WEBVTT - The Value of Videogame IP in Post-'Minecraft' Hollywood

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<v Speaker 1>Welcome to another episode of Strictly Business, the podcast in

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<v Speaker 1>which we speak with some of the brightest minds working

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<v Speaker 1>in the media business today. I'm Andrew Wallenstein with Variety

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<v Speaker 1>Intelligence Platform. Lots of interesting developments in the video game

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<v Speaker 1>business lately, which makes the timing of this month's special

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<v Speaker 1>report from Variety Intelligence Platform on the state of the

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<v Speaker 1>industry especially good timing. On this episode, we'll talk with

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<v Speaker 1>the author of the report, my colleague Corey Erickson, who

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<v Speaker 1>will tackle all the biggest issues currently at play in

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<v Speaker 1>the world of video games. Stick around and we are

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<v Speaker 1>back with Corey Erickson, author of a new report from

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<v Speaker 1>Variety Intelligence Platform on the state of the industry. Corey

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<v Speaker 1>plenty to get to.

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<v Speaker 2>Uh.

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<v Speaker 1>Given there's been a lot of activity in the past

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<v Speaker 1>few months, I would say we'd be remiss in not

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<v Speaker 1>starting with some pretty earth shattering news that came in

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<v Speaker 1>a few weeks ago with the move of Grand Theft

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<v Speaker 1>Auto six. Why does this matter so much?

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<v Speaker 2>This matters so much because this is a game that

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<v Speaker 2>has essentially been in the works for over a decade,

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<v Speaker 2>you know, from inception to this home stretch last year

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<v Speaker 2>of the game's production. It comes from Rockstar, a label

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<v Speaker 2>to Take two Interactive and the last iteration of the game.

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<v Speaker 2>Grand Theft Auto five, despite being released in twenty thirteen,

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<v Speaker 2>is still going strong through its Grand Theft Auto Online mode.

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<v Speaker 2>You know, this is a game that is one of

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<v Speaker 2>the biggest live services. It's up there with Fortnite, Roadblocks Minecraft,

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<v Speaker 2>but it's also as much of a Triple A single

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<v Speaker 2>player experience. So this game alone encapsulates, you know, pretty

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<v Speaker 2>much every corner of the Triple A console market at

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<v Speaker 2>a time when the Triple A industry isn't doing so well.

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<v Speaker 2>There's been a tremendous amount of layoffs over the past

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<v Speaker 2>two years. Last year alone was more than fourteen thousand,

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<v Speaker 2>and it's get taking longer and getting a lot more

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<v Speaker 2>expensive to maintain, you know, a fresh pipeline of Triple

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<v Speaker 2>A games, while also you know, the price points of

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<v Speaker 2>these games are going up, you know, even further than

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<v Speaker 2>they have before. We know, Nintendo Switch To is coming

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<v Speaker 2>out in June, and you know their flagship Mario Kart

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<v Speaker 2>title for that has gone up to eighty dollars as

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<v Speaker 2>a price point, which is sort of a new normal

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<v Speaker 2>for the industry after going up to seventy dollars four

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<v Speaker 2>years ago, So all the speculation about Grand Theft out

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<v Speaker 2>of six, you know what it's going to cost, that

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<v Speaker 2>still has to be figured out, and the triple A

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<v Speaker 2>causal industry is sort of hinging on. You know, this

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<v Speaker 2>game finally coming out and you know, bringing some more

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<v Speaker 2>energy and hopefully investment back into that space.

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<v Speaker 1>So it moves out of twenty five into twenty six.

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<v Speaker 1>What does this mean for the business in twenty five

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<v Speaker 1>because you know, this was by all accounts going to

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<v Speaker 1>be the Titanic for a dated reference for the video

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<v Speaker 1>game business, or maybe Avenger is a better example. This

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<v Speaker 1>was going to be the biggest best seller. So what

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<v Speaker 1>happens to twenty twenty five in terms of results for

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<v Speaker 1>the business lacking this massive hit.

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<v Speaker 2>Well, the immediate upside is, you know, the sheer reality

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<v Speaker 2>that now some publishers can breathe a bit easy and

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<v Speaker 2>schedule games for the fall that was you know, the

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<v Speaker 2>expected timeline for GTA six. So with that gone now

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<v Speaker 2>it does get a little bit easier to schedule what

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<v Speaker 2>you know there is to schedule. But from a wider

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<v Speaker 2>market standpoint, you know, this was a game that was

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<v Speaker 2>expected to bring in like two to three billion within

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<v Speaker 2>its launch yer, and that's now two to three billion,

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<v Speaker 2>you know, off analyst expectations for how well you know,

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<v Speaker 2>the global video game industry and especially consoles would do

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<v Speaker 2>this year. They're still switched To of course, and Take

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<v Speaker 2>two have four titles planned to launch on switch To,

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<v Speaker 2>which you know is showing some more third party expansion

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<v Speaker 2>into that side of the console industry. But all in all,

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<v Speaker 2>you know, this is going to be yet another year

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<v Speaker 2>where hopes of you know, a Triple A comeback are

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<v Speaker 2>being lessened slightly in light of the fact that GTA

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<v Speaker 2>six is you know, now another year away. It's such

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<v Speaker 2>a big title too, that it was undoubtedly going to

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<v Speaker 2>help sell you know, xboxes and PS fives, especially the

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<v Speaker 2>PS five Pro. You know, if there's one game that

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<v Speaker 2>was going to be a use case for expensing that

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<v Speaker 2>much on you know, a newer PS five model, it

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<v Speaker 2>would have been GTA six. So without a year away,

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<v Speaker 2>it's going to be a bit harder to sell you know,

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<v Speaker 2>the more high end consoles.

