WEBVTT - Episode 92: G740 Irons 0:00:00.320 --> 0:00:01.200 The guys from paying. 0:00:01.240 --> 0:00:03.840 They've kind of showed me how much the equipment matters. 0:00:04.080 --> 0:00:05.760 I just love that I can hit any shot. 0:00:05.840 --> 0:00:07.440 I kind of want. We're gonna be able to tell 0:00:07.480 --> 0:00:09.480 some fun stories about what goes on here to help 0:00:09.520 --> 0:00:10.600 golfers play better golf. 0:00:11.240 --> 0:00:13.880 Hey, everybody, welcome back to the Pining prooven Grounds Podcast. 0:00:13.920 --> 0:00:16.560 Shane Bacon alongside Marty Jerts and Marty the Doctor is 0:00:16.600 --> 0:00:20.520 in I think leading in terms of visits on the 0:00:20.560 --> 0:00:23.280 pod by a substantial margin. I think this is your 0:00:23.280 --> 0:00:24.239 fourth visit on the pod. 0:00:24.640 --> 0:00:27.360 Yeah, it is a little pressure. I hope I deliver. 0:00:27.520 --> 0:00:29.280 So I believe you will. 0:00:29.680 --> 0:00:29.880 Eric. 0:00:30.400 --> 0:00:32.000 Obviously, every time we have you on, we have something 0:00:32.000 --> 0:00:33.760 new to talk about. Yeah, we got something new to 0:00:33.800 --> 0:00:38.120 talk about today. Walk us through G seven and what 0:00:38.159 --> 0:00:40.600 we're going to kind of discuss on this lovely afternoon. 0:00:40.840 --> 0:00:45.560 Yeah, so G seven this would go into that super 0:00:45.680 --> 0:00:49.760 game improvement category. And actually, Marty, this is something I 0:00:49.800 --> 0:00:52.600 heard you say, I don't know a number of years ago, 0:00:54.040 --> 0:00:55.240 super game enjoyment. 0:00:55.560 --> 0:00:57.840 Yes, I like that framing, right, yep. 0:00:58.560 --> 0:01:01.000 And so you know this this is an area for 0:01:01.080 --> 0:01:05.040 paying that I think we have a healthy history of. 0:01:06.120 --> 0:01:10.800 When I first started the K fifteen iron was being 0:01:10.959 --> 0:01:11.440 just launched. 0:01:11.480 --> 0:01:12.600 That was my first sales meeting. 0:01:12.600 --> 0:01:13.800 But when was that what you're using? 0:01:14.080 --> 0:01:19.760 There's twenty ten about yeah, and so you know, and 0:01:19.800 --> 0:01:22.319 then following that we had the Carston Iron, and then 0:01:22.319 --> 0:01:24.600 we had the G Max Iron and then the G 0:01:24.720 --> 0:01:27.680 seven hundred series has kind of carried that through and 0:01:28.959 --> 0:01:31.640 I think one of the some of the defining characteristics 0:01:31.680 --> 0:01:35.280 of this category of iron. Obviously size is a big 0:01:35.280 --> 0:01:38.280 one that people will notice right away. And ultimately we're 0:01:38.280 --> 0:01:41.600 trying to provide a ton of forgiveness, both ball speed 0:01:41.640 --> 0:01:44.040 forgiveness as well as turf forgiveness. 0:01:45.520 --> 0:01:48.040 Get the ball up in the air, right, get it 0:01:48.120 --> 0:01:49.440 up there easy. 0:01:50.520 --> 0:01:53.680 We had Andrew Rice and Erica Larkin this morning, was 0:01:53.720 --> 0:01:54.960 spending some time with them. They do a lot of 0:01:54.960 --> 0:01:56.960 golf schools and number one thing is they're like, help 0:01:57.040 --> 0:02:01.240 them get the ball in the air. And then yeah, 0:02:01.320 --> 0:02:07.000 distance right, helping people maintain the distance that they're used 0:02:07.000 --> 0:02:10.680 to as they might be maybe an aging population. 0:02:11.480 --> 0:02:14.120 But distance forgiveness and getting the ball in the air. 0:02:14.240 --> 0:02:16.839 Marty, you think about like the boxes, the check right, 0:02:16.880 --> 0:02:18.720 and I mean, you know, we I feel like so 0:02:18.800 --> 0:02:22.000 much of the time we're talking about clubs for the professionals, 0:02:22.160 --> 0:02:23.760 you know, and I mean, I know that's a big focus. 