1 00:00:00,280 --> 00:00:02,840 Speaker 1: Brought to you by the reinvented two thousand twelve camera. 2 00:00:03,160 --> 00:00:07,520 Speaker 1: It's ready. Are you welcome to Stuff you Should Know? 3 00:00:08,119 --> 00:00:15,680 Speaker 1: From House Stuff Works dot Com? Hey, and welcome to 4 00:00:15,720 --> 00:00:18,680 Speaker 1: the podcast. I'm Josh Clark. With me is Charles W. 5 00:00:18,960 --> 00:00:22,880 Speaker 1: Chuck Bryant, who's enjoying a delicious RC brand cola right now. 6 00:00:23,480 --> 00:00:26,480 Speaker 1: How's that? How's that treating? It's It's wonderful. It's satisfying 7 00:00:26,520 --> 00:00:29,920 Speaker 1: and delicious to my mouth tread Chuck. Yes, Chuck, I 8 00:00:29,960 --> 00:00:33,159 Speaker 1: know we've already mentioned this once, but I want to 9 00:00:33,240 --> 00:00:37,879 Speaker 1: allude once again to the mysterious companion shows that are 10 00:00:37,880 --> 00:00:41,120 Speaker 1: coming out on the Science Channel. Sure, Pumpkin Chucking and 11 00:00:41,920 --> 00:00:45,360 Speaker 1: The Road to Pumpkin Chucking. Yes, no, there, Yeah, but 12 00:00:45,400 --> 00:00:47,880 Speaker 1: they're in reverse order. Sure. The Road begins at eight 13 00:00:48,120 --> 00:00:50,920 Speaker 1: p m. Eastern Time, and they're on the Science Channel 14 00:00:51,200 --> 00:00:57,279 Speaker 1: on Thanksgiving night, a special Thanksgiving special. Uh and uh. 15 00:00:57,480 --> 00:00:59,760 Speaker 1: You can kind of glean from the name what it's about. Yeah, 16 00:00:59,760 --> 00:01:01,360 Speaker 1: but we're not gonna say too much more about it. 17 00:01:01,800 --> 00:01:05,360 Speaker 1: And now back to our regular schedule program. Chuck, I'm 18 00:01:05,360 --> 00:01:09,600 Speaker 1: gonna give you a little known but historically significant date 19 00:01:10,240 --> 00:01:16,760 Speaker 1: in the twentieth century. Let's here at March thirty one. Okay, 20 00:01:17,400 --> 00:01:21,160 Speaker 1: you give up, uh fifteen, sixteen days after my birthday 21 00:01:21,680 --> 00:01:23,800 Speaker 1: years ago. I was in my twenties. Still, those were 22 00:01:23,840 --> 00:01:29,279 Speaker 1: good days, no what. On that day, the digital video 23 00:01:29,360 --> 00:01:34,800 Speaker 1: recorder known as TiVo shipped its first product. I happened 24 00:01:34,800 --> 00:01:38,120 Speaker 1: to be outside that day the moment that that was shipped, 25 00:01:38,959 --> 00:01:45,280 Speaker 1: and I swear I heard an audible oh sighing out 26 00:01:45,280 --> 00:01:49,040 Speaker 1: of every ad agency on the planet. They have found 27 00:01:49,080 --> 00:01:52,320 Speaker 1: a way to not watch television commercials. Not only can 28 00:01:52,360 --> 00:01:56,280 Speaker 1: you fast forward through television commercials, you can skip television 29 00:01:56,280 --> 00:02:00,480 Speaker 1: commercials automatically. TiVo senses that, um that break, much like 30 00:02:00,560 --> 00:02:03,240 Speaker 1: your old cassette player in your car could skip to 31 00:02:03,320 --> 00:02:05,520 Speaker 1: the next song because of that break. Right. Oh yeah, 32 00:02:05,520 --> 00:02:07,920 Speaker 1: I remember that. Yeah. It was bad news for advertising. 33 00:02:08,200 --> 00:02:12,360 Speaker 1: Yeah it was. And I'm I have to admit that 34 00:02:12,400 --> 00:02:14,560 Speaker 1: I do that as well. I record. I'd try to 35 00:02:14,600 --> 00:02:18,960 Speaker 1: start even my Falcons games about an hour late so 36 00:02:19,000 --> 00:02:21,800 Speaker 1: I can zip through the commercials there too. Yeah, so 37 00:02:21,880 --> 00:02:27,320 Speaker 1: you like to postpone gratification. Yeah, I've I've gotten spoiled here. 38 00:02:27,360 --> 00:02:31,160 Speaker 1: You know they actually factor uh DVR stats into Nielsen ratings. 39 00:02:31,160 --> 00:02:33,359 Speaker 1: Now they figured out how to do that. I think 40 00:02:34,160 --> 00:02:36,880 Speaker 1: Mark Change. Yeah, they factored in as whoever watched the show. 41 00:02:36,919 --> 00:02:41,720 Speaker 1: And then there's the secondary seven day window after the 42 00:02:41,760 --> 00:02:44,800 Speaker 1: show premieres. I remember them scrambling to come up with 43 00:02:44,840 --> 00:02:47,440 Speaker 1: how to, how to how to work that in. Yeah, 44 00:02:47,560 --> 00:02:50,960 Speaker 1: good for them, Yeah, go Nielsen, Well go Nielsen, and 45 00:02:51,120 --> 00:02:54,200 Speaker 1: I guess go advertising agencies because they figured out a 46 00:02:54,200 --> 00:02:57,560 Speaker 1: way around it. Actually, it wasn't anything new, but it's 47 00:02:57,600 --> 00:03:00,240 Speaker 1: definitely been stepped up since the introduction of TV and 48 00:03:00,280 --> 00:03:04,480 Speaker 1: that is something called product placement. Yes, product placement. You 49 00:03:04,560 --> 00:03:06,720 Speaker 1: might not have been paying attention towards the beginning of 50 00:03:06,720 --> 00:03:09,080 Speaker 1: this podcast, but we did it ourselves. And when we 51 00:03:09,120 --> 00:03:12,160 Speaker 1: mentioned Chuck drinking a delicious RC brand cola, right, it's 52 00:03:12,160 --> 00:03:14,720 Speaker 1: a little harder to be subtle when you are working 53 00:03:14,720 --> 00:03:18,519 Speaker 1: in a audio medium. You haven't much have to say 54 00:03:18,560 --> 00:03:20,760 Speaker 1: it to kind of whisper right, you know. But the 55 00:03:20,800 --> 00:03:23,679 Speaker 1: trick is in a in a visual medium like a 56 00:03:23,760 --> 00:03:26,919 Speaker 1: television or film. Obviously, you don't want to hit someone 57 00:03:26,919 --> 00:03:28,520 Speaker 1: over the head with it too hard because then it 58 00:03:28,560 --> 00:03:30,840 Speaker 1: can kind of backfire on you. So you want to 59 00:03:30,840 --> 00:03:32,600 Speaker 1: be really clever with how you place it that you 60 00:03:32,600 --> 00:03:35,560 Speaker 1: want it to be noticed, but not to stand out 61 00:03:36,160 --> 00:03:39,120 Speaker 1: and when done right, it works like Gangbusters. The key 62 00:03:39,320 --> 00:03:45,760 Speaker 1: is to have a um cool advertising exactly working on 63 00:03:45,840 --> 00:03:49,680 Speaker 1: this this plan. Ye who has nerves of steel and 64 00:03:49,720 --> 00:03:52,840 Speaker 1: knows where that line is. Yeah, because you want as 65 00:03:52,960 --> 00:03:56,040 Speaker 1: Catherine Near, our steam colleague who wrote this wonderful article 66 00:03:56,960 --> 00:04:00,520 Speaker 1: right she as she points out, um, it's it's very 67 00:04:00,600 --> 00:04:04,000 Speaker 1: easy to cross the line, and you want the product 68 00:04:04,040 --> 00:04:07,520 Speaker 1: to fit in almost seamlessly. Yeah. Because the filmmaker certainly 69 00:04:07,560 --> 00:04:10,400 Speaker 1: doesn't want that either. So then though it greases their 70 00:04:10,440 --> 00:04:14,040 Speaker 1: palm a little bit and makes things possible, many times, 71 00:04:14,080 --> 00:04:15,600 Speaker 1: they still don't want it to be the focus a 72 00:04:15,760 --> 00:04:19,839 Speaker 1: filmmaker worth they're salt. They don't always have their palms creased. Well, 73 00:04:19,880 --> 00:04:22,400 Speaker 1: now there's and you would think, well, yeah, they're they're 74 00:04:22,440 --> 00:04:25,240 Speaker 1: always paying to have their product place. There's actually three 75 00:04:25,320 --> 00:04:29,520 Speaker 1: ways that it happens. The first way is um when 76 00:04:29,760 --> 00:04:33,600 Speaker 1: a product just ends up and is seen organically or 77 00:04:33,640 --> 00:04:36,840 Speaker 1: without any contact with the company who manufacturers it saying 78 00:04:36,880 --> 00:04:38,560 Speaker 1: give me money. Yeah, like a director or a prop 79 00:04:38,640 --> 00:04:41,680 Speaker 1: master or someone says, hey, that'd be cool. If Tom 80 00:04:41,720 --> 00:04:44,520 Speaker 1: Cruise like smash this coke can against his head is 81 00:04:44,560 --> 00:04:48,640 Speaker 1: a little tiny like head, or if somebody in the 82 00:04:49,040 --> 00:04:54,600 Speaker 1: Sopranos used a can of raid. Yeah, very violently, right, Yeah, 83 00:04:54,720 --> 00:04:57,279 Speaker 1: Ralph spray Tony in the face during a fight. That's 84 00:04:57,279 --> 00:04:59,280 Speaker 1: not good. It didn't end well for Ralf you know. 85 00:04:59,440 --> 00:05:03,000 Speaker 1: And um, the S. C. Johnson Company who manufacturer's raid 86 00:05:03,080 --> 00:05:06,280 Speaker 1: wasn't entirely happy about it because really, uh, number one, 87 00:05:06,279 --> 00:05:10,479 Speaker 1: they weren't asked, and number two, they makes their product 88 00:05:10,560 --> 00:05:12,680 Speaker 1: look kind of bad, you know, like, oh yeah, I 89 00:05:12,720 --> 00:05:15,200 Speaker 1: forgot raids really dangerous on humans too, And then they 90 00:05:15,200 --> 00:05:17,280 Speaker 1: didn't use the can of rid. You know the fake 91 00:05:17,400 --> 00:05:20,039 Speaker 1: things that Hollywood comes up with. My brother used to 92 00:05:20,080 --> 00:05:23,400 Speaker 1: give me those little prop props is like Christmas gifts. 93 00:05:23,760 --> 00:05:26,320 Speaker 1: The the I would love to have with this. By 94 00:05:26,320 --> 00:05:28,920 Speaker 1: the way, got me a can of beer that we 95 00:05:29,080 --> 00:05:33,839 Speaker 1: talked about products, but he would send me like a 96 00:05:33,839 --> 00:05:36,920 Speaker 1: Budweiser can was bud mace here and he sent me 97 00:05:36,960 --> 00:05:39,279 Speaker 1: an evy and bottle that said ewan And you know 98 00:05:39,279 --> 00:05:41,240 Speaker 1: they do it just in the same type phase and 99 00:05:41,640 --> 00:05:43,280 Speaker 1: just like it, yeah, which I guess you can get 100 00:05:43,320 --> 00:05:46,800 Speaker 1: away with. Yeah. Um, there's two other ways that this 101 00:05:46,839 --> 00:05:50,240 Speaker 1: can happen. One is that the company trades some of 102 00:05:50,240 --> 00:05:53,960 Speaker 1: their product for product placement, which is pale about as 103 00:05:54,040 --> 00:05:57,240 Speaker 1: lame as it gets, not really like, oh yeah, we 104 00:05:57,279 --> 00:06:00,680 Speaker 1: need fifty cases of coca cola and will put your 105 00:06:00,880 --> 00:06:04,080 Speaker 1: product in the movie if you give us free coke. 106 00:06:04,120 --> 00:06:05,800 Speaker 1: Who does that? Well yeah, but that's the kind of 107 00:06:05,800 --> 00:06:09,000 Speaker 1: clamoring that you do, buddy. Oh yeah, you've been like, hey, 108 00:06:09,040 --> 00:06:11,200 Speaker 1: if you send us some Reese's pieces, we'll talk about 109 00:06:11,240 --> 00:06:15,080 Speaker 1: them in the air. Huh. So yeah, but we're not 110 00:06:15,360 --> 00:06:18,039 Speaker 1: famous filmmakers. No, we're not famous enough to do it. 111 00:06:18,120 --> 00:06:20,640 Speaker 1: The third way, which I plan on doing. That's pretty 112 00:06:20,720 --> 00:06:25,160 Speaker 1: much extortion financial competitions. You're saying, we'll put your product 113 00:06:25,320 --> 00:06:30,039 Speaker 1: in our movie or TV show or on the internet whatever. 114 00:06:30,080 --> 00:06:31,880 Speaker 1: We'll get to that in a little bit. Uh if 115 00:06:31,920 --> 00:06:33,880 Speaker 1: you give us money in which firm? Yeah, and deal 116 00:06:33,920 --> 00:06:36,880 Speaker 1: for smaller films. So definitely. It's you know when you 117 00:06:36,920 --> 00:06:40,279 Speaker 1: think like, oh, this is the the the most expensive 118 00:06:40,279 --> 00:06:43,520 Speaker 1: film ever made, two hundred million dollars or whatever. Wasn't 119 00:06:43,520 --> 00:06:45,960 Speaker 1: it water World that broke the hundred million dollar mark 120 00:06:46,040 --> 00:06:49,360 Speaker 1: or something? And then Titanic broke the two million dollars? 121 00:06:49,360 --> 00:06:51,880 Speaker 1: Just crazy money. But I mean this doesn't all come 122 00:06:51,920 --> 00:06:54,760 Speaker 1: from one guy writing a check or one studio writing check. 123 00:06:54,800 --> 00:07:00,640 Speaker 1: There's Japanese masters involved. There are um, you know, charity groups, 124 00:07:00,680 --> 00:07:05,599 Speaker 1: there's investment funds there, and then there's sponsorship, corporate sponsorship 125 00:07:05,920 --> 00:07:09,200 Speaker 1: in the way of product placement. Probably the most famous 126 00:07:09,960 --> 00:07:13,240 Speaker 1: as far as I know product placement UM was in 127 00:07:13,360 --> 00:07:16,560 Speaker 1: E T. Well, yeah, I just mentioned Reese's pieces out 128 00:07:16,560 --> 00:07:20,480 Speaker 1: of context, but yeah, E T was famously catapulted. I 129 00:07:20,480 --> 00:07:23,640 Speaker 1: even remember this. I remember Reese's pieces before ET and 130 00:07:23,680 --> 00:07:26,520 Speaker 1: after ET because it was a big, big difference, and 131 00:07:26,640 --> 00:07:29,800 Speaker 1: there notability. It was supposed to be Eminem's. I think 132 00:07:29,800 --> 00:07:33,320 Speaker 1: people was the story. And I think the eminem people. 133 00:07:33,480 --> 00:07:37,240 Speaker 1: Uh they said, na, the Spielberg Uh, who wanted a 134 00:07:37,280 --> 00:07:39,400 Speaker 1: million for it? Is that what it was? You wanted 135 00:07:39,440 --> 00:07:44,280 Speaker 1: a million? Eminem's turned him down. Reese said, yes, jump 136 00:07:44,320 --> 00:07:47,920 Speaker 1: in sales the month the the movie was released and 137 00:07:47,960 --> 00:07:50,600 Speaker 1: really put it on the map forever. So and put 138 00:07:50,640 --> 00:07:53,280 Speaker 1: product placement on the map as well. I mean, like 139 00:07:53,400 --> 00:07:56,840 Speaker 1: this can work, Uh, and it does. Chuck. Let's talk 140 00:07:56,880 --> 00:07:59,560 Speaker 1: about the first product placement that ever occurred as far 141 00:07:59,600 --> 00:08:03,160 Speaker 1: as we know. UM. Something in a little film called 142 00:08:03,200 --> 00:08:06,880 Speaker 1: The African Queen in the nineteen fifties. Kate hepburn through 143 00:08:07,000 --> 00:08:10,119 Speaker 1: a case of Golden's gin over the side of a boat. 144 00:08:10,320 --> 00:08:13,840 Speaker 1: That's exactly right. That was awful. That is better than 145 00:08:13,880 --> 00:08:16,200 Speaker 1: my Kate Hepburn. I used to do it pretty decent. 