WEBVTT - Cadillac Drives Into Electric Vehicle Future

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<v Speaker 1>This is Bloomberg Business Week with Carol Messer and Bloomberg

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<v Speaker 1>Quick Takes Tim Stinovic on Bloomberg Radio. There is overall

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<v Speaker 1>a worldwide push toward electrification. It's causing a three year

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<v Speaker 1>wave hulf. Initial public offerings in the EV electric vehicle

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<v Speaker 1>space could raise about a hundred billion until the end

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<v Speaker 1>of that's, according to be of a meantime, A recent

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<v Speaker 1>report says the global EV market is expected to reach

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<v Speaker 1>tim nearly nine eighteen billion in and GM looking to

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<v Speaker 1>be a major player in all of it. Cadillac, in fact,

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<v Speaker 1>is looking to be an all electric company by the

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<v Speaker 1>year twenty thirty. Joining us now is Rory Harvey, Global

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<v Speaker 1>vice president of Cadillac. He joins us on the phone

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<v Speaker 1>from New York City. Rory, how are you? It'll be fine,

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<v Speaker 1>thanks yourself, Juan, Well, thanks, it's really it's really great

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<v Speaker 1>to have you. Um, why go electric now? Why is

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<v Speaker 1>why is now the right time versus a few years ago? Yeah?

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<v Speaker 1>I guess you know. There are multiple factors that coming

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<v Speaker 1>to play that, and one is is the market at

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<v Speaker 1>option ready for these? The second is is the infrastructure

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<v Speaker 1>out there? The third is other capabilities there? The fourth

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<v Speaker 1>is are the demander or is the demand there. I

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<v Speaker 1>think there's lots of different data sources. I'm sure that

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<v Speaker 1>you have access to many of them that you extrapolate

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<v Speaker 1>what is going to happen with eb adoption. And from

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<v Speaker 1>our perspective, we think now that the time is right

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<v Speaker 1>absolutely to put up on the accelerated panel. We have

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<v Speaker 1>a great portfolio today of icicles, but we think now

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<v Speaker 1>is the time to compliment that word switching to eving.

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<v Speaker 1>So I'm going to ask a different question that why

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<v Speaker 1>does it Why is it going to take to twenty thirty?

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<v Speaker 1>Why not sooner? Especially when you've got you know, a

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<v Speaker 1>company like Tesla that has definitely at this point is

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<v Speaker 1>out front and center and has the first mover advantage.

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<v Speaker 1>They're now ranked is the world's most valuable car company

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<v Speaker 1>by far. You've got Ruvian supporting this second house market

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<v Speaker 1>cap among US carmakers despite having no sales revenue yet.

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<v Speaker 1>I mean, that's a topic for another conversation. So I'm

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<v Speaker 1>just curious, you know, why not try and do it

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<v Speaker 1>sooner rather than later? Is it logistically it's just got

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<v Speaker 1>to take this amount of time. No, I think it's

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<v Speaker 1>a it's balancing basically, what we need to do, what

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<v Speaker 1>we need to do in terms of market opportunity with

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<v Speaker 1>our ice vehicles, what we need to do in terms

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<v Speaker 1>of evs. So as an example, if you looked at

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<v Speaker 1>the Lyric, which will be the first EV in terms

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<v Speaker 1>of luxury crossover from Cadillac, we pulled that forward by

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<v Speaker 1>nine months. So we brought that forward and accelerated it

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<v Speaker 1>to the back end of March in twenty two. That

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<v Speaker 1>will be followed by the Celestique, which will be an

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<v Speaker 1>ultra luxury brand. And indeed, you know, without giving the

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<v Speaker 1>time in a way of all of the product portfolio,

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<v Speaker 1>if you look at GM across the board, we will

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<v Speaker 1>have thirty products by twenty five that are EV variants,

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<v Speaker 1>with about sixty of those sold in the US. So

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<v Speaker 1>there is a fairly aggressive introduction of the evs moving forward.

