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Speaker 1: My investor buddy that I've known for a long time.

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Speaker 1: He just showed up on my prav and he goes like, look,

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Speaker 1: here's fifty riots.

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Speaker 2: Is do it?

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Speaker 1: I wait, do what? And he was like, I want

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Speaker 1: you to open the shop. I know someone to do well.

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Speaker 1: And that was the first step. He came with a

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Speaker 1: plastic bag with fifty rock.

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Speaker 3: Welcome to Idea Generations All Angles, a podcast about culture's

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Speaker 3: most influential brands and the teams that built them. If

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Speaker 3: you're an entrepreneur, creative, or anyone interested in harnessing the

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Speaker 3: power of collaboration, join me Noah Callahan Bever each week

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Speaker 3: as we dissect the most dynamic companies in culture, because

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Speaker 3: the only way to truly understand success is to look

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Speaker 3: at it from all angles. Idea Generations All Angles is

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Speaker 3: a Will Packer Media podcast. In twenty sixteen, Scar Pimantel

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Speaker 3: founded Scars Pizza, a classic New York City pizza rha

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Speaker 3: on the Lower East Side of Manhattan. In the years

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Speaker 3: that followed, Scars would become one of the hottest restaurants

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Speaker 3: in New York and be crowned the best slice in NYC.

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Speaker 3: But with these massive expectations would come unexpected challenges that

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Speaker 3: would push the Scars team to their limit. On this

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Speaker 3: week's episode of All Angles, we talked to founder Scar Pimantel,

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Speaker 3: his wife and marketing director Megan Pimintell, as well as

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Speaker 3: their close friend and collaborator DJ Clark Kent to hear

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Speaker 3: the full story behind the rise of Scars Pizza. But

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Speaker 3: before any of that happened, years before a collaboration with

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Speaker 3: Nike or jumping into the world of Omakase, Scar was

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Speaker 3: just a teenager in the Bronx trying to figure out

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Speaker 3: his future.

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Speaker 1: That was growing up. I mean I couldn't figure it

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Speaker 1: out up until I don't know what third grade. I

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Speaker 1: want to be a pilot. Then I'm afraid of flying.

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Speaker 1: I was like, no, that ain't happening.

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Speaker 3: This is Scar Pimantel, owner of Scars Pizza.

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Speaker 1: Honestly, growing up here in that era was you know

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Speaker 1: how they say, and you either play sports, you know

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Speaker 1: you deal drugs. It was one of the other.

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Speaker 3: Growing up in the Bronx, Entrepreneurship wasn't necessarily on Scar's mind.

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Speaker 3: Survival was. But Scar's family was active in the service industry,

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Speaker 3: and from an early age, Scar would get glimpses of

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Speaker 3: life as a restaurant worker and owner.

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Speaker 1: And then one day I was with my grandmother and

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Speaker 1: I saw how she used to be a waitress in

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Speaker 1: a restaurant in the Upper West Side and a dieting

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Speaker 1: and I always liked that environment. My dad had a

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Speaker 1: diner in the bron room kids for like a little bit,

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Speaker 1: and I always liked restaurant environments. Wasn't a good student.

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Speaker 1: I dropped out of high school, and it was that's

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Speaker 1: one thing I always always liked. That was I knew

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Speaker 1: I wanted to be in the food industy for the

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Speaker 1: most part, so I just decided. I was like, you know,

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Speaker 1: I don't want to open up my restaurant. Even I

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Speaker 1: don't want to own a restaurant, but I didn't have

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Speaker 1: the money for it. Figure it out.

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Speaker 3: Scar wanted to open a restaurant, but it felt more

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Speaker 3: like a pipe dream than an actual possibility, so we

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Speaker 3: continued to work odd jobs and hustle his way through life.

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Speaker 1: I didn't like structure, like I didn't like going to

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Speaker 1: school because I didn't like feeling like I was going

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Speaker 1: to jail, like you know, line up here, do this that.

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Speaker 1: I didn't like taking order some people or direction for people.

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Speaker 1: I was, you know, I was a knuckle I think

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Speaker 1: I saw some beepers that was selling beepers on to

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Speaker 1: Fifth like a year and a half, two years, and

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Speaker 1: then I liked that. But it was you know, it

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Speaker 1: wasn't a career thing, you know, it was just something

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Speaker 1: to make money with that was cool. Like I met

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Speaker 1: like a lot of rappers there. I met Jim Jones.

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Speaker 1: We still get this to him. You know, he probably

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Speaker 1: doesn't remember. This is when Cameron first was blowing up,

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Speaker 1: so he would tag along, you know, not tagling, but

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Speaker 1: they I guess he was his hype man at the time.

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Speaker 1: I don't remember, but no one knew who Jim was

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Speaker 1: on outside of Harlem, so he would be with Cameron

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Speaker 1: Cam was blowing up, and he would always he had

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Speaker 1: his next wi I page it with us, with the

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Speaker 1: people that were with us, So he would always lose

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Speaker 1: it on to a that show or on the show,

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Speaker 1: come back like the following week. We don't come up

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Speaker 1: like you with dis kound like whatever, just keep it pushing.

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Speaker 1: And we met Cam. We met I met before when

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Speaker 1: he was blowing up one hundred and twenty Fifth Street

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Speaker 1: at the time was like a completely different world to

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Speaker 1: what I was because I lived on Want thirty eight time,

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Speaker 1: so Harlem was like that was like my first real

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Speaker 1: experience inside hall, Like I didn't grow up at home

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Speaker 1: because we didn't consider Hamilton and Wan thirty eight calm

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Speaker 1: at the time. We just called everything uptown and that

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Speaker 1: was like my first taste and experience of living in

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Speaker 1: Harlem and meeting new people and stuff like that.

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Speaker 3: Scar continued to search for an occupation, but nothing seemed

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Speaker 3: to stick for me.

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Speaker 1: Obviously, I would never be a cop. I would never

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Speaker 1: be in the military, so I was like, you know,

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Speaker 1: what else can I do? You know, I tried the

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Speaker 1: office life. It wasn't for me, so I was like, yo,

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Speaker 1: what could I do? That's different? And I had fun

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Speaker 1: when I worked as a buswiy that was you know,

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Speaker 1: That's when I was like, Okay, it's coool. I tried

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Speaker 1: some other things.

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Speaker 3: When I got older, scar renentered the service industry and

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Speaker 3: instantly knew that he found his calling. He gradually made

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Speaker 3: his way from busboy to the kitchen and eventually became

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Speaker 3: a consultant, working with restaurants on their menus. This led

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Speaker 3: to him making dozens of connections in the New York

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Speaker 3: City food scene that would change his life professionally and personally.

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Speaker 4: So I met Scar in two thousand and seven. One

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Speaker 4: of my really good friends was dating his really good friends.

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Speaker 3: This is Megan piminto Scar's wife and business park.

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Speaker 4: When he was consulting his last consulting job, the whole

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Speaker 4: like Pizza program took off. They were supposed to be

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Speaker 4: like a farm to table type restaurant, like Seasonal, and

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Speaker 4: then they had a pizza oven, and so they hired

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Speaker 4: Scar to provide them with recipes, teach the chef how

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Speaker 4: to make pizza, all of that, and then the pizza

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Speaker 4: was the only thing making press or getting press from

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Speaker 4: that restaurant, and so they kind of turned into a pizzeria.