146 00:08:16,240 --> 00:08:18,040 Speaker 1: I don't know what happened. You did a pretty decent 147 00:08:18,080 --> 00:08:21,480 Speaker 1: one before we started recording, or maybe I did, Audrey Hepburn, No, 148 00:08:21,880 --> 00:08:24,600 Speaker 1: that was not now, maybe I used to do that one. 149 00:08:24,640 --> 00:08:30,320 Speaker 1: Well straight Gordon's Gin paid the the production company that 150 00:08:30,400 --> 00:08:33,280 Speaker 1: made The African Queen, which at the time was either 151 00:08:33,320 --> 00:08:36,160 Speaker 1: you A or Paramount as far as I know, UM. 152 00:08:36,400 --> 00:08:40,319 Speaker 1: And that was the first real product placement that ever 153 00:08:40,320 --> 00:08:43,680 Speaker 1: took place. Did you know that? About that same time 154 00:08:43,720 --> 00:08:46,760 Speaker 1: it started to really gain traction and soap operas are 155 00:08:46,960 --> 00:08:52,679 Speaker 1: named soap operas because they used product placement, oftentimes soap 156 00:08:52,760 --> 00:08:57,560 Speaker 1: products um in their episodes. And it still continues on today. 157 00:08:57,559 --> 00:09:00,480 Speaker 1: What is it all? My children had like a month 158 00:09:00,520 --> 00:09:03,800 Speaker 1: long storyline where Revlon factored into like the plot line. 159 00:09:03,800 --> 00:09:05,839 Speaker 1: The hole is probably like the Revlin Killer or something 160 00:09:05,880 --> 00:09:09,320 Speaker 1: like that. Probably, I'm sure someone knows, and we'll get 161 00:09:09,400 --> 00:09:11,400 Speaker 1: we'll hear about it, Yes we will, all right, so 162 00:09:11,440 --> 00:09:15,240 Speaker 1: we've got um. It simply happens. It happens in exchange 163 00:09:15,320 --> 00:09:17,960 Speaker 1: for the product, or it happens in exchange for compensation 164 00:09:18,400 --> 00:09:22,520 Speaker 1: or it doesn't happen at all. Most famously, in the 165 00:09:22,520 --> 00:09:27,360 Speaker 1: movie Repo Man. Yes, Repo Man filmed by Alex Cox. 166 00:09:27,880 --> 00:09:29,959 Speaker 1: I think it's say, wait, how do you know that? 167 00:09:30,400 --> 00:09:32,439 Speaker 1: I just I'm a fan of the movie. I am too, 168 00:09:32,440 --> 00:09:34,120 Speaker 1: but I don't know who directed it. Well he did, 169 00:09:34,120 --> 00:09:37,160 Speaker 1: said Nancy, and straight to hell. He's a he's a classic. 170 00:09:37,600 --> 00:09:42,800 Speaker 1: Uh director. Okay, okay, he uh. Alex Cox. Famously in 171 00:09:42,920 --> 00:09:45,760 Speaker 1: Repo Man used all generic products. And if you've seen 172 00:09:45,800 --> 00:09:48,200 Speaker 1: the movie, it's a cult classic. Now you'll notice that 173 00:09:48,240 --> 00:09:50,800 Speaker 1: every single product in the movie is generic and it 174 00:09:50,880 --> 00:09:54,120 Speaker 1: came from Ralph's grocery store in l A. Oh really yeah, 175 00:09:54,160 --> 00:09:56,120 Speaker 1: who used to make the beard that I sent you? 176 00:09:56,320 --> 00:09:59,679 Speaker 1: So it really was generic products? Yeah? They were real. 177 00:10:00,040 --> 00:10:02,880 Speaker 1: Technically there was a company that made those generic products 178 00:10:02,880 --> 00:10:06,200 Speaker 1: that feature prominently. So there I guess there was lots 179 00:10:06,200 --> 00:10:08,520 Speaker 1: of product placement. Is all one company? Actually there were 180 00:10:08,559 --> 00:10:12,160 Speaker 1: two companies. Um. Also, anybody who has seen that movie 181 00:10:12,200 --> 00:10:15,560 Speaker 1: can tell you that. Um. Probably the most prominent character 182 00:10:15,880 --> 00:10:18,920 Speaker 1: in the entire movie that appears in just about every 183 00:10:18,920 --> 00:10:23,240 Speaker 1: scene are the little tree Christmas Tree air fresheners that 184 00:10:23,320 --> 00:10:25,839 Speaker 1: show up on every vehicle in the movie in the 185 00:10:25,880 --> 00:10:29,400 Speaker 1: motorcycle right exactly. And they actually the company that made 186 00:10:29,440 --> 00:10:32,960 Speaker 1: those actually sponsored that movie. So yeah, they actually looked 187 00:10:32,960 --> 00:10:35,280 Speaker 1: into that. I think this was uh, it wasn't quite 188 00:10:35,280 --> 00:10:38,000 Speaker 1: a sponsorship, but they did send them free trees. And 189 00:10:38,040 --> 00:10:41,840 Speaker 1: apparently they Alex Cox said they sent unsented trees because 190 00:10:42,360 --> 00:10:44,280 Speaker 1: none of the actors could stand to like, be cooped 191 00:10:44,360 --> 00:10:46,480 Speaker 1: up with the scent scented ones for too long. That's 192 00:10:46,559 --> 00:10:48,520 Speaker 1: very kind to them. Yeah, and there they basically said, 193 00:10:48,600 --> 00:10:52,679 Speaker 1: these really stink? Can you send it something that don't? Okay, 194 00:10:52,720 --> 00:10:56,439 Speaker 1: but they are air fresheners, remember, So they didn't sponsor 195 00:10:56,480 --> 00:10:58,600 Speaker 1: the movie. They did not sponsor it, but they they 196 00:10:58,640 --> 00:11:00,679 Speaker 1: sent him the swag that was in the film. Why 197 00:11:00,760 --> 00:11:03,920 Speaker 1: must you always humiliate me? I'm sorry? Um, So we 198 00:11:03,960 --> 00:11:08,160 Speaker 1: talked about Reese's pieces getting a big payoff, right, Smaller 199 00:11:08,200 --> 00:11:11,120 Speaker 1: companies can do this too. You remember Red Stripe Beer 200 00:11:11,360 --> 00:11:16,240 Speaker 1: Rock Rock, Red stripey Beer. Yes, yeah, I love those ads. 201 00:11:16,320 --> 00:11:19,640 Speaker 1: Yeah I do too, But I had never heard of 202 00:11:19,679 --> 00:11:22,160 Speaker 1: that before the Firm. See, I don't remember that in 203 00:11:22,200 --> 00:11:25,439 Speaker 1: the Firm when he goes down to the Caymans and 204 00:11:25,559 --> 00:11:28,200 Speaker 1: was hanging out with Gene Hackman, and drinking Red Stripe 205 00:11:28,240 --> 00:11:31,560 Speaker 1: the whole time, and it was it was so prominent 206 00:11:31,640 --> 00:11:33,959 Speaker 1: that there were like articles in the New York Times 207 00:11:33,960 --> 00:11:37,040 Speaker 1: and Time and news Week written about Red Stripe beer. 208 00:11:37,240 --> 00:11:39,080 Speaker 1: And it was so funny too. I remember, like it 209 00:11:39,120 --> 00:11:43,120 Speaker 1: wasn't about product placement. They were drooling over red Stripe 210 00:11:43,160 --> 00:11:45,520 Speaker 1: like it was the hip new thing. Like it could 211 00:11:45,600 --> 00:11:47,320 Speaker 1: not have paid off better for Red trop I think 212 00:11:47,360 --> 00:11:50,040 Speaker 1: they saw, actually it could have, but they saw a 213 00:11:50,040 --> 00:11:53,520 Speaker 1: fifty increase in sales after that movie was released. I 214 00:11:53,520 --> 00:11:56,280 Speaker 1: got people probably were turned on by the cool little 215 00:11:56,280 --> 00:11:58,440 Speaker 1: squatty bottle. Yeah, but I mean it had been around 216 00:11:58,440 --> 00:12:01,439 Speaker 1: forever and was sold in the United stations. I think 217 00:12:01,480 --> 00:12:03,480 Speaker 1: they probably used it to just kind of up their 218 00:12:03,559 --> 00:12:05,719 Speaker 1: market presence. I'm sure that they got a lot more 219 00:12:05,760 --> 00:12:08,920 Speaker 1: distribution after that. The power of the cruise, Yeah, he's 220 00:12:09,000 --> 00:12:11,520 Speaker 1: very powerful, small man. But you wish that just for 221 00:12:11,640 --> 00:12:13,760 Speaker 1: mentioning Red Stripe being in the firm, they would send 222 00:12:13,880 --> 00:12:17,840 Speaker 1: us red strip wuld be some retroactive compensation. Some juice. 