0:02:23.800 --> 0:02:26.040 So you think about a Victor Hovelin type, you want 0:02:26.040 --> 0:02:27.800 to make sure he's in the perfect club for him. 0:02:28.080 --> 0:02:29.760 But you start to kind of start to check the 0:02:29.760 --> 0:02:32.680 boxes at ping and you I'm sure at times it's 0:02:32.720 --> 0:02:36.520 almost easy to forget about the golfer that is aging, struggling, 0:02:36.560 --> 0:02:38.720 new to the game and trying to find, you know, 0:02:38.760 --> 0:02:41.200 exactly what can help them out in the best possible way. 0:02:41.360 --> 0:02:43.680 Yeah, and I think Eric kind of touched on it. 0:02:43.720 --> 0:02:47.560 But our game game improvement irons have gotten smaller is 0:02:47.639 --> 0:02:51.239 we've gotten better technologies and found ways to save ways. 0:02:51.320 --> 0:02:53.960 When you say smaller, do you mean just in general? 0:02:54.160 --> 0:02:57.280 Yeah, r G four forty iron right now. For example, 0:02:57.600 --> 0:03:00.400 if you looked at that ten years ago, you'd be like, wow, 0:03:00.680 --> 0:03:03.679 you know, that looks really good. But it has more 0:03:03.720 --> 0:03:06.480 forgiveness than it's ever had. But it's we've packed it 0:03:06.480 --> 0:03:10.959 in a smaller chassis, and so we actually created room 0:03:11.240 --> 0:03:14.680 to get back in. This is a return to the 0:03:14.680 --> 0:03:19.120 super game improvement category, which is quite fun. Eric tell 0:03:19.200 --> 0:03:22.440 us that you hit on this. But forgiveness, I mean, 0:03:22.480 --> 0:03:24.840 I think the engineers and us are probably looking at 0:03:25.280 --> 0:03:29.120 MOI values and that's your forgiveness number. But I think 0:03:29.160 --> 0:03:31.200 it's very important thing. We've been doing a lot of 0:03:31.200 --> 0:03:33.480 research on this here at the proving grounds, both through 0:03:33.919 --> 0:03:36.560 maybe focal and some of the turf interaction stuff your 0:03:36.640 --> 0:03:38.200 team with modeling mode it. 0:03:38.280 --> 0:03:39.960 Yeah, what is the role. 0:03:39.840 --> 0:03:41.920 Of this wider soul, What is the role of the 0:03:42.080 --> 0:03:45.440 soul and when it comes to like just practical forgiveness 0:03:45.440 --> 0:03:46.000 to the golfer. 0:03:46.320 --> 0:03:49.760 Yeah, so a lot of attention was paid to the 0:03:49.800 --> 0:03:55.400 soul of this g I. You'll notice that right, it's 0:03:55.640 --> 0:03:59.960 it's big. It is the largest soul in our iron offer. 0:04:01.240 --> 0:04:03.920 But with that you have plenty of relief. There's almost 0:04:03.920 --> 0:04:07.760 this kind of two tiered kind of structure to that soul, 0:04:07.880 --> 0:04:12.320 so you get the benefits of the size. So providing 0:04:12.360 --> 0:04:15.880 that forgiveness with the turf, not wanting to kind of 0:04:15.880 --> 0:04:18.000 bury that club in the ground, but get it in 0:04:18.080 --> 0:04:21.359 but then help get it out. And then we also 0:04:21.760 --> 0:04:24.760 paid some attention to the camber, so the heel toe 0:04:24.839 --> 0:04:28.760 curvature as well, and so it's a little more curved 0:04:28.760 --> 0:04:30.560 in the toe, so a lot of times that player 0:04:30.920 --> 0:04:34.279 may deliver that club a little toe down and so 0:04:34.320 --> 0:04:36.800 a little more curvature there provides a little more versatility 0:04:36.800 --> 0:04:39.080 for the toe doown delivery. And then we went a 0:04:39.120 --> 0:04:42.400 little flatter in the heel section and so not only 0:04:42.440 --> 0:04:46.320 does that provide turf forgiveness, but what that also does 0:04:46.600 --> 0:04:50.919 is all this mass we save in our designs is 0:04:50.960 --> 0:04:53.040 going down there into the soul, so it helps drive 0:04:53.120 --> 0:04:58.599 that center of gravity down. And so the shape of 0:04:58.640 --> 0:05:02.120 the camber, the how wide that soul is, helps bring 0:05:02.120 --> 0:05:05.160 that center gravity down, which is another big piece of 0:05:05.160 --> 0:05:07.040 the performance you'll see with the seven forty. 