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Speaker 1: Heeart talent such as Chelsea Handler, Danny Shapiro, Charlemagne, the God,

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Speaker 1: heart or text I Heeart to five hundred five hundred.

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Speaker 1: My next guest is Very Successful is the founder and

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Speaker 1: CEO of Culture Collective. Culture Collective is the vision of

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Speaker 1: former red LFE Management general manager at the years of

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Speaker 1: driving success for some of the industry's most iconic artists,

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Speaker 1: brands and companies. They're now leveraging their knowledge and relationship

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Speaker 1: to create a diverse environment that is inclusive and will

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Speaker 1: develop dynamic managers and powerhouse entertainments entertainers with the initial

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Speaker 1: focus of urban genrere clients. Culture Collective and this network

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Speaker 1: managers and shared service executive will represent creatives who are

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Speaker 1: redefining the culture while also exemplifying and promoting diverse leadership

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Speaker 1: and entertainment for the next generation. Please welcome to money

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Speaker 1: Making Conversations the mastermind behind Culture Collective music executive and

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Speaker 1: investor Jonathan A. Zoo. Thank you for having me. I

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Speaker 1: appreciate it. Well, you know, when I bring people on

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Speaker 1: the show, I want people to know where they're on

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Speaker 1: the show. Yes, yes, you know, and well put guess

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Speaker 1: what I'll saying? Well put, Well they tell me about

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Speaker 1: this because you know your management we are as a

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Speaker 1: person who's managed talent before and currently still management challenge.

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Speaker 1: You know when I stop managing Steve Harbor, I thought

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Speaker 1: I was done. I said, you know, uh, and then

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Speaker 1: all of a sudden I got pulled back in, Jonathan,

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Speaker 1: I got pulled back in. People people read the bio.

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Speaker 1: This can you do? Certainly is a favor. You know.

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Speaker 1: I want to spend a bunch of time because a

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Speaker 1: lot of people don't understand boy management. Is that your part? Uh?

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Speaker 1: Poor wife, poor friend, park else the port father port.

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Speaker 1: You are a lot of things when you manage talent.

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Speaker 1: Please tell people your experience. Am I am am? I

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Speaker 1: not missing. I am not trying to mislead people when

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Speaker 1: they're getting into the management game. You have to invest

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Speaker 1: your time both emotionally and physically into somebody's success. Yeah,

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Speaker 1: you you really do. You You give up every aspect

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Speaker 1: of who you are, and it's it's a lifestyle business.

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Speaker 1: And I've been able to experience that at a very

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Speaker 1: high level. Um, you know, with with a variety of

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Speaker 1: different managers and artists you know, at every shape and size,

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Speaker 1: But the one commonality, one denominator, is that it's it

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Speaker 1: leads to every aspect of your life. Right. And so

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Speaker 1: I always like to say, when you're evaluating whether you

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Speaker 1: want to manage an artists, it's it's almost like do

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Speaker 1: you want to get married? Right at that level, you know,

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Speaker 1: right where you know you will end up talking with

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Speaker 1: that person potentially more than anyone that you in your

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Speaker 1: own personal family. Um. Because that's just that's that's just

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Speaker 1: the nature of the business. And that's why I always

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Speaker 1: tell people that, Like when I got to share my

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Speaker 1: story so it becomes relatable as to why I got

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Speaker 1: on the show. Like when Steve Harvey approached me, I

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Speaker 1: was successful sitcom writer, very successful in Hollywood in and

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Speaker 1: he asked me to start managing his career. He had

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Speaker 1: we had just taped Kings of Comedy and I was

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Speaker 1: kind of like on the fence. If I was managing

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Speaker 1: him was very successful, but I didn't really we didn't

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Speaker 1: really become successful until two thousand and five, when I

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Speaker 1: decided to really invest one into managing. The reason I

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Speaker 1: say that is that if you want somebody to be successful,

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Speaker 1: you cannot do it part time. You really can't. You

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Speaker 1: really can. It's it's impossible, fact to be honest with you.

