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Speaker 2: All right.

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Speaker 3: Welcome back a Lisia Atlanta edition. This is a very special,

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Speaker 3: very special episode for us. We enjoyed our time in Atlanta,

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Speaker 3: and we gotta we got a legend, Atlanta legend and a.

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Speaker 2: DC legend sure for sure.

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Speaker 3: So before we start, we gotta we gotta give a

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Speaker 3: shout out to our partners at United Masters.

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Speaker 2: Yeah rocking right now, Yeah, yeah, for sure.

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Speaker 3: Shout out to Dave John and Ernest and the commissioner

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Speaker 3: Steve Stouts for sure.

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Speaker 2: Yeah. I remember Steve South on the back of American

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Speaker 2: Airlines flight on the way to the Soul Train Awards,

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Speaker 2: the one that Biggie died the party of the Vibe Party.

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Speaker 2: He said, I'll never forget. He was on the back

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Speaker 2: of the plane and he had like three seats. This

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Speaker 2: was not first class, and he had like notes everywhere

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Speaker 2: and he was just plotting. I'm like, what you about

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Speaker 2: to do? He's like taking the world. Shout out to them.

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Speaker 3: So, yeah, they they're big fans of the other podcasts,

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Speaker 3: and we met with them and they wanted to, you know,

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Speaker 3: form form some kind of alliance with us, so we

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Speaker 3: we decided to do that. And so this this is

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Speaker 3: be the first episode trial run. So we're gonna we're

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Speaker 3: gonna release a bonus content, well not even bonus content,

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Speaker 3: it's it's their own content on their channel. That will

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Speaker 3: be some clips, uh dedicated to the music industry. So

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Speaker 3: check out their YouTube. And then the full the full

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Speaker 3: length version of the podcast will be on Earn Alesia,

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Speaker 3: so yeah, shout out to the folks.

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Speaker 2: And Instagram too, they're gonna have the content on the

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Speaker 2: Instagram and yeah, yeah, collaboratory posts. I appreciate that.

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Speaker 4: Collaboration is better than competition for sure.

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Speaker 3: But then the last thing before we get started is

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Speaker 3: that we got our workshop series that we're launching, and

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Speaker 3: that's gonna be once a month in New York City.

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Speaker 3: So we bring on guests from like all different areas

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Speaker 3: of real estate and law and ALSOFF and people get

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Speaker 3: educated on the podcast, but it's they they want even

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Speaker 3: more education. So this is gonna be opportunity for people

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Speaker 3: to actually meet these people in person and ask them

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Speaker 3: questions and kind of like like a mini seminar in

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Speaker 3: the sense. So it's gonna be in person in New

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Speaker 3: York City, but it's also going to be live stream,

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Speaker 3: so anybody in the world, all over the world, you

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Speaker 3: can check it out. So that's only events have also,

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Speaker 3: So all right, so now thank you, so yeah, so

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Speaker 3: we have Kenny burn so first and almost thank you

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Speaker 3: for rocking with us.

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Speaker 2: Thank you for coming. I appreciate it. Yeah, So Curator

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Speaker 2: of Culture. Is that a good title for you? Hey?

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Speaker 2: You know, I take it. Yeah, I like it. Man.

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Speaker 5: When I when I when I think of your career

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Speaker 5: and it's an extensive one, I'm like lifestyle coach, not

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Speaker 5: not lifestyle coach, lifestyle specialists, but even more so a

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Speaker 5: curator of culture.

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Speaker 2: Yeah, I mean I like to you know, the word

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Speaker 2: curate is a very sensitive word, you know what I'm saying.

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Speaker 2: I actually had a conversation with one of my mentees

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Speaker 2: the other day. He was like, yo, I curated this event.

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Speaker 2: He was like, uh, Kanye West is Sunday service at

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Speaker 2: new Birth And I'm like, wait, wait, wait, you can't

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Speaker 2: say it. You curated that, Like you know what I'm saying,

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Speaker 2: Like you got to say, like you help. It's some

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Speaker 2: people there. You brought a couple, I did the lights. Yeah.

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Speaker 2: So I but curate is accurate when it comes to me.

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Speaker 2: I've been a part of a lot of pivotal points

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Speaker 2: and in him pop history, and yeah, I kind of

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Speaker 2: like just carved my own way out. So yeah, I'll

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Speaker 2: take that curator all day. All right? All right?

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Speaker 3: Cool? So yeah, so we gonna turn right into We're

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Speaker 3: gonna start with the music. But because you're a renaissance man,

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Speaker 3: you do a little bit of everything. But we're gonna

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Speaker 3: talk about the music business first. So all right, how

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Speaker 3: did you get started in the music business because you're

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Speaker 3: from DC originally. Yeah, then you come to Atlanta yep.

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Speaker 2: Nick ninety two. My cousin was like, Yo, you gotta

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Speaker 2: go to Freaka, Like what the fuck is the freaking

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Speaker 2: yeah freak niggas like it was the biggest black college

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Speaker 2: historically black college, like spring break, it happened in Atlanta

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Speaker 2: and got locked up. My senior year in high school,

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Speaker 2: was a basketball star and then look hit the table

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Speaker 2: picky rings, you know, but I basically, you know, I

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Speaker 2: was in trouble, so I couldn't really leave. He left

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Speaker 2: to go to Morehouse in that spring. He was like, Yo,

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Speaker 2: you gotta come down here and check this out. Like

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Speaker 2: I promise you you've never seen nothing like this. I

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Speaker 2: was like, my po let's me come cool, got you know,

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Speaker 2: my paper straight came down and I was just you know,

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Speaker 2: back then, there was no social media, so it wasn't

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Speaker 2: like you could see, you know, what was happening on

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Speaker 2: the way, or that it existed prior in certain posts.

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Speaker 2: You know, you couldn't see literally go participate to experience it.

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Speaker 2: And when I experienced them as black people like me

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Speaker 2: from all over the world, and you're like, wait, I

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Speaker 2: love this. And at this time, you know, you got

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Speaker 2: a different world on TV, you got the Cosby Show,

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Speaker 2: like the whole conscious black excellence was like permeating out

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Speaker 2: of this world public enemy on all your clothes, like

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Speaker 2: you were conscious. And so the time I was like,

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Speaker 2: all right, I need to figure out my situation to

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Speaker 2: move back. And then that fall we work some things

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Speaker 2: out and I was blessed to come back. I attended

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Speaker 2: Morris Brown College. I only went for a semester because

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Speaker 2: in six months I became the number one party promoter

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Speaker 2: out this My cousin had set me up like I

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Speaker 2: was scar face. So when I came, like my cousin

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Speaker 2: getting out of gyms coming when I got there, honestly.

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Speaker 2: And then so Shakir Stewart got arrested dead was one

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Speaker 2: of the first people I met here. He signed g

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Speaker 2: Z and Rick Ross and was big at death jam

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Speaker 2: actually might have was about to be president before j

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Speaker 2: or something like that. Anyway, so he was one of

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Speaker 2: the first people I met, and we just tore the

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Speaker 2: au c up. We brought everybody who's anybody in the

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Speaker 2: iconic atmosphere of hip hop. Now. Jay z I promoted

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Speaker 2: the Reasonable DOWB album you know, but basically brought them

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Speaker 2: here first when he had twenty two twos. This was

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Speaker 2: like pretty reasonable doubt bought the Big Mac promo tour

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Speaker 2: that puff did you know what I'm saying. People don't

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Speaker 2: know children children Big Mac, so buff was a marketing guy, right,

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Speaker 2: you know what I'm saying, Like that, his whole thing

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Speaker 2: was creative before he was a producer all he was

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Speaker 2: like a really intuitive guy. And he came up with

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Speaker 2: this McDonald's idea with this mix tape or tape rather

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Speaker 2: in a McDonald's box, and it was called Big Mac

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Speaker 2: for Biggie and Craig Mac. Craig Mac ironically was the superstar. Yeah,

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Speaker 2: he was a big back then. Yeah, Flavor it was

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Speaker 2: on fire and everywhere supposed to dude party and bullshit

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Speaker 2: is okay, I Yeah, that's not Favor. It was different.

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Speaker 2: So we were the first to do it. We had

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Speaker 2: the Chronic tour when I was twenty years old. We

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Speaker 2: paid for the Chronic tour to come to the Omni

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Speaker 2: which is now State Farm Arena here in Atlanta. He

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Speaker 2: got locked up so he never could do the show,

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Speaker 2: so kept but we were on that level like hustle,

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Speaker 2: like we got here. Oh your niggas ain't doing shit.

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Speaker 2: Oh the Atlanta motherfuckers, don't fuck with the school motherfuckers.

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Speaker 2: Oh we're gonna bridge that because we had all the

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Speaker 2: you know, we used to sell on drugs, so all

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Speaker 2: the dope boys knew every you know, you knew you

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Speaker 2: know what I'm saying, So we connected and we were

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Speaker 2: the first like school dudes to really be accepted and

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Speaker 2: breaks by the city. Like Shanty Doss called me the

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Speaker 2: first time she won the stage and my Friday night

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Speaker 2: was called funk Clinic to bring outcast like so it

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Speaker 2: was just like a you're in the middle of like

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Speaker 2: this amazing era of hip hop coming. You're not even hip,

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Speaker 2: you know what I'm saying, just doing what you do.

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Speaker 2: But it was fun. Man. Was there a name for

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Speaker 2: the promotion that you were doing? Yeah, twenty six twenty

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Speaker 2: twenty six twenty music was our promotion. Come in it

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Speaker 2: and it was a phenomenon. The first appearance Jay z

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Speaker 2: Ever had on MTV, he wore twenty six twenty shirt

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Speaker 2: when Puffin and would come to the city Twenty's twenty

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Speaker 2: gonna be in the Kenny Burns Like we were like this,

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Speaker 2: like they used to break in dorms at Clark and

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Speaker 2: Spellman and Morehouse. Still in our jerseys, like we used

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Speaker 2: to make hockey jerseys basketball. I mean it was a thing.

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Speaker 2: So and we would go to every black college and

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Speaker 2: do it. So it wasn't like, you know, we create tours.

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Speaker 2: We get tour buses and go and pull up be

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Speaker 2: staying on top of the tour buses throwing out whatever

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Speaker 2: promo we were doing. Like we were the real first

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Speaker 2: street team. Big shout to Steve Rifkin, he incorporated it.

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Speaker 2: But we were the first real street team. So how

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Speaker 2: does that lead to to the music industry. I was

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Speaker 2: in a parking lot of one twelve and the world famous.

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Speaker 3: One about to say, let's fact, that's a fact.

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Speaker 2: So I was in a parking lot and uh, it

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Speaker 2: was either David Gates or Claude Austin Dallas, Austin's brother

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Speaker 2: rest in peace. He came up to me, He's like, Yo,

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Speaker 2: we got this artist named Monica and like word, He's like, yeah,

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Speaker 2: I see y'all everywhere. Man, y'all need to help promote

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Speaker 2: this joint, and I was like, I bet you know

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Speaker 2: what I'm saying, not knowing who she is. I mean,

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Speaker 2: you know, I guess we had a song called Don't

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Speaker 2: take a Personally had they had tried to put it

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Speaker 2: out one time it didn't work. So while I had

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Speaker 2: received a street team business, I was in back in

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Speaker 2: the one twelve parking lot and I met the guy

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Speaker 2: who did the Black Expo, and back in the day,

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Speaker 2: the Black Expo like was the thing to break your artist.

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Speaker 2: So I got her on the Black XBO. She came back.

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Speaker 2: She was fourteen years old. Wow, it's so funny, you said.

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Speaker 2: I just saw like a picture of me and her.

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Speaker 2: I sent it to you and I need to put

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Speaker 2: it up on the thing there. It is crazy though,

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Speaker 2: like crazy story. And then after that I was in

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Speaker 2: the music business and Claude Austin was, you know, just

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Speaker 2: like a mentor, and Dave Gates were like they were

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Speaker 2: like mentors, like come on in, like we you know,

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Speaker 2: we have a label deal with Rowdy Records through Arista.

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Speaker 2: So I was doing my thing, but Monica was like

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Speaker 2: it for them because they had spent so much money

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Speaker 2: on y'all so stupid, and a couple of other acts

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Speaker 2: they had illegal with Jamal I remember that. So they

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Speaker 2: weren't winning, you know what I'm saying. And Monica's you know,

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Speaker 2: I think she up like two million records, and so

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Speaker 2: they were just mantling the thing, and I thought I

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Speaker 2: had struck gold. I'm like, I need five hundred thousand

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Speaker 2: dollar a year, nigga, what's up? Like we just went God,

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Speaker 2: It's like that doesn't happen like that. I'm like, all right,

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Speaker 2: well fuck it. Then I had said fuck Dallas and

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Speaker 2: the meeting and it got back to Hi Many five

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Speaker 2: and I'm like, I only make nineteen thousand dollars an

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Speaker 2: hold this shit. I make way more money doing parties.

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Speaker 2: But that's how I got in the music business. And

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Speaker 2: because of the parties, Clark Kent became my mentor, DJ

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Speaker 2: Clark Big Tony Wrong. I called him Tony Rome. He's

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Speaker 2: gonna blow me up for saying that. So Tony used

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Speaker 2: to like basically take me on the road with him.

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Speaker 2: And so with that, he was going to Motown Records.

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Speaker 2: Andre Herrel, who's like my father, you know what I'm saying,

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Speaker 2: like my big brother father figure. He was going to

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Speaker 2: Motown and he had like this talent search, and it

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Speaker 2: so happened that the probation ship got weird and the

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Speaker 2: police came here to a land looking for me. So

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Speaker 2: I had to go back and get my ship straight

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Speaker 2: in DC. So I was there, He's like, Yo, Dre's

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Speaker 2: coming through. Why don't you do a party for him?

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Speaker 2: You know, he loves that ship. He'll fucking get you

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Speaker 2: a job, I'm telling you. I was like what he

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Speaker 2: was like? Yeah? So I was like, what this nigga? Like, Like,

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Speaker 2: I mean, I clearly grew up on New Jack Swing.

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Speaker 2: I'm an uptown this after he left uptown it was

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Speaker 2: going to take the reins over at Motown. So he's like, Yo,

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Speaker 2: he's fucking cool. I was like, I know the music

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Speaker 2: I'm talking about. What does he like? Like light skinned women?

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Speaker 2: And I was like, all right, he pull up light

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Speaker 2: skinned girl fucking Don harry On and he was like, Yo, nigga,

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Speaker 2: what the fuck did you?

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Speaker 4: Nigga?

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Speaker 2: That was good? And so at the time, Juwan Howard,

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Speaker 2: Chris Webber, and Rashid Wallas were all playing for the Bullets,

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Speaker 2: so everybody was dead with the whole thing. The Wizards exactly,

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Speaker 2: let's show my So yeah, so then he was like, Yo,

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Speaker 2: can you come to New York on Monday. I was

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Speaker 2: like yeah, he said, be there by ten o'clock. I

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Speaker 2: was at eight. We're going to get into like twelve,

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Speaker 2: So I'm sitting there when he comes. Set the snigger came.

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Speaker 2: They said get a nigga sixty thousand dollars and put

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Speaker 2: him in a street team market and I was like word.

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Speaker 2: I was like, that's that's what y'all doing. Y'all like

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Speaker 2: just giving r So I went from sixty to one

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Speaker 2: hundred and twenty to one hundred and eighty and like

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Speaker 2: eighteen months, you know what I'm saying. But I was

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Speaker 2: his guy, but he was you know, this is the nineties.

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Speaker 2: This is the nineties man now, but even then, yeah,

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Speaker 2: young two and he he's so dope, Like I just

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Speaker 2: want to give Andre Herral his flowers, you know what

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Speaker 2: I'm saying. To be honest with you. The Revote Music

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Speaker 2: Conference was his idea, which is now the Revolt Summit.

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Speaker 2: So if you guys have not participated in, then please do.

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Speaker 2: It's very imported. They just had one in Atlanta. I

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Speaker 2: think by the time this episode comes, LA's will have happened.

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Speaker 2: But Andre Herral is the godfather of lifestyle. He was

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Speaker 2: the first person to put the three sixty offering together

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Speaker 2: because you know a lot of people, man, they have

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Speaker 2: stylists and they do this, that and the third, and

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Speaker 2: they gotta pay motherfuckers to do certain things. He was

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Speaker 2: just a fly mon first dude who had a driver

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Speaker 2: with the Rose roy the first dude I met with

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Speaker 2: a whole and you got to imagine Upper West Side

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Speaker 2: of New York back in the nineties, was like that

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Speaker 2: wasn't with you know, black folks. But he had a

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Speaker 2: whole side of an apartment building, top floor of bosk

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Speaker 2: yachts and put me in my first when I got married.

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Speaker 2: I'll be married twenty years October sixteenth, two kids, gratulation,

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Speaker 2: thank you. And he gave my wife and our first

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Speaker 2: expensive pain. It was like twelve thousand. Back then it's

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Speaker 2: called burning bed. The shit is. But anyway, he's just

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Speaker 2: a real superhuman being. And you know, this business is

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Speaker 2: full of suckers, and it's full of suckers that do

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Speaker 2: suckers shit, and they will take advantage of the week,

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Speaker 2: you know what I'm saying. And that's why I got

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Speaker 2: pride myself. Like when you said a curator earlier or

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Speaker 2: even pioneer as far as I'm concerned, because there were

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Speaker 2: no lifestyle specialists and you can go to a million

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Speaker 2: motherfucker's handles. Now they have lifestyle specialists under their moniker

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Speaker 2: or they host clubs. I mean, I'm sure you're old

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Speaker 2: enough you okay, I'm sure your nigga's old enough to

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Speaker 2: remember when there were no hype niggas on the mic

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Speaker 2: other than the DJ. I'm telling us Nigga's getting paid

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Speaker 2: all across the globe for doing that. But I salute

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Speaker 2: Andre Man. I want to give him his props because

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Speaker 2: he taught me how to be three sixty with my offering,

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Speaker 2: and that's why I think you know I'm winning.

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Speaker 3: So three sixty with your offering because we've heard three

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Speaker 3: sixties obviously with the record deal. Right, yeah, So I'm

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Speaker 3: assuming I know what you mean as far as you

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Speaker 3: do a little bit of everything and you know you

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Speaker 3: kind of complete decipher. But what exactly does that mean?

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Speaker 3: It's that's the first time I've heard that and that

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Speaker 3: other than three sixty record deal.

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Speaker 2: Well, this is a show me world, now, you know

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Speaker 2: what I'm saying. In marketing and since the mid two

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Speaker 2: thousands when the Gray Advertisings and Uni Worlds that owned

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Speaker 2: all of the visits the boutique started, you know, Spike,

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Speaker 2: and you had Team Epiphany will call it you like

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Speaker 2: all these people you know coming with these smaller agencies,

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Speaker 2: and what people wanted was to connect. They wanted the

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Speaker 2: one person that was the plug, like all this other

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Speaker 2: back office shit and all this other extra money they

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Speaker 2: was paying. They wanted to figure that out. So when

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Speaker 2: I created that's why I created the name the Lifestyle Specialist,

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Speaker 2: by the way, And then I decided that fuck this

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Speaker 2: business in the way that I know it exists. I'm

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Speaker 2: gonna be the father, husband first. Then I'm gonna be

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Speaker 2: the entrepreneur, and then I'm gonna be all the other

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Speaker 2: the fashion guy and all that. But that to me

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Speaker 2: is three sixty. When you see things that are one sided,

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Speaker 2: you only really get that from a person. You don't

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Speaker 2: get the full pitch. And I think I wanted to

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Speaker 2: lead by example, Like I come from a business that's

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Speaker 2: unforgiven for relationships. I come from a business that taken

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Speaker 2: doesn't give you know what I'm saying. So I kind

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Speaker 2: of wanted to change the narrative. I started immediately I mean,

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Speaker 2: I've always been a mentor even to my friends. You

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Speaker 2: know what I'm saying. I was the first to jump

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Speaker 2: off the porch. I was the first to you know

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Speaker 2: what I'm saying, get the brick and not the ounce

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Speaker 2: like I was. You know what I'm saying. So like

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Speaker 2: I think, for me, I always leave by example. I

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Speaker 2: just want to give people like a three sixty rendering

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Speaker 2: right because you can be married and be happy. You can,

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Speaker 2: you know what I'm saying, Like be flies a motherfucking

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Speaker 2: not be broke. You can. You know, you can do

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Speaker 2: things that are you know, one hundred percent real in

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Speaker 2: a three sixty way. You know what I'm saying. And

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Speaker 2: I think, like you said, I love the way you

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Speaker 2: asked that question because the music business three sixty is

348
00:15:54,040 --> 00:15:57,280
Speaker 2: even more pimpory, even more, you know what I'm saying, adultery.

