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Speaker 2: All right.
Speaker 3: Welcome back a Lisia Atlanta edition. This is a very special,
Speaker 3: very special episode for us. We enjoyed our time in Atlanta,
Speaker 3: and we gotta we got a legend, Atlanta legend and a.
Speaker 2: DC legend sure for sure.
Speaker 3: So before we start, we gotta we gotta give a
Speaker 3: shout out to our partners at United Masters.
Speaker 2: Yeah rocking right now, Yeah, yeah, for sure.
Speaker 3: Shout out to Dave John and Ernest and the commissioner
Speaker 3: Steve Stouts for sure.
Speaker 2: Yeah. I remember Steve South on the back of American
Speaker 2: Airlines flight on the way to the Soul Train Awards,
Speaker 2: the one that Biggie died the party of the Vibe Party.
Speaker 2: He said, I'll never forget. He was on the back
Speaker 2: of the plane and he had like three seats. This
Speaker 2: was not first class, and he had like notes everywhere
Speaker 2: and he was just plotting. I'm like, what you about
Speaker 2: to do? He's like taking the world. Shout out to them.
Speaker 3: So, yeah, they they're big fans of the other podcasts,
Speaker 3: and we met with them and they wanted to, you know,
Speaker 3: form form some kind of alliance with us, so we
Speaker 3: we decided to do that. And so this this is
Speaker 3: be the first episode trial run. So we're gonna we're
Speaker 3: gonna release a bonus content, well not even bonus content,
Speaker 3: it's it's their own content on their channel. That will
Speaker 3: be some clips, uh dedicated to the music industry. So
Speaker 3: check out their YouTube. And then the full the full
Speaker 3: length version of the podcast will be on Earn Alesia,
Speaker 3: so yeah, shout out to the folks.
Speaker 2: And Instagram too, they're gonna have the content on the
Speaker 2: Instagram and yeah, yeah, collaboratory posts. I appreciate that.
Speaker 4: Collaboration is better than competition for sure.
Speaker 3: But then the last thing before we get started is
Speaker 3: that we got our workshop series that we're launching, and
Speaker 3: that's gonna be once a month in New York City.
Speaker 3: So we bring on guests from like all different areas
Speaker 3: of real estate and law and ALSOFF and people get
Speaker 3: educated on the podcast, but it's they they want even
Speaker 3: more education. So this is gonna be opportunity for people
Speaker 3: to actually meet these people in person and ask them
Speaker 3: questions and kind of like like a mini seminar in
Speaker 3: the sense. So it's gonna be in person in New
Speaker 3: York City, but it's also going to be live stream,
Speaker 3: so anybody in the world, all over the world, you
Speaker 3: can check it out. So that's only events have also,
Speaker 3: So all right, so now thank you, so yeah, so
Speaker 3: we have Kenny burn so first and almost thank you
Speaker 3: for rocking with us.
Speaker 2: Thank you for coming. I appreciate it. Yeah, So Curator
Speaker 2: of Culture. Is that a good title for you? Hey?
Speaker 2: You know, I take it. Yeah, I like it. Man.
Speaker 5: When I when I when I think of your career
Speaker 5: and it's an extensive one, I'm like lifestyle coach, not
Speaker 5: not lifestyle coach, lifestyle specialists, but even more so a
Speaker 5: curator of culture.
Speaker 2: Yeah, I mean I like to you know, the word
Speaker 2: curate is a very sensitive word, you know what I'm saying.
Speaker 2: I actually had a conversation with one of my mentees
Speaker 2: the other day. He was like, yo, I curated this event.
Speaker 2: He was like, uh, Kanye West is Sunday service at
Speaker 2: new Birth And I'm like, wait, wait, wait, you can't
Speaker 2: say it. You curated that, Like you know what I'm saying,
Speaker 2: Like you got to say, like you help. It's some
Speaker 2: people there. You brought a couple, I did the lights. Yeah.
Speaker 2: So I but curate is accurate when it comes to me.
Speaker 2: I've been a part of a lot of pivotal points
Speaker 2: and in him pop history, and yeah, I kind of
Speaker 2: like just carved my own way out. So yeah, I'll
Speaker 2: take that curator all day. All right? All right?
Speaker 3: Cool? So yeah, so we gonna turn right into We're
Speaker 3: gonna start with the music. But because you're a renaissance man,
Speaker 3: you do a little bit of everything. But we're gonna
Speaker 3: talk about the music business first. So all right, how
Speaker 3: did you get started in the music business because you're
Speaker 3: from DC originally. Yeah, then you come to Atlanta yep.
Speaker 2: Nick ninety two. My cousin was like, Yo, you gotta
Speaker 2: go to Freaka, Like what the fuck is the freaking
Speaker 2: yeah freak niggas like it was the biggest black college
Speaker 2: historically black college, like spring break, it happened in Atlanta
Speaker 2: and got locked up. My senior year in high school,
Speaker 2: was a basketball star and then look hit the table
Speaker 2: picky rings, you know, but I basically, you know, I
Speaker 2: was in trouble, so I couldn't really leave. He left
Speaker 2: to go to Morehouse in that spring. He was like, Yo,
Speaker 2: you gotta come down here and check this out. Like
Speaker 2: I promise you you've never seen nothing like this. I
Speaker 2: was like, my po let's me come cool, got you know,
Speaker 2: my paper straight came down and I was just you know,
Speaker 2: back then, there was no social media, so it wasn't
Speaker 2: like you could see, you know, what was happening on
Speaker 2: the way, or that it existed prior in certain posts.
Speaker 2: You know, you couldn't see literally go participate to experience it.
Speaker 2: And when I experienced them as black people like me
Speaker 2: from all over the world, and you're like, wait, I
Speaker 2: love this. And at this time, you know, you got
Speaker 2: a different world on TV, you got the Cosby Show,
Speaker 2: like the whole conscious black excellence was like permeating out
Speaker 2: of this world public enemy on all your clothes, like
Speaker 2: you were conscious. And so the time I was like,
Speaker 2: all right, I need to figure out my situation to
Speaker 2: move back. And then that fall we work some things
Speaker 2: out and I was blessed to come back. I attended
Speaker 2: Morris Brown College. I only went for a semester because
Speaker 2: in six months I became the number one party promoter
Speaker 2: out this My cousin had set me up like I
Speaker 2: was scar face. So when I came, like my cousin
Speaker 2: getting out of gyms coming when I got there, honestly.
Speaker 2: And then so Shakir Stewart got arrested dead was one
Speaker 2: of the first people I met here. He signed g
Speaker 2: Z and Rick Ross and was big at death jam
Speaker 2: actually might have was about to be president before j
Speaker 2: or something like that. Anyway, so he was one of
Speaker 2: the first people I met, and we just tore the
Speaker 2: au c up. We brought everybody who's anybody in the
Speaker 2: iconic atmosphere of hip hop. Now. Jay z I promoted
Speaker 2: the Reasonable DOWB album you know, but basically brought them
Speaker 2: here first when he had twenty two twos. This was
Speaker 2: like pretty reasonable doubt bought the Big Mac promo tour
Speaker 2: that puff did you know what I'm saying. People don't
Speaker 2: know children children Big Mac, so buff was a marketing guy, right,
Speaker 2: you know what I'm saying, Like that, his whole thing
Speaker 2: was creative before he was a producer all he was
Speaker 2: like a really intuitive guy. And he came up with
Speaker 2: this McDonald's idea with this mix tape or tape rather
Speaker 2: in a McDonald's box, and it was called Big Mac
Speaker 2: for Biggie and Craig Mac. Craig Mac ironically was the superstar. Yeah,
Speaker 2: he was a big back then. Yeah, Flavor it was
Speaker 2: on fire and everywhere supposed to dude party and bullshit
Speaker 2: is okay, I Yeah, that's not Favor. It was different.
Speaker 2: So we were the first to do it. We had
Speaker 2: the Chronic tour when I was twenty years old. We
Speaker 2: paid for the Chronic tour to come to the Omni
Speaker 2: which is now State Farm Arena here in Atlanta. He
Speaker 2: got locked up so he never could do the show,
Speaker 2: so kept but we were on that level like hustle,
Speaker 2: like we got here. Oh your niggas ain't doing shit.
Speaker 2: Oh the Atlanta motherfuckers, don't fuck with the school motherfuckers.
Speaker 2: Oh we're gonna bridge that because we had all the
Speaker 2: you know, we used to sell on drugs, so all
Speaker 2: the dope boys knew every you know, you knew you
Speaker 2: know what I'm saying, So we connected and we were
Speaker 2: the first like school dudes to really be accepted and
Speaker 2: breaks by the city. Like Shanty Doss called me the
Speaker 2: first time she won the stage and my Friday night
Speaker 2: was called funk Clinic to bring outcast like so it
Speaker 2: was just like a you're in the middle of like
Speaker 2: this amazing era of hip hop coming. You're not even hip,
Speaker 2: you know what I'm saying, just doing what you do.
Speaker 2: But it was fun. Man. Was there a name for
Speaker 2: the promotion that you were doing? Yeah, twenty six twenty
Speaker 2: twenty six twenty music was our promotion. Come in it
Speaker 2: and it was a phenomenon. The first appearance Jay z
Speaker 2: Ever had on MTV, he wore twenty six twenty shirt
Speaker 2: when Puffin and would come to the city Twenty's twenty
Speaker 2: gonna be in the Kenny Burns Like we were like this,
Speaker 2: like they used to break in dorms at Clark and
Speaker 2: Spellman and Morehouse. Still in our jerseys, like we used
Speaker 2: to make hockey jerseys basketball. I mean it was a thing.
Speaker 2: So and we would go to every black college and
Speaker 2: do it. So it wasn't like, you know, we create tours.
Speaker 2: We get tour buses and go and pull up be
Speaker 2: staying on top of the tour buses throwing out whatever
Speaker 2: promo we were doing. Like we were the real first
Speaker 2: street team. Big shout to Steve Rifkin, he incorporated it.
Speaker 2: But we were the first real street team. So how
Speaker 2: does that lead to to the music industry. I was
Speaker 2: in a parking lot of one twelve and the world famous.
Speaker 3: One about to say, let's fact, that's a fact.
Speaker 2: So I was in a parking lot and uh, it
Speaker 2: was either David Gates or Claude Austin Dallas, Austin's brother
Speaker 2: rest in peace. He came up to me, He's like, Yo,
Speaker 2: we got this artist named Monica and like word, He's like, yeah,
Speaker 2: I see y'all everywhere. Man, y'all need to help promote
Speaker 2: this joint, and I was like, I bet you know
Speaker 2: what I'm saying, not knowing who she is. I mean,
Speaker 2: you know, I guess we had a song called Don't
Speaker 2: take a Personally had they had tried to put it
Speaker 2: out one time it didn't work. So while I had
Speaker 2: received a street team business, I was in back in
Speaker 2: the one twelve parking lot and I met the guy
Speaker 2: who did the Black Expo, and back in the day,
Speaker 2: the Black Expo like was the thing to break your artist.
Speaker 2: So I got her on the Black XBO. She came back.
Speaker 2: She was fourteen years old. Wow, it's so funny, you said.
Speaker 2: I just saw like a picture of me and her.
Speaker 2: I sent it to you and I need to put
Speaker 2: it up on the thing there. It is crazy though,
Speaker 2: like crazy story. And then after that I was in
Speaker 2: the music business and Claude Austin was, you know, just
Speaker 2: like a mentor, and Dave Gates were like they were
Speaker 2: like mentors, like come on in, like we you know,
Speaker 2: we have a label deal with Rowdy Records through Arista.
Speaker 2: So I was doing my thing, but Monica was like
Speaker 2: it for them because they had spent so much money
Speaker 2: on y'all so stupid, and a couple of other acts
Speaker 2: they had illegal with Jamal I remember that. So they
Speaker 2: weren't winning, you know what I'm saying. And Monica's you know,
Speaker 2: I think she up like two million records, and so
Speaker 2: they were just mantling the thing, and I thought I
Speaker 2: had struck gold. I'm like, I need five hundred thousand
Speaker 2: dollar a year, nigga, what's up? Like we just went God,
Speaker 2: It's like that doesn't happen like that. I'm like, all right,
Speaker 2: well fuck it. Then I had said fuck Dallas and
Speaker 2: the meeting and it got back to Hi Many five
Speaker 2: and I'm like, I only make nineteen thousand dollars an
Speaker 2: hold this shit. I make way more money doing parties.
