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Speaker 1: Of Course, Love Supreme is a production of iHeartRadio. This

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Speaker 1: classic episode was produced by the team at Pandora.

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Speaker 2: What If the Office Zu paid bill for this week's

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Speaker 2: classic We're revisiting September fifth, twenty eighteens QLs with Steve Stout.

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Speaker 2: Steve talks about managing NAS's career to superstardom, growing up

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Speaker 2: around hip hop and Will Smith's comeback episode of one

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Speaker 2: hundred with the Commissioner Enjoy.

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Speaker 3: Supremo Sun Sun Subpremo, roll call SUPREMEA.

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Speaker 4: Suck Suck Supremo roll call.

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Speaker 3: Suprema suck Suck Subpremo roll call Suprema Suck Suck Subpremo

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Speaker 3: ro quest Love.

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Speaker 1: Got nineteen jobs man, Yeah, I'm on a hot streak. Yeah,

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Speaker 1: because if you don't work, Yeah, you can't eat.

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Speaker 3: Roll call Supremo Suck Suck Supremo roll call Suprema Sucking

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Speaker 3: Suprema role called.

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Speaker 1: My name is Sponse Yeah, and I ain't dising you

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Speaker 1: yea quest Love Supreme Yeah, with the commissioner, Sir, su

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Speaker 1: I forgot I remember a roll.

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Speaker 3: Called Suprema Suck Suck Supreme roll call.

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Speaker 5: I'm Sugar Steve. Yeah, but there ain't no doubt. Yeah,

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Speaker 5: the greatest Steve. Yeah is Arkle.

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Speaker 3: Suprema something something Suprema role called Supreme Supreme roll call.

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Speaker 4: Yeah, the one that only Steve Stout. Yeah, I'm here

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Speaker 4: for the money advice. Yeah, I don't know what you're

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Speaker 4: talking about.

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Speaker 3: Roll call Suprema Sun Sun supremea role called Suprema Suck.

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Speaker 5: Suck Suprema roll call. My name is Steve, Yeah, and

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Speaker 5: you know what I'm about. Yeah, they call me Stout. Yeah,

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Speaker 5: you got sup Supremo roll call sup Preme. That was

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Speaker 5: my Jordan's six seconds pre.

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Speaker 3: Suprema Son Sun Subprema roll call Supprevo Son Sun sub

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Speaker 3: Freeo roll call Sugar.

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Speaker 5: Steve. Let it be known that that's how you insisted.

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Speaker 5: Again you do it.

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Speaker 1: You saw the ball, Timmate, It's like three seconds, like

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Speaker 1: it was hanging on the rim. Yeah, there it goes. There,

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Speaker 1: it goes Thompson because he's still mentioned that. By the way,

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Speaker 1: Now on long story, ladies and gentlemen, welcome to another

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Speaker 1: episode of Quest Love Supreme only on Pandora.

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Speaker 5: I'm your host Quest Love. We're here with Team Supreme.

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Speaker 5: What's up? Hello? What up? What up? What up? Hello?

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Speaker 4: I'm good, mister Love.

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Speaker 5: How are you. I love you. I love you. See

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Speaker 5: this is gonna be. We're not in a minute and

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Speaker 5: we shots passive aggressive bench j stand up. Yeah.

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Speaker 1: But see that's why I'm glad we we we have

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Speaker 1: a a man of business, someone that can play a

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Speaker 1: bridge between us.

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Speaker 4: Interesting, Yes, this will be.

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Speaker 5: You're actually here, Steve Stout too to doctor Phield.

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Speaker 1: Referre to doctor Field exactly as a therapy session, exactly,

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Speaker 1: ladies and gentlemen. Most of our episodes we sort of

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Speaker 1: speak on the conflict that is art and commerce, and

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Speaker 1: often the theme of it is it truly possible for

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Speaker 1: both sides of that world to exist in art and commerce?

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Speaker 1: And for most hip hop purists usually the latter is

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Speaker 1: seen as a seven on commerce is actually eight letters,

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Speaker 1: so an eight letter word. But I believe that our

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Speaker 1: guest today can shed light for us that one can

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Speaker 1: be a creative and in business without compromising either side.

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Speaker 1: He has been artist manager for most of the nineties

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Speaker 1: like you were four years old, Yeah, okay, so he

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Speaker 1: soon rolls up in the ranks as a record executive

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Speaker 1: sonian Interscope, and soon after that used his promotional talents

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Speaker 1: for the boardroom by establishing the marketing firm Translation, which

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Speaker 1: served as a i'll say, a crucial bridge for companies

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Speaker 1: to figure out ways to hit key demographics and market

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Speaker 1: other than the tried and true face of Middle America

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Speaker 1: and brings some much needed color and diversity to the game.

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Speaker 5: Yep, and he's not done.

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Speaker 1: Hopefully, Hopefully he will establish the dawning of a new

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Speaker 1: era of how music gets distributed by launching United Masters.

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Speaker 1: There's so much to do. I can go off his

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Speaker 1: whole resume, but that'd be twelve hours. Ldies and John,

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Speaker 1: please welcome author, speaker, marketing, director of CEO Philanthropists, executive

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Speaker 1: and still the commissioner Steve Stout.

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Speaker 5: The question, Yeah, so thank you for having me quest.

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Speaker 5: Thank you. I shouldn't know we've we've been talking about

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Speaker 5: this for a while and I'm glad it worked out.

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Speaker 5: I'm very honored to be a part of what you're doing.

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Speaker 5: And you know this is let's let's go there, let's

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Speaker 5: go ask me.

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Speaker 1: I'll say the very the very first time I met

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Speaker 1: Steve Stout, I was I was half asleep on a

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Speaker 1: couch at the HIT factory and I think I think

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Speaker 1: this was during the we were working I was working

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Speaker 1: on the soundtrack to Space Jams with di'angelo. We were

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Speaker 1: trying to figure out what player there's like the beginnings

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Speaker 1: of player player back when it was on Space Jams,

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Speaker 1: and he was in the break room and this is

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Speaker 1: like right when it was written.

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Speaker 5: It was like maybe a month or two old.

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Speaker 1: And you know, back then when your opinionated twenty twenty

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Speaker 1: year old hip hop head, you know, you're unfiltered whatever.

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Speaker 5: And his first words to me, he was like, wait,

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Speaker 5: you hate Little Black Girl Loss. Yeah.

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Speaker 1: I was like, yeah, I was obvious, right, and he

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Speaker 1: was like no, Like I had no idea who Steve

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Speaker 1: was or his tiges to nods of the track masters.

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Speaker 5: But it was just like that was my introduction that

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Speaker 5: like i'd see, just ask you that without even having

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Speaker 5: a warm up. I just want it just because yeah,

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Speaker 5: like you would you would do that. That's the reason

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Speaker 5: I'm just it's crazy hearing shit that I did back then.

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Speaker 5: I was like twenty six. But the thing was, but

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Speaker 5: what I did was I went back that night because

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Speaker 5: he he.

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Speaker 1: I know that he's a great busines man because his

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Speaker 1: debate points were on on point and to the point

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Speaker 1: where I don't know if he's stock on him syndrome

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Speaker 1: me into liking it eventually, but all the points he

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Speaker 1: gave then I went home that like I actually gave

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Speaker 1: an hour to that song, Like, okay, what do I remember?

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Speaker 5: I remember everything around that time because he was supposed

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Speaker 5: to do it well. The whole thing was super sensitive

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Speaker 5: making that it was written album. Essentially, you know, everyone

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Speaker 5: loved Nas and obviously Illmatic is one of the greatest

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Speaker 5: albums ever made. And I come in and I'm making

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Speaker 5: it was written and everyone wants Nas to be the

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Speaker 5: guy on Illmatic. Nobody wants him to. It just feels

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Speaker 5: like nobody wants him to grow. They just wanted him

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Speaker 5: stuck in that spot. They want him to be a

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Speaker 5: cougie rap guy, right, And I'm sitting there going, I'm

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Speaker 5: not doing that. This is guy. This guy could wrap

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Speaker 5: his ass off. Good looking dude, like he can move

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Speaker 5: and like the art form is growing, like why can't

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Speaker 5: he be a part of it. So when I was

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Speaker 5: making the album, the first person that really put me

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Speaker 5: in a corner because a lot I didn't use a

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Speaker 5: lot of producers that was on the first albums, right,

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Speaker 5: was was Q Tip and I mean Tips my man,

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Speaker 5: but like kid Tip was like hated I ruled the world,

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Speaker 5: like thought it was blasphemous that I would have this

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Speaker 5: man do that song. And I'm sitting there thinking, well,

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Speaker 5: it's friends the beat rather than his friends. We got

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Speaker 5: Lauryn Hill. It's Curtis, but we got Lauren Hill singing

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Speaker 5: the hook. The fuck are you talking about? Like why

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Speaker 5: are you holding him to this standard that he can't

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Speaker 5: do that? And I made sure I mixed the record

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Speaker 5: maybe fifteen times, man, just to make sure the drums

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Speaker 5: was hitting the herd, so that nobody could say it

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Speaker 5: wasn't bagging or whatever and it wasn't him. And then

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Speaker 5: obviously the song work. But anytime I had met anyone,

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Speaker 5: anyone that understood music and was a purist, I always

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Speaker 5: wanted to have that conversation with them. And when I

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Speaker 5: look at the album twenty years later, twenty five years later,

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Speaker 5: whatever it is now people love that album, like people

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Speaker 5: talk about that album as like people call it a classic.

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Speaker 5: I don't think it was a classic at all. I

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Speaker 5: think it was a great transition piece for nas where

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Speaker 5: music was going, and I'm very very proud of it.

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Speaker 5: So not a classic, but like I think it's I

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Speaker 5: think it's.

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Speaker 1: Served its purpose, and it was I don't think everything

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Speaker 1: like I feel like the pressure of Bill Madic was that,

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Speaker 1: like metaphorically speaking as an artist, like everything had to

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Speaker 1: be a rem Brandt or a Picasso, Yeah, which I

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Speaker 1: mean wasn't necessary. I don't think anything will ever reach

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Speaker 1: the heights of Illmatic was a moment in a time

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Speaker 1: more than anything.

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Speaker 5: And that's like trying to capture lightning in a bottle.

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Speaker 1: Were you with the damn? I hate starting. No, No,

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Speaker 1: normally I started at the beginning, and.

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Speaker 5: This is we just show, all right?

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Speaker 1: So were you with him the night of the Source Awards,

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Speaker 1: sitting right next to him? Okay, I need a first person.

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Speaker 1: I can tell you everything about that night.

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Speaker 5: Wait wait, wait, wait wait, I gotta tell you when

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Speaker 5: I first heard about you before we get to that night.

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Speaker 5: Now I'm almost I remember hearing about the group, and

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Speaker 5: I forgot was that who was the A and R

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Speaker 5: was a woman Wendy Wendy Goldstein talking about signing you guys,

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Speaker 5: and it was way ahead of its time, live music

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Speaker 5: and all that. But I remember Wendy Goldstein talking about

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Speaker 5: the group and like it was this live band guys

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Speaker 5: from Philly, And I'm like really wow that she because

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Speaker 5: Faith Newman had signed NAS so there was like they

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Speaker 5: were women, white women in in in the record business

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Speaker 5: that was putting rappers on and putting hip hop on.

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Speaker 5: So I looked at Faith and I looked at at

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Speaker 5: Wendy and and actually Wendy was Wendy was cool. She

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Speaker 5: had really broad taste and like, so that's when I

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Speaker 5: first heard about That's when I first heard about the Roots, right,

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Speaker 5: So that.

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Speaker 1: Was when you guys get signed in ninety ninety three, No, no, no,

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Speaker 1: ninety three. She signed us December of ninety three. Yeah, wow,

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Speaker 1: like that year, like it was like eight labels and

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Speaker 1: then on a fluke, we were supposed to sign to

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Speaker 1: Mercury PolyGram with.

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Speaker 5: Lisa.

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Speaker 1: Lisa was all right, she was mad as shit, basically

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Speaker 1: on on a lucky fluke, which prevented us from signing

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Speaker 1: the contract for that particularly day, Like the contract was

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Speaker 1: messed up. We you know, ripped it up. They were

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Speaker 1: going to send a new contract on Monday. But in

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Speaker 1: that weekend, Wendy Goldstein just swooped in and offered the

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Speaker 1: world And what label was she at, uh, no, Geffen

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Speaker 1: Geffin right, And at the time we were like geffin.

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Speaker 1: They haven't got nobody like whatever, like we're not going

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Speaker 1: to do but we did it because that whole year

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Speaker 1: was about them courting us. And you know when you're

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Speaker 1: like courting an artists, you take them to the best

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Speaker 1: restaurants and all that stuff. Like we came from nothing

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Speaker 1: like like an addicts, like an executive has orange juice

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Speaker 1: in their office. That was like she has a refrigerator,

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Speaker 1: don't let her have a bathroom forget.

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Speaker 5: It right, Like we've never seen shit like that.

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Speaker 1: So all that year we just basically said all right,

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Speaker 1: well we'll do it for the steak in the and

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Speaker 1: the lobster, like we're least going to get a good

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Speaker 1: dinner out of this, and just messing with her. We

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Speaker 1: just gave her this laundry list of ship we wanted

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Speaker 1: and she called her bluff the next day and it

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Speaker 1: was like, all right, I'll give it to you. And

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Speaker 1: then we were like, oh man, we gotta tell Ed

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Speaker 1: X time and we're not going to sign and breaking

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Speaker 1: and go there. But wait, I gotta ask you something.

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Speaker 1: That night the Source Awards, I'm sitting and.

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Speaker 5: You must you knew Ed's father when you grew up

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Speaker 5: in his music so you yeah, I know I'm gonna

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Speaker 5: sign that I wanted to. Yeah, So I'm sitting four

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Speaker 5: rows behind Nas. All I remember was.

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Speaker 1: I remember I didn't know it was Nas because I

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Speaker 1: remember he had a very specific Tommy Hill figure shirt on,

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Speaker 1: and all.

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Speaker 5: I knew Nas was my.

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Speaker 1: Nas was my uh barometer for how that night was going,

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Speaker 1: because when he first.

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Speaker 5: Arrived, we were in. If you notice they had us

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Speaker 5: all separate, like the underground heads were on the floor, right.

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Speaker 6: Yeah.

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Speaker 5: They set it up like that Midwest cruise and they

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Speaker 5: moved Southern rappers over here. The whole thing was set

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Speaker 5: up like so the.

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Speaker 1: New York underground rap side was our side, and you know,

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Speaker 1: Wu tang, everyone's big up Nas and everything like he

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Speaker 1: came in, you know, and then as each award that

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Speaker 1: biggie won, I just watched NAS's body language like we'll

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Speaker 1: like just just get smaller and smaller.

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Speaker 5: Do you remember the crowd getting upset? Yeah, we was mad.

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Speaker 5: As the crowd was upset that Nas didn't win the

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Speaker 5: Lyricists of the Year or something like that. Everybody was like,

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Speaker 5: what the fix is on?

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Speaker 1: So I told Tuik we were looking at him the

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Speaker 1: whole time, And I told Treike. I said he's never

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Speaker 1: going to be the same after this night. I don't

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Speaker 1: know what it is but to watch and I never

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Speaker 1: like read a person's body language, but he came in

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Speaker 1: like like like.

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Speaker 5: Came in like a king.

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Speaker 1: And when I watched his body wilt as each award

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Speaker 1: was was won by Biggie, I was just like, Yo, this.

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Speaker 5: Something, something's about to happen to him that I want

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Speaker 5: to tell you. I want you to tell me, you

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Speaker 5: know what it is. Well, it was my whole thing

256
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Speaker 5: with Nas the entire time was I'm not gonna be

257
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Speaker 5: surprised about any of this stuff because we have to

258
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Speaker 5: fuck these guys, fuck all these guys, like we're gonna

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Speaker 5: build our own shit and not let the industry sort

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Speaker 5: of dictate the rules. So going there and let and

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Speaker 5: watching that happen, it was like, yeah, his body language

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Speaker 5: was fucked up, but he he was in bad spirits

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Speaker 5: that day because the record company like didn't they like

264
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Speaker 5: he wanted money to go like get fresh for the thing,

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Speaker 5: to get fresh for the show, and like the record

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Speaker 5: company didn't want to give him any money, didn't want

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Speaker 5: to give him like anything to help him. There was

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Speaker 5: no like artist development thing like he's gonna go. He

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Speaker 5: may win awards. He had to go on stage like

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Speaker 5: there's not a stylus involved. It's not like any They

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Speaker 5: didn't give a shit about the Source Awards or really

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Speaker 5: about him at that time to put money behind him.

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Speaker 5: Who was at the helm Jermaine. Jermaine's dad was yeah,

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Speaker 5: I forget that part, so so Donne and it was

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Speaker 5: Donnie and I we didn't know, but like remember that

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Speaker 5: during that time it was all about like Mariah Carey,

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Speaker 5: Michael Bolton and all that that stuff. Then it's saying

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Speaker 5: like that's what it was about. Those things were selling

279
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Speaker 5: a lot of records and Ill Madick hadn't gone gold

280
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Speaker 5: at that time. It was it wasn't It wasn't a

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Speaker 5: big money maker, so they weren't really about putting money

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Speaker 5: into him and all that. So that was one reason

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Speaker 5: that you know, he was walking in and people were

284
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Speaker 5: dapping him up, but he wasn't feeling good because he

285
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Speaker 5: wanted a whole nother look, being very really intricate here.

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Speaker 5: And then when the whole thing happened with Big and

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Speaker 5: him not winning the award, I was just charged up, like, oh,

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Speaker 5: we're gonna go. We're gonna make records. Bro, We're gonna

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Speaker 5: we're gonna do this thing big Like, I got it,

290
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Speaker 5: they're doing that. What was the conversation that left the

291
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Speaker 5: conversation when we left, Well, the conversation we left we

292
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Speaker 5: went to the tunnel. After that, we we did someone

293
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Speaker 5: was gonna die. I mean we we You gotta remember

294
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Speaker 5: when Sugar went up on stage, right, Yeah, the only

295
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Speaker 5: thing that mattered at that point was not awards anymore.

296
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Speaker 5: So let's let's say our first thing was then you

297
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Speaker 5: can't you believe Biggie One. I think carris One got

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Speaker 5: jerked that night too. Yeah, best Live Yeah, best Live

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Speaker 5: performance one that Biggie One that like, yeah, well we

300
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Speaker 5: were there too, because that was our nomination. But I

301
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Speaker 5: was like even I was like, oh karros One got

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Speaker 5: that one. Yeah exactly.

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Speaker 1: But Biggie actually said, yo, man, like he big up

304
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Speaker 1: everyone else. He's like, I don't even deserve this, Like.

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Speaker 5: Yeah, so carros One, that's a good recall. So carros

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Speaker 5: One got jerked. So it was the whole thing. Once

307
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Speaker 5: that happened, everybody was like, oh, the this is not

308
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Speaker 5: a real thing. It's like with the how you when

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Speaker 5: you look at the Grammys and you're like, this ain't

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Speaker 5: the real thing. That's how we felt about the Source

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Speaker 5: Awards when they gave lycists to the Year whatever, like

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Speaker 5: live performance. I mean, Kris One has been ripping down

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Speaker 5: every stage, so anyhow, but by the time she got

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Speaker 5: on stage, it didn't matter anymore because it was the conversation.

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Speaker 5: What we were holding on to was now, like, yo,

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Speaker 5: somebody's gonna get shot, somebody's gonna die, and Na's had

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Speaker 5: you know, Queensbridge was out, was ready, and you know,

318
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Speaker 5: Wu Tang was ready, and like the whole thing was.

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Speaker 5: Of course Dre and those guys obviously they didn't come

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Speaker 5: out to New York unprepared, and it was remember that

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Speaker 5: night the production like they had better production at the

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Speaker 5: like Biggie and like uh Puffy performed and it was

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Speaker 5: like cool. But when they came out, I think they

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Speaker 5: had like it opened up and they had jail they

325
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Speaker 5: came it was like, man, these guys got money and

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Speaker 5: production and this is fantastic. And then after that they

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Speaker 5: talking ship. Yeah, but the truth of the matter that nobody.

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Speaker 1: Would I ran out after Dre when Snoop did that

329
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Speaker 1: whole diatribe a belt.

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Speaker 5: Yeah, but Snoop I ran out the door. I tell

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Speaker 5: you one thing, Snoop actually saved that night from going

332
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Speaker 5: crazy because he pushed it, but he didn't go so far.

333
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Speaker 5: Like New York ain't got loved for Snoop Dogg and

334
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Speaker 5: Doctor Dre and like everybody was kind of giving it up,

335
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Speaker 5: but like it was dominated with the industry people, so

336
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Speaker 5: they weren't going to give it up. But some of

337
00:19:45,800 --> 00:19:47,879
Speaker 5: the fans started to give it up a bit, and

338
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Speaker 5: like he could have said when fuck y'all, that's what

339
00:19:51,000 --> 00:19:55,040
Speaker 5: it felt like he was gonna do. We know, Yeah,

340
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Speaker 5: So it was so when he didn't do that, he

341
00:20:00,520 --> 00:20:03,680
Speaker 5: kind of calmed it back down, which was which is

342
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Speaker 5: the only reason why it wasn't like people got trampled

343
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Speaker 5: and shots went off and all that. It could have

344
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Speaker 5: been that it was by the way, it was the

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Speaker 5: most dangerous thing room I've been in. I consider that

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Speaker 5: hip hop's funeral. No, no, no, room. No, you don't know.

347
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Speaker 5: I don't understand how I felt. I've said, that's hip

348
00:20:26,440 --> 00:20:29,000
Speaker 5: hop's funeral, Like, no, no, you don't understand what that

349
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Speaker 5: from a dangerous ding, Like you're sitting in the room

350
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Speaker 5: and all you know, there's guns and there's bad intentions

351
00:20:39,520 --> 00:20:44,600
Speaker 5: and and everything looks like it's about to happen. And

352
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Speaker 5: when he went up on stage once he shit it

353
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Speaker 5: on Puff and then Snoop started talking like that it

354
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Speaker 5: was it was about to happen, like it was, and

355
00:20:55,200 --> 00:20:58,200
Speaker 5: it felt like in fact, the fact that it didn't

356
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Speaker 5: happen is amazing cool.

357
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Speaker 1: Iran metd' angelo at that got the Brown Sugar cassette

358
00:21:07,520 --> 00:21:10,159
Speaker 1: and that was it. Iran like, as soon as that

359
00:21:10,200 --> 00:21:11,120
Speaker 1: should happened, right.

360
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Speaker 4: The cruise don't go through metal detectives.

361
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Speaker 5: Yeah, I ran so Steve, I want to know where

362
00:21:21,040 --> 00:21:24,320
Speaker 5: were you born? I was born in New York, in

363
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Speaker 5: New York, New York, what part.

364
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Speaker 6: No no no?

365
00:21:27,960 --> 00:21:30,800
Speaker 5: I was born in Manhattan, but my whole life and

366
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Speaker 5: I was born in Manhattan, but I spent my my

367
00:21:34,080 --> 00:21:38,480
Speaker 5: life in Queens, in Queens Village right off of Jamaica

368
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Speaker 5: and Jamaica Queens. And my parents are from Trinidad. Oh okay, okay, okay.

