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Speaker 1: Hey, everybody, Welcome to the Saturday Select episode. I am Chuck,

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Speaker 1: your curator for this weekend. You know how perfume works? Well,

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Speaker 1: if you have less than an hour, we can explain

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Speaker 1: it to you. This one goes back to February. How

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Speaker 1: perfume works right here, right now. Welcome to stuff you

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Speaker 1: should know, a production of I Heart Radio. Hey, and

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Speaker 1: welcome to the podcast. I'm Josh Clark with Charles W

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Speaker 1: Chuck Bryant, and Jerry Jaers. That'd be great if that

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Speaker 1: was her name, Jerry Jerry Jaars like Tony, Tony, Tony.

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Speaker 1: My friend used to call them Tony, Tony, Tony. Why

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Speaker 1: is the spelling? Okay? But I thought the last one

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Speaker 1: was an E with a little accent. Well that was Tony,

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Speaker 1: but he didn't say tony accent. Well, but the point

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Speaker 1: is it's E, I, Y are the three letters when

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Speaker 1: Jerry Prester Court, did you think we were gonna be

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Speaker 1: talking about Tony Tony Tony. I never know what the

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Speaker 1: heck we're going to talk about. For the first thirty seconds,

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Speaker 1: I would not have predicted that one. I was gonna

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Speaker 1: tell the story, but I'm not going to. Now, what's

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Speaker 1: the cent You're wearing is Oh did didn't chuck musk?

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Speaker 1: It's called chusk in French that means water of chuck musk. Gross. Yeah,

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Speaker 1: I'm wearing drecarn no air. Are you really? No? Do

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Speaker 1: you think you'd be able to smell it? Well? Yeah, sure,

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Speaker 1: I never know. I don't want to. Like, I'm very

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Speaker 1: sensitive to making fun of people and what they choose

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Speaker 1: to do. You know, I'm not making fun of anybody. No,

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Speaker 1: but I didn't want to say you're wearing cologne. You

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Speaker 1: were wearing drekar noir. Gross. I used to love drecarno

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Speaker 1: war back when I was in like seventh eighth grade.

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Speaker 1: I believe it, man alive. Those are the cologne days.

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Speaker 1: I looked it up and I was like, what does

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Speaker 1: drecarno R mean? No? Are black? Right? Um? What is

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Speaker 1: dr car? Apparently your car or duck car is a

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Speaker 1: name for a Viking ship. Nice, So drek car has

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Speaker 1: kind of come into um French colloquially as like a

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Speaker 1: big ship or a yacht. So I think drekarn no air.

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Speaker 1: Here's the fact of the podcast sad like, uh means

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Speaker 1: black yacht. Nice. That means you are very fine because

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Speaker 1: all you see is white yachts. You ever seen a

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Speaker 1: black yacht? Nope, that would be pretty slick. Yeah, it'd

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Speaker 1: be very hot. That's why they don't paint yachts black.

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Speaker 1: I would imagine. Oh yeah, I guess so, because he

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Speaker 1: sat up in the sun all day. Um, so I

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Speaker 1: wore Benetton colors. I never wore that one. And um,

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Speaker 1: that smell today is still very evocative. Because I have

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Speaker 1: the bottle, I don't know if I still had it.

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Speaker 1: I had it? What? Yeah, I key stred it in nine.

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Speaker 1: Every once in a while, when you feel in nostalgic,

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Speaker 1: you just shed it. No, I can't find it. I

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Speaker 1: just oh, where is I thought you were saying you

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Speaker 1: still had the bottle. I key stred it and I

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Speaker 1: can't find Um. No, I had it for a long

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Speaker 1: the longest time. I don't think I still have it though. Um.

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Speaker 1: And as we'll see, cologne can go bad. But this

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Speaker 1: was in a dark drawer and it seemed to smell

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Speaker 1: the same to me. Yeah, that sounded like a perfume

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Speaker 1: industry propaganda. Oh to keep you that it. No matter

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Speaker 1: what usual to protect it, it's still going to go bad.

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Speaker 1: Into It's like these vicadin are no good anymore exactly.

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Speaker 1: Don't believe that for a second. No, but definitely don't

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Speaker 1: just assume that they've downgraded in potency and take like four. Right,

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Speaker 1: although I do think I do think cologne and perfume

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Speaker 1: could definitely go bad if not cared for correctly. Right,

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Speaker 1: But if you care for it correctly, yeah, yeah, yeah,

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Speaker 1: we should probably just go ahead and say, if you

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Speaker 1: keep it out of the sunlight, yeah, keep the artificial

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Speaker 1: light to a minimum, keep it in its original bottle.

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Speaker 1: Uh yeah, um, supposedly it stays good for two years. Yeah, yeah,

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Speaker 1: that's what happened. I thinks as long as you don't

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Speaker 1: expose it to the outside air, right, keeping it in

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Speaker 1: a sort of Joe bottle and the sunlight's not saying

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Speaker 1: they're breaking its molecular chains, it's it's gonna be fine

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Speaker 1: and stable. Yeah. I mean I had literally had proofum

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Speaker 1: cologne and Vikadin. I'm happy to come out on the

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Speaker 1: record about that's great man, all right, this is a

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Speaker 1: good article. I thought, Well, a nice choice. Yeah, I

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Speaker 1: I agree. I think perfume is surprisingly interesting. It's one

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Speaker 1: of those things where you just take for granted or

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Speaker 1: you think like, oh, that's just for the fashionista glitteratti

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Speaker 1: types or you know Madison Avenue folks kind of thing.

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Speaker 1: And then you dig into it and you're like, no,

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Speaker 1: it's pretty cool perfumes for everyone. Even if you don't

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Speaker 1: wear it, it's still interesting to know about, like, for example,

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Speaker 1: the history. Do you read much of the history? Yeah,

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Speaker 1: it's aw, um, you sent me some pretty cool stuff

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Speaker 1: that um. And this isn't necessarily perfume, but I guess

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Speaker 1: perfume is really anything that smells. Yes, you know, it

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Speaker 1: doesn't have to smell great. Yeah, we're we're generally talking

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Speaker 1: about perfume meaning like a product that you go by

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Speaker 1: too and to change or enhance your scent. Right, yeah.

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Speaker 1: That but if you look around, like everything is perfumed

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Speaker 1: unless it's specifically marketed as unscented or non perfumed. Yeah,

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Speaker 1: but just about everything else has some sort of perfuming

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Speaker 1: to it. Yeah, but it's got it has to be

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Speaker 1: a substance. That's what is the distinction between like a

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Speaker 1: perfume and an odor. Yeah, yeah, Like I guess the

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Speaker 1: odor actually comes off and say the plant. The perfume

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Speaker 1: is when you go to that plant and squeeze the

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Speaker 1: odor out of it, put in a bottle, put it

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Speaker 1: on your skin. Yeah, well you don't even to put

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Speaker 1: it in a bottle. Yeah, I guess not. You rub

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Speaker 1: those leaves all over you. Um. But like I said,

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Speaker 1: back in the day, ancient priest, do you sent me

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Speaker 1: these things? That they burned incense initially to cover up

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Speaker 1: stinky dead animal carcasses that they were sacrificing, Which makes

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Speaker 1: sense that the Latin uh translation is through the smoke.

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Speaker 1: Perfume means yeah, like you can smell it through the

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Speaker 1: smoke of I guess he's burning dead animals, or through

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Speaker 1: the smoke you feel a lot better about sacrificing animals

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Speaker 1: because you can't smell the death. Yeah. Uh. The ancient

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Speaker 1: Egyptians very quickly, so, like originally these were priests using

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Speaker 1: refume to cover up animal sacrifices, the ancient Egyptians said,

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Speaker 1: we got a better idea. Let's use the glands from

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Speaker 1: those animals to scent ourselves for loving. Well, yeah, let's

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Speaker 1: put it on our stinky parts. Yeah. Originally it was

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Speaker 1: the animal sacrifice, and it went very quickly into sexuality

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Speaker 1: and ever since then, the purpose of perfume has remained

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Speaker 1: virtually unchanged. It is to um stimulate sexuality in some

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Speaker 1: form or fashion. Yeah, especially men wearing cologne. Yeah, and

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Speaker 1: what we'll get to some of those reasons in a bit.

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Speaker 1: But um, that's a good primer. I never really thought

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Speaker 1: about that. But I guess you're right. You're wearing it

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Speaker 1: um to smell more attractive, even in a on the

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Speaker 1: friendship tip. Sure doesn't necessarily have to be sexual. I

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Speaker 1: don't think. Well, it depends because some of the early

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Speaker 1: um ingredients that stuck around until in some cases of

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Speaker 1: the nine nineties and are still being used in other

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Speaker 1: cases are from basically the sex glands the scent glands

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Speaker 1: of animals. Yeah, And this article points out it's like

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Speaker 1: it's funny to think about the first person who saw

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Speaker 1: a skunk and said, you know what I'm gonna I'm

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Speaker 1: gonna get all up in that anal gland and rub

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Speaker 1: some of that on me. Or the musk deer. The

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Speaker 1: musk deer you get some of that. The beaver um

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Speaker 1: produces cat storium, the civic cat, which is a Himalayan cat. Well,

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Speaker 1: that's that's the skunk. There's like a dozen animals they

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Speaker 1: classify as civic cats. And then ambergriss yeah, or ambergrie

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Speaker 1: I don't. I can't remember which way to pronounce it.

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Speaker 1: Let's just say it's both are acceptable. We'll agree to disagree.

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Speaker 1: Amber Gree, I can't remember anyway. That's it's the whale stuff. Yes,

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Speaker 1: So supposedly everybody said, well, it's whale vomit when a

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Speaker 1: whale eats a squid and it's beak gets end of

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Speaker 1: in its stomach and it needs to dislodge it. Yeah,

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Speaker 1: squid beak Okay, I thought I think that. Yeah, Oh,

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Speaker 1: it's a beak. It's probably the most disturbing part on

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Speaker 1: any animal on the planet. The fact that a squid

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Speaker 1: has a hard beak just like a bird is disturbing.

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Speaker 1: It just keeps me up at night because the squid

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Speaker 1: is like gelatinous and flimsy. It's not supposed to have

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Speaker 1: a hard beak that can break bone. Well, I think

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Speaker 1: it is supposed to. That's wrong to me. Uh So,

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Speaker 1: if a whale has that beacon its stomach after eating

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Speaker 1: a squid, it needs to get rid of it. So

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Speaker 1: the common wisdom was that it puked up this stuff.

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Speaker 1: And that's what Ambergriss is. Yeah, this is the sperm

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Speaker 1: whale specifically, right, Yeah, but but in this ambergriss is

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Speaker 1: like this, Well it's just like vile and puke and

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Speaker 1: that kind of thing, But it floats on the on

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Speaker 1: the surface of the ocean and photo deg raids and

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Speaker 1: hardens and turns into this waxy substance that's actually flammable,

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Speaker 1: that can have its own scent, that has long been

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Speaker 1: and instill in some cases used as a major ingredient

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Speaker 1: in perfume. Right, yeah, I think it's supposed to, uh

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Speaker 1: make perfume stick to your body more right, It's affixative,

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Speaker 1: is what it's called. Um. The weird thing is is

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Speaker 1: there recently finding out that it's possible that ambergriss it

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Speaker 1: comes out of the bottom end of the whale, the

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Speaker 1: mouth they poop it out. It's basically whale diarrhea that

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Speaker 1: you're using in your perfume. So consider this. Depending on

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Speaker 1: the perfume and the fixatives that uses, you could be

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Speaker 1: using anal glands from a beaver and diarrhea from a

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Speaker 1: whale in order to make yourself smell sexy. Yeah. What's insane, chuck,

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Speaker 1: is that it actually works. Uh well, sure, that's debatable

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Speaker 1: depending on who you are. I guess right. I hate

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Speaker 1: the smell of perfume, all perfumes. There's not a single

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Speaker 1: perfume sent even a component of a perfume that you find.

