WEBVTT - Bloomberg Businessweek Weekend - October 13th, 2023 0:00:00.400 --> 0:00:03.960 You're listening to the Bloomberg Business Week podcast. Catch us 0:00:04.000 --> 0:00:07.360 live weekday afternoons from three to six Eastern Listen on 0:00:07.400 --> 0:00:11.440 Bloomberg dot com, the iHeartRadio app, and the Bloomberg Business App, 0:00:11.720 --> 0:00:13.520 or watch us live on YouTube. 0:00:14.040 --> 0:00:16.759 Hi, everyone, welcome to the weekend edition of Bloomberg Business Week. 0:00:16.840 --> 0:00:19.560 We were live from the Bloomberg screen Time Event in 0:00:19.680 --> 0:00:20.720 LA this past week. 0:00:20.760 --> 0:00:22.959 It's all about the collision of Hollywood and Silicon Valley. 0:00:23.000 --> 0:00:26.680 We're hearing from entertainment executives, entrepreneurs, and celebrities as they 0:00:26.680 --> 0:00:29.440 look toward the future of content in a world where 0:00:29.480 --> 0:00:30.479 it's all about streaming. 0:00:30.520 --> 0:00:32.760 It is, indeed tim it is also about the moguls, 0:00:32.760 --> 0:00:36.159 the celebrities and innovators already defining the next phase of 0:00:36.200 --> 0:00:39.319 pop culture. And that includes also what's going on when 0:00:39.320 --> 0:00:42.120 it comes to sports and gaming and the role of 0:00:42.240 --> 0:00:44.800 artificial intelligence it's impacting it all. 0:00:44.920 --> 0:00:46.720 With that in mind, let's get to some of our 0:00:46.760 --> 0:00:50.040 favorite conversations from Bloomberg screen Time event this week, held 0:00:50.040 --> 0:00:52.120 at NIA Studios in Los Angeles. 0:00:52.600 --> 0:00:56.200 Two of Bloomberg's greatest out here out West have been 0:00:56.240 --> 0:00:58.760 here listening to the conversations, and they're joining us right now, 0:00:59.000 --> 0:01:03.240 Bloomberg News Entertainment Editor Chris Paul Mary and Bloomberg News 0:01:03.240 --> 0:01:06.280 Technology Executive Editor Tom Giles. So great to have you 0:01:06.319 --> 0:01:06.960 both with us. 0:01:08.120 --> 0:01:10.520 I don't know screen time, screen time. 0:01:10.760 --> 0:01:14.040 I feel like it's one great conversation after another. Tom, 0:01:14.120 --> 0:01:16.080 let me start with you. What jumped out for you 0:01:16.160 --> 0:01:18.080 that you found just really interesting? 0:01:18.400 --> 0:01:21.800 You know, it started with a bang, as you know, 0:01:22.880 --> 0:01:26.320 we had, we had Ari Emmanuel. He had strong words 0:01:26.400 --> 0:01:29.840 about his rivals. He had strong words about Netting Yahoo. 0:01:30.920 --> 0:01:34.600 He really came out swinging and got things started. And 0:01:34.600 --> 0:01:37.280 and we're going to be having a conversation with one 0:01:37.280 --> 0:01:41.120 of the people he criticized later today from CIA, his 0:01:41.280 --> 0:01:45.920 rival Talent agency, Right, and so will you know that 0:01:45.920 --> 0:01:49.240 that dialogue will continue, right, and that conversation will continue, 0:01:49.360 --> 0:01:50.280 there's been He was. 0:01:50.280 --> 0:01:54.000 Actually very specific about some of his criticism that to 0:01:54.080 --> 0:01:57.560 me stood out about the people in charge. And then 0:01:57.720 --> 0:02:01.200 going back to Harvey Weinstein, right, I mean he was 0:02:01.200 --> 0:02:01.920 pretty critical. 0:02:02.360 --> 0:02:06.200 Yeah, I mean, yeah, just came out swinging, had some 0:02:06.360 --> 0:02:09.880 very strong words accountability. He wants you know, he wants 0:02:09.919 --> 0:02:13.600 her to be accountability. But mind you, this is his rival, 0:02:13.639 --> 0:02:16.640 this is his competitor. It's very much in his interest 0:02:16.840 --> 0:02:20.000 to raise questions about this, so you have to take 0:02:20.000 --> 0:02:22.680 it with that. But he also raised questions about some 0:02:22.720 --> 0:02:26.440 of the female actors who are represented there and asking 0:02:26.480 --> 0:02:31.640 whether should they be saying more? Should Meryl Streep, Marco 0:02:31.720 --> 0:02:35.200 Bobby named name check two of the hottest stars in 0:02:35.240 --> 0:02:38.520 Hollywood right now? Should they be saying more? It's a 0:02:38.600 --> 0:02:41.760 question that he raised. But that's really just the beginning. 