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Speaker 1: This is the business of sports. Should Major League Baseball

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Speaker 1: shorten up to season? How do we present football to

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Speaker 1: the audience of the future. I don't think that most

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Speaker 1: players understand the power that they have. The future of

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Speaker 1: IndyCar racing is looking bright. Scott Sashnik very basic math here,

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Speaker 1: more bidders means more money. Evan Nobody Williams. The team

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Speaker 1: value has essentially quadruples. And the leaders in the sports industry.

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Speaker 1: Time to bringing our guest Al Starmbrunner, National Hockey League

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Speaker 1: Commissioner Gary Bettman, Atlanta Braves President Derek Schiller, Patriots President

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Speaker 1: Jonathan Kraft. Bloomberg Business of Sports from Bloomberg Radio. Hello,

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Speaker 1: I'm mich Lavan, I'm Evan Noby Williams, and I'm Scott Snick.

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Speaker 1: This is a special Martin Luther King edition of the

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Speaker 1: Bloomberg Business of Sports where we explore the big money

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Speaker 1: issues in the world of sports coming up today. Lots

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Speaker 1: of topics to talk about. Let's take a look at

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Speaker 1: some of the topics of this Martin Luther King Day special.

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Speaker 1: Let's start with the media. What's going to happen as

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Speaker 1: we look at twenty nineteen down the road, as we

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Speaker 1: know they're gonna be a lot or money for sports

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Speaker 1: for NFL and going on down the line. But what

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Speaker 1: are we looking at for the future. I have no idea.

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Speaker 1: How been you? I knew I would be investing in

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Speaker 1: whatever that was right now, everybody, let's look at at

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Speaker 1: least something that happened recently, New Fox, which is going

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Speaker 1: to be the company that's left over after the Fox

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Speaker 1: Disney deal. We thought many thought that New Fox would

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Speaker 1: wind up buying back the regional sports networks, the twenty

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Speaker 1: two regional sports networks that are out there for sale.

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Speaker 1: Price tag I don't know, sixteen to twenty billion dollars

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Speaker 1: something like that. Yankees gonna buy back, yes, and we'll

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Speaker 1: take that out at five or six billion, but still

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Speaker 1: a big deal, a big sports business deal. New Fox

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Speaker 1: announces that we're out. We are not going to buy

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Speaker 1: any of these rsns. They're gonna focus on sports and news, yes,

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Speaker 1: but we are not buying back these r s ns.

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Speaker 1: Through this process into a bit of a loop. Now

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Speaker 1: you've got Sinclair bidding on the bundle. You've got some

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Speaker 1: private equity. Is Apollo in the mix showing some interest?

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Speaker 1: Are you gonna get a piecemeal approach to this. Are

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Speaker 1: you gonna have like the Southeast go to Liberty where

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Speaker 1: they already owned the Braise and Comcast in the Midwest.

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Speaker 1: This is a big, big transaction, big price tag. But

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Speaker 1: now you're you're looking at this fractured sale. It's gonna

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Speaker 1: be very interesting to see how this wind's up proceeding

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Speaker 1: because it will have a significant impact on the landscape

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Speaker 1: of sports broadcast. And not only that, the clock is ticking.

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Speaker 1: Once this deal is finalized, they have ninety days. I

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Speaker 1: think it's right to make this deal done. It's a

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Speaker 1: lot easier to sell. This is, to my money, that

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Speaker 1: the biggest sports business story going out right now. But

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Speaker 1: it's a lot easier to sell this as one package

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Speaker 1: in ninety days than it is to decide, Okay, who

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Speaker 1: wants the Midwest, who wants the West Coast, who wants

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Speaker 1: the Southeast. If they do indeed decide to go piecemeal,

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Speaker 1: which certainly seems like it's the most likely right now,

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Speaker 1: that's a tough It's just a tough thing to do

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Speaker 1: a company. Interesting part of this emmon though, is what

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Speaker 1: Fox said in the filing and multiple reasons why, but

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Speaker 1: one of the reasons why they will not bid is

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Speaker 1: that they feel Disney is overexposed the assets. Now that

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Speaker 1: means one of the closely guarded secrets of these deals

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Speaker 1: is sort of your affiliate fees and how much people

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Speaker 1: are paying for these rs n s and how they

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Speaker 1: how these contracts are constructed. Well, people have now gotten

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Speaker 1: a peak under the kimono, you know, behind the velvet rope.

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Speaker 1: Here is to the intricacies of these contracts. Now they know.

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Speaker 1: Future bidders now know there two Fox is saying, boy,

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Speaker 1: it's gonna be hard to think ring the value. Now

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Speaker 1: folks know how the secret sauce is made. I want

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Speaker 1: to go back. Is like what you guys were saying

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Speaker 1: and whatever was saying, why can't you just piecemeal it together?

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Speaker 1: Well you can, and that maybe, But if you're looking

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Speaker 1: for the easier transaction, and this is being handled by

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Speaker 1: Alan and Company and Chase, the easier transaction would be

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Speaker 1: too fine. Let's say a Sinclair that has the broadcast expertise,

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Speaker 1: that have more stations anybody else, and perhaps a private

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Speaker 1: equity company that will provide some capital. They get together,

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Speaker 1: make an eighteen nineteen billion dollar bid and suck it

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Speaker 1: all up. Okay, here's a deal. Too bitter boom we're in.