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Speaker 2: If you're you know what I'm saying, they take it.

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Speaker 2: I mean, but I just taken from you. You know

351
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Speaker 2: what I'm saying, It was rightfully yours. But in this

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Speaker 2: particular scenario, I like to bring everything full circle. So

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Speaker 2: compute people look at your pitches and they be like, oh,

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Speaker 2: this light skinned niggas ah, this nigga. All he does

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Speaker 2: is for oh, this nigga has got the ball head

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Speaker 2: and think, oh this nigga. But when they you can't

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Speaker 2: hate on love. If you can't you know what I'm

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Speaker 2: saying that if my if my offering is love, if

359
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Speaker 2: you hate, you're a hater. And you gotta you know,

360
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Speaker 2: look at yourself in the mirror. Deal with that.

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Speaker 5: But you said one of one of the things Andre

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Speaker 5: Herrel taught you was to take your creative vision to

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Speaker 5: make it tangible.

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Speaker 2: This nigga will break it down to the socks. Like

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Speaker 2: you gotta understand something. Single parent home. My mother raised

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Speaker 2: me with all my aunts, and here I go to

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Speaker 2: the street, like I knew what love was, but I

368
00:16:43,520 --> 00:16:46,480
Speaker 2: know what encouragement was, right because you know, God bless

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Speaker 2: our grandparents and our parents. But they they you know,

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Speaker 2: they come from a very trying period, you know what

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Speaker 2: I'm saying, And it was really tough for them to

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Speaker 2: like get through life like let alone succeed. Right, But

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Speaker 2: like you know, when you meet, you go to this

374
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Speaker 2: stream you figure out, Okay, I'm not I'm no killer.

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Speaker 2: I'm not trying to put my hands on nobody. And

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Speaker 2: that's forced. Like so the streets wasn't for me. You

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00:17:08,200 --> 00:17:10,560
Speaker 2: have to be a certain caliber of person. Now, luckily

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00:17:10,600 --> 00:17:12,639
Speaker 2: I had a lot of game and I could figure

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Speaker 2: things out. And then I was scrapped too. But at

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Speaker 2: the same time, meeting Dre, it's like, Nigga, all that

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Speaker 2: shit is cool. Put that energy in this. You got

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00:17:20,400 --> 00:17:22,919
Speaker 2: to you got the women, You dress good, like you

383
00:17:22,960 --> 00:17:25,240
Speaker 2: know what I'm saying, You walk around, you smell like

384
00:17:25,280 --> 00:17:27,800
Speaker 2: you can't be and you don't think about that, like

385
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Speaker 2: if you know what I'm saying, if you don't, if

386
00:17:30,320 --> 00:17:32,119
Speaker 2: you don't have a father figure in your house pointing

387
00:17:32,160 --> 00:17:34,240
Speaker 2: you in the right direction, Like I didn't know my

388
00:17:34,359 --> 00:17:39,399
Speaker 2: superpowers until I met Andre, that's that's power. So you

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Speaker 2: started lifestyle specialists? Yeah, I created that, and if anybody

390
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Speaker 2: say it's different, I'm gonna fuck you. But it's fast.

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Speaker 2: I mean, you know, I don't know how you prove that.

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Speaker 2: I don't own the mark. But so now you're gonna

393
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Speaker 2: ask most people.

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Speaker 3: It's yeah, cause like you said, I mean that that

395
00:17:54,480 --> 00:17:56,600
Speaker 3: term kind of gets turned thrown around.

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Speaker 2: A lot these days.

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Speaker 3: So a lifestyle specialist, I'm actually curious to know your definition,

398
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Speaker 3: Like what does that means?

399
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Speaker 2: Got smart radio? These answers lifestyle specialist. I was like,

400
00:18:07,680 --> 00:18:11,199
Speaker 2: I said this. The marketing boutique agency boomed around two

401
00:18:11,240 --> 00:18:13,480
Speaker 2: thousand and five, and I would do a lot of

402
00:18:13,480 --> 00:18:15,520
Speaker 2: consulting and I would go on these meetings, like you know,

403
00:18:15,560 --> 00:18:17,440
Speaker 2: we would go to Heineken and pitch the Heineken Red

404
00:18:17,480 --> 00:18:22,520
Speaker 2: Star Soul Tour, and which I created with Alloy Marketing.

405
00:18:22,560 --> 00:18:24,320
Speaker 2: It was really my idea because it was a CD

406
00:18:24,359 --> 00:18:26,600
Speaker 2: that had Eric abad Due, Glenn Lewis, like Chico de

407
00:18:26,680 --> 00:18:28,280
Speaker 2: Barge all these people back in the day. I was like, Yo,

408
00:18:28,520 --> 00:18:30,720
Speaker 2: why don't y'all take this and do a tour and

409
00:18:30,760 --> 00:18:32,399
Speaker 2: you can introduce artists and all that, you know what

410
00:18:32,440 --> 00:18:37,719
Speaker 2: I'm saying. So by the time you know, I got

411
00:18:37,800 --> 00:18:39,760
Speaker 2: to like my third pitch with them, I think we

412
00:18:39,760 --> 00:18:43,439
Speaker 2: were at like Axe Body Spread or something. I was like, yo, like,

413
00:18:43,640 --> 00:18:45,480
Speaker 2: I'm tired of y'all referring to me as like this

414
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Speaker 2: lifestyle guy. Like I have a skill set, you know

415
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Speaker 2: what I'm saying, Like, and obviously I'm helping you with

416
00:18:50,760 --> 00:18:53,679
Speaker 2: these ideas, but you're not telling the client that. So

417
00:18:53,720 --> 00:18:55,080
Speaker 2: I was like, you know, if you're gonna refer to me,

418
00:18:55,119 --> 00:18:58,400
Speaker 2: refer to me as a lifestyle specialist. I'm not really

419
00:18:58,440 --> 00:19:00,760
Speaker 2: with the other you know things calling me. And that's

420
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Speaker 2: how I came up with I think if you're going

421
00:19:02,359 --> 00:19:05,160
Speaker 2: to be a lifestyle specialist, you have to be tenured

422
00:19:05,400 --> 00:19:08,000
Speaker 2: in multiple things that deal in pop culture. I was

423
00:19:08,040 --> 00:19:10,000
Speaker 2: the second black designer ever in sac at the avenue

424
00:19:10,000 --> 00:19:11,720
Speaker 2: of Ryan Kenny when we did the Whole. When jay

425
00:19:11,760 --> 00:19:15,480
Speaker 2: Z did change clothes, he wore our shirts. I signed

426
00:19:15,680 --> 00:19:17,919
Speaker 2: you know numbers a number of artists and worked on

427
00:19:17,920 --> 00:19:20,879
Speaker 2: a number of projects from Dream to Akon to LA. Like,

428
00:19:21,000 --> 00:19:26,960
Speaker 2: so I've done a lot in different territories or you know,

429
00:19:27,359 --> 00:19:30,600
Speaker 2: different things in culture to get that you sign that

430
00:19:31,160 --> 00:19:35,760
Speaker 2: you signed through your own regular Lis years. Funny story

431
00:19:35,800 --> 00:19:38,920
Speaker 2: about w A and big shot project coming out of

432
00:19:38,960 --> 00:19:43,360
Speaker 2: October eleventh. But when I found Wila, my sister who

433
00:19:43,440 --> 00:19:47,080
Speaker 2: owns Baller Alert, was like, Yo, you gotta hear this dude.

434
00:19:48,359 --> 00:19:50,920
Speaker 2: He's a phenomenal rapper. And I'm like, all right, cool,

435
00:19:50,960 --> 00:19:53,400
Speaker 2: because I want to sign U C B. Saxe late,

436
00:19:53,440 --> 00:19:54,800
Speaker 2: I want to sing, I want to sign him the

437
00:19:54,840 --> 00:19:57,600
Speaker 2: Rockefeller but damon and wouldn't hear me. But so when

438
00:19:57,600 --> 00:20:00,280
Speaker 2: I got to LA, I heard him rap. He was

439
00:20:00,320 --> 00:20:01,840
Speaker 2: like a rappers, rapper, you know what I'm saying, like

440
00:20:01,920 --> 00:20:04,720
Speaker 2: Backpack Rapper. He had like forty seven bars, like you

441
00:20:04,760 --> 00:20:07,000
Speaker 2: know what I'm saying, Like yeah so and I'm like,

442
00:20:07,040 --> 00:20:08,800
Speaker 2: all right, cool, you know what I'm saying. But it

443
00:20:08,920 --> 00:20:11,480
Speaker 2: was a dude by the name of Southeast Slim who

444
00:20:11,520 --> 00:20:13,480
Speaker 2: did this go Go fusion shit. And that was what

445
00:20:13,560 --> 00:20:15,959
Speaker 2: I wanted whole time, Like I was asking, like, where's

446
00:20:16,000 --> 00:20:17,960
Speaker 2: the go Go influence.

447
00:20:17,440 --> 00:20:21,640
Speaker 5: Shit, that's that's to your region, Yes, dah DC, So

448
00:20:21,640 --> 00:20:23,520
Speaker 5: Southeast Slim mix out of Southeast I don't even know

449
00:20:23,560 --> 00:20:24,560
Speaker 5: where it is today.

450
00:20:24,960 --> 00:20:28,199
Speaker 2: But he had this record called Dig The Dig The

451
00:20:28,359 --> 00:20:31,760
Speaker 2: Off the Muscles Northeast Grooves, and when I tell you,

452
00:20:32,240 --> 00:20:34,760
Speaker 2: he had like one hundred bars or verse. But I

453
00:20:34,760 --> 00:20:36,600
Speaker 2: was like, no, chop this up, dude. And when I

454
00:20:36,600 --> 00:20:38,560
Speaker 2: tell he was getting twenty five hundred dollars a week

455
00:20:38,960 --> 00:20:42,680
Speaker 2: three weeks later until he like literally busted a move.

456
00:20:42,760 --> 00:20:48,240
Speaker 2: But the story is we released Hat Is the New

457
00:20:48,280 --> 00:20:52,240
Speaker 2: Love Mixtape and Paint a Picture mixtapes, and they were

458
00:20:52,280 --> 00:20:54,080
Speaker 2: so on fire, like he was getting booked and we

459
00:20:54,080 --> 00:20:56,760
Speaker 2: were getting sought after. And so I knew the game

460
00:20:56,840 --> 00:20:58,800
Speaker 2: and I wanted to be independent. I didn't really want

461
00:20:58,840 --> 00:21:02,880
Speaker 2: to go inside and I went to La and I'll

462
00:21:02,920 --> 00:21:05,800
Speaker 2: never forget this dude was on me on my Space,

463
00:21:05,880 --> 00:21:08,080
Speaker 2: this white boy. I'm not gonna say his name because

464
00:21:08,119 --> 00:21:10,280
Speaker 2: I smacked the shit out of you know you are.

465
00:21:10,600 --> 00:21:15,399
Speaker 2: But it was so crazy because I was like, the

466
00:21:15,480 --> 00:21:17,920
Speaker 2: social media shit about to blow. I didn't know what

467
00:21:18,000 --> 00:21:19,960
Speaker 2: and how, but I just felt like my space was

468
00:21:20,000 --> 00:21:21,960
Speaker 2: such a community and it was only gonna get Pacetbook

469
00:21:22,040 --> 00:21:24,560
Speaker 2: was the obviously coming around, and I'm like, okay, bo

470
00:21:24,600 --> 00:21:26,359
Speaker 2: when we got to meet this dude, he's hitting me

471
00:21:26,760 --> 00:21:29,520
Speaker 2: and what he's saying makes a lot of sense in

472
00:21:29,520 --> 00:21:32,760
Speaker 2: that space. So I go to mister Child and my

473
00:21:32,880 --> 00:21:36,440
Speaker 2: test for the boy. The boy was basically like, if

474
00:21:36,480 --> 00:21:39,560
Speaker 2: he tries to pay for dinner, I'm gonna hire him

475
00:21:39,640 --> 00:21:44,000
Speaker 2: to be wil AT's social media guy. So dinner comes

476
00:21:44,080 --> 00:21:45,520
Speaker 2: to me and while they looking at each other because

477
00:21:45,560 --> 00:21:48,280
Speaker 2: he knows the test and he doesn't want to pay

478
00:21:48,280 --> 00:21:50,080
Speaker 2: for dinner at us right, so I pull out I'm

479
00:21:50,080 --> 00:21:51,880
Speaker 2: about to pay. So he ended up paying. That was like, okay, cool,

480
00:21:51,920 --> 00:21:55,760
Speaker 2: We're gonna fuck with this mouth showing enough. Two weeks later,

481
00:21:56,240 --> 00:21:59,640
Speaker 2: maybe three weeks later, I can't find La. I could

482
00:21:59,720 --> 00:22:03,000
Speaker 2: not and his mama calling me. Everybody like what yo,

483
00:22:03,440 --> 00:22:05,080
Speaker 2: I'm like, I don't know. He ain't called me now,

484
00:22:05,119 --> 00:22:08,600
Speaker 2: mind you. Rob Stone at the Fader obviously one of

485
00:22:08,600 --> 00:22:11,119
Speaker 2: my good friends. I had told him about Wile and

486
00:22:11,160 --> 00:22:12,919
Speaker 2: I was trying to get Wile a cover or an

487
00:22:13,000 --> 00:22:16,440
Speaker 2: article something. Then I'm reaching out to all my contacts.

488
00:22:16,440 --> 00:22:21,359
Speaker 2: Just so happened that Rob Stone called me like, yo, like,

489
00:22:21,440 --> 00:22:23,600
Speaker 2: your man just did the photo shoot? He killed it.

490
00:22:24,119 --> 00:22:26,800
Speaker 2: I'm like, had did the photo shoot? So come to

491
00:22:26,840 --> 00:22:30,040
Speaker 2: find out, the boy had went around you know what

492
00:22:30,040 --> 00:22:32,159
Speaker 2: I'm saying, and while A was rolling with him, So

493
00:22:32,200 --> 00:22:34,399
Speaker 2: the boy took him to Mark ronson Mark Signer. But

494
00:22:34,400 --> 00:22:38,040
Speaker 2: I had paperwork on right, So I'm like, okay, cool,

495
00:22:38,080 --> 00:22:39,840
Speaker 2: So I let it bang into the album's about attention

496
00:22:39,920 --> 00:22:42,199
Speaker 2: deference was all to come. I was like, oh, no,

497
00:22:42,600 --> 00:22:45,800
Speaker 2: I need a million. I didn't get a million, but

498
00:22:45,800 --> 00:22:47,639
Speaker 2: they paid me and then yeah, we got credit for

499
00:22:47,640 --> 00:22:49,439
Speaker 2: the first album. But me and while A straight, I mean,

500
00:22:49,480 --> 00:22:53,240
Speaker 2: he you know, I really can't hold people to their

501
00:22:53,280 --> 00:22:56,560
Speaker 2: actions when they're not fully in their right minds or

502
00:22:56,600 --> 00:22:58,200
Speaker 2: even know you know what I'm saying. Because he knew

503
00:22:58,600 --> 00:23:00,280
Speaker 2: the gangster ship and all the shit that could have

504
00:23:00,280 --> 00:23:02,200
Speaker 2: happened to him, but it was it was more about,

505
00:23:02,240 --> 00:23:04,080
Speaker 2: you know what, I'm gonna get mine if it ever

506
00:23:04,160 --> 00:23:06,320
Speaker 2: comes out, and show enough when it came. You know,

507
00:23:06,320 --> 00:23:06,960
Speaker 2: we got straight.

508
00:23:07,119 --> 00:23:10,880
Speaker 5: So you gotta you met obviously the Rockefeller crew during

509
00:23:10,920 --> 00:23:14,320
Speaker 5: the Reasonable era, right, and there's a story that you

510
00:23:14,400 --> 00:23:15,920
Speaker 5: brought the paid in full script today.

511
00:23:16,119 --> 00:23:20,280
Speaker 2: Yeah. Yeah, So I was. I was working with Dallas

512
00:23:20,280 --> 00:23:24,879
Speaker 2: Austin and Kevin Zinger. Kevin Zinger owned uh what was

513
00:23:24,880 --> 00:23:27,119
Speaker 2: the Volcano records, I think back then, and Dallas was

514
00:23:27,119 --> 00:23:30,560
Speaker 2: doing Free World and this dude named Ship from Harlem

515
00:23:31,440 --> 00:23:33,159
Speaker 2: came to the office and he had the pay in

516
00:23:33,240 --> 00:23:36,879
Speaker 2: full script and he was basically brought easy you know,

517
00:23:36,960 --> 00:23:39,760
Speaker 2: the character real, the real.

518
00:23:40,320 --> 00:23:44,800
Speaker 3: I can't say the real, but that's too.

519
00:23:46,400 --> 00:23:50,680
Speaker 2: There's too one of the greatest seasons. You know, he's incredible.

520
00:23:50,720 --> 00:23:53,920
Speaker 2: But he did get his name from So they came

521
00:23:53,960 --> 00:23:56,160
Speaker 2: to the office, you know what I'm saying, and I'm like, yo,

522
00:23:57,080 --> 00:23:58,800
Speaker 2: Kevin ain't gonna get this. You know what I'm saying,

523
00:23:58,920 --> 00:24:01,480
Speaker 2: Dallas really ain't gonna ge is some street ship. Yeah,

524
00:24:01,720 --> 00:24:04,640
Speaker 2: took him down to John Street, met Dame at Biggs,

525
00:24:06,240 --> 00:24:07,639
Speaker 2: met Jay and then they was like, we want to

526
00:24:07,640 --> 00:24:10,479
Speaker 2: do the story. And so all I asked Damon for

527
00:24:10,720 --> 00:24:14,239
Speaker 2: was a fucking role in the movie. Next time I

528
00:24:14,280 --> 00:24:17,560
Speaker 2: see this, nigga, the movie's been. He's talking about you

529
00:24:17,600 --> 00:24:20,359
Speaker 2: want to come to the premiere? No bullshit, you can

530
00:24:20,359 --> 00:24:22,399
Speaker 2: buy two tickets? No, like, no, come with me now,

531
00:24:22,440 --> 00:24:24,159
Speaker 2: I'm going to wait to the premiere Nigga on like

532
00:24:24,200 --> 00:24:28,040
Speaker 2: forty seven. So that's but you know, that's what that's

533
00:24:28,080 --> 00:24:31,000
Speaker 2: what family does. But no, it was, it was. It

534
00:24:31,080 --> 00:24:32,679
Speaker 2: was awesome because I mean after that, I mean, he

535
00:24:32,760 --> 00:24:36,439
Speaker 2: offered me a great position to help him change the

536
00:24:36,480 --> 00:24:39,120
Speaker 2: direction for a Rockefeller because they wanted to do more

537
00:24:39,160 --> 00:24:42,000
Speaker 2: than just wrap. So I came. You know, obviously, when

538
00:24:42,040 --> 00:24:44,199
Speaker 2: Cam and them had just sold the main records, Kanye

539
00:24:44,320 --> 00:24:46,720
Speaker 2: was up to bat. We were working on a bunch

540
00:24:46,720 --> 00:24:48,720
Speaker 2: of shit black albums being worked on. So it was

541
00:24:48,760 --> 00:24:50,600
Speaker 2: just like a good time at Rockefeller, and I think

542
00:24:50,640 --> 00:24:53,600
Speaker 2: actually one of the best times because State Property was

543
00:24:53,600 --> 00:24:56,400
Speaker 2: on full till they've set you had, you know, yay

544
00:24:57,680 --> 00:25:01,000
Speaker 2: and then obviously Powers. Yeah, it was incredible, man. But

545
00:25:01,000 --> 00:25:03,080
Speaker 2: that's when also the demise started. Man, that's when I

546
00:25:03,160 --> 00:25:06,000
Speaker 2: left the music minis alone because I saw how the

547
00:25:06,080 --> 00:25:08,760
Speaker 2: office was splitting up. You had Brooklyn in Harlem. You

548
00:25:08,800 --> 00:25:11,440
Speaker 2: know what I'm saying. You know, the dip set was

549
00:25:11,480 --> 00:25:14,600
Speaker 2: trying to whoop everybody. I got a wild story about that.

550
00:25:14,600 --> 00:25:15,400
Speaker 2: What's that? What's that?

551
00:25:15,480 --> 00:25:15,520
Speaker 5: No?