369
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Speaker 5: So your early your earliest hip hop experience, Oh it

370
00:21:49,520 --> 00:21:52,680
Speaker 5: was great. My my I had. I have an older brother.

371
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Speaker 5: He passed away, but he got hit by a car

372
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Speaker 5: going to the there's so much about this story. So

373
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Speaker 5: my brother got hit by a car and he was

374
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Speaker 5: going to a show, the Superfest at It was at

375
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Speaker 5: Belmont Race Track, which we could walk to from our house.

376
00:22:12,920 --> 00:22:15,600
Speaker 5: So he's on his way there and like the Pointer

377
00:22:15,760 --> 00:22:19,119
Speaker 5: Sisters and Luther Vandros. It was that, you know, that

378
00:22:19,280 --> 00:22:24,080
Speaker 5: kind of kind of early eighties, early eighties show, and

379
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Speaker 5: he's on his way there, he gets hit by a

380
00:22:25,680 --> 00:22:31,600
Speaker 5: car to hit and run. A year later, he just

381
00:22:31,720 --> 00:22:35,200
Speaker 5: gets of age and he gets the check, the insurance check,

382
00:22:35,760 --> 00:22:38,440
Speaker 5: like thirty grand or something like that. It felt like

383
00:22:39,040 --> 00:22:42,040
Speaker 5: thirty it felt like that. And he takes the money

384
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Speaker 5: and he buys all of this equipment and this is

385
00:22:46,520 --> 00:22:57,800
Speaker 5: eighty two coughing techniques, all kind of reverbs, everything, like

386
00:22:57,880 --> 00:23:01,359
Speaker 5: a DJ set, right, so he could roll up, do

387
00:23:01,480 --> 00:23:05,040
Speaker 5: block parties, whatever. And it was that. It was when

388
00:23:05,160 --> 00:23:08,520
Speaker 5: he did that is when I first got into really

389
00:23:08,560 --> 00:23:11,480
Speaker 5: into the music, because guys would come over in DJ.

390
00:23:12,080 --> 00:23:14,120
Speaker 5: He was alright, but his friends would come over in DJ,

391
00:23:14,640 --> 00:23:16,640
Speaker 5: but it was like, oh, Mickey, you're so fine, You're

392
00:23:16,680 --> 00:23:20,000
Speaker 5: so fine. You it was like that. It was don't

393
00:23:20,000 --> 00:23:22,359
Speaker 5: stop the music. It was like every breakbeat, it was

394
00:23:22,480 --> 00:23:24,840
Speaker 5: all of that kind of stuff. And that's when I

395
00:23:24,920 --> 00:23:29,840
Speaker 5: first got interested in the art form, and I started

396
00:23:29,840 --> 00:23:32,119
Speaker 5: to love it. So I grew up from from twelve

397
00:23:32,240 --> 00:23:36,119
Speaker 5: years old, from nineteen eighty two, I've been in hip

398
00:23:36,160 --> 00:23:39,280
Speaker 5: hop music. Did you ever have rap aspirations of? Oh yeah,

399
00:23:39,280 --> 00:23:40,760
Speaker 5: I thought I was a rapper. I thought I was

400
00:23:41,040 --> 00:23:44,320
Speaker 5: Steve Ski. I had Steve Ski I was. I was

401
00:23:44,400 --> 00:23:47,120
Speaker 5: doing the whole thing. Yeah, out of course, what else

402
00:23:47,280 --> 00:23:51,320
Speaker 5: name was there? Rock? Yeah? With Steve Ski, I already

403
00:23:51,359 --> 00:23:53,520
Speaker 5: had where I was going to tag. I used to

404
00:23:53,560 --> 00:23:55,680
Speaker 5: write my little graffiti, write my name, practice how I

405
00:23:55,760 --> 00:24:00,399
Speaker 5: was going to do it. I was spitting rhymes everything.

406
00:24:01,240 --> 00:24:04,760
Speaker 1: So was management your first foray into the business or like,

407
00:24:05,200 --> 00:24:06,639
Speaker 1: oh yeah, my first roady?

408
00:24:06,720 --> 00:24:09,240
Speaker 5: First? Were you carrying records? Were you yeah? I was

409
00:24:09,280 --> 00:24:12,480
Speaker 5: a ROADI I was a roadie, then a road manager,

410
00:24:12,600 --> 00:24:16,600
Speaker 5: and then a manager. Who were your first clients? My

411
00:24:16,760 --> 00:24:20,200
Speaker 5: first class was kid and play? Oh okay, oh yeah,

412
00:24:20,440 --> 00:24:23,480
Speaker 5: we kidd and play early on. But I had the

413
00:24:23,560 --> 00:24:25,400
Speaker 5: truth of the matter is I was selling real estate,

414
00:24:26,480 --> 00:24:29,960
Speaker 5: so I had money, Like I already had money, like

415
00:24:30,200 --> 00:24:33,359
Speaker 5: more money than than than than I needed. So by

416
00:24:33,400 --> 00:24:35,200
Speaker 5: the time I was a roadie, it was really me

417
00:24:35,359 --> 00:24:39,040
Speaker 5: learning the business. I wasn't doing it for money, but

418
00:24:39,400 --> 00:24:42,000
Speaker 5: the first thing I did I during that process, I

419
00:24:42,040 --> 00:24:46,160
Speaker 5: found this guy. His name is Steve Kitt, and he's

420
00:24:46,200 --> 00:24:51,439
Speaker 5: a Jehovah's witness and he was producing for Herbie. Herbie

421
00:24:51,840 --> 00:24:57,160
Speaker 5: azof Herbie loved her yeah right, And Herbie was doing

422
00:24:57,240 --> 00:25:01,000
Speaker 5: the typical thing like taking credit for everything, buying guys out.

423
00:25:01,080 --> 00:25:05,280
Speaker 1: Oh wait, please don't tell me that. Yeah, Herbie wasn't

424
00:25:05,320 --> 00:25:11,240
Speaker 1: doing He was sort of the figurehead for he may.

425
00:25:11,200 --> 00:25:15,000
Speaker 5: Have produced some records. He was a conceptual guy, right, Like,

426
00:25:15,119 --> 00:25:17,680
Speaker 5: he definitely was a concept guy. He was the puff

427
00:25:17,960 --> 00:25:20,480
Speaker 5: like so he was man no, no, no, no. He

428
00:25:20,640 --> 00:25:22,879
Speaker 5: knew like what salt and pepper should look like, and

429
00:25:23,359 --> 00:25:26,320
Speaker 5: he knew like what kidden play should be like. He

430
00:25:26,440 --> 00:25:30,639
Speaker 5: had that kind of But it was a bunch of

431
00:25:30,720 --> 00:25:33,120
Speaker 5: guys making the records. I think they had a name.

432
00:25:33,240 --> 00:25:35,479
Speaker 5: It was like the Hitman type of dudes that they

433
00:25:35,560 --> 00:25:40,679
Speaker 5: had a name. Oh Herbie, Yeah, you're right, the right man, right,

434
00:25:41,080 --> 00:25:45,359
Speaker 5: we're good. Right, So he had the dudes. So guys

435
00:25:45,440 --> 00:25:47,280
Speaker 5: wanted to be down with the Invincibles and a lot,

436
00:25:48,160 --> 00:25:50,240
Speaker 5: but they wasn't, you know, they weren't getting their credit

437
00:25:50,280 --> 00:25:51,960
Speaker 5: and all that other kind of stuff for getting jerked

438
00:25:52,000 --> 00:25:54,960
Speaker 5: up and there was a guy named Steve kitt. He

439
00:25:55,200 --> 00:25:58,359
Speaker 5: was a Jehovah witnesses. As I said, so he didn't

440
00:25:58,400 --> 00:26:00,840
Speaker 5: mind not getting the credit because he didn't even want

441
00:26:00,840 --> 00:26:03,159
Speaker 5: to like his name out there, and they associated with

442
00:26:03,560 --> 00:26:07,639
Speaker 5: curse words and all that. But the first thing I

443
00:26:07,720 --> 00:26:10,720
Speaker 5: did was I got him and we were on. I

444
00:26:10,840 --> 00:26:14,199
Speaker 5: was doing roady work. Martin Lawrence used to open up

445
00:26:14,240 --> 00:26:17,480
Speaker 5: the kid and play and when so I got to

446
00:26:17,560 --> 00:26:19,760
Speaker 5: know Martin, and then then Martin got his TV show.

447
00:26:20,480 --> 00:26:25,280
Speaker 5: Martin gave me the opportunity to make the theme song.

448
00:26:26,080 --> 00:26:28,920
Speaker 5: So the first work I've ever published or been a

449
00:26:29,000 --> 00:26:31,760
Speaker 5: part of doing, was the theme song to the Martin

450
00:26:31,840 --> 00:26:35,640
Speaker 5: Lawrence Show. Yeah, we took that from Caprie. No, that's

451
00:26:35,680 --> 00:26:38,240
Speaker 5: the second one. Yeah, they changed it up on us,

452
00:26:38,320 --> 00:26:40,320
Speaker 5: Like I don't do the second one. The first one

453
00:26:40,400 --> 00:26:42,920
Speaker 5: was way better. Martin took the second one because somebody

454
00:26:43,000 --> 00:26:44,479
Speaker 5: in this camp must have said, you know, you can

455
00:26:44,560 --> 00:26:47,160
Speaker 5: make money off of this, So all of a sudden

456
00:26:47,240 --> 00:26:51,800
Speaker 5: we probably had a four or five year run. That's

457
00:26:51,840 --> 00:26:54,440
Speaker 5: the one. The other one was stupid.

458
00:26:55,119 --> 00:26:57,480
Speaker 4: Wait, so you said, and you always credit Whiz with

459
00:26:57,560 --> 00:26:59,840
Speaker 4: a lot of like your beginnings, your trajectory, MBM.

460
00:27:00,200 --> 00:27:03,879
Speaker 5: Where's is the one who DJ. Where's Mark Eastman was

461
00:27:03,920 --> 00:27:04,680
Speaker 5: the one who put me on?

462
00:27:04,960 --> 00:27:07,320
Speaker 4: He seemed a little a little for anyway, because I remember,

463
00:27:07,400 --> 00:27:08,920
Speaker 4: like I feel like it was a decade ago. He

464
00:27:09,040 --> 00:27:11,480
Speaker 4: was the first one that started doing the video DJ

465
00:27:11,600 --> 00:27:13,080
Speaker 4: and and whatnot. Was he always that dude?

466
00:27:13,119 --> 00:27:13,280
Speaker 5: Yeah?

467
00:27:15,000 --> 00:27:18,480
Speaker 1: Yeah, that I were so you you helped helm him

468
00:27:18,600 --> 00:27:21,480
Speaker 1: to Yeah we signed a kid, by the way, we did.

469
00:27:21,640 --> 00:27:24,520
Speaker 5: I got the kid, But the first dude I got

470
00:27:24,600 --> 00:27:28,160
Speaker 5: a record deal for was the kid from Philly, Shadacious.

471
00:27:28,920 --> 00:27:34,360
Speaker 5: I'm gonna put my wait time out, Yeah, time out.

472
00:27:34,960 --> 00:27:36,359
Speaker 5: That's right, it's Whi's artist.

473
00:27:37,160 --> 00:27:39,080
Speaker 1: All right, here's the how is that r c A

474
00:27:39,640 --> 00:27:44,160
Speaker 1: so in ninety two, ninety three, it's such a Philly title.

475
00:27:44,200 --> 00:27:46,840
Speaker 5: I'm gonna put my thing down like it was. It

476
00:27:46,960 --> 00:27:50,240
Speaker 5: was making a lot of little record he was making noise. Yeah,

477
00:27:50,240 --> 00:27:51,320
Speaker 5: and I remember, all right.

478
00:27:51,320 --> 00:27:54,119
Speaker 1: See here's the funny ship, which leads back to the

479
00:27:54,359 --> 00:27:56,679
Speaker 1: Wendy Goldstein situation, which is.

480
00:27:58,160 --> 00:28:01,240
Speaker 5: Me not knowing the business. Like when word got.

481
00:28:01,119 --> 00:28:05,440
Speaker 1: Out yo shat Dasius signed RCA Records Peeping for a

482
00:28:05,680 --> 00:28:10,160
Speaker 1: fourteen album deal. Me thinking like yo, he's gonna make

483
00:28:10,200 --> 00:28:13,639
Speaker 1: records until two thousand and seven, Like this Is back

484
00:28:13,680 --> 00:28:15,880
Speaker 1: in nineteen ninety two, I didn't know about the whole

485
00:28:16,200 --> 00:28:18,400
Speaker 1: option deal with they can drop you, but you can't leave,

486
00:28:18,800 --> 00:28:23,199
Speaker 1: like that sort of thing. So in my mind there

487
00:28:23,240 --> 00:28:27,440
Speaker 1: were two artists that were always referenced to and Roots

488
00:28:27,520 --> 00:28:29,760
Speaker 1: Camp until my manager and lawyer were like, no, that's

489
00:28:29,800 --> 00:28:32,920
Speaker 1: not the right president to set. It was Shat Dasious,

490
00:28:33,080 --> 00:28:37,960
Speaker 1: and then it was Helmet, the Seattle grunge band, because

491
00:28:38,000 --> 00:28:38,640
Speaker 1: they got signed for.

492
00:28:38,600 --> 00:28:40,240
Speaker 5: A million dollars, so we're like, yo, helmet.

493
00:28:40,720 --> 00:28:44,840
Speaker 1: We pulled a helmet on Wendy Goldstein by saying we

494
00:28:44,920 --> 00:28:48,600
Speaker 1: want two land cruises, an apartment, a studio, da da

495
00:28:48,680 --> 00:28:51,600
Speaker 1: da da, and and she was like okay. But back

496
00:28:51,720 --> 00:28:54,080
Speaker 1: then it was just like yo, man, I just want

497
00:28:54,120 --> 00:28:57,240
Speaker 1: a shot Dacius, I want a fourteen fourteen.

498
00:28:57,720 --> 00:28:58,760
Speaker 5: I don't know about it. I don't know where you

499
00:28:58,840 --> 00:29:00,400
Speaker 5: guys get the fourteen album from.

500
00:29:00,880 --> 00:29:03,920
Speaker 1: Maybe you know, people always fabricating this story because they

501
00:29:04,000 --> 00:29:06,280
Speaker 1: make it sound He probably was putting it out there

502
00:29:06,520 --> 00:29:08,280
Speaker 1: to make it seem like he was getting more money.

503
00:29:08,600 --> 00:29:13,120
Speaker 5: Yes, yes, and because money yeah, but it wasn't Yeah,

504
00:29:13,120 --> 00:29:14,680
Speaker 5: it wasn't that. And then like I'm not saying it

505
00:29:14,800 --> 00:29:16,800
Speaker 5: was a great deal, we signed the r c A,

506
00:29:17,280 --> 00:29:18,520
Speaker 5: the Standard probably seven.

507
00:29:18,680 --> 00:29:21,320
Speaker 1: That was a big deal for Philadelphia. Oh yeah, where

508
00:29:21,440 --> 00:29:24,280
Speaker 1: is shot if you happen to know, I don't know, but.

509
00:29:24,400 --> 00:29:27,080
Speaker 5: I have no idea. But the video Boyce to Man

510
00:29:27,200 --> 00:29:30,520
Speaker 5: was in the video. Yeah, I think Randall Cunningham may

511
00:29:30,560 --> 00:29:31,280
Speaker 5: have been in the video.

512
00:29:31,800 --> 00:29:36,120
Speaker 1: He was Philly's hope is gonna put Philly on the map?

513
00:29:36,200 --> 00:29:38,960
Speaker 1: Boy damn shot Dacious.

514
00:29:39,040 --> 00:29:41,160
Speaker 4: Record high School.

515
00:29:41,200 --> 00:29:44,200
Speaker 5: So this is like, this is neck and neck with

516
00:29:44,240 --> 00:29:48,160
Speaker 5: the organics. Okay, Like he was like the street. The

517
00:29:48,240 --> 00:29:50,520
Speaker 5: thing was like he would go on we do these

518
00:29:50,520 --> 00:29:52,960
Speaker 5: shows with Shad Dash's and he had a creel dudes

519
00:29:53,000 --> 00:29:56,360
Speaker 5: around him that was rapping. Yes, they were like the

520
00:29:56,400 --> 00:29:57,600
Speaker 5: street Wu Tang element.

521
00:29:57,680 --> 00:30:00,480
Speaker 1: They were on that ship and then he coming with

522
00:30:00,600 --> 00:30:04,680
Speaker 1: our birken Stocks and the Oscars were arrested development. But

523
00:30:04,760 --> 00:30:07,320
Speaker 1: the thing on was is like we they underestimated us

524
00:30:07,360 --> 00:30:10,560
Speaker 1: so much that then, like when you underestimate somebody and

525
00:30:10,600 --> 00:30:12,160
Speaker 1: then may rise to the casion, it's like.

526
00:30:12,240 --> 00:30:13,160
Speaker 5: Oh shit, they dope.

527
00:30:13,560 --> 00:30:17,600
Speaker 1: So it kind of helped open for sadasis anyway. All right,

528
00:30:17,720 --> 00:30:19,560
Speaker 1: So back to Where's Entertainment?

529
00:30:19,640 --> 00:30:23,000
Speaker 5: So that's how and you were managing him at the time,

530
00:30:23,160 --> 00:30:25,240
Speaker 5: managing that's how you got him. No no, no, no,

531
00:30:25,320 --> 00:30:28,120
Speaker 5: no no no, I was well he managed didn't playing

532
00:30:28,160 --> 00:30:34,600
Speaker 5: with I. No, no. In fact, Wiz had his thing, Wizentertainment,

533
00:30:35,240 --> 00:30:38,640
Speaker 5: and I did. Me and Kid had a thing called

534
00:30:40,240 --> 00:30:43,920
Speaker 5: Kid Entertainment. Actually okay, yeah, so you had different entities. Yeah,

535
00:30:43,960 --> 00:30:45,760
Speaker 5: we like and it was me and Kid partner. And

536
00:30:45,840 --> 00:30:51,280
Speaker 5: then I had gotten a a production deal with our CA. Okay,

537
00:30:51,600 --> 00:30:55,480
Speaker 5: so Whiz had the guy already signed Chadasius and the

538
00:30:55,560 --> 00:30:58,480
Speaker 5: record was bubbling, so we signed the record. We signed

539
00:30:58,560 --> 00:31:02,320
Speaker 5: him to our deal that we had at r C A,

540
00:31:03,000 --> 00:31:05,920
Speaker 5: and I became an an r guy at r C

541
00:31:06,040 --> 00:31:11,040
Speaker 5: A shortly after that. Wow. Okay. So this is also

542
00:31:11,160 --> 00:31:17,120
Speaker 5: during the time when the other Steve Yes with Loud.

543
00:31:17,280 --> 00:31:20,120
Speaker 1: So Riff was I was what was the difference between

544
00:31:20,240 --> 00:31:23,600
Speaker 1: like r C A proper like I know, s w

545
00:31:23,760 --> 00:31:25,560
Speaker 1: V and all they didn't have They didn't have no

546
00:31:25,680 --> 00:31:27,920
Speaker 1: rappers on this show.

547
00:31:28,680 --> 00:31:30,560
Speaker 5: You could talk about all of this type of stuff

548
00:31:31,120 --> 00:31:32,880
Speaker 5: and like you don't care, like it don't have to

549
00:31:32,960 --> 00:31:36,320
Speaker 5: be like the audience is into all of us. We

550
00:31:36,600 --> 00:31:41,880
Speaker 5: we are the the the black NPR n PR, We're

551
00:31:41,920 --> 00:31:43,440
Speaker 5: the Black n BR. Yes we have.

552
00:31:45,320 --> 00:31:49,200
Speaker 4: Could we got some ships some bucks, and you know,

553
00:31:49,920 --> 00:31:50,520
Speaker 4: I wasn't even.

554
00:31:50,680 --> 00:31:56,280
Speaker 5: It wasn't even the courage, just like the subject. That's

555
00:31:56,280 --> 00:31:59,160
Speaker 5: that's what the audience gets off on the nerves. So yeah,

556
00:31:59,200 --> 00:32:02,000
Speaker 5: I was at R C A the time and the

557
00:32:02,160 --> 00:32:05,160
Speaker 5: kid after we put the Shatass record out, it didn't

558
00:32:05,400 --> 00:32:08,080
Speaker 5: work like we thought it was gonna work, and we

559
00:32:08,120 --> 00:32:10,160
Speaker 5: picked up the record. He was about to go and

560
00:32:10,480 --> 00:32:14,160
Speaker 5: then for some strange reason it converted and I became

561
00:32:14,200 --> 00:32:15,960
Speaker 5: an A and R guy, And as an A and

562
00:32:16,080 --> 00:32:21,000
Speaker 5: R guy, I was there and Clue was my assistant,

563
00:32:23,040 --> 00:32:26,760
Speaker 5: and I knew him because I grew up in Queen's

564
00:32:27,800 --> 00:32:30,560
Speaker 5: where I grew up at the area. Now they went

565
00:32:30,640 --> 00:32:34,360
Speaker 5: from like two Shadyville's they call the area okay, And like,

566
00:32:34,920 --> 00:32:38,240
Speaker 5: Clue's out there making those mixtapes. His shit was going.

567
00:32:38,720 --> 00:32:40,239
Speaker 5: And then I broke Clue, and I'm like, if he's

568
00:32:40,280 --> 00:32:42,800
Speaker 5: making mixtapes, he's probably a good A and R guy.

569
00:32:43,200 --> 00:32:46,920
Speaker 5: So I made him my assistant whatever. So we started whatever,

570
00:32:47,000 --> 00:32:50,920
Speaker 5: we started, you know, finding music, and my younger brother

571
00:32:51,080 --> 00:32:54,960
Speaker 5: was his manager, was clues manager. So I signed Clue,

572
00:32:55,440 --> 00:32:58,600
Speaker 5: I mean, he was my assistant and a guy named

573
00:32:58,680 --> 00:33:00,640
Speaker 5: the Big Dude. At the time, it was this Guy Nam,

574
00:33:00,720 --> 00:33:08,000
Speaker 5: Kenny Art Kenny signed s w V and like all

575
00:33:08,080 --> 00:33:10,720
Speaker 5: Star used to come around, and that's when I first

576
00:33:10,800 --> 00:33:14,600
Speaker 5: met Farrell. Uh, Farrell came around. Farrell did work on

577
00:33:14,760 --> 00:33:20,160
Speaker 5: s w V, has been around. Yeah, so Farrell came around.

578
00:33:20,760 --> 00:33:24,200
Speaker 5: I met him, and I also met Dave Matthews. They

579
00:33:24,200 --> 00:33:30,200
Speaker 5: were He was super cool, like very very very cool,

580
00:33:30,240 --> 00:33:32,160
Speaker 5: but like I knew that back then as an A

581
00:33:32,240 --> 00:33:34,520
Speaker 5: and R guy, and then I was got. I got.

