1 00:00:00,320 --> 00:00:01,200 Speaker 1: The guys from paying. 2 00:00:01,240 --> 00:00:03,840 Speaker 2: They've kind of showed me how much the equipment matters. 3 00:00:04,080 --> 00:00:05,760 Speaker 2: I just love that I can hit any shot. 4 00:00:05,840 --> 00:00:07,440 Speaker 3: I kind of want. We're gonna be able to tell 5 00:00:07,480 --> 00:00:09,480 Speaker 3: some fun stories about what goes on here to help 6 00:00:09,520 --> 00:00:10,600 Speaker 3: golfers play better golf. 7 00:00:11,240 --> 00:00:13,880 Speaker 2: Hey, everybody, welcome back to the Pining prooven Grounds Podcast. 8 00:00:13,920 --> 00:00:16,560 Speaker 2: Shane Bacon alongside Marty Jerts and Marty the Doctor is 9 00:00:16,600 --> 00:00:20,520 Speaker 2: in I think leading in terms of visits on the 10 00:00:20,560 --> 00:00:23,280 Speaker 2: pod by a substantial margin. I think this is your 11 00:00:23,280 --> 00:00:24,239 Speaker 2: fourth visit on the pod. 12 00:00:24,640 --> 00:00:27,360 Speaker 4: Yeah, it is a little pressure. I hope I deliver. 13 00:00:27,520 --> 00:00:29,280 Speaker 4: So I believe you will. 14 00:00:29,680 --> 00:00:29,880 Speaker 1: Eric. 15 00:00:30,400 --> 00:00:32,000 Speaker 2: Obviously, every time we have you on, we have something 16 00:00:32,000 --> 00:00:33,760 Speaker 2: new to talk about. Yeah, we got something new to 17 00:00:33,800 --> 00:00:38,120 Speaker 2: talk about today. Walk us through G seven and what 18 00:00:38,159 --> 00:00:40,600 Speaker 2: we're going to kind of discuss on this lovely afternoon. 19 00:00:40,840 --> 00:00:45,560 Speaker 4: Yeah, so G seven this would go into that super 20 00:00:45,680 --> 00:00:49,760 Speaker 4: game improvement category. And actually, Marty, this is something I 21 00:00:49,800 --> 00:00:52,600 Speaker 4: heard you say, I don't know a number of years ago, 22 00:00:54,040 --> 00:00:55,240 Speaker 4: super game enjoyment. 23 00:00:55,560 --> 00:00:57,840 Speaker 3: Yes, I like that framing, right, yep. 24 00:00:58,560 --> 00:01:01,000 Speaker 4: And so you know this this is an area for 25 00:01:01,080 --> 00:01:05,040 Speaker 4: paying that I think we have a healthy history of. 26 00:01:06,120 --> 00:01:10,800 Speaker 4: When I first started the K fifteen iron was being 27 00:01:10,959 --> 00:01:11,440 Speaker 4: just launched. 28 00:01:11,480 --> 00:01:12,600 Speaker 1: That was my first sales meeting. 29 00:01:12,600 --> 00:01:13,800 Speaker 2: But when was that what you're using? 30 00:01:14,080 --> 00:01:19,760 Speaker 4: There's twenty ten about yeah, and so you know, and 31 00:01:19,800 --> 00:01:22,319 Speaker 4: then following that we had the Carston Iron, and then 32 00:01:22,319 --> 00:01:24,600 Speaker 4: we had the G Max Iron and then the G 33 00:01:24,720 --> 00:01:27,680 Speaker 4: seven hundred series has kind of carried that through and 34 00:01:28,959 --> 00:01:31,640 Speaker 4: I think one of the some of the defining characteristics 35 00:01:31,680 --> 00:01:35,280 Speaker 4: of this category of iron. Obviously size is a big 36 00:01:35,280 --> 00:01:38,280 Speaker 4: one that people will notice right away. And ultimately we're 37 00:01:38,280 --> 00:01:41,600 Speaker 4: trying to provide a ton of forgiveness, both ball speed 38 00:01:41,640 --> 00:01:44,040 Speaker 4: forgiveness as well as turf forgiveness. 39 00:01:45,520 --> 00:01:48,040 Speaker 1: Get the ball up in the air, right, get it 40 00:01:48,120 --> 00:01:49,440 Speaker 1: up there easy. 41 00:01:50,520 --> 00:01:53,680 Speaker 4: We had Andrew Rice and Erica Larkin this morning, was 42 00:01:53,720 --> 00:01:54,960 Speaker 4: spending some time with them. They do a lot of 43 00:01:54,960 --> 00:01:56,960 Speaker 4: golf schools and number one thing is they're like, help 44 00:01:57,040 --> 00:02:01,240 Speaker 4: them get the ball in the air. And then yeah, 45 00:02:01,320 --> 00:02:07,000 Speaker 4: distance right, helping people maintain the distance that they're used 46 00:02:07,000 --> 00:02:10,680 Speaker 4: to as they might be maybe an aging population. 47 00:02:11,480 --> 00:02:14,120 Speaker 1: But distance forgiveness and getting the ball in the air. 48 00:02:14,240 --> 00:02:16,839 Speaker 2: Marty, you think about like the boxes, the check right, 49 00:02:16,880 --> 00:02:18,720 Speaker 2: and I mean, you know, we I feel like so 50 00:02:18,800 --> 00:02:22,000 Speaker 2: much of the time we're talking about clubs for the professionals, 51 00:02:22,160 --> 00:02:23,760 Speaker 2: you know, and I mean, I know that's a big focus. 52 00:02:23,800 --> 00:02:26,040 Speaker 2: So you think about a Victor Hovelin type, you want 53 00:02:26,040 --> 00:02:27,800 Speaker 2: to make sure he's in the perfect club for him. 54 00:02:28,080 --> 00:02:29,760 Speaker 2: But you start to kind of start to check the 55 00:02:29,760 --> 00:02:32,680 Speaker 2: boxes at ping and you I'm sure at times it's 56 00:02:32,720 --> 00:02:36,520 Speaker 2: almost easy to forget about the golfer that is aging, struggling, 57 00:02:36,560 --> 00:02:38,720 Speaker 2: new to the game and trying to find, you know, 58 00:02:38,760 --> 00:02:41,200 Speaker 2: exactly what can help them out in the best possible way. 59 00:02:41,360 --> 00:02:43,680 Speaker 3: Yeah, and I think Eric kind of touched on it. 60 00:02:43,720 --> 00:02:47,560 Speaker 3: But our game game improvement irons have gotten smaller is 61 00:02:47,639 --> 00:02:51,239 Speaker 3: we've gotten better technologies and found ways to save ways. 62 00:02:51,320 --> 00:02:53,960 Speaker 2: When you say smaller, do you mean just in general? 63 00:02:54,160 --> 00:02:57,280 Speaker 3: Yeah, r G four forty iron right now. For example, 64 00:02:57,600 --> 00:03:00,400 Speaker 3: if you looked at that ten years ago, you'd be like, wow, 65 00:03:00,680 --> 00:03:03,679 Speaker 3: you know, that looks really good. But it has more 66 00:03:03,720 --> 00:03:06,480 Speaker 3: forgiveness than it's ever had. But it's we've packed it 67 00:03:06,480 --> 00:03:10,959 Speaker 3: in a smaller chassis, and so we actually created room 68 00:03:11,240 --> 00:03:14,680 Speaker 3: to get back in. This is a return to the 69 00:03:14,680 --> 00:03:19,120 Speaker 3: super game improvement category, which is quite fun. Eric tell 70 00:03:19,200 --> 00:03:22,440 Speaker 3: us that you hit on this. But forgiveness, I mean, 71 00:03:22,480 --> 00:03:24,840 Speaker 3: I think the engineers and us are probably looking at 72 00:03:25,280 --> 00:03:29,120 Speaker 3: MOI values and that's your forgiveness number. But I think 73 00:03:29,160 --> 00:03:31,200 Speaker 3: it's very important thing. We've been doing a lot of 74 00:03:31,200 --> 00:03:33,480 Speaker 3: research on this here at the proving grounds, both through 75 00:03:33,919 --> 00:03:36,560 Speaker 3: maybe focal and some of the turf interaction stuff your 76 00:03:36,640 --> 00:03:38,200 Speaker 3: team with modeling mode it. 77 00:03:38,280 --> 00:03:39,960 Speaker 1: Yeah, what is the role. 78 00:03:39,840 --> 00:03:41,920 Speaker 3: Of this wider soul, What is the role of the 79 00:03:42,080 --> 00:03:45,440 Speaker 3: soul and when it comes to like just practical forgiveness 80 00:03:45,440 --> 00:03:46,000 Speaker 3: to the golfer. 