WEBVTT - EYL #40 Story Time feat. Kenny Burns 0:00:00.400 --> 0:00:04.280 You just realized your business needed to hire someone yesterday. 0:00:04.800 --> 0:00:09.000 How can you find amazing candidates fast? Easy? Just use 0:00:09.080 --> 0:00:12.360 Indeed stop struggling to get your job posts seen on 0:00:12.480 --> 0:00:16.360 other job sites. With Indeed sponsored jobs, your post jumps 0:00:16.400 --> 0:00:18.720 to the top of the page for your relevant candidates, 0:00:18.960 --> 0:00:22.000 so you can reach the people you want faster. According 0:00:22.040 --> 0:00:25.680 to Indeed data, sponsored jobs posted directly on Indeed have 0:00:25.800 --> 0:00:29.840 forty five percent more applications than non sponsored jobs. Don't 0:00:29.840 --> 0:00:33.519 wait any longer, speed up your hiring right now with Indeed, 0:00:33.960 --> 0:00:36.200 and listeners of this show will get a seventy five 0:00:36.280 --> 0:00:39.440 dollars sponsored job credit to get your jobs more visibility 0:00:39.600 --> 0:00:45.320 at indeed dot com slash pod Katz thirteen. Just go 0:00:45.360 --> 0:00:50.160 to Indeed dot com slash pod Katz thirteen right now 0:00:50.479 --> 0:00:53.040 and support our show by saying you heard about Indeed 0:00:53.080 --> 0:00:57.400 on this podcast. Terms and conditions apply. Hiring Indeed is 0:00:57.440 --> 0:00:58.040 all you need. 0:00:58.720 --> 0:00:59.120 All right. 0:00:59.200 --> 0:01:03.560 Welcome back a Lisia Atlanta edition. This is a very special, 0:01:03.800 --> 0:01:06.160 very special episode for us. We enjoyed our time in Atlanta, 0:01:06.200 --> 0:01:08.560 and we gotta we got a legend, Atlanta legend and a. 0:01:08.600 --> 0:01:10.520 DC legend sure for sure. 0:01:10.560 --> 0:01:12.080 So before we start, we gotta we gotta give a 0:01:12.080 --> 0:01:14.480 shout out to our partners at United Masters. 0:01:15.200 --> 0:01:18.600 Yeah rocking right now, Yeah, yeah, for sure. 0:01:18.640 --> 0:01:21.680 Shout out to Dave John and Ernest and the commissioner 0:01:21.680 --> 0:01:22.759 Steve Stouts for sure. 0:01:22.880 --> 0:01:26.800 Yeah. I remember Steve South on the back of American 0:01:26.880 --> 0:01:30.520 Airlines flight on the way to the Soul Train Awards, 0:01:30.800 --> 0:01:33.279 the one that Biggie died the party of the Vibe Party. 0:01:33.720 --> 0:01:35.479 He said, I'll never forget. He was on the back 0:01:35.520 --> 0:01:37.399 of the plane and he had like three seats. This 0:01:37.520 --> 0:01:40.440 was not first class, and he had like notes everywhere 0:01:40.800 --> 0:01:42.800 and he was just plotting. I'm like, what you about 0:01:42.840 --> 0:01:49.240 to do? He's like taking the world. Shout out to them. 0:01:49.280 --> 0:01:51.760 So, yeah, they they're big fans of the other podcasts, 0:01:51.840 --> 0:01:54.880 and we met with them and they wanted to, you know, 0:01:54.960 --> 0:01:56.960 form form some kind of alliance with us, so we 0:01:56.960 --> 0:02:00.120 we decided to do that. And so this this is 0:02:00.280 --> 0:02:04.440 be the first episode trial run. So we're gonna we're 0:02:04.440 --> 0:02:08.080 gonna release a bonus content, well not even bonus content, 0:02:08.120 --> 0:02:11.799 it's it's their own content on their channel. That will 0:02:11.840 --> 0:02:14.560 be some clips, uh dedicated to the music industry. So 0:02:14.639 --> 0:02:16.760 check out their YouTube. And then the full the full 0:02:16.800 --> 0:02:19.040 length version of the podcast will be on Earn Alesia, 0:02:19.720 --> 0:02:21.200 so yeah, shout out to the folks. 0:02:21.040 --> 0:02:23.079 And Instagram too, they're gonna have the content on the 0:02:23.200 --> 0:02:28.720 Instagram and yeah, yeah, collaboratory posts. I appreciate that. 0:02:28.720 --> 0:02:30.519 Collaboration is better than competition for sure. 0:02:30.560 --> 0:02:32.520 But then the last thing before we get started is 0:02:32.520 --> 0:02:35.520 that we got our workshop series that we're launching, and 0:02:35.560 --> 0:02:37.840 that's gonna be once a month in New York City. 0:02:37.840 --> 0:02:39.760 So we bring on guests from like all different areas 0:02:39.760 --> 0:02:42.440 of real estate and law and ALSOFF and people get 0:02:42.520 --> 0:02:44.680 educated on the podcast, but it's they they want even 0:02:44.720 --> 0:02:47.519 more education. So this is gonna be opportunity for people 0:02:47.560 --> 0:02:49.560 to actually meet these people in person and ask them 0:02:49.639 --> 0:02:52.080 questions and kind of like like a mini seminar in 0:02:52.080 --> 0:02:54.120 the sense. So it's gonna be in person in New 0:02:54.200 --> 0:02:56.640 York City, but it's also going to be live stream, 0:02:56.760 --> 0:02:58.480 so anybody in the world, all over the world, you 0:02:58.480 --> 0:03:00.639 can check it out. So that's only events have also, 0:03:01.200 --> 0:03:04.799 So all right, so now thank you, so yeah, so 0:03:05.200 --> 0:03:07.200 we have Kenny burn so first and almost thank you 0:03:07.200 --> 0:03:08.080 for rocking with us. 0:03:08.080 --> 0:03:11.119 Thank you for coming. I appreciate it. Yeah, So Curator 0:03:11.120 --> 0:03:13.120 of Culture. Is that a good title for you? Hey? 0:03:13.480 --> 0:03:15.440 You know, I take it. Yeah, I like it. Man. 0:03:15.840 --> 0:03:17.400 When I when I when I think of your career 0:03:17.880 --> 0:03:21.000 and it's an extensive one, I'm like lifestyle coach, not 0:03:21.000 --> 0:03:24.200 not lifestyle coach, lifestyle specialists, but even more so a 0:03:24.280 --> 0:03:25.320 curator of culture. 0:03:25.880 --> 0:03:28.520 Yeah, I mean I like to you know, the word 0:03:28.639 --> 0:03:31.160 curate is a very sensitive word, you know what I'm saying. 0:03:31.160 --> 0:03:33.680 I actually had a conversation with one of my mentees 0:03:33.680 --> 0:03:35.680 the other day. He was like, yo, I curated this event. 0:03:37.480 --> 0:03:41.640 He was like, uh, Kanye West is Sunday service at 0:03:41.720 --> 0:03:44.040 new Birth And I'm like, wait, wait, wait, you can't 0:03:44.120 --> 0:03:47.200 say it. You curated that, Like you know what I'm saying, 0:03:47.200 --> 0:03:49.160 Like you got to say, like you help. It's some 0:03:49.240 --> 0:03:53.960 people there. You brought a couple, I did the lights. Yeah. 0:03:54.200 --> 0:03:56.560 So I but curate is accurate when it comes to me. 0:03:56.560 --> 0:03:59.160 I've been a part of a lot of pivotal points 0:03:59.200 --> 0:04:02.800 and in him pop history, and yeah, I kind of 0:04:02.840 --> 0:04:05.080 like just carved my own way out. So yeah, I'll 0:04:05.080 --> 0:04:07.800 take that curator all day. All right? All right? 0:04:07.800 --> 0:04:09.200 Cool? So yeah, so we gonna turn right into We're 0:04:09.200 --> 0:04:11.600 gonna start with the music. But because you're a renaissance man, 0:04:11.640 --> 0:04:14.200 you do a little bit of everything. But we're gonna 0:04:14.200 --> 0:04:16.920 talk about the music business first. So all right, how 0:04:16.960 --> 0:04:19.960 did you get started in the music business because you're 0:04:19.960 --> 0:04:23.479 from DC originally. Yeah, then you come to Atlanta yep. 0:04:23.920 --> 0:04:26.880 Nick ninety two. My cousin was like, Yo, you gotta 0:04:26.880 --> 0:04:28.360 go to Freaka, Like what the fuck is the freaking 0:04:30.279 --> 0:04:34.120 yeah freak niggas like it was the biggest black college 0:04:34.200 --> 0:04:38.840 historically black college, like spring break, it happened in Atlanta 0:04:39.320 --> 0:04:42.119 and got locked up. My senior year in high school, 0:04:42.120 --> 0:04:44.880 was a basketball star and then look hit the table 0:04:45.920 --> 0:04:50.960 picky rings, you know, but I basically, you know, I 0:04:51.000 --> 0:04:52.800 was in trouble, so I couldn't really leave. He left 0:04:52.800 --> 0:04:55.000 to go to Morehouse in that spring. He was like, Yo, 0:04:55.480 --> 0:04:57.520 you gotta come down here and check this out. Like 0:04:57.560 --> 0:04:59.240 I promise you you've never seen nothing like this. I 0:04:59.279 --> 0:05:01.800 was like, my po let's me come cool, got you know, 0:05:01.880 --> 0:05:04.440 my paper straight came down and I was just you know, 0:05:04.480 --> 0:05:06.400 back then, there was no social media, so it wasn't 0:05:06.440 --> 0:05:09.640 like you could see, you know, what was happening on 0:05:09.680 --> 0:05:12.599 the way, or that it existed prior in certain posts. 0:05:13.440 --> 0:05:17.640 You know, you couldn't see literally go participate to experience it. 0:05:17.640 --> 0:05:20.479 And when I experienced them as black people like me 0:05:20.520 --> 0:05:22.880 from all over the world, and you're like, wait, I 0:05:22.880 --> 0:05:24.400 love this. And at this time, you know, you got 0:05:24.720 --> 0:05:27.880 a different world on TV, you got the Cosby Show, 0:05:28.000 --> 0:05:33.040 like the whole conscious black excellence was like permeating out 0:05:33.040 --> 0:05:35.479 of this world public enemy on all your clothes, like 0:05:35.520 --> 0:05:37.440 you were conscious. And so the time I was like, 0:05:37.440 --> 0:05:39.240 all right, I need to figure out my situation to 0:05:39.279 --> 0:05:42.479 move back. And then that fall we work some things 0:05:42.520 --> 0:05:45.359 out and I was blessed to come back. I attended 0:05:45.400 --> 0:05:48.800 Morris Brown College. I only went for a semester because 0:05:48.839 --> 0:05:51.040 in six months I became the number one party promoter 0:05:51.120 --> 0:05:55.320 out this My cousin had set me up like I 0:05:55.400 --> 0:05:57.719 was scar face. So when I came, like my cousin 0:05:57.800 --> 0:06:02.440 getting out of gyms coming when I got there, honestly. 0:06:02.480 --> 0:06:05.200 And then so Shakir Stewart got arrested dead was one 0:06:05.240 --> 0:06:08.080 of the first people I met here. He signed g 0:06:08.200 --> 0:06:11.160 Z and Rick Ross and was big at death jam 0:06:11.360 --> 0:06:13.920 actually might have was about to be president before j 0:06:14.160 --> 0:06:15.440 or something like that. Anyway, so he was one of 0:06:15.480 --> 0:06:18.440 the first people I met, and we just tore the 0:06:18.480 --> 0:06:22.159 au c up. We brought everybody who's anybody in the 0:06:22.440 --> 0:06:27.000 iconic atmosphere of hip hop. Now. Jay z I promoted 0:06:27.000 --> 0:06:30.680 the Reasonable DOWB album you know, but basically brought them 0:06:30.720 --> 0:06:32.640 here first when he had twenty two twos. This was 0:06:32.720 --> 0:06:37.120 like pretty reasonable doubt bought the Big Mac promo tour 0:06:37.200 --> 0:06:38.800 that puff did you know what I'm saying. People don't 0:06:38.800 --> 0:06:44.320 know children children Big Mac, so buff was a marketing guy, right, 0:06:44.360 --> 0:06:46.040 you know what I'm saying, Like that, his whole thing 0:06:46.080 --> 0:06:47.720 was creative before he was a producer all he was 0:06:47.760 --> 0:06:50.719 like a really intuitive guy. And he came up with 0:06:50.720 --> 0:06:54.640 this McDonald's idea with this mix tape or tape rather 0:06:54.760 --> 0:06:57.080 in a McDonald's box, and it was called Big Mac 0:06:57.120 --> 0:07:02.279 for Biggie and Craig Mac. Craig Mac ironically was the superstar. Yeah, 0:07:02.520 --> 0:07:04.400 he was a big back then. Yeah, Flavor it was 0:07:04.440 --> 0:07:07.479 on fire and everywhere supposed to dude party and bullshit 0:07:07.600 --> 0:07:10.280 is okay, I Yeah, that's not Favor. It was different. 0:07:10.400 --> 0:07:11.640 So we were the first to do it. We had 0:07:11.680 --> 0:07:13.360 the Chronic tour when I was twenty years old. We 0:07:13.360 --> 0:07:15.960 paid for the Chronic tour to come to the Omni 0:07:16.000 --> 0:07:18.760 which is now State Farm Arena here in Atlanta. He 0:07:18.840 --> 0:07:20.440 got locked up so he never could do the show, 0:07:20.480 --> 0:07:22.760 so kept but we were on that level like hustle, 0:07:22.800 --> 0:07:25.640 like we got here. Oh your niggas ain't doing shit. 0:07:26.040 --> 0:07:28.480 Oh the Atlanta motherfuckers, don't fuck with the school motherfuckers. 0:07:28.520 --> 0:07:30.000 Oh we're gonna bridge that because we had all the 0:07:30.080 --> 0:07:32.160 you know, we used to sell on drugs, so all 0:07:32.160 --> 0:07:34.080 the dope boys knew every you know, you knew you 0:07:34.080 --> 0:07:36.440 know what I'm saying, So we connected and we were 0:07:36.480 --> 0:07:39.720 the first like school dudes to really be accepted and 0:07:39.720 --> 0:07:41.920 breaks by the city. Like Shanty Doss called me the 0:07:41.920 --> 0:07:44.040 first time she won the stage and my Friday night 0:07:44.160 --> 0:07:46.600 was called funk Clinic to bring outcast like so it 0:07:46.680 --> 0:07:48.680 was just like a you're in the middle of like 0:07:48.720 --> 0:07:51.480 this amazing era of hip hop coming. You're not even hip, 0:07:51.560 --> 0:07:53.160 you know what I'm saying, just doing what you do. 0:07:53.680 --> 0:07:55.520 But it was fun. Man. Was there a name for 0:07:55.560 --> 0:07:57.600 the promotion that you were doing? Yeah, twenty six twenty 0:07:57.960 --> 0:08:00.240 twenty six twenty music was our promotion. Come in it 0:08:01.080 --> 0:08:03.360 and it was a phenomenon. The first appearance Jay z 0:08:03.480 --> 0:08:06.520 Ever had on MTV, he wore twenty six twenty shirt 0:08:07.480 --> 0:08:09.400 when Puffin and would come to the city Twenty's twenty 0:08:09.440 --> 0:08:11.520 gonna be in the Kenny Burns Like we were like this, 0:08:11.840 --> 0:08:13.960 like they used to break in dorms at Clark and 0:08:14.000 --> 0:08:17.120 Spellman and Morehouse. Still in our jerseys, like we used 0:08:17.120 --> 0:08:19.160 to make hockey jerseys basketball. I mean it was a thing. 0:08:19.280 --> 0:08:21.720 So and we would go to every black college and 0:08:21.720 --> 0:08:23.640 do it. So it wasn't like, you know, we create tours. 0:08:23.640 --> 0:08:26.120 We get tour buses and go and pull up be 0:08:26.240 --> 0:08:28.320 staying on top of the tour buses throwing out whatever 0:08:28.400 --> 0:08:30.000 promo we were doing. Like we were the real first 0:08:30.000 --> 0:08:33.200 street team. Big shout to Steve Rifkin, he incorporated it. 0:08:33.520 --> 0:08:36.000 But we were the first real street team. So how 0:08:36.000 --> 0:08:39.480 does that lead to to the music industry. I was 0:08:39.520 --> 0:08:43.760 in a parking lot of one twelve and the world famous. 0:08:43.400 --> 0:08:46.320 One about to say, let's fact, that's a fact. 0:08:46.559 --> 0:08:48.840 So I was in a parking lot and uh, it 0:08:48.920 --> 0:08:52.800 was either David Gates or Claude Austin Dallas, Austin's brother 0:08:52.880 --> 0:08:54.960 rest in peace. He came up to me, He's like, Yo, 0:08:55.440 --> 0:08:58.240 we got this artist named Monica and like word, He's like, yeah, 0:08:58.240 --> 0:08:59.960 I see y'all everywhere. Man, y'all need to help promote 0:09:00.080 --> 0:09:02.199 this joint, and I was like, I bet you know 0:09:02.240 --> 0:09:04.679 what I'm saying, not knowing who she is. I mean, 0:09:04.800 --> 0:09:07.600 you know, I guess we had a song called Don't 0:09:07.640 --> 0:09:09.280 take a Personally had they had tried to put it 0:09:09.280 --> 0:09:12.160 out one time it didn't work. So while I had 0:09:12.280 --> 0:09:14.920 received a street team business, I was in back in 0:09:14.920 --> 0:09:16.480 the one twelve parking lot and I met the guy 0:09:16.480 --> 0:09:18.880 who did the Black Expo, and back in the day, 0:09:18.920 --> 0:09:21.959 the Black Expo like was the thing to break your artist. 0:09:22.000 --> 0:09:23.679 So I got her on the Black XBO. She came back. 0:09:24.800 --> 0:09:26.920 She was fourteen years old. Wow, it's so funny, you said. 0:09:26.920 --> 0:09:29.080 I just saw like a picture of me and her. 0:09:29.360 --> 0:09:30.760 I sent it to you and I need to put 0:09:30.760 --> 0:09:35.680 it up on the thing there. It is crazy though, 0:09:35.760 --> 0:09:37.240 like crazy story. And then after that I was in 0:09:37.280 --> 0:09:43.080 the music business and Claude Austin was, you know, just 0:09:43.160 --> 0:09:44.839 like a mentor, and Dave Gates were like they were 0:09:44.840 --> 0:09:47.000 like mentors, like come on in, like we you know, 0:09:47.320 --> 0:09:49.520 we have a label deal with Rowdy Records through Arista. 