582
00:33:34,600 --> 00:33:37,000
Speaker 5: I was really close with all the dudes from Wu

583
00:33:37,040 --> 00:33:39,680
Speaker 5: Tang because they got signed and I was there in

584
00:33:39,760 --> 00:33:42,280
Speaker 5: the office, and they would come around and walk around

585
00:33:42,320 --> 00:33:44,840
Speaker 5: the building. In fact, they shot cream in the r

586
00:33:44,920 --> 00:33:48,240
Speaker 5: C A building they seen when they were at a

587
00:33:48,320 --> 00:33:51,800
Speaker 5: compensation the conference. And I was cool with Power Ray

588
00:33:52,680 --> 00:33:56,960
Speaker 5: ghost Rizza, like you know, and I had known, I

589
00:33:57,000 --> 00:34:00,720
Speaker 5: didn't know. I knew that he was on Tommy Boy

590
00:34:01,320 --> 00:34:02,960
Speaker 5: when he had the others when he put out the

591
00:34:03,000 --> 00:34:06,840
Speaker 5: solo joint and then like so i'd like I knew

592
00:34:06,880 --> 00:34:07,560
Speaker 5: those guys.

593
00:34:07,560 --> 00:34:10,520
Speaker 1: As an an R and most of an rs that

594
00:34:10,600 --> 00:34:13,160
Speaker 1: we get on the show, they give us their three

595
00:34:13,360 --> 00:34:17,719
Speaker 1: like ones that almost got away, who were your three?

596
00:34:19,320 --> 00:34:21,480
Speaker 1: Could have had him, could have signed, could have had

597
00:34:21,600 --> 00:34:24,160
Speaker 1: him and missed, oh easy.

598
00:34:26,920 --> 00:34:31,840
Speaker 5: Alicia Keys for sure, and I always have the caveat

599
00:34:31,880 --> 00:34:34,400
Speaker 5: because she didn't play the piano. And then when she

600
00:34:34,440 --> 00:34:37,960
Speaker 5: did get signed, when they signed it to Sony, and

601
00:34:38,040 --> 00:34:40,920
Speaker 5: then they obviously they dropped her at Sony. But when

602
00:34:40,920 --> 00:34:44,399
Speaker 5: they signed her, they didn't drop Hurts on it. They

603
00:34:44,400 --> 00:34:45,960
Speaker 5: didn't want to deal with her manager, and they just

604
00:34:46,040 --> 00:34:50,120
Speaker 5: discarded the situation. Nobody questioned her unbelievable talent. But when

605
00:34:50,160 --> 00:34:53,399
Speaker 5: they signed her, initially she had played the piano. When

606
00:34:53,440 --> 00:34:56,320
Speaker 5: I had gotten to see her, we had just started.

607
00:34:56,320 --> 00:34:59,120
Speaker 5: It was ninety six ninety seven, had an office of

608
00:34:59,200 --> 00:35:02,320
Speaker 5: four people, and that same manager brought it in and

609
00:35:02,440 --> 00:35:06,319
Speaker 5: she sang and she could sing. But like, I didn't

610
00:35:06,360 --> 00:35:08,759
Speaker 5: see the piano thing, and the truth of the matter,

611
00:35:09,280 --> 00:35:11,120
Speaker 5: I didn't see I didn't see the potential. And the

612
00:35:11,160 --> 00:35:14,640
Speaker 5: truth of the matter is I wasn't the hip hop

613
00:35:14,719 --> 00:35:17,280
Speaker 5: shit at the time. I probably was too short sighted.

614
00:35:17,560 --> 00:35:20,920
Speaker 5: I definitely was too short sighted to even think like,

615
00:35:21,160 --> 00:35:23,120
Speaker 5: maybe they could be a piano involved and what that

616
00:35:23,200 --> 00:35:25,560
Speaker 5: would what that would be? So I would say that

617
00:35:25,600 --> 00:35:31,280
Speaker 5: who got away? I signed fifty cent? Originally I signed

618
00:35:31,280 --> 00:35:38,400
Speaker 5: fifty cent. Yeah, that I did all that, But I

619
00:35:38,440 --> 00:35:40,400
Speaker 5: could have re signed him again at in a scope,

620
00:35:41,760 --> 00:35:43,480
Speaker 5: and in fact I should have resigned him again in

621
00:35:43,560 --> 00:35:46,840
Speaker 5: the scope. And a lot of the reasons why like

622
00:35:47,080 --> 00:35:50,800
Speaker 5: him and I have had this not good relationship is

623
00:35:50,880 --> 00:35:52,520
Speaker 5: because I told him I would sign him at in

624
00:35:52,560 --> 00:35:54,960
Speaker 5: a scope and I thought I could get him signed.

625
00:35:55,080 --> 00:35:59,640
Speaker 5: Even to this day. Oh yes, I've known the guy

626
00:36:00,360 --> 00:36:02,600
Speaker 5: I bought him. He wasn't a deal with jam Master J.

627
00:36:02,719 --> 00:36:05,320
Speaker 5: I bought him at the deal with jams GM to

628
00:36:05,440 --> 00:36:07,320
Speaker 5: sign him. He was with the Onyx and all that

629
00:36:07,680 --> 00:36:10,320
Speaker 5: I signed him Boom, he was with current NAS. We

630
00:36:10,400 --> 00:36:12,560
Speaker 5: went up to Bearsville, up to Woodstock and did all

631
00:36:12,560 --> 00:36:14,759
Speaker 5: those joints made power to Dollar. I put him with

632
00:36:14,800 --> 00:36:17,400
Speaker 5: Shy Money. Shaw Money was another kid in my neighborhood,

633
00:36:17,800 --> 00:36:20,239
Speaker 5: so it was clue shaw Money. I started putting these

634
00:36:20,280 --> 00:36:24,680
Speaker 5: guys on. They grew up in my neighborhood, my younger

635
00:36:24,880 --> 00:36:27,640
Speaker 5: they were friends with my younger brother. They were talented, obviously,

636
00:36:29,360 --> 00:36:32,319
Speaker 5: and I should have resigned him. And and I'm like, okay.

637
00:36:33,440 --> 00:36:35,880
Speaker 5: I went to Timberland, I went to the Rough Riders.

638
00:36:35,920 --> 00:36:38,879
Speaker 5: I went to everybody like okay, this guy sign them.

639
00:36:39,160 --> 00:36:43,400
Speaker 5: But at Inner School we were signing everybody under labels.

640
00:36:43,400 --> 00:36:46,439
Speaker 5: We were basically giving producers had labels and everybody would

641
00:36:46,440 --> 00:36:50,040
Speaker 5: sign it to that. So I asked everyone would they

642
00:36:50,840 --> 00:36:53,279
Speaker 5: did they want them? And when they didn't want them,

643
00:36:54,640 --> 00:36:59,879
Speaker 5: for whatever the reasons were, I couldn't deliver on my work.

644
00:37:00,360 --> 00:37:02,440
Speaker 5: I said I was gonna sign them. And even with

645
00:37:02,560 --> 00:37:06,720
Speaker 5: the heat, with all the mixtapes that he was wings

646
00:37:06,760 --> 00:37:10,480
Speaker 5: that had just started bubbling, Nah, they didn't you know

647
00:37:10,480 --> 00:37:13,480
Speaker 5: what it was. It was like it was obviously got

648
00:37:13,520 --> 00:37:16,360
Speaker 5: shot at. So there was problems, right, So it was

649
00:37:16,400 --> 00:37:18,480
Speaker 5: a bit. It was a bit of do we want

650
00:37:18,520 --> 00:37:20,359
Speaker 5: to deal with these problems? Do we want to get

651
00:37:20,360 --> 00:37:23,399
Speaker 5: in the middle of all this shit? But the only

652
00:37:23,520 --> 00:37:27,000
Speaker 5: person obviously that wasn't aware and didn't give a fuck

653
00:37:27,600 --> 00:37:27,960
Speaker 5: was Drey.

654
00:37:29,080 --> 00:37:31,160
Speaker 4: I was about to ask you Eminem and ed different.

655
00:37:31,239 --> 00:37:33,640
Speaker 5: They didn't. They didn't get I mean, you're talking about

656
00:37:34,960 --> 00:37:37,120
Speaker 5: everybody else. Yeah, that's they were dealing with the music.

657
00:37:37,400 --> 00:37:40,200
Speaker 5: Everybody else was dealing with the super knife and for

658
00:37:40,320 --> 00:37:43,759
Speaker 5: that he's you know, I didn't do so that got away.

659
00:37:44,080 --> 00:37:47,400
Speaker 5: But I tell you, probably those two things. There's some

660
00:37:47,560 --> 00:37:51,120
Speaker 5: songs that got away, some songs I wanted, Butterfly. I

661
00:37:51,200 --> 00:37:53,719
Speaker 5: went for a group of that song Butterfly before they

662
00:37:53,760 --> 00:37:56,399
Speaker 5: gave it to Michael Jackson. I had the song seven

663
00:37:56,520 --> 00:37:58,080
Speaker 5: or two where my girls had I had that for

664
00:37:58,200 --> 00:38:01,640
Speaker 5: a group and then ship uh from Missy and Mona

665
00:38:02,040 --> 00:38:04,480
Speaker 5: gave it to somebody else. But like the thing that

666
00:38:04,600 --> 00:38:08,359
Speaker 5: got away from me that I signed and the guys

667
00:38:08,440 --> 00:38:14,400
Speaker 5: around them sucked it up badly. It was blah yo.

668
00:38:14,560 --> 00:38:16,200
Speaker 5: For half a second, I was like, wait, I know

669
00:38:16,280 --> 00:38:20,279
Speaker 5: that name, break that down.

670
00:38:20,320 --> 00:38:25,280
Speaker 4: They signed him bad awful singles except for maybe.

671
00:38:25,440 --> 00:38:29,000
Speaker 5: Fast fast Lane was not the no no awful singles.

672
00:38:29,360 --> 00:38:31,120
Speaker 4: Well, I say fast Lane, which is not the single.

673
00:38:31,200 --> 00:38:33,360
Speaker 4: As a radio person at the time, on the radio, it.

674
00:38:33,440 --> 00:38:41,520
Speaker 5: Was okay, it was the first song was the video

675
00:38:41,640 --> 00:38:46,920
Speaker 5: was dope like it was. That was crazy. And remember

676
00:38:47,040 --> 00:38:49,279
Speaker 5: he had these guys around them. I can't remember it

677
00:38:49,520 --> 00:38:55,440
Speaker 5: was yeah, and they was so not wanting to hear

678
00:38:55,640 --> 00:38:59,359
Speaker 5: anything that I would say you want alone. They would

679
00:38:59,400 --> 00:39:02,480
Speaker 5: not even listen at all. And then they and then

680
00:39:02,520 --> 00:39:05,120
Speaker 5: they did the dumb ship, which is go around me,

681
00:39:05,320 --> 00:39:07,600
Speaker 5: thinking they were gonna go to Jimmy and like they

682
00:39:07,640 --> 00:39:11,160
Speaker 5: were gonna get a different outcome, and no, that didn't

683
00:39:11,200 --> 00:39:17,120
Speaker 5: work and it was fucked up because that guy. I mean,

684
00:39:17,320 --> 00:39:20,600
Speaker 5: it was so crazy, Like I had signed him, and

685
00:39:20,719 --> 00:39:25,480
Speaker 5: I'm like, man, hmm, this guy is gonna go. Prince

686
00:39:25,600 --> 00:39:28,520
Speaker 5: came to his show to see him because they were like,

687
00:39:28,640 --> 00:39:32,480
Speaker 5: this is the next guy, the next prodigy of music

688
00:39:34,480 --> 00:39:36,759
Speaker 5: and I and I was ready for that moment for him.

689
00:39:38,080 --> 00:39:41,040
Speaker 5: And then like after all this shit ended, I remember

690
00:39:41,440 --> 00:39:46,759
Speaker 5: like I gave Maxwell fortunate, I got the r Kelly song,

691
00:39:47,400 --> 00:39:50,399
Speaker 5: and then like what the the m two ma guy

692
00:39:50,680 --> 00:39:54,879
Speaker 5: what's his name? Was like, why didn't you give Bellalassan?

693
00:39:54,960 --> 00:39:58,200
Speaker 5: I'm like, y'all don't even listen, You'll have records.

694
00:39:58,320 --> 00:40:00,840
Speaker 4: It's funny because at the time I was on Radio BLACKBNW.

695
00:40:00,880 --> 00:40:02,480
Speaker 4: I said, call a mirror all the time and be like,

696
00:40:02,880 --> 00:40:07,400
Speaker 4: but sometimes it's just so sometimes I don't understand.

697
00:40:07,440 --> 00:40:10,040
Speaker 5: It's easy nine minutes song.

698
00:40:10,040 --> 00:40:11,480
Speaker 4: It was, but it was it was a way to

699
00:40:11,640 --> 00:40:12,759
Speaker 4: edit and it was a way to make it.

700
00:40:12,880 --> 00:40:17,120
Speaker 5: You can. Time is great right now? What fast Lane

701
00:40:17,239 --> 00:40:18,480
Speaker 5: was dre and Jada.

702
00:40:18,280 --> 00:40:22,240
Speaker 4: Kiss Ontrength alone. It wasn't we're.

703
00:40:22,120 --> 00:40:25,640
Speaker 5: Trying to do something, but look, it was one of

704
00:40:25,719 --> 00:40:29,560
Speaker 5: those things that I That's why I said almost because

705
00:40:29,600 --> 00:40:34,560
Speaker 5: that guy should have been a contender, way more than

706
00:40:34,600 --> 00:40:35,120
Speaker 5: a contender.

707
00:40:36,360 --> 00:40:38,399
Speaker 7: Yeah, I wouldn't been curious to hear how you would

708
00:40:38,440 --> 00:40:42,000
Speaker 7: have it was written Bloald, like, what would have it

709
00:40:42,160 --> 00:40:42,600
Speaker 7: was written?

710
00:40:42,800 --> 00:40:44,560
Speaker 5: I wanted to do that? Yeah, I would have. I

711
00:40:44,600 --> 00:40:49,400
Speaker 5: would have Like you knew what di'angelo was doing, so

712
00:40:49,560 --> 00:40:55,520
Speaker 5: that was super clear, and he like he definitely wanted

713
00:40:55,560 --> 00:40:59,600
Speaker 5: to do like jazz. He wanted to feel jazz around it.

714
00:41:02,160 --> 00:41:03,880
Speaker 5: But I think that there was a way that you

715
00:41:03,960 --> 00:41:08,960
Speaker 5: could have found the guy, the other kid that came

716
00:41:09,000 --> 00:41:12,239
Speaker 5: out of Philly music music like there was a way

717
00:41:12,320 --> 00:41:14,759
Speaker 5: to split the gap where he could have ran and

718
00:41:14,880 --> 00:41:18,600
Speaker 5: that was the available and I mean Ericabad when she

719
00:41:18,680 --> 00:41:22,040
Speaker 5: first came out, like that was there and he was

720
00:41:22,120 --> 00:41:27,600
Speaker 5: the better singer out of everybody by far, performer, good

721
00:41:27,640 --> 00:41:31,360
Speaker 5: looking kid like it was that was the thing. But

722
00:41:31,480 --> 00:41:33,680
Speaker 5: we couldn't even experiment with all that because they already

723
00:41:33,680 --> 00:41:36,600
Speaker 5: had some producers in their back pocket. They just wanted

724
00:41:36,600 --> 00:41:39,279
Speaker 5: the money to take the money. Let them come back

725
00:41:39,320 --> 00:41:41,239
Speaker 5: and say is this it now? But why don't we

726
00:41:41,320 --> 00:41:43,480
Speaker 5: try this? Nope? Aren't you shut the fuck up? And

727
00:41:43,520 --> 00:41:45,680
Speaker 5: then let us go back to the lord ship. Yeah.

728
00:41:50,920 --> 00:41:58,400
Speaker 1: In an atmosphere like Interscope, which had easily fifteen to

729
00:41:58,480 --> 00:42:02,280
Speaker 1: sixteen multi platinum, arn't is like, how are you able

730
00:42:02,520 --> 00:42:07,680
Speaker 1: to get a seat at the table to get Jimmy,

731
00:42:07,760 --> 00:42:12,680
Speaker 1: I mean, especially with everyone else that's yeah fighting for it, Like,

732
00:42:12,840 --> 00:42:15,520
Speaker 1: how are you able to unless it's a clear cut winner,

733
00:42:16,600 --> 00:42:20,040
Speaker 1: Like how are you able to develop something from like

734
00:42:20,320 --> 00:42:20,799
Speaker 1: you did?

735
00:42:21,000 --> 00:42:24,640
Speaker 5: You were part of the City High helming correct. Yeah, yeah,

736
00:42:24,800 --> 00:42:29,680
Speaker 5: I didn't sign City I made the record that I

737
00:42:29,800 --> 00:42:36,880
Speaker 5: think we made. Oh oh the remix remix put on.

738
00:42:37,560 --> 00:42:41,480
Speaker 1: Record that went crazy. That was my second goal record.

739
00:42:42,320 --> 00:42:46,160
Speaker 1: You record they sampled. It was based on a root song.

740
00:42:47,120 --> 00:42:50,600
Speaker 1: The original Caramel was based on our song Silent Treatment.

741
00:42:51,200 --> 00:42:55,360
Speaker 1: So I have a history of collecting golden platinum records

742
00:42:55,400 --> 00:42:56,080
Speaker 1: that weren't mine.

743
00:42:57,120 --> 00:43:02,040
Speaker 5: Youn't until five years into my career. So they're like

744
00:43:02,080 --> 00:43:04,919
Speaker 5: hear me. I was like, oh it's that Oh great? Yeah,

745
00:43:05,000 --> 00:43:06,960
Speaker 5: so still hanging up there. Yeah. So I A and

746
00:43:07,120 --> 00:43:13,360
Speaker 5: R the the the City High. I was the president.

747
00:43:13,680 --> 00:43:15,960
Speaker 5: I was running all the black music in the scope.

748
00:43:16,400 --> 00:43:23,000
Speaker 5: And then I I was Jimmy's right hand So all

749
00:43:23,040 --> 00:43:25,120
Speaker 5: the music that I was dealing with had a had

750
00:43:25,160 --> 00:43:26,680
Speaker 5: a seat at the table. To be honest with you,

751
00:43:27,120 --> 00:43:31,960
Speaker 5: And as it relates to Belal, Jimmy looked at Belaal

752
00:43:32,719 --> 00:43:39,360
Speaker 5: like a rock star. Jimmy thought that Belaw was gonna

753
00:43:39,400 --> 00:43:44,040
Speaker 5: go like like all the way like he Jimmy didn't

754
00:43:44,120 --> 00:43:46,960
Speaker 5: like that type of music, but he thought that kid

755
00:43:47,719 --> 00:43:51,279
Speaker 5: had something to be. Like I don't want to say

756
00:43:51,280 --> 00:43:54,000
Speaker 5: anybody's name because if I say, like if you if

757
00:43:54,040 --> 00:43:56,960
Speaker 5: you connect them to anybody who's great and people don't

758
00:43:56,960 --> 00:43:58,759
Speaker 5: even know who Blal is or may not know, it

759
00:43:58,960 --> 00:44:02,840
Speaker 5: just sounds crazy. But Jimmy thought that Blal could have

760
00:44:03,040 --> 00:44:07,480
Speaker 5: been one of the great artists of the time. Forget

761
00:44:08,400 --> 00:44:12,520
Speaker 5: hip hop, R and B whatever, That kid could be anything.

762
00:44:13,400 --> 00:44:20,600
Speaker 5: He's special and that obviously didn't happen as a recording

763
00:44:20,680 --> 00:44:24,319
Speaker 5: artist on Interscope, But so it was easy to get

764
00:44:24,560 --> 00:44:27,280
Speaker 5: a seat at the table for him with like Maya

765
00:44:27,480 --> 00:44:31,279
Speaker 5: and City High and all the other things. I think

766
00:44:31,360 --> 00:44:34,440
Speaker 5: Jimmy was like, Steve, go do your thing, you know,

767
00:44:34,600 --> 00:44:37,000
Speaker 5: And so I was over there doing my thing. But

768
00:44:37,200 --> 00:44:40,200
Speaker 5: is there really a black music department an Interscope, because

769
00:44:40,440 --> 00:44:42,640
Speaker 5: to me, Interscope is like a label. Was like you're

770
00:44:42,719 --> 00:44:46,359
Speaker 5: either winning or you didn't get there. Yeah, it wasn't.

771
00:44:46,560 --> 00:44:49,080
Speaker 5: It wasn't a black department. The first member early they

772
00:44:49,160 --> 00:44:51,960
Speaker 5: signed Akinelly. That was the guy who got the big deal.

773
00:44:52,320 --> 00:44:56,200
Speaker 5: Akinella got four hundred thousand dollars in like Ninember one night.

774
00:44:56,360 --> 00:45:00,560
Speaker 5: It was like fucking huge. Wow. Acanelli's first album was

775
00:45:00,680 --> 00:45:05,920
Speaker 5: signed to Coming Off Alive at the Barbecue. He got

776
00:45:05,960 --> 00:45:09,040
Speaker 5: paid and went to Interscope. They signed him, They signed

777
00:45:09,080 --> 00:45:11,680
Speaker 5: Marky Mark and the Funky Butt You had good Vibrations.

778
00:45:11,960 --> 00:45:19,279
Speaker 5: They signed Gerrado, so they were they were signing. It

779
00:45:19,320 --> 00:45:21,880
Speaker 5: didn't make a different, Like there was no black music department.

780
00:45:22,080 --> 00:45:25,719
Speaker 5: You're right at Innoscope. Jimmy was just trying to really

781
00:45:26,080 --> 00:45:30,040
Speaker 5: what did he felt madd at culturally and like we

782
00:45:30,080 --> 00:45:34,040
Speaker 5: should be in business with those people. Wow, were you okay?

783
00:45:34,239 --> 00:45:38,000
Speaker 5: Were you there for the hot Crawl period? It was

784
00:45:38,040 --> 00:45:43,279
Speaker 5: hot call? Okay? Maybe not? What's damn okay? So damn?

785
00:45:43,320 --> 00:45:45,080
Speaker 5: And I gotta look up his name. I can't remember

786
00:45:45,120 --> 00:45:48,120
Speaker 5: his real name, Dolan. Don't give me lying. He was

787
00:45:48,160 --> 00:45:50,000
Speaker 5: basically he was a white rapper. He signed the Terscope

788
00:45:50,000 --> 00:45:56,400
Speaker 5: around oh oh one something like that. No, I wasn't involved.

789
00:45:56,440 --> 00:45:58,200
Speaker 5: I didn't, I don't. I don't know about that two.

790
00:45:58,080 --> 00:46:00,560
Speaker 1: Thousand and one. Uh yeah, I mean he was like

791
00:46:00,920 --> 00:46:04,200
Speaker 1: could have been a contender. And he has a book

792
00:46:04,239 --> 00:46:05,400
Speaker 1: out now called.

793
00:46:06,880 --> 00:46:09,799
Speaker 5: Inger carp what's his name Carp. Yeah.