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<v Speaker 1>I guess the thirty time scale is, you know, the

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<v Speaker 1>period of time when we would be selling the last

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<v Speaker 1>ice vehicles from the Cadillac perspective, but we will certainly

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<v Speaker 1>be in the market much earlier than that compliment in

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<v Speaker 1>our ice vehicle cells. With EVY vehicles. You know, Tim

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<v Speaker 1>and I talk or a lot about um wanting our

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<v Speaker 1>next car to be an electric vehicle. Uh, Tim lives

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<v Speaker 1>in the city. I lived just outside the city. In

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<v Speaker 1>the urban environment, you do wonder about, Okay, how the

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<v Speaker 1>heck am I going to charge this puppy? How much

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<v Speaker 1>of your timing also is thinking about the bigger, broader

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<v Speaker 1>infrastructure problems that I feel like we've been talking about

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<v Speaker 1>for a few years that in order for evs to

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<v Speaker 1>really come, you need to have the EV support network

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<v Speaker 1>to be there as well, especially when it comes to charging.

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<v Speaker 1>You're absolutely right, Carol, I mean that's that's fundamental. And

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<v Speaker 1>if you look at some of the metropolitan areas, you

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<v Speaker 1>know there's a big push in terms of infrastructure. If

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<v Speaker 1>you look at some of the legislation and some of

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<v Speaker 1>the activities that the states are putting in place, you

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<v Speaker 1>have AMENDMENTUM is really starting to build. But it's a

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<v Speaker 1>it's a fundamental issue in terms of being able to

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<v Speaker 1>facilitate demand with customer convenience. And from that point of view,

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<v Speaker 1>you know, there's a number of things that we're doing,

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<v Speaker 1>whether it be working with our dealer partners to put

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<v Speaker 1>charging stations in place that we made an announcement the

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<v Speaker 1>week before last. In terms of that, whether it be

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<v Speaker 1>our mobile app, which basically gives customers the ability to

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<v Speaker 1>be able to determine where to charge, which charges are up,

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<v Speaker 1>and NY minimum downtime, et cetera. But it is one

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<v Speaker 1>of the challenges that the industry places in terms of ensuring,

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<v Speaker 1>particularly in some of those densely populated areas, that the

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<v Speaker 1>infrastructure is there. So again, that's part of the reason

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<v Speaker 1>that at the moment we have the need to be

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<v Speaker 1>able to satisfy customers from a nice vehicle perspective, but

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<v Speaker 1>also from an ev perspective. Hey, Rory, is you know

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<v Speaker 1>when it comes to battery charging stations, how much of

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<v Speaker 1>it is the private sector responsibility? How much is it

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<v Speaker 1>public sector? Is it a little bit of both? I

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<v Speaker 1>think it's a it's a little bit of both, you know.

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<v Speaker 1>I think it's uh, it's down to the incentives that

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<v Speaker 1>are available. It's down to the distribution. It's down to

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<v Speaker 1>private companies because there's a business opportunity, it's down to

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<v Speaker 1>public I think this one is a team effort in

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<v Speaker 1>terms of putting the infrastructure in place. I did want

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<v Speaker 1>to ask you about I mentioned Tessa and now ranked

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<v Speaker 1>as the world's most valuable car company. Get Rivian it's

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<v Speaker 1>boring the second highest market cap among US car makers.

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<v Speaker 1>How do you see Tessa and Rivian in the overall

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<v Speaker 1>auto market? Yeah, I guess that's an interesting question. To

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<v Speaker 1>be a very candidate, I'd prefer to talk about GM

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<v Speaker 1>and and how we sit in the overall market, because

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<v Speaker 1>you know, we have our vision of the car company,

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<v Speaker 1>which has zero crashings, zero emissions of the zero congestion,

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<v Speaker 1>and we believe that that's a key catalyst for growth.