81 00:03:46,320 --> 00:03:49,760 Speaker 4: Yeah, so a lot of attention was paid to the 82 00:03:49,800 --> 00:03:55,400 Speaker 4: soul of this g I. You'll notice that right, it's 83 00:03:55,640 --> 00:03:59,960 Speaker 4: it's big. It is the largest soul in our iron offer. 84 00:04:01,240 --> 00:04:03,920 Speaker 4: But with that you have plenty of relief. There's almost 85 00:04:03,920 --> 00:04:07,760 Speaker 4: this kind of two tiered kind of structure to that soul, 86 00:04:07,880 --> 00:04:12,320 Speaker 4: so you get the benefits of the size. So providing 87 00:04:12,360 --> 00:04:15,880 Speaker 4: that forgiveness with the turf, not wanting to kind of 88 00:04:15,880 --> 00:04:18,000 Speaker 4: bury that club in the ground, but get it in 89 00:04:18,080 --> 00:04:21,359 Speaker 4: but then help get it out. And then we also 90 00:04:21,760 --> 00:04:24,760 Speaker 4: paid some attention to the camber, so the heel toe 91 00:04:24,839 --> 00:04:28,760 Speaker 4: curvature as well, and so it's a little more curved 92 00:04:28,760 --> 00:04:30,560 Speaker 4: in the toe, so a lot of times that player 93 00:04:30,920 --> 00:04:34,279 Speaker 4: may deliver that club a little toe down and so 94 00:04:34,320 --> 00:04:36,800 Speaker 4: a little more curvature there provides a little more versatility 95 00:04:36,800 --> 00:04:39,080 Speaker 4: for the toe doown delivery. And then we went a 96 00:04:39,120 --> 00:04:42,400 Speaker 4: little flatter in the heel section and so not only 97 00:04:42,440 --> 00:04:46,320 Speaker 4: does that provide turf forgiveness, but what that also does 98 00:04:46,600 --> 00:04:50,919 Speaker 4: is all this mass we save in our designs is 99 00:04:50,960 --> 00:04:53,040 Speaker 4: going down there into the soul, so it helps drive 100 00:04:53,120 --> 00:04:58,599 Speaker 4: that center of gravity down. And so the shape of 101 00:04:58,640 --> 00:05:02,120 Speaker 4: the camber, the how wide that soul is, helps bring 102 00:05:02,120 --> 00:05:05,160 Speaker 4: that center gravity down, which is another big piece of 103 00:05:05,160 --> 00:05:07,040 Speaker 4: the performance you'll see with the seven forty. 104 00:05:06,800 --> 00:05:09,599 Speaker 2: Iron Eric when you dive into like ARCOS data for 105 00:05:09,600 --> 00:05:11,599 Speaker 2: stuff like this, what are you looking at? Like, what 106 00:05:11,640 --> 00:05:13,760 Speaker 2: are you guys trying to find as you look at 107 00:05:13,760 --> 00:05:15,560 Speaker 2: the numbers from millions of golfers out there. 108 00:05:15,800 --> 00:05:18,200 Speaker 1: Yeah, so we'll look at a lot of different things. 109 00:05:18,880 --> 00:05:22,880 Speaker 4: I think for this particular iron, you know, there's gapping, 110 00:05:22,960 --> 00:05:25,760 Speaker 4: which is something that we look at with essentially all 111 00:05:25,839 --> 00:05:29,840 Speaker 4: the different PLAT player categories. Is pulling ARCOS data and 112 00:05:29,920 --> 00:05:32,760 Speaker 4: understand what gaps look like, right, and a lot of 113 00:05:32,800 --> 00:05:35,359 Speaker 4: that is then validated by the models that Marty and 114 00:05:35,400 --> 00:05:38,320 Speaker 4: his team is generated, and then you can find in copilot. 115 00:05:39,600 --> 00:05:42,880 Speaker 4: But the other piece we saw with when we're looking 116 00:05:42,920 --> 00:05:45,599 Speaker 4: at the ARCOS data and trying to pull those insights 117 00:05:45,640 --> 00:05:49,440 Speaker 4: to feed into the seven forty was miss tendencies, and 118 00:05:49,960 --> 00:05:52,400 Speaker 4: so missing out to the right for the right handed 119 00:05:52,400 --> 00:05:56,680 Speaker 4: golfer was something that was still you know, evident in 120 00:05:56,760 --> 00:06:01,400 Speaker 4: the data even with newer super improvement kind of category 121 00:06:01,480 --> 00:06:04,920 Speaker 4: irons and uh. And so it's something that we saw 122 00:06:04,920 --> 00:06:09,039 Speaker 4: in the data and then took some you know, put 123 00:06:09,080 --> 00:06:13,240 Speaker 4: some engineering into kind of remedying that to fight that 124 00:06:13,360 --> 00:06:15,320 Speaker 4: miss out to the right for a right handed golfer. 125 00:06:15,560 --> 00:06:18,360 Speaker 2: Is there like a threshold that that that's that kind 126 00:06:18,400 --> 00:06:21,040 Speaker 2: of sparks your interest, like a seventy percent of misses 127 00:06:21,040 --> 00:06:23,320 Speaker 2: of one area? Is there a number that you hit 128 00:06:23,920 --> 00:06:26,200 Speaker 2: short up? You know, players are short more than they're long, 129 00:06:26,240 --> 00:06:27,920 Speaker 2: things like that. Is is there a number that it 130 00:06:28,000 --> 00:06:30,920 Speaker 2: hits or is it just basically a tendency from every golfer? 131 00:06:31,279 --> 00:06:34,640 Speaker 4: Yeah, I mean it's uh. I mean what we end 132 00:06:34,720 --> 00:06:37,159 Speaker 4: up doing a lot is kind of plotting things out 133 00:06:37,160 --> 00:06:40,080 Speaker 4: over skill level, So you end up seeing these trends. 134 00:06:40,160 --> 00:06:42,920 Speaker 4: So let's say you look at kind of offline tenancy 135 00:06:43,000 --> 00:06:46,400 Speaker 4: versus handicap, and you end up seeing that actually, for 136 00:06:46,960 --> 00:06:50,120 Speaker 4: you know, the the lower handicap players to scratch players 137 00:06:50,120 --> 00:06:53,120 Speaker 4: that that bias is actually maybe a little little left, 138 00:06:54,080 --> 00:06:56,120 Speaker 4: and then you kind of move to the higher handicappers 139 00:06:56,120 --> 00:06:58,400 Speaker 4: and it starts to migrate over to the right, and 140 00:06:58,440 --> 00:07:00,400 Speaker 4: so you're really just trying to go, Okay, can we 141 00:07:00,760 --> 00:07:04,000 Speaker 4: if you imagine a chart like that, can we take 142 00:07:04,040 --> 00:07:07,120 Speaker 4: that line and that tendency and kind of flatten it 143 00:07:07,160 --> 00:07:10,280 Speaker 4: out so it's you know, offline is pretty much by 144 00:07:10,280 --> 00:07:11,480 Speaker 4: a zero across. 