0:02:41.800 --> 0:02:45.040 I just got out of Isa Ray who was talking 0:02:45.080 --> 0:02:49.560 about the you know, her concerns about Ai and can 0:02:49.600 --> 0:02:54.280 AI take my can can they use an artificially created 0:02:54.320 --> 0:02:57.960 image of an actor like her? She called it horrifying. 0:02:58.040 --> 0:03:01.320 She compared it to a black Mirror episode. So she 0:03:01.400 --> 0:03:05.760 really outlined, you know, she really articulated what the concerns 0:03:05.800 --> 0:03:10.080 of actors like her when they're at the table, at 0:03:10.120 --> 0:03:13.399 the negotiating table. The strike is, you know, very much 0:03:13.400 --> 0:03:18.160 in the backdrop of this whole set of conversations, questions 0:03:18.160 --> 0:03:21.839 about like why is there an impass and you know, yeah, 0:03:21.880 --> 0:03:22.720 go ahead, well Chris. 0:03:22.680 --> 0:03:25.399 Come on in, because you I know, before we got going, 0:03:25.440 --> 0:03:28.720 you two Aria Emanuel really stood out for you talk walk. 0:03:28.600 --> 0:03:29.360 Us through that bit. 0:03:29.480 --> 0:03:31.359 You look, if I seem excited, it's because you know, 0:03:31.400 --> 0:03:33.080 I'm not just a hype machine here. I've been to 0:03:33.160 --> 0:03:36.560 so many of these conferences that are such duds, and 0:03:36.600 --> 0:03:38.600 I was a little worried, you know, but this is 0:03:38.640 --> 0:03:41.120 this is not a this has been a news Central. 0:03:41.200 --> 0:03:41.360 You know. 0:03:41.760 --> 0:03:44.120 I mentioned we do these things five takeaways, and we 0:03:44.160 --> 0:03:46.520 have big events, and we could do five takeaways just 0:03:46.560 --> 0:03:49.360 on Ari alone. He was so strong. Obviously there was 0:03:49.400 --> 0:03:51.200 the issue about the Harvey y and Stea and the 0:03:51.240 --> 0:03:54.320 CIA suit that Tom talked about, but you know, he 0:03:55.160 --> 0:03:58.880 came home saying right at the beginning that Benjamin Nett 0:03:58.920 --> 0:04:01.760 and Haat, who prime Minister Rituals, stepped down after what 0:04:01.800 --> 0:04:05.640 happened last weekend, got a lot of coverage of all 0:04:05.640 --> 0:04:08.920 around the world. A very very heartfelt statement from him, 0:04:08.920 --> 0:04:12.120 and he gave his reasons why he did some handicapping 0:04:12.120 --> 0:04:14.440 on all the big media companies that we follow. He said, 0:04:14.520 --> 0:04:16.800 you know, I would not be buying Paramount right now. 0:04:16.880 --> 0:04:19.640 He said Fox has got a really older generation, a 0:04:19.640 --> 0:04:23.640 lot of family dynasty issues there. But he threw his 0:04:23.880 --> 0:04:27.320 support behind Warner Brothers CEO David Saslav and also Bob 0:04:27.320 --> 0:04:29.960 eiger Man, who's been getting a lot of criticism lately 0:04:30.320 --> 0:04:31.720 and by the way, when I was looking at all 0:04:31.720 --> 0:04:33.840 the coverage he was getting, we even got picked up 0:04:33.839 --> 0:04:37.200 in the wrestling websites about what he said about. 0:04:37.080 --> 0:04:39.400 Well, it makes sense given what you know, what he oversees. Now. 0:04:39.400 --> 0:04:41.599 Talk a little bit about that and his transition from 0:04:41.920 --> 0:04:44.640 you know, being the superagent to now being CEO of 0:04:44.640 --> 0:04:47.120 a company that oversees so many different entertainment assets. 