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Speaker 1: You know, I've got two young children, um, five and one,

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Speaker 1: you know, and in a beautiful wife, and and they

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Speaker 1: loved the industry that I'm in. And it's great too

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Speaker 1: because I've opened them up to the and you know, my, my, my,

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Speaker 1: my artists and clients, UH know them just as well

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Speaker 1: as they know me. And it's hard to not have

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Speaker 1: it that way. You know, some people may see you

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Speaker 1: need that separation. But because we live in this lifestyle

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Speaker 1: business where you know, Thursday's, Friday, Saturday's where most people

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Speaker 1: are thinking about the weekend and taking the time and

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Speaker 1: leaning back and checking out, we're checking in right, There's

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Speaker 1: always something going on, right, So it's pretty you know,

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Speaker 1: it's difficult to not really open up your whole life

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Speaker 1: to the people that you work with. That's why it

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Speaker 1: has to work. When I talk about the marriage part,

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Speaker 1: That's why it has to be a fit. It can't

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Speaker 1: be a thing where you're just doing it too to

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Speaker 1: get by, or you're just doing it because of the money.

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Speaker 1: You know, there has to has to be a fit.

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Speaker 1: I've you know, on my career, like you, you get

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Speaker 1: the phone calls, you get the emails of the text

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Speaker 1: from our friend. We you listen to we listen to this,

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Speaker 1: you know, you know everything from my my, my daughter,

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Speaker 1: my daughter. You know, I think my daughter can seeing

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Speaker 1: or you take a listen on up to on up

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Speaker 1: to you know, the guy at the checkout count of

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Speaker 1: the grocery store. You know the nmy Is demo tape.

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Speaker 1: I think it's pretty good. So you get the whole gamut.

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Speaker 1: But at the end of the day, if you're not

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Speaker 1: emotionally connected to it and you don't have a vision

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Speaker 1: for it, um, it's not worth doing because it really

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Speaker 1: does take over, you know, asking for your life. So

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Speaker 1: it's gonna do that. You gotta be happy. And that's

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Speaker 1: why I always tell people they don't really Because I

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Speaker 1: ran a common clubs, I ran into a lot of

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Speaker 1: manager of singing groups, manager of this and and they

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Speaker 1: really and everybody wants to be a manager because it's

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Speaker 1: so fly, it's so cool to say the word manager.

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Speaker 1: But the commitment to time. And I tell people that because,

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Speaker 1: like I said, basically, Steve harv and I was kind

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Speaker 1: of like having dual careers. He was, he was very

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Speaker 1: I was still had my foot doing Rashan McDonald's brand,

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Speaker 1: doing other TV show development TV shows. And the last

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Speaker 1: TV show I did as Rushan McDonald was I did

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Speaker 1: the MTV show called The Shop. It's very similar to

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Speaker 1: what what the lebron is doing right now. HBO is

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Speaker 1: back show. It's the same show and so and I

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Speaker 1: was doing it and uh, I was shooting it in

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Speaker 1: Brooklyn and so and that. And so when I made

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Speaker 1: the commitment right there, said you know something, We're not

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Speaker 1: gonna win if my mind remains split. I have to

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Speaker 1: I have to commit to the whole process. And when

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Speaker 1: I committed the whole process, then guess what. Everything moved

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Speaker 1: forward fast, everything my my whole want her to present.

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Speaker 1: Commitment allowed me to just think, sleep, eating, drink. Steve Harvey,

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Speaker 1: I could tell you his blood pressure. I can tell

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Speaker 1: you what he didn't like. I can tell his suit.

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Speaker 1: I can tell his shoes. I can tell you what

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Speaker 1: time he got up. I can tell you what time

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Speaker 1: he went to bed. As a manager, you have to

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Speaker 1: know all these things. You have to know, uh, catering needs.