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Speaker 4: I think that's when we realized, We're like, oh, you

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Speaker 4: should just do this on your own and like work

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Speaker 4: for yourself.

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Speaker 3: Scars broad dream of owning a restaurant suddenly developed a

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Speaker 3: singular focus pizza.

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Speaker 1: I don't know what it's going to be pizza until

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Speaker 1: I've worked at a pizzeria. That's what I was like, this

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Speaker 1: is it because it's just the idea of a pizzeria.

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Speaker 1: It's like when I used to work one back in

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Speaker 1: you know, back then it was like he had everything,

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Speaker 1: every walk of life, every race. Everyone would just burger

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Speaker 1: wed the pizzeri had just made too much sense. That's

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Speaker 1: the mostly your aspect of a slight shop. So that's

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Speaker 1: so I was like, you know what this is, this

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Speaker 1: is what I want to do. So I just you know, learned,

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Speaker 1: got dood at it, and made a healthier version of it.

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Speaker 3: There's no shortage of pizza in New York City, so

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Speaker 3: for Scar to have success within a crowded market, he

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Speaker 3: need to find a way to differentiate his slice. But

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Speaker 3: instead of going for gimmicks and outlandish topping combos, Scar

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Speaker 3: focused on the most important aspect, the quality of the

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Speaker 3: pie itself.

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Speaker 1: The plan was always we're going to do something that's

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Speaker 1: healthy alternatives because people don't know a lot of people

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Speaker 1: still don't want to accept it. Understand. They're like the

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Speaker 1: pizza you eat even in your neighborhood spot. I'm not

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Speaker 1: trying to like downplay like neighborhood spot, but like they

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Speaker 1: don't use good stuff ever, and they're charging you two

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Speaker 1: three dollars for it. So I said, you know, and

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Speaker 1: if I could charge it a little more and make

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Speaker 1: it at least mostly organic, and if we can't get

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Speaker 1: our getting stuff, make it all natural, which none of

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Speaker 1: them are, like, at least it's a healthy option for people.

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Speaker 1: But it wasn't about like crazy topics like Garada cheese

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Speaker 1: and all this other craft. You know what I'm saying.

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Speaker 1: It's just straight up New York South pizza, like the

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Speaker 1: stuff we grew up eating, simple stuff and make it healthy.

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Speaker 3: Scar had his vision and his recipe, but he was

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Speaker 3: still missing one vital part, the capital to open a shop.

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Speaker 3: So we started seeking out potential investors.

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Speaker 1: My family wouldn't they were like a pizza place. They

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Speaker 1: none of them wanted him put no money into it.

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Speaker 1: I was like, all right, cool whatever, I figured it out.

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Speaker 1: If it wasn't you know what I'm saying. They were

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Speaker 1: like nah, you know, and ain't no banks lending you money,

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Speaker 1: you know what I'm saying. So it's like, fuck it.

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Speaker 1: I figured out on my own. I was supposed to

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Speaker 1: be one of my best friends that I grew up with,

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Speaker 1: and he backed out like twice off me, and I

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Speaker 1: was like, bro, I'm like, you know, I've knowned since

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Speaker 1: I was like nine. I'm like, dude, we're gonna do

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Speaker 1: it for and he thought I was going after him

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Speaker 1: for money and I'm like, nah, but like and then

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Speaker 1: I don't know, he fell out of me, you know

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Speaker 1: twice and I was like it was kind of, you know, disupporting.

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Speaker 1: And then my investor buddy that I've known for a

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Speaker 1: long time, he just showed up in my crib and

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Speaker 1: he was like, look, here has fifty rackses do it.

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Speaker 1: I was like, do what. He was like, I want

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Speaker 1: you to open the shop. I know someone to do well.

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Speaker 1: And that was the first step. And that was it.

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Speaker 1: He came with a plastic bag with fifty rocks. He

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Speaker 1: was like, yeah's.

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Speaker 4: I was there when our friend came over and gave

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Speaker 4: him the original money and it's every It's true. And

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Speaker 4: a friend came. He's like, here you go. He knew

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Speaker 4: it was a good idea. I knew it was a

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Speaker 4: good idea.

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Speaker 3: With fifty thousand dollars cash in hand, Scar searched for

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Speaker 3: the perfect location for his shop.

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Speaker 4: I remember one of his good friends, Mike Wench, who

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Speaker 4: owns Bowery Paul Room. He told Scar, as long as

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Speaker 4: you have the space, that's when people will take you seriously.

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Speaker 4: And it was one hundred percent trough. The second he

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Speaker 4: used to had a lease going, that's when people started

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Speaker 4: being taking him more seriously.

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Speaker 1: So Downtown's always been a big part of my life

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Speaker 1: growing up. So like before my cousins got locked up,

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Speaker 1: they used to come down to downtown. They used to

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Speaker 1: do the hustle downtown, and they used to always come

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Speaker 1: back looking fresh. They used to call it downtown. They

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Speaker 1: used to either call it Downtown or the Ville when

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Speaker 1: they used to come out here, and I used to

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Speaker 1: go get phazed at Astrolayer. That's the place. Then I

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Speaker 1: started going to my dudes on Hamilton, but I used

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Speaker 1: to always be downtown. They used to drive me the

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Speaker 1: Canal Jeans, the original location, which is where it blooming

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Speaker 1: does this now on Broadway. I just fell in love

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Speaker 1: with downtown. I worked in Blados. I always knew it

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Speaker 1: was going to be Downtown. It was the universe, like

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Speaker 1: the universe, and in terms of fashion, music or everything,

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Speaker 1: it's the capital of that downtown Manhattan, not Brooklyn, not

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Speaker 1: anywhere else. You know, nothing against no other neighborhoods. I

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Speaker 1: always had a connection to downtown, so it always made

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Speaker 1: sense for me to open up on it.

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Speaker 3: With Downtown on his mind, Scar found the perfect space

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Speaker 3: at twenty two Orchard Street in the Lower East Side,

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Speaker 3: with a simple but classic sign on the outside and

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Speaker 3: an interior complete with wood panels, movie posters, and other

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Speaker 3: nostalgic touches. Scar's Pizza officially opened in twenty sixteen, but

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Speaker 3: now came time to face the music and to see

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Speaker 3: if his idea for a throwback pizza Rhea could actually

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Speaker 3: survive in the competitive New York City food landscape.

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Speaker 1: When we first opened, it was me Lows, Megan, and

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Speaker 1: and like one or two my one of my vessels

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Speaker 1: picked city wanted to work. He only lasted like a

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Speaker 1: month tops. He was like in the same I can't

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Speaker 1: work this. And then we had a hire employees after

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Speaker 1: the first month. But we were there like one hundred

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Speaker 1: hours a week and stuff like that, so crazy hours

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Speaker 1: all of us. And my wife worked a job and

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Speaker 1: then she would come at night to help pitch you.

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Speaker 4: I was running social media at this luxury accessories company.

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Speaker 4: That was what helped us survive the first couple of years.

