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Speaker 1: My next guest is the founding chief executive and Managing

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Speaker 1: Director of gold d As g O l d i E,

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Speaker 1: a full service a consumer driven brand marketing agency. A

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Speaker 1: self educated cultural anthropologist, she is a pioneer and culturally

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Speaker 1: relevant purpose driven marketing and was the chief architect of

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Speaker 1: one of my all time favorite campaigns by Proctor and Gambles,

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Speaker 1: My Black is Beautiful. I can tell you how many

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Speaker 1: times I was part of that tour when I was

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Speaker 1: doing radio. She has been a featured political analyst on

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Speaker 1: NBC News, MSNBC, CNN, and HLN. Has been a guest

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Speaker 1: on program such as HBO's Real Time with Bill Maher,

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Speaker 1: The Dr Field Show, The Steve Harvey Show, Good Morning America,

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Speaker 1: and and is on the show today to discuss a

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Speaker 1: book that I read this weekend called Paper Guards by

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Speaker 1: gold D. Taylor. Please welcome to my show Money in Conversations,

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Speaker 1: my guests, Goldie Taylor, You're gonna morn n McDonald a.

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Speaker 1: I am go. There have we met before? No, I

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Speaker 1: don't know that I have I know that we must

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Speaker 1: be only one used to have degree of separation. We

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Speaker 1: played who do you know? We both bring up the

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Speaker 1: you know, let's se Steve Harvey show that that go.

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Speaker 1: Did she come on the show? Do you know what?

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Speaker 1: I'm sitting in the room just you know, sometimes sometimes

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Speaker 1: there's something that but queer having you on the show.

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Speaker 1: And where are you? Where are you based at? Let's

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Speaker 1: get that started first. I'm right here and sunny down

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Speaker 1: town north bout him good. Now this book. We're going

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Speaker 1: to talk about the book, but I wanted to talk

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Speaker 1: about and bring my fans up to speed on basically

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Speaker 1: your brain, who you are and what you represent, and

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Speaker 1: you have an opinion, you have thoughts and you share

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Speaker 1: those thoughts on the ongoing basis what drives you? Goldie? Yeah,

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Speaker 1: I think if there's anything that you know, people have

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Speaker 1: sort of a defining moments in their life are sitting

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Speaker 1: on my are things that changed the trajectory of all

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Speaker 1: that they are and do, and you know, and I

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Speaker 1: think everybody sort of socialized in a certain way. I

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Speaker 1: was raised in a place called East St. Louis, just

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Speaker 1: on the easter banks of the Gateway Arts. And you know,

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Speaker 1: he said this is a tough place, you know then

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Speaker 1: and it is today. And I just realized, you know,

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Speaker 1: as Barack Obama was coming to growth uh as son

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Speaker 1: of as a nominally elect in two thousand and seven

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Speaker 1: send it towards the presidency that as senator from Illinois,

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Speaker 1: he had never been to East St. Louis. So even

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Speaker 1: the U. S Senator for the state hadn't been there.

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Speaker 1: And it sort of letting me know right away that

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Speaker 1: it's not that he didn't care about ease, lore or

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Speaker 1: people who lived that life. The St. Louis itself did

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Speaker 1: not have voice, that we did not have a platform

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Speaker 1: for the issues that were most important, most salient to

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Speaker 1: us in our lives. And I decided one morning I

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Speaker 1: woke up, I said, I'm going to be that voice.

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Speaker 1: And everything everything wrong in America, I said, is wrong

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Speaker 1: in the St. Louis. You know, everything some you know,

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Speaker 1: infrastructure and social institution, breakdown at our family issues to taxation,

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Speaker 1: everything wrong in it. And so I just started to

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Speaker 1: talk about those issues out loud and right about them.

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Speaker 1: And I happened to have a client at the time,

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Speaker 1: uh NBC, what's the client? And we were on the

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Speaker 1: tail end of my black is beautiful. When I signed

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Speaker 1: them on as a client, and I wrote a column

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Speaker 1: about Saye Talor and she had become you know, the

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Speaker 1: selection for um John McCain to be her vice presidential

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Speaker 1: running being Vice Presucier Run. I wrote that column and

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Speaker 1: it went viral. I wrote the column, it was posted

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Speaker 1: on ebony jet dot com, and I started getting letters

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Speaker 1: from as far away as Venisuela and Guatemala, uh email

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Speaker 1: from Singapore, and knew that now something had been captured.

