WEBVTT - The Rise and Fall of Nokia

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<v Speaker 1>Get in touch with technology with tech Stuff from half

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<v Speaker 1>stuff works dot com. Hey there, and welcome to tech Stuff.

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<v Speaker 1>I'm your host, Jonathan Strickland. I'm an executive producer here

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<v Speaker 1>at hell Stuff Works and I love all things tech.

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<v Speaker 1>And in the last episode, I chronicled the year journey

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<v Speaker 1>of Nakia from a paper mill to a company that

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<v Speaker 1>was just starting to develop electronics. And before I get

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<v Speaker 1>into this, like I said in the last episode, I'm

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<v Speaker 1>pronouncing it Nakia. But of course people have said Nokia

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<v Speaker 1>or Nokia. There are a lot of different pronunciations for it.

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<v Speaker 1>I'm going with Nakia, and if it's wrong, it's wrong.

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<v Speaker 1>But I'm gonna try and be consistent. Today we'll pick

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<v Speaker 1>up with Nakia in the nineteen sixties and quickly make

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<v Speaker 1>our way up to how it helped define the cellular

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<v Speaker 1>phone age in the nineteen nineties, and then what happened

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<v Speaker 1>after that, because it was a pretty precipitous fall, but

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<v Speaker 1>it wasn't like it was just a steady climb either.

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<v Speaker 1>Up on the formation of the Nakia Corporation, businessmen named

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<v Speaker 1>Bjorn George Wilhelm Westerland became the first president and CEO

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<v Speaker 1>of Nakia. Now he began to look for ways to

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<v Speaker 1>expand into new fields like electronics in telecommunications. He also

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<v Speaker 1>encouraged the research and development departments in Nakia to work

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<v Speaker 1>on their own projects, something that Google would copy decades later,

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<v Speaker 1>sort of like that of your weekly time can be

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<v Speaker 1>dedicated to personal projects. It was similar in that way,

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<v Speaker 1>except not necessarily laid out specifically as twenty percent of

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<v Speaker 1>your time. But the whole idea was get smart people together,

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<v Speaker 1>let them work on things that they think are interesting,

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<v Speaker 1>and you might be able to benefit from that. Nakia

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<v Speaker 1>would diversify and begin investing in new businesses, nearly all

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<v Speaker 1>of which would cater to the Soviet Union's need for

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<v Speaker 1>electronics and robotics, including computers. Nakia also created manufacturing facilities

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<v Speaker 1>for scientific equipment, again for the Soviet Union. While the

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<v Speaker 1>U s s R. Was doing business with Finland, the

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<v Speaker 1>US was becoming increasingly agitated by the whole thing, because

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<v Speaker 1>this was during the Cold War between the United States

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<v Speaker 1>and the U. S s R. And America began to

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<v Speaker 1>let Nakia know that it was being watched carefully. Nakia

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<v Speaker 1>was importing components from the United States and then incorporating

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<v Speaker 1>them in products that there was ultimately selling in the

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<v Speaker 1>U S s R, which wasn't really helping things with

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<v Speaker 1>the U. S relations because the United States sort of

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<v Speaker 1>had this policy of let's not help the Soviets out

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<v Speaker 1>if we can possibly avoid it, and this created a

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<v Speaker 1>very high tense situation throughout the entire world, and Finland

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<v Speaker 1>in general and Nachia in particular, we're kind of straddling

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<v Speaker 1>the line a little bit. According to the newspaper Madras Courier,

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<v Speaker 1>Nakia was building computers for the Soviet Union by nineteen

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<v Speaker 1>seventy one. Now, I say according to the newspaper, because

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<v Speaker 1>it's actually pretty hard to find a lot of definitive

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<v Speaker 1>information in regarding Nakias products during this era. The website

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<v Speaker 1>itself is pretty generic when it comes to covering this.

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<v Speaker 1>It kind of talks about the founding of the company

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<v Speaker 1>as a paper mill and then jumps ahead into the

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<v Speaker 1>nineteen eighties, skipping a whole lot of stuff in the middle.

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<v Speaker 1>Jorn Westerland would retire as CEO in nineteen seventy seven,

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<v Speaker 1>and he was replaced by Kari and Tero Oswald Kairamo.

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<v Speaker 1>Kiamo had started at Nakia as an engineer in wood

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<v Speaker 1>processing back when the company was still heavily involved in

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<v Speaker 1>forestry industries. Like his predecessor, Karaimo wanted to grow Nakia

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<v Speaker 1>and acquire new businesses. He aggressively pursued new opportunities, sometimes

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<v Speaker 1>to the consternation of analysts. Some industry experts were worried

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<v Speaker 1>that Nakia was over extending itself, particularly with regards to

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<v Speaker 1>consumer electronics, which was already a crowded space with fierce

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<v Speaker 1>competition from the United States and Japanese companies. But that

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<v Speaker 1>did not stop Kairamo from pursuing them, and in nineteen

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<v Speaker 1>seventy nine, Knakia entered into a partnership with a Finish

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<v Speaker 1>television and electronics company called Solaura. Their joint venture was

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<v Speaker 1>called Mobira Oi, a radio telecommunications network and electronics brand.