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Speaker 1: We make make the transaction not a piecemeal each and

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Speaker 1: every one of these Those are lots of different transactions,

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Speaker 1: lots of different negotiations. You know, if you're gonna make

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Speaker 1: a deal, it's a lot easier to have one person

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Speaker 1: at the table, one party. Then have to break things

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Speaker 1: up and have all these different little micro transactions difficult,

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Speaker 1: especially with the time, especially with the time. And then

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Speaker 1: I get that, but I mean this is complicated, you

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Speaker 1: know when you get into the the rs n S.

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Speaker 1: I mean, this whole thing has been complicated. So maybe

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Speaker 1: they don't have by design, this is going to be segmented.

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Speaker 1: Fox also said, by the way, I mean, you really

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Speaker 1: they got to get this transaction done. But Disney can't

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Speaker 1: be liking the fact that also in the file and

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Speaker 1: they're like, well, we don't see rs n S as

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Speaker 1: this big growth business anymore. This is not where we

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Speaker 1: want to be focused. So you've got that comment, you've

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Speaker 1: got the overexposed and sort of everybody knows the details.

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Speaker 1: Really tough for Disney now to make this work. They

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Speaker 1: will eventually, but you gotta wonder does it hurt price.

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Speaker 1: So before we we move off the RSN S Scott.

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Speaker 1: The I mean originally the thought was this entire package

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Speaker 1: could be You know, what do you think when it

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Speaker 1: all settles, if it goes piecemeal? Are we looking at sixteen?

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Speaker 1: Are we looking at a little bit of something? But

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Speaker 1: one banker who's seen it all and has involved told

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Speaker 1: me with a few expletives, this is not a twenty

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Speaker 1: billion dollar transaction. But let us not forget. Something's worth

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Speaker 1: what somebody's willing to pay. So he wants it pretty badly.

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Speaker 1: Like the y S network. You know, you've got MBA, Dolla,

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Speaker 1: You've got red Bird Capital talking with Amazon in there,

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Speaker 1: perhaps Sinclair, you know, Yes network may go off at

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Speaker 1: like six billion. That's this. The crown jewel of it

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Speaker 1: all is Yes and the Yankees. So let's see what

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Speaker 1: that number is that will probably happen first it would

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Speaker 1: be my guest, um, but he said, this is probably

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Speaker 1: a fifteen sixteen billion dollar transaction all in. But this

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Speaker 1: only one part of media. And now we're talking about Evan.

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Speaker 1: You've got the Fangs involved in and bidding on let's

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Speaker 1: say Amazon Thursday night. There's testing involved, there's sports a

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Speaker 1: during involved, there's the Linears involved, like as Brian roll

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Speaker 1: Up told us on a recent show, we want big audience.

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Speaker 1: We're not gonna take more money just to experiment. We

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Speaker 1: want big audience. So we're getting close to that. Things

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Speaker 1: are gearing up for when these big time rights are

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Speaker 1: coming coming up, and it's going to be very interesting.

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Speaker 1: It says on the sheet here, I'm supposed to set

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Speaker 1: up topic two. So I'm gonna do it this way.

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Speaker 1: Sports betting nobody and I meet nobody, and they're gonna watch.

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Speaker 1: I'm gonna get some direct tweets from this. I know this,

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Speaker 1: But for my money, if I need an expert on

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Speaker 1: sports betting in the media, I am going to no

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Speaker 1: VI underscore Williams. I can't tell you how many times

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Speaker 1: I looked to my left when something's going on in

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Speaker 1: this space and I say, Evan, what do I need

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Speaker 1: to know? And it's I'm not ashamed to admit I

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Speaker 1: don't know much about that. I'm educating myself as we go.

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Speaker 1: But this guy drills down deep like and I make

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Speaker 1: fun of him a lot because it's because it's is.

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Speaker 1: He's got a terrible Twitter handle, he's got a terrible hairstyle.

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Speaker 1: But but but he certainly knows his world of sports betting.

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Speaker 1: So you tell me, you know the players have where

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Speaker 1: everybody stands. You tell and your mother is gonna really

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Speaker 1: you know the word cavell. You ask your mother. Your

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Speaker 1: mother is going to cavel about that one. You tell me,

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Speaker 1: where is headed in sports? Yeah? Obviously an insane year

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Speaker 1: Supreme Court ruled we had eight states legalized. In the aftermath,

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Speaker 1: is going to be a a lot more states and

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Speaker 1: be as more states come online, there's more critical mass.

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Speaker 1: You're gonna start seeing this bleed into national advertising. You

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Speaker 1: know there's huge money there. You're gonna see leagues starting

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Speaker 1: to sign exclusive data deals. You know those are could

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Speaker 1: be hundred million dollar deals if not, if not more,

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Speaker 1: you're gonna start seeing it on broadcast. You know, announcers

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Speaker 1: that are talking openly about the spread, are the over

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Speaker 1: under or what's at stake? Here go on question for you.