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Speaker 4: Just some mega corporation that had really cheat benefits, you know,

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Speaker 4: paid well. I made good money, so I just had

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Speaker 4: to do that in order to survive. In the beginning.

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Speaker 1: Within the first six months, I was like, yeah, me.

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Speaker 1: I was like, I'll figure something else out. But you know,

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Speaker 1: we did it. We got audited the first six months.

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Speaker 1: I was like, its great, someone like routed us out

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Speaker 1: to I know who rounded us out to, Like because

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Speaker 1: I didn't know this, you could actually follow a complaint

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Speaker 1: to the apartment attacks or whatever in the state like

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Speaker 1: New Young Department IRSH for the New York State and stuff,

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Speaker 1: and they called us and said that we you know whatever,

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Speaker 1: and they started they audited me. I was like, wow, account.

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Speaker 1: I was like, I've never seen anyone get audited their

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Speaker 1: first year, you know, like wild stuff like that. You know,

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Speaker 1: surveillance squads used to drive by the shop, stuff like that.

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Speaker 1: So like it is all good whatever. There's a part

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Speaker 1: of things that other people don't go don't have to

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Speaker 1: deal with that I had to deal with when we

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Speaker 1: first open, Like we we overcame a lot more so

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Speaker 1: than more people would.

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Speaker 4: This like the first business that I've ever built from

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Speaker 4: the ground up, So you really don't know what to expect.

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Speaker 4: I don't think I had any expectations at all. I

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Speaker 4: was obviously really happy in the first few months. It

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Speaker 4: was super exciting. So even though you're like working nine

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Speaker 4: to five, I was working up the office was in Kytown,

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Speaker 4: come home, shower, and then work the back area to

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Speaker 4: help break down all of that. You know, if they

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Speaker 4: needed a body just to like be the cashier for

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Speaker 4: the day, I was that person. After a while, I

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Speaker 4: did get tired. Not gonna lie, but I think it's

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Speaker 4: just so new and exciting that you don't know any

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Speaker 4: of the issues. It's just kind of like it is

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Speaker 4: what it is, And I think that's being so naive

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Speaker 4: about the whole process also kind of its own blessing

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Speaker 4: because you don't I guess you don't get really hung

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Speaker 4: up on certain things because we didn't have like a

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Speaker 4: safety net to fall back on. We put every penning

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Speaker 4: we had into this, so you just have to do it.

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Speaker 4: If there's no fallback plan, what do you do. You

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Speaker 4: just keep moving forward and you just push throws. That

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Speaker 4: was like the first couple of years too, until we

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Speaker 4: started growing and getting proper staff.

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Speaker 3: The Scars team fought on and soon the shop started

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Speaker 3: to solidify itself as a neighborhood spot. As it grew,

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Speaker 3: it also caught the attention of locals and celebrities.

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Speaker 5: Alike my boy AUTI.

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Speaker 2: I mean, this had to be like weeks into them opening.

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Speaker 2: He was like, Yo, you got to come check out

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Speaker 2: my man's pizza shop.

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Speaker 3: This is hip hop legend and God's favorite DJ Clark Kent.

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Speaker 5: And I was like, okay, cool.

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Speaker 2: And I was down there doing an event and I

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Speaker 2: went by and I met him, but before I really

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Speaker 2: even gave him the attention, it was I got to

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Speaker 2: taste the pizza because I might never come back here again.

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Speaker 2: So when I tasted the pizza, I was like, oh shit,

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Speaker 2: now you got something. And then it struck me that

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Speaker 2: this guy is he's not Italian, Like wait a minute,

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Speaker 2: he wait?

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Speaker 1: They look like me. He looks like me.

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Speaker 5: I'm like, wait a minute, this ain't.

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Speaker 2: Right for people who look like me to have a

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Speaker 2: pizza shop that tastes better than everyone else's pizza. And

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Speaker 2: we talked and and we automatically became cool because our

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Speaker 2: ideals as people were the same, you know, and as

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Speaker 2: as kids.

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Speaker 5: Who came from the street. And you know, I looked him,

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Speaker 5: I looked at him with a with a.

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Speaker 2: Respect that I would give the kids that I came

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Speaker 2: up with, the guys that I came up with. He

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Speaker 2: was like a generation and under the guys I came

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Speaker 2: up with, and his heroes were us. But I made

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Speaker 2: sure that between him and I, it wouldn't be a

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Speaker 2: hero situation. It would be a no, we're going to

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Speaker 2: be friends, And we became friends quickly.

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Speaker 3: The buzz around Scars kept growing within the neighborhood, and

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Speaker 3: with the community behind them, Scars became the place to be.

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Speaker 4: A big part of the success is our friends and

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Speaker 4: the community that support, like our neighbors that support us

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Speaker 4: and have like from day one, and they still continue

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Speaker 4: to do so, so that'll always drive a restaurant, and

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Speaker 4: like their success is just having the support of other people,

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Speaker 4: especially your neighborhood. We didn't really get much press in

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Speaker 4: the beginning, honestly, and we weren't even that busy. We

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Speaker 4: get like local stuff, just like, oh this pizzeria opened,

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Speaker 4: you know, no big deal, like in terms of what

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Speaker 4: they were writing about. Maybe do like a photo shoot

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Speaker 4: here or there at the shop because they liked how

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Speaker 4: it looked. And then it just kind of picked up

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Speaker 4: steam after a while.

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Speaker 1: Seen we did some vice Thinglosa didn't want to do it,

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Speaker 1: and I was just like, fuck, let's let's do it cool.

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Speaker 1: Let's do one when no one's ever seen anyone doing drugs,

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Speaker 1: because you know, they expect you to do those those

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Speaker 1: foodie things and like smoke weed, get white. You know

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Speaker 1: what I'm saying, Like do some corny stuff. I told it,

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Speaker 1: my mom is gonna watch. I want to Even if

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Speaker 1: I did all that, I wouldn't want to put it

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Speaker 1: on camera. So we did the device thing I think first,

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Speaker 1: and that was whatever the chef's night out stuff. The

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Speaker 1: second thing that happened was the bon appting.

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Speaker 3: In Jude of twenty eighteen, bon Appetite published an article

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Speaker 3: What's the best New York Slice? I ated thirty pizza

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Speaker 3: joyts to find out? In the future, writer Alex Delaney

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Speaker 3: dubbed scars the best slice in NYC. Putting a white

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Speaker 3: hot spotlight on twenty two orchards.

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Speaker 1: The thing comes out. I was like, what's going you know,

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Speaker 1: I didn't know what was going on. And then like

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Speaker 1: we had lined out the door the next two days

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Speaker 1: and I was like this is crazy. I was like, bro,

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Speaker 1: you guys have to get my zempies do stuff like this,

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Speaker 1: you know what I'm saying, Like, I wasn't prepared for

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Speaker 1: this stuff because I didn't know, you know, I didn't

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Speaker 1: know they were doing stuff like that.

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Speaker 3: The new attention quickly changed the dynamic of the business.

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Speaker 3: It's one thing to be a neighborhood pizza shop serving

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Speaker 3: up for locals and random passers by. It's another thing

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Speaker 3: to operate as a hotspot and the always buzzing New

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Speaker 3: York City foodie scene.

