1 00:00:02,400 --> 00:00:05,840 Speaker 1: Hello, I'm Michael and I'm Scott. On this weekly podcast, 2 00:00:05,880 --> 00:00:07,840 Speaker 1: we explore the big money issues in the world of 3 00:00:07,880 --> 00:00:09,880 Speaker 1: sports and talk to some of the biggest players in 4 00:00:09,880 --> 00:00:13,440 Speaker 1: the industry. On this week's show, we have NASCAR President 5 00:00:13,480 --> 00:00:16,200 Speaker 1: Brent Doer. But first let's look at the top stories 6 00:00:16,200 --> 00:00:18,880 Speaker 1: of the week. Joining us is Bloomberg Business of Sports 7 00:00:18,880 --> 00:00:23,040 Speaker 1: reporter Evan Novie Williams. And let's start with YouTube and Turner. 8 00:00:23,120 --> 00:00:24,960 Speaker 1: What's this is all about? Oh, let's start with how 9 00:00:25,000 --> 00:00:27,480 Speaker 1: excited he is that we have a NASCAR guest. Yeah, 10 00:00:28,840 --> 00:00:31,560 Speaker 1: it's your time to shine, man. I am washing your 11 00:00:31,560 --> 00:00:34,480 Speaker 1: car for three weeks straight. You are a too kind 12 00:00:34,560 --> 00:00:36,960 Speaker 1: dude the books, but mark that down alright, it'll be 13 00:00:37,040 --> 00:00:40,520 Speaker 1: out front tomorrow. But what about YouTube in Turner? What's 14 00:00:40,520 --> 00:00:43,040 Speaker 1: going on here? There's an expansion here of YouTube TV. 15 00:00:43,159 --> 00:00:45,319 Speaker 1: They've struck a deal with Turner to get a lot 16 00:00:45,320 --> 00:00:49,080 Speaker 1: of their networks t n T, TBS, CNN as part 17 00:00:49,080 --> 00:00:52,280 Speaker 1: of the YouTube TV package. That's great news for sports fans. 18 00:00:52,560 --> 00:00:56,520 Speaker 1: Turner has MLB, they have MLB playoffs, they have NBA playoffs, 19 00:00:56,560 --> 00:00:59,560 Speaker 1: they have March Madness, a college basketball One bad thing. 20 00:00:59,600 --> 00:01:01,920 Speaker 1: The ice is going up. It was thirty five dollars 21 00:01:01,920 --> 00:01:04,160 Speaker 1: a month, that's going to go up to forty a month, 22 00:01:04,560 --> 00:01:07,200 Speaker 1: getting dangerously close to the cost of cable here right, yeah, say, 23 00:01:07,240 --> 00:01:09,280 Speaker 1: what does this O T T look like? Let me 24 00:01:09,319 --> 00:01:11,960 Speaker 1: scratch my head. This over the top service is starting 25 00:01:12,000 --> 00:01:14,480 Speaker 1: to look like a cable bundle. So you wonder where 26 00:01:14,800 --> 00:01:16,360 Speaker 1: can you make it work? What are the dollars? What 27 00:01:16,400 --> 00:01:19,360 Speaker 1: are the economics if you are looking to cut the cord? 28 00:01:19,880 --> 00:01:22,200 Speaker 1: There are so many packages now, I think, Evan, what 29 00:01:22,240 --> 00:01:23,720 Speaker 1: do we need to go to wire cutter? Who's gonna 30 00:01:23,720 --> 00:01:25,639 Speaker 1: give me the best? If this is what I want? 31 00:01:26,000 --> 00:01:28,560 Speaker 1: How much will it cost me all fees in? But 32 00:01:28,760 --> 00:01:32,200 Speaker 1: those numbers are starting to get up there to where 33 00:01:32,200 --> 00:01:34,480 Speaker 1: the original cable bundle was. And this comes on the 34 00:01:34,520 --> 00:01:36,880 Speaker 1: heels of that YouTube TV deal to to be the 35 00:01:36,880 --> 00:01:39,640 Speaker 1: broadcast home of the new MLS franchise out in in 36 00:01:39,880 --> 00:01:42,240 Speaker 1: l A. It does seem kind of clear that YouTube 37 00:01:42,240 --> 00:01:45,479 Speaker 1: maybe positioning itself to be the O T T package 38 00:01:45,800 --> 00:01:48,160 Speaker 1: of the sports fan, which which might be good business. 39 00:01:48,960 --> 00:01:51,480 Speaker 1: During the World Series because behind home plate, if you 40 00:01:51,520 --> 00:01:54,600 Speaker 1: were watching those games, there was that huge YouTube bad 41 00:01:54,640 --> 00:01:56,040 Speaker 1: I mean, you couldn't miss it, and it was so 42 00:01:56,080 --> 00:01:58,800 Speaker 1: smart because on the screen it had the little play button, 43 00:01:58,840 --> 00:02:00,560 Speaker 1: like right in the middle of your elevision, So will 44 00:02:00,600 --> 00:02:03,920 Speaker 1: mimic the actual YouTube screen and you know, like you'll 45 00:02:03,920 --> 00:02:05,720 Speaker 1: be hitting it like it's this real or it's this back. 46 00:02:06,240 --> 00:02:10,800 Speaker 1: So clearly sports is a driver for what they think 47 00:02:10,840 --> 00:02:13,760 Speaker 1: the customer, who they think the customer will be. Well, 48 00:02:13,800 --> 00:02:15,160 Speaker 1: I want to go back to what you were saying. 49 00:02:15,160 --> 00:02:17,720 Speaker 1: It's like we're now at forty dollars. What's going to 50 00:02:17,760 --> 00:02:20,560 Speaker 1: be the difference, Like you were saying, from a traditional 51 00:02:20,639 --> 00:02:24,000 Speaker 1: cable package, this is all gonna be what's the differentiator. 52 00:02:24,040 --> 00:02:26,280 Speaker 1: It's going to be your content. What do you value? 53 00:02:26,360 --> 00:02:30,120 Speaker 1: What do you see as must have in your household. 54 00:02:30,320 --> 00:02:33,839 Speaker 1: If you have kids, maybe it's the Disney channels. If 55 00:02:33,880 --> 00:02:37,240 Speaker 1: you love sports, maybe it's the ESPN Family or Turner. 56 00:02:37,520 --> 00:02:40,160 Speaker 1: It really just matters what do you value and do 57 00:02:40,240 --> 00:02:43,320 Speaker 1: the economics makes sense on do our next topic, Fox 58 00:02:43,560 --> 00:02:46,840 Speaker 1: and the NFL Draft, And I'm sure ESPN is happy 59 00:02:46,880 --> 00:02:49,520 Speaker 1: about this. Yeah, Fox in the NFL Draft and the 60 00:02:49,600 --> 00:02:52,200 Speaker 1: NFL Network and the NFL Draft and ESPN and the 61 00:02:52,280 --> 00:02:54,600 Speaker 1: NFL Draft. It's gonna be one of those where you know, 62 00:02:54,680 --> 00:02:56,600 Speaker 1: you're not sure if you want to watch the draft 63 00:02:56,680 --> 00:02:58,800 Speaker 1: and plenty of people do. It's like the Pro Bowl. 64 00:02:58,800 --> 00:02:59,919 Speaker 1: You know, you can make fun of it. It's really 65 00:03:00,120 --> 00:03:02,920 Speaker 1: not an event. You can just wait until the picks 66 00:03:02,960 --> 00:03:04,720 Speaker 1: are made and find out who your team takes. That 67 00:03:04,840 --> 00:03:07,560 Speaker 1: seems kind of easy. But Evan, you've covered the draft. 68 00:03:07,639 --> 00:03:09,960 Speaker 1: You see the folks with the jerseys. They're there for 69 00:03:10,000 --> 00:03:13,400 Speaker 1: a weekend of football. But how many places does it 70 00:03:13,440 --> 00:03:15,280 Speaker 1: need to be? I will say the saddest place in 71 00:03:15,320 --> 00:03:18,160 Speaker 1: sports on an annual basis is Day three of the 72 00:03:18,280 --> 00:03:21,280 Speaker 1: NFL draft. That is that is that is a very 73 00:03:21,280 --> 00:03:24,120 Speaker 1: sad place to be. Um, yeah, this is. It's becoming 74 00:03:24,160 --> 00:03:25,560 Speaker 1: like the State of the Union, where you flip the 75 00:03:25,639 --> 00:03:29,440 Speaker 1: channel and it's on every single channel. Ically done. There's 76 00:03:29,480 --> 00:03:33,520 Speaker 1: also reports this week that that ESPN maybe losing one 77 00:03:33,560 --> 00:03:36,120 Speaker 1: of its playoff games, so it doesn't and that may 78 00:03:36,120 --> 00:03:38,839 Speaker 1: be going to Fox as well. NFL playoff games. We're saying, though, 79 00:03:38,840 --> 00:03:41,520 Speaker 1: it's the NFL's choice as part of the contract. So 80 00:03:41,920 --> 00:03:47,200 Speaker 1: this is NFL doing this, putting a property that most 81 00:03:47,240 --> 00:03:49,920 Speaker 1: people went to ESPN to view now also on Foxes 82 00:03:50,000 --> 00:03:54,720 Speaker 1: shared and taking perhaps a wild card game. There seems 83 00:03:54,760 --> 00:03:56,800 Speaker 1: to be a trend here. I know Day three is said. 84 00:03:56,880 --> 00:03:59,480 Speaker 1: I love MSR irrelevant. I can't help it. That's I 85 00:03:59,480 --> 00:04:06,680 Speaker 1: love that anyway. Let's yeah, that's usually us do. Another topic, 86 00:04:06,720 --> 00:04:10,520 Speaker 1: Olympic organizers. They say tickets are sold, but why do 87 00:04:10,600 --> 00:04:13,480 Speaker 1: we see empty seats? Why do we see empty seats? 