0:05:06.800 --> 0:05:09.599 Iron Eric when you dive into like ARCOS data for 0:05:09.600 --> 0:05:11.599 stuff like this, what are you looking at? Like, what 0:05:11.640 --> 0:05:13.760 are you guys trying to find as you look at 0:05:13.760 --> 0:05:15.560 the numbers from millions of golfers out there. 0:05:15.800 --> 0:05:18.200 Yeah, so we'll look at a lot of different things. 0:05:18.880 --> 0:05:22.880 I think for this particular iron, you know, there's gapping, 0:05:22.960 --> 0:05:25.760 which is something that we look at with essentially all 0:05:25.839 --> 0:05:29.840 the different PLAT player categories. Is pulling ARCOS data and 0:05:29.920 --> 0:05:32.760 understand what gaps look like, right, and a lot of 0:05:32.800 --> 0:05:35.359 that is then validated by the models that Marty and 0:05:35.400 --> 0:05:38.320 his team is generated, and then you can find in copilot. 0:05:39.600 --> 0:05:42.880 But the other piece we saw with when we're looking 0:05:42.920 --> 0:05:45.599 at the ARCOS data and trying to pull those insights 0:05:45.640 --> 0:05:49.440 to feed into the seven forty was miss tendencies, and 0:05:49.960 --> 0:05:52.400 so missing out to the right for the right handed 0:05:52.400 --> 0:05:56.680 golfer was something that was still you know, evident in 0:05:56.760 --> 0:06:01.400 the data even with newer super improvement kind of category 0:06:01.480 --> 0:06:04.920 irons and uh. And so it's something that we saw 0:06:04.920 --> 0:06:09.039 in the data and then took some you know, put 0:06:09.080 --> 0:06:13.240 some engineering into kind of remedying that to fight that 0:06:13.360 --> 0:06:15.320 miss out to the right for a right handed golfer. 0:06:15.560 --> 0:06:18.360 Is there like a threshold that that that's that kind 0:06:18.400 --> 0:06:21.040 of sparks your interest, like a seventy percent of misses 0:06:21.040 --> 0:06:23.320 of one area? Is there a number that you hit 0:06:23.920 --> 0:06:26.200 short up? You know, players are short more than they're long, 0:06:26.240 --> 0:06:27.920 things like that. Is is there a number that it 0:06:28.000 --> 0:06:30.920 hits or is it just basically a tendency from every golfer? 0:06:31.279 --> 0:06:34.640 Yeah, I mean it's uh. I mean what we end 0:06:34.720 --> 0:06:37.159 up doing a lot is kind of plotting things out 0:06:37.160 --> 0:06:40.080 over skill level, So you end up seeing these trends. 0:06:40.160 --> 0:06:42.920 So let's say you look at kind of offline tenancy 0:06:43.000 --> 0:06:46.400 versus handicap, and you end up seeing that actually, for 0:06:46.960 --> 0:06:50.120 you know, the the lower handicap players to scratch players 0:06:50.120 --> 0:06:53.120 that that bias is actually maybe a little little left, 0:06:54.080 --> 0:06:56.120 and then you kind of move to the higher handicappers 0:06:56.120 --> 0:06:58.400 and it starts to migrate over to the right, and 0:06:58.440 --> 0:07:00.400 so you're really just trying to go, Okay, can we 0:07:00.760 --> 0:07:04.000 if you imagine a chart like that, can we take 0:07:04.040 --> 0:07:07.120 that line and that tendency and kind of flatten it 0:07:07.160 --> 0:07:10.280 out so it's you know, offline is pretty much by 0:07:10.280 --> 0:07:11.480 a zero across. 0:07:11.160 --> 0:07:12.960 The board for all skill levels. 