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<v Speaker 1>Speaking of which, the other big shoe to drop, although

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<v Speaker 1>this dropped as expected, was switched To did come out

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<v Speaker 1>this year, the going to come out sorry, and so

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<v Speaker 1>in terms of the the emergence of that product, talk

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<v Speaker 1>about why that is such a big deal.

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<v Speaker 2>That's a big deal because the Switch in and of

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<v Speaker 2>itself was such, you know, a significant redefining moment for

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<v Speaker 2>a Nintendo after they hit a snag with the WU

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<v Speaker 2>in the wake of the Nintendo We success in the

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<v Speaker 2>two thousands, so Switch launched in twenty seventeen really helps

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<v Speaker 2>them get back on track. It's both a home and

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<v Speaker 2>handheld console, so they were able to sort of tackle too,

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<v Speaker 2>aspects of the market that they've always been pretty strong in.

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<v Speaker 2>And since then it's you know, been a top selling console.

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<v Speaker 2>I believe it's the number three overall in lifetime sales.

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<v Speaker 2>So even though you know, eight years in the life

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<v Speaker 2>cycle is winding down in favor of the Switch to model,

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<v Speaker 2>it's ending on a pretty high note. Because it was

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<v Speaker 2>also at a cheaper price point, the Switch was able

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<v Speaker 2>to become sort of, you know, a companion console to

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<v Speaker 2>PS five and Xbox owners, so it was able to

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<v Speaker 2>sort of evade the very tight comp petition between those

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<v Speaker 2>two brands by sort of releasing midway through their last

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<v Speaker 2>console cycles, as you know, an alternative, easier to afford option.

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<v Speaker 2>That however, the Switch to is going to sell for

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<v Speaker 2>four fifty, which was a little bit of a point

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<v Speaker 2>of controversy. People weren't sure if that was in light

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<v Speaker 2>of you know, this complicated tariff situation with the current

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<v Speaker 2>presidential administration, and you know, obviously Mario Kart going up

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<v Speaker 2>to eighty dollars. This is going to be a more

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<v Speaker 2>expensive life cycle for the switch To. So we'll see

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<v Speaker 2>if they can really power through that and maintain the

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<v Speaker 2>strength they built on the switch.

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<v Speaker 1>It was interesting to see the name of the switch

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<v Speaker 1>emerging in all the coverage of the Trump administration tariffs

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<v Speaker 1>in the video game industry in general being impacted by

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<v Speaker 1>the tariffs. So walk us through what the impact is

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<v Speaker 1>for switch To and the industry at large.

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<v Speaker 2>The impact is, you know the fact that many most

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<v Speaker 2>of these consoles, you know, they are put together as

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<v Speaker 2>in places like Taiwan. You know, they all depend on

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<v Speaker 2>semi conductor chips, which was able to power through you know,

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<v Speaker 2>a year's long shortage in the immediate aftermath of the pandemic.

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<v Speaker 2>So you know, to get back on track with semiconductors.

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<v Speaker 2>Only for this to happen is certainly no help. That said,

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<v Speaker 2>you know, switched To their sticking with the four to

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<v Speaker 2>fifty price point. There was a little bit of concern

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<v Speaker 2>when they backed away from immediate pre orders that they

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<v Speaker 2>might raise it even higher, but they stuck to the

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<v Speaker 2>price they announced, and we'll see, you know, how consistently

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<v Speaker 2>they priced new games at eighty dollars like they are

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<v Speaker 2>with this Mario Kart World launch title. What's been a

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<v Speaker 2>more i think distressing impact for gamers in the industry

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<v Speaker 2>alike is the fact that Xbox actually raised the price

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<v Speaker 2>of its consoles in the wake of this tariff situation,

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<v Speaker 2>which is pretty unprecedented, especially when you look at how

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<v Speaker 2>Xbox Series and PlayStation five launched in twenty twenty, so

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<v Speaker 2>that's four or five years into their life cycles. That

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<v Speaker 2>one brand is actually making its systems more expensive. So

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<v Speaker 2>that paints a pretty clear picture of how, you know,

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<v Speaker 2>dependent some of these companies are for overseas production of

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<v Speaker 2>their systems. Lots of gaming accessories too, are made overseas,

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<v Speaker 2>so that's another aspect of the market that it's likely

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<v Speaker 2>to be affected by tariffs.

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<v Speaker 1>And by the way, you know, there used to be

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<v Speaker 1>it felt to me more buzz around the notion of

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<v Speaker 1>cloud based gaming, So could we potentially be moving into

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<v Speaker 1>an era where that becomes more viable.

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<v Speaker 2>It's certainly something to pay attention to. You know, does

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<v Speaker 2>this become a bood for cloud gaming. It's hard to say,

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<v Speaker 2>just because there's still no definitive clear leader there. I mean,

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<v Speaker 2>Amazon has its Luna product, but that's not a product

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<v Speaker 2>they've ever pursued all that aggressively. Some a lot of

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<v Speaker 2>the online games they develop, you know, they released to

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<v Speaker 2>Steam for instance, instead of you know, making anything exclusive

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<v Speaker 2>to Luna. Obviously, Google Stadia was around for a few years,

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<v Speaker 2>but that winded down in twenty twenty two. If there's

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<v Speaker 2>one company I am very curious to see, you know,

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<v Speaker 2>how their own gaming operation does in light of all this,

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<v Speaker 2>in light of things getting you know, more expensive elsewhere,

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<v Speaker 2>it would be Netflix, just because that is a company

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<v Speaker 2>with three hundred million built in subscribers. If you know,

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<v Speaker 2>one in six Netflix subscribers engages with their games at all,

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<v Speaker 2>that's as many subscribers as PlayStation plus as for instance.