0:04:47.360 --> 0:04:49.360 Well, the big news there was that, you know, they 0:04:49.360 --> 0:04:52.120 debuted this big stock TKO is the ticker symbol, and 0:04:52.160 --> 0:04:55.440 it's the combination of UFC and the World Wrestling. Enter 0:04:55.440 --> 0:04:58.479 came in and it's supposed to be this combat sports powerhouse, 0:04:58.520 --> 0:05:00.520 and it is, but it's kind of tanked recently. And 0:05:00.560 --> 0:05:02.599 one of the reasons is they high hopes for the 0:05:02.680 --> 0:05:05.839 new TV rights. It turns out NBC is not keeping 0:05:06.279 --> 0:05:09.600 the show that they had and so one of the 0:05:09.640 --> 0:05:12.160 things he said is like, look, everything's up for negotiation. 0:05:12.240 --> 0:05:13.880 There's six other bidders that could take it, and we 0:05:13.920 --> 0:05:16.360 could move the night that the show is on. And 0:05:16.400 --> 0:05:18.400 so got a lot of attention in that community. And 0:05:18.440 --> 0:05:20.920 then and then it'll almost like tease into what's coming 0:05:21.000 --> 0:05:22.560 later with Brian Lord. They are going to have a 0:05:22.560 --> 0:05:26.920 little cage match, this, this, this event. So so it's 0:05:27.040 --> 0:05:29.240 it's just it's been a lot of news here. 0:05:29.320 --> 0:05:31.279 Well, I want to go back to artificial intelligence because 0:05:31.279 --> 0:05:34.120 we talked to the CEO of Sundance Institute and she said, 0:05:34.120 --> 0:05:39.440 you know, for independent filmmakers, technology and AI maybe might 0:05:39.480 --> 0:05:41.919 be helpful. They've got limited budgets, and so it was 0:05:41.960 --> 0:05:44.200 just a different way of thinking about all the concerns 0:05:44.200 --> 0:05:46.200 that we talk about. AI talked to us a little 0:05:46.200 --> 0:05:48.520 bit more about because this is coming up a lot here, Tom. 0:05:48.440 --> 0:05:51.359 Well, you know, how can creators, you know, small creators 0:05:51.400 --> 0:05:54.000 who don't have big budgets behind them, what are the 0:05:54.000 --> 0:05:59.000 tools that they can use AI tools for production for 0:05:59.760 --> 0:06:04.120 makeing their content really stand out. Those are a couple 0:06:04.200 --> 0:06:07.920 of different ways, like more maybe more innocuous, less threatening 0:06:08.240 --> 0:06:11.599 to the actors. Where it gets great, Where it gets scary, 0:06:12.240 --> 0:06:14.840 you know, again to come back to the black mirror metaphor. 0:06:15.240 --> 0:06:19.360 It gets scary when you think that someone could create, 0:06:19.480 --> 0:06:23.840 could artificially create an image and you know, bring people 0:06:24.120 --> 0:06:27.120 to life even though they're they're they're not you know, 0:06:27.160 --> 0:06:30.480 not even part of the production. All these things might 0:06:30.560 --> 0:06:33.240 happen without their consent. That's where it gets scary. 0:06:33.440 --> 0:06:36.840 Well, that's a perfect segue, Chris into the backdrop of 0:06:36.920 --> 0:06:39.440 what's happening with screen time right now. I mean, the 0:06:39.440 --> 0:06:43.120 writer's strike has been resolved, but the actors strike certainly hasn't. 0:06:43.240 --> 0:06:46.400 Ai is a hang up there. Talk to us about 0:06:46.440 --> 0:06:49.440 what we heard from Ted sarandos Coco at Netflix. I mean, 0:06:49.520 --> 0:06:51.479 this is a guy who's been at Netflix since almost 0:06:51.520 --> 0:06:51.960 the beginning. 0:06:52.160 --> 0:06:54.800 Yeah, another big news break first, which he gave us 0:06:54.800 --> 0:06:57.160 a little behind the scenes in the room. What happened 0:06:57.240 --> 0:06:59.280 and why the talks broke down, which they did after 0:06:59.320 --> 0:07:03.240 many days. Uh and uh. Basically, he said the actors 0:07:03.279 --> 0:07:06.520 came in with a demand for a They originally wanted 0:07:06.560 --> 0:07:09.000 a two percent share of the revenue from streaming services. 