223 00:12:17,920 --> 00:12:20,319 Speaker 1: You know, my uncle was in the front. Do you 224 00:12:20,360 --> 00:12:22,560 Speaker 1: have d T S or something? No, some juices and 225 00:12:22,600 --> 00:12:26,199 Speaker 1: some juice something. I thought you went beer. My uncle 226 00:12:26,240 --> 00:12:28,640 Speaker 1: was in the firm. I'm not surprised he just he 227 00:12:28,679 --> 00:12:30,520 Speaker 1: wasn't living in Memphis at the time where they filmed. 228 00:12:30,520 --> 00:12:33,560 Speaker 1: It is Tom Cruise. Your uncle is Jeane triple Horn. 229 00:12:33,600 --> 00:12:36,400 Speaker 1: Your uncle Jeane Triporns my uncle. Now he just had 230 00:12:36,440 --> 00:12:38,000 Speaker 1: a little walk on, like, let me walk in and 231 00:12:38,000 --> 00:12:41,319 Speaker 1: give the papers to somebody. These pretzels are making me thirsty. 232 00:12:43,120 --> 00:12:46,000 Speaker 1: Should we talk about Jerry McGuire, Yeah, this is a 233 00:12:46,040 --> 00:12:49,880 Speaker 1: really good example of product placement going Orry Chuck. Yeah. 234 00:12:49,880 --> 00:12:53,360 Speaker 1: If you remember an Cameron Crow film, Jerry McGuire, Kuba 235 00:12:53,360 --> 00:12:58,440 Speaker 1: Gooding Jr. As Rod Tidwell was professional football player who 236 00:12:59,760 --> 00:13:03,079 Speaker 1: is constantly dissed by Reebok in the movie and Reebok 237 00:13:03,120 --> 00:13:05,920 Speaker 1: showing me no love. They're giving me no love And 238 00:13:06,320 --> 00:13:08,960 Speaker 1: that was a deal made through Reebok and try Star 239 00:13:09,720 --> 00:13:12,839 Speaker 1: and the it was contingent on at the very end 240 00:13:12,840 --> 00:13:15,400 Speaker 1: of the film after the credits, I think there would 241 00:13:15,400 --> 00:13:21,720 Speaker 1: be a phony Reebok commercial finally with Rod Tidwell said, uh, sorry, Rod, 242 00:13:21,800 --> 00:13:25,000 Speaker 1: we were wrong all along. Love Reebok and Cameron Crow 243 00:13:25,120 --> 00:13:27,360 Speaker 1: cut that from the end of the film and they 244 00:13:27,360 --> 00:13:31,040 Speaker 1: got sued by Reebok. Try Star did because Cameron Crow 245 00:13:31,080 --> 00:13:34,960 Speaker 1: cut that scene. Well, not only that Um Cuba Gooding Jr. 246 00:13:35,160 --> 00:13:37,480 Speaker 1: Is talking smack about him and well at least one 247 00:13:37,520 --> 00:13:39,640 Speaker 1: scene right, Well they okay that as long as the 248 00:13:39,640 --> 00:13:42,800 Speaker 1: commercial played it, So it's all part of the deal. 249 00:13:42,840 --> 00:13:47,559 Speaker 1: And Reebok supposedly put in one point five mill into merchandise, 250 00:13:47,640 --> 00:13:51,000 Speaker 1: advertising and promotional support. They sued try Star for ten 251 00:13:51,040 --> 00:13:54,120 Speaker 1: million and settled out of court. And if you notice, 252 00:13:54,160 --> 00:13:56,960 Speaker 1: if you've ever seen Jerry McGuire and Cable, that commercial 253 00:13:57,160 --> 00:14:01,760 Speaker 1: is back in the movie Wow. So that had something 254 00:14:01,760 --> 00:14:03,959 Speaker 1: to do, or at least it was initially on Showtime. 255 00:14:04,160 --> 00:14:06,960 Speaker 1: I don't know if it still is, but they that 256 00:14:06,960 --> 00:14:08,720 Speaker 1: that was probably part of the you know, out of 257 00:14:08,760 --> 00:14:11,400 Speaker 1: court settlement, slip it back in there for Cable and 258 00:14:11,480 --> 00:14:15,560 Speaker 1: DVD or whatever, TBS and will make good. UM. Cars 259 00:14:15,640 --> 00:14:21,160 Speaker 1: also usually feature prominently in movies. Let's talk about cars. Yeah, 260 00:14:21,320 --> 00:14:23,840 Speaker 1: there's there's actually been. You know, any time you see 261 00:14:24,320 --> 00:14:26,880 Speaker 1: a movie where there's like a high speed chase, you 262 00:14:26,960 --> 00:14:31,360 Speaker 1: inevitably invariably are shown the grill of the car that 263 00:14:31,400 --> 00:14:34,520 Speaker 1: has the emblem, so, you know, exactly like the Transporter. 264 00:14:34,840 --> 00:14:37,400 Speaker 1: I think Audi's figured really big into that one, and 265 00:14:37,680 --> 00:14:40,960 Speaker 1: UM Transformers. I think it was that new Camaro Michael 266 00:14:40,960 --> 00:14:44,360 Speaker 1: Bay is always trying to highlight the new models of 267 00:14:44,400 --> 00:14:47,080 Speaker 1: Fords and Chevy's the first I think, the first time 268 00:14:47,120 --> 00:14:49,520 Speaker 1: I ever became aware of product placement was a little 269 00:14:49,520 --> 00:14:52,760 Speaker 1: movie called RoboCop. Yes, do you remember the Tourists from 270 00:14:52,800 --> 00:14:57,400 Speaker 1: the Future four Doors? It was actually the model Ford 271 00:14:57,400 --> 00:14:59,200 Speaker 1: Tourists with a couple of ground effects on it that 272 00:14:59,360 --> 00:15:03,160 Speaker 1: RoboCop rove And I remember it coming out, like I 273 00:15:03,160 --> 00:15:05,760 Speaker 1: think RoboCop came out in eighty seven. It was definitely 274 00:15:05,760 --> 00:15:08,640 Speaker 1: before that Tourist debut, so the movie was its debut, 275 00:15:08,960 --> 00:15:11,040 Speaker 1: and I remember seeing it on the on the road 276 00:15:11,080 --> 00:15:14,080 Speaker 1: when it came out, like, holy cow, there's the RoboCop 277 00:15:14,160 --> 00:15:17,080 Speaker 1: tourists without the ground effect. That's exactly what they want. 278 00:15:17,240 --> 00:15:18,960 Speaker 1: It is exactly what they want. I didn't go out 279 00:15:18,960 --> 00:15:23,240 Speaker 1: and buy a tourist, but it is exactly what they want. Josh. 280 00:15:23,280 --> 00:15:27,480 Speaker 1: Some other notables, clearly Smoking the Bandit with the Pontiac 281 00:15:27,520 --> 00:15:30,000 Speaker 1: trans Am one of the most classic. I would have 282 00:15:30,080 --> 00:15:31,960 Speaker 1: gone with the Bitch and Camaro over a trans am. 283 00:15:32,040 --> 00:15:35,840 Speaker 1: But Herbie the love Bug was of course a big 284 00:15:35,840 --> 00:15:38,320 Speaker 1: ad for the Volkswagen Beetle. Not a big ad, but 285 00:15:38,400 --> 00:15:41,320 Speaker 1: big it works. That's the thing that might not be 286 00:15:41,400 --> 00:15:43,880 Speaker 1: intended like that. Sometimes it just works out. There's a 287 00:15:43,880 --> 00:15:48,400 Speaker 1: classic movie out there that is centered around a sentient VW. Beetle. 288 00:15:49,960 --> 00:15:53,680 Speaker 1: Is that what sentient means? Uh? No? And does Herbie talk? 289 00:15:53,760 --> 00:15:56,320 Speaker 1: I think he just reacts and yeah, You're no sentient 290 00:15:56,440 --> 00:15:59,560 Speaker 1: is aware of your own being. Yeah, I'm kidding. Um, 291 00:15:59,600 --> 00:16:01,960 Speaker 1: I was a getting back to the future. The Dolorean 292 00:16:02,320 --> 00:16:05,600 Speaker 1: was prominently featured, obviously, but I think if I'm not mistaken, 293 00:16:05,640 --> 00:16:08,720 Speaker 1: that was after the Dolorean had It was very tongue 294 00:16:08,720 --> 00:16:12,160 Speaker 1: in cheek appearance. And actually I think Pepsi was was 295 00:16:12,680 --> 00:16:16,560 Speaker 1: definitely a corporate sponsor of that movie, right, Yeah. And 296 00:16:16,600 --> 00:16:21,920 Speaker 1: who can forget the truly bad BMW Z eight that 297 00:16:22,000 --> 00:16:24,200 Speaker 1: was driven in the Bond film The World Is Not Enough. 