552
00:25:15,640 --> 00:25:17,600
Speaker 2: Because I remember Lenny had got into it with him

553
00:25:17,600 --> 00:25:20,840
Speaker 2: Linny as big shot at my brother. And then that

554
00:25:21,040 --> 00:25:23,240
Speaker 2: same week I came and I went into Dame's office

555
00:25:23,280 --> 00:25:25,720
Speaker 2: and I'm like, yo, y'all seen Dame and uh it

556
00:25:25,840 --> 00:25:31,080
Speaker 2: was Cam, Big Joe, Uh, Capo was in there, a

557
00:25:31,080 --> 00:25:32,880
Speaker 2: couple other you know, the dip set. Because I had

558
00:25:32,880 --> 00:25:35,800
Speaker 2: everybody's respect. But whatever Cam was on, Killer was on

559
00:25:35,840 --> 00:25:38,679
Speaker 2: some ship that was funk. I looked like, I'm like, nigga,

560
00:25:38,760 --> 00:25:40,399
Speaker 2: you're sitting in this ship. I thought you might know

561
00:25:40,440 --> 00:25:44,119
Speaker 2: what the fuck was Jesus Christ. No, Nigga. I was like, nigga,

562
00:25:44,200 --> 00:25:46,320
Speaker 2: all that ship, I'm down the hall. My office is

563
00:25:46,320 --> 00:25:48,800
Speaker 2: the one with the green walls. I had the only

564
00:25:48,840 --> 00:25:51,159
Speaker 2: office with plants and green ships. So I walked down

565
00:25:51,240 --> 00:25:55,720
Speaker 2: all her New York niggas, all you New York niggas

566
00:25:55,760 --> 00:25:56,879
Speaker 2: sound like that when you get me. I don't know

567
00:25:56,880 --> 00:25:59,680
Speaker 2: if you were like, ah, no, no, I'm not starre,

568
00:26:00,240 --> 00:26:02,679
Speaker 2: but no I'm not something I'm joking but no, So

569
00:26:02,840 --> 00:26:05,440
Speaker 2: I just heard some fussing and then Jim Jones came

570
00:26:05,480 --> 00:26:07,520
Speaker 2: down to y and Killer was just bugging a mess off.

571
00:26:07,560 --> 00:26:09,080
Speaker 2: But we ain't seen Dame that. I was like, this

572
00:26:09,080 --> 00:26:11,639
Speaker 2: shit is crazy, like and clearly in the back of

573
00:26:11,640 --> 00:26:13,399
Speaker 2: my mind because they referred to my whole crew as

574
00:26:13,440 --> 00:26:16,399
Speaker 2: a dress shirt mafia, because I just yeah, we had

575
00:26:16,400 --> 00:26:18,200
Speaker 2: a roll and say properly too that they took out,

576
00:26:19,359 --> 00:26:22,119
Speaker 2: But yeah, we had a whole thing like Dame. He

577
00:26:22,200 --> 00:26:24,480
Speaker 2: had the spot called infamous spot called the Black Door,

578
00:26:24,520 --> 00:26:27,040
Speaker 2: and Tribeca he built the whole closet. Nigga, we ain't

579
00:26:27,080 --> 00:26:28,800
Speaker 2: never gonna wear that shit. He built the whole close.

580
00:26:28,840 --> 00:26:31,240
Speaker 2: All he had was Ralph Laern button ups. Jay Z

581
00:26:31,359 --> 00:26:34,040
Speaker 2: made change clothes, but that change closes is different.

582
00:26:34,040 --> 00:26:37,080
Speaker 5: And I remember that that was a cultural change in

583
00:26:37,080 --> 00:26:39,200
Speaker 5: how we dressed going to that was it.

584
00:26:39,240 --> 00:26:41,040
Speaker 2: Bro was like, all right, cool, we got that.

585
00:26:41,160 --> 00:26:43,400
Speaker 4: Did that dip set thing really break up Rockefeller?

586
00:26:44,000 --> 00:26:45,639
Speaker 2: No, no, no, no no. I was telling you that

587
00:26:45,640 --> 00:26:47,440
Speaker 2: story because it was a wild story. What broke up

588
00:26:48,240 --> 00:26:50,000
Speaker 2: Rockefeller And I think a lot of people are starting

589
00:26:50,040 --> 00:26:53,439
Speaker 2: to see publicly was Dame, you know. I mean, at

590
00:26:53,480 --> 00:26:55,600
Speaker 2: the end of the day, man, Dame was the one

591
00:26:55,800 --> 00:26:57,720
Speaker 2: fighting and fussing to get them in the door. And

592
00:26:57,720 --> 00:26:59,720
Speaker 2: he gets all respect for that because, as we all

593
00:26:59,800 --> 00:27:03,000
Speaker 2: know have heard throughout history, the Rockefeller history, that Jay

594
00:27:03,000 --> 00:27:05,280
Speaker 2: didn't have a deal, nobody wanted to sign them, and

595
00:27:05,320 --> 00:27:06,920
Speaker 2: they put their money with their mouth, you know where

596
00:27:06,920 --> 00:27:11,960
Speaker 2: their mouth was. They got a deal Priest Freeze Priority,

597
00:27:12,359 --> 00:27:14,000
Speaker 2: you know, they sold all in records, They got a

598
00:27:14,000 --> 00:27:16,320
Speaker 2: major deal with death Jam and the rest is literally history.

599
00:27:16,720 --> 00:27:18,520
Speaker 2: But you know, I think money, you know, brought out

600
00:27:18,600 --> 00:27:20,679
Speaker 2: those sides of Damon Man that really you know, and

601
00:27:20,680 --> 00:27:26,280
Speaker 2: I like the honor conversation. I like the independent conversation.

602
00:27:26,320 --> 00:27:28,400
Speaker 2: I like a lot of the things that Damon stood on.

603
00:27:28,680 --> 00:27:30,760
Speaker 2: I just think after time, it's just like, bro, going

604
00:27:30,800 --> 00:27:32,800
Speaker 2: too far. You're going too far. These are your brothers,

605
00:27:32,800 --> 00:27:34,680
Speaker 2: so first and all, if they're your brothers, I don't

606
00:27:34,680 --> 00:27:36,440
Speaker 2: give fuck if my brother got a mental illness and

607
00:27:36,480 --> 00:27:39,920
Speaker 2: he killing motherfuckers, Like I'm literally not, like you know

608
00:27:39,960 --> 00:27:42,600
Speaker 2: what I'm saying, giving up, Like in some way somehow

609
00:27:42,640 --> 00:27:44,960
Speaker 2: we got and of course, I mean, you know Dame

610
00:27:45,760 --> 00:27:49,280
Speaker 2: and Jay, I mean Jay was big, you know, Boogie's godfather.

611
00:27:49,280 --> 00:27:50,840
Speaker 2: You know what I'm saying. It was just too much

612
00:27:50,920 --> 00:27:55,560
Speaker 2: personal and you made a shitload of money. Yeah, and

613
00:27:55,640 --> 00:27:58,040
Speaker 2: so how can you not you know, reveling that. But

614
00:27:58,160 --> 00:27:59,720
Speaker 2: I just saw the writing on the walls and to

615
00:27:59,760 --> 00:28:01,680
Speaker 2: beyond that's with you. I quit the music business after

616
00:28:01,760 --> 00:28:05,359
Speaker 2: Rockefeller because I'm like, I could never in my life

617
00:28:05,560 --> 00:28:08,000
Speaker 2: have seen that happen. And to be honest, if it

618
00:28:08,040 --> 00:28:10,240
Speaker 2: wasn't for Bigs, like you know, a lot of shit

619
00:28:10,240 --> 00:28:12,600
Speaker 2: would have fell apart a lot earlier than that because

620
00:28:13,040 --> 00:28:16,760
Speaker 2: people don't know like Hopper, random label, like I'm talking

621
00:28:16,800 --> 00:28:18,840
Speaker 2: about you know what I'm saying from the dip set

622
00:28:19,160 --> 00:28:21,120
Speaker 2: on like you know what I'm saying, all that shit.

623
00:28:21,160 --> 00:28:23,320
Speaker 2: I mean, Dane was there, but Dane was rocker where

624
00:28:23,840 --> 00:28:27,560
Speaker 2: he was a new American magazine I'm sorry, American magazine.

625
00:28:28,200 --> 00:28:29,399
Speaker 2: Like yeah, it was just a lot of shit he

626
00:28:29,440 --> 00:28:31,080
Speaker 2: was trying to do, but Bigs held it down. And

627
00:28:31,119 --> 00:28:33,600
Speaker 2: like I just said, that was the biggest time at

628
00:28:33,680 --> 00:28:36,119
Speaker 2: Rockefeller ever and Biggs doesn't get that credit. A big

629
00:28:36,119 --> 00:28:38,120
Speaker 2: shot to Hop and he was. To be honest with you,

630
00:28:39,040 --> 00:28:41,000
Speaker 2: I feel like Jay, you know what I'm saying, in

631
00:28:41,160 --> 00:28:43,920
Speaker 2: his crew, he's still with his crew. He made his

632
00:28:44,000 --> 00:28:46,200
Speaker 2: friends rich, you know what I'm saying. Obviously, they contribute

633
00:28:46,200 --> 00:28:47,840
Speaker 2: so far and song, but Jay went through his period

634
00:28:47,880 --> 00:28:50,160
Speaker 2: of acting funny. You know what I'm saying, It's just facts.

635
00:28:50,160 --> 00:28:51,800
Speaker 2: I mean, you get to a certain point you don't

636
00:28:51,840 --> 00:28:54,600
Speaker 2: know who in what, so you you're blocking yourself off

637
00:28:54,640 --> 00:28:58,840
Speaker 2: to things. And I don't think I've ever felt that

638
00:28:58,920 --> 00:29:01,920
Speaker 2: way about Big. He was the only consistent one all

639
00:29:01,960 --> 00:29:03,760
Speaker 2: the way through that whole. I mean, let's get it,

640
00:29:04,000 --> 00:29:06,880
Speaker 2: one thousand percents. I respect him, I love him. It

641
00:29:06,960 --> 00:29:09,280
Speaker 2: is an honor to watch him growing and even more

642
00:29:09,280 --> 00:29:10,800
Speaker 2: of an honor to have been a part of what

643
00:29:10,840 --> 00:29:14,840
Speaker 2: they did. But you know that Nigga Bigs like he

644
00:29:14,960 --> 00:29:19,200
Speaker 2: stayed solid and didn't I've never known another side of Bigs.

645
00:29:19,360 --> 00:29:21,760
Speaker 2: We ran into him, We ran into him out the Big.

646
00:29:22,560 --> 00:29:24,600
Speaker 4: You gotta get on the podcast soon, y'all get him on.

647
00:29:24,640 --> 00:29:27,120
Speaker 2: I mean we want to give like you gotta understand too,

648
00:29:27,120 --> 00:29:29,320
Speaker 2: Biggs and talk a lot. Biggs one of the guy

649
00:29:29,320 --> 00:29:31,280
Speaker 2: that's out here like sharing it. But now he's ready,

650
00:29:31,360 --> 00:29:32,680
Speaker 2: Like you know what I'm saying, he got a lot

651
00:29:32,720 --> 00:29:33,360
Speaker 2: to offer, bro.

652
00:29:34,520 --> 00:29:36,000
Speaker 3: So all right, so now we're gonna go into the

653
00:29:36,000 --> 00:29:38,360
Speaker 3: next segment. We're gonna talk about the night life because

654
00:29:38,360 --> 00:29:40,040
Speaker 3: we haven't tough with that and that's a that's an

655
00:29:40,080 --> 00:29:40,840
Speaker 3: exciting topic.

656
00:29:41,000 --> 00:29:41,360
Speaker 2: All right.

657
00:29:41,400 --> 00:29:43,600
Speaker 4: So now we're gonna talk about the night Lightning.

658
00:29:43,680 --> 00:29:47,120
Speaker 3: But before that, so you you you said you launched right,

659
00:29:47,360 --> 00:29:51,080
Speaker 3: y'all to Derek Ferguson. We had him for her good

660
00:29:51,160 --> 00:29:54,560
Speaker 3: good friend and good friend of the podcast great man.

661
00:29:54,720 --> 00:29:57,320
Speaker 2: Yeah, I love him. He held me down my entire

662
00:29:57,880 --> 00:30:00,280
Speaker 2: time with Puff tromultuous.

663
00:30:00,640 --> 00:30:06,200
Speaker 3: Say what was what I would love to what was

664
00:30:06,240 --> 00:30:09,560
Speaker 3: the process in launching a TV network because that's not

665
00:30:09,720 --> 00:30:10,680
Speaker 3: like an everyday thing.

666
00:30:10,760 --> 00:30:13,400
Speaker 2: That's a whole different type of vibe. Like yeah, So,

667
00:30:13,560 --> 00:30:16,320
Speaker 2: I mean, Puff is a is a very intuitive person

668
00:30:16,400 --> 00:30:19,320
Speaker 2: as far as culture is concerned, and he realizes opportunities.

669
00:30:19,760 --> 00:30:23,080
Speaker 2: And at the time, he wanted to basically launch a

670
00:30:23,160 --> 00:30:26,360
Speaker 2: network that was heavy into the mobile side of things too,

671
00:30:26,400 --> 00:30:29,400
Speaker 2: because a lot of AT and T comcasts and all

672
00:30:29,400 --> 00:30:31,760
Speaker 2: the other carriers do is that they have you know,

673
00:30:31,840 --> 00:30:34,440
Speaker 2: all this phone stuff is you know, next level. So

674
00:30:34,480 --> 00:30:36,440
Speaker 2: he wanted to be ahead of the curve and that

675
00:30:36,560 --> 00:30:40,280
Speaker 2: was the initial goal for a revote, And in twenty thirteen,

676
00:30:41,120 --> 00:30:43,120
Speaker 2: you know, he reached out like, look like I'm doing X,

677
00:30:43,240 --> 00:30:46,160
Speaker 2: Y and Z. So at first it was more consultancy

678
00:30:46,240 --> 00:30:47,800
Speaker 2: I'm going back and forth and he's like, no, I

679
00:30:47,800 --> 00:30:49,680
Speaker 2: need you in LA. So I moved the family out

680
00:30:50,600 --> 00:30:53,680
Speaker 2: and we got to rocking. You know. The unfortunate thing

681
00:30:53,880 --> 00:30:57,000
Speaker 2: is is that well, the unfortunate thing. Unfortunately. The unfortunate

682
00:30:57,040 --> 00:31:00,560
Speaker 2: thing was that his vision was a little early. You

683
00:31:00,560 --> 00:31:03,840
Speaker 2: know what I'm saying, to do segments in small pieces

684
00:31:03,840 --> 00:31:07,560
Speaker 2: of content on the linear platform on YouTube type of yeah, yeah, like,

685
00:31:07,800 --> 00:31:10,160
Speaker 2: and I mean I think it worked to a certain point,

686
00:31:10,200 --> 00:31:12,440
Speaker 2: but then you know, there's certain things and I won't

687
00:31:12,440 --> 00:31:15,200
Speaker 2: give the answers now because I'm gonna do it, but

688
00:31:15,280 --> 00:31:17,560
Speaker 2: it's like, you know, I'm gonna give you models, right,

689
00:31:17,600 --> 00:31:20,040
Speaker 2: So like Bounce TV. Big shout to my brother Ryan Glover.

690
00:31:20,120 --> 00:31:23,440
Speaker 2: He just sold for a bag. And their whole model was,

691
00:31:23,920 --> 00:31:27,040
Speaker 2: you know, licensed program they did like Bounce TV, they

692
00:31:27,080 --> 00:31:30,000
Speaker 2: did license program and they did programming that just made

693
00:31:30,080 --> 00:31:32,320
Speaker 2: sense because it wasn't available anywhere else. I mean you

694
00:31:32,320 --> 00:31:34,640
Speaker 2: could see bits and pieces on BT and other like

695
00:31:35,120 --> 00:31:38,360
Speaker 2: forms of television like that, maybe VH one, but they

696
00:31:38,400 --> 00:31:42,640
Speaker 2: went hard like every day, Oh my god, I'm gonna

697
00:31:42,720 --> 00:31:44,920
Speaker 2: so if you ever had a nostalgic moment or needed

698
00:31:44,920 --> 00:31:48,280
Speaker 2: a nostalgic fixture with them, and so you know, I

699
00:31:48,320 --> 00:31:50,959
Speaker 2: just think that, like I said, you know, and it's

700
00:31:51,000 --> 00:31:54,400
Speaker 2: not done that I'm you know, gone forever from Revolt

701
00:31:54,440 --> 00:31:56,080
Speaker 2: because I want to I like to finish things I

702
00:31:56,160 --> 00:31:58,720
Speaker 2: start now. If he move it, if he moves Revolt

703
00:31:58,760 --> 00:32:02,720
Speaker 2: to Atlanta and I and Andre Hirella's CEO and I'm president,

704
00:32:03,120 --> 00:32:04,840
Speaker 2: I'm there, you know what I'm saying, and I'll bring

705
00:32:04,880 --> 00:32:07,720
Speaker 2: this new idea change the game. But we got so yeah,

706
00:32:07,760 --> 00:32:09,960
Speaker 2: but it was, it was, it was a blessing. Yep, yep.

707
00:32:10,000 --> 00:32:12,360
Speaker 5: The relationship with Puff started in that big Mac campaign

708
00:32:12,480 --> 00:32:14,880
Speaker 5: and throughout the years it's just been you said, tumultuous.

709
00:32:14,920 --> 00:32:17,640
Speaker 2: But like I met Puff when I was sixteen of Washington,

710
00:32:17,720 --> 00:32:19,640
Speaker 2: d C. It was a club called Opera and I

711
00:32:19,680 --> 00:32:22,160
Speaker 2: saw him staying ah here of pel pl one half black,

712
00:32:22,200 --> 00:32:24,440
Speaker 2: one half white. He looked like the Jojash video. And

713
00:32:24,760 --> 00:32:26,360
Speaker 2: I had seen him because you know, I was in

714
00:32:26,400 --> 00:32:28,960
Speaker 2: the street, so I had seen him, so he saw me.

715
00:32:29,200 --> 00:32:30,920
Speaker 2: We had a bunch of girls at the time. He

716
00:32:30,920 --> 00:32:32,960
Speaker 2: was a hot one. I was high school. So we

717
00:32:33,080 --> 00:32:35,240
Speaker 2: just had a mutual like I see this guy, Okay,

718
00:32:35,280 --> 00:32:36,600
Speaker 2: I know this guy, and like you know, back then,

719
00:32:36,640 --> 00:32:38,960
Speaker 2: you don't approach nobody and talk about nothing. You'd be like,

720
00:32:39,000 --> 00:32:40,920
Speaker 2: what's something to you say? You know what I'm saying.

721
00:32:40,920 --> 00:32:43,200
Speaker 2: So something in common comes along. Because the circle is

722
00:32:43,240 --> 00:32:45,440
Speaker 2: so small on the streets, you had to. So one

723
00:32:45,480 --> 00:32:47,880
Speaker 2: day it happened and we spoke, and we've been cool

724
00:32:47,880 --> 00:32:50,240
Speaker 2: and freak. Nick ninety four when we did the big

725
00:32:50,280 --> 00:32:53,400
Speaker 2: Mac thing, you know, that's when I became a legend.

726
00:32:53,480 --> 00:32:56,920
Speaker 2: That's that's when my legend started. Because Mark Pitts used

727
00:32:56,960 --> 00:32:59,480
Speaker 2: called Gucci don so. Gucci was getting into a fight.

728
00:33:01,080 --> 00:33:04,040
Speaker 2: They had this why why shaped staircase in this in

729
00:33:04,080 --> 00:33:05,720
Speaker 2: the funk clinic, the warehouse. I used to do my

730
00:33:05,760 --> 00:33:08,160
Speaker 2: parties and I saw I was ron G was DJing.

731
00:33:08,200 --> 00:33:09,600
Speaker 2: So I'm in the booth, I'm on the mic talking

732
00:33:09,640 --> 00:33:11,880
Speaker 2: my ship, and I see Gouch, you know this type

733
00:33:11,920 --> 00:33:14,520
Speaker 2: ship so puffing, woofing all them down. I'm like, oh ship,

734
00:33:14,800 --> 00:33:17,240
Speaker 2: if they see that, it's over and it's freaking it.

735
00:33:17,640 --> 00:33:20,440
Speaker 2: So I was, you know, thousand people inside, thousand people outside.