88 00:04:13,840 --> 00:04:17,680 Speaker 1: Are the people not there? There's a lot of possibilities 89 00:04:17,760 --> 00:04:19,440 Speaker 1: right that. The weather has not been great. There's been 90 00:04:19,480 --> 00:04:24,240 Speaker 1: a lot of cancelations. It's freezing. Markie events like Markie events. Okay, 91 00:04:24,400 --> 00:04:27,159 Speaker 1: Shiffer and finally skied this week after a few days 92 00:04:27,240 --> 00:04:33,320 Speaker 1: of delays. Um, there's other possible. Who knows the folks 93 00:04:33,320 --> 00:04:36,000 Speaker 1: who want to turn out, there's not as much. Buzzbus 94 00:04:36,120 --> 00:04:39,120 Speaker 1: is one where a host training perhaps some tickets and 95 00:04:39,160 --> 00:04:41,679 Speaker 1: tried to give it to schools for kids to come watch. 96 00:04:41,720 --> 00:04:45,200 Speaker 1: I mean professional sports teams do that. The measure is 97 00:04:45,240 --> 00:04:48,359 Speaker 1: tickets sold, not turnstyle, Like, what what are the turns? 98 00:04:48,560 --> 00:04:51,599 Speaker 1: What's the difference between tickets sold and turnstyles? That'll be 99 00:04:51,680 --> 00:04:53,560 Speaker 1: very interested to see what that is. By the way, 100 00:04:53,560 --> 00:04:55,680 Speaker 1: I should say that. That's according to a New York 101 00:04:55,680 --> 00:04:59,160 Speaker 1: Times article about this, So well, North Korea is doing 102 00:04:59,200 --> 00:05:01,880 Speaker 1: all it can by supplying those cheerleaders in the stands. 103 00:05:01,960 --> 00:05:04,920 Speaker 1: So North Korea is doing its part to boost those 104 00:05:04,960 --> 00:05:07,919 Speaker 1: attendance numbers. This is gonna come to pro sports. You watch, 105 00:05:08,160 --> 00:05:11,920 Speaker 1: this is gonna We're gonna have professional cheering sections. Somebody 106 00:05:12,000 --> 00:05:14,760 Speaker 1: is going to do it. By the way, your favorite, 107 00:05:14,960 --> 00:05:17,440 Speaker 1: let's talk about it now. Your favorite sport in the Olympics. 108 00:05:18,120 --> 00:05:20,360 Speaker 1: That's easy for me. It's always ice hockey, and NHL 109 00:05:20,440 --> 00:05:24,159 Speaker 1: players are not even even so I like watching so. 110 00:05:24,240 --> 00:05:26,320 Speaker 1: I like the international rink, I like the wider rink. 111 00:05:27,040 --> 00:05:29,600 Speaker 1: I mean, obviously I'm an ice hockey fan, but I'd 112 00:05:29,640 --> 00:05:32,440 Speaker 1: like to say these guys and the women I was up. 113 00:05:32,560 --> 00:05:34,440 Speaker 1: I don't want to, you know, date this, but I 114 00:05:34,480 --> 00:05:38,279 Speaker 1: was watching the first USA Canada women's game. It's a 115 00:05:38,320 --> 00:05:41,160 Speaker 1: really good rival for me. I don't mind that it's 116 00:05:41,240 --> 00:05:45,480 Speaker 1: it's not the men, which some do. I like the rivalry. 117 00:05:45,720 --> 00:05:48,400 Speaker 1: I like to watch them play, and it's every single 118 00:05:48,440 --> 00:05:52,800 Speaker 1: time it's close. Curling For me, I knew we were 119 00:05:52,920 --> 00:05:55,240 Speaker 1: kindred spiritsully. This guy goes to bars where he throws 120 00:05:55,279 --> 00:06:01,279 Speaker 1: axes our Thanks to Bloomberg Business of Its reporter Evan 121 00:06:01,839 --> 00:06:07,599 Speaker 1: williams now conversation with NASCAR president Brent Doert, Michael, you 122 00:06:07,680 --> 00:06:13,039 Speaker 1: are very excited. Super Bowl of Auto Racing is almost 123 00:06:13,200 --> 00:06:18,760 Speaker 1: upon us Daytona five hundred. The President of NASCAR, Brent Doer, 124 00:06:18,880 --> 00:06:21,320 Speaker 1: is here. Brent, thanks very much for joining us. It's 125 00:06:21,320 --> 00:06:23,839 Speaker 1: great to be with you guys, and we're obviously excited 126 00:06:23,880 --> 00:06:26,120 Speaker 1: as we get close here to uh, you know, the 127 00:06:26,120 --> 00:06:28,159 Speaker 1: sixtie one n of the Daytona five Country. Well, you 128 00:06:28,160 --> 00:06:31,640 Speaker 1: know who's excited, Michael Barr. You have a nice dichotomy here. 129 00:06:31,720 --> 00:06:35,400 Speaker 1: You've got Michael Barr from Detroit, knows everything about NASCAR, 130 00:06:35,920 --> 00:06:40,599 Speaker 1: and you've got me native New Yorker who really doesn't 131 00:06:40,760 --> 00:06:44,080 Speaker 1: follow the sport that closely but has to deal with 132 00:06:44,120 --> 00:06:47,560 Speaker 1: Michael Barr. So what do I need to know about Daytona? 133 00:06:47,720 --> 00:06:50,200 Speaker 1: Tell me what do I I know? Michael knows? What 134 00:06:50,240 --> 00:06:52,120 Speaker 1: do I need to know about Daytona? Well, you need 135 00:06:52,200 --> 00:06:54,600 Speaker 1: to be closer to Michael Barr and people like Michael Barr. 136 00:06:54,640 --> 00:06:58,280 Speaker 1: That's the first thing something never said on this air. Yeah, 137 00:06:58,360 --> 00:07:00,640 Speaker 1: we've we've got a great fan base. Um. You know, 138 00:07:00,640 --> 00:07:03,200 Speaker 1: I've had the pleasure of, you know, working around the 139 00:07:03,200 --> 00:07:05,480 Speaker 1: world with the auto industry and we used to have 140 00:07:05,640 --> 00:07:09,280 Speaker 1: really passionate, you know, customers that you know, love their cars. 141 00:07:09,880 --> 00:07:12,760 Speaker 1: There's nothing quite like a sports fan. And I think 142 00:07:12,800 --> 00:07:15,560 Speaker 1: you you guys both appreciate that, and the NASCAR fan 143 00:07:15,600 --> 00:07:18,880 Speaker 1: has its own, its own passion. They're almost I liken 144 00:07:18,960 --> 00:07:21,480 Speaker 1: them to like an English Premier soccer fan. I mean, 145 00:07:21,520 --> 00:07:25,400 Speaker 1: they're just they consume the sport sixty five days of 146 00:07:25,400 --> 00:07:28,200 Speaker 1: the year. And as we head into the start of 147 00:07:28,200 --> 00:07:30,120 Speaker 1: the season and we're pretty excited about the two thousand 148 00:07:30,120 --> 00:07:33,080 Speaker 1: eighteen season. Uh, there's this pent up demand when we 149 00:07:33,160 --> 00:07:35,720 Speaker 1: leave Homestead in Miami and we roll into it. So 150 00:07:36,400 --> 00:07:38,440 Speaker 1: I think the most I think the most interesting for 151 00:07:38,480 --> 00:07:41,480 Speaker 1: you to know is the fans. Um we're we're no 152 00:07:41,560 --> 00:07:43,960 Speaker 1: longer regional sport. We're a global sport. You know, we're 153 00:07:43,960 --> 00:07:47,160 Speaker 1: broadcasts on hundre any five countries and territories around the world, 154 00:07:47,840 --> 00:07:50,000 Speaker 1: and uh, we've got a large fan base, and one 155 00:07:50,000 --> 00:07:51,960 Speaker 1: of our largest fan base I think most people would 156 00:07:52,360 --> 00:07:55,160 Speaker 1: be surprised to hear is from in the United States. 157 00:07:55,240 --> 00:07:57,640 Speaker 1: Is A is the state of California. And we've got 158 00:07:57,760 --> 00:08:00,440 Speaker 1: seven drivers in the race coming up this weekend from California. 159 00:08:00,480 --> 00:08:04,120 Speaker 1: So we're way more diverse from a population, fan base, 160 00:08:04,440 --> 00:08:07,680 Speaker 1: engagement that I think most people would realize. And it's 161 00:08:07,720 --> 00:08:10,680 Speaker 1: it's exciting the end of the day, you know, you 162 00:08:10,720 --> 00:08:13,160 Speaker 1: know Scott and Michael. It's it's racing and it's fun 163 00:08:13,520 --> 00:08:16,720 Speaker 1: and and the fans love it. So that's I would 164 00:08:16,720 --> 00:08:19,080 Speaker 1: say the first thing to start off is getting to 165 00:08:19,120 --> 00:08:21,720 Speaker 1: know our fans. I want to explain to people who 166 00:08:21,800 --> 00:08:27,360 Speaker 1: don't understand the qualifying for just the Daytona any other race, 167 00:08:27,520 --> 00:08:30,440 Speaker 1: you have the qualifying where then you have the top 168 00:08:30,480 --> 00:08:33,640 Speaker 1: twelve after they run a hot lap, and then they 169 00:08:33,679 --> 00:08:36,280 Speaker 1: move on to try to qualify for that race to 170 00:08:36,320 --> 00:08:39,959 Speaker 1: win the pole at Daytona. Now, yes, the front row 171 00:08:40,080 --> 00:08:42,960 Speaker 1: is set Alex Bowman, by the way, congratulations Denny Hamlin 172 00:08:43,040 --> 00:08:46,360 Speaker 1: on the outside, but the rest of the field is 173 00:08:46,400 --> 00:08:50,920 Speaker 1: set up because of the two dual races. That sets 174 00:08:50,960 --> 00:08:54,040 Speaker 1: the field for the race. I'm just wondering if that 175 00:08:54,080 --> 00:08:59,480 Speaker 1: will ever carry over to other big races in NASCAR. Um, 176 00:08:59,480 --> 00:09:01,880 Speaker 1: you know, micause a great question. It's unique just the 177 00:09:01,920 --> 00:09:05,080 Speaker 1: Daytona that form of qualifying and you know we we 178 00:09:05,240 --> 00:09:07,319 Speaker 1: changed your qualities. You would no. We changed your qualifying 179 00:09:07,400 --> 00:09:10,760 Speaker 1: format three years ago to a knockout elimination and that's 180 00:09:10,760 --> 00:09:13,880 Speaker 1: been a home run. We we draw huge TV audiences, 181 00:09:13,920 --> 00:09:16,120 Speaker 1: you know, from seven or thousand to a million will 182 00:09:16,160 --> 00:09:19,000 Speaker 1: come in and watch depending on the race on TV 183 00:09:19,320 --> 00:09:22,960 Speaker 1: on qualifying in terms of viewers, So we like that format. 