Speaker 2: But that's how I got in the music business. And
Speaker 2: because of the parties, Clark Kent became my mentor, DJ
Speaker 2: Clark Big Tony Wrong. I called him Tony Rome. He's
Speaker 2: gonna blow me up for saying that. So Tony used
Speaker 2: to like basically take me on the road with him.
Speaker 2: And so with that, he was going to Motown Records.
Speaker 2: Andre Herrel, who's like my father, you know what I'm saying,
Speaker 2: like my big brother father figure. He was going to
Speaker 2: Motown and he had like this talent search, and it
Speaker 2: so happened that the probation ship got weird and the
Speaker 2: police came here to a land looking for me. So
Speaker 2: I had to go back and get my ship straight
Speaker 2: in DC. So I was there, He's like, Yo, Dre's
Speaker 2: coming through. Why don't you do a party for him?
Speaker 2: You know, he loves that ship. He'll fucking get you
Speaker 2: a job, I'm telling you. I was like what he
Speaker 2: was like? Yeah? So I was like, what this nigga? Like, Like,
Speaker 2: I mean, I clearly grew up on New Jack Swing.
Speaker 2: I'm an uptown this after he left uptown it was
Speaker 2: going to take the reins over at Motown. So he's like, Yo,
Speaker 2: he's fucking cool. I was like, I know the music
Speaker 2: I'm talking about. What does he like? Like light skinned women?
Speaker 2: And I was like, all right, he pull up light
Speaker 2: skinned girl fucking Don harry On and he was like, Yo, nigga,
Speaker 2: what the fuck did you?
Speaker 4: Nigga?
Speaker 2: That was good? And so at the time, Juwan Howard,
Speaker 2: Chris Webber, and Rashid Wallas were all playing for the Bullets,
Speaker 2: so everybody was dead with the whole thing. The Wizards exactly,
Speaker 2: let's show my So yeah, so then he was like, Yo,
Speaker 2: can you come to New York on Monday. I was
Speaker 2: like yeah, he said, be there by ten o'clock. I
Speaker 2: was at eight. We're going to get into like twelve,
Speaker 2: So I'm sitting there when he comes. Set the snigger came.
Speaker 2: They said get a nigga sixty thousand dollars and put
Speaker 2: him in a street team market and I was like word.
Speaker 2: I was like, that's that's what y'all doing. Y'all like
Speaker 2: just giving r So I went from sixty to one
Speaker 2: hundred and twenty to one hundred and eighty and like
Speaker 2: eighteen months, you know what I'm saying. But I was
Speaker 2: his guy, but he was you know, this is the nineties.
Speaker 2: This is the nineties man now, but even then, yeah,
Speaker 2: young two and he he's so dope, Like I just
Speaker 2: want to give Andre Herral his flowers, you know what
Speaker 2: I'm saying. To be honest with you. The Revote Music
Speaker 2: Conference was his idea, which is now the Revolt Summit.
Speaker 2: So if you guys have not participated in, then please do.
Speaker 2: It's very imported. They just had one in Atlanta. I
Speaker 2: think by the time this episode comes, LA's will have happened.
Speaker 2: But Andre Herral is the godfather of lifestyle. He was
Speaker 2: the first person to put the three sixty offering together
Speaker 2: because you know a lot of people, man, they have
Speaker 2: stylists and they do this, that and the third, and
Speaker 2: they gotta pay motherfuckers to do certain things. He was
Speaker 2: just a fly mon first dude who had a driver
Speaker 2: with the Rose roy the first dude I met with
Speaker 2: a whole and you got to imagine Upper West Side
Speaker 2: of New York back in the nineties, was like that
Speaker 2: wasn't with you know, black folks. But he had a
Speaker 2: whole side of an apartment building, top floor of bosk
Speaker 2: yachts and put me in my first when I got married.
Speaker 2: I'll be married twenty years October sixteenth, two kids, gratulation,
Speaker 2: thank you. And he gave my wife and our first
Speaker 2: expensive pain. It was like twelve thousand. Back then it's
Speaker 2: called burning bed. The shit is. But anyway, he's just
Speaker 2: a real superhuman being. And you know, this business is
Speaker 2: full of suckers, and it's full of suckers that do
Speaker 2: suckers shit, and they will take advantage of the week,
Speaker 2: you know what I'm saying. And that's why I got
Speaker 2: pride myself. Like when you said a curator earlier or
Speaker 2: even pioneer as far as I'm concerned, because there were
Speaker 2: no lifestyle specialists and you can go to a million
Speaker 2: motherfucker's handles. Now they have lifestyle specialists under their moniker
Speaker 2: or they host clubs. I mean, I'm sure you're old
Speaker 2: enough you okay, I'm sure your nigga's old enough to
Speaker 2: remember when there were no hype niggas on the mic
Speaker 2: other than the DJ. I'm telling us Nigga's getting paid
Speaker 2: all across the globe for doing that. But I salute
Speaker 2: Andre Man. I want to give him his props because
Speaker 2: he taught me how to be three sixty with my offering,
Speaker 2: and that's why I think you know I'm winning.
Speaker 3: So three sixty with your offering because we've heard three
Speaker 3: sixties obviously with the record deal. Right, yeah, So I'm
Speaker 3: assuming I know what you mean as far as you
Speaker 3: do a little bit of everything and you know you
Speaker 3: kind of complete decipher. But what exactly does that mean?
Speaker 3: It's that's the first time I've heard that and that
Speaker 3: other than three sixty record deal.
Speaker 2: Well, this is a show me world, now, you know
Speaker 2: what I'm saying. In marketing and since the mid two
Speaker 2: thousands when the Gray Advertisings and Uni Worlds that owned
Speaker 2: all of the visits the boutique started, you know, Spike,
Speaker 2: and you had Team Epiphany will call it you like
Speaker 2: all these people you know coming with these smaller agencies,
Speaker 2: and what people wanted was to connect. They wanted the
Speaker 2: one person that was the plug, like all this other
Speaker 2: back office shit and all this other extra money they
Speaker 2: was paying. They wanted to figure that out. So when
Speaker 2: I created that's why I created the name the Lifestyle Specialist,
Speaker 2: by the way, And then I decided that fuck this
Speaker 2: business in the way that I know it exists. I'm
Speaker 2: gonna be the father, husband first. Then I'm gonna be
Speaker 2: the entrepreneur, and then I'm gonna be all the other
Speaker 2: the fashion guy and all that. But that to me
Speaker 2: is three sixty. When you see things that are one sided,
Speaker 2: you only really get that from a person. You don't
Speaker 2: get the full pitch. And I think I wanted to
Speaker 2: lead by example, Like I come from a business that's
Speaker 2: unforgiven for relationships. I come from a business that taken
Speaker 2: doesn't give you know what I'm saying. So I kind
Speaker 2: of wanted to change the narrative. I started immediately I mean,
Speaker 2: I've always been a mentor even to my friends. You
Speaker 2: know what I'm saying. I was the first to jump
Speaker 2: off the porch. I was the first to you know
Speaker 2: what I'm saying, get the brick and not the ounce
Speaker 2: like I was. You know what I'm saying. So like
Speaker 2: I think, for me, I always leave by example. I
Speaker 2: just want to give people like a three sixty rendering
Speaker 2: right because you can be married and be happy. You can,
Speaker 2: you know what I'm saying, Like be flies a motherfucking
Speaker 2: not be broke. You can. You know, you can do
Speaker 2: things that are you know, one hundred percent real in
Speaker 2: a three sixty way. You know what I'm saying. And
Speaker 2: I think, like you said, I love the way you
Speaker 2: asked that question because the music business three sixty is
Speaker 2: even more pimpory, even more, you know what I'm saying, adultery.
Speaker 2: If you're you know what I'm saying, they take it.
Speaker 2: I mean, but I just taken from you. You know
Speaker 2: what I'm saying, It was rightfully yours. But in this
Speaker 2: particular scenario, I like to bring everything full circle. So
Speaker 2: compute people look at your pitches and they be like, oh,
Speaker 2: this light skinned niggas ah, this nigga. All he does
Speaker 2: is for oh, this nigga has got the ball head
Speaker 2: and think, oh this nigga. But when they you can't
Speaker 2: hate on love. If you can't you know what I'm
Speaker 2: saying that if my if my offering is love, if
Speaker 2: you hate, you're a hater. And you gotta you know,
Speaker 2: look at yourself in the mirror. Deal with that.
Speaker 5: But you said one of one of the things Andre
Speaker 5: Herrel taught you was to take your creative vision to
Speaker 5: make it tangible.
Speaker 2: This nigga will break it down to the socks. Like
Speaker 2: you gotta understand something. Single parent home. My mother raised
Speaker 2: me with all my aunts, and here I go to
Speaker 2: the street, like I knew what love was, but I
Speaker 2: know what encouragement was, right because you know, God bless
Speaker 2: our grandparents and our parents. But they they you know,
Speaker 2: they come from a very trying period, you know what
Speaker 2: I'm saying, And it was really tough for them to
Speaker 2: like get through life like let alone succeed. Right, But
Speaker 2: like you know, when you meet, you go to this
Speaker 2: stream you figure out, Okay, I'm not I'm no killer.
Speaker 2: I'm not trying to put my hands on nobody. And
Speaker 2: that's forced. Like so the streets wasn't for me. You
Speaker 2: have to be a certain caliber of person. Now, luckily
Speaker 2: I had a lot of game and I could figure
Speaker 2: things out. And then I was scrapped too. But at
Speaker 2: the same time, meeting Dre, it's like, Nigga, all that
Speaker 2: shit is cool. Put that energy in this. You got
Speaker 2: to you got the women, You dress good, like you
Speaker 2: know what I'm saying, You walk around, you smell like
Speaker 2: you can't be and you don't think about that, like
Speaker 2: if you know what I'm saying, if you don't, if
Speaker 2: you don't have a father figure in your house pointing
Speaker 2: you in the right direction, Like I didn't know my
Speaker 2: superpowers until I met Andre, that's that's power. So you
Speaker 2: started lifestyle specialists? Yeah, I created that, and if anybody
Speaker 2: say it's different, I'm gonna fuck you. But it's fast.
Speaker 2: I mean, you know, I don't know how you prove that.
Speaker 2: I don't own the mark. But so now you're gonna
Speaker 2: ask most people.
Speaker 3: It's yeah, cause like you said, I mean that that
Speaker 3: term kind of gets turned thrown around.
Speaker 2: A lot these days.
Speaker 3: So a lifestyle specialist, I'm actually curious to know your definition,
Speaker 3: Like what does that means?
Speaker 2: Got smart radio? These answers lifestyle specialist. I was like,
Speaker 2: I said this. The marketing boutique agency boomed around two
Speaker 2: thousand and five, and I would do a lot of
Speaker 2: consulting and I would go on these meetings, like you know,
Speaker 2: we would go to Heineken and pitch the Heineken Red
Speaker 2: Star Soul Tour, and which I created with Alloy Marketing.
Speaker 2: It was really my idea because it was a CD
Speaker 2: that had Eric abad Due, Glenn Lewis, like Chico de
Speaker 2: Barge all these people back in the day. I was like, Yo,
Speaker 2: why don't y'all take this and do a tour and
Speaker 2: you can introduce artists and all that, you know what
Speaker 2: I'm saying. So by the time you know, I got
Speaker 2: to like my third pitch with them, I think we
Speaker 2: were at like Axe Body Spread or something. I was like, yo, like,
Speaker 2: I'm tired of y'all referring to me as like this
Speaker 2: lifestyle guy. Like I have a skill set, you know
Speaker 2: what I'm saying, Like, and obviously I'm helping you with
Speaker 2: these ideas, but you're not telling the client that. So
Speaker 2: I was like, you know, if you're gonna refer to me,
Speaker 2: refer to me as a lifestyle specialist. I'm not really
Speaker 2: with the other you know things calling me. And that's
Speaker 2: how I came up with I think if you're going
Speaker 2: to be a lifestyle specialist, you have to be tenured
Speaker 2: in multiple things that deal in pop culture. I was
Speaker 2: the second black designer ever in sac at the avenue
Speaker 2: of Ryan Kenny when we did the Whole. When jay
Speaker 2: Z did change clothes, he wore our shirts. I signed
Speaker 2: you know numbers a number of artists and worked on
Speaker 2: a number of projects from Dream to Akon to LA. Like,
Speaker 2: so I've done a lot in different territories or you know,
Speaker 2: different things in culture to get that you sign that
Speaker 2: you signed through your own regular Lis years. Funny story
Speaker 2: about w A and big shot project coming out of
Speaker 2: October eleventh. But when I found Wila, my sister who
Speaker 2: owns Baller Alert, was like, Yo, you gotta hear this dude.