145 00:07:11,160 --> 00:07:12,960 Speaker 1: The board for all skill levels. 146 00:07:13,320 --> 00:07:14,800 Speaker 3: So to try to help to get the ball to 147 00:07:14,840 --> 00:07:20,520 Speaker 3: go straighter with this iron, we've tried things like I 148 00:07:20,520 --> 00:07:22,320 Speaker 3: think it was with the might have been with the 149 00:07:22,360 --> 00:07:25,880 Speaker 3: Carson iron, where we went a little lighter swing weight 150 00:07:25,880 --> 00:07:28,600 Speaker 3: in the long irons, almost like a like an inertia 151 00:07:28,640 --> 00:07:31,640 Speaker 3: match set, very light swing weight, but maybe what didn't 152 00:07:31,680 --> 00:07:35,960 Speaker 3: deliver to the ground is consistently maybe as we would 153 00:07:35,960 --> 00:07:38,520 Speaker 3: have hoped with that solution. So we can go lighter 154 00:07:38,520 --> 00:07:43,880 Speaker 3: swing weight, we can go maybe shorter blade length, right, 155 00:07:43,960 --> 00:07:47,520 Speaker 3: we can do line gold. What components did we choose 156 00:07:47,560 --> 00:07:49,320 Speaker 3: to go with on the on the four to forty here? 157 00:07:49,560 --> 00:07:53,760 Speaker 4: Yeah, So, I mean one of the other defining characteristics 158 00:07:53,760 --> 00:07:56,960 Speaker 4: of this type of iron is offset, right, So offset 159 00:07:57,560 --> 00:08:01,680 Speaker 4: played a role, and the big one for this iron 160 00:08:02,520 --> 00:08:07,440 Speaker 4: is lyngel. So our standard li angel is a little 161 00:08:07,480 --> 00:08:11,679 Speaker 4: more upright. It's still black, so black for this iron 162 00:08:11,720 --> 00:08:13,720 Speaker 4: is a little more upright. And we do that for 163 00:08:13,720 --> 00:08:16,600 Speaker 4: a number of reasons. One of the reasons is to 164 00:08:16,640 --> 00:08:20,520 Speaker 4: help creact correct the shot shape that we were seeing 165 00:08:20,560 --> 00:08:24,600 Speaker 4: in the RCOs data, and we can use that alongside 166 00:08:24,840 --> 00:08:28,760 Speaker 4: offset and things like that to kind of mitigate that miss. 167 00:08:30,600 --> 00:08:34,200 Speaker 4: And then also as we've as you said, we kind 168 00:08:34,200 --> 00:08:38,079 Speaker 4: of returned to the super game improvement improvement space with 169 00:08:38,080 --> 00:08:40,920 Speaker 4: with the size of the iron. As the iron gets 170 00:08:41,000 --> 00:08:43,040 Speaker 4: gets bigger, particularly in those long irons, they have a 171 00:08:43,040 --> 00:08:45,240 Speaker 4: tendency to kind of droop a little more right, and 172 00:08:45,280 --> 00:08:47,440 Speaker 4: so we then need to kind of correct that. 173 00:08:47,600 --> 00:08:48,240 Speaker 1: And we see that. 174 00:08:49,320 --> 00:08:52,240 Speaker 4: You know, we had a little podcast in focal a 175 00:08:52,240 --> 00:08:54,920 Speaker 4: little bit ago, and so in focal we can see 176 00:08:54,960 --> 00:08:59,559 Speaker 4: how that delivery changes and how the dynamic li angele changes, 177 00:08:59,600 --> 00:09:03,599 Speaker 4: how the shaft groups as the blade length gets a 178 00:09:03,600 --> 00:09:06,040 Speaker 4: little longer, and so we have nice limit curves to 179 00:09:06,040 --> 00:09:08,000 Speaker 4: help us understand, Okay, how much do we want to 180 00:09:08,080 --> 00:09:11,200 Speaker 4: change that li angle uh to mitigate that miss. And 181 00:09:11,240 --> 00:09:14,320 Speaker 4: then the designers actually went in and they then change this, 182 00:09:14,720 --> 00:09:18,160 Speaker 4: uh that angle the top rail, which is really cool. 183 00:09:18,200 --> 00:09:21,040 Speaker 4: So visually when a player sets that down, it's not 184 00:09:21,120 --> 00:09:26,640 Speaker 4: gonna necessarily look like it's upright right because they then 185 00:09:26,760 --> 00:09:29,280 Speaker 4: kind of if they you know, added that degree to 186 00:09:29,360 --> 00:09:31,040 Speaker 4: the li angle, they then kind of took it off 187 00:09:31,040 --> 00:09:34,360 Speaker 4: the top rail yep, to kind of provide the same 188 00:09:34,440 --> 00:09:36,000 Speaker 4: visual when that player sets it down. 189 00:09:36,120 --> 00:09:38,760 Speaker 3: So it's so it's physically more upright. Top rail has 190 00:09:38,760 --> 00:09:41,600 Speaker 3: been flattened down net neutral looks similar to a player 191 00:09:41,720 --> 00:09:43,880 Speaker 3: ballfly straighter exactly. I got it. 192 00:09:44,120 --> 00:09:46,319 Speaker 1: Good summary, simple enough. Eric. 193 00:09:46,320 --> 00:09:48,040 Speaker 2: About the sound, we talk so much about sound with 194 00:09:48,080 --> 00:09:48,839 Speaker 2: clubs these days. 195 00:09:48,920 --> 00:09:51,640 Speaker 4: Yeah, So sound, Uh, it's a it's a big area 196 00:09:51,679 --> 00:09:55,720 Speaker 4: for us of research. It's one of the hardest things 197 00:09:55,760 --> 00:10:00,319 Speaker 4: to dial in the with all the different l to 198 00:10:00,360 --> 00:10:02,880 Speaker 4: go into the design, understanding what parts of contributed to 199 00:10:02,920 --> 00:10:05,360 Speaker 4: what you hear, and then what you want to do 200 00:10:05,440 --> 00:10:07,560 Speaker 4: to it for the different iron types, because your target 201 00:10:07,679 --> 00:10:09,400 Speaker 4: sound for a tour player is going to be a 202 00:10:09,400 --> 00:10:12,800 Speaker 4: little different than that target sound for the consumer of 203 00:10:12,840 --> 00:10:15,079 Speaker 4: say this product, And so we do a lot of 204 00:10:15,120 --> 00:10:19,439 Speaker 4: simulation work where something called mobial analysis, where we understand 205 00:10:19,480 --> 00:10:24,400 Speaker 4: what parts of the club are vibrating when it impacts 206 00:10:24,440 --> 00:10:26,920 Speaker 4: the ball, what parts of the club are excited That 207 00:10:27,000 --> 00:10:28,760 Speaker 4: then lead to what you hear. And then we do 208 00:10:29,800 --> 00:10:33,600 Speaker 4: an acoustic analysis where we actually then understand of all 209 00:10:33,600 --> 00:10:35,760 Speaker 4: those kind of parts of the club that are vibrating, 210 00:10:36,480 --> 00:10:38,839 Speaker 4: what's the amplitude to which they're vibrating at. So we 211 00:10:38,880 --> 00:10:43,080 Speaker 4: can kind of understand that and then come in and 212 00:10:43,120 --> 00:10:47,120 Speaker 4: make some design changes to help address that. So one 213 00:10:47,120 --> 00:10:49,520 Speaker 4: of the things on this iron that not only helps 214 00:10:49,520 --> 00:10:51,599 Speaker 4: the center gravity but also helps the sound is a 215 00:10:51,640 --> 00:10:54,559 Speaker 4: shorter hozzle, So the hozzle's a little shorter, which is 216 00:10:54,600 --> 00:10:57,040 Speaker 4: another design element that helps us drive that CG down 217 00:10:57,880 --> 00:10:59,920 Speaker 4: and then an added benefit, it actually helps the sound 218 00:11:00,760 --> 00:11:03,960 Speaker 4: because you imagine when you hit it, that. 219 00:11:03,040 --> 00:11:04,520 Speaker 1: That hozzle's just sitting there. 