298 00:16:24,240 --> 00:16:27,360 Speaker 1: The Bond films are often used to debut new stuff 299 00:16:27,640 --> 00:16:31,320 Speaker 1: because they're just such global events. When those movies come out, Um, 300 00:16:31,320 --> 00:16:34,600 Speaker 1: they're perfect for And let's of course, Chuck, let's not 301 00:16:34,680 --> 00:16:40,240 Speaker 1: forget my boy magnum p I driving a Ferrari three 302 00:16:40,320 --> 00:16:43,120 Speaker 1: oh eight. I yeah, which, by the way, I've been 303 00:16:43,160 --> 00:16:45,000 Speaker 1: online you can get one of those these days for 304 00:16:45,000 --> 00:16:48,280 Speaker 1: about thirty K really, yeah, and it costs you another 305 00:16:48,320 --> 00:16:51,920 Speaker 1: fifteen K every time you need an oil change. Yeah, yeah, 306 00:16:51,920 --> 00:16:54,560 Speaker 1: that's a TV car. Some other notable TV cars are 307 00:16:54,680 --> 00:16:58,920 Speaker 1: the Dodge Charger from Dukes of Hazzard and the trans 308 00:16:58,960 --> 00:17:01,600 Speaker 1: Am from Night Writer once again getting some more love, 309 00:17:02,120 --> 00:17:05,800 Speaker 1: and the Grand Camaros. I don't know because even Star 310 00:17:05,840 --> 00:17:08,520 Speaker 1: Skiing Hutch use a Grand Toreno, they could use a Camaro. 311 00:17:08,800 --> 00:17:12,199 Speaker 1: They were bad. Yeah. Um, I often think of us 312 00:17:12,240 --> 00:17:15,560 Speaker 1: as the star skiing huts and podcasting. Yeah. Who's who? 313 00:17:16,600 --> 00:17:20,000 Speaker 1: I'm clearly uh Hutch, Okay, that's fine. Who is that? 314 00:17:20,080 --> 00:17:23,200 Speaker 1: David Soul? Yeah? Nice? Uh if you if you're talking 315 00:17:23,240 --> 00:17:26,080 Speaker 1: cars or Josh. A little company called Audie took it 316 00:17:26,119 --> 00:17:28,760 Speaker 1: to a whole another level, as we say here in 317 00:17:28,800 --> 00:17:32,880 Speaker 1: the South. In two thousand four, the movie I Robot, 318 00:17:33,000 --> 00:17:37,280 Speaker 1: which was had something to do with asthmaf Right. Well, yeah, 319 00:17:37,400 --> 00:17:41,440 Speaker 1: it was based on the book. Um, the Audi r 320 00:17:41,600 --> 00:17:44,399 Speaker 1: s Q concept car is really plays a central role 321 00:17:44,440 --> 00:17:48,040 Speaker 1: in that movie. And it wasn't just placed in that film. 322 00:17:48,119 --> 00:17:51,640 Speaker 1: It was built and constructed solely for that film, right 323 00:17:51,680 --> 00:17:54,199 Speaker 1: with the input of the director of the movie, like 324 00:17:54,200 --> 00:17:57,640 Speaker 1: they designed it together. Yeah, and just for this movie. 325 00:17:57,760 --> 00:18:00,960 Speaker 1: It's nuts. And did they ever release that as a 326 00:18:01,040 --> 00:18:04,040 Speaker 1: real car to the public. Most concept cars aren't released 327 00:18:04,440 --> 00:18:06,440 Speaker 1: as a real car. They're just kind of like, hey, 328 00:18:06,560 --> 00:18:09,960 Speaker 1: check this out, get excited about this, and then sorry, chumps. Uh. 329 00:18:10,000 --> 00:18:13,000 Speaker 1: Some other examples of non car who can forget Tom 330 00:18:13,080 --> 00:18:16,520 Speaker 1: Cruise once again, we can't escape his tiny shadow, the 331 00:18:16,680 --> 00:18:20,840 Speaker 1: ray Band, sunglasses and Risky Business. Yeah, classic scene and 332 00:18:21,000 --> 00:18:24,520 Speaker 1: um through to the loom underwear through to the loom. Um, 333 00:18:24,560 --> 00:18:29,520 Speaker 1: what else? FedEx and Castaway film cast Away but not 334 00:18:29,600 --> 00:18:32,960 Speaker 1: just FedEx like clearly FedEx features prominently in it. But 335 00:18:33,000 --> 00:18:35,880 Speaker 1: they did such the writer clearly this is the writer 336 00:18:36,440 --> 00:18:42,720 Speaker 1: did such an amazing job of Wilson Sporting Goods manufacturers 337 00:18:42,760 --> 00:18:46,679 Speaker 1: and their volleyball that he there's basically two characters in 338 00:18:46,720 --> 00:18:50,280 Speaker 1: the whole movie, and one of them is a Wilson's volleyball. 339 00:18:51,720 --> 00:18:56,720 Speaker 1: Probably exactly, but it's so perfect. This is actually maybe 340 00:18:56,720 --> 00:19:00,359 Speaker 1: an example of the almost being taken out of the seamless, 341 00:19:01,040 --> 00:19:06,080 Speaker 1: the product being seamlessly woven into the into the It 342 00:19:06,160 --> 00:19:08,159 Speaker 1: did work. I'm saying it works so well that I 343 00:19:08,200 --> 00:19:11,760 Speaker 1: don't think must go by Wilson volleyball. You know, Yeah, 344 00:19:12,320 --> 00:19:14,560 Speaker 1: it was just another character. Yeah, it was great. I 345 00:19:14,600 --> 00:19:17,919 Speaker 1: wonder well, I guess they've proven with things like Reese's 346 00:19:17,920 --> 00:19:20,040 Speaker 1: pieces that it works. But do you really get a 347 00:19:20,080 --> 00:19:23,400 Speaker 1: jump in volleyball sales because of that? I don't know. 348 00:19:24,160 --> 00:19:27,840 Speaker 1: It seems unlikely to me. It will the um CEO 349 00:19:28,119 --> 00:19:31,159 Speaker 1: of Wilson Sporting Goods please write us and let us 350 00:19:31,200 --> 00:19:33,560 Speaker 1: know if you guys saw a jump in sales. Yeah, 351 00:19:33,600 --> 00:19:35,879 Speaker 1: I'd like to know that, all right. Um you know, Josh, 352 00:19:35,880 --> 00:19:37,919 Speaker 1: now they have h It used to kind of be 353 00:19:38,000 --> 00:19:40,800 Speaker 1: just a willie nilly let me see what I can 354 00:19:40,840 --> 00:19:43,120 Speaker 1: do D D I Y thing, But now there are 355 00:19:43,680 --> 00:19:48,920 Speaker 1: most corporations have entire branches, well not a branch maybe, 356 00:19:48,960 --> 00:19:52,040 Speaker 1: but they'll have people that work exclusively with product placement, 357 00:19:52,080 --> 00:19:55,520 Speaker 1: and they search out films and contact them to try 358 00:19:55,520 --> 00:19:57,560 Speaker 1: and get their their products features they have. I think 359 00:19:57,560 --> 00:20:02,040 Speaker 1: they're called officers for um into. Graded Branding is the division. 360 00:20:02,080 --> 00:20:05,040 Speaker 1: Usually they always create such silly names. They want to 361 00:20:05,119 --> 00:20:07,760 Speaker 1: They want to leverage their brand on as most as 362 00:20:07,840 --> 00:20:11,639 Speaker 1: much of a granular level as possible to get schillmeister. Sure, 363 00:20:11,880 --> 00:20:15,040 Speaker 1: that's a great one. Um so chuck this uh, this 364 00:20:15,080 --> 00:20:18,760 Speaker 1: has become quite the booming little cottage industry big time. 365 00:20:19,080 --> 00:20:21,800 Speaker 1: In two thousand and six, they spent one point six 366 00:20:21,920 --> 00:20:26,200 Speaker 1: billion for product placement in movies one point eight billion 367 00:20:26,240 --> 00:20:29,159 Speaker 1: for TV. Wow. Most of that went to a show 368 00:20:29,800 --> 00:20:34,800 Speaker 1: called American Idol. Yeah, full of it. They will do 369 00:20:34,960 --> 00:20:37,320 Speaker 1: anything for money because remember a T and T. If 370 00:20:37,320 --> 00:20:38,960 Speaker 1: you call a T and T and you can text 371 00:20:39,080 --> 00:20:41,240 Speaker 1: a T and T and vote for your favorite person 372 00:20:41,320 --> 00:20:43,440 Speaker 1: on a T and T, and that way, when your 373 00:20:43,440 --> 00:20:46,840 Speaker 1: person wins, you can thank a T and T for 374 00:20:46,840 --> 00:20:49,480 Speaker 1: for being around. That's that's the kind of thing that 375 00:20:49,600 --> 00:20:52,280 Speaker 1: Secress dolls out each feel dirty, Chuck. You know what 376 00:20:52,280 --> 00:20:55,520 Speaker 1: they paid what everyone every sponsor a T and T 377 00:20:55,840 --> 00:20:59,960 Speaker 1: Coca Cola, and for each paid twenty six million dollars 378 00:21:00,080 --> 00:21:03,520 Speaker 1: each per episode, not per season. Is it per episode? 