794
00:46:10,160 --> 00:46:13,640
Speaker 1: Gener Carp is now the showrunner of Dropped the Mic,

795
00:46:14,480 --> 00:46:23,120
Speaker 1: and he occasionally writes for My wife showtime. Who's America, Yeah,

796
00:46:23,160 --> 00:46:26,200
Speaker 1: he's he writes for Who's America as well. But he

797
00:46:26,360 --> 00:46:29,319
Speaker 1: was a battle rapper that was on the Baker Boys

798
00:46:29,360 --> 00:46:31,880
Speaker 1: show that he had like a two year streak and

799
00:46:32,080 --> 00:46:33,920
Speaker 1: Jimmy signed him for a million.

800
00:46:34,920 --> 00:46:36,680
Speaker 5: And in his book.

801
00:46:36,760 --> 00:46:39,800
Speaker 1: His book is entitled Kanye West Owes Me three hundred Dollars,

802
00:46:39,960 --> 00:46:43,360
Speaker 1: and it's a memoir of his life between ninety five

803
00:46:44,120 --> 00:46:47,080
Speaker 1: in two thousand and five, like this senior period. But

804
00:46:47,280 --> 00:46:52,359
Speaker 1: it's he awesome to write that book. No, it's it's

805
00:46:52,800 --> 00:46:55,360
Speaker 1: one of the most I couldn't put it down. I

806
00:46:55,480 --> 00:47:01,000
Speaker 1: finished it in like two days. But he insinuated without

807
00:47:01,080 --> 00:47:08,399
Speaker 1: being specific. My guess is that, uh, Paul Rosenberg really

808
00:47:08,640 --> 00:47:12,879
Speaker 1: wasn't keen on Jimmy, you know, promoting both.

809
00:47:14,120 --> 00:47:15,919
Speaker 5: Yeah, well the truth of him, I was gonna say,

810
00:47:16,680 --> 00:47:20,680
Speaker 5: knowing Jimmy, like it sounds like eminem but just like

811
00:47:20,760 --> 00:47:24,760
Speaker 5: an like Battle Wrapper Baker Boys, That's exactly how Jimmy

812
00:47:24,800 --> 00:47:26,960
Speaker 5: found it wasn't Baker Boys.

813
00:47:27,000 --> 00:47:30,200
Speaker 1: It was the same but the same same structure. Well,

814
00:47:30,239 --> 00:47:31,680
Speaker 1: initially in the book he was saying that. You know,

815
00:47:31,760 --> 00:47:33,759
Speaker 1: Jimmy was like, look, I have different rock acts, Like

816
00:47:33,840 --> 00:47:35,960
Speaker 1: why can't I have the same you know, hip hop X.

817
00:47:36,560 --> 00:47:39,600
Speaker 1: But then something happened and then like so I was

818
00:47:39,680 --> 00:47:46,640
Speaker 1: there at that time, but it it went away so fast. Wow,

819
00:47:46,920 --> 00:47:49,879
Speaker 1: because I didn't even I didn't recalls the flip.

820
00:47:50,239 --> 00:47:50,919
Speaker 5: That's what I'm saying.

821
00:47:51,000 --> 00:47:56,839
Speaker 1: Everything at Interscope was such a highlight that how does

822
00:47:56,880 --> 00:47:57,920
Speaker 1: one even navigate?

823
00:47:58,280 --> 00:48:01,120
Speaker 5: Usually a label is lucky enough to have like two.

824
00:48:01,160 --> 00:48:04,120
Speaker 4: Or three lulls and a lull at all.

825
00:48:04,160 --> 00:48:06,399
Speaker 5: He's saying, it is a minute, not for a minute.

826
00:48:11,800 --> 00:48:16,239
Speaker 5: There were lows and not long lulls. I mean, because

827
00:48:16,239 --> 00:48:17,719
Speaker 5: you had an M and M album that you could

828
00:48:17,719 --> 00:48:20,239
Speaker 5: put out and it was just clean everything up, and

829
00:48:20,320 --> 00:48:22,719
Speaker 5: it was always a moment and then like Drake came

830
00:48:22,920 --> 00:48:24,680
Speaker 5: and then like there was a moment and then so

831
00:48:24,800 --> 00:48:29,440
Speaker 5: there was always moments, but like there was a moment between.

832
00:48:29,640 --> 00:48:31,920
Speaker 5: This is how I came over there when Death Row

833
00:48:32,040 --> 00:48:36,160
Speaker 5: was essentially leaving and Aftermath Records started. That's the reason

834
00:48:36,200 --> 00:48:38,640
Speaker 5: why the firm was on Aftermath. That was the that

835
00:48:38,800 --> 00:48:42,440
Speaker 5: was Dre's first thing he did when he when he left.

836
00:48:45,800 --> 00:48:49,640
Speaker 5: Understand I'm saying, so that was a law because because

837
00:48:50,000 --> 00:48:53,400
Speaker 5: Teddy Riley. Basically they had Teddy staying and he had

838
00:48:53,480 --> 00:48:55,839
Speaker 5: Queen Pin and but and then I kind of thing

839
00:48:55,920 --> 00:48:59,080
Speaker 5: stopped and then it was like it was that and

840
00:48:59,120 --> 00:49:02,080
Speaker 5: then death Row and and those are the production deals

841
00:49:02,080 --> 00:49:05,080
Speaker 5: he had. So then we when I came, it was

842
00:49:05,120 --> 00:49:08,000
Speaker 5: always like finding new things. I was finding new things

843
00:49:08,080 --> 00:49:11,920
Speaker 5: or getting new uh new opportunities for us, And it

844
00:49:12,120 --> 00:49:18,200
Speaker 5: was like, okay, so I signed, I signed, Yeah, well,

845
00:49:18,239 --> 00:49:22,759
Speaker 5: I signed the rough Riders, and then we did r

846
00:49:22,840 --> 00:49:34,839
Speaker 5: Kelly's deal, uh, Rockland Sparkle right. Then we had Robin Thick,

847
00:49:35,480 --> 00:49:39,280
Speaker 5: We did Pharrell's deal, and we did Timberland's beat Club,

848
00:49:39,360 --> 00:49:42,879
Speaker 5: Beat Club. We had Bubba spoks Man. That was great.

849
00:49:43,400 --> 00:49:47,239
Speaker 5: That was Deliverate album. Let me tell you something. You

850
00:49:47,320 --> 00:49:54,000
Speaker 5: got to read a book because says a book too well. Basically,

851
00:49:55,560 --> 00:49:58,040
Speaker 5: I can't stop calling him hot Jensen's.

852
00:49:58,600 --> 00:50:03,719
Speaker 1: Jensen basically states like him and Bubba's book at a

853
00:50:03,840 --> 00:50:05,040
Speaker 1: lot about the situation.

854
00:50:05,160 --> 00:50:07,160
Speaker 4: I'm like, wait a minute, each other's shoulder.

855
00:50:07,320 --> 00:50:11,480
Speaker 5: Yeah, pretty much like they cried on each other. Yeah.

856
00:50:11,719 --> 00:50:13,680
Speaker 4: Meanwhile, Paul Waller, I don't know what y'all talking about.

857
00:50:13,880 --> 00:50:17,239
Speaker 5: He was on Asylum to Go. I want to go

858
00:50:17,280 --> 00:50:21,719
Speaker 5: to something there, Bubba's Sparks, because we're gonna skip over

859
00:50:21,800 --> 00:50:24,319
Speaker 5: this because I learned something and it helped me write

860
00:50:24,360 --> 00:50:28,760
Speaker 5: The Tank of America. So I go down to Atlanta

861
00:50:29,960 --> 00:50:32,560
Speaker 5: and I'm gonna go meet Timbland wants to sign this

862
00:50:32,719 --> 00:50:36,440
Speaker 5: artist Bubba's box, and I want to go meet him.

863
00:50:36,719 --> 00:50:40,239
Speaker 5: Like what is Timbland signing? So I go on there

864
00:50:40,560 --> 00:50:43,400
Speaker 5: and usually go to Atlanta. Used to you know, I

865
00:50:44,000 --> 00:50:47,120
Speaker 5: went to Atlanta. I'd stay in Atlanta. I had to

866
00:50:47,280 --> 00:50:51,680
Speaker 5: drive fifteen minutes out from Atlanta. Fifteen minutes out from Atlanta.

867
00:50:51,880 --> 00:51:01,160
Speaker 5: Bro Yes, you are in fucking trailer parking Beverly Hills.

868
00:51:01,200 --> 00:51:02,279
Speaker 5: Billy Dukeson has it.

869
00:51:02,920 --> 00:51:03,040
Speaker 8: You know.

870
00:51:03,280 --> 00:51:05,239
Speaker 5: I just realized the other day that Dukeson has it

871
00:51:05,800 --> 00:51:10,080
Speaker 5: on the side of that car. I just realized this

872
00:51:10,320 --> 00:51:15,400
Speaker 5: is crazy. Didn't even know what was going on. So anyhow,

873
00:51:16,600 --> 00:51:21,000
Speaker 5: go out there and they're obviously poor, and uh, it's poor.

874
00:51:21,800 --> 00:51:25,799
Speaker 5: And this guy tells me it's like, who's your favorite artist? Man?

875
00:51:27,600 --> 00:51:34,120
Speaker 5: I love Andre three thousand and I love Golf Brooks. Wow. Wow.

876
00:51:34,880 --> 00:51:39,719
Speaker 8: I was like, oh, ship, this is a real, real thing.

877
00:51:42,160 --> 00:51:46,000
Speaker 8: The time it was a real thing, and and then.

878
00:51:45,880 --> 00:51:49,480
Speaker 5: There was a then there was a Fader cover or

879
00:51:50,000 --> 00:51:54,000
Speaker 5: whatever magazine was not Complex. I forget what it was. No,

880
00:51:54,120 --> 00:51:58,440
Speaker 5: it wasn't beccon, No, it was ludicrous and Dale Earnhardt

881
00:51:59,560 --> 00:52:03,759
Speaker 5: on a cover and I remember thinking, I know what

882
00:52:03,960 --> 00:52:06,640
Speaker 5: this is, but nobody would believe me.

883
00:52:07,040 --> 00:52:10,920
Speaker 4: So I'd go speak to Complex. You found it, y,

884
00:52:11,040 --> 00:52:11,920
Speaker 4: it's a Complex cover.

885
00:52:13,280 --> 00:52:19,120
Speaker 5: Wow? Oh yeah, oh yeah. And I remember telling everybody

886
00:52:19,480 --> 00:52:23,080
Speaker 5: that's where the world is going, and nobody I wanted to.

887
00:52:23,160 --> 00:52:26,640
Speaker 5: I was telling it to advertising companies, anybody that can

888
00:52:26,719 --> 00:52:28,759
Speaker 5: find like this is crazy. And this guy just told

889
00:52:28,800 --> 00:52:32,040
Speaker 5: me like Dale Earnhardt Jr. And fucking go, I mean

890
00:52:32,239 --> 00:52:35,120
Speaker 5: goth books in one hundred three thousand. Then when we

891
00:52:35,160 --> 00:52:40,160
Speaker 5: shoot the video, if you remember the video, Timberland and

892
00:52:40,320 --> 00:52:47,399
Speaker 5: Missy are racing and tracking trailers and there and they

893
00:52:47,520 --> 00:52:52,239
Speaker 5: do a fight, a mud fight in a But this

894
00:52:52,400 --> 00:52:55,840
Speaker 5: is not even them making this up. This is like

895
00:52:56,640 --> 00:52:59,600
Speaker 5: if like we get money, and like black guys will

896
00:52:59,600 --> 00:53:01,560
Speaker 5: getting money at the time, it's like, by the car,

897
00:53:01,640 --> 00:53:03,120
Speaker 5: you want to shoot the video, make it look like

898
00:53:04,680 --> 00:53:07,640
Speaker 5: more of what you already are, more of what they

899
00:53:07,719 --> 00:53:13,480
Speaker 5: were of. What he already was was fucking mud wrestling fun.

900
00:53:13,760 --> 00:53:17,120
Speaker 5: The guy who he fought in It was like starting

901
00:53:17,160 --> 00:53:21,320
Speaker 5: offensive lineman for the Denver Broncos he was into it. Wow.

902
00:53:21,480 --> 00:53:23,399
Speaker 4: But that's why we with Bubba Sparks because he seemed

903
00:53:23,440 --> 00:53:23,759
Speaker 4: like he was.

904
00:53:23,760 --> 00:53:27,080
Speaker 5: Being he was being his authentic self and that was

905
00:53:27,160 --> 00:53:27,839
Speaker 5: some new ship.

906
00:53:27,960 --> 00:53:28,040
Speaker 4: Bro.

907
00:53:28,560 --> 00:53:31,400
Speaker 5: Like when I seen that, Bubba Sparks taught me so

908
00:53:31,640 --> 00:53:34,480
Speaker 5: much about where the world was.

909
00:53:34,520 --> 00:53:38,200
Speaker 7: Going time I listened to him, that that record to him,

910
00:53:39,680 --> 00:53:41,319
Speaker 7: that regulars he was way ahead of his time.

911
00:53:41,360 --> 00:53:43,480
Speaker 4: Where is what Didjensen say? Where do you say?

912
00:53:43,480 --> 00:53:43,880
Speaker 5: Where he is?

913
00:53:44,640 --> 00:53:48,480
Speaker 1: I don't know where Bubba is right now, but yeah,

914
00:53:48,560 --> 00:53:52,160
Speaker 1: he definitely had he fell to depression.

915
00:53:52,360 --> 00:53:54,640
Speaker 7: Like when the second album was and that was the

916
00:53:54,719 --> 00:53:56,799
Speaker 7: one that was the third album, It's called the Charm.

917
00:53:56,880 --> 00:53:58,719
Speaker 7: That was the miss New Booty record. Deliverance was the

918
00:53:58,800 --> 00:53:59,720
Speaker 7: second one where.

919
00:53:59,560 --> 00:54:04,040
Speaker 4: Like which to me, which is funny because most was

920
00:54:04,080 --> 00:54:07,160
Speaker 4: also on Interscope, Like it was a period were right,

921
00:54:07,200 --> 00:54:07,400
Speaker 4: it was.

922
00:54:11,239 --> 00:54:13,800
Speaker 5: Signed. It was funny for all mc A. Raucus was

923
00:54:13,880 --> 00:54:18,000
Speaker 5: on us. They were signing Raucous. It's funny Raucous. The

924
00:54:18,120 --> 00:54:25,360
Speaker 5: lead investor in Raucus it was James Murdoch. Yeah, son, yeah, yikes,

925
00:54:25,920 --> 00:54:28,919
Speaker 5: Yeah you know that? How I forgot that? Yeah? Maybe

926
00:54:28,960 --> 00:54:30,600
Speaker 5: you wanted to forget that right.

927
00:54:32,680 --> 00:54:36,040
Speaker 1: Story, but you know what, wait before because you mentioned

928
00:54:36,120 --> 00:54:42,480
Speaker 1: something critical, Uh, the the Firm album, yeah, which should

929
00:54:42,520 --> 00:54:45,759
Speaker 1: have on paper, on paper it was, but it should

930
00:54:45,800 --> 00:54:48,880
Speaker 1: have been easy as a field goal kicked on the

931
00:54:48,920 --> 00:54:49,839
Speaker 1: twenty yard line.

932
00:54:51,960 --> 00:54:56,920
Speaker 5: Why why didn't it work? Why was the ball dropped

933
00:54:56,920 --> 00:54:59,640
Speaker 5: on that? Or was the ball dropped on Yeah it

934
00:54:59,760 --> 00:55:14,400
Speaker 5: will Yeah, I'm here. So what happened was you just

935
00:55:14,440 --> 00:55:18,520
Speaker 5: said it earlier, like when you when people when they expectations,

936
00:55:18,520 --> 00:55:22,239
Speaker 5: they don't expect much from you, and then you when

937
00:55:22,239 --> 00:55:26,480
Speaker 5: you're underestimate something. And what we were trying to do

938
00:55:27,320 --> 00:55:30,640
Speaker 5: it was doctor dre producing half track masters doing half.

939
00:55:32,280 --> 00:55:32,759
Speaker 4: It was.

940
00:55:34,360 --> 00:55:38,200
Speaker 5: Who was in the firm? Was it Cormega or Nature

941
00:55:38,480 --> 00:55:49,240
Speaker 5: and this and that and egos egos with the artists

942
00:55:51,040 --> 00:55:56,920
Speaker 5: M and just like I wish I could take that

943
00:55:57,000 --> 00:56:01,520
Speaker 5: one back because outside of phone on tap, that was

944
00:56:01,600 --> 00:56:05,120
Speaker 5: it and we could have we could have we could

945
00:56:05,120 --> 00:56:07,759
Speaker 5: have over delivered it. I mean, it's obviously some good

946
00:56:07,800 --> 00:56:12,000
Speaker 5: rhymes on it, but it's not that's all it was

947
00:56:12,239 --> 00:56:15,320
Speaker 5: was like good rhymes. And I'm proud of it because

948
00:56:16,040 --> 00:56:20,759
Speaker 5: for me to get nas on Sony and as on

949
00:56:20,880 --> 00:56:25,360
Speaker 5: E M I and Foxy on Deaf Jam to record

950
00:56:25,400 --> 00:56:28,839
Speaker 5: an album for Inniscope. Wait, how did you pull that off?

951
00:56:30,480 --> 00:56:32,360
Speaker 5: Was having that? That's why they called me the commissioner,

952
00:56:32,400 --> 00:56:35,799
Speaker 5: bro I'm not even joking around. I feel you. That's

953
00:56:35,960 --> 00:56:38,239
Speaker 5: that's what I do. I feel you could tell me

954
00:56:38,280 --> 00:56:40,160
Speaker 5: the Brooklyn Bridge right now. That's what I do.

955
00:56:40,640 --> 00:56:45,720
Speaker 4: Did the moniker come from that? Move though? The commissioner monitors.

956
00:56:45,480 --> 00:56:50,239
Speaker 5: Call me the commissioners on the street dreams read? Because

957
00:56:50,280 --> 00:56:51,680
Speaker 5: I went to the r Kelly that was a whole

958
00:56:51,719 --> 00:56:54,120
Speaker 5: other thing. I got the r Kelly thing done, like

959
00:56:54,560 --> 00:56:56,200
Speaker 5: and my whole thing was, we're gonna get the r

960
00:56:56,280 --> 00:56:59,960
Speaker 5: Kelly thing done before Biggie puts out his R Kelly right,

961
00:57:00,160 --> 00:57:02,160
Speaker 5: fuck you tonight. Yeah, I want to get this one

962
00:57:02,200 --> 00:57:04,440
Speaker 5: out first. So I went in and got the remix done.

963
00:57:04,520 --> 00:57:07,120
Speaker 5: We went like I was just always on it like

964
00:57:07,200 --> 00:57:10,560
Speaker 5: that because at that time, back then, everybody was like,

965
00:57:10,960 --> 00:57:13,520
Speaker 5: who can get the R and B singer first? Like

966
00:57:14,000 --> 00:57:15,880
Speaker 5: you didn't want to be second, right, So we had

967
00:57:15,960 --> 00:57:19,000
Speaker 5: Lauren Hill first. You know what, Biggie was gonna get

968
00:57:19,080 --> 00:57:21,640
Speaker 5: r Kelly first. It was like, nah, forget that, but

969
00:57:21,760 --> 00:57:24,560
Speaker 5: we can't wait for our next album because Biggie's album

970
00:57:24,560 --> 00:57:27,080
Speaker 5: will be Oh we're gonna do it a remix and

971
00:57:27,200 --> 00:57:30,520
Speaker 5: it was like, oh shit, okay, yes it was that

972
00:57:30,720 --> 00:57:34,760
Speaker 5: type of energy. Hoyhow how or good? That's how I

973
00:57:34,800 --> 00:57:37,320
Speaker 5: got to So it was that and plus all of

974
00:57:37,440 --> 00:57:39,880
Speaker 5: the things I was doing where the Monica came from,

975
00:57:40,000 --> 00:57:44,000
Speaker 5: and then obviously doing the Firm ab and all that

976
00:57:44,040 --> 00:57:45,680
Speaker 5: stuff was on.

977
00:57:45,800 --> 00:57:50,840
Speaker 1: An average Yeah, your daily life, how many fires do

978
00:57:50,960 --> 00:57:55,760
Speaker 1: you have to put out before three pm? Like to

979
00:57:55,880 --> 00:58:00,160
Speaker 1: you as a good day where it's just like I

980
00:58:00,200 --> 00:58:02,560
Speaker 1: don't got to worry about and I know your life

981
00:58:02,640 --> 00:58:04,680
Speaker 1: is different now back then. I'm talking about back then

982
00:58:04,920 --> 00:58:08,040
Speaker 1: and when you were knee deeper than music, like the

983
00:58:08,120 --> 00:58:10,600
Speaker 1: idea of like oh shit, Big and Kells about to

984
00:58:10,600 --> 00:58:11,840
Speaker 1: do some of it together, we got to do it

985
00:58:11,880 --> 00:58:12,640
Speaker 1: first before they do it.

986
00:58:12,920 --> 00:58:18,520
Speaker 5: It was always well, I was looking for fires and

987
00:58:18,840 --> 00:58:21,800
Speaker 5: probably creating some fires too. We want all to smoke, right.

988
00:58:22,160 --> 00:58:26,560
Speaker 5: So it wasn't My job was to make Nas the

989
00:58:26,640 --> 00:58:30,720
Speaker 5: biggest rap star in the world. So I didn't give

990
00:58:30,720 --> 00:58:36,800
Speaker 5: a fuck about like Biggie or jay Z or Tupac

991
00:58:37,040 --> 00:58:40,720
Speaker 5: or this like. I was just going very single minded

992
00:58:40,800 --> 00:58:46,280
Speaker 5: focused on that thing. And that's what it was. And

993
00:58:46,400 --> 00:58:48,600
Speaker 5: the track Mass is I was like, we have to

994
00:58:48,640 --> 00:58:52,120
Speaker 5: have a number one record like once a month, like

995
00:58:52,200 --> 00:58:54,840
Speaker 5: because that's what we need to do. And like fuck

996
00:58:55,240 --> 00:58:59,840
Speaker 5: the Hitman and all those guys. We're making We're making joints.

997
00:59:00,640 --> 00:59:03,840
Speaker 5: And it wasn't just toning poke, it was just it

998
00:59:03,960 --> 00:59:11,480
Speaker 5: was ton It was like a live musicians Spanah Door, Yeah,

999
00:59:11,720 --> 00:59:19,320
Speaker 5: who was playing like on Fiesta Spanah Door from Yeah, wait,

1000
00:59:19,480 --> 00:59:21,320
Speaker 5: how do you know it? How did you know that?

1001
00:59:21,480 --> 00:59:24,040
Speaker 5: I read it in something. I'm not the nerd he

1002
00:59:24,240 --> 00:59:28,680
Speaker 5: is for real, Yes, Spaniah Door. So Spaniah was crazy,

1003
00:59:28,800 --> 00:59:31,760
Speaker 5: you know. Spaniah Dog was playing Lisa Lisa Coaches yep,

1004
00:59:31,920 --> 00:59:34,120
Speaker 5: and he was on like that's when and you could

1005
00:59:34,160 --> 00:59:39,520
Speaker 5: listen to uh the City High remix here that's Spaniah Door.