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<v Speaker 1>Early radio phones were pretty limited, operating in the v

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<v Speaker 1>h F frequency range, the very high frequency range, and

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<v Speaker 1>requiring large antennas and hefty batteries, but this marked Knakia's

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<v Speaker 1>first steps into what would become cellular phone technology. In fact,

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<v Speaker 1>now is a good time to talk about cellular phone

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<v Speaker 1>technology in general. Prior to cellular phones, radio telephones were

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<v Speaker 1>pretty limited. This has to do with the physics of

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<v Speaker 1>radio signal transmissions as well as limitations on technology. Now,

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<v Speaker 1>maybe you've played with radios and wondered what elements determined

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<v Speaker 1>how far the radios can communicate with each other, like

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<v Speaker 1>if you've had walkie talkies, for example, And as it

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<v Speaker 1>turns out, there are several factors that determine how far

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<v Speaker 1>a radio can transmit signals. So let's start with some

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<v Speaker 1>basic facts about radio waves. The radio frequency spectrum is

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<v Speaker 1>a significant chunk of the overall electromagnetic spectrum. It ranges

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<v Speaker 1>on the low end with very low frequency signals, which

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<v Speaker 1>have a wavelength that can be as long as a

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<v Speaker 1>hundred kilometers or sixty two miles for one wave at

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<v Speaker 1>that wavelength. The radio signals frequency, as in the number

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<v Speaker 1>of cycles of waves that go past an arbitrary point

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<v Speaker 1>in space within a second, is three thousand cycles a second,

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<v Speaker 1>or three kilo hurts. That means three thousand of those

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<v Speaker 1>waves would pass through a point in space every second

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<v Speaker 1>as the signals passed through the area. On the high end,

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<v Speaker 1>you have extremely high frequency radio waves which measure point

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<v Speaker 1>zero zero one meters or point zero four inches in

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<v Speaker 1>wavelength and have a frequency of three hundred thousand mega hurts.

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<v Speaker 1>That means three hundred billion waves will pass through a

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<v Speaker 1>given point in one set n as the signal passes through.

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<v Speaker 1>Radio wavelength is one factor that determines how far a

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<v Speaker 1>radio signal will travel on Earth. A m radio signals,

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<v Speaker 1>which in the United States range from five killer hurts

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<v Speaker 1>to one point six oh five Mega hurts, have a

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<v Speaker 1>long enough wavelength to follow the curvature of the Earth

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<v Speaker 1>and bounce off the atmosphere, meaning they can travel a

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<v Speaker 1>really long distance. They can travel beyond the horizon. Shorter wavelengths,

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<v Speaker 1>such as the ones that the US reserves for radio

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<v Speaker 1>communication for things like wireless radios and walkie talkies, cellular phones,

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<v Speaker 1>that kind of thing. They travel in the line of

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<v Speaker 1>sight between a transmitter and a receiver. Now that does

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<v Speaker 1>not necessarily mean that you have to be able to

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<v Speaker 1>physically see the receiver from the transmitter. For one thing,

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<v Speaker 1>radio waves can penetrate some substances just fine, although other

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<v Speaker 1>substances can reflect radio waves and cause them to bounce back,

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<v Speaker 1>which I guess is being redundant, but you get what

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<v Speaker 1>I'm saying. And because the Earth is curvature, that limits

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<v Speaker 1>how far a transmitter can send a signal to a

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<v Speaker 1>receiver because the Earth physically curves away from the line

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<v Speaker 1>of transmission. If you send out a radio signal straight

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<v Speaker 1>out from your position. Let's say you're standing up and

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<v Speaker 1>you send out a radio signal, that radio signal is

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<v Speaker 1>going to continue in a straight line even as the

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<v Speaker 1>Earth curves away from it. So eventually the Earth curves

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<v Speaker 1>away enough where no one's going to be able to

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<v Speaker 1>receive that signal, even if it were strong enough to

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<v Speaker 1>keep on going and be strong enough to be picked

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<v Speaker 1>up by an antenna. So the radio signals will just

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<v Speaker 1>keep on going out into space rather than curving along

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<v Speaker 1>the Earth. This, by the way, is one of the

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<v Speaker 1>many pieces of evidence that proves the Earth is in

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<v Speaker 1>fact round, as if we didn't have enough already. But

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<v Speaker 1>you know there are flat earthers out there. If in

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<v Speaker 1>fact the Earth was flat, you would not have this

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<v Speaker 1>problem with radio transmissions. So that's a pretty strong evidence

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<v Speaker 1>that the Earth is round. Another limiting factor is transmission power.

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<v Speaker 1>The power behind the signal helps determine how far it

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<v Speaker 1>can travel. Technically, it's not how far it can travel,

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<v Speaker 1>but how strong the signal is once it gets beyond

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<v Speaker 1>a certain point from its transmission Now imagine a radio

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<v Speaker 1>transmission signal going out in all directions from a transmission antenna.

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<v Speaker 1>Let's just say it's a regular antenna. It's not a

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<v Speaker 1>directional antenna. You're sending a broadcast signal to this antenna.

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<v Speaker 1>It's sending it out in essentially a sphere that extends

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<v Speaker 1>out from that antenna. Now, as the transmission moves further

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<v Speaker 1>from the antenna, the signal is spread over a wider area. Right,

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<v Speaker 1>it's getting it's it's thinning out, it's getting spread across

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<v Speaker 1>more and more space. The law of conservation of energy

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<v Speaker 1>tells us that the further out you are from a transmitter,

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<v Speaker 1>the weaker the signal will be because it's spread over

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<v Speaker 1>a greater area, and eventually you'll be too far from

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<v Speaker 1>the source of transmission to pick up any useful signal.