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Speaker 1: I don't like perfume. Scented perfume for women specifically, is

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Speaker 1: what I'm talking about. As far as working sexually, um

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Speaker 1: and I and no, it doesn't. I don't even mean

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Speaker 1: like sexually necessarily that like you're worked up, getting a

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Speaker 1: little hot under the collar, even just relaxing, not pleasing

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Speaker 1: to me at all. Really, Nope, don't like it? Are you? Do? You?

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Speaker 1: Do you like sense of anything? I mean, like Emily

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Speaker 1: makes all sorts of soaps and stuff. Do you like

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Speaker 1: any of those? Sense? Those are all natural? That's the difference.

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Speaker 1: Most every perfumed product is synthetic. It's on the market.

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Speaker 1: It depends, for sure. The cheaper ones definitely are, but

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Speaker 1: not all of them are most of them, I mean,

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Speaker 1: there's still plenty of that use like ambergris what's more

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Speaker 1: natural than whale diarrhea? Well, that's true, you know, uh

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Speaker 1: not here in the US, so we should point out

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Speaker 1: is illegal to use that perfumes in the US of A.

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Speaker 1: But the Europe yes, But the European perfume houses still do.

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Speaker 1: But no I'm very specifically averse to most sense because

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Speaker 1: we don't use uh chemical products as much as possible,

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Speaker 1: So like I don't use scented sprays, scented deodorants like

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Speaker 1: fabrize to me, is like the most disgusting thing you

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Speaker 1: can do to your home, fabric softener, sheets, UH laundry

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Speaker 1: detergent like nothing nothing with with sense. I hate it.

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Speaker 1: There's nothing to me worse than like going to a

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Speaker 1: hotel and smelling scented sheets that have clearly been washed

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Speaker 1: with some kind of perfume E detergent. What if it

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Speaker 1: smells like something pleasant though, I mean like there's nothing

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Speaker 1: like I understand what No, they're all supposed to be pleasant,

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Speaker 1: Like this smells like lavender, and none of it does

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Speaker 1: to you. It's just like this is synthetic, so it

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Speaker 1: feels bad to me. It smells bad. Yeah, I got

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Speaker 1: to um the the idea you just rattle off a

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Speaker 1: bunch of like um uses for perfume beyond actual perfume,

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Speaker 1: and that that's actually kind of an old concept. Um

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Speaker 1: the what's long been considered the seat of Europe's perfume

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Speaker 1: industry is a gross I think g R E S

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Speaker 1: S E in the south of France, and it's got

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Speaker 1: this unusual microclimate to where all of these wonderful plants

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Speaker 1: um like jasmine and orange blossoms and lavender and all

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Speaker 1: this stuff can grow. And the locals figured out number

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Speaker 1: one that they needed to grow the stuff, but also

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Speaker 1: to extract it in different ways. You can extract the

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Speaker 1: essential oils, you can extract absolute you can extract concretes.

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Speaker 1: But what you're doing is this extracting these odorant molecules

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Speaker 1: from plants and using it to perfume. But what they

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Speaker 1: were originally using it to perfume. And I think like

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Speaker 1: the fourteenth or thirteenth century where leather gloves. So remember

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Speaker 1: Catherine de Medici, she's been coming up a lot, a

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Speaker 1: lot um. She was given some scented gloves by the

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Speaker 1: tanners of Gross, France, which was originally there. That was

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Speaker 1: their gig, was making leather goods. But they stunk like death.

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Speaker 1: So just like those ancient priests, the people of Gross

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Speaker 1: said we need to perfume these. They came up and

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Speaker 1: started this whole trend of perfumed leather gloves by sending

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Speaker 1: a complimentary pair to Katherine de Medici, who loved them.

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Speaker 1: And then all of a sudden, bam, Gross is not

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Speaker 1: only making these awesome leather goods, it becomes the perfume

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Speaker 1: capital of the world and stays that way for a

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Speaker 1: very long time because she essentially was the first celebrity

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Speaker 1: sponsor of a product, and she was in the copies

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Speaker 1: of the local rag saying I love the smell of

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Speaker 1: my lavender leathers exactly. Uh, that's pretty cool story. Yeah,

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Speaker 1: and so that was the heart of it all. Then. Yeah,

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Speaker 1: and Gross still makes not nearly as much as they

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Speaker 1: used to, but they still produced tons of control oils

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Speaker 1: every year of all these wonderful plants. Nice. Yeah, see,

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Speaker 1: I'm done with the essential oils. That's different, right, But

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Speaker 1: that stuff is frequently used in perfumes. I mean, they

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Speaker 1: might not be using it in like you're you know,

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Speaker 1: tied or anything like that. That's probably a synthetic scent.

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Speaker 1: Not probably, it's absolutely a synthetic. But there are still

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Speaker 1: plenty of perfumes that do use essential oils in there

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Speaker 1: as as smell molecules. Well, the reason people they don't

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Speaker 1: is because it's expensive. Um. All right, So let's talk

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Speaker 1: a little bit about what perfume as the stinky stuff

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Speaker 1: that you use an atomizer if you're fancy to spray

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Speaker 1: on your body to smell sexy um, And a little

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Speaker 1: bit about smell in general. I guess the liquid perfume

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Speaker 1: that we're talking about is basically just a concoction of

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Speaker 1: alcohol and water and these smell molecules. Um that basically

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Speaker 1: what you're smelling is evaporation into the air and um.

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Speaker 1: They do point out the article not everything you know,

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Speaker 1: it's light up to float, but not everything that's light

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Speaker 1: enough to float has that has a smell. Um And

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Speaker 1: what do they point out? Carbon monoxide is the common danger. Right,

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Speaker 1: you can't smell it, you might be dying. That's why

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Speaker 1: you have the detectors in your home. Yeah, if all

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Speaker 1: of a sudden you can't think, right, Yeah, and there's

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Speaker 1: no other reason why, it's probably carbon oxide leak in

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Speaker 1: your house. There's no old lacutting around used to check

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Speaker 1: the battery on your carbon monoxide detector. So them not

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Speaker 1: only do some molecules not have a scent, they're just

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Speaker 1: not odorance. Some odorance aren't smelled by all people, Like

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Speaker 1: apparently sandalwood natural sandal would is the most commonly uncensed odorant. Yeah,

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Speaker 1: the natural original the o G right. Yeah, so even

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Speaker 1: even if you are making a perfume or something like that,

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Speaker 1: you may be making something that can't be smelled by

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Speaker 1: a significant portion of the population, which is a challenge

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Speaker 1: in making perfume and the whole cilantro thing up the

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Speaker 1: posted a link to a story about that. I know

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Speaker 1: we've talked about it before. It's like ten percent of

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Speaker 1: the population as a genetic marker that thinks it tastes

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Speaker 1: or taste and smells soapy. Yeah, And this article points

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Speaker 1: out that what's going on is not that there's some

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Speaker 1: alteration of the smell or taste of cilantro, but that

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Speaker 1: there's a note to it missing. So that's incomplete what

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Speaker 1: people are sensing, and therefore they find it gross. But

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Speaker 1: I saw another study that showed that of odorant receptors

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Speaker 1: are different from person to person. Take any two people,

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Speaker 1: of their odorant receptors are going to be just wildly different. Yeah.

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Speaker 1: So it is a real challenge to make perfume that

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Speaker 1: is pleasing to enough people. And as a result, some

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Speaker 1: people have gone the opposite way and they're just making

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Speaker 1: exactly what they think is super cool and if you

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Speaker 1: like it, awesome. If it smells good, great, if not, whatever.

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Speaker 1: But that's kind of counter to the main mode of

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Speaker 1: thinking in the perfume industry, which is based audience as

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Speaker 1: the best exactly because more people are gonna buy and

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Speaker 1: you're gonna make more money, and if it's a really

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Speaker 1: good one, it'll be a classic that people do develop

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Speaker 1: like a brand loyalty too, and buy again and again

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Speaker 1: and again year after year. Number five. Yeah, which classic

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Speaker 1: perfume it is? And it was the first perfume to

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Speaker 1: use synthetic ingredients. Did you know that? I did not,

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Speaker 1: And apparently it was not a hit right out of

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Speaker 1: the gate. It was created in the twenties um for Chanelle,

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Speaker 1: but it wasn't until Marilyn Monroe, in an interview in

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Speaker 1: the mid fifties, said that all she wears to better

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Speaker 1: two drops of Chanelle number five, that all of a

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Speaker 1: sudden it was like, sure, forever, the forever perfume. So

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Speaker 1: every guy bought it for his wife. I get, yeah,

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Speaker 1: because it would make him think of Marilyn Monroe. But

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Speaker 1: it's just stayed that way ever since, even even though

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Speaker 1: the Marilyn Monroe story has been kind of lost mostly

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Speaker 1: to popular culture, there's a documentary on co Oceanelle I

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Speaker 1: haven't seen yet. Supposed to be good. Oh yeah, yeah,

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Speaker 1: I have to check it out. Um. So, perfume oil

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Speaker 1: specifically is a super you know, this is what we're

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Speaker 1: talking about, being like steamed or pressed out of like

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Speaker 1: a fruit or a plant or something. It's super concentrated,

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Speaker 1: so it's only it's going to be an alcohol and

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Speaker 1: two percent water. So that's the solvent. Yeah, and then

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Speaker 1: you take the solvent and the amount of solvent that's

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Speaker 1: combined with perfume oil, you have different types of perfume. Yeah, exactly,

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Speaker 1: so parfume and you know it'll say this on the

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Speaker 1: bottle if you if you go to if you've ever

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Speaker 1: read the back of a perfume bottle um, which I haven't,

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Speaker 1: but parfume P A r f U M is at

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Speaker 1: least perfume oil. Uh. Oh departfume. Oh de toilette or

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Speaker 1: toilet water is ten percent and oh de cologne is

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Speaker 1: um X body spray. It's light. It's very light. Yeah, back,

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Speaker 1: unless you're talking about like just a straight up cologne.

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Speaker 1: Can also mean a man scent, which is sometimes way

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Speaker 1: more than five percent. Yeah, I think I've said this before.

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Speaker 1: When I lived in you my Arizona UM post college,

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Speaker 1: there was a lot of dudes wearing cologne, and I

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Speaker 1: was like, you guys are still wearing cologne. Huh. Like yeah, man,

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Speaker 1: you don't work cologne. I was like, nope, where's your curve? Yeah?

