52,400
Speaker 1: about you know where you want to be versus where

435
00:22:52,400 --> 00:22:54,960
Speaker 1: you don't. He just kind of staying off TV. I

436
00:22:55,000 --> 00:22:58,159
Speaker 1: just saw you on Instagram this morning with serious xm

437
00:22:58,240 --> 00:23:04,720
Speaker 1: CEO Scott Greenstein recusally taking satellite radio series. Why they're um,

438
00:23:04,800 --> 00:23:08,920
Speaker 1: why not? You know? It's something else that exists, Uh,

439
00:23:09,119 --> 00:23:11,280
Speaker 1: something else that I can have my hand in. You know,

440
00:23:11,760 --> 00:23:15,000
Speaker 1: how do I how do I service each engine? You know?

441
00:23:15,440 --> 00:23:17,919
Speaker 1: How how can I put the pieces to this puzzle

442
00:23:17,960 --> 00:23:20,040
Speaker 1: together and make that circle go round and round. Is

443
00:23:20,080 --> 00:23:22,879
Speaker 1: there any delution risk where you're spreading yourself in so

444
00:23:22,920 --> 00:23:26,800
Speaker 1: many different directions, you exhaust yourself, you exhaust the content.

445
00:23:26,880 --> 00:23:30,600
Speaker 1: Any risk there? Now? Do it all? I don't understand

446
00:23:31,000 --> 00:23:35,840
Speaker 1: why people work hard to get comfortable. Do it all?

447
00:23:35,840 --> 00:23:41,000
Speaker 1: Why not? Man? Listen? Howard Stern makes eight to ninety

448
00:23:41,040 --> 00:23:45,439
Speaker 1: million dollars a year on the radio. Ninety million dollars

449
00:23:45,480 --> 00:23:49,399
Speaker 1: a year. Howard Stern is in net radio booth for

450
00:23:49,480 --> 00:23:54,840
Speaker 1: an hour and a half out the day. Hour and

451
00:23:55,000 --> 00:23:59,840
Speaker 1: a half Howard Stern comes in the booth, does his interview,

452
00:24:00,160 --> 00:24:03,359
Speaker 1: puts his code on, grabs a coffee, gets in the elevator,

453
00:24:03,440 --> 00:24:10,600
Speaker 1: says goodbye. Five days a week, ninety million dollars on

454
00:24:10,800 --> 00:24:15,120
Speaker 1: the radio. Do you people do not understand these numbers.

455
00:24:15,400 --> 00:24:20,119
Speaker 1: I can't look at that and go I want some

456
00:24:20,200 --> 00:24:24,760
Speaker 1: of that. I can't. I can't say I have a talent.

457
00:24:24,920 --> 00:24:28,639
Speaker 1: I have a voice. I also am able to open

458
00:24:28,720 --> 00:24:32,719
Speaker 1: up so many different doors because of how maneuver some

459
00:24:32,720 --> 00:24:36,360
Speaker 1: some entertainers do it, some don't. I just I will

460
00:24:36,400 --> 00:24:40,280
Speaker 1: be a fool to not go and have a serious

461
00:24:40,480 --> 00:24:43,400
Speaker 1: channel within the conversation that I can have, because they

462
00:24:43,400 --> 00:24:45,520
Speaker 1: have to be different conversations with me at the level

463
00:24:45,560 --> 00:24:48,240
Speaker 1: I am. So my conversation with Scott is I don't

464
00:24:48,280 --> 00:24:51,399
Speaker 1: want to show, I want to channel. I want ownership

465
00:24:51,480 --> 00:24:54,440
Speaker 1: within the channel. If you give me that, you get

466
00:24:54,440 --> 00:24:58,080
Speaker 1: a hundred percent of me bringing you more people, so

467
00:24:58,200 --> 00:25:02,480
Speaker 1: you ultimately get more subscribe bibers. Within that level of ownership,

468
00:25:02,640 --> 00:25:05,560
Speaker 1: I'm going to bring the advertisers. I'm gonna bring other

469
00:25:05,600 --> 00:25:09,120
Speaker 1: people here that give you a different bang. Because now