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<v Speaker 1>It'll be too weak for you to do anything with it,

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<v Speaker 1>to be able to hear anything. Early mobile phones were

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<v Speaker 1>big and bulky, largely because they needed a powerful transmitter

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<v Speaker 1>to get a signal to a nearby radio tower, which

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<v Speaker 1>would then patch the call into a more traditional telecommunications infrastructure,

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<v Speaker 1>in other words, into the regular phone system. This is

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<v Speaker 1>part of the reason why early consumer mobile phones were

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<v Speaker 1>mostly car phones because they could pull energy from the

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<v Speaker 1>car's battery, or they could be big, bulky things that

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<v Speaker 1>you didn't carry around. They'd be too heavy to carry around,

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<v Speaker 1>but you could drive them around in your car, and

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<v Speaker 1>they would rely on a battery that was strong enough

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<v Speaker 1>to power a transmitter that could send a signal to

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<v Speaker 1>a radio tower nearby. And typically cities would have a

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<v Speaker 1>single radio tower, maybe a couple of radio towers, and

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<v Speaker 1>each radio tower was only able to handle maybe a

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<v Speaker 1>couple of dozen channels of communications simultaneously, which really limited

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<v Speaker 1>the number of people who could communicate via radio phones

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<v Speaker 1>at a single time, because once that channel is activated,

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<v Speaker 1>no one will can use it. So if you've got

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<v Speaker 1>a radio tower and it can only handle maybe twenty

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<v Speaker 1>four twenty six channels, one of those channels is going

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<v Speaker 1>to be used for the signal you're sending out. The

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<v Speaker 1>communication signal you're sending out, one of them would be

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<v Speaker 1>used for the signal you're getting back. So each person

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<v Speaker 1>is essentially taking up two channels, and that's because you

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<v Speaker 1>would want to be able to speak and here at

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<v Speaker 1>the same time. If you're using a single channel for

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<v Speaker 1>a communication back and forth, only one person can speak

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<v Speaker 1>at a given time. You may have experienced this if

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<v Speaker 1>you've used CB radio or walkie talkies or anything like that.

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<v Speaker 1>Cellular technology helped change this by creating a new means

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<v Speaker 1>of sending signals across the network. Rather than putting a

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<v Speaker 1>few large radio antennas and strategic locations in major cities,

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<v Speaker 1>the cellular tower approach took a totally different approach. More

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<v Speaker 1>on that in just a second, but first let's take

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<v Speaker 1>a quick break to thank our sponsor. Now, before I

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<v Speaker 1>went into the break, I mentioned that a primitive walkie

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<v Speaker 1>talkie can only handle one channel of communication. It's called

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<v Speaker 1>a half duplex radio. That means that all parties are

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<v Speaker 1>communicating over that same frequency, and thus only one person

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<v Speaker 1>can talk on that frequency at any given time. And

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<v Speaker 1>that's why we ended up developing a way of explaining

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<v Speaker 1>to people when we were done talking. You know, you

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<v Speaker 1>say over at the end of a sentence, meaning you

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<v Speaker 1>are done with that thought, and that allows other parties

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<v Speaker 1>to have a chance to chat and add in things,

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<v Speaker 1>and they would say over when they were done, and

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<v Speaker 1>that's how you would be able to manage communication traffic

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<v Speaker 1>across this single channel. A cell phone is a full

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<v Speaker 1>duplex device which uses one frequency for sending communications and

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<v Speaker 1>one for receiving communicating signals, which means multiple people can

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<v Speaker 1>talk over each other. And cell phones have the ability

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<v Speaker 1>to communicate over more than a fifteen hundred channels and

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<v Speaker 1>they don't need to send signals for a far because

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<v Speaker 1>of cell towers. Now, the cell and cell phone refers

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<v Speaker 1>to regions of coverage, and these regions of coverage are

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<v Speaker 1>actually pretty small. Each cell region has an allocation of

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<v Speaker 1>channels that represents a fraction of all available signals for

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<v Speaker 1>cell phones. So let's say you're looking at a map

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<v Speaker 1>of a region. Let's say it's a city, and imagine

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<v Speaker 1>that the the map has an overlay on top of

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<v Speaker 1>it to show the cell tower allocation, and it would

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<v Speaker 1>look kind of like a hexagonal overlay. So if you've

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<v Speaker 1>ever seen hexagonal maps that are often used in gaming,

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<v Speaker 1>just imagine one of those overlaid on top of a

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<v Speaker 1>city map. Each hexagon represents a cell, the center of

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<v Speaker 1>which you would argue is the cell tower, and uh,

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<v Speaker 1>each cell would have one seventh of all the channels

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<v Speaker 1>available for communication in that city. No two adjacent cells

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<v Speaker 1>would have the same range of signals, So this is

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<v Speaker 1>just for simplicity's sake. Well, I'm just going to use

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<v Speaker 1>this as an example. This is not the way it

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<v Speaker 1>actually shakes out. But let's imagine hypothetically that you have

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<v Speaker 1>seven hundred channels to work with the center hexagon. When

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<v Speaker 1>you start off, Let's say that you're at your location

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<v Speaker 1>and you're looking at a map. The hexagon you are

0:13:19.120 --> 0:13:23.280
<v Speaker 1>in is using channels one through one hundred. The cell

0:13:23.360 --> 0:13:27.600
<v Speaker 1>directly to your north can use signals on one through

0:13:27.679 --> 0:13:32.240
<v Speaker 1>two hundred, and then you move clockwise around your center hexagon.