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Speaker 1: And um, yeah, it was it was. It was a

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Speaker 1: very strange thing to me because I'm just I don't know,

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Speaker 1: I don't see a lot of guys that work cologne anymore. Oh,

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Speaker 1: it's definitely falling away again. Maybe I'm in the traveling

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Speaker 1: in the wrong circles. Well, in America, it was. It

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Speaker 1: was cool at first and then it kind of fell

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Speaker 1: away and then um, thanks to Marilyn Monroe and Chanelle,

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Speaker 1: it kind of came back big time. Um, and then

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Speaker 1: it kind of peaked I think in the nineties for

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Speaker 1: men especially UM, but it's still going strong, like one

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Speaker 1: uh one armani geo d ARMANI. I think I can't

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Speaker 1: remember what it's called. Um. It made like several hundred

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Speaker 1: million dollars in you know, two thousand six. Is that

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Speaker 1: one of the unisex ones? Nobody's from men? Okay, yeah, yeah,

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Speaker 1: if I always thought that whole new uh well, it

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Speaker 1: seems new. The unisex cologne always thought it was interesting

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Speaker 1: well to asign something for both men and women. Right,

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Speaker 1: that's a throwback. Actually, Um, originally there were no gender

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Speaker 1: differences among any perfumes, especially in France. UM. And the

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Speaker 1: French men like to smell like lilac as well, right,

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Speaker 1: and that you know nothing wrong with that. The idea

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Speaker 1: that lilac is a feminine scent is new in social

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Speaker 1: construct you know. Um. Or the idea that cedar is

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Speaker 1: a manly scent. That's a new and social construct too,

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00:21:55,440 --> 00:21:58,360
Speaker 1: and very American as well. Sure. So when it comes

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Speaker 1: to categorizing, like we're just talking about, there are terms

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Speaker 1: that they are used in the biz. But um, it's

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Speaker 1: not like there's any rule about it. It's just basically

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Speaker 1: how people have grown to talk about perfume there in

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Speaker 1: the business of perfume. But generally there are these categorizations. Uh,

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Speaker 1: floral it's a no brainer. Fruity that's a no brainer.

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Speaker 1: Green that might be grassy or leafy. I like stuff

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Speaker 1: like that. Um, like the olive oils that tastes like grass.

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Speaker 1: You ever had those? Yeah, man, those are good? Or

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Speaker 1: wheat grass shot that is not good. Oh, I love it.

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Speaker 1: You don't like it? O, Man, I love it. It's

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Speaker 1: like drinking down some grass clippings. I think I would

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Speaker 1: rather drink grass clippings than wheat grass. Well, it is

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Speaker 1: crass clippings actually, like fescue or something. Sure, we'll take

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Speaker 1: a fescue shot. Then herbaceous like herbs, woody like wood,

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Speaker 1: amber tree resin. I thought that was interesting. Every time

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Speaker 1: I want to say uh and uh, animal like I

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Speaker 1: want to say animaniac for some reason, bodily smells that's gross. Well,

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00:23:09,280 --> 00:23:13,480
Speaker 1: that's like from that's musk. Yeah, it's a bodily smell. Well,

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00:23:13,520 --> 00:23:15,680
Speaker 1: but then there's musk as its own category too, because

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Speaker 1: it's just so singular, right, But I mean, like, um,

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Speaker 1: there's also supposedly also I guess either I don't know

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Speaker 1: if it's a subtype of musk or animalk or whatever.

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Speaker 1: But fecal is another thing too. Calvin Klein's obsession is

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Speaker 1: among the perfume industry, well known as a very famous

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00:23:37,280 --> 00:23:44,000
Speaker 1: fecally perfume. Yeah, yeah, which one obsession obsession? Yeah, like

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Speaker 1: a hugely selling, very popular perfume being worn by people.

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Speaker 1: If you walk past someone in the perfume industry. They're

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Speaker 1: gonna be like, there's some real fecal notes to that one. Well,

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Speaker 1: they said in this the top notes, they say, sometimes

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Speaker 1: can be something really nasty just to attract you. I

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Speaker 1: don't know what attract means, but I guess to get

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Speaker 1: your attention maybe, But that'll wear off the quickest. It's

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Speaker 1: not what lasts on your body, which we'll get in

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Speaker 1: that in a second. Let me just finish this little list.

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Speaker 1: Here you have the oriental UH and it's proper usage

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00:24:14,800 --> 00:24:19,040
Speaker 1: here um amber and spice UM, and then a few

397
00:24:19,200 --> 00:24:24,560
Speaker 1: other ones are categorized by the actual molecules like phenolic

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00:24:25,400 --> 00:24:30,360
Speaker 1: might smell like tar, or lactonic creamy, lactic lactose obviously,

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Speaker 1: or alda heideck, which is fatty. So those are the

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00:24:35,560 --> 00:24:37,919
Speaker 1: main categories UM. And we will get a little bit

401
00:24:37,960 --> 00:24:40,320
Speaker 1: more into that chemistry that we teached you with right

402
00:24:40,359 --> 00:25:04,600
Speaker 1: after this. So, Chuck, we talked about um perfume being diluted,

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00:25:04,720 --> 00:25:09,439
Speaker 1: like heavily diluted. What a rip off. It's almost all alcohol, yeah, rip.

404
00:25:10,320 --> 00:25:12,720
Speaker 1: The reason why though it's not it's not a rip

405
00:25:13,240 --> 00:25:16,560
Speaker 1: You would not want the perfume oil, which again is

406
00:25:16,800 --> 00:25:22,800
Speaker 1: just essential oils or synthetic versions of those oils and fixatives,

407
00:25:22,920 --> 00:25:25,720
Speaker 1: or synthetic versions of the fixative. So it might be

408
00:25:26,440 --> 00:25:30,760
Speaker 1: essential oil of lavender, it's a muskrat anal gland, and

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Speaker 1: then solvent is most of the other stuff. It's I'm laughing,

410
00:25:34,920 --> 00:25:36,760
Speaker 1: but it's true. And then bam, you've got a perfume

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00:25:36,880 --> 00:25:39,560
Speaker 1: right there. But the reason why it's so dissolved, and

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Speaker 1: why so much of it is alcohol is because the

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00:25:41,880 --> 00:25:45,639
Speaker 1: way that perfumes are designed is so that the different

414
00:25:45,680 --> 00:25:48,159
Speaker 1: types of molecules, when they interact with the alcohol and

415
00:25:48,160 --> 00:25:54,320
Speaker 1: the alcohol evaporates, will evaporate in a certain progression of time. Yeah,

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Speaker 1: I thought this is the most interesting part of this

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00:25:56,160 --> 00:26:00,800
Speaker 1: whole thing. The alcohol actually makes it possible to separate

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00:26:00,920 --> 00:26:04,640
Speaker 1: those notes. Um. And they likened this article to hearing

419
00:26:04,760 --> 00:26:07,240
Speaker 1: all the parts of a symphony at once, like a

420
00:26:07,280 --> 00:26:09,359
Speaker 1: lot of pleasing things all at one time. Is not

421
00:26:09,440 --> 00:26:11,320
Speaker 1: necessarily good thing. No, And that's what you would get

422
00:26:11,359 --> 00:26:13,399
Speaker 1: if you stuck your face in a one ton barrel

423
00:26:13,480 --> 00:26:16,359
Speaker 1: of perfume oil. Yeah, you might say, man, this is sweet,

424
00:26:16,480 --> 00:26:19,720
Speaker 1: but you wouldn't pick up on the subtle subtleties of

425
00:26:19,760 --> 00:26:22,600
Speaker 1: those odors. Yeah, exactly, But what alcohol does is it

426
00:26:22,680 --> 00:26:25,680
Speaker 1: takes that concentrated form. It not only dilutes it, but

427
00:26:25,840 --> 00:26:29,320
Speaker 1: it again spreads it out temporally. So when you first

428
00:26:29,400 --> 00:26:32,560
Speaker 1: put it on, UM, you put on a little perfume, right.

429
00:26:33,600 --> 00:26:37,040
Speaker 1: The immediate notes, the top notes are what you smell immediately,

430
00:26:37,760 --> 00:26:41,920
Speaker 1: and they go from anywhere like immediate to maybe um,

431
00:26:42,200 --> 00:26:45,120
Speaker 1: a few minutes usually, Yeah, the first ones you'll smell

432
00:26:45,240 --> 00:26:47,480
Speaker 1: and the first one to leave your body exactly. That's

433
00:26:47,520 --> 00:26:50,680
Speaker 1: the top notes. And a perfume is designed so that

434
00:26:51,560 --> 00:26:54,080
Speaker 1: as each set of notes, and there are three, there's top,

435
00:26:54,280 --> 00:26:57,919
Speaker 1: heart and bass notes, um, as each one is leaving,

436
00:26:58,400 --> 00:27:01,560
Speaker 1: the next one is starting up. So you have this

437
00:27:02,040 --> 00:27:06,240
Speaker 1: this basically flowing transition. Comparing it to a symphony is

438
00:27:06,320 --> 00:27:08,800
Speaker 1: so apt, sure, because it's just like this kind of

439
00:27:08,960 --> 00:27:17,000
Speaker 1: flowing melody of sense that worked together by um, I guess,

440
00:27:17,200 --> 00:27:21,720
Speaker 1: dissolving evaporating. Yeah, at a certain time, at a certain rate. Yeah.

441
00:27:21,760 --> 00:27:24,000
Speaker 1: And like we said before the break, there a lot

442
00:27:24,040 --> 00:27:26,520
Speaker 1: of times they will put something unpleasant in that first

443
00:27:26,560 --> 00:27:29,439
Speaker 1: top note, UM, and I guess it will just get

444
00:27:29,520 --> 00:27:32,040
Speaker 1: your attention in the store. Yeah, you're just like, oh,

445
00:27:32,200 --> 00:27:36,280
Speaker 1: that's so fecal exactly, or like, um, what was it?

446
00:27:36,359 --> 00:27:41,040
Speaker 1: An anchorman. Oh the musk, Yeah, it was like Puma musk.

447
00:27:41,200 --> 00:27:46,120
Speaker 1: Ohh that one the woman urine or something yeah alone. Yeah,

448
00:27:46,960 --> 00:27:49,680
Speaker 1: well I can't remember like exact line, but like seventy

449
00:27:49,760 --> 00:27:53,439
Speaker 1: percent of the time, it works all the time. Um,

450
00:27:54,680 --> 00:27:58,080
Speaker 1: what was it Panther? Yeah, it was Panther something man.

451
00:27:58,640 --> 00:28:01,159
Speaker 1: That was a funny movie. Um. And then you've got

452
00:28:01,200 --> 00:28:04,520
Speaker 1: your heart notes next, right, Yeah? How long did they last?

453
00:28:04,960 --> 00:28:08,680
Speaker 1: They kick in anywhere and last for starting it two

454
00:28:08,720 --> 00:28:12,560
Speaker 1: minutes to about an hour from what I saw. Um,

455
00:28:13,640 --> 00:28:17,399
Speaker 1: and those are gonna be It can be entirely different.

456
00:28:17,440 --> 00:28:20,200
Speaker 1: It depends, as we'll see what you're trying to get across.

457
00:28:20,960 --> 00:28:25,280
Speaker 1: But you could do woody top notes with a vanilla

458
00:28:26,280 --> 00:28:29,040
Speaker 1: base or heart note, so it'll go from wood to

459
00:28:29,200 --> 00:28:34,560
Speaker 1: vanilla to lemon citrus bass note. Right sure, Or you

460
00:28:34,600 --> 00:28:37,280
Speaker 1: could do it completely opposite. You can just mix and mast.