379 00:21:03,680 --> 00:21:06,439 Speaker 1: I think it is per well per ed deal. We 380 00:21:06,440 --> 00:21:09,359 Speaker 1: should say yeah, I don't know how many episodes that is, 381 00:21:09,400 --> 00:21:11,639 Speaker 1: but that's a lot of do it is? It is? 382 00:21:11,720 --> 00:21:14,440 Speaker 1: And the reality TV as a whole has really embraced this. 383 00:21:14,520 --> 00:21:16,800 Speaker 1: And this is where I don't mind it that much. 384 00:21:16,840 --> 00:21:19,960 Speaker 1: Like I'm a big Top Chef fan, and that show 385 00:21:20,040 --> 00:21:23,800 Speaker 1: is heavily sponsored. Um Like Padmo will come and say 386 00:21:23,920 --> 00:21:27,040 Speaker 1: if you notice in your ge monogram kitchen and you 387 00:21:27,080 --> 00:21:30,080 Speaker 1: see G monogram everywhere or we want to thank the 388 00:21:30,119 --> 00:21:32,920 Speaker 1: Glad family of Bags for supplying us with this blah 389 00:21:32,920 --> 00:21:36,040 Speaker 1: blah blah. But you know, reality shows, they don't have 390 00:21:36,080 --> 00:21:38,520 Speaker 1: the hugest budgets and if they can get an entire 391 00:21:38,600 --> 00:21:42,080 Speaker 1: kitchen donated by ge Monogram, then good for them and 392 00:21:42,359 --> 00:21:44,600 Speaker 1: give them a little love back. And it's reality TV, 393 00:21:44,680 --> 00:21:48,520 Speaker 1: it's what. It's not like ruining the through line. You 394 00:21:48,560 --> 00:21:52,080 Speaker 1: don't have to suspend disbelief to watch reality TV. It 395 00:21:52,119 --> 00:21:54,920 Speaker 1: takes the guesswork out of watching. I have to suspend 396 00:21:54,960 --> 00:21:57,760 Speaker 1: disbelief that Padma is not really my wife. I'll bet 397 00:21:57,800 --> 00:22:00,360 Speaker 1: you do. That's what at times, especially when your eyes 398 00:22:00,359 --> 00:22:04,320 Speaker 1: are shut really tight, um chuck. There's been some really 399 00:22:04,400 --> 00:22:09,200 Speaker 1: great examples of product placement um being treated tongue in cheek. 400 00:22:10,040 --> 00:22:13,040 Speaker 1: Remember in Wayne's World, where they're going off about how 401 00:22:13,040 --> 00:22:15,359 Speaker 1: they don't they won't do any product placement, they won't 402 00:22:15,359 --> 00:22:18,600 Speaker 1: be corporate shills, um. And while they're doing it, they're 403 00:22:18,760 --> 00:22:22,720 Speaker 1: there there showing the products that they're I think Pizza 404 00:22:22,800 --> 00:22:26,000 Speaker 1: Hut was one of them, right, and newprin little Yellow 405 00:22:26,160 --> 00:22:29,119 Speaker 1: different better and like the little yellow pill is on 406 00:22:29,240 --> 00:22:31,960 Speaker 1: his black and white hand. Yeah, it's a pretty good. 407 00:22:32,040 --> 00:22:34,440 Speaker 1: Josie and the pussy Cats. Apparently I didn't see the movie, 408 00:22:34,480 --> 00:22:39,240 Speaker 1: but I guess it. Uh. In there two minute trailer 409 00:22:39,880 --> 00:22:44,080 Speaker 1: there's like thirty instances of product placement. Yeah, as a 410 00:22:44,119 --> 00:22:46,600 Speaker 1: spoof though, right, I think they're just trying to take 411 00:22:46,640 --> 00:22:49,040 Speaker 1: the piss out of it, as our English fans might say, yes, 412 00:22:49,080 --> 00:22:52,359 Speaker 1: which means it shouldn't be bleeped out. Um. And also, 413 00:22:52,440 --> 00:22:54,760 Speaker 1: have you ever seen State in Maine? Chuck? I love 414 00:22:54,800 --> 00:23:00,479 Speaker 1: that man. I love that movie too. Remember Alex Alex 415 00:23:00,520 --> 00:23:03,480 Speaker 1: Baldwin crashes the car and then he just gets out 416 00:23:03,480 --> 00:23:05,880 Speaker 1: of the car and goes So that happened, right, He's 417 00:23:05,920 --> 00:23:08,359 Speaker 1: all kind of dazed a little. Yeah, he's hit his 418 00:23:08,400 --> 00:23:12,120 Speaker 1: head clearly. Um. You remember one of the very minute 419 00:23:12,160 --> 00:23:15,720 Speaker 1: subplots is that was about product placement. They were having 420 00:23:15,720 --> 00:23:18,280 Speaker 1: a real problem with it because it's the movie was 421 00:23:18,320 --> 00:23:20,720 Speaker 1: set in the nineteenth century, the movie they were making, 422 00:23:21,440 --> 00:23:24,200 Speaker 1: and they had corporate sponsorship from like a brand new 423 00:23:24,240 --> 00:23:28,320 Speaker 1: cutting edge like office supply company. Um. So they finally 424 00:23:28,480 --> 00:23:30,360 Speaker 1: figured it out and they kind of show it very 425 00:23:30,600 --> 00:23:33,440 Speaker 1: subtly at the end of like it's um like the 426 00:23:33,520 --> 00:23:37,960 Speaker 1: name of the office supply company printers or something like that. 427 00:23:37,000 --> 00:23:41,800 Speaker 1: It was exactly classic or Philip smore Hoffman was the 428 00:23:42,920 --> 00:23:44,159 Speaker 1: was the writer of that had to deal with that. 429 00:23:44,480 --> 00:23:46,960 Speaker 1: It's a great role. It was a great role, Um, Josh. 430 00:23:47,000 --> 00:23:50,520 Speaker 1: Not only if you're talking about American idol, not only 431 00:23:50,560 --> 00:23:54,159 Speaker 1: will you see ads splashed all over the place. You 432 00:23:54,680 --> 00:23:58,200 Speaker 1: A big thing now is to actually sponsor. I wish 433 00:23:58,240 --> 00:24:00,280 Speaker 1: I could think of the right word. It's not even 434 00:24:00,320 --> 00:24:02,480 Speaker 1: an ad really, but if you go to their website, 435 00:24:03,119 --> 00:24:05,920 Speaker 1: parts of their website are sponsored, like the old Navy 436 00:24:05,960 --> 00:24:08,840 Speaker 1: Fun and Game section And when the last mone went 437 00:24:08,840 --> 00:24:12,480 Speaker 1: to a Falcons game? I don't remember, Chuck, when was 438 00:24:12,480 --> 00:24:15,359 Speaker 1: the last? You know? The red zone is when a 439 00:24:15,400 --> 00:24:18,680 Speaker 1: when a team has evolved on their opponent's twenty yard line. 440 00:24:18,760 --> 00:24:21,040 Speaker 1: I'm familiar with the sport of football. Yeah, so if 441 00:24:21,040 --> 00:24:22,760 Speaker 1: they're inside the twenty of this the red zone, that 442 00:24:22,800 --> 00:24:24,840 Speaker 1: means you're trying to score touchdown. It is not the 443 00:24:24,880 --> 00:24:27,240 Speaker 1: red zone in Atlanta anymore? What is it? It is 444 00:24:27,280 --> 00:24:30,480 Speaker 1: the Ford Drive zone. I've seen that. There's also the 445 00:24:30,560 --> 00:24:34,200 Speaker 1: old Spice red zone. Um, depends on your team. I 446 00:24:34,200 --> 00:24:36,400 Speaker 1: guess what city is sponsored by what team or who 447 00:24:36,440 --> 00:24:39,160 Speaker 1: the highest bidder was that season? Yeah? I guess. So, Yeah, 448 00:24:39,240 --> 00:24:42,399 Speaker 1: you want to talk about books real quickly. Who's the 449 00:24:42,440 --> 00:24:46,480 Speaker 1: author here? I've never heard of her. Actually, Fay Weldon. 