220 00:11:04,920 --> 00:11:06,880 Speaker 4: You know, vibrating with the chef coming out of it. 221 00:11:07,559 --> 00:11:11,240 Speaker 4: And then the other piece we implemented is our pureflex badge. 222 00:11:12,280 --> 00:11:15,000 Speaker 4: And so the pure flex badge actually has these flex 223 00:11:15,120 --> 00:11:19,120 Speaker 4: zones so it's you know, as you as you bend it. 224 00:11:19,120 --> 00:11:23,079 Speaker 4: It allows the face to all the kind of face 225 00:11:23,200 --> 00:11:27,720 Speaker 4: bending and deflection that the designers have engineered into the club. 226 00:11:28,559 --> 00:11:33,080 Speaker 4: It allows that face to still move and deflect, but 227 00:11:33,120 --> 00:11:38,120 Speaker 4: then helps attenuate some of those frequencies that might not 228 00:11:38,240 --> 00:11:42,720 Speaker 4: be as pleasing when a player impacts the ball. So 229 00:11:44,120 --> 00:11:47,360 Speaker 4: just really felt like very proud of the sound that 230 00:11:47,360 --> 00:11:52,600 Speaker 4: we've produced and engineered into these irons. Particularly for this category, 231 00:11:52,640 --> 00:11:54,839 Speaker 4: with the size and the materials that are used, it 232 00:11:54,880 --> 00:11:57,000 Speaker 4: can be really challenging to get this get it the 233 00:11:57,040 --> 00:11:59,000 Speaker 4: sound right, and we're really proud of the way that 234 00:11:59,040 --> 00:11:59,680 Speaker 4: these iron sound. 235 00:12:00,120 --> 00:12:02,320 Speaker 3: That was the fun when we first prototype the concept 236 00:12:02,320 --> 00:12:05,520 Speaker 3: of pure flex, Shane is a took an iron, took 237 00:12:05,559 --> 00:12:07,240 Speaker 3: the badge out, cut it up. 238 00:12:07,559 --> 00:12:11,640 Speaker 4: Yeah, literally, just took some snipes out and put it 239 00:12:11,679 --> 00:12:11,880 Speaker 4: on the. 240 00:12:11,920 --> 00:12:14,040 Speaker 3: King Man and hit it and we saw more ball 241 00:12:14,080 --> 00:12:16,560 Speaker 3: speed really and if you could give more ball speed, 242 00:12:16,640 --> 00:12:21,280 Speaker 3: we were just the badge was accidentally, you know, over 243 00:12:21,360 --> 00:12:24,600 Speaker 3: stiffening the face, right, we were inhibiting the flexing from 244 00:12:24,600 --> 00:12:26,680 Speaker 3: the face. So that was one of those ones sometimes 245 00:12:26,720 --> 00:12:29,160 Speaker 3: you're like, hey, what's a quick prototype take. You can 246 00:12:29,200 --> 00:12:31,800 Speaker 3: get done in a couple hours, And yeah, they can 247 00:12:31,880 --> 00:12:34,880 Speaker 3: lead to insight great ball speed for everybody. 248 00:12:34,880 --> 00:12:36,280 Speaker 2: I mean yeah, I mean it's wild when you have 249 00:12:36,400 --> 00:12:38,760 Speaker 2: obviously not everybody can can grab one of these things, 250 00:12:38,760 --> 00:12:41,120 Speaker 2: but just seeing like seeing what's on the back of 251 00:12:41,120 --> 00:12:42,880 Speaker 2: the club as wild when you see a bin this much. 252 00:12:43,080 --> 00:12:48,040 Speaker 3: Yeah, Eric tell us about uh, tell us about the 253 00:12:48,160 --> 00:12:51,160 Speaker 3: role of metallurgy. So we're talking a lot about flexing, right. 254 00:12:51,840 --> 00:12:51,960 Speaker 1: Uh. 255 00:12:52,559 --> 00:12:55,600 Speaker 3: We still have our big notch in the hozzle which 256 00:12:55,600 --> 00:12:58,800 Speaker 3: allows us to get our full color code range. We 257 00:12:58,800 --> 00:13:03,280 Speaker 3: can do powerspack, we can retrospect what innovations have been done, 258 00:13:03,320 --> 00:13:05,120 Speaker 3: and tell us a little bit about the approach to 259 00:13:05,200 --> 00:13:08,640 Speaker 3: the metallurgy when it comes to an iron like the 260 00:13:08,720 --> 00:13:09,439 Speaker 3: G seven forty. 261 00:13:09,720 --> 00:13:09,960 Speaker 1: Yeah. 262 00:13:10,040 --> 00:13:15,880 Speaker 4: So obviously I mentioned distance is a big piece of 263 00:13:16,559 --> 00:13:19,880 Speaker 4: this iron, and it's design and it's design goals. So 264 00:13:19,960 --> 00:13:23,960 Speaker 4: with that, you're trying to make the face bend, have 265 00:13:24,040 --> 00:13:26,920 Speaker 4: it bend so the ball doesn't bend as much and 266 00:13:26,960 --> 00:13:30,680 Speaker 4: lose energy and compression help launch the ball with high 267 00:13:30,679 --> 00:13:35,800 Speaker 4: ball speeds. And so one of the challenges from a 268 00:13:35,840 --> 00:13:40,600 Speaker 4: metallurgy standpoint is finding something that's strong so it doesn't 269 00:13:40,600 --> 00:13:45,160 Speaker 4: break when you bend it, but also ductile and elastic. 270 00:13:45,520 --> 00:13:48,520 Speaker 4: So a lot of times with metals the challenges You 271 00:13:48,520 --> 00:13:52,160 Speaker 4: can make something very strong, but then you lose ductility 272 00:13:53,000 --> 00:13:59,079 Speaker 4: and you lose elasticity. And so we have incorporated hyper 273 00:13:59,120 --> 00:14:01,480 Speaker 4: seventeen four, which is we've incorporated in a number of 274 00:14:01,520 --> 00:14:05,080 Speaker 4: our different irons, and it's a version of seventeen four 275 00:14:05,120 --> 00:14:11,520 Speaker 4: stainless steel that undergoes a proprietary heat treatment that provides 276 00:14:11,600 --> 00:14:16,480 Speaker 4: up to forty five greater strength and in that material 277 00:14:16,559 --> 00:14:19,920 Speaker 4: than like a standard seventeen to four. But what's really 278 00:14:19,920 --> 00:14:22,200 Speaker 4: cool about it is we get that increase in strength, 279 00:14:22,800 --> 00:14:26,480 Speaker 4: but maintain the ductility and the elasticity that you need 280 00:14:27,200 --> 00:14:29,880 Speaker 4: to incorporate into a design like this, and and still 281 00:14:29,920 --> 00:14:32,520 Speaker 4: get that face bending, still get the ball speeds that 282 00:14:32,560 --> 00:14:36,280 Speaker 4: we want, but maintain just our durability standards, which are 283 00:14:36,280 --> 00:14:37,080 Speaker 4: really high here at Pain. 284 00:14:37,360 --> 00:14:39,920 Speaker 3: Yeah, it takes a lot to bend these irons as 285 00:14:40,000 --> 00:14:44,160 Speaker 3: much as we do too to be able to hit 286 00:14:44,200 --> 00:14:48,120 Speaker 3: that whole ten color code range. Is it's pretty massive. 