0:07:13.320 --> 0:07:14.800 So to try to help to get the ball to 0:07:14.840 --> 0:07:20.520 go straighter with this iron, we've tried things like I 0:07:20.520 --> 0:07:22.320 think it was with the might have been with the 0:07:22.360 --> 0:07:25.880 Carson iron, where we went a little lighter swing weight 0:07:25.880 --> 0:07:28.600 in the long irons, almost like a like an inertia 0:07:28.640 --> 0:07:31.640 match set, very light swing weight, but maybe what didn't 0:07:31.680 --> 0:07:35.960 deliver to the ground is consistently maybe as we would 0:07:35.960 --> 0:07:38.520 have hoped with that solution. So we can go lighter 0:07:38.520 --> 0:07:43.880 swing weight, we can go maybe shorter blade length, right, 0:07:43.960 --> 0:07:47.520 we can do line gold. What components did we choose 0:07:47.560 --> 0:07:49.320 to go with on the on the four to forty here? 0:07:49.560 --> 0:07:53.760 Yeah, So, I mean one of the other defining characteristics 0:07:53.760 --> 0:07:56.960 of this type of iron is offset, right, So offset 0:07:57.560 --> 0:08:01.680 played a role, and the big one for this iron 0:08:02.520 --> 0:08:07.440 is lyngel. So our standard li angel is a little 0:08:07.480 --> 0:08:11.679 more upright. It's still black, so black for this iron 0:08:11.720 --> 0:08:13.720 is a little more upright. And we do that for 0:08:13.720 --> 0:08:16.600 a number of reasons. One of the reasons is to 0:08:16.640 --> 0:08:20.520 help creact correct the shot shape that we were seeing 0:08:20.560 --> 0:08:24.600 in the RCOs data, and we can use that alongside 0:08:24.840 --> 0:08:28.760 offset and things like that to kind of mitigate that miss. 0:08:30.600 --> 0:08:34.200 And then also as we've as you said, we kind 0:08:34.200 --> 0:08:38.079 of returned to the super game improvement improvement space with 0:08:38.080 --> 0:08:40.920 with the size of the iron. As the iron gets 0:08:41.000 --> 0:08:43.040 gets bigger, particularly in those long irons, they have a 0:08:43.040 --> 0:08:45.240 tendency to kind of droop a little more right, and 0:08:45.280 --> 0:08:47.440 so we then need to kind of correct that. 0:08:47.600 --> 0:08:48.240 And we see that. 0:08:49.320 --> 0:08:52.240 You know, we had a little podcast in focal a 0:08:52.240 --> 0:08:54.920 little bit ago, and so in focal we can see 0:08:54.960 --> 0:08:59.559 how that delivery changes and how the dynamic li angele changes, 0:08:59.600 --> 0:09:03.599 how the shaft groups as the blade length gets a 0:09:03.600 --> 0:09:06.040 little longer, and so we have nice limit curves to 0:09:06.040 --> 0:09:08.000 help us understand, Okay, how much do we want to 0:09:08.080 --> 0:09:11.200 change that li angle uh to mitigate that miss. And 0:09:11.240 --> 0:09:14.320 then the designers actually went in and they then change this, 0:09:14.720 --> 0:09:18.160 uh that angle the top rail, which is really cool. 0:09:18.200 --> 0:09:21.040 So visually when a player sets that down, it's not 0:09:21.120 --> 0:09:26.640 gonna necessarily look like it's upright right because they then 0:09:26.760 --> 0:09:29.280 kind of if they you know, added that degree to 0:09:29.360 --> 0:09:31.040 the li angle, they then kind of took it off 0:09:31.040 --> 0:09:34.360 the top rail yep, to kind of provide the same 0:09:34.440 --> 0:09:36.000 visual when that player sets it down. 0:09:36.120 --> 0:09:38.760 So it's so it's physically more upright. Top rail has 0:09:38.760 --> 0:09:41.600 been flattened down net neutral looks similar to a player 0:09:41.720 --> 0:09:43.880 ballfly straighter exactly. I got it. 0:09:44.120 --> 0:09:46.319 Good summary, simple enough. Eric. 0:09:46.320 --> 0:09:48.040 About the sound, we talk so much about sound with 0:09:48.080 --> 0:09:48.839 clubs these days. 0:09:48.920 --> 0:09:51.640 Yeah, So sound, Uh, it's a it's a big area 0:09:51.679 --> 0:09:55.720 for us of research. It's one of the hardest things 0:09:55.760 --> 0:10:00.319 to dial in the with all the different l to 0:10:00.360 --> 0:10:02.880 go into the design, understanding what parts of contributed to 0:10:02.920 --> 0:10:05.360 what you hear, and then what you want to do 0:10:05.440 --> 0:10:07.560 to it for the different iron types, because your target 0:10:07.679 --> 0:10:09.400 sound for