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Speaker 1: You have to know that the seat they like on

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Speaker 1: the airplane. You have to know what side of the

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Speaker 1: car they like to sit there, what type of cars

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Speaker 1: they don't like. A dude like, all that comes into

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Speaker 1: if you manage, if you're trying to take somebody from

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Speaker 1: one level to the next level, these things you need

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Speaker 1: to know, and you have to know, and you have

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Speaker 1: to take them very seriously or you will not be

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Speaker 1: managing that very long. Yeah. I always have to say,

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Speaker 1: you know, you know because I get the question what

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Speaker 1: is the manager? I always talk about we were. I

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Speaker 1: consider myself more a strategist, right and the stens that

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Speaker 1: we are positioning positioning the client for success. In order

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Speaker 1: to position them for success, there has to be a roadmap,

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Speaker 1: there has to be a strategy, and it has to

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Speaker 1: be a long term vision, not a short term vision. Right. Um.

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Speaker 1: You know. In in addition to that, you know, part

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Speaker 1: of that position, like you just mentioned, is how can

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Speaker 1: I make this person feel the most comfortable the most

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Speaker 1: directed for success as possible. And sometimes that is, you know,

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Speaker 1: to be very honest with you, what's what's in that

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Speaker 1: dressing room writer, to make them feel very comfortable going

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Speaker 1: to show time? Right, you know, um, you know it's

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Speaker 1: and and then and the bigger, bigger pictures. Sometimes it's

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Speaker 1: it's having a real conversation with them. Where is your

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Speaker 1: goal line? What? How do you define success? Success is

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Speaker 1: defined by the eye to beholder. So tell me what

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Speaker 1: success is to you so I can help you achieve

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Speaker 1: it versus just assume that we're just gonna, you know,

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Speaker 1: go for the moon and we're not sure right where

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Speaker 1: the moon's at, or or or or what size it is.

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Speaker 1: Always talk about, you know, setting sales towards a continent.

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Speaker 1: You don't you don't have to tell him what country

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Speaker 1: you want to go to, but let's at least go

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Speaker 1: in the right direction, right right right, And that's really

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Speaker 1: that's that's key because of the fact that you have

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Speaker 1: to be able to have those values like so, now, okay,

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Speaker 1: I'll stop managing Steve Harvard. Okay, I'm just so I'm

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Speaker 1: trying to find Rushawn's voice. Then I get a call

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Speaker 1: from a man stephen A. Smith at ESPN. Here we

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Speaker 1: should here, we should uh can we sit down and

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Speaker 1: talk talk about what not? Just talk? Just talk, just talk.

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Speaker 1: Next thing, you know, I'm managing him. Then I was

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Speaker 1: to get a call from a Reva Martin Chee chee

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Speaker 1: in the view on my show, just like this, did

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Speaker 1: you go? Can we talk? Can we have lunch? Now?

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Speaker 1: Managing her? It's just that, it's just it. But I

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Speaker 1: know that when you manage people, I know, you know,

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Speaker 1: you know, you learned, and I feel that that's what

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Speaker 1: you're doing with your business, that you're creating. With Culture Collecting,

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Speaker 1: you're taking your experience and trying to I try to

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Speaker 1: get and let people know. So talk a little bit

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Speaker 1: about what you exactly was trying to do with the

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Speaker 1: Culture Collected. Yeah. So, you know, I I've had an

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Speaker 1: interesting career, you know, in entertainment and it's been pretty dynamic.