470
00:25:09,200 --> 00:25:11,480
Speaker 1: you have a Kevin Hart. You have a Kevin Hart

471
00:25:11,520 --> 00:25:14,520
Speaker 1: ran channel where Kevin Hart actually has a show. So

472
00:25:14,640 --> 00:25:17,719
Speaker 1: having that that makes you look better because now you've

473
00:25:17,720 --> 00:25:20,600
Speaker 1: got big stars coming too serious. It makes you look

474
00:25:20,640 --> 00:25:22,479
Speaker 1: like you're doing things like you switching it up. More

475
00:25:22,520 --> 00:25:25,639
Speaker 1: other stars may come because of me coming here. You

476
00:25:25,760 --> 00:25:28,560
Speaker 1: having that knowledge and understanding. Give me what I want,

477
00:25:28,920 --> 00:25:30,760
Speaker 1: and I'm gonna give you what you want to return,

478
00:25:30,840 --> 00:25:33,680
Speaker 1: which is success. Now think about it. If my radio

479
00:25:33,760 --> 00:25:36,320
Speaker 1: show does grow and does get big, how do I

480
00:25:36,359 --> 00:25:39,840
Speaker 1: promote my tour? I do it to social media. I

481
00:25:39,840 --> 00:25:42,120
Speaker 1: can do it on my show. I don't have a

482
00:25:42,160 --> 00:25:44,960
Speaker 1: budget that I go out and and spend on X,

483
00:25:45,080 --> 00:25:48,360
Speaker 1: Y and Z. I am new generation promotion, I am

484
00:25:48,400 --> 00:25:53,119
Speaker 1: my marketing. Holy shit, I got a movie coming out. Uh,

485
00:25:53,160 --> 00:25:55,720
Speaker 1: I can now have a studio go through new generation

486
00:25:55,800 --> 00:26:00,000
Speaker 1: promotion to buy time on laugh Out Lives. Serious chance.

487
00:26:00,000 --> 00:26:03,120
Speaker 1: You know, you can run your promo, you can run commercials.

488
00:26:03,200 --> 00:26:06,679
Speaker 1: Holy shit, Kevin is just taking things and passing it

489
00:26:06,720 --> 00:26:12,240
Speaker 1: to himself professionally. It's it's it's a it's a thing

490
00:26:12,280 --> 00:26:14,119
Speaker 1: that you have. When you get it, you get it.

491
00:26:14,200 --> 00:26:18,200
Speaker 1: For example, I went out and I bought stages. Okay,

492
00:26:19,520 --> 00:26:22,320
Speaker 1: I know that. Within laugh Aloud, I said, we're gonna

493
00:26:22,359 --> 00:26:25,159
Speaker 1: be doing this content. I said, we go out. We

494
00:26:25,280 --> 00:26:29,600
Speaker 1: always renting from these different studios, you know, Milk Studios,

495
00:26:29,720 --> 00:26:34,520
Speaker 1: Hollywood Studios, whatever. But the budget within renting this space

496
00:26:34,960 --> 00:26:37,320
Speaker 1: becomes a large number when you look up, if you

497
00:26:37,359 --> 00:26:39,280
Speaker 1: go and look at your year, how much of you

498
00:26:39,359 --> 00:26:42,200
Speaker 1: spending running X, Y and Z. That's a lot, Kevin,

499
00:26:42,520 --> 00:26:45,880
Speaker 1: So why not why not look for stages? So this

500
00:26:45,920 --> 00:26:48,480
Speaker 1: way we built whatever the sets are, we own them.

501
00:26:48,640 --> 00:26:53,000
Speaker 1: They're interchangeable, and we can just keep keep things in

502
00:26:53,040 --> 00:26:55,840
Speaker 1: this environment. Can we find them? We can go look

503
00:26:56,280 --> 00:27:00,320
Speaker 1: found two stages. Let's remodel the stages and I don't

504
00:27:00,240 --> 00:27:03,200
Speaker 1: know stages. I have a budget here on laugh out Loud.

505
00:27:03,520 --> 00:27:05,439
Speaker 1: Laugh Out Lout can do that and pay for it.