0:09:49.640 --> 0:09:51.240 So I was doing my thing, but Monica was like 0:09:51.280 --> 0:09:53.439 it for them because they had spent so much money 0:09:53.480 --> 0:09:56.520 on y'all so stupid, and a couple of other acts 0:09:56.559 --> 0:10:01.400 they had illegal with Jamal I remember that. So they 0:10:01.600 --> 0:10:03.839 weren't winning, you know what I'm saying. And Monica's you know, 0:10:04.000 --> 0:10:06.480 I think she up like two million records, and so 0:10:06.559 --> 0:10:08.320 they were just mantling the thing, and I thought I 0:10:08.320 --> 0:10:11.000 had struck gold. I'm like, I need five hundred thousand 0:10:11.000 --> 0:10:13.400 dollar a year, nigga, what's up? Like we just went God, 0:10:13.520 --> 0:10:15.120 It's like that doesn't happen like that. I'm like, all right, 0:10:15.160 --> 0:10:17.199 well fuck it. Then I had said fuck Dallas and 0:10:17.280 --> 0:10:18.960 the meeting and it got back to Hi Many five 0:10:19.000 --> 0:10:20.880 and I'm like, I only make nineteen thousand dollars an 0:10:21.440 --> 0:10:24.120 hold this shit. I make way more money doing parties. 0:10:24.120 --> 0:10:26.679 But that's how I got in the music business. And 0:10:26.880 --> 0:10:30.040 because of the parties, Clark Kent became my mentor, DJ 0:10:30.080 --> 0:10:34.000 Clark Big Tony Wrong. I called him Tony Rome. He's 0:10:34.000 --> 0:10:36.960 gonna blow me up for saying that. So Tony used 0:10:36.960 --> 0:10:39.079 to like basically take me on the road with him. 0:10:39.400 --> 0:10:42.920 And so with that, he was going to Motown Records. 0:10:42.920 --> 0:10:45.640 Andre Herrel, who's like my father, you know what I'm saying, 0:10:45.720 --> 0:10:49.600 like my big brother father figure. He was going to 0:10:49.679 --> 0:10:53.400 Motown and he had like this talent search, and it 0:10:53.520 --> 0:10:55.720 so happened that the probation ship got weird and the 0:10:55.720 --> 0:10:57.520 police came here to a land looking for me. So 0:10:57.559 --> 0:10:59.439 I had to go back and get my ship straight 0:10:59.440 --> 0:11:02.120 in DC. So I was there, He's like, Yo, Dre's 0:11:02.160 --> 0:11:04.760 coming through. Why don't you do a party for him? 0:11:04.800 --> 0:11:06.480 You know, he loves that ship. He'll fucking get you 0:11:06.520 --> 0:11:08.400 a job, I'm telling you. I was like what he 0:11:08.520 --> 0:11:10.360 was like? Yeah? So I was like, what this nigga? Like, Like, 0:11:10.440 --> 0:11:12.640 I mean, I clearly grew up on New Jack Swing. 0:11:13.320 --> 0:11:17.200 I'm an uptown this after he left uptown it was 0:11:17.480 --> 0:11:20.679 going to take the reins over at Motown. So he's like, Yo, 0:11:20.920 --> 0:11:23.200 he's fucking cool. I was like, I know the music 0:11:23.240 --> 0:11:25.240 I'm talking about. What does he like? Like light skinned women? 0:11:25.280 --> 0:11:29.160 And I was like, all right, he pull up light 0:11:29.200 --> 0:11:33.040 skinned girl fucking Don harry On and he was like, Yo, nigga, 0:11:33.080 --> 0:11:33.800 what the fuck did you? 0:11:34.160 --> 0:11:34.439 Nigga? 0:11:36.440 --> 0:11:42.920 That was good? And so at the time, Juwan Howard, 0:11:42.960 --> 0:11:45.760 Chris Webber, and Rashid Wallas were all playing for the Bullets, 0:11:46.120 --> 0:11:50.080 so everybody was dead with the whole thing. The Wizards exactly, 0:11:50.800 --> 0:11:54.959 let's show my So yeah, so then he was like, Yo, 0:11:55.040 --> 0:11:57.280 can you come to New York on Monday. I was 0:11:57.280 --> 0:11:58.960 like yeah, he said, be there by ten o'clock. I 0:11:59.000 --> 0:12:01.240 was at eight. We're going to get into like twelve, 0:12:02.160 --> 0:12:04.839 So I'm sitting there when he comes. Set the snigger came. 0:12:06.480 --> 0:12:08.440 They said get a nigga sixty thousand dollars and put 0:12:08.480 --> 0:12:10.000 him in a street team market and I was like word. 0:12:10.120 --> 0:12:12.480 I was like, that's that's what y'all doing. Y'all like 0:12:12.600 --> 0:12:15.680 just giving r So I went from sixty to one 0:12:15.760 --> 0:12:17.720 hundred and twenty to one hundred and eighty and like 0:12:18.760 --> 0:12:20.440 eighteen months, you know what I'm saying. But I was 0:12:20.440 --> 0:12:22.959 his guy, but he was you know, this is the nineties. 0:12:23.000 --> 0:12:26.560 This is the nineties man now, but even then, yeah, 0:12:26.600 --> 0:12:29.520 young two and he he's so dope, Like I just 0:12:29.520 --> 0:12:31.400 want to give Andre Herral his flowers, you know what 0:12:31.400 --> 0:12:33.360 I'm saying. To be honest with you. The Revote Music 0:12:33.360 --> 0:12:35.959 Conference was his idea, which is now the Revolt Summit. 0:12:36.040 --> 0:12:38.200 So if you guys have not participated in, then please do. 0:12:38.240 --> 0:12:41.040 It's very imported. They just had one in Atlanta. I 0:12:41.040 --> 0:12:44.079 think by the time this episode comes, LA's will have happened. 0:12:44.080 --> 0:12:49.280 But Andre Herral is the godfather of lifestyle. He was 0:12:49.320 --> 0:12:52.600 the first person to put the three sixty offering together 0:12:52.640 --> 0:12:54.880 because you know a lot of people, man, they have 0:12:55.040 --> 0:12:57.080 stylists and they do this, that and the third, and 0:12:57.080 --> 0:12:59.280 they gotta pay motherfuckers to do certain things. He was 0:12:59.320 --> 0:13:02.000 just a fly mon first dude who had a driver 0:13:02.080 --> 0:13:03.800 with the Rose roy the first dude I met with 0:13:03.840 --> 0:13:06.160 a whole and you got to imagine Upper West Side 0:13:06.200 --> 0:13:08.520 of New York back in the nineties, was like that 0:13:08.640 --> 0:13:10.559 wasn't with you know, black folks. But he had a 0:13:10.600 --> 0:13:13.319 whole side of an apartment building, top floor of bosk 0:13:13.400 --> 0:13:16.120 yachts and put me in my first when I got married. 0:13:16.360 --> 0:13:19.800 I'll be married twenty years October sixteenth, two kids, gratulation, 0:13:19.880 --> 0:13:22.480 thank you. And he gave my wife and our first 0:13:22.679 --> 0:13:25.160 expensive pain. It was like twelve thousand. Back then it's 0:13:25.160 --> 0:13:27.560 called burning bed. The shit is. But anyway, he's just 0:13:27.600 --> 0:13:31.360 a real superhuman being. And you know, this business is 0:13:31.360 --> 0:13:34.320 full of suckers, and it's full of suckers that do 0:13:34.400 --> 0:13:37.440 suckers shit, and they will take advantage of the week, 0:13:37.920 --> 0:13:39.120 you know what I'm saying. And that's why I got 0:13:39.120 --> 0:13:42.000 pride myself. Like when you said a curator earlier or 0:13:42.000 --> 0:13:44.240 even pioneer as far as I'm concerned, because there were 0:13:44.280 --> 0:13:46.880 no lifestyle specialists and you can go to a million 0:13:46.880 --> 0:13:50.000 motherfucker's handles. Now they have lifestyle specialists under their moniker 0:13:50.240 --> 0:13:53.280 or they host clubs. I mean, I'm sure you're old 0:13:53.360 --> 0:13:56.920 enough you okay, I'm sure your nigga's old enough to 0:13:57.000 --> 0:13:59.160 remember when there were no hype niggas on the mic 0:13:59.200 --> 0:14:01.480 other than the DJ. I'm telling us Nigga's getting paid 0:14:01.520 --> 0:14:04.240 all across the globe for doing that. But I salute 0:14:04.280 --> 0:14:06.120 Andre Man. I want to give him his props because 0:14:06.280 --> 0:14:08.640 he taught me how to be three sixty with my offering, 0:14:08.679 --> 0:14:10.880 and that's why I think you know I'm winning. 0:14:10.800 --> 0:14:12.679 So three sixty with your offering because we've heard three 0:14:12.720 --> 0:14:15.400 sixties obviously with the record deal. Right, yeah, So I'm 0:14:15.440 --> 0:14:16.920 assuming I know what you mean as far as you 0:14:17.240 --> 0:14:18.839 do a little bit of everything and you know you 0:14:19.000 --> 0:14:21.320 kind of complete decipher. But what exactly does that mean? 0:14:21.320 --> 0:14:22.960 It's that's the first time I've heard that and that 0:14:23.160 --> 0:14:24.560 other than three sixty record deal. 0:14:24.640 --> 0:14:26.960 Well, this is a show me world, now, you know 0:14:26.960 --> 0:14:29.400 what I'm saying. In marketing and since the mid two 0:14:29.440 --> 0:14:33.080 thousands when the Gray Advertisings and Uni Worlds that owned 0:14:33.160 --> 0:14:35.520 all of the visits the boutique started, you know, Spike, 0:14:35.560 --> 0:14:37.600 and you had Team Epiphany will call it you like 0:14:37.800 --> 0:14:40.120 all these people you know coming with these smaller agencies, 0:14:40.160 --> 0:14:42.760 and what people wanted was to connect. They wanted the 0:14:42.800 --> 0:14:45.040 one person that was the plug, like all this other 0:14:45.120 --> 0:14:47.520 back office shit and all this other extra money they 0:14:47.560 --> 0:14:49.520 was paying. They wanted to figure that out. So when 0:14:49.520 --> 0:14:52.000 I created that's why I created the name the Lifestyle Specialist, 0:14:52.000 --> 0:14:54.800 by the way, And then I decided that fuck this 0:14:54.920 --> 0:14:57.240 business in the way that I know it exists. I'm 0:14:57.240 --> 0:15:00.720 gonna be the father, husband first. Then I'm gonna be 0:15:00.760 --> 0:15:03.640 the entrepreneur, and then I'm gonna be all the other 0:15:03.720 --> 0:15:05.560 the fashion guy and all that. But that to me 0:15:05.640 --> 0:15:08.640 is three sixty. When you see things that are one sided, 0:15:09.080 --> 0:15:10.960 you only really get that from a person. You don't 0:15:11.000 --> 0:15:12.560 get the full pitch. And I think I wanted to 0:15:12.640 --> 0:15:14.880 lead by example, Like I come from a business that's 0:15:14.960 --> 0:15:17.760 unforgiven for relationships. I come from a business that taken 0:15:17.800 --> 0:15:19.240 doesn't give you know what I'm saying. So I kind 0:15:19.280 --> 0:15:22.320 of wanted to change the narrative. I started immediately I mean, 0:15:22.360 --> 0:15:24.600 I've always been a mentor even to my friends. You 0:15:24.600 --> 0:15:25.880 know what I'm saying. I was the first to jump 0:15:25.920 --> 0:15:27.800 off the porch. I was the first to you know 0:15:27.840 --> 0:15:29.400 what I'm saying, get the brick and not the ounce 0:15:29.480 --> 0:15:31.600 like I was. You know what I'm saying. So like 0:15:31.640 --> 0:15:34.480 I think, for me, I always leave by example. I 0:15:34.560 --> 0:15:36.360 just want to give people like a three sixty rendering 0:15:36.440 --> 0:15:39.200 right because you can be married and be happy. You can, 0:15:39.440 --> 0:15:41.840 you know what I'm saying, Like be flies a motherfucking 0:15:41.920 --> 0:15:43.640 not be broke. You can. You know, you can do 0:15:43.760 --> 0:15:47.520 things that are you know, one hundred percent real in 0:15:47.520 --> 0:15:49.120 a three sixty way. You know what I'm saying. And 0:15:49.120 --> 0:15:50.920 I think, like you said, I love the way you 0:15:50.960 --> 0:15:53.960 asked that question because the music business three sixty is 0:15:54.040 --> 0:15:57.280 even more pimpory, even more, you know what I'm saying, adultery. 0:15:57.320 --> 0:16:00.080 If you're you know what I'm saying, they take it. 0:16:00.120 --> 0:16:01.760 I mean, but I just taken from you. You know 0:16:01.760 --> 0:16:03.440 what I'm saying, It was rightfully yours. But in this 0:16:03.680 --> 0:16:06.920 particular scenario, I like to bring everything full circle. So 0:16:06.960 --> 0:16:09.400 compute people look at your pitches and they be like, oh, 0:16:09.440 --> 0:16:12.400 this light skinned niggas ah, this nigga. All he does 0:16:12.480 --> 0:16:14.360 is for oh, this nigga has got the ball head 0:16:14.360 --> 0:16:18.040 and think, oh this nigga. But when they you can't 0:16:18.080 --> 0:16:20.040 hate on love. If you can't you know what I'm 0:16:20.040 --> 0:16:22.240 saying that if my if my offering is love, if 0:16:22.240 --> 0:16:24.440 you hate, you're a hater. And you gotta you know, 0:16:24.480 --> 0:16:26.000 look at yourself in the mirror. Deal with that. 0:16:26.120 --> 0:16:27.920 But you said one of one of the things Andre 0:16:28.000 --> 0:16:31.120 Herrel taught you was to take your creative vision to 0:16:31.160 --> 0:16:32.000 make it tangible. 0:16:33.040 --> 0:16:35.160 This nigga will break it down to the socks. Like 0:16:35.600 --> 0:16:38.920 you gotta understand something. Single parent home. My mother raised 0:16:38.960 --> 0:16:41.680 me with all my aunts, and here I go to 0:16:41.720 --> 0:16:43.480 the street, like I knew what love was, but I 0:16:43.520 --> 0:16:46.480 know what encouragement was, right because you know, God bless 0:16:46.520 --> 0:16:49.360 our grandparents and our parents. But they they you know, 0:16:49.400 --> 0:16:51.720 they come from a very trying period, you know what 0:16:51.760 --> 0:16:54.200 I'm saying, And it was really tough for them to 0:16:54.320 --> 0:16:58.040 like get through life like let alone succeed. Right, But 0:16:58.200 --> 0:16:59.840 like you know, when you meet, you go to this 0:16:59.880 --> 0:17:02.960 stream you figure out, Okay, I'm not I'm no killer. 0:17:03.360 --> 0:17:05.600 I'm not trying to put my hands on nobody. And 0:17:05.640 --> 0:17:08.200 that's forced. Like so the streets wasn't for me. You 0:17:08.200 --> 0:17:10.560 have to be a certain caliber of person. Now, luckily 0:17:10.600 --> 0:17:12.639 I had a lot of game and I could figure 0:17:12.680 --> 0:17:14.800 things out. And then I was scrapped too. But at 0:17:14.800 --> 0:17:17.720 the same time, meeting Dre, it's like, Nigga, all that 0:17:17.760 --> 0:17:20.400 shit is cool. Put that energy in this. You got 0:17:20.400 --> 0:17:22.919 to you got the women, You dress good, like you 0:17:22.960 --> 0:17:25.240 know what I'm saying, You walk around, you smell like 0:17:25.280 --> 0:17:27.800 you can't be and you don't think about that, like 0:17:27.840 --> 0:17:30.280 if you know what I'm saying, if you don't, if 0:17:30.320 --> 0:17:32.119 you don't have a father figure in your house pointing 0:17:32.160 --> 0:17:34.240 you in the right direction, Like I didn't know my 0:17:34.359 --> 0:17:39.399 superpowers until I met Andre, that's that's power. So you 0:17:39.440 --> 0:17:42.399 started lifestyle specialists? Yeah, I created that, and if anybody 0:17:42.400 --> 0:17:45.959 say it's different, I'm gonna fuck you. But it's fast. 0:17:46.160 --> 0:17:48.280 I mean, you know, I don't know how you prove that. 0:17:48.359 --> 0:17:51.680 I don't own the mark. But so now you're gonna 0:17:51.680 --> 0:17:52.760 ask most people. 0:17:52.840 --> 0:17:54.399 It's yeah, cause like you said, I mean that that 0:17:54.480 --> 0:17:56.600 term kind of gets turned thrown around. 0:17:56.280 --> 0:17:57.639 A lot these days. 0:17:57.720 --> 0:18:01.800 So a lifestyle specialist, I'm actually curious to know your definition, 0:18:01.880 --> 0:18:02.879 Like what does that means? 0:18:02.920 --> 0:18:07.600 Got smart radio? These answers lifestyle specialist. I was like, 0:18:07.680 --> 0:18:11.199 I said this. The marketing boutique agency boomed around two 0:18:11.240 --> 0:18:13.480 thousand and five, and I would do a lot of 0:18:13.480 --> 0:18:15.520 consulting and I would go on these meetings, like you know, 0:18:15.560 --> 0:18:17.440 we would go to Heineken and pitch the Heineken Red 0:18:17.480 --> 0:18:22.520 Star Soul Tour, and which I created with Alloy Marketing. 