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Speaker 1: In college, you know, I was the guy that booked

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Speaker 1: a lot of concerts to come through and went to

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Speaker 1: dread University, small school in Iowa. You know, um, you know,

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Speaker 1: my story didn't didn't quite scream entertainment, you know, in

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Speaker 1: the beginning, you know, I went to school with the

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Speaker 1: small school sort of booking shows. Got pretty good at it,

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Speaker 1: you know, at that time I worked with everyone from

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Speaker 1: Dave Matthews to One twelve right, so you know, it's

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Speaker 1: back in the in the night, late nineties. And when

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Speaker 1: I graduated, I thought I was I thought it was

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Speaker 1: hot stuff, and I thought that I could easily get

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Speaker 1: a job in New York, right because you know, nobody,

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Speaker 1: nobody was doing it like I was, right, And I

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Speaker 1: went to I went to New York. I slept with

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Speaker 1: my parents friends couch, and I hit the payment for

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Speaker 1: a couple of weeks, and then I found myself up

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Speaker 1: right back uh in St. Louis, which is where I

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Speaker 1: grew up on my parents couch at that time, trying

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Speaker 1: to figure out what I wanted to do, and I

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Speaker 1: gotta but luckily I had interned, and this is what

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Speaker 1: I always, you know, tell people is important to have internships.

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Speaker 1: And I had interned for Live Nation, and they had

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Speaker 1: directed me towards an opening in radio. And I never

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Speaker 1: thought that radio would get me to where I wanted

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Speaker 1: to be, because I really wanted to be next to

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Speaker 1: the artist. And I, out of lack of options, got

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Speaker 1: a job in radio low person on the totem pole

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Speaker 1: stuffing prize boxes, you know, driving the radio station van

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Speaker 1: and I did that for about a year and a

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Speaker 1: half and they had the opportunity to go to New

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Speaker 1: York and work for CBS Radio Corporately in the in

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Speaker 1: the music Partnerships division. And that's what really really my

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Speaker 1: career took off right because I started meeting a lot

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Speaker 1: of high, UH influential people. UM. I started meeting making

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Speaker 1: a lot of contact in the music industry, especially on

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Speaker 1: the on the record label side, UM, which labels are

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Speaker 1: pretty much in that driver's sipt at that point, and

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Speaker 1: UH eventually shifted my career into live events and then

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Speaker 1: into management and h all the executive sea level positions.

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Speaker 1: I ran companies for other people. And after doing that

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Speaker 1: for many many years, including the last five years that

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Speaker 1: one of the biggest management companies in the world, I

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Speaker 1: began to look across the table. I began to look

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Speaker 1: next to me, and I began to look at those

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Speaker 1: that were coming up, and no one looked like hold

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Speaker 1: that thought, we're gonna go to break and we'll come back.

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Speaker 1: So I want to get this complete story on how

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Speaker 1: this whole highly evolved and how you got culture Collective

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Speaker 1: in the purpose on the phone is this ras Sean

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Speaker 1: McDonald speaking on the phone is the founder and CEO

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Speaker 1: of Culture Collective. Culture Collective is the vision of former

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Speaker 1: Red Light Management general manager. At the years of driving

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Speaker 1: success for some of the industry's most iconic artists, brands,

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Speaker 1: and companies. He decided to do it so dude, he

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Speaker 1: was the middle of explaining exactly, looking across the table

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Speaker 1: and realized, you know, I could do this for myself.

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Speaker 1: Welcome back to the show, Jonathan. Yeah, so, you know,

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Speaker 1: realize if I could do this for myself and most importantly, um,

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Speaker 1: for reasons bigger than music, I can do it to

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Speaker 1: impact the next generation. You know, I'm a kid that

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Speaker 1: I'm a kid that was raised with Midwestern values. My

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Speaker 1: father was a was an immigrant. He was he was

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Speaker 1: from Nigeria, brought to the adopted, brought to this country

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Speaker 1: at the age of sixteen. And I watched him, Um,

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Speaker 1: you know, I watched him grow and struggle but become

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Speaker 1: successful and I learned so much from him. And I

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Speaker 1: watched him reached back out to his community, which was

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Speaker 1: he St. Louis to work with the people there to

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Speaker 1: help provide them with the tools resources and knowledge to

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Speaker 1: live a better life. And I thought to myself as

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Speaker 1: as as a as a black executive, I'm an interesting crossroads.