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<v Speaker 1>There's no doubt that there are incremental competitors that have

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<v Speaker 1>come into the industry over the recent past, and that

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<v Speaker 1>some of those are having successes. As you mentioned earlier

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<v Speaker 1>in your opening, some of them at the moment have

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<v Speaker 1>sold a very limited amount of vehicles. But I think

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<v Speaker 1>the the exciting part from my perspective is that I

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<v Speaker 1>think that this is an incredible opportunity for General Motors,

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<v Speaker 1>and I think it's a great investment opportunity for us

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<v Speaker 1>in terms of growth. We had an invested day probably

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<v Speaker 1>about a month ago now, where again we put forward

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<v Speaker 1>our strategy, which was to double our revenue by whilst

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<v Speaker 1>also expanding our margins. So I think if you look

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<v Speaker 1>at some of the data points, it just shows the

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<v Speaker 1>opportunity that there is for general motors. But do you

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<v Speaker 1>think that there, you know, some of the disruption that's

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<v Speaker 1>going on the auto market actually last because of some

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<v Speaker 1>of these upstarts, or do you think time will tell

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<v Speaker 1>in terms of whether or not the traditional automakers that

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<v Speaker 1>are around for a long time ultimately take the lead.

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<v Speaker 1>And just got about thirty seconds and then we'll come

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<v Speaker 1>back and talk some more. Yeah, I think it'll be

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<v Speaker 1>a combination of both. I think there's a lot of

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<v Speaker 1>changes that have happened in the marketplace. There's a lot

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<v Speaker 1>of disruption, there's a lot of new thinking, and I

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<v Speaker 1>think from a general modus perspective, how comes to the

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<v Speaker 1>fact that you know, I do believe that this is

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<v Speaker 1>an exciting opportunity, and I believe that we've got robust plans,

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<v Speaker 1>and I think that we've got plans that will enable

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<v Speaker 1>us to lead. I gotta say it does feel good

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<v Speaker 1>that everybody's all in an electrification, certainly coming off of

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<v Speaker 1>Cup twenty six, and we continue to watch, uh the environment.

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<v Speaker 1>At this point, we're gonna we just got to get

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<v Speaker 1>rid of our I'm ready. I mean, we're definitely ready

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<v Speaker 1>and thinking about the next car Rory Harvey. We're going

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<v Speaker 1>to come back with him. He's global vice president of

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<v Speaker 1>Cadillac overseeing their day to day operations there. This is

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<v Speaker 1>Bloomberg Radio. You want to get back to our guest

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<v Speaker 1>here on business week. Rory Harvey is still with US

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<v Speaker 1>global vice president of Cadillac on the phone in New

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<v Speaker 1>York City. Hey, Rory, you know, I'm thinking about GM

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<v Speaker 1>and they're all in on UM electric vehicles. Cadillac obviously

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<v Speaker 1>a key part of that component UM. I am curious

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<v Speaker 1>about in the transitioning, especially at a time where we're

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<v Speaker 1>talking so much about supply chains. Are you guys able

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<v Speaker 1>at this point to get all the raw materials, the

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<v Speaker 1>minerals and things that you need to easily and continue

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<v Speaker 1>to make this transition and keep to your timeline. Yes,

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<v Speaker 1>So I guess there's a There's a couple of parts

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<v Speaker 1>for that, so I will I'll answer it first in

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<v Speaker 1>terms of relating to semi conductors, which is one of

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<v Speaker 1>the challenges that the closed automotive industry is is facing today.

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<v Speaker 1>So you know that has been a challenge throughout the

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<v Speaker 1>course of one and it's still a challenge today. Having

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<v Speaker 1>said that, I would say that you know, we are

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<v Speaker 1>seeing a better flow of chips now. There's been a

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<v Speaker 1>terrific amount of work that has been done with the

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<v Speaker 1>supply chain, indeed, getting more involved and deeper into the

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<v Speaker 1>supply chain to be able to secure the right level

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<v Speaker 1>of supply of chips and moves and forward. Um. It

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<v Speaker 1>is going to continue into two. But as an example,

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<v Speaker 1>if you looked at North America and our plants in

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<v Speaker 1>North America, we've got the majority of them for general

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<v Speaker 1>motors back up and running, and indeed, as of Monday

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<v Speaker 1>of this week, every single Cadillac plant in North America