0:18:22.560 --> 0:18:24.320 It was really my idea because it was a CD 0:18:24.359 --> 0:18:26.600 that had Eric abad Due, Glenn Lewis, like Chico de 0:18:26.680 --> 0:18:28.280 Barge all these people back in the day. I was like, Yo, 0:18:28.520 --> 0:18:30.720 why don't y'all take this and do a tour and 0:18:30.760 --> 0:18:32.399 you can introduce artists and all that, you know what 0:18:32.440 --> 0:18:37.719 I'm saying. So by the time you know, I got 0:18:37.800 --> 0:18:39.760 to like my third pitch with them, I think we 0:18:39.760 --> 0:18:43.439 were at like Axe Body Spread or something. I was like, yo, like, 0:18:43.640 --> 0:18:45.480 I'm tired of y'all referring to me as like this 0:18:45.840 --> 0:18:48.760 lifestyle guy. Like I have a skill set, you know 0:18:48.800 --> 0:18:50.679 what I'm saying, Like, and obviously I'm helping you with 0:18:50.760 --> 0:18:53.679 these ideas, but you're not telling the client that. So 0:18:53.720 --> 0:18:55.080 I was like, you know, if you're gonna refer to me, 0:18:55.119 --> 0:18:58.400 refer to me as a lifestyle specialist. I'm not really 0:18:58.440 --> 0:19:00.760 with the other you know things calling me. And that's 0:19:00.760 --> 0:19:02.320 how I came up with I think if you're going 0:19:02.359 --> 0:19:05.160 to be a lifestyle specialist, you have to be tenured 0:19:05.400 --> 0:19:08.000 in multiple things that deal in pop culture. I was 0:19:08.040 --> 0:19:10.000 the second black designer ever in sac at the avenue 0:19:10.000 --> 0:19:11.720 of Ryan Kenny when we did the Whole. When jay 0:19:11.760 --> 0:19:15.480 Z did change clothes, he wore our shirts. I signed 0:19:15.680 --> 0:19:17.919 you know numbers a number of artists and worked on 0:19:17.920 --> 0:19:20.879 a number of projects from Dream to Akon to LA. Like, 0:19:21.000 --> 0:19:26.960 so I've done a lot in different territories or you know, 0:19:27.359 --> 0:19:30.600 different things in culture to get that you sign that 0:19:31.160 --> 0:19:35.760 you signed through your own regular Lis years. Funny story 0:19:35.800 --> 0:19:38.920 about w A and big shot project coming out of 0:19:38.960 --> 0:19:43.360 October eleventh. But when I found Wila, my sister who 0:19:43.440 --> 0:19:47.080 owns Baller Alert, was like, Yo, you gotta hear this dude. 0:19:48.359 --> 0:19:50.920 He's a phenomenal rapper. And I'm like, all right, cool, 0:19:50.960 --> 0:19:53.400 because I want to sign U C B. Saxe late, 0:19:53.440 --> 0:19:54.800 I want to sing, I want to sign him the 0:19:54.840 --> 0:19:57.600 Rockefeller but damon and wouldn't hear me. But so when 0:19:57.600 --> 0:20:00.280 I got to LA, I heard him rap. He was 0:20:00.320 --> 0:20:01.840 like a rappers, rapper, you know what I'm saying, like 0:20:01.920 --> 0:20:04.720 Backpack Rapper. He had like forty seven bars, like you 0:20:04.760 --> 0:20:07.000 know what I'm saying, Like yeah so and I'm like, 0:20:07.040 --> 0:20:08.800 all right, cool, you know what I'm saying. But it 0:20:08.920 --> 0:20:11.480 was a dude by the name of Southeast Slim who 0:20:11.520 --> 0:20:13.480 did this go Go fusion shit. And that was what 0:20:13.560 --> 0:20:15.959 I wanted whole time, Like I was asking, like, where's 0:20:16.000 --> 0:20:17.960 the go Go influence. 0:20:17.440 --> 0:20:21.640 Shit, that's that's to your region, Yes, dah DC, So 0:20:21.640 --> 0:20:23.520 Southeast Slim mix out of Southeast I don't even know 0:20:23.560 --> 0:20:24.560 where it is today. 0:20:24.960 --> 0:20:28.199 But he had this record called Dig The Dig The 0:20:28.359 --> 0:20:31.760 Off the Muscles Northeast Grooves, and when I tell you, 0:20:32.240 --> 0:20:34.760 he had like one hundred bars or verse. But I 0:20:34.760 --> 0:20:36.600 was like, no, chop this up, dude. And when I 0:20:36.600 --> 0:20:38.560 tell he was getting twenty five hundred dollars a week 0:20:38.960 --> 0:20:42.680 three weeks later until he like literally busted a move. 0:20:42.760 --> 0:20:48.240 But the story is we released Hat Is the New 0:20:48.280 --> 0:20:52.240 Love Mixtape and Paint a Picture mixtapes, and they were 0:20:52.280 --> 0:20:54.080 so on fire, like he was getting booked and we 0:20:54.080 --> 0:20:56.760 were getting sought after. And so I knew the game 0:20:56.840 --> 0:20:58.800 and I wanted to be independent. I didn't really want 0:20:58.840 --> 0:21:02.880 to go inside and I went to La and I'll 0:21:02.920 --> 0:21:05.800 never forget this dude was on me on my Space, 0:21:05.880 --> 0:21:08.080 this white boy. I'm not gonna say his name because 0:21:08.119 --> 0:21:10.280 I smacked the shit out of you know you are. 0:21:10.600 --> 0:21:15.399 But it was so crazy because I was like, the 0:21:15.480 --> 0:21:17.920 social media shit about to blow. I didn't know what 0:21:18.000 --> 0:21:19.960 and how, but I just felt like my space was 0:21:20.000 --> 0:21:21.960 such a community and it was only gonna get Pacetbook 0:21:22.040 --> 0:21:24.560 was the obviously coming around, and I'm like, okay, bo 0:21:24.600 --> 0:21:26.359 when we got to meet this dude, he's hitting me 0:21:26.760 --> 0:21:29.520 and what he's saying makes a lot of sense in 0:21:29.520 --> 0:21:32.760 that space. So I go to mister Child and my 0:21:32.880 --> 0:21:36.440 test for the boy. The boy was basically like, if 0:21:36.480 --> 0:21:39.560 he tries to pay for dinner, I'm gonna hire him 0:21:39.640 --> 0:21:44.000 to be wil AT's social media guy. So dinner comes 0:21:44.080 --> 0:21:45.520 to me and while they looking at each other because 0:21:45.560 --> 0:21:48.280 he knows the test and he doesn't want to pay 0:21:48.280 --> 0:21:50.080 for dinner at us right, so I pull out I'm 0:21:50.080 --> 0:21:51.880 about to pay. So he ended up paying. That was like, okay, cool, 0:21:51.920 --> 0:21:55.760 We're gonna fuck with this mouth showing enough. Two weeks later, 0:21:56.240 --> 0:21:59.640 maybe three weeks later, I can't find La. I could 0:21:59.720 --> 0:22:03.000 not and his mama calling me. Everybody like what yo, 0:22:03.440 --> 0:22:05.080 I'm like, I don't know. He ain't called me now, 0:22:05.119 --> 0:22:08.600 mind you. Rob Stone at the Fader obviously one of 0:22:08.600 --> 0:22:11.119 my good friends. I had told him about Wile and 0:22:11.160 --> 0:22:12.919 I was trying to get Wile a cover or an 0:22:13.000 --> 0:22:16.440 article something. Then I'm reaching out to all my contacts. 0:22:16.440 --> 0:22:21.359 Just so happened that Rob Stone called me like, yo, like, 0:22:21.440 --> 0:22:23.600 your man just did the photo shoot? He killed it. 0:22:24.119 --> 0:22:26.800 I'm like, had did the photo shoot? So come to 0:22:26.840 --> 0:22:30.040 find out, the boy had went around you know what 0:22:30.040 --> 0:22:32.159 I'm saying, and while A was rolling with him, So 0:22:32.200 --> 0:22:34.399 the boy took him to Mark ronson Mark Signer. But 0:22:34.400 --> 0:22:38.040 I had paperwork on right, So I'm like, okay, cool, 0:22:38.080 --> 0:22:39.840 So I let it bang into the album's about attention 0:22:39.920 --> 0:22:42.199 deference was all to come. I was like, oh, no, 0:22:42.600 --> 0:22:45.800 I need a million. I didn't get a million, but 0:22:45.800 --> 0:22:47.639 they paid me and then yeah, we got credit for 0:22:47.640 --> 0:22:49.439 the first album. But me and while A straight, I mean, 0:22:49.480 --> 0:22:53.240 he you know, I really can't hold people to their 0:22:53.280 --> 0:22:56.560 actions when they're not fully in their right minds or 0:22:56.600 --> 0:22:58.200 even know you know what I'm saying. Because he knew 0:22:58.600 --> 0:23:00.280 the gangster ship and all the shit that could have 0:23:00.280 --> 0:23:02.200 happened to him, but it was it was more about, 0:23:02.240 --> 0:23:04.080 you know what, I'm gonna get mine if it ever 0:23:04.160 --> 0:23:06.320 comes out, and show enough when it came. You know, 0:23:06.320 --> 0:23:06.960 we got straight. 0:23:07.119 --> 0:23:10.880 So you gotta you met obviously the Rockefeller crew during 0:23:10.920 --> 0:23:14.320 the Reasonable era, right, and there's a story that you 0:23:14.400 --> 0:23:15.920 brought the paid in full script today. 0:23:16.119 --> 0:23:20.280 Yeah. Yeah, So I was. I was working with Dallas 0:23:20.280 --> 0:23:24.879 Austin and Kevin Zinger. Kevin Zinger owned uh what was 0:23:24.880 --> 0:23:27.119 the Volcano records, I think back then, and Dallas was 0:23:27.119 --> 0:23:30.560 doing Free World and this dude named Ship from Harlem 0:23:31.440 --> 0:23:33.159 came to the office and he had the pay in 0:23:33.240 --> 0:23:36.879 full script and he was basically brought easy you know, 0:23:36.960 --> 0:23:39.760 the character real, the real. 0:23:40.320 --> 0:23:44.800 I can't say the real, but that's too. 0:23:46.400 --> 0:23:50.680 There's too one of the greatest seasons. You know, he's incredible. 0:23:50.720 --> 0:23:53.920 But he did get his name from So they came 0:23:53.960 --> 0:23:56.160 to the office, you know what I'm saying, and I'm like, yo, 0:23:57.080 --> 0:23:58.800 Kevin ain't gonna get this. You know what I'm saying, 0:23:58.920 --> 0:24:01.480 Dallas really ain't gonna ge is some street ship. Yeah, 0:24:01.720 --> 0:24:04.640 took him down to John Street, met Dame at Biggs, 0:24:06.240 --> 0:24:07.639 met Jay and then they was like, we want to 0:24:07.640 --> 0:24:10.479 do the story. And so all I asked Damon for 0:24:10.720 --> 0:24:14.239 was a fucking role in the movie. Next time I 0:24:14.280 --> 0:24:17.560 see this, nigga, the movie's been. He's talking about you 0:24:17.600 --> 0:24:20.359 want to come to the premiere? No bullshit, you can 0:24:20.359 --> 0:24:22.399 buy two tickets? No, like, no, come with me now, 0:24:22.440 --> 0:24:24.159 I'm going to wait to the premiere Nigga on like 0:24:24.200 --> 0:24:28.040 forty seven. So that's but you know, that's what that's 0:24:28.080 --> 0:24:31.000 what family does. But no, it was, it was. It 0:24:31.080 --> 0:24:32.679 was awesome because I mean after that, I mean, he 0:24:32.760 --> 0:24:36.439 offered me a great position to help him change the 0:24:36.480 --> 0:24:39.120 direction for a Rockefeller because they wanted to do more 0:24:39.160 --> 0:24:42.000 than just wrap. So I came. You know, obviously, when 0:24:42.040 --> 0:24:44.199 Cam and them had just sold the main records, Kanye 0:24:44.320 --> 0:24:46.720 was up to bat. We were working on a bunch 0:24:46.720 --> 0:24:48.720 of shit black albums being worked on. So it was 0:24:48.760 --> 0:24:50.600 just like a good time at Rockefeller, and I think 0:24:50.640 --> 0:24:53.600 actually one of the best times because State Property was 0:24:53.600 --> 0:24:56.400 on full till they've set you had, you know, yay 0:24:57.680 --> 0:25:01.000 and then obviously Powers. Yeah, it was incredible, man. But 0:25:01.000 --> 0:25:03.080 that's when also the demise started. Man, that's when I 0:25:03.160 --> 0:25:06.000 left the music minis alone because I saw how the 0:25:06.080 --> 0:25:08.760 office was splitting up. You had Brooklyn in Harlem. You 0:25:08.800 --> 0:25:11.440 know what I'm saying. You know, the dip set was 0:25:11.480 --> 0:25:14.600 trying to whoop everybody. I got a wild story about that. 0:25:14.600 --> 0:25:15.400 What's that? What's that? 0:25:15.480 --> 0:25:15.520 No? 0:25:15.640 --> 0:25:17.600 Because I remember Lenny had got into it with him 0:25:17.600 --> 0:25:20.840 Linny as big shot at my brother. And then that 0:25:21.040 --> 0:25:23.240 same week I came and I went into Dame's office 0:25:23.280 --> 0:25:25.720 and I'm like, yo, y'all seen Dame and uh it 0:25:25.840 --> 0:25:31.080 was Cam, Big Joe, Uh, Capo was in there, a 0:25:31.080 --> 0:25:32.880 couple other you know, the dip set. Because I had 0:25:32.880 --> 0:25:35.800 everybody's respect. But whatever Cam was on, Killer was on 0:25:35.840 --> 0:25:38.679 some ship that was funk. I looked like, I'm like, nigga, 0:25:38.760 --> 0:25:40.399 you're sitting in this ship. I thought you might know 0:25:40.440 --> 0:25:44.119 what the fuck was Jesus Christ. No, Nigga. I was like, nigga, 0:25:44.200 --> 0:25:46.320 all that ship, I'm down the hall. My office is 0:25:46.320 --> 0:25:48.800 the one with the green walls. I had the only 0:25:48.840 --> 0:25:51.159 office with plants and green ships. So I walked down 0:25:51.240 --> 0:25:55.720 all her New York niggas, all you New York niggas 0:25:55.760 --> 0:25:56.879 sound like that when you get me. I don't know 0:25:56.880 --> 0:25:59.680 if you were like, ah, no, no, I'm not starre, 0:26:00.240 --> 0:26:02.679 but no I'm not something I'm joking but no, So 0:26:02.840 --> 0:26:05.440 I just heard some fussing and then Jim Jones came 0:26:05.480 --> 0:26:07.520 down to y and Killer was just bugging a mess off. 0:26:07.560 --> 0:26:09.080 But we ain't seen Dame that. I was like, this 0:26:09.080 --> 0:26:11.639 shit is crazy, like and clearly in the back of 0:26:11.640 --> 0:26:13.399 my mind because they referred to my whole crew as 0:26:13.440 --> 0:26:16.399 a dress shirt mafia, because I just yeah, we had 0:26:16.400 --> 0:26:18.200 a roll and say properly too that they took out, 0:26:19.359 --> 0:26:22.119 But yeah, we had a whole thing like Dame. He 0:26:22.200 --> 0:26:24.480 had the spot called infamous spot called the Black Door, 0:26:24.520 --> 0:26:27.040 and Tribeca he built the whole closet. Nigga, we ain't 0:26:27.080 --> 0:26:28.800 never gonna wear that shit. He built the whole close. 0:26:28.840 --> 0:26:31.240 All he had was Ralph Laern button ups. Jay Z 0:26:31.359 --> 0:26:34.040 made change clothes, but that change closes is different. 0:26:34.040 --> 0:26:37.080 And I remember that that was a cultural change in 0:26:37.080 --> 0:26:39.200 how we dressed going to that was it. 0:26:39.240 --> 0:26:41.040 Bro was like, all right, cool, we got that. 0:26:41.160 --> 0:26:43.400 Did that dip set thing really break up Rockefeller? 0:26:44.000 --> 0:26:45.639 No, no, no, no no. I was telling you that 0:26:45.640 --> 0:26:47.440 story because it was a wild story. What broke up 0:26:48.240 --> 0:26:50.000 Rockefeller And I think a lot of people are starting 0:26:50.040 --> 0:26:53.439 to see publicly was Dame, you know. I mean, at 0:26:53.480 --> 0:26:55.600 the end of the day, man, Dame was the one 0:26:55.800 --> 0:26:57.720 fighting and fussing to get them in the door. And 0:26:57.720 --> 0:26:59.720 he gets all respect for that because, as we all 0:26:59.800 --> 0:27:03.000 know have heard throughout history, the Rockefeller history, that Jay 0:27:03.000 --> 0:27:05.280 didn't have a deal, nobody wanted to sign them, and 0:27:05.320 --> 0:27:06.920 they put their money with their mouth, you know where 0:27:06.920 --> 0:27:11.960 their mouth was. They got a deal Priest Freeze Priority, 0:27:12.359 --> 0:27:14.000 you know, they sold all in records, They got a 0:27:14.000 --> 0:27:16.320 major deal with death Jam and the rest is literally history. 0:27:16.720 --> 0:27:18.520 But you know, I think money, you know, brought out 0:27:18.600 --> 0:27:20.679 those sides of Damon Man that really you know, and 0:27:20.680 --> 0:27:26.280 I like the honor conversation. I like the independent conversation. 0:27:26.320 --> 0:27:28.400 I like a lot of the things that Damon stood on. 0:27:28.680 --> 0:27:30.760 I just think after time, it's just like, bro, going 0:27:30.800 --> 0:27:32.800 too far. You're going too far. These are your brothers, 0:27:32.800 --> 0:27:34.680 so first and all, if they're your brothers, I don't 0:27:34.680 --> 0:27:36.440 give fuck if my brother got a mental illness and 0:27:36.480 --> 0:27:39.920 he killing motherfuckers, Like I'm literally not, like you know 0:27:39.960 --> 0:27:42.600 what I'm saying, giving up, Like in some way somehow 0:27:42.640 --> 0:27:44.960 we got and of course, I mean, you know Dame 0:27:45.760 --> 0:27:49.280 and Jay, I mean Jay was big, you know, Boogie's godfather. 0:27:49.280 --> 0:27:50.840 You know what I'm saying. It was just too much 0:27:50.920 --> 0:27:55.560 personal and you made a shitload of money. Yeah, and 0:27:55.640 --> 0:27:58.040 so how can you not you know, reveling that. But 0:27:58.160 --> 0:27:59.720 I just saw the writing on the walls and to 0:27:59.760 --> 0:28:01.680 beyond that's with you. I quit the music business after 0:28:01.760 --> 0:28:05.359 Rockefeller because I'm like, I could never in my life 0:28:05.560 --> 0:28:08.000 have seen that happen. And to be honest, if it 0:28:08.040 --> 0:28:10.240 wasn't for Bigs, like you know, a lot of shit 0:28:10.240 --> 0:28:12.600 would have fell apart a lot earlier than that because 0:28:13.040 --> 0:28:16.760 people don't know like Hopper, random label, like I'm talking 0:28:16.800 --> 0:28:18.840 about you know what I'm saying from the dip set 0:28:19.160 --> 0:28:21.120 on like you know what I'm saying, all that shit. 0:28:21.160 --> 0:28:23.320 I mean, Dane was there, but Dane was rocker where 0:28:23.840 --> 0:28:27.560 he was a new American magazine I'm sorry, American magazine. 