736
00:33:20,480 --> 00:33:23,440
Speaker 2: So I run off the mic. I get Gouch like

737
00:33:23,440 --> 00:33:25,280
Speaker 2: you straight man, fuck this? You know, So you know

738
00:33:25,360 --> 00:33:28,280
Speaker 2: Gucci's you know, he quiet, but then go hard. So

739
00:33:28,320 --> 00:33:30,760
Speaker 2: I'm like, yo, just chill, it's freaking I got you

740
00:33:30,760 --> 00:33:32,680
Speaker 2: can get the fuck out and paid the bounce on here,

741
00:33:32,920 --> 00:33:34,960
Speaker 2: you know, like yo, chill. So I'm thinking we're good,

742
00:33:35,520 --> 00:33:39,280
Speaker 2: but somebody had ran down to tell puff. So as

743
00:33:39,280 --> 00:33:41,080
Speaker 2: we come down to wire shape, you know, we get

744
00:33:41,080 --> 00:33:43,280
Speaker 2: to the land and then we're like midway before we

745
00:33:43,360 --> 00:33:46,560
Speaker 2: hit the thing, and yo, yo, what the fuck in

746
00:33:46,640 --> 00:33:51,520
Speaker 2: New York ship? And I'm like, yo, like we're good,

747
00:33:51,880 --> 00:33:54,880
Speaker 2: like relaxed, like we're good. Like it's oh, Gucci straight,

748
00:33:54,880 --> 00:33:57,120
Speaker 2: I'm straight now, fuck that nigga. We from New York nigga,

749
00:33:57,240 --> 00:34:03,600
Speaker 2: nigga Haller nigga, not white planes. I'm just but my

750
00:34:03,600 --> 00:34:05,680
Speaker 2: point is, the point is I'm like, I'm telling him

751
00:34:05,680 --> 00:34:08,840
Speaker 2: like it's over. And so back in those days, it

752
00:34:08,880 --> 00:34:10,839
Speaker 2: was the wild wild West, you know what I'm saying,

753
00:34:10,880 --> 00:34:13,439
Speaker 2: Like you could buy a gun at k Mark down

754
00:34:13,440 --> 00:34:15,400
Speaker 2: here with no license. Like this ship was crazy. So

755
00:34:15,480 --> 00:34:18,360
Speaker 2: everybody's strapped and then all of a sudden, he you know,

756
00:34:18,400 --> 00:34:21,719
Speaker 2: the tsunami starts and so I'm like, yo, I'm trying

757
00:34:21,719 --> 00:34:23,759
Speaker 2: to get niggas hit. So they rushed the door. And

758
00:34:23,760 --> 00:34:26,279
Speaker 2: when they rushed the door, I had just bought up.

759
00:34:26,360 --> 00:34:28,400
Speaker 2: I'll never forget this truck and This is gonna make

760
00:34:28,440 --> 00:34:30,480
Speaker 2: me mad, this shit, think about it. I had just

761
00:34:30,520 --> 00:34:33,360
Speaker 2: bought a Ford Explorer, had the new grill and Mickey

762
00:34:33,400 --> 00:34:36,520
Speaker 2: Thompson's and my cousin left it parked in front of

763
00:34:36,560 --> 00:34:39,319
Speaker 2: the door. So in front of the door is the barricade.

764
00:34:39,360 --> 00:34:42,520
Speaker 2: So when they rushed, the ship hits, my lights breaks,

765
00:34:42,560 --> 00:34:44,960
Speaker 2: all my ship, my fucking bumpers hanging down, so I

766
00:34:44,960 --> 00:34:47,320
Speaker 2: don't see it yet. So I'm coming outside because you know,

767
00:34:47,360 --> 00:34:49,399
Speaker 2: all the drama had left it, and so people still

768
00:34:49,400 --> 00:34:51,160
Speaker 2: part You know. The one thing about back in the day,

769
00:34:51,160 --> 00:34:54,960
Speaker 2: you can have all types of chaos, but if you

770
00:34:55,040 --> 00:34:57,000
Speaker 2: got it out the club, the party would remain. So

771
00:34:57,040 --> 00:34:59,879
Speaker 2: we got it outside, so party still going on without

772
00:34:59,880 --> 00:35:01,680
Speaker 2: my I was like, Yo, what the fuck is oh

773
00:35:01,800 --> 00:35:06,680
Speaker 2: my fucking truck. So, long story short, I'm like getting pages,

774
00:35:06,719 --> 00:35:08,560
Speaker 2: you know, because this is like beepers, This is not

775
00:35:08,640 --> 00:35:09,799
Speaker 2: you know what I'm saying, So you got to get

776
00:35:09,800 --> 00:35:15,200
Speaker 2: the I think it's freaking ninety four. Yeah, okay, we

777
00:35:15,239 --> 00:35:17,239
Speaker 2: had ron g that weekend kick a pretty bit like

778
00:35:17,280 --> 00:35:19,719
Speaker 2: all him early. So long story short, I'm getting all

779
00:35:19,719 --> 00:35:22,440
Speaker 2: these pages, nine on one, so I need my money

780
00:35:22,480 --> 00:35:24,520
Speaker 2: for my truck. I was, you know, first of all,

781
00:35:24,560 --> 00:35:26,719
Speaker 2: Puff was my idol at this point. He was what

782
00:35:26,840 --> 00:35:28,880
Speaker 2: he did in DC. I moved to Atlanta to do

783
00:35:29,120 --> 00:35:31,560
Speaker 2: and it broke my fucking face that he would fight

784
00:35:31,640 --> 00:35:34,560
Speaker 2: in my party. Knowing you come from that cloth, you

785
00:35:34,640 --> 00:35:36,680
Speaker 2: know how important this is. You see all these people

786
00:35:36,680 --> 00:35:39,160
Speaker 2: in line, you're gonna do that to me. I had

787
00:35:39,160 --> 00:35:42,840
Speaker 2: gave them like more. White Star was like seventy five dollars.

788
00:35:42,840 --> 00:35:44,880
Speaker 2: I gave him for thirty five. I was just trying

789
00:35:44,880 --> 00:35:56,000
Speaker 2: to make White Star. So long story, short story goes,

790
00:35:56,520 --> 00:35:58,319
Speaker 2: after he left town without paying my money, I went

791
00:35:58,400 --> 00:36:01,680
Speaker 2: to New York and I went to Queens. It was

792
00:36:01,719 --> 00:36:03,880
Speaker 2: some not Queens, I'm sorry, the Queen's Bridge on the

793
00:36:03,920 --> 00:36:07,200
Speaker 2: Manhattan side. It was a club that was underneath the joint.

794
00:36:07,239 --> 00:36:10,680
Speaker 2: And so Clark Kent, big bro and one of my

795
00:36:10,840 --> 00:36:14,160
Speaker 2: best friends, big hustler from Detroit who funded most of

796
00:36:14,160 --> 00:36:16,440
Speaker 2: the twenty six twenty ship back in the day. He

797
00:36:16,480 --> 00:36:18,239
Speaker 2: with me. So I'm feeling like, you know what, I

798
00:36:18,520 --> 00:36:20,719
Speaker 2: don't give all them niggas know me. If they you

799
00:36:20,760 --> 00:36:23,200
Speaker 2: know what I'm saying, then everybody knows something. So I

800
00:36:23,239 --> 00:36:27,200
Speaker 2: go to the club. I'm like, yo, something my money.

801
00:36:27,960 --> 00:36:31,279
Speaker 2: So Puff looks at me literally right, he like looks,

802
00:36:31,280 --> 00:36:34,799
Speaker 2: he looks at me like nigga. I was like, he said,

803
00:36:34,840 --> 00:36:37,040
Speaker 2: he said, he said, I said, what's up with my money?

804
00:36:37,120 --> 00:36:40,160
Speaker 2: He said, I got so much money? He put like

805
00:36:40,200 --> 00:36:43,319
Speaker 2: ten thousand. I got so much money. I have you

806
00:36:43,360 --> 00:36:51,040
Speaker 2: missing nigga over, I'm like, okay. I hit the money

807
00:36:51,040 --> 00:36:54,000
Speaker 2: out of his hand and looked like the scene. So

808
00:36:54,040 --> 00:36:57,080
Speaker 2: I'm motherfucking dunking And to be honest with you, to

809
00:36:57,120 --> 00:36:59,920
Speaker 2: be honest with you, motherfuckers, wasn't trying to hit me

810
00:36:59,920 --> 00:37:01,799
Speaker 2: like that because if they wanted to hit me, it

811
00:37:01,840 --> 00:37:03,759
Speaker 2: was they could have gotten. I mean when I said,

812
00:37:03,760 --> 00:37:05,760
Speaker 2: I was in New York and I had three people

813
00:37:05,800 --> 00:37:07,600
Speaker 2: with me, and Clark was an innocent by standing the

814
00:37:07,600 --> 00:37:09,759
Speaker 2: ship because he was fuf DJ too, So he's more

815
00:37:09,920 --> 00:37:14,160
Speaker 2: like this. I'm like, Nigga, everybody's gonna die, right, So yeah,

816
00:37:14,200 --> 00:37:15,400
Speaker 2: make it out of that joint. I see him the

817
00:37:15,400 --> 00:37:17,640
Speaker 2: next day in front of the uh is that the

818
00:37:17,719 --> 00:37:20,560
Speaker 2: Hilton on seventh. It was the last year the New

819
00:37:20,640 --> 00:37:23,120
Speaker 2: Music seminar, and he had a picket sign in one

820
00:37:23,160 --> 00:37:26,000
Speaker 2: hand and my nephew on the other hand, justin and

821
00:37:26,080 --> 00:37:31,280
Speaker 2: he's like, yo, black God, Black God, Sun Moon Stars

822
00:37:31,400 --> 00:37:34,000
Speaker 2: nigga were black nigga, we can't be doing it. You know,

823
00:37:34,080 --> 00:37:36,279
Speaker 2: if we are here killing each other. This ship is crazy, Nigga.

824
00:37:36,280 --> 00:37:37,560
Speaker 2: We can never do no ship like that if we

825
00:37:37,600 --> 00:37:39,839
Speaker 2: want to get to the real money. The white man

826
00:37:41,360 --> 00:37:46,320
Speaker 2: nigga he had me Jedi mind, was like, damn, I

827
00:37:46,360 --> 00:37:50,279
Speaker 2: ain't need that money. About the money, Jedi mind, trick,

828
00:37:50,880 --> 00:37:53,840
Speaker 2: I said, this nigga is good. But after that we

829
00:37:54,040 --> 00:37:56,600
Speaker 2: was solid. We had cost each other some money, but

830
00:37:57,520 --> 00:37:59,160
Speaker 2: the respect is then that's all I wanted, you know,

831
00:37:59,280 --> 00:38:00,200
Speaker 2: like niggas had to fight.

832
00:38:01,360 --> 00:38:04,640
Speaker 5: So I wasn't going out like that those legendary parties,

833
00:38:04,760 --> 00:38:06,840
Speaker 5: Like what type of money are we pulling in for

834
00:38:06,960 --> 00:38:09,320
Speaker 5: a night like that in college?

835
00:38:09,440 --> 00:38:13,880
Speaker 2: In college? In college about thousand a week for how

836
00:38:13,880 --> 00:38:16,800
Speaker 2: many parties? Just one one party? And we was charging

837
00:38:16,880 --> 00:38:20,080
Speaker 2: five and ten dollars. So to think that that's crazy

838
00:38:20,320 --> 00:38:23,479
Speaker 2: because the first to do like bar guarantees and shit,

839
00:38:23,760 --> 00:38:25,960
Speaker 2: we was putting tables together. There was no sections back

840
00:38:26,000 --> 00:38:29,880
Speaker 2: in the day. We were putting high tops together and

841
00:38:29,960 --> 00:38:32,880
Speaker 2: putting the buckets of champagne and kind of like standing

842
00:38:32,960 --> 00:38:35,319
Speaker 2: room like okay, because it was only a dance floor

843
00:38:35,880 --> 00:38:37,960
Speaker 2: literally it was. And then you had high tops in

844
00:38:38,040 --> 00:38:41,680
Speaker 2: certain clubs one twelve earners. What's Up?

845
00:38:41,800 --> 00:38:44,200
Speaker 5: You ever walk into a small business and everything just

846
00:38:44,440 --> 00:38:47,560
Speaker 5: works like the checkout is fast, the re seats are digital,

847
00:38:48,160 --> 00:38:51,080
Speaker 5: tipping is a breeze, and you're out the door before

848
00:38:51,120 --> 00:38:55,239
Speaker 5: the line even builds. Odds are they're using Square. We

849
00:38:55,440 --> 00:38:57,920
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890
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891
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Speaker 2: Sponsored by the United States Department of Homeland Security. Now. Actually,

892
00:41:32,520 --> 00:41:36,920
Speaker 2: Atlanta Alive, I think was the first bank Ka style

893
00:41:37,520 --> 00:41:40,000
Speaker 2: you know what. One twelve had some some sections too,

894
00:41:40,600 --> 00:41:42,600
Speaker 2: but they were like small one like what id you

895
00:41:42,640 --> 00:41:43,839
Speaker 2: know what I'm saying? What we did at the world

896
00:41:43,840 --> 00:41:44,600
Speaker 2: famous compound.

897
00:41:44,680 --> 00:41:47,520
Speaker 3: So it's crazy because all right, talking about compound and

898
00:41:47,560 --> 00:41:49,280
Speaker 3: where we're at now because I'm in my May thirty.

899
00:41:49,320 --> 00:41:51,360
Speaker 3: So but I was clubbing like when I was sixteenth.

900
00:41:51,520 --> 00:41:53,600
Speaker 3: My brother used to promote parties, right, so, and I

901
00:41:53,600 --> 00:41:55,080
Speaker 3: always look kind of older than what I was, So

902
00:41:55,120 --> 00:41:56,480
Speaker 3: I used to go to clubs in like a very

903
00:41:56,520 --> 00:41:57,640
Speaker 3: young age. So long story short.

904
00:41:57,680 --> 00:41:58,040
Speaker 2: I saw the.

905
00:41:58,040 --> 00:42:00,680
Speaker 3: Evolution of parties where it was like actually a real

906
00:42:00,760 --> 00:42:04,360
Speaker 3: party where people dance to it becoming like even we

907
00:42:04,520 --> 00:42:06,160
Speaker 3: to go to Miami like and then it was like

908
00:42:06,239 --> 00:42:09,160
Speaker 3: we see like one bottle service table. Then it was two,

909
00:42:09,520 --> 00:42:11,399
Speaker 3: and it was three, and then before the whole club

910
00:42:11,560 --> 00:42:15,080
Speaker 3: was bottle the perimeter was just the bar, right. But

911
00:42:15,160 --> 00:42:16,640
Speaker 3: the crazy thing to me looking at it from a

912
00:42:16,680 --> 00:42:18,719
Speaker 3: business standpoint, is like the bottle service to marketup is

913
00:42:18,760 --> 00:42:21,560
Speaker 3: so crazy, Like you're getting a thirty dollars bottle of

914
00:42:21,719 --> 00:42:24,319
Speaker 3: so rock and you're selling it for five hundred dollars,

915
00:42:24,320 --> 00:42:28,400
Speaker 3: four hundred dollars plus tip, plus the whole bottle service

916
00:42:28,520 --> 00:42:31,000
Speaker 3: gratuity and all of that. And to me, it really

917
00:42:31,120 --> 00:42:33,120
Speaker 3: changed the whole vibe of the night life scene. So

918
00:42:33,239 --> 00:42:37,120
Speaker 3: you being a hosting, you know, night life specialist and

919
00:42:37,200 --> 00:42:39,759
Speaker 3: all of that, how did it change it? And like,

920
00:42:39,840 --> 00:42:43,440
Speaker 3: what's the profit margins in clubs? Is it as profitable

921
00:42:43,480 --> 00:42:45,239
Speaker 3: as it's because on the outlot on the outside looking

922
00:42:45,280 --> 00:42:47,200
Speaker 3: and it looks like a very profitable business.

923
00:42:47,800 --> 00:42:50,319
Speaker 4: Is it as profitable as it when you.

924
00:42:50,560 --> 00:42:52,759
Speaker 2: Own the club? You know what I'm saying. If you

925
00:42:52,880 --> 00:42:54,960
Speaker 2: own the dirt, you're getting your bread, you know what

926
00:42:55,000 --> 00:42:57,799
Speaker 2: I'm saying. When you're doing parties and it's like I've

927
00:42:57,880 --> 00:43:00,400
Speaker 2: never seen no shit like what they're doing. Today twenty

928
00:43:00,440 --> 00:43:03,480
Speaker 2: five promoters, you know, for the same party. How were

929
00:43:03,480 --> 00:43:05,360
Speaker 2: you getting money? I don't know, I need to know,

930
00:43:05,440 --> 00:43:08,400
Speaker 2: I need answers. But like in the beginning, it was

931
00:43:08,440 --> 00:43:10,799
Speaker 2: about the experience, you know what I'm saying, anything I've

932
00:43:10,880 --> 00:43:14,600
Speaker 2: ever done personally, but you're asking me how the you know,

933
00:43:14,680 --> 00:43:17,080
Speaker 2: how it's gone from that to this. So in the

934
00:43:17,160 --> 00:43:19,319
Speaker 2: beginning was about the vibe, you know what I'm saying,

935
00:43:19,640 --> 00:43:21,640
Speaker 2: and I think you know, you started to cater to

936
00:43:21,840 --> 00:43:25,440
Speaker 2: more of the needs and that's that's why service came up.

937
00:43:25,440 --> 00:43:28,000
Speaker 2: Because you know what I'm saying, real get money. Motherfuckers

938
00:43:28,000 --> 00:43:30,759
Speaker 2: wouldn't come out and dance like that. They wanted to

939
00:43:30,800 --> 00:43:32,319
Speaker 2: be kind of posted up on the side, you see,

940
00:43:32,320 --> 00:43:33,520
Speaker 2: you know what I'm saying. So you kind of you

941
00:43:33,680 --> 00:43:38,239
Speaker 2: had to, you know, cater to that. But then the

942
00:43:38,360 --> 00:43:41,240
Speaker 2: flip did too, like the world famous compound here in Atlanta,

943
00:43:41,320 --> 00:43:44,360
Speaker 2: like you know, ten, twelve, thirteen years ago, when we

944
00:43:44,440 --> 00:43:46,480
Speaker 2: started that month, well actually I'm sorry, fifteen years ago.

945
00:43:46,920 --> 00:43:49,520
Speaker 2: We just had the fifteen anniversary this year. But when

946
00:43:49,520 --> 00:43:54,000
Speaker 2: we started that, the tables became just center pieces of

947
00:43:54,120 --> 00:43:56,919
Speaker 2: the celebration. It was not like you and the joint

948
00:43:57,000 --> 00:43:59,479
Speaker 2: chilling Oh, no stand on some fucking ferns. We about

949
00:43:59,480 --> 00:44:02,319
Speaker 2: to couch for this motherfucker life with for swag, sir.

950
00:44:02,560 --> 00:44:04,879
Speaker 2: But my point is, like, you know, it's it's all

951
00:44:05,080 --> 00:44:08,160
Speaker 2: in who does what, right. So if Kenny Burns does

952
00:44:08,200 --> 00:44:10,800
Speaker 2: a party, if I do Cassette, you come in to

953
00:44:10,920 --> 00:44:13,200
Speaker 2: dance like women are bringing scrunchies in their purse, They

954
00:44:13,280 --> 00:44:14,680
Speaker 2: putting that hair up, and they gonna get to it

955
00:44:14,760 --> 00:44:17,120
Speaker 2: because they know that this is the one time a

956
00:44:17,200 --> 00:44:19,160
Speaker 2: month I can have the best time of my life,

957
00:44:19,160 --> 00:44:21,239
Speaker 2: you know what I'm saying. And I think it has

958
00:44:21,360 --> 00:44:22,880
Speaker 2: a lot to do with the promoters like Alex he

959
00:44:22,920 --> 00:44:25,720
Speaker 2: could care less as long as he sells those tables.

960
00:44:25,920 --> 00:44:30,800
Speaker 2: And you're asking Margins, we had ag entertainment. He's he

961
00:44:30,920 --> 00:44:32,560
Speaker 2: was my partner at the Funk Clinic too. But he's

962
00:44:32,600 --> 00:44:37,120
Speaker 2: the only actually land club owner here that is a

963
00:44:37,239 --> 00:44:39,080
Speaker 2: friend of mine. I mean, like there to others, I'm sure,

964
00:44:39,160 --> 00:44:41,000
Speaker 2: but I mean a lot of people got leases and things,

965
00:44:41,040 --> 00:44:45,080
Speaker 2: but he actually owns the dirt at compound. But for me, man, like,

966
00:44:45,760 --> 00:44:48,960
Speaker 2: I'll never forget. We did seven hundred thousand dollars at

967
00:44:49,000 --> 00:44:53,680
Speaker 2: the bar in one night, seven hundred thousand seven. Jermaine

968
00:44:53,760 --> 00:44:56,480
Speaker 2: dupri had. I think it was so so deaf twenty

969
00:44:56,880 --> 00:44:59,320
Speaker 2: and he had J come and so we booked J

970
00:44:59,440 --> 00:45:02,560
Speaker 2: at the comp It's a legendary picture that put on screen.