a tour player is going to be a 0:10:09.400 --> 0:10:12.800 little different than that target sound for the consumer of 0:10:12.840 --> 0:10:15.079 say this product, And so we do a lot of 0:10:15.120 --> 0:10:19.439 simulation work where something called mobial analysis, where we understand 0:10:19.480 --> 0:10:24.400 what parts of the club are vibrating when it impacts 0:10:24.440 --> 0:10:26.920 the ball, what parts of the club are excited That 0:10:27.000 --> 0:10:28.760 then lead to what you hear. And then we do 0:10:29.800 --> 0:10:33.600 an acoustic analysis where we actually then understand of all 0:10:33.600 --> 0:10:35.760 those kind of parts of the club that are vibrating, 0:10:36.480 --> 0:10:38.839 what's the amplitude to which they're vibrating at. So we 0:10:38.880 --> 0:10:43.080 can kind of understand that and then come in and 0:10:43.120 --> 0:10:47.120 make some design changes to help address that. So one 0:10:47.120 --> 0:10:49.520 of the things on this iron that not only helps 0:10:49.520 --> 0:10:51.599 the center gravity but also helps the sound is a 0:10:51.640 --> 0:10:54.559 shorter hozzle, So the hozzle's a little shorter, which is 0:10:54.600 --> 0:10:57.040 another design element that helps us drive that CG down 0:10:57.880 --> 0:10:59.920 and then an added benefit, it actually helps the sound 0:11:00.760 --> 0:11:03.960 because you imagine when you hit it, that. 0:11:03.040 --> 0:11:04.520 That hozzle's just sitting there. 0:11:04.920 --> 0:11:06.880 You know, vibrating with the chef coming out of it. 0:11:07.559 --> 0:11:11.240 And then the other piece we implemented is our pureflex badge. 0:11:12.280 --> 0:11:15.000 And so the pure flex badge actually has these flex 0:11:15.120 --> 0:11:19.120 zones so it's you know, as you as you bend it. 0:11:19.120 --> 0:11:23.079 It allows the face to all the kind of face 0:11:23.200 --> 0:11:27.720 bending and deflection that the designers have engineered into the club. 0:11:28.559 --> 0:11:33.080 It allows that face to still move and deflect, but 0:11:33.120 --> 0:11:38.120 then helps attenuate some of those frequencies that might not 0:11:38.240 --> 0:11:42.720 be as pleasing when a player impacts the ball. So 0:11:44.120 --> 0:11:47.360 just really felt like very proud of the sound that 0:11:47.360 --> 0:11:52.600 we've produced and engineered into these irons. Particularly for this category, 0:11:52.640 --> 0:11:54.839 with the size and the materials that are used, it 0:11:54.880 --> 0:11:57.000 can be really challenging to get this get it the 0:11:57.040 --> 0:11:59.000 sound right, and we're really proud of the way that 0:11:59.040 --> 0:11:59.680 these iron sound. 0:12:00.120 --> 0:12:02.320 That was the fun when we first prototype the concept 0:12:02.320 --> 0:12:05.520 of pure flex, Shane is a took an iron, took 0:12:05.559 --> 0:12:07.240 the badge out, cut it up. 0:12:07.559 --> 0:12:11.640 Yeah, literally, just took some snipes out and put it 0:12:11.679 --> 0:12:11.880 on the. 0:12:11.920 --> 0:12:14.040 King Man and hit it and we saw more ball 0:12:14.080 --> 0:12:16.560 speed really and if you could give more ball speed, 0:12:16.640 --> 0:12:21.280 we were just the badge was accidentally, you know, over 0:12:21.360 --> 0:12:24.600 stiffening the face, right, we were inhibiting the flexing from 0:12:24.600 --> 0:12:26.680 the face. So that was one of those ones sometimes 0:12:26.720 --> 0:12:29.160 you're like, hey, what's a quick prototype take. You can 0:12:29.200 --> 0:12:31.800 get done in a couple hours, And yeah, they can 0:12:31.880 --> 0:12:34.880 lead to insight great ball speed for everybody. 