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<v Speaker 2>So you know, they're company that I think is well

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<v Speaker 2>positioned to potentially see a boost in the cloud side

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<v Speaker 2>of gaming as they work on you know, further integrating

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<v Speaker 2>gaming into you know, their web apps, just as much

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<v Speaker 2>as you know, their mobile apps.

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<v Speaker 1>And yet I feel like from what I've heard about

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<v Speaker 1>Netflix to date in the gaming business, it's been kind

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<v Speaker 1>of a mixed bag changes of leadership, perhaps pivots, and

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<v Speaker 1>strategic direction. How would you grade what you've seen so far?

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<v Speaker 2>I've seen so far as Netflix still has a lot

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<v Speaker 2>to prove. They got into games in twenty twenty one,

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<v Speaker 2>first through you know, their mobile games app. They've managed

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<v Speaker 2>to integrate those games a little bit better into you know,

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<v Speaker 2>the core Netflix app, so it's not all dependent on

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<v Speaker 2>you know, switching apps on your phone. And they're they're

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<v Speaker 2>sticking to a strategy where game releases are tied pretty

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<v Speaker 2>tightly to their movie and TV releases. For instance, this

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<v Speaker 2>new Black Mirror season, they made a game called Thronglets,

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<v Speaker 2>which is sort of, you know, an offshoot of one

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<v Speaker 2>episode that in and of itself, was a bit of

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<v Speaker 2>a sequel to the Bandersnatch interactive experience they did some

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<v Speaker 2>years ago. So they're they're keeping strong there. They haven't

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<v Speaker 2>been able to evade the situation with layoffs and studio

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<v Speaker 2>closures that you've seen through the more traditional side of

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<v Speaker 2>the industry. They did, you know, have a Triple A

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<v Speaker 2>team working on a multiplayer shooter, and that you know,

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<v Speaker 2>was sort of canceled and leadership shuffled around in light

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<v Speaker 2>of you know, wanting to not spend too much money

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<v Speaker 2>on a gaming experience they weren't even sure was going

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<v Speaker 2>to matter to the core subscriber base. They've indicated an

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<v Speaker 2>interest more so and really you know, interactive experiences that

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<v Speaker 2>are also very accessible for Netflix subscribers. They outline sort

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<v Speaker 2>of their vision at GDC in March, and they seem

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<v Speaker 2>really interested in trying to find, you know, new ways

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<v Speaker 2>to engage you know, groups of people sometimes even like

0:11:20.679 --> 0:11:23.360
<v Speaker 2>in the same physical space, you know, all playing a

0:11:23.440 --> 0:11:26.679
<v Speaker 2>game on their phones together. So they're looking more to

0:11:26.720 --> 0:11:29.480
<v Speaker 2>innovate on that front, so that way they're not sort

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<v Speaker 2>of falling into the trap of spending so much on

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<v Speaker 2>TRIPAA titles that take years to make.

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<v Speaker 1>We're gonna take a quick break, but we'll be back

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<v Speaker 1>right more with Corey Erickson on the state of the

0:11:40.160 --> 0:11:52.800
<v Speaker 1>video game industry, and we are back with a discussion

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<v Speaker 1>on all things video games with variety intelligence platforms. Corey Ericsson,

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<v Speaker 1>he's the analyst to pend the latest I believe the

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<v Speaker 1>third or is it fourth edition of this video game

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<v Speaker 1>Industry report.

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<v Speaker 2>I believe this is the third.

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<v Speaker 1>Okay, well, make sure to check it out. And the

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<v Speaker 1>big focus this year, probably a little different from what

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<v Speaker 1>we did in previous years, was really looking at the

0:12:19.320 --> 0:12:24.959
<v Speaker 1>intellectual property impact the video game business, which also this

0:12:25.040 --> 0:12:28.839
<v Speaker 1>report was so well timed because it was on the

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<v Speaker 1>heels of the very successful release of a Minecraft movie.

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<v Speaker 1>Put the performance of that movie, which last I checked,

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<v Speaker 1>I don't we up to a billion yet? It seemed

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<v Speaker 1>like it was at nine hundred million most weeks ago. There.

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<v Speaker 2>Yeah, it's still got a bit of a ways to go. Yeah,

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<v Speaker 2>so it's a nine to eleven million worldwide, so hopefully

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<v Speaker 2>it can get to a billion. But if it does,

0:12:53.400 --> 0:12:56.720
<v Speaker 2>you know, that's still Oppenheimer numbers for video game IP

0:12:57.720 --> 0:12:59.880
<v Speaker 2>and so far the only video game IP that has

0:13:00.080 --> 0:13:02.280
<v Speaker 2>on over a billion is the Super Mario Bro This

0:13:02.360 --> 0:13:05.319
<v Speaker 2>movie in twenty twenty three, which has a sequel out

0:13:05.360 --> 0:13:08.400
<v Speaker 2>next year. So we're seeing a pattern, I think, or

0:13:08.400 --> 0:13:11.760
<v Speaker 2>a pattern is starting to emerge that the games most

0:13:11.840 --> 0:13:14.160
<v Speaker 2>likely to perform that strongly at the box office are

0:13:14.200 --> 0:13:17.560
<v Speaker 2>also you know, the few games that have sold hundreds

0:13:17.600 --> 0:13:21.199
<v Speaker 2>of millions of units, you know, across their lifetime because

0:13:21.200 --> 0:13:25.680
<v Speaker 2>that belongs to i'd say a pretty small club. We

0:13:25.679 --> 0:13:29.360
<v Speaker 2>can pull up the numbers here, but you know, if

0:13:29.360 --> 0:13:33.320
<v Speaker 2>you actually look at what are by far the biggest

0:13:33.960 --> 0:13:38.160
<v Speaker 2>gaming properties by overall lifetime sales, Mario is at the top.