0:07:09.080 --> 0:07:12.000 Now they He called it a levy, a tax essentially 0:07:12.040 --> 0:07:15.000 on per customer for every streaming customer. This was in 0:07:15.040 --> 0:07:18.520 addition to what the studios had already offered, which was 0:07:18.560 --> 0:07:21.800 bonus payments to actors that they've already done for the 0:07:21.800 --> 0:07:25.240 writers based on how popular a show is. So he 0:07:25.760 --> 0:07:27.680 described it as a bridge too far. This is you know, 0:07:27.680 --> 0:07:30.560 we're very long negotiations and this comes out. This is 0:07:30.600 --> 0:07:32.560 stuff we've heard Fran Dresser that the head of the 0:07:32.600 --> 0:07:35.720 actors unit, has really been pushing hard. She she wants 0:07:35.800 --> 0:07:39.400 to get some huge win out of this. That even 0:07:39.640 --> 0:07:43.320 did the writers haven't gotten. So that was that. That 0:07:43.360 --> 0:07:43.800 was in the room. 0:07:43.800 --> 0:07:44.320 It's a big deal. 0:07:45.520 --> 0:07:46.600 He broke other news too. 0:07:46.960 --> 0:07:50.440 He talked about these experience sites that you know you've 0:07:50.480 --> 0:07:54.400 probably seen or heard or even use a Bridgerton experience 0:07:54.680 --> 0:07:56.200 one of those temporary pop ups. 0:07:56.560 --> 0:07:58.880 Netflix is going to open two of those. He didn't 0:07:58.920 --> 0:07:59.400 say where. 0:07:59.680 --> 0:08:03.160 We're speculating, Uh, we will speculate on where that and 0:08:03.200 --> 0:08:05.120 hopefully break that news. But he said they're going to 0:08:05.160 --> 0:08:09.040 be opening two of these permanent experiential where there's going 0:08:09.080 --> 0:08:10.640 to be food, there's gonna be ways that you can 0:08:10.680 --> 0:08:14.320 interact with Netflix content, and they're gonna be an ongoing thing. 0:08:14.400 --> 0:08:14.720 He said. 0:08:14.760 --> 0:08:18.000 It's less like a Disneyland and more like just you know, 0:08:18.120 --> 0:08:21.360 going to your favorite mall that you go in and 0:08:21.400 --> 0:08:24.200 you're you're you're going, you know, you're They want people 0:08:24.240 --> 0:08:26.680 to go in multiple times a month, for example, not 0:08:26.800 --> 0:08:28.120 just so once every other. 0:08:28.040 --> 0:08:29.960 We go do a squid game's obstacle course and then 0:08:30.000 --> 0:08:31.800 get killed if we don't reach the end of it. 0:08:32.000 --> 0:08:32.439 Help not. 0:08:33.880 --> 0:08:36.480 I mean, why am I why is my mind going 0:08:36.559 --> 0:08:37.360 right there? I don't know. 0:08:37.520 --> 0:08:40.319 No, I mean there are there are experiences like that 0:08:40.400 --> 0:08:44.199 where you can kind of replicate somehow. It's some aspects 0:08:44.200 --> 0:08:46.440 of the squid game, not the ones where you die. 0:08:46.600 --> 0:08:46.760 You know. 0:08:46.800 --> 0:08:49.080 It's so funny though, to both of you. You know, 0:08:49.559 --> 0:08:51.400 years ago, I think Ted Sarando said we want to 0:08:51.400 --> 0:08:54.920 become HBO before HBO becomes us, right, or maybe it 0:08:54.960 --> 0:08:58.880 was Read Hastings even saying that this company is now 0:08:58.880 --> 0:09:02.840 turning into a legacy the company opening up experiences. Who 0:09:02.840 --> 0:09:07.040 else does experiences? Every other legacy media company? Right, Yeah, 0:09:07.080 --> 0:09:09.520 it's fascinating to see this happen before our very eyes, 0:09:09.760 --> 0:09:10.280 right right. 0:09:10.400 --> 0:09:14.120 And you know, look, I mean growth in subscribers is slowing. 