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Speaker 1: Well. Fortunately I used to work in some of the

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Speaker 1: busiest spots in the city, so I knew how to

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Speaker 1: handle bungs. I mean, we just didn't the best we could.

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Speaker 1: Like I couldn't get mad at those like put my

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Speaker 1: head down and they would have cooked and did what

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Speaker 1: I could. You know, we ran out of pizza was

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Speaker 1: two that week.

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Speaker 4: I don't love seeing the line. It actually makes me

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Speaker 4: super anxious because I don't want people like having to

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Speaker 4: wait really like long time for their food. It happens.

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Speaker 4: It's just there's only so much pizza the like our

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Speaker 4: team can produce, and like within a certain amount of time.

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Speaker 1: We're running out of pizza, like at five six. So,

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Speaker 1: I mean it was tough. You know. The worst thing

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Speaker 1: is just saying no to be like you don't have

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Speaker 1: any food. I'm like people man, and I came on

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Speaker 1: to you. I'm like, girl, I'm like, I have no mine.

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Speaker 1: It's not about fat, It's not not gonna do. So

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Speaker 1: what do you want me to do? Like we literally

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Speaker 1: got no food. I'll ins fot out of the boy

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Speaker 1: slice around the corner because I'm like, I don't know,

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Speaker 1: I don't know how to I'm sorry, like I apologized,

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Speaker 1: like I don't know what to do.

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Speaker 3: The shop withstood the initial surge from their coronation as

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Speaker 3: the best pizza in New York City, but as time

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Speaker 3: went on, the hype didn't die down. Everyone who tasted

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Speaker 3: the pizza or stepped foot inside the shop instantly became

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Speaker 3: a repeat customer. Going to the shop felt like going home,

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Speaker 3: and the people were hooked.

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Speaker 4: We always said, it's like, you know, we're for everybody.

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Speaker 4: The shop's for everybody. It's an extension of our living room,

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Speaker 4: So come on if you want to hang out.

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Speaker 2: I actually thought it was perfect because it automatically brought

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Speaker 2: me back to when I was a kid and we

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Speaker 2: had this. We had a place called Tony's Pizza rea

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Speaker 2: up the block for me, and it looked like that.

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Speaker 5: It was wall paneling and a few seats in the

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Speaker 5: back and it looked like a.

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Speaker 2: Real hood Brooklyn pizza shop and I loved it.

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Speaker 3: As the Scars brand grew, Irl Megan, armed with their

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Speaker 3: background in marketing, started to put more we're focused into

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Speaker 3: their online presence. But just as they did with their

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Speaker 3: physical store, Scar's social presence would be unlike any other

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Speaker 3: pizza account out there.

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Speaker 4: When we first opened, I would just make sure that

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Speaker 4: everything was set up it looked good, like literally posting

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Speaker 4: to Instagram whenever we needed to to, like, you know,

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Speaker 4: talk about our updated hours, whatever we're closed this day.

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Speaker 4: So it was whatever they needed. But then as we

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Speaker 4: started growing, it was more focusing on the brand.

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Speaker 1: She's good at marketing, that's her forte, so social media

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Speaker 1: and all that stuff. Like I'd be like, oh, let

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Speaker 1: me post this, and She's like, nah, no't do that.

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Speaker 1: That's not a good look. I was like, Okay, Then

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Speaker 1: it turns out it was right. We keep it to

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Speaker 1: a minimum on purpose, like we don't post food pics

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Speaker 1: on our Instagram because it's like every place does that.

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Speaker 1: She tells me, shut up. She's like, hey, if you

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Speaker 1: open up your ig feed right or you're whatever. The

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Speaker 1: first thing that pops out of food people pulling pizza

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Speaker 1: apart of burrogetarian burgers in half or takes it. Why

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Speaker 1: don't you get tired of it? I was like, yeah,

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Speaker 1: it's fucking annoying. Yeah. We were like, you know what,

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Speaker 1: I'm not doing it. That's how we don't have any

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Speaker 1: real posts and we don't never post anything on our Instagram.

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Speaker 1: You know.

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Speaker 4: I see a lot of places they focus so much

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Speaker 4: on Instagram or link just social media in general, and

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Speaker 4: then they end up becoming this company that like relies

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Speaker 4: on Instagrams, like you have to post every day and

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Speaker 4: you have to do this type of post and reels.

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Speaker 4: And I was just like, well, yeah, obviously you want to.

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Speaker 4: You want us to post every day because it makes

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Speaker 4: you look better as an app. But I was like,

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Speaker 4: what am I getting out of it in return? You know,

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Speaker 4: if people don't want to see that kind of stuff,

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Speaker 4: so what's the big Like why why do it? Then

431
00:19:38,480 --> 00:19:42,679
Speaker 4: you just have to follow these arbitrary trends that the

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Speaker 4: corporations them theselves set up. So now it's like everyone's

433
00:19:46,600 --> 00:19:49,359
Speaker 4: like video, do video? Everyone wants video. It's like the

434
00:19:49,400 --> 00:19:51,880
Speaker 4: apps are telling you this, but you don't necessarily need

435
00:19:51,920 --> 00:19:55,280
Speaker 4: so if you build this whole program or if your

436
00:19:55,320 --> 00:19:59,320
Speaker 4: success is dependent on like social media that I for me,

437
00:19:59,480 --> 00:20:03,040
Speaker 4: I was just like, that's never what I wanted Scars

438
00:20:03,080 --> 00:20:04,840
Speaker 4: to be. And it never started off like that, like

439
00:20:04,880 --> 00:20:07,879
Speaker 4: you said, it started off as restaurant, sort of as

440
00:20:07,920 --> 00:20:11,760
Speaker 4: a pizzeri. Yeah, and then the Instagram is just the

441
00:20:11,840 --> 00:20:14,280
Speaker 4: easiest way for us to communicate stuff to people.

442
00:20:16,080 --> 00:20:18,800
Speaker 1: Like if we actually did start posting photos of pizza

443
00:20:18,880 --> 00:20:21,400
Speaker 1: and burgers and sandwiches and stuff like that every day

444
00:20:21,600 --> 00:20:24,240
Speaker 1: where we have more followers. Yeah, but it's like, like

445
00:20:24,320 --> 00:20:26,439
Speaker 1: she says, it's like, it's not about the amount of

446
00:20:26,440 --> 00:20:29,040
Speaker 1: followers you have, it's about the point. It's the quality

447
00:20:29,040 --> 00:20:31,200
Speaker 1: of the follower you have. You could be there's gonna

448
00:20:31,200 --> 00:20:33,320
Speaker 1: be another pizzeria that's two hundred thousand fowers and we

449
00:20:33,400 --> 00:20:36,159
Speaker 1: have fifty. She really explains to me that makes sense.

450
00:20:36,240 --> 00:20:38,320
Speaker 1: He's like, your value is the polity. Like if you

451
00:20:38,359 --> 00:20:40,840
Speaker 1: go through your people you follow who follow you, you

452
00:20:40,840 --> 00:20:43,520
Speaker 1: have people that are creating directors at the top fashion brands.