0:28:28.200 --> 0:28:29.399 Like yeah, it was just a lot of shit he 0:28:29.440 --> 0:28:31.080 was trying to do, but Bigs held it down. And 0:28:31.119 --> 0:28:33.600 like I just said, that was the biggest time at 0:28:33.680 --> 0:28:36.119 Rockefeller ever and Biggs doesn't get that credit. A big 0:28:36.119 --> 0:28:38.120 shot to Hop and he was. To be honest with you, 0:28:39.040 --> 0:28:41.000 I feel like Jay, you know what I'm saying, in 0:28:41.160 --> 0:28:43.920 his crew, he's still with his crew. He made his 0:28:44.000 --> 0:28:46.200 friends rich, you know what I'm saying. Obviously, they contribute 0:28:46.200 --> 0:28:47.840 so far and song, but Jay went through his period 0:28:47.880 --> 0:28:50.160 of acting funny. You know what I'm saying, It's just facts. 0:28:50.160 --> 0:28:51.800 I mean, you get to a certain point you don't 0:28:51.840 --> 0:28:54.600 know who in what, so you you're blocking yourself off 0:28:54.640 --> 0:28:58.840 to things. And I don't think I've ever felt that 0:28:58.920 --> 0:29:01.920 way about Big. He was the only consistent one all 0:29:01.960 --> 0:29:03.760 the way through that whole. I mean, let's get it, 0:29:04.000 --> 0:29:06.880 one thousand percents. I respect him, I love him. It 0:29:06.960 --> 0:29:09.280 is an honor to watch him growing and even more 0:29:09.280 --> 0:29:10.800 of an honor to have been a part of what 0:29:10.840 --> 0:29:14.840 they did. But you know that Nigga Bigs like he 0:29:14.960 --> 0:29:19.200 stayed solid and didn't I've never known another side of Bigs. 0:29:19.360 --> 0:29:21.760 We ran into him, We ran into him out the Big. 0:29:22.560 --> 0:29:24.600 You gotta get on the podcast soon, y'all get him on. 0:29:24.640 --> 0:29:27.120 I mean we want to give like you gotta understand too, 0:29:27.120 --> 0:29:29.320 Biggs and talk a lot. Biggs one of the guy 0:29:29.320 --> 0:29:31.280 that's out here like sharing it. But now he's ready, 0:29:31.360 --> 0:29:32.680 Like you know what I'm saying, he got a lot 0:29:32.720 --> 0:29:33.360 to offer, bro. 0:29:34.520 --> 0:29:36.000 So all right, so now we're gonna go into the 0:29:36.000 --> 0:29:38.360 next segment. We're gonna talk about the night life because 0:29:38.360 --> 0:29:40.040 we haven't tough with that and that's a that's an 0:29:40.080 --> 0:29:40.840 exciting topic. 0:29:41.000 --> 0:29:41.360 All right. 0:29:41.400 --> 0:29:43.600 So now we're gonna talk about the night Lightning. 0:29:43.680 --> 0:29:47.120 But before that, so you you you said you launched right, 0:29:47.360 --> 0:29:51.080 y'all to Derek Ferguson. We had him for her good 0:29:51.160 --> 0:29:54.560 good friend and good friend of the podcast great man. 0:29:54.720 --> 0:29:57.320 Yeah, I love him. He held me down my entire 0:29:57.880 --> 0:30:00.280 time with Puff tromultuous. 0:30:00.640 --> 0:30:06.200 Say what was what I would love to what was 0:30:06.240 --> 0:30:09.560 the process in launching a TV network because that's not 0:30:09.720 --> 0:30:10.680 like an everyday thing. 0:30:10.760 --> 0:30:13.400 That's a whole different type of vibe. Like yeah, So, 0:30:13.560 --> 0:30:16.320 I mean, Puff is a is a very intuitive person 0:30:16.400 --> 0:30:19.320 as far as culture is concerned, and he realizes opportunities. 0:30:19.760 --> 0:30:23.080 And at the time, he wanted to basically launch a 0:30:23.160 --> 0:30:26.360 network that was heavy into the mobile side of things too, 0:30:26.400 --> 0:30:29.400 because a lot of AT and T comcasts and all 0:30:29.400 --> 0:30:31.760 the other carriers do is that they have you know, 0:30:31.840 --> 0:30:34.440 all this phone stuff is you know, next level. So 0:30:34.480 --> 0:30:36.440 he wanted to be ahead of the curve and that 0:30:36.560 --> 0:30:40.280 was the initial goal for a revote, And in twenty thirteen, 0:30:41.120 --> 0:30:43.120 you know, he reached out like, look like I'm doing X, 0:30:43.240 --> 0:30:46.160 Y and Z. So at first it was more consultancy 0:30:46.240 --> 0:30:47.800 I'm going back and forth and he's like, no, I 0:30:47.800 --> 0:30:49.680 need you in LA. So I moved the family out 0:30:50.600 --> 0:30:53.680 and we got to rocking. You know. The unfortunate thing 0:30:53.880 --> 0:30:57.000 is is that well, the unfortunate thing. Unfortunately. The unfortunate 0:30:57.040 --> 0:31:00.560 thing was that his vision was a little early. You 0:31:00.560 --> 0:31:03.840 know what I'm saying, to do segments in small pieces 0:31:03.840 --> 0:31:07.560 of content on the linear platform on YouTube type of yeah, yeah, like, 0:31:07.800 --> 0:31:10.160 and I mean I think it worked to a certain point, 0:31:10.200 --> 0:31:12.440 but then you know, there's certain things and I won't 0:31:12.440 --> 0:31:15.200 give the answers now because I'm gonna do it, but 0:31:15.280 --> 0:31:17.560 it's like, you know, I'm gonna give you models, right, 0:31:17.600 --> 0:31:20.040 So like Bounce TV. Big shout to my brother Ryan Glover. 0:31:20.120 --> 0:31:23.440 He just sold for a bag. And their whole model was, 0:31:23.920 --> 0:31:27.040 you know, licensed program they did like Bounce TV, they 0:31:27.080 --> 0:31:30.000 did license program and they did programming that just made 0:31:30.080 --> 0:31:32.320 sense because it wasn't available anywhere else. I mean you 0:31:32.320 --> 0:31:34.640 could see bits and pieces on BT and other like 0:31:35.120 --> 0:31:38.360 forms of television like that, maybe VH one, but they 0:31:38.400 --> 0:31:42.640 went hard like every day, Oh my god, I'm gonna 0:31:42.720 --> 0:31:44.920 so if you ever had a nostalgic moment or needed 0:31:44.920 --> 0:31:48.280 a nostalgic fixture with them, and so you know, I 0:31:48.320 --> 0:31:50.959 just think that, like I said, you know, and it's 0:31:51.000 --> 0:31:54.400 not done that I'm you know, gone forever from Revolt 0:31:54.440 --> 0:31:56.080 because I want to I like to finish things I 0:31:56.160 --> 0:31:58.720 start now. If he move it, if he moves Revolt 0:31:58.760 --> 0:32:02.720 to Atlanta and I and Andre Hirella's CEO and I'm president, 0:32:03.120 --> 0:32:04.840 I'm there, you know what I'm saying, and I'll bring 0:32:04.880 --> 0:32:07.720 this new idea change the game. But we got so yeah, 0:32:07.760 --> 0:32:09.960 but it was, it was, it was a blessing. Yep, yep. 0:32:10.000 --> 0:32:12.360 The relationship with Puff started in that big Mac campaign 0:32:12.480 --> 0:32:14.880 and throughout the years it's just been you said, tumultuous. 0:32:14.920 --> 0:32:17.640 But like I met Puff when I was sixteen of Washington, 0:32:17.720 --> 0:32:19.640 d C. It was a club called Opera and I 0:32:19.680 --> 0:32:22.160 saw him staying ah here of pel pl one half black, 0:32:22.200 --> 0:32:24.440 one half white. He looked like the Jojash video. And 0:32:24.760 --> 0:32:26.360 I had seen him because you know, I was in 0:32:26.400 --> 0:32:28.960 the street, so I had seen him, so he saw me. 0:32:29.200 --> 0:32:30.920 We had a bunch of girls at the time. He 0:32:30.920 --> 0:32:32.960 was a hot one. I was high school. So we 0:32:33.080 --> 0:32:35.240 just had a mutual like I see this guy, Okay, 0:32:35.280 --> 0:32:36.600 I know this guy, and like you know, back then, 0:32:36.640 --> 0:32:38.960 you don't approach nobody and talk about nothing. You'd be like, 0:32:39.000 --> 0:32:40.920 what's something to you say? You know what I'm saying. 0:32:40.920 --> 0:32:43.200 So something in common comes along. Because the circle is 0:32:43.240 --> 0:32:45.440 so small on the streets, you had to. So one 0:32:45.480 --> 0:32:47.880 day it happened and we spoke, and we've been cool 0:32:47.880 --> 0:32:50.240 and freak. Nick ninety four when we did the big 0:32:50.280 --> 0:32:53.400 Mac thing, you know, that's when I became a legend. 0:32:53.480 --> 0:32:56.920 That's that's when my legend started. Because Mark Pitts used 0:32:56.960 --> 0:32:59.480 called Gucci don so. Gucci was getting into a fight. 0:33:01.080 --> 0:33:04.040 They had this why why shaped staircase in this in 0:33:04.080 --> 0:33:05.720 the funk clinic, the warehouse. I used to do my 0:33:05.760 --> 0:33:08.160 parties and I saw I was ron G was DJing. 0:33:08.200 --> 0:33:09.600 So I'm in the booth, I'm on the mic talking 0:33:09.640 --> 0:33:11.880 my ship, and I see Gouch, you know this type 0:33:11.920 --> 0:33:14.520 ship so puffing, woofing all them down. I'm like, oh ship, 0:33:14.800 --> 0:33:17.240 if they see that, it's over and it's freaking it. 0:33:17.640 --> 0:33:20.440 So I was, you know, thousand people inside, thousand people outside. 0:33:20.480 --> 0:33:23.440 So I run off the mic. I get Gouch like 0:33:23.440 --> 0:33:25.280 you straight man, fuck this? You know, So you know 0:33:25.360 --> 0:33:28.280 Gucci's you know, he quiet, but then go hard. So 0:33:28.320 --> 0:33:30.760 I'm like, yo, just chill, it's freaking I got you 0:33:30.760 --> 0:33:32.680 can get the fuck out and paid the bounce on here, 0:33:32.920 --> 0:33:34.960 you know, like yo, chill. So I'm thinking we're good, 0:33:35.520 --> 0:33:39.280 but somebody had ran down to tell puff. So as 0:33:39.280 --> 0:33:41.080 we come down to wire shape, you know, we get 0:33:41.080 --> 0:33:43.280 to the land and then we're like midway before we 0:33:43.360 --> 0:33:46.560 hit the thing, and yo, yo, what the fuck in 0:33:46.640 --> 0:33:51.520 New York ship? And I'm like, yo, like we're good, 0:33:51.880 --> 0:33:54.880 like relaxed, like we're good. Like it's oh, Gucci straight, 0:33:54.880 --> 0:33:57.120 I'm straight now, fuck that nigga. We from New York nigga, 0:33:57.240 --> 0:34:03.600 nigga Haller nigga, not white planes. I'm just but my 0:34:03.600 --> 0:34:05.680 point is, the point is I'm like, I'm telling him 0:34:05.680 --> 0:34:08.840 like it's over. And so back in those days, it 0:34:08.880 --> 0:34:10.839 was the wild wild West, you know what I'm saying, 0:34:10.880 --> 0:34:13.439 Like you could buy a gun at k Mark down 0:34:13.440 --> 0:34:15.400 here with no license. Like this ship was crazy. So 0:34:15.480 --> 0:34:18.360 everybody's strapped and then all of a sudden, he you know, 0:34:18.400 --> 0:34:21.719 the tsunami starts and so I'm like, yo, I'm trying 0:34:21.719 --> 0:34:23.759 to get niggas hit. So they rushed the door. And 0:34:23.760 --> 0:34:26.279 when they rushed the door, I had just bought up. 0:34:26.360 --> 0:34:28.400 I'll never forget this truck and This is gonna make 0:34:28.440 --> 0:34:30.480 me mad, this shit, think about it. I had just 0:34:30.520 --> 0:34:33.360 bought a Ford Explorer, had the new grill and Mickey 0:34:33.400 --> 0:34:36.520 Thompson's and my cousin left it parked in front of 0:34:36.560 --> 0:34:39.319 the door. So in front of the door is the barricade. 0:34:39.360 --> 0:34:42.520 So when they rushed, the ship hits, my lights breaks, 0:34:42.560 --> 0:34:44.960 all my ship, my fucking bumpers hanging down, so I 0:34:44.960 --> 0:34:47.320 don't see it yet. So I'm coming outside because you know, 0:34:47.360 --> 0:34:49.399 all the drama had left it, and so people still 0:34:49.400 --> 0:34:51.160 part You know. The one thing about back in the day, 0:34:51.160 --> 0:34:54.960 you can have all types of chaos, but if you 0:34:55.040 --> 0:34:57.000 got it out the club, the party would remain. So 0:34:57.040 --> 0:34:59.879 we got it outside, so party still going on without 0:34:59.880 --> 0:35:01.680 my I was like, Yo, what the fuck is oh 0:35:01.800 --> 0:35:06.680 my fucking truck. So, long story short, I'm like getting pages, 0:35:06.719 --> 0:35:08.560 you know, because this is like beepers, This is not 0:35:08.640 --> 0:35:09.799 you know what I'm saying, So you got to get 0:35:09.800 --> 0:35:15.200 the I think it's freaking ninety four. Yeah, okay, we 0:35:15.239 --> 0:35:17.239 had ron g that weekend kick a pretty bit like 0:35:17.280 --> 0:35:19.719 all him early. So long story short, I'm getting all 0:35:19.719 --> 0:35:22.440 these pages, nine on one, so I need my money 0:35:22.480 --> 0:35:24.520 for my truck. I was, you know, first of all, 0:35:24.560 --> 0:35:26.719 Puff was my idol at this point. He was what 0:35:26.840 --> 0:35:28.880 he did in DC. I moved to Atlanta to do 0:35:29.120 --> 0:35:31.560 and it broke my fucking face that he would fight 0:35:31.640 --> 0:35:34.560 in my party. Knowing you come from that cloth, you 0:35:34.640 --> 0:35:36.680 know how important this is. You see all these people 0:35:36.680 --> 0:35:39.160 in line, you're gonna do that to me. I had 0:35:39.160 --> 0:35:42.840 gave them like more. White Star was like seventy five dollars. 0:35:42.840 --> 0:35:44.880 I gave him for thirty five. I was just trying 0:35:44.880 --> 0:35:56.000 to make White Star. So long story, short story goes, 0:35:56.520 --> 0:35:58.319 after he left town without paying my money, I went 0:35:58.400 --> 0:36:01.680 to New York and I went to Queens. It was 0:36:01.719 --> 0:36:03.880 some not Queens, I'm sorry, the Queen's Bridge on the 0:36:03.920 --> 0:36:07.200 Manhattan side. It was a club that was underneath the joint. 0:36:07.239 --> 0:36:10.680 And so Clark Kent, big bro and one of my 0:36:10.840 --> 0:36:14.160 best friends, big hustler from Detroit who funded most of 0:36:14.160 --> 0:36:16.440 the twenty six twenty ship back in the day. He 0:36:16.480 --> 0:36:18.239 with me. So I'm feeling like, you know what, I 0:36:18.520 --> 0:36:20.719 don't give all them niggas know me. If they you 0:36:20.760 --> 0:36:23.200 know what I'm saying, then everybody knows something. So I 0:36:23.239 --> 0:36:27.200 go to the club. I'm like, yo, something my money. 0:36:27.960 --> 0:36:31.279 So Puff looks at me literally right, he like looks, 0:36:31.280 --> 0:36:34.799 he looks at me like nigga. I was like, he said, 0:36:34.840 --> 0:36:37.040 he said, he said, I said, what's up with my money? 0:36:37.120 --> 0:36:40.160 He said, I got so much money? He put like 0:36:40.200 --> 0:36:43.319 ten thousand. I got so much money. I have you 0:36:43.360 --> 0:36:51.040 missing nigga over, I'm like, okay. I hit the money 0:36:51.040 --> 0:36:54.000 out of his hand and looked like the scene. So 0:36:54.040 --> 0:36:57.080 I'm motherfucking dunking And to be honest with you, to 0:36:57.120 --> 0:36:59.920 be honest with you, motherfuckers, wasn't trying to hit me 0:36:59.920 --> 0:37:01.799 like that because if they wanted to hit me, it 0:37:01.840 --> 0:37:03.759 was they could have gotten. I mean when I said, 0:37:03.760 --> 0:37:05.760 I was in New York and I had three people 0:37:05.800 --> 0:37:07.600 with me, and Clark was an innocent by standing the 0:37:07.600 --> 0:37:09.759 ship because he was fuf DJ too, So he's more 0:37:09.920 --> 0:37:14.160 like this. I'm like, Nigga, everybody's gonna die, right, So yeah, 0:37:14.200 --> 0:37:15.400 make it out of that joint. I see him the 0:37:15.400 --> 0:37:17.640 next day in front of the uh is that the 0:37:17.719 --> 0:37:20.560 Hilton on seventh. It was the last year the New 0:37:20.640 --> 0:37:23.120 Music seminar, and he had a picket sign in one 0:37:23.160 --> 0:37:26.000 hand and my nephew on the other hand, justin and 0:37:26.080 --> 0:37:31.280 he's like, yo, black God, Black God, Sun Moon Stars 0:37:31.400 --> 0:37:34.000 nigga were black nigga, we can't be doing it. You know, 0:37:34.080 --> 0:37:36.279 if we are here killing each other. This ship is crazy, Nigga. 0:37:36.280 --> 0:37:37.560 We can never do no ship like that if we 0:37:37.600 --> 0:37:39.839 want to get to the real money. The white man 0:37:41.360 --> 0:37:46.320 nigga he had me Jedi mind, was like, damn, I 0:37:46.360 --> 0:37:50.279 ain't need that money. About the money, Jedi mind, trick, 0:37:50.880 --> 0:37:53.840 I said, this nigga is good. But after that we 0:37:54.040 --> 0:37:56.600 was solid. We had cost each other some money, but 0:37:57.520 --> 0:37:59.160 the respect is then that's all I wanted, you know, 0:37:59.280 --> 0:38:00.200 like niggas had to fight. 