184 00:09:23,000 --> 00:09:25,080 Speaker 1: You know, from three, the countdown to two to the 185 00:09:25,120 --> 00:09:29,280 Speaker 1: final twelve. What's interesting about the Daytona We do it differently. 186 00:09:29,480 --> 00:09:32,680 Speaker 1: We did a standard qualifying for the first two and 187 00:09:32,720 --> 00:09:35,160 Speaker 1: then we have what we call the duels, the can 188 00:09:35,240 --> 00:09:38,360 Speaker 1: Am Duels this Thursday. The reason we do that is 189 00:09:38,720 --> 00:09:41,080 Speaker 1: superspeedway race scene and this will be for you for 190 00:09:41,160 --> 00:09:44,640 Speaker 1: Scott uh it's very different, right. It's the cars are 191 00:09:44,880 --> 00:09:48,200 Speaker 1: very close proximity, so they set the cars up very differently. 192 00:09:48,800 --> 00:09:51,640 Speaker 1: Just to make it really interesting for our teams. We 193 00:09:51,679 --> 00:09:53,800 Speaker 1: threw a curve at them this year. We have a 194 00:09:54,200 --> 00:09:56,560 Speaker 1: ride height rule for this year which sounds very technical. 195 00:09:56,679 --> 00:09:58,839 Speaker 1: What it means is used to set it at a 196 00:09:58,920 --> 00:10:02,000 Speaker 1: specific level. So we did that for a couple of reasons, 197 00:10:02,080 --> 00:10:05,240 Speaker 1: to allow the cars to be a little bit safer 198 00:10:05,240 --> 00:10:07,560 Speaker 1: on list off and we can talk about safety at 199 00:10:07,600 --> 00:10:10,160 Speaker 1: another time, but we we allow them and so they 200 00:10:10,200 --> 00:10:13,840 Speaker 1: have the ability to get the cars aligned before the 201 00:10:13,840 --> 00:10:16,679 Speaker 1: big race on Sunday, and so it's gonna be very competitive. 202 00:10:16,800 --> 00:10:19,880 Speaker 1: There's points on the line towards the championship. But it's 203 00:10:19,880 --> 00:10:22,160 Speaker 1: a very interesting format and it's unique to this. I 204 00:10:22,200 --> 00:10:24,920 Speaker 1: would say we won't. We won't see this transferred to 205 00:10:24,920 --> 00:10:27,760 Speaker 1: the other races. Um, but we're working to see to 206 00:10:27,880 --> 00:10:30,280 Speaker 1: keep this format to start the season. See, I can 207 00:10:30,280 --> 00:10:33,040 Speaker 1: bring this in now and talk about Detroit because it's 208 00:10:33,480 --> 00:10:37,840 Speaker 1: Detroit is married to NASCAR and it has been ever 209 00:10:37,920 --> 00:10:41,960 Speaker 1: since the start of NASCAR. Now you're running the sixty 210 00:10:42,240 --> 00:10:46,360 Speaker 1: Daytona five. How much support have you gotten from Detroit? Yeah, Michael, 211 00:10:46,360 --> 00:10:50,840 Speaker 1: we get terrific support from aller manufacturers and obviously Chevrolet 212 00:10:50,840 --> 00:10:52,720 Speaker 1: and Ford have been with us from the very beginning. 213 00:10:53,240 --> 00:10:57,480 Speaker 1: They have huge loyal fan bases. Um in NASCAR. You know, 214 00:10:57,480 --> 00:10:59,199 Speaker 1: when I was in the automotive side, you know, we 215 00:10:59,280 --> 00:11:02,760 Speaker 1: sponsored university all sports. Um, the best r O Y 216 00:11:02,840 --> 00:11:06,280 Speaker 1: we had was NASCAR because we could enter engage the 217 00:11:06,360 --> 00:11:09,800 Speaker 1: fans directly and then be active at the at the 218 00:11:09,880 --> 00:11:12,000 Speaker 1: race track. You know, for you Scott, if you haven't 219 00:11:12,000 --> 00:11:14,440 Speaker 1: been at the track, to think of a tailgate that 220 00:11:14,480 --> 00:11:17,079 Speaker 1: goes on for three days, um, you know, three or 221 00:11:17,080 --> 00:11:18,800 Speaker 1: four days, and if you get into the summer months, 222 00:11:18,840 --> 00:11:21,480 Speaker 1: it's a week where they come with their campers and 223 00:11:21,640 --> 00:11:25,080 Speaker 1: little villages come and and take over the community for 224 00:11:25,160 --> 00:11:27,320 Speaker 1: like seven days. As we as we get to it. 225 00:11:27,760 --> 00:11:30,280 Speaker 1: Um So, so they're really big. You're gonna see great 226 00:11:30,320 --> 00:11:34,400 Speaker 1: activation um our. Third O E M is Toyota, which 227 00:11:34,559 --> 00:11:37,560 Speaker 1: obviously is very proud to be racing. They you know, 228 00:11:37,640 --> 00:11:39,719 Speaker 1: produce their majority of their cars and trucks here in 229 00:11:39,760 --> 00:11:42,320 Speaker 1: the United States, and and it's a big platform for 230 00:11:42,360 --> 00:11:44,840 Speaker 1: them to race against Chevy and Ford. We've got a 231 00:11:44,840 --> 00:11:46,600 Speaker 1: few other O E m's were in talks with which 232 00:11:46,600 --> 00:11:48,599 Speaker 1: we would love for them to join us back in 233 00:11:48,640 --> 00:11:51,040 Speaker 1: the platform. We think we've got a great story to 234 00:11:51,080 --> 00:11:53,240 Speaker 1: tell with that. And so I would say all three 235 00:11:54,080 --> 00:11:56,720 Speaker 1: are highly active. And if he came to the Daytona 236 00:11:56,760 --> 00:11:59,560 Speaker 1: five this weekend, you'll see their engagement. I'm looking at 237 00:11:59,559 --> 00:12:02,319 Speaker 1: my office at the Toyota injector across the street for me, 238 00:12:02,480 --> 00:12:05,800 Speaker 1: which is a branded activity. And here in Daytona, we 239 00:12:05,880 --> 00:12:09,920 Speaker 1: just built the only motorsports stadium in the world. Um 240 00:12:10,320 --> 00:12:13,400 Speaker 1: here in Daytona. It's spectacular and for fans that haven't 241 00:12:13,400 --> 00:12:15,680 Speaker 1: been to it and have gone years in the past, 242 00:12:15,720 --> 00:12:18,160 Speaker 1: they're really missing not seeing this new stadium. We are 243 00:12:18,240 --> 00:12:21,000 Speaker 1: chatting with NASCAR President Brent tar and Brent you mentioned 244 00:12:21,000 --> 00:12:23,920 Speaker 1: before your Global Sport. Everybody likes to say we're global 245 00:12:24,000 --> 00:12:28,920 Speaker 1: because media scales, media cells. Where outside the US is 246 00:12:28,960 --> 00:12:33,720 Speaker 1: your biggest fan base. It's a good question. We we we, 247 00:12:33,840 --> 00:12:36,559 Speaker 1: you know, we we kind of we're active across We 248 00:12:37,320 --> 00:12:39,440 Speaker 1: A couple of things that happened. So I, you know, 249 00:12:39,480 --> 00:12:42,360 Speaker 1: when I worked, I worked around the world, and I 250 00:12:42,400 --> 00:12:44,600 Speaker 1: spent six years in Brazil and I used to watch 251 00:12:44,760 --> 00:12:49,880 Speaker 1: NASCAR live, you know, every Sunday in Portuguese, uh and uh. 252 00:12:50,080 --> 00:12:53,199 Speaker 1: And from there I later ran a new European operation. 253 00:12:53,240 --> 00:12:55,080 Speaker 1: I lived in Zurich, Switzerland, and I was watching it 254 00:12:55,640 --> 00:12:58,840 Speaker 1: live in in in Europe, Brazil and Zurich, Switzerland. Sounds 255 00:12:58,840 --> 00:13:02,240 Speaker 1: like f one territory. It is, and it's interesting. They 256 00:13:02,280 --> 00:13:04,520 Speaker 1: do a great job. And we we you know, we 257 00:13:04,559 --> 00:13:07,000 Speaker 1: love all forms of motorsports. We think it's where we 258 00:13:07,000 --> 00:13:09,600 Speaker 1: don't think we compete. We think we aggregate against each other, 259 00:13:09,640 --> 00:13:14,240 Speaker 1: and you know, creating motorsports fans and uh and so. 260 00:13:14,240 --> 00:13:16,800 Speaker 1: So they do a really good job in those markets. 261 00:13:16,800 --> 00:13:19,920 Speaker 1: And what we've done is we've taken the NASCAR product internationally. 