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Speaker 1: And I just began to write and write and write.

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Speaker 1: And within weeks, you know, I was on the Rachel

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Speaker 1: Laddo Show, I was doing Last with Laurence O'Donnell. I

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Speaker 1: was doing within a six months, John Lemon every weekend. Um.

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Speaker 1: Soon as somebody just hired me, they just took me

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Speaker 1: up to the street. And so I went to work

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Speaker 1: for NBC News full time as a political analyst, and

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Speaker 1: that's really where the National Platform began. But I had

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Speaker 1: been writing all of my life. I just decided one

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Speaker 1: morning I was going to put that passion to work

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Speaker 1: on behalf of people who Astra was did not have

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Speaker 1: the war was necessary to have the issue. Yeah, that's

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Speaker 1: why I created this show. To just let people hear

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Speaker 1: these stories, because they only hear the the the in effect,

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Speaker 1: you know, when you're there and and this is, this

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Speaker 1: is this is a passion and you wrote on passion.

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Speaker 1: And but I want to I want to go back

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Speaker 1: to something that I mentioned in your credits. Uh you

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Speaker 1: know my black is Beautiful, uh is, which is an

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Speaker 1: amazing campaign. I just want to talk about how does

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Speaker 1: this give me? You know, you were at the forefront

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Speaker 1: of being the voice of making that happen. Tell me

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Speaker 1: a campaign that became that that relevant in our society.

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Speaker 1: How did they come about? What was it? What were

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Speaker 1: the stages and making that because there was a lot

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Speaker 1: of Yes, there was a lot of nose, There was

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Speaker 1: a lot of and just you know, decisions that had

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Speaker 1: to be made before I got launched. How does the

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Speaker 1: campaign like that get launched? But it was a tough launch.

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Speaker 1: We were a small boutique agency in New York City

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Speaker 1: place called Lippi Tator by a woman in Maureen Lippy,

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Speaker 1: and we had a client Procting Gamble, which they had

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Speaker 1: a small piece of that business. One of their assistant

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Speaker 1: vice presidents names Nigel Tito Read came into our offices

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Speaker 1: one afternoon with a product manager, uh King eric Sson again,

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Speaker 1: another young woman in Pamela, three young black executives from

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Speaker 1: Procting Gamble Right, and Nigel began to tell us the story.

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Speaker 1: You know, Nigel is a very dark, complessioned woman, and

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Speaker 1: she began to tell her the story about when she

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Speaker 1: was a child, she her mother brought her her first

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Speaker 1: barbie dollars, took these dolls outside to play, and she

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Speaker 1: lived in a predominantly white neighborhood, and the little white

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Speaker 1: girls told her her dollars couldn't play with them, that

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Speaker 1: her dolls were ugly, that they could be the maid

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Speaker 1: if they were going to play, and so neither went

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Speaker 1: home crying. And she said her mother, and they told

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Speaker 1: them my dolls were others. They said I couldn't play

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Speaker 1: with them. And she said, don't you know that black

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Speaker 1: is beautiful? And Nigel is, you know, in her middle

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Speaker 1: forties today, and so we're talking about, you know, the

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Speaker 1: mid seventies when this all went down. Um that night,

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Speaker 1: her mother put her first coffee of Essence and Ebony

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Speaker 1: magazine on her piller before she went to there. And

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Speaker 1: so Nigel said, I just want everybody to know that

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Speaker 1: black is a beautiful and I think that there is

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Speaker 1: a campaign in that and I don't know what it is.

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Speaker 1: Can we talk about that? And so what was supposed

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Speaker 1: to be an hour meeting went on for three or

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Speaker 1: four and so it was time with him to hit

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Speaker 1: the plane and hit back. And since so mattic and

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Speaker 1: what I said to her during the conversation was, you know,

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Speaker 1: blackness is a personal thing that we begin to talk

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Speaker 1: about a colorism and what my perspective on blackness is

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Speaker 1: and how I come to it. It's a very personal thing.