0:09:14.160 --> 0:09:16.839 There's only there's only so much you can there's so 0:09:16.880 --> 0:09:20.160 many only so many more people you can add. But he, 0:09:20.320 --> 0:09:24.920 you know, he expressed certainly enthusiasm and optimism that they 0:09:25.040 --> 0:09:28.200 do have room for growth in terms of revenue, in 0:09:28.280 --> 0:09:31.760 terms of share, and you know, he's he's talking a 0:09:31.760 --> 0:09:32.120 big game. 0:09:32.280 --> 0:09:34.440 Just got about forty five seconds left. Favorite moment of 0:09:34.440 --> 0:09:35.160 the event so far. 0:09:35.800 --> 0:09:41.120 Oh it's a ray just coming out of there, so impressive, And. 0:09:41.200 --> 0:09:42.280 Yeah, we'll pull it down. 0:09:42.480 --> 0:09:45.480 Hey, we broke the news to BTS, A K Pop 0:09:45.600 --> 0:09:48.360 van is reuniting for a tenth anniversary. You know, the 0:09:48.400 --> 0:09:51.199 two of them were military service, so hey, we are 0:09:51.320 --> 0:09:52.760 on top of cultural trends here. 0:09:52.840 --> 0:09:54.800 Do you believe BTS has been out for ten years? 0:09:55.040 --> 0:09:55.800 I cannot believe that. 0:09:55.880 --> 0:09:57.160 It's like pretty amazing. 0:09:56.840 --> 0:09:59.120 Shows how late I've learned about them, just like the 0:09:59.160 --> 0:09:59.880 Little Behind. 0:09:59.640 --> 0:10:01.440 The Curve their anniversary album. 0:10:01.520 --> 0:10:05.880 So you can take that, guys, what no, no, And 0:10:05.640 --> 0:10:07.079 they're just a huge business. 0:10:07.120 --> 0:10:07.360 I know. 0:10:07.880 --> 0:10:10.040 Well that's what we're like, we were talking about it earlier. 0:10:10.360 --> 0:10:11.439 Thank you both so appreciate it. 0:10:11.440 --> 0:10:12.240 And it's been a busy day. 0:10:12.280 --> 0:10:14.800 Tom Giles, Chris Palm, Mary, thank you both. You're listening 0:10:14.880 --> 0:10:17.400 to a special edition of Bloomberg Business Week featuring some 0:10:17.440 --> 0:10:20.400 of the conversations from Bloomberg screen Time event in Los 0:10:20.440 --> 0:10:21.679 Angeles this past week. 0:10:21.920 --> 0:10:24.319 It's all about the intersection of Hollywood and Silicon Valley, 0:10:24.400 --> 0:10:27.559 with entertainment executives weighing in on the futures of their businesses. 0:10:27.679 --> 0:10:30.720 It's definitely changing. Stay tuned for more conversations straight from 0:10:30.720 --> 0:10:34.160 screen Time in Hollywood right here on Bloomberg Business Week. 0:10:34.360 --> 0:10:37.280 You're listening to Bloomberg BusinessWeek. This is Bloomberg. 0:10:49.559 --> 0:10:53.440 This is Bloomberg Business Week with Carol Messer and Tim 0:10:53.480 --> 0:10:55.760 Stenebeck from Bloomberg Radio. 0:10:57.840 --> 0:11:00.480 This week, Bloomberg Business Week ventured out west to the 0:11:00.520 --> 0:11:02.960 Bloomberg screen Time event in Los Angeles. 0:11:03.000 --> 0:11:07.160 At the event, a gathering of entertainment executives, entrepreneurs, and celebrities, 0:11:07.200 --> 0:11:09.760 all talking about some of the greatest transformations in pop 0:11:09.800 --> 0:11:11.920 culture that the world has ever known. 0:11:12.240 --> 0:11:14.199 With that in mind, let's turn back to the event 0:11:14.240 --> 0:11:16.480 now and enjoy some of our favorite conversations from NIA 0:11:16.559 --> 0:11:18.240 Studios in Los Angeles. 0:11:18.640 --> 0:11:20.560 We have a great guest. If you come out to 0:11:20.720 --> 0:11:23.200 LA Yes, it's so much about the content business, the 0:11:23.240 --> 0:11:25.360 studios and all the good stuff like that. But you know, 0:11:25.440 --> 0:11:28.360 it's also known for some iconic sports teams La Lakers, 0:11:28.480 --> 0:11:31.520 La Dodgers, La Rams, just to name a few sports too. 0:11:31.600 --> 0:11:34.800 Is such a muse in terms of creating content here 0:11:34.840 --> 0:11:36.920 in the United States and really globally. And our next 0:11:36.920 --> 0:11:38.640 guest knows a lot about that. She's part of the 0:11:38.760 --> 0:11:42.520 La Rams Inner Circle. She was in an earlier session 0:11:42.559 --> 0:11:44.960 here at screen Time. It was called perfecting your Partnership 0:11:45.000 --> 0:11:46.520 Strategy in the world of so I. 0:11:46.520 --> 0:11:47.880 Got to catch a little bit of it. You did. 0:11:48.000 --> 0:11:50.760 It was great. Jennifer Prince, he's chief commercial officer for 0:11:50.800 --> 0:11:51.480 the La Rams. 0:11:51.520 --> 0:11:53.319 I always feel like all of these, right, they're just 0:11:53.360 --> 0:11:56.120 such great discussions, and I think about the sports world generally, 0:11:56.280 --> 0:11:58.760 it is such a great no joke, It is such 0:11:58.760 --> 0:12:01.040 a great news in terms of creating content. How do 0:12:01.120 --> 0:12:03.000 you think about it. You've got players, you've got teams, 0:12:03.000 --> 0:12:04.200 You've got lots of stuff going on. 0:12:04.360 --> 0:12:06.920 Yeah, So sitting in the center of LA we have 0:12:07.440 --> 0:12:11.160 an incredible team, an incredible brand. This brand is global. 0:12:11.200 --> 0:12:14.200 We have fans everywhere, and we get to play in 0:12:14.280 --> 0:12:18.760 Sofi Stadium, which is a beautiful mecca of you know 0:12:18.800 --> 0:12:21.840 what sports and entertainment and technology and that intersection is. 0:12:21.880 --> 0:12:24.400 And so we get to really lean into all of 0:12:24.440 --> 0:12:27.280 the assets from the football players to the team, to 0:12:27.360 --> 0:12:31.120 our coach, everything on the field to them, thinking about 0:12:31.200 --> 0:12:33.200 our brand and the way that we present ourselves and 0:12:33.240 --> 0:12:36.319 how we work with partners to reach our fans, our 0:12:36.360 --> 0:12:39.960 future fans, and really creating this intersection. 0:12:40.120 --> 0:12:42.400 What's the thing that really moves the needle. That's something happens, 0:12:42.440 --> 0:12:44.560 You post something you know and it's just like it 0:12:44.679 --> 0:12:46.080 just blows up. 0:12:46.240 --> 0:12:48.760 Yeah, so football first, right, anything. 0:12:48.320 --> 0:12:51.240 Football from the game or any of it. 0:12:51.120 --> 0:12:54.800 Any highlight, any moment not only on the field, but 0:12:54.840 --> 0:12:58.520 also the arrivals and the you know, the talks with 0:12:58.640 --> 0:13:02.080 coach after the game, all of it. It all, you know, 0:13:02.160 --> 0:13:04.600 resonates with fans and it gives access. And so that 0:13:04.760 --> 0:13:09.800 access point is really what does well our fans, even naysayers, 0:13:09.880 --> 0:13:12.240 like to hear what coach has to say, whether we 0:13:12.320 --> 0:13:14.760 win or lose, and how he motivates the team and 0:13:14.880 --> 0:13:17.320 keeps the team moving. So I would say, like the 0:13:17.320 --> 0:13:18.120 football first. 0:13:18.480 --> 0:13:20.440 Silly me, I thought she was going to say Taylor Swift, 0:13:20.520 --> 0:13:23.040 So well, how much? So we have to ask how 0:13:23.640 --> 0:13:24.240 can we be out? 0:13:24.400 --> 0:13:26.720 Let's be real, like were you guys? Can we have 0:13:26.760 --> 0:13:29.960 our Taylor Swift moment? Like was it frustrating a little bit? 0:13:30.040 --> 0:13:33.800 Or like, oh my god, because so much attention right 0:13:34.880 --> 0:13:38.679 has been on you know, Taylor or trailer as they 0:13:38.720 --> 0:13:41.120 call it. So how do you think about that? 0:13:41.200 --> 0:13:44.000 Yeah? So, really the NFL is having a moment right 0:13:44.040 --> 0:13:46.319 when you think about the fan base and everyone who 0:13:46.400 --> 0:13:48.800 rallies around football, and then you think about that future 0:13:48.840 --> 0:13:51.840 fan and you think of that younger female demo and 0:13:51.880 --> 0:13:54.120 how to reach them. I mean, this is a moment 0:13:54.240 --> 0:13:57.200 and it's not like Travis Kelsey needed any help. He 0:13:57.280 --> 0:13:59.600 will be a Hall of Famer. He's incredible on the field. 0:14:00.240 --> 0:14:03.160 But the two of them together, it's a phenomenon. It's 0:14:03.559 --> 0:14:07.960 something that is really impacting ratings to Jersey sales. Are 0:14:08.000 --> 0:14:09.319 you guys seeing it following? 0:14:09.400 --> 0:14:11.199 Are you also seeing an impact a result? 