WEBVTT - How Product Placement Works 0:00:00.280 --> 0:00:02.840 Brought to you by the reinvented two thousand twelve camera. 0:00:03.160 --> 0:00:07.520 It's ready. Are you welcome to Stuff you Should Know? 0:00:08.119 --> 0:00:15.680 From House Stuff Works dot Com? Hey, and welcome to 0:00:15.720 --> 0:00:18.680 the podcast. I'm Josh Clark. With me is Charles W. 0:00:18.960 --> 0:00:22.880 Chuck Bryant, who's enjoying a delicious RC brand cola right now. 0:00:23.480 --> 0:00:26.480 How's that? How's that treating? It's It's wonderful. It's satisfying 0:00:26.520 --> 0:00:29.920 and delicious to my mouth tread Chuck. Yes, Chuck, I 0:00:29.960 --> 0:00:33.159 know we've already mentioned this once, but I want to 0:00:33.240 --> 0:00:37.879 allude once again to the mysterious companion shows that are 0:00:37.880 --> 0:00:41.120 coming out on the Science Channel. Sure, Pumpkin Chucking and 0:00:41.920 --> 0:00:45.360 The Road to Pumpkin Chucking. Yes, no, there, Yeah, but 0:00:45.400 --> 0:00:47.880 they're in reverse order. Sure. The Road begins at eight 0:00:48.120 --> 0:00:50.920 p m. Eastern Time, and they're on the Science Channel 0:00:51.200 --> 0:00:57.279 on Thanksgiving night, a special Thanksgiving special. Uh and uh. 0:00:57.480 --> 0:00:59.760 You can kind of glean from the name what it's about. Yeah, 0:00:59.760 --> 0:01:01.360 but we're not gonna say too much more about it. 0:01:01.800 --> 0:01:05.360 And now back to our regular schedule program. Chuck, I'm 0:01:05.360 --> 0:01:09.600 gonna give you a little known but historically significant date 0:01:10.240 --> 0:01:16.760 in the twentieth century. Let's here at March thirty one. Okay, 0:01:17.400 --> 0:01:21.160 you give up, uh fifteen, sixteen days after my birthday 0:01:21.680 --> 0:01:23.800 years ago. I was in my twenties. Still, those were 0:01:23.840 --> 0:01:29.279 good days, no what. On that day, the digital video 0:01:29.360 --> 0:01:34.800 recorder known as TiVo shipped its first product. I happened 0:01:34.800 --> 0:01:38.120 to be outside that day the moment that that was shipped, 0:01:38.959 --> 0:01:45.280 and I swear I heard an audible oh sighing out 0:01:45.280 --> 0:01:49.040 of every ad agency on the planet. They have found 0:01:49.080 --> 0:01:52.320 a way to not watch television commercials. Not only can 0:01:52.360 --> 0:01:56.280 you fast forward through television commercials, you can skip television 0:01:56.280 --> 0:02:00.480 commercials automatically. TiVo senses that, um that break, much like 0:02:00.560 --> 0:02:03.240 your old cassette player in your car could skip to 0:02:03.320 --> 0:02:05.520 the next song because of that break. Right. Oh yeah, 0:02:05.520 --> 0:02:07.920 I remember that. Yeah. It was bad news for advertising. 0:02:08.200 --> 0:02:12.360 Yeah it was. And I'm I have to admit that 0:02:12.400 --> 0:02:14.560 I do that as well. I record. I'd try to 0:02:14.600 --> 0:02:18.960 start even my Falcons games about an hour late so 0:02:19.000 --> 0:02:21.800 I can zip through the commercials there too. Yeah, so 0:02:21.880 --> 0:02:27.320 you like to postpone gratification. Yeah, I've I've gotten spoiled here. 0:02:27.360 --> 0:02:31.160 You know they actually factor uh DVR stats into Nielsen ratings. 0:02:31.160 --> 0:02:33.359 Now they figured out how to do that. I think 0:02:34.160 --> 0:02:36.880 Mark Change. Yeah, they factored in as whoever watched the show. 0:02:36.919 --> 0:02:41.720 And then there's the secondary seven day window after the 0:02:41.760 --> 0:02:44.800 show premieres. I remember them scrambling to come up with 0:02:44.840 --> 0:02:47.440 how to, how to how to work that in. Yeah, 0:02:47.560 --> 0:02:50.960 good for them, Yeah, go Nielsen, Well go Nielsen, and 0:02:51.120 --> 0:02:54.200 I guess go advertising agencies because they figured out a 0:02:54.200 --> 0:02:57.560 way around it. Actually, it wasn't anything new, but it's 0:02:57.600 --> 0:03:00.240 definitely been stepped up since the introduction of TV and 0:03:00.280 --> 0:03:04.480 that is something called product placement. Yes, product placement. You 