461
00:28:38,360 --> 00:28:43,480
Speaker 1: It depends, right. It depends on the um, the the

462
00:28:43,680 --> 00:28:47,040
Speaker 1: type of molecule you use, and as you're making synthetic

463
00:28:47,560 --> 00:28:51,960
Speaker 1: um odorance, you can make it synthetic odorant that's gonna

464
00:28:51,960 --> 00:28:54,120
Speaker 1: stick around as a bass note, even though if you

465
00:28:54,200 --> 00:28:57,120
Speaker 1: had an essential oil of that lemon, it would be

466
00:28:57,320 --> 00:28:59,520
Speaker 1: just a top note, because it's gonna go away so quick.

467
00:29:00,160 --> 00:29:02,320
Speaker 1: And as we'll see later when you when it's when

468
00:29:02,360 --> 00:29:06,320
Speaker 1: you're making these perfumes, it's a real science of a

469
00:29:06,400 --> 00:29:10,440
Speaker 1: balancing act of getting exactly what they want because these smells,

470
00:29:10,480 --> 00:29:13,600
Speaker 1: as you said, are coming and going and um it

471
00:29:13,800 --> 00:29:18,240
Speaker 1: is sort of like composing and symphony again again man um.

472
00:29:18,400 --> 00:29:20,200
Speaker 1: So the base note, that's the one that's going to

473
00:29:20,240 --> 00:29:23,560
Speaker 1: stick around the longest, though, right, and come out latest. Yeah,

474
00:29:23,680 --> 00:29:26,480
Speaker 1: it can come out starting usually about thirty minutes after

475
00:29:26,560 --> 00:29:28,480
Speaker 1: you put it on, and can stick around for a

476
00:29:28,600 --> 00:29:31,400
Speaker 1: day if you're not careful and didn't you find something

477
00:29:31,520 --> 00:29:34,560
Speaker 1: where the no perfume is going to smell the same

478
00:29:34,600 --> 00:29:37,720
Speaker 1: on any two people exactly right. Not only is it

479
00:29:37,880 --> 00:29:41,400
Speaker 1: not going to smell the same on any two people,

480
00:29:41,640 --> 00:29:45,680
Speaker 1: it's going to smell different to any two people, right

481
00:29:46,120 --> 00:29:49,800
Speaker 1: because again thirty percent of our odor receptors are different

482
00:29:49,840 --> 00:29:53,480
Speaker 1: in every single person. Plus also, an odorant can activate

483
00:29:53,600 --> 00:29:57,240
Speaker 1: different kinds of receptors depending on the person. And then lastly,

484
00:29:57,560 --> 00:30:01,440
Speaker 1: that person is going to encode it different because scent

485
00:30:01,720 --> 00:30:05,560
Speaker 1: is definitely its own thing as far as our senses go,

486
00:30:06,280 --> 00:30:10,320
Speaker 1: and it's the only sense that's um directly hardwired to

487
00:30:10,400 --> 00:30:14,320
Speaker 1: the brain, so the odorant receptors go straight to the brain.

488
00:30:14,760 --> 00:30:17,520
Speaker 1: It doesn't send it to a nerve cell that's nearby

489
00:30:17,680 --> 00:30:21,600
Speaker 1: first exactly. So it's like hard our sense of our

490
00:30:21,720 --> 00:30:24,200
Speaker 1: sense of smell is hardwired to our brain, so it

491
00:30:24,320 --> 00:30:30,200
Speaker 1: evokes some serious reaction brain. And there's also a hypothesis

492
00:30:30,360 --> 00:30:33,920
Speaker 1: that our brain, the lobes of our brain evolved from

493
00:30:34,040 --> 00:30:36,960
Speaker 1: old factory buds, that that's what they started out as,

494
00:30:38,120 --> 00:30:39,840
Speaker 1: and then it just grew and grew and grew, and

495
00:30:39,880 --> 00:30:42,400
Speaker 1: then we were all like brain stem and olfactory buds,

496
00:30:42,440 --> 00:30:45,560
Speaker 1: and then we the brain grew from that, which would

497
00:30:45,560 --> 00:30:48,440
Speaker 1: be like hats off to the sense of smell because

498
00:30:48,560 --> 00:30:51,560
Speaker 1: that's what started at all. Interesting, But there's there's the

499
00:30:51,720 --> 00:30:54,280
Speaker 1: point is that our sense of smell is it's a

500
00:30:54,360 --> 00:30:58,160
Speaker 1: big deal, um, but it's different in each of us.

501
00:30:58,720 --> 00:31:02,480
Speaker 1: And when you factor in our body chemistry, our skin, sure,

502
00:31:02,840 --> 00:31:06,800
Speaker 1: that's when it's it's it genuinely does smell differently on

503
00:31:07,080 --> 00:31:09,240
Speaker 1: different people. Well, I would think it has to because

504
00:31:09,280 --> 00:31:13,680
Speaker 1: everyone has a natural um scent. I think just as

505
00:31:13,720 --> 00:31:18,280
Speaker 1: a person that's different from one another. When you combine it, yeah,

506
00:31:18,360 --> 00:31:20,360
Speaker 1: it's got to make a different thing. You know. It's

507
00:31:20,400 --> 00:31:23,560
Speaker 1: like if I smell like a cherry pie, which you do,

508
00:31:23,800 --> 00:31:28,520
Speaker 1: throw some cool whip on me, which I would gross.

509
00:31:29,440 --> 00:31:32,200
Speaker 1: I wouldn't do anything. I just throw cool with you know,

510
00:31:32,880 --> 00:31:35,040
Speaker 1: um in the form of a pie to the face.

511
00:31:36,520 --> 00:31:40,600
Speaker 1: That old gag. Um. But when you're putting on the perfume,

512
00:31:40,720 --> 00:31:43,080
Speaker 1: this is this is all coming around to this point. Um.

513
00:31:43,800 --> 00:31:47,560
Speaker 1: There are ways to do it supposedly that will get

514
00:31:47,640 --> 00:31:50,200
Speaker 1: the proper um I get, get the most out of

515
00:31:50,240 --> 00:31:53,040
Speaker 1: your perfume. Like, you shouldn't put it in, rub it

516
00:31:53,200 --> 00:31:55,400
Speaker 1: in your skin real hard. You don't want to heat

517
00:31:55,440 --> 00:31:57,400
Speaker 1: it up right away or anything like that. No, because

518
00:31:57,560 --> 00:31:59,360
Speaker 1: then you break the chains of the top notes and

519
00:31:59,440 --> 00:32:02,680
Speaker 1: you wear them out before your finger even comes away

520
00:32:02,720 --> 00:32:06,440
Speaker 1: from your skin. Yeah. Kind of dab it on lightly, Yeah,

521
00:32:06,560 --> 00:32:08,400
Speaker 1: surely you just did, like the old lady moved dab

522
00:32:08,440 --> 00:32:11,440
Speaker 1: it behind the air maybe, or I've seen the other

523
00:32:11,560 --> 00:32:14,040
Speaker 1: lady move to uh to do it on the wrists

524
00:32:14,240 --> 00:32:16,680
Speaker 1: and maybe rub that together a little bit and then

525
00:32:16,880 --> 00:32:19,920
Speaker 1: um my. My big trick was too because I never

526
00:32:20,200 --> 00:32:23,880
Speaker 1: I liked the Benetton colors, but even back then I

527
00:32:23,960 --> 00:32:27,640
Speaker 1: didn't want to be super colone. So you know, I

528
00:32:27,720 --> 00:32:29,000
Speaker 1: did the deal where I spray it in the air

529
00:32:29,040 --> 00:32:30,920
Speaker 1: then like walk through it. You know. That's even I

530
00:32:31,000 --> 00:32:33,960
Speaker 1: think mentioned in this article is as a method. Yeah,

531
00:32:34,040 --> 00:32:36,840
Speaker 1: that's a method. Okay, Um, I was really onto something.

532
00:32:37,760 --> 00:32:41,560
Speaker 1: I think even rubbing your wrists together though, no, because

533
00:32:41,640 --> 00:32:44,560
Speaker 1: you're you're you don't want to generate heat. And one

534
00:32:44,600 --> 00:32:46,800
Speaker 1: of the reasons why people put it behind their ears

535
00:32:47,640 --> 00:32:50,240
Speaker 1: or on their wrists stinky behind your ears for one,

536
00:32:51,000 --> 00:32:53,240
Speaker 1: that's one. You can also smell it yourself right there.

537
00:32:53,560 --> 00:32:55,800
Speaker 1: Oh yeah, But if you put your fingers behind your

538
00:32:55,880 --> 00:32:58,960
Speaker 1: ears and then put them, like, I don't know, on

539
00:32:59,040 --> 00:33:01,240
Speaker 1: your head or something, you'll see that behind your ears

540
00:33:01,320 --> 00:33:04,479
Speaker 1: is warm. Yeah, on your wrists is warm. These are

541
00:33:04,560 --> 00:33:08,560
Speaker 1: pulse points, right, So you're hot blood is close to

542
00:33:08,680 --> 00:33:11,600
Speaker 1: the surface of your skin. So then that heat will

543
00:33:11,640 --> 00:33:14,880
Speaker 1: start to break up. The alcohol will make it evaporate,

544
00:33:15,000 --> 00:33:18,600
Speaker 1: and we'll hence make those different notes come out. That's

545
00:33:18,600 --> 00:33:21,440
Speaker 1: all the heat you need. Any friction is too much heat, right,

546
00:33:21,800 --> 00:33:25,960
Speaker 1: So you say no on the wrist rub, No wrist rub, okay.

547
00:33:26,080 --> 00:33:27,640
Speaker 1: I mean, if you want to waste your money and

548
00:33:27,800 --> 00:33:30,400
Speaker 1: just get heart and base notes and no top notes,

549
00:33:30,600 --> 00:33:34,680
Speaker 1: go for it, all right, Josh. So let's say, I

550
00:33:34,760 --> 00:33:37,360
Speaker 1: thought this was all pretty interesting too. Actually, let's say

551
00:33:37,400 --> 00:33:41,400
Speaker 1: you want to lart launch um Josh nous. You work

552
00:33:41,440 --> 00:33:43,600
Speaker 1: for Polo and you just you want to do Josh

553
00:33:43,680 --> 00:33:46,760
Speaker 1: no this. Um. You're in their perfume department and you say, guys,

554
00:33:46,840 --> 00:33:48,840
Speaker 1: this is gonna be a trust me on this one

555
00:33:49,360 --> 00:33:51,640
Speaker 1: be a top seller. Right, So you got a Polo

556
00:33:51,800 --> 00:33:54,040
Speaker 1: your bosses and they say, all right, Josh, what we

557
00:33:54,120 --> 00:33:56,760
Speaker 1: need here is a brief, um. And the brief is

558
00:33:56,800 --> 00:34:01,640
Speaker 1: gonna outline um. As you know again, you can't say

559
00:34:01,920 --> 00:34:04,640
Speaker 1: this is a perfume everyone's gonna love because they're like,

560
00:34:04,720 --> 00:34:06,840
Speaker 1: there is no such thing. So write up a brief.

561
00:34:06,920 --> 00:34:08,839
Speaker 1: Tell me who was gonna love it, who it's gonna

562
00:34:08,840 --> 00:34:11,640
Speaker 1: appeal to? What do you want it to smell? Like? Yeah,

563
00:34:11,719 --> 00:34:13,919
Speaker 1: what do you want this to say? Even so, tom

564
00:34:14,040 --> 00:34:17,440
Speaker 1: Ford launched one became very successful called Black Orchid, and

565
00:34:17,520 --> 00:34:19,560
Speaker 1: he said, I want this to smell like a man's crotch.

566
00:34:20,680 --> 00:34:24,040
Speaker 1: That was one. Can I give you another brief please? Um?