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Speaker 1: You know. I joke with people that I'm I'm now

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Speaker 1: on the on the opposite side of forty you get

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Speaker 1: side right, And you know, I've had an amazing professional

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Speaker 1: career and I can continue to work for other people,

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Speaker 1: help other people build their brands, or I can decide

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Speaker 1: to do it for myself. An architect is the way

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Speaker 1: that I'd like to architect it, you know, with the

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Speaker 1: help of those that have helped me get to where

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Speaker 1: I'm at right UM, and then open my arms up

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Speaker 1: and share this knowledge that I have with the next generation. UM.

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Speaker 1: And really what the the embass of diversity and inclusion

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Speaker 1: and making sure that this next generation is giving given

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Speaker 1: access UM and bestowed knowledge to become great executive, especially

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Speaker 1: in management, because we end up having in management is

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Speaker 1: that because it's not anything you have to be academically

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Speaker 1: accredited to do a lot of people, to you the

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Speaker 1: point that you made earlier, want to be a manager,

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Speaker 1: but they have no skill set to be able to

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Speaker 1: do it. And a lot of that in my you know,

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Speaker 1: what I've seen is because a lot of those future

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Speaker 1: managers have trouble getting into this system that we have

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Speaker 1: called an entertainment um for various reasons, and a lot

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Speaker 1: of it could be around the fact that those that

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Speaker 1: run the companies are the ones that uh give access

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Speaker 1: to the internships. And if those that run in the

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Speaker 1: companies don't look like us, those that are getting the

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Speaker 1: internships won't look like us either. It could be the

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Speaker 1: fact that a lot of the companies and entertainment um

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Speaker 1: don't pay interns right, and if you don't pay interns,

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Speaker 1: a lot of people that look like us are from

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Speaker 1: our community can't afford to do the internship. So therefore

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Speaker 1: it's not even the consideration set that you'll be a manager.

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Speaker 1: It sometimes happens is that you become friends with the

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Speaker 1: artists and that artists explodes and you're there next to

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Speaker 1: them as their manager, and when that artist gets to

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Speaker 1: the level of notoriety, people around them say, hey, you're

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Speaker 1: your friends there. He's not really a manager, he's a

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Speaker 1: furniture and that that man gotta go. We're gonna put

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Speaker 1: you with somebody that's gonna take care at to the

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Speaker 1: next level. That person's wefts aside because I just never

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Speaker 1: had the right shot. Yeah, he's speaking the truth. Many

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Speaker 1: times going a room with Steve Harvard and they just

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Speaker 1: to be speaking to Steve and then sudden, um, I know,

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Speaker 1: I know who I am, I know what I was accomplished.

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Speaker 1: I know the reason that meeting was set up was

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Speaker 1: because of me. And usually about a week later, I

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Speaker 1: get that phone call with an apology going up. I

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Speaker 1: thought you was just a friend of his. You're gonna

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Speaker 1: be talking to me because I'm closing these deals, and

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Speaker 1: I know I negotiate and that's why, you know, and

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Speaker 1: I always tell people early on and crew, we didn't

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Speaker 1: have an agency, you know, we it was just me

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Speaker 1: and him, just me and him. And so the benefit

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Speaker 1: of that, I learned how to do book there is

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Speaker 1: I knew how to do syndication. I knew how to

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Speaker 1: do radio contracts. I knew to do a syndicated contract.

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Speaker 1: I knew how to do film, any type of box

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Speaker 1: office contract, I knew how to do it. I we

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Speaker 1: booked our own tours. I didn't go through an agency

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Speaker 1: to do a tour. So as a manager, if you

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Speaker 1: want to be successful, what he's saying saying, you've got

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Speaker 1: to learn the skills and get skills that are respected

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Speaker 1: and working with with the cultural collective gives that respect.