453
00:20:43,520 --> 00:20:45,320
Speaker 1: You have people that these people don't have that the

454
00:20:45,359 --> 00:20:47,159
Speaker 1: other places they might have changed that, but it's all

455
00:20:47,160 --> 00:20:50,199
Speaker 1: a bunch of FOODI people following other FOODI people or

456
00:20:50,240 --> 00:20:51,879
Speaker 1: fake accounts following you, you know what I'm saying. So

457
00:20:51,920 --> 00:20:55,159
Speaker 1: it's like you have actual, real quality followers, Like you

458
00:20:55,200 --> 00:20:57,000
Speaker 1: have powerful people in the world following you. You have

459
00:20:57,000 --> 00:20:58,640
Speaker 1: people powerful people in the Middle East. You have part

460
00:20:58,720 --> 00:21:00,320
Speaker 1: like these are people I known for us. You know,

461
00:21:00,440 --> 00:21:03,400
Speaker 1: you have powerful people in fashion couches like this is.

462
00:21:03,440 --> 00:21:05,480
Speaker 1: You know, we have powerful people that don't sneaker like

463
00:21:05,600 --> 00:21:08,600
Speaker 1: they all follow you. Like you know, it's like even

464
00:21:08,640 --> 00:21:11,000
Speaker 1: though you don't post nothing, they still follow, you know,

465
00:21:11,400 --> 00:21:13,760
Speaker 1: and that shows more than what that person that other brand,

466
00:21:13,800 --> 00:21:15,639
Speaker 1: or that other pizzeria or that on the restaurant or

467
00:21:15,640 --> 00:21:18,560
Speaker 1: whatever has two hundred thousand dollars, you know.

468
00:21:19,359 --> 00:21:23,560
Speaker 4: If you're trying to chase the trend and then you're

469
00:21:23,640 --> 00:21:27,960
Speaker 4: just competing with very similar product and then you're just

470
00:21:28,119 --> 00:21:31,640
Speaker 4: noise in the background. Like a Scar always says this too.

471
00:21:31,720 --> 00:21:34,960
Speaker 4: He's like, if we post photos of pizza every day

472
00:21:35,640 --> 00:21:38,440
Speaker 4: and the next pizzeria next door to us is doing

473
00:21:38,480 --> 00:21:41,919
Speaker 4: the same thing, what makes you different, Like besides your font,

474
00:21:42,280 --> 00:21:45,800
Speaker 4: you know, it's like your style of photography or video whatever.

475
00:21:46,240 --> 00:21:48,840
Speaker 4: I think a lot of businesses also try to like

476
00:21:48,960 --> 00:21:53,320
Speaker 4: emulate and copy what other successful businesses are doing, which

477
00:21:53,520 --> 00:21:55,680
Speaker 4: which can work. It's not to say you don't ever

478
00:21:55,760 --> 00:21:58,199
Speaker 4: do that. You can always like pick up stuff, but

479
00:21:58,680 --> 00:22:01,359
Speaker 4: I think you have an app saying like, oh, like

480
00:22:01,400 --> 00:22:04,159
Speaker 4: they use this one brand as an example of like

481
00:22:04,200 --> 00:22:07,320
Speaker 4: look how amazing they are, and then everyone just copies it,

482
00:22:07,359 --> 00:22:09,440
Speaker 4: and then you all look the same, and then everyone

483
00:22:09,440 --> 00:22:12,080
Speaker 4: gets tired of it, and then it's just onto the

484
00:22:12,119 --> 00:22:15,959
Speaker 4: next trend, and so you're just constantly chasing something that

485
00:22:16,040 --> 00:22:18,879
Speaker 4: isn't even you. So that's why I was like, you know,

486
00:22:19,640 --> 00:22:22,800
Speaker 4: for us, Instagram was always just it's where most of

487
00:22:22,960 --> 00:22:25,520
Speaker 4: like the people that we know are on, but I

488
00:22:25,560 --> 00:22:28,680
Speaker 4: don't use it because it's like what it doesn't for us,

489
00:22:28,720 --> 00:22:31,840
Speaker 4: it doesn't matter, you know. It's like we're a restaurant.

490
00:22:31,880 --> 00:22:34,640
Speaker 4: We have a location and that's where all the action's at.

491
00:22:34,720 --> 00:22:37,240
Speaker 4: It's not online. For us.

492
00:22:37,880 --> 00:22:41,520
Speaker 2: We became people with each other and it became I

493
00:22:41,560 --> 00:22:44,119
Speaker 2: care about your family, and he cares about my family,

494
00:22:44,160 --> 00:22:46,359
Speaker 2: and I care about you know, his business, and I

495
00:22:46,400 --> 00:22:48,760
Speaker 2: care about his friends, and I care about his I

496
00:22:48,840 --> 00:22:52,560
Speaker 2: literally care about his family. Like his wife Megan is

497
00:22:52,600 --> 00:22:55,520
Speaker 2: a friend. You know what I'm saying, Like, we're all friends.

498
00:22:55,359 --> 00:22:58,399
Speaker 2: It's not just because you own Scots. It's because you

499
00:22:58,520 --> 00:23:02,399
Speaker 2: are scot and because of that, we would end up

500
00:23:02,400 --> 00:23:04,600
Speaker 2: talking about shit that mattered to us.

501
00:23:04,880 --> 00:23:07,600
Speaker 4: You really have to just have like it's a human

502
00:23:07,680 --> 00:23:10,280
Speaker 4: or human interaction. That's what it all comes down to.

503
00:23:10,560 --> 00:23:12,680
Speaker 4: And I tell I tell the staff too. All the time.

504
00:23:12,720 --> 00:23:15,119
Speaker 4: I was like, treat everyone like it's Scar's mom walking in.

505
00:23:15,359 --> 00:23:18,159
Speaker 4: They don't always they don't always act like that. Sometimes

506
00:23:18,200 --> 00:23:21,199
Speaker 4: some people really rub them the wrong way. But for me,

507
00:23:21,800 --> 00:23:25,160
Speaker 4: especially when you operate a restaurant, it's like, you want

508
00:23:25,200 --> 00:23:29,480
Speaker 4: people to enjoy themselves. They're coming to you, they're spending

509
00:23:29,520 --> 00:23:32,800
Speaker 4: their hard earned money on something that you made. You

510
00:23:32,840 --> 00:23:35,280
Speaker 4: don't It's like, you don't need to be mean to them.

511
00:23:35,320 --> 00:23:37,960
Speaker 4: You don't need to be any type of way except

512
00:23:38,040 --> 00:23:39,600
Speaker 4: just nice and polite.

513
00:23:40,640 --> 00:23:43,600
Speaker 3: With a popping brand and physical location, but an indifference

514
00:23:43,600 --> 00:23:46,480
Speaker 3: towards social media, Scars still wanted to grow the brand

515
00:23:46,480 --> 00:23:48,960
Speaker 3: in other ways, so we started to explore the world

516
00:23:49,000 --> 00:23:52,359
Speaker 3: of collaborations and find other brands to partner with. Little

517
00:23:52,400 --> 00:23:54,080
Speaker 3: did he know that would lead to a six figure

518
00:23:54,080 --> 00:23:54,879
Speaker 3: pair of sneakers.