1006
00:59:40,320 --> 00:59:40,960
Speaker 5: I thought that was.

1007
00:59:43,280 --> 00:59:45,240
Speaker 4: That's funny, that's funny.

1008
00:59:45,720 --> 00:59:48,560
Speaker 1: Ship. I was about to say, they're the ones that

1009
00:59:48,720 --> 00:59:54,120
Speaker 1: brought yeah, yeah, they brought yeah tracks for the tricky

1010
00:59:54,280 --> 00:59:55,200
Speaker 1: Chicken Grease scenario.

1011
00:59:55,840 --> 00:59:56,240
Speaker 5: Spanish.

1012
00:59:57,120 --> 01:00:02,240
Speaker 1: I feel like I'm a official track master. Yeah, that's

1013
01:00:02,280 --> 01:00:03,640
Speaker 1: better playing yesterday.

1014
01:00:11,080 --> 01:00:12,240
Speaker 5: When did you.

1015
01:00:13,880 --> 01:00:17,800
Speaker 1: Make the decision or when did you finally realize that

1016
01:00:18,160 --> 01:00:25,920
Speaker 1: the music executive platform was uh not as sturdy as

1017
01:00:26,040 --> 01:00:29,040
Speaker 1: a platform as it should be and that you should

1018
01:00:30,200 --> 01:00:32,960
Speaker 1: sort of finagle your way into the business room.

1019
01:00:33,360 --> 01:00:37,400
Speaker 5: In the boardroom, when did you have enough of music?

1020
01:00:37,520 --> 01:00:41,920
Speaker 5: Like well, no, I say this a lot, but I was.

1021
01:00:42,080 --> 01:00:46,600
Speaker 5: I did this soundtrack for Men in Black and Will

1022
01:00:46,680 --> 01:00:49,520
Speaker 5: Smith just the backstory on the nerd ship had gotten

1023
01:00:49,640 --> 01:00:55,960
Speaker 5: dropped from John Jive, right. And I had known Will

1024
01:00:56,040 --> 01:00:58,360
Speaker 5: Smith from the kid in play days because they were

1025
01:00:59,000 --> 01:01:02,080
Speaker 5: the light skin rappids, you know so and they were

1026
01:01:02,120 --> 01:01:07,240
Speaker 5: always doing uh they were they were to safe rappers

1027
01:01:07,280 --> 01:01:10,080
Speaker 5: and they would mostly do things together or they'd be

1028
01:01:10,720 --> 01:01:14,919
Speaker 5: either one like house party. Could have gone to Will

1029
01:01:15,000 --> 01:01:17,720
Speaker 5: Spells like it's all that kind of stuff. Right, So

1030
01:01:17,800 --> 01:01:22,160
Speaker 5: I had known Will and James Lassiter and Charlie Mack

1031
01:01:22,560 --> 01:01:27,120
Speaker 5: and I had gone to so they brought I was

1032
01:01:27,160 --> 01:01:30,400
Speaker 5: at Sony at the time, Columbia Boom, we get the soundtrack.

1033
01:01:30,840 --> 01:01:33,720
Speaker 5: The ship does what it's supposed to do. Will walked

1034
01:01:33,760 --> 01:01:38,760
Speaker 5: in with that sample. It wasn't like that. It was

1035
01:01:38,880 --> 01:01:41,160
Speaker 5: like they had they had a thing going. It's kidding.

1036
01:01:41,720 --> 01:01:45,680
Speaker 5: I think Omar. I think Omar was involved. Uh No, No,

1037
01:01:46,200 --> 01:01:50,800
Speaker 5: willis Omar, his former dancer that later became an Overbrook. Yeah,

1038
01:01:51,440 --> 01:01:55,880
Speaker 5: had Omar's coolest ship and like they had they had

1039
01:01:55,920 --> 01:01:58,440
Speaker 5: the skeleton of it, and of course that's right up

1040
01:01:58,480 --> 01:02:01,320
Speaker 5: track masters alley. So we did that and this is

1041
01:02:01,480 --> 01:02:03,560
Speaker 5: this is the Men in Black and yeah, so we

1042
01:02:03,680 --> 01:02:08,520
Speaker 5: signed the soundtrack Boom woke walks in with that joint

1043
01:02:09,880 --> 01:02:13,320
Speaker 5: track masters Boom we get s w V. Will Smith

1044
01:02:13,440 --> 01:02:17,160
Speaker 5: is so cold at the time that s w V

1045
01:02:17,960 --> 01:02:20,280
Speaker 5: don't even want to be in the video. They sang

1046
01:02:20,440 --> 01:02:24,160
Speaker 5: the song and didn't even want to be in the video.

1047
01:02:24,360 --> 01:02:26,920
Speaker 1: So that's s WV singing the hook on minute. Yeah,

1048
01:02:27,000 --> 01:02:31,320
Speaker 1: Coca iays wondering why are they not? I thought, you

1049
01:02:31,400 --> 01:02:34,640
Speaker 1: guys are like, no kidding me. We as if we

1050
01:02:34,720 --> 01:02:36,400
Speaker 1: wanted him in the video, they didn't want to.

1051
01:02:36,440 --> 01:02:36,640
Speaker 6: Do it.

1052
01:02:38,160 --> 01:02:45,160
Speaker 5: A blockbuster Moca. I just he just got dropped. They

1053
01:02:45,200 --> 01:02:46,720
Speaker 5: thought like, oh it was it was it was the

1054
01:02:46,760 --> 01:02:51,200
Speaker 5: Wu Tang Biggie Nas nobody. It wasn't that time. And

1055
01:02:51,360 --> 01:02:57,200
Speaker 5: Will Smith changed the music. Uh definitely Will Smith the

1056
01:02:57,240 --> 01:03:01,200
Speaker 5: whole ship and like boom ten million hours later, But

1057
01:03:01,240 --> 01:03:06,240
Speaker 5: the glasses were selling like crazy, and the company that

1058
01:03:06,400 --> 01:03:08,880
Speaker 5: did the product placement to get those ray bands on

1059
01:03:09,560 --> 01:03:12,120
Speaker 5: in the movie and on Will I'm like how they

1060
01:03:12,160 --> 01:03:15,000
Speaker 5: go making all this money and like we have nothing

1061
01:03:15,040 --> 01:03:18,040
Speaker 5: to do with but we're the ones driving in the sales.

1062
01:03:18,520 --> 01:03:24,200
Speaker 5: And literally I left Sony, I went to Interscope, and

1063
01:03:24,320 --> 01:03:27,320
Speaker 5: I decided it was a lot of dumb shit in

1064
01:03:27,360 --> 01:03:31,720
Speaker 5: the music business at that time. It was street shit,

1065
01:03:35,360 --> 01:03:37,640
Speaker 5: and the business didn't know the difference between good and great.

1066
01:03:38,880 --> 01:03:41,280
Speaker 5: And when an industry doesn't know the difference between good

1067
01:03:41,320 --> 01:03:46,280
Speaker 5: and great, that industry is in trouble. And I could

1068
01:03:46,320 --> 01:03:49,080
Speaker 5: show you many examples of that. When an industry can't

1069
01:03:49,160 --> 01:03:52,040
Speaker 5: tell the difference between good and great, when you don't know,

1070
01:03:55,000 --> 01:03:58,440
Speaker 5: you don't know why it's working or why it's not working,

1071
01:03:59,120 --> 01:04:02,160
Speaker 5: but it's just working for reasons that no one understands.

1072
01:04:02,800 --> 01:04:05,520
Speaker 5: That industry is in trouble. Because that is not a

1073
01:04:05,720 --> 01:04:10,400
Speaker 5: real metric for success. You're supposed to understand it. It

1074
01:04:10,560 --> 01:04:12,919
Speaker 5: was just like it's wrap it's selling. It's wrapped, it's selling,

1075
01:04:13,480 --> 01:04:15,360
Speaker 5: and no one really understood what and they would hire

1076
01:04:15,440 --> 01:04:18,880
Speaker 5: these guys, but dude, artists really know the science behind

1077
01:04:19,200 --> 01:04:21,480
Speaker 5: you're talking about the executives that were getting jobs, Oh

1078
01:04:21,680 --> 01:04:26,040
Speaker 5: there you go. There they were bums getting jobs and

1079
01:04:26,160 --> 01:04:28,920
Speaker 5: making seven hundred and fifty thousand dollars a year because

1080
01:04:28,960 --> 01:04:31,760
Speaker 5: they were because no one knew they were bums because

1081
01:04:31,840 --> 01:04:34,520
Speaker 5: it was like, Oh, it's rap, it's selling, give him

1082
01:04:34,560 --> 01:04:39,800
Speaker 5: high up. No, it wasn't even nepotism they were hiring.

1083
01:04:40,680 --> 01:04:44,960
Speaker 5: It would be executive at a company finding some guy

1084
01:04:45,040 --> 01:04:48,720
Speaker 5: who was standing next to a hot group, a manager,

1085
01:04:49,240 --> 01:04:52,880
Speaker 5: some guy who didn't know to run a record company

1086
01:04:53,000 --> 01:04:56,000
Speaker 5: or run a division, but he would get a job

1087
01:04:56,680 --> 01:04:59,680
Speaker 5: and get paid seven hundred and fifty million dollars. And

1088
01:04:59,760 --> 01:05:04,720
Speaker 5: the I literally wasn't talented at all. He was just

1089
01:05:05,360 --> 01:05:08,280
Speaker 5: a guy who was around something that was hot, and

1090
01:05:08,320 --> 01:05:10,160
Speaker 5: he'd get this job and then he'd be responsible for

1091
01:05:10,200 --> 01:05:12,680
Speaker 5: a bunch of shit. And I'm sitting there saying, that's

1092
01:05:12,800 --> 01:05:18,360
Speaker 5: my peer. Be fucking crazy, you know. It's that kind

1093
01:05:18,400 --> 01:05:20,000
Speaker 5: of thing. It's hard. I was speaking to jay Z

1094
01:05:20,520 --> 01:05:23,360
Speaker 5: about this recently, about how hard it must have been

1095
01:05:23,440 --> 01:05:28,000
Speaker 5: for him to go through a period of time writing

1096
01:05:28,040 --> 01:05:32,360
Speaker 5: those rhymes and doing all that work, and like Ludacris

1097
01:05:32,400 --> 01:05:34,480
Speaker 5: and Nelly and all these guys are selling three times

1098
01:05:34,600 --> 01:05:37,920
Speaker 5: more records than him and getting much more accolades in him,

1099
01:05:39,040 --> 01:05:42,400
Speaker 5: and yet you still got to keep doing that every

1100
01:05:42,520 --> 01:05:47,200
Speaker 5: single day. That's a hard thing to do. And as

1101
01:05:47,280 --> 01:05:51,880
Speaker 5: a true artist, that's your north star. The art. But

1102
01:05:52,280 --> 01:05:54,720
Speaker 5: if you're in the business and the business doesn't realize

1103
01:05:56,040 --> 01:05:58,840
Speaker 5: how to appreciate your art, I'm sure it's difficult.

1104
01:05:58,960 --> 01:06:01,200
Speaker 4: It's like the Root story, right, Yeah, very similar.

1105
01:06:01,200 --> 01:06:04,880
Speaker 5: That's that. That's why they liked that story. That's why question.

1106
01:06:05,240 --> 01:06:08,560
Speaker 5: That's why question Jane. All the real guys know who

1107
01:06:08,600 --> 01:06:11,760
Speaker 5: the real guys are because they went through that story,

1108
01:06:12,600 --> 01:06:15,720
Speaker 5: my favorite, and they went through that period of time.

1109
01:06:17,680 --> 01:06:19,160
Speaker 5: I forgot what we were just saying. What made me

1110
01:06:19,240 --> 01:06:22,680
Speaker 5: go to that? But it's so I was like, I'm

1111
01:06:22,720 --> 01:06:25,280
Speaker 5: not doing this anymore. In fact, if I know that

1112
01:06:25,360 --> 01:06:29,520
Speaker 5: the music business can actually drive sales of things around

1113
01:06:29,600 --> 01:06:34,800
Speaker 5: the music business like more efficiently, then I'll actually be

1114
01:06:35,080 --> 01:06:36,280
Speaker 5: down with the glasses.

1115
01:06:36,880 --> 01:06:39,760
Speaker 1: So you figuring out that ray band made a grip

1116
01:06:39,840 --> 01:06:43,040
Speaker 1: of money off of something that you created a platform for,

1117
01:06:44,400 --> 01:06:46,120
Speaker 1: you wanted to know how to get involved in that

1118
01:06:46,360 --> 01:06:46,560
Speaker 1: and that.

1119
01:06:46,720 --> 01:06:49,800
Speaker 5: And I actually went to that Advoca business school or like, no,

1120
01:06:50,440 --> 01:06:53,480
Speaker 5: so how did you? I knew that I met the company,

1121
01:06:54,000 --> 01:06:57,040
Speaker 5: the guy who did the who did the product placement,

1122
01:06:57,520 --> 01:06:59,320
Speaker 5: because I was that close to the to the movie,

1123
01:06:59,440 --> 01:07:02,480
Speaker 5: to the soundtra right, and then that's the only person

1124
01:07:02,480 --> 01:07:05,280
Speaker 5: I knew in advertising. I ended up leaving to go

1125
01:07:05,440 --> 01:07:08,280
Speaker 5: be a partner in that company, Like it was the

1126
01:07:08,360 --> 01:07:10,800
Speaker 5: only company I knew, and I became a partner in

1127
01:07:10,840 --> 01:07:15,200
Speaker 5: that company, and then I did it. It was the

1128
01:07:15,280 --> 01:07:22,919
Speaker 5: first thing I did, jay z reebox perfect, that was you. Yeah,

1129
01:07:23,680 --> 01:07:27,280
Speaker 5: all every sneak, all of this rap sneaker ship. I've

1130
01:07:27,360 --> 01:07:30,520
Speaker 5: seen that ship. I started that ship. Period.

1131
01:07:31,040 --> 01:07:33,000
Speaker 4: So what was the difference in the s dot deal

1132
01:07:33,120 --> 01:07:34,960
Speaker 4: versus what was going well ship? I guess you want

1133
01:07:34,960 --> 01:07:35,200
Speaker 4: to say it?

1134
01:07:35,240 --> 01:07:38,160
Speaker 5: What no deal? There was no deal? Did you get

1135
01:07:38,200 --> 01:07:48,560
Speaker 5: fifty his deal or did you yes? So for re

1136
01:07:50,040 --> 01:07:56,720
Speaker 5: uh yes? Ice creams? Okay, it had diamonds on I remember,

1137
01:07:56,720 --> 01:08:03,760
Speaker 5: I just forgot like represented ms Nikas brought China. Yeah,

1138
01:08:03,800 --> 01:08:08,200
Speaker 5: the ice creams. Then we did fifty G units and

1139
01:08:08,240 --> 01:08:10,760
Speaker 5: then we had s Carter's You remember that commercial with

1140
01:08:10,840 --> 01:08:13,640
Speaker 5: jay z Yeah I did. I was that was me.

1141
01:08:13,840 --> 01:08:15,360
Speaker 5: I was doing all that. That's why you're here to

1142
01:08:15,440 --> 01:08:18,280
Speaker 5: tell us that. Yeah, I was. So I was trying

1143
01:08:18,320 --> 01:08:21,360
Speaker 5: to figure out and that connects to why United Masses

1144
01:08:21,400 --> 01:08:25,320
Speaker 5: and why I'm back any music business. So it's just like, okay,

1145
01:08:27,080 --> 01:08:30,320
Speaker 5: the s Carters with my version of the Will Smith glasses,

1146
01:08:31,920 --> 01:08:34,120
Speaker 5: the G units was the Will Smith glasses. I just

1147
01:08:34,240 --> 01:08:37,400
Speaker 5: kept on trying to make glasses. Again. You were not

1148
01:08:37,560 --> 01:08:41,080
Speaker 5: involved in the Funk Flex lugs, were you? No? Those

1149
01:08:41,080 --> 01:08:45,080
Speaker 5: are all said that. No, Lukes, this love for me

1150
01:08:45,200 --> 01:08:48,439
Speaker 5: path because you know, I was gonna say the Funk

1151
01:08:48,640 --> 01:08:51,760
Speaker 5: the Funk Flex lugs actually sold. They did. They did.

1152
01:08:58,960 --> 01:09:01,600
Speaker 5: And then by the way, you got the bird the

1153
01:09:01,640 --> 01:09:04,040
Speaker 5: bird Man. The bird Man came right after that. The

1154
01:09:04,120 --> 01:09:06,800
Speaker 5: Birdman came right behind that. Then there was a couple

1155
01:09:06,840 --> 01:09:09,439
Speaker 5: of other stupid ship that just this was terrible. But

1156
01:09:09,640 --> 01:09:13,519
Speaker 5: like you know, it's a me too business, so where

1157
01:09:13,560 --> 01:09:21,320
Speaker 5: people copy what they've seen before the original to yeah. Yeah, so,

1158
01:09:21,960 --> 01:09:24,120
Speaker 5: but I was always I was thinking we launched it

1159
01:09:24,200 --> 01:09:27,760
Speaker 5: the card. I put the Rebox Star on South Street. Dude, I.

1160
01:09:29,360 --> 01:09:32,519
Speaker 1: Copped about eight. They were a comfortable, like I know,

1161
01:09:32,800 --> 01:09:35,439
Speaker 1: fashionable or whatever. Those are some price West.

1162
01:09:35,720 --> 01:09:41,120
Speaker 5: They were the original easy, Yes they were. They were

1163
01:09:41,160 --> 01:09:43,680
Speaker 5: a little narrow. If you got wide feet, they're a

1164
01:09:43,680 --> 01:09:47,800
Speaker 5: little narrow. But I mean we gotpied the Gucci shoe

1165
01:09:48,120 --> 01:09:53,840
Speaker 5: from back and I mean we should have been locked up. Yeah,

1166
01:09:53,920 --> 01:09:56,960
Speaker 5: but it's comfortable. I missed that sneaker I got, like

1167
01:09:57,800 --> 01:10:01,840
Speaker 5: I'm waiting for like the turnaround to half but Gucci

1168
01:10:01,920 --> 01:10:05,800
Speaker 5: put Gucci put them there, Gucci put their copy the

1169
01:10:05,960 --> 01:10:07,840
Speaker 5: starters out. I know, it's just like it's like a

1170
01:10:07,960 --> 01:10:09,559
Speaker 5: meta meta.

1171
01:10:10,280 --> 01:10:12,960
Speaker 4: So fast forward to your your relationship with Gucci then, right,

1172
01:10:13,040 --> 01:10:16,360
Speaker 4: because you're the deal is done with Dan right right?

1173
01:10:16,880 --> 01:10:19,920
Speaker 4: So how did that relationship grow? Did it start at

1174
01:10:19,960 --> 01:10:20,519
Speaker 4: that moment with.

1175
01:10:23,479 --> 01:10:23,719
Speaker 5: Steve?

1176
01:10:26,360 --> 01:10:27,360
Speaker 8: We just got to see.

1177
01:10:29,400 --> 01:10:31,800
Speaker 1: Just literally, I know, I feel so disgusted when you

1178
01:10:31,920 --> 01:10:37,960
Speaker 1: ask questions because I needed this platform to find out

1179
01:10:38,000 --> 01:10:42,400
Speaker 1: who's behind you and real business people, Real business people

1180
01:10:42,560 --> 01:10:45,479
Speaker 1: like people that that yell from the rafters and with

1181
01:10:45,640 --> 01:10:50,200
Speaker 1: their megaphones. Like the loudest person is always the lowest tote.

1182
01:10:50,400 --> 01:10:53,240
Speaker 1: It's the quiet people that make moves.

1183
01:10:53,840 --> 01:10:58,200
Speaker 4: And Steve ain't quiet though, but you've.

1184
01:10:57,680 --> 01:10:59,600
Speaker 7: Never been out there, but like you, I mean a

1185
01:10:59,640 --> 01:11:01,920
Speaker 7: lot of the stuff. I mean, I'm just found out

1186
01:11:01,920 --> 01:11:03,479
Speaker 7: you were the guy behind I mean, I was aware

1187
01:11:03,520 --> 01:11:05,880
Speaker 7: of all of it, but I'm listening. I know that

1188
01:11:06,000 --> 01:11:08,320
Speaker 7: you're everywhere, and you're and everywhere I see you.

1189
01:11:08,800 --> 01:11:11,400
Speaker 5: You know what it is. I don't know how to

1190
01:11:11,560 --> 01:11:20,280
Speaker 5: comfortably do my job and then stand there loudly and

1191
01:11:20,439 --> 01:11:24,360
Speaker 5: take credit for it. Like I get like, like this

1192
01:11:24,600 --> 01:11:27,160
Speaker 5: is the forum that have that conversation. But what else

1193
01:11:27,200 --> 01:11:29,559
Speaker 5: to do stand in front of Dapper Dan and say

1194
01:11:29,880 --> 01:11:33,000
Speaker 5: it's me, it's sucking Dapper Dan. Bro it's jay Z,

1195
01:11:33,720 --> 01:11:34,320
Speaker 5: It's for row.

1196
01:11:34,479 --> 01:11:36,040
Speaker 4: But Dapper Dan knows no anyway.

1197
01:11:36,720 --> 01:11:38,559
Speaker 1: Can you just give me let me a launch your

1198
01:11:38,600 --> 01:11:40,519
Speaker 1: list of deals that you broke her that I might

1199
01:11:40,600 --> 01:11:41,960
Speaker 1: have known the belt I.

1200
01:11:41,960 --> 01:11:47,280
Speaker 5: Know about, dude. Stop, that's what we got. We got

1201
01:11:47,360 --> 01:11:49,840
Speaker 5: thrown off. So my brother get hit. My brother gets

1202
01:11:49,880 --> 01:11:56,040
Speaker 5: hit by the car. You're not listening, Okay, I'm listening.

1203
01:11:56,280 --> 01:12:00,760
Speaker 5: And he was going where super And that's where I

1204
01:12:00,960 --> 01:12:04,640
Speaker 5: copied Made in America from because I and all I

1205
01:12:04,720 --> 01:12:07,519
Speaker 5: kept on remember hearing was it that's an Al Hayman

1206
01:12:07,600 --> 01:12:15,960
Speaker 5: production that deserves a siren good. And I was like, yo, Jay,

1207
01:12:16,160 --> 01:12:18,880
Speaker 5: remember the Budweiser made in America, the super Fest ship.