450 00:24:46,880 --> 00:24:50,679 Speaker 1: Apparently she wrote a book. She was contracted by Bulgari, 451 00:24:51,760 --> 00:24:56,320 Speaker 1: the jeweler, contracted to write a book. She didn't just 452 00:24:56,359 --> 00:24:57,880 Speaker 1: have an idea and they said, hey, can you slip 453 00:24:57,880 --> 00:25:00,760 Speaker 1: Bulgarian there? They contracted her to a book that centered 454 00:25:00,800 --> 00:25:03,440 Speaker 1: around Bulgari, and she did so, and it was called 455 00:25:03,440 --> 00:25:06,560 Speaker 1: the Bulgari Connection. Right, well, they did it. They contracted 456 00:25:06,560 --> 00:25:09,480 Speaker 1: her to write this book and it was exclusively for 457 00:25:10,560 --> 00:25:14,160 Speaker 1: their highest end clientele, right, just as a gift. Right, 458 00:25:14,200 --> 00:25:15,960 Speaker 1: see what we We got this famous author to write 459 00:25:15,960 --> 00:25:19,119 Speaker 1: a book about exactly and here you go, Mr money Bags. 460 00:25:19,160 --> 00:25:21,320 Speaker 1: But she did release it though as a as a book, 461 00:25:21,400 --> 00:25:24,280 Speaker 1: and was chided in many circles. I was imagined so 462 00:25:25,040 --> 00:25:28,080 Speaker 1: because that put her in league with such other titles 463 00:25:28,200 --> 00:25:33,680 Speaker 1: Chuck It's Coming as Um, Skittles Riddles, Math, the Hershey's 464 00:25:33,720 --> 00:25:39,160 Speaker 1: Kisses Edition Book, the Eminem's Brand Counting Book, Twizzlers Percentages Book, 465 00:25:39,320 --> 00:25:42,879 Speaker 1: and the Cheerios Christmas Playbook. Apparently kids books are rife 466 00:25:42,920 --> 00:25:45,000 Speaker 1: with this kind of thing. I didn't know that kids 467 00:25:45,000 --> 00:25:47,840 Speaker 1: book and Fay Weldon books, Yeah, I had no idea, 468 00:25:47,960 --> 00:25:51,240 Speaker 1: and Katherine gave a great example here. She said something about, 469 00:25:51,320 --> 00:25:52,960 Speaker 1: you know, if you think that maybe they just sponsored 470 00:25:53,000 --> 00:25:55,119 Speaker 1: the book and put their name on the title, not true. 471 00:25:55,640 --> 00:26:00,280 Speaker 1: The Oreo Cookie Counting Book. Literally, you're counting Oreos. Open 472 00:26:00,400 --> 00:26:03,080 Speaker 1: up the page and you're counting. This is how you 473 00:26:03,119 --> 00:26:07,440 Speaker 1: teach gets to count by counting cookies. Count delicious Oreo cookies. Um. 474 00:26:07,560 --> 00:26:11,440 Speaker 1: So we talked about the first product placement. We should 475 00:26:11,440 --> 00:26:13,720 Speaker 1: have qualified that Chuck. As far as we know, that's 476 00:26:13,720 --> 00:26:16,879 Speaker 1: the first product placement in a movie cat Hepburn throwing 477 00:26:16,920 --> 00:26:21,560 Speaker 1: Gordon's gin over the overboard. Right. Um. The oldest product 478 00:26:21,560 --> 00:26:24,760 Speaker 1: placement that Catherine could come up with was in a song, 479 00:26:25,200 --> 00:26:27,480 Speaker 1: take Me out to the ball Game, Buy me some 480 00:26:27,520 --> 00:26:29,560 Speaker 1: peanuts and cracker jacks. You got it. That's one of 481 00:26:29,600 --> 00:26:32,720 Speaker 1: the more obvious product placements. But from what we can tell, 482 00:26:33,240 --> 00:26:36,119 Speaker 1: was not accidental. But it was. He was certainly not 483 00:26:36,240 --> 00:26:39,600 Speaker 1: given cracker jackson. They didn't pay him anything to do that. Yeah, 484 00:26:39,680 --> 00:26:42,959 Speaker 1: but still very famous example. Let me give you an 485 00:26:42,960 --> 00:26:45,240 Speaker 1: example that has yet to happen yet. It's an example 486 00:26:45,240 --> 00:26:50,879 Speaker 1: of product placement from the future. Get this. On the 487 00:26:50,920 --> 00:26:55,040 Speaker 1: November eighth episode of the Family Guy, viewers will be 488 00:26:55,080 --> 00:26:58,960 Speaker 1: treated to what has been called pretty much a thirty 489 00:26:59,000 --> 00:27:04,440 Speaker 1: minute a for Windows seven. Really, is this one of 490 00:27:04,480 --> 00:27:07,800 Speaker 1: the things where they sponsor the show ad free, No, 491 00:27:08,000 --> 00:27:12,520 Speaker 1: the whole episodes about it? Huh. I can't imagine not 492 00:27:12,600 --> 00:27:15,040 Speaker 1: making fun of it, though, I'm sure they'll make fun 493 00:27:15,040 --> 00:27:16,640 Speaker 1: of it because they have to. You know, you want 494 00:27:16,640 --> 00:27:21,199 Speaker 1: a cool ad exact and seth McFarlane's not a complete sellout, Um, 495 00:27:21,320 --> 00:27:24,840 Speaker 1: but he I'm sure it'll be as cool as a 496 00:27:24,920 --> 00:27:29,960 Speaker 1: thirty minute infomercial cartoon can be, and probably even cooler 497 00:27:29,960 --> 00:27:35,440 Speaker 1: than it can be. Wow, got rich little sitting over here? 498 00:27:35,520 --> 00:27:38,280 Speaker 1: Good lord? Um, but do you want to know where 499 00:27:38,280 --> 00:27:41,800 Speaker 1: I found that little tidbit of information on Fox dot com? No? 500 00:27:41,880 --> 00:27:45,080 Speaker 1: I didn't. Where do you want to know? Yeah, folks, 501 00:27:45,080 --> 00:27:47,240 Speaker 1: there is a site out there where if you are 502 00:27:47,320 --> 00:27:51,399 Speaker 1: looking to arm yourself against product placement, uh, you can 503 00:27:51,440 --> 00:27:53,480 Speaker 1: go to and it'll give your heads up on what's 504 00:27:53,520 --> 00:27:57,399 Speaker 1: coming out. It's an industry website called product placement dot 505 00:27:57,440 --> 00:28:01,160 Speaker 1: biz www dot product placement dot biz. The actual name 506 00:28:01,200 --> 00:28:03,800 Speaker 1: of the site is product Placement News and it's all 507 00:28:03,920 --> 00:28:08,520 Speaker 1: like basically press releases and articles about the industry product placement. 508 00:28:09,200 --> 00:28:11,960 Speaker 1: It's pretty cool. That's awesome. Yeah. I guess the final 509 00:28:12,000 --> 00:28:15,760 Speaker 1: example that Katherine mentions in the article is noteworthy is 510 00:28:15,880 --> 00:28:19,680 Speaker 1: um rap music starting way back with Rundy m C 511 00:28:19,840 --> 00:28:22,800 Speaker 1: and my Adidas. I don't know that. I mean, I 512 00:28:22,880 --> 00:28:26,080 Speaker 1: think they did that themselves, that they're that's That's what 513 00:28:26,160 --> 00:28:28,520 Speaker 1: her point is is is most of the instances in 514 00:28:28,600 --> 00:28:31,840 Speaker 1: rap music, like uh, Busta Rhymes had a song called 515 00:28:31,880 --> 00:28:35,080 Speaker 1: Past the Cavassier Part two. Most of these come out 516 00:28:35,119 --> 00:28:38,400 Speaker 1: because of the artist fondness for the product, and then 517 00:28:38,760 --> 00:28:41,880 Speaker 1: afterwards the product will get in touch with them and say, hey, Busta, 518 00:28:42,160 --> 00:28:44,680 Speaker 1: thanks man, you really did as a solid and so 519 00:28:45,200 --> 00:28:48,080 Speaker 1: here's a year supply versus of Cavassier and some trees 520 00:28:48,400 --> 00:28:52,760 Speaker 1: and whatever else. Um, that's actually happened a lot earlier 521 00:28:52,800 --> 00:28:55,360 Speaker 1: than with the advent of hip hop what you just described. 