0:38:01.360 --> 0:38:04.640 So I wasn't going out like that those legendary parties, 0:38:04.760 --> 0:38:06.840 Like what type of money are we pulling in for 0:38:06.960 --> 0:38:09.320 a night like that in college? 0:38:09.440 --> 0:38:13.880 In college? In college about thousand a week for how 0:38:13.880 --> 0:38:16.800 many parties? Just one one party? And we was charging 0:38:16.880 --> 0:38:20.080 five and ten dollars. So to think that that's crazy 0:38:20.320 --> 0:38:23.479 because the first to do like bar guarantees and shit, 0:38:23.760 --> 0:38:25.960 we was putting tables together. There was no sections back 0:38:26.000 --> 0:38:29.880 in the day. We were putting high tops together and 0:38:29.960 --> 0:38:32.880 putting the buckets of champagne and kind of like standing 0:38:32.960 --> 0:38:35.319 room like okay, because it was only a dance floor 0:38:35.880 --> 0:38:37.960 literally it was. And then you had high tops in 0:38:38.040 --> 0:38:41.680 certain clubs one twelve earners. What's Up? 0:38:41.800 --> 0:38:44.200 You ever walk into a small business and everything just 0:38:44.440 --> 0:38:47.560 works like the checkout is fast, the re seats are digital, 0:38:48.160 --> 0:38:51.080 tipping is a breeze, and you're out the door before 0:38:51.120 --> 0:38:55.239 the line even builds. Odds are they're using Square. We 0:38:55.440 --> 0:38:57.920 love supporting businesses that run on Square because it just 0:38:58.000 --> 0:39:00.800 feels seamless. 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Under President Trump America's laws, 0:41:26.760 --> 0:41:29.160 border and families will be protected. 0:41:29.280 --> 0:41:32.440 Sponsored by the United States Department of Homeland Security. Now. Actually, 0:41:32.520 --> 0:41:36.920 Atlanta Alive, I think was the first bank Ka style 0:41:37.520 --> 0:41:40.000 you know what. One twelve had some some sections too, 0:41:40.600 --> 0:41:42.600 but they were like small one like what id you 0:41:42.640 --> 0:41:43.839 know what I'm saying? What we did at the world 0:41:43.840 --> 0:41:44.600 famous compound. 0:41:44.680 --> 0:41:47.520 So it's crazy because all right, talking about compound and 0:41:47.560 --> 0:41:49.280 where we're at now because I'm in my May thirty. 0:41:49.320 --> 0:41:51.360 So but I was clubbing like when I was sixteenth. 0:41:51.520 --> 0:41:53.600 My brother used to promote parties, right, so, and I 0:41:53.600 --> 0:41:55.080 always look kind of older than what I was, So 0:41:55.120 --> 0:41:56.480 I used to go to clubs in like a very 0:41:56.520 --> 0:41:57.640 young age. So long story short. 0:41:57.680 --> 0:41:58.040 I saw the. 0:41:58.040 --> 0:42:00.680 Evolution of parties where it was like actually a real 0:42:00.760 --> 0:42:04.360 party where people dance to it becoming like even we 0:42:04.520 --> 0:42:06.160 to go to Miami like and then it was like 0:42:06.239 --> 0:42:09.160 we see like one bottle service table. Then it was two, 0:42:09.520 --> 0:42:11.399 and it was three, and then before the whole club 0:42:11.560 --> 0:42:15.080 was bottle the perimeter was just the bar, right. But 0:42:15.160 --> 0:42:16.640 the crazy thing to me looking at it from a 0:42:16.680 --> 0:42:18.719 business standpoint, is like the bottle service to marketup is 0:42:18.760 --> 0:42:21.560 so crazy, Like you're getting a thirty dollars bottle of 0:42:21.719 --> 0:42:24.319 so rock and you're selling it for five hundred dollars, 0:42:24.320 --> 0:42:28.400 four hundred dollars plus tip, plus the whole bottle service 0:42:28.520 --> 0:42:31.000 gratuity and all of that. And to me, it really 0:42:31.120 --> 0:42:33.120 changed the whole vibe of the night life scene. So 0:42:33.239 --> 0:42:37.120 you being a hosting, you know, night life specialist and 0:42:37.200 --> 0:42:39.759 all of that, how did it change it? And like, 0:42:39.840 --> 0:42:43.440 what's the profit margins in clubs? Is it as profitable 0:42:43.480 --> 0:42:45.239 as it's because on the outlot on the outside looking 0:42:45.280 --> 0:42:47.200 and it looks like a very profitable business. 0:42:47.800 --> 0:42:50.319 Is it as profitable as it when you. 0:42:50.560 --> 0:42:52.759 Own the club? You know what I'm saying. If you 0:42:52.880 --> 0:42:54.960 own the dirt, you're getting your bread, you know what 0:42:55.000 --> 0:42:57.799 I'm saying. When you're doing parties and it's like I've 0:42:57.880 --> 0:43:00.400 never seen no shit like what they're doing. Today twenty 0:43:00.440 --> 0:43:03.480 five promoters, you know, for the same party. How were 0:43:03.480 --> 0:43:05.360 you getting money? I don't know, I need to know, 0:43:05.440 --> 0:43:08.400 I need answers. But like in the beginning, it was 0:43:08.440 --> 0:43:10.799 about the experience, you know what I'm saying, anything I've 0:43:10.880 --> 0:43:14.600 ever done personally, but you're asking me how the you know, 0:43:14.680 --> 0:43:17.080 how it's gone from that to this. So in the 0:43:17.160 --> 0:43:19.319 beginning was about the vibe, you know what I'm saying, 0:43:19.640 --> 0:43:21.640 and I think you know, you started to cater to 0:43:21.840 --> 0:43:25.440 more of the needs and that's that's why service came up. 0:43:25.440 --> 0:43:28.000 Because you know what I'm saying, real get money. Motherfuckers 0:43:28.000 --> 0:43:30.759 wouldn't come out and dance like that. They wanted to 0:43:30.800 --> 0:43:32.319 be kind of posted up on the side, you see, 0:43:32.320 --> 0:43:33.520 you know what I'm saying. So you kind of you 0:43:33.680 --> 0:43:38.239 had to, you know, cater to that. But then the 0:43:38.360 --> 0:43:41.240 flip did too, like the world famous compound here in Atlanta, 0:43:41.320 --> 0:43:44.360 like you know, ten, twelve, thirteen years ago, when we 0:43:44.440 --> 0:43:46.480 started that month, well actually I'm sorry, fifteen years ago. 0:43:46.920 --> 0:43:49.520 We just had the fifteen anniversary this year. But when 0:43:49.520 --> 0:43:54.000 we started that, the tables became just center pieces of 0:43:54.120 --> 0:43:56.919 the celebration. It was not like you and the joint 0:43:57.000 --> 0:43:59.479 chilling Oh, no stand on some fucking ferns. We about 0:43:59.480 --> 0:44:02.319 to couch for this motherfucker life with for swag, sir. 0:44:02.560 --> 0:44:04.879 But my point is, like, you know, it's it's all 0:44:05.080 --> 0:44:08.160 in who does what, right. So if Kenny Burns does 0:44:08.200 --> 0:44:10.800 a party, if I do Cassette, you come in to 0:44:10.920 --> 0:44:13.200 dance like women are bringing scrunchies in their purse, They 0:44:13.280 --> 0:44:14.680 putting that hair up, and they gonna get to it 0:44:14.760 --> 0:44:17.120 because they know that this is the one time a 0:44:17.200 --> 0:44:19.160 month I can have the best time of my life, 0:44:19.160 --> 0:44:21.239 you know what I'm saying. And I think it has 0:44:21.360 --> 0:44:22.880 a lot to do with the promoters like Alex he 0:44:22.920 --> 0:44:25.720 could care less as long as he sells those tables. 0:44:25.920 --> 0:44:30.800 And you're asking Margins, we had ag entertainment. He's he 0:44:30.920 --> 0:44:32.560 was my partner at the Funk Clinic too. But he's 0:44:32.600 --> 0:44:37.120 the only actually land club owner here that is a 0:44:37.239 --> 0:44:39.080 friend of mine. I mean, like there to others, I'm sure, 0:44:39.160 --> 0:44:41.000 but I mean a lot of people got leases and things, 0:44:41.040 --> 0:44:45.080 but he actually owns the dirt at compound. But for me, man, like, 0:44:45.760 --> 0:44:48.960 I'll never forget. We did seven hundred thousand dollars at 0:44:49.000 --> 0:44:53.680 the bar in one night, seven hundred thousand seven. Jermaine 0:44:53.760 --> 0:44:56.480 dupri had. I think it was so so deaf twenty 0:44:56.880 --> 0:44:59.320 and he had J come and so we booked J 0:44:59.440 --> 0:45:02.560 at the comp It's a legendary picture that put on screen. 0:45:04.080 --> 0:45:09.480 I think, yeah, so it's me Gezy Pacas too. No, no, 0:45:09.719 --> 0:45:12.399 she that was at the at Rain, but this one, Yeah, 0:45:12.400 --> 0:45:13.600 we just Sai on hundred at the bar. So it's 0:45:13.680 --> 0:45:15.480 very lucrative. And if you think about like, okay, let's 0:45:15.560 --> 0:45:18.359 let's just let's look at expenses if you have, if 0:45:18.400 --> 0:45:22.359 you if you're leasing a club in a major metropolitan 0:45:22.480 --> 0:45:24.680 city outside of New York and LA on Miami, because 0:45:24.680 --> 0:45:28.120 that's strange fruit but meaning like it's just ridiculous, right, 0:45:28.440 --> 0:45:31.440 But if you do like DC, Atlanta, Chicago, whatever, Right, 0:45:31.880 --> 0:45:34.880 you're gonna probably pay up as the fifteen you know, 0:45:34.960 --> 0:45:37.439 fifteen thousand a month, twenty thousands, just say it's thirty 0:45:37.520 --> 0:45:40.120 thousand a month, thirty thousand a month. You really could 0:45:40.120 --> 0:45:42.560 do on one day, Like the compound is only open 0:45:42.600 --> 0:45:44.440 on Saturdays, and they rented out there in time, so 0:45:44.480 --> 0:45:46.400 you got to imagine they make their nut, you know 0:45:46.440 --> 0:45:48.440 what I'm saying, and a half a party, you know 0:45:48.480 --> 0:45:49.880 what I'm saying, And the rest of the month you 0:45:49.920 --> 0:45:51.920 know what I'm saying is expensive and profit right, So 0:45:52.560 --> 0:45:54.440 I mean, it's very lucrative if you if you really 0:45:54.520 --> 0:45:56.840 got the game down pack. But I don't suggest anyone 0:45:56.920 --> 0:45:58.719 getting that game thinking you're just gonna get paid. It 0:45:58.760 --> 0:46:00.719 takes years to earn that those relationships. 0:46:00.719 --> 0:46:03.839 How stressful is it booking artists that might come, might 0:46:03.920 --> 0:46:05.560 not come, might come drunk. 0:46:05.480 --> 0:46:08.480 You paid. You know. I never depend on artists like 0:46:08.880 --> 0:46:11.520 That's why I became a host. I never wanted to 0:46:11.840 --> 0:46:14.400 ride or die on the talent. That's why in the 0:46:14.440 --> 0:46:18.120 marketing field, I never did deals with idiots, you know 0:46:18.120 --> 0:46:19.920 what I'm saying. I never did deals with people that 0:46:20.000 --> 0:46:23.080 I didn't think were you know what I'm saying, equipped 0:46:23.120 --> 0:46:25.640 to get, you know, to give me what I need 0:46:25.840 --> 0:46:28.239 or give the client, because I was basically the plug 0:46:28.360 --> 0:46:31.160 or the connector. But yeah, and I never wanted That's 0:46:31.160 --> 0:46:33.279 why even with Cassette, it's about the party. We bring 0:46:33.400 --> 0:46:34.120 artists every month. 0:46:34.440 --> 0:46:36.279 I feel like people come because they know it's you. 0:46:36.560 --> 0:46:38.879 Yeah it's not they're not like somebody else. Being there 0:46:39.040 --> 0:46:41.080 is like a past, but it's like they know what 0:46:41.239 --> 0:46:44.239 your party means. And big shout to all these hosts 0:46:44.239 --> 0:46:44.480 out there. 0:46:44.520 --> 0:46:46.640 But I'm different, like I'm really an artist, Like I'm 0:46:46.680 --> 0:46:50.239 the fifth member of fucking Jagged Edge. I'm you know 0:46:50.280 --> 0:46:51.840 what I'm saying, Like if you, if you, if you 0:46:52.040 --> 0:46:54.879 watch me, I'm laying on the fucking floor, nigga, I'm 0:46:54.920 --> 0:46:57.280 rolling around, I'm dancing with the bigger I'm doing whatever. 0:46:58.640 --> 0:47:02.120 I'm doing whatever, because I I really believe that if 0:47:02.160 --> 0:47:04.320 you're not having a good time like you will not 0:47:04.400 --> 0:47:06.640 be a repeat customer. That's a fact, you know what 0:47:06.640 --> 0:47:08.720 I'm saying. And that's I mean, that's in the entertainment 0:47:08.719 --> 0:47:10.920 business in general. But I all you, guys, anybody I've 0:47:11.360 --> 0:47:15.400 I've mentored thousands directly or indirectly. I party with hundreds 0:47:15.440 --> 0:47:18.480 of thousands, and I guarantee you, if it's something that 0:47:18.640 --> 0:47:21.839 I have control over, they leave having the best time 0:47:21.960 --> 0:47:22.560 they had. 0:47:22.680 --> 0:47:24.319 Did bottle service rumin the night club? 0:47:24.400 --> 0:47:27.759 See? No, not at all, not at all. So no, 0:47:27.960 --> 0:47:30.040 because it's to show me. I just said at the beginning, 0:47:30.160 --> 0:47:32.680 this is a show me culture. And what better way. 0:47:32.680 --> 0:47:36.080 I mean, we started the hundred bottles, like, Polo, do 0:47:37.160 --> 0:47:39.200 you think you should come by a hundred bottles? 0:47:40.480 --> 0:47:42.799 How crazy? I just didn't think about something you've been 0:47:42.800 --> 0:47:44.240 on landing for a long time. He was throwing parties 0:47:44.239 --> 0:47:44.640 on land. 0:47:44.560 --> 0:47:47.200 For all long time. Pray, do you think it fucked 0:47:47.239 --> 0:47:47.720 up the nightlight? 0:47:47.760 --> 0:47:51.160 I think it changed it drastically better and worse, because 0:47:51.160 --> 0:47:53.720 how do you make money if you don't from that standpoint, 0:47:53.760 --> 0:47:55.920 but from an actual party, it's not a party. Nobody's 0:47:55.920 --> 0:47:56.759 partying nobody. 0:47:56.880 --> 0:48:00.600 No, no, you young mother, not you motherfuckers ain't. And 0:48:00.680 --> 0:48:02.200 now they're trying to get back to party because the 0:48:02.239 --> 0:48:04.320 old niggas is saying what the party was. Like, my 0:48:04.440 --> 0:48:08.320 whole thing is niggas is really the dyslexic when it 0:48:08.400 --> 0:48:11.120 comes to the truth. It's like they view it and 0:48:11.239 --> 0:48:13.920 read it in their own way. They take their you 0:48:13.960 --> 0:48:16.040 know what I'm saying, their their skew on it is different. 0:48:16.160 --> 0:48:19.160 Like if you go to a party where it's a 0:48:19.239 --> 0:48:24.080 bunch of niggas smoking weed and taking lean and peels, 0:48:24.600 --> 0:48:26.960 and then you got the girls doing it too, you're 0:48:27.000 --> 0:48:30.279 not gonna have a good time because everybody's high as 0:48:30.320 --> 0:48:33.239 a motherfucker. But if you go to a party where 0:48:33.600 --> 0:48:36.400 you're little high when you balance out by the liquor 0:48:36.760 --> 0:48:41.120 and you got a bunch of women, because listen, ladies, 0:48:41.600 --> 0:48:45.200 if they have killer tattooed on their forehead, if their 0:48:45.320 --> 0:48:50.320 teeth are super fucked up from all the fucking drugs 0:48:50.360 --> 0:48:55.080 they take, if their lips are black from fucking smoking 0:48:55.200 --> 0:48:58.200 so many black and mouths, not even weed, you must 0:48:58.320 --> 0:49:02.640 re evacuate place service announcement. But that's the motherfuckers that 0:49:02.719 --> 0:49:05.400 you're talking about. You're not talking about the motherfuckers that 0:49:05.480 --> 0:49:07.680 smell good and put on that motherfucking y'all mean and 0:49:07.760 --> 0:49:09.960 go out to have a good time. You're talking about 0:49:10.000 --> 0:49:12.640 the hoigh motherfuckers. You got to be told it's tough 0:49:12.719 --> 0:49:16.960 to mix those two, don't. I had a white party 0:49:17.080 --> 0:49:20.680 this past literally, this is the facts, the one hundred 0:49:20.680 --> 0:49:23.120 percent truth. I had a white party labor they week 0:49:23.360 --> 0:49:26.279 weekend at the world famous compound, and you know we 0:49:26.360 --> 0:49:28.640 do this annual white party. We're doing this ship. I've 0:49:28.680 --> 0:49:32.600 heard heard about it. So literally to the left of 0:49:32.719 --> 0:49:38.160 me is the harber Shah fucking mafia right Ethiopia. I'm 0:49:38.160 --> 0:49:44.319 about to say, like the it's real, it's a real 0:49:44.520 --> 0:49:48.240 big shots reach my Ethiopians. But like literally and they 0:49:48.360 --> 0:49:53.800 smoking all the jewelry on the ship and they not moving. 