0:03:04.560 --> 0:03:06.720 might not have been paying attention towards the beginning of 0:03:06.720 --> 0:03:09.080 this podcast, but we did it ourselves. And when we 0:03:09.120 --> 0:03:12.160 mentioned Chuck drinking a delicious RC brand cola, right, it's 0:03:12.160 --> 0:03:14.720 a little harder to be subtle when you are working 0:03:14.720 --> 0:03:18.519 in a audio medium. You haven't much have to say 0:03:18.560 --> 0:03:20.760 it to kind of whisper right, you know. But the 0:03:20.800 --> 0:03:23.679 trick is in a in a visual medium like a 0:03:23.760 --> 0:03:26.919 television or film. Obviously, you don't want to hit someone 0:03:26.919 --> 0:03:28.520 over the head with it too hard because then it 0:03:28.560 --> 0:03:30.840 can kind of backfire on you. So you want to 0:03:30.840 --> 0:03:32.600 be really clever with how you place it that you 0:03:32.600 --> 0:03:35.560 want it to be noticed, but not to stand out 0:03:36.160 --> 0:03:39.120 and when done right, it works like Gangbusters. The key 0:03:39.320 --> 0:03:45.760 is to have a um cool advertising exactly working on 0:03:45.840 --> 0:03:49.680 this this plan. Ye who has nerves of steel and 0:03:49.720 --> 0:03:52.840 knows where that line is. Yeah, because you want as 0:03:52.960 --> 0:03:56.040 Catherine Near, our steam colleague who wrote this wonderful article 0:03:56.960 --> 0:04:00.520 right she as she points out, um, it's it's very 0:04:00.600 --> 0:04:04.000 easy to cross the line, and you want the product 0:04:04.040 --> 0:04:07.520 to fit in almost seamlessly. Yeah. Because the filmmaker certainly 0:04:07.560 --> 0:04:10.400 doesn't want that either. So then though it greases their 0:04:10.440 --> 0:04:14.040 palm a little bit and makes things possible, many times, 0:04:14.080 --> 0:04:15.600 they still don't want it to be the focus a 0:04:15.760 --> 0:04:19.839 filmmaker worth they're salt. They don't always have their palms creased. Well, 0:04:19.880 --> 0:04:22.400 now there's and you would think, well, yeah, they're they're 0:04:22.440 --> 0:04:25.240 always paying to have their product place. There's actually three 0:04:25.320 --> 0:04:29.520 ways that it happens. The first way is um when 0:04:29.760 --> 0:04:33.600 a product just ends up and is seen organically or 0:04:33.640 --> 0:04:36.840 without any contact with the company who manufacturers it saying 0:04:36.880 --> 0:04:38.560 give me money. Yeah, like a director or a prop 0:04:38.640 --> 0:04:41.680 master or someone says, hey, that'd be cool. If Tom 0:04:41.720 --> 0:04:44.520 Cruise like smash this coke can against his head is 0:04:44.560 --> 0:04:48.640 a little tiny like head, or if somebody in the 0:04:49.040 --> 0:04:54.600 Sopranos used a can of raid. Yeah, very violently, right, Yeah, 0:04:54.720 --> 0:04:57.279 Ralph spray Tony in the face during a fight. That's 0:04:57.279 --> 0:04:59.280 not good. It didn't end well for Ralf you know. 0:04:59.440 --> 0:05:03.000 And um, the S. C. Johnson Company who manufacturer's raid 0:05:03.080 --> 0:05:06.280 wasn't entirely happy about it because really, uh, number one, 0:05:06.279 --> 0:05:10.479 they weren't asked, and number two, they makes their product 0:05:10.560 --> 0:05:12.680 look kind of bad, you know, like, oh yeah, I 0:05:12.720 --> 0:05:15.200 forgot raids really dangerous on humans too, And then they 0:05:15.200 --> 0:05:17.280 didn't use the can of rid. You know the fake 0:05:17.400 --> 0:05:20.039 things that Hollywood comes up with. My brother used to 0:05:20.080 --> 0:05:23.400 give me those little prop props is like Christmas gifts. 