0:13:32.320 --> 0:13:36.680
<v Speaker 1>You look at each hexagon that's adjacent to yours. Each

0:13:36.679 --> 0:13:40.559
<v Speaker 1>one would have the next range of signals, so two

0:13:40.640 --> 0:13:43.560
<v Speaker 1>hundred one to three hundred, the next one three one

0:13:43.640 --> 0:13:46.720
<v Speaker 1>to four hundred, and so on. Now, because cell phones

0:13:46.760 --> 0:13:50.960
<v Speaker 1>transmit at a low power signal, just at a few watts,

0:13:51.440 --> 0:13:54.920
<v Speaker 1>the transmissions do not go very far. The signal attenuates

0:13:55.000 --> 0:13:58.520
<v Speaker 1>enough it it loses enough energy that it's not going

0:13:58.559 --> 0:14:03.079
<v Speaker 1>to be picked up the on the next cell tower hexagon.

0:14:03.720 --> 0:14:06.920
<v Speaker 1>You don't have to worry about interfering with the immediate neighbors.

0:14:06.960 --> 0:14:10.520
<v Speaker 1>That means you can actually reuse the channels again once

0:14:10.600 --> 0:14:14.400
<v Speaker 1>you have a different cell in between them, so an

0:14:14.520 --> 0:14:18.480
<v Speaker 1>entire city could use just seven channels this way, repeating

0:14:18.559 --> 0:14:22.240
<v Speaker 1>channels once there's enough space between two cell towers that

0:14:22.400 --> 0:14:27.000
<v Speaker 1>use that same range, so your center hexagon and a

0:14:27.000 --> 0:14:30.080
<v Speaker 1>hexagon on the other side of one of your neighbors

0:14:30.480 --> 0:14:34.400
<v Speaker 1>could use the exact same set of frequencies because you're

0:14:34.440 --> 0:14:37.600
<v Speaker 1>not going to interfere with your transmissions. The big advantage

0:14:37.600 --> 0:14:41.040
<v Speaker 1>of cell phones is obviously that their mobile, and as

0:14:41.040 --> 0:14:44.920
<v Speaker 1>you move towards the edge of a cell, your cells tower,

0:14:46.000 --> 0:14:48.560
<v Speaker 1>the one that's in the hexagon you are currently in,

0:14:48.800 --> 0:14:52.800
<v Speaker 1>it starts to detect that your signal is diminishing in strength. Meanwhile,

0:14:52.840 --> 0:14:56.360
<v Speaker 1>the neighboring cell tower is picking up that your signal

0:14:56.440 --> 0:14:58.800
<v Speaker 1>is starting to get stronger. Now, every cell tower is

0:14:58.880 --> 0:15:02.840
<v Speaker 1>monitoring the entire a range of channels, not just the

0:15:02.920 --> 0:15:06.240
<v Speaker 1>channels that are specific to that cell, so they can

0:15:06.280 --> 0:15:09.720
<v Speaker 1>they can monitor all of the channels of communication. They're

0:15:09.720 --> 0:15:13.520
<v Speaker 1>only really concerned with the block of channels that are

0:15:13.560 --> 0:15:16.600
<v Speaker 1>assigned to that particular cell. However, now when you get

0:15:16.640 --> 0:15:22.000
<v Speaker 1>close enough to the new cell, your old cell tower,

0:15:22.120 --> 0:15:25.120
<v Speaker 1>the one that was where you used to be, will

0:15:25.280 --> 0:15:29.080
<v Speaker 1>hand off the signal to its neighbor, to whatever neighboring

0:15:29.120 --> 0:15:32.640
<v Speaker 1>tower you're heading toward, and that will send instructions to

0:15:32.640 --> 0:15:37.280
<v Speaker 1>your phone that will switch channel frequencies. This all happens seamlessly.

0:15:37.560 --> 0:15:40.040
<v Speaker 1>It can happen in the middle of a conversation, and

0:15:40.080 --> 0:15:42.480
<v Speaker 1>it happens so quickly that we humans don't even notice

0:15:42.520 --> 0:15:46.240
<v Speaker 1>that it happens. Assuming that everything is working properly, and

0:15:46.280 --> 0:15:49.040
<v Speaker 1>you can have a call on a speaker phone and

0:15:49.120 --> 0:15:52.000
<v Speaker 1>pass through half a dozen cells through a single call

0:15:52.120 --> 0:15:55.520
<v Speaker 1>as you're driving across town, and you wouldn't have a problem,

0:15:55.720 --> 0:15:58.440
<v Speaker 1>assuming everything's working the way it's supposed to. Now, this

0:15:58.600 --> 0:16:02.880
<v Speaker 1>concept of cell towers dates back to about nineteen seventy one,