0:12:34.880 --> 0:12:36.280 I mean yeah, I mean it's wild when you have 0:12:36.400 --> 0:12:38.760 obviously not everybody can can grab one of these things, 0:12:38.760 --> 0:12:41.120 but just seeing like seeing what's on the back of 0:12:41.120 --> 0:12:42.880 the club as wild when you see a bin this much. 0:12:43.080 --> 0:12:48.040 Yeah, Eric tell us about uh, tell us about the 0:12:48.160 --> 0:12:51.160 role of metallurgy. So we're talking a lot about flexing, right. 0:12:51.840 --> 0:12:51.960 Uh. 0:12:52.559 --> 0:12:55.600 We still have our big notch in the hozzle which 0:12:55.600 --> 0:12:58.800 allows us to get our full color code range. We 0:12:58.800 --> 0:13:03.280 can do powerspack, we can retrospect what innovations have been done, 0:13:03.320 --> 0:13:05.120 and tell us a little bit about the approach to 0:13:05.200 --> 0:13:08.640 the metallurgy when it comes to an iron like the 0:13:08.720 --> 0:13:09.439 G seven forty. 0:13:09.720 --> 0:13:09.960 Yeah. 0:13:10.040 --> 0:13:15.880 So obviously I mentioned distance is a big piece of 0:13:16.559 --> 0:13:19.880 this iron, and it's design and it's design goals. So 0:13:19.960 --> 0:13:23.960 with that, you're trying to make the face bend, have 0:13:24.040 --> 0:13:26.920 it bend so the ball doesn't bend as much and 0:13:26.960 --> 0:13:30.680 lose energy and compression help launch the ball with high 0:13:30.679 --> 0:13:35.800 ball speeds. And so one of the challenges from a 0:13:35.840 --> 0:13:40.600 metallurgy standpoint is finding something that's strong so it doesn't 0:13:40.600 --> 0:13:45.160 break when you bend it, but also ductile and elastic. 0:13:45.520 --> 0:13:48.520 So a lot of times with metals the challenges You 0:13:48.520 --> 0:13:52.160 can make something very strong, but then you lose ductility 0:13:53.000 --> 0:13:59.079 and you lose elasticity. And so we have incorporated hyper 0:13:59.120 --> 0:14:01.480 seventeen four, which is we've incorporated in a number of 0:14:01.520 --> 0:14:05.080 our different irons, and it's a version of seventeen four 0:14:05.120 --> 0:14:11.520 stainless steel that undergoes a proprietary heat treatment that provides 0:14:11.600 --> 0:14:16.480 up to forty five greater strength and in that material 0:14:16.559 --> 0:14:19.920 than like a standard seventeen to four. But what's really 0:14:19.920 --> 0:14:22.200 cool about it is we get that increase in strength, 0:14:22.800 --> 0:14:26.480 but maintain the ductility and the elasticity that you need 0:14:27.200 --> 0:14:29.880 to incorporate into a design like this, and and still 0:14:29.920 --> 0:14:32.520 get that face bending, still get the ball speeds that 0:14:32.560 --> 0:14:36.280 we want, but maintain just our durability standards, which are 0:14:36.280 --> 0:14:37.080 really high here at Pain. 0:14:37.360 --> 0:14:39.920 Yeah, it takes a lot to bend these irons as 0:14:40.000 --> 0:14:44.160 much as we do too to be able to hit 0:14:44.200 --> 0:14:48.120 that whole ten color code range. Is it's pretty massive. 0:14:48.320 --> 0:14:51.760 Eric, what happens if a high speed player rips these things. 0:14:52.880 --> 0:14:55.880 A lot of funk that forever a lot of fun. 0:14:57.200 --> 0:15:01.840 They definitely go very far. And I think you might 0:15:01.920 --> 0:15:05.400 have a couple people here at paying that might might 0:15:05.600 --> 0:15:07.640 maybe play a five iron and then like a spicy 0:15:07.680 --> 0:15:09.800 five is one of my friends, Blake likes to say, 0:15:10.920 --> 0:15:13.920 play two five irons, but that second five iron might 0:15:13.960 --> 0:15:16.760 be you know, kind of a player like Marty's four 0:15:16.840 --> 0:15:21.080 iron right, but gets the ball in the air with 0:15:21.120 --> 0:15:24.080 a lot of height and a lot of speed and so. 0:15:24.880 --> 0:15:27.640 But yeah, I mean the the type of player these 0:15:27.640 --> 0:15:29.560 are designed for, I mean they're hitting their seven iron 0:15:30.040 --> 0:15:32.200 like one hundred and fifty yards or less or so 0:15:33.560 --> 0:15:35.800 and so, but still could be a lot of fun 0:15:35.880 --> 0:15:38.520 for players of higher swing speeds in. 0:15:38.480 --> 0:15:40.600 The sets five with what is it five through wedge, 0:15:40.600 --> 0:15:43.480 But there's there's wedges involved as well, Is that correct? 