Speaker 2: He's a phenomenal rapper. And I'm like, all right, cool,
Speaker 2: because I want to sign U C B. Saxe late,
Speaker 2: I want to sing, I want to sign him the
Speaker 2: Rockefeller but damon and wouldn't hear me. But so when
Speaker 2: I got to LA, I heard him rap. He was
Speaker 2: like a rappers, rapper, you know what I'm saying, like
Speaker 2: Backpack Rapper. He had like forty seven bars, like you
Speaker 2: know what I'm saying, Like yeah so and I'm like,
Speaker 2: all right, cool, you know what I'm saying. But it
Speaker 2: was a dude by the name of Southeast Slim who
Speaker 2: did this go Go fusion shit. And that was what
Speaker 2: I wanted whole time, Like I was asking, like, where's
Speaker 2: the go Go influence.
Speaker 5: Shit, that's that's to your region, Yes, dah DC, So
Speaker 5: Southeast Slim mix out of Southeast I don't even know
Speaker 5: where it is today.
Speaker 2: But he had this record called Dig The Dig The
Speaker 2: Off the Muscles Northeast Grooves, and when I tell you,
Speaker 2: he had like one hundred bars or verse. But I
Speaker 2: was like, no, chop this up, dude. And when I
Speaker 2: tell he was getting twenty five hundred dollars a week
Speaker 2: three weeks later until he like literally busted a move.
Speaker 2: But the story is we released Hat Is the New
Speaker 2: Love Mixtape and Paint a Picture mixtapes, and they were
Speaker 2: so on fire, like he was getting booked and we
Speaker 2: were getting sought after. And so I knew the game
Speaker 2: and I wanted to be independent. I didn't really want
Speaker 2: to go inside and I went to La and I'll
Speaker 2: never forget this dude was on me on my Space,
Speaker 2: this white boy. I'm not gonna say his name because
Speaker 2: I smacked the shit out of you know you are.
Speaker 2: But it was so crazy because I was like, the
Speaker 2: social media shit about to blow. I didn't know what
Speaker 2: and how, but I just felt like my space was
Speaker 2: such a community and it was only gonna get Pacetbook
Speaker 2: was the obviously coming around, and I'm like, okay, bo
Speaker 2: when we got to meet this dude, he's hitting me
Speaker 2: and what he's saying makes a lot of sense in
Speaker 2: that space. So I go to mister Child and my
Speaker 2: test for the boy. The boy was basically like, if
Speaker 2: he tries to pay for dinner, I'm gonna hire him
Speaker 2: to be wil AT's social media guy. So dinner comes
Speaker 2: to me and while they looking at each other because
Speaker 2: he knows the test and he doesn't want to pay
Speaker 2: for dinner at us right, so I pull out I'm
Speaker 2: about to pay. So he ended up paying. That was like, okay, cool,
Speaker 2: We're gonna fuck with this mouth showing enough. Two weeks later,
Speaker 2: maybe three weeks later, I can't find La. I could
Speaker 2: not and his mama calling me. Everybody like what yo,
Speaker 2: I'm like, I don't know. He ain't called me now,
Speaker 2: mind you. Rob Stone at the Fader obviously one of
Speaker 2: my good friends. I had told him about Wile and
Speaker 2: I was trying to get Wile a cover or an
Speaker 2: article something. Then I'm reaching out to all my contacts.
Speaker 2: Just so happened that Rob Stone called me like, yo, like,
Speaker 2: your man just did the photo shoot? He killed it.
Speaker 2: I'm like, had did the photo shoot? So come to
Speaker 2: find out, the boy had went around you know what
Speaker 2: I'm saying, and while A was rolling with him, So
Speaker 2: the boy took him to Mark ronson Mark Signer. But
Speaker 2: I had paperwork on right, So I'm like, okay, cool,
Speaker 2: So I let it bang into the album's about attention
Speaker 2: deference was all to come. I was like, oh, no,
Speaker 2: I need a million. I didn't get a million, but
Speaker 2: they paid me and then yeah, we got credit for
Speaker 2: the first album. But me and while A straight, I mean,
Speaker 2: he you know, I really can't hold people to their
Speaker 2: actions when they're not fully in their right minds or
Speaker 2: even know you know what I'm saying. Because he knew
Speaker 2: the gangster ship and all the shit that could have
Speaker 2: happened to him, but it was it was more about,
Speaker 2: you know what, I'm gonna get mine if it ever
Speaker 2: comes out, and show enough when it came. You know,
Speaker 2: we got straight.
Speaker 5: So you gotta you met obviously the Rockefeller crew during
Speaker 5: the Reasonable era, right, and there's a story that you
Speaker 5: brought the paid in full script today.
Speaker 2: Yeah. Yeah, So I was. I was working with Dallas
Speaker 2: Austin and Kevin Zinger. Kevin Zinger owned uh what was
Speaker 2: the Volcano records, I think back then, and Dallas was
Speaker 2: doing Free World and this dude named Ship from Harlem
Speaker 2: came to the office and he had the pay in
Speaker 2: full script and he was basically brought easy you know,
Speaker 2: the character real, the real.
Speaker 3: I can't say the real, but that's too.
Speaker 2: There's too one of the greatest seasons. You know, he's incredible.
Speaker 2: But he did get his name from So they came
Speaker 2: to the office, you know what I'm saying, and I'm like, yo,
Speaker 2: Kevin ain't gonna get this. You know what I'm saying,
Speaker 2: Dallas really ain't gonna ge is some street ship. Yeah,
Speaker 2: took him down to John Street, met Dame at Biggs,
Speaker 2: met Jay and then they was like, we want to
Speaker 2: do the story. And so all I asked Damon for
Speaker 2: was a fucking role in the movie. Next time I
Speaker 2: see this, nigga, the movie's been. He's talking about you
Speaker 2: want to come to the premiere? No bullshit, you can
Speaker 2: buy two tickets? No, like, no, come with me now,
Speaker 2: I'm going to wait to the premiere Nigga on like
Speaker 2: forty seven. So that's but you know, that's what that's
Speaker 2: what family does. But no, it was, it was. It
Speaker 2: was awesome because I mean after that, I mean, he
Speaker 2: offered me a great position to help him change the
Speaker 2: direction for a Rockefeller because they wanted to do more
Speaker 2: than just wrap. So I came. You know, obviously, when
Speaker 2: Cam and them had just sold the main records, Kanye
Speaker 2: was up to bat. We were working on a bunch
Speaker 2: of shit black albums being worked on. So it was
Speaker 2: just like a good time at Rockefeller, and I think
Speaker 2: actually one of the best times because State Property was
Speaker 2: on full till they've set you had, you know, yay
Speaker 2: and then obviously Powers. Yeah, it was incredible, man. But
Speaker 2: that's when also the demise started. Man, that's when I
Speaker 2: left the music minis alone because I saw how the
Speaker 2: office was splitting up. You had Brooklyn in Harlem. You
Speaker 2: know what I'm saying. You know, the dip set was
Speaker 2: trying to whoop everybody. I got a wild story about that.
Speaker 2: What's that? What's that?
Speaker 5: No?
Speaker 2: Because I remember Lenny had got into it with him
Speaker 2: Linny as big shot at my brother. And then that
Speaker 2: same week I came and I went into Dame's office
Speaker 2: and I'm like, yo, y'all seen Dame and uh it
Speaker 2: was Cam, Big Joe, Uh, Capo was in there, a
Speaker 2: couple other you know, the dip set. Because I had
Speaker 2: everybody's respect. But whatever Cam was on, Killer was on
Speaker 2: some ship that was funk. I looked like, I'm like, nigga,
Speaker 2: you're sitting in this ship. I thought you might know
Speaker 2: what the fuck was Jesus Christ. No, Nigga. I was like, nigga,
Speaker 2: all that ship, I'm down the hall. My office is
Speaker 2: the one with the green walls. I had the only
Speaker 2: office with plants and green ships. So I walked down
Speaker 2: all her New York niggas, all you New York niggas
Speaker 2: sound like that when you get me. I don't know
Speaker 2: if you were like, ah, no, no, I'm not starre,
Speaker 2: but no I'm not something I'm joking but no, So
Speaker 2: I just heard some fussing and then Jim Jones came
Speaker 2: down to y and Killer was just bugging a mess off.
Speaker 2: But we ain't seen Dame that. I was like, this
Speaker 2: shit is crazy, like and clearly in the back of
Speaker 2: my mind because they referred to my whole crew as
Speaker 2: a dress shirt mafia, because I just yeah, we had
Speaker 2: a roll and say properly too that they took out,
Speaker 2: But yeah, we had a whole thing like Dame. He
Speaker 2: had the spot called infamous spot called the Black Door,
Speaker 2: and Tribeca he built the whole closet. Nigga, we ain't
Speaker 2: never gonna wear that shit. He built the whole close.
Speaker 2: All he had was Ralph Laern button ups. Jay Z
Speaker 2: made change clothes, but that change closes is different.
Speaker 5: And I remember that that was a cultural change in
Speaker 5: how we dressed going to that was it.
Speaker 2: Bro was like, all right, cool, we got that.
Speaker 4: Did that dip set thing really break up Rockefeller?
Speaker 2: No, no, no, no no. I was telling you that
Speaker 2: story because it was a wild story. What broke up
Speaker 2: Rockefeller And I think a lot of people are starting
Speaker 2: to see publicly was Dame, you know. I mean, at
Speaker 2: the end of the day, man, Dame was the one
Speaker 2: fighting and fussing to get them in the door. And
Speaker 2: he gets all respect for that because, as we all
Speaker 2: know have heard throughout history, the Rockefeller history, that Jay
Speaker 2: didn't have a deal, nobody wanted to sign them, and
Speaker 2: they put their money with their mouth, you know where
Speaker 2: their mouth was. They got a deal Priest Freeze Priority,
Speaker 2: you know, they sold all in records, They got a
Speaker 2: major deal with death Jam and the rest is literally history.
Speaker 2: But you know, I think money, you know, brought out
Speaker 2: those sides of Damon Man that really you know, and
Speaker 2: I like the honor conversation. I like the independent conversation.
Speaker 2: I like a lot of the things that Damon stood on.
Speaker 2: I just think after time, it's just like, bro, going
Speaker 2: too far. You're going too far. These are your brothers,
Speaker 2: so first and all, if they're your brothers, I don't
Speaker 2: give fuck if my brother got a mental illness and
Speaker 2: he killing motherfuckers, Like I'm literally not, like you know
Speaker 2: what I'm saying, giving up, Like in some way somehow
Speaker 2: we got and of course, I mean, you know Dame
Speaker 2: and Jay, I mean Jay was big, you know, Boogie's godfather.
Speaker 2: You know what I'm saying. It was just too much
Speaker 2: personal and you made a shitload of money. Yeah, and
Speaker 2: so how can you not you know, reveling that. But
Speaker 2: I just saw the writing on the walls and to
Speaker 2: beyond that's with you. I quit the music business after
Speaker 2: Rockefeller because I'm like, I could never in my life
Speaker 2: have seen that happen. And to be honest, if it
Speaker 2: wasn't for Bigs, like you know, a lot of shit
Speaker 2: would have fell apart a lot earlier than that because
Speaker 2: people don't know like Hopper, random label, like I'm talking
Speaker 2: about you know what I'm saying from the dip set
Speaker 2: on like you know what I'm saying, all that shit.