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Speaker 1: Sean McManus at the Super Bowl Media Day at CBS

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Speaker 1: said there will be no mention of sports betting, of

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Speaker 1: odds of anything on the Super Bowl broadcast, which I

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Speaker 1: was a little surprised. Novie Williams, is this the last

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Speaker 1: time the head of the sports division and he's news division,

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Speaker 1: But the head of the sports division of the network

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Speaker 1: showing the Super Bowl, makes that comment. I don't think

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Speaker 1: the last time, but surprised I would have said, you know,

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Speaker 1: I mean right now, you know the probably a fifth

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Speaker 1: of the national audience for the Super Bowl is going

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Speaker 1: to be in a place where you can gamble legally

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Speaker 1: this year, but next year not even a mention. By

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Speaker 1: the way, the over under the nothing. The reason why

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Speaker 1: leagues and T and and TV, you know, broadcasters don't

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Speaker 1: want to do that is that when you do that,

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Speaker 1: you're talking to someone in Texas or California. You're essentially

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Speaker 1: advertising the black market. Right The way that people interact

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Speaker 1: with the spread if you're living in Texas right now,

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Speaker 1: is that you're you're gambling off shore, right You're gambling

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Speaker 1: with a within a legal book. So you don't cater

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Speaker 1: to your New Jersey customers at all. As you know,

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Speaker 1: every broadcast has has local spots. You know, if you

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Speaker 1: live in New Jersey and you're watching NFL games, you

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Speaker 1: know which those local spots are because they're they're the MGM,

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Speaker 1: the the William Ill and they're the Draft KINGSDS. I

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Speaker 1: think it's gonna take maybe a little while, maybe another

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Speaker 1: year before, you know, big events like the Super Bowl

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Speaker 1: do address this, but there's no question that the creep

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Speaker 1: is happening. And once New York gets online, once Texas

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Speaker 1: gets online, once California gets online, everything is gonna We're

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Speaker 1: not talking about we talked about the number of states,

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Speaker 1: you said, but frankly, with all due respect to the

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Speaker 1: smaller states, if I'm William Hill, if I'm Fantel, if

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Speaker 1: I'm DraftKings, this is about New York and California, you

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Speaker 1: gotta have it. I mean that a little Florida in

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Speaker 1: a little Illinois and text, when when does revenue for

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Speaker 1: let's just say Draft Kings, When does revenue go over?

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Speaker 1: Are those two states from sports betting? At me? Because

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Speaker 1: right now still daily fantasies about sports betting? Was what

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Speaker 1: of DraftKings revenue? About? Now? So we had DraftKings ce

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Speaker 1: Jason Robbins on this exact show a couple of months ago,

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Speaker 1: and he said, you know, we asked him this exact question,

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Speaker 1: at what point do you become a gambling company and

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Speaker 1: not a daily fantasy company? He said it was going

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Speaker 1: to take two or three big states. In the interim

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Speaker 1: between that comment and now we've had Pennsylvania come online,

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Speaker 1: that's a pretty big state, uh, young state. I would

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Speaker 1: certainly think that that if we were to get New

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Speaker 1: York in, which seems likely given where that legislature is,

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Speaker 1: and one of the other big ones, Illinois certainly seems

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Speaker 1: maybe the most next likely of the big ones, I

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Speaker 1: think those two, uh, those two states would probably put

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Speaker 1: draft kings over the top. All right, well, then I

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Speaker 1: gotta go back to something you guys said. If you

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Speaker 1: have executive saying we're not going to mention anything about

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Speaker 1: gambling during the Super Bowl, that's gonna happen pretty much

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Speaker 1: forever because I'm sure a state like Utah will never

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Speaker 1: approve this. So all it takes is one state to

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Speaker 1: say no, and then you still have that in Now, yes,

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Speaker 1: you'll have the local spots coming might be in by

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Speaker 1: the way, that made surprise will be the last if

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Speaker 1: it happens. I don't know. I joined the drinking club,

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Speaker 1: remember were talking about that. That's the whole different story.

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Speaker 1: The value of data also going to be a major story,

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Speaker 1: you know, And I'm going to go to the dark

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Speaker 1: side of what you were talking about Evan earlier about

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Speaker 1: gambling and many moons ago thirty years ago when I

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Speaker 1: played poker. Well, no, that that's what I cried during

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Speaker 1: that day. But back in the Detroit area where you

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Speaker 1: had poker, there was a place in Canada. When you

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Speaker 1: say the Detroit area where you played poker, like, is

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Speaker 1: this like some kind of speakeasy, That's what I'm getting at.

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Speaker 1: It's like now in Canada and Windsor you could you

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Speaker 1: go over the bridge, you could play lead done it

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Speaker 1: many times. There were many people now and this was

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Speaker 1: before the casinos Risetta. There were many people who I

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Speaker 1: knew that had the let's call the back alley games

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Speaker 1: where they would go to somebody's house and someone would

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Speaker 1: take a rak are taking in the underbelly. There's a

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Speaker 1: reason there's I'm going somewhere with this, but we have

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Speaker 1: twenty two minutes left. That But but the casino was

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Speaker 1: quote unquote casino at the time that would call and

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Speaker 1: drop dime on these people and then the game would

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Speaker 1: bust up and then they were arrested. This and that

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Speaker 1: whatever what I'm wondering now, and I want bad bad

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Speaker 1: Le Roy Brown play this is this should be the

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Speaker 1: music under the conversation. I see this where now the

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Speaker 1: casinos where it is legal and all of a sudden,

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Speaker 1: you got Benny the bookie. Are they going to drop

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Speaker 1: dime on Benny the book because of this? That's certainly possible.

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Speaker 1: The limited conversations I've had with bookies in in the

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Speaker 1: New York area, in the New Jersey area is that

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Speaker 1: they're not particularly worried about the legalized side of things.

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Speaker 1: They still offer services that a Kings never will. You

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Speaker 1: can bet on credit, you can it obscures the charges

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Speaker 1: on your on your credit card. You know, there's a

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Speaker 1: lot of things that you know that sometimes the margins

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Speaker 1: are better if you're betting with Bob the bookie than

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Speaker 1: then if you're betting with with Draft Kings or MGM.

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Speaker 1: There's still I think there's still an opportunity out there

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Speaker 1: for for bookies who are who have our entrenched customers.