287 00:14:48,320 --> 00:14:51,760 Speaker 2: Eric, what happens if a high speed player rips these things. 288 00:14:52,880 --> 00:14:55,880 Speaker 4: A lot of funk that forever a lot of fun. 289 00:14:57,200 --> 00:15:01,840 Speaker 4: They definitely go very far. And I think you might 290 00:15:01,920 --> 00:15:05,400 Speaker 4: have a couple people here at paying that might might 291 00:15:05,600 --> 00:15:07,640 Speaker 4: maybe play a five iron and then like a spicy 292 00:15:07,680 --> 00:15:09,800 Speaker 4: five is one of my friends, Blake likes to say, 293 00:15:10,920 --> 00:15:13,920 Speaker 4: play two five irons, but that second five iron might 294 00:15:13,960 --> 00:15:16,760 Speaker 4: be you know, kind of a player like Marty's four 295 00:15:16,840 --> 00:15:21,080 Speaker 4: iron right, but gets the ball in the air with 296 00:15:21,120 --> 00:15:24,080 Speaker 4: a lot of height and a lot of speed and so. 297 00:15:24,880 --> 00:15:27,640 Speaker 4: But yeah, I mean the the type of player these 298 00:15:27,640 --> 00:15:29,560 Speaker 4: are designed for, I mean they're hitting their seven iron 299 00:15:30,040 --> 00:15:32,200 Speaker 4: like one hundred and fifty yards or less or so 300 00:15:33,560 --> 00:15:35,800 Speaker 4: and so, but still could be a lot of fun 301 00:15:35,880 --> 00:15:38,520 Speaker 4: for players of higher swing speeds in. 302 00:15:38,480 --> 00:15:40,600 Speaker 2: The sets five with what is it five through wedge, 303 00:15:40,600 --> 00:15:43,480 Speaker 2: But there's there's wedges involved as well, Is that correct? 304 00:15:43,600 --> 00:15:43,840 Speaker 1: Yeah? 305 00:15:43,880 --> 00:15:45,240 Speaker 2: What do you guys have? You guys have fifty to 306 00:15:45,240 --> 00:15:46,280 Speaker 2: fifty six as well. 307 00:15:46,720 --> 00:15:48,640 Speaker 4: Fifty to fifty six is a U wedge in there 308 00:15:48,720 --> 00:15:52,320 Speaker 4: and then and then the pitching wedge, and so we've 309 00:15:52,400 --> 00:15:58,440 Speaker 4: machined the grooves into those wedges and so providing you know, 310 00:15:58,760 --> 00:16:02,880 Speaker 4: optimal kind of friction for those wedges, which is a 311 00:16:02,880 --> 00:16:06,080 Speaker 4: great addition to those skews in the line. 312 00:16:06,080 --> 00:16:08,800 Speaker 3: In the fifty six degree, it's pretty unique. Yeah, a 313 00:16:08,800 --> 00:16:12,200 Speaker 3: little bit about the thought process and behind the fifty 314 00:16:12,240 --> 00:16:12,680 Speaker 3: six ers. 315 00:16:12,760 --> 00:16:15,040 Speaker 4: Yeah, so it takes a bit of inspiration from our 316 00:16:15,080 --> 00:16:20,640 Speaker 4: history of the I two wedge, and you could see 317 00:16:20,640 --> 00:16:23,480 Speaker 4: it in the tapering of the hozzle and and a 318 00:16:23,480 --> 00:16:25,400 Speaker 4: little bit of the shaping and the soul kind of 319 00:16:25,400 --> 00:16:27,760 Speaker 4: that you could see the remnants of the scoop soul 320 00:16:27,840 --> 00:16:30,800 Speaker 4: in there, and one of I still remember us trying 321 00:16:30,840 --> 00:16:33,600 Speaker 4: to some engineers were putting scoop soles in a lot 322 00:16:33,600 --> 00:16:37,160 Speaker 4: of things and trying to get that bunker performance out 323 00:16:37,160 --> 00:16:39,480 Speaker 4: of some wedges. This is maybe I don't know, twelve 324 00:16:39,560 --> 00:16:42,160 Speaker 4: or thirteen years ago. You get a bunch of new 325 00:16:42,200 --> 00:16:44,680 Speaker 4: engineers and then you know, trying to figure out, well, 326 00:16:44,960 --> 00:16:47,240 Speaker 4: what was it about this club that was so great 327 00:16:47,320 --> 00:16:50,280 Speaker 4: and kind of rediscovering some of the things that Carston did. 328 00:16:50,640 --> 00:16:52,520 Speaker 2: Are you guys like all just sitting around looking at it, 329 00:16:52,520 --> 00:16:54,200 Speaker 2: like what, how's the how's the how's the room look? 330 00:16:54,760 --> 00:16:56,960 Speaker 4: I mean, honestly, it was like I remember, I still 331 00:16:57,040 --> 00:17:01,080 Speaker 4: distinctly remember this conversation, like in the breezeway andering of 332 00:17:01,200 --> 00:17:03,760 Speaker 4: just like man, like we put the scoop sole in here, 333 00:17:03,920 --> 00:17:05,679 Speaker 4: just it doesn't quite do it, and we're kind of 334 00:17:05,680 --> 00:17:08,119 Speaker 4: looking at it, and it was like, well, you know, 335 00:17:08,160 --> 00:17:09,879 Speaker 4: when you deliver it into a bunker, you're kind of 336 00:17:09,920 --> 00:17:12,199 Speaker 4: leading with the hozzle and there's this, I mean the 337 00:17:12,240 --> 00:17:14,840 Speaker 4: early eyeOS. I mean you look at II and things 338 00:17:14,840 --> 00:17:17,560 Speaker 4: to the neck of those things. 339 00:17:17,200 --> 00:17:19,600 Speaker 3: Just really tapers, really skinny. 340 00:17:19,320 --> 00:17:20,120 Speaker 1: And really skinny. 341 00:17:20,200 --> 00:17:23,560 Speaker 4: So if you're going through the sand with something that's 342 00:17:23,720 --> 00:17:26,240 Speaker 4: you know, really skinny, there's gonna be less resistance. So 343 00:17:26,280 --> 00:17:27,840 Speaker 4: I was like, all right, we need to like taper 344 00:17:27,880 --> 00:17:28,480 Speaker 4: that thing down. 345 00:17:28,520 --> 00:17:30,000 Speaker 1: And then ye when did that. 346 00:17:29,920 --> 00:17:31,320 Speaker 4: To the wedge and came out, I was like, yep, 347 00:17:31,400 --> 00:17:33,879 Speaker 4: that was it. And so a lot of those design 348 00:17:33,880 --> 00:17:37,360 Speaker 4: awmts kind of play into that, that fifty six degree design. 