0:13:38.400 --> 0:13:43.000
<v Speaker 2>It's sold abound nine hundred million units to day through

0:13:43.080 --> 0:13:46.520
<v Speaker 2>you know, decades of releases at this point, and Minecraft

0:13:46.600 --> 0:13:48.960
<v Speaker 2>is you know, more around the three hundred million number.

0:13:49.360 --> 0:13:51.600
<v Speaker 2>Grand Theft Auto is also a very high performer in

0:13:51.600 --> 0:13:54.000
<v Speaker 2>that regard, and there's never been any kind of Grand

0:13:54.000 --> 0:13:56.920
<v Speaker 2>Theft Auto adaptation to date. So if there's going to

0:13:56.920 --> 0:13:59.400
<v Speaker 2>be any kind of ramifications of a Minecraft movie doing

0:13:59.400 --> 0:14:02.440
<v Speaker 2>so well, it is going to be studios obviously, you know,

0:14:02.520 --> 0:14:05.640
<v Speaker 2>salivating for the chance to take some ip, whether it's

0:14:05.640 --> 0:14:08.800
<v Speaker 2>Grand Theft Auto, whether it's called Duty or even Fortnite

0:14:08.800 --> 0:14:11.000
<v Speaker 2>in roadblocks and try to figure out a way to

0:14:11.000 --> 0:14:14.080
<v Speaker 2>do movies around those if it means, you know, they

0:14:14.200 --> 0:14:17.079
<v Speaker 2>could potentially bring out that big of an audience. Because

0:14:17.080 --> 0:14:21.640
<v Speaker 2>with the Minecraft movie, the reviews were not great. Track

0:14:22.120 --> 0:14:27.080
<v Speaker 2>tracking wasn't was also you know, below the expectations were

0:14:27.160 --> 0:14:29.920
<v Speaker 2>below what the performance actually ended up being, you know,

0:14:29.960 --> 0:14:32.280
<v Speaker 2>in the week's leading up to the release. So this

0:14:32.440 --> 0:14:36.800
<v Speaker 2>was really a case where the IP just completely was

0:14:36.840 --> 0:14:40.800
<v Speaker 2>its own thing and the filmmakers were able to sort

0:14:40.840 --> 0:14:42.960
<v Speaker 2>of make a film that was more of a tribute

0:14:43.000 --> 0:14:46.440
<v Speaker 2>to the IP than you know trying to do you know,

0:14:46.480 --> 0:14:48.520
<v Speaker 2>the Last of Us effect and create like a very

0:14:48.640 --> 0:14:52.280
<v Speaker 2>tight story driven experience around it. So it'll be interesting

0:14:52.280 --> 0:14:54.360
<v Speaker 2>to see how other studios, if they can get the

0:14:54.400 --> 0:14:56.480
<v Speaker 2>gaming companies to work with them in the first place,

0:14:56.760 --> 0:14:58.960
<v Speaker 2>are going to tackle sort of you know, the remaining

0:14:59.040 --> 0:15:00.520
<v Speaker 2>few that have yet to crossover.

0:15:01.680 --> 0:15:06.200
<v Speaker 1>Yeah, and in terms of what is to still come

0:15:06.480 --> 0:15:10.720
<v Speaker 1>on the heels of Minecraft movie, in this report, you

0:15:11.520 --> 0:15:15.080
<v Speaker 1>pinpoint some of the projects that are worth noting. So

0:15:15.200 --> 0:15:17.320
<v Speaker 1>what's going to be on your radar in terms of

0:15:17.360 --> 0:15:19.520
<v Speaker 1>the next big IP adaptations.

0:15:20.280 --> 0:15:23.280
<v Speaker 2>Well, right now, the second season of the Last of

0:15:23.320 --> 0:15:26.560
<v Speaker 2>Us is currently airing. It's got a couple of episodes left,

0:15:26.600 --> 0:15:29.320
<v Speaker 2>a shorter season this time than season one, and twenty

0:15:29.360 --> 0:15:33.560
<v Speaker 2>twenty three, HBO downgraded it from nine episodes to seven episodes,

0:15:33.600 --> 0:15:36.200
<v Speaker 2>which is you know, in line with other top shows

0:15:36.240 --> 0:15:38.560
<v Speaker 2>on HBO and Max. A similar thing happened with House

0:15:38.600 --> 0:15:42.760
<v Speaker 2>at the Dragon, So on the show's side, there is

0:15:42.840 --> 0:15:45.240
<v Speaker 2>you know a cost effect that they have to take

0:15:45.280 --> 0:15:46.880
<v Speaker 2>into account that I think is you know, going to

0:15:46.920 --> 0:15:51.320
<v Speaker 2>make it difficult for these adaptations to have big episode orders.

0:15:51.440 --> 0:15:57.120
<v Speaker 2>I believe Peacock's Twisted Metal, which also has a second

0:15:57.120 --> 0:16:01.120
<v Speaker 2>season due later this summer, that that is somewhere between

0:16:01.120 --> 0:16:03.880
<v Speaker 2>like ten to twelve episodes, although they're they're they're they're

0:16:03.880 --> 0:16:07.840
<v Speaker 2>shorter episodes, but that's a PlayStation ip that actually hasn't

0:16:07.880 --> 0:16:10.080
<v Speaker 2>been seen for some time on the gaming side, So

0:16:10.200 --> 0:16:12.200
<v Speaker 2>the fact that they've you know, been able to sustain

0:16:12.280 --> 0:16:14.720
<v Speaker 2>enough interest in that on a service like Peacock to

0:16:14.800 --> 0:16:18.440
<v Speaker 2>justify a second season, I think does speak to, you know,

0:16:18.720 --> 0:16:21.440
<v Speaker 2>the strength of some games that have been around for

0:16:21.480 --> 0:16:24.480
<v Speaker 2>a while, you know, still having some audience that can