506
00:27:05,480 --> 00:27:07,920
Speaker 1: But then I'll take the money back from the work

507
00:27:07,960 --> 00:27:09,639
Speaker 1: that we're doing and get it back to laugh all

508
00:27:09,640 --> 00:27:12,119
Speaker 1: loud they recoup. But now all of that talent that

509
00:27:12,160 --> 00:27:16,000
Speaker 1: I'm finding go to my stages, Guys, I got stages

510
00:27:16,040 --> 00:27:18,120
Speaker 1: and everything set up for you to go. I don't

511
00:27:18,119 --> 00:27:21,280
Speaker 1: have the service other people to do what I'm doing.

512
00:27:21,320 --> 00:27:25,840
Speaker 1: I'm servicing myself. So in return, this stage is now

513
00:27:26,280 --> 00:27:31,160
Speaker 1: a real, real, real, real positive, positive positive investment because

514
00:27:31,240 --> 00:27:34,160
Speaker 1: guess what. As laugh Out allow grows, the stage continues

515
00:27:34,240 --> 00:27:37,280
Speaker 1: to grow. Now everybody finds out about the stage, guess

516
00:27:37,280 --> 00:27:38,680
Speaker 1: what people want to go and shoot. If you're in

517
00:27:38,680 --> 00:27:40,880
Speaker 1: the valley now, Kevin Hart has a stage right there, guys,

518
00:27:40,920 --> 00:27:42,840
Speaker 1: let's see if we can access to use Kevin stage.

519
00:27:43,080 --> 00:27:45,959
Speaker 1: Now people end up paying for my stage because you're

520
00:27:45,960 --> 00:27:48,040
Speaker 1: gonna rent it from me. How do you rent it?

521
00:27:48,080 --> 00:27:49,920
Speaker 1: You got shipped to do, you got photo shoots, you

522
00:27:49,960 --> 00:27:52,199
Speaker 1: got other stuff. You got it all here unless you

523
00:27:52,200 --> 00:27:54,280
Speaker 1: guys gonna go drive all the way to Hollywood if

524
00:27:54,320 --> 00:27:56,560
Speaker 1: you don't want to go right here in the valley, man,

525
00:27:56,600 --> 00:27:59,960
Speaker 1: that makes sense, unless you use Kevin sage. Even lying

526
00:28:00,119 --> 00:28:02,480
Speaker 1: gate now knowing that I have a stage lions Gate

527
00:28:02,520 --> 00:28:05,199
Speaker 1: now would do business at the stage. Hey, guys, we

528
00:28:05,240 --> 00:28:07,160
Speaker 1: can do this and we can do that. It's now

529
00:28:07,240 --> 00:28:11,159
Speaker 1: another business, it's now something else once again, that's feeding

530
00:28:11,200 --> 00:28:16,360
Speaker 1: the other engines. Everything has to hand it's it has

531
00:28:16,359 --> 00:28:19,640
Speaker 1: to hand something to something. That's the circle that I'm

532
00:28:19,640 --> 00:28:22,080
Speaker 1: talking about. When I look at Tyler Perry and I

533
00:28:22,119 --> 00:28:25,920
Speaker 1: have these conversations with Tyler Perry, I'm blown away by

534
00:28:26,000 --> 00:28:30,600
Speaker 1: what this man's vision is. Tyler Perry took land and

535
00:28:30,680 --> 00:28:34,680
Speaker 1: built the stage on the land, and Atlanta is the biggest,

536
00:28:35,040 --> 00:28:38,440
Speaker 1: the biggest attraction to doing any movies. They gotta go

537
00:28:38,520 --> 00:28:41,600
Speaker 1: to Tyler Perry. If you're a studio, how do you

538
00:28:41,920 --> 00:28:43,880
Speaker 1: as the as the head of the studio. You can

539
00:28:43,920 --> 00:28:47,080
Speaker 1: only laugh at the fact that you're now shooting on

540
00:28:47,280 --> 00:28:51,600
Speaker 1: Tyler perry stages. Mcdea, he got stayed. You gotta go

541
00:28:51,840 --> 00:28:56,000
Speaker 1: shoot on his stages. That that blows me. I'm like

542
00:28:56,280 --> 00:28:59,520
Speaker 1: the fact that they did Black Panther on Tyler Perry

543
00:28:59,680 --> 00:29:02,760
Speaker 1: stay age. You had to rent that ship from Tyler.