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Speaker 1: But the majority of of new betters out there in

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Speaker 1: a legal market like New Jersey are going to be

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Speaker 1: going through the legal grounds. Now. We are going to

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Speaker 1: talk about franchise values now before we get to the sports. Though,

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Speaker 1: no better franchise right now than Fortnite right. Oh, your

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Speaker 1: kid loves it, My kid loves it. Got to give

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Speaker 1: a shout out to snazzy baton. That's right, my son

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Speaker 1: has won his first single whatever it is, the hundred

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Speaker 1: player thing, he got his first victory. You should have

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Speaker 1: seen him running around the house. I had not seen

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Speaker 1: him this excited, even after winning like the hockey tournaments

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Speaker 1: or whatever. This thing he was trying. He read a

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Speaker 1: book on how to get better and then he won,

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Speaker 1: and my lord, it was a celebration. But there's a

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Speaker 1: reason why the NFL wanted to join Fortnite because this

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Speaker 1: is where the kids are and everybody got any the

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Speaker 1: pro sports scenes were all trying to figure out. And

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Speaker 1: it's everything we've already discussed on this special Martin Luther

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Speaker 1: King Day edition of the Bloomberg Business of Sports that

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Speaker 1: we've been talking about. It's what's next, how do you

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Speaker 1: get the kids, It's about the mobile, it's about being

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Speaker 1: on Twitch. This is how what's going to drive the

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Speaker 1: franchise values moving on? And the big question, at least

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Speaker 1: in my eyes, is our sports able to capture that? Right?

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Speaker 1: Is there? Has there? Yeah? Has there been a shift

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Speaker 1: enough in in the way that that younger folks interact

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Speaker 1: that sports is just no longer how priority? But what

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Speaker 1: nine year olds gonna watch? The three Hour Foot. We

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Speaker 1: heard Brian Rolapp a couple of weeks ago on this

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Speaker 1: show that the money guy behind the NFL say that

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Speaker 1: they are convinced that, you know, they're going to be

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Speaker 1: able to tap into this audience. And I am less

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Speaker 1: less certain that it's not a football thing necessarily. I'm

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Speaker 1: just less certain that live sports is going to hold

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Speaker 1: the same cache once you go to where they are

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Speaker 1: that they did for for generations. Like my own a part.

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Speaker 1: Even at Novie Williams advanced age. Now he's crossed the threat.

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Speaker 1: Even though he doesn't moisturize the crows feet, you know,

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Speaker 1: he's starting to get up there. It's not like I

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Speaker 1: don't look at Novie Williams anymore and think, you know,

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Speaker 1: young hipster. You know, I don't think that anything. He's

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Speaker 1: getting it, but he's that should have been, you know,

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Speaker 1: somebody should have been getting that for him for holidays.

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Speaker 1: But whatever. But the question is did they lose it already?

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Speaker 1: Like baseball is trying to figure out how to get younger,

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Speaker 1: football is trying to figure out how to get younger,

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Speaker 1: and they're they're going to where they are. The question

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Speaker 1: is can you monetize one of the questions, is a

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Speaker 1: two three four minute video clip of the NFL enough

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Speaker 1: can you monetize that for this next generation or is

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Speaker 1: it some point come where they're just you can't replace

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Speaker 1: the viewers that aren't there right now. We'll have at

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Speaker 1: some point this year, we'll have another sports executive on

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Speaker 1: and this is a perfect question for the sports folks

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Speaker 1: because they sports is where the kids are right now.

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Speaker 1: That there are gaudy viewership numbers. However, they're having trouble

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Speaker 1: even monetizing those viewers within the sports themselves. It's just

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Speaker 1: a tougher generation to reach. It's so fragmented that that

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Speaker 1: even something like competitive video games where people are consuming

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Speaker 1: them for hours and hours on end, there's no easy

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Speaker 1: way to get them in the way that that older

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Speaker 1: generations were kind of encountered by advertising. But they scale globally. Sure,

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Speaker 1: they scale globally, but that's you're gonna have billions and

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Speaker 1: billions of viewers. But if they're all using ad block

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Speaker 1: on their computers and they're all kind of immune to

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Speaker 1: whatever the advertising you're using on them, they're they're they're

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Speaker 1: more basic though, with the technology and whether Amazon's involved,

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Speaker 1: and we know they have Thursday night, the value of

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Speaker 1: each eyeball if you can get I know, we talked

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Speaker 1: about this again too, that if the technology and the

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Speaker 1: direct advertising works, if you know enough about Michael Barr says, hey,

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Speaker 1: I need a new set of snow tirees. You've you've

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Speaker 1: been on Google looking around for snow tires and I

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Speaker 1: can direct add if I can go right at you

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Speaker 1: with snow tire deals and this this is what you

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Speaker 1: should get. If you can get individual ads for for

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Speaker 1: for all the viewers, even if you have fewer eyeballs,

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Speaker 1: the value of each one goes up. But they kind

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Speaker 1: of do that now in the way. Well they're trying,

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Speaker 1: they're trying. It's not quite where it needs to be.

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Speaker 1: Like I've told you that the story that after I

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Speaker 1: bought the sandals from my kid, it's like, for six

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Speaker 1: months later, I'm still getting ads for sandals. Like you

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Speaker 1: need to know. All right, move on, they're done, the

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Speaker 1: purchase has been made. But what happens if an entire

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Speaker 1: generation is so skeptical of ads that no matter how

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Speaker 1: well targeted they are, they're not clicking on them. That's

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Speaker 1: actually well, or they have technology that means that the

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Speaker 1: ad that is aimed for them never reaches because what

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Speaker 1: a roll up, say the second screen, the commercials come on.