0:49:54.000 --> 0:49:57.440 They want to hear trap, that's all they want to hear. 0:49:57.600 --> 0:50:01.960 To the right of me is Ludacris. You know my wife, 0:50:02.560 --> 0:50:04.600 you doc see like you know what I'm saying. All 0:50:04.640 --> 0:50:10.120 our crew and they're that motherfucker life and that motherfucker 0:50:10.200 --> 0:50:11.840 having the time in their life, and it for me 0:50:12.520 --> 0:50:17.080 was the moment I had to decide I am never 0:50:18.320 --> 0:50:24.080 doing any trap ship again because it's just not who 0:50:24.160 --> 0:50:26.239 I am. It's just not who I and I love. 0:50:26.320 --> 0:50:30.359 I loved Little Baby. It's probably my favorite new art, 0:50:30.440 --> 0:50:36.360 like I love his albums, right, but I just you 0:50:36.480 --> 0:50:38.000 know what I'm saying, I don't want to I want 0:50:38.040 --> 0:50:40.120 to be dancing next to something soft, you know what 0:50:40.120 --> 0:50:42.360 I'm saying about, and that smells good. You know what 0:50:42.400 --> 0:50:43.960 I'm saying with the hair up, and I don't want 0:50:44.000 --> 0:50:46.320 to be nervous. You know what I'm saying. Let me 0:50:46.400 --> 0:50:50.120 shure this because niggas is talking. You were in Atlanta 0:50:50.200 --> 0:50:52.200 fall long time and you did probably fall on time. 0:50:52.920 --> 0:50:54.239 How big? How big? 0:50:54.320 --> 0:50:56.760 We wasn't in Atlanta. We just came to Atlanta recently. 0:50:57.120 --> 0:51:00.319 How big was being f Oh being f was yeah? 0:51:01.040 --> 0:51:03.920 I mean you know if you look at the drug 0:51:04.160 --> 0:51:06.640 dealer teals from city. But like in the clubs, like 0:51:06.680 --> 0:51:11.120 cause we heard the story. I'm gonna tell you what 0:51:11.160 --> 0:51:15.920 I witnessed. I came back the year before he got 0:51:16.040 --> 0:51:22.680 shot in the ass, and then oh yeah, yeah, yeah, 0:51:22.840 --> 0:51:27.880 yeah yeah, so so he got shot yeah yeah. So 0:51:28.000 --> 0:51:33.080 long story short, I'm I'm literally like, move, I moved back. 0:51:33.640 --> 0:51:36.080 Visions is open, right. So Alex is obviously one of 0:51:36.120 --> 0:51:37.960 my best friends, and he was you know, he started 0:51:38.000 --> 0:51:39.680 booming when I left in the party. I'm talking about 0:51:39.680 --> 0:51:41.279 what he was thinking about, ownership, got his club, so 0:51:41.360 --> 0:51:43.200 for and so on. So he wanted me to host 0:51:43.320 --> 0:51:46.440 over at the Vision spot, right. So I had been 0:51:46.520 --> 0:51:49.120 hearing this Meech story and this being that story. But 0:51:49.200 --> 0:51:51.600 I was around the world, you know, coming up in 0:51:51.640 --> 0:51:54.480 the music business. So I come home, I'm hosting. So 0:51:54.600 --> 0:51:57.920 DJ Infamous is on the one or two's and we're rocking, 0:51:58.160 --> 0:51:59.640 you know what I'm saying. I saw Gez coming. I 0:51:59.719 --> 0:52:02.560 was like no, d you know, doing my shoutouts, and 0:52:02.640 --> 0:52:05.960 then all of a sudden, here comes Meech and it 0:52:06.040 --> 0:52:08.759 looked like he's with the FOI nigga when I say 0:52:08.800 --> 0:52:12.120 it was militant. The way they walked in the club, 0:52:12.680 --> 0:52:15.560 my nigga. So Meach walks in, So I'm like, damn, 0:52:15.600 --> 0:52:18.719 this finally my opportunity to shot them out, get them 0:52:18.760 --> 0:52:20.799 on my radar. You know what I'm saying. So I'm 0:52:21.160 --> 0:52:24.000 I'm hip to everybody. I'm knowing who everybody is. So 0:52:24.080 --> 0:52:26.080 I was like, big shout to me. My life sned 0:52:26.320 --> 0:52:28.719 brother from another mother just popped in the building. You 0:52:28.760 --> 0:52:30.520 know what I'm saying, Like that, it's time to celebrate. 0:52:31.080 --> 0:52:34.960 He literally, like with his back was turned to the 0:52:35.040 --> 0:52:39.560 DJ booth. He literally turned around and everybody stopped. As 0:52:39.640 --> 0:52:42.239 he begins to turn around, it was like it was pharakhn, 0:52:42.320 --> 0:52:46.879 I promise you, everybody stops. He turned around and then 0:52:46.960 --> 0:52:48.759 he looked at he looked up at the booth and 0:52:48.840 --> 0:52:51.799 he was like with his bottle of PJ. And then 0:52:51.960 --> 0:52:54.799 everybody in the booth was like. I was like, sho, 0:52:56.160 --> 0:52:59.440 just a niggas like Pharah con is this motherfucker right? 0:52:59.520 --> 0:53:02.560 And then the next day I'm driving down P Street 0:53:02.560 --> 0:53:05.520 from Lenox. The nigga walking down the street, Nigga with 0:53:05.600 --> 0:53:07.640 a perms, nigga had a perm down to here, nigga 0:53:07.920 --> 0:53:10.960 with two German shepherds leading him, Nigga with a whole 0:53:11.080 --> 0:53:15.520 fucking I'm like, who is this? So b like and 0:53:15.640 --> 0:53:18.680 then I promise you. I was at Greenbrin Mall and 0:53:20.040 --> 0:53:22.600 I didn't see him there, but a guy was standing 0:53:22.760 --> 0:53:26.800 next to the cash register and he had a bag 0:53:27.040 --> 0:53:29.839 of money on the thing, you know what I'm saying. 0:53:30.160 --> 0:53:33.279 And apparently me, you know, told him to go up there. 0:53:33.320 --> 0:53:35.640 In every purchase for back to school, you know what 0:53:35.640 --> 0:53:37.399 I'm saying, you paid for this ship until the money 0:53:37.440 --> 0:53:39.520 runs out. So everybody was like they was getting fit. 0:53:39.640 --> 0:53:42.600 So I witnessed a few things, but the stories out 0:53:42.640 --> 0:53:43.879 here are unbelievable. 0:53:44.960 --> 0:53:47.880 That that militant where everybody's looking sounds like somebody that 0:53:47.920 --> 0:53:48.400 we just read it. 0:53:48.920 --> 0:53:49.600 Yeah, yeah, man. 0:53:49.840 --> 0:53:52.520 We were in Houston and we've been trying, like Biggs 0:53:52.560 --> 0:53:53.840 is one of those people we've been trying to get on. 0:53:53.920 --> 0:53:55.960 We ran into him a few times. We can't connect. 0:53:56.400 --> 0:53:59.200 We went to Houston with the intent of meeting Jay 0:53:59.280 --> 0:54:03.879 Prince and trying to him him on the last Indeed. 0:54:05.239 --> 0:54:12.040 We'll tell that story one day. And his son, yeah, 0:54:12.280 --> 0:54:12.839 all of them. 0:54:12.840 --> 0:54:16.759 Five of them, Junior is yeah, Junior's I mean, listen, 0:54:17.360 --> 0:54:19.600 it is what it is, right. So it's like you 0:54:19.760 --> 0:54:21.920 knowing that you got to act accordingly or you know 0:54:21.920 --> 0:54:24.520 what I'm saying. But I like the pressure. You know 0:54:24.560 --> 0:54:27.400 what I'm saying. I think they too, because somebody said no, no, 0:54:27.520 --> 0:54:30.200 but but but it ain't even unwarranted though, Like I mean, 0:54:30.600 --> 0:54:33.000 J Prince is still around because he's made the right move. 0:54:33.320 --> 0:54:35.440 Not just moves, he made the right move. And when 0:54:35.440 --> 0:54:37.279 you are part of that street culture, like it's a 0:54:38.040 --> 0:54:40.879 he comes from the school of rules. It's just things 0:54:40.920 --> 0:54:44.080 you do and don't do. And so I applaud him 0:54:44.120 --> 0:54:45.880 for being able to walk that walk and continue that. 0:54:46.239 --> 0:54:50.440 I just saw somebody say, I think it was my 0:54:51.239 --> 0:54:55.240 guy Ruggs. It's like, you guys really think y'all gangsters, 0:54:55.320 --> 0:54:58.080 But y'all never been tested, y'all never had that thing on. 0:54:58.239 --> 0:55:00.000 Y'all about to lose your life, you know what I'm saying, 0:55:00.360 --> 0:55:01.800 or have to take you know what I'm saying. So 0:55:01.920 --> 0:55:04.120 it's like people be all here, y'all be like, yeah, 0:55:04.200 --> 0:55:08.120 y'all sol gangster. It's just like Takashi. I hate to 0:55:08.200 --> 0:55:15.839 even bring but it is scary. Probably all my ship 0:55:15.880 --> 0:55:20.800 sat That's what I'm talking. But my point is, you know, 0:55:20.920 --> 0:55:22.839 it's it's a thing that when you like you really 0:55:23.000 --> 0:55:25.719 sign up for this ship, and like I remember Takashi, 0:55:25.920 --> 0:55:30.960 like out here, like blood. It's like Daniel Chill, like 0:55:31.480 --> 0:55:34.000 you just had the all blue bed sheet when you 0:55:34.200 --> 0:55:39.200 just a crib. Like my thing is damn. But that 0:55:39.360 --> 0:55:41.520 be my thing though, Like is that is? You know? 0:55:41.560 --> 0:55:44.480 Because again this, this whole thing, all this ship is about. 0:55:45.040 --> 0:55:47.120 You know what I'm saying, the look and what I'm doing. 0:55:47.880 --> 0:55:51.120 I've never heard of so many gang bangers in my 0:55:51.280 --> 0:55:55.479 forty six years of life. I'm never I never heard 0:55:55.520 --> 0:55:57.279 of this man. And to be honest with you, when 0:55:57.360 --> 0:55:59.160 Jimmy and them was blooding back in the day when 0:55:59.200 --> 0:56:01.719 it was all of it Rockefeller, it blew me like, go, 0:56:01.840 --> 0:56:03.920 they really got bloods over here. Yeah, that's all new 0:56:04.000 --> 0:56:05.759 to me. That was so long in New York to 0:56:05.840 --> 0:56:07.600 me and I've been around Like I'm like, oh shit, 0:56:07.680 --> 0:56:09.600 but if that's what y'all doing, you know what I'm saying. 0:56:09.880 --> 0:56:13.520 But my thing is like this shit be such fads, right, 0:56:14.000 --> 0:56:16.080 It's like it's so popular to be this so so 0:56:16.239 --> 0:56:19.520 popular until you go to jail, do you know? And 0:56:19.640 --> 0:56:21.120 this is what I want to tell to all my hustles. 0:56:21.160 --> 0:56:22.600 I don't even know how you get money no more. 0:56:22.960 --> 0:56:25.319 But do you know this device? You have to watch 0:56:25.440 --> 0:56:28.840 the great hack, watch the great hack. They try to 0:56:28.880 --> 0:56:30.600 start off the Great Hack by telling you they do 0:56:30.680 --> 0:56:32.919 not listen to your conversation. But that's bullshit because there's 0:56:32.920 --> 0:56:34.640 no way you can get ads in your feeds if 0:56:34.640 --> 0:56:36.880 they don't know what you're talking about. That's one that's okay. 0:56:37.000 --> 0:56:40.520 But if you think about the proper aganda right and 0:56:40.600 --> 0:56:44.600 the great hack they were telling us basically, yo, the 0:56:44.719 --> 0:56:47.960 motherfucking Cambridge Analytica is the ones who created all the 0:56:48.080 --> 0:56:51.799 black Lives fucking memes and all that shit and send 0:56:51.840 --> 0:56:54.120 them to all the motherfucker weird white motherfuckers and all 0:56:54.160 --> 0:56:56.680 the closet races that were still in the closet, you 0:56:56.719 --> 0:56:58.000 know what I'm saying, and had it come out and 0:56:58.080 --> 0:57:00.359 that's why Trump run like, you gotta watch the you had. 0:57:00.640 --> 0:57:03.160 This ship is unbelieved Netflix, right, it's on Netflix. You 0:57:03.200 --> 0:57:04.880 gotta watch that ship. But that's that's my point with 0:57:05.000 --> 0:57:09.520 these these you know, instant Instagram gangsters, of these Internet 0:57:09.560 --> 0:57:11.719 gangsters or these tough people. You know, you can say 0:57:11.719 --> 0:57:13.759 anything online. You say anything you want online. It's no 0:57:13.840 --> 0:57:17.080 repercussion until you run into that motherfucker and then you 0:57:17.200 --> 0:57:19.880 got a problem, you know. So, But you know, I 0:57:20.000 --> 0:57:21.120 wish everybody the best. 0:57:22.760 --> 0:57:24.400 And the last segment we're gonna talk We're gonna talk 0:57:24.400 --> 0:57:26.000 about what you got going on to each other, WI, 0:57:26.040 --> 0:57:27.600 your lique company, and the spirits industry. 0:57:27.960 --> 0:57:28.680 We're gonna get into that. 0:57:29.040 --> 0:57:30.600 So in the last segment, we're gonna talk about a 0:57:30.680 --> 0:57:34.360 billion dollar industry, maybe even more than that, uh, the spirits, 0:57:34.400 --> 0:57:37.320 the spirits industry. And you are a co owner well 0:57:37.400 --> 0:57:38.960 before I even go there. So you are a brand 0:57:38.960 --> 0:57:42.120 ambasket of for great Goosarak Delhion, any other. 0:57:44.040 --> 0:57:46.360 Well, let's just start here. I created all the influencer 0:57:46.440 --> 0:57:50.720 programs that all spirit companies use. I was, like I said, 0:57:50.840 --> 0:57:53.120 I created the heinik ar rest Our Soul Tour so 0:57:53.200 --> 0:57:55.960 I can host it. So Heineken was a big part 0:57:56.080 --> 0:57:57.880 in the beginning of that for me. But my thirty 0:57:57.920 --> 0:57:59.760 fifth birthday is when I became a legend of it. 0:57:59.760 --> 0:58:02.080 But because I did it. I did my thirty fifth 0:58:02.120 --> 0:58:04.800 birthday party at the Vasachi Mansion and I paid for 0:58:04.920 --> 0:58:07.960 chicken tenders. I had like one hundred and seventy five Yeah, 0:58:09.320 --> 0:58:11.480 I literally liked. I mean I did a favor. I 0:58:11.600 --> 0:58:14.760 was ear hustling in DC big shot to Mark Bonds 0:58:14.800 --> 0:58:19.240 at his club Love and the reps for more Hennessy 0:58:19.240 --> 0:58:20.520 were there and they were like, I got a problem, 0:58:20.640 --> 0:58:23.480 like listening, they got a problem. This fucking guy Alex 0:58:23.520 --> 0:58:25.360 and his brothers. They like the fucking mob down there. 0:58:25.360 --> 0:58:27.280 They won't let us in these clubs. They're fucking tell 0:58:27.360 --> 0:58:28.959 us we gotta pay X Y and Z. I said, 0:58:29.080 --> 0:58:31.480 excuse mell me to be eavesdropping, but I can help 0:58:31.480 --> 0:58:33.800 you with your problem. And so they were like, yeah, 0:58:34.080 --> 0:58:35.920 you're sure because I don't know. I said, no, these 0:58:35.960 --> 0:58:38.680 are these are my best friends. Like there's a problem 0:58:39.120 --> 0:58:41.960 that's fixable. I can fix it. So they were like 0:58:41.960 --> 0:58:44.120 all right, cool. So two weeks later I had him 0:58:44.160 --> 0:58:45.440 back in the club and they're like, yo, what can 0:58:45.520 --> 0:58:47.520 we do for you. I was like, well, I'm turning 0:58:47.600 --> 0:58:49.160 thirty five and I want to do my birthday party 0:58:49.160 --> 0:58:52.400 the Vasaci mansion. So they were like, yeah, that might 0:58:52.440 --> 0:58:54.560 get a little price. He maybe do a couple of brands. 0:58:54.560 --> 0:58:56.200 Blah blah blah. Said okay, cool, let me know, I said, 0:58:56.200 --> 0:58:57.680 you know what. Two weeks later they call me, you 0:58:57.760 --> 0:59:01.320 got it. You know what I'm saying, parties yours, get 0:59:01.360 --> 0:59:02.919 the event planning and let us know who were cutting 0:59:02.920 --> 0:59:06.120 the checks too, blah blah. So obviously then social media 0:59:06.280 --> 0:59:08.040 wasn't you know, I mean they have all or whatever. 