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Speaker 1: And so if you qualify it with my and make

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Speaker 1: it personal, then you had something. And so we began

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Speaker 1: to talk about what that meant. That's the white board

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Speaker 1: drive races out. I threw home. I threw home to

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Speaker 1: Atlanta that night, and it stayed with me. What this

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Speaker 1: my what this my blackness? Beautyful with me? And I

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Speaker 1: turned it over to a vice starting and who was

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Speaker 1: working for me on my team at that time. I

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Speaker 1: signed a heat and she wrote a poem. No one

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Speaker 1: wrote that poem for about three days was hung around

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Speaker 1: in our email boxes, and Nigel and I happened to

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Speaker 1: open it on the same evening and we called each

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Speaker 1: other stream and it was the original my Blackness Beautiful poem.

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Speaker 1: And from that poem, I said, this is a national conversation,

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Speaker 1: and so I wrote the creative brief, sent it back

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Speaker 1: in the P and G, and that initial plan, which

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Speaker 1: costs about a d dollars total from supermuch, said that

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Speaker 1: we were going to launch a national conversation for and

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Speaker 1: about black women, and who defines and sets their duty standard,

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Speaker 1: who is able to prop on the phone, Goldie Taylor,

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Speaker 1: We'll be right back, era Sean McDonald back with money

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Speaker 1: making conversations on the phone, because I want to give

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Speaker 1: her all the time to talk about this great book

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Speaker 1: which I read this weekend, call Paper Guards by Goldie Taylor,

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Speaker 1: a novel of money, race and politics. Go the back. Okay,

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Speaker 1: this is one I always get books. My staff always

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Speaker 1: they always laugh at me because I enjoyed reading my

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Speaker 1: books and I'm reading real fast, and so I always started,

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Speaker 1: I look at the front, I look at the back,

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Speaker 1: and then then I opened up and I read the

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Speaker 1: little little sleeve inside. This was really got me right here.

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Speaker 1: I'm gonna try to be as I'm gonna try to

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Speaker 1: be as dramatic as the tones as she wrote, because

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Speaker 1: you know, miss Taylor could right here here. Atlanta Mayor

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Speaker 1: Victoria dobs Over Street is a Harvard train attorney and

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Speaker 1: spellment alarm, married to a celebrated heart surgeon, mother to

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Speaker 1: beautiful twin girls, and a political genius. When her mentor

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Speaker 1: ally and frantic Congressman Azrael Hawkins is gunned down and

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Speaker 1: Ebone's a Baptist church, Victoria finds a strange peace or

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Speaker 1: origami tucked inside his bible. She happy, got me already,

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Speaker 1: caught me poor? Is that inside the Bible inside Ebonetz

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Speaker 1: a Baptist church? In church, I'm like flipping through pages

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Speaker 1: and it's it's it's some stuff I can't read, some

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Speaker 1: stuff I can't read on there, some language because she's

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Speaker 1: pretty salty, pretty salty. That's a real language in here,

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Speaker 1: which I love about so so so so you know,

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Speaker 1: when you when you mentioned names that we know, Spellman, Ebonies,

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Speaker 1: Atlanta in so many other names, it feels the visual

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Speaker 1: just just just this just was in my head because

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Speaker 1: those names in Atlanta are like you know, Street are

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Speaker 1: like Times Square are like the Statue of Liberty in

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Speaker 1: New York and so so so was it important to

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Speaker 1: to marry that level of I wouldn't say credibility to

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Speaker 1: the characters you were trying to create. It was, but

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Speaker 1: it wasn't just about you know, sort of the Marquee

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Speaker 1: streets and institutions, but it was the back roads. It

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Speaker 1: was the back rooms I wanted to take people into.

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Speaker 1: And so I'm not only taking you around, you know,

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Speaker 1: the Atlantic University Center, but took you under the block

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Speaker 1: which sits in the shadow, you see, um, And so

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Speaker 1: we spent that only took you to the chopster, the

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Speaker 1: Bloster bar. I cook you into the back private room

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Speaker 1: down there is in the basement that nobody knows where

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Speaker 1: it is. And so it was important to me UM

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Speaker 1: could not just be a true guide of Atlanta, but

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Speaker 1: to a navigator of our politics, of our you know,

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Speaker 1: our political landscape here, of the characters who make a business,

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Speaker 1: who work here. I want to introduce people to this

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Speaker 1: city in a new way. I think you remember a

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Speaker 1: Man and Pull back in the early nineties written by

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Speaker 1: uh Tom wolf outstanding you know, iconic writer Tom Wolfe