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<v Speaker 1>is now operational. So that step one in terms of

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<v Speaker 1>getting inventories to recover so that we can fulfill what

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<v Speaker 1>is very strong customer demand at the moment um. So

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<v Speaker 1>we're looking forward to some stability coming during the course

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<v Speaker 1>of two. There. Then in addition in terms of you know,

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<v Speaker 1>the materials that are required going forward in terms of

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<v Speaker 1>batteries UM. Again, we've made some recent announcements in terms

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<v Speaker 1>of some of the ventures and infrastructures that we're putting

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<v Speaker 1>in place to ensure that we can secure the right

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<v Speaker 1>levels of supply to enable and support the transition as

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<v Speaker 1>we need to and at this particular point in time,

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<v Speaker 1>there is absolutely no delays to our EV platforms in

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<v Speaker 1>terms of rollout schedule. Indeed, I mentioned earlier that we're

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<v Speaker 1>looking to pull the lyric ahead by nine months versus

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<v Speaker 1>the original plan, so we will start producing that vehicle

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<v Speaker 1>in March of two. As Carol mentioned, you've been pretty

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<v Speaker 1>much a General Motors for pretty much your whole career, right,

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<v Speaker 1>that's correct, thirty two years, and so well, contextualize the shift,

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<v Speaker 1>the shift to electric vehicles for us, and how big

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<v Speaker 1>of a shift that's happening inside General Motors and inside

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<v Speaker 1>Cadillac right now? Is this the biggest shift you've seen

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<v Speaker 1>during your entire career? I would say so, Um, you know,

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<v Speaker 1>thirty two years is a long time, and I think

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<v Speaker 1>you know, I would say to somebody that there's been

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<v Speaker 1>more changes in the automotive industry in the last five

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<v Speaker 1>years than there were in the twenty seven years that

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<v Speaker 1>I've experienced before that, and there'll be more changes in

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<v Speaker 1>the next two years than there's been in the last

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<v Speaker 1>five years. So the pace of change is absolutely dramatic

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<v Speaker 1>at the moment. And this is no doubt in my mind,

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<v Speaker 1>the biggest shift that we would have seen in my

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<v Speaker 1>period in the automotive industry. It's interesting what you know

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<v Speaker 1>as we moved through this shift. What is it that

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<v Speaker 1>I guess isn't the major risk to it progressing as

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<v Speaker 1>you hope when you look at you know your timeline

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<v Speaker 1>and as you said, you moved it up for the lyric.

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<v Speaker 1>But what is the biggest risk to all of this? Yeah,

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<v Speaker 1>I think you know one of the the challenges that

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<v Speaker 1>you've got. I'm not sure if I describe it as

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<v Speaker 1>a risk. Is the pace of change and the rate

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<v Speaker 1>of adoption, the rate of infrastructure, the range anxiety UH,

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<v Speaker 1>customer's ability to be able to charge, etcetera. So I

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<v Speaker 1>think there's a number of elements that peeped together in

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<v Speaker 1>terms of the jigsaw, and I wouldn't say that it's

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<v Speaker 1>a risk overrul in terms of the change. I would

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<v Speaker 1>say it's a time and impact in terms of how

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<v Speaker 1>aggressive is the adoption rate of EV is going to

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<v Speaker 1>be UM So I think it's more in terms of

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<v Speaker 1>a question as to when rather than if, Well, you

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<v Speaker 1>know what worry. One thing I do think about and

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<v Speaker 1>there's something to be said like, oh wait, my brother

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<v Speaker 1>just got an e V, right and you start to

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<v Speaker 1>see it and you understand it. I do wonder what's

0:10:34.160 --> 0:10:36.559
<v Speaker 1>the tipping point? Ultimately? Is it that all of a

0:10:36.600 --> 0:10:38.760
<v Speaker 1>sudden you see I mean, I've certainly seen a lot

0:10:38.800 --> 0:10:40.840
<v Speaker 1>more evs on the road that I have in a

0:10:40.880 --> 0:10:42.080
<v Speaker 1>long time. I felt like I used to go to

0:10:42.120 --> 0:10:44.240
<v Speaker 1>California and I'd see a fair amount, But now I'm