0:16:24.520 --> 0:16:28.440
<v Speaker 2>be attracted to them. Going a bit further, Uh, it's

0:16:28.480 --> 0:16:30.280
<v Speaker 2>going to get busy on the film side again. In

0:16:30.360 --> 0:16:33.960
<v Speaker 2>Q four there's a sequels to Mortal Kombat and Five

0:16:34.080 --> 0:16:38.680
<v Speaker 2>Nights at Freddy's Mortal Kombat two should be interesting because

0:16:38.760 --> 0:16:41.520
<v Speaker 2>that was actually one of the films from Warner Brothers

0:16:41.960 --> 0:16:45.040
<v Speaker 2>that was helping to bring people back to theaters in

0:16:45.080 --> 0:16:47.360
<v Speaker 2>the first half of twenty twenty one. So if you

0:16:47.440 --> 0:16:49.680
<v Speaker 2>look at, you know, the global box office for that

0:16:49.720 --> 0:16:51.520
<v Speaker 2>it doesn't seem that impressive, but that was at a

0:16:51.560 --> 0:16:55.600
<v Speaker 2>time when you know, theaters were still down, they were

0:16:55.640 --> 0:16:59.360
<v Speaker 2>blocking off you know, every other row, So that film

0:16:59.440 --> 0:17:01.720
<v Speaker 2>did have enough interest and it's good to see how

0:17:01.760 --> 0:17:03.200
<v Speaker 2>a sequel is now going to do in a much

0:17:03.240 --> 0:17:06.240
<v Speaker 2>healthier film climate. But of course Five Nights at Freddy's,

0:17:06.240 --> 0:17:08.280
<v Speaker 2>as we know, was a big deal in December twenty

0:17:08.280 --> 0:17:10.720
<v Speaker 2>twenty three. You know, that made a little bit under

0:17:10.720 --> 0:17:14.280
<v Speaker 2>three hundred million, but off a typical, you know, modest

0:17:14.359 --> 0:17:18.000
<v Speaker 2>Blumhouse budget, so a very profitable film, uh with a

0:17:18.000 --> 0:17:20.879
<v Speaker 2>really young fan based behind it too. And this time

0:17:21.160 --> 0:17:23.040
<v Speaker 2>the sequel is going to be exclusive to theaters. It's

0:17:23.040 --> 0:17:25.120
<v Speaker 2>not going to do the day and day with Peacock

0:17:25.240 --> 0:17:27.520
<v Speaker 2>like the first one did, which is, you know, another

0:17:27.560 --> 0:17:29.679
<v Speaker 2>testament to how well that film did in theaters that

0:17:29.800 --> 0:17:32.439
<v Speaker 2>you could also watch it at home at Peacock for

0:17:32.480 --> 0:17:35.399
<v Speaker 2>free basically if you were a subscriber, and it still

0:17:35.440 --> 0:17:38.760
<v Speaker 2>brought lots of people out to theaters. So it's good

0:17:38.760 --> 0:17:41.600
<v Speaker 2>to see if these franchises can actually sustain themselves as

0:17:41.640 --> 0:17:44.080
<v Speaker 2>other film franchises have, because you know, if you look

0:17:44.119 --> 0:17:47.600
<v Speaker 2>at the macroview of you know, film franchises with billion

0:17:47.640 --> 0:17:51.320
<v Speaker 2>dollar films to count. There's still no gaming IP there.

0:17:51.359 --> 0:17:51.520
<v Speaker 1>You know.

0:17:51.600 --> 0:17:54.560
<v Speaker 2>The closest shot would be Mario next year. If that

0:17:54.560 --> 0:17:56.200
<v Speaker 2>film does as well as the first one, then that'll

0:17:56.240 --> 0:17:58.000
<v Speaker 2>be the first gaming IP to account more than one

0:17:58.160 --> 0:18:01.200
<v Speaker 2>billion dollar success at the box office. But otherwise there's

0:18:01.200 --> 0:18:02.960
<v Speaker 2>still a pretty long road to go there.

0:18:03.280 --> 0:18:07.160
<v Speaker 1>And that movie is dated for April third, twenty twenty six,

0:18:08.119 --> 0:18:11.320
<v Speaker 1>next year. Also, I see Resident Evil, which you mentioned

0:18:11.720 --> 0:18:16.000
<v Speaker 1>September eighteenth, twenty twenty six, and yeah, as you cite it, also,

0:18:16.280 --> 0:18:18.919
<v Speaker 1>you know, still more to come in twenty twenty seven.

0:18:20.440 --> 0:18:24.399
<v Speaker 1>I just wonder though, whether the momentum we're seeing in

0:18:24.520 --> 0:18:29.320
<v Speaker 1>terms of this genre and its heat could one day

0:18:29.440 --> 0:18:33.359
<v Speaker 1>we mirror the arc of the superhero movies in the

0:18:33.400 --> 0:18:39.439
<v Speaker 1>sense that running so strong for so long, and yet

0:18:39.920 --> 0:18:43.280
<v Speaker 1>you could argue, as many have that by sort of

0:18:43.359 --> 0:18:47.640
<v Speaker 1>over exhausting just the sheer volume of content from that genre,

0:18:48.160 --> 0:18:50.960
<v Speaker 1>you kind of kill the golden goose.

0:18:51.480 --> 0:18:55.840
<v Speaker 2>Well, I think the industry is viewing gaming IP as

0:18:56.240 --> 0:18:59.600
<v Speaker 2>supplemental to you know, the core IP at any given studio,

0:18:59.600 --> 0:19:02.320
<v Speaker 2>because they haven't given up on superhero movies at all.