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Speaker 1: They're trying to keep two boxes. But are people looking

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Speaker 1: at Twitter? If they're on Twitter? If they're if they're

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Speaker 1: then commercial hits and they're they're messaging with their friends? Yeah,

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Speaker 1: what what's the attentions? Now, wait a minute. That that's

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Speaker 1: an old problem. I mean when you just have I mean,

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Speaker 1: that's a problem. Is like the moment that the sports

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Speaker 1: went off and you went to the commercial, the folks

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Speaker 1: are going to the restroom in their house or to

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Speaker 1: getting something to eat or something whatever. Then they come back.

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Speaker 1: So this is the same problem that you've got. It's

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Speaker 1: just a different version of it. I guess the bottom

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Speaker 1: line here, guys, as media changes, as gambling becomes more pervasive,

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Speaker 1: all these things we're talking about, reaching this younger demographic

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Speaker 1: going to where the future of sports fandom is is

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Speaker 1: one of the biggest and trickiest problems facing people in

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Speaker 1: two thousand nine. One thing that will happen in is

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Speaker 1: that you will have players retire from their respective sports,

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Speaker 1: whether it's football, baseball, basketball, hockey, and pro players they

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Speaker 1: have to adjust to life after they leave the game,

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Speaker 1: and sometimes it can be tough. Scott Rochelle is the

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Speaker 1: president and CEO of the National Basketball Retired Players Association.

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Speaker 1: We spoke about preparing former players for the next chapter

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Speaker 1: of their lives when they step away from the court,

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Speaker 1: including in the business world. Here's what he had to say.

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Speaker 1: When players leave the game of basketball, you know, they're

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Speaker 1: in their late thirties, early forties, and you know they're

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Speaker 1: they're not retiring, they're just transitioning career wise, and because

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Speaker 1: of the career that've had in basketball, they have a brand,

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Speaker 1: they have an identity, and that really lends itself to

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Speaker 1: entrepreneurial ventures because the players want to take what they've

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Speaker 1: built off the court and and take that in transition

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Speaker 1: that into something that works in the business world. And

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Speaker 1: what we've learned is that for former professional athletes aren't

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Speaker 1: going to go directly into an office setting. They're not

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Speaker 1: going to sit in a cubicle like everyone else. They're

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Speaker 1: they're gonna want to be out in the community, growing

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Speaker 1: their brand and and really impacting the world. And they want,

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Speaker 1: you know, they always want to do at the same

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Speaker 1: level they did when they're playing professionally. That's not always

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Speaker 1: you know, possible, but what we've done is we've given

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Speaker 1: them the opportunities to build businesses, to continue their businesses,

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Speaker 1: and developed with skills through our partnership up with the

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Speaker 1: Northwestern tell of School of Business that comes in and

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Speaker 1: gives these guys and women nuts and bolts business training

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Speaker 1: that they probably wouldn't have received because they've been so

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Speaker 1: focused on basketball their entire lives. Even if they were

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Speaker 1: a business major in college, they they've been focused on basketball.

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Speaker 1: So a lot of the things that your average business

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Speaker 1: pers and entrepreneur knows, we're missed by the players. And

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Speaker 1: so we're going back and kind of backfilling the education

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Speaker 1: and the knowledge component of it, because you know, our

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Speaker 1: our players are very well suited for entrepreneurial ventures that

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Speaker 1: really capitalize on their brands. That's got to be hard

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Speaker 1: for a former NBA player because they're so used to

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Speaker 1: being on the court, they're so used to the lights,

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Speaker 1: they're so used to the press coverage, and all of

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Speaker 1: a sudden, one day, bam, that's it. That's got to

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Speaker 1: be a hard transition. It absolutely is there. The transition

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Speaker 1: comes with identity crisis because they've been known as a

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Speaker 1: basketball player their entire lives. That's all they've done, that's

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Speaker 1: all they've identified with, and when you take that away,

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Speaker 1: the player is now searching for their next identity. Who

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Speaker 1: are they? What is their value to society, what is

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Speaker 1: their value to their family, their wife, their kids, and

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Speaker 1: so you know, through our association, we work very closely

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Speaker 1: with different partners to help players identify those things early on,

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Speaker 1: given while they're playing. So the players understand, hey, what

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Speaker 1: I've done playing basketball, these are things that I'm interested in.

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Speaker 1: So you know, that type of work is very very important,

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Speaker 1: very early on because once the player leaves the game

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Speaker 1: and now they're searching for that identity, that purpose, uh

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Speaker 1: and sometimes just a way to spend their time, the

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Speaker 1: panic that sets in can be a huge distraction. They

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Speaker 1: really can. And so what we're doing now is giving

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Speaker 1: players the opportunity, whether it be in the summertime, during

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Speaker 1: the off season, or once they're once they've already transitioned,

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Speaker 1: to get in all of our programs. Say, for example,

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Speaker 1: with again i mentioned the Kellogg School and Management program.