0:05:23.760 --> 0:05:26.320 The the I would love to have with this. By 0:05:26.320 --> 0:05:28.920 the way, got me a can of beer that we 0:05:29.080 --> 0:05:33.839 talked about products, but he would send me like a 0:05:33.839 --> 0:05:36.920 Budweiser can was bud mace here and he sent me 0:05:36.960 --> 0:05:39.279 an evy and bottle that said ewan And you know 0:05:39.279 --> 0:05:41.240 they do it just in the same type phase and 0:05:41.640 --> 0:05:43.280 just like it, yeah, which I guess you can get 0:05:43.320 --> 0:05:46.800 away with. Yeah. Um, there's two other ways that this 0:05:46.839 --> 0:05:50.240 can happen. One is that the company trades some of 0:05:50.240 --> 0:05:53.960 their product for product placement, which is pale about as 0:05:54.040 --> 0:05:57.240 lame as it gets, not really like, oh yeah, we 0:05:57.279 --> 0:06:00.680 need fifty cases of coca cola and will put your 0:06:00.880 --> 0:06:04.080 product in the movie if you give us free coke. 0:06:04.120 --> 0:06:05.800 Who does that? Well yeah, but that's the kind of 0:06:05.800 --> 0:06:09.000 clamoring that you do, buddy. Oh yeah, you've been like, hey, 0:06:09.040 --> 0:06:11.200 if you send us some Reese's pieces, we'll talk about 0:06:11.240 --> 0:06:15.080 them in the air. Huh. So yeah, but we're not 0:06:15.360 --> 0:06:18.039 famous filmmakers. No, we're not famous enough to do it. 0:06:18.120 --> 0:06:20.640 The third way, which I plan on doing. That's pretty 0:06:20.720 --> 0:06:25.160 much extortion financial competitions. You're saying, we'll put your product 0:06:25.320 --> 0:06:30.039 in our movie or TV show or on the internet whatever. 0:06:30.080 --> 0:06:31.880 We'll get to that in a little bit. Uh if 0:06:31.920 --> 0:06:33.880 you give us money in which firm? Yeah, and deal 0:06:33.920 --> 0:06:36.880 for smaller films. So definitely. It's you know when you 0:06:36.920 --> 0:06:40.279 think like, oh, this is the the the most expensive 0:06:40.279 --> 0:06:43.520 film ever made, two hundred million dollars or whatever. Wasn't 0:06:43.520 --> 0:06:45.960 it water World that broke the hundred million dollar mark 0:06:46.040 --> 0:06:49.360 or something? And then Titanic broke the two million dollars? 0:06:49.360 --> 0:06:51.880 Just crazy money. But I mean this doesn't all come 0:06:51.920 --> 0:06:54.760 from one guy writing a check or one studio writing check. 0:06:54.800 --> 0:07:00.640 There's Japanese masters involved. There are um, you know, charity groups, 0:07:00.680 --> 0:07:05.599 there's investment funds there, and then there's sponsorship, corporate sponsorship 0:07:05.920 --> 0:07:09.200 in the way of product placement. Probably the most famous 0:07:09.960 --> 0:07:13.240 as far as I know product placement UM was in 0:07:13.360 --> 0:07:16.560 E T. Well, yeah, I just mentioned Reese's pieces out 0:07:16.560 --> 0:07:20.480 of context, but yeah, E T was famously catapulted. I 0:07:20.480 --> 0:07:23.640 even remember this. I remember Reese's pieces before ET and 0:07:23.680 --> 0:07:26.520 after ET because it was a big, big difference, and 0:07:26.640 --> 0:07:29.800 there notability. It was supposed to be Eminem's. I think 0:07:29.800 --> 0:07:33.320 people was the story. And I think the eminem people. 0:07:33.480 --> 0:07:37.240 Uh they said, na, the Spielberg Uh, who wanted a 0:07:37.280 --> 0:07:39.400 million for it? Is that what it was? You wanted 0:07:39.440 --> 0:07:44.280 a million? Eminem's turned him down. Reese said, yes, jump 0:07:44.320 --> 0:07:47.920 in sales the month the the movie was released and 0:07:47.960 --> 0:07:50.600 really put it on the map forever. So and put 0:07:50.640 --> 0:07:53.280 product placement on the map as well. I mean, like 0:07:53.400 --> 0:07:56.840 this can work, Uh, and it does. Chuck. Let's talk 0:07:56.880 --> 0:07:59.560 about the first product placement that ever occurred as far 0:07:59.600 --> 0:08:03.160 as we know. UM. Something in a little film called 0:08:03.200 --> 0:08:06.880 The African Queen in the nineteen fifties. Kate hepburn through 0:08:07.000 --> 0:08:10.119 a case of Golden's gin over the side of a boat. 0:08:10.320 --> 0:08:13.840 That's exactly right. That was awful. That is better than 0:08:13.880 --> 0:08:16.200 my Kate Hepburn. I used to do it pretty decent. 