0:19:02.359 --> 0:19:04.880
<v Speaker 2>You know, this is this year, We've got three MCU

0:19:04.960 --> 0:19:08.520
<v Speaker 2>movies instead of just one last year, and next year

0:19:08.800 --> 0:19:12.200
<v Speaker 2>an actual Avengers branded film will be back, so that

0:19:12.280 --> 0:19:15.199
<v Speaker 2>train hasn't stopped by any means. However, the studio is

0:19:15.280 --> 0:19:19.679
<v Speaker 2>recognized they can't solely depend on Superhero IP anymore. There

0:19:19.680 --> 0:19:21.600
<v Speaker 2>have been enough failures over the past few years to

0:19:21.640 --> 0:19:24.280
<v Speaker 2>really drive that point home, especially with some of those

0:19:24.280 --> 0:19:27.320
<v Speaker 2>movies getting really expensive. So gaming IP is a way

0:19:27.359 --> 0:19:30.760
<v Speaker 2>to I think, supplement the slates in a way that

0:19:31.000 --> 0:19:33.840
<v Speaker 2>you know isn't going to go super over budget, but

0:19:33.920 --> 0:19:35.679
<v Speaker 2>is also going to have some built in fan interest.

0:19:36.040 --> 0:19:39.280
<v Speaker 2>Resident Evil, which you mentioned that in twenty twenty six,

0:19:39.400 --> 0:19:43.000
<v Speaker 2>is particularly interesting because that's the second attempt to reboot

0:19:43.960 --> 0:19:47.720
<v Speaker 2>Sony's film series Resident Evil. They had six modestly successful

0:19:47.720 --> 0:19:51.360
<v Speaker 2>films with Miya Jovovich from you know, the two thousands

0:19:51.400 --> 0:19:54.520
<v Speaker 2>to the twenty tens, but then an attempt to reboot

0:19:54.560 --> 0:19:57.200
<v Speaker 2>it with this Welcome to Raccoon City film in twenty

0:19:57.240 --> 0:19:59.199
<v Speaker 2>twenty one, which is supposed to be you know, a

0:19:59.240 --> 0:20:02.160
<v Speaker 2>closer out oftion to the first two games, that didn't

0:20:02.200 --> 0:20:03.920
<v Speaker 2>really get off the ground at all. So now they're

0:20:03.920 --> 0:20:07.800
<v Speaker 2>rebooting it once again, but going with a sort of

0:20:07.920 --> 0:20:11.639
<v Speaker 2>newer director Zach Kreiger, who has some hype on the

0:20:11.680 --> 0:20:14.439
<v Speaker 2>horror side with twenty twenty two S Barbarian, which was,

0:20:14.480 --> 0:20:17.720
<v Speaker 2>you know, a pretty modest summer success for twentieth century

0:20:17.760 --> 0:20:20.400
<v Speaker 2>at the time. So he is the kind of director

0:20:20.440 --> 0:20:23.320
<v Speaker 2>where you're seeing studio shifter attitudes where they're not just

0:20:23.320 --> 0:20:24.959
<v Speaker 2>assuming an IP is going to work on its own,

0:20:25.000 --> 0:20:28.040
<v Speaker 2>they're actually really looking out at the talent pool in

0:20:28.080 --> 0:20:31.040
<v Speaker 2>Hollywood and being like this director has a very similar

0:20:31.080 --> 0:20:34.520
<v Speaker 2>approach to why people like this game, we should find

0:20:34.560 --> 0:20:37.000
<v Speaker 2>a way to you know, bring these together here. And

0:20:37.040 --> 0:20:39.879
<v Speaker 2>he also has a horror film called Weapons Out the

0:20:39.880 --> 0:20:42.120
<v Speaker 2>Summer for Warner Brothers, so if that film does well,

0:20:42.480 --> 0:20:46.159
<v Speaker 2>that'll even you know, better boost Resident Evil's chances of

0:20:46.200 --> 0:20:49.240
<v Speaker 2>success for Sony next year. It's also worth mentioning too,

0:20:49.320 --> 0:20:52.120
<v Speaker 2>that the second season of Fallout is actually returning as

0:20:52.119 --> 0:20:55.159
<v Speaker 2>soon as this December. Everyone was expecting that more for

0:20:55.240 --> 0:20:57.399
<v Speaker 2>twenty twenty six, just because you know, that's a hefty

0:20:57.840 --> 0:21:00.439
<v Speaker 2>budgeted show, has to spend a lot of time and

0:21:00.520 --> 0:21:04.600
<v Speaker 2>post it's a post apocalyptic environment. But Amazon recently announced

0:21:04.640 --> 0:21:07.639
<v Speaker 2>that that would be going in December instead, so you

0:21:07.640 --> 0:21:11.440
<v Speaker 2>can see even Amazon, which you could argue is in

0:21:11.520 --> 0:21:14.080
<v Speaker 2>a position to take its sweet time with all of

0:21:14.080 --> 0:21:17.200
<v Speaker 2>its shows because it's Amazon. They saw how well Fallout

0:21:17.200 --> 0:21:19.520
<v Speaker 2>did last year and said, you know, we got to

0:21:19.560 --> 0:21:20.560
<v Speaker 2>get this out asap.

0:21:21.760 --> 0:21:27.080
<v Speaker 1>Another Franchi I said, maybe isn't necessarily readily associated with gaming,

0:21:27.240 --> 0:21:31.920
<v Speaker 1>Harry Potter. How has gaming played a role in rejuvenating

0:21:32.000 --> 0:21:35.280
<v Speaker 1>interest in that?