0:16:02.960 --> 0:16:05.800
<v Speaker 1>when A T and T referred to splitting phone service

0:16:05.840 --> 0:16:09.800
<v Speaker 1>in cities into areas called cells. The first mobile phone

0:16:09.800 --> 0:16:13.800
<v Speaker 1>call happened in nineteen seventy three when Dr Martin Cooper

0:16:13.840 --> 0:16:16.720
<v Speaker 1>of Motorola made the first cell phone call to Dr

0:16:16.840 --> 0:16:20.320
<v Speaker 1>Joel s Ingle, who was the head of Bell Labs. So,

0:16:20.360 --> 0:16:23.200
<v Speaker 1>in other words, Dr Cooper called up his biggest competitor

0:16:23.560 --> 0:16:26.120
<v Speaker 1>for the first cell phone call, which I think is

0:16:26.160 --> 0:16:29.480
<v Speaker 1>pretty awesome. And it took about a decade in the

0:16:29.560 --> 0:16:32.600
<v Speaker 1>United States for companies to build out this technology. And

0:16:32.640 --> 0:16:34.840
<v Speaker 1>the protocols and the infrastructure to make cell phones a

0:16:34.920 --> 0:16:38.440
<v Speaker 1>viable commercial product that was already taking place in Europe,

0:16:38.640 --> 0:16:42.160
<v Speaker 1>but we were a little bit behind here in the US. Now,

0:16:42.200 --> 0:16:44.760
<v Speaker 1>that's a basic overview of how cellular towers work, and

0:16:44.800 --> 0:16:47.080
<v Speaker 1>there's a lot more detail than what I just mentioned,

0:16:47.120 --> 0:16:50.720
<v Speaker 1>including the differences between analog and digital cellular service, but

0:16:50.760 --> 0:16:53.760
<v Speaker 1>it's good enough for our discussions about Nokia. So let's

0:16:53.840 --> 0:16:57.040
<v Speaker 1>get back to that company. While the VHF phone service

0:16:57.040 --> 0:17:01.600
<v Speaker 1>the Nokia launched in the late seventies wasn't cellular necessarily,

0:17:01.640 --> 0:17:03.840
<v Speaker 1>not not in the same way that we would call

0:17:03.840 --> 0:17:06.840
<v Speaker 1>it today, the company soon focused on developing cell phones

0:17:06.920 --> 0:17:10.600
<v Speaker 1>due to the construction of the Nordic Mobile Telephone Network

0:17:10.720 --> 0:17:16.640
<v Speaker 1>or in MT. This network provided coverage across Finland, Sweden, Denmark,

0:17:16.880 --> 0:17:20.040
<v Speaker 1>and Norway and then later Iceland, making it the first

0:17:20.119 --> 0:17:24.800
<v Speaker 1>international cellular network. The networks launched in Sweden and Norway

0:17:24.880 --> 0:17:28.760
<v Speaker 1>in one and then in Finland and Denmark the following year,

0:17:29.160 --> 0:17:32.439
<v Speaker 1>and that gave companies like Nokia the opportunity to develop

0:17:32.520 --> 0:17:36.560
<v Speaker 1>handsets for consumers. During this you are using the service

0:17:36.720 --> 0:17:43.439
<v Speaker 1>as its backbone. Ino Nokia released the Mobira Senator this

0:17:43.600 --> 0:17:46.159
<v Speaker 1>was a car phone and had a hefty battery to

0:17:46.200 --> 0:17:48.920
<v Speaker 1>provide for the transmission strength needed to send signals from

0:17:48.960 --> 0:17:51.879
<v Speaker 1>the phone to a radio tower, and the Senator weighed

0:17:52.119 --> 0:17:57.359
<v Speaker 1>twenty two pounds or ten krams. Pretty heavy phone. You

0:17:57.359 --> 0:17:59.119
<v Speaker 1>can see why. It was a car phone, not a

0:18:00.000 --> 0:18:02.080
<v Speaker 1>cell phone that you would carry around with you. While

0:18:02.119 --> 0:18:05.160
<v Speaker 1>the Senator saw a limited success, it became the first

0:18:05.160 --> 0:18:08.720
<v Speaker 1>step towards Nokia asserting itself in a growing industry, and

0:18:08.760 --> 0:18:13.080
<v Speaker 1>the company would release a slightly lighter transportable phone that

0:18:13.160 --> 0:18:17.080
<v Speaker 1>was what they called it, called the Mobira Talkman, which

0:18:17.119 --> 0:18:20.359
<v Speaker 1>weighed in at eleven pounds or five kilograms, so half

0:18:20.400 --> 0:18:23.520
<v Speaker 1>the weight of the Senator, but still pretty darn heavy.

0:18:23.680 --> 0:18:28.120
<v Speaker 1>In seven, the company, still producing phones under the Mobira name,

0:18:28.440 --> 0:18:31.679
<v Speaker 1>introduced the first handheld mobile phone and they called it

0:18:31.720 --> 0:18:35.160
<v Speaker 1>the Mobira Cityman nine hundred. It weighed about one point

0:18:35.240 --> 0:18:39.000
<v Speaker 1>six eight pounds or seven sixty grams. That's according to

0:18:39.080 --> 0:18:41.280
<v Speaker 1>one source. I saw everything from seven hundred and sixty

0:18:41.320 --> 0:18:44.240
<v Speaker 1>grams up to eight hundred grams, so one point six

0:18:44.280 --> 0:18:46.960
<v Speaker 1>eight to like one point seven six pounds somewhere in

0:18:46.960 --> 0:18:50.080
<v Speaker 1>that range. It also cost a pretty penny. The price

0:18:50.119 --> 0:18:53.080
<v Speaker 1>tag for the handset which was in a brick style

0:18:53.240 --> 0:18:57.119
<v Speaker 1>with a big antenna, and this was a big mobile phone.