262 00:13:20,440 --> 00:13:21,760 Speaker 1: And what I mean by that is we have a 263 00:13:21,800 --> 00:13:25,160 Speaker 1: development series in Europe, so we race NASCAR euro It's 264 00:13:25,160 --> 00:13:29,640 Speaker 1: a great series. Um. We race in Spain and France, 265 00:13:29,720 --> 00:13:31,640 Speaker 1: and we raise some brand's hatch in the UK and 266 00:13:31,760 --> 00:13:34,320 Speaker 1: Belgium and it's a really good series. We have some 267 00:13:34,360 --> 00:13:36,760 Speaker 1: of our drivers, more retired drivers go over and support it. 268 00:13:36,800 --> 00:13:39,480 Speaker 1: Jeff Gordon was over there I think a year before 269 00:13:39,559 --> 00:13:43,320 Speaker 1: last for the final season, and you know, Jeffrey Earnharts 270 00:13:43,400 --> 00:13:46,720 Speaker 1: raced over there and Bobby Labonte and so we're developing it. 271 00:13:46,800 --> 00:13:48,880 Speaker 1: They love this side by side racing. It's a great 272 00:13:49,000 --> 00:13:52,120 Speaker 1: festival atmosphere and so we're excited about and some of 273 00:13:52,120 --> 00:13:55,319 Speaker 1: those drivers, um O Top drivers have come over and 274 00:13:55,440 --> 00:13:58,120 Speaker 1: race in the Affinity Series. Similarly, we have a great 275 00:13:58,120 --> 00:14:00,960 Speaker 1: series in Canada. We've got a number of you know, 276 00:14:01,040 --> 00:14:04,040 Speaker 1: star athletes come up to the Canadian series. Cole Pern 277 00:14:04,160 --> 00:14:07,200 Speaker 1: as the crew chief of the champion uh you know 278 00:14:07,280 --> 00:14:09,280 Speaker 1: seventy eight team with Martin Chuex. Last year he came 279 00:14:09,360 --> 00:14:11,720 Speaker 1: up to the Canadian series. We've got some drivers racing 280 00:14:11,720 --> 00:14:14,559 Speaker 1: in the Daytona five D from Canada and then the 281 00:14:14,600 --> 00:14:17,360 Speaker 1: other one is Mexico and we race in Mexico with 282 00:14:17,480 --> 00:14:21,240 Speaker 1: the NASCAR Series. Daniel Swarez as the graduate from that 283 00:14:21,320 --> 00:14:23,640 Speaker 1: series and he won the Xcinity Series two years ago 284 00:14:23,800 --> 00:14:26,920 Speaker 1: and now is racing in the Monster Injury Cup Series. 285 00:14:26,960 --> 00:14:29,280 Speaker 1: So those are the those are the primary markets. We're 286 00:14:29,280 --> 00:14:33,000 Speaker 1: looking to new markets like China and Brazil, which are 287 00:14:33,360 --> 00:14:36,400 Speaker 1: huge markets globally and uh, but ours is a little 288 00:14:36,400 --> 00:14:38,800 Speaker 1: bit different, different than Formula One. We we don't have 289 00:14:38,880 --> 00:14:42,160 Speaker 1: plans to take our products to those markets, but really 290 00:14:42,280 --> 00:14:45,200 Speaker 1: to develop a NASCAR culture, NASCAR type of racing in 291 00:14:45,240 --> 00:14:47,640 Speaker 1: those markets like we're doing in Mexico, Canada, in Europe. 292 00:14:48,080 --> 00:14:50,360 Speaker 1: You mentioned Jeff Gordon. I know he's a big fan 293 00:14:50,520 --> 00:14:53,720 Speaker 1: of Manhattan as in New York. There's always been talking 294 00:14:53,760 --> 00:14:58,400 Speaker 1: about NASCAR racing in Manhattan and and becoming sort of 295 00:14:58,880 --> 00:15:02,920 Speaker 1: a an affinity for New Yorkers. Where does that stand 296 00:15:02,960 --> 00:15:06,680 Speaker 1: and what has held it up? We had a couple 297 00:15:06,680 --> 00:15:08,760 Speaker 1: of opportunities years ago to try to get there, and 298 00:15:08,800 --> 00:15:12,200 Speaker 1: for a variety of reasons, we just couldn't get it done. Um. 299 00:15:12,320 --> 00:15:14,080 Speaker 1: So we do have a good fan base in New York. 300 00:15:14,400 --> 00:15:16,720 Speaker 1: I mean I live there, you know, basically often on 301 00:15:16,840 --> 00:15:20,600 Speaker 1: since two thousand and um and and so we've got 302 00:15:20,600 --> 00:15:23,120 Speaker 1: a number of fans and we bring them to the track. 303 00:15:23,440 --> 00:15:26,920 Speaker 1: So so the New York market really they're their closest 304 00:15:26,920 --> 00:15:30,040 Speaker 1: tracks or or Pocono. UM, I would take my daughter, 305 00:15:30,120 --> 00:15:31,760 Speaker 1: she was going to school to the Dalton School in 306 00:15:31,760 --> 00:15:33,840 Speaker 1: New York, and we take a bunch of their friends 307 00:15:33,840 --> 00:15:35,640 Speaker 1: every year to the you know, to the to the 308 00:15:35,640 --> 00:15:37,600 Speaker 1: Pocono Race. It's an easy drive. It's a couple of 309 00:15:37,640 --> 00:15:41,160 Speaker 1: hours to the Poconos, and so we feed the market 310 00:15:41,240 --> 00:15:43,800 Speaker 1: that way. I think, I think part of the challenges 311 00:15:44,440 --> 00:15:48,280 Speaker 1: is these are great capital intensive projects, these race tracks, 312 00:15:48,920 --> 00:15:52,840 Speaker 1: and um, you know, it's you know, the value of 313 00:15:53,120 --> 00:15:55,440 Speaker 1: property and Florida is a lot different the value property 314 00:15:55,440 --> 00:15:57,360 Speaker 1: in Manhattan. So we have you have to be wise 315 00:15:57,360 --> 00:15:59,360 Speaker 1: about it. So we're trying to engage the fans that 316 00:15:59,400 --> 00:16:02,360 Speaker 1: come to us. You'll see here in Daytona, this is 317 00:16:02,400 --> 00:16:04,960 Speaker 1: a this is a global event, and we have lots 318 00:16:04,960 --> 00:16:07,520 Speaker 1: of people from over the world come, including our good 319 00:16:07,520 --> 00:16:09,240 Speaker 1: friends from the Northeast that want to get out of 320 00:16:09,240 --> 00:16:11,640 Speaker 1: the cold. And I think it's going to be almost 321 00:16:11,640 --> 00:16:14,680 Speaker 1: eighty degrees this weekend. So if it's if it's chilly 322 00:16:14,680 --> 00:16:16,800 Speaker 1: where you are, come where I am. Thanks for rubbing 323 00:16:16,800 --> 00:16:21,640 Speaker 1: it in and appreciate that I've done like here of Detroit, 324 00:16:21,680 --> 00:16:24,040 Speaker 1: Michigan and New York winters. So and I come from 325 00:16:24,080 --> 00:16:27,200 Speaker 1: Canada originally, so I've I've i like this. I like 326 00:16:27,280 --> 00:16:29,760 Speaker 1: this time of the year. My house, by the way, 327 00:16:29,960 --> 00:16:32,560 Speaker 1: is two miles from the Pocono Raceway, So that's my 328 00:16:32,680 --> 00:16:35,480 Speaker 1: home track which I go to all the time and 329 00:16:35,520 --> 00:16:38,240 Speaker 1: I enjoy the experience. As you were talking about that, 330 00:16:38,360 --> 00:16:40,800 Speaker 1: it is is like one big tailgate part it is. 331 00:16:40,880 --> 00:16:42,960 Speaker 1: That's one of the that's a classic. And in in 332 00:16:43,240 --> 00:16:45,680 Speaker 1: Free Scott it's a it's we called it the Tricky Triangle. 333 00:16:45,760 --> 00:16:48,560 Speaker 1: It's not an oval. It's a unique race track in 334 00:16:48,560 --> 00:16:50,760 Speaker 1: the world. And and the other two tracks that come 335 00:16:50,800 --> 00:16:54,080 Speaker 1: up is obviously we've got Loudon in the Northeast, which 336 00:16:54,120 --> 00:16:56,920 Speaker 1: is a great track. We also have Dover which is 337 00:16:57,120 --> 00:16:59,760 Speaker 1: which is a short track and uh and so you 338 00:16:59,800 --> 00:17:02,920 Speaker 1: get three very different types of race tracks up in 339 00:17:02,960 --> 00:17:06,720 Speaker 1: the Northeast. For those fans we're talking to NASCAR President 340 00:17:06,800 --> 00:17:11,960 Speaker 1: Brent Doer. You have taken over for Mike Hilton, who 341 00:17:12,160 --> 00:17:16,080 Speaker 1: used to hold that position for many years. What did 342 00:17:16,200 --> 00:17:19,280 Speaker 1: Mike Hilton tell you or did he did he give 343 00:17:19,320 --> 00:17:23,639 Speaker 1: you any advice about this job? So I had the 344 00:17:23,680 --> 00:17:26,919 Speaker 1: pleasure of working with Mike. I came in, um you know, 345 00:17:27,040 --> 00:17:30,160 Speaker 1: four years ago approximately as the chief operating officer. So 346 00:17:30,640 --> 00:17:32,879 Speaker 1: I worked on a lot of the change initiatives and 347 00:17:33,000 --> 00:17:35,560 Speaker 1: work closely with Mike, and then Mike moved on to 348 00:17:35,640 --> 00:17:38,000 Speaker 1: vice chairman and so we had the ability to work 349 00:17:38,119 --> 00:17:41,320 Speaker 1: side by side together for the last four years. And 350 00:17:41,320 --> 00:17:43,639 Speaker 1: then they appointed me to president here back in July, 351 00:17:43,800 --> 00:17:47,040 Speaker 1: which is the great honor. Um. You know, we're we're 352 00:17:47,080 --> 00:17:51,720 Speaker 1: a private family business and a big sport and so, UM, 353 00:17:51,760 --> 00:17:55,159 Speaker 1: the history was important. UM, I'm a fan of the sports, 354 00:17:55,200 --> 00:17:57,800 