0:08:16.240 --> 0:08:18.040 I don't know what happened. You did a pretty decent 0:08:18.080 --> 0:08:21.480 one before we started recording, or maybe I did, Audrey Hepburn, No, 0:08:21.880 --> 0:08:24.600 that was not now, maybe I used to do that one. 0:08:24.640 --> 0:08:30.320 Well straight Gordon's Gin paid the the production company that 0:08:30.400 --> 0:08:33.280 made The African Queen, which at the time was either 0:08:33.320 --> 0:08:36.160 you A or Paramount as far as I know, UM. 0:08:36.400 --> 0:08:40.319 And that was the first real product placement that ever 0:08:40.320 --> 0:08:43.680 took place. Did you know that? About that same time 0:08:43.720 --> 0:08:46.760 it started to really gain traction and soap operas are 0:08:46.960 --> 0:08:52.679 named soap operas because they used product placement, oftentimes soap 0:08:52.760 --> 0:08:57.560 products um in their episodes. And it still continues on today. 0:08:57.559 --> 0:09:00.480 What is it all? My children had like a month 0:09:00.520 --> 0:09:03.800 long storyline where Revlon factored into like the plot line. 0:09:03.800 --> 0:09:05.839 The hole is probably like the Revlin Killer or something 0:09:05.880 --> 0:09:09.320 like that. Probably, I'm sure someone knows, and we'll get 0:09:09.400 --> 0:09:11.400 we'll hear about it, Yes we will, all right, so 0:09:11.440 --> 0:09:15.240 we've got um. It simply happens. It happens in exchange 0:09:15.320 --> 0:09:17.960 for the product, or it happens in exchange for compensation 0:09:18.400 --> 0:09:22.520 or it doesn't happen at all. Most famously, in the 0:09:22.520 --> 0:09:27.360 movie Repo Man. Yes, Repo Man filmed by Alex Cox. 0:09:27.880 --> 0:09:29.959 I think it's say, wait, how do you know that? 0:09:30.400 --> 0:09:32.439 I just I'm a fan of the movie. I am too, 0:09:32.440 --> 0:09:34.120 but I don't know who directed it. Well he did, 0:09:34.120 --> 0:09:37.160 said Nancy, and straight to hell. He's a he's a classic. 0:09:37.600 --> 0:09:42.800 Uh director. Okay, okay, he uh. Alex Cox. Famously in 0:09:42.920 --> 0:09:45.760 Repo Man used all generic products. And if you've seen 0:09:45.800 --> 0:09:48.200 the movie, it's a cult classic. Now you'll notice that 0:09:48.240 --> 0:09:50.800 every single product in the movie is generic and it 0:09:50.880 --> 0:09:54.120 came from Ralph's grocery store in l A. Oh really yeah, 0:09:54.160 --> 0:09:56.120 who used to make the beard that I sent you? 0:09:56.320 --> 0:09:59.679 So it really was generic products? Yeah? They were real. 0:10:00.040 --> 0:10:02.880 Technically there was a company that made those generic products 0:10:02.880 --> 0:10:06.200 that feature prominently. So there I guess there was lots 0:10:06.200 --> 0:10:08.520 of product placement. Is all one company? Actually there were 0:10:08.559 --> 0:10:12.160 two companies. Um. Also, anybody who has seen that movie 0:10:12.200 --> 0:10:15.560 can tell you that. Um. Probably the most prominent character 0:10:15.880 --> 0:10:18.920 in the entire movie that appears in just about every 0:10:18.920 --> 0:10:23.240 scene are the little tree Christmas Tree air fresheners that 0:10:23.320 --> 0:10:25.839 show up on every vehicle in the movie in the 0:10:25.880 --> 0:10:29.400 motorcycle right exactly. And they actually the company that made 0:10:29.440 --> 0:10:32.960 those actually sponsored that movie. So yeah, they actually looked 0:10:32.960 --> 0:10:35.280 into that. I think this was uh, it wasn't quite 0:10:35.280 --> 0:10:38.000 a sponsorship, but they did send them free trees. And 0:10:38.040 --> 0:10:41.840 apparently they Alex Cox said they sent unsented trees because 0:10:42.360 --> 0:10:44.280 none of the actors could stand to like, be cooped 0:10:44.360 --> 0:10:46.480 up with the scent scented ones for too long. That's 0:10:46.559 --> 0:10:48.520 very kind to them. Yeah, and there they basically said, 0:10:48.600 --> 0:10:52.679 these really stink? Can you send it something that don't? Okay, 0:10:52.720 --> 0:10:56.439 but they are air fresheners, remember, So they didn't sponsor 0:10:56.480 --> 0:10:58.600 the movie. They did not sponsor it, but they they 0:10:58.640 --> 0:11:00.679 sent him the swag that was in the film. Why 0:11:00.760 --> 0:11:03.920 must you always humiliate me? I'm sorry? Um, So we 0:11:03.960 --> 0:11:08.160 talked about Reese's pieces getting a big payoff, right, Smaller 0:11:08.200 --> 