971
00:45:04,080 --> 00:45:09,480
Speaker 2: I think, yeah, so it's me Gezy Pacas too. No, no,

972
00:45:09,719 --> 00:45:12,399
Speaker 2: she that was at the at Rain, but this one, Yeah,

973
00:45:12,400 --> 00:45:13,600
Speaker 2: we just Sai on hundred at the bar. So it's

974
00:45:13,680 --> 00:45:15,480
Speaker 2: very lucrative. And if you think about like, okay, let's

975
00:45:15,560 --> 00:45:18,359
Speaker 2: let's just let's look at expenses if you have, if

976
00:45:18,400 --> 00:45:22,359
Speaker 2: you if you're leasing a club in a major metropolitan

977
00:45:22,480 --> 00:45:24,680
Speaker 2: city outside of New York and LA on Miami, because

978
00:45:24,680 --> 00:45:28,120
Speaker 2: that's strange fruit but meaning like it's just ridiculous, right,

979
00:45:28,440 --> 00:45:31,440
Speaker 2: But if you do like DC, Atlanta, Chicago, whatever, Right,

980
00:45:31,880 --> 00:45:34,880
Speaker 2: you're gonna probably pay up as the fifteen you know,

981
00:45:34,960 --> 00:45:37,439
Speaker 2: fifteen thousand a month, twenty thousands, just say it's thirty

982
00:45:37,520 --> 00:45:40,120
Speaker 2: thousand a month, thirty thousand a month. You really could

983
00:45:40,120 --> 00:45:42,560
Speaker 2: do on one day, Like the compound is only open

984
00:45:42,600 --> 00:45:44,440
Speaker 2: on Saturdays, and they rented out there in time, so

985
00:45:44,480 --> 00:45:46,400
Speaker 2: you got to imagine they make their nut, you know

986
00:45:46,440 --> 00:45:48,440
Speaker 2: what I'm saying, and a half a party, you know

987
00:45:48,480 --> 00:45:49,880
Speaker 2: what I'm saying, And the rest of the month you

988
00:45:49,920 --> 00:45:51,920
Speaker 2: know what I'm saying is expensive and profit right, So

989
00:45:52,560 --> 00:45:54,440
Speaker 2: I mean, it's very lucrative if you if you really

990
00:45:54,520 --> 00:45:56,840
Speaker 2: got the game down pack. But I don't suggest anyone

991
00:45:56,920 --> 00:45:58,719
Speaker 2: getting that game thinking you're just gonna get paid. It

992
00:45:58,760 --> 00:46:00,719
Speaker 2: takes years to earn that those relationships.

993
00:46:00,719 --> 00:46:03,839
Speaker 3: How stressful is it booking artists that might come, might

994
00:46:03,920 --> 00:46:05,560
Speaker 3: not come, might come drunk.

995
00:46:05,480 --> 00:46:08,480
Speaker 2: You paid. You know. I never depend on artists like

996
00:46:08,880 --> 00:46:11,520
Speaker 2: That's why I became a host. I never wanted to

997
00:46:11,840 --> 00:46:14,400
Speaker 2: ride or die on the talent. That's why in the

998
00:46:14,440 --> 00:46:18,120
Speaker 2: marketing field, I never did deals with idiots, you know

999
00:46:18,120 --> 00:46:19,920
Speaker 2: what I'm saying. I never did deals with people that

1000
00:46:20,000 --> 00:46:23,080
Speaker 2: I didn't think were you know what I'm saying, equipped

1001
00:46:23,120 --> 00:46:25,640
Speaker 2: to get, you know, to give me what I need

1002
00:46:25,840 --> 00:46:28,239
Speaker 2: or give the client, because I was basically the plug

1003
00:46:28,360 --> 00:46:31,160
Speaker 2: or the connector. But yeah, and I never wanted That's

1004
00:46:31,160 --> 00:46:33,279
Speaker 2: why even with Cassette, it's about the party. We bring

1005
00:46:33,400 --> 00:46:34,120
Speaker 2: artists every month.

1006
00:46:34,440 --> 00:46:36,279
Speaker 5: I feel like people come because they know it's you.

1007
00:46:36,560 --> 00:46:38,879
Speaker 5: Yeah it's not they're not like somebody else. Being there

1008
00:46:39,040 --> 00:46:41,080
Speaker 5: is like a past, but it's like they know what

1009
00:46:41,239 --> 00:46:44,239
Speaker 5: your party means. And big shout to all these hosts

1010
00:46:44,239 --> 00:46:44,480
Speaker 5: out there.

1011
00:46:44,520 --> 00:46:46,640
Speaker 2: But I'm different, like I'm really an artist, Like I'm

1012
00:46:46,680 --> 00:46:50,239
Speaker 2: the fifth member of fucking Jagged Edge. I'm you know

1013
00:46:50,280 --> 00:46:51,840
Speaker 2: what I'm saying, Like if you, if you, if you

1014
00:46:52,040 --> 00:46:54,879
Speaker 2: watch me, I'm laying on the fucking floor, nigga, I'm

1015
00:46:54,920 --> 00:46:57,280
Speaker 2: rolling around, I'm dancing with the bigger I'm doing whatever.

1016
00:46:58,640 --> 00:47:02,120
Speaker 2: I'm doing whatever, because I I really believe that if

1017
00:47:02,160 --> 00:47:04,320
Speaker 2: you're not having a good time like you will not

1018
00:47:04,400 --> 00:47:06,640
Speaker 2: be a repeat customer. That's a fact, you know what

1019
00:47:06,640 --> 00:47:08,720
Speaker 2: I'm saying. And that's I mean, that's in the entertainment

1020
00:47:08,719 --> 00:47:10,920
Speaker 2: business in general. But I all you, guys, anybody I've

1021
00:47:11,360 --> 00:47:15,400
Speaker 2: I've mentored thousands directly or indirectly. I party with hundreds

1022
00:47:15,440 --> 00:47:18,480
Speaker 2: of thousands, and I guarantee you, if it's something that

1023
00:47:18,640 --> 00:47:21,839
Speaker 2: I have control over, they leave having the best time

1024
00:47:21,960 --> 00:47:22,560
Speaker 2: they had.

1025
00:47:22,680 --> 00:47:24,319
Speaker 4: Did bottle service rumin the night club?

1026
00:47:24,400 --> 00:47:27,759
Speaker 2: See? No, not at all, not at all. So no,

1027
00:47:27,960 --> 00:47:30,040
Speaker 2: because it's to show me. I just said at the beginning,

1028
00:47:30,160 --> 00:47:32,680
Speaker 2: this is a show me culture. And what better way.

1029
00:47:32,680 --> 00:47:36,080
Speaker 2: I mean, we started the hundred bottles, like, Polo, do

1030
00:47:37,160 --> 00:47:39,200
Speaker 2: you think you should come by a hundred bottles?

1031
00:47:40,480 --> 00:47:42,799
Speaker 3: How crazy? I just didn't think about something you've been

1032
00:47:42,800 --> 00:47:44,240
Speaker 3: on landing for a long time. He was throwing parties

1033
00:47:44,239 --> 00:47:44,640
Speaker 3: on land.

1034
00:47:44,560 --> 00:47:47,200
Speaker 2: For all long time. Pray, do you think it fucked

1035
00:47:47,239 --> 00:47:47,720
Speaker 2: up the nightlight?

1036
00:47:47,760 --> 00:47:51,160
Speaker 3: I think it changed it drastically better and worse, because

1037
00:47:51,160 --> 00:47:53,720
Speaker 3: how do you make money if you don't from that standpoint,

1038
00:47:53,760 --> 00:47:55,920
Speaker 3: but from an actual party, it's not a party. Nobody's

1039
00:47:55,920 --> 00:47:56,759
Speaker 3: partying nobody.

1040
00:47:56,880 --> 00:48:00,600
Speaker 2: No, no, you young mother, not you motherfuckers ain't. And

1041
00:48:00,680 --> 00:48:02,200
Speaker 2: now they're trying to get back to party because the

1042
00:48:02,239 --> 00:48:04,320
Speaker 2: old niggas is saying what the party was. Like, my

1043
00:48:04,440 --> 00:48:08,320
Speaker 2: whole thing is niggas is really the dyslexic when it

1044
00:48:08,400 --> 00:48:11,120
Speaker 2: comes to the truth. It's like they view it and

1045
00:48:11,239 --> 00:48:13,920
Speaker 2: read it in their own way. They take their you

1046
00:48:13,960 --> 00:48:16,040
Speaker 2: know what I'm saying, their their skew on it is different.

1047
00:48:16,160 --> 00:48:19,160
Speaker 2: Like if you go to a party where it's a

1048
00:48:19,239 --> 00:48:24,080
Speaker 2: bunch of niggas smoking weed and taking lean and peels,

1049
00:48:24,600 --> 00:48:26,960
Speaker 2: and then you got the girls doing it too, you're

1050
00:48:27,000 --> 00:48:30,279
Speaker 2: not gonna have a good time because everybody's high as

1051
00:48:30,320 --> 00:48:33,239
Speaker 2: a motherfucker. But if you go to a party where

1052
00:48:33,600 --> 00:48:36,400
Speaker 2: you're little high when you balance out by the liquor

1053
00:48:36,760 --> 00:48:41,120
Speaker 2: and you got a bunch of women, because listen, ladies,

1054
00:48:41,600 --> 00:48:45,200
Speaker 2: if they have killer tattooed on their forehead, if their

1055
00:48:45,320 --> 00:48:50,320
Speaker 2: teeth are super fucked up from all the fucking drugs

1056
00:48:50,360 --> 00:48:55,080
Speaker 2: they take, if their lips are black from fucking smoking

1057
00:48:55,200 --> 00:48:58,200
Speaker 2: so many black and mouths, not even weed, you must

1058
00:48:58,320 --> 00:49:02,640
Speaker 2: re evacuate place service announcement. But that's the motherfuckers that

1059
00:49:02,719 --> 00:49:05,400
Speaker 2: you're talking about. You're not talking about the motherfuckers that

1060
00:49:05,480 --> 00:49:07,680
Speaker 2: smell good and put on that motherfucking y'all mean and

1061
00:49:07,760 --> 00:49:09,960
Speaker 2: go out to have a good time. You're talking about

1062
00:49:10,000 --> 00:49:12,640
Speaker 2: the hoigh motherfuckers. You got to be told it's tough

1063
00:49:12,719 --> 00:49:16,960
Speaker 2: to mix those two, don't. I had a white party

1064
00:49:17,080 --> 00:49:20,680
Speaker 2: this past literally, this is the facts, the one hundred

1065
00:49:20,680 --> 00:49:23,120
Speaker 2: percent truth. I had a white party labor they week

1066
00:49:23,360 --> 00:49:26,279
Speaker 2: weekend at the world famous compound, and you know we

1067
00:49:26,360 --> 00:49:28,640
Speaker 2: do this annual white party. We're doing this ship. I've

1068
00:49:28,680 --> 00:49:32,600
Speaker 2: heard heard about it. So literally to the left of

1069
00:49:32,719 --> 00:49:38,160
Speaker 2: me is the harber Shah fucking mafia right Ethiopia. I'm

1070
00:49:38,160 --> 00:49:44,319
Speaker 2: about to say, like the it's real, it's a real

1071
00:49:44,520 --> 00:49:48,240
Speaker 2: big shots reach my Ethiopians. But like literally and they

1072
00:49:48,360 --> 00:49:53,800
Speaker 2: smoking all the jewelry on the ship and they not moving.

1073
00:49:54,000 --> 00:49:57,440
Speaker 2: They want to hear trap, that's all they want to hear.

1074
00:49:57,600 --> 00:50:01,960
Speaker 2: To the right of me is Ludacris. You know my wife,

1075
00:50:02,560 --> 00:50:04,600
Speaker 2: you doc see like you know what I'm saying. All

1076
00:50:04,640 --> 00:50:10,120
Speaker 2: our crew and they're that motherfucker life and that motherfucker

1077
00:50:10,200 --> 00:50:11,840
Speaker 2: having the time in their life, and it for me

1078
00:50:12,520 --> 00:50:17,080
Speaker 2: was the moment I had to decide I am never

1079
00:50:18,320 --> 00:50:24,080
Speaker 2: doing any trap ship again because it's just not who

1080
00:50:24,160 --> 00:50:26,239
Speaker 2: I am. It's just not who I and I love.

1081
00:50:26,320 --> 00:50:30,359
Speaker 2: I loved Little Baby. It's probably my favorite new art,

1082
00:50:30,440 --> 00:50:36,360
Speaker 2: like I love his albums, right, but I just you

1083
00:50:36,480 --> 00:50:38,000
Speaker 2: know what I'm saying, I don't want to I want

1084
00:50:38,040 --> 00:50:40,120
Speaker 2: to be dancing next to something soft, you know what

1085
00:50:40,120 --> 00:50:42,360
Speaker 2: I'm saying about, and that smells good. You know what

1086
00:50:42,400 --> 00:50:43,960
Speaker 2: I'm saying with the hair up, and I don't want

1087
00:50:44,000 --> 00:50:46,320
Speaker 2: to be nervous. You know what I'm saying. Let me

1088
00:50:46,400 --> 00:50:50,120
Speaker 2: shure this because niggas is talking. You were in Atlanta

1089
00:50:50,200 --> 00:50:52,200
Speaker 2: fall long time and you did probably fall on time.

1090
00:50:52,920 --> 00:50:54,239
Speaker 2: How big? How big?

1091
00:50:54,320 --> 00:50:56,760
Speaker 3: We wasn't in Atlanta. We just came to Atlanta recently.

1092
00:50:57,120 --> 00:51:00,319
Speaker 3: How big was being f Oh being f was yeah?

1093
00:51:01,040 --> 00:51:03,920
Speaker 2: I mean you know if you look at the drug

1094
00:51:04,160 --> 00:51:06,640
Speaker 2: dealer teals from city. But like in the clubs, like

1095
00:51:06,680 --> 00:51:11,120
Speaker 2: cause we heard the story. I'm gonna tell you what

1096
00:51:11,160 --> 00:51:15,920
Speaker 2: I witnessed. I came back the year before he got

1097
00:51:16,040 --> 00:51:22,680
Speaker 2: shot in the ass, and then oh yeah, yeah, yeah,

1098
00:51:22,840 --> 00:51:27,880
Speaker 2: yeah yeah, so so he got shot yeah yeah. So

1099
00:51:28,000 --> 00:51:33,080
Speaker 2: long story short, I'm I'm literally like, move, I moved back.

1100
00:51:33,640 --> 00:51:36,080
Speaker 2: Visions is open, right. So Alex is obviously one of

1101
00:51:36,120 --> 00:51:37,960
Speaker 2: my best friends, and he was you know, he started

1102
00:51:38,000 --> 00:51:39,680
Speaker 2: booming when I left in the party. I'm talking about

1103
00:51:39,680 --> 00:51:41,279
Speaker 2: what he was thinking about, ownership, got his club, so

1104
00:51:41,360 --> 00:51:43,200
Speaker 2: for and so on. So he wanted me to host

1105
00:51:43,320 --> 00:51:46,440
Speaker 2: over at the Vision spot, right. So I had been

1106
00:51:46,520 --> 00:51:49,120
Speaker 2: hearing this Meech story and this being that story. But

1107
00:51:49,200 --> 00:51:51,600
Speaker 2: I was around the world, you know, coming up in

1108
00:51:51,640 --> 00:51:54,480
Speaker 2: the music business. So I come home, I'm hosting. So

1109
00:51:54,600 --> 00:51:57,920
Speaker 2: DJ Infamous is on the one or two's and we're rocking,

1110
00:51:58,160 --> 00:51:59,640
Speaker 2: you know what I'm saying. I saw Gez coming. I

1111
00:51:59,719 --> 00:52:02,560
Speaker 2: was like no, d you know, doing my shoutouts, and

1112
00:52:02,640 --> 00:52:05,960
Speaker 2: then all of a sudden, here comes Meech and it

1113
00:52:06,040 --> 00:52:08,759
Speaker 2: looked like he's with the FOI nigga when I say

1114
00:52:08,800 --> 00:52:12,120
Speaker 2: it was militant. The way they walked in the club,

1115
00:52:12,680 --> 00:52:15,560
Speaker 2: my nigga. So Meach walks in, So I'm like, damn,

1116
00:52:15,600 --> 00:52:18,719
Speaker 2: this finally my opportunity to shot them out, get them

1117
00:52:18,760 --> 00:52:20,799
Speaker 2: on my radar. You know what I'm saying. So I'm

1118
00:52:21,160 --> 00:52:24,000
Speaker 2: I'm hip to everybody. I'm knowing who everybody is. So

1119
00:52:24,080 --> 00:52:26,080
Speaker 2: I was like, big shout to me. My life sned

1120
00:52:26,320 --> 00:52:28,719
Speaker 2: brother from another mother just popped in the building. You

1121
00:52:28,760 --> 00:52:30,520
Speaker 2: know what I'm saying, Like that, it's time to celebrate.

1122
00:52:31,080 --> 00:52:34,960
Speaker 2: He literally, like with his back was turned to the

1123
00:52:35,040 --> 00:52:39,560
Speaker 2: DJ booth. He literally turned around and everybody stopped. As

1124
00:52:39,640 --> 00:52:42,239
Speaker 2: he begins to turn around, it was like it was pharakhn,

1125
00:52:42,320 --> 00:52:46,879
Speaker 2: I promise you, everybody stops. He turned around and then

1126
00:52:46,960 --> 00:52:48,759
Speaker 2: he looked at he looked up at the booth and

1127
00:52:48,840 --> 00:52:51,799
Speaker 2: he was like with his bottle of PJ. And then

1128
00:52:51,960 --> 00:52:54,799
Speaker 2: everybody in the booth was like. I was like, sho,

1129
00:52:56,160 --> 00:52:59,440
Speaker 2: just a niggas like Pharah con is this motherfucker right?

1130
00:52:59,520 --> 00:53:02,560
Speaker 2: And then the next day I'm driving down P Street

1131
00:53:02,560 --> 00:53:05,520
Speaker 2: from Lenox. The nigga walking down the street, Nigga with

1132
00:53:05,600 --> 00:53:07,640
Speaker 2: a perms, nigga had a perm down to here, nigga

1133
00:53:07,920 --> 00:53:10,960
Speaker 2: with two German shepherds leading him, Nigga with a whole

1134
00:53:11,080 --> 00:53:15,520
Speaker 2: fucking I'm like, who is this? So b like and

1135
00:53:15,640 --> 00:53:18,680
Speaker 2: then I promise you. I was at Greenbrin Mall and

1136
00:53:20,040 --> 00:53:22,600
Speaker 2: I didn't see him there, but a guy was standing

1137
00:53:22,760 --> 00:53:26,800
Speaker 2: next to the cash register and he had a bag

1138
00:53:27,040 --> 00:53:29,839
Speaker 2: of money on the thing, you know what I'm saying.

1139
00:53:30,160 --> 00:53:33,279
Speaker 2: And apparently me, you know, told him to go up there.

1140
00:53:33,320 --> 00:53:35,640
Speaker 2: In every purchase for back to school, you know what

1141
00:53:35,640 --> 00:53:37,399
Speaker 2: I'm saying, you paid for this ship until the money

1142
00:53:37,440 --> 00:53:39,520
Speaker 2: runs out. So everybody was like they was getting fit.

1143
00:53:39,640 --> 00:53:42,600
Speaker 2: So I witnessed a few things, but the stories out

1144
00:53:42,640 --> 00:53:43,879
Speaker 2: here are unbelievable.

1145
00:53:44,960 --> 00:53:47,880
Speaker 3: That that militant where everybody's looking sounds like somebody that

1146
00:53:47,920 --> 00:53:48,400
Speaker 3: we just read it.

1147
00:53:48,920 --> 00:53:49,600
Speaker 2: Yeah, yeah, man.

1148
00:53:49,840 --> 00:53:52,520
Speaker 5: We were in Houston and we've been trying, like Biggs

1149
00:53:52,560 --> 00:53:53,840
Speaker 5: is one of those people we've been trying to get on.

1150
00:53:53,920 --> 00:53:55,960
Speaker 2: We ran into him a few times. We can't connect.

1151
00:53:56,400 --> 00:53:59,200
Speaker 5: We went to Houston with the intent of meeting Jay

1152
00:53:59,280 --> 00:54:03,879
Speaker 5: Prince and trying to him him on the last Indeed.