1208
01:12:19,560 --> 01:12:23,599
Speaker 5: He's just like us, he remembers the whole ship. I'm like, yo,

1209
01:12:24,080 --> 01:12:27,240
Speaker 5: I just want Budweiser. I'm gonna go pitch them. We're

1210
01:12:27,280 --> 01:12:31,720
Speaker 5: gonna do that today. And made in America was a

1211
01:12:33,080 --> 01:12:34,560
Speaker 5: that's a whole nother time. He even got to the

1212
01:12:34,600 --> 01:12:36,840
Speaker 5: made in America thing. But it was like they had

1213
01:12:37,560 --> 01:12:41,240
Speaker 5: they owned the trademark made in America bud Wise. Oh

1214
01:12:44,680 --> 01:12:48,040
Speaker 5: so it was just like, oh, this is perfect made

1215
01:12:48,080 --> 01:12:52,759
Speaker 5: in America. Boom, that's a superfest. We're gonna do it, remember,

1216
01:12:52,880 --> 01:12:54,360
Speaker 5: and then we're gonna put all these acts on the

1217
01:12:54,400 --> 01:12:56,559
Speaker 5: same way Al Hayman did when we grew up.

1218
01:12:57,840 --> 01:13:02,200
Speaker 4: It never even hit me right now, America, did you

1219
01:13:02,240 --> 01:13:04,320
Speaker 4: shed a little gangster tear? Because you It was like

1220
01:13:04,439 --> 01:13:06,479
Speaker 4: it was awful circle between the wat.

1221
01:13:08,160 --> 01:13:14,000
Speaker 5: You know what it is. I haven't taken the time,

1222
01:13:14,680 --> 01:13:16,479
Speaker 5: and I don't take enough time, and the people who

1223
01:13:17,160 --> 01:13:19,160
Speaker 5: are close to me and and and love and care

1224
01:13:19,200 --> 01:13:22,680
Speaker 5: about me want me to reflect more on that kind

1225
01:13:22,680 --> 01:13:25,559
Speaker 5: of stuff. I want to do it. Yeah, I don't sell.

1226
01:13:27,479 --> 01:13:29,720
Speaker 5: I was there, I looked at it. I was like,

1227
01:13:31,800 --> 01:13:36,120
Speaker 5: this is the biggest ship. This is important. Got Ron

1228
01:13:36,200 --> 01:13:38,080
Speaker 5: Howard to do the documentary.

1229
01:13:38,160 --> 01:13:39,680
Speaker 4: Yes, I remember he was around that year.

1230
01:13:40,000 --> 01:13:43,160
Speaker 5: You know, jay All the stuff that Jaye and I

1231
01:13:43,240 --> 01:13:51,760
Speaker 5: have done together specifically has been easy to do because, like,

1232
01:13:52,160 --> 01:13:53,720
Speaker 5: once we say we're gonna do it, there's a very

1233
01:13:53,800 --> 01:13:58,240
Speaker 5: shared vision and it gets executed really well. He has

1234
01:13:58,280 --> 01:14:01,000
Speaker 5: a great team around him. I've great team around me.

1235
01:14:01,760 --> 01:14:07,320
Speaker 5: It gets executed well. But from day one, we had

1236
01:14:07,360 --> 01:14:11,599
Speaker 5: the we we we we wanted to be two steps ahead,

1237
01:14:12,240 --> 01:14:16,840
Speaker 5: and we were in front of everybody, including jay Z Blue,

1238
01:14:16,920 --> 01:14:19,479
Speaker 5: which was like if hot that would That was the

1239
01:14:20,280 --> 01:14:23,760
Speaker 5: most brilliant thing that I've ever had thought. What was

1240
01:14:23,840 --> 01:14:28,160
Speaker 5: jay Z Blue? Jay Z Blue was like we wanted

1241
01:14:28,200 --> 01:14:33,760
Speaker 5: to authenticate things, but not have him in it all

1242
01:14:33,800 --> 01:14:36,519
Speaker 5: the time. Like, so what you do to get somebody

1243
01:14:36,560 --> 01:14:39,680
Speaker 5: to go, oh, that's cool is you stand next to

1244
01:14:39,800 --> 01:14:44,280
Speaker 5: it and through some proximity you say it's cool, right,

1245
01:14:44,640 --> 01:14:47,760
Speaker 5: and then because jay Z said so whatever whatever, But

1246
01:14:47,960 --> 01:14:49,960
Speaker 5: how could you do it? Like the Good Housekeeping seal?

1247
01:14:50,160 --> 01:14:51,920
Speaker 5: You know, the Good Housekeeping seal. He used to do

1248
01:14:52,000 --> 01:14:54,120
Speaker 5: that in the fifties so that moms knew to buy

1249
01:14:54,520 --> 01:14:57,640
Speaker 5: stuff for their kids that was child proof. If you

1250
01:14:57,680 --> 01:14:59,960
Speaker 5: were to copy that idea, how do you make something

1251
01:15:00,120 --> 01:15:03,720
Speaker 5: so that everybody knows it has so if we if

1252
01:15:03,720 --> 01:15:07,559
Speaker 5: we made a color, and if it only if things

1253
01:15:07,640 --> 01:15:12,680
Speaker 5: that came in that color. So I'm like, okay, I

1254
01:15:12,800 --> 01:15:15,639
Speaker 5: gave this color. I gave the idea to this guy

1255
01:15:16,160 --> 01:15:20,320
Speaker 5: who used to take like Motorola two way pages and

1256
01:15:20,360 --> 01:15:25,320
Speaker 5: shit like that and like could make special versions of

1257
01:15:25,400 --> 01:15:28,200
Speaker 5: them by painting them or whatever. But he was really

1258
01:15:28,479 --> 01:15:31,360
Speaker 5: like a mixologist with paint and I said, make a

1259
01:15:31,560 --> 01:15:35,720
Speaker 5: unique blue, paralyze it. And I kept on showing jay

1260
01:15:35,800 --> 01:15:38,760
Speaker 5: Z different versions of this that was coming back, and

1261
01:15:38,880 --> 01:15:42,519
Speaker 5: we finally found the color. Then I went and found

1262
01:15:42,560 --> 01:15:45,600
Speaker 5: the Pantone family who makes all the paint chips, the

1263
01:15:45,720 --> 01:15:50,679
Speaker 5: Pantone charts. They're like the Encyclopedia of color, and got

1264
01:15:50,760 --> 01:15:53,320
Speaker 5: it so that they were going to put it and

1265
01:15:53,479 --> 01:15:56,760
Speaker 5: run it as a as a color option. So now

1266
01:15:56,800 --> 01:15:58,760
Speaker 5: we're basically inside the encyclopedia.

1267
01:15:58,840 --> 01:15:59,920
Speaker 8: So you can own hues?

1268
01:16:00,520 --> 01:16:04,000
Speaker 4: Yes, what the fuck the stout?

1269
01:16:04,200 --> 01:16:06,240
Speaker 1: I did not know you can own a huge? Nobody

1270
01:16:06,320 --> 01:16:09,160
Speaker 1: knew this. I'm googling right now. This is an actual hue.

1271
01:16:09,280 --> 01:16:10,800
Speaker 4: Yeah, I'm looking at jay Z blue.

1272
01:16:10,960 --> 01:16:13,960
Speaker 5: See this explains, all right, the favorite huge jay Z blue.

1273
01:16:14,280 --> 01:16:17,680
Speaker 5: But so now, all right, then we went and I

1274
01:16:17,920 --> 01:16:20,000
Speaker 5: sold that two GM.

1275
01:16:21,240 --> 01:16:22,160
Speaker 8: Yes he did.

1276
01:16:22,240 --> 01:16:23,840
Speaker 4: I'm sorry. I just saw the picture of the truck

1277
01:16:23,880 --> 01:16:24,519
Speaker 4: in jay Z blue.

1278
01:16:25,800 --> 01:16:30,720
Speaker 5: The fucking around man or not? This is all right?

1279
01:16:31,040 --> 01:16:35,479
Speaker 5: Time out this money. This this explains all right now

1280
01:16:35,560 --> 01:16:39,960
Speaker 5: that you explain that, all right, real quick? I did it.

1281
01:16:40,040 --> 01:16:45,120
Speaker 1: I did a coke commercial like two thousand and the

1282
01:16:45,160 --> 01:16:46,880
Speaker 1: one where he was in the booth with the with

1283
01:16:47,040 --> 01:16:51,960
Speaker 1: the window that was or even before this, and I

1284
01:16:52,120 --> 01:16:55,879
Speaker 1: met a woman on set and her job was strictly

1285
01:16:56,680 --> 01:16:59,320
Speaker 1: to see what color the coke.

1286
01:16:59,320 --> 01:16:59,920
Speaker 5: Was in the light.

1287
01:17:00,720 --> 01:17:02,800
Speaker 1: And I was like, that's a weird job. He's like, no,

1288
01:17:03,000 --> 01:17:07,040
Speaker 1: you don't get it. See we own brown number nineteen

1289
01:17:07,520 --> 01:17:11,360
Speaker 1: to brown forty seven, but Pepsi owns Wow, brown forty

1290
01:17:11,560 --> 01:17:14,280
Speaker 1: seven to brown Da da da da day. And if

1291
01:17:14,320 --> 01:17:18,240
Speaker 1: someone's at home watching and guarantee they will, they'll they'll

1292
01:17:18,280 --> 01:17:22,240
Speaker 1: compare hughes then they consue us for And I was like, well,

1293
01:17:22,240 --> 01:17:23,960
Speaker 1: it's not like I buy the can of coke and

1294
01:17:24,000 --> 01:17:26,760
Speaker 1: then look inside and see like this is Pepsi's color.

1295
01:17:27,040 --> 01:17:30,400
Speaker 1: So literally, I thought it was the silliest shit I

1296
01:17:30,439 --> 01:17:34,679
Speaker 1: ever heard of people fighting over hue colors and didn't

1297
01:17:34,720 --> 01:17:37,679
Speaker 1: realize that this is a multi million dollar business.

1298
01:17:37,880 --> 01:17:38,839
Speaker 5: That's fucking crazy.

1299
01:17:39,880 --> 01:17:45,960
Speaker 9: How I have a question, Yes, for the people listening

1300
01:17:46,080 --> 01:17:50,720
Speaker 9: on the show, you keep mentioning throughout the show that

1301
01:17:50,880 --> 01:17:52,960
Speaker 9: you did a deal with this person, you got the

1302
01:17:53,040 --> 01:17:56,040
Speaker 9: deal done with that person. Deals, deals, deals, deals, deal,

1303
01:17:56,960 --> 01:17:59,920
Speaker 9: but then you don't mention all the work that goes

1304
01:18:00,080 --> 01:18:04,720
Speaker 9: into negotiating those deals. So just to me, that's the

1305
01:18:04,920 --> 01:18:06,599
Speaker 9: that seems like the tricky part I mean I could

1306
01:18:06,640 --> 01:18:10,880
Speaker 9: cut deals all day longwork you know for you know,

1307
01:18:11,000 --> 01:18:13,840
Speaker 9: because I mean we all want to cut more deals,

1308
01:18:13,920 --> 01:18:16,920
Speaker 9: don't we? So how is like, you know, do you

1309
01:18:17,080 --> 01:18:20,280
Speaker 9: just come up with the concept cut the deal, uh,

1310
01:18:20,479 --> 01:18:23,040
Speaker 9: you know, in in with a handshake, and then leave

1311
01:18:23,160 --> 01:18:25,680
Speaker 9: all the other things to to lawyers and things like that.

1312
01:18:25,840 --> 01:18:29,400
Speaker 5: To actually get get a deal done, usually you gotta

1313
01:18:29,479 --> 01:18:36,080
Speaker 5: know sort of what what your intentions are. What do

1314
01:18:36,160 --> 01:18:37,080
Speaker 5: you want out the deal?

1315
01:18:37,880 --> 01:18:37,920
Speaker 8: What?

1316
01:18:38,400 --> 01:18:42,200
Speaker 5: What not money? What do you want out the deal? What?

1317
01:18:42,800 --> 01:18:45,880
Speaker 5: Like if this deal start backwards, if this deal is successful,

1318
01:18:46,280 --> 01:18:48,519
Speaker 5: this is what it looks like to me, right, And

1319
01:18:48,640 --> 01:18:50,720
Speaker 5: if you if you start thinking about it that way,

1320
01:18:51,800 --> 01:18:55,880
Speaker 5: then you'll know sort of the general architecture of what

1321
01:18:55,960 --> 01:18:58,240
Speaker 5: you want the deal to get to look like, and

1322
01:18:58,320 --> 01:19:01,320
Speaker 5: then you give that to the lawyer. Right, That's the

1323
01:19:01,360 --> 01:19:03,799
Speaker 5: way I do it. I would basically out the bullet

1324
01:19:03,840 --> 01:19:06,760
Speaker 5: points of what I know needs to be done, and

1325
01:19:06,880 --> 01:19:10,439
Speaker 5: then let the lawyers deal with it. But then manage it.

1326
01:19:10,760 --> 01:19:14,479
Speaker 5: But make sure these things are non negotiable, like whether

1327
01:19:14,520 --> 01:19:17,560
Speaker 5: it's equity or the amount of money or whatever it is.

1328
01:19:18,080 --> 01:19:21,160
Speaker 5: You sort of lay out the non negotiable things because

1329
01:19:21,200 --> 01:19:23,960
Speaker 5: those are the only reasons why you're doing it? Okay,

1330
01:19:24,200 --> 01:19:26,160
Speaker 5: thank you? It does. Yes.

1331
01:19:26,400 --> 01:19:28,360
Speaker 4: Can I ask you, since we mentioned made in America,

1332
01:19:28,520 --> 01:19:32,000
Speaker 4: we gotta I gotta ask you the moment that Mary

1333
01:19:32,160 --> 01:19:35,400
Speaker 4: Kenny made that announcement. Of course, by now everything has

1334
01:19:35,439 --> 01:19:37,880
Speaker 4: been cleared Made in America will stay in Philadelphia. But

1335
01:19:38,000 --> 01:19:41,120
Speaker 4: the moment that that dropped, what was the process of

1336
01:19:41,640 --> 01:19:46,160
Speaker 4: from your your thoughts to jay Z's response in the paper, like,

1337
01:19:47,360 --> 01:19:48,920
Speaker 4: what was the I don't even want to say emotional,

1338
01:19:48,920 --> 01:19:50,519
Speaker 4: because I know y'all are business man, so y'all don't

1339
01:19:50,560 --> 01:19:53,000
Speaker 4: get emotional. But how did the thought change?

1340
01:19:53,800 --> 01:19:57,719
Speaker 5: By the way, I do get emotional and that's probably

1341
01:19:58,120 --> 01:20:04,040
Speaker 5: what I shouldn't do. Yeah, I yeah, Well I don't

1342
01:20:04,080 --> 01:20:09,200
Speaker 5: know if it's wise. I don't it worked. It'll take

1343
01:20:09,280 --> 01:20:10,720
Speaker 5: me as far as it'll take me.

1344
01:20:11,040 --> 01:20:14,160
Speaker 6: Okay, So then did you get emotional when well, no,

1345
01:20:14,760 --> 01:20:19,320
Speaker 6: And in fact J and and and the team at

1346
01:20:19,400 --> 01:20:21,439
Speaker 6: Rock Nation they handle it.

1347
01:20:21,560 --> 01:20:24,120
Speaker 5: I had nothing to do with Yeah. I set the

1348
01:20:24,160 --> 01:20:28,000
Speaker 5: whole thing up and they run the show. The other

1349
01:20:28,080 --> 01:20:31,320
Speaker 5: mayor may Nutter, he was the one who did it

1350
01:20:32,040 --> 01:20:35,439
Speaker 5: originally and he was a big fan of bringing that

1351
01:20:35,880 --> 01:20:38,920
Speaker 5: show to Philly, and I figure a new mayor came

1352
01:20:39,000 --> 01:20:42,799
Speaker 5: in and between noise complaints and he didn't invent the idea.

1353
01:20:43,240 --> 01:20:45,479
Speaker 1: Yeah, that's the latter. I was going to say, we

1354
01:20:46,080 --> 01:20:48,720
Speaker 1: we have that same problem with him. We do two

1355
01:20:48,800 --> 01:20:52,519
Speaker 1: festivals in Philly, and his first thing to his staff

1356
01:20:52,640 --> 01:20:56,040
Speaker 1: was like, well, you know that's Nutter's area era, Like

1357
01:20:56,120 --> 01:20:57,800
Speaker 1: I want to start my own era, so.

1358
01:20:58,360 --> 01:20:59,720
Speaker 4: Well, you need to get rid of the bicycles and

1359
01:20:59,760 --> 01:21:00,400
Speaker 4: everything else.

1360
01:21:00,439 --> 01:21:01,200
Speaker 5: Good and up.

1361
01:21:01,760 --> 01:21:04,000
Speaker 1: He's just he's petty, like it's almost like Trump, like

1362
01:21:04,080 --> 01:21:06,920
Speaker 1: he wants to race the entire plan to build his

1363
01:21:07,120 --> 01:21:10,920
Speaker 1: own thing instead of just moving forward what was already

1364
01:21:11,040 --> 01:21:13,880
Speaker 1: established and working and lucrative.

1365
01:21:15,479 --> 01:21:17,280
Speaker 5: Yeah. So well, I'm glad you guys.

1366
01:21:17,200 --> 01:21:20,720
Speaker 7: Selled that ship, because how did you deal at the

1367
01:21:20,800 --> 01:21:23,120
Speaker 7: time When I think the first time I've ever met you,

1368
01:21:23,320 --> 01:21:26,519
Speaker 7: it was like super quick. It was in Baseline and

1369
01:21:26,680 --> 01:21:29,000
Speaker 7: this was I mean, this was like back in oh five,

1370
01:21:29,080 --> 01:21:31,639
Speaker 7: I want to say, when Little Brother we were mixing

1371
01:21:31,680 --> 01:21:34,439
Speaker 7: the Mental Show with Guru and uh no, no, no.

1372
01:21:34,520 --> 01:21:35,880
Speaker 5: I'm sorry, I'm sorry. It was before that.

1373
01:21:36,360 --> 01:21:39,400
Speaker 7: This was when Ninth had got threat on h on

1374
01:21:39,800 --> 01:21:43,080
Speaker 7: Black album and uh we Ninth it came he brought

1375
01:21:43,160 --> 01:21:44,680
Speaker 7: us the Baseline. He was like, yo, y'all gonna meet

1376
01:21:44,720 --> 01:21:46,640
Speaker 7: Jay whatever, and like we set up, but you were

1377
01:21:46,680 --> 01:21:49,160
Speaker 7: in there and I was like, oh shit, Steve's in here.

1378
01:21:49,200 --> 01:21:51,280
Speaker 5: So we tapped each other real quick. That's about the fault.

1379
01:21:51,680 --> 01:21:55,200
Speaker 7: But how how were you how did you position yourself

1380
01:21:55,240 --> 01:21:56,680
Speaker 7: and what were your thoughts at the time when Jay

1381
01:21:56,680 --> 01:21:59,880
Speaker 7: and Knives were going through the ship cause you were friends,

1382
01:22:00,040 --> 01:22:01,080
Speaker 7: they have relationships with both.

1383
01:22:01,120 --> 01:22:03,519
Speaker 5: Shit. I never thought they ask that question, how did you?

1384
01:22:03,640 --> 01:22:05,120
Speaker 5: How did you do that? How did you prollay that?

1385
01:22:08,400 --> 01:22:14,120
Speaker 5: I knew that there was the underlying way I dealt

1386
01:22:14,120 --> 01:22:16,720
Speaker 5: with it that I always kept there was that I

1387
01:22:17,000 --> 01:22:20,200
Speaker 5: know the amount of mutual respect they have for each

1388
01:22:20,240 --> 01:22:23,400
Speaker 5: other because of me being close with both of them.

1389
01:22:24,160 --> 01:22:34,360
Speaker 5: They have ultimate admiration for each other. And it was

1390
01:22:34,600 --> 01:22:38,720
Speaker 5: never they would never have let it turn into anything else.

1391
01:22:38,760 --> 01:22:43,479
Speaker 5: Reat shit, So I knew those two things like a

1392
01:22:44,160 --> 01:22:47,960
Speaker 5: there's mutual admiration and then I gonna let this thing

1393
01:22:48,000 --> 01:22:50,000
Speaker 5: get out of hand. So you never felt you had

1394
01:22:50,040 --> 01:22:52,360
Speaker 5: to pick aside. No, I always felt like I had

1395
01:22:52,400 --> 01:22:57,360
Speaker 5: to try to fix it and I could never fix it.

1396
01:23:01,240 --> 01:23:06,680
Speaker 5: But I could be a voice of reason, and I

1397
01:23:06,840 --> 01:23:09,800
Speaker 5: tried to be and I believe I was a voice

1398
01:23:09,840 --> 01:23:14,000
Speaker 5: of reason for many years with both of them, and

1399
01:23:14,520 --> 01:23:22,599
Speaker 5: it was I think it was stupid but necessary at

1400
01:23:22,640 --> 01:23:24,880
Speaker 5: the time. I mean there was a lot of things

1401
01:23:24,920 --> 01:23:27,080
Speaker 5: that were stupid and necessary at the time. East Coast

1402
01:23:27,200 --> 01:23:30,960
Speaker 5: versus West Coast and this versus that, and the competition,

1403
01:23:31,160 --> 01:23:35,200
Speaker 5: and nobody knew how big the whole thing was going

1404
01:23:35,280 --> 01:23:39,120
Speaker 5: to be, so everybody was fighting for what they thought

1405
01:23:39,479 --> 01:23:43,360
Speaker 5: the pie really was, right, no one knew how big.

1406
01:23:43,800 --> 01:23:46,600
Speaker 5: Like the truth of the matter is that Nas and

1407
01:23:46,760 --> 01:23:53,479
Speaker 5: jay Z's conflict, the East Coast West Coast conflict or

1408
01:23:53,520 --> 01:23:55,559
Speaker 5: whatever it was, everybody was fighting to be the best

1409
01:23:56,720 --> 01:24:00,720
Speaker 5: and this thing that was small when real everyone could

1410
01:24:00,760 --> 01:24:04,960
Speaker 5: have won outside of that because the no one saw

1411
01:24:05,000 --> 01:24:08,879
Speaker 5: a bigger picture. But I do believe that these stories

1412
01:24:09,479 --> 01:24:14,479
Speaker 5: actually help create or part of creating the bigger picture.

1413
01:24:18,880 --> 01:24:22,840
Speaker 5: The interest in it, the global interest in it, the

1414
01:24:23,520 --> 01:24:27,479
Speaker 5: narratives of it all are the things that anywhere you

1415
01:24:27,600 --> 01:24:32,960
Speaker 5: go around the world there's interest in you know, and

1416
01:24:33,080 --> 01:24:35,960
Speaker 5: it's fucked up. It's like the unintended effect of something

1417
01:24:36,120 --> 01:24:40,360
Speaker 5: like you know, Biggie in Tupac's thing. There's a lot

1418
01:24:40,439 --> 01:24:43,320
Speaker 5: of people who've made a lot of money and built

1419
01:24:43,400 --> 01:24:49,720
Speaker 5: careers benefiting because of that. And you see it when

1420
01:24:49,720 --> 01:24:51,599
Speaker 5: you go around the world. It's like you go around

1421
01:24:51,640 --> 01:24:56,200
Speaker 5: the world, you see graffiti everywhere, right, why and that's

1422
01:24:56,240 --> 01:25:00,240
Speaker 5: a bronx thing? Like what it's just you know, it's

1423
01:25:00,320 --> 01:25:04,519
Speaker 5: like conflict and all of the stories that we went through,

1424
01:25:05,720 --> 01:25:09,760
Speaker 5: the art form has gone through, has helped grow the

1425
01:25:10,280 --> 01:25:13,600
Speaker 5: art form worldwide and created these opportunities. It's not like

1426
01:25:13,720 --> 01:25:18,040
Speaker 5: you think you want that to be the case, but

1427
01:25:18,160 --> 01:25:20,960
Speaker 5: those are the unintended effects of what took place as

1428
01:25:20,960 --> 01:25:23,320
Speaker 5: a result of that taking place.