0:59:08.240 --> 0:59:11.080 So we ended up getting like a billion impressions because 0:59:11.160 --> 0:59:14.040 Star Jones and al Reynolds were in a relationship and 0:59:14.160 --> 0:59:15.800 she was on the view. I don't even know if 0:59:15.840 --> 0:59:18.920 y'all remember this, Yeah, but it was the biggest thing 0:59:18.920 --> 0:59:20.840 in the tabloid thing. So I mean obviously all the 0:59:20.880 --> 0:59:24.120 Fat Joe's, like all the rappers that uh So anyway, 0:59:24.120 --> 0:59:26.400 so we were we had this amazing party. But from that, 0:59:27.080 --> 0:59:30.560 the global head of marketing came because they got a 0:59:31.480 --> 0:59:35.200 My invitation was a bibble ahead of me, and they 0:59:35.280 --> 0:59:37.760 usually don't do cross branding promotion on the box I had, 0:59:37.800 --> 0:59:39.240 like all the because they had to get money from 0:59:39.280 --> 0:59:42.520 each ten came from Don Perry on mo Ed you 0:59:42.560 --> 0:59:45.520 know what I'm saying, Hennessy and Belvedere. So long story, 0:59:45.560 --> 0:59:47.439 Shorty came up because you're like, why are we doing 0:59:47.520 --> 0:59:51.000 this for this non celebrity, Like we're spending a lot 0:59:51.040 --> 0:59:53.080 of money, Like why are we doing it? So when 0:59:53.120 --> 0:59:56.040 they came over, they were like, yo, like this is unreal, 0:59:56.200 --> 0:59:59.400 Like this this dude brought all these people, now mind 0:59:59.480 --> 1:00:03.520 you seventy to yeah, probably eighty percent of the people 1:00:03.560 --> 1:00:05.560 flew in for the party, and so they were just 1:00:05.680 --> 1:00:07.720 amazed by So after that they were like, yo, can 1:00:07.760 --> 1:00:09.480 we do some other things, Let's try this. So I 1:00:09.520 --> 1:00:11.560 would do little things this, that and the third. But 1:00:11.640 --> 1:00:15.800 then when it got into Grey Goose puffles on fire 1:00:15.960 --> 1:00:18.880 with the flavors and so great Goose had had a 1:00:18.880 --> 1:00:21.720 little while. Let's sitron La Wrongs like all these flavors, 1:00:21.760 --> 1:00:23.880 but they weren't popping. They were like, can you help 1:00:24.000 --> 1:00:26.240 us with these flavors? I said, well, let me pick 1:00:27.040 --> 1:00:29.400 the flavor. You get that to me for six months, 1:00:29.880 --> 1:00:31.960 I'll you know, I'll pop it off in Atlanta. We'll 1:00:31.960 --> 1:00:35.120 see how it goes. Six six months, we were up 1:00:35.120 --> 1:00:37.160 four hundred and ninety eight percent because I had the 1:00:37.240 --> 1:00:39.640 club like I had, you know, the war I'm sorry, 1:00:39.800 --> 1:00:43.480 the Compound Gold Room like pre made all the clubs 1:00:43.760 --> 1:00:46.640 I had, right, I was just like I got to 1:00:46.680 --> 1:00:48.680 have a spind you know what I'm saying. So long 1:00:48.720 --> 1:00:50.840 story short, that caught on like wildfire. They ended up 1:00:50.840 --> 1:00:52.400 giving me a million dollars on my credit card. That 1:00:52.520 --> 1:00:55.200 y'all did Drake Tour. I did a whole bunch of 1:00:55.240 --> 1:00:57.520 different stuff. But they were like, yo, like we we 1:00:57.640 --> 1:00:59.240 want to do. You know, we want to do a 1:00:59.360 --> 1:01:01.560 fucking program with right and helped us set up with 1:01:01.600 --> 1:01:03.440 other people in other markets. So I started putting them 1:01:03.480 --> 1:01:07.520 with people and then Puff came and this is when 1:01:09.240 --> 1:01:10.840 Puff and I got did y'all hear about that ship 1:01:11.040 --> 1:01:12.480 when me and Puff got into it as the thing 1:01:12.840 --> 1:01:15.880 it was on MTV fight, No, it almost turned into 1:01:15.960 --> 1:01:21.440 a fight. It wasn't. What happened was so he had 1:01:21.680 --> 1:01:25.360 Justin's restaurant down here back then, and so you know, 1:01:25.680 --> 1:01:28.560 I was popping like grey Goose was on fire, and 1:01:29.040 --> 1:01:30.480 I was like, let me fuck with him, you know 1:01:30.520 --> 1:01:32.200 what I'm saying. So I put a billboard right on 1:01:32.280 --> 1:01:34.920 the side of the motherfucking Justin's with a bob. It 1:01:35.040 --> 1:01:37.720 was literally like this, and he has a rock. At 1:01:37.760 --> 1:01:40.240 that time, he was on fire. It was the height, 1:01:40.320 --> 1:01:42.920 it was Coco and all that. So I want to 1:01:43.000 --> 1:01:45.760 I'm on the billboard right like literally across the street. 1:01:47.040 --> 1:01:50.640 So he was coming to the compound right and we 1:01:50.720 --> 1:01:52.800 had him at the compound. I forget Tip just got 1:01:52.800 --> 1:01:57.480 out of jail for the gun ship, and I put 1:01:57.560 --> 1:02:00.480 my booth in front of his booth for the crowd 1:02:00.560 --> 1:02:03.160 to see. So every time they ordered one two s, 1:02:03.560 --> 1:02:05.760 I ordered three or four like it's gray goose. So 1:02:05.800 --> 1:02:08.840 I was, and so after a minute he was getting irritated. 1:02:09.000 --> 1:02:13.400 But me, I'm thinking, you Puff, Daddy, I noticed to Daddy. 1:02:13.720 --> 1:02:15.640 If you wanted to, you could say, oh, he has 1:02:15.720 --> 1:02:17.880 to stop buying because Alex own the club. I didn't 1:02:17.880 --> 1:02:19.480 own the club, I mean had the influence of the club. 1:02:19.560 --> 1:02:23.120 I didn't know you, my man. But if he said 1:02:23.160 --> 1:02:26.520 I'm leaving, if he doesn't stop or something, it would 1:02:26.520 --> 1:02:28.400 have been fair because I really was fucking with him, 1:02:28.400 --> 1:02:30.600 you know what I'm saying. But he lost his cool. 1:02:30.760 --> 1:02:32.560 He threw a piece of ice hit my little stick 1:02:32.640 --> 1:02:35.920 man in the face, right, but behind him was you know, 1:02:36.040 --> 1:02:39.720 one of my my guys, right, So he didn't realize it, 1:02:39.800 --> 1:02:42.880 but I saw it. And mind you, so say she's 1:02:43.720 --> 1:02:45.479 the guy who got hit in the head with the ice. 1:02:45.920 --> 1:02:48.800 It's me, You're puffed. So they're like, I mean they're 1:02:48.800 --> 1:02:51.560 really like twelve feet apart, but y'all equal, me and 1:02:51.640 --> 1:02:54.600 TI equal. So Puff gets the mic after he is 1:02:54.640 --> 1:02:56.960 the dude he's like, yo, you fucking light skinned niggas. Now, 1:02:57.040 --> 1:02:59.360 mind you, the nigga he talked to is not light 1:03:00.080 --> 1:03:02.240 That means the whole time in his head, he's talking 1:03:02.320 --> 1:03:05.240 to me, right, so I'd like this nigga's wild. And 1:03:05.360 --> 1:03:08.360 so Tip gets to Mike and Tip's like, Yo, it's 1:03:08.400 --> 1:03:11.240 they shit, this is house, nigga. He can draank what 1:03:11.360 --> 1:03:13.960 he wanted. And then Puff's like, don't do that. Don't 1:03:14.040 --> 1:03:16.440 do that. So at the time, I'm like, yo, Puff 1:03:16.600 --> 1:03:18.880 is not like he didn't look you know what I'm saying. 1:03:18.880 --> 1:03:20.560 So I was like, let me get over there. So 1:03:20.720 --> 1:03:23.479 I Tip is here to me, y'all. So I'm making 1:03:23.560 --> 1:03:25.800 my way, nigga. When I tell you, six thousand people 1:03:26.160 --> 1:03:28.360 in the world famers compound, I'm making my way over. 1:03:28.440 --> 1:03:30.360 So I get over and I'm like you straight cause 1:03:30.360 --> 1:03:32.520 the dude t the dude who got hit, is actually terrified. 1:03:32.560 --> 1:03:34.720 The dude in the back of him broke bottles ready 1:03:34.800 --> 1:03:36.680 to rush, like the whole shit. And I'm like, yo, 1:03:36.800 --> 1:03:38.560 chill out, a nigga, like it ain't none of that's happening. 1:03:38.880 --> 1:03:40.680 So I'm like boom so. But then Puff's like, yeah, 1:03:40.720 --> 1:03:43.320 fuck you too, nigga, and I'm like, and mind you 1:03:43.440 --> 1:03:46.080 now he's seen me working my I'm coming to you. 1:03:46.720 --> 1:03:49.800 I'm coming to do that. So I jump up on 1:03:49.920 --> 1:03:52.400 the thing, and I big big shout to Rube BK. 1:03:52.600 --> 1:03:54.360 Rube jumps over cause he's like, yo, what's the stick 1:03:54.400 --> 1:03:57.160 of doing? And then James Cruz and whoever. I was like, no, that' 1:03:57.240 --> 1:03:59.040 knning nigga. Let them figure that shit out, nigga. If 1:03:59.080 --> 1:04:01.200 they start fighting, let you know what I'm saying. So 1:04:01.320 --> 1:04:03.120 I'm moving on. So I grabbed and I was like, Yo, 1:04:03.200 --> 1:04:06.959 do you know you make a half a million dollars nigga? 1:04:07.000 --> 1:04:09.120 And this nigga you're hitting the ie makes thirty six 1:04:09.160 --> 1:04:12.680 style like you're tripping, Like, calm down, nigga, no one's coming. 1:04:13.240 --> 1:04:17.320 Look around us, no one's coming. I live here, no 1:04:17.440 --> 1:04:20.200 one's coming. Like chill out. So I ended up squads 1:04:20.320 --> 1:04:23.880 or whatever. But my point is like, not only did 1:04:23.920 --> 1:04:29.880 I save lives that I'm just saying like it was 1:04:30.800 --> 1:04:33.040 it had been a melee. I remember that it's not 1:04:33.120 --> 1:04:35.800 even me and him. I'm talking about the regular motherfucker's 1:04:35.800 --> 1:04:36.920 getting trampled and running. 1:04:37.040 --> 1:04:38.560 You know, I didn't know that was you because I 1:04:38.640 --> 1:04:40.720 remember exactly. I have a photographic memory, if anybody that 1:04:40.720 --> 1:04:43.840 doesn't know. So I remember watching that clip on World 1:04:43.880 --> 1:04:44.760 Star something like that. 1:04:45.040 --> 1:04:49.160 And he was like, yeah, motherfucker's order me Great Goose 1:04:49.600 --> 1:04:51.360 and t I was like, I just got jail. 1:04:51.480 --> 1:04:53.640 Nobody's going, Hey, I'm not going back to jail for 1:04:53.760 --> 1:04:58.800 nobody live here. And to be honest that that, I 1:04:59.000 --> 1:05:01.240 thought it was over with Great Goose after that, but 1:05:01.360 --> 1:05:03.640 it got so much press and he was you know, 1:05:03.720 --> 1:05:06.680 Puff back then was sending toilets to like velvety like 1:05:06.720 --> 1:05:08.920 puffles off the chain, you know what I'm saying. So 1:05:09.040 --> 1:05:11.280 they were like, yo, like this guy is you know 1:05:11.320 --> 1:05:13.120 what I'm saying. So anyway, Puff offered me a job 1:05:13.160 --> 1:05:16.080 two weeks later to come work for He's a genius, 1:05:16.440 --> 1:05:18.480 so he uh, he was like, you come work for Sarah, 1:05:18.520 --> 1:05:20.479 And I kept saying no for like another year. Intol 1:05:20.520 --> 1:05:27.560 the revolt happened and then we was rocking story. I'm 1:05:27.600 --> 1:05:31.040 gonna tell you this right now, Like you know, Puff 1:05:31.840 --> 1:05:36.040 is a superhero, you know, but he also has done 1:05:36.120 --> 1:05:39.320 things along the way that taints that. Right. But you 1:05:39.400 --> 1:05:44.160 will never find someone who has contributed more to this generation, 1:05:44.640 --> 1:05:46.280 you know what I'm saying. It wouldn't be a lot 1:05:46.360 --> 1:05:48.320 of jobs, it wouldn't be a lot of opportunities, It 1:05:48.360 --> 1:05:50.320 worn't for that man. So as much as we fight 1:05:50.840 --> 1:05:54.080 we brothers, and you know it is shut out the puff. 1:05:54.200 --> 1:05:58.360 So all right, season the uncle black man, that's. 1:05:58.200 --> 1:06:01.520 What we call se that's the fact, especially when you 1:06:01.560 --> 1:06:02.840 had Cassie unfortunate situation. 1:06:03.000 --> 1:06:08.160 Woa you just why did you Jesus forgive this man 1:06:08.360 --> 1:06:13.120 graduation in soft open wound? Jesus shot the fux shout 1:06:13.160 --> 1:06:17.120 the fun meet you on the podcast. So I didn't 1:06:17.160 --> 1:06:22.240 even say that. God that would later be edited. Look 1:06:22.440 --> 1:06:25.560 the way the way the pop's heart now talk about 1:06:25.600 --> 1:06:26.040 his women. 1:06:28.240 --> 1:06:30.960 Troy Choice said it. Anybody who's listening to her Choice 1:06:31.080 --> 1:06:31.600 Choice said it. 1:06:33.000 --> 1:06:37.200 There is eighteen near eighteen fifty six right now, you're 1:06:37.240 --> 1:06:38.320 you're part owning the company. 1:06:38.880 --> 1:06:42.720 It's an interesting story. So he was the original black 1:06:42.840 --> 1:06:43.800 Well he a slave. 1:06:43.760 --> 1:06:48.720 Yeah, Uncle Nearest was a slave, first generation slave, brought 1:06:48.760 --> 1:06:54.640 to America and was the master distiller for Jack Daniels. 1:06:54.680 --> 1:06:58.080 Basically right, and the story goes, just to catch you 1:06:58.200 --> 1:07:02.280 up in eighteen fifty six, there was an orphan by 1:07:02.320 --> 1:07:04.080 the name of Jack Dames who came to the dan 1:07:04.200 --> 1:07:07.160 Call farm where Uncle Niris made whiskey for a preacher 1:07:07.440 --> 1:07:10.920 Dan Call. But dan Call's congregation was like, yo, like 1:07:11.040 --> 1:07:12.600 you know what I'm saying, you can't be selling the 1:07:12.680 --> 1:07:15.040 devil was juice and preaching, you know what I'm saying. 1:07:15.560 --> 1:07:19.520 So basically, you know, Jack Dames was an or for 1:07:19.600 --> 1:07:21.520 living there, and he was so interested in what was 1:07:21.560 --> 1:07:24.800 going on with the whiskey. He was like, you know, basically, 1:07:24.880 --> 1:07:27.600 let me get a shot at it. In long story short, 1:07:27.800 --> 1:07:30.520 you know, he was a very tiny man, so he 1:07:30.600 --> 1:07:32.240 looked like a kid and he can get away and 1:07:32.360 --> 1:07:33.880 get through things. And back then, you know, they had 1:07:33.920 --> 1:07:36.520 like shoot to kill, like civil war like orders for 1:07:36.600 --> 1:07:38.560 people trying to sell whiskey to the troops and things 1:07:38.640 --> 1:07:41.240 like that. But he was quite the salesman and Uncle 1:07:41.320 --> 1:07:44.640 Niris was his you know, was his teacher. And fast 1:07:44.720 --> 1:07:46.520 forward in the seventies, I think it kind of got 1:07:46.560 --> 1:07:50.120 lost in the sauce about who nearest and his family was. 1:07:50.440 --> 1:07:53.320 There's an infamous picture out there that's actually George, uncle 1:07:53.400 --> 1:07:57.040 NIS's son, and not him. A lot of people say 1:07:57.040 --> 1:07:59.600 it's Uncle Niris, that's his son George, but you know, 1:07:59.680 --> 1:08:03.360 his fan, you know, has been with the Jack Daniels 1:08:03.400 --> 1:08:07.400 brand since then in some capacity Fashional forum. But the 1:08:08.040 --> 1:08:11.320 founder of Uncle Nearsvaarn Weaver. She's the best selling author. 1:08:12.120 --> 1:08:15.240 Her husband Keith. They were away on vacation and read 1:08:15.280 --> 1:08:18.680 the story in the international New York Times, and you know, 1:08:18.760 --> 1:08:20.439 she's an author, so she wanted to, like she just 1:08:20.479 --> 1:08:23.200 thought that the story was intriguing, so she went to 1:08:23.320 --> 1:08:25.439 you know, basically figure it out, see what was going on. 1:08:25.960 --> 1:08:28.760 And then you know, when she started uncovering things, she 1:08:28.920 --> 1:08:32.720 saw how important Uncle Nears was the Jack. Jack had 1:08:32.800 --> 1:08:36.640 mentioned Uncle Nears or his boys over fifty times in 1:08:36.680 --> 1:08:40.200 his autobiography, which we now owned, by the way, the 1:08:40.360 --> 1:08:42.599 dan Call Farm, which is three hundred and thirty acres 1:08:42.640 --> 1:08:44.960 where they grew up. She found out it was available 1:08:45.439 --> 1:08:48.760 to buy. She bought it, so we owned that, and 1:08:48.840 --> 1:08:51.679 she did a couple of key you know acquisitions around 1:08:51.800 --> 1:08:56.160 the Jack Daniels property or town if you will, right, 1:08:56.200 --> 1:08:59.240 because Lynchburg tend to see is Jack Daniels land, right, 1:08:59.439 --> 1:09:04.479 So yeah, So she basically was like, you know what, 1:09:04.600 --> 1:09:08.439 I'm going to start a whiskey in honor of him, 1:09:08.920 --> 1:09:11.800 and she started reaching out to all the family members. O. 1:09:13.439 --> 1:09:17.120 Our Near Screen foundation puts all of the descendants through 1:09:17.160 --> 1:09:21.400 college if you can, yea, we have nine in college 1:09:21.439 --> 1:09:23.920 right now, full ride, not just for Basher's but however 1:09:24.000 --> 1:09:26.080 long you want to go to school fully paid, all 1:09:26.120 --> 1:09:27.639 you got to do is maintain a three point zero 1:09:28.720 --> 1:09:30.320 and pay it for it when you get the opportunity. 1:09:30.479 --> 1:09:31.880 But that was some of the things that were like 1:09:32.280 --> 1:09:34.200 amazing to me. Obviously I had been in the spirits, 1:09:34.240 --> 1:09:37.679 I've done some amazing things. And a person I knew 1:09:37.720 --> 1:09:39.800 that was doing the series A raise the bulk of 1:09:39.880 --> 1:09:42.360 the series A was like, yo, you got to meet her, 1:09:42.640 --> 1:09:44.240 and he was telling her you got to meet him. 1:09:44.280 --> 1:09:46.160 He's like a savant, like the guy that went against 1:09:46.200 --> 1:09:48.880 Puff kind of thing like it work with Puff. And 1:09:49.040 --> 1:09:53.439 so we met and you know, literally the rest is history. 1:09:53.520 --> 1:09:55.280 That I mean, they were underway, but that was the 1:09:55.360 --> 1:09:58.400 beginning when I joined. You know, we did the breakfast 1:09:58.479 --> 1:10:00.240 club and we did all these you know, and it 1:10:00.360 --> 1:10:02.880 was we broke our website several times just on that 1:10:03.000 --> 1:10:05.960 promo run alone. And you know, for me, I wanted 1:10:06.000 --> 1:10:07.439 to go do all the deals in the clubs that 1:10:07.439 --> 1:10:09.200 I've been doing all this, you know what I'm saying. 1:10:09.240 --> 1:10:12.200 But I wasn't able to do that because she wanted 1:10:12.240 --> 1:10:14.360 to go door to door with it. Like her whole 1:10:14.439 --> 1:10:18.280 approach was, let's get on menus, let's get on cocktail menus, 1:10:18.320 --> 1:10:21.000 let's you know, deal with the thesepoke mixologists and all that. 1:10:21.080 --> 1:10:24.160 And so it was just a very great learning curve 1:10:24.200 --> 1:10:26.599 for me because I come from the oh we need 1:10:27.080 --> 1:10:28.280 two thousand cases. 