Speaker 1: so you know, I appreciate that, and so you know, 355 00:17:57,840 --> 00:18:01,399 Speaker 1: I think I think what Mike really stressed is, you know, 356 00:18:01,440 --> 00:18:03,600 Speaker 1: we need to keep our core fan in place, but 357 00:18:03,720 --> 00:18:07,040 Speaker 1: we have to grow, and we have to grow organically 358 00:18:07,080 --> 00:18:09,480 Speaker 1: and authentically as we've got to go forward with the 359 00:18:09,520 --> 00:18:12,040 Speaker 1: new fans and not leave our core fan behind. And 360 00:18:12,080 --> 00:18:14,200 Speaker 1: it's a delicate balance. I saw that in the auto 361 00:18:14,200 --> 00:18:16,960 Speaker 1: industry as well, as you know, as you develop and 362 00:18:17,000 --> 00:18:20,080 Speaker 1: design products and you change a corvette from one design 363 00:18:20,119 --> 00:18:23,080 Speaker 1: to another, Um, you need to bring those fans, those 364 00:18:23,119 --> 00:18:25,159 Speaker 1: customers with you. Is to love the new one just 365 00:18:25,200 --> 00:18:27,639 Speaker 1: as much as they love the other. And that's the 366 00:18:27,640 --> 00:18:30,119 Speaker 1: fine balance. And Mike's Mike's a great partner for me, 367 00:18:30,200 --> 00:18:32,360 Speaker 1: And if you're at the track, you'll see us both 368 00:18:32,359 --> 00:18:35,600 Speaker 1: out there together, you know, helping guiding the sport. As 369 00:18:35,640 --> 00:18:38,800 Speaker 1: you mentioned that it is a family owned business, NASCAR, 370 00:18:39,040 --> 00:18:42,560 Speaker 1: starting all the way from Big Bill France on down 371 00:18:42,560 --> 00:18:47,080 Speaker 1: till today. What is it like being involved in a 372 00:18:47,160 --> 00:18:53,880 Speaker 1: family owned business compared to a public company. Well, it's 373 00:18:53,920 --> 00:18:57,800 Speaker 1: it's um, it's really it's a great question. It's really interesting. 374 00:18:57,880 --> 00:18:59,800 Speaker 1: I would say, you know, there's six of us on 375 00:18:59,800 --> 00:19:02,639 Speaker 1: the or three family members and three non family members. 376 00:19:03,640 --> 00:19:06,840 Speaker 1: We have the ability to move with great speed. Um. 377 00:19:07,000 --> 00:19:08,879 Speaker 1: The difference of work in a big public company with 378 00:19:09,000 --> 00:19:11,720 Speaker 1: a lot of committees and policies, and we we still 379 00:19:11,720 --> 00:19:15,159 Speaker 1: structure a company and operate the sport like a public 380 00:19:15,200 --> 00:19:18,040 Speaker 1: company and all those many benefits, but you have the 381 00:19:18,080 --> 00:19:21,320 Speaker 1: ability to move much faster. UM. So it fits our 382 00:19:21,359 --> 00:19:24,640 Speaker 1: culture because we love speed, um, and so I think 383 00:19:24,680 --> 00:19:28,280 Speaker 1: that's the big difference. UM. I think I think the 384 00:19:28,480 --> 00:19:33,000 Speaker 1: you know, the three family members, Brian, Lisa and Jim. UM, 385 00:19:33,040 --> 00:19:36,359 Speaker 1: they're very complementary. They have their I wouldn't say swim lanes, 386 00:19:36,440 --> 00:19:40,000 Speaker 1: but they definitely have their their aspects that they're focus 387 00:19:40,000 --> 00:19:43,360 Speaker 1: of expertise and then we guide across that. UM. So 388 00:19:43,480 --> 00:19:47,000 Speaker 1: it's it's it's gratifying. I enjoyed my previous career, but 389 00:19:47,480 --> 00:19:50,359 Speaker 1: I could tell you that the ability to move quicker, 390 00:19:50,720 --> 00:19:54,360 Speaker 1: Um is probably it's probably, uh, you know, something I've 391 00:19:54,400 --> 00:19:57,800 Speaker 1: really enjoyed and and we're racing, and so we're trying 392 00:19:57,800 --> 00:20:00,520 Speaker 1: to guide the stakeholders of the sport. Brent, I know 393 00:20:00,600 --> 00:20:02,399 Speaker 1: you can be brand diagnostic. What kind of car do 394 00:20:02,400 --> 00:20:04,600 Speaker 1: you address? I have one of each of our brand, 395 00:20:07,400 --> 00:20:10,120 Speaker 1: so I've got one of each. I've got a Toyota 396 00:20:10,280 --> 00:20:13,280 Speaker 1: Chevan Afford, so I'm very proud of that, and they 397 00:20:13,280 --> 00:20:16,480 Speaker 1: all know that. And we're in talks with other brands, 398 00:20:16,480 --> 00:20:18,960 Speaker 1: so I bought a fourth one just to entice them 399 00:20:19,000 --> 00:20:21,000 Speaker 1: to join us. Well you get, let's hear, who are 400 00:20:21,000 --> 00:20:23,680 Speaker 1: you talking with? Who do you like? Scott? You're gonna 401 00:20:23,680 --> 00:20:25,480 Speaker 1: have to come hang out with me and figure what 402 00:20:25,600 --> 00:20:27,520 Speaker 1: that beautiful fourth vehicle is. Just picked me up at 403 00:20:27,520 --> 00:20:29,480 Speaker 1: the airport in that car and then we'll make it easy. 404 00:20:29,920 --> 00:20:33,320 Speaker 1: But but I asked because of branding, and Monster signed 405 00:20:33,320 --> 00:20:36,560 Speaker 1: the deal to be your signature sponsor as as a 406 00:20:36,600 --> 00:20:39,040 Speaker 1: branding tool because they wanted attached to your brand. They 407 00:20:39,040 --> 00:20:41,680 Speaker 1: know who your fans are. Are they going to extend 408 00:20:43,720 --> 00:20:46,960 Speaker 1: I'm not sure, honestly, Um, you know that we we 409 00:20:46,960 --> 00:20:51,399 Speaker 1: we really, we really enjoyed the first year with them. Um. 410 00:20:51,560 --> 00:20:54,080 Speaker 1: We had a number of different companies and brands that 411 00:20:54,160 --> 00:20:57,280 Speaker 1: wanted to be associated with a sport and we kind 412 00:20:57,280 --> 00:20:59,800 Speaker 1: of held out for Monster. They're they're very much they're 413 00:20:59,840 --> 00:21:02,320 Speaker 1: d in as around motorsports. That's what they do around 414 00:21:02,320 --> 00:21:06,439 Speaker 1: the world. And UM, we we like we like the 415 00:21:06,600 --> 00:21:09,680 Speaker 1: moxinus of their brand a little bit. And quite frankly, 416 00:21:09,720 --> 00:21:12,280 Speaker 1: we were we've done a lot of initiatives in recent 417 00:21:12,359 --> 00:21:15,600 Speaker 1: years to you know, grow the demographic a much younger, 418 00:21:15,720 --> 00:21:19,200 Speaker 1: more diverse audience, and and we're seeing that developing our 419 00:21:19,200 --> 00:21:21,520 Speaker 1: fan base, and so we saw this as a really 420 00:21:21,600 --> 00:21:26,280 Speaker 1: nice extension connection. Uh. And so I offered them the 421 00:21:26,320 --> 00:21:29,520 Speaker 1: extent a little extra time to make their decision um 422 00:21:29,640 --> 00:21:32,800 Speaker 1: uh whether they want to extend for you know, the 423 00:21:32,800 --> 00:21:35,240 Speaker 1: balance and and the reason that they were just studying 424 00:21:35,280 --> 00:21:37,679 Speaker 1: a little more were a much bigger scale than anything 425 00:21:37,720 --> 00:21:40,360 Speaker 1: they've done before. Um. They're, like I said, a very 426 00:21:40,359 --> 00:21:42,520 Speaker 1: interesting brand. They like the zig when the rest of 427 00:21:42,520 --> 00:21:45,480 Speaker 1: the world zags. Um, and then there's a place for that. 428 00:21:45,640 --> 00:21:48,320 Speaker 1: And so we'd be happy and delighted if they do. 429 00:21:48,520 --> 00:21:52,000 Speaker 1: If they don't, um, it won't be because of metrics 430 00:21:52,000 --> 00:21:54,439 Speaker 1: and deliverables and all those things. It's it'll be just 431 00:21:55,119 --> 00:21:57,120 Speaker 1: you know how much they can take on in any 432 00:21:57,119 --> 00:22:00,000 Speaker 1: given periods. So we will continue to work through with them. 433 00:22:00,080 --> 00:22:03,040 Speaker 1: Um we'll get a decision pretty quickly here whether they 434 00:22:03,040 --> 00:22:05,520 Speaker 1: want to or not. And uh, you know, we're fine 435 00:22:05,560 --> 00:22:07,679 Speaker 1: other way if that makes sense. We'd love for them, 436 00:22:07,680 --> 00:22:10,040 Speaker 1: and we're excited about eating there with us for eight teen. 437 00:22:10,119 --> 00:22:13,439 Speaker 1: And I'm looking out my window at a monster size 438 00:22:13,520 --> 00:22:16,159 Speaker 1: monster truck outside my window as they're studying up for 439 00:22:16,200 --> 00:22:19,240 Speaker 1: their displays. So directly across me is the Sinocco injector 440 00:22:19,320 --> 00:22:21,040 Speaker 1: to the right as the two injector, and there's a 441 00:22:21,040 --> 00:22:23,760 Speaker 1: big monster truck unpacking as we as we sit here. 442 00:22:24,280 --> 00:22:26,280 Speaker 1: And they do a great job. I'd bring a lot 443 00:22:26,320 --> 00:22:28,760 Speaker 1: of guests to the track obviously to promote the sport. 