0:11:11.120 companies can do this too. You remember Red Stripe Beer 0:11:11.360 --> 0:11:16.240 Rock Rock, Red stripey Beer. Yes, yeah, I love those ads. 0:11:16.320 --> 0:11:19.640 Yeah I do too, But I had never heard of 0:11:19.679 --> 0:11:22.160 that before the Firm. See, I don't remember that in 0:11:22.200 --> 0:11:25.439 the Firm when he goes down to the Caymans and 0:11:25.559 --> 0:11:28.200 was hanging out with Gene Hackman, and drinking Red Stripe 0:11:28.240 --> 0:11:31.560 the whole time, and it was it was so prominent 0:11:31.640 --> 0:11:33.959 that there were like articles in the New York Times 0:11:33.960 --> 0:11:37.040 and Time and news Week written about Red Stripe beer. 0:11:37.240 --> 0:11:39.080 And it was so funny too. I remember, like it 0:11:39.120 --> 0:11:43.120 wasn't about product placement. They were drooling over red Stripe 0:11:43.160 --> 0:11:45.520 like it was the hip new thing. Like it could 0:11:45.600 --> 0:11:47.320 not have paid off better for Red trop I think 0:11:47.360 --> 0:11:50.040 they saw, actually it could have, but they saw a 0:11:50.040 --> 0:11:53.520 fifty increase in sales after that movie was released. I 0:11:53.520 --> 0:11:56.280 got people probably were turned on by the cool little 0:11:56.280 --> 0:11:58.440 squatty bottle. Yeah, but I mean it had been around 0:11:58.440 --> 0:12:01.439 forever and was sold in the United stations. I think 0:12:01.480 --> 0:12:03.480 they probably used it to just kind of up their 0:12:03.559 --> 0:12:05.719 market presence. I'm sure that they got a lot more 0:12:05.760 --> 0:12:08.920 distribution after that. The power of the cruise, Yeah, he's 0:12:09.000 --> 0:12:11.520 very powerful, small man. But you wish that just for 0:12:11.640 --> 0:12:13.760 mentioning Red Stripe being in the firm, they would send 0:12:13.880 --> 0:12:17.840 us red strip wuld be some retroactive compensation. Some juice. 0:12:17.920 --> 0:12:20.319 You know, my uncle was in the front. Do you 0:12:20.360 --> 0:12:22.560 have d T S or something? No, some juices and 0:12:22.600 --> 0:12:26.199 some juice something. I thought you went beer. My uncle 0:12:26.240 --> 0:12:28.640 was in the firm. I'm not surprised he just he 0:12:28.679 --> 0:12:30.520 wasn't living in Memphis at the time where they filmed. 0:12:30.520 --> 0:12:33.560 It is Tom Cruise. Your uncle is Jeane triple Horn. 0:12:33.600 --> 0:12:36.400 Your uncle Jeane Triporns my uncle. Now he just had 0:12:36.440 --> 0:12:38.000 a little walk on, like, let me walk in and 0:12:38.000 --> 0:12:41.319 give the papers to somebody. These pretzels are making me thirsty. 0:12:43.120 --> 0:12:46.000 Should we talk about Jerry McGuire, Yeah, this is a 0:12:46.040 --> 0:12:49.880 really good example of product placement going Orry Chuck. Yeah. 0:12:49.880 --> 0:12:53.360 If you remember an Cameron Crow film, Jerry McGuire, Kuba 0:12:53.360 --> 0:12:58.440 Gooding Jr. As Rod Tidwell was professional football player who 0:12:59.760 --> 0:13:03.079 is constantly dissed by Reebok in the movie and Reebok 0:13:03.120 --> 0:13:05.920 showing me no love. They're giving me no love And 0:13:06.320 --> 0:13:08.960 that was a deal made through Reebok and try Star 0:13:09.720 --> 0:13:12.839 and the it was contingent on at the very end 0:13:12.840 --> 0:13:15.400 of the film after the credits, I think there would 0:13:15.400 --> 0:13:21.720 be a phony Reebok commercial finally with Rod Tidwell said, uh, sorry, Rod, 0:13:21.800 --> 0:13:25.000 we were wrong all along. Love Reebok and Cameron Crow 0:13:25.120 --> 0:13:27.360 cut that from the end of the film and they 0:13:27.360 --> 0:13:31.040 got sued by Reebok. Try Star did because Cameron Crow 0:13:31.080 --> 0:13:34.960 cut that scene. Well, not only that Um Cuba Gooding Jr. 0:13:35.160 --> 0:13:37.480 Is talking smack about him and well at least one 0:13:37.520 --> 0:13:39.640 scene right, Well they okay that as long as the 0:13:39.640 --> 0:13:42.800 commercial played it, So it's all part of the deal. 0:13:42.840 --> 0:13:47.559 And Reebok supposedly put in one point five mill into merchandise, 0:13:47.640 --> 0:13:51.000 advertising and promotional support. They sued try Star for ten 0:13:51.040 --> 0:13:54.120 million and settled out of court. And if you notice, 0:13:54.160 --> 0:13:56.960 if you've ever seen Jerry McGuire and Cable, that commercial 0:13:57.160 --> 0:14:01.760 is back in the movie Wow. So that had something 0:14:01.760 --> 0:14:03.959 to do, or at least it was initially on Showtime. 