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Speaker 1: wrote a Man in Pull about Atlanta. That he wrote

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Speaker 1: it from what I call a helicopters view. Was just

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Speaker 1: someone who's just passing through and so from the point

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Speaker 1: of that book was publishing. I read it back in

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Speaker 1: the nineties, I said, I'd love to write something like that,

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Speaker 1: but written by somebody who knew the city. And so

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Speaker 1: that's how paper Gods were born. It was going out

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Speaker 1: of our politics, out of how we do business here

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Speaker 1: in the South. Excuse me, what was some of the

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Speaker 1: challenges did you found in right now? A basis of

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Speaker 1: political fiction that owner you know, that deals with the

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Speaker 1: black and white divide in Atlantic because it is a

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Speaker 1: divide in any any city. But we are in the

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Speaker 1: outh because I just for you know, basketball player when

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Speaker 1: the basketball player from Milwaukee Buck said that Milwaukee was

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Speaker 1: the most segregated city in America. So segregation still exists.

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Speaker 1: So you're down in Atlanta, so we kind of get

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Speaker 1: to feel that when this out, it kind of exists.

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Speaker 1: So what what what complication did you run in or

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Speaker 1: wasn't just an emotional journey for you? But I think

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Speaker 1: it was. It was very much an emotional journey. But

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Speaker 1: I think the complications of grace in Atlanta differ a

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Speaker 1: bit because we've got a bit of a what I

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Speaker 1: call a social contract here right that you know, every

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Speaker 1: poor years we have a contract between North side money

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Speaker 1: and South south we get together in the side who

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Speaker 1: was going to be mayor out of that this lesson

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Speaker 1: this less one got a little sticky um, but generally

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Speaker 1: speaking they work out pretty much the same way. And

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Speaker 1: I wanted to explore why that was. Um, would that

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Speaker 1: the divide come from who who? Who broke with the contract?

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Speaker 1: And will that contract hold now that the demographics of

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Speaker 1: the city itself not much of itself for changing. And

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Speaker 1: the book posits that if this contract was to become undone,

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Speaker 1: that he would have no fury, uh, like the folks

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Speaker 1: who come out on the losing end. And so that

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Speaker 1: was really the premise, you know, really a paper Dobs

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Speaker 1: is what happens when Atlanta social contract comes undone. But

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Speaker 1: you know when you when you look some people, some

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Speaker 1: fers on our cycle, Look, they've had black mirrors forever.

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Speaker 1: You know, it's called you know, black Hollywood. You know

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Speaker 1: you have a prominent black financiers or entertainers. Heart of

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Speaker 1: MKA Museum is here. So how can there be a

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Speaker 1: racial divide for black people in Atlanta when you had

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Speaker 1: all that success? But it wasn't simply the coreles a

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Speaker 1: voting power that meant something you had to call using

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Speaker 1: of voting power in places like St. Louis or human

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Speaker 1: POxy was elected, said col the voting power when Harold

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Speaker 1: Washson was a nexted in Chicago. But what we had,

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Speaker 1: and that was back in the eighties, and but what

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Speaker 1: we had in Atlanta was not just a coal ess

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Speaker 1: of voting power, but Maynard Jackson usially a coal lesson

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Speaker 1: of economic power. And what he did with the airport

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Speaker 1: in in Hermann Russell and what he did where from

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Speaker 1: it to actually across the city and really sent a

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Speaker 1: brand new standard for how you do business in a

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Speaker 1: majority black city. And that created hundreds a brand new

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Speaker 1: black millionaires over decades. And those plastic millionaires had children

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Speaker 1: and more businesses and created jobs. And so Atlanta as

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Speaker 1: the city became not just a powerhouse for black folks,

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Speaker 1: uh in terms of voting, but a power host for

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Speaker 1: black folks in terms of economic mobility. And that was

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Speaker 1: the distance. But then you have to send back until

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Speaker 1: the young and and say where did all the money

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Speaker 1: come from? And that's when you start to talk about

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Speaker 1: the white, white financiers who wanted to do business in

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Speaker 1: the city, who decided they need it yourself, an African

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Speaker 1: American partner the business on Manda Jackson's landscape. And that's

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Speaker 1: where contract really shits. It's not really in the voting book.