444 00:22:29,119 --> 00:22:32,240 Speaker 1: And it was interesting, um their pre pre race activities. 445 00:22:32,640 --> 00:22:35,160 Speaker 1: You know, word got out and my friends would come 446 00:22:35,160 --> 00:22:36,880 Speaker 1: and they all wanted to go see the display, see 447 00:22:36,880 --> 00:22:39,240 Speaker 1: the activities. And so they bring a really nice activation 448 00:22:39,280 --> 00:22:43,640 Speaker 1: to the track and it's in that tailgating aspect, entertaining 449 00:22:43,640 --> 00:22:46,800 Speaker 1: the fans, engaging with the fans before the race begins, 450 00:22:46,840 --> 00:22:49,280 Speaker 1: and and they're just perfect for that. They do a 451 00:22:49,359 --> 00:22:51,439 Speaker 1: terrific job on that. And so whether they stay as 452 00:22:51,480 --> 00:22:54,400 Speaker 1: the entitlement sponsor or not, we want them to stay 453 00:22:54,400 --> 00:22:56,280 Speaker 1: in the sport. And that's the kind of conversation we 454 00:22:56,320 --> 00:22:57,760 Speaker 1: have with them. They were in the sport before they 455 00:22:57,760 --> 00:23:01,400 Speaker 1: became entitlement on the race teams, and uh, yeah, so 456 00:23:01,440 --> 00:23:04,639 Speaker 1: it's it's it's all good discussions, and we've had a 457 00:23:04,680 --> 00:23:06,080 Speaker 1: good year with them, and we'll have a great year 458 00:23:06,119 --> 00:23:08,240 Speaker 1: with him again this year. We are chatting with NASCAR 459 00:23:08,359 --> 00:23:11,600 Speaker 1: President Brent Doer, and Brent, the common man narrative that's 460 00:23:11,600 --> 00:23:15,080 Speaker 1: out there is from a media property perspective, NASCAR might 461 00:23:15,119 --> 00:23:17,239 Speaker 1: be struggling a little bit. If that's a myth, Can 462 00:23:17,280 --> 00:23:20,280 Speaker 1: you dispel it for me? Well, I think it is 463 00:23:20,280 --> 00:23:22,760 Speaker 1: a myth, for sure. I think I think part of 464 00:23:22,760 --> 00:23:26,720 Speaker 1: it is, Um, you know, most of the sports properties, 465 00:23:27,200 --> 00:23:29,439 Speaker 1: you know, kind of got gauged on two things, right, 466 00:23:29,560 --> 00:23:33,639 Speaker 1: They got gauged on you know, TV ratings and attendance. 467 00:23:34,240 --> 00:23:36,840 Speaker 1: And so during you know, the seventies and eighties, we 468 00:23:36,920 --> 00:23:41,000 Speaker 1: built these are huge stadiums, and um, we're not private 469 00:23:41,040 --> 00:23:45,000 Speaker 1: public partnerships like many sports properties around the world. And uh, 470 00:23:45,240 --> 00:23:48,320 Speaker 1: and so we've been in a process of optimizing the stadiums, 471 00:23:48,400 --> 00:23:51,560 Speaker 1: not to downsize them, but to really bring the phantomenities. 472 00:23:51,560 --> 00:23:53,720 Speaker 1: And that's what you see the four hundred million dollar 473 00:23:53,760 --> 00:23:57,240 Speaker 1: investment in in Daytona, the couple hundred million investment of Phoenix, 474 00:23:57,320 --> 00:24:01,439 Speaker 1: the investments in Charlotte and Texas, bringing fan zones and 475 00:24:01,880 --> 00:24:04,960 Speaker 1: you know, much more spacious areas to the tracks. So 476 00:24:05,280 --> 00:24:07,879 Speaker 1: I think some of the media has gone to town 477 00:24:07,960 --> 00:24:11,679 Speaker 1: on the discussion about attendance and the optics of attendance 478 00:24:11,760 --> 00:24:13,639 Speaker 1: as we shift to that. And I remember as a 479 00:24:13,720 --> 00:24:15,760 Speaker 1: kid growing up, you know, you could go to a 480 00:24:15,760 --> 00:24:18,240 Speaker 1: baseball stadium and you come back, you know twenty years later, 481 00:24:18,760 --> 00:24:21,720 Speaker 1: it's a lot different. There's less seats, but it's a 482 00:24:21,920 --> 00:24:24,840 Speaker 1: much different experience and at a better fan experience of 483 00:24:24,920 --> 00:24:28,160 Speaker 1: different levels. So I think it's that part. The second 484 00:24:28,160 --> 00:24:31,680 Speaker 1: part is around ratings, which are important. I would say 485 00:24:32,080 --> 00:24:35,119 Speaker 1: ratings aren't important. It's the fan engagement it's important. And 486 00:24:35,119 --> 00:24:39,240 Speaker 1: so we still deliver big numbers on TV every single weekend. Um, 487 00:24:39,359 --> 00:24:41,359 Speaker 1: that's why we have big properties like Fox and NBC 488 00:24:41,480 --> 00:24:45,080 Speaker 1: wanting to participate with us, and UH, ratings are just 489 00:24:45,119 --> 00:24:48,160 Speaker 1: sliding around for everybody. Um, you know, the world isn't 490 00:24:48,200 --> 00:24:51,040 Speaker 1: able to capture how fans are engaging with sports today, 491 00:24:51,600 --> 00:24:54,320 Speaker 1: whether it's through tablets or mobile devices. You know, we're 492 00:24:54,320 --> 00:24:56,600 Speaker 1: getting them, but it's still you know, out of home 493 00:24:56,680 --> 00:24:58,800 Speaker 1: is still never captured accurately. So there's just a lot 494 00:24:58,840 --> 00:25:02,200 Speaker 1: of ways. As a former chief marketing officer, the most 495 00:25:02,240 --> 00:25:04,879 Speaker 1: important thing is fan engagement, and our fan engagement and 496 00:25:05,000 --> 00:25:08,199 Speaker 1: hours per week are expanding throughout the week. So if 497 00:25:08,200 --> 00:25:11,240 Speaker 1: we went from you know, race being you know, three 498 00:25:11,320 --> 00:25:13,520 Speaker 1: or three and a half hours the primary race on 499 00:25:13,520 --> 00:25:16,920 Speaker 1: a Sunday, our fans are hanging out in engaging content 500 00:25:17,040 --> 00:25:20,480 Speaker 1: ten eleven, twelve hours a week. And that's the part 501 00:25:20,520 --> 00:25:23,320 Speaker 1: as a marketing person, I'm looking to do that, um 502 00:25:23,359 --> 00:25:25,760 Speaker 1: you need through party verification, and that's why we all 503 00:25:26,400 --> 00:25:29,119 Speaker 1: you know published the you know, the ratings scorecards on 504 00:25:29,160 --> 00:25:32,040 Speaker 1: any given weekends. So we're holding our own on those 505 00:25:32,040 --> 00:25:35,280 Speaker 1: dimensions relative to other sports. But I would say to 506 00:25:35,440 --> 00:25:38,160 Speaker 1: both of you and to Scott in particularly as a fan, 507 00:25:39,280 --> 00:25:42,159 Speaker 1: I'm more engaged today than I was during what some 508 00:25:42,160 --> 00:25:44,520 Speaker 1: people have perceived as a heyday, because the only chance 509 00:25:44,600 --> 00:25:47,200 Speaker 1: before is I could watch linear television or if I 510 00:25:47,280 --> 00:25:49,159 Speaker 1: was lucky enough to grow up in an area that 511 00:25:49,160 --> 00:25:51,320 Speaker 1: a track was nearby, and I grew up in the 512 00:25:51,320 --> 00:25:53,639 Speaker 1: Northwest and there wasn't a track, so I couldn't go 513 00:25:53,680 --> 00:25:56,320 Speaker 1: to a live race that was nearby. That was my 514 00:25:56,359 --> 00:25:59,439 Speaker 1: two options. Or I'd listened to terrestrial radio. Well, today 515 00:25:59,480 --> 00:26:03,320 Speaker 1: you can consume the sport three sixty. You can have TV, 516 00:26:03,400 --> 00:26:06,359 Speaker 1: which that's a great job. You can you can listen 517 00:26:06,400 --> 00:26:10,000 Speaker 1: to you know, serious satellite radio anywhere you know that 518 00:26:10,000 --> 00:26:12,080 Speaker 1: that has it. You can still have terrestrial. You've got 519 00:26:12,080 --> 00:26:14,800 Speaker 1: digital now today, where we've got a couple of million 520 00:26:14,840 --> 00:26:18,159 Speaker 1: fans every weekend consuming on digital. We've got some of 521 00:26:18,200 --> 00:26:21,000 Speaker 1: the most interesting fantasy games, got a really cool fantasy 522 00:26:21,040 --> 00:26:24,359 Speaker 1: live game that's coming. And we've got social media where 523 00:26:24,359 --> 00:26:27,240 Speaker 1: we've got four billion annual impressions. We have a highly 524 00:26:27,240 --> 00:26:29,520 Speaker 1: engaged social media group, which I'm personally part of it. 525 00:26:29,600 --> 00:26:32,000 Speaker 1: So I would see on a on a on an 526 00:26:32,560 --> 00:26:35,640 Speaker 1: from an analog to a digital world, the engagement's probably 527 00:26:35,640 --> 00:26:37,560 Speaker 1: as high as it's ever been in our history. It's 528 00:26:37,600 --> 00:26:39,719 Speaker 1: just that story