349 00:17:38,119 --> 00:17:38,320 Speaker 1: Yeah. 350 00:17:38,320 --> 00:17:41,840 Speaker 3: I always think about eric, like the stories of Carson 351 00:17:41,880 --> 00:17:45,359 Speaker 3: and Allen driving down, testing the aerodynamics, you know, and 352 00:17:45,480 --> 00:17:48,560 Speaker 3: testing it how much it flecks the shaft, but just 353 00:17:48,600 --> 00:17:50,600 Speaker 3: the idea, you know, when you put your hand out 354 00:17:50,600 --> 00:17:52,840 Speaker 3: the window and you go like this versus like that, 355 00:17:53,000 --> 00:17:55,920 Speaker 3: and you get this non linear response like you put 356 00:17:55,960 --> 00:17:58,480 Speaker 3: your hand all the way up yep, and the equations 357 00:17:58,520 --> 00:18:01,240 Speaker 3: of air movement, which I think is similar to what's 358 00:18:01,320 --> 00:18:04,520 Speaker 3: governing that club going through the bunker. When you really 359 00:18:04,640 --> 00:18:07,120 Speaker 3: neck that down, it's going to make it a lot 360 00:18:07,160 --> 00:18:09,640 Speaker 3: easier to kind of knife into the sand right when 361 00:18:09,640 --> 00:18:10,640 Speaker 3: the club goes in there, right. 362 00:18:10,840 --> 00:18:12,680 Speaker 4: Yeah, And it's I mean, it's been a lot of 363 00:18:12,720 --> 00:18:17,160 Speaker 4: fun for us because now the challenge for our simulation 364 00:18:17,280 --> 00:18:20,159 Speaker 4: team or modeling team is to be even better predictors 365 00:18:20,160 --> 00:18:23,720 Speaker 4: of how changing that can influence different players and their delivery. 366 00:18:23,840 --> 00:18:26,320 Speaker 4: So made a lot of strides in like modeling turf 367 00:18:26,359 --> 00:18:29,359 Speaker 4: interaction virtually m HM. So being able to have a 368 00:18:29,400 --> 00:18:32,080 Speaker 4: lot of fun kind of changing these things in the 369 00:18:32,119 --> 00:18:35,200 Speaker 4: CAD world and then getting an idea of what it's 370 00:18:35,200 --> 00:18:37,160 Speaker 4: going to do. And so you're only going to see 371 00:18:37,160 --> 00:18:40,080 Speaker 4: that start to influence both our stet wedges as well 372 00:18:40,119 --> 00:18:43,000 Speaker 4: as you know, our full line of wedges as well. 373 00:18:43,400 --> 00:18:44,960 Speaker 2: What made you guys want to get back into the 374 00:18:45,000 --> 00:18:46,119 Speaker 2: super game improvement world? 375 00:18:47,240 --> 00:18:50,840 Speaker 4: I mean, I think, as Marty highlighted, like we've made, 376 00:18:51,320 --> 00:18:54,960 Speaker 4: I think we talk about kind of moy to size ratios, 377 00:18:55,000 --> 00:18:57,040 Speaker 4: and we kind of realized that, man, there's still a 378 00:18:57,080 --> 00:19:02,440 Speaker 4: space here where a player can benefit. We can now 379 00:19:02,760 --> 00:19:06,560 Speaker 4: even boost our MOI a little more. We can return 380 00:19:06,600 --> 00:19:11,280 Speaker 4: to the size of that super game improvement size. And 381 00:19:11,440 --> 00:19:14,080 Speaker 4: a lot of the learnings we've had over the last 382 00:19:14,119 --> 00:19:18,560 Speaker 4: five years with sound and some of these other trade 383 00:19:18,600 --> 00:19:21,359 Speaker 4: offfs that come along with making an Iron that big, 384 00:19:22,280 --> 00:19:28,360 Speaker 4: we've found ways to kind of meditate, mitigate the challenges 385 00:19:28,400 --> 00:19:31,119 Speaker 4: that come along with making an Iron this size and 386 00:19:31,160 --> 00:19:36,280 Speaker 4: really deliver that super game improvement performance to the customer 387 00:19:36,359 --> 00:19:36,920 Speaker 4: we're targeting. 388 00:19:37,240 --> 00:19:39,440 Speaker 3: I love having the wider soul, I mean, just the 389 00:19:40,160 --> 00:19:42,760 Speaker 3: practical forgiveness. I think that's one of the things Eric, 390 00:19:42,800 --> 00:19:45,840 Speaker 3: we've found in Focal. Maybe you could speak a little 391 00:19:45,840 --> 00:19:50,120 Speaker 3: bit too, is that the skill level of the player 392 00:19:50,720 --> 00:19:54,000 Speaker 3: really helps determine how consistent they are right with their 393 00:19:54,560 --> 00:19:58,840 Speaker 3: low point controller their delivery basically right. So tell us 394 00:19:58,840 --> 00:20:00,720 Speaker 3: a little bit about our findings they're in FOCAL. I mean, 395 00:20:00,760 --> 00:20:03,600 Speaker 3: we've done some stuff with better players a bit, a 396 00:20:03,680 --> 00:20:06,320 Speaker 3: really big study with a span of different skill levels. 397 00:20:06,359 --> 00:20:09,920 Speaker 3: Just that ability to deliver the club consistently. 398 00:20:10,160 --> 00:20:13,320 Speaker 4: Yeah, So I think there's two pieces there. There's how 399 00:20:13,359 --> 00:20:17,480 Speaker 4: consistently they deliver it. So you look at elite players 400 00:20:17,560 --> 00:20:23,000 Speaker 4: versus amateurs and higher handicappers, their low point repeatability and 401 00:20:23,040 --> 00:20:26,240 Speaker 4: where they enter the turf ends up tightening up a 402 00:20:26,240 --> 00:20:29,320 Speaker 4: great deal. And not only that, but the better players 403 00:20:29,320 --> 00:20:33,600 Speaker 4: their average kind of entry point, you know, approaching the 404 00:20:33,640 --> 00:20:36,920 Speaker 4: ball as much closer to the ball, right, So it's 405 00:20:36,920 --> 00:20:39,119 Speaker 4: not only tighter, but closer to the ball, And so 406 00:20:39,760 --> 00:20:43,800 Speaker 4: everybody ends up like interacting with the turf even a 407 00:20:43,800 --> 00:20:46,359 Speaker 4: little bit, Like even the elite players are interacting with 408 00:20:46,359 --> 00:20:48,480 Speaker 4: turf a little bit before they make contact with the ball, 409 00:20:49,440 --> 00:20:52,600 Speaker 4: but they're able to do it right much closer the 410 00:20:52,680 --> 00:20:57,560 Speaker 4: margin freyr because of how tight they their patterns are, 411 00:20:57,960 --> 00:20:59,840 Speaker 4: they can get a lot closer. And so for the 412 00:21:00,280 --> 00:21:04,720 Speaker 4: player that's this is designed for, that soul geometry is 413 00:21:04,760 --> 00:21:08,399 Speaker 4: helping provide that forgiveness, you know, helping them get to 414 00:21:08,440 --> 00:21:11,639 Speaker 4: the ball, get under the ball, even though they're maybe 415 00:21:11,760 --> 00:21:14,399 Speaker 4: more variable and where they enter the ground. And with 416 00:21:14,440 --> 00:21:17,520 Speaker 4: that low Like I can't talk enough about how low. 417 00:21:17,400 --> 00:21:19,000 Speaker 1: The CG is on these irons. 