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Speaker 1: There the Kellock professors teach business, entrepreneurship, or different ways

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Speaker 1: that we can get involved with coaching broadcasting. We have

427
00:22:08,160 --> 00:22:11,600
Speaker 1: a broadcasting boot camp for players where players can go

428
00:22:11,640 --> 00:22:15,000
Speaker 1: straight from the playing days and and go straight into

429
00:22:15,119 --> 00:22:19,760
Speaker 1: the broadcasting booth and share their knowledge of basketball. But again,

430
00:22:20,080 --> 00:22:22,879
Speaker 1: you can't just do it automatically. Players just can't step

431
00:22:22,880 --> 00:22:26,119
Speaker 1: off the court and become a great broadcaster. They're learning

432
00:22:26,119 --> 00:22:28,479
Speaker 1: and is education involved, and that's when we come in

433
00:22:28,480 --> 00:22:31,879
Speaker 1: to provide that education. I have a Scott Rochelle, the

434
00:22:31,880 --> 00:22:36,120
Speaker 1: President and CEO of the National Basketball Retired Players Association,

435
00:22:36,720 --> 00:22:40,960
Speaker 1: and we went on to talk about players going to

436
00:22:41,000 --> 00:22:43,919
Speaker 1: the broadcast booth and it's not an easy transition. And

437
00:22:43,960 --> 00:22:46,840
Speaker 1: I think about me and Joe Green in the NFL.

438
00:22:46,880 --> 00:22:50,359
Speaker 1: That's what I brought up to him. Obviously one heck

439
00:22:50,560 --> 00:22:52,720
Speaker 1: of a football player, and then they tried to put

440
00:22:52,760 --> 00:22:56,680
Speaker 1: him in the broadcast booth and God bless it didn't

441
00:22:56,680 --> 00:23:00,960
Speaker 1: work out very well. Mean Joe, yeah, you remember that.

442
00:23:01,400 --> 00:23:03,560
Speaker 1: Of course, I remember remember when he went to the broadcast.

443
00:23:03,560 --> 00:23:05,760
Speaker 1: I mean that when he went to the broadcast. But

444
00:23:05,800 --> 00:23:07,480
Speaker 1: I'm a lot more encouraged these days, bar because I

445
00:23:07,480 --> 00:23:09,240
Speaker 1: gotta tell you, when we have our events around the

446
00:23:09,280 --> 00:23:12,840
Speaker 1: country and we do a venture capital, tech and athlete.

447
00:23:13,200 --> 00:23:15,479
Speaker 1: I mean, Jalen Brown of the Boston Celtics, how old

448
00:23:15,520 --> 00:23:19,640
Speaker 1: does he have in years old. This kid's got it together.

449
00:23:19,760 --> 00:23:22,879
Speaker 1: He knows he's got to use the fame that he

450
00:23:22,920 --> 00:23:26,480
Speaker 1: has right now because he needs a career after basketball,

451
00:23:26,560 --> 00:23:29,520
Speaker 1: whether it be at Horizon when he's done playing. So

452
00:23:29,560 --> 00:23:34,600
Speaker 1: many more athletes understand and want to engage in outside

453
00:23:34,640 --> 00:23:38,040
Speaker 1: businesses right now, and they're getting involved while they're playing.

454
00:23:38,040 --> 00:23:41,160
Speaker 1: They're not waiting for that retirement day and then say, oh, now,

455
00:23:41,320 --> 00:23:44,320
Speaker 1: now what do I do? They are engaged. You have

456
00:23:44,400 --> 00:23:47,040
Speaker 1: players making choices of where they want to go play

457
00:23:47,080 --> 00:23:50,159
Speaker 1: when they are a little bit older, based on what

458
00:23:50,359 --> 00:23:52,960
Speaker 1: owners can I have access to, What part of the

459
00:23:53,000 --> 00:23:56,320
Speaker 1: country can I have access to? Uh Andrea Goodala, who

460
00:23:56,359 --> 00:23:58,200
Speaker 1: has been on the show, said he chose the Warriors

461
00:23:58,240 --> 00:24:01,240
Speaker 1: because he wanted to hang out with Joel Lacob and

462
00:24:01,280 --> 00:24:04,640
Speaker 1: be in Silicon Valley. So there's just a much more

463
00:24:04,720 --> 00:24:09,160
Speaker 1: sophisticated process and mindset with pro athletes these days, even

464
00:24:09,560 --> 00:24:13,159
Speaker 1: at the age of social media has also made it

465
00:24:13,280 --> 00:24:15,920
Speaker 1: so much easier for an athlete to cultivate and control

466
00:24:16,400 --> 00:24:19,359
Speaker 1: his or her own brand while playing. I mean Juju

467
00:24:19,400 --> 00:24:22,119
Speaker 1: Smith Schuster seems like a perfect example of a pretty

468
00:24:22,119 --> 00:24:25,119
Speaker 1: decent NFL player. Young guy plays for the Steelers, but

469
00:24:25,240 --> 00:24:28,160
Speaker 1: through social media, has been able to really build himself

470
00:24:28,160 --> 00:24:31,399
Speaker 1: into someone that has a large following totally outside and

471
00:24:31,440 --> 00:24:34,280
Speaker 1: irrespective of what he's doing on the field. The ability

472
00:24:34,280 --> 00:24:36,440
Speaker 1: for athletes to do that kind of in their side

473
00:24:36,440 --> 00:24:39,480
Speaker 1: time and a Scott saying with a bigger emphasis and

474
00:24:39,480 --> 00:24:41,960
Speaker 1: and knowing more about the business world and at the

475
00:24:42,080 --> 00:24:45,840
Speaker 1: younger time, I think he's gonna serve athletes significantly more. Michael,

476
00:24:45,840 --> 00:24:48,159
Speaker 1: I don't know how much you and Scott Scott Rochelle

477
00:24:48,280 --> 00:24:52,880
Speaker 1: touched on the health aspect of the retired players associations,