567
00:34:25,560 --> 00:34:30,120
Speaker 1: For Pure Poison from de or The brief included what

568
00:34:30,360 --> 00:34:32,719
Speaker 1: is it like to have something soft and hard at

569
00:34:32,760 --> 00:34:35,400
Speaker 1: the same time? Oh, I think we all know that

570
00:34:35,640 --> 00:34:38,040
Speaker 1: all right? And then um, here's another one. I don't

571
00:34:38,040 --> 00:34:41,719
Speaker 1: know what this one was for. That's a rat so

572
00:34:42,080 --> 00:34:45,000
Speaker 1: uh yeah, I don't know which one this is, but um.

573
00:34:45,640 --> 00:34:49,400
Speaker 1: One brief described what they were after as give us

574
00:34:49,480 --> 00:34:51,879
Speaker 1: the scent of a warm cloud floating in a fresh

575
00:34:51,960 --> 00:34:55,759
Speaker 1: spring sky over sicily raining titanium rain drops on a

576
00:34:55,840 --> 00:34:59,480
Speaker 1: woman with emerald eyes. That's what somebody wrote down when

577
00:34:59,480 --> 00:35:02,200
Speaker 1: they were trying to describe what scent they wanted. Yeah,

578
00:35:02,280 --> 00:35:05,560
Speaker 1: I mean that's those are legit briefs. That's that's how

579
00:35:05,640 --> 00:35:09,320
Speaker 1: you're supposed to do it. Describe not just um, the

580
00:35:09,440 --> 00:35:11,440
Speaker 1: specific sense that you want, but what do you want

581
00:35:11,480 --> 00:35:15,640
Speaker 1: it to say? Uh, generally is probably more something like

582
00:35:15,760 --> 00:35:20,440
Speaker 1: you know classy or you know prosperous or something like that,

583
00:35:20,920 --> 00:35:25,320
Speaker 1: fecal fecal um. Then you want to write out what

584
00:35:26,160 --> 00:35:28,719
Speaker 1: how you're gonna sell it, like, um, what form it's

585
00:35:28,760 --> 00:35:31,960
Speaker 1: gonna take. Um. You also want to have a marketing plan,

586
00:35:32,080 --> 00:35:34,960
Speaker 1: like I think we could sell this in the in

587
00:35:35,560 --> 00:35:38,640
Speaker 1: South America for the next like five years. They're going

588
00:35:38,680 --> 00:35:41,640
Speaker 1: to go crazy for yeah exactly. So then after that

589
00:35:41,760 --> 00:35:44,239
Speaker 1: it's gonna go um to a chemist and it's gonna

590
00:35:44,280 --> 00:35:47,840
Speaker 1: get mailed to what are called fragrance houses. Well, because

591
00:35:47,880 --> 00:35:50,360
Speaker 1: Polo doesn't make it themselves. They don't come up with

592
00:35:50,400 --> 00:35:52,839
Speaker 1: it themselves, that is, and the chemist is employed by

593
00:35:52,840 --> 00:35:55,239
Speaker 1: the fragrance houses. And they send this brief out to

594
00:35:55,520 --> 00:35:59,000
Speaker 1: a bunch of different fragrance houses and and basically started competition.

595
00:35:59,560 --> 00:36:01,880
Speaker 1: Who who's going to land this account? But what we

596
00:36:02,000 --> 00:36:05,000
Speaker 1: want see what you can do. So this fragrance house

597
00:36:05,320 --> 00:36:07,319
Speaker 1: they do a couple of things. They have the perfumers,

598
00:36:07,360 --> 00:36:10,239
Speaker 1: who they actually are, the chemists who come up with

599
00:36:10,520 --> 00:36:13,000
Speaker 1: the formula. Yeah, they've got all these scents in their

600
00:36:13,040 --> 00:36:15,040
Speaker 1: head and then they know like, oh, I know exactly

601
00:36:15,080 --> 00:36:17,880
Speaker 1: what smells like a woman with emerald eyes. Sure super smellers,

602
00:36:17,920 --> 00:36:20,640
Speaker 1: I would imagine. Yeah, oh yeah, you know. Yeah, there's

603
00:36:20,680 --> 00:36:23,479
Speaker 1: an older tester job out there that's supposed to be great.

604
00:36:24,680 --> 00:36:25,960
Speaker 1: I don't know if I do so hot on that.

605
00:36:26,719 --> 00:36:28,760
Speaker 1: Oh yeah, you have to have like just a naturally

606
00:36:28,800 --> 00:36:31,800
Speaker 1: wonderful nose. Yeah, my nose is not naturally wonderful. It

607
00:36:31,880 --> 00:36:36,360
Speaker 1: has to make like a curly to Uh. These fragrance

608
00:36:36,400 --> 00:36:40,120
Speaker 1: houses also have they don't just um, right, the formulas,

609
00:36:40,200 --> 00:36:43,759
Speaker 1: they also have the stuff in stock, um, all these

610
00:36:43,800 --> 00:36:48,400
Speaker 1: different ingredients in warehouses or they will work with another

611
00:36:48,480 --> 00:36:50,320
Speaker 1: company who has it. If they're like, we don't have

612
00:36:51,120 --> 00:36:55,120
Speaker 1: UM you know, papaya, oh papaya, we need to work

613
00:36:55,160 --> 00:36:57,560
Speaker 1: with a company who does, they will sub that out.

614
00:36:58,120 --> 00:37:00,480
Speaker 1: And they have these chemists that actually work with UM

615
00:37:01,000 --> 00:37:05,120
Speaker 1: gas chromatography mass spectromety, which we've talked about in something

616
00:37:05,600 --> 00:37:07,799
Speaker 1: I can't remember what it was. It's gonna be used

617
00:37:07,800 --> 00:37:11,360
Speaker 1: for other things. It basically analyzes odorant molecules, yeah, to

618
00:37:11,600 --> 00:37:13,600
Speaker 1: to say here's here's what it's made of, and here's

619
00:37:13,600 --> 00:37:17,640
Speaker 1: how you can make a synthetic version of it exactly right, exactly.

620
00:37:17,760 --> 00:37:22,440
Speaker 1: So then you have those people, those UM chemists, analysis analysts,

621
00:37:23,000 --> 00:37:26,279
Speaker 1: and then you also have synthetic chemists who say who

622
00:37:26,400 --> 00:37:32,200
Speaker 1: take the readouts from the guests UM chro chromatography and say,

623
00:37:32,239 --> 00:37:34,000
Speaker 1: oh I can build this, and then they build the

624
00:37:34,040 --> 00:37:37,680
Speaker 1: synthetic molecules exactly and all just mind blowing. It is

625
00:37:37,760 --> 00:37:42,000
Speaker 1: mind blowing. All of these people are employed by the

626
00:37:42,200 --> 00:37:46,160
Speaker 1: fragrance houses. That's right. Uh. One thing that they do.

627
00:37:46,280 --> 00:37:48,480
Speaker 1: We we did talk earlier about UM. You know how

628
00:37:48,560 --> 00:37:50,520
Speaker 1: they have this stuff in stock. A lot of times

629
00:37:50,600 --> 00:37:53,400
Speaker 1: it can be the actual oils from pressing it and

630
00:37:54,000 --> 00:37:59,319
Speaker 1: steaming it UM. But there's another headlock exactly. Uh. There's

631
00:37:59,320 --> 00:38:02,440
Speaker 1: another cool thing they have though, called headspace, and that

632
00:38:02,719 --> 00:38:06,080
Speaker 1: is when if they want an odor um or fragrance,

633
00:38:06,200 --> 00:38:09,080
Speaker 1: they will they will put like an avocado in a

634
00:38:09,200 --> 00:38:14,040
Speaker 1: jar and um suck out the air every hour or

635
00:38:14,120 --> 00:38:17,200
Speaker 1: constantly for hours, right, and then they use gas chromatography

636
00:38:17,280 --> 00:38:19,600
Speaker 1: to analyze that and analyze that. There you go, and

637
00:38:19,719 --> 00:38:22,600
Speaker 1: then somebody goes and builds that, right, And that's what's

638
00:38:22,640 --> 00:38:26,680
Speaker 1: called the headspace. The headspace is basically a synthetic version

639
00:38:27,440 --> 00:38:34,200
Speaker 1: of an existing natural scent that somebody trademarks and then

640
00:38:34,239 --> 00:38:36,480
Speaker 1: all of a sudden it becomes part of the perfume

641
00:38:36,520 --> 00:38:39,960
Speaker 1: industry's repertoire. Yeah. I mean that's the space in the jar.

642
00:38:41,239 --> 00:38:45,560
Speaker 1: That's the literal headspace. That is is got the odor.

643
00:38:45,920 --> 00:38:50,960
Speaker 1: There's a dude name um Christopher Brosius, and he started

644
00:38:51,000 --> 00:38:53,320
Speaker 1: a company called Demeter, and they're known for making like

645
00:38:53,480 --> 00:38:59,160
Speaker 1: really weird perfumes like birthday cake, baseball, mit, baby aspirin,

646
00:38:59,680 --> 00:39:02,920
Speaker 1: just your stuff like that. But what's neat is they

647
00:39:03,200 --> 00:39:05,600
Speaker 1: nail it. And one of the ways they nail it

648
00:39:05,760 --> 00:39:08,919
Speaker 1: is by using by making headspaces. One of the first

649
00:39:09,000 --> 00:39:11,719
Speaker 1: ones they did was called Soaked earth. He took some

650
00:39:12,120 --> 00:39:15,040
Speaker 1: um dirt from his parents farm, put it in a

651
00:39:15,120 --> 00:39:17,759
Speaker 1: bag and took it to New York and threw it

652
00:39:17,800 --> 00:39:19,960
Speaker 1: on the table and said I want this. And they

653
00:39:20,000 --> 00:39:23,320
Speaker 1: analyzed it, and by god, that came up with dirt

654
00:39:23,640 --> 00:39:27,600
Speaker 1: the smell of specific to his Yeah, yeah, you know,

655
00:39:27,840 --> 00:39:32,120
Speaker 1: I think Pennsylvania interesting. Um, I guess here we can

656
00:39:32,560 --> 00:39:36,880
Speaker 1: briefly mentioned that um. Knockoff colognes and perfumes is a

657
00:39:37,000 --> 00:39:41,920
Speaker 1: very common thing because uh, your copyright. I mean, you

658
00:39:42,000 --> 00:39:45,960
Speaker 1: can tweak your formula slightly, and it's totally legal, you know,

659
00:39:46,239 --> 00:39:49,920
Speaker 1: to to sell that essentially same thing that's just oh

660
00:39:50,000 --> 00:39:52,719
Speaker 1: so slightly different under a different name. It's like the

661
00:39:52,800 --> 00:39:56,319
Speaker 1: same thing as design or drugs, except with perfumes. Yeah,

662
00:39:56,400 --> 00:39:59,000
Speaker 1: remember that, like the gas station if you love if

663
00:39:59,040 --> 00:40:03,440
Speaker 1: you like Georgia, you'll love whatever we're calling. What was

664
00:40:03,560 --> 00:40:07,120
Speaker 1: the knockoff name for Georgio Georgie, But there was like

665
00:40:07,200 --> 00:40:11,480
Speaker 1: a whole generic rip off line called if you like Blank,

666
00:40:11,600 --> 00:40:16,160
Speaker 1: You'll love Blank. It's hilarious, So chuck, Um. You take

667
00:40:16,200 --> 00:40:18,160
Speaker 1: all this stuff, you take your head space, you take

668
00:40:18,239 --> 00:40:21,360
Speaker 1: your existing headspace, you take your essential oils, and you

669
00:40:21,440 --> 00:40:25,200
Speaker 1: put them all together to create that um emerald, I

670
00:40:25,360 --> 00:40:28,800
Speaker 1: woman who has titanium rain drops raining honor in Sicily

671
00:40:28,960 --> 00:40:31,640
Speaker 1: on a spring day. Yeah, well you do anywhere from

672
00:40:31,680 --> 00:40:34,799
Speaker 1: ten to a hundred of them each Fragrance House does. Yeah.