Speaker 2: I mean, Dane was there, but Dane was rocker where
Speaker 2: he was a new American magazine I'm sorry, American magazine.
Speaker 2: Like yeah, it was just a lot of shit he
Speaker 2: was trying to do, but Bigs held it down. And
Speaker 2: like I just said, that was the biggest time at
Speaker 2: Rockefeller ever and Biggs doesn't get that credit. A big
Speaker 2: shot to Hop and he was. To be honest with you,
Speaker 2: I feel like Jay, you know what I'm saying, in
Speaker 2: his crew, he's still with his crew. He made his
Speaker 2: friends rich, you know what I'm saying. Obviously, they contribute
Speaker 2: so far and song, but Jay went through his period
Speaker 2: of acting funny. You know what I'm saying, It's just facts.
Speaker 2: I mean, you get to a certain point you don't
Speaker 2: know who in what, so you you're blocking yourself off
Speaker 2: to things. And I don't think I've ever felt that
Speaker 2: way about Big. He was the only consistent one all
Speaker 2: the way through that whole. I mean, let's get it,
Speaker 2: one thousand percents. I respect him, I love him. It
Speaker 2: is an honor to watch him growing and even more
Speaker 2: of an honor to have been a part of what
Speaker 2: they did. But you know that Nigga Bigs like he
Speaker 2: stayed solid and didn't I've never known another side of Bigs.
Speaker 2: We ran into him, We ran into him out the Big.
Speaker 4: You gotta get on the podcast soon, y'all get him on.
Speaker 2: I mean we want to give like you gotta understand too,
Speaker 2: Biggs and talk a lot. Biggs one of the guy
Speaker 2: that's out here like sharing it. But now he's ready,
Speaker 2: Like you know what I'm saying, he got a lot
Speaker 2: to offer, bro.
Speaker 3: So all right, so now we're gonna go into the
Speaker 3: next segment. We're gonna talk about the night life because
Speaker 3: we haven't tough with that and that's a that's an
Speaker 3: exciting topic.
Speaker 2: All right.
Speaker 4: So now we're gonna talk about the night Lightning.
Speaker 3: But before that, so you you you said you launched right,
Speaker 3: y'all to Derek Ferguson. We had him for her good
Speaker 3: good friend and good friend of the podcast great man.
Speaker 2: Yeah, I love him. He held me down my entire
Speaker 2: time with Puff tromultuous.
Speaker 3: Say what was what I would love to what was
Speaker 3: the process in launching a TV network because that's not
Speaker 3: like an everyday thing.
Speaker 2: That's a whole different type of vibe. Like yeah, So,
Speaker 2: I mean, Puff is a is a very intuitive person
Speaker 2: as far as culture is concerned, and he realizes opportunities.
Speaker 2: And at the time, he wanted to basically launch a
Speaker 2: network that was heavy into the mobile side of things too,
Speaker 2: because a lot of AT and T comcasts and all
Speaker 2: the other carriers do is that they have you know,
Speaker 2: all this phone stuff is you know, next level. So
Speaker 2: he wanted to be ahead of the curve and that
Speaker 2: was the initial goal for a revote, And in twenty thirteen,
Speaker 2: you know, he reached out like, look like I'm doing X,
Speaker 2: Y and Z. So at first it was more consultancy
Speaker 2: I'm going back and forth and he's like, no, I
Speaker 2: need you in LA. So I moved the family out
Speaker 2: and we got to rocking. You know. The unfortunate thing
Speaker 2: is is that well, the unfortunate thing. Unfortunately. The unfortunate
Speaker 2: thing was that his vision was a little early. You
Speaker 2: know what I'm saying, to do segments in small pieces
Speaker 2: of content on the linear platform on YouTube type of yeah, yeah, like,
Speaker 2: and I mean I think it worked to a certain point,
Speaker 2: but then you know, there's certain things and I won't
Speaker 2: give the answers now because I'm gonna do it, but
Speaker 2: it's like, you know, I'm gonna give you models, right,
Speaker 2: So like Bounce TV. Big shout to my brother Ryan Glover.
Speaker 2: He just sold for a bag. And their whole model was,
Speaker 2: you know, licensed program they did like Bounce TV, they
Speaker 2: did license program and they did programming that just made
Speaker 2: sense because it wasn't available anywhere else. I mean you
Speaker 2: could see bits and pieces on BT and other like
Speaker 2: forms of television like that, maybe VH one, but they
Speaker 2: went hard like every day, Oh my god, I'm gonna
Speaker 2: so if you ever had a nostalgic moment or needed
Speaker 2: a nostalgic fixture with them, and so you know, I
Speaker 2: just think that, like I said, you know, and it's
Speaker 2: not done that I'm you know, gone forever from Revolt
Speaker 2: because I want to I like to finish things I
Speaker 2: start now. If he move it, if he moves Revolt
Speaker 2: to Atlanta and I and Andre Hirella's CEO and I'm president,
Speaker 2: I'm there, you know what I'm saying, and I'll bring
Speaker 2: this new idea change the game. But we got so yeah,
Speaker 2: but it was, it was, it was a blessing. Yep, yep.
Speaker 5: The relationship with Puff started in that big Mac campaign
Speaker 5: and throughout the years it's just been you said, tumultuous.
Speaker 2: But like I met Puff when I was sixteen of Washington,
Speaker 2: d C. It was a club called Opera and I
Speaker 2: saw him staying ah here of pel pl one half black,
Speaker 2: one half white. He looked like the Jojash video. And
Speaker 2: I had seen him because you know, I was in
Speaker 2: the street, so I had seen him, so he saw me.
Speaker 2: We had a bunch of girls at the time. He
Speaker 2: was a hot one. I was high school. So we
Speaker 2: just had a mutual like I see this guy, Okay,
Speaker 2: I know this guy, and like you know, back then,
Speaker 2: you don't approach nobody and talk about nothing. You'd be like,
Speaker 2: what's something to you say? You know what I'm saying.
Speaker 2: So something in common comes along. Because the circle is
Speaker 2: so small on the streets, you had to. So one
Speaker 2: day it happened and we spoke, and we've been cool
Speaker 2: and freak. Nick ninety four when we did the big
Speaker 2: Mac thing, you know, that's when I became a legend.
Speaker 2: That's that's when my legend started. Because Mark Pitts used
Speaker 2: called Gucci don so. Gucci was getting into a fight.
Speaker 2: They had this why why shaped staircase in this in
Speaker 2: the funk clinic, the warehouse. I used to do my
Speaker 2: parties and I saw I was ron G was DJing.
Speaker 2: So I'm in the booth, I'm on the mic talking
Speaker 2: my ship, and I see Gouch, you know this type
Speaker 2: ship so puffing, woofing all them down. I'm like, oh ship,
Speaker 2: if they see that, it's over and it's freaking it.
Speaker 2: So I was, you know, thousand people inside, thousand people outside.
Speaker 2: So I run off the mic. I get Gouch like
Speaker 2: you straight man, fuck this? You know, So you know
Speaker 2: Gucci's you know, he quiet, but then go hard. So
Speaker 2: I'm like, yo, just chill, it's freaking I got you
Speaker 2: can get the fuck out and paid the bounce on here,
Speaker 2: you know, like yo, chill. So I'm thinking we're good,
Speaker 2: but somebody had ran down to tell puff. So as
Speaker 2: we come down to wire shape, you know, we get
Speaker 2: to the land and then we're like midway before we
Speaker 2: hit the thing, and yo, yo, what the fuck in
Speaker 2: New York ship? And I'm like, yo, like we're good,
Speaker 2: like relaxed, like we're good. Like it's oh, Gucci straight,
Speaker 2: I'm straight now, fuck that nigga. We from New York nigga,
Speaker 2: nigga Haller nigga, not white planes. I'm just but my
Speaker 2: point is, the point is I'm like, I'm telling him
Speaker 2: like it's over. And so back in those days, it
Speaker 2: was the wild wild West, you know what I'm saying,
Speaker 2: Like you could buy a gun at k Mark down
Speaker 2: here with no license. Like this ship was crazy. So
Speaker 2: everybody's strapped and then all of a sudden, he you know,
Speaker 2: the tsunami starts and so I'm like, yo, I'm trying
Speaker 2: to get niggas hit. So they rushed the door. And
Speaker 2: when they rushed the door, I had just bought up.
Speaker 2: I'll never forget this truck and This is gonna make
Speaker 2: me mad, this shit, think about it. I had just
Speaker 2: bought a Ford Explorer, had the new grill and Mickey
Speaker 2: Thompson's and my cousin left it parked in front of
Speaker 2: the door. So in front of the door is the barricade.
Speaker 2: So when they rushed, the ship hits, my lights breaks,
Speaker 2: all my ship, my fucking bumpers hanging down, so I
Speaker 2: don't see it yet. So I'm coming outside because you know,
Speaker 2: all the drama had left it, and so people still
Speaker 2: part You know. The one thing about back in the day,
Speaker 2: you can have all types of chaos, but if you
Speaker 2: got it out the club, the party would remain. So
Speaker 2: we got it outside, so party still going on without
Speaker 2: my I was like, Yo, what the fuck is oh
Speaker 2: my fucking truck. So, long story short, I'm like getting pages,
Speaker 2: you know, because this is like beepers, This is not
Speaker 2: you know what I'm saying, So you got to get
Speaker 2: the I think it's freaking ninety four. Yeah, okay, we
Speaker 2: had ron g that weekend kick a pretty bit like
Speaker 2: all him early. So long story short, I'm getting all
Speaker 2: these pages, nine on one, so I need my money
Speaker 2: for my truck. I was, you know, first of all,
Speaker 2: Puff was my idol at this point. He was what
Speaker 2: he did in DC. I moved to Atlanta to do
Speaker 2: and it broke my fucking face that he would fight
Speaker 2: in my party. Knowing you come from that cloth, you
Speaker 2: know how important this is. You see all these people
Speaker 2: in line, you're gonna do that to me. I had
Speaker 2: gave them like more. White Star was like seventy five dollars.
Speaker 2: I gave him for thirty five. I was just trying
Speaker 2: to make White Star. So long story, short story goes,
Speaker 2: after he left town without paying my money, I went
Speaker 2: to New York and I went to Queens. It was
Speaker 2: some not Queens, I'm sorry, the Queen's Bridge on the
Speaker 2: Manhattan side. It was a club that was underneath the joint.
Speaker 2: And so Clark Kent, big bro and one of my
Speaker 2: best friends, big hustler from Detroit who funded most of
Speaker 2: the twenty six twenty ship back in the day. He
Speaker 2: with me. So I'm feeling like, you know what, I
Speaker 2: don't give all them niggas know me. If they you
Speaker 2: know what I'm saying, then everybody knows something. So I
Speaker 2: go to the club. I'm like, yo, something my money.
Speaker 2: So Puff looks at me literally right, he like looks,
Speaker 2: he looks at me like nigga. I was like, he said,
Speaker 2: he said, he said, I said, what's up with my money?
Speaker 2: He said, I got so much money? He put like
Speaker 2: ten thousand. I got so much money. I have you
Speaker 2: missing nigga over, I'm like, okay. I hit the money
Speaker 2: out of his hand and looked like the scene. So
Speaker 2: I'm motherfucking dunking And to be honest with you, to
Speaker 2: be honest with you, motherfuckers, wasn't trying to hit me
Speaker 2: like that because if they wanted to hit me, it
Speaker 2: was they could have gotten. I mean when I said,
Speaker 2: I was in New York and I had three people
Speaker 2: with me, and Clark was an innocent by standing the
Speaker 2: ship because he was fuf DJ too, So he's more
Speaker 2: like this. I'm like, Nigga, everybody's gonna die, right, So yeah,
Speaker 2: make it out of that joint. I see him the
Speaker 2: next day in front of the uh is that the
Speaker 2: Hilton on seventh. It was the last year the New
Speaker 2: Music seminar, and he had a picket sign in one
Speaker 2: hand and my nephew on the other hand, justin and
Speaker 2: he's like, yo, black God, Black God, Sun Moon Stars
Speaker 2: nigga were black nigga, we can't be doing it. You know,
Speaker 2: if we are here killing each other. This ship is crazy, Nigga.