1153
00:54:05,239 --> 00:54:12,040
Speaker 4: We'll tell that story one day. And his son, yeah,

1154
00:54:12,280 --> 00:54:12,839
Speaker 4: all of them.

1155
00:54:12,840 --> 00:54:16,759
Speaker 2: Five of them, Junior is yeah, Junior's I mean, listen,

1156
00:54:17,360 --> 00:54:19,600
Speaker 2: it is what it is, right. So it's like you

1157
00:54:19,760 --> 00:54:21,920
Speaker 2: knowing that you got to act accordingly or you know

1158
00:54:21,920 --> 00:54:24,520
Speaker 2: what I'm saying. But I like the pressure. You know

1159
00:54:24,560 --> 00:54:27,400
Speaker 2: what I'm saying. I think they too, because somebody said no, no,

1160
00:54:27,520 --> 00:54:30,200
Speaker 2: but but but it ain't even unwarranted though, Like I mean,

1161
00:54:30,600 --> 00:54:33,000
Speaker 2: J Prince is still around because he's made the right move.

1162
00:54:33,320 --> 00:54:35,440
Speaker 2: Not just moves, he made the right move. And when

1163
00:54:35,440 --> 00:54:37,279
Speaker 2: you are part of that street culture, like it's a

1164
00:54:38,040 --> 00:54:40,879
Speaker 2: he comes from the school of rules. It's just things

1165
00:54:40,920 --> 00:54:44,080
Speaker 2: you do and don't do. And so I applaud him

1166
00:54:44,120 --> 00:54:45,880
Speaker 2: for being able to walk that walk and continue that.

1167
00:54:46,239 --> 00:54:50,440
Speaker 2: I just saw somebody say, I think it was my

1168
00:54:51,239 --> 00:54:55,240
Speaker 2: guy Ruggs. It's like, you guys really think y'all gangsters,

1169
00:54:55,320 --> 00:54:58,080
Speaker 2: But y'all never been tested, y'all never had that thing on.

1170
00:54:58,239 --> 00:55:00,000
Speaker 2: Y'all about to lose your life, you know what I'm saying,

1171
00:55:00,360 --> 00:55:01,800
Speaker 2: or have to take you know what I'm saying. So

1172
00:55:01,920 --> 00:55:04,120
Speaker 2: it's like people be all here, y'all be like, yeah,

1173
00:55:04,200 --> 00:55:08,120
Speaker 2: y'all sol gangster. It's just like Takashi. I hate to

1174
00:55:08,200 --> 00:55:15,839
Speaker 2: even bring but it is scary. Probably all my ship

1175
00:55:15,880 --> 00:55:20,800
Speaker 2: sat That's what I'm talking. But my point is, you know,

1176
00:55:20,920 --> 00:55:22,839
Speaker 2: it's it's a thing that when you like you really

1177
00:55:23,000 --> 00:55:25,719
Speaker 2: sign up for this ship, and like I remember Takashi,

1178
00:55:25,920 --> 00:55:30,960
Speaker 2: like out here, like blood. It's like Daniel Chill, like

1179
00:55:31,480 --> 00:55:34,000
Speaker 2: you just had the all blue bed sheet when you

1180
00:55:34,200 --> 00:55:39,200
Speaker 2: just a crib. Like my thing is damn. But that

1181
00:55:39,360 --> 00:55:41,520
Speaker 2: be my thing though, Like is that is? You know?

1182
00:55:41,560 --> 00:55:44,480
Speaker 2: Because again this, this whole thing, all this ship is about.

1183
00:55:45,040 --> 00:55:47,120
Speaker 2: You know what I'm saying, the look and what I'm doing.

1184
00:55:47,880 --> 00:55:51,120
Speaker 2: I've never heard of so many gang bangers in my

1185
00:55:51,280 --> 00:55:55,479
Speaker 2: forty six years of life. I'm never I never heard

1186
00:55:55,520 --> 00:55:57,279
Speaker 2: of this man. And to be honest with you, when

1187
00:55:57,360 --> 00:55:59,160
Speaker 2: Jimmy and them was blooding back in the day when

1188
00:55:59,200 --> 00:56:01,719
Speaker 2: it was all of it Rockefeller, it blew me like, go,

1189
00:56:01,840 --> 00:56:03,920
Speaker 2: they really got bloods over here. Yeah, that's all new

1190
00:56:04,000 --> 00:56:05,759
Speaker 2: to me. That was so long in New York to

1191
00:56:05,840 --> 00:56:07,600
Speaker 2: me and I've been around Like I'm like, oh shit,

1192
00:56:07,680 --> 00:56:09,600
Speaker 2: but if that's what y'all doing, you know what I'm saying.

1193
00:56:09,880 --> 00:56:13,520
Speaker 2: But my thing is like this shit be such fads, right,

1194
00:56:14,000 --> 00:56:16,080
Speaker 2: It's like it's so popular to be this so so

1195
00:56:16,239 --> 00:56:19,520
Speaker 2: popular until you go to jail, do you know? And

1196
00:56:19,640 --> 00:56:21,120
Speaker 2: this is what I want to tell to all my hustles.

1197
00:56:21,160 --> 00:56:22,600
Speaker 2: I don't even know how you get money no more.

1198
00:56:22,960 --> 00:56:25,319
Speaker 2: But do you know this device? You have to watch

1199
00:56:25,440 --> 00:56:28,840
Speaker 2: the great hack, watch the great hack. They try to

1200
00:56:28,880 --> 00:56:30,600
Speaker 2: start off the Great Hack by telling you they do

1201
00:56:30,680 --> 00:56:32,919
Speaker 2: not listen to your conversation. But that's bullshit because there's

1202
00:56:32,920 --> 00:56:34,640
Speaker 2: no way you can get ads in your feeds if

1203
00:56:34,640 --> 00:56:36,880
Speaker 2: they don't know what you're talking about. That's one that's okay.

1204
00:56:37,000 --> 00:56:40,520
Speaker 2: But if you think about the proper aganda right and

1205
00:56:40,600 --> 00:56:44,600
Speaker 2: the great hack they were telling us basically, yo, the

1206
00:56:44,719 --> 00:56:47,960
Speaker 2: motherfucking Cambridge Analytica is the ones who created all the

1207
00:56:48,080 --> 00:56:51,799
Speaker 2: black Lives fucking memes and all that shit and send

1208
00:56:51,840 --> 00:56:54,120
Speaker 2: them to all the motherfucker weird white motherfuckers and all

1209
00:56:54,160 --> 00:56:56,680
Speaker 2: the closet races that were still in the closet, you

1210
00:56:56,719 --> 00:56:58,000
Speaker 2: know what I'm saying, and had it come out and

1211
00:56:58,080 --> 00:57:00,359
Speaker 2: that's why Trump run like, you gotta watch the you had.

1212
00:57:00,640 --> 00:57:03,160
Speaker 2: This ship is unbelieved Netflix, right, it's on Netflix. You

1213
00:57:03,200 --> 00:57:04,880
Speaker 2: gotta watch that ship. But that's that's my point with

1214
00:57:05,000 --> 00:57:09,520
Speaker 2: these these you know, instant Instagram gangsters, of these Internet

1215
00:57:09,560 --> 00:57:11,719
Speaker 2: gangsters or these tough people. You know, you can say

1216
00:57:11,719 --> 00:57:13,759
Speaker 2: anything online. You say anything you want online. It's no

1217
00:57:13,840 --> 00:57:17,080
Speaker 2: repercussion until you run into that motherfucker and then you

1218
00:57:17,200 --> 00:57:19,880
Speaker 2: got a problem, you know. So, But you know, I

1219
00:57:20,000 --> 00:57:21,120
Speaker 2: wish everybody the best.

1220
00:57:22,760 --> 00:57:24,400
Speaker 3: And the last segment we're gonna talk We're gonna talk

1221
00:57:24,400 --> 00:57:26,000
Speaker 3: about what you got going on to each other, WI,

1222
00:57:26,040 --> 00:57:27,600
Speaker 3: your lique company, and the spirits industry.

1223
00:57:27,960 --> 00:57:28,680
Speaker 2: We're gonna get into that.

1224
00:57:29,040 --> 00:57:30,600
Speaker 3: So in the last segment, we're gonna talk about a

1225
00:57:30,680 --> 00:57:34,360
Speaker 3: billion dollar industry, maybe even more than that, uh, the spirits,

1226
00:57:34,400 --> 00:57:37,320
Speaker 3: the spirits industry. And you are a co owner well

1227
00:57:37,400 --> 00:57:38,960
Speaker 3: before I even go there. So you are a brand

1228
00:57:38,960 --> 00:57:42,120
Speaker 3: ambasket of for great Goosarak Delhion, any other.

1229
00:57:44,040 --> 00:57:46,360
Speaker 2: Well, let's just start here. I created all the influencer

1230
00:57:46,440 --> 00:57:50,720
Speaker 2: programs that all spirit companies use. I was, like I said,

1231
00:57:50,840 --> 00:57:53,120
Speaker 2: I created the heinik ar rest Our Soul Tour so

1232
00:57:53,200 --> 00:57:55,960
Speaker 2: I can host it. So Heineken was a big part

1233
00:57:56,080 --> 00:57:57,880
Speaker 2: in the beginning of that for me. But my thirty

1234
00:57:57,920 --> 00:57:59,760
Speaker 2: fifth birthday is when I became a legend of it.

1235
00:57:59,760 --> 00:58:02,080
Speaker 2: But because I did it. I did my thirty fifth

1236
00:58:02,120 --> 00:58:04,800
Speaker 2: birthday party at the Vasachi Mansion and I paid for

1237
00:58:04,920 --> 00:58:07,960
Speaker 2: chicken tenders. I had like one hundred and seventy five Yeah,

1238
00:58:09,320 --> 00:58:11,480
Speaker 2: I literally liked. I mean I did a favor. I

1239
00:58:11,600 --> 00:58:14,760
Speaker 2: was ear hustling in DC big shot to Mark Bonds

1240
00:58:14,800 --> 00:58:19,240
Speaker 2: at his club Love and the reps for more Hennessy

1241
00:58:19,240 --> 00:58:20,520
Speaker 2: were there and they were like, I got a problem,

1242
00:58:20,640 --> 00:58:23,480
Speaker 2: like listening, they got a problem. This fucking guy Alex

1243
00:58:23,520 --> 00:58:25,360
Speaker 2: and his brothers. They like the fucking mob down there.

1244
00:58:25,360 --> 00:58:27,280
Speaker 2: They won't let us in these clubs. They're fucking tell

1245
00:58:27,360 --> 00:58:28,959
Speaker 2: us we gotta pay X Y and Z. I said,

1246
00:58:29,080 --> 00:58:31,480
Speaker 2: excuse mell me to be eavesdropping, but I can help

1247
00:58:31,480 --> 00:58:33,800
Speaker 2: you with your problem. And so they were like, yeah,

1248
00:58:34,080 --> 00:58:35,920
Speaker 2: you're sure because I don't know. I said, no, these

1249
00:58:35,960 --> 00:58:38,680
Speaker 2: are these are my best friends. Like there's a problem

1250
00:58:39,120 --> 00:58:41,960
Speaker 2: that's fixable. I can fix it. So they were like

1251
00:58:41,960 --> 00:58:44,120
Speaker 2: all right, cool. So two weeks later I had him

1252
00:58:44,160 --> 00:58:45,440
Speaker 2: back in the club and they're like, yo, what can

1253
00:58:45,520 --> 00:58:47,520
Speaker 2: we do for you. I was like, well, I'm turning

1254
00:58:47,600 --> 00:58:49,160
Speaker 2: thirty five and I want to do my birthday party

1255
00:58:49,160 --> 00:58:52,400
Speaker 2: the Vasaci mansion. So they were like, yeah, that might

1256
00:58:52,440 --> 00:58:54,560
Speaker 2: get a little price. He maybe do a couple of brands.

1257
00:58:54,560 --> 00:58:56,200
Speaker 2: Blah blah blah. Said okay, cool, let me know, I said,

1258
00:58:56,200 --> 00:58:57,680
Speaker 2: you know what. Two weeks later they call me, you

1259
00:58:57,760 --> 00:59:01,320
Speaker 2: got it. You know what I'm saying, parties yours, get

1260
00:59:01,360 --> 00:59:02,919
Speaker 2: the event planning and let us know who were cutting

1261
00:59:02,920 --> 00:59:06,120
Speaker 2: the checks too, blah blah. So obviously then social media

1262
00:59:06,280 --> 00:59:08,040
Speaker 2: wasn't you know, I mean they have all or whatever.

1263
00:59:08,240 --> 00:59:11,080
Speaker 2: So we ended up getting like a billion impressions because

1264
00:59:11,160 --> 00:59:14,040
Speaker 2: Star Jones and al Reynolds were in a relationship and

1265
00:59:14,160 --> 00:59:15,800
Speaker 2: she was on the view. I don't even know if

1266
00:59:15,840 --> 00:59:18,920
Speaker 2: y'all remember this, Yeah, but it was the biggest thing

1267
00:59:18,920 --> 00:59:20,840
Speaker 2: in the tabloid thing. So I mean obviously all the

1268
00:59:20,880 --> 00:59:24,120
Speaker 2: Fat Joe's, like all the rappers that uh So anyway,

1269
00:59:24,120 --> 00:59:26,400
Speaker 2: so we were we had this amazing party. But from that,

1270
00:59:27,080 --> 00:59:30,560
Speaker 2: the global head of marketing came because they got a

1271
00:59:31,480 --> 00:59:35,200
Speaker 2: My invitation was a bibble ahead of me, and they

1272
00:59:35,280 --> 00:59:37,760
Speaker 2: usually don't do cross branding promotion on the box I had,

1273
00:59:37,800 --> 00:59:39,240
Speaker 2: like all the because they had to get money from

1274
00:59:39,280 --> 00:59:42,520
Speaker 2: each ten came from Don Perry on mo Ed you

1275
00:59:42,560 --> 00:59:45,520
Speaker 2: know what I'm saying, Hennessy and Belvedere. So long story,

1276
00:59:45,560 --> 00:59:47,439
Speaker 2: Shorty came up because you're like, why are we doing

1277
00:59:47,520 --> 00:59:51,000
Speaker 2: this for this non celebrity, Like we're spending a lot

1278
00:59:51,040 --> 00:59:53,080
Speaker 2: of money, Like why are we doing it? So when

1279
00:59:53,120 --> 00:59:56,040
Speaker 2: they came over, they were like, yo, like this is unreal,

1280
00:59:56,200 --> 00:59:59,400
Speaker 2: Like this this dude brought all these people, now mind

1281
00:59:59,480 --> 01:00:03,520
Speaker 2: you seventy to yeah, probably eighty percent of the people

1282
01:00:03,560 --> 01:00:05,560
Speaker 2: flew in for the party, and so they were just

1283
01:00:05,680 --> 01:00:07,720
Speaker 2: amazed by So after that they were like, yo, can

1284
01:00:07,760 --> 01:00:09,480
Speaker 2: we do some other things, Let's try this. So I

1285
01:00:09,520 --> 01:00:11,560
Speaker 2: would do little things this, that and the third. But

1286
01:00:11,640 --> 01:00:15,800
Speaker 2: then when it got into Grey Goose puffles on fire

1287
01:00:15,960 --> 01:00:18,880
Speaker 2: with the flavors and so great Goose had had a

1288
01:00:18,880 --> 01:00:21,720
Speaker 2: little while. Let's sitron La Wrongs like all these flavors,

1289
01:00:21,760 --> 01:00:23,880
Speaker 2: but they weren't popping. They were like, can you help

1290
01:00:24,000 --> 01:00:26,240
Speaker 2: us with these flavors? I said, well, let me pick

1291
01:00:27,040 --> 01:00:29,400
Speaker 2: the flavor. You get that to me for six months,

1292
01:00:29,880 --> 01:00:31,960
Speaker 2: I'll you know, I'll pop it off in Atlanta. We'll

1293
01:00:31,960 --> 01:00:35,120
Speaker 2: see how it goes. Six six months, we were up

1294
01:00:35,120 --> 01:00:37,160
Speaker 2: four hundred and ninety eight percent because I had the

1295
01:00:37,240 --> 01:00:39,640
Speaker 2: club like I had, you know, the war I'm sorry,

1296
01:00:39,800 --> 01:00:43,480
Speaker 2: the Compound Gold Room like pre made all the clubs

1297
01:00:43,760 --> 01:00:46,640
Speaker 2: I had, right, I was just like I got to

1298
01:00:46,680 --> 01:00:48,680
Speaker 2: have a spind you know what I'm saying. So long

1299
01:00:48,720 --> 01:00:50,840
Speaker 2: story short, that caught on like wildfire. They ended up

1300
01:00:50,840 --> 01:00:52,400
Speaker 2: giving me a million dollars on my credit card. That

1301
01:00:52,520 --> 01:00:55,200
Speaker 2: y'all did Drake Tour. I did a whole bunch of

1302
01:00:55,240 --> 01:00:57,520
Speaker 2: different stuff. But they were like, yo, like we we

1303
01:00:57,640 --> 01:00:59,240
Speaker 2: want to do. You know, we want to do a

1304
01:00:59,360 --> 01:01:01,560
Speaker 2: fucking program with right and helped us set up with

1305
01:01:01,600 --> 01:01:03,440
Speaker 2: other people in other markets. So I started putting them

1306
01:01:03,480 --> 01:01:07,520
Speaker 2: with people and then Puff came and this is when

1307
01:01:09,240 --> 01:01:10,840
Speaker 2: Puff and I got did y'all hear about that ship

1308
01:01:11,040 --> 01:01:12,480
Speaker 2: when me and Puff got into it as the thing

1309
01:01:12,840 --> 01:01:15,880
Speaker 2: it was on MTV fight, No, it almost turned into

1310
01:01:15,960 --> 01:01:21,440
Speaker 2: a fight. It wasn't. What happened was so he had

1311
01:01:21,680 --> 01:01:25,360
Speaker 2: Justin's restaurant down here back then, and so you know,

1312
01:01:25,680 --> 01:01:28,560
Speaker 2: I was popping like grey Goose was on fire, and

1313
01:01:29,040 --> 01:01:30,480
Speaker 2: I was like, let me fuck with him, you know

1314
01:01:30,520 --> 01:01:32,200
Speaker 2: what I'm saying. So I put a billboard right on

1315
01:01:32,280 --> 01:01:34,920
Speaker 2: the side of the motherfucking Justin's with a bob. It

1316
01:01:35,040 --> 01:01:37,720
Speaker 2: was literally like this, and he has a rock. At

1317
01:01:37,760 --> 01:01:40,240
Speaker 2: that time, he was on fire. It was the height,

1318
01:01:40,320 --> 01:01:42,920
Speaker 2: it was Coco and all that. So I want to

1319
01:01:43,000 --> 01:01:45,760
Speaker 2: I'm on the billboard right like literally across the street.

1320
01:01:47,040 --> 01:01:50,640
Speaker 2: So he was coming to the compound right and we

1321
01:01:50,720 --> 01:01:52,800
Speaker 2: had him at the compound. I forget Tip just got

1322
01:01:52,800 --> 01:01:57,480
Speaker 2: out of jail for the gun ship, and I put

1323
01:01:57,560 --> 01:02:00,480
Speaker 2: my booth in front of his booth for the crowd

1324
01:02:00,560 --> 01:02:03,160
Speaker 2: to see. So every time they ordered one two s,

1325
01:02:03,560 --> 01:02:05,760
Speaker 2: I ordered three or four like it's gray goose. So

1326
01:02:05,800 --> 01:02:08,840
Speaker 2: I was, and so after a minute he was getting irritated.

1327
01:02:09,000 --> 01:02:13,400
Speaker 2: But me, I'm thinking, you Puff, Daddy, I noticed to Daddy.

1328
01:02:13,720 --> 01:02:15,640
Speaker 2: If you wanted to, you could say, oh, he has

1329
01:02:15,720 --> 01:02:17,880
Speaker 2: to stop buying because Alex own the club. I didn't

1330
01:02:17,880 --> 01:02:19,480
Speaker 2: own the club, I mean had the influence of the club.

1331
01:02:19,560 --> 01:02:23,120
Speaker 2: I didn't know you, my man. But if he said

1332
01:02:23,160 --> 01:02:26,520
Speaker 2: I'm leaving, if he doesn't stop or something, it would

1333
01:02:26,520 --> 01:02:28,400
Speaker 2: have been fair because I really was fucking with him,

1334
01:02:28,400 --> 01:02:30,600
Speaker 2: you know what I'm saying. But he lost his cool.