673
00:40:35,200 --> 00:40:37,680
Speaker 1: Then they send them to their oder testers and the

674
00:40:37,760 --> 00:40:41,759
Speaker 1: oder tester goes no, no, no, this one's a maybe no. No,

675
00:40:42,160 --> 00:40:46,239
Speaker 1: I like this one. No no, maybe again yes, and

676
00:40:46,320 --> 00:40:48,640
Speaker 1: then no, and then Polo at this point has not

677
00:40:48,760 --> 00:40:51,160
Speaker 1: smelled any Josh in this yet. No. This is all

678
00:40:51,239 --> 00:40:53,600
Speaker 1: they're trying to weed out the gunk because they don't

679
00:40:53,600 --> 00:40:56,560
Speaker 1: want to waste Polos time, right, you know, Yeah, they

680
00:40:56,560 --> 00:40:58,719
Speaker 1: don't want to send them four Josh Josh, and this

681
00:40:58,840 --> 00:41:00,879
Speaker 1: is exactly no. They want to send them like one,

682
00:41:01,200 --> 00:41:05,799
Speaker 1: maybe two, And they do. Sure, so Polo, well then

683
00:41:05,840 --> 00:41:09,400
Speaker 1: get it, say I like the second one, but it's

684
00:41:09,440 --> 00:41:12,440
Speaker 1: a little too strong on this one, cent Um. So

685
00:41:12,760 --> 00:41:15,640
Speaker 1: they'll go back again. And it's just a process basically.

686
00:41:15,680 --> 00:41:17,840
Speaker 1: Maybe they nail it on the first time, probably not,

687
00:41:18,120 --> 00:41:20,359
Speaker 1: but probably not. It's a back and forth basically. It's

688
00:41:20,400 --> 00:41:22,879
Speaker 1: it's just like working with an editor and they'll swap

689
00:41:23,000 --> 00:41:26,360
Speaker 1: in ingredients and they'll you know, like we said earlier,

690
00:41:26,400 --> 00:41:29,200
Speaker 1: it's a science basically of the right combination in the

691
00:41:29,360 --> 00:41:33,400
Speaker 1: right order of evaporation. Um. I think it's just super interesting.

692
00:41:33,440 --> 00:41:36,120
Speaker 1: They put it through product testing, of course, um to

693
00:41:36,200 --> 00:41:37,920
Speaker 1: see what people think of it, because they're not just

694
00:41:38,000 --> 00:41:40,600
Speaker 1: gonna launch it out of the blue. They want it to,

695
00:41:40,719 --> 00:41:43,640
Speaker 1: like you said, appeal to either the right demographic or

696
00:41:43,760 --> 00:41:47,239
Speaker 1: the most people possible. And so the one that um

697
00:41:48,040 --> 00:41:52,359
Speaker 1: Polo decides that is josh nous. Yeah. Um they win.

698
00:41:52,600 --> 00:41:55,520
Speaker 1: That perfume house wins, and so they get a contract

699
00:41:55,600 --> 00:42:00,320
Speaker 1: to produce X number of tons or gallons of this

700
00:42:00,440 --> 00:42:06,839
Speaker 1: particular perfume. Well of the of the the perfume oil, yeah,

701
00:42:07,280 --> 00:42:10,800
Speaker 1: the undeluded stuff, yeah Polo actually produces. They take that

702
00:42:10,960 --> 00:42:13,840
Speaker 1: and produce the perfume. Right. They add the solventure to

703
00:42:13,960 --> 00:42:17,239
Speaker 1: produce the perfume, the oda toilette, the de cologne, all

704
00:42:17,320 --> 00:42:20,040
Speaker 1: that stuff in the different concentrations. They will probably also

705
00:42:20,120 --> 00:42:22,200
Speaker 1: use it and maybe like a deodor in a body lotion,

706
00:42:22,360 --> 00:42:25,080
Speaker 1: all that stuff. But they deliver them in like one

707
00:42:25,160 --> 00:42:27,440
Speaker 1: ton drums of the perfume oil that you don't want

708
00:42:27,480 --> 00:42:30,120
Speaker 1: to smell until it's been diluted, and then all of

709
00:42:30,160 --> 00:42:33,280
Speaker 1: a sudden, the joshness is released into the world literally

710
00:42:33,480 --> 00:42:36,759
Speaker 1: and becomes the number one selling cologne of all time. Well,

711
00:42:36,920 --> 00:42:41,960
Speaker 1: and um Polo never knows the exact concoction that makes

712
00:42:42,040 --> 00:42:45,200
Speaker 1: joshness either, which I thought was super interesting. It's literally

713
00:42:45,360 --> 00:42:51,239
Speaker 1: the perfumer knows this little secret. It's gonna so after

714
00:42:51,320 --> 00:42:53,440
Speaker 1: this we're gonna talk a little bit um about the

715
00:42:53,560 --> 00:42:57,239
Speaker 1: science of scent and whether or not it's something that

716
00:42:57,440 --> 00:43:20,840
Speaker 1: we're born with or that we learn. Alright, So Chuck,

717
00:43:21,239 --> 00:43:25,759
Speaker 1: why do people wear perfume? Depends on who you ask. Um.

718
00:43:25,880 --> 00:43:29,560
Speaker 1: There's a lady named Rachel Hurts Uh from Brown University.

719
00:43:30,000 --> 00:43:32,560
Speaker 1: She wrote a book called The Scent of Desire Colin

720
00:43:32,640 --> 00:43:38,839
Speaker 1: Discovering our enigmatic sense of smell, and she postulates that, Uh,

721
00:43:39,000 --> 00:43:41,640
Speaker 1: depending on how old you are and what gender you are,

722
00:43:41,840 --> 00:43:45,239
Speaker 1: you have your different reasons. Did a young men do

723
00:43:45,360 --> 00:43:48,359
Speaker 1: it to attract women, That's why I did it, all right?

724
00:43:49,320 --> 00:43:51,160
Speaker 1: Older men do it out of gratitude to the women

725
00:43:51,200 --> 00:43:53,640
Speaker 1: who gave it to him. Howey, you'd smell nice with

726
00:43:53,760 --> 00:43:58,720
Speaker 1: this on, so sure, I'll wear it, dear. Uh. Women,

727
00:43:59,040 --> 00:44:00,960
Speaker 1: depending on how old you are the twenties, you're more

728
00:44:01,080 --> 00:44:04,680
Speaker 1: affected by I guess inspired by your friends in the media. Beyonce,

729
00:44:05,160 --> 00:44:07,920
Speaker 1: sure she has a perfume dungy. Yeah. You know who

730
00:44:07,960 --> 00:44:10,680
Speaker 1: has like a surprise runaway smash hit right now is

731
00:44:10,680 --> 00:44:14,759
Speaker 1: Sarah Jessica Parker. That doesn't surprise me. It does me

732
00:44:14,880 --> 00:44:18,080
Speaker 1: a little bit. Wouldn't surprise me in like two thousand two,

733
00:44:19,080 --> 00:44:22,160
Speaker 1: but like it is a top seller right now. She's

734
00:44:22,200 --> 00:44:25,920
Speaker 1: like a goddess to a certain uh age group of women.

735
00:44:25,960 --> 00:44:29,560
Speaker 1: Though yeah, still I guess you're right. But even still

736
00:44:29,640 --> 00:44:31,840
Speaker 1: you'd think, like, yeah, I don't know, maybe they're right

737
00:44:31,880 --> 00:44:34,880
Speaker 1: in the perfume Wheelhouse could be an awesome smelling perfume.

738
00:44:34,880 --> 00:44:37,400
Speaker 1: I've never smelled it. I was just surprised because you know,

739
00:44:37,520 --> 00:44:41,880
Speaker 1: you're like Beyonce, Derek Jeter, like, these are the celebrities

740
00:44:41,920 --> 00:44:44,080
Speaker 1: that have that. Yeah, it's top selling that have these

741
00:44:44,160 --> 00:44:48,040
Speaker 1: top selling like cologns, and then Sarah Jessica Parker. It's

742
00:44:48,120 --> 00:44:51,200
Speaker 1: just I just don't think of her like that. I

743
00:44:51,239 --> 00:44:53,560
Speaker 1: don't I like her. She's great, Like, I just don't

744
00:44:53,600 --> 00:44:55,279
Speaker 1: think of her as that, and I'm I'm happy for

745
00:44:55,360 --> 00:45:00,920
Speaker 1: her success. Yeah, she's iconic a certain demographic. Yeah, um,

746
00:45:01,320 --> 00:45:05,480
Speaker 1: not to me. She's she's an icon to Emily. I

747
00:45:05,560 --> 00:45:08,799
Speaker 1: think she was a big fan of that show. Um.

748
00:45:10,160 --> 00:45:13,080
Speaker 1: Women in their thirties, they say, follow no particular pattern.

749
00:45:13,560 --> 00:45:16,239
Speaker 1: There's I don't know what they're doing. They don't know

750
00:45:16,280 --> 00:45:17,920
Speaker 1: what's going on yet. They just like what they like.

751
00:45:18,040 --> 00:45:20,799
Speaker 1: I think is what that means. Well, by the time

752
00:45:20,840 --> 00:45:23,680
Speaker 1: they're forty, they say, that's uh, simply because they like it.

753
00:45:24,280 --> 00:45:26,200
Speaker 1: Like I just like the way the smells, and I'm forty,

754
00:45:27,080 --> 00:45:29,640
Speaker 1: so I'm gonna just wear it. I don't care what

755
00:45:29,840 --> 00:45:32,279
Speaker 1: my husband thinks at this point or what my friends

756
00:45:32,360 --> 00:45:36,319
Speaker 1: think at this point. Um. And their sixties, they say,

757
00:45:36,400 --> 00:45:39,839
Speaker 1: women think of other people's which is like, uh, their

758
00:45:39,960 --> 00:45:42,560
Speaker 1: friends are loved. Ones say they like the way it smells,

759
00:45:43,080 --> 00:45:44,960
Speaker 1: which is a really nice thing. And then a lot

760
00:45:45,040 --> 00:45:49,680
Speaker 1: of um, people choose perfumes apparently that their mother or

761
00:45:50,040 --> 00:45:53,440
Speaker 1: or in the same scent family. Yeah, either knowingly or not,

762
00:45:53,600 --> 00:45:59,200
Speaker 1: but probably knowingly because um, there's an associative learning theory

763
00:45:59,480 --> 00:46:02,160
Speaker 1: of smell. All you were saying before the break, We're

764
00:46:02,200 --> 00:46:04,960
Speaker 1: going to talk about whether you know smell is learned

765
00:46:05,120 --> 00:46:08,400
Speaker 1: or forborn with it. The idea that smell is learned

766
00:46:08,480 --> 00:46:14,040
Speaker 1: is called the associative learning hypothesis. Yeah, that like, we

767
00:46:14,200 --> 00:46:18,560
Speaker 1: come to like smells based on social constructs, based on experience,

768
00:46:18,680 --> 00:46:22,960
Speaker 1: there's supposedly evidence that smell learning begins in the womb,

769
00:46:23,280 --> 00:46:26,440
Speaker 1: even that odor and molecules can be passed along from

770
00:46:26,520 --> 00:46:29,680
Speaker 1: mother to child, and that the stuff you're exposed to

771
00:46:29,760 --> 00:46:32,160
Speaker 1: in the womb you can show a preference for later

772
00:46:32,280 --> 00:46:34,560
Speaker 1: on down the road. Yeah. And Rachel Hurts is a

773
00:46:34,600 --> 00:46:36,440
Speaker 1: member of that camp. Yeah. And by the way, I

774
00:46:36,480 --> 00:46:38,640
Speaker 1: want to give a shout out. Rachel Hurts wrote a

775
00:46:38,920 --> 00:46:43,640
Speaker 1: chapter for the book Neurobiology of Sensation and Reward, which

776
00:46:43,680 --> 00:46:48,040
Speaker 1: is a gas in general, right, But she wrote chapter seventeen.