0:14:11.760 --> 0:14:14.680 I think just the overall consumption and who's watching and 0:14:14.720 --> 0:14:19.160 who's leaning in. We all need to lean into this moment. 0:14:19.240 --> 0:14:23.040 It isn't happening in our team right or within our family, 0:14:23.360 --> 0:14:26.040 but we still get to capitalize on what it means 0:14:26.120 --> 0:14:29.000 for this fan base to be so ripe and present 0:14:29.680 --> 0:14:31.400 at this time, which are young females. 0:14:31.480 --> 0:14:33.080 Are you telling a member of the team like, hey, 0:14:33.120 --> 0:14:35.960 you know there's a popular singer that's. 0:14:35.840 --> 0:14:38.280 Like, well, I think about he's not available. 0:14:38.320 --> 0:14:39.080 Do you know what I think. 0:14:38.920 --> 0:14:41.840 About the old Hollywood studio system, right, and they would 0:14:41.880 --> 0:14:44.960 link actors and actresses together just so that their pictures 0:14:44.960 --> 0:14:48.520 showed up, just to create some momentum. I know, I know, 0:14:48.600 --> 0:14:51.160 I know who's saying right, we don't know? 0:14:51.560 --> 0:14:53.360 Well, you know, it brings up an interesting point about 0:14:53.400 --> 0:14:56.320 the presence on social media that these players have even 0:14:56.400 --> 0:15:00.000 before potentially signing with a pro team. How do you 0:15:00.160 --> 0:15:02.600 work with the players who have this direct connection to 0:15:02.640 --> 0:15:05.200 make sure that, look, what they're posting is something that 0:15:05.600 --> 0:15:06.880 aligns with your own values. 0:15:07.120 --> 0:15:11.160 Yeah, so listen, I've spent nine years at Twitter, almost 0:15:11.520 --> 0:15:15.880 years ago to come, and so everyone has a personal life, 0:15:15.920 --> 0:15:18.840 everyone has a point of view, and those who are 0:15:18.880 --> 0:15:21.360 notable can use their voice and carry their voice in 0:15:21.400 --> 0:15:23.760 all the right ways and also can make some right 0:15:23.800 --> 0:15:27.400 and left turns. It isn't my job specifically to work 0:15:27.400 --> 0:15:29.840 with the players and player marketing. That's our CMO. We 0:15:29.880 --> 0:15:33.040 have teams of people doing that. But we have a 0:15:33.120 --> 0:15:36.840 really great team. I would say we have incredible players 0:15:36.840 --> 0:15:40.400 who are not necessarily leaning into things that they shouldn't 0:15:40.440 --> 0:15:42.920 be and we like when they're using their voice that 0:15:43.000 --> 0:15:46.160 helmet off who they are as people going through their journeys, 0:15:46.160 --> 0:15:48.320 their paths. Everyone has a story, so we like for 0:15:48.360 --> 0:15:51.640 them to tell their own story. But it's always something 0:15:51.680 --> 0:15:54.560 just to keep our eye on. But we have those 0:15:54.560 --> 0:15:57.800 who are well behaved, and if. 0:15:57.720 --> 0:16:00.800 Not, they probably get reminded to be well be don't 0:16:00.800 --> 0:16:03.040 we all need that occasionally? Who is it that you 0:16:03.160 --> 0:16:05.600 like to take meetings with to figure out how do 0:16:05.640 --> 0:16:07.560 you best you know, kind of leverage your brand. 0:16:07.800 --> 0:16:10.960 Yeah. So we have over one hundred partners and we 0:16:11.080 --> 0:16:15.479 don't just want to create volume and scale around these partnerships. 0:16:15.520 --> 0:16:18.600 We like to partner in deep, meaningful ways. We like 0:16:18.640 --> 0:16:21.480 to say we partner with purpose. And so when we're 0:16:21.480 --> 0:16:24.160 talking to brands right the existing brands that we have 0:16:24.240 --> 0:16:28.600 from Sofi to Toyota and Pepsi to Verizon, we have 0:16:28.760 --> 0:16:32.120 so many incredible brands and usually those want to leave 0:16:32.160 --> 0:16:35.240 it lean into us who are doing sports marketing, want 0:16:35.280 --> 0:16:38.200 to reach a future fan base with us and reach 0:16:38.240 --> 0:16:40.920 our existing fan base in meaningful ways with surprise and 0:16:40.960 --> 0:16:42.560 delights and offers and access. 