0:15:43.600 --> 0:15:43.840 Yeah? 0:15:43.880 --> 0:15:45.240 What do you guys have? You guys have fifty to 0:15:45.240 --> 0:15:46.280 fifty six as well. 0:15:46.720 --> 0:15:48.640 Fifty to fifty six is a U wedge in there 0:15:48.720 --> 0:15:52.320 and then and then the pitching wedge, and so we've 0:15:52.400 --> 0:15:58.440 machined the grooves into those wedges and so providing you know, 0:15:58.760 --> 0:16:02.880 optimal kind of friction for those wedges, which is a 0:16:02.880 --> 0:16:06.080 great addition to those skews in the line. 0:16:06.080 --> 0:16:08.800 In the fifty six degree, it's pretty unique. Yeah, a 0:16:08.800 --> 0:16:12.200 little bit about the thought process and behind the fifty 0:16:12.240 --> 0:16:12.680 six ers. 0:16:12.760 --> 0:16:15.040 Yeah, so it takes a bit of inspiration from our 0:16:15.080 --> 0:16:20.640 history of the I two wedge, and you could see 0:16:20.640 --> 0:16:23.480 it in the tapering of the hozzle and and a 0:16:23.480 --> 0:16:25.400 little bit of the shaping and the soul kind of 0:16:25.400 --> 0:16:27.760 that you could see the remnants of the scoop soul 0:16:27.840 --> 0:16:30.800 in there, and one of I still remember us trying 0:16:30.840 --> 0:16:33.600 to some engineers were putting scoop soles in a lot 0:16:33.600 --> 0:16:37.160 of things and trying to get that bunker performance out 0:16:37.160 --> 0:16:39.480 of some wedges. This is maybe I don't know, twelve 0:16:39.560 --> 0:16:42.160 or thirteen years ago. You get a bunch of new 0:16:42.200 --> 0:16:44.680 engineers and then you know, trying to figure out, well, 0:16:44.960 --> 0:16:47.240 what was it about this club that was so great 0:16:47.320 --> 0:16:50.280 and kind of rediscovering some of the things that Carston did. 0:16:50.640 --> 0:16:52.520 Are you guys like all just sitting around looking at it, 0:16:52.520 --> 0:16:54.200 like what, how's the how's the how's the room look? 0:16:54.760 --> 0:16:56.960 I mean, honestly, it was like I remember, I still 0:16:57.040 --> 0:17:01.080 distinctly remember this conversation, like in the breezeway andering of 0:17:01.200 --> 0:17:03.760 just like man, like we put the scoop sole in here, 0:17:03.920 --> 0:17:05.679 just it doesn't quite do it, and we're kind of 0:17:05.680 --> 0:17:08.119 looking at it, and it was like, well, you know, 0:17:08.160 --> 0:17:09.879 when you deliver it into a bunker, you're kind of 0:17:09.920 --> 0:17:12.199 leading with the hozzle and there's this, I mean the 0:17:12.240 --> 0:17:14.840 early eyeOS. I mean you look at II and things 0:17:14.840 --> 0:17:17.560 to the neck of those things. 0:17:17.200 --> 0:17:19.600 Just really tapers, really skinny. 0:17:19.320 --> 0:17:20.120 And really skinny. 0:17:20.200 --> 0:17:23.560 So if you're going through the sand with something that's 0:17:23.720 --> 0:17:26.240 you know, really skinny, there's gonna be less resistance. So 0:17:26.280 --> 0:17:27.840 I was like, all right, we need to like taper 0:17:27.880 --> 0:17:28.480 that thing down. 0:17:28.520 --> 0:17:30.000 And then ye when did that. 0:17:29.920 --> 0:17:31.320 To the wedge and came out, I was like, yep, 0:17:31.400 --> 0:17:33.879 that was it. And so a lot of those design 0:17:33.880 --> 0:17:37.360 awmts kind of play into that, that fifty six degree design. 