522 00:28:55,920 --> 00:28:59,960 Speaker 1: There is a very deep seated rumor surrounding Janice Jomplin, 523 00:29:00,760 --> 00:29:04,520 Speaker 1: who yeah, you might remember head an affinity for Southern 524 00:29:04,520 --> 00:29:07,520 Speaker 1: Comfort with drink fifths of it on stage during the show. 525 00:29:07,840 --> 00:29:11,520 Speaker 1: We'll go through a fifth during the show. Yeah, you know, 526 00:29:11,560 --> 00:29:13,280 Speaker 1: she couldn't hack it the first time she went out 527 00:29:13,320 --> 00:29:16,320 Speaker 1: from Texas to San Francisco. Yeah, she she had she 528 00:29:16,360 --> 00:29:18,480 Speaker 1: had to go home, like she was like, I can't 529 00:29:18,520 --> 00:29:20,920 Speaker 1: do this, and then she, I guess, started really really 530 00:29:21,080 --> 00:29:23,200 Speaker 1: getting wasted and was like, okay, let me try again, 531 00:29:23,280 --> 00:29:25,600 Speaker 1: and that one took. She met up with pig Pen 532 00:29:26,400 --> 00:29:28,440 Speaker 1: and then it just went down home from there. Yeah. 533 00:29:28,480 --> 00:29:31,280 Speaker 1: Did you ever read those letters with my story? Well, 534 00:29:31,280 --> 00:29:32,880 Speaker 1: I'm not done with my party, all right, go ahead. 535 00:29:32,960 --> 00:29:35,080 Speaker 1: Did you ever see the letters from her sister that 536 00:29:35,120 --> 00:29:37,280 Speaker 1: she and her sister wrote back and forth that documentary? No, 537 00:29:37,360 --> 00:29:40,400 Speaker 1: I bet they went. No. It was actually very touching 538 00:29:40,400 --> 00:29:43,320 Speaker 1: and very sad. She wasn't like miss big pants rock star. 539 00:29:43,440 --> 00:29:45,320 Speaker 1: She was like a really sweet, down home girl that was, 540 00:29:45,520 --> 00:29:48,000 Speaker 1: like you said, it was very shy and nervous and 541 00:29:48,000 --> 00:29:52,520 Speaker 1: and close to her family. Pretty tragic somebody dies at 542 00:29:52,560 --> 00:29:57,640 Speaker 1: age seven, tragic, you know. Um. Apparently there's a rumor 543 00:29:57,720 --> 00:30:03,160 Speaker 1: that um SoC was so fond of her um drinking 544 00:30:03,160 --> 00:30:06,920 Speaker 1: their product and hawking it um just by taking it 545 00:30:07,000 --> 00:30:09,440 Speaker 1: up on stage, that they bought her the mink uh 546 00:30:09,520 --> 00:30:12,360 Speaker 1: coat that she was on the album cover for the 547 00:30:12,400 --> 00:30:16,680 Speaker 1: album Pearl Yeah, classic cover. Yeah, those big round classes. 548 00:30:16,720 --> 00:30:18,720 Speaker 1: I've also heard they bought the Rules Royce that she's 549 00:30:18,720 --> 00:30:21,920 Speaker 1: standing next to as well. Really, yeah, you know, I 550 00:30:21,960 --> 00:30:24,479 Speaker 1: got a little tip for you. Janice Choplin spent her 551 00:30:24,600 --> 00:30:28,440 Speaker 1: last night at Barney's Beanery in West Hollywood, drinking Southern comfort, 552 00:30:28,840 --> 00:30:31,200 Speaker 1: went off to a hotel and died. Go to Barney's 553 00:30:31,200 --> 00:30:34,760 Speaker 1: Beanery in order the toad in the hole. Okay, thank 554 00:30:34,840 --> 00:30:37,600 Speaker 1: me later. And if you want to know more about 555 00:30:37,600 --> 00:30:40,000 Speaker 1: product I feel like such a jerk saying this. After that, 556 00:30:40,480 --> 00:30:42,520 Speaker 1: if you want to know more about product placement, you 557 00:30:42,560 --> 00:30:45,160 Speaker 1: can type product placement into the handy search bar at 558 00:30:45,160 --> 00:30:48,640 Speaker 1: how stuff works dot com. And that means it's time 559 00:30:48,720 --> 00:30:55,600 Speaker 1: for listener mail. Indeed, Josh, I'm just gonna call this 560 00:30:56,000 --> 00:31:00,480 Speaker 1: our favorite high speed story so far already. Man, Chuck, 561 00:31:00,520 --> 00:31:03,920 Speaker 1: you got turnover going. We did our Cannonball Run episode 562 00:31:03,920 --> 00:31:05,840 Speaker 1: recently and we asked for high speed stories. We got 563 00:31:05,880 --> 00:31:08,120 Speaker 1: a bunch of good ones. We don't want to plug 564 00:31:08,200 --> 00:31:11,680 Speaker 1: those because it's unsafe to drive fast kids. But this 565 00:31:11,720 --> 00:31:15,440 Speaker 1: came from Jamie in Chicago. Jamie works at a financial 566 00:31:15,480 --> 00:31:18,920 Speaker 1: advising firm and we helped him get through some long workdays. Josh, 567 00:31:19,280 --> 00:31:21,520 Speaker 1: he has an uncle Matt that's a pretty big car collector. 568 00:31:21,600 --> 00:31:24,000 Speaker 1: He never owns more than two to three cars, but 569 00:31:24,040 --> 00:31:26,000 Speaker 1: he always has a nice corvette or a muscle car 570 00:31:26,040 --> 00:31:29,040 Speaker 1: from the seventies go By picks up and then seller 571 00:31:29,120 --> 00:31:32,080 Speaker 1: trade cool. In the early nineteen eighties, Uncle Matt was 572 00:31:32,080 --> 00:31:34,480 Speaker 1: living in Kansas. He had just bought and fixed up 573 00:31:34,480 --> 00:31:36,520 Speaker 1: his corvette and he took it out on a nice 574 00:31:36,520 --> 00:31:38,640 Speaker 1: flat highway in Kansas to see what it could do. 575 00:31:39,080 --> 00:31:42,800 Speaker 1: He was going between when he saw the flashing blue 576 00:31:42,840 --> 00:31:46,160 Speaker 1: lights in the mirror and uh cop pulled him over. 577 00:31:47,160 --> 00:31:48,680 Speaker 1: Cop walked up and says, do you know why I 578 00:31:48,720 --> 00:31:51,720 Speaker 1: pulled you over, sir? And Matt said, I tried to 579 00:31:51,760 --> 00:31:54,920 Speaker 1: fumble through some answer about how fast he was driving 580 00:31:55,040 --> 00:31:58,120 Speaker 1: in the cops said, I pulled you over because in 581 00:31:58,120 --> 00:32:00,880 Speaker 1: this state we have a law that all aircraft must 582 00:32:00,920 --> 00:32:05,160 Speaker 1: have their tail numbers displayed on their wings. Turns out 583 00:32:05,200 --> 00:32:07,120 Speaker 1: the cop was a gear head and more interested in 584 00:32:07,160 --> 00:32:09,600 Speaker 1: looking under the hood than giving him a ticket, So 585 00:32:09,720 --> 00:32:11,440 Speaker 1: not only did he not end up giving him a 586 00:32:11,440 --> 00:32:14,200 Speaker 1: speeding ticket, he just said keep it down to more 587 00:32:14,200 --> 00:32:17,000 Speaker 1: of a land speed level and send him on his way. Sweet. 588 00:32:17,080 --> 00:32:21,160 Speaker 1: It's a good for Uncle Manol. Well, I guess we're 589 00:32:21,200 --> 00:32:23,640 Speaker 1: done with the speed stories, right, Yeah, we're not gonna 590 00:32:23,640 --> 00:32:25,280 Speaker 1: read to me in US. Well, then I guess that 591 00:32:25,360 --> 00:32:29,280 Speaker 1: means that we should just have a grab bag this week. 592 00:32:29,320 --> 00:32:32,320 Speaker 1: Huh yeah, grab bag. Anything you feel like saying to us, 593 00:32:32,560 --> 00:32:34,800 Speaker 1: you just go ahead and say it. Send it in 594 00:32:34,880 --> 00:32:44,360 Speaker 1: an email to stuff podcast at how stuff works dot com. 595 00:32:44,360 --> 00:32:46,800 Speaker 1: For more on this and thousands of other topics, is 596 00:32:46,840 --> 00:32:50,320 Speaker 1: that how stuff works dot com. Want more house stuff Works, 597 00:32:50,640 --> 00:32:52,800 Speaker 1: check out our blogs on the house stuff works dot 598 00:32:52,800 --> 00:32:58,040 Speaker 1: com home page. Brought to you by the reinvented two 599 00:32:58,080 --> 00:33:00,520 Speaker 1: thousand twelve camera. It's ready, are you