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Speaker 1: That's what I'm That's what I'm hearing in this conversation, correct, Jonathan, Yeah. Absolutely,

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Speaker 1: And and the ability for us to to network with

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Speaker 1: each other, to pull each other into a standbox and

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Speaker 1: share resources, share knowledge base. Um, you know, to your

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Speaker 1: point like this is, you know most of us got

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Speaker 1: to this business because we you know, we've worked in

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Speaker 1: at both end of the Absolutely, we really hustled, right,

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Speaker 1: and and we should. Let's pull those resources together. So

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Speaker 1: when you're when you're an artist is negotiating that managers

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Speaker 1: negotiating that contract for an artist, and someone like yourself said,

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Speaker 1: you know what, I've done that deal before. Let's share

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Speaker 1: that knowledge. Right, Let's create a house. Let's create a home.

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Speaker 1: We can all to collectively win. Um, one person's win

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Speaker 1: doesn't have to be other person's loss. All ships rise.

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Speaker 1: So how does how does a talented guy like Roshan

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Speaker 1: McDonald help out your program? Because your your company, your vision,

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Speaker 1: your dream, Because I, oh, man, Le'll tell you something.

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Speaker 1: I will die one day and this information gonna be

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Speaker 1: with me, so our rather share it and other people

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Speaker 1: benefit from it and you win. Like you said, that's

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Speaker 1: that's how my life. My life has been about uplifting.

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Speaker 1: My life is about paying it forward. So how do

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Speaker 1: you take a talented guy like and all this all

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Speaker 1: this information and help out your your network. Tell us

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Speaker 1: how that works? Yeah, well, you're you're doing it now,

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Speaker 1: you know, I mean, you're example by the platform that

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Speaker 1: you have and allowing people myself to to come on

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Speaker 1: and share a vision and inspire people. Inspire people is

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Speaker 1: the biggest, the biggest thing, because you know, for me,

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Speaker 1: I just want to be able to inspire people. And

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Speaker 1: I've been lucky and blessing life, and I don't I

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Speaker 1: don't want to leave this world looking back and say,

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Speaker 1: you know what I did really good for myself, but

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Speaker 1: I didn't really impact anybody in a way that was meaningful.

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Speaker 1: And when I say impact people, of course that's clients

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Speaker 1: and partners, but that's also that person that just read

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Speaker 1: that article or heard this podcast and said, you know what,

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Speaker 1: I can do this myself. I can really do it.

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Speaker 1: You know, I'm no different than than Jonathan Azoo. I

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Speaker 1: was you know, you know, raised in the Midwestern example, right,

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Speaker 1: It wasn't wasn't the child of affluent parents, like you know,

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Speaker 1: just doing doing your thing, and you know, so you

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Speaker 1: know you're doing it right now. I thank you, you know,

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Speaker 1: because I know that, and I talked to this story.

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Speaker 1: This is really good. This is really turned into a

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Speaker 1: really cool conversation. From the standpoint though, just being able

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Speaker 1: to let everybody knows it's perception and what people think

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Speaker 1: of you can really be a detriment, and so you

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Speaker 1: have to be prepared for that. Whenever I would walk

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Speaker 1: in the room, I knew people thought I was just

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Speaker 1: his boy. I knew that going in, so that's all right,

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Speaker 1: but be prepared not to be his boy, oh his girl,

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Speaker 1: oh his friend, or his buddy or his part of

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Speaker 1: his As Lebron said, I don't have a crew. I

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Speaker 1: don't have a crew. I have producers. I have managers

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Speaker 1: to have educated people around me. Don't diminish what I've

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Speaker 1: accomplished by throwing out a little slang words. And that's why,

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Speaker 1: that's why Lebron got upset when when Phil Jackson called his, uh,

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Speaker 1: the Maverick and all those guys he's crew, his crew,

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Speaker 1: because we knew that was an urban slank for and

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Speaker 1: it can diminish your value and so know that going

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Speaker 1: in so that means that you have to do your homework.

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Speaker 1: And so it's all right to know that somebody's gonna

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Speaker 1: disrespect you. If and that's what a lot of people miss.