1429
01:25:28,120 --> 01:25:33,080
Speaker 7: What was the story Jim Jones the flower What was

1430
01:25:33,120 --> 01:25:35,000
Speaker 7: the flower pot stories that involved it was something you

1431
01:25:35,040 --> 01:25:39,640
Speaker 7: got hit with a Jim Jones. It was I'm I

1432
01:25:39,680 --> 01:25:41,680
Speaker 7: don't want to make sure I'm not mixing something. Were

1433
01:25:41,720 --> 01:25:43,960
Speaker 7: you you were hit with you that got hit with a.

1434
01:25:45,720 --> 01:25:52,599
Speaker 5: Yeah, so over to hate me now video I got jumped.

1435
01:25:52,680 --> 01:25:55,800
Speaker 5: Puffy came in my office with three other guys and

1436
01:25:55,880 --> 01:26:00,639
Speaker 5: I got jumped and because it was Puffy and they

1437
01:26:00,800 --> 01:26:03,000
Speaker 5: was just became I got hit in the head with

1438
01:26:03,080 --> 01:26:05,760
Speaker 5: a champagne bottle. But I mean that's not the You

1439
01:26:05,800 --> 01:26:08,120
Speaker 5: don't get hitt it like i'd have. I wouldn't have

1440
01:26:08,160 --> 01:26:10,640
Speaker 5: a ball at if you get cut up and all

1441
01:26:10,640 --> 01:26:15,439
Speaker 5: that ship No, that wasn't the case. I did get jumped.

1442
01:26:15,479 --> 01:26:17,479
Speaker 5: That was the case. That was fucked up. That was

1443
01:26:17,520 --> 01:26:19,320
Speaker 5: the case. It was hard to deal with. What was that?

1444
01:26:19,520 --> 01:26:22,040
Speaker 5: What was the what was the beef? There was a

1445
01:26:22,120 --> 01:26:25,960
Speaker 5: scene in the video where they were on crosses and

1446
01:26:26,800 --> 01:26:30,160
Speaker 5: you know, Puffy shot it and didn't want his his

1447
01:26:30,439 --> 01:26:35,559
Speaker 5: his passer decided like two three days before he didn't

1448
01:26:35,560 --> 01:26:38,360
Speaker 5: want to him on the cross It was the video

1449
01:26:38,439 --> 01:26:41,360
Speaker 5: was a million dollars, and you know, the record company,

1450
01:26:41,479 --> 01:26:44,439
Speaker 5: Donnie Einer and those guys was like, when I taking

1451
01:26:44,479 --> 01:26:46,000
Speaker 5: those scenes out, that's the reason why we paid a

1452
01:26:46,040 --> 01:26:46,679
Speaker 5: million dollars.

1453
01:26:47,600 --> 01:26:50,080
Speaker 4: And you know, but they ain't jump Donnie.

1454
01:26:49,800 --> 01:26:52,000
Speaker 5: Though, which I never understood that.

1455
01:26:53,200 --> 01:26:56,240
Speaker 4: Yes you did, Yes you did. That's like, you know,

1456
01:26:56,960 --> 01:26:59,040
Speaker 4: come one anyway, No, no, no, no.

1457
01:26:59,360 --> 01:27:01,720
Speaker 5: The reason why, but the reason why I'm saying I

1458
01:27:01,760 --> 01:27:06,719
Speaker 5: don't understand is because if the video is a million dollars,

1459
01:27:06,920 --> 01:27:11,240
Speaker 5: you know it's not You're the only.

1460
01:27:11,120 --> 01:27:14,720
Speaker 4: One that they could touch and not getting real. Yeah,

1461
01:27:15,920 --> 01:27:18,200
Speaker 4: fast forward, Now y'all are Friendsly, y'all must have made

1462
01:27:18,200 --> 01:27:19,680
Speaker 4: a lot of money together to you know.

1463
01:27:19,960 --> 01:27:27,040
Speaker 5: No, I think that I hope that we all grow

1464
01:27:27,600 --> 01:27:32,200
Speaker 5: over time. It was believe me, it was embarrassing, it

1465
01:27:32,360 --> 01:27:36,560
Speaker 5: was fucked up. The first thing I asked him to

1466
01:27:36,600 --> 01:27:39,640
Speaker 5: do was speak to my mom because my mother was

1467
01:27:39,800 --> 01:27:42,320
Speaker 5: very like her son's out there in the wild wild

1468
01:27:42,360 --> 01:27:52,840
Speaker 5: west of the music business and ship. And that's it

1469
01:27:53,000 --> 01:27:55,080
Speaker 5: was hard for like three or four years, but it

1470
01:27:55,200 --> 01:27:59,479
Speaker 5: certainly made me know I was not going to be

1471
01:27:59,600 --> 01:28:04,080
Speaker 5: known as the guy that I got jumped or got

1472
01:28:04,160 --> 01:28:05,640
Speaker 5: hit in the head with a champagne bottle. I can

1473
01:28:05,680 --> 01:28:07,560
Speaker 5: tell you that for sure. That's the one thing that

1474
01:28:07,680 --> 01:28:11,639
Speaker 5: kept on thinking, like, oh, I'm gonna run so far.

1475
01:28:14,800 --> 01:28:17,080
Speaker 5: I remember I used to look at the beginning of

1476
01:28:17,160 --> 01:28:19,920
Speaker 5: Google and see how far where it was because I

1477
01:28:20,040 --> 01:28:23,200
Speaker 5: was just, oh yeah, because I was just I was

1478
01:28:23,320 --> 01:28:25,760
Speaker 5: just gonna do all kinds of crazy shit. Like you

1479
01:28:25,800 --> 01:28:28,479
Speaker 5: guys are hearing now, I'm only giving you pieces of it.

1480
01:28:29,280 --> 01:28:31,880
Speaker 5: Like there's so much things that I've I've done to

1481
01:28:32,040 --> 01:28:35,639
Speaker 5: contribute to hip hop and contribute to culture to moving forward.

1482
01:28:36,040 --> 01:28:39,760
Speaker 5: But like I was always saying, fuck this shit, it

1483
01:28:39,800 --> 01:28:42,080
Speaker 5: ain't gonna be that. It's gonna be all of this

1484
01:28:42,240 --> 01:28:46,080
Speaker 5: great work that I've done. And that's so it was.

1485
01:28:46,280 --> 01:28:50,400
Speaker 5: It was certainly something to motivate me to do great

1486
01:28:50,479 --> 01:28:52,400
Speaker 5: ship because I didn't want to be known as that.

1487
01:28:53,560 --> 01:28:58,679
Speaker 5: Can I ask you something speaking of no, no, no nigga,

1488
01:28:58,760 --> 01:29:00,680
Speaker 5: Like you ever had like a Philly cheese steak in

1489
01:29:00,720 --> 01:29:03,160
Speaker 5: your hand and somebody just slapped that ship on the floor.

1490
01:29:03,520 --> 01:29:05,479
Speaker 5: Never because you don't be going by the time they

1491
01:29:05,520 --> 01:29:11,720
Speaker 5: start back. I just would you call it? Okay, we

1492
01:29:11,800 --> 01:29:14,400
Speaker 5: call it Philly because New York. I just did that

1493
01:29:14,479 --> 01:29:18,040
Speaker 5: to somebody the other day. It was hilarious. Slap a

1494
01:29:18,080 --> 01:29:26,639
Speaker 5: sandwich was never as funny as hell that it still

1495
01:29:26,720 --> 01:29:32,280
Speaker 5: works cruel hands. I want to know, uh, with the

1496
01:29:32,720 --> 01:29:33,280
Speaker 5: the the.

1497
01:29:34,760 --> 01:29:41,519
Speaker 1: The uh this arrival of Nas as a businessman, Yeah, like,

1498
01:29:41,920 --> 01:29:46,519
Speaker 1: what are your opinions of he's now becoming like to me,

1499
01:29:46,760 --> 01:29:51,960
Speaker 1: the definition of I never knew that lightning could could

1500
01:29:52,040 --> 01:29:55,920
Speaker 1: strike four times in a row like his. Well, I

1501
01:29:55,960 --> 01:29:59,360
Speaker 1: don't know the team he rolls with now, but every

1502
01:29:59,800 --> 01:30:03,439
Speaker 1: month one and a half I'm hearing you know, Na's

1503
01:30:03,760 --> 01:30:08,280
Speaker 1: broke a sixty and this pharmaceutical company there, Like, what

1504
01:30:08,640 --> 01:30:10,640
Speaker 1: are you what are your opinions on that?

1505
01:30:10,680 --> 01:30:16,280
Speaker 5: Are you surprised? Well, a couple of things. So Nas

1506
01:30:16,280 --> 01:30:18,720
Speaker 5: and I are really really close, and I hope that

1507
01:30:19,720 --> 01:30:24,920
Speaker 5: you know all the years he's seen me push him

1508
01:30:27,880 --> 01:30:32,880
Speaker 5: and watch my career grow even outside of him, that

1509
01:30:35,000 --> 01:30:39,360
Speaker 5: that was part of that. Prior his thoughts, NAS hired

1510
01:30:39,400 --> 01:30:45,599
Speaker 5: a manager kid, Anthony Selei. Anthony's really smart young guy.

1511
01:30:47,680 --> 01:30:52,240
Speaker 5: I work closely with him, and but like, I have

1512
01:30:52,320 --> 01:30:53,960
Speaker 5: nothing to do with Nas doing those deals. I'm just

1513
01:30:54,000 --> 01:30:59,759
Speaker 5: saying we're very close as far as what we talk about,

1514
01:31:00,439 --> 01:31:05,559
Speaker 5: the relationships that we've built, and Nas is a great person.

1515
01:31:06,439 --> 01:31:08,840
Speaker 5: Like at the end of the day, he really is

1516
01:31:08,920 --> 01:31:14,160
Speaker 5: a great person. He always means well, and he may

1517
01:31:15,000 --> 01:31:16,560
Speaker 5: take his time to do what he got to do,

1518
01:31:16,720 --> 01:31:20,240
Speaker 5: and we all have our now stories of waiting for shit.

1519
01:31:23,600 --> 01:31:28,240
Speaker 5: But he's a great artist with a beautiful soul and

1520
01:31:28,280 --> 01:31:33,600
Speaker 5: great intentions. And the fact now that he's using that

1521
01:31:34,040 --> 01:31:39,519
Speaker 5: energy and applying it to business in a very bespoke way.

1522
01:31:39,520 --> 01:31:42,360
Speaker 5: He's not running around, let's get a deal, Let's get

1523
01:31:42,360 --> 01:31:44,519
Speaker 5: a deal. He's not doing that type of shit. He's

1524
01:31:44,560 --> 01:31:47,400
Speaker 5: picking and choosing his spots. He put a good team

1525
01:31:47,439 --> 01:31:53,599
Speaker 5: around him and it's working all right. Before we close,

1526
01:31:54,640 --> 01:31:58,400
Speaker 5: I do want to talk about United Masters. United Masters.

1527
01:31:58,520 --> 01:32:03,040
Speaker 1: Let's talk about it so well, he explained to our

1528
01:32:03,120 --> 01:32:04,680
Speaker 1: listeners what United Masters is.

1529
01:32:05,000 --> 01:32:08,720
Speaker 5: Yes, So, how I got to the idea was, I'm like,

1530
01:32:10,400 --> 01:32:13,240
Speaker 5: we need to be able to build a distribution service

1531
01:32:13,280 --> 01:32:16,920
Speaker 5: for artists so that they can not only distribute their

1532
01:32:17,000 --> 01:32:21,120
Speaker 5: music and circumvent a record company. But if you build

1533
01:32:21,160 --> 01:32:25,640
Speaker 5: a really smart distribution system, then because music is all

1534
01:32:25,720 --> 01:32:29,120
Speaker 5: digital now, you'd be able to find who are the

1535
01:32:29,200 --> 01:32:33,120
Speaker 5: people who are listening to your songs. So if you're

1536
01:32:33,120 --> 01:32:36,400
Speaker 5: an artist and like you put your music up and

1537
01:32:36,479 --> 01:32:39,360
Speaker 5: it's on Spotify and this, that and the third, you'd

1538
01:32:39,479 --> 01:32:42,080
Speaker 5: like to know who's the person who's listening to it

1539
01:32:42,160 --> 01:32:45,200
Speaker 5: the most, so you can target that person to sell

1540
01:32:45,240 --> 01:32:47,760
Speaker 5: them tickets. Suck because they're because they're a fan of you.

1541
01:32:48,640 --> 01:32:51,479
Speaker 5: But like the way these services work, and there's no

1542
01:32:51,560 --> 01:32:56,320
Speaker 5: algorithm with Spotify or any of the no Spotify, there's

1543
01:32:56,360 --> 01:32:59,640
Speaker 5: a spot there's an algorithm for a lot you're distributing.

1544
01:33:00,320 --> 01:33:06,320
Speaker 5: The distribution service is the person who feeds the music

1545
01:33:06,400 --> 01:33:12,760
Speaker 5: to Pandora, Spotify, right. But if you built a smart aggregator,

1546
01:33:13,800 --> 01:33:16,640
Speaker 5: a smart district that was able to take the feedback

1547
01:33:16,680 --> 01:33:20,960
Speaker 5: that came back from those platforms and then turn that

1548
01:33:21,080 --> 01:33:25,439
Speaker 5: information into a way that the artists can find their

1549
01:33:25,520 --> 01:33:30,960
Speaker 5: own fans, then now the artists are empowered to build

1550
01:33:31,040 --> 01:33:34,479
Speaker 5: businesses on their own. So whether you have five million

1551
01:33:34,560 --> 01:33:38,760
Speaker 5: fans or one hundred thousand fans, the fact of the

1552
01:33:38,840 --> 01:33:40,840
Speaker 5: matter is that you can build a business because you

1553
01:33:40,920 --> 01:33:43,240
Speaker 5: know who those people are. You can direct and you

1554
01:33:43,320 --> 01:33:46,879
Speaker 5: can sell directly to them. And that's the record companies

1555
01:33:46,960 --> 01:33:48,920
Speaker 5: never wanted the artists to know who their fans were,

1556
01:33:49,320 --> 01:33:51,320
Speaker 5: because if the artists knew who their fans were, they

1557
01:33:51,360 --> 01:33:54,040
Speaker 5: wouldn't need a record company. So I wanted to build

1558
01:33:54,600 --> 01:33:58,040
Speaker 5: my intention, and what we are building with United Masters

1559
01:33:58,200 --> 01:34:00,960
Speaker 5: is a way so that artists can get their music

1560
01:34:01,040 --> 01:34:04,080
Speaker 5: and all these streaming services and then in turn, not

1561
01:34:04,200 --> 01:34:06,519
Speaker 5: only do they get paid and they own their rights,

1562
01:34:06,960 --> 01:34:11,160
Speaker 5: but in the background, we're building a data capturing engineering

1563
01:34:11,320 --> 01:34:15,160
Speaker 5: a team a team of engineers that's getting that data

1564
01:34:15,240 --> 01:34:19,799
Speaker 5: and then turning it into CRM systems. And CRM systems

1565
01:34:20,320 --> 01:34:25,240
Speaker 5: is basically customer relationship management, but it's knowing who the

1566
01:34:25,360 --> 01:34:30,400
Speaker 5: people are that are listening or engage with your content

1567
01:34:31,120 --> 01:34:32,960
Speaker 5: the way they use it now, it's like when you

1568
01:34:33,080 --> 01:34:37,000
Speaker 5: go on Amazon and you buy, you go, you go,

1569
01:34:37,800 --> 01:34:39,840
Speaker 5: you listen to q tip and it's just people who

1570
01:34:39,920 --> 01:34:42,800
Speaker 5: like q tip also like Pharoh. That's not what q

1571
01:34:42,960 --> 01:34:46,439
Speaker 5: tip wants. Q tip wants people who like q tip

1572
01:34:46,840 --> 01:34:50,280
Speaker 5: also wants to buy trib tickets, also wants to buy

1573
01:34:50,520 --> 01:34:53,559
Speaker 5: tried shirts. Here's a want. But they're using the data

1574
01:34:53,760 --> 01:34:57,360
Speaker 5: in service of veable, but no one's using the data

1575
01:34:57,439 --> 01:35:00,320
Speaker 5: in service of the artists. And none of the are artists,

1576
01:35:00,360 --> 01:35:03,719
Speaker 5: managers or anybody has the money or spent the time

1577
01:35:04,080 --> 01:35:07,000
Speaker 5: to build an engineer and infrastructure to be able to

1578
01:35:07,080 --> 01:35:10,160
Speaker 5: do that on their own. That makes sense. It makes sense.

1579
01:35:10,920 --> 01:35:13,640
Speaker 1: So how do you in your opinion, when do you

1580
01:35:13,760 --> 01:35:19,519
Speaker 1: think the old system of the labels will be done with? Well,

1581
01:35:19,720 --> 01:35:21,880
Speaker 1: I think done with three sixty deals and done with I.

1582
01:35:21,880 --> 01:35:24,640
Speaker 5: Think yeah, I think the labels look farrel said it

1583
01:35:24,720 --> 01:35:27,120
Speaker 5: to me a while ago, like you got to be

1584
01:35:28,080 --> 01:35:32,320
Speaker 5: rights protectors, not rights holders. So don't sign artists and

1585
01:35:32,360 --> 01:35:35,439
Speaker 5: take their rights. You should partner with artists and protect

1586
01:35:35,479 --> 01:35:39,320
Speaker 5: their rights. So United Masters is about rights protection, not

1587
01:35:39,560 --> 01:35:43,800
Speaker 5: rights holding, and I think artists are now you're seeing

1588
01:35:43,840 --> 01:35:49,560
Speaker 5: it every day. The value of a major label is

1589
01:35:49,680 --> 01:35:54,560
Speaker 5: diminishing quickly. There was a report that came out a

1590
01:35:54,720 --> 01:36:00,640
Speaker 5: time back City Bank put out this report basically that

1591
01:36:00,800 --> 01:36:05,679
Speaker 5: twelve percent of the there's forty three billion dollars created

1592
01:36:05,720 --> 01:36:10,040
Speaker 5: in music in twenty seventeen and the artist received twelve

1593
01:36:10,080 --> 01:36:13,599
Speaker 5: percent of thatized. I mean, this is this is a problem.

1594
01:36:13,920 --> 01:36:19,000
Speaker 5: So you're you're creating the work but not getting paid

1595
01:36:19,000 --> 01:36:20,479
Speaker 5: for it. And all of the work that the record

1596
01:36:20,520 --> 01:36:25,360
Speaker 5: companies used to do historically, print it, ship it, set

1597
01:36:25,400 --> 01:36:27,840
Speaker 5: it up. They're not going to do that no more.

1598
01:36:27,920 --> 01:36:31,639
Speaker 5: But yet the economics are not shifting back. And I thought,

1599
01:36:31,680 --> 01:36:35,880
Speaker 5: that's what that's what technology is supposed to do. Redistribute value,

1600
01:36:36,000 --> 01:36:39,680
Speaker 5: the value chain to who provides the most value, and

1601
01:36:39,800 --> 01:36:44,000
Speaker 5: the consumer gets the best price. The consumer is getting

1602
01:36:44,000 --> 01:36:46,680
Speaker 5: the best price, but the value chain is still on

1603
01:36:46,800 --> 01:36:50,439
Speaker 5: the record company side, and that's that's what's solving that.

1604
01:36:50,760 --> 01:36:54,360
Speaker 5: And United is it dangerous for you to dangerous?

1605
01:36:54,479 --> 01:36:59,920
Speaker 1: Like how I mean you're kind of doing the Samson

1606
01:37:00,200 --> 01:37:06,120
Speaker 1: seeing the pillars and destroying well the building.

1607
01:37:06,439 --> 01:37:09,559
Speaker 5: Charlie Chapman, that's where United. He did that with United Artists.

1608
01:37:10,040 --> 01:37:13,679
Speaker 5: United Artists was that. Yeah, it's just the same idea.

1609
01:37:14,280 --> 01:37:18,080
Speaker 5: The movie studios locked all the talent up to seven

1610
01:37:18,160 --> 01:37:21,280
Speaker 5: picture deals and you had to go through if you

1611
01:37:21,360 --> 01:37:24,400
Speaker 5: assigned the paramount, you did seven movies with paramount, and

1612
01:37:24,520 --> 01:37:28,240
Speaker 5: your movies only were distributed in paramount theaters. And that

1613
01:37:28,360 --> 01:37:31,960
Speaker 5: hole got broken up. But Charlie Chapman was the driver

1614
01:37:32,080 --> 01:37:36,679
Speaker 5: of that by creating a studio in which the artists

1615
01:37:36,880 --> 01:37:38,959
Speaker 5: made movies that they wanted and they were not beholden

1616
01:37:39,360 --> 01:37:43,719
Speaker 5: to these major studios. And the United Masters is basically

1617
01:37:44,720 --> 01:37:48,160
Speaker 5: a derivative of that idea, all those values of like, man,

1618
01:37:49,000 --> 01:37:51,920
Speaker 5: you should be independent, you made it, you should own it.

1619
01:37:52,720 --> 01:37:57,960
Speaker 5: We should get paid a small fee to be your distributor.

1620
01:37:59,479 --> 01:38:02,160
Speaker 5: If you want other services, those are things that we

1621
01:38:02,280 --> 01:38:06,080
Speaker 5: can barter and engage on, but like, you don't need

1622
01:38:06,200 --> 01:38:08,360
Speaker 5: us to distribute your music, And like the way it

1623
01:38:08,439 --> 01:38:12,920
Speaker 5: works today, Instagram is MTV and radio it is, right,

1624
01:38:13,400 --> 01:38:21,479
Speaker 5: and Pandora, Spotify title those are the record stores, right, Okay,

1625
01:38:22,400 --> 01:38:26,080
Speaker 5: Like that's where the commerce takes place. And Instagram is

1626
01:38:26,160 --> 01:38:30,040
Speaker 5: the where radio discovery and MTV that's where that takes place.

1627
01:38:31,560 --> 01:38:33,519
Speaker 5: You don't need a record company for those two things.

1628
01:38:34,400 --> 01:38:37,559
Speaker 5: But if there's a distribution service in the middle that's

1629
01:38:37,680 --> 01:38:41,880
Speaker 5: really smart, that's intelligent, that's gonna give you not just data.

1630
01:38:42,120 --> 01:38:44,599
Speaker 5: People throw that word around all the time, data data.