Speaker 2: We can never do no ship like that if we
Speaker 2: want to get to the real money. The white man
Speaker 2: nigga he had me Jedi mind, was like, damn, I
Speaker 2: ain't need that money. About the money, Jedi mind, trick,
Speaker 2: I said, this nigga is good. But after that we
Speaker 2: was solid. We had cost each other some money, but
Speaker 2: the respect is then that's all I wanted, you know,
Speaker 2: like niggas had to fight.
Speaker 5: So I wasn't going out like that those legendary parties,
Speaker 5: Like what type of money are we pulling in for
Speaker 5: a night like that in college?
Speaker 2: In college? In college about thousand a week for how
Speaker 2: many parties? Just one one party? And we was charging
Speaker 2: five and ten dollars. So to think that that's crazy
Speaker 2: because the first to do like bar guarantees and shit,
Speaker 2: we was putting tables together. There was no sections back
Speaker 2: in the day. We were putting high tops together and
Speaker 2: putting the buckets of champagne and kind of like standing
Speaker 2: room like okay, because it was only a dance floor
Speaker 2: literally it was. And then you had high tops in
Speaker 2: certain clubs one twelve earners. What's Up?
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Speaker 6: app and leave now, you could be allowed to return legally.
Speaker 6: Do what's right. Leave now. Under President Trump America's laws,
Speaker 6: border and families will be protected.
Speaker 2: Sponsored by the United States Department of Homeland Security. Now. Actually,
Speaker 2: Atlanta Alive, I think was the first bank Ka style
Speaker 2: you know what. One twelve had some some sections too,
Speaker 2: but they were like small one like what id you
Speaker 2: know what I'm saying? What we did at the world
Speaker 2: famous compound.
Speaker 3: So it's crazy because all right, talking about compound and
Speaker 3: where we're at now because I'm in my May thirty.
Speaker 3: So but I was clubbing like when I was sixteenth.
Speaker 3: My brother used to promote parties, right, so, and I
Speaker 3: always look kind of older than what I was, So
Speaker 3: I used to go to clubs in like a very
Speaker 3: young age. So long story short.
Speaker 2: I saw the.
Speaker 3: Evolution of parties where it was like actually a real
Speaker 3: party where people dance to it becoming like even we
Speaker 3: to go to Miami like and then it was like
Speaker 3: we see like one bottle service table. Then it was two,
Speaker 3: and it was three, and then before the whole club
Speaker 3: was bottle the perimeter was just the bar, right. But
Speaker 3: the crazy thing to me looking at it from a
Speaker 3: business standpoint, is like the bottle service to marketup is
Speaker 3: so crazy, Like you're getting a thirty dollars bottle of
Speaker 3: so rock and you're selling it for five hundred dollars,
Speaker 3: four hundred dollars plus tip, plus the whole bottle service
Speaker 3: gratuity and all of that. And to me, it really
Speaker 3: changed the whole vibe of the night life scene. So
Speaker 3: you being a hosting, you know, night life specialist and
Speaker 3: all of that, how did it change it? And like,
Speaker 3: what's the profit margins in clubs? Is it as profitable
Speaker 3: as it's because on the outlot on the outside looking
Speaker 3: and it looks like a very profitable business.
Speaker 4: Is it as profitable as it when you.
Speaker 2: Own the club? You know what I'm saying. If you
Speaker 2: own the dirt, you're getting your bread, you know what
Speaker 2: I'm saying. When you're doing parties and it's like I've
Speaker 2: never seen no shit like what they're doing. Today twenty
Speaker 2: five promoters, you know, for the same party. How were
Speaker 2: you getting money? I don't know, I need to know,
Speaker 2: I need answers. But like in the beginning, it was
Speaker 2: about the experience, you know what I'm saying, anything I've
Speaker 2: ever done personally, but you're asking me how the you know,
Speaker 2: how it's gone from that to this. So in the
Speaker 2: beginning was about the vibe, you know what I'm saying,
Speaker 2: and I think you know, you started to cater to
Speaker 2: more of the needs and that's that's why service came up.
Speaker 2: Because you know what I'm saying, real get money. Motherfuckers
Speaker 2: wouldn't come out and dance like that. They wanted to
Speaker 2: be kind of posted up on the side, you see,
Speaker 2: you know what I'm saying. So you kind of you
Speaker 2: had to, you know, cater to that. But then the
Speaker 2: flip did too, like the world famous compound here in Atlanta,
Speaker 2: like you know, ten, twelve, thirteen years ago, when we
Speaker 2: started that month, well actually I'm sorry, fifteen years ago.
Speaker 2: We just had the fifteen anniversary this year. But when
Speaker 2: we started that, the tables became just center pieces of
Speaker 2: the celebration. It was not like you and the joint
Speaker 2: chilling Oh, no stand on some fucking ferns. We about
Speaker 2: to couch for this motherfucker life with for swag, sir.
Speaker 2: But my point is, like, you know, it's it's all
Speaker 2: in who does what, right. So if Kenny Burns does
Speaker 2: a party, if I do Cassette, you come in to
Speaker 2: dance like women are bringing scrunchies in their purse, They
Speaker 2: putting that hair up, and they gonna get to it
Speaker 2: because they know that this is the one time a
Speaker 2: month I can have the best time of my life,
Speaker 2: you know what I'm saying. And I think it has
Speaker 2: a lot to do with the promoters like Alex he
Speaker 2: could care less as long as he sells those tables.
Speaker 2: And you're asking Margins, we had ag entertainment. He's he
Speaker 2: was my partner at the Funk Clinic too. But he's
Speaker 2: the only actually land club owner here that is a
Speaker 2: friend of mine. I mean, like there to others, I'm sure,
Speaker 2: but I mean a lot of people got leases and things,
Speaker 2: but he actually owns the dirt at compound. But for me, man, like,
Speaker 2: I'll never forget. We did seven hundred thousand dollars at
Speaker 2: the bar in one night, seven hundred thousand seven. Jermaine
Speaker 2: dupri had. I think it was so so deaf twenty
Speaker 2: and he had J come and so we booked J
Speaker 2: at the comp It's a legendary picture that put on screen.
Speaker 2: I think, yeah, so it's me Gezy Pacas too. No, no,
Speaker 2: she that was at the at Rain, but this one, Yeah,
Speaker 2: we just Sai on hundred at the bar. So it's
Speaker 2: very lucrative. And if you think about like, okay, let's
Speaker 2: let's just let's look at expenses if you have, if
Speaker 2: you if you're leasing a club in a major metropolitan
Speaker 2: city outside of New York and LA on Miami, because
Speaker 2: that's strange fruit but meaning like it's just ridiculous, right,
Speaker 2: But if you do like DC, Atlanta, Chicago, whatever, Right,
Speaker 2: you're gonna probably pay up as the fifteen you know,
Speaker 2: fifteen thousand a month, twenty thousands, just say it's thirty
Speaker 2: thousand a month, thirty thousand a month. You really could
Speaker 2: do on one day, Like the compound is only open
Speaker 2: on Saturdays, and they rented out there in time, so
Speaker 2: you got to imagine they make their nut, you know
Speaker 2: what I'm saying, and a half a party, you know
Speaker 2: what I'm saying, And the rest of the month you
Speaker 2: know what I'm saying is expensive and profit right, So
Speaker 2: I mean, it's very lucrative if you if you really
Speaker 2: got the game down pack. But I don't suggest anyone
Speaker 2: getting that game thinking you're just gonna get paid. It
Speaker 2: takes years to earn that those relationships.
Speaker 3: How stressful is it booking artists that might come, might
Speaker 3: not come, might come drunk.
Speaker 2: You paid. You know. I never depend on artists like
Speaker 2: That's why I became a host. I never wanted to
Speaker 2: ride or die on the talent. That's why in the
Speaker 2: marketing field, I never did deals with idiots, you know
Speaker 2: what I'm saying. I never did deals with people that
Speaker 2: I didn't think were you know what I'm saying, equipped
Speaker 2: to get, you know, to give me what I need
Speaker 2: or give the client, because I was basically the plug
Speaker 2: or the connector. But yeah, and I never wanted That's
Speaker 2: why even with Cassette, it's about the party. We bring
Speaker 2: artists every month.
Speaker 5: I feel like people come because they know it's you.
Speaker 5: Yeah it's not they're not like somebody else. Being there
Speaker 5: is like a past, but it's like they know what
Speaker 5: your party means. And big shout to all these hosts
Speaker 5: out there.
Speaker 2: But I'm different, like I'm really an artist, Like I'm
Speaker 2: the fifth member of fucking Jagged Edge. I'm you know
Speaker 2: what I'm saying, Like if you, if you, if you
Speaker 2: watch me, I'm laying on the fucking floor, nigga, I'm
Speaker 2: rolling around, I'm dancing with the bigger I'm doing whatever.
Speaker 2: I'm doing whatever, because I I really believe that if
Speaker 2: you're not having a good time like you will not
Speaker 2: be a repeat customer. That's a fact, you know what
Speaker 2: I'm saying. And that's I mean, that's in the entertainment
Speaker 2: business in general. But I all you, guys, anybody I've
Speaker 2: I've mentored thousands directly or indirectly. I party with hundreds
Speaker 2: of thousands, and I guarantee you, if it's something that
Speaker 2: I have control over, they leave having the best time
Speaker 2: they had.
Speaker 4: Did bottle service rumin the night club?
Speaker 2: See? No, not at all, not at all. So no,
Speaker 2: because it's to show me. I just said at the beginning,
Speaker 2: this is a show me culture. And what better way.
Speaker 2: I mean, we started the hundred bottles, like, Polo, do
Speaker 2: you think you should come by a hundred bottles?
Speaker 3: How crazy? I just didn't think about something you've been
Speaker 3: on landing for a long time. He was throwing parties
Speaker 3: on land.
Speaker 2: For all long time. Pray, do you think it fucked
Speaker 2: up the nightlight?
Speaker 3: I think it changed it drastically better and worse, because
Speaker 3: how do you make money if you don't from that standpoint,
Speaker 3: but from an actual party, it's not a party. Nobody's
Speaker 3: partying nobody.
Speaker 2: No, no, you young mother, not you motherfuckers ain't. And
Speaker 2: now they're trying to get back to party because the
Speaker 2: old niggas is saying what the party was. Like, my
Speaker 2: whole thing is niggas is really the dyslexic when it
Speaker 2: comes to the truth. It's like they view it and
Speaker 2: read it in their own way. They take their you
Speaker 2: know what I'm saying, their their skew on it is different.
Speaker 2: Like if you go to a party where it's a
Speaker 2: bunch of niggas smoking weed and taking lean and peels,
Speaker 2: and then you got the girls doing it too, you're
Speaker 2: not gonna have a good time because everybody's high as
Speaker 2: a motherfucker. But if you go to a party where
Speaker 2: you're little high when you balance out by the liquor
Speaker 2: and you got a bunch of women, because listen, ladies,
Speaker 2: if they have killer tattooed on their forehead, if their
Speaker 2: teeth are super fucked up from all the fucking drugs
Speaker 2: they take, if their lips are black from fucking smoking
Speaker 2: so many black and mouths, not even weed, you must
Speaker 2: re evacuate place service announcement. But that's the motherfuckers that
Speaker 2: you're talking about. You're not talking about the motherfuckers that
Speaker 2: smell good and put on that motherfucking y'all mean and
Speaker 2: go out to have a good time. You're talking about
Speaker 2: the hoigh motherfuckers. You got to be told it's tough
Speaker 2: to mix those two, don't. I had a white party
Speaker 2: this past literally, this is the facts, the one hundred
Speaker 2: percent truth. I had a white party labor they week
Speaker 2: weekend at the world famous compound, and you know we
Speaker 2: do this annual white party. We're doing this ship. I've
Speaker 2: heard heard about it. So literally to the left of
Speaker 2: me is the harber Shah fucking mafia right Ethiopia. I'm
Speaker 2: about to say, like the it's real, it's a real
Speaker 2: big shots reach my Ethiopians. But like literally and they
Speaker 2: smoking all the jewelry on the ship and they not moving.