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Speaker 1: If you if you're gonna be offended coming into entertainment,

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Speaker 1: you might want to get out of the business now,

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Speaker 1: because entertainment is crazy. They don't care how they talk

404
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Speaker 1: to you. They don't care, is always telling. But age

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Speaker 1: discrimination happens in entertainment, sexist happened discrimination. The me Too

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Speaker 1: has calmed a lot of the the the the harassment

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Speaker 1: down for women, thank god. But it's one of those

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Speaker 1: business where you have to know when you're walking into it.

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Speaker 1: The perception can kill you if you're not prepared for

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Speaker 1: you and you can't and you gotta have thick skin. Jonathan,

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Speaker 1: am I saying anything wrong? No, You're You're absolutely right.

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Speaker 1: And I think you know and you also you gotta

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Speaker 1: be yourself. Yeah, I mean, I think I think in

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Speaker 1: this industry, they they try to typecast a lot of

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Speaker 1: executives because they you know, you know, they think that

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Speaker 1: if you are part of the quote unquote crew you said,

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Speaker 1: you got to be that shiny object that shiny object

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Speaker 1: in the room and they want you to dumb it down, right.

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Speaker 1: They don't want you, they don't want you to be

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Speaker 1: and they don't want you sometimes to be um, you know,

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Speaker 1: to be educated in to to to to be wise

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Speaker 1: and to be full of knowledge. Um. They see you

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Speaker 1: walk in the room, they think, to your point, you're

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Speaker 1: just your friend, right or this is gonna be this

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Speaker 1: is gonna be easy. Deally get done because you know

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Speaker 1: there's nobody around him that knows what they're doing, right,

427
00:21:52,080 --> 00:21:54,520
Speaker 1: So you know, don't don't be shy to be that

428
00:21:54,600 --> 00:21:56,960
Speaker 1: person that says I'm gonna break I'm gonna break this

429
00:21:57,080 --> 00:22:00,520
Speaker 1: cycle and thought that you have and that's really important

430
00:22:00,520 --> 00:22:02,119
Speaker 1: that that's why I just want everybody to know when

431
00:22:02,160 --> 00:22:04,119
Speaker 1: you when you're looking at these opportunities and having you

432
00:22:04,119 --> 00:22:06,159
Speaker 1: on the show, and believe me, anytime you want to

433
00:22:06,160 --> 00:22:08,879
Speaker 1: come on my show really understanding what you're trying to do.

434
00:22:08,920 --> 00:22:11,040
Speaker 1: You're just trying to deliver information. You're trying to let

435
00:22:11,119 --> 00:22:14,080
Speaker 1: everybody know that you can be Rashan McDonald, you can

436
00:22:14,119 --> 00:22:17,840
Speaker 1: be Jonathan, you can be you know a lot of

437
00:22:17,960 --> 00:22:21,080
Speaker 1: talented people out there who are who are diverse, who

438
00:22:21,119 --> 00:22:24,960
Speaker 1: don't who looks like us. They are actually managing talent

439
00:22:25,040 --> 00:22:28,640
Speaker 1: that don't look like us, and that and and that's

440
00:22:28,680 --> 00:22:30,840
Speaker 1: really what surprises a lot of people. A lot of

441
00:22:30,840 --> 00:22:33,360
Speaker 1: people would then realize that, you know that Lady gard

442
00:22:33,400 --> 00:22:36,639
Speaker 1: God manager was an African American. A lot of people

443
00:22:36,640 --> 00:22:38,440
Speaker 1: don't know. Yeah, you know what I'm saying. Yeah, it's

444
00:22:38,840 --> 00:22:41,560
Speaker 1: it's interesting. I just I was just talking with somebody

445
00:22:41,600 --> 00:22:46,000
Speaker 1: recently who's who's African American and had spent a bunch

446
00:22:46,000 --> 00:22:48,040
Speaker 1: of years working in the in the in the in