1335
01:02:30,760 --> 01:02:32,560
Speaker 2: He threw a piece of ice hit my little stick

1336
01:02:32,640 --> 01:02:35,920
Speaker 2: man in the face, right, but behind him was you know,

1337
01:02:36,040 --> 01:02:39,720
Speaker 2: one of my my guys, right, So he didn't realize it,

1338
01:02:39,800 --> 01:02:42,880
Speaker 2: but I saw it. And mind you, so say she's

1339
01:02:43,720 --> 01:02:45,479
Speaker 2: the guy who got hit in the head with the ice.

1340
01:02:45,920 --> 01:02:48,800
Speaker 2: It's me, You're puffed. So they're like, I mean they're

1341
01:02:48,800 --> 01:02:51,560
Speaker 2: really like twelve feet apart, but y'all equal, me and

1342
01:02:51,640 --> 01:02:54,600
Speaker 2: TI equal. So Puff gets the mic after he is

1343
01:02:54,640 --> 01:02:56,960
Speaker 2: the dude he's like, yo, you fucking light skinned niggas. Now,

1344
01:02:57,040 --> 01:02:59,360
Speaker 2: mind you, the nigga he talked to is not light

1345
01:03:00,080 --> 01:03:02,240
Speaker 2: That means the whole time in his head, he's talking

1346
01:03:02,320 --> 01:03:05,240
Speaker 2: to me, right, so I'd like this nigga's wild. And

1347
01:03:05,360 --> 01:03:08,360
Speaker 2: so Tip gets to Mike and Tip's like, Yo, it's

1348
01:03:08,400 --> 01:03:11,240
Speaker 2: they shit, this is house, nigga. He can draank what

1349
01:03:11,360 --> 01:03:13,960
Speaker 2: he wanted. And then Puff's like, don't do that. Don't

1350
01:03:14,040 --> 01:03:16,440
Speaker 2: do that. So at the time, I'm like, yo, Puff

1351
01:03:16,600 --> 01:03:18,880
Speaker 2: is not like he didn't look you know what I'm saying.

1352
01:03:18,880 --> 01:03:20,560
Speaker 2: So I was like, let me get over there. So

1353
01:03:20,720 --> 01:03:23,479
Speaker 2: I Tip is here to me, y'all. So I'm making

1354
01:03:23,560 --> 01:03:25,800
Speaker 2: my way, nigga. When I tell you, six thousand people

1355
01:03:26,160 --> 01:03:28,360
Speaker 2: in the world famers compound, I'm making my way over.

1356
01:03:28,440 --> 01:03:30,360
Speaker 2: So I get over and I'm like you straight cause

1357
01:03:30,360 --> 01:03:32,520
Speaker 2: the dude t the dude who got hit, is actually terrified.

1358
01:03:32,560 --> 01:03:34,720
Speaker 2: The dude in the back of him broke bottles ready

1359
01:03:34,800 --> 01:03:36,680
Speaker 2: to rush, like the whole shit. And I'm like, yo,

1360
01:03:36,800 --> 01:03:38,560
Speaker 2: chill out, a nigga, like it ain't none of that's happening.

1361
01:03:38,880 --> 01:03:40,680
Speaker 2: So I'm like boom so. But then Puff's like, yeah,

1362
01:03:40,720 --> 01:03:43,320
Speaker 2: fuck you too, nigga, and I'm like, and mind you

1363
01:03:43,440 --> 01:03:46,080
Speaker 2: now he's seen me working my I'm coming to you.

1364
01:03:46,720 --> 01:03:49,800
Speaker 2: I'm coming to do that. So I jump up on

1365
01:03:49,920 --> 01:03:52,400
Speaker 2: the thing, and I big big shout to Rube BK.

1366
01:03:52,600 --> 01:03:54,360
Speaker 2: Rube jumps over cause he's like, yo, what's the stick

1367
01:03:54,400 --> 01:03:57,160
Speaker 2: of doing? And then James Cruz and whoever. I was like, no, that'

1368
01:03:57,240 --> 01:03:59,040
Speaker 2: knning nigga. Let them figure that shit out, nigga. If

1369
01:03:59,080 --> 01:04:01,200
Speaker 2: they start fighting, let you know what I'm saying. So

1370
01:04:01,320 --> 01:04:03,120
Speaker 2: I'm moving on. So I grabbed and I was like, Yo,

1371
01:04:03,200 --> 01:04:06,959
Speaker 2: do you know you make a half a million dollars nigga?

1372
01:04:07,000 --> 01:04:09,120
Speaker 2: And this nigga you're hitting the ie makes thirty six

1373
01:04:09,160 --> 01:04:12,680
Speaker 2: style like you're tripping, Like, calm down, nigga, no one's coming.

1374
01:04:13,240 --> 01:04:17,320
Speaker 2: Look around us, no one's coming. I live here, no

1375
01:04:17,440 --> 01:04:20,200
Speaker 2: one's coming. Like chill out. So I ended up squads

1376
01:04:20,320 --> 01:04:23,880
Speaker 2: or whatever. But my point is like, not only did

1377
01:04:23,920 --> 01:04:29,880
Speaker 2: I save lives that I'm just saying like it was

1378
01:04:30,800 --> 01:04:33,040
Speaker 2: it had been a melee. I remember that it's not

1379
01:04:33,120 --> 01:04:35,800
Speaker 2: even me and him. I'm talking about the regular motherfucker's

1380
01:04:35,800 --> 01:04:36,920
Speaker 2: getting trampled and running.

1381
01:04:37,040 --> 01:04:38,560
Speaker 3: You know, I didn't know that was you because I

1382
01:04:38,640 --> 01:04:40,720
Speaker 3: remember exactly. I have a photographic memory, if anybody that

1383
01:04:40,720 --> 01:04:43,840
Speaker 3: doesn't know. So I remember watching that clip on World

1384
01:04:43,880 --> 01:04:44,760
Speaker 3: Star something like that.

1385
01:04:45,040 --> 01:04:49,160
Speaker 4: And he was like, yeah, motherfucker's order me Great Goose

1386
01:04:49,600 --> 01:04:51,360
Speaker 4: and t I was like, I just got jail.

1387
01:04:51,480 --> 01:04:53,640
Speaker 2: Nobody's going, Hey, I'm not going back to jail for

1388
01:04:53,760 --> 01:04:58,800
Speaker 2: nobody live here. And to be honest that that, I

1389
01:04:59,000 --> 01:05:01,240
Speaker 2: thought it was over with Great Goose after that, but

1390
01:05:01,360 --> 01:05:03,640
Speaker 2: it got so much press and he was you know,

1391
01:05:03,720 --> 01:05:06,680
Speaker 2: Puff back then was sending toilets to like velvety like

1392
01:05:06,720 --> 01:05:08,920
Speaker 2: puffles off the chain, you know what I'm saying. So

1393
01:05:09,040 --> 01:05:11,280
Speaker 2: they were like, yo, like this guy is you know

1394
01:05:11,320 --> 01:05:13,120
Speaker 2: what I'm saying. So anyway, Puff offered me a job

1395
01:05:13,160 --> 01:05:16,080
Speaker 2: two weeks later to come work for He's a genius,

1396
01:05:16,440 --> 01:05:18,480
Speaker 2: so he uh, he was like, you come work for Sarah,

1397
01:05:18,520 --> 01:05:20,479
Speaker 2: And I kept saying no for like another year. Intol

1398
01:05:20,520 --> 01:05:27,560
Speaker 2: the revolt happened and then we was rocking story. I'm

1399
01:05:27,600 --> 01:05:31,040
Speaker 2: gonna tell you this right now, Like you know, Puff

1400
01:05:31,840 --> 01:05:36,040
Speaker 2: is a superhero, you know, but he also has done

1401
01:05:36,120 --> 01:05:39,320
Speaker 2: things along the way that taints that. Right. But you

1402
01:05:39,400 --> 01:05:44,160
Speaker 2: will never find someone who has contributed more to this generation,

1403
01:05:44,640 --> 01:05:46,280
Speaker 2: you know what I'm saying. It wouldn't be a lot

1404
01:05:46,360 --> 01:05:48,320
Speaker 2: of jobs, it wouldn't be a lot of opportunities, It

1405
01:05:48,360 --> 01:05:50,320
Speaker 2: worn't for that man. So as much as we fight

1406
01:05:50,840 --> 01:05:54,080
Speaker 2: we brothers, and you know it is shut out the puff.

1407
01:05:54,200 --> 01:05:58,360
Speaker 2: So all right, season the uncle black man, that's.

1408
01:05:58,200 --> 01:06:01,520
Speaker 3: What we call se that's the fact, especially when you

1409
01:06:01,560 --> 01:06:02,840
Speaker 3: had Cassie unfortunate situation.

1410
01:06:03,000 --> 01:06:08,160
Speaker 2: Woa you just why did you Jesus forgive this man

1411
01:06:08,360 --> 01:06:13,120
Speaker 2: graduation in soft open wound? Jesus shot the fux shout

1412
01:06:13,160 --> 01:06:17,120
Speaker 2: the fun meet you on the podcast. So I didn't

1413
01:06:17,160 --> 01:06:22,240
Speaker 2: even say that. God that would later be edited. Look

1414
01:06:22,440 --> 01:06:25,560
Speaker 2: the way the way the pop's heart now talk about

1415
01:06:25,600 --> 01:06:26,040
Speaker 2: his women.

1416
01:06:28,240 --> 01:06:30,960
Speaker 4: Troy Choice said it. Anybody who's listening to her Choice

1417
01:06:31,080 --> 01:06:31,600
Speaker 4: Choice said it.

1418
01:06:33,000 --> 01:06:37,200
Speaker 3: There is eighteen near eighteen fifty six right now, you're

1419
01:06:37,240 --> 01:06:38,320
Speaker 3: you're part owning the company.

1420
01:06:38,880 --> 01:06:42,720
Speaker 4: It's an interesting story. So he was the original black

1421
01:06:42,840 --> 01:06:43,800
Speaker 4: Well he a slave.

1422
01:06:43,760 --> 01:06:48,720
Speaker 2: Yeah, Uncle Nearest was a slave, first generation slave, brought

1423
01:06:48,760 --> 01:06:54,640
Speaker 2: to America and was the master distiller for Jack Daniels.

1424
01:06:54,680 --> 01:06:58,080
Speaker 2: Basically right, and the story goes, just to catch you

1425
01:06:58,200 --> 01:07:02,280
Speaker 2: up in eighteen fifty six, there was an orphan by

1426
01:07:02,320 --> 01:07:04,080
Speaker 2: the name of Jack Dames who came to the dan

1427
01:07:04,200 --> 01:07:07,160
Speaker 2: Call farm where Uncle Niris made whiskey for a preacher

1428
01:07:07,440 --> 01:07:10,920
Speaker 2: Dan Call. But dan Call's congregation was like, yo, like

1429
01:07:11,040 --> 01:07:12,600
Speaker 2: you know what I'm saying, you can't be selling the

1430
01:07:12,680 --> 01:07:15,040
Speaker 2: devil was juice and preaching, you know what I'm saying.

1431
01:07:15,560 --> 01:07:19,520
Speaker 2: So basically, you know, Jack Dames was an or for

1432
01:07:19,600 --> 01:07:21,520
Speaker 2: living there, and he was so interested in what was

1433
01:07:21,560 --> 01:07:24,800
Speaker 2: going on with the whiskey. He was like, you know, basically,

1434
01:07:24,880 --> 01:07:27,600
Speaker 2: let me get a shot at it. In long story short,

1435
01:07:27,800 --> 01:07:30,520
Speaker 2: you know, he was a very tiny man, so he

1436
01:07:30,600 --> 01:07:32,240
Speaker 2: looked like a kid and he can get away and

1437
01:07:32,360 --> 01:07:33,880
Speaker 2: get through things. And back then, you know, they had

1438
01:07:33,920 --> 01:07:36,520
Speaker 2: like shoot to kill, like civil war like orders for

1439
01:07:36,600 --> 01:07:38,560
Speaker 2: people trying to sell whiskey to the troops and things

1440
01:07:38,640 --> 01:07:41,240
Speaker 2: like that. But he was quite the salesman and Uncle

1441
01:07:41,320 --> 01:07:44,640
Speaker 2: Niris was his you know, was his teacher. And fast

1442
01:07:44,720 --> 01:07:46,520
Speaker 2: forward in the seventies, I think it kind of got

1443
01:07:46,560 --> 01:07:50,120
Speaker 2: lost in the sauce about who nearest and his family was.

1444
01:07:50,440 --> 01:07:53,320
Speaker 2: There's an infamous picture out there that's actually George, uncle

1445
01:07:53,400 --> 01:07:57,040
Speaker 2: NIS's son, and not him. A lot of people say

1446
01:07:57,040 --> 01:07:59,600
Speaker 2: it's Uncle Niris, that's his son George, but you know,

1447
01:07:59,680 --> 01:08:03,360
Speaker 2: his fan, you know, has been with the Jack Daniels

1448
01:08:03,400 --> 01:08:07,400
Speaker 2: brand since then in some capacity Fashional forum. But the

1449
01:08:08,040 --> 01:08:11,320
Speaker 2: founder of Uncle Nearsvaarn Weaver. She's the best selling author.

1450
01:08:12,120 --> 01:08:15,240
Speaker 2: Her husband Keith. They were away on vacation and read

1451
01:08:15,280 --> 01:08:18,680
Speaker 2: the story in the international New York Times, and you know,

1452
01:08:18,760 --> 01:08:20,439
Speaker 2: she's an author, so she wanted to, like she just

1453
01:08:20,479 --> 01:08:23,200
Speaker 2: thought that the story was intriguing, so she went to

1454
01:08:23,320 --> 01:08:25,439
Speaker 2: you know, basically figure it out, see what was going on.

1455
01:08:25,960 --> 01:08:28,760
Speaker 2: And then you know, when she started uncovering things, she

1456
01:08:28,920 --> 01:08:32,720
Speaker 2: saw how important Uncle Nears was the Jack. Jack had

1457
01:08:32,800 --> 01:08:36,640
Speaker 2: mentioned Uncle Nears or his boys over fifty times in

1458
01:08:36,680 --> 01:08:40,200
Speaker 2: his autobiography, which we now owned, by the way, the

1459
01:08:40,360 --> 01:08:42,599
Speaker 2: dan Call Farm, which is three hundred and thirty acres

1460
01:08:42,640 --> 01:08:44,960
Speaker 2: where they grew up. She found out it was available

1461
01:08:45,439 --> 01:08:48,760
Speaker 2: to buy. She bought it, so we owned that, and

1462
01:08:48,840 --> 01:08:51,679
Speaker 2: she did a couple of key you know acquisitions around

1463
01:08:51,800 --> 01:08:56,160
Speaker 2: the Jack Daniels property or town if you will, right,

1464
01:08:56,200 --> 01:08:59,240
Speaker 2: because Lynchburg tend to see is Jack Daniels land, right,

1465
01:08:59,439 --> 01:09:04,479
Speaker 2: So yeah, So she basically was like, you know what,

1466
01:09:04,600 --> 01:09:08,439
Speaker 2: I'm going to start a whiskey in honor of him,

1467
01:09:08,920 --> 01:09:11,800
Speaker 2: and she started reaching out to all the family members. O.

1468
01:09:13,439 --> 01:09:17,120
Speaker 2: Our Near Screen foundation puts all of the descendants through

1469
01:09:17,160 --> 01:09:21,400
Speaker 2: college if you can, yea, we have nine in college

1470
01:09:21,439 --> 01:09:23,920
Speaker 2: right now, full ride, not just for Basher's but however

1471
01:09:24,000 --> 01:09:26,080
Speaker 2: long you want to go to school fully paid, all

1472
01:09:26,120 --> 01:09:27,639
Speaker 2: you got to do is maintain a three point zero

1473
01:09:28,720 --> 01:09:30,320
Speaker 2: and pay it for it when you get the opportunity.

1474
01:09:30,479 --> 01:09:31,880
Speaker 2: But that was some of the things that were like

1475
01:09:32,280 --> 01:09:34,200
Speaker 2: amazing to me. Obviously I had been in the spirits,

1476
01:09:34,240 --> 01:09:37,679
Speaker 2: I've done some amazing things. And a person I knew

1477
01:09:37,720 --> 01:09:39,800
Speaker 2: that was doing the series A raise the bulk of

1478
01:09:39,880 --> 01:09:42,360
Speaker 2: the series A was like, yo, you got to meet her,

1479
01:09:42,640 --> 01:09:44,240
Speaker 2: and he was telling her you got to meet him.

1480
01:09:44,280 --> 01:09:46,160
Speaker 2: He's like a savant, like the guy that went against

1481
01:09:46,200 --> 01:09:48,880
Speaker 2: Puff kind of thing like it work with Puff. And

1482
01:09:49,040 --> 01:09:53,439
Speaker 2: so we met and you know, literally the rest is history.

1483
01:09:53,520 --> 01:09:55,280
Speaker 2: That I mean, they were underway, but that was the

1484
01:09:55,360 --> 01:09:58,400
Speaker 2: beginning when I joined. You know, we did the breakfast

1485
01:09:58,479 --> 01:10:00,240
Speaker 2: club and we did all these you know, and it

1486
01:10:00,360 --> 01:10:02,880
Speaker 2: was we broke our website several times just on that

1487
01:10:03,000 --> 01:10:05,960
Speaker 2: promo run alone. And you know, for me, I wanted

1488
01:10:06,000 --> 01:10:07,439
Speaker 2: to go do all the deals in the clubs that

1489
01:10:07,439 --> 01:10:09,200
Speaker 2: I've been doing all this, you know what I'm saying.

1490
01:10:09,240 --> 01:10:12,200
Speaker 2: But I wasn't able to do that because she wanted

1491
01:10:12,240 --> 01:10:14,360
Speaker 2: to go door to door with it. Like her whole

1492
01:10:14,439 --> 01:10:18,280
Speaker 2: approach was, let's get on menus, let's get on cocktail menus,

1493
01:10:18,320 --> 01:10:21,000
Speaker 2: let's you know, deal with the thesepoke mixologists and all that.

1494
01:10:21,080 --> 01:10:24,160
Speaker 2: And so it was just a very great learning curve

1495
01:10:24,200 --> 01:10:26,599
Speaker 2: for me because I come from the oh we need

1496
01:10:27,080 --> 01:10:28,280
Speaker 2: two thousand cases.

1497
01:10:28,000 --> 01:10:32,200
Speaker 4: We're gonna get you, and I want to create sparkles.

1498
01:10:32,320 --> 01:10:35,360
Speaker 2: Yeah, but because that's what I had done that, you know,

1499
01:10:35,479 --> 01:10:38,000
Speaker 2: to that point. But she also was like, well, no,

1500
01:10:38,280 --> 01:10:41,160
Speaker 2: like you know, everybody, you know what I'm saying, Like,

1501
01:10:41,320 --> 01:10:43,880
Speaker 2: all I need you to do is be you, like

1502
01:10:43,960 --> 01:10:47,000
Speaker 2: if you can introduce it to your people at Piro Trader,

1503
01:10:47,120 --> 01:10:50,240
Speaker 2: my guy Pier to Pierre Rodgers that owns Periro Trader,

1504
01:10:50,320 --> 01:10:53,240
Speaker 2: Perio Traders, like the eBay of cigars for like pre

1505
01:10:53,320 --> 01:10:57,000
Speaker 2: embargo nineteen fifty Cubans like just dope, shit, if you're officionado,

1506
01:10:57,120 --> 01:10:59,519
Speaker 2: you should go there and get busy. But you know,

1507
01:10:59,600 --> 01:11:01,439
Speaker 2: I was put and it was just showing up and

1508
01:11:01,600 --> 01:11:04,320
Speaker 2: like you now you're seeing people with millions of ludacris

1509
01:11:04,439 --> 01:11:05,960
Speaker 2: is posting and all of my friends, and it was

1510
01:11:06,040 --> 01:11:10,840
Speaker 2: just very natural and organic, and yeah, the rest will

1511
01:11:10,880 --> 01:11:15,200
Speaker 2: be history. I am a shareholder and my great great

1512
01:11:15,240 --> 01:11:18,760
Speaker 2: grandchildren will be all right for this amazing And I

1513
01:11:18,840 --> 01:11:21,320
Speaker 2: never got equity from anybody else I've done a lot

1514
01:11:21,360 --> 01:11:23,519
Speaker 2: of great things and wanted to start your own thing

1515
01:11:23,640 --> 01:11:26,880
Speaker 2: with certain companies once upon a time, obviously working with

1516
01:11:26,960 --> 01:11:31,040
Speaker 2: Soroccan launching Deli on Apple, Sorocos my launch. So you know,

1517
01:11:31,160 --> 01:11:33,080
Speaker 2: it's it's it's a thing where you're like, damn, a

1518
01:11:33,160 --> 01:11:36,599
Speaker 2: complete stranger. I didn't know her from nothing, she didn't

1519
01:11:36,640 --> 01:11:38,120
Speaker 2: know me from nothing. We were put together and the

1520
01:11:38,160 --> 01:11:39,360
Speaker 2: rest is literally history. Now.