0:21:35.280 --> 0:21:39.399
<v Speaker 2>That comes down to twenty twenty three's Hogwarts Legacy. That

0:21:39.560 --> 0:21:41.760
<v Speaker 2>was a game that was in development for Warner Brothers

0:21:41.760 --> 0:21:44.000
<v Speaker 2>for a pretty long time from a studio that actually

0:21:44.119 --> 0:21:47.640
<v Speaker 2>used to be owned by Disney until you know, Disney,

0:21:47.680 --> 0:21:50.320
<v Speaker 2>through Bob Buyger's leadership at the time, sort of divested

0:21:50.640 --> 0:21:53.560
<v Speaker 2>all of its video gaming operations because there just wasn't

0:21:53.760 --> 0:21:57.080
<v Speaker 2>enough interest within the company in that space. So that

0:21:57.200 --> 0:22:00.199
<v Speaker 2>studio Avalanche, they went over to Warner Brothers and it

0:22:00.240 --> 0:22:02.280
<v Speaker 2>took them a while, but they got, you know, an

0:22:02.320 --> 0:22:06.119
<v Speaker 2>open worlds Harry Potter game out the door, well received,

0:22:07.440 --> 0:22:09.600
<v Speaker 2>did tremendously well in the sales front. I think over

0:22:09.640 --> 0:22:14.800
<v Speaker 2>twenty million in sales, So the sales were so big

0:22:14.840 --> 0:22:17.240
<v Speaker 2>that they actually basically won the year in terms of

0:22:17.280 --> 0:22:20.080
<v Speaker 2>you know, the number one best selling game on consoles NBC.

0:22:20.359 --> 0:22:22.840
<v Speaker 2>That's a space that is reserved for Call of Duty's

0:22:22.840 --> 0:22:25.879
<v Speaker 2>annular releases pretty much every single year since two thousand

0:22:25.920 --> 0:22:28.880
<v Speaker 2>and nine. The only publisher that's ever broken that streak

0:22:29.160 --> 0:22:31.320
<v Speaker 2>is rock Star with Grand thea thout of five and

0:22:31.359 --> 0:22:33.920
<v Speaker 2>twenty thirteen, a red Dead redemption two and twenty eighteen.

0:22:34.400 --> 0:22:36.560
<v Speaker 2>So for Licensed Ipe to work its way in there

0:22:36.560 --> 0:22:38.680
<v Speaker 2>in twenty twenty three and sort of you know, one

0:22:38.760 --> 0:22:43.439
<v Speaker 2>up one of the most you know, powerful performing gaming

0:22:43.520 --> 0:22:47.000
<v Speaker 2>brands was pretty significant for Harry Potter, especially a year

0:22:47.080 --> 0:22:50.560
<v Speaker 2>after Warner Brothers had decided to wind down the Fantastic

0:22:50.600 --> 0:22:53.520
<v Speaker 2>Beasts prequels. They had the third one go in twenty

0:22:53.560 --> 0:22:56.640
<v Speaker 2>twenty two. It did not meet their expectations, and they

0:22:57.000 --> 0:23:01.119
<v Speaker 2>essentially scrapped two more sequels. So for Hogwarts Legacy to

0:23:01.160 --> 0:23:04.560
<v Speaker 2>do as well as it did, it, you know, it

0:23:04.760 --> 0:23:07.760
<v Speaker 2>was likely what gave Warner Brothers the confidence to very

0:23:07.800 --> 0:23:11.680
<v Speaker 2>quickly after finally greenlight this idea for Harry Potter show

0:23:11.720 --> 0:23:13.879
<v Speaker 2>that is now going to air on HBO. That's a

0:23:13.920 --> 0:23:18.439
<v Speaker 2>planned seven season show, you know, sort of treating the

0:23:18.480 --> 0:23:21.320
<v Speaker 2>source material as you know, one season per book. So

0:23:21.359 --> 0:23:24.240
<v Speaker 2>they're going you know, they've already announced casting for that,

0:23:24.320 --> 0:23:26.960
<v Speaker 2>but it is essentially a full TV remake of the

0:23:27.000 --> 0:23:31.000
<v Speaker 2>Harry Potter films and books. So clearly you can see

0:23:31.000 --> 0:23:33.480
<v Speaker 2>how gaming does inform that. But again, you know, it's

0:23:33.600 --> 0:23:35.360
<v Speaker 2>a little bit of a mixed bag because a year

0:23:35.359 --> 0:23:38.640
<v Speaker 2>after Hogwarts Legacy, Warner Brothers put out Suicide Squad Killed

0:23:38.640 --> 0:23:41.800
<v Speaker 2>the Justice League, which did not do well, resulted in

0:23:41.840 --> 0:23:45.120
<v Speaker 2>about two hundred million in a two hundred million loss

0:23:45.160 --> 0:23:47.679
<v Speaker 2>on their side, and since then they've you know, closed

0:23:47.680 --> 0:23:50.760
<v Speaker 2>a few studios at Warner Brothers, and the confidence Hogwarts

0:23:50.840 --> 0:23:53.320
<v Speaker 2>Legacy had built with you know, a figure like David's

0:23:53.320 --> 0:23:56.840
<v Speaker 2>Osla for instance, no one's really sure if that's much

0:23:57.040 --> 0:24:00.439
<v Speaker 2>there or anymore going forward. So, you know, as helpful

0:24:00.440 --> 0:24:04.679
<v Speaker 2>as video games can be to you know, an overall

0:24:04.680 --> 0:24:08.399
<v Speaker 2>IP situation, it's still a very complex industry, especially for

0:24:08.440 --> 0:24:10.679
<v Speaker 2>the Hollywood side of things, where cost cutting is so

0:24:10.760 --> 0:24:11.760
<v Speaker 2>top of mind right now.