0:18:58.040 --> 0:19:01.959
<v Speaker 1>It cost twenty four thousand finish marks back in nineteen

0:19:02.000 --> 0:19:05.000
<v Speaker 1>eight seven. That would be about five thousand, four hundred

0:19:05.040 --> 0:19:08.159
<v Speaker 1>fifty dollars in US money at the time, So we

0:19:08.200 --> 0:19:12.120
<v Speaker 1>adjust that for inflation, that would be worth about eleven thousand,

0:19:12.480 --> 0:19:16.560
<v Speaker 1>eight hundred forty three dollars today. So imagine spending nearly

0:19:16.640 --> 0:19:20.520
<v Speaker 1>twelve thousand dollars for a mobile phone. It got the

0:19:20.640 --> 0:19:25.600
<v Speaker 1>nickname Gorba in Finland. Why because during a press conference

0:19:25.640 --> 0:19:30.360
<v Speaker 1>in nineteen eighty seven, Soviet President Mikhail Gorbachev was photographed

0:19:30.600 --> 0:19:34.560
<v Speaker 1>using one he called uh Moscow. I believe during the

0:19:34.560 --> 0:19:38.679
<v Speaker 1>press conference using such a phone in night a highly

0:19:38.720 --> 0:19:43.000
<v Speaker 1>competitive electronics market meant that Nakia saw a big drop

0:19:43.080 --> 0:19:48.480
<v Speaker 1>in profits. Times were getting tight for Nakia. CEO Kairamo,

0:19:48.520 --> 0:19:51.600
<v Speaker 1>who had also served as chairman between nineteen eighty six

0:19:51.640 --> 0:19:55.919
<v Speaker 1>and nineteen eighty eight, tragically ended his own life in

0:19:55.960 --> 0:19:59.520
<v Speaker 1>December Night, a fact that Nokia at first tried to

0:19:59.600 --> 0:20:03.120
<v Speaker 1>keep Wyatt. While there has been speculation over what moved

0:20:03.200 --> 0:20:08.000
<v Speaker 1>Karramo to commit suicide, I found no definitive reason. Though

0:20:08.080 --> 0:20:11.320
<v Speaker 1>there's no doubt he was under tremendous stress at the time,

0:20:11.359 --> 0:20:14.280
<v Speaker 1>though whether or not that directly contributed, I can't say.

0:20:15.359 --> 0:20:20.320
<v Speaker 1>Simo Virlato assumed control of the company, at which at

0:20:20.320 --> 0:20:25.480
<v Speaker 1>the time was still several businesses in very different industries,

0:20:25.600 --> 0:20:29.560
<v Speaker 1>all kind of gloamed on together. This new CEO called

0:20:29.600 --> 0:20:32.719
<v Speaker 1>for a complete restructuring of the company, and the company

0:20:32.720 --> 0:20:36.320
<v Speaker 1>began to divest itself of various businesses, including the Finished

0:20:36.359 --> 0:20:42.120
<v Speaker 1>Rubber Works, which was the first major company to create Nokia.

0:20:42.200 --> 0:20:43.919
<v Speaker 1>I mean, you remember, there was the paper mill that

0:20:43.960 --> 0:20:47.440
<v Speaker 1>came before it that was technically called Nokia. But it

0:20:47.520 --> 0:20:50.000
<v Speaker 1>was the founder of the Finnish rubber Works who really

0:20:50.040 --> 0:20:52.760
<v Speaker 1>put all these companies together in the first place. He

0:20:52.800 --> 0:20:56.679
<v Speaker 1>also divested the company of Nokia's computer division. Finland at

0:20:56.680 --> 0:21:00.320
<v Speaker 1>the time was entering a severe economic recession. It was

0:21:00.400 --> 0:21:03.679
<v Speaker 1>essentially a depression that was greater in magnitude than the

0:21:03.720 --> 0:21:06.760
<v Speaker 1>one in the nineteen thirties for Finland, and then the

0:21:06.800 --> 0:21:11.359
<v Speaker 1>Soviet Union collapsed, and the Soviets had been Nokia's chief customers.

0:21:11.440 --> 0:21:15.320
<v Speaker 1>So things were looking pretty grim for the company. But

0:21:16.040 --> 0:21:20.000
<v Speaker 1>the story doesn't end here. I'll tell you how the

0:21:20.040 --> 0:21:23.120
<v Speaker 1>story does end. In just a second, but first, let's

0:21:23.119 --> 0:21:33.680
<v Speaker 1>take another quick break to thank our sponsor. During this

0:21:33.760 --> 0:21:38.399
<v Speaker 1>dire economic situation, Nakia released the Nakia ten eleven phone.