Speaker 2: They want to hear trap, that's all they want to hear.
Speaker 2: To the right of me is Ludacris. You know my wife,
Speaker 2: you doc see like you know what I'm saying. All
Speaker 2: our crew and they're that motherfucker life and that motherfucker
Speaker 2: having the time in their life, and it for me
Speaker 2: was the moment I had to decide I am never
Speaker 2: doing any trap ship again because it's just not who
Speaker 2: I am. It's just not who I and I love.
Speaker 2: I loved Little Baby. It's probably my favorite new art,
Speaker 2: like I love his albums, right, but I just you
Speaker 2: know what I'm saying, I don't want to I want
Speaker 2: to be dancing next to something soft, you know what
Speaker 2: I'm saying about, and that smells good. You know what
Speaker 2: I'm saying with the hair up, and I don't want
Speaker 2: to be nervous. You know what I'm saying. Let me
Speaker 2: shure this because niggas is talking. You were in Atlanta
Speaker 2: fall long time and you did probably fall on time.
Speaker 2: How big? How big?
Speaker 3: We wasn't in Atlanta. We just came to Atlanta recently.
Speaker 3: How big was being f Oh being f was yeah?
Speaker 2: I mean you know if you look at the drug
Speaker 2: dealer teals from city. But like in the clubs, like
Speaker 2: cause we heard the story. I'm gonna tell you what
Speaker 2: I witnessed. I came back the year before he got
Speaker 2: shot in the ass, and then oh yeah, yeah, yeah,
Speaker 2: yeah yeah, so so he got shot yeah yeah. So
Speaker 2: long story short, I'm I'm literally like, move, I moved back.
Speaker 2: Visions is open, right. So Alex is obviously one of
Speaker 2: my best friends, and he was you know, he started
Speaker 2: booming when I left in the party. I'm talking about
Speaker 2: what he was thinking about, ownership, got his club, so
Speaker 2: for and so on. So he wanted me to host
Speaker 2: over at the Vision spot, right. So I had been
Speaker 2: hearing this Meech story and this being that story. But
Speaker 2: I was around the world, you know, coming up in
Speaker 2: the music business. So I come home, I'm hosting. So
Speaker 2: DJ Infamous is on the one or two's and we're rocking,
Speaker 2: you know what I'm saying. I saw Gez coming. I
Speaker 2: was like no, d you know, doing my shoutouts, and
Speaker 2: then all of a sudden, here comes Meech and it
Speaker 2: looked like he's with the FOI nigga when I say
Speaker 2: it was militant. The way they walked in the club,
Speaker 2: my nigga. So Meach walks in, So I'm like, damn,
Speaker 2: this finally my opportunity to shot them out, get them
Speaker 2: on my radar. You know what I'm saying. So I'm
Speaker 2: I'm hip to everybody. I'm knowing who everybody is. So
Speaker 2: I was like, big shout to me. My life sned
Speaker 2: brother from another mother just popped in the building. You
Speaker 2: know what I'm saying, Like that, it's time to celebrate.
Speaker 2: He literally, like with his back was turned to the
Speaker 2: DJ booth. He literally turned around and everybody stopped. As
Speaker 2: he begins to turn around, it was like it was pharakhn,
Speaker 2: I promise you, everybody stops. He turned around and then
Speaker 2: he looked at he looked up at the booth and
Speaker 2: he was like with his bottle of PJ. And then
Speaker 2: everybody in the booth was like. I was like, sho,
Speaker 2: just a niggas like Pharah con is this motherfucker right?
Speaker 2: And then the next day I'm driving down P Street
Speaker 2: from Lenox. The nigga walking down the street, Nigga with
Speaker 2: a perms, nigga had a perm down to here, nigga
Speaker 2: with two German shepherds leading him, Nigga with a whole
Speaker 2: fucking I'm like, who is this? So b like and
Speaker 2: then I promise you. I was at Greenbrin Mall and
Speaker 2: I didn't see him there, but a guy was standing
Speaker 2: next to the cash register and he had a bag
Speaker 2: of money on the thing, you know what I'm saying.
Speaker 2: And apparently me, you know, told him to go up there.
Speaker 2: In every purchase for back to school, you know what
Speaker 2: I'm saying, you paid for this ship until the money
Speaker 2: runs out. So everybody was like they was getting fit.
Speaker 2: So I witnessed a few things, but the stories out
Speaker 2: here are unbelievable.
Speaker 3: That that militant where everybody's looking sounds like somebody that
Speaker 3: we just read it.
Speaker 2: Yeah, yeah, man.
Speaker 5: We were in Houston and we've been trying, like Biggs
Speaker 5: is one of those people we've been trying to get on.
Speaker 2: We ran into him a few times. We can't connect.
Speaker 5: We went to Houston with the intent of meeting Jay
Speaker 5: Prince and trying to him him on the last Indeed.
Speaker 4: We'll tell that story one day. And his son, yeah,
Speaker 4: all of them.
Speaker 2: Five of them, Junior is yeah, Junior's I mean, listen,
Speaker 2: it is what it is, right. So it's like you
Speaker 2: knowing that you got to act accordingly or you know
Speaker 2: what I'm saying. But I like the pressure. You know
Speaker 2: what I'm saying. I think they too, because somebody said no, no,
Speaker 2: but but but it ain't even unwarranted though, Like I mean,
Speaker 2: J Prince is still around because he's made the right move.
Speaker 2: Not just moves, he made the right move. And when
Speaker 2: you are part of that street culture, like it's a
Speaker 2: he comes from the school of rules. It's just things
Speaker 2: you do and don't do. And so I applaud him
Speaker 2: for being able to walk that walk and continue that.
Speaker 2: I just saw somebody say, I think it was my
Speaker 2: guy Ruggs. It's like, you guys really think y'all gangsters,
Speaker 2: But y'all never been tested, y'all never had that thing on.
Speaker 2: Y'all about to lose your life, you know what I'm saying,
Speaker 2: or have to take you know what I'm saying. So
Speaker 2: it's like people be all here, y'all be like, yeah,
Speaker 2: y'all sol gangster. It's just like Takashi. I hate to
Speaker 2: even bring but it is scary. Probably all my ship
Speaker 2: sat That's what I'm talking. But my point is, you know,
Speaker 2: it's it's a thing that when you like you really
Speaker 2: sign up for this ship, and like I remember Takashi,
Speaker 2: like out here, like blood. It's like Daniel Chill, like
Speaker 2: you just had the all blue bed sheet when you
Speaker 2: just a crib. Like my thing is damn. But that
Speaker 2: be my thing though, Like is that is? You know?
Speaker 2: Because again this, this whole thing, all this ship is about.
Speaker 2: You know what I'm saying, the look and what I'm doing.
Speaker 2: I've never heard of so many gang bangers in my
Speaker 2: forty six years of life. I'm never I never heard
Speaker 2: of this man. And to be honest with you, when
Speaker 2: Jimmy and them was blooding back in the day when
Speaker 2: it was all of it Rockefeller, it blew me like, go,
Speaker 2: they really got bloods over here. Yeah, that's all new
Speaker 2: to me. That was so long in New York to
Speaker 2: me and I've been around Like I'm like, oh shit,
Speaker 2: but if that's what y'all doing, you know what I'm saying.
Speaker 2: But my thing is like this shit be such fads, right,
Speaker 2: It's like it's so popular to be this so so
Speaker 2: popular until you go to jail, do you know? And
Speaker 2: this is what I want to tell to all my hustles.
Speaker 2: I don't even know how you get money no more.
Speaker 2: But do you know this device? You have to watch
Speaker 2: the great hack, watch the great hack. They try to
Speaker 2: start off the Great Hack by telling you they do
Speaker 2: not listen to your conversation. But that's bullshit because there's
Speaker 2: no way you can get ads in your feeds if
Speaker 2: they don't know what you're talking about. That's one that's okay.
Speaker 2: But if you think about the proper aganda right and
Speaker 2: the great hack they were telling us basically, yo, the
Speaker 2: motherfucking Cambridge Analytica is the ones who created all the
Speaker 2: black Lives fucking memes and all that shit and send
Speaker 2: them to all the motherfucker weird white motherfuckers and all
Speaker 2: the closet races that were still in the closet, you
Speaker 2: know what I'm saying, and had it come out and
Speaker 2: that's why Trump run like, you gotta watch the you had.
Speaker 2: This ship is unbelieved Netflix, right, it's on Netflix. You
Speaker 2: gotta watch that ship. But that's that's my point with
Speaker 2: these these you know, instant Instagram gangsters, of these Internet
Speaker 2: gangsters or these tough people. You know, you can say
Speaker 2: anything online. You say anything you want online. It's no
Speaker 2: repercussion until you run into that motherfucker and then you
Speaker 2: got a problem, you know. So, But you know, I
Speaker 2: wish everybody the best.
Speaker 3: And the last segment we're gonna talk We're gonna talk
Speaker 3: about what you got going on to each other, WI,
Speaker 3: your lique company, and the spirits industry.
Speaker 2: We're gonna get into that.
Speaker 3: So in the last segment, we're gonna talk about a
Speaker 3: billion dollar industry, maybe even more than that, uh, the spirits,
Speaker 3: the spirits industry. And you are a co owner well
Speaker 3: before I even go there. So you are a brand
Speaker 3: ambasket of for great Goosarak Delhion, any other.
Speaker 2: Well, let's just start here. I created all the influencer
Speaker 2: programs that all spirit companies use. I was, like I said,
Speaker 2: I created the heinik ar rest Our Soul Tour so
Speaker 2: I can host it. So Heineken was a big part
Speaker 2: in the beginning of that for me. But my thirty
Speaker 2: fifth birthday is when I became a legend of it.
Speaker 2: But because I did it. I did my thirty fifth
Speaker 2: birthday party at the Vasachi Mansion and I paid for
Speaker 2: chicken tenders. I had like one hundred and seventy five Yeah,
Speaker 2: I literally liked. I mean I did a favor. I
Speaker 2: was ear hustling in DC big shot to Mark Bonds
Speaker 2: at his club Love and the reps for more Hennessy
Speaker 2: were there and they were like, I got a problem,
Speaker 2: like listening, they got a problem. This fucking guy Alex
Speaker 2: and his brothers. They like the fucking mob down there.
Speaker 2: They won't let us in these clubs. They're fucking tell
Speaker 2: us we gotta pay X Y and Z. I said,
Speaker 2: excuse mell me to be eavesdropping, but I can help
Speaker 2: you with your problem. And so they were like, yeah,
Speaker 2: you're sure because I don't know. I said, no, these
Speaker 2: are these are my best friends. Like there's a problem
Speaker 2: that's fixable. I can fix it. So they were like
Speaker 2: all right, cool. So two weeks later I had him
Speaker 2: back in the club and they're like, yo, what can
Speaker 2: we do for you. I was like, well, I'm turning
Speaker 2: thirty five and I want to do my birthday party
Speaker 2: the Vasaci mansion. So they were like, yeah, that might
Speaker 2: get a little price. He maybe do a couple of brands.
Speaker 2: Blah blah blah. Said okay, cool, let me know, I said,
Speaker 2: you know what. Two weeks later they call me, you
Speaker 2: got it. You know what I'm saying, parties yours, get
Speaker 2: the event planning and let us know who were cutting
Speaker 2: the checks too, blah blah. So obviously then social media
Speaker 2: wasn't you know, I mean they have all or whatever.