777
00:46:48,480 --> 00:46:51,440
Speaker 1: Perfume is the title of it, and it's on UM

778
00:46:51,920 --> 00:46:54,680
Speaker 1: the n I H website, the n c B I website.

779
00:46:54,760 --> 00:46:56,239
Speaker 1: Just search for that and he will come up. The

780
00:46:56,280 --> 00:46:59,799
Speaker 1: whole chapter is right there, and it's really interesting and exhausting.

781
00:47:00,440 --> 00:47:02,880
Speaker 1: But she is one of the ones who's like, this

782
00:47:03,000 --> 00:47:05,600
Speaker 1: is a learned behavior and lays out something really great

783
00:47:06,200 --> 00:47:09,120
Speaker 1: um evidence for it. Yeah. One of her points is that,

784
00:47:09,360 --> 00:47:16,640
Speaker 1: um that babies basically don't think anything smells bad or good. Um.

785
00:47:17,400 --> 00:47:19,240
Speaker 1: I don't know how they know this. I guess wafting

786
00:47:19,280 --> 00:47:21,399
Speaker 1: things under a baby's face to see what the face

787
00:47:21,520 --> 00:47:24,399
Speaker 1: they make, including poop. Well, yeah, you never never see

788
00:47:24,440 --> 00:47:29,000
Speaker 1: the baby like yeah, like all wallow and poop. I

789
00:47:29,040 --> 00:47:31,239
Speaker 1: don't care. I'm a baby. I don't mind the smell.

790
00:47:31,320 --> 00:47:34,240
Speaker 1: You ever farted right in a baby's face, No reaction,

791
00:47:34,800 --> 00:47:38,200
Speaker 1: they just blink nothing a couple of times. They're delighted.

792
00:47:38,719 --> 00:47:42,439
Speaker 1: Well plus also um. Other studies of adults, not even

793
00:47:42,560 --> 00:47:45,800
Speaker 1: babies have shown that the same smell can be preferred

794
00:47:46,040 --> 00:47:50,640
Speaker 1: or disliked in very similar groups. In the UK, the

795
00:47:50,719 --> 00:47:53,239
Speaker 1: smell of winter green in a study after World War

796
00:47:53,360 --> 00:47:58,000
Speaker 1: Two was found to be just generally disliked. In the US,

797
00:47:58,080 --> 00:48:01,080
Speaker 1: like a decade later, the smell of winter green was

798
00:48:01,120 --> 00:48:04,439
Speaker 1: found to be generally preferred. In the US. Winter green

799
00:48:04,600 --> 00:48:07,120
Speaker 1: is used for like candy and gum, and it's associated

800
00:48:07,160 --> 00:48:10,840
Speaker 1: with positive stuff. In the u K. Winter green was

801
00:48:10,920 --> 00:48:14,680
Speaker 1: used during World War two, um for medicines that were

802
00:48:14,800 --> 00:48:17,719
Speaker 1: used in the field, so there's associations with battle war

803
00:48:18,200 --> 00:48:21,879
Speaker 1: maiming disease. So that's what winter green is the people

804
00:48:21,920 --> 00:48:24,279
Speaker 1: in the UK, whereas in the US the exact same

805
00:48:24,320 --> 00:48:27,360
Speaker 1: smell is pleasant. And you know, I mean it's not

806
00:48:27,520 --> 00:48:31,120
Speaker 1: like the Americans and the Brits are the exact same people,

807
00:48:31,680 --> 00:48:34,319
Speaker 1: but they're in the same cohort, you know, are very

808
00:48:34,360 --> 00:48:38,520
Speaker 1: similar cohort and they showed like opposite preferences, which is

809
00:48:38,680 --> 00:48:43,319
Speaker 1: really great evidence for associative learning hypothesis. Yeah, and it's

810
00:48:43,320 --> 00:48:46,719
Speaker 1: also a reason why in the early two thousand's the U. S.

811
00:48:46,800 --> 00:48:50,760
Speaker 1: Army was not able to come up with a stink

812
00:48:50,840 --> 00:48:56,440
Speaker 1: bomb that was universally upsetting to people's noses across cultures.

813
00:48:57,200 --> 00:49:00,239
Speaker 1: They contracted out them mol Chemical Sense the Center in Reilly,

814
00:49:00,920 --> 00:49:05,960
Speaker 1: and they tried to curate a universal stink bomb smell.

815
00:49:06,760 --> 00:49:11,760
Speaker 1: And they said, you know, because of cultural specific products

816
00:49:11,800 --> 00:49:14,800
Speaker 1: and things, we had to avoid anything like food related.

817
00:49:15,040 --> 00:49:17,360
Speaker 1: Even if we think it really stinks, some other culture

818
00:49:17,440 --> 00:49:20,760
Speaker 1: might like it exactly. Um. So they had to basically

819
00:49:20,840 --> 00:49:24,320
Speaker 1: go to They focused on stuff with biological origins like

820
00:49:24,560 --> 00:49:29,040
Speaker 1: vomit and human wate and burnt hair and uh. They

821
00:49:29,120 --> 00:49:32,520
Speaker 1: made synthetic versions of all these and got some people

822
00:49:32,560 --> 00:49:35,040
Speaker 1: in Philly and put them in a hood and introduced

823
00:49:35,080 --> 00:49:37,920
Speaker 1: these people and I thought it was funny that was

824
00:49:37,960 --> 00:49:41,480
Speaker 1: Philly though they're probably like, it's not so bad, um,

825
00:49:42,239 --> 00:49:45,080
Speaker 1: and introduced They slowly infused it, and they said people

826
00:49:45,120 --> 00:49:47,239
Speaker 1: thought it was the worst thing they ever smell. Their

827
00:49:47,280 --> 00:49:49,800
Speaker 1: heads would jerk back, they would contort with revulsion and

828
00:49:49,880 --> 00:49:51,759
Speaker 1: then basically just try and hold their breath as long

829
00:49:51,800 --> 00:49:54,600
Speaker 1: as possible or take little shallow breaths. Sounds like a

830
00:49:54,640 --> 00:49:58,239
Speaker 1: great stink bomb to unleash on people in Philadelphia at least. Yeah,

831
00:49:58,320 --> 00:50:00,520
Speaker 1: but they couldn't. Basically, they couldn't come up with anything

832
00:50:00,600 --> 00:50:05,239
Speaker 1: that was universally hated. So do you remember the Air

833
00:50:05,320 --> 00:50:07,280
Speaker 1: Force also tried to come up with a gay bomb

834
00:50:08,400 --> 00:50:10,680
Speaker 1: that used like some sort of perfume to turn like

835
00:50:10,920 --> 00:50:15,719
Speaker 1: enemy combatants into like just gay lovers. So silly. Um.

836
00:50:16,360 --> 00:50:18,200
Speaker 1: It's a shame, though, because the stink bomb is actually

837
00:50:18,280 --> 00:50:21,000
Speaker 1: really like it's a great idea. You know, it doesn't

838
00:50:21,040 --> 00:50:25,200
Speaker 1: hurt anyone, there's no, it's not like a chemical like

839
00:50:25,480 --> 00:50:28,279
Speaker 1: you know, what do you call it the sprays irritant? Yes,

840
00:50:28,400 --> 00:50:30,600
Speaker 1: not an irritant in anyway. It just stinks, and it

841
00:50:30,640 --> 00:50:32,960
Speaker 1: would keep people out of a sensitive area if they

842
00:50:32,960 --> 00:50:36,680
Speaker 1: didn't want them there. Well, chemical um irritation is a

843
00:50:37,040 --> 00:50:42,840
Speaker 1: sensation that your nose experiences along with odors. So it

844
00:50:43,000 --> 00:50:45,520
Speaker 1: is technically a stink bomb like pepper spray is a

845
00:50:45,560 --> 00:50:48,480
Speaker 1: stink bomb. Oh yeah yeah, but it has like an

846
00:50:48,560 --> 00:50:53,359
Speaker 1: actual physical effect on your skin, which a stink bomb wouldn't. Um.

847
00:50:53,640 --> 00:50:55,880
Speaker 1: But The other school thought, though, is that it's uh,

848
00:50:57,160 --> 00:51:01,399
Speaker 1: you know, it comes via evolution basically, Yeah, that it's innate. Yeah,

849
00:51:01,560 --> 00:51:03,560
Speaker 1: which this kind of makes sense that they both make

850
00:51:03,600 --> 00:51:05,200
Speaker 1: sense to me. I think it might be a mixture

851
00:51:05,200 --> 00:51:11,040
Speaker 1: of both. Um. But what's his name, Gilbert or hill Bear?

852
00:51:11,480 --> 00:51:13,840
Speaker 1: Hill Bear, one of the two. So if you're in

853
00:51:13,880 --> 00:51:16,400
Speaker 1: the Gilbert camp, though, you're gonna you're gonna go with

854
00:51:16,480 --> 00:51:20,239
Speaker 1: the evolution because he points out that, UM, when we

855
00:51:20,360 --> 00:51:25,080
Speaker 1: were evolving, you know, apples smell good because you're meant

856
00:51:25,160 --> 00:51:28,000
Speaker 1: to eat them and you're meant to spread the seed. UM,

857
00:51:28,480 --> 00:51:33,239
Speaker 1: So that smell is associated with living and living well

858
00:51:33,880 --> 00:51:37,080
Speaker 1: by eating fruits. Conversely, the smell of poop and vomit

859
00:51:37,200 --> 00:51:41,759
Speaker 1: and urine um, which convey disease and bacteria and all

860
00:51:41,880 --> 00:51:45,880
Speaker 1: the stuff you're not supposed to be with. Under innate hypothesis,

861
00:51:46,520 --> 00:51:49,160
Speaker 1: it would be that's why we avoid those, because we

862
00:51:49,480 --> 00:51:54,680
Speaker 1: do avoid the the substances that carry those obnoxious smells.

863
00:51:55,560 --> 00:51:58,040
Speaker 1: Makes sense. Oh, it totally makes sense. So I just

864
00:51:58,160 --> 00:52:00,239
Speaker 1: think to me, the evidence is more than or for

865
00:52:00,480 --> 00:52:03,279
Speaker 1: associative learning. Yeah, I think I think it can be both.