0:16:43.000 --> 0:16:45.320 Like I talked about, what's the read that you're getting 0:16:45.320 --> 0:16:47.440 from your partners right now in the economy. We love 0:16:47.480 --> 0:16:49.560 talking to people like you because you see where the 0:16:49.560 --> 0:16:51.720 money's going. You see how much money is going to 0:16:51.720 --> 0:16:54.240 a certain places. We're not going exactly. What is the 0:16:54.240 --> 0:16:56.480 read on the economy that you see from your purchase 0:16:56.560 --> 0:16:57.520 chief commercial officers. 0:16:57.560 --> 0:16:59.760 Yeah. So, you know, we have the benefit of sitting 0:16:59.760 --> 0:17:03.400 in the Los Angeles and we are working typically with 0:17:03.480 --> 0:17:06.080 not only heads of marketing, but those in the region 0:17:06.280 --> 0:17:09.920 who are looking to increase sales produce outcomes with us. 0:17:10.359 --> 0:17:12.320 So we like that we are a bridge and a 0:17:12.400 --> 0:17:15.480 conduit to providing outcomes. So it's not just the upper 0:17:15.480 --> 0:17:18.920 funnel fun stuff in terms of marketing with brands. It's 0:17:18.960 --> 0:17:21.800 also getting down to metrics and measurements. So coming from 0:17:21.840 --> 0:17:24.639 a world that was highly measured, I ensure that my 0:17:24.720 --> 0:17:27.520 team has all the right partnerships in place with vendors 0:17:27.520 --> 0:17:30.239 so that we can provide outcomes. And so when we 0:17:30.320 --> 0:17:33.360 hear from a brand that they're doing incredibly well with us, 0:17:33.480 --> 0:17:35.640 we dig into that what does that mean? We want 0:17:35.680 --> 0:17:38.040 to make sure that we're marching with our brands to 0:17:38.080 --> 0:17:38.479 the outcomes. 0:17:38.560 --> 0:17:41.359 So anybody pulling back though because of the economics. 0:17:40.840 --> 0:17:42.560 So you know what there are I was going to say, 0:17:42.560 --> 0:17:45.600 so the few categories right that are having a harder 0:17:45.640 --> 0:17:50.320 time is whether it's crypto or some mortgage finance interest rates. 0:17:50.320 --> 0:17:53.440 Like the things that are present right now that you're 0:17:53.560 --> 0:17:56.560 more familiar with. Those are the categories who are at 0:17:56.640 --> 0:18:00.240 times having to either readjust or realign commit, but commit 0:18:00.280 --> 0:18:02.680 in different ways and at different levels. 0:18:02.760 --> 0:18:05.480 All Right, you're in an elevator with somebody, really matters 0:18:05.520 --> 0:18:08.080 more important than us, and they said, give me thirty 0:18:08.119 --> 0:18:09.479 five forty seconds on Twitter. 0:18:09.680 --> 0:18:10.960 You know Twitter, this company? 0:18:11.560 --> 0:18:12.280 What do you say? 0:18:12.480 --> 0:18:15.000 You were there for eight years vice president. Don't eat 0:18:15.080 --> 0:18:16.720 up her time on content partnerships? 0:18:16.760 --> 0:18:20.879 What is it eat up time time? Listen? I worked 0:18:20.880 --> 0:18:25.240 at Twitter. We were priding ourselves on being this megaphone 0:18:25.280 --> 0:18:28.480 to the world and really where public conversation could happen. 0:18:29.080 --> 0:18:31.479 We did all the right things. I left December of 0:18:31.520 --> 0:18:34.440 twenty one, a long time ago. What Twitter is now, 0:18:34.480 --> 0:18:37.800 it's just taken on to be x. It has a 0:18:37.800 --> 0:18:40.560 little different meaning the way that they're leaning into product 0:18:40.560 --> 0:18:44.080 innovation and no comment really other than I had incredible 0:18:44.119 --> 0:18:46.400 years there and miss those that I worked with. 0:18:46.480 --> 0:18:47.199 Do you still use it? 0:18:48.280 --> 0:18:51.439 I do. I'm not posting as much or tweeting, or 0:18:51.640 --> 0:18:55.400 it's not tweeting, it's posting, and so I'm but I'm 0:18:55.440 --> 0:18:58.800