519
00:23:56,000 --> 00:23:57,800
Speaker 1: Let's do that. We used to work with another brand.

520
00:23:57,800 --> 00:24:01,760
Speaker 1: Sneaker approached us. It was like, oh, whatever about doing

521
00:24:01,760 --> 00:24:03,679
Speaker 1: a collab or some sort. So I was like, I

522
00:24:03,680 --> 00:24:05,159
Speaker 1: didn't know if I wanted to do stuff like that

523
00:24:05,160 --> 00:24:07,440
Speaker 1: at the time, so I told him politely. I was like, hey, listen,

524
00:24:07,600 --> 00:24:09,640
Speaker 1: let me think about it right now. I don't want

525
00:24:09,640 --> 00:24:11,359
Speaker 1: to really really want to do it right now. I

526
00:24:11,400 --> 00:24:13,720
Speaker 1: guess they took the drawnway fast forward a few months

527
00:24:13,720 --> 00:24:16,359
Speaker 1: and I was like, you know what, I feel like

528
00:24:16,480 --> 00:24:18,240
Speaker 1: I hit the person. I was like, yo, you know what,

529
00:24:18,280 --> 00:24:20,040
Speaker 1: I think we should Let's do a collab like whatever,

530
00:24:20,080 --> 00:24:22,280
Speaker 1: let's just do it. And I think they kind of like,

531
00:24:22,440 --> 00:24:24,800
Speaker 1: how do you say this? Kind of like geek me out?

532
00:24:24,880 --> 00:24:26,800
Speaker 1: It was like they were like nah, they kind of

533
00:24:26,800 --> 00:24:29,720
Speaker 1: said and put like like, oh yeah, we could send

534
00:24:29,840 --> 00:24:32,719
Speaker 1: some shoes and stuff like, you know, trying to like,

535
00:24:33,000 --> 00:24:35,080
Speaker 1: you know, not want to do with me. I was

536
00:24:35,119 --> 00:24:38,200
Speaker 1: like cool, whatever. So so I was like what else,

537
00:24:38,640 --> 00:24:39,960
Speaker 1: you know, what the fuck it? I ain't do it

538
00:24:40,400 --> 00:24:42,520
Speaker 1: doing it with fuck the money. Then I hit up

539
00:24:42,520 --> 00:24:44,080
Speaker 1: Clock and I was I was like kind of mad.

540
00:24:44,080 --> 00:24:45,920
Speaker 1: I hit up Clock. I was like, yo, Clock, let's

541
00:24:45,920 --> 00:24:47,520
Speaker 1: do this, slick man, Let's figure out how to do this,

542
00:24:47,640 --> 00:24:49,320
Speaker 1: like we gotta do it in the streets. We got.

543
00:24:52,800 --> 00:24:54,240
Speaker 5: Like we all love air Force one.

544
00:24:54,520 --> 00:24:56,520
Speaker 2: It was yo, we don't, but we did at Scars

545
00:24:56,520 --> 00:24:59,000
Speaker 2: Air Force one, and I was just like, let me

546
00:24:59,000 --> 00:25:03,360
Speaker 2: make a call to call and designed it and it happened.

547
00:25:03,440 --> 00:25:06,720
Speaker 2: And I think what made it simple for it to

548
00:25:06,760 --> 00:25:10,560
Speaker 2: happen is because of the story that I told Nike

549
00:25:10,680 --> 00:25:14,680
Speaker 2: about how it's disenfranchised kids who opened up pizza shop

550
00:25:14,760 --> 00:25:18,320
Speaker 2: and now it's going crazy. It's really it was rated

551
00:25:18,359 --> 00:25:20,359
Speaker 2: the best pizza in New York for like two or

552
00:25:20,359 --> 00:25:21,080
Speaker 2: three years straight.

553
00:25:21,800 --> 00:25:24,879
Speaker 5: And we made this shoe to commemorate the story of

554
00:25:24,920 --> 00:25:25,600
Speaker 5: these this.

555
00:25:25,520 --> 00:25:30,119
Speaker 2: Ghetto kid who doesn't look like a pizza shop owner,

556
00:25:30,119 --> 00:25:32,160
Speaker 2: but it's.

557
00:25:31,440 --> 00:25:32,520
Speaker 5: A story to us.

558
00:25:32,960 --> 00:25:35,440
Speaker 2: And we played off of what really matters to us

559
00:25:35,720 --> 00:25:39,360
Speaker 2: we in New York, guys, and New York is what.

560
00:25:39,160 --> 00:25:40,480
Speaker 5: The Sky's Pizza looks like.

561
00:25:40,520 --> 00:25:42,760
Speaker 2: If you look at the logo, it's the logo is

562
00:25:42,880 --> 00:25:45,920
Speaker 2: orange and royal blue like next and Mets.

563
00:25:45,960 --> 00:25:47,800
Speaker 5: You know what I'm saying, it's New York shit.

564
00:25:47,920 --> 00:25:51,959
Speaker 2: And so I made the shoe, you know, responsive to

565
00:25:52,320 --> 00:25:53,440
Speaker 2: our love for New York City.

566
00:25:53,480 --> 00:25:55,240
Speaker 5: I put a New York City flag on the back

567
00:25:55,280 --> 00:25:56,440
Speaker 5: of the shoot. You know what I'm saying.

568
00:25:56,440 --> 00:25:58,960
Speaker 2: But I did what I thought would be right for

569
00:26:00,080 --> 00:26:01,840
Speaker 2: presenting this story.

570
00:26:01,880 --> 00:26:05,080
Speaker 5: In this friendship. It was really about him and I as friendship.

571
00:26:05,920 --> 00:26:11,199
Speaker 4: I was so proud of him because I don't know

572
00:26:11,440 --> 00:26:15,359
Speaker 4: any other small, up and coming pizzerias that had that

573
00:26:15,440 --> 00:26:19,400
Speaker 4: kind of opportunity. It was just really great to see

574
00:26:19,480 --> 00:26:22,640
Speaker 4: him so excited. I just was just so proud of him.

575
00:26:22,680 --> 00:26:24,359
Speaker 4: It's like, look at what you built, look at what

576
00:26:24,400 --> 00:26:27,920
Speaker 4: you made. You know, Scar had this boss a long

577
00:26:27,920 --> 00:26:30,560
Speaker 4: time ago. It's like when we were dating, who literally

578
00:26:30,560 --> 00:26:33,280
Speaker 4: told him, you're never going to have your own business.

579
00:26:33,440 --> 00:26:36,679
Speaker 4: You're too stupid to have your own business. Not that

580
00:26:36,720 --> 00:26:39,639
Speaker 4: we took him seriously at all, but it's just he

581
00:26:39,680 --> 00:26:41,480
Speaker 4: had a lot of people like that in his life

582
00:26:41,840 --> 00:26:45,320
Speaker 4: that he worked with that he knew that try to

583
00:26:45,560 --> 00:26:50,960
Speaker 4: always discourage him, and I don't know, look at what

584
00:26:51,000 --> 00:26:54,200
Speaker 4: he made, you know, you can't help but be proud.