544
00:29:02,920 --> 00:29:07,000
Speaker 1: I can only laugh at that level of success. How

545
00:29:07,040 --> 00:29:11,280
Speaker 1: do I do that? Tyler? Tell me what you did? How?

546
00:29:11,800 --> 00:29:16,000
Speaker 1: I want to know how? Why? Why not? How did

547
00:29:16,040 --> 00:29:18,520
Speaker 1: you do it. As soon as he told me, I'm

548
00:29:18,560 --> 00:29:20,560
Speaker 1: going to go do it. I would be a fool

549
00:29:20,600 --> 00:29:24,040
Speaker 1: not to. How do I make real opportunities? How do

550
00:29:24,120 --> 00:29:26,800
Speaker 1: I put myself in a position to give this younger

551
00:29:26,840 --> 00:29:30,720
Speaker 1: generation which I didn't have. I got here. Took me

552
00:29:30,800 --> 00:29:33,200
Speaker 1: eighteen years, but I got here. I can make it

553
00:29:33,240 --> 00:29:35,680
Speaker 1: easier for those that aren't going to have the same opportunities,

554
00:29:36,240 --> 00:29:39,680
Speaker 1: which which leads to one last question. I hear you

555
00:29:39,760 --> 00:29:43,560
Speaker 1: talking about Tyler Perry, Howard Stern. Do is there anyone

556
00:29:43,640 --> 00:29:46,440
Speaker 1: mobile out there who gave you a piece of advice

557
00:29:46,560 --> 00:29:49,280
Speaker 1: that is just sort of your true north, the thing

558
00:29:49,320 --> 00:29:52,280
Speaker 1: that guides you as you build this empire. The biggest

559
00:29:52,280 --> 00:29:55,880
Speaker 1: piece of advice came from, uh, not a mogul, but

560
00:29:56,000 --> 00:30:00,520
Speaker 1: my mother. My mother's advice was, you can be great

561
00:30:00,600 --> 00:30:04,840
Speaker 1: or you cannot be great. Sounds so simple, but so

562
00:30:05,000 --> 00:30:07,720
Speaker 1: much under that you can be great or you cannot

563
00:30:07,720 --> 00:30:10,680
Speaker 1: be great? Do you do things to do it half ass?

564
00:30:10,800 --> 00:30:13,120
Speaker 1: Do you do it to go a hundred percent? This

565
00:30:13,240 --> 00:30:15,600
Speaker 1: came when I was swimming and I was going to

566
00:30:15,600 --> 00:30:19,320
Speaker 1: practice every day, and I half asked, everything is swimming?

567
00:30:19,920 --> 00:30:23,840
Speaker 1: Everything I was. I was fine with being last. Then

568
00:30:23,920 --> 00:30:25,680
Speaker 1: want to do it? And then I got to the

569
00:30:25,720 --> 00:30:30,120
Speaker 1: swim meets and all these other kids were amazing kids,

570
00:30:30,120 --> 00:30:33,640
Speaker 1: getting awards left and right. I'm the kid with no award.

571
00:30:33,640 --> 00:30:39,760
Speaker 1: I'm sitting there with a goddamn participant ribbon and and

572
00:30:40,480 --> 00:30:44,400
Speaker 1: my mom we're in the car because we didn't have

573
00:30:44,400 --> 00:30:48,120
Speaker 1: a car, so we had a car pool, and she

574
00:30:48,120 --> 00:30:51,000
Speaker 1: she says to me, you like your ribbon, and I

575
00:30:51,080 --> 00:30:55,960
Speaker 1: was like yeah, and I I look over at Doug,

576
00:30:56,680 --> 00:31:01,720
Speaker 1: and Doug had trophies. Doug has so many goddamn trophies

577
00:31:02,800 --> 00:31:04,239
Speaker 1: and he was my friends. So we tried to make