0:24:12.400 --> 0:24:14.480
<v Speaker 1>Yeah, and you they're probably one of the best parts

0:24:14.480 --> 0:24:17.639
<v Speaker 1>of the report you did was breaking down on a

0:24:17.720 --> 0:24:21.200
<v Speaker 1>company by company basis, whether they're the leaders in entertainment

0:24:21.280 --> 0:24:25.879
<v Speaker 1>or leaders in tech, all the different places where they play,

0:24:25.960 --> 0:24:31.440
<v Speaker 1>whether it's developer, publisher, IP license or you mentioned for instance,

0:24:31.560 --> 0:24:35.879
<v Speaker 1>you know, Disney's withdrawal. Is there any company, last question,

0:24:36.040 --> 0:24:38.919
<v Speaker 1>that you think people need to keep an eye on

0:24:39.080 --> 0:24:42.560
<v Speaker 1>in terms of a Hollywood entity that is really pushing

0:24:42.720 --> 0:24:44.320
<v Speaker 1>forward in the gaming space.

0:24:44.800 --> 0:24:47.480
<v Speaker 2>Well, I would say, even though there's still technically just

0:24:47.520 --> 0:24:50.600
<v Speaker 2>a licenser of their own IP, Disney is one company

0:24:50.640 --> 0:24:54.439
<v Speaker 2>to pay attention to, just because given he is currently

0:24:54.440 --> 0:24:57.560
<v Speaker 2>in his second ten you're a CEO. You know, there's

0:24:57.560 --> 0:24:59.960
<v Speaker 2>tons of speculation as to whether Bob Iygers you know,

0:25:00.480 --> 0:25:05.000
<v Speaker 2>final sendoff from Disney will be another key acquisition, this

0:25:05.119 --> 0:25:07.560
<v Speaker 2>time on the gaming side. Disney at the start of

0:25:07.560 --> 0:25:10.399
<v Speaker 2>twenty twenty four invested one point five billion into Epic

0:25:10.440 --> 0:25:14.600
<v Speaker 2>Games purely for IP driven Fortnite experiences. So that's you know,

0:25:15.119 --> 0:25:19.560
<v Speaker 2>Fortnite experiences tied to Star Wars characters, Marvel characters, Pixar characters.

0:25:19.920 --> 0:25:23.520
<v Speaker 2>So that's been going strong on Fortnite, and you know,

0:25:23.560 --> 0:25:27.000
<v Speaker 2>if they're obviously this is purely speculation, you know, no

0:25:27.000 --> 0:25:30.919
<v Speaker 2>no inside intella here, but if there is you know,

0:25:31.480 --> 0:25:35.359
<v Speaker 2>one acquisition that would put Disney back into gaming in

0:25:35.400 --> 0:25:37.080
<v Speaker 2>the way it used to be more so than it

0:25:37.200 --> 0:25:39.440
<v Speaker 2>used to be, it would be you know, Epic Games.

0:25:39.800 --> 0:25:42.520
<v Speaker 2>If the partnership really is going that strong, so that's

0:25:42.560 --> 0:25:44.640
<v Speaker 2>one company you'd keep an eye out for. Another would

0:25:44.680 --> 0:25:48.480
<v Speaker 2>be sky Dance. Sky Dance has had its you know,

0:25:48.560 --> 0:25:51.840
<v Speaker 2>interactive side for a while, but they also have a

0:25:51.880 --> 0:25:54.200
<v Speaker 2>new media division where they are making a few Triple

0:25:54.240 --> 0:25:57.040
<v Speaker 2>A games through Amy Hennig, who used to run the

0:25:57.160 --> 0:26:01.520
<v Speaker 2>Naughty Dog studio. She's the creator Uncharted, for example. So

0:26:01.680 --> 0:26:05.840
<v Speaker 2>they have some pretty high quality games on the horizon,

0:26:05.880 --> 0:26:08.840
<v Speaker 2>I'd say, But what makes their gaming studio so interesting

0:26:08.920 --> 0:26:11.600
<v Speaker 2>is the fact that, you know, the biggest guidance company

0:26:11.720 --> 0:26:15.919
<v Speaker 2>is US finally getting close to you know, nearing the

0:26:16.040 --> 0:26:18.719
<v Speaker 2>end of its process to acquire Paramount. So if that

0:26:18.800 --> 0:26:22.119
<v Speaker 2>deal does go through, they are going to have you know,

0:26:22.240 --> 0:26:26.600
<v Speaker 2>the full store of Paramount IP to potentially figure out

0:26:27.280 --> 0:26:29.800
<v Speaker 2>various kinds of games for which could help you know,

0:26:29.840 --> 0:26:31.320
<v Speaker 2>them grow their presence in a big way.

0:26:32.680 --> 0:26:35.879
<v Speaker 1>Well, this is just a taste of what is a

0:26:36.040 --> 0:26:40.639
<v Speaker 1>much deeper dive into this business in the new report

0:26:40.680 --> 0:26:44.399
<v Speaker 1>from Variety Intelligence platform, the State of the Video Game Industry,

0:26:44.560 --> 0:26:48.080
<v Speaker 1>third Edition, that just came out in May, and we

0:26:48.119 --> 0:26:51.199
<v Speaker 1>are glad to have had time with its author, Corey Ericson.

0:26:51.320 --> 0:26:58.760
<v Speaker 1>Thanks for taking the time out, Thank you any.

0:26:56.960 --> 0:26:59.840
<v Speaker 2>Thanks for listening. Be sure to leave us a review

0:27:00.080 --> 0:27:03.560
<v Speaker 2>at Apple Podcasts or Amazon Music. We love to hear

0:27:03.640 --> 0:27:06.800
<v Speaker 2>from listeners. Please go to Variety dot com and sign

0:27:06.920 --> 0:27:10.879
<v Speaker 2>up for the free weekly Strictly Business newsletter, and don't

0:27:10.880 --> 0:27:14.399
<v Speaker 2>forget to tune in next week for another episode of

0:27:14.480 --> 0:27:15.400
<v Speaker 2>Strictly Business