Speaker 2: So we ended up getting like a billion impressions because
Speaker 2: Star Jones and al Reynolds were in a relationship and
Speaker 2: she was on the view. I don't even know if
Speaker 2: y'all remember this, Yeah, but it was the biggest thing
Speaker 2: in the tabloid thing. So I mean obviously all the
Speaker 2: Fat Joe's, like all the rappers that uh So anyway,
Speaker 2: so we were we had this amazing party. But from that,
Speaker 2: the global head of marketing came because they got a
Speaker 2: My invitation was a bibble ahead of me, and they
Speaker 2: usually don't do cross branding promotion on the box I had,
Speaker 2: like all the because they had to get money from
Speaker 2: each ten came from Don Perry on mo Ed you
Speaker 2: know what I'm saying, Hennessy and Belvedere. So long story,
Speaker 2: Shorty came up because you're like, why are we doing
Speaker 2: this for this non celebrity, Like we're spending a lot
Speaker 2: of money, Like why are we doing it? So when
Speaker 2: they came over, they were like, yo, like this is unreal,
Speaker 2: Like this this dude brought all these people, now mind
Speaker 2: you seventy to yeah, probably eighty percent of the people
Speaker 2: flew in for the party, and so they were just
Speaker 2: amazed by So after that they were like, yo, can
Speaker 2: we do some other things, Let's try this. So I
Speaker 2: would do little things this, that and the third. But
Speaker 2: then when it got into Grey Goose puffles on fire
Speaker 2: with the flavors and so great Goose had had a
Speaker 2: little while. Let's sitron La Wrongs like all these flavors,
Speaker 2: but they weren't popping. They were like, can you help
Speaker 2: us with these flavors? I said, well, let me pick
Speaker 2: the flavor. You get that to me for six months,
Speaker 2: I'll you know, I'll pop it off in Atlanta. We'll
Speaker 2: see how it goes. Six six months, we were up
Speaker 2: four hundred and ninety eight percent because I had the
Speaker 2: club like I had, you know, the war I'm sorry,
Speaker 2: the Compound Gold Room like pre made all the clubs
Speaker 2: I had, right, I was just like I got to
Speaker 2: have a spind you know what I'm saying. So long
Speaker 2: story short, that caught on like wildfire. They ended up
Speaker 2: giving me a million dollars on my credit card. That
Speaker 2: y'all did Drake Tour. I did a whole bunch of
Speaker 2: different stuff. But they were like, yo, like we we
Speaker 2: want to do. You know, we want to do a
Speaker 2: fucking program with right and helped us set up with
Speaker 2: other people in other markets. So I started putting them
Speaker 2: with people and then Puff came and this is when
Speaker 2: Puff and I got did y'all hear about that ship
Speaker 2: when me and Puff got into it as the thing
Speaker 2: it was on MTV fight, No, it almost turned into
Speaker 2: a fight. It wasn't. What happened was so he had
Speaker 2: Justin's restaurant down here back then, and so you know,
Speaker 2: I was popping like grey Goose was on fire, and
Speaker 2: I was like, let me fuck with him, you know
Speaker 2: what I'm saying. So I put a billboard right on
Speaker 2: the side of the motherfucking Justin's with a bob. It
Speaker 2: was literally like this, and he has a rock. At
Speaker 2: that time, he was on fire. It was the height,
Speaker 2: it was Coco and all that. So I want to
Speaker 2: I'm on the billboard right like literally across the street.
Speaker 2: So he was coming to the compound right and we
Speaker 2: had him at the compound. I forget Tip just got
Speaker 2: out of jail for the gun ship, and I put
Speaker 2: my booth in front of his booth for the crowd
Speaker 2: to see. So every time they ordered one two s,
Speaker 2: I ordered three or four like it's gray goose. So
Speaker 2: I was, and so after a minute he was getting irritated.
Speaker 2: But me, I'm thinking, you Puff, Daddy, I noticed to Daddy.
Speaker 2: If you wanted to, you could say, oh, he has
Speaker 2: to stop buying because Alex own the club. I didn't
Speaker 2: own the club, I mean had the influence of the club.
Speaker 2: I didn't know you, my man. But if he said
Speaker 2: I'm leaving, if he doesn't stop or something, it would
Speaker 2: have been fair because I really was fucking with him,
Speaker 2: you know what I'm saying. But he lost his cool.
Speaker 2: He threw a piece of ice hit my little stick
Speaker 2: man in the face, right, but behind him was you know,
Speaker 2: one of my my guys, right, So he didn't realize it,
Speaker 2: but I saw it. And mind you, so say she's
Speaker 2: the guy who got hit in the head with the ice.
Speaker 2: It's me, You're puffed. So they're like, I mean they're
Speaker 2: really like twelve feet apart, but y'all equal, me and
Speaker 2: TI equal. So Puff gets the mic after he is
Speaker 2: the dude he's like, yo, you fucking light skinned niggas. Now,
Speaker 2: mind you, the nigga he talked to is not light
Speaker 2: That means the whole time in his head, he's talking
Speaker 2: to me, right, so I'd like this nigga's wild. And
Speaker 2: so Tip gets to Mike and Tip's like, Yo, it's
Speaker 2: they shit, this is house, nigga. He can draank what
Speaker 2: he wanted. And then Puff's like, don't do that. Don't
Speaker 2: do that. So at the time, I'm like, yo, Puff
Speaker 2: is not like he didn't look you know what I'm saying.
Speaker 2: So I was like, let me get over there. So
Speaker 2: I Tip is here to me, y'all. So I'm making
Speaker 2: my way, nigga. When I tell you, six thousand people
Speaker 2: in the world famers compound, I'm making my way over.
Speaker 2: So I get over and I'm like you straight cause
Speaker 2: the dude t the dude who got hit, is actually terrified.
Speaker 2: The dude in the back of him broke bottles ready
Speaker 2: to rush, like the whole shit. And I'm like, yo,
Speaker 2: chill out, a nigga, like it ain't none of that's happening.
Speaker 2: So I'm like boom so. But then Puff's like, yeah,
Speaker 2: fuck you too, nigga, and I'm like, and mind you
Speaker 2: now he's seen me working my I'm coming to you.
Speaker 2: I'm coming to do that. So I jump up on
Speaker 2: the thing, and I big big shout to Rube BK.
Speaker 2: Rube jumps over cause he's like, yo, what's the stick
Speaker 2: of doing? And then James Cruz and whoever. I was like, no, that'
Speaker 2: knning nigga. Let them figure that shit out, nigga. If
Speaker 2: they start fighting, let you know what I'm saying. So
Speaker 2: I'm moving on. So I grabbed and I was like, Yo,
Speaker 2: do you know you make a half a million dollars nigga?
Speaker 2: And this nigga you're hitting the ie makes thirty six
Speaker 2: style like you're tripping, Like, calm down, nigga, no one's coming.
Speaker 2: Look around us, no one's coming. I live here, no
Speaker 2: one's coming. Like chill out. So I ended up squads
Speaker 2: or whatever. But my point is like, not only did
Speaker 2: I save lives that I'm just saying like it was
Speaker 2: it had been a melee. I remember that it's not
Speaker 2: even me and him. I'm talking about the regular motherfucker's
Speaker 2: getting trampled and running.
Speaker 3: You know, I didn't know that was you because I
Speaker 3: remember exactly. I have a photographic memory, if anybody that
Speaker 3: doesn't know. So I remember watching that clip on World
Speaker 3: Star something like that.
Speaker 4: And he was like, yeah, motherfucker's order me Great Goose
Speaker 4: and t I was like, I just got jail.
Speaker 2: Nobody's going, Hey, I'm not going back to jail for
Speaker 2: nobody live here. And to be honest that that, I
Speaker 2: thought it was over with Great Goose after that, but
Speaker 2: it got so much press and he was you know,
Speaker 2: Puff back then was sending toilets to like velvety like
Speaker 2: puffles off the chain, you know what I'm saying. So
Speaker 2: they were like, yo, like this guy is you know
Speaker 2: what I'm saying. So anyway, Puff offered me a job
Speaker 2: two weeks later to come work for He's a genius,
Speaker 2: so he uh, he was like, you come work for Sarah,
Speaker 2: And I kept saying no for like another year. Intol
Speaker 2: the revolt happened and then we was rocking story. I'm
Speaker 2: gonna tell you this right now, Like you know, Puff
Speaker 2: is a superhero, you know, but he also has done
Speaker 2: things along the way that taints that. Right. But you
Speaker 2: will never find someone who has contributed more to this generation,
Speaker 2: you know what I'm saying. It wouldn't be a lot
Speaker 2: of jobs, it wouldn't be a lot of opportunities, It
Speaker 2: worn't for that man. So as much as we fight
Speaker 2: we brothers, and you know it is shut out the puff.
Speaker 2: So all right, season the uncle black man, that's.
Speaker 3: What we call se that's the fact, especially when you
Speaker 3: had Cassie unfortunate situation.
Speaker 2: Woa you just why did you Jesus forgive this man
Speaker 2: graduation in soft open wound? Jesus shot the fux shout
Speaker 2: the fun meet you on the podcast. So I didn't
Speaker 2: even say that. God that would later be edited. Look
Speaker 2: the way the way the pop's heart now talk about
Speaker 2: his women.
Speaker 4: Troy Choice said it. Anybody who's listening to her Choice
Speaker 4: Choice said it.
Speaker 3: There is eighteen near eighteen fifty six right now, you're
Speaker 3: you're part owning the company.
Speaker 4: It's an interesting story. So he was the original black
Speaker 4: Well he a slave.
Speaker 2: Yeah, Uncle Nearest was a slave, first generation slave, brought
Speaker 2: to America and was the master distiller for Jack Daniels.
Speaker 2: Basically right, and the story goes, just to catch you
Speaker 2: up in eighteen fifty six, there was an orphan by
Speaker 2: the name of Jack Dames who came to the dan
Speaker 2: Call farm where Uncle Niris made whiskey for a preacher
Speaker 2: Dan Call. But dan Call's congregation was like, yo, like
Speaker 2: you know what I'm saying, you can't be selling the
Speaker 2: devil was juice and preaching, you know what I'm saying.
Speaker 2: So basically, you know, Jack Dames was an or for
Speaker 2: living there, and he was so interested in what was
Speaker 2: going on with the whiskey. He was like, you know, basically,
Speaker 2: let me get a shot at it. In long story short,
Speaker 2: you know, he was a very tiny man, so he
Speaker 2: looked like a kid and he can get away and
Speaker 2: get through things. And back then, you know, they had
Speaker 2: like shoot to kill, like civil war like orders for
Speaker 2: people trying to sell whiskey to the troops and things
Speaker 2: like that. But he was quite the salesman and Uncle
Speaker 2: Niris was his you know, was his teacher. And fast
Speaker 2: forward in the seventies, I think it kind of got
Speaker 2: lost in the sauce about who nearest and his family was.
Speaker 2: There's an infamous picture out there that's actually George, uncle
Speaker 2: NIS's son, and not him. A lot of people say
Speaker 2: it's Uncle Niris, that's his son George, but you know,
Speaker 2: his fan, you know, has been with the Jack Daniels
Speaker 2: brand since then in some capacity Fashional forum. But the
Speaker 2: founder of Uncle Nearsvaarn Weaver. She's the best selling author.
Speaker 2: Her husband Keith. They were away on vacation and read
Speaker 2: the story in the international New York Times, and you know,
Speaker 2: she's an author, so she wanted to, like she just
Speaker 2: thought that the story was intriguing, so she went to
Speaker 2: you know, basically figure it out, see what was going on.
Speaker 2: And then you know, when she started uncovering things, she
Speaker 2: saw how important Uncle Nears was the Jack. Jack had
Speaker 2: mentioned Uncle Nears or his boys over fifty times in
Speaker 2: his autobiography, which we now owned, by the way, the
Speaker 2: dan Call Farm, which is three hundred and thirty acres
Speaker 2: where they grew up. She found out it was available
Speaker 2: to buy. She bought it, so we owned that, and
Speaker 2: she did a couple of key you know acquisitions around
Speaker 2: the Jack Daniels property or town if you will, right,
Speaker 2: because Lynchburg tend to see is Jack Daniels land, right,
Speaker 2: So yeah, So she basically was like, you know what,
Speaker 2: I'm going to start a whiskey in honor of him,
Speaker 2: and she started reaching out to all the family members. O.
Speaker 2: Our Near Screen foundation puts all of the descendants through
Speaker 2: college if you can, yea, we have nine in college
Speaker 2: right now, full ride, not just for Basher's but however
Speaker 2: long you want to go to school fully paid, all
Speaker 2: you got to do is maintain a three point zero
Speaker 2: and pay it for it when you get the opportunity.
Speaker 2: But that was some of the things that were like
Speaker 2: amazing to me. Obviously I had been in the spirits,
Speaker 2: I've done some amazing things. And a person I knew
Speaker 2: that was doing the series A raise the bulk of
Speaker 2: the series A was like, yo, you got to meet her,
Speaker 2: and he was telling her you got to meet him.