478
00:24:52,920 --> 00:24:56,200
Speaker 1: but you know, as we get into this era, you know,

479
00:24:56,480 --> 00:24:59,240
Speaker 1: less in basketball, but certainly other sports where a lot

480
00:24:59,280 --> 00:25:01,760
Speaker 1: of these retired players you know who played during eras

481
00:25:01,800 --> 00:25:04,520
Speaker 1: where you know, leagues weren't and players and doctors weren't

482
00:25:04,560 --> 00:25:07,720
Speaker 1: as aware of the dangers health wise for them. I

483
00:25:07,760 --> 00:25:11,520
Speaker 1: do imagine that funding athletes and their healthcare, retired players

484
00:25:11,520 --> 00:25:13,080
Speaker 1: in their healthcare is going to become a bigger and

485
00:25:13,080 --> 00:25:15,560
Speaker 1: bigger issue for all these groups. Well that was back

486
00:25:15,600 --> 00:25:19,400
Speaker 1: from the era. Oh man up, you know, yeah exactly,

487
00:25:19,400 --> 00:25:21,720
Speaker 1: you know, put a little robotesting on it. You'll be good. Yeah,

488
00:25:21,840 --> 00:25:24,159
Speaker 1: I got, I got, I got dinged up, I got

489
00:25:24,280 --> 00:25:26,960
Speaker 1: what what was it? You know, I got my bell

490
00:25:27,560 --> 00:25:29,600
Speaker 1: right back in the game. You went, yeah, I remember

491
00:25:29,600 --> 00:25:32,200
Speaker 1: seeing Tony Door said, I was watching that Monday night game.

492
00:25:32,240 --> 00:25:35,199
Speaker 1: I mean he got hit so hard it jarred the

493
00:25:35,280 --> 00:25:38,959
Speaker 1: helmet up up above his head. And now look at

494
00:25:38,960 --> 00:25:41,760
Speaker 1: what Tony Doors said is experiencing. Now he's you know,

495
00:25:41,840 --> 00:25:45,199
Speaker 1: memory loss from so many concussions. And these groups are funded,

496
00:25:45,280 --> 00:25:48,200
Speaker 1: you know, the National Basketball Retired Players Association is funded

497
00:25:48,480 --> 00:25:50,760
Speaker 1: kind of through the c b A jointly between the

498
00:25:50,840 --> 00:25:53,600
Speaker 1: NBA and the n b p A. This is you know,

499
00:25:53,680 --> 00:25:57,399
Speaker 1: the we talked about overall league revenue. Obviously football NFL

500
00:25:57,440 --> 00:25:59,640
Speaker 1: is much higher revenue of the NBA. But the number

501
00:25:59,680 --> 00:26:02,479
Speaker 1: of tired players in basketball is so much smaller than

502
00:26:02,480 --> 00:26:04,440
Speaker 1: the number of retired players in football. You know, there's

503
00:26:04,480 --> 00:26:08,520
Speaker 1: fewer teams, rosters are fifteen versus fifty three, that the

504
00:26:08,600 --> 00:26:11,960
Speaker 1: sport is less dangerous, probably from a from a health standpoint,

505
00:26:12,280 --> 00:26:14,480
Speaker 1: um so, in a lot of ways, I would imagine

506
00:26:14,520 --> 00:26:17,800
Speaker 1: that the Basketball Retired Players Association has a bit of

507
00:26:17,800 --> 00:26:20,240
Speaker 1: an easier lift than you have when you have so

508
00:26:20,520 --> 00:26:23,880
Speaker 1: thousands and thousands more retired football players. But oddly enough, though,

509
00:26:23,880 --> 00:26:26,359
Speaker 1: and kudos to Michelle Roberts for this, she made it

510
00:26:26,359 --> 00:26:29,160
Speaker 1: a priority, oddly enough, in the sport where you don't

511
00:26:29,160 --> 00:26:33,439
Speaker 1: have it as as prevalent. She made sure that the

512
00:26:33,720 --> 00:26:37,600
Speaker 1: players of today understood that when you blink in the

513
00:26:37,640 --> 00:26:40,240
Speaker 1: blink of an eye, you're gonna be yesteryear. Nobody's really

514
00:26:40,280 --> 00:26:42,800
Speaker 1: going to care about you. Hey, remember when that guy,

515
00:26:43,040 --> 00:26:45,399
Speaker 1: I mean, it comes pretty fast. As we look ahead,

516
00:26:45,480 --> 00:26:47,200
Speaker 1: you know, continuing kind of the theme of the entire

517
00:26:47,200 --> 00:26:49,320
Speaker 1: show here, which is looking ahead at two thousand nineteen,

518
00:26:49,600 --> 00:26:53,160
Speaker 1: we're gonna hear increasing conversation in all four leagues about

519
00:26:53,320 --> 00:26:56,679
Speaker 1: potential looming labor issues. You know, the cbas are going

520
00:26:56,720 --> 00:26:59,520
Speaker 1: to start expiring in the next couple of years. Basketball,

521
00:27:00,240 --> 00:27:02,320
Speaker 1: I think is the last one, but hockey certainly seems

522
00:27:02,320 --> 00:27:04,480
Speaker 1: like it's gearing up for a rough one. Football maybe

523
00:27:04,480 --> 00:27:06,720
Speaker 1: gearing up for a rough one. Baseball, you know, free

524
00:27:06,760 --> 00:27:08,920
Speaker 1: agency right now is a mess. They might have a

525
00:27:09,040 --> 00:27:11,320
Speaker 1: rough one. There's gonna be a lot of talk about