585
00:26:54,359 --> 00:26:57,159
Speaker 4: I'm even even when I meet people for the first

586
00:26:57,160 --> 00:26:59,679
Speaker 4: time and they tell me they've been to the shop,

587
00:27:00,280 --> 00:27:02,720
Speaker 4: that makes me so happy. I'm so proud. I'm like

588
00:27:02,920 --> 00:27:06,120
Speaker 4: honored that they even went there. So for the Nikes.

589
00:27:06,600 --> 00:27:09,160
Speaker 4: I don't know it was I didn't realize it would

590
00:27:09,200 --> 00:27:12,720
Speaker 4: turn into something this big again. It's like, you this

591
00:27:12,840 --> 00:27:16,199
Speaker 4: is like first time handling something like this, you know,

592
00:27:16,359 --> 00:27:19,439
Speaker 4: or like working with Nike for friends and family shoe.

593
00:27:19,880 --> 00:27:22,280
Speaker 4: You don't really know what to expect or have any

594
00:27:22,320 --> 00:27:26,280
Speaker 4: expectations whatsoever. So for it to still have kind of

595
00:27:26,280 --> 00:27:29,000
Speaker 4: some momentum, it's cool to see.

596
00:27:33,720 --> 00:27:37,080
Speaker 3: Momentum is an understatement. The Scars x Nike air Force one,

597
00:27:37,400 --> 00:27:40,040
Speaker 3: limited to around forty pairs and gifted to close friends

598
00:27:40,040 --> 00:27:42,520
Speaker 3: and family, quickly became one of the most sought after

599
00:27:42,560 --> 00:27:45,640
Speaker 3: sneakers on the planet. Lebron James was seen wearing a pair,

600
00:27:46,040 --> 00:27:48,639
Speaker 3: and one pair even made its way to Southerby's auction house,

601
00:27:48,960 --> 00:27:51,159
Speaker 3: ending with a staggering sale price of one hundred and

602
00:27:51,240 --> 00:27:54,960
Speaker 3: twenty thousand dollars. However, the global recognition of the brand

603
00:27:55,040 --> 00:27:57,280
Speaker 3: was starting to make the Orchard location feel a little

604
00:27:57,280 --> 00:27:57,879
Speaker 3: too small.

605
00:27:58,200 --> 00:28:00,000
Speaker 1: I knew we needed worthpace. I was actually a go.

606
00:28:00,080 --> 00:28:02,320
Speaker 1: She didn't take the space next to us. We definitely

607
00:28:02,359 --> 00:28:04,400
Speaker 1: Even this is like three years ago, people are like, oh,

608
00:28:04,960 --> 00:28:06,600
Speaker 1: the place is small. I'm like, yeah, we're working on

609
00:28:06,680 --> 00:28:10,439
Speaker 1: it takes time. COVID happened, you know, shit happens whatever.

610
00:28:10,520 --> 00:28:12,880
Speaker 1: Then the landlord of the space for the new space

611
00:28:12,960 --> 00:28:15,320
Speaker 1: came to mean. It was like, hey, this space is available.

612
00:28:15,400 --> 00:28:16,720
Speaker 1: We want. I guess he was sitting empty for a

613
00:28:16,720 --> 00:28:18,560
Speaker 1: few months and I didn't know, so I went across

614
00:28:18,560 --> 00:28:20,120
Speaker 1: the street I saw it. I was like, oh wow,

615
00:28:20,160 --> 00:28:23,399
Speaker 1: it's a huge space. This would be perfect. So that

616
00:28:23,520 --> 00:28:25,680
Speaker 1: was it. We signed the lease and that was it.

617
00:28:25,920 --> 00:28:29,240
Speaker 1: The new space is a different design, but the good energy.

618
00:28:29,400 --> 00:28:31,200
Speaker 1: We're doing more of a sit down. We're gonna start

619
00:28:31,240 --> 00:28:33,720
Speaker 1: taking reservations for like, We're gonna do it more like

620
00:28:33,720 --> 00:28:36,720
Speaker 1: a pizza parlor. Stuff in the back, put the seating

621
00:28:36,720 --> 00:28:38,760
Speaker 1: in the back of the bar, and everything is in.

622
00:28:39,640 --> 00:28:42,040
Speaker 1: So we're gonna do like cow zones, not six, like

623
00:28:42,080 --> 00:28:44,040
Speaker 1: you know, the simple things like small things. Maybe won't

624
00:28:44,040 --> 00:28:46,840
Speaker 1: add another stylet. I just I'm not going to overcomplicate

625
00:28:46,880 --> 00:28:48,560
Speaker 1: it because people are just going to the shelf and

626
00:28:48,600 --> 00:28:51,520
Speaker 1: eat pizza anyway. Just a space where people could come

627
00:28:51,640 --> 00:28:54,880
Speaker 1: groups of five, six, seven, eight, four, whatever, sit comfortable,

628
00:28:55,040 --> 00:28:58,200
Speaker 1: order your pizza, have a good time. Keep it simple,

629
00:28:58,240 --> 00:28:58,560
Speaker 1: like done.

630
00:29:00,320 --> 00:29:02,920
Speaker 3: Even with a larger space opening across the street, the

631
00:29:02,920 --> 00:29:05,840
Speaker 3: Scars team is still keeping the original location but giving

632
00:29:05,840 --> 00:29:06,560
Speaker 3: it a new take.

633
00:29:07,000 --> 00:29:11,320
Speaker 1: We're doing Omakase spot inside the original Stars. We decided

634
00:29:11,320 --> 00:29:13,600
Speaker 1: to keep those spots and we're doing it under one

635
00:29:13,640 --> 00:29:16,880
Speaker 1: of Knakazawa's proteges. We're keeping the same design. We're just

636
00:29:16,960 --> 00:29:20,160
Speaker 1: changing the seats to more comfortable seats were bags, and

637
00:29:20,160 --> 00:29:22,960
Speaker 1: we're keeping everything else the booths, and then we're changing

638
00:29:22,960 --> 00:29:25,480
Speaker 1: the movie posters to Japanese versions of the movie posters.

639
00:29:25,600 --> 00:29:28,320
Speaker 1: That's it. Everything's going to be the same for the

640
00:29:28,320 --> 00:29:30,520
Speaker 1: most part. It had a tasting, a couple of tastings.

641
00:29:30,520 --> 00:29:33,320
Speaker 1: It was really good, so I'm happy. I'm happy with them.

642
00:29:33,720 --> 00:29:35,560
Speaker 4: You know, like in Tokyo, you have to have walked

643
00:29:35,560 --> 00:29:39,160
Speaker 4: through a hallway and there's like different restaurants in one

644
00:29:39,200 --> 00:29:43,120
Speaker 4: little area. That was kind of like the idea. So

645
00:29:43,240 --> 00:29:45,760
Speaker 4: in the back it's going to turn into amacasse, and

646
00:29:45,800 --> 00:29:48,640
Speaker 4: then the front we're going to just focus because we

647
00:29:48,720 --> 00:29:51,360
Speaker 4: have so many people that want vegans, We're going to

648
00:29:51,440 --> 00:29:55,040
Speaker 4: focus on just like basically like a vegan sligh shop.