447
00:22:48,080 --> 00:22:53,280
Speaker 1: the gospel um faith oriented space, but a big, big

448
00:22:53,320 --> 00:22:55,480
Speaker 1: fan of country, right that I want to go working

449
00:22:55,760 --> 00:22:57,840
Speaker 1: I want to go work in country, but he's working

450
00:22:57,880 --> 00:22:59,600
Speaker 1: in country right now. He told share with me to

451
00:22:59,640 --> 00:23:03,359
Speaker 1: struggle that he's had, right, people like, you can't you

452
00:23:03,680 --> 00:23:08,680
Speaker 1: can't work in country, you know. And that's that's same

453
00:23:08,760 --> 00:23:10,879
Speaker 1: because people continue what you can't do, but they can

454
00:23:10,920 --> 00:23:14,159
Speaker 1: tell you can do hip hop exactly right, So you

455
00:23:14,200 --> 00:23:16,240
Speaker 1: have to start it has to start an end there,

456
00:23:16,440 --> 00:23:20,360
Speaker 1: right because but but conversely, you can't work in country,

457
00:23:20,359 --> 00:23:22,760
Speaker 1: but we can work in your music, right because that's

458
00:23:22,800 --> 00:23:24,920
Speaker 1: what that's what I heard when when they made that

459
00:23:24,920 --> 00:23:29,000
Speaker 1: that that comment to him, right, then we can do anything,

460
00:23:29,440 --> 00:23:32,240
Speaker 1: and you can do in respect that. I respect that

461
00:23:32,320 --> 00:23:34,920
Speaker 1: what you're trying to do because of the fact that

462
00:23:35,080 --> 00:23:38,199
Speaker 1: UH as a as a person who has UH, like

463
00:23:38,240 --> 00:23:41,879
Speaker 1: I said, been at the mountaintop, stayed at the mountaintop,

464
00:23:42,080 --> 00:23:45,520
Speaker 1: left the mountaintop on my own terms. You have to

465
00:23:45,560 --> 00:23:47,520
Speaker 1: be in a position to be able to understand that

466
00:23:47,720 --> 00:23:50,119
Speaker 1: people will tell you what you cannot do when you

467
00:23:50,200 --> 00:23:52,320
Speaker 1: cross the line that they don't expect you to cross

468
00:23:52,640 --> 00:23:55,040
Speaker 1: because in their mind, you look a certain way, you

469
00:23:55,119 --> 00:23:57,760
Speaker 1: walk a certain way, you talk a certain way. Jonathan,

470
00:23:58,560 --> 00:24:00,920
Speaker 1: I'm a fan, brother. I want you to keep winning

471
00:24:01,000 --> 00:24:04,520
Speaker 1: and know that you have a mentor somebody you count on,

472
00:24:04,640 --> 00:24:06,399
Speaker 1: and if you ever need me, I would give myself

473
00:24:06,480 --> 00:24:08,080
Speaker 1: number you can call me in your time, and give

474
00:24:08,119 --> 00:24:10,600
Speaker 1: anybody else about number to call because I'm ready to

475
00:24:10,640 --> 00:24:14,639
Speaker 1: build new people like you who want to expand the

476
00:24:14,640 --> 00:24:18,800
Speaker 1: opportunities in that range. Absolutely, I appreciate that. And to

477
00:24:18,960 --> 00:24:21,879
Speaker 1: everybody listening out there, you know I'm easily You know

478
00:24:22,160 --> 00:24:24,080
Speaker 1: you can find me on LinkedIn, you can find me

479
00:24:24,119 --> 00:24:27,360
Speaker 1: on Instagram. You know I always try to get back

480
00:24:27,359 --> 00:24:31,560
Speaker 1: to people with their questions reach out. I appreciate your mother,

481
00:24:31,720 --> 00:24:35,840
Speaker 1: my brother, you talked soon Okay, take care. You need

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