1521
01:11:39,400 --> 01:11:41,880
Speaker 3: I want to thank you, man, appreciate you you. Josh

1522
01:11:41,920 --> 01:11:44,280
Speaker 3: and Gyms on us and good funny stories too, so

1523
01:11:44,640 --> 01:11:49,320
Speaker 3: entertaining stories. So what what what what you have going

1524
01:11:49,360 --> 01:11:50,760
Speaker 3: on as far as the people that you know, you

1525
01:11:50,800 --> 01:11:53,040
Speaker 3: want to make people aware of anything with the brand

1526
01:11:53,200 --> 01:11:54,400
Speaker 3: or your party or anything like that.

1527
01:11:54,600 --> 01:11:57,439
Speaker 2: Now, just follow Kenny Burns on social media and all

1528
01:11:57,520 --> 01:12:01,639
Speaker 2: social media Kenny Burns and you'll see all right, sure, yeah.

1529
01:12:01,439 --> 01:12:03,120
Speaker 5: Can we put the Curator of culture now on the

1530
01:12:03,160 --> 01:12:04,600
Speaker 5: biow You can call them whatever you want to.

1531
01:12:05,120 --> 01:12:08,519
Speaker 2: Just call me big bro when you call yeah man.

1532
01:12:08,560 --> 01:12:10,880
Speaker 5: Shout out to everybody on patreon dot com that is

1533
01:12:11,120 --> 01:12:14,800
Speaker 5: proud to pay program. That's a lisiaa Patreon dot com

1534
01:12:14,880 --> 01:12:18,160
Speaker 5: back slash Ernalisia. We have five different tiers. Shout out

1535
01:12:18,200 --> 01:12:20,760
Speaker 5: to everybody that's been joining. Every every time we do

1536
01:12:20,840 --> 01:12:22,360
Speaker 5: what episode, it feels like we get like two or

1537
01:12:22,400 --> 01:12:24,120
Speaker 5: three more people that are coming on.

1538
01:12:24,240 --> 01:12:25,360
Speaker 2: It's bonus content there.

1539
01:12:25,840 --> 01:12:29,759
Speaker 5: There's obviously some extended footage from the episode, some outtakes

1540
01:12:29,800 --> 01:12:31,960
Speaker 5: that people seem to be enjoying. So we're gonna keep

1541
01:12:31,960 --> 01:12:34,680
Speaker 5: put putting that out. We're gonna continue puting on merch out.

1542
01:12:34,760 --> 01:12:38,200
Speaker 5: That's Onelisia dot com. Uh, we have all of our

1543
01:12:38,680 --> 01:12:41,680
Speaker 5: you know, traditional shirts to assets of a liabilities that's

1544
01:12:41,840 --> 01:12:44,160
Speaker 5: for your last name. Our tour shirts are up there now,

1545
01:12:44,320 --> 01:12:46,120
Speaker 5: so feel free to keep some pointing now so we

1546
01:12:46,160 --> 01:12:48,400
Speaker 5: can keep doing things like this coming to Atlanta and

1547
01:12:48,520 --> 01:12:51,439
Speaker 5: meet some real hometown heroes that are doing some incredible things.

1548
01:12:51,880 --> 01:12:52,559
Speaker 2: Yeah for sure.

1549
01:12:52,680 --> 01:12:55,479
Speaker 3: And in our workshop in New York and live stream

1550
01:12:55,520 --> 01:12:58,960
Speaker 3: all over the world is on the seventeenth of October.

1551
01:13:00,560 --> 01:13:03,360
Speaker 3: And also, so you guys know, I'm a financial advisors,

1552
01:13:03,400 --> 01:13:05,360
Speaker 3: so you DM me all the time. So as I said,

1553
01:13:05,400 --> 01:13:06,000
Speaker 3: the best way.

1554
01:13:05,920 --> 01:13:08,840
Speaker 2: To reach me, I have my you're a lifestyle specialist, nig.

1555
01:13:10,920 --> 01:13:14,320
Speaker 3: I have my calendar on the website earr lesion dot

1556
01:13:14,400 --> 01:13:18,679
Speaker 3: com for sure. And the book tip of this week

1557
01:13:19,360 --> 01:13:22,599
Speaker 3: is The Dream Is Real by you know who.

1558
01:13:22,479 --> 01:13:28,439
Speaker 2: Wrote that book, across Legend himself. Check it out.

1559
01:13:28,680 --> 01:13:34,080
Speaker 3: Check it out on on iTunes, Right, iTunes, Amazon, Kindle,

1560
01:13:34,520 --> 01:13:37,240
Speaker 3: Kindle for sure. Support that, Yeah for sure, support that

1561
01:13:37,400 --> 01:13:40,400
Speaker 3: for sure. And yeah, thank you guys for rocking with us.

1562
01:13:40,400 --> 01:13:42,000
Speaker 3: Don't forget the merch. We'll see you next week.

1563
01:13:42,760 --> 01:13:46,920
Speaker 2: One more thing, don't stay sucker free and never let

1564
01:13:46,960 --> 01:13:50,639
Speaker 2: your expectations exceed your effort. If you follow those simple rules,

1565
01:13:51,560 --> 01:13:53,920
Speaker 2: you're gonna get what you came for. You heard them

1566
01:13:54,640 --> 01:13:55,800
Speaker 2: facts peace.

1567
01:13:56,360 --> 01:13:59,960
Speaker 5: So Being at you come from the entertainment industry, music specific,

1568
01:14:00,479 --> 01:14:03,400
Speaker 5: we had a few questions for you being that, being

1569
01:14:03,520 --> 01:14:05,880
Speaker 5: that this new flux of artists, that the space is

1570
01:14:05,960 --> 01:14:08,599
Speaker 5: so crowded, how does a new artist get introduced into

1571
01:14:08,600 --> 01:14:08,920
Speaker 5: the space.

1572
01:14:09,000 --> 01:14:11,080
Speaker 2: What's the best route for them? Yeah, you have to

1573
01:14:11,160 --> 01:14:15,839
Speaker 2: have a level of authenticity. I think that really draws

1574
01:14:15,920 --> 01:14:17,400
Speaker 2: people in. You know what I'm saying. I just think

1575
01:14:17,479 --> 01:14:23,400
Speaker 2: today the ability to make a good hook, the ability

1576
01:14:23,479 --> 01:14:26,160
Speaker 2: to carry the bars keeps you or you know, get

1577
01:14:26,280 --> 01:14:28,920
Speaker 2: you in play. But I think the authenticity will keep

1578
01:14:28,960 --> 01:14:33,080
Speaker 2: you in play. I'm not really good at speaking on

1579
01:14:33,520 --> 01:14:36,519
Speaker 2: what makes a hit. I just know what I like.

1580
01:14:36,800 --> 01:14:38,560
Speaker 2: You know what I'm saying, and if I don't believe you,

1581
01:14:39,160 --> 01:14:42,200
Speaker 2: I can't really give you that respect, you know what

1582
01:14:42,200 --> 01:14:44,680
Speaker 2: I'm saying. And I think that if that would just

1583
01:14:44,760 --> 01:14:46,439
Speaker 2: come back to the game in general, I think we

1584
01:14:46,520 --> 01:14:48,960
Speaker 2: can get rid of a lot of the bullshit because

1585
01:14:49,000 --> 01:14:51,920
Speaker 2: I mean, you know, we might say something is bullshit,

1586
01:14:51,960 --> 01:14:54,280
Speaker 2: but they selling out three thousand seaters or you know

1587
01:14:54,280 --> 01:14:59,120
Speaker 2: what I'm saying. I never thought like six' nine like

1588
01:14:59,160 --> 01:15:01,200
Speaker 2: it would be, success, Right but then if you listen

1589
01:15:01,240 --> 01:15:03,760
Speaker 2: to the grungy way that he almost had a rock

1590
01:15:03,880 --> 01:15:05,760
Speaker 2: rap kind of. VIBE i, mean you can go to

1591
01:15:05,840 --> 01:15:07,960
Speaker 2: plenty of people in history and see how and why that.

1592
01:15:08,080 --> 01:15:10,600
Speaker 2: Works so BUT i just think, authenticity, man you, KNOW

1593
01:15:10,680 --> 01:15:14,599
Speaker 2: i think that the fads come and, go and if

1594
01:15:14,640 --> 01:15:16,439
Speaker 2: you want to be around for a long, time the

1595
01:15:16,560 --> 01:15:19,080
Speaker 2: authenticity pieces what keeps.

1596
01:15:19,120 --> 01:15:20,960
Speaker 5: You, YEAH i feel like somebody new, artists they don't

1597
01:15:21,080 --> 01:15:23,880
Speaker 5: have longevity in their. MIND i feel like the day they're, thinking,

1598
01:15:24,000 --> 01:15:26,200
Speaker 5: like how can we get high now and make as

1599
01:15:26,280 --> 01:15:27,040
Speaker 5: much as we can right?

1600
01:15:27,080 --> 01:15:28,720
Speaker 2: Now and who cares what? Happens and, YEAH i think

1601
01:15:28,720 --> 01:15:32,000
Speaker 2: they think about how CAN i get? High that, Too,

1602
01:15:32,400 --> 01:15:34,200
Speaker 2: LIKE i, Mean i'm, serious AND i just think, that you,

1603
01:15:34,280 --> 01:15:35,920
Speaker 2: know Because i'm LIKE i asked my, SON i have

1604
01:15:36,000 --> 01:15:37,519
Speaker 2: a fifteen or eighteen year. Old i'm just, like do

1605
01:15:37,600 --> 01:15:39,320
Speaker 2: they really think they really do the drugs like? That

1606
01:15:39,439 --> 01:15:41,120
Speaker 2: or you think they just rap about the, shit BECAUSE

1607
01:15:41,439 --> 01:15:43,120
Speaker 2: i don't even know how you're. Functioning you know What i'm.

1608
01:15:43,120 --> 01:15:46,000
Speaker 2: Saying you're talking about you know when When wayne And

1609
01:15:46,600 --> 01:15:48,680
Speaker 2: ross was having seizes and shit, like it was the,

1610
01:15:48,800 --> 01:15:50,719
Speaker 2: lean it was the fucking you know What i'm. Saying,

1611
01:15:50,800 --> 01:15:53,160
Speaker 2: like so you're, thinking like what how high do you

1612
01:15:53,240 --> 01:15:55,240
Speaker 2: want to be like and how how long do you

1613
01:15:55,360 --> 01:15:57,760
Speaker 2: think you will? Last or what are you trying to escape? From? Well,

1614
01:15:57,800 --> 01:15:59,519
Speaker 2: NO i MEAN i get why people want to, escape

1615
01:15:59,640 --> 01:16:01,880
Speaker 2: but you know What i'm, SAYING i JUST i don't

1616
01:16:01,920 --> 01:16:04,760
Speaker 2: think that you will live long enough to really reap

1617
01:16:04,840 --> 01:16:07,960
Speaker 2: the fruits if you continue to like do that to your.

1618
01:16:08,000 --> 01:16:10,520
Speaker 2: Body you know What i'm, Saying it's like physically. Impossible

1619
01:16:10,560 --> 01:16:13,280
Speaker 2: but where we're at now with music is.

1620
01:16:13,640 --> 01:16:17,080
Speaker 3: Content as far as content social media, presence is that

1621
01:16:17,200 --> 01:16:21,800
Speaker 3: more important than actual talent or what's your personal opinion on,

1622
01:16:21,840 --> 01:16:22,720
Speaker 3: that because to, ME i think it.

1623
01:16:22,800 --> 01:16:24,840
Speaker 2: IS i think the communitation is better than you got a?

1624
01:16:24,880 --> 01:16:27,840
Speaker 2: Point you got a. POINT i, mean you, know If i'm,

1625
01:16:27,960 --> 01:16:30,920
Speaker 2: judging you know What i'm, Saying, no, right BECAUSE i

1626
01:16:31,120 --> 01:16:33,679
Speaker 2: want to see something THAT i you, know will see

1627
01:16:33,880 --> 01:16:35,599
Speaker 2: ten twenty years from. THERE i, mean that's just HOW

1628
01:16:35,640 --> 01:16:37,080
Speaker 2: i came in a. Business BUT i came into a

1629
01:16:37,120 --> 01:16:39,479
Speaker 2: business with artists. DEVELOPMENT i came into a business with

1630
01:16:39,680 --> 01:16:41,680
Speaker 2: actually handlers that gave a, fuck you know What i'm,

1631
01:16:41,680 --> 01:16:46,240
Speaker 2: saying and had the respect of the artists so that

1632
01:16:46,320 --> 01:16:48,360
Speaker 2: they can get what they needed out of them and you,

1633
01:16:48,439 --> 01:16:50,840
Speaker 2: know kind of keep them from there killing themselves and

1634
01:16:51,240 --> 01:16:52,360
Speaker 2: going you know WHAT i. Mean BUT i think that

1635
01:16:52,520 --> 01:16:54,600
Speaker 2: WHAT i was saying earlier about this being to show me,

1636
01:16:55,280 --> 01:16:57,880
Speaker 2: culture to show me. Generation you're, right that shit. Works

1637
01:16:57,920 --> 01:17:00,120
Speaker 2: it's like if you bug out and do all all

1638
01:17:00,120 --> 01:17:02,120
Speaker 2: the dumb, shit they want to like your, ship and

1639
01:17:02,160 --> 01:17:03,720
Speaker 2: you're doing it for their. LIKES i mean we've seen

1640
01:17:04,800 --> 01:17:06,240
Speaker 2: you know What i'm, Saying but they do anything for,

1641
01:17:06,600 --> 01:17:09,080
Speaker 2: likes and that's the culture we live, in you know

1642
01:17:09,120 --> 01:17:11,519
Speaker 2: What i'm. Saying but like, again if people paying their

1643
01:17:11,560 --> 01:17:14,360
Speaker 2: money and they singing your, songs there's some. Connection SO

1644
01:17:14,600 --> 01:17:16,519
Speaker 2: i mean it's really a you, know catch twenty.

1645
01:17:16,560 --> 01:17:20,040
Speaker 4: Two what about any advice for aspiring managers or?

1646
01:17:20,040 --> 01:17:26,720
Speaker 2: Execs you have to you, know pick your, poison, RIGHT

1647
01:17:27,720 --> 01:17:30,280
Speaker 2: i think all artists are subject to lose their motherfucking.

1648
01:17:30,320 --> 01:17:32,000
Speaker 2: MIND i think it's just part of THE dna of

1649
01:17:32,160 --> 01:17:36,680
Speaker 2: artistry and creatives as a. WHOLE i would just, say

1650
01:17:36,760 --> 01:17:41,400
Speaker 2: pick your poison and be wholeheartedly passionate about the artists

1651
01:17:41,400 --> 01:17:43,360
Speaker 2: and what they have to, offer because it just works

1652
01:17:43,439 --> 01:17:45,560
Speaker 2: better when you, really, really truly. Believe if it's a

1653
01:17:45,680 --> 01:17:48,040
Speaker 2: check you know What i'm, saying it runs its. Course

1654
01:17:48,160 --> 01:17:50,519
Speaker 2: if it's because it's your cousin and you really don't

1655
01:17:50,800 --> 01:17:53,120
Speaker 2: want what you're gonna help, OUT i, mean you, know

1656
01:17:53,240 --> 01:17:55,320
Speaker 2: do it for the passion or don't do it at.

1657
01:17:55,360 --> 01:17:56,439
Speaker 2: All and that goes for artists.

1658
01:17:56,479 --> 01:17:59,360
Speaker 5: Too what do you think about the role of Exect

1659
01:17:59,360 --> 01:18:02,080
Speaker 5: it's going forward with so many, artists you, know that

1660
01:18:02,280 --> 01:18:05,400
Speaker 5: message of being independent right when they start taking control

1661
01:18:05,400 --> 01:18:07,800
Speaker 5: of their own. Careers how do you see the role

1662
01:18:07,880 --> 01:18:10,960
Speaker 5: of you, know people who do artists, development you, see.

1663
01:18:11,640 --> 01:18:14,639
Speaker 2: Have a valuable opinion from the, jump you know What i'm.

1664
01:18:14,680 --> 01:18:17,439
Speaker 2: Saying you, know anyone's gonna get over on you if

1665
01:18:17,439 --> 01:18:18,599
Speaker 2: you let, them you know What i'm. Saying but if

1666
01:18:18,640 --> 01:18:22,920
Speaker 2: you have a, value valuable opinion and you add value that,

1667
01:18:23,080 --> 01:18:25,880
Speaker 2: way you kind of put yourself in the middle of some,

1668
01:18:26,080 --> 01:18:28,960
Speaker 2: things you know What i'm. Saying and when when artists

1669
01:18:29,040 --> 01:18:31,600
Speaker 2: try to go run off and act crazy and be

1670
01:18:31,760 --> 01:18:34,320
Speaker 2: disloyal and try different, things because they all gonna want

1671
01:18:34,320 --> 01:18:36,280
Speaker 2: to try different, Things it's gonna be things at the

1672
01:18:36,360 --> 01:18:39,120
Speaker 2: beginning that are just so about what y'all got going.

1673
01:18:39,160 --> 01:18:40,680
Speaker 2: On and then when you get, older this guy over

1674
01:18:40,760 --> 01:18:42,880
Speaker 2: here might have a better. Connect it might be able

1675
01:18:42,880 --> 01:18:45,720
Speaker 2: to get me the close in this. Center you're gonna you,

1676
01:18:45,800 --> 01:18:48,040
Speaker 2: know run into all. That but you just gotta be

1677
01:18:48,200 --> 01:18:51,560
Speaker 2: firmly planted in the middle of what's going on to

1678
01:18:51,640 --> 01:18:54,400
Speaker 2: keep yourself in. Play and, honestly LIKE i, said add

1679
01:18:54,520 --> 01:18:57,439
Speaker 2: value from the, jump like add something valuable that even

1680
01:18:57,520 --> 01:18:59,400
Speaker 2: the artist. Knows because as much as they want to

1681
01:18:59,479 --> 01:19:03,280
Speaker 2: lose their minds act like stuff didn't, happen it. Happened

1682
01:19:03,479 --> 01:19:06,400
Speaker 2: they'll remember. It they. Will it'll come a point they're

1683
01:19:06,400 --> 01:19:11,080
Speaker 2: like what they, get you, Know i'm talking about as.

1684
01:19:11,120 --> 01:19:15,840
Speaker 6: Dope an illegal alien From guatemala charged with raping a

1685
01:19:15,960 --> 01:19:19,439
Speaker 6: child In. Massachusetts AN ms thirteen gang member From Al

1686
01:19:19,520 --> 01:19:24,360
Speaker 6: salvador accused of murdering A texas man Of venezuelan charged

1687
01:19:24,360 --> 01:19:28,200
Speaker 6: with filming and selling child pornography In. Michigan these are

1688
01:19:28,320 --> 01:19:31,800
Speaker 6: just some of the heinous migrant criminals caught because Of

1689
01:19:31,880 --> 01:19:35,559
Speaker 6: President DONALD. J trump's. Leadership I'm Christy, noman The United

1690
01:19:35,600 --> 01:19:40,320
Speaker 6: States secretary Of Homeland. Security Under President, trump attempted illegal

1691
01:19:40,400 --> 01:19:43,960
Speaker 6: border crossings are at the lowest levels ever, recorded and

1692
01:19:44,080 --> 01:19:47,400
Speaker 6: over one hundred thousand illegal aliens have been. Arrested if

1693
01:19:47,479 --> 01:19:51,120
Speaker 6: you are here, illegally your next you will be fined

1694
01:19:51,200 --> 01:19:55,240
Speaker 6: nearly one thousand dollars a, day, imprisoned and. Deported you

1695
01:19:55,360 --> 01:19:58,839
Speaker 6: will never. Return but if you register using OUR cbp

1696
01:19:59,080 --> 01:20:02,160
Speaker 6: home app and leave, now you could be allowed to return.

1697
01:20:02,280 --> 01:20:07,360
Speaker 6: Legally do what's. Right leave. Now Under President, Trump america's,

1698
01:20:07,400 --> 01:20:09,840
Speaker 6: laws border and families will be.

1699
01:20:09,960 --> 01:20:12,599
Speaker 2: Protected sponsored by The United States department Of Homeland. Security