578
00:31:04,240 --> 00:31:06,560
Speaker 1: me feel better. He's like the ribbon is nice, like

579
00:31:06,600 --> 00:31:11,840
Speaker 1: he's just trying to be and my mom just was like,

580
00:31:11,920 --> 00:31:15,960
Speaker 1: next year, maybe you get another ribbon, and that's when

581
00:31:15,960 --> 00:31:19,480
Speaker 1: they clipped. I was like, I want trophies. I want

582
00:31:19,480 --> 00:31:24,320
Speaker 1: to fucking trophies, man. So that mindset from that day

583
00:31:24,360 --> 00:31:27,440
Speaker 1: on was the one that I had. It's I don't

584
00:31:27,480 --> 00:31:31,560
Speaker 1: do things to not get the trophy. I want the trophy,

585
00:31:31,800 --> 00:31:37,360
Speaker 1: the trophy and entertainment. It's success, its ownership, it's a brand.

586
00:31:38,160 --> 00:31:42,080
Speaker 1: These other actors and entertainers are fine and comfortable with

587
00:31:42,200 --> 00:31:46,040
Speaker 1: being worked for hire. I'm not comfortable with that. I'm

588
00:31:46,080 --> 00:31:49,800
Speaker 1: not comfortable with doing movies when they feel like it's

589
00:31:49,800 --> 00:31:52,880
Speaker 1: a good idea for me to do. I'm not comfortable

590
00:31:52,960 --> 00:31:56,440
Speaker 1: knowing that these things are being created and developed by

591
00:31:56,480 --> 00:31:59,360
Speaker 1: people that are hungry, that know that if I do,

592
00:31:59,760 --> 00:32:02,680
Speaker 1: if I do twenty scripts, I'm gonna sell for you.

593
00:32:02,760 --> 00:32:04,960
Speaker 1: Got writers that think like that. I'm gonna right ten,

594
00:32:05,240 --> 00:32:07,880
Speaker 1: hopefully I sell one. But they're hungry. How do I

595
00:32:07,920 --> 00:32:10,440
Speaker 1: find all those hungry people and put them underneath my umbrella?

596
00:32:10,960 --> 00:32:13,200
Speaker 1: I just hired John Chang. I think John is Are

597
00:32:13,200 --> 00:32:17,120
Speaker 1: you here? John? Are you here? John shot? So if

598
00:32:17,120 --> 00:32:18,800
Speaker 1: he is, he probably okay, he's over the back. I

599
00:32:18,880 --> 00:32:22,480
Speaker 1: just hired John Chang to come over and uh be

600
00:32:22,600 --> 00:32:26,000
Speaker 1: my head of development for film and TV right now

601
00:32:26,120 --> 00:32:29,040
Speaker 1: Heartbeat Productions. And I had a conversation with John and

602
00:32:29,080 --> 00:32:32,320
Speaker 1: I said, Dude, I know you can go anywhere you want.

603
00:32:33,000 --> 00:32:37,160
Speaker 1: I know that people know what you're capable of, they

604
00:32:37,160 --> 00:32:40,120
Speaker 1: know the work that you had put in. I want

605
00:32:40,120 --> 00:32:45,840
Speaker 1: you to come and start over, and here's why, because

606
00:32:45,840 --> 00:32:48,920
Speaker 1: I'm gonna be with you. I'm gonna be by your side,

607
00:32:49,440 --> 00:32:51,960
Speaker 1: and I'm gonna help you get the things that you

608
00:32:52,000 --> 00:32:55,120
Speaker 1: want to get done. But you will be solely responsible

609
00:32:55,160 --> 00:32:58,480
Speaker 1: for coming believing in the vision and taking Heartbeat Production

610
00:32:59,000 --> 00:33:06,360
Speaker 1: from step one to step whatever. You would be responsible

611
00:33:06,840 --> 00:33:09,800
Speaker 1: for standing by my side, and I will not let

612
00:33:09,840 --> 00:33:13,360
Speaker 1: you down. I will invest in you to simply invest

613
00:33:13,400 --> 00:33:17,440
Speaker 1: in my dream and vision. He said, I'm in. I

614
00:33:17,560 --> 00:33:20,840
Speaker 1: do the work. I don't need nothing else. What you

615
00:33:20,960 --> 00:33:23,760
Speaker 1: just told me sold me. I'm sold on your vision.