526
00:27:11,359 --> 00:27:14,160
Speaker 1: things like this, about about the kind of priorities outside

527
00:27:14,160 --> 00:27:16,040
Speaker 1: of just the piece of the revenue pie that players

528
00:27:16,080 --> 00:27:18,000
Speaker 1: want to get after. It's how much do they want

529
00:27:18,000 --> 00:27:20,919
Speaker 1: to work on funding salaries for for rookies, you know,

530
00:27:20,920 --> 00:27:22,520
Speaker 1: who are not at a place at the table at

531
00:27:22,520 --> 00:27:25,439
Speaker 1: all for the union and ideas like you know, retired

532
00:27:25,480 --> 00:27:28,800
Speaker 1: from safety necessarily at the table there. But these guys

533
00:27:29,000 --> 00:27:32,399
Speaker 1: tonishment digital put in punishment. In the NFL, for sure,

534
00:27:32,680 --> 00:27:36,879
Speaker 1: there's gonna you know, data, athlete tracking, who controls privacy,

535
00:27:37,000 --> 00:27:38,560
Speaker 1: things like that. There there are a lot of topics

536
00:27:38,600 --> 00:27:40,440
Speaker 1: that are gonna come up for all of these leagues

537
00:27:40,440 --> 00:27:42,240
Speaker 1: in the next couple of years. It makes me think

538
00:27:42,359 --> 00:27:45,040
Speaker 1: of the NFL's and Dominican suit. Now, yes, when you

539
00:27:45,400 --> 00:27:47,440
Speaker 1: think of his player, think of like, oh my goodness,

540
00:27:47,440 --> 00:27:49,040
Speaker 1: what is he doing on the field. And then I

541
00:27:49,080 --> 00:27:52,480
Speaker 1: remember we were talking about in Dominican su and all

542
00:27:52,520 --> 00:27:54,720
Speaker 1: of the stuff that he's been doing off the field

543
00:27:54,800 --> 00:27:58,760
Speaker 1: and all of his businesses that he's trying in investments

544
00:27:58,800 --> 00:28:01,760
Speaker 1: that he's trying to per pare for, And you realize

545
00:28:01,760 --> 00:28:04,560
Speaker 1: it's like it's a totally different mindset than what you

546
00:28:04,560 --> 00:28:06,240
Speaker 1: see on the footo you brought up in Dominsouo. I

547
00:28:06,240 --> 00:28:07,879
Speaker 1: think I'm gonna try it. I'm gonna give Mark patrick

548
00:28:07,920 --> 00:28:09,880
Speaker 1: off a call because I know that dominins who wants

549
00:28:09,880 --> 00:28:12,719
Speaker 1: to work with Mark Patrick coffin. He's sort of bringing

550
00:28:12,760 --> 00:28:17,159
Speaker 1: athletes together for for investments. So I think that'd be

551
00:28:17,160 --> 00:28:19,440
Speaker 1: a fun conversation. I'm gonna call Mark and CEO when

552
00:28:19,480 --> 00:28:21,840
Speaker 1: when he can come and join us and kind of

553
00:28:21,840 --> 00:28:24,399
Speaker 1: share what's going on behind the curtain with all these

554
00:28:24,440 --> 00:28:26,480
Speaker 1: as Sure, it seems certainly seems like the athletes that

555
00:28:26,480 --> 00:28:28,240
Speaker 1: we've had on, you know, Richard Sherman was on the

556
00:28:28,240 --> 00:28:30,600
Speaker 1: show this year or last year or two thousand and eighteen. Yeah,

557
00:28:30,600 --> 00:28:32,639
Speaker 1: that they all kind of say that there is a

558
00:28:32,680 --> 00:28:34,800
Speaker 1: bigger emphasis on you know, just in terms of locker

559
00:28:34,880 --> 00:28:37,720
Speaker 1: room conversation, right. I imagine if you were to listen

560
00:28:37,720 --> 00:28:39,560
Speaker 1: to what the warriors are talking about in the locker room,

561
00:28:39,760 --> 00:28:41,880
Speaker 1: a lot of it is business related just because of

562
00:28:41,880 --> 00:28:44,320
Speaker 1: the guys who are there. You have been listening to

563
00:28:44,400 --> 00:28:48,480
Speaker 1: a special Martin Luther King Day edition of The Bloomberg

564
00:28:48,520 --> 00:28:52,400
Speaker 1: Business of Sports and on the regular stuff. We're here

565
00:28:52,480 --> 00:28:54,880
Speaker 1: each and every week at the same time, plus online

566
00:28:54,880 --> 00:28:57,640
Speaker 1: as an Apple podcast and you can catch that Monday's,

567
00:28:57,680 --> 00:29:01,920
Speaker 1: Wednesdays and Thursdays at Michael Barr Twitter at car Sportsmen, Novi,

568
00:29:02,040 --> 00:29:05,240
Speaker 1: Williams at Novie Underscore Williams and I'm Scott Sashnik. You

569
00:29:05,280 --> 00:29:07,360
Speaker 1: can follow me on Twitter at sash Nick, and thank

570
00:29:07,400 --> 00:29:09,640
Speaker 1: you very much for joining us, and please tune in

571
00:29:09,760 --> 00:29:12,360
Speaker 1: next time when we continue to speak with the biggest

572
00:29:12,400 --> 00:29:16,160
Speaker 1: and brightest in the sports business industry. Listening of Bloomberg

573
00:29:16,200 --> 00:29:18,959
Speaker 1: Business of Sports from Bloomberg Radio around the world,