1:10:28.000 --> 1:10:32.200 We're gonna get you, and I want to create sparkles. 1:10:32.320 --> 1:10:35.360 Yeah, but because that's what I had done that, you know, 1:10:35.479 --> 1:10:38.000 to that point. But she also was like, well, no, 1:10:38.280 --> 1:10:41.160 like you know, everybody, you know what I'm saying, Like, 1:10:41.320 --> 1:10:43.880 all I need you to do is be you, like 1:10:43.960 --> 1:10:47.000 if you can introduce it to your people at Piro Trader, 1:10:47.120 --> 1:10:50.240 my guy Pier to Pierre Rodgers that owns Periro Trader, 1:10:50.320 --> 1:10:53.240 Perio Traders, like the eBay of cigars for like pre 1:10:53.320 --> 1:10:57.000 embargo nineteen fifty Cubans like just dope, shit, if you're officionado, 1:10:57.120 --> 1:10:59.519 you should go there and get busy. But you know, 1:10:59.600 --> 1:11:01.439 I was put and it was just showing up and 1:11:01.600 --> 1:11:04.320 like you now you're seeing people with millions of ludacris 1:11:04.439 --> 1:11:05.960 is posting and all of my friends, and it was 1:11:06.040 --> 1:11:10.840 just very natural and organic, and yeah, the rest will 1:11:10.880 --> 1:11:15.200 be history. I am a shareholder and my great great 1:11:15.240 --> 1:11:18.760 grandchildren will be all right for this amazing And I 1:11:18.840 --> 1:11:21.320 never got equity from anybody else I've done a lot 1:11:21.360 --> 1:11:23.519 of great things and wanted to start your own thing 1:11:23.640 --> 1:11:26.880 with certain companies once upon a time, obviously working with 1:11:26.960 --> 1:11:31.040 Soroccan launching Deli on Apple, Sorocos my launch. So you know, 1:11:31.160 --> 1:11:33.080 it's it's it's a thing where you're like, damn, a 1:11:33.160 --> 1:11:36.599 complete stranger. I didn't know her from nothing, she didn't 1:11:36.640 --> 1:11:38.120 know me from nothing. We were put together and the 1:11:38.160 --> 1:11:39.360 rest is literally history. Now. 1:11:39.400 --> 1:11:41.880 I want to thank you, man, appreciate you you. Josh 1:11:41.920 --> 1:11:44.280 and Gyms on us and good funny stories too, so 1:11:44.640 --> 1:11:49.320 entertaining stories. So what what what what you have going 1:11:49.360 --> 1:11:50.760 on as far as the people that you know, you 1:11:50.800 --> 1:11:53.040 want to make people aware of anything with the brand 1:11:53.200 --> 1:11:54.400 or your party or anything like that. 1:11:54.600 --> 1:11:57.439 Now, just follow Kenny Burns on social media and all 1:11:57.520 --> 1:12:01.639 social media Kenny Burns and you'll see all right, sure, yeah. 1:12:01.439 --> 1:12:03.120 Can we put the Curator of culture now on the 1:12:03.160 --> 1:12:04.600 biow You can call them whatever you want to. 1:12:05.120 --> 1:12:08.519 Just call me big bro when you call yeah man. 1:12:08.560 --> 1:12:10.880 Shout out to everybody on patreon dot com that is 1:12:11.120 --> 1:12:14.800 proud to pay program. That's a lisiaa Patreon dot com 1:12:14.880 --> 1:12:18.160 back slash Ernalisia. We have five different tiers. Shout out 1:12:18.200 --> 1:12:20.760 to everybody that's been joining. Every every time we do 1:12:20.840 --> 1:12:22.360 what episode, it feels like we get like two or 1:12:22.400 --> 1:12:24.120 three more people that are coming on. 1:12:24.240 --> 1:12:25.360 It's bonus content there. 1:12:25.840 --> 1:12:29.759 There's obviously some extended footage from the episode, some outtakes 1:12:29.800 --> 1:12:31.960 that people seem to be enjoying. So we're gonna keep 1:12:31.960 --> 1:12:34.680 put putting that out. We're gonna continue puting on merch out. 1:12:34.760 --> 1:12:38.200 That's Onelisia dot com. Uh, we have all of our 1:12:38.680 --> 1:12:41.680 you know, traditional shirts to assets of a liabilities that's 1:12:41.840 --> 1:12:44.160 for your last name. Our tour shirts are up there now, 1:12:44.320 --> 1:12:46.120 so feel free to keep some pointing now so we 1:12:46.160 --> 1:12:48.400 can keep doing things like this coming to Atlanta and 1:12:48.520 --> 1:12:51.439 meet some real hometown heroes that are doing some incredible things. 1:12:51.880 --> 1:12:52.559 Yeah for sure. 1:12:52.680 --> 1:12:55.479 And in our workshop in New York and live stream 1:12:55.520 --> 1:12:58.960 all over the world is on the seventeenth of October. 1:13:00.560 --> 1:13:03.360 And also, so you guys know, I'm a financial advisors, 1:13:03.400 --> 1:13:05.360 so you DM me all the time. So as I said, 1:13:05.400 --> 1:13:06.000 the best way. 1:13:05.920 --> 1:13:08.840 To reach me, I have my you're a lifestyle specialist, nig. 1:13:10.920 --> 1:13:14.320 I have my calendar on the website earr lesion dot 1:13:14.400 --> 1:13:18.679 com for sure. And the book tip of this week 1:13:19.360 --> 1:13:22.599 is The Dream Is Real by you know who. 1:13:22.479 --> 1:13:28.439 Wrote that book, across Legend himself. Check it out. 1:13:28.680 --> 1:13:34.080 Check it out on on iTunes, Right, iTunes, Amazon, Kindle, 1:13:34.520 --> 1:13:37.240 Kindle for sure. Support that, Yeah for sure, support that 1:13:37.400 --> 1:13:40.400 for sure. And yeah, thank you guys for rocking with us. 1:13:40.400 --> 1:13:42.000 Don't forget the merch. We'll see you next week. 1:13:42.760 --> 1:13:46.920 One more thing, don't stay sucker free and never let 1:13:46.960 --> 1:13:50.639 your expectations exceed your effort. If you follow those simple rules, 1:13:51.560 --> 1:13:53.920 you're gonna get what you came for. You heard them 1:13:54.640 --> 1:13:55.800 facts peace. 1:13:56.360 --> 1:13:59.960 So Being at you come from the entertainment industry, music specific, 1:14:00.479 --> 1:14:03.400 we had a few questions for you being that, being 1:14:03.520 --> 1:14:05.880 that this new flux of artists, that the space is 1:14:05.960 --> 1:14:08.599 so crowded, how does a new artist get introduced into 1:14:08.600 --> 1:14:08.920 the space. 1:14:09.000 --> 1:14:11.080 What's the best route for them? Yeah, you have to 1:14:11.160 --> 1:14:15.839 have a level of authenticity. I think that really draws 1:14:15.920 --> 1:14:17.400 people in. You know what I'm saying. I just think 1:14:17.479 --> 1:14:23.400 today the ability to make a good hook, the ability 1:14:23.479 --> 1:14:26.160 to carry the bars keeps you or you know, get 1:14:26.280 --> 1:14:28.920 you in play. But I think the authenticity will keep 1:14:28.960 --> 1:14:33.080 you in play. I'm not really good at speaking on 1:14:33.520 --> 1:14:36.519 what makes a hit. I just know what I like. 1:14:36.800 --> 1:14:38.560 You know what I'm saying, and if I don't believe you, 1:14:39.160 --> 1:14:42.200 I can't really give you that respect, you know what 1:14:42.200 --> 1:14:44.680 I'm saying. And I think that if that would just 1:14:44.760 --> 1:14:46.439 come back to the game in general, I think we 1:14:46.520 --> 1:14:48.960 can get rid of a lot of the bullshit because 1:14:49.000 --> 1:14:51.920 I mean, you know, we might say something is bullshit, 1:14:51.960 --> 1:14:54.280 but they selling out three thousand seaters or you know 1:14:54.280 --> 1:14:59.120 what I'm saying. I never thought like six' nine like 1:14:59.160 --> 1:15:01.200 it would be, success, Right but then if you listen 1:15:01.240 --> 1:15:03.760 to the grungy way that he almost had a rock 1:15:03.880 --> 1:15:05.760 rap kind of. VIBE i, mean you can go to 1:15:05.840 --> 1:15:07.960 plenty of people in history and see how and why that. 1:15:08.080 --> 1:15:10.600 Works so BUT i just think, authenticity, man you, KNOW 1:15:10.680 --> 1:15:14.599 i think that the fads come and, go and if 1:15:14.640 --> 1:15:16.439 you want to be around for a long, time the 1:15:16.560 --> 1:15:19.080 authenticity pieces what keeps. 1:15:19.120 --> 1:15:20.960 You, YEAH i feel like somebody new, artists they don't 1:15:21.080 --> 1:15:23.880 have longevity in their. MIND i feel like the day they're, thinking, 1:15:24.000 --> 1:15:26.200 like how can we get high now and make as 1:15:26.280 --> 1:15:27.040 much as we can right? 1:15:27.080 --> 1:15:28.720 Now and who cares what? Happens and, YEAH i think 1:15:28.720 --> 1:15:32.000 they think about how CAN i get? High that, Too, 1:15:32.400 --> 1:15:34.200 LIKE i, Mean i'm, serious AND i just think, that you, 1:15:34.280 --> 1:15:35.920 know Because i'm LIKE i asked my, SON i have 1:15:36.000 --> 1:15:37.519 a fifteen or eighteen year. Old i'm just, like do 1:15:37.600 --> 1:15:39.320 they really think they really do the drugs like? That 1:15:39.439 --> 1:15:41.120 or you think they just rap about the, shit BECAUSE 1:15:41.439 --> 1:15:43.120 i don't even know how you're. Functioning you know What i'm. 1:15:43.120 --> 1:15:46.000 Saying you're talking about you know when When wayne And 1:15:46.600 --> 1:15:48.680 ross was having seizes and shit, like it was the, 1:15:48.800 --> 1:15:50.719 lean it was the fucking you know What i'm. Saying, 1:15:50.800 --> 1:15:53.160 like so you're, thinking like what how high do you 1:15:53.240 --> 1:15:55.240 want to be like and how how long do you 1:15:55.360 --> 1:15:57.760 think you will? Last or what are you trying to escape? From? Well, 1:15:57.800 --> 1:15:59.519 NO i MEAN i get why people want to, escape 1:15:59.640 --> 1:16:01.880 but you know What i'm, SAYING i JUST i don't 1:16:01.920 --> 1:16:04.760 think that you will live long enough to really reap 1:16:04.840 --> 1:16:07.960 the fruits if you continue to like do that to your. 1:16:08.000 --> 1:16:10.520 Body you know What i'm, Saying it's like physically. Impossible 1:16:10.560 --> 1:16:13.280 but where we're at now with music is. 1:16:13.640 --> 1:16:17.080 Content as far as content social media, presence is that 1:16:17.200 --> 1:16:21.800 more important than actual talent or what's your personal opinion on, 1:16:21.840 --> 1:16:22.720 that because to, ME i think it. 1:16:22.800 --> 1:16:24.840 IS i think the communitation is better than you got a? 1:16:24.880 --> 1:16:27.840 Point you got a. POINT i, mean you, know If i'm, 1:16:27.960 --> 1:16:30.920 judging you know What i'm, Saying, no, right BECAUSE i 1:16:31.120 --> 1:16:33.679 want to see something THAT i you, know will see 1:16:33.880 --> 1:16:35.599 ten twenty years from. THERE i, mean that's just HOW 1:16:35.640 --> 1:16:37.080 i came in a. Business BUT i came into a 1:16:37.120 --> 1:16:39.479 business with artists. DEVELOPMENT i came into a business with 1:16:39.680 --> 1:16:41.680 actually handlers that gave a, fuck you know What i'm, 1:16:41.680 --> 1:16:46.240 saying and had the respect of the artists so that 1:16:46.320 --> 1:16:48.360 they can get what they needed out of them and you, 1:16:48.439 --> 1:16:50.840 know kind of keep them from there killing themselves and 1:16:51.240 --> 1:16:52.360 going you know WHAT i. Mean BUT i think that 1:16:52.520 --> 1:16:54.600 WHAT i was saying earlier about this being to show me, 1:16:55.280 --> 1:16:57.880 culture to show me. Generation you're, right that shit. Works 1:16:57.920 --> 1:17:00.120 it's like if you bug out and do all all 1:17:00.120 --> 1:17:02.120 the dumb, shit they want to like your, ship and 1:17:02.160 --> 1:17:03.720 you're doing it for their. LIKES i mean we've seen 1:17:04.800 --> 1:17:06.240 you know What i'm, Saying but they do anything for, 1:17:06.600 --> 1:17:09.080 likes and that's the culture we live, in you know 1:17:09.120 --> 1:17:11.519 What i'm. Saying but like, again if people paying their 1:17:11.560 --> 1:17:14.360 money and they singing your, songs there's some. Connection SO 1:17:14.600 --> 1:17:16.519 i mean it's really a you, know catch twenty. 1:17:16.560 --> 1:17:20.040 Two what about any advice for aspiring managers or? 1:17:20.040 --> 1:17:26.720 Execs you have to you, know pick your, poison, RIGHT 1:17:27.720 --> 1:17:30.280 i think all artists are subject to lose their motherfucking. 1:17:30.320 --> 1:17:32.000 MIND i think it's just part of THE dna of 1:17:32.160 --> 1:17:36.680 artistry and creatives as a. WHOLE i would just, say 1:17:36.760 --> 1:17:41.400 pick your poison and be wholeheartedly passionate about the artists 1:17:41.400 --> 1:17:43.360 and what they have to, offer because it just works 1:17:43.439 --> 1:17:45.560 better when you, really, really truly. Believe if it's a 1:17:45.680 --> 1:17:48.040 check you know What i'm, saying it runs its. Course 1:17:48.160 --> 1:17:50.519 if it's because it's your cousin and you really don't 1:17:50.800 --> 1:17:53.120 want what you're gonna help, OUT i, mean you, know 1:17:53.240 --> 1:17:55.320 do it for the passion or don't do it at. 1:17:55.360 --> 1:17:56.439 All and that goes for artists. 1:17:56.479 --> 1:17:59.360 Too what do you think about the role of Exect 1:17:59.360 --> 1:18:02.080 it's going forward with so many, artists you, know that 1:18:02.280 --> 1:18:05.400 message of being independent right when they start taking control 1:18:05.400 --> 1:18:07.800 of their own. Careers how do you see the role 1:18:07.880 --> 1:18:10.960 of you, know people who do artists, development you, see. 1:18:11.640 --> 1:18:14.639 Have a valuable opinion from the, jump you know What i'm. 1:18:14.680 --> 1:18:17.439 Saying you, know anyone's gonna get over on you if 1:18:17.439 --> 1:18:18.599 you let, them you know What i'm. Saying but if 1:18:18.640 --> 1:18:22.920 you have a, value valuable opinion and you add value that, 1:18:23.080 --> 1:18:25.880 way you kind of put yourself in the middle of some, 1:18:26.080 --> 1:18:28.960 things you know What i'm. Saying and when when artists 1:18:29.040 --> 1:18:31.600 try to go run off and act crazy and be 1:18:31.760 --> 1:18:34.320 disloyal and try different, things because they all gonna want 1:18:34.320 --> 1:18:36.280 to try different, Things it's gonna be things at the 1:18:36.360 --> 1:18:39.120 beginning that are just so about what y'all got going. 1:18:39.160 --> 1:18:40.680 On and then when you get, older this guy over 1:18:40.760 --> 1:18:42.880 here might have a better. Connect it might be able 1:18:42.880 --> 1:18:45.720 to get me the close in this. Center you're gonna you, 1:18:45.800 --> 1:18:48.040 know run into all. That but you just gotta be 1:18:48.200 --> 1:18:51.560 firmly planted in the middle of what's going on to 1:18:51.640 --> 1:18:54.400 keep yourself in. Play and, honestly LIKE i, said add 1:18:54.520 --> 1:18:57.439 value from the, jump like add something valuable that even 1:18:57.520 --> 1:18:59.400 the artist. Knows because as much as they want to 1:18:59.479 --> 1:19:03.280 lose their minds act like stuff didn't, happen it. Happened 1:19:03.479 --> 1:19:06.400 they'll remember. It they. Will it'll come a point they're 1:19:06.400 --> 1:19:11.080 like what they, get you, Know i'm talking about as. 1:19:11.120 --> 1:19:15.840 Dope an illegal alien From guatemala charged with raping a 1:19:15.960 --> 1:19:19.439 child In. Massachusetts AN ms thirteen gang member From Al 1:19:19.520 --> 1:19:24.360 salvador accused of murdering A texas man Of venezuelan charged 1:19:24.360 --> 1:19:28.200 with filming and selling child pornography In. Michigan these are 1:19:28.320 --> 1:19:31.800 just some of the heinous migrant criminals caught because Of 1:19:31.880 --> 1:19:35.559 President DONALD. J trump's. Leadership I'm Christy, noman The United 1:19:35.600 --> 1:19:40.320 States secretary Of Homeland. Security Under President, trump attempted illegal 1:19:40.400 --> 1:19:43.960 border crossings are at the lowest levels ever, recorded and 1:19:44.080 --> 1:19:47.400 over one hundred thousand illegal aliens have been. Arrested if 1:19:47.479 --> 1:19:51.120 you are here, illegally your next you will be fined 1:19:51.200 --> 1:19:55.240 nearly one thousand dollars a, day, imprisoned and. Deported you 1:19:55.360 --> 1:19:58.839 will never. Return but if you register using OUR cbp 1:19:59.080 --> 1:20:02.160 home app and leave, now you could be allowed to return. 1:20:02.280 --> 1:20:07.360 Legally do what's. Right leave. Now Under President, Trump america's, 1:20:07.400 --> 1:20:09.840 laws border and families will be. 1:20:09.960 --> 1:20:12.599 Protected sponsored by The United States department Of Homeland. Security