narrative. It's hard to tell because that's 529 00:26:39,720 --> 00:26:41,600 Speaker 1: someone you try to tell it sounds like you're defensive, 530 00:26:42,119 --> 00:26:44,440 Speaker 1: and it's just the world of media that's changing and 531 00:26:44,640 --> 00:26:47,439 Speaker 1: fan consumption. Now you're locked in with Fox and NBC 532 00:26:47,600 --> 00:26:51,320 Speaker 1: through Where are you on the arc of sort of 533 00:26:51,359 --> 00:26:53,800 Speaker 1: the Amazons and twitters and facebooks of the world who 534 00:26:53,840 --> 00:26:57,760 Speaker 1: are showing all of this interest in professional sports. How 535 00:26:57,800 --> 00:27:01,360 Speaker 1: do you utilize them or can you utilize them at 536 00:27:01,359 --> 00:27:03,160 Speaker 1: a time when you're locked in with those sort of 537 00:27:03,359 --> 00:27:05,760 Speaker 1: linear TV folks. Not that they don't have digital properties 538 00:27:05,760 --> 00:27:08,640 Speaker 1: as well. Right, so we are locked in through them 539 00:27:08,640 --> 00:27:11,000 Speaker 1: and they do have the digital and and a lunear 540 00:27:11,040 --> 00:27:13,320 Speaker 1: and they do a great job with us. UM we 541 00:27:13,320 --> 00:27:17,360 Speaker 1: we do. We we have partnerships with UH with virtually 542 00:27:17,359 --> 00:27:19,639 Speaker 1: all of the social media groups and a variety of 543 00:27:19,640 --> 00:27:23,040 Speaker 1: different projects. UM. So we did during the playoffs and 544 00:27:23,200 --> 00:27:26,520 Speaker 1: UH with the agreement of of NBC, we did a 545 00:27:26,560 --> 00:27:29,720 Speaker 1: great run with Twitter last year. They don't cover the 546 00:27:29,760 --> 00:27:33,080 Speaker 1: live broadcast, but they you know, those snack able moments 547 00:27:33,119 --> 00:27:35,440 Speaker 1: that we can cover and we had it. We showed 548 00:27:35,480 --> 00:27:38,439 Speaker 1: incrementality on both sides, and so it's you know, the 549 00:27:38,560 --> 00:27:40,880 Speaker 1: partners are willing to work with us on that. UM 550 00:27:41,000 --> 00:27:45,680 Speaker 1: we're doing a fantastic program on Facebook Watch with our 551 00:27:45,720 --> 00:27:49,760 Speaker 1: new driver, CUP driver Daryl Wallace Jr. African American Racing 552 00:27:49,760 --> 00:27:52,359 Speaker 1: this this weekend. And so we've got a program that 553 00:27:52,400 --> 00:27:54,719 Speaker 1: airs on Thursday with Facebook and it's going to be, 554 00:27:55,240 --> 00:27:57,800 Speaker 1: you know, a really strong program that that shows out 555 00:27:57,840 --> 00:28:00,800 Speaker 1: beyond the content our Instagram and last year went through 556 00:28:00,840 --> 00:28:03,320 Speaker 1: the roof for digital numbers and Instagram was, you know, 557 00:28:03,440 --> 00:28:06,920 Speaker 1: double digit increased. So yes, we have we have those moments. 558 00:28:07,080 --> 00:28:10,680 Speaker 1: But the but the live broadcast window that three and 559 00:28:10,680 --> 00:28:13,400 Speaker 1: a half hours go to those two key partners through 560 00:28:13,440 --> 00:28:16,120 Speaker 1: that period and they get they get using the other 561 00:28:16,160 --> 00:28:19,320 Speaker 1: mediums to help umplify the sport. We're talking the NASCAR 562 00:28:19,440 --> 00:28:23,119 Speaker 1: president Brent Doer. One of the biggest things I've always 563 00:28:23,119 --> 00:28:27,320 Speaker 1: believed about NASCAR and why the NASCAR fan probably is 564 00:28:27,359 --> 00:28:30,720 Speaker 1: one of the most passionate around, as you mentioned, is 565 00:28:30,760 --> 00:28:35,440 Speaker 1: because that fan can relate to the cars that are 566 00:28:35,520 --> 00:28:38,120 Speaker 1: on the track. The first winter lead Petty of the 567 00:28:38,200 --> 00:28:41,160 Speaker 1: Dayton of five. Someone can say, you know, my daddy 568 00:28:41,200 --> 00:28:43,840 Speaker 1: owned an Oldsmobile just like Lee Penny had, or you 569 00:28:43,840 --> 00:28:47,280 Speaker 1: can go on to Buddy Baker that when he had 570 00:28:47,360 --> 00:28:51,440 Speaker 1: a Torino that he was racing there. That connection to 571 00:28:51,640 --> 00:28:55,320 Speaker 1: the cars is very important. True today Michaels was right 572 00:28:55,360 --> 00:28:59,080 Speaker 1: in the beginning and the fans and we we probably 573 00:28:59,240 --> 00:29:01,440 Speaker 1: haven't talked about this, but one of the surprises I 574 00:29:01,480 --> 00:29:03,400 Speaker 1: had when it came to NASCAR five years ago was 575 00:29:03,440 --> 00:29:06,360 Speaker 1: how deep the research an analytics team we had a 576 00:29:06,400 --> 00:29:09,760 Speaker 1: NASCAR and we have so much data, and we've arc 577 00:29:09,880 --> 00:29:12,960 Speaker 1: that changed that in from more data to analytics in 578 00:29:13,000 --> 00:29:14,840 Speaker 1: the last few years. And we have a fan of 579 00:29:14,920 --> 00:29:17,600 Speaker 1: council that goes We grew it from twelve thousand to 580 00:29:17,720 --> 00:29:21,160 Speaker 1: twenty five thou and so every week we have qualitative 581 00:29:21,160 --> 00:29:25,080 Speaker 1: and quantitative feedback from these fans, and so we pour 582 00:29:25,160 --> 00:29:27,360 Speaker 1: through the data and we kind of come back to it. 583 00:29:27,440 --> 00:29:30,680 Speaker 1: And the connection with the brands, the connection with the 584 00:29:30,760 --> 00:29:34,040 Speaker 1: manufacturer um is as high today as it's ever been. 585 00:29:34,240 --> 00:29:38,200 Speaker 1: And and they understand that that Chevy that forward in 586 00:29:38,240 --> 00:29:41,320 Speaker 1: that Toyota, that the race cars, but their race car 587 00:29:41,400 --> 00:29:45,000 Speaker 1: personification of the cars that they have that they can get. 588 00:29:45,040 --> 00:29:47,280 Speaker 1: And so the adage of race on Sunday, sell on 589 00:29:47,320 --> 00:29:50,400 Speaker 1: Monday is true. It's not necessarily Monday, because the buying 590 00:29:50,400 --> 00:29:52,840 Speaker 1: cycle might be one year, two year, three years, but 591 00:29:53,000 --> 00:29:55,680 Speaker 1: it's it definitely drives the affinity to the product in 592 00:29:55,720 --> 00:29:58,240 Speaker 1: the brand from when you started as a fan to 593 00:29:58,560 --> 00:30:01,480 Speaker 1: what we experienced today. It's a it's a modern personification 594 00:30:01,520 --> 00:30:05,480 Speaker 1: of that. Michael started at the model T. We had 595 00:30:05,480 --> 00:30:08,520 Speaker 1: to crank him up to get going. Did it come 596 00:30:08,560 --> 00:30:09,880 Speaker 1: in black or did you get one of the ones 597 00:30:10,000 --> 00:30:15,840 Speaker 1: with one of the color? By the way, shout out 598 00:30:15,880 --> 00:30:18,040 Speaker 1: to Peyton Manning. He's going to be the honorary pace 599 00:30:18,160 --> 00:30:22,040 Speaker 1: car driver for this year. It's great. I got a 600 00:30:22,120 --> 00:30:23,719 Speaker 1: chance to meet him in Bristol. He came up with 601 00:30:23,800 --> 00:30:27,520 Speaker 1: out to the Bristol Race last year in Tennessee and 602 00:30:27,840 --> 00:30:31,240 Speaker 1: he isn't one big tall guy. He is big and uh. 603 00:30:31,240 --> 00:30:33,920 Speaker 1: He really took in the sport last last summer and 604 00:30:34,280 --> 00:30:36,520 Speaker 1: made a good time with him. So we're delighted that 605 00:30:36,560 --> 00:30:39,120 Speaker 1: he's coming back to hang out with us and being 606 00:30:39,200 --> 00:30:41,520 Speaker 1: part of the event. Brett, you mentioned race three and 607 00:30:41,600 --> 00:30:44,080 Speaker 1: a half hours. I look at baseball looking to cut 608 00:30:44,080 --> 00:30:49,040 Speaker 1: time from games. Soccer's two hours there. They're demographic is young, young, young. 609 00:30:49,440 --> 00:30:51,680 Speaker 1: It's three and a half hours too long for the 610 00:30:51,720 --> 00:30:56,000 Speaker 1: fans of tomorrow with this limited sort of ability to focus. 611 00:30:57,320 --> 00:31:00,400 Speaker 1: What's an interesting question we came up with the we 612 00:31:00,440 --> 00:31:02,560 Speaker 1: came up the stage racing last year, which was a 613 00:31:03,080 --> 00:31:06,440 Speaker 1: unique to NASCAR, and and so what happened in that 614 00:31:06,480 --> 00:31:09,320 Speaker 1: same kind of research and analytics. The number one complaint 615 00:31:09,360 --> 00:31:13,240 Speaker 1: we have for other fans was breaking from live racing 616 00:31:13,240 --> 00:31:15,760 Speaker 1: to go to commercial. We explained to them that we 617 00:31:15,800 --> 00:31:18,600 Speaker 1: need commercials that helps the engine that manages the business. 