0:17:38.119 --> 0:17:38.320 Yeah. 0:17:38.320 --> 0:17:41.840 I always think about eric, like the stories of Carson 0:17:41.880 --> 0:17:45.359 and Allen driving down, testing the aerodynamics, you know, and 0:17:45.480 --> 0:17:48.560 testing it how much it flecks the shaft, but just 0:17:48.600 --> 0:17:50.600 the idea, you know, when you put your hand out 0:17:50.600 --> 0:17:52.840 the window and you go like this versus like that, 0:17:53.000 --> 0:17:55.920 and you get this non linear response like you put 0:17:55.960 --> 0:17:58.480 your hand all the way up yep, and the equations 0:17:58.520 --> 0:18:01.240 of air movement, which I think is similar to what's 0:18:01.320 --> 0:18:04.520 governing that club going through the bunker. When you really 0:18:04.640 --> 0:18:07.120 neck that down, it's going to make it a lot 0:18:07.160 --> 0:18:09.640 easier to kind of knife into the sand right when 0:18:09.640 --> 0:18:10.640 the club goes in there, right. 0:18:10.840 --> 0:18:12.680 Yeah, And it's I mean, it's been a lot of 0:18:12.720 --> 0:18:17.160 fun for us because now the challenge for our simulation 0:18:17.280 --> 0:18:20.159 team or modeling team is to be even better predictors 0:18:20.160 --> 0:18:23.720 of how changing that can influence different players and their delivery. 0:18:23.840 --> 0:18:26.320 So made a lot of strides in like modeling turf 0:18:26.359 --> 0:18:29.359 interaction virtually m HM. So being able to have a 0:18:29.400 --> 0:18:32.080 lot of fun kind of changing these things in the 0:18:32.119 --> 0:18:35.200 CAD world and then getting an idea of what it's 0:18:35.200 --> 0:18:37.160 going to do. And so you're only going to see 0:18:37.160 --> 0:18:40.080 that start to influence both our stet wedges as well 0:18:40.119 --> 0:18:43.000 as you know, our full line of wedges as well. 0:18:43.400 --> 0:18:44.960 What made you guys want to get back into the 0:18:45.000 --> 0:18:46.119 super game improvement world? 0:18:47.240 --> 0:18:50.840 I mean, I think, as Marty highlighted, like we've made, 0:18:51.320 --> 0:18:54.960 I think we talk about kind of moy to size ratios, 0:18:55.000 --> 0:18:57.040 and we kind of realized that, man, there's still a 0:18:57.080 --> 0:19:02.440 space here where a player can benefit. We can now 0:19:02.760 --> 0:19:06.560 even boost our MOI a little more. We can return 0:19:06.600 --> 0:19:11.280 to the size of that super game improvement size. And 0:19:11.440 --> 0:19:14.080 a lot of the learnings we've had over the last 0:19:14.119 --> 0:19:18.560 five years with sound and some of these other trade 0:19:18.600 --> 0:19:21.359 offfs that come along with making an Iron that big, 0:19:22.280 --> 0:19:28.360 we've found ways to kind of meditate, mitigate the challenges 0:19:28.400 --> 0:19:31.119 that come along with making an Iron this size and 0:19:31.160 --> 0:19:36.280 really deliver that super game improvement performance to the customer 0:19:36.359 --> 0:19:36.920 we're targeting. 0:19:37.240 --> 0:19:39.440 I love having the wider soul, I mean, just the 0:19:40.160 --> 0:19:42.760 practical forgiveness. I think that's one of the things Eric, 0:19:42.800 --> 0:19:45.840 we've found in Focal. Maybe you could speak a little 0:19:45.840 --> 0:19:50.120 bit too, is that the skill level of the player 0:19:50.720 --> 0:19:54.000 really helps determine how consistent they are right with their 0:19:54.560 --> 0:19:58.840 low point controller their delivery basically right. So tell us 0:19:58.840 --> 0:20:00.720 a little bit about our findings they're in FOCAL. I mean, 0:20:00.760 --> 0:20:03.600 we've done some stuff with better players a bit, a 0:20:03.680 --> 0:20:06.320 really big study with a span of different skill levels. 0:20:06.359 --> 0:20:09.920 Just that ability to deliver the club consistently. 0:20:10.160 --> 0:20:13.320 Yeah, So I think there's two pieces there. There's how 0:20:13.359 --> 0:20:17.480 consistently they deliver it. So you look at elite players 0:20:17.560 --> 0:20:23.000 versus amateurs and higher handicappers, their low point repeatability and 0:20:23.040 --> 0:20:26.240