0:10:44.280 --> 0:10:46.560
<v Speaker 1>seeing them, I feel like all over the place, and

0:10:46.600 --> 0:10:49.120
<v Speaker 1>there's a variety. Um, but what do you feel like

0:10:49.160 --> 0:10:52.040
<v Speaker 1>will be that ultimate tipping point for Do we need

0:10:52.080 --> 0:10:54.480
<v Speaker 1>the governments to continue to give some kind of you know,

0:10:54.559 --> 0:10:58.520
<v Speaker 1>tax incentive or tax breaker? What is it? Yeah? I

0:10:58.520 --> 0:11:00.840
<v Speaker 1>think again, I don't think it's one thing that's going

0:11:00.840 --> 0:11:02.920
<v Speaker 1>to do the tipping point. I think you're absolutely spot on,

0:11:02.960 --> 0:11:04.960
<v Speaker 1>you know, seeing other people in the vehicles, hearing other

0:11:04.960 --> 0:11:07.480
<v Speaker 1>people's experiences in terms of the vehicles, look at the

0:11:07.520 --> 0:11:11.120
<v Speaker 1>penetrations of e vs over in California. Tax credits are

0:11:11.120 --> 0:11:13.520
<v Speaker 1>obviously something that will help us take in terms of

0:11:13.760 --> 0:11:16.360
<v Speaker 1>being a tipping point for some. Infrastructure will help in

0:11:16.440 --> 0:11:18.000
<v Speaker 1>terms of being a tipping point for some. And I

0:11:18.000 --> 0:11:20.240
<v Speaker 1>think it's a culmination of all these factors. And then

0:11:20.280 --> 0:11:22.240
<v Speaker 1>it's just really a question is to the rate of

0:11:22.280 --> 0:11:26.760
<v Speaker 1>momentum and the rate of change. So I'm just trying

0:11:26.760 --> 0:11:29.840
<v Speaker 1>to think about the rate of change and how fitting

0:11:29.840 --> 0:11:31.600
<v Speaker 1>that into the context of what we think about when

0:11:31.600 --> 0:11:33.600
<v Speaker 1>it comes to the environment. Is it Is it happening

0:11:33.640 --> 0:11:38.439
<v Speaker 1>fast enough? Certainly from our perspective, you know, from a

0:11:38.480 --> 0:11:40.960
<v Speaker 1>from a Cadillac point of view, from a selfish perspective,

0:11:41.280 --> 0:11:44.240
<v Speaker 1>I would like it to happen very aggressively. And that's

0:11:44.280 --> 0:11:46.480
<v Speaker 1>part of the reason that we're thinking about other things

0:11:46.480 --> 0:11:48.440
<v Speaker 1>that we could do to support. So as an example,

0:11:48.600 --> 0:11:50.880
<v Speaker 1>I mentioned, you know, the week before last, we're doing

0:11:51.120 --> 0:11:53.160
<v Speaker 1>an agreement with our dealer partners in terms of how

0:11:53.240 --> 0:11:55.480
<v Speaker 1>we can get more charging out in the local communities,

0:11:55.520 --> 0:11:58.120
<v Speaker 1>et cetera. So we have a number of things that

0:11:58.160 --> 0:12:00.480
<v Speaker 1>we're doing to sort of act as a attists to

0:12:00.640 --> 0:12:03.400
<v Speaker 1>try to help support that change and that that growth

0:12:03.400 --> 0:12:05.800
<v Speaker 1>in them or what is the role of dealers and

0:12:05.880 --> 0:12:08.439
<v Speaker 1>mean Tesla's obviously done it differently you recently, I think

0:12:08.480 --> 0:12:10.839
<v Speaker 1>told writers at GYM expects to have only five D

0:12:11.040 --> 0:12:12.760
<v Speaker 1>sixty dealerships by the end of the year. That's a

0:12:13.520 --> 0:12:16.560
<v Speaker 1>drop from three years ago. What's the role of dealers?