618 00:31:18,840 --> 00:31:20,920 Speaker 1: So we first innovation we came up with was this 619 00:31:21,040 --> 00:31:23,840 Speaker 1: side by side picture and picture where both three or 620 00:31:23,880 --> 00:31:26,280 Speaker 1: four years ago we started that you'll see it through 621 00:31:26,320 --> 00:31:28,520 Speaker 1: a lot of the different sports properties today that is 622 00:31:28,720 --> 00:31:32,240 Speaker 1: the picture and picture. But we still we couldn't get 623 00:31:32,280 --> 00:31:34,600 Speaker 1: all the advertisers to do that. So we sat down 624 00:31:34,600 --> 00:31:36,240 Speaker 1: with the industry a year ago and we said, well, 625 00:31:36,360 --> 00:31:38,480 Speaker 1: we have to solve for this, and the solution was 626 00:31:39,080 --> 00:31:41,760 Speaker 1: stop in stage breaks and come up with the brakes. 627 00:31:42,520 --> 00:31:44,320 Speaker 1: And so at the same point, we went back to 628 00:31:44,360 --> 00:31:46,680 Speaker 1: our you know, our fans and said, look, what about 629 00:31:46,680 --> 00:31:48,400 Speaker 1: the time do we have to shorten the races? And 630 00:31:48,440 --> 00:31:52,520 Speaker 1: it's interesting. One third, it's incredible groups. One third of 631 00:31:52,520 --> 00:31:54,680 Speaker 1: our audience wants the races to be the same length 632 00:31:54,760 --> 00:31:57,680 Speaker 1: or longer, one third wants I'm just the way they are, 633 00:31:57,720 --> 00:32:00,280 Speaker 1: and one third wants I'm shorter. So what we're doing 634 00:32:00,400 --> 00:32:02,600 Speaker 1: is it's the perception of you know, if if we 635 00:32:02,640 --> 00:32:04,720 Speaker 1: can keep the event moving and we have a great 636 00:32:04,720 --> 00:32:07,360 Speaker 1: content through the stages and we and we have a 637 00:32:07,400 --> 00:32:11,600 Speaker 1: mantra that it's like every lap matters, um and that 638 00:32:11,640 --> 00:32:13,600 Speaker 1: wasn't the case in the past. You could kind of 639 00:32:13,640 --> 00:32:16,360 Speaker 1: watch the beginning and go away and come back. We 640 00:32:16,400 --> 00:32:18,560 Speaker 1: don't want that. So the stages matter and they lead 641 00:32:18,560 --> 00:32:21,120 Speaker 1: towards championships. And so I think we're onto a really 642 00:32:21,160 --> 00:32:23,120 Speaker 1: really big idea and it's uh, you know, I give 643 00:32:23,160 --> 00:32:25,560 Speaker 1: us the fans a lot of credit, given us feedback, 644 00:32:25,600 --> 00:32:27,800 Speaker 1: and then the industry for innovating to come up with 645 00:32:27,800 --> 00:32:33,480 Speaker 1: a solution running of the Daytona five D this Sunday, 646 00:32:33,600 --> 00:32:37,040 Speaker 1: NASCAR President Brent Doer, what a pleasure to talk with 647 00:32:37,080 --> 00:32:39,680 Speaker 1: you from a big NASCAR fan, Thank you so much, sir, 648 00:32:40,120 --> 00:32:43,880 Speaker 1: my pleasure. Guys. Takeaways Now, can you say to he 649 00:32:44,240 --> 00:32:47,880 Speaker 1: to from a NASCAR fan like me, I am excited 650 00:32:47,880 --> 00:32:50,720 Speaker 1: about the Daytona. This is the time of the year 651 00:32:50,880 --> 00:32:54,360 Speaker 1: that I get most excited about any sporting event. And 652 00:32:54,520 --> 00:32:57,840 Speaker 1: if you're a NASCAR fan, you're with me. And that's 653 00:32:57,880 --> 00:33:02,520 Speaker 1: what happens with the NASCAR fans in general, about how 654 00:33:02,600 --> 00:33:05,920 Speaker 1: passionate they are, and that's what Brent was talking about, 655 00:33:05,960 --> 00:33:09,320 Speaker 1: how passionate they are about this sport. Oh this passion 656 00:33:09,320 --> 00:33:13,040 Speaker 1: and this brand loyalty from a business perspective, but I 657 00:33:13,080 --> 00:33:17,440 Speaker 1: liked the creativity. I was joking about my NASCAR experience 658 00:33:17,440 --> 00:33:20,680 Speaker 1: being lightning McQueen. I didn't know that they were real 659 00:33:20,760 --> 00:33:23,960 Speaker 1: NASCAR racers in cars three. I didn't know that. But 660 00:33:24,000 --> 00:33:27,120 Speaker 1: if you want a good way to develop the next 661 00:33:27,160 --> 00:33:33,080 Speaker 1: generation of fans, video games, movies of Pixar, that is good. 662 00:33:33,200 --> 00:33:36,000 Speaker 1: I'm very impressed that they found a way to get 663 00:33:36,040 --> 00:33:38,880 Speaker 1: that tie in. My son, my oldest, he'll be twenty 664 00:33:38,960 --> 00:33:43,360 Speaker 1: seven years old. I taught him how to count by 665 00:33:43,480 --> 00:33:46,880 Speaker 1: using the numbers on the side of cars on NASCAR. 666 00:33:47,160 --> 00:33:50,280 Speaker 1: The first number he learned was forty three. Okay, who's 667 00:33:50,320 --> 00:33:54,320 Speaker 1: forty three? That's Richard Petty. We could use that for 668 00:33:54,320 --> 00:33:56,200 Speaker 1: a number of the week. But I do you have 669 00:33:56,240 --> 00:33:59,680 Speaker 1: what I do? Have a number of the week? You 670 00:34:00,000 --> 00:34:03,760 Speaker 1: want to feel better to be number one than number five. 671 00:34:03,760 --> 00:34:05,400 Speaker 1: I'll wear a number because of Mike. We have a 672 00:34:05,480 --> 00:34:07,280 Speaker 1: chance to go for three in a row. Kid numbers 673 00:34:07,280 --> 00:34:09,440 Speaker 1: in a good time. And I first started wearing the number, 674 00:34:09,560 --> 00:34:13,080 Speaker 1: I was just happy. In Floomberg Business of sports, the 675 00:34:13,160 --> 00:34:16,080 Speaker 1: number of the week dime now for the number of 676 00:34:16,120 --> 00:34:23,200 Speaker 1: the week, very easy sixty very easy, sixty sixtie running. 677 00:34:23,320 --> 00:34:25,160 Speaker 1: That's correct. Oh so you said that, all right, that's 678 00:34:25,200 --> 00:34:27,319 Speaker 1: like that's why I know it. Yeah, I listened when 679 00:34:27,320 --> 00:34:32,320 Speaker 1: you speak, you know, I went let me let me amend. 680 00:34:32,719 --> 00:34:38,560 Speaker 1: I was listening when you said that. Way back nineteen 681 00:34:38,680 --> 00:34:41,120 Speaker 1: fifty nine, that's when Lee Petty won the first day 682 00:34:41,160 --> 00:34:44,160 Speaker 1: tone of five hundred. I can go on to the 683 00:34:44,239 --> 00:34:46,239 Speaker 1: great champ. We know people have listened to the show. 684 00:34:46,280 --> 00:34:51,800 Speaker 1: We know you can, Yes, I can. I cannot. They 685 00:34:49,760 --> 00:34:54,080 Speaker 1: used to there was nothing in the infield. In fact, 686 00:34:54,120 --> 00:34:56,279 Speaker 1: back in the day, during that time, there was a 687 00:34:56,320 --> 00:35:00,440 Speaker 1: football field in the infield right right it as you 688 00:35:00,520 --> 00:35:04,239 Speaker 1: come off the trioval, that's where the football field was. 689 00:35:04,880 --> 00:35:08,680 Speaker 1: So right where today where you see Daytona and hopefully 690 00:35:08,760 --> 00:35:11,799 Speaker 1: no one will slide through the grass there, that's where 691 00:35:11,800 --> 00:35:13,360 Speaker 1: the football you want to be impressed. I'll tell you 692 00:35:13,440 --> 00:35:15,760 Speaker 1: what I can do. I can tell you Carl Ledwards 693 00:35:15,760 --> 00:35:17,880 Speaker 1: flipped out of his car that that didn't he do? 694 00:35:17,920 --> 00:35:20,480 Speaker 1: That wasn't that him? Yeah? That's what I know. There 695 00:35:20,480 --> 00:35:22,120 Speaker 1: you go, and if you would have won a Daytona 696 00:35:22,800 --> 00:35:24,680 Speaker 1: you would have seen him do it right there. But 697 00:35:25,239 --> 00:35:28,440 Speaker 1: do some donuts on the infield and you've been listening 698 00:35:28,480 --> 00:35:30,560 Speaker 1: to Bloomberg Business of Sports. We are here each and 699 00:35:30,600 --> 00:35:33,000 Speaker 1: every week at the same time, exploring the world of 700 00:35:33,120 --> 00:35:36,320 Speaker 1: money and sports. I'm Michael Barr and I'm Scott Sashnik. 701 00:35:36,360 --> 00:35:38,279 Speaker 1: Thanks for joining us. Please tune in next week when 702 00:35:38,280 --> 00:35:40,080 Speaker 1: we speak with the biggest and brightest in the sports 703 00:35:40,120 --> 00:35:43,200 Speaker 1: business industry. You're listening to Bloomberg Business of Sports on 704 00:35:43,239 --> 00:35:47,560 Speaker 1: Bloomberg Radio around the world and online as an Apple 705 00:35:47,600 --> 00:35:54,040 Speaker 1: podcast all night Tune