649
00:29:55,680 --> 00:29:59,880
Speaker 4: So the new location, it'll be the same set up,

650
00:30:00,200 --> 00:30:02,880
Speaker 4: just way bigger. So you have your slight shop in

651
00:30:02,920 --> 00:30:07,120
Speaker 4: the front bar and seating in the back with like

652
00:30:07,160 --> 00:30:11,720
Speaker 4: the regular menu, and then at the original spot that

653
00:30:11,800 --> 00:30:14,080
Speaker 4: will focus on vegan.

654
00:30:15,400 --> 00:30:18,080
Speaker 1: Vegan. I'm a simple dude, so it's like I want

655
00:30:18,120 --> 00:30:19,960
Speaker 1: to keep everything as simple as possible. And if like

656
00:30:19,960 --> 00:30:21,840
Speaker 1: I love going to Japan, like I love how fish

657
00:30:21,880 --> 00:30:25,040
Speaker 1: in Japan is, and then and that's the same way,

658
00:30:25,120 --> 00:30:27,959
Speaker 1: like I like how everything is super efficient, even everything

659
00:30:27,960 --> 00:30:30,800
Speaker 1: from I ad mind that, everything from design to food,

660
00:30:30,800 --> 00:30:33,880
Speaker 1: everything superfficient and simple and easy. I've always been that

661
00:30:33,960 --> 00:30:35,480
Speaker 1: with I don't like to waste some time and stuff.

662
00:30:37,280 --> 00:30:39,760
Speaker 3: With the restaurant having more success than Scars ever could

663
00:30:39,800 --> 00:30:42,600
Speaker 3: have dreamed of, a new goal has emerged to be

664
00:30:42,640 --> 00:30:44,920
Speaker 3: a beacon of hope for young kids like him and

665
00:30:44,960 --> 00:30:46,720
Speaker 3: to be an example of what they can achieve.

666
00:30:47,560 --> 00:30:50,280
Speaker 2: Well, because of where it is, it should be a

667
00:30:51,280 --> 00:30:53,400
Speaker 2: beacon of hope for those who come from the Lower

668
00:30:53,480 --> 00:30:57,160
Speaker 2: East Side, and then it also should be the same

669
00:30:57,280 --> 00:31:00,000
Speaker 2: beacon or kids who come from anywhere in New Year

670
00:31:00,120 --> 00:31:03,560
Speaker 2: or who don't look like what a pizza shop owner

671
00:31:03,760 --> 00:31:06,400
Speaker 2: would look like. And it should be able to it

672
00:31:06,440 --> 00:31:09,320
Speaker 2: should be able to give people the impression that you

673
00:31:09,360 --> 00:31:12,000
Speaker 2: can really do anything if you really believe it, and

674
00:31:12,920 --> 00:31:15,120
Speaker 2: you study it and you and you want to make

675
00:31:15,160 --> 00:31:18,000
Speaker 2: it right, and then you get to do it, and then.

676
00:31:17,880 --> 00:31:19,800
Speaker 5: When you do it, you do it properly, and then

677
00:31:19,840 --> 00:31:20,880
Speaker 5: people can resonate.

678
00:31:20,920 --> 00:31:25,040
Speaker 2: It resonates with people in a way that makes it

679
00:31:25,080 --> 00:31:26,080
Speaker 2: a destination and.

680
00:31:26,040 --> 00:31:26,600
Speaker 5: A place to go.

681
00:31:26,760 --> 00:31:28,760
Speaker 2: It should be a beacon of hope for those who

682
00:31:29,160 --> 00:31:33,040
Speaker 2: don't believe that things can happen like that, for people

683
00:31:33,160 --> 00:31:33,640
Speaker 2: like us.

684
00:31:33,840 --> 00:31:37,600
Speaker 4: I will say very proud of Scar for believing in

685
00:31:37,680 --> 00:31:41,120
Speaker 4: himself and doing this, because he really did put this

686
00:31:41,200 --> 00:31:44,640
Speaker 4: together on his own, and every wood panel and everything,

687
00:31:44,840 --> 00:31:48,040
Speaker 4: every design, every recipe, it's all Scar.

688
00:31:49,320 --> 00:31:50,680
Speaker 1: In the end, we just do it for people that

689
00:31:50,760 --> 00:31:52,600
Speaker 1: come after us. You know what I'm saying. We want

690
00:31:52,640 --> 00:31:54,880
Speaker 1: them to do better than using. You know, like Clark says,

691
00:31:54,960 --> 00:31:57,160
Speaker 1: like I want you guys to do better than me,

692
00:31:57,200 --> 00:31:58,800
Speaker 1: And then they get people to come after us, we

693
00:31:58,840 --> 00:32:00,480
Speaker 1: want them to do better than all of them. And

694
00:32:00,560 --> 00:32:02,400
Speaker 1: that's the goal. That's always been the goal. Try to

695
00:32:02,440 --> 00:32:04,560
Speaker 1: help each out out like that.

696
00:32:07,560 --> 00:32:11,760
Speaker 3: Scars story is one of persistence, authenticity, and community. When

697
00:32:11,840 --> 00:32:14,520
Speaker 3: Scar couldn't figure out his career path, he kept at

698
00:32:14,560 --> 00:32:17,360
Speaker 3: it and eventually found his way into restaurants and when

699
00:32:17,360 --> 00:32:19,800
Speaker 3: the team went to open Scars Pizza, the goal was

700
00:32:19,840 --> 00:32:21,600
Speaker 3: to make a space that was true to their vision

701
00:32:21,840 --> 00:32:24,440
Speaker 3: and didn't try to be anyone else. And once the

702
00:32:24,480 --> 00:32:26,760
Speaker 3: business was up and running, it was the community that

703
00:32:26,800 --> 00:32:29,400
Speaker 3: helped them thrive and turned scars pizza into a New

704
00:32:29,480 --> 00:32:49,920
Speaker 3: York City institution no matter how you slice it. If

705
00:32:49,960 --> 00:32:54,120
Speaker 3: you've enjoyed this episode, please don't hesitate to like, comment DM,

706
00:32:54,480 --> 00:32:56,680
Speaker 3: or tell a friend to tell a friend about Idea

707
00:32:56,760 --> 00:32:59,880
Speaker 3: Generation and the All Angles Podcast. We can't do any

708
00:33:00,160 --> 00:33:03,080
Speaker 3: this without your help, and honestly, your support means everything.

709
00:33:03,480 --> 00:33:05,440
Speaker 3: We do this for you, and we can't do it

710
00:33:05,480 --> 00:33:10,479
Speaker 3: without you. This episode was brought to you by Will Packer.

711
00:33:10,920 --> 00:33:14,720
Speaker 3: Executive produced by John Valachik and Helena Ox. Original music

712
00:33:14,760 --> 00:33:18,280
Speaker 3: by Valentine Fritz, edit and sound mixed by Nonsensible Production,

713
00:33:18,640 --> 00:33:22,120
Speaker 3: and hosted by me Idea Generation founder Noah Callahan bever

714
00:33:23,160 --> 00:33:26,400
Speaker 3: Idea Generations. All Angles is a Will Packer media podcast