0:12:16.600 --> 0:12:18.880
<v Speaker 1>Does it change and do they need to be all

0:12:18.920 --> 0:12:21.640
<v Speaker 1>in on evs as well in order for this to

0:12:21.679 --> 0:12:24.440
<v Speaker 1>make sense for you guys. Yeah, I think that's a

0:12:24.440 --> 0:12:26.120
<v Speaker 1>great question, and yes, they need to be all in

0:12:26.120 --> 0:12:28.120
<v Speaker 1>on e vs UM. You know, if you go back

0:12:28.600 --> 0:12:30.640
<v Speaker 1>three years ago now, we had close to nine d

0:12:30.679 --> 0:12:32.600
<v Speaker 1>CATALAC dealers in the US. By the end of this year,

0:12:32.600 --> 0:12:34.840
<v Speaker 1>we'll be down to five hundred and sixty six dealers,

0:12:34.840 --> 0:12:36.920
<v Speaker 1>so it will be about a thirty six percent production.

0:12:37.240 --> 0:12:39.440
<v Speaker 1>And I guess the reason for that was working with

0:12:39.480 --> 0:12:43.960
<v Speaker 1>our dealer partners, explaining the future, in explaining the changes

0:12:43.960 --> 0:12:47.120
<v Speaker 1>in terms of customer requirements in change, explaining the the

0:12:47.160 --> 0:12:50.000
<v Speaker 1>investment that's required, et cetera. And you know, on the

0:12:50.000 --> 0:12:52.719
<v Speaker 1>basis of that, we've rationalized our dealer network. We think

0:12:52.760 --> 0:12:55.360
<v Speaker 1>that we've got a great footprint of dealers, which mean

0:12:55.400 --> 0:12:57.560
<v Speaker 1>that customers should be able to get top level service

0:12:57.600 --> 0:13:00.200
<v Speaker 1>wherever they are in the US. But absolute you, our

0:13:00.240 --> 0:13:02.240
<v Speaker 1>dealer partners need to be all in and we see

0:13:02.240 --> 0:13:04.880
<v Speaker 1>our dealer partners as a competitive advantage. Right back to

0:13:04.880 --> 0:13:07.240
<v Speaker 1>where we started. Carol's question, is there a chance that

0:13:07.280 --> 0:13:11.760
<v Speaker 1>we can see an all electric portfolio before? Oh, that's

0:13:11.760 --> 0:13:14.079
<v Speaker 1>a that's a leading question and not one that I'm

0:13:14.080 --> 0:13:16.760
<v Speaker 1>going to give anything away on this particular point in time,

0:13:16.760 --> 0:13:19.280
<v Speaker 1>but I would give you just a snippet of encouragement

0:13:19.280 --> 0:13:22.040
<v Speaker 1>in terms of that I mentioned earlier. That is when

0:13:22.080 --> 0:13:24.240
<v Speaker 1>we will be selling sort of the last of the

0:13:24.280 --> 0:13:26.880
<v Speaker 1>ICE variants, So we will have a significant proportion of

0:13:26.880 --> 0:13:30.520
<v Speaker 1>the portfolio that is ev available in advance of that

0:13:30.559 --> 0:13:32.520
<v Speaker 1>time scale, and I guess a little competition in the

0:13:32.559 --> 0:13:35.280
<v Speaker 1>industry will keep everybody on their toes. Rory, thank you

0:13:35.360 --> 0:13:37.520
<v Speaker 1>so much. We so enjoyed this, and be well, have

0:13:37.559 --> 0:13:40.760
<v Speaker 1>a good, happy and healthy holiday season, and hopefully we

0:13:40.800 --> 0:13:42.440
<v Speaker 1>can check you in with you again on the other

0:13:42.480 --> 0:13:45.839
<v Speaker 1>side of or in there early in the new year.

0:13:45.880 --> 0:13:47.760
<v Speaker 1>That would be really great. Rory Harvey, he's global vice

0:13:47.800 --> 0:13:49.720
<v Speaker 1>president of Cadillac, on the phone in New York.