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Speaker 1: It's in the boardroom. On the phone is Goldie Taylor,

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Speaker 1: an incredible political analysts. Her new book Paper gods At

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Speaker 1: novel of money, race and politics. Uh, you can. It's

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Speaker 1: in the stores right now, correct, Cody. It is. Indeed,

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Speaker 1: it is one of my friends that each side of

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Speaker 1: Costo eating the books. So from Barnes and Noble to

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Speaker 1: Godstow to Walt Martin, Target and get online the course

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Speaker 1: of Amazon. Tell you this is uh. I I tell

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Speaker 1: people because I'm a writer from a sitcom writer, and

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Speaker 1: I'm not a novelist, and it's you know, I see

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Speaker 1: this book as a movie. I see this book as

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Speaker 1: a series. I see this book our television opportunities coming

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Speaker 1: your way because of your writing. Because this book, if

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Speaker 1: it got optioned out, I would not be shocked. It

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Speaker 1: was preemptive and so in that means it was brought

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Speaker 1: as options as a dramatic series prior to its publication.

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Speaker 1: And so, uh, while we can't say who did it,

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Speaker 1: the pre emption happened in June The book came out

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Speaker 1: in October, and now we are on to write the sequel,

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Speaker 1: and so we are for Paper Gods has had uh

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Speaker 1: some immediate success, I think based on it's it's stronger,

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Speaker 1: it's stronger storytelling, based on its characterization, and the fact

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Speaker 1: that Atlanta, you know, Hollywood is still enamored with us. Um,

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Speaker 1: They're not only enamored with our tax credits for bringing film,

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Speaker 1: so they're enamored with how things worked out here. And

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Speaker 1: so we're looking to not just based productions here, but

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Speaker 1: set them here. And that's a different thing, um, And

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Speaker 1: so you're seeing a lot a lot more of that

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Speaker 1: Donald Glover's Atlanta as its targeted. So did its stordinarily

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Speaker 1: will because people are frankly intrigued with us as a city.

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Speaker 1: And so Paper Gods went very quickly. And I'm working

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Speaker 1: on a number of other original projects today that are

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Speaker 1: both colorism and film. But enjoying, enjoying this brand new

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Speaker 1: career for me. Well, congratulations, So that I wasn't shocked,

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Speaker 1: you know, like I said, you right, you know, like

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Speaker 1: I said, it's it's it's almost like I've been fortunate

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Speaker 1: by life. I born in the Inner City, and I've

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Speaker 1: went to uh All Black High School with University of Houston,

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Speaker 1: which is a pre dominant white institution. And these lifestyles

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Speaker 1: that we live, or these stories that you tell, are

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Speaker 1: layered in this book where you see success, and you

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Speaker 1: see the street talk, you see the political talk, you

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Speaker 1: see the the society talk, and you have to all

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Speaker 1: these layers. And I feel that the life that you

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Speaker 1: live allows you to be able to communicate these different stories.

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Speaker 1: But it's just amazing. I feel fortunate to be able

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Speaker 1: to share your story and I want to promote this.

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Speaker 1: So please send me your any banners that you have

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Speaker 1: some can promoting on my social social media here, Miss Taylor. Sure,

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Speaker 1: we've got a number of them. Publisher has done same.

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Speaker 1: Martin Press has been very good to me in terms

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Speaker 1: of helping across promote this book across social media, within

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Speaker 1: the bookstores, and so we've been I've been bushed, to

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Speaker 1: say the least, with you know, this being my third novel,

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Speaker 1: I knowing what I wanted to do. I'm headed out

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Speaker 1: to the Los Angeles Processible of Books in April UM

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Speaker 1: to speak on the panel about writing your political thrillers

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Speaker 1: than this Trumpian era. So what that's like, Um, and

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Speaker 1: how close to the bones can you really get when

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Speaker 1: you write thrillers such as these, Um, you know the

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Speaker 1: complications that going to come along with that, and so

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Speaker 1: it's been a it's been a good good time for

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Speaker 1: me writing wise, but to be able to do it

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Speaker 1: and live and live in love here in Atlantis. A

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Speaker 1: new book Paper Gods by Goldie Taylors and the stores. Now,

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Speaker 1: I want to thank you for coming on my show.

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Speaker 1: An amazing, amazing read uh a novel of money raising

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Speaker 1: politics based in Atlanta. The sequel is coming. It's gonna

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