418 00:21:19,359 --> 00:21:21,879 Speaker 4: It is the lowest CG iron we have, which again 419 00:21:21,960 --> 00:21:24,679 Speaker 4: equates a lot of fun getting the back of there 420 00:21:25,880 --> 00:21:28,439 Speaker 4: and and and getting stopping power along with that. 421 00:21:28,800 --> 00:21:31,919 Speaker 2: It feels like CG and sound seem to be like 422 00:21:32,040 --> 00:21:34,240 Speaker 2: such a focus right now in terms of the irons 423 00:21:34,280 --> 00:21:37,720 Speaker 2: across the board, I mean, even the metal is it 424 00:21:37,760 --> 00:21:41,600 Speaker 2: is that like, is that a relatively new experience for 425 00:21:41,640 --> 00:21:43,960 Speaker 2: you guys? Is something you've always been focused on and 426 00:21:44,000 --> 00:21:46,199 Speaker 2: you've just maybe put a little bit more emphasis on 427 00:21:46,240 --> 00:21:46,800 Speaker 2: it as of late. 428 00:21:47,040 --> 00:21:50,840 Speaker 4: Yeah, So I think you know, if you start with 429 00:21:50,920 --> 00:21:54,760 Speaker 4: drivers and and for the time I've been here, we 430 00:21:54,840 --> 00:21:58,520 Speaker 4: talked a lot about moving the CG back and down, 431 00:21:59,119 --> 00:22:00,960 Speaker 4: and I think that's led to a lot of the 432 00:22:01,000 --> 00:22:04,080 Speaker 4: performance games you've seen year over year with our metal 433 00:22:04,080 --> 00:22:06,560 Speaker 4: woods and. 434 00:22:06,520 --> 00:22:07,360 Speaker 1: With our irons. 435 00:22:07,800 --> 00:22:10,080 Speaker 4: I think we've tried to figure out what that optimal 436 00:22:10,680 --> 00:22:13,120 Speaker 4: kind of CG height is. 437 00:22:13,119 --> 00:22:16,359 Speaker 2: Is that an ongoing battle of like finding the perfect spot. 438 00:22:16,359 --> 00:22:18,640 Speaker 4: It is, And we've our models have gotten really good 439 00:22:18,640 --> 00:22:20,000 Speaker 4: over the last couple of years, so we can do 440 00:22:20,040 --> 00:22:23,200 Speaker 4: a lot of optimizations and really dial in coupling these 441 00:22:23,240 --> 00:22:25,720 Speaker 4: models with our motion captured data and do a lot 442 00:22:25,720 --> 00:22:30,200 Speaker 4: of predictive virtual player testing to better really highlight where 443 00:22:30,200 --> 00:22:32,720 Speaker 4: that center gravity should be and how it interacts with 444 00:22:32,760 --> 00:22:36,800 Speaker 4: the trade off of moment of inertia, because sometimes going 445 00:22:37,160 --> 00:22:41,600 Speaker 4: lower with the CG isn't necessarily like everything else stays equal. 446 00:22:41,720 --> 00:22:46,600 Speaker 4: Sometimes it comes at the cost of some MOI. But 447 00:22:46,920 --> 00:22:49,280 Speaker 4: we've designed so much MOI into our clubs, I mean, 448 00:22:49,320 --> 00:22:51,720 Speaker 4: that's been part of our DNA for so long that 449 00:22:51,800 --> 00:22:53,760 Speaker 4: we can kind of figure out ways to kind of 450 00:22:53,800 --> 00:22:57,879 Speaker 4: maintain that MOI and move that CG down and maybe 451 00:22:57,920 --> 00:23:00,560 Speaker 4: even in some cases lower The MOY just scoch. But 452 00:23:00,600 --> 00:23:02,680 Speaker 4: the gains you get from that lower CG far out 453 00:23:02,720 --> 00:23:06,360 Speaker 4: weigh the little bit of my that you might be giving. 454 00:23:06,119 --> 00:23:08,800 Speaker 1: Up, say in our Fairway Woods. That's something that's been 455 00:23:09,640 --> 00:23:11,880 Speaker 1: a story for us. Eric. 456 00:23:11,960 --> 00:23:14,480 Speaker 3: Let's talk a little bit about just system design, you know, 457 00:23:14,520 --> 00:23:17,600 Speaker 3: I think if we talk about it in drivers with 458 00:23:17,640 --> 00:23:22,520 Speaker 3: our ULTA shafts a little higher balance point, our standard 459 00:23:22,560 --> 00:23:26,720 Speaker 3: steel proprietary shaft with the GEM forty is the AWT 460 00:23:26,760 --> 00:23:29,600 Speaker 3: three point oh yep. So just talk a little bit 461 00:23:29,600 --> 00:23:33,200 Speaker 3: about that concept of AWT, what it stands for, maybe 462 00:23:33,200 --> 00:23:36,560 Speaker 3: some maybe some improvements in the three point oh, and 463 00:23:37,080 --> 00:23:39,919 Speaker 3: why we're using as our standard build here for the 464 00:23:40,000 --> 00:23:40,679 Speaker 3: steel side. 465 00:23:40,840 --> 00:23:44,639 Speaker 4: Yeah, So third iteration of the AWT shafts. So what 466 00:23:44,680 --> 00:23:48,600 Speaker 4: that stands for is a sending weight technology and so 467 00:23:49,080 --> 00:23:53,320 Speaker 4: essentially what that means is that those longer irons progressively 468 00:23:53,359 --> 00:23:58,720 Speaker 4: get lighter. And what that does is help those longer 469 00:23:58,760 --> 00:24:01,960 Speaker 4: irons are typically the ones that players like hitting the 470 00:24:02,040 --> 00:24:04,359 Speaker 4: least and are the hardest to get in the air. 471 00:24:04,520 --> 00:24:07,560 Speaker 4: And so combining the low CG of the seven forty 472 00:24:07,880 --> 00:24:11,800 Speaker 4: with a really light long iron shaft, we've then kind 473 00:24:11,800 --> 00:24:14,000 Speaker 4: of changed our length progressions a little bit too, to 474 00:24:14,200 --> 00:24:17,960 Speaker 4: again help get that ball in the air that ascending weight. 475 00:24:18,400 --> 00:24:21,639 Speaker 4: The AWT three point zero shafts and again third iterations, 476 00:24:21,720 --> 00:24:23,600 Speaker 4: so we've incorporated a lot of the learnings that we've 477 00:24:23,600 --> 00:24:27,520 Speaker 4: gotten through Enzo testing as to what those the profiles 478 00:24:27,560 --> 00:24:30,600 Speaker 4: from a stiffness standpoint need to be for that. 479 00:24:30,600 --> 00:24:31,520 Speaker 1: Steel chaft line. 480 00:24:32,200 --> 00:24:34,639 Speaker 4: So it was a perfect fit for the seven forty 481 00:24:35,560 --> 00:24:37,480 Speaker 4: because again trying to get the ball in the air 482 00:24:37,520 --> 00:24:41,080 Speaker 4: and particularly with those longer irons, but still having some 483 00:24:41,200 --> 00:24:44,679 Speaker 4: weight for those shorter wedges. It's a perfect combo for 484 00:24:44,720 --> 00:24:46,440 Speaker 4: the ERIC. 485 00:24:46,560 --> 00:24:49,760 Speaker 2: Is you to think about blueprint irons and then you 486 00:24:49,800 --> 00:24:53,120 Speaker 2: think about, you know, obviously super game improvement irons. One 487 00:24:53,160 --> 00:24:55,879 Speaker 2: is trying to make tiny improvements for players that are 488 00:24:55,880 --> 00:24:57,600 Speaker 2: already very good at golf, and one is trying to, 489 00:24:57,920 --> 00:25:01,000 Speaker 2: you know, present irons that help players obviously either aren't 490 00:25:01,080 --> 00:25:02,520 Speaker 2: very good at golf for getting a little b older, don't 491 00:25:02,560 --> 00:25:04,439 Speaker 2: hit the ball very far. Is there one that's more 492 00:25:04,480 --> 00:25:05,800 Speaker 2: fun to work on? Is there one that I don't 493 00:25:05,800 --> 00:25:08,080 Speaker 2: want to say is easier to work on, but maybe 494 00:25:08,200 --> 00:25:10,640 Speaker 2: is more fulfilling to work on when you do see 495 00:25:10,680 --> 00:25:11,679 Speaker 2: those slight improvements. 