616
00:33:24,440 --> 00:33:28,320
Speaker 1: Me and John have been in this office every goddamn

617
00:33:28,400 --> 00:33:33,760
Speaker 1: day vetting out our plan to take over Hollywood. And

618
00:33:33,800 --> 00:33:37,680
Speaker 1: it sounds so crazy. It sounds so crazy. But if

619
00:33:37,720 --> 00:33:40,560
Speaker 1: you don't have that, if you don't have the mentality

620
00:33:40,600 --> 00:33:44,680
Speaker 1: of takeover, do everything, you're not gonna do nothing. I

621
00:33:44,720 --> 00:33:48,680
Speaker 1: align myself with somebody that had the same vision that

622
00:33:48,800 --> 00:33:54,040
Speaker 1: grasps my dream, and I'm telling you people, mark my words.

623
00:33:54,920 --> 00:33:57,480
Speaker 1: Within this year, you're going to see so much activity

624
00:33:57,480 --> 00:34:02,800
Speaker 1: from Heartbeat Productions. Within two years, Heartbeat Productions will live

625
00:34:02,880 --> 00:34:06,480
Speaker 1: with or without Kevin Hart. Heartbeat Productions will be producing

626
00:34:06,520 --> 00:34:09,799
Speaker 1: movies that are being done all over Hollywood, with or

627
00:34:09,840 --> 00:34:11,920
Speaker 1: without me, because I got a team of people that

628
00:34:12,040 --> 00:34:14,680
Speaker 1: understand that that's our goal. Our goal is to not

629
00:34:14,800 --> 00:34:17,960
Speaker 1: lean on the back of the star to create opportunities

630
00:34:18,000 --> 00:34:20,440
Speaker 1: for the other stars. We're gonna be a hub that

631
00:34:20,480 --> 00:34:22,359
Speaker 1: people want to come and that they want to deal

632
00:34:22,400 --> 00:34:24,759
Speaker 1: with because of who stands in front of it. Now,

633
00:34:26,239 --> 00:34:30,760
Speaker 1: mark my words, laugh Aloud will be a major force

634
00:34:30,880 --> 00:34:34,880
Speaker 1: within this digital space. It's been two years, eight hundred

635
00:34:34,880 --> 00:34:38,800
Speaker 1: thousand users actively on my app. You give me five years.

636
00:34:39,480 --> 00:34:41,960
Speaker 1: You watch were laugh out Loud is. You watch the

637
00:34:42,040 --> 00:34:47,640
Speaker 1: conversation behind this digital platform. You watch how the multicultural

638
00:34:47,719 --> 00:34:51,560
Speaker 1: aspect becomes a real one. You watch how I find

639
00:34:51,560 --> 00:34:57,719
Speaker 1: a discover comedians globally Indonesia, Asia, Australia, and I bring

640
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Speaker 1: them on this platform and be celebrated. You watch the

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Speaker 1: reaction that that has. You watch the growth that we

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Speaker 1: have festivals, laugh Allow comedy festivals. Simply creating opportunities and

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Speaker 1: using my stardom to make other stars. I don't want

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Speaker 1: to do it by myself. I want to see other

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Speaker 1: people make it too. That's what I'm about. You're not

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Speaker 1: gonna lose when people see your heart and understand the

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Speaker 1: real drive behind your business for people. I'm a people person.

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Speaker 1: Some make people win. That's why Kevin Hardys thank you. Kevin,

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Speaker 1: appreciate you coming out today. We're really impressive what you've

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Speaker 1: done so far can't wait to see what's next. Thank you.

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Speaker 1: Well that's all for this week's edition of Strictly Business.

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Speaker 1: Tune in next week when I sit down with Marvel's

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Speaker 1: Mindy Hamilton's senior VP of Global Partnerships, as she talks

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Speaker 1: about the marketing muscle behind huge films like Black Panther

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Speaker 1: and the upcoming Avengers Infinity War