0:21:38.840 --> 0:21:40.800
<v Speaker 1>It was one of the earliest phones to have the

0:21:40.880 --> 0:21:44.359
<v Speaker 1>Knackia name, not a Mobira brand, although it was also

0:21:44.440 --> 0:21:48.199
<v Speaker 1>called the Mobira Cityman two thousand in some publications. It

0:21:48.240 --> 0:21:51.439
<v Speaker 1>had a battery that allowed for ninety whole minutes of

0:21:51.480 --> 0:21:54.040
<v Speaker 1>talk time before needing a recharge, and it could hold

0:21:54.080 --> 0:21:57.959
<v Speaker 1>up to contact numbers. It worked on the Global System

0:21:58.000 --> 0:22:02.560
<v Speaker 1>for Mobile Communications standard, better known as g s M.

0:22:02.600 --> 0:22:06.320
<v Speaker 1>This eventually became the dominant standard for mobile phones worldwide,

0:22:06.680 --> 0:22:10.240
<v Speaker 1>with Code division Multiple Access or c d m A

0:22:10.440 --> 0:22:14.000
<v Speaker 1>being a distant second place. GSM would end up being

0:22:14.040 --> 0:22:17.520
<v Speaker 1>pretty used pretty much everywhere, whereas c d M A

0:22:17.560 --> 0:22:20.760
<v Speaker 1>became a standard found mainly in the United States and Russia,

0:22:21.000 --> 0:22:22.320
<v Speaker 1>and in fact even in the US. It was a

0:22:22.359 --> 0:22:25.760
<v Speaker 1>bit confusing because you had some telephone networks working on

0:22:25.840 --> 0:22:29.159
<v Speaker 1>GSM and others working on c d M A. In

0:22:29.280 --> 0:22:35.359
<v Speaker 1>nineteen nine two, Yerma Allila became the new CEO of Nakia. Alilah,

0:22:35.640 --> 0:22:38.879
<v Speaker 1>who had been the head of Nakia's mobile device division,

0:22:39.160 --> 0:22:42.439
<v Speaker 1>decided the future of the company was in telecommunications, and

0:22:42.520 --> 0:22:45.840
<v Speaker 1>so he continued the trend of divesting Nakia of all

0:22:45.960 --> 0:22:51.359
<v Speaker 1>other businesses in order to focus exclusively on telecommunications. Shedding

0:22:51.400 --> 0:22:53.800
<v Speaker 1>those businesses turned out to be the right move, as

0:22:53.920 --> 0:22:57.600
<v Speaker 1>Nakia was able to refocus and grow and return to profitability.

0:22:58.200 --> 0:23:02.800
<v Speaker 1>In n Nakia introduced the twenty one line of phones.

0:23:03.280 --> 0:23:06.120
<v Speaker 1>This was the first phone to have the famous Knakia ringtone,

0:23:06.280 --> 0:23:08.680
<v Speaker 1>which goes like this, do do do do Do Do do

0:23:08.520 --> 0:23:12.080
<v Speaker 1>do do do do do do I'm sure you've heard

0:23:12.119 --> 0:23:18.080
<v Speaker 1>it a billion times. That's when it dated from. Two

0:23:18.160 --> 0:23:20.600
<v Speaker 1>years later, in ninety six, the company released a sort

0:23:20.640 --> 0:23:25.040
<v Speaker 1>of proto smartphone called the Nakia nine thousand Communicator. This

0:23:25.320 --> 0:23:29.320
<v Speaker 1>thick handset flipped open to reveal a monochromatic screen and

0:23:29.400 --> 0:23:32.800
<v Speaker 1>a full quarty keyboard, along with a direction pad and

0:23:32.920 --> 0:23:36.080
<v Speaker 1>function keys. You could make calls, you could browse the

0:23:36.119 --> 0:23:40.080
<v Speaker 1>web such as it was back in and even send

0:23:40.080 --> 0:23:44.320
<v Speaker 1>a facts using this phone. The device wasn't a commercial success,

0:23:44.440 --> 0:23:48.880
<v Speaker 1>but found its fair share of devoted fans. Nonetheless, Nakia

0:23:48.960 --> 0:23:52.080
<v Speaker 1>also released a phone called the Knackia eight one ten.

0:23:52.520 --> 0:23:55.119
<v Speaker 1>It featured a cover that would slide down to reveal

0:23:55.160 --> 0:23:57.679
<v Speaker 1>the number pad on the phone, inspiring some people to

0:23:57.720 --> 0:24:00.679
<v Speaker 1>call this the Banana phone. It is featured in a

0:24:00.720 --> 0:24:03.760
<v Speaker 1>little film that came out in nineteen You might have

0:24:03.800 --> 0:24:07.240
<v Speaker 1>heard of it. It's called The Matrix. If you remember

0:24:07.240 --> 0:24:10.360
<v Speaker 1>the scene where Neo's in his office and he gets

0:24:10.440 --> 0:24:12.960
<v Speaker 1>a delivery and he opens up the package and there's

0:24:13.000 --> 0:24:15.040
<v Speaker 1>a phone inside it. Immediately he gets a phone call.

0:24:15.560 --> 0:24:19.119
<v Speaker 1>That's the phone. It's a Nakia one. So watch that

0:24:19.160 --> 0:24:22.639
<v Speaker 1>scene and you'll see this famous phone highlighted on screen

0:24:23.320 --> 0:24:29.440
<v Speaker 1>by n Nakia had become the world's largest mobile phone manufacturer.