Speaker 2: He's like a savant, like the guy that went against
Speaker 2: Puff kind of thing like it work with Puff. And
Speaker 2: so we met and you know, literally the rest is history.
Speaker 2: That I mean, they were underway, but that was the
Speaker 2: beginning when I joined. You know, we did the breakfast
Speaker 2: club and we did all these you know, and it
Speaker 2: was we broke our website several times just on that
Speaker 2: promo run alone. And you know, for me, I wanted
Speaker 2: to go do all the deals in the clubs that
Speaker 2: I've been doing all this, you know what I'm saying.
Speaker 2: But I wasn't able to do that because she wanted
Speaker 2: to go door to door with it. Like her whole
Speaker 2: approach was, let's get on menus, let's get on cocktail menus,
Speaker 2: let's you know, deal with the thesepoke mixologists and all that.
Speaker 2: And so it was just a very great learning curve
Speaker 2: for me because I come from the oh we need
Speaker 2: two thousand cases.
Speaker 4: We're gonna get you, and I want to create sparkles.
Speaker 2: Yeah, but because that's what I had done that, you know,
Speaker 2: to that point. But she also was like, well, no,
Speaker 2: like you know, everybody, you know what I'm saying, Like,
Speaker 2: all I need you to do is be you, like
Speaker 2: if you can introduce it to your people at Piro Trader,
Speaker 2: my guy Pier to Pierre Rodgers that owns Periro Trader,
Speaker 2: Perio Traders, like the eBay of cigars for like pre
Speaker 2: embargo nineteen fifty Cubans like just dope, shit, if you're officionado,
Speaker 2: you should go there and get busy. But you know,
Speaker 2: I was put and it was just showing up and
Speaker 2: like you now you're seeing people with millions of ludacris
Speaker 2: is posting and all of my friends, and it was
Speaker 2: just very natural and organic, and yeah, the rest will
Speaker 2: be history. I am a shareholder and my great great
Speaker 2: grandchildren will be all right for this amazing And I
Speaker 2: never got equity from anybody else I've done a lot
Speaker 2: of great things and wanted to start your own thing
Speaker 2: with certain companies once upon a time, obviously working with
Speaker 2: Soroccan launching Deli on Apple, Sorocos my launch. So you know,
Speaker 2: it's it's it's a thing where you're like, damn, a
Speaker 2: complete stranger. I didn't know her from nothing, she didn't
Speaker 2: know me from nothing. We were put together and the
Speaker 2: rest is literally history. Now.
Speaker 3: I want to thank you, man, appreciate you you. Josh
Speaker 3: and Gyms on us and good funny stories too, so
Speaker 3: entertaining stories. So what what what what you have going
Speaker 3: on as far as the people that you know, you
Speaker 3: want to make people aware of anything with the brand
Speaker 3: or your party or anything like that.
Speaker 2: Now, just follow Kenny Burns on social media and all
Speaker 2: social media Kenny Burns and you'll see all right, sure, yeah.
Speaker 5: Can we put the Curator of culture now on the
Speaker 5: biow You can call them whatever you want to.
Speaker 2: Just call me big bro when you call yeah man.
Speaker 5: Shout out to everybody on patreon dot com that is
Speaker 5: proud to pay program. That's a lisiaa Patreon dot com
Speaker 5: back slash Ernalisia. We have five different tiers. Shout out
Speaker 5: to everybody that's been joining. Every every time we do
Speaker 5: what episode, it feels like we get like two or
Speaker 5: three more people that are coming on.
Speaker 2: It's bonus content there.
Speaker 5: There's obviously some extended footage from the episode, some outtakes
Speaker 5: that people seem to be enjoying. So we're gonna keep
Speaker 5: put putting that out. We're gonna continue puting on merch out.
Speaker 5: That's Onelisia dot com. Uh, we have all of our
Speaker 5: you know, traditional shirts to assets of a liabilities that's
Speaker 5: for your last name. Our tour shirts are up there now,
Speaker 5: so feel free to keep some pointing now so we
Speaker 5: can keep doing things like this coming to Atlanta and
Speaker 5: meet some real hometown heroes that are doing some incredible things.
Speaker 2: Yeah for sure.
Speaker 3: And in our workshop in New York and live stream
Speaker 3: all over the world is on the seventeenth of October.
Speaker 3: And also, so you guys know, I'm a financial advisors,
Speaker 3: so you DM me all the time. So as I said,
Speaker 3: the best way.
Speaker 2: To reach me, I have my you're a lifestyle specialist, nig.
Speaker 3: I have my calendar on the website earr lesion dot
Speaker 3: com for sure. And the book tip of this week
Speaker 3: is The Dream Is Real by you know who.
Speaker 2: Wrote that book, across Legend himself. Check it out.
Speaker 3: Check it out on on iTunes, Right, iTunes, Amazon, Kindle,
Speaker 3: Kindle for sure. Support that, Yeah for sure, support that
Speaker 3: for sure. And yeah, thank you guys for rocking with us.
Speaker 3: Don't forget the merch. We'll see you next week.
Speaker 2: One more thing, don't stay sucker free and never let
Speaker 2: your expectations exceed your effort. If you follow those simple rules,
Speaker 2: you're gonna get what you came for. You heard them
Speaker 2: facts peace.
Speaker 5: So Being at you come from the entertainment industry, music specific,
Speaker 5: we had a few questions for you being that, being
Speaker 5: that this new flux of artists, that the space is
Speaker 5: so crowded, how does a new artist get introduced into
Speaker 5: the space.
Speaker 2: What's the best route for them? Yeah, you have to
Speaker 2: have a level of authenticity. I think that really draws
Speaker 2: people in. You know what I'm saying. I just think
Speaker 2: today the ability to make a good hook, the ability
Speaker 2: to carry the bars keeps you or you know, get
Speaker 2: you in play. But I think the authenticity will keep
Speaker 2: you in play. I'm not really good at speaking on
Speaker 2: what makes a hit. I just know what I like.
Speaker 2: You know what I'm saying, and if I don't believe you,
Speaker 2: I can't really give you that respect, you know what
Speaker 2: I'm saying. And I think that if that would just
Speaker 2: come back to the game in general, I think we
Speaker 2: can get rid of a lot of the bullshit because
Speaker 2: I mean, you know, we might say something is bullshit,
Speaker 2: but they selling out three thousand seaters or you know
Speaker 2: what I'm saying. I never thought like six' nine like
Speaker 2: it would be, success, Right but then if you listen
Speaker 2: to the grungy way that he almost had a rock
Speaker 2: rap kind of. VIBE i, mean you can go to
Speaker 2: plenty of people in history and see how and why that.
Speaker 2: Works so BUT i just think, authenticity, man you, KNOW
Speaker 2: i think that the fads come and, go and if
Speaker 2: you want to be around for a long, time the
Speaker 2: authenticity pieces what keeps.
Speaker 5: You, YEAH i feel like somebody new, artists they don't
Speaker 5: have longevity in their. MIND i feel like the day they're, thinking,
Speaker 5: like how can we get high now and make as
Speaker 5: much as we can right?
Speaker 2: Now and who cares what? Happens and, YEAH i think
Speaker 2: they think about how CAN i get? High that, Too,
Speaker 2: LIKE i, Mean i'm, serious AND i just think, that you,
Speaker 2: know Because i'm LIKE i asked my, SON i have
Speaker 2: a fifteen or eighteen year. Old i'm just, like do
Speaker 2: they really think they really do the drugs like? That
Speaker 2: or you think they just rap about the, shit BECAUSE
Speaker 2: i don't even know how you're. Functioning you know What i'm.
Speaker 2: Saying you're talking about you know when When wayne And
Speaker 2: ross was having seizes and shit, like it was the,
Speaker 2: lean it was the fucking you know What i'm. Saying,
Speaker 2: like so you're, thinking like what how high do you
Speaker 2: want to be like and how how long do you
Speaker 2: think you will? Last or what are you trying to escape? From? Well,
Speaker 2: NO i MEAN i get why people want to, escape
Speaker 2: but you know What i'm, SAYING i JUST i don't
Speaker 2: think that you will live long enough to really reap
Speaker 2: the fruits if you continue to like do that to your.
Speaker 2: Body you know What i'm, Saying it's like physically. Impossible
Speaker 2: but where we're at now with music is.
Speaker 3: Content as far as content social media, presence is that
Speaker 3: more important than actual talent or what's your personal opinion on,
Speaker 3: that because to, ME i think it.
Speaker 2: IS i think the communitation is better than you got a?
Speaker 2: Point you got a. POINT i, mean you, know If i'm,
Speaker 2: judging you know What i'm, Saying, no, right BECAUSE i
Speaker 2: want to see something THAT i you, know will see
Speaker 2: ten twenty years from. THERE i, mean that's just HOW
Speaker 2: i came in a. Business BUT i came into a
Speaker 2: business with artists. DEVELOPMENT i came into a business with
Speaker 2: actually handlers that gave a, fuck you know What i'm,
Speaker 2: saying and had the respect of the artists so that
Speaker 2: they can get what they needed out of them and you,
Speaker 2: know kind of keep them from there killing themselves and
Speaker 2: going you know WHAT i. Mean BUT i think that
Speaker 2: WHAT i was saying earlier about this being to show me,
Speaker 2: culture to show me. Generation you're, right that shit. Works
Speaker 2: it's like if you bug out and do all all
Speaker 2: the dumb, shit they want to like your, ship and
Speaker 2: you're doing it for their. LIKES i mean we've seen
Speaker 2: you know What i'm, Saying but they do anything for,
Speaker 2: likes and that's the culture we live, in you know
Speaker 2: What i'm. Saying but like, again if people paying their
Speaker 2: money and they singing your, songs there's some. Connection SO
Speaker 2: i mean it's really a you, know catch twenty.
Speaker 4: Two what about any advice for aspiring managers or?
Speaker 2: Execs you have to you, know pick your, poison, RIGHT
Speaker 2: i think all artists are subject to lose their motherfucking.
Speaker 2: MIND i think it's just part of THE dna of
Speaker 2: artistry and creatives as a. WHOLE i would just, say
Speaker 2: pick your poison and be wholeheartedly passionate about the artists
Speaker 2: and what they have to, offer because it just works
Speaker 2: better when you, really, really truly. Believe if it's a
Speaker 2: check you know What i'm, saying it runs its. Course
Speaker 2: if it's because it's your cousin and you really don't
Speaker 2: want what you're gonna help, OUT i, mean you, know
Speaker 2: do it for the passion or don't do it at.
Speaker 2: All and that goes for artists.
Speaker 5: Too what do you think about the role of Exect
Speaker 5: it's going forward with so many, artists you, know that
Speaker 5: message of being independent right when they start taking control
Speaker 5: of their own. Careers how do you see the role
Speaker 5: of you, know people who do artists, development you, see.
Speaker 2: Have a valuable opinion from the, jump you know What i'm.
Speaker 2: Saying you, know anyone's gonna get over on you if
Speaker 2: you let, them you know What i'm. Saying but if
Speaker 2: you have a, value valuable opinion and you add value that,
Speaker 2: way you kind of put yourself in the middle of some,
Speaker 2: things you know What i'm. Saying and when when artists
Speaker 2: try to go run off and act crazy and be
Speaker 2: disloyal and try different, things because they all gonna want
Speaker 2: to try different, Things it's gonna be things at the
Speaker 2: beginning that are just so about what y'all got going.
Speaker 2: On and then when you get, older this guy over
Speaker 2: here might have a better. Connect it might be able
Speaker 2: to get me the close in this. Center you're gonna you,
Speaker 2: know run into all. That but you just gotta be
Speaker 2: firmly planted in the middle of what's going on to
Speaker 2: keep yourself in. Play and, honestly LIKE i, said add
Speaker 2: value from the, jump like add something valuable that even
Speaker 2: the artist. Knows because as much as they want to
Speaker 2: lose their minds act like stuff didn't, happen it. Happened
Speaker 2: they'll remember. It they. Will it'll come a point they're
Speaker 2: like what they, get you, Know i'm talking about as.
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