1631
01:38:44,840 --> 01:38:47,439
Speaker 5: So they give you a fucking dashboard that says fifty

1632
01:38:47,640 --> 01:38:51,439
Speaker 5: four hey quest hey goes a big idea. Sixty two

1633
01:38:51,439 --> 01:38:55,519
Speaker 5: percent of your fans are in Philadelphia. Who fucking cares?

1634
01:38:58,680 --> 01:39:02,240
Speaker 5: I see? I want to know who are the people

1635
01:39:02,760 --> 01:39:06,519
Speaker 5: that are listening to my album my songs the most,

1636
01:39:06,920 --> 01:39:09,680
Speaker 5: because those are the people that are super fans of me,

1637
01:39:10,240 --> 01:39:14,560
Speaker 5: and I can then if I can find them, I

1638
01:39:14,640 --> 01:39:17,439
Speaker 5: can actually do business and conduct business with them, because

1639
01:39:17,479 --> 01:39:19,920
Speaker 5: with Instagram and all that stuff does just like it's

1640
01:39:19,960 --> 01:39:24,040
Speaker 5: even along with it, like saying like it's not that

1641
01:39:24,120 --> 01:39:27,479
Speaker 5: doesn't mean you're a fan. Like Nicki Minaj has ninety

1642
01:39:27,600 --> 01:39:30,800
Speaker 5: million people following her. That has nothing to do with

1643
01:39:31,240 --> 01:39:32,799
Speaker 5: how many people are gonna.

1644
01:39:32,560 --> 01:39:36,519
Speaker 4: Buy her, which is pushing back, Yeah, pushing back.

1645
01:39:36,680 --> 01:39:42,200
Speaker 5: Yeah, I'm not talking about that. Who's figured it out

1646
01:39:42,720 --> 01:39:45,599
Speaker 5: is the video game business. Yes, you play video games.

1647
01:39:45,640 --> 01:39:47,519
Speaker 5: They know exactly who you are, and you know what

1648
01:39:47,600 --> 01:39:50,639
Speaker 5: they're doing. They upsell you right there, the virtual jacket,

1649
01:39:50,680 --> 01:39:52,839
Speaker 5: the virtual of this. It's the same place fortnit.

1650
01:39:52,960 --> 01:39:55,280
Speaker 7: And he's getting the game, ain't even he's still I

1651
01:39:55,320 --> 01:39:57,320
Speaker 7: think he's playing like the demo of the game.

1652
01:39:57,800 --> 01:40:01,120
Speaker 5: But it's all the end game, end game purchases. But

1653
01:40:01,439 --> 01:40:03,760
Speaker 5: and the in game purchases are bespoke to your son,

1654
01:40:04,960 --> 01:40:08,320
Speaker 5: not in game certain in game purchases are based off

1655
01:40:08,400 --> 01:40:10,560
Speaker 5: his playing behavior, it'd be like in the middle of

1656
01:40:10,640 --> 01:40:13,960
Speaker 5: it'd be like in the middle of big pimping. If

1657
01:40:14,000 --> 01:40:16,080
Speaker 5: the song plays and right before the hook comes, it

1658
01:40:16,160 --> 01:40:19,400
Speaker 5: stops and goes, Yo, I'm gonna be touring in your

1659
01:40:19,439 --> 01:40:22,280
Speaker 5: city sometime soon. You want to buy a ticket right

1660
01:40:22,320 --> 01:40:28,559
Speaker 5: now and then like yes or no? Big pimp They

1661
01:40:29,160 --> 01:40:30,800
Speaker 5: you can't do that in music, but they do that

1662
01:40:30,920 --> 01:40:34,080
Speaker 5: in video games. They get you right at the hot state,

1663
01:40:34,400 --> 01:40:38,200
Speaker 5: and they upsell you in music. If Kanye West knows

1664
01:40:38,680 --> 01:40:43,000
Speaker 5: who listen, If if you listen specifically Steve to Father

1665
01:40:43,120 --> 01:40:48,680
Speaker 5: stretch my hands seventy times, that didn't that's a great quote, right,

1666
01:40:49,240 --> 01:40:53,200
Speaker 5: but yeah, right, he could then sell you the Easies

1667
01:40:53,280 --> 01:40:57,960
Speaker 5: directly because he knows how highly engaged you are, and

1668
01:40:58,080 --> 01:41:00,600
Speaker 5: him as an artist at least you're a whether or

1669
01:41:00,640 --> 01:41:02,479
Speaker 5: not you want to buy the Easies or not. He's

1670
01:41:02,560 --> 01:41:06,000
Speaker 5: no fishing in the right water. But the way it

1671
01:41:06,120 --> 01:41:08,280
Speaker 5: is right now, it's random as fuck. Guys don't know

1672
01:41:08,320 --> 01:41:10,639
Speaker 5: where to tour. They're waiting for a promoter to call,

1673
01:41:11,160 --> 01:41:14,280
Speaker 5: they don't know who their fans are. They're running around

1674
01:41:14,360 --> 01:41:16,719
Speaker 5: looking for them. Like that's not the way the business

1675
01:41:16,760 --> 01:41:19,360
Speaker 5: should be that's supposed to be the pros of digital.

1676
01:41:19,720 --> 01:41:22,559
Speaker 5: You make less money, transparent, but there's but there's much

1677
01:41:22,640 --> 01:41:27,080
Speaker 5: more efficiency in your marketing. That's why that's what Amazon does.

1678
01:41:27,520 --> 01:41:30,080
Speaker 5: They know you're gonna buy tiede as soon as you

1679
01:41:30,160 --> 01:41:32,280
Speaker 5: get on the ship that's tied there. You're an artist,

1680
01:41:32,320 --> 01:41:34,400
Speaker 5: you put out a record, you put out music. You're

1681
01:41:34,400 --> 01:41:36,439
Speaker 5: supposed to know who the people are you're making the

1682
01:41:36,560 --> 01:41:38,280
Speaker 5: music for you. It can't.

1683
01:41:38,720 --> 01:41:40,799
Speaker 7: And when you say know the people, so united masters

1684
01:41:41,000 --> 01:41:43,519
Speaker 7: you say know the people mean you know them first

1685
01:41:43,560 --> 01:41:46,800
Speaker 7: and last name, or you just know, well you know, yeah,

1686
01:41:46,800 --> 01:41:50,160
Speaker 7: because yeah, I'm big enough data like that sounds kind

1687
01:41:50,200 --> 01:41:50,599
Speaker 7: of scary.

1688
01:41:50,640 --> 01:41:54,559
Speaker 5: Now, how person you well, how much of the person

1689
01:41:54,600 --> 01:41:56,479
Speaker 5: do you know? I mean, it's as personal as you

1690
01:41:56,520 --> 01:42:00,200
Speaker 5: can get without violating the law. Yeah, I mean yeah,

1691
01:42:01,000 --> 01:42:03,559
Speaker 5: personal enough to know this is the device that's been

1692
01:42:03,600 --> 01:42:07,840
Speaker 5: streaming it. Ah. Okay, okay, gotcha, Okay, okay, well now

1693
01:42:07,920 --> 01:42:10,840
Speaker 5: we know we gotta wrap up the show. I had

1694
01:42:10,880 --> 01:42:13,200
Speaker 5: a good time with you guys. Look, I'm super sorry

1695
01:42:13,479 --> 01:42:15,200
Speaker 5: you're cut off. That's like slapping.

1696
01:42:18,000 --> 01:42:20,000
Speaker 4: From earlier. Remember when we was outside, did you'll have

1697
01:42:20,040 --> 01:42:21,200
Speaker 4: a finish that we didn't finish?

1698
01:42:21,600 --> 01:42:21,640
Speaker 5: Me?

1699
01:42:21,640 --> 01:42:23,840
Speaker 1: And Steve were having a little brother conversation and he

1700
01:42:24,000 --> 01:42:25,760
Speaker 1: was like, yo, man's man, niggas jack your ship.

1701
01:42:26,080 --> 01:42:28,679
Speaker 5: And I was like, yeah, like these niggas your ship.

1702
01:42:29,240 --> 01:42:32,200
Speaker 5: Well listen, we all know Drake. We said it. I mean,

1703
01:42:32,280 --> 01:42:34,240
Speaker 5: and this is Drake admitted it. They know that. Yeah,

1704
01:42:34,280 --> 01:42:34,880
Speaker 5: all these guys.

1705
01:42:34,960 --> 01:42:36,760
Speaker 1: That's why for me, it's never no because all these

1706
01:42:36,840 --> 01:42:41,479
Speaker 1: dudes told me so Drake uh Cole shit walle.

1707
01:42:42,640 --> 01:42:44,880
Speaker 5: I mean when I say told me, they were like, like, yo,

1708
01:42:45,120 --> 01:42:47,720
Speaker 5: we came up acknowledgement.

1709
01:42:48,760 --> 01:42:52,000
Speaker 7: Like kend Lamar he opened for us like like twenty

1710
01:42:52,120 --> 01:42:54,280
Speaker 7: ten like him, j Rock and all of them, Like,

1711
01:42:55,120 --> 01:42:57,840
Speaker 7: I mean, this is he was, you know, just coming up.

1712
01:42:58,120 --> 01:42:59,960
Speaker 5: But yeah, yeah, all those dudes man, all of them cats,

1713
01:43:00,120 --> 01:43:03,040
Speaker 5: Like I got love for all of them. The production,

1714
01:43:03,240 --> 01:43:09,120
Speaker 5: the album's tight. I was always like a New York

1715
01:43:09,520 --> 01:43:14,320
Speaker 5: hardcore hip hop fan, right, it's the stuff I listened

1716
01:43:14,320 --> 01:43:17,840
Speaker 5: to and then I was never a big day Lost

1717
01:43:17,880 --> 01:43:21,879
Speaker 5: Soul fan for instance, Like I just didn't I respected

1718
01:43:21,920 --> 01:43:24,000
Speaker 5: what they were doing. I just wasn't a fan of it.

1719
01:43:24,640 --> 01:43:28,000
Speaker 5: I wouldn't listen to it. Were you try fan low

1720
01:43:28,120 --> 01:43:32,600
Speaker 5: end theory that was it. I wasn't a fan like

1721
01:43:32,680 --> 01:43:35,360
Speaker 5: I wasn't like every time a Trybe album came out,

1722
01:43:35,720 --> 01:43:40,479
Speaker 5: I was on it like that. But like jay Z Nas, Gee,

1723
01:43:40,600 --> 01:43:41,360
Speaker 5: it's so funny.

1724
01:43:41,479 --> 01:43:43,639
Speaker 7: I was cute, Yo, now that you're saying this, it's

1725
01:43:43,680 --> 01:43:45,800
Speaker 7: so funny that you say you want a Daylight Soul fan.

1726
01:43:45,920 --> 01:43:49,760
Speaker 7: Because me and my homies always we specifically mark the

1727
01:43:49,920 --> 01:43:51,000
Speaker 7: day that it was written.

1728
01:43:51,160 --> 01:43:53,920
Speaker 5: And Stakes is High dropped on the same day that

1729
01:43:54,320 --> 01:43:58,880
Speaker 5: literally that was the Beatles. Beatles, Yeah, that was straight

1730
01:43:59,000 --> 01:44:03,120
Speaker 5: like hip hop apartheid. That was when. I mean it

1731
01:44:03,280 --> 01:44:04,759
Speaker 5: was like that was the start of it, like because

1732
01:44:05,040 --> 01:44:05,679
Speaker 5: it was written.

1733
01:44:06,160 --> 01:44:09,040
Speaker 7: And I agree with you, I personally didn't like the

1734
01:44:09,120 --> 01:44:13,040
Speaker 7: record when it dropped, but I to think it grew

1735
01:44:13,080 --> 01:44:13,800
Speaker 7: on me and too.

1736
01:44:14,000 --> 01:44:16,160
Speaker 5: I understand that Nas would not be where he is

1737
01:44:16,240 --> 01:44:17,519
Speaker 5: now if not for that record.

1738
01:44:17,600 --> 01:44:19,679
Speaker 7: He if he would have there's no way he could

1739
01:44:19,720 --> 01:44:23,880
Speaker 7: have out undergrounded illmatic. So him trying to do that

1740
01:44:24,000 --> 01:44:25,840
Speaker 7: record again, I mean, he just would have been it

1741
01:44:25,840 --> 01:44:26,479
Speaker 7: would have been over.

1742
01:44:26,840 --> 01:44:30,080
Speaker 5: I didn't I didn't even realize how big the art

1743
01:44:30,200 --> 01:44:33,320
Speaker 5: talking about how big the art form was, that there

1744
01:44:33,439 --> 01:44:38,080
Speaker 5: was all these different artists that had different experiences, so

1745
01:44:38,200 --> 01:44:40,360
Speaker 5: their opinions and the way they made music was different.

1746
01:44:40,680 --> 01:44:44,560
Speaker 5: I just thought they couldn't make what rock. He was like,

1747
01:44:44,680 --> 01:44:46,439
Speaker 5: you can't rap like rock, Kim, So you did that,

1748
01:44:47,160 --> 01:44:49,840
Speaker 5: you can't rap like so you do. And then I

1749
01:44:49,960 --> 01:44:54,160
Speaker 5: realized that's just another way of expressing your urban your

1750
01:44:54,439 --> 01:44:58,200
Speaker 5: you know, the urban, the urban experience as told through

1751
01:44:58,320 --> 01:45:01,200
Speaker 5: as told through New Orleans. Yeah. I didn't even I

1752
01:45:01,360 --> 01:45:03,479
Speaker 5: wasn't thinking about it like that at the time. Yeah.

1753
01:45:03,560 --> 01:45:05,439
Speaker 7: So it's funny you said, because for me, both those

1754
01:45:05,479 --> 01:45:07,800
Speaker 7: records dropping on the same day, and I remember listening

1755
01:45:07,800 --> 01:45:11,080
Speaker 7: to and I was like, I liked I liked the message.

1756
01:45:11,160 --> 01:45:14,120
Speaker 7: I like shootouts, like I like, I like like the

1757
01:45:14,400 --> 01:45:17,320
Speaker 7: street ship, but Steaks Is High was the one where

1758
01:45:17,320 --> 01:45:19,000
Speaker 7: I was like, Okay, this is where I want to

1759
01:45:19,040 --> 01:45:21,320
Speaker 7: be and that just kind of that led me in

1760
01:45:21,360 --> 01:45:23,360
Speaker 7: the dealer and all that ship. So it's odd that

1761
01:45:23,479 --> 01:45:25,479
Speaker 7: you say you weren't a fan because that was that

1762
01:45:25,680 --> 01:45:28,240
Speaker 7: literally day and did not know that.

1763
01:45:28,600 --> 01:45:34,320
Speaker 5: Yeah, I mean yeah, but I.

1764
01:45:34,320 --> 01:45:36,840
Speaker 7: Want to ask you, man yo about the stash. Trying

1765
01:45:36,880 --> 01:45:40,120
Speaker 7: to go, man, we're about to stashed real quick.

1766
01:45:40,680 --> 01:45:43,720
Speaker 5: What's going on? My buddy? Uh kazine He was over

1767
01:45:43,800 --> 01:45:47,560
Speaker 5: there for a while and he yeah, it's his it

1768
01:45:47,680 --> 01:45:48,920
Speaker 5: was his company. Uh.

1769
01:45:49,040 --> 01:45:51,840
Speaker 7: We did an interview me, Primo and Royce. We did

1770
01:45:51,880 --> 01:45:55,560
Speaker 7: an interview over there magazine for the mag and and

1771
01:45:55,760 --> 01:45:58,719
Speaker 7: and becauzine. He he orchestrated it and we were sitting

1772
01:45:58,760 --> 01:46:00,439
Speaker 7: there and he was, this was before or you know,

1773
01:46:00,479 --> 01:46:02,360
Speaker 7: this is a couple of years ago. And I said, man,

1774
01:46:02,439 --> 01:46:04,560
Speaker 7: so Steve, I said, I've never had a lot of

1775
01:46:04,640 --> 01:46:06,439
Speaker 7: dealings with him. I said, but he just lets you

1776
01:46:06,760 --> 01:46:07,280
Speaker 7: just do this.

1777
01:46:07,400 --> 01:46:08,240
Speaker 5: He was like, yo, man.

1778
01:46:08,479 --> 01:46:10,400
Speaker 7: He came to me and was like, yo, if I

1779
01:46:10,439 --> 01:46:12,280
Speaker 7: don't give a fuck with the interviews, is twenty minutes.

1780
01:46:12,280 --> 01:46:14,439
Speaker 7: If the shit is dope, we'll throw it up. I

1781
01:46:14,560 --> 01:46:18,120
Speaker 7: was like, word and so, so what happened, Yeah it

1782
01:46:18,200 --> 01:46:18,880
Speaker 7: was dope, But thank you.

1783
01:46:19,040 --> 01:46:25,599
Speaker 5: I wanted because he Kazem had the idea, he had

1784
01:46:25,600 --> 01:46:30,680
Speaker 5: a small team, We're gonna build some a magazine, a website,

1785
01:46:31,439 --> 01:46:37,040
Speaker 5: you know, uh, and just tell great stories. And after

1786
01:46:37,160 --> 01:46:39,519
Speaker 5: some time he left to go take a job at

1787
01:46:39,640 --> 01:46:43,240
Speaker 5: like someplace bleacher Report or whatever, and I think the

1788
01:46:43,320 --> 01:46:45,679
Speaker 5: team got kind of mismanaged and he left or whatever.

1789
01:46:47,320 --> 01:46:51,200
Speaker 5: I always like the name, and I'm like, if I was,

1790
01:46:51,320 --> 01:46:54,200
Speaker 5: if if the content thing was to keep going, what

1791
01:46:54,320 --> 01:46:57,360
Speaker 5: would I do as an extension of it. I'm like, man,

1792
01:46:57,439 --> 01:47:01,439
Speaker 5: you can build a great retail store. And so I

1793
01:47:01,600 --> 01:47:05,759
Speaker 5: just felt like my entire company with translation in United

1794
01:47:05,840 --> 01:47:11,400
Speaker 5: Masses is the convergence of technology, culture, and storytelling. And

1795
01:47:11,479 --> 01:47:14,720
Speaker 5: I believe that those three things coming together is what's

1796
01:47:14,760 --> 01:47:18,080
Speaker 5: going to disrupt the incumbents, all the companies that are

1797
01:47:18,400 --> 01:47:20,559
Speaker 5: sitting there now that are slow. That if you can

1798
01:47:20,600 --> 01:47:25,360
Speaker 5: build nimble companies that have those three elements baked inside

1799
01:47:25,400 --> 01:47:27,800
Speaker 5: of each person, you have to have two or three

1800
01:47:27,840 --> 01:47:29,560
Speaker 5: of those things inside of you. You have to be

1801
01:47:29,600 --> 01:47:32,479
Speaker 5: a storyteller and a person in culture. You have to

1802
01:47:32,520 --> 01:47:35,800
Speaker 5: be a technologist that understands culture or story like you

1803
01:47:35,920 --> 01:47:38,040
Speaker 5: need two or three of those things to work at

1804
01:47:38,120 --> 01:47:43,040
Speaker 5: my company. And So in San Francisco, where where all

1805
01:47:43,080 --> 01:47:45,519
Speaker 5: the engineers are who are doing all the data shit

1806
01:47:46,000 --> 01:47:50,479
Speaker 5: for United Masters, I put it was an art gallery

1807
01:47:50,560 --> 01:47:52,800
Speaker 5: in the space, and I said, I'm gonna put the

1808
01:47:52,880 --> 01:47:56,200
Speaker 5: sneakert store stash right there. So while the engineers are coding,

1809
01:47:57,120 --> 01:47:59,519
Speaker 5: is a line of two hundred kids trying to buy easies.

1810
01:48:00,479 --> 01:48:02,439
Speaker 5: So like that, I stand outside the place and I

1811
01:48:02,520 --> 01:48:05,200
Speaker 5: look at it, and there's guys up there headphones on

1812
01:48:05,760 --> 01:48:10,240
Speaker 5: building some dope ship, love culture, and they are engineers

1813
01:48:10,680 --> 01:48:17,800
Speaker 5: some of the best engineers in technology, guys from Dropbox, Facebook, uh, Pandora,

1814
01:48:18,479 --> 01:48:22,000
Speaker 5: like great talented engineers. And there's these two hundred kids

1815
01:48:22,040 --> 01:48:25,520
Speaker 5: down there lined up to buy off White Human made Yeezy's,

1816
01:48:25,880 --> 01:48:30,599
Speaker 5: Nikes whatever. And to me, that's where the industry is going.

1817
01:48:31,000 --> 01:48:33,439
Speaker 5: When you can put culture and technology together in the

1818
01:48:33,600 --> 01:48:38,080
Speaker 5: same proximity. So I thought that name Stash was working.

1819
01:48:38,520 --> 01:48:41,400
Speaker 5: Put that together. That's where it is. Thank you so

1820
01:48:41,520 --> 01:48:45,479
Speaker 5: much for having me, sir, Thanks for.

1821
01:48:45,520 --> 01:48:47,160
Speaker 7: Saving me on the don't need to talk about the

1822
01:48:47,160 --> 01:48:48,920
Speaker 7: tenet of America. We don't even get to the book.

1823
01:48:49,400 --> 01:48:53,479
Speaker 1: We got a lots not leaving earth. We can do

1824
01:48:53,680 --> 01:48:54,360
Speaker 1: another Internet.

1825
01:48:55,479 --> 01:48:57,439
Speaker 5: We gotta make we gotta make that. Yes his the

1826
01:48:57,600 --> 01:48:58,120
Speaker 5: these style.

1827
01:48:58,240 --> 01:49:00,600
Speaker 7: Yes has to be a light for now as be

1828
01:49:00,680 --> 01:49:03,240
Speaker 7: a bit got this gotta be a sound bite when

1829
01:49:03,360 --> 01:49:05,519
Speaker 7: they will take it. Yes, like it's just the look

1830
01:49:05,560 --> 01:49:09,840
Speaker 7: of discuss when niggas ask you about it. Yes I did, Yes,

1831
01:49:10,280 --> 01:49:11,080
Speaker 7: that's just funny.

1832
01:49:11,240 --> 01:49:14,160
Speaker 1: Thank you man. All right, we have a team Supreme. Uh,

1833
01:49:14,320 --> 01:49:16,280
Speaker 1: this is Court Love. Thank you Steve Stout once again,

1834
01:49:16,320 --> 01:49:17,760
Speaker 1: and we will see you on the next go round,

1835
01:49:17,800 --> 01:49:18,519
Speaker 1: of course, Love.

1836
01:49:18,400 --> 01:49:29,800
Speaker 5: Supreme see you. Court Love.

1837
01:49:29,880 --> 01:49:33,080
Speaker 1: Supreme is a production on my heart Radio. This classic

1838
01:49:33,120 --> 01:49:39,800
Speaker 1: episode was produced by the team at Endora. For more

1839
01:49:39,880 --> 01:49:43,880
Speaker 1: podcasts from iHeart Radio, visit the iHeart Radio app, Apple Podcasts,

1840
01:49:44,320 --> 01:49:46,000
Speaker 1: or wherever you listen to your favorite shows.