0:14:04.160 --> 0:14:06.960 I don't know if it still is, but they that 0:14:06.960 --> 0:14:08.720 that was probably part of the you know, out of 0:14:08.760 --> 0:14:11.400 court settlement, slip it back in there for Cable and 0:14:11.480 --> 0:14:15.560 DVD or whatever, TBS and will make good. UM. Cars 0:14:15.640 --> 0:14:21.160 also usually feature prominently in movies. Let's talk about cars. Yeah, 0:14:21.320 --> 0:14:23.840 there's there's actually been. You know, any time you see 0:14:24.320 --> 0:14:26.880 a movie where there's like a high speed chase, you 0:14:26.960 --> 0:14:31.360 inevitably invariably are shown the grill of the car that 0:14:31.400 --> 0:14:34.520 has the emblem, so, you know, exactly like the Transporter. 0:14:34.840 --> 0:14:37.400 I think Audi's figured really big into that one, and 0:14:37.680 --> 0:14:40.960 UM Transformers. I think it was that new Camaro Michael 0:14:40.960 --> 0:14:44.360 Bay is always trying to highlight the new models of 0:14:44.400 --> 0:14:47.080 Fords and Chevy's the first I think, the first time 0:14:47.120 --> 0:14:49.520 I ever became aware of product placement was a little 0:14:49.520 --> 0:14:52.760 movie called RoboCop. Yes, do you remember the Tourists from 0:14:52.800 --> 0:14:57.400 the Future four Doors? It was actually the model Ford 0:14:57.400 --> 0:14:59.200 Tourists with a couple of ground effects on it that 0:14:59.360 --> 0:15:03.160 RoboCop rove And I remember it coming out, like I 0:15:03.160 --> 0:15:05.760 think RoboCop came out in eighty seven. It was definitely 0:15:05.760 --> 0:15:08.640 before that Tourist debut, so the movie was its debut, 0:15:08.960 --> 0:15:11.040 and I remember seeing it on the on the road 0:15:11.080 --> 0:15:14.080 when it came out, like, holy cow, there's the RoboCop 0:15:14.160 --> 0:15:17.080 tourists without the ground effect. That's exactly what they want. 0:15:17.240 --> 0:15:18.960 It is exactly what they want. I didn't go out 0:15:18.960 --> 0:15:23.240 and buy a tourist, but it is exactly what they want. Josh. 0:15:23.280 --> 0:15:27.480 Some other notables, clearly Smoking the Bandit with the Pontiac 0:15:27.520 --> 0:15:30.000 trans Am one of the most classic. I would have 0:15:30.080 --> 0:15:31.960 gone with the Bitch and Camaro over a trans am. 0:15:32.040 --> 0:15:35.840 But Herbie the love Bug was of course a big 0:15:35.840 --> 0:15:38.320 ad for the Volkswagen Beetle. Not a big ad, but 0:15:38.400 --> 0:15:41.320 big it works. That's the thing that might not be 0:15:41.400 --> 0:15:43.880 intended like that. Sometimes it just works out. There's a 0:15:43.880 --> 0:15:48.400 classic movie out there that is centered around a sentient VW. Beetle. 0:15:49.960 --> 0:15:53.680 Is that what sentient means? Uh? No? And does Herbie talk? 0:15:53.760 --> 0:15:56.320 I think he just reacts and yeah, You're no sentient 0:15:56.440 --> 0:15:59.560 is aware of your own being. Yeah, I'm kidding. Um, 0:15:59.600 --> 0:16:01.960 I was a getting back to the future. The Dolorean 0:16:02.320 --> 0:16:05.600 was prominently featured, obviously, but I think if I'm not mistaken, 0:16:05.640 --> 0:16:08.720 that was after the Dolorean had It was very tongue 0:16:08.720 --> 0:16:12.160 in cheek appearance. And actually I think Pepsi was was 0:16:12.680 --> 0:16:16.560 definitely a corporate sponsor of that movie, right, Yeah. And 0:16:16.600 --> 0:16:21.920 who can forget the truly bad BMW Z eight that 0:16:22.000 --> 0:16:24.200 was driven in the Bond film The World Is Not Enough. 