0:24:29.560 --> 0:24:33.520
<v Speaker 1>Not bad considering that they had just made the decision

0:24:33.560 --> 0:24:38.200
<v Speaker 1>to focus exclusively on telecommunications just a few years earlier.

0:24:38.680 --> 0:24:40.680
<v Speaker 1>This was a company that was doing a lot of everything,

0:24:41.000 --> 0:24:43.800
<v Speaker 1>and then when they really focused on this one industry,

0:24:43.960 --> 0:24:48.440
<v Speaker 1>they dominated it. They wrestled the title away from Motorola,

0:24:48.880 --> 0:24:52.679
<v Speaker 1>and Nakia remained the top mobile phone company in the

0:24:52.680 --> 0:24:55.240
<v Speaker 1>world for more than a decade. In fact, I think

0:24:55.240 --> 0:24:58.919
<v Speaker 1>it was fourteen years that they held the top spot.

0:24:59.600 --> 0:25:02.280
<v Speaker 1>One of the big selling features for their phones was

0:25:02.320 --> 0:25:05.320
<v Speaker 1>that you could play this little nifty game called Snake

0:25:06.160 --> 0:25:09.400
<v Speaker 1>on them. Look, times were tough, and we took entertainment

0:25:09.400 --> 0:25:13.200
<v Speaker 1>where we could find it. Guys in and two thousand

0:25:13.280 --> 0:25:16.240
<v Speaker 1>Nakia launched the thirty two ten and the thirty three

0:25:16.280 --> 0:25:20.640
<v Speaker 1>tin hand sets, which both would sell like hotcakes. They'd

0:25:20.640 --> 0:25:23.640
<v Speaker 1>be dwarfed in sales a few years later, however, when

0:25:23.640 --> 0:25:27.040
<v Speaker 1>the eleven hundred series launched, Nakia would sell more than

0:25:27.119 --> 0:25:31.359
<v Speaker 1>two hundred fifty million eleven hundred hand sets, making it

0:25:31.440 --> 0:25:34.000
<v Speaker 1>not just the best selling mobile handset of all time,

0:25:34.359 --> 0:25:37.959
<v Speaker 1>but also the best selling consumer electronics product at that point.

0:25:38.600 --> 0:25:42.199
<v Speaker 1>In two thousand two, Nakia entered into a joint venture

0:25:42.280 --> 0:25:47.240
<v Speaker 1>with Psion and a couple of hand set manufacturing competitors,

0:25:47.280 --> 0:25:50.320
<v Speaker 1>that being Ericsson and Motorola. The three of them joined

0:25:50.320 --> 0:25:54.040
<v Speaker 1>together with the purpose of creating an operating system for

0:25:54.160 --> 0:25:57.760
<v Speaker 1>mobile devices. The handset manufacturers wanted to build out the

0:25:57.800 --> 0:26:02.359
<v Speaker 1>features on phones and increase their capabilities and create various

0:26:02.400 --> 0:26:05.240
<v Speaker 1>little things that we would call apps today, and they

0:26:05.320 --> 0:26:08.159
<v Speaker 1>wanted it to go well beyond sending and receiving calls

0:26:08.160 --> 0:26:11.439
<v Speaker 1>and text messages and doing some rudimentary web browsing. The

0:26:11.520 --> 0:26:16.000
<v Speaker 1>joint venture became Symbian Limited, and the operating system is

0:26:16.080 --> 0:26:20.400
<v Speaker 1>of course known as Symbian. Symbian serves as the foundation

0:26:20.480 --> 0:26:24.879
<v Speaker 1>for software platforms and different handset manufacturers have different overlays

0:26:24.920 --> 0:26:27.000
<v Speaker 1>on top of the basic operating system. You can think

0:26:27.000 --> 0:26:30.440
<v Speaker 1>of them as different flavors of Symbion, So for Nakia

0:26:30.560 --> 0:26:33.639
<v Speaker 1>as well as for Samsung and LG that platform was

0:26:33.680 --> 0:26:38.080
<v Speaker 1>called S sixty, also known as Series sixty User Interface.

0:26:38.680 --> 0:26:41.240
<v Speaker 1>The first Nakia phone to launch with this operating system

0:26:41.280 --> 0:26:44.159
<v Speaker 1>was the Nakia seventy six fifty in two thousand two.

0:26:44.400 --> 0:26:46.359
<v Speaker 1>This was the first of Nakias phones to have a

0:26:46.400 --> 0:26:50.800
<v Speaker 1>built in camera and a color display. It's largely referred

0:26:50.800 --> 0:26:52.920
<v Speaker 1>to as one of the first smartphones, though it was

0:26:52.960 --> 0:26:55.560
<v Speaker 1>still on two G networks at the time. The first

0:26:55.600 --> 0:26:58.560
<v Speaker 1>three G phone from Nakia was the sixty six fifty,

0:26:58.800 --> 0:27:00.720
<v Speaker 1>which came out a little bit late eater. By the way,

0:27:00.720 --> 0:27:04.400
<v Speaker 1>this numbering standard, I don't understand where it comes from.

0:27:04.920 --> 0:27:09.440
<v Speaker 1>Seven's eight six is tens twos. They don't seem to

0:27