866
00:52:03,280 --> 00:52:05,600
Speaker 1: I don't think it has to be mutually exclusive and

867
00:52:05,680 --> 00:52:07,759
Speaker 1: I think it can be overwritten by the by the

868
00:52:07,880 --> 00:52:11,520
Speaker 1: learning as well. Whatever. In eight things we have UM

869
00:52:12,760 --> 00:52:14,800
Speaker 1: and I don't remember, we did a bit on a

870
00:52:14,840 --> 00:52:19,880
Speaker 1: study years ago about UM people looking for their mates

871
00:52:20,080 --> 00:52:24,759
Speaker 1: according to having a different immune system, which would in

872
00:52:24,840 --> 00:52:30,120
Speaker 1: turn make their children immune to more possible things. Yeah,

873
00:52:30,239 --> 00:52:33,000
Speaker 1: more robust immunity and the kids. Because you take immunity

874
00:52:33,040 --> 00:52:35,640
Speaker 1: A and immunity B, and putting together you've got immunity C,

875
00:52:35,840 --> 00:52:38,200
Speaker 1: which is the best of A and B. Right, So this,

876
00:52:38,360 --> 00:52:41,200
Speaker 1: this is like a whole idea of why or how

877
00:52:41,719 --> 00:52:45,080
Speaker 1: people select mates is based on that which is scent based.

878
00:52:45,600 --> 00:52:49,640
Speaker 1: That's what they think, and apparently it's this is evidenced

879
00:52:49,680 --> 00:52:52,960
Speaker 1: by study after study after study that finds consistently that

880
00:52:53,120 --> 00:52:57,160
Speaker 1: women rate a man scent as the number one factor

881
00:52:57,400 --> 00:53:02,160
Speaker 1: and attractiveness more than his pearance, more than wealth, more

882
00:53:02,239 --> 00:53:06,080
Speaker 1: than anything else. Scent is perennially the number one most

883
00:53:06,160 --> 00:53:09,680
Speaker 1: important thing. They think that's possible that the reason why

884
00:53:09,840 --> 00:53:13,400
Speaker 1: is because um our senses are attuned or scent is

885
00:53:13,440 --> 00:53:16,320
Speaker 1: a tune so that we can sniff out somebody with

886
00:53:16,400 --> 00:53:20,359
Speaker 1: a different immune system so we can reproduce more robust kits.

887
00:53:20,680 --> 00:53:23,919
Speaker 1: The problem is if you factor in cologne. What you're

888
00:53:23,920 --> 00:53:26,640
Speaker 1: doing is deceiving that natural drive, and all of a

889
00:53:26,680 --> 00:53:29,280
Speaker 1: sudden you're gonna have kids with like zero immune system

890
00:53:29,360 --> 00:53:33,799
Speaker 1: because the guy was wearing cologne. Yeah, that makes total sense. Uh.

891
00:53:34,000 --> 00:53:37,480
Speaker 1: You don't want to confuse your potential mating mate. It's

892
00:53:37,520 --> 00:53:41,840
Speaker 1: a pretty good argument against warring cologne. Yeah. Um. And

893
00:53:41,920 --> 00:53:44,759
Speaker 1: then there is the uh, of course the whole does

894
00:53:44,880 --> 00:53:48,560
Speaker 1: this stuff work anyway as far as being a sexual attractant? Uh,

895
00:53:48,680 --> 00:53:51,439
Speaker 1: And there's there's zero scientific proof that there was any

896
00:53:51,520 --> 00:54:00,120
Speaker 1: kind of um ahdusiastic assic fords ac Ick compound you

897
00:54:00,160 --> 00:54:03,800
Speaker 1: can concoct that will literally, um draw someone to you sexually,

898
00:54:04,760 --> 00:54:07,239
Speaker 1: as much as they've tried and tried to advertise that

899
00:54:07,880 --> 00:54:11,640
Speaker 1: subtly or not so subtly. Um. We are not pigs,

900
00:54:12,160 --> 00:54:17,040
Speaker 1: who apparently do have mating pheromones that actually work that way.

901
00:54:18,160 --> 00:54:22,200
Speaker 1: They have something called a accessory olfactory system. Uh. And

902
00:54:22,320 --> 00:54:24,160
Speaker 1: in pigs, they have something in their nose called the

903
00:54:25,320 --> 00:54:29,080
Speaker 1: vomar nasal organ which is specifically specialized to pick up

904
00:54:29,120 --> 00:54:31,480
Speaker 1: on these molecules. And we don't have them as humans.

905
00:54:32,640 --> 00:54:34,960
Speaker 1: We don't have the curly tails either, or they say

906
00:54:35,000 --> 00:54:36,640
Speaker 1: we may have them but it just doesn't work. I

907
00:54:36,680 --> 00:54:39,560
Speaker 1: don't know which is which is the case. Who knows.

908
00:54:41,120 --> 00:54:44,480
Speaker 1: Maybe we just use their normal olfactory senses and it's

909
00:54:44,480 --> 00:54:48,480
Speaker 1: not pheromones. It's just smells. Yeah, you know, or you

910
00:54:48,520 --> 00:54:51,120
Speaker 1: know they say maybe it'll make you think that you're

911
00:54:51,200 --> 00:54:53,160
Speaker 1: more sexually attractive, so that I'll make you more confident

912
00:54:53,800 --> 00:54:57,680
Speaker 1: and thus make you more sexually attractive. Um. I got

913
00:54:57,800 --> 00:55:01,440
Speaker 1: one more thing which I mentioned. Georgia. Yeah, Georgio is

914
00:55:01,480 --> 00:55:05,000
Speaker 1: a huge, hugely popular maybe the number one cent of

915
00:55:05,040 --> 00:55:10,200
Speaker 1: the nineteen eighties. Um. And it was famously banned from

916
00:55:10,280 --> 00:55:13,920
Speaker 1: some restaurants because it was so stinky. Yes, because some

917
00:55:14,040 --> 00:55:16,520
Speaker 1: restaurateurs are like, if you've got a couple of people

918
00:55:16,560 --> 00:55:19,680
Speaker 1: were in Georgio in here, it's gonna overpower the smell

919
00:55:19,760 --> 00:55:21,560
Speaker 1: of the food and the taste of the food. So

920
00:55:21,680 --> 00:55:26,560
Speaker 1: they banned Georgio, which all it did was accelerate sales. Well,

921
00:55:26,600 --> 00:55:28,359
Speaker 1: there are some people in this building that I wish

922
00:55:28,400 --> 00:55:31,920
Speaker 1: would be banned from our elevators. I almost never run

923
00:55:32,000 --> 00:55:37,239
Speaker 1: into that anymore. Boy, I've smelled some stuff that they're

924
00:55:37,280 --> 00:55:39,640
Speaker 1: not even on. In the elevator car. It's a vehicle,

925
00:55:39,880 --> 00:55:42,440
Speaker 1: and I step in. I'm like whoa is it like obsession?

926
00:55:42,880 --> 00:55:46,600
Speaker 1: That's usually like super perfuming lady stuff? Oh I got you? Yeah?

927
00:55:47,760 --> 00:55:51,200
Speaker 1: You got anything else? No, I mean there's plenty more. Yeah,

928
00:55:51,400 --> 00:55:54,359
Speaker 1: but yeah, we got so much time. If you want

929
00:55:54,360 --> 00:55:56,759
Speaker 1: to know more about perfume, you can type that word

930
00:55:56,840 --> 00:55:58,600
Speaker 1: in the search bar at how stuff works dot com.

931
00:55:58,680 --> 00:56:00,719
Speaker 1: And since I said search parts time a listener mail,

932
00:56:02,200 --> 00:56:04,520
Speaker 1: that's right. I'm gonna call this a little Nostre Damas

933
00:56:04,640 --> 00:56:07,800
Speaker 1: bit from a Canadian. Hey, guys, I would like to

934
00:56:07,800 --> 00:56:09,920
Speaker 1: say how great. First of all, that you make my

935
00:56:10,000 --> 00:56:12,879
Speaker 1: hour long commutes to work every morning. So thanks, um,

936
00:56:13,040 --> 00:56:15,600
Speaker 1: it's a pleasure to listen to the show, especially on

937
00:56:15,719 --> 00:56:18,520
Speaker 1: Nostre Damas. I thought i'd give you another example of

938
00:56:18,640 --> 00:56:22,400
Speaker 1: what he supposedly said. Quote from the Calm Morning, The

939
00:56:22,560 --> 00:56:26,160
Speaker 1: end will come when of the dancing horse, the number

940
00:56:26,480 --> 00:56:30,439
Speaker 1: of circles will be nine. It's from Nostre Damas three

941
00:56:31,360 --> 00:56:35,080
Speaker 1: she said. She says. It was said that Nostre Damas

942
00:56:35,120 --> 00:56:38,320
Speaker 1: predicted in the world and was explained as follows. Korea

943
00:56:38,560 --> 00:56:44,040
Speaker 1: is the calm morning country. Sigh dancing as in doing

944
00:56:44,239 --> 00:56:48,560
Speaker 1: the dancing horse is Gangham style. On December one, that

945
00:56:48,680 --> 00:56:53,240
Speaker 1: song reached one million views on YouTube nine zeros. In summary,

946
00:56:53,280 --> 00:56:56,120
Speaker 1: people were claiming that damas Is prediction was the into

947
00:56:56,160 --> 00:56:59,120
Speaker 1: the World would be on December twenty one. So that's it. Guys,

948
00:56:59,239 --> 00:57:00,759
Speaker 1: keep on doing what you do. You do a great

949
00:57:00,840 --> 00:57:03,319
Speaker 1: job and you're always a pleasure. And oh the sound

950
00:57:03,360 --> 00:57:06,200
Speaker 1: effects are awesome. Kudos to Jerry. Wait to go to Jerry.

951
00:57:06,440 --> 00:57:10,000
Speaker 1: That's from Julia Ka in Toronto, Ontario, Canada. Hey, we

952
00:57:10,120 --> 00:57:15,239
Speaker 1: love Toronto, AK Toronto. Right, that's right, we love it. Well,

953
00:57:15,640 --> 00:57:17,080
Speaker 1: let's see what we want to hear from you. Let

954
00:57:17,160 --> 00:57:21,000
Speaker 1: us know about your perfume preference. Uh. You can tweet

955
00:57:21,200 --> 00:57:23,880
Speaker 1: us your favorite perfume of all time or your most

956
00:57:23,920 --> 00:57:27,120
Speaker 1: hated perfume of all time at s y s K podcast.

957
00:57:27,240 --> 00:57:29,880
Speaker 1: You can let us know on Facebook, dot com slash

958
00:57:29,880 --> 00:57:32,120
Speaker 1: Stuff you Should Know. You can send us an email

959
00:57:32,200 --> 00:57:34,640
Speaker 1: to stuff podcast at how Stuff Works dot com, and

960
00:57:34,920 --> 00:57:37,040
Speaker 1: as always, join us at our home on the web,

961
00:57:37,360 --> 00:57:42,400
Speaker 1: Stuff you Should Know dot Com. Stuff you Should Know

962
00:57:42,560 --> 00:57:45,320
Speaker 1: is a production of I Heart Radio. For more podcasts

963
00:57:45,400 --> 00:57:48,760
Speaker 1: my Heart Radio, visit the i Heart Radio app, Apple Podcasts,

964
00:57:48,920 --> 00:57:50,720
Speaker 1: or wherever you listen to your favorite shows.