496 00:25:12,040 --> 00:25:15,119 Speaker 4: Yeah, I mean it's hard to pick one. I think 497 00:25:15,160 --> 00:25:19,560 Speaker 4: they both have their unique challenges. There there's a different 498 00:25:19,600 --> 00:25:22,919 Speaker 4: set of kind of design trade offs that you're that 499 00:25:22,960 --> 00:25:25,680 Speaker 4: you're working with. I would have to say this is 500 00:25:25,760 --> 00:25:30,720 Speaker 4: really fun because it was again as Marty alluded to, uh, 501 00:25:30,840 --> 00:25:33,240 Speaker 4: it was kind of our return to this type of iron. 502 00:25:33,280 --> 00:25:36,000 Speaker 4: So it was really exciting to kind of go, okay, like, 503 00:25:36,200 --> 00:25:38,520 Speaker 4: let's let's see what we can do if we kind 504 00:25:38,560 --> 00:25:41,920 Speaker 4: of open our envelope from a bledlinth standpoint up a 505 00:25:41,960 --> 00:25:44,960 Speaker 4: little bit, incorporate some of the learnings we've gained with 506 00:25:45,040 --> 00:25:50,000 Speaker 4: like CG placement and so you know, I think seeing 507 00:25:50,000 --> 00:25:54,360 Speaker 4: somebody like my dad, right, who's who's you know, aging 508 00:25:55,280 --> 00:25:57,720 Speaker 4: to put something like this in his hands and see 509 00:25:57,720 --> 00:26:00,399 Speaker 4: their performance on the course is it's really really warding. 510 00:26:01,440 --> 00:26:03,520 Speaker 4: And so I think rewarding in a different way than 511 00:26:03,520 --> 00:26:05,920 Speaker 4: seeing a tour player go out and say win an event, right, 512 00:26:06,760 --> 00:26:09,920 Speaker 4: but you know, both quite rewarding and fun. 513 00:26:10,520 --> 00:26:13,840 Speaker 3: You talked about your dad being a potential customer of 514 00:26:13,840 --> 00:26:16,800 Speaker 3: this iron. Who is that the type of golfer? What 515 00:26:17,160 --> 00:26:20,280 Speaker 3: describe the type of golfer that you have we have 516 00:26:20,400 --> 00:26:22,159 Speaker 3: in mind when we're designing this product. 517 00:26:22,640 --> 00:26:26,000 Speaker 4: Yeah, so I think, as I mentioned initially, you tend 518 00:26:26,000 --> 00:26:27,679 Speaker 4: to go to say, okay, well how far do they 519 00:26:27,720 --> 00:26:28,320 Speaker 4: hit this club? 520 00:26:28,359 --> 00:26:31,000 Speaker 1: What's there? You know, what's their driver swing speed? 521 00:26:31,080 --> 00:26:33,480 Speaker 4: Things like that I would say somebody who's you know, 522 00:26:33,520 --> 00:26:36,119 Speaker 4: say seven iron distance is one hundred and fifty or 523 00:26:36,160 --> 00:26:40,520 Speaker 4: less it I mean it's like one thirty five, and 524 00:26:40,960 --> 00:26:44,360 Speaker 4: they're trying to maintain the distance. And so what these 525 00:26:44,400 --> 00:26:46,800 Speaker 4: irons are going to do is help give them that distance, 526 00:26:47,840 --> 00:26:51,720 Speaker 4: help provide I mean, I think our testing showed about 527 00:26:51,840 --> 00:26:53,520 Speaker 4: you know, a yard and a half to two yards 528 00:26:53,560 --> 00:26:58,240 Speaker 4: over the over the seven thirty for that category of player. 529 00:26:59,800 --> 00:27:02,240 Speaker 4: And again those are attributed to the just the whole 530 00:27:02,320 --> 00:27:07,040 Speaker 4: design of that iron. And so I mean that's again 531 00:27:07,080 --> 00:27:08,679 Speaker 4: my dad is the guy that I have in mind. 532 00:27:08,800 --> 00:27:12,720 Speaker 4: But I think even golfers who are just entering into 533 00:27:12,720 --> 00:27:16,399 Speaker 4: the game as well, who can really benefit from the 534 00:27:16,440 --> 00:27:19,040 Speaker 4: forgiveness that both the turf forgiveness as well as the 535 00:27:19,520 --> 00:27:22,600 Speaker 4: kind of moy ball speed forgiveness that this iron offers, 536 00:27:23,359 --> 00:27:27,240 Speaker 4: can really be a great entry point to the game, right, 537 00:27:27,320 --> 00:27:31,159 Speaker 4: help them enjoy it, yep, as they enter into it, 538 00:27:31,240 --> 00:27:33,280 Speaker 4: and then and then maybe as they play and they 539 00:27:33,560 --> 00:27:36,760 Speaker 4: you know, and their skill over changes, they might want 540 00:27:36,760 --> 00:27:40,600 Speaker 4: to go to say an I five forty or something 541 00:27:40,640 --> 00:27:43,960 Speaker 4: like that. But I think you know, whether that's somebody 542 00:27:43,960 --> 00:27:45,480 Speaker 4: who's just a narning a game, theres somebody who's been 543 00:27:45,520 --> 00:27:48,760 Speaker 4: in the game a long time, who's you know, distances 544 00:27:48,840 --> 00:27:51,160 Speaker 4: kind of decreased, like it's gonna be a great option 545 00:27:51,240 --> 00:27:53,320 Speaker 4: for them as kind of And those are the categories 546 00:27:53,320 --> 00:27:54,560 Speaker 4: of player we really had mine. 547 00:27:55,080 --> 00:27:57,399 Speaker 2: Eric, my dad's getting fit in like two weeks. I'm 548 00:27:57,880 --> 00:28:00,000 Speaker 2: so excited about this. I mean, I'm just having your 549 00:28:00,000 --> 00:28:02,439 Speaker 2: time about your dad. I'm thinking about my dad. Fourth appearance. 550 00:28:02,440 --> 00:28:04,000 Speaker 2: How do you feel? Do you feel like you nailed it? 551 00:28:04,320 --> 00:28:07,400 Speaker 4: You know, I'll I'll go, you know, being an introvert, 552 00:28:07,440 --> 00:28:09,440 Speaker 4: I'm a little a little stimulated right now. 553 00:28:09,480 --> 00:28:11,920 Speaker 2: You go on a walk after and then you're back 554 00:28:11,960 --> 00:28:13,040 Speaker 2: to zero and you'll be good to go. 555 00:28:13,240 --> 00:28:15,520 Speaker 4: Just go hang out quietly for a little bit. 556 00:28:16,200 --> 00:28:19,200 Speaker 2: Well, Eric, we appreciate it, man. It's always fun to see. 557 00:28:19,200 --> 00:28:22,199 Speaker 2: Always nice to introduce something back to the world. I 558 00:28:22,200 --> 00:28:23,680 Speaker 2: think G seven forty is going to be some people 559 00:28:23,760 --> 00:28:24,240 Speaker 2: gonna really like. 560 00:28:24,280 --> 00:28:25,479 Speaker 1: Yeah, we're really excited about it. 561 00:28:25,520 --> 00:28:28,800 Speaker 2: So funny to talk about Eric fourth appearance. Great job. 562 00:28:28,880 --> 00:28:31,120 Speaker 2: Once again. This is the Ping proven Grounds podcast.