0:16:24.240 --> 0:16:27.360 The Bond films are often used to debut new stuff 0:16:27.640 --> 0:16:31.320 because they're just such global events. When those movies come out, Um, 0:16:31.320 --> 0:16:34.600 they're perfect for And let's of course, Chuck, let's not 0:16:34.680 --> 0:16:40.240 forget my boy magnum p I driving a Ferrari three 0:16:40.320 --> 0:16:43.120 oh eight. I yeah, which, by the way, I've been 0:16:43.160 --> 0:16:45.000 online you can get one of those these days for 0:16:45.000 --> 0:16:48.280 about thirty K really, yeah, and it costs you another 0:16:48.320 --> 0:16:51.920 fifteen K every time you need an oil change. Yeah, yeah, 0:16:51.920 --> 0:16:54.560 that's a TV car. Some other notable TV cars are 0:16:54.680 --> 0:16:58.920 the Dodge Charger from Dukes of Hazzard and the trans 0:16:58.960 --> 0:17:01.600 Am from Night Writer once again getting some more love, 0:17:02.120 --> 0:17:05.800 and the Grand Camaros. I don't know because even Star 0:17:05.840 --> 0:17:08.520 Skiing Hutch use a Grand Toreno, they could use a Camaro. 0:17:08.800 --> 0:17:12.199 They were bad. Yeah. Um, I often think of us 0:17:12.240 --> 0:17:15.560 as the star skiing huts and podcasting. Yeah. Who's who? 0:17:16.600 --> 0:17:20.000 I'm clearly uh Hutch, Okay, that's fine. Who is that? 0:17:20.080 --> 0:17:23.200 David Soul? Yeah? Nice? Uh if you if you're talking 0:17:23.240 --> 0:17:26.080 cars or Josh. A little company called Audie took it 0:17:26.119 --> 0:17:28.760 to a whole another level, as we say here in 0:17:28.800 --> 0:17:32.880 the South. In two thousand four, the movie I Robot, 0:17:33.000 --> 0:17:37.280 which was had something to do with asthmaf Right. Well, yeah, 0:17:37.400 --> 0:17:41.440 it was based on the book. Um, the Audi r 0:17:41.600 --> 0:17:44.399 s Q concept car is really plays a central role 0:17:44.440 --> 0:17:48.040 in that movie. And it wasn't just placed in that film. 0:17:48.119 --> 0:17:51.640 It was built and constructed solely for that film, right 0:17:51.680 --> 0:17:54.199 with the input of the director of the movie, like 0:17:54.200 --> 0:17:57.640 they designed it together. Yeah, and just for this movie. 0:17:57.760 --> 0:18:00.960 It's nuts. And did they ever release that as a 0:18:01.040 --> 0:18:04.040 real car to the public. Most concept cars aren't released 0:18:04.440 --> 0:18:06.440 as a real car. They're just kind of like, hey, 0:18:06.560 --> 0:18:09.960 check this out, get excited about this, and then sorry, chumps. Uh. 0:18:10.000 --> 0:18:13.000 Some other examples of non car who can forget Tom 0:18:13.080 --> 0:18:16.520 Cruise once again, we can't escape his tiny shadow, the 0:18:16.680 --> 0:18:20.840 ray Band, sunglasses and Risky Business. Yeah, classic scene and 0:18:21.000 --> 0:18:24.520 um through to the loom underwear through to the loom. Um, 0:18:24.560 --> 0:18:29.520 what else? FedEx and Castaway film cast Away but not 0:18:29.600 --> 0:18:32.960 just FedEx like clearly FedEx features prominently in it. But 0:18:33.000 --> 0:18:35.880 they did such the writer clearly this is the writer 0:18:36.440 --> 0:18:42.720 did such an amazing job of Wilson Sporting Goods manufacturers 0:18:42.760 --> 0:18:46.679 and their volleyball that he there's basically two characters in 0:18:46.720 --> 0:18:50.280 the whole movie, and one of them is a Wilson's volleyball. 0:18:51.720 --> 0:18:56.720 Probably exactly, but it's so perfect. This is actually maybe 0:18:56.720 --> 0:19:00.359 an example of the almost being taken out of the seamless, 0:19:01.040 --> 0:19:06.080 the product being seamlessly woven into the into the It 0:19:06.160 --> 0:19:08.159 did work. I'm saying it works so well that I 0:19:08.200 --> 0:19:11.760 don't think must go by Wilson volleyball. You know, Yeah, 0:19:12.320 --> 0:19:14.560 it was just another character. Yeah, it was great. I 0:19:14.600 --> 0:19:17.919 wonder well, I guess they've proven with things like Reese's 0:19:17.920 --> 0:19:20.040 pieces that it works. But do you really get a 0:19:20.080 --> 0:19:23.400 jump in volleyball sales because of that? I don't know. 0:19:24.160 --> 0:19:27.840 It seems unlikely to me. It will the um CEO 0:19:28.119 --> 0:19:31.159 of Wilson Sporting Goods please write us and let us 0:19:31.200 --> 0:19:33.560 know if you guys saw a jump in sales. Yeah, 0:19:33.600 --> 0:19:35.879 I'd like to know that, all right. Um you know, Josh, 0:19:35.880 --> 0:19:37.919 now they have h It used to kind of be 0:19:38.000 --> 0:19:40.800 just a willie nilly let me see what I can 0:19:40.840 --> 0:19:43.120 do D D I Y thing, But now there are 0:19:43.680 --> 0:19:48.920 most corporations have entire branches, well not a branch maybe, 0:19:48.960 --> 0:19:52.040 but they'll have people that work exclusively with product placement, 0:19:52.080 --> 0:19:55.520 and they search out films and contact them to try 0:19:55.520 --> 0:19:57.560 and get their their products features they have. I think 0:19:57.560 --> 0:20:02.040 they're called officers for um into. Graded Branding is the division. 0:20:02.080 --> 0:20:05.040 Usually they always create such silly names. They want to 0:20:05.119 --> 0:20:07.760 They want to leverage their brand on as most as 0:20:07.840 --> 0:20:11.639 much of a granular level as possible to get schillmeister. Sure, 0:20:11.880 --> 0:20:15.040 that's a great one. Um so chuck this uh, this 0:20:15.080 --> 0:20:18.760 has become quite the booming little cottage industry big time. 0:20:19.080 --> 0:20:21.800 In two thousand and six, they spent one point six 0:20:21.920 --> 0:20:26.200 billion for product placement in movies one point eight billion 0:20:26.240 --> 0:20:29.159 for TV. Wow. Most of that went to a show 0:20:29.800 --> 0:20:34.800 called American Idol. Yeah, full of it. They will do 0:20:34.960 --> 0:20:37.320 anything for money because remember a T and T. If 0:20:37.320 --> 0:20:38.960 you call a T and T and you can text 0:20:39.080 --> 0:20:41.240 a T and T and vote for your favorite person 0:20:41.320 --> 0:20:43.440 on a T and T, and that way, when your 0:20:43.440 --> 0:20:46.840 person wins, you can thank a T and T for 0:20:46.840 --> 0:20:49.480 for being around. That's that's the kind of thing that 0:20:49.600 --> 0:20:52.280 Secress dolls out each feel dirty, Chuck. You know what 0:20:52.280 --> 0:20:55.520 they paid what everyone every sponsor a T and T 0:20:55.840 --> 0:20:59.960 Coca Cola, and for each paid twenty six million dollars 0:21:00.080 --> 0:21:03.520 each per episode, not per season. Is it per episode? 0:21:03.680 --> 0:21:06.439 I think it is per well per ed deal. We 0:21:06.440 --> 0:21:09.359 should say yeah, I don't know how many episodes that is, 0:21:09.400 --> 0:21:11.639 but that's a lot of do it is? It is? 0:21:11.720 --> 0:21:14.440 And the reality TV as a whole has really embraced this. 0:21:14.520 --> 0:21:16.800 And this is where I don't mind it that much. 0:21:16.840 --> 0:21:19.960 Like I'm a big Top Chef fan, and that show 0:21:20.040 --> 0:21:23.800 is heavily sponsored. Um Like Padmo will come and say 0:21:23.920 --> 0:21:27.040 if you notice in your ge monogram kitchen and you 0:21:27.080 --> 0:21:30.080 see G monogram everywhere or we want to thank the 0:21:30.119 --> 0:21:32.920 Glad family of Bags for supplying us with this blah 0:21:32.920 --> 0:21:36.040 blah blah. But you know, reality shows, they don't have 0:21:36.080 --> 0:21:38.520 the hugest budgets and if they can get an entire 0:21:38.600 --> 0:21:42.080 kitchen donated by ge Monogram, then good for them and 0:21:42.359 --> 0:21:44.600 give them a little love back. And it's reality TV, 0:21:44.680 --> 0:21:48.520 it's what. It's not like ruining the through line. You 0:21:48.560 --> 0:21:52.080 don't have to suspend disbelief to watch reality TV. It 0:21:52.119 --> 0:21:54.920 takes the guesswork out of watching. I have to suspend 0:21:54.960 --> 0:21:57.760 disbelief that Padma is not really my wife. I'll bet 0:21:57.800 --> 0:22:00.360 you do. That's what at times, especially when your eyes 0:22:00.359 --> 0:22:04.320 are shut really tight, um chuck. There's been some really 0:22:04.400 --> 0:22:09.200 great examples of product placement um being treated tongue in cheek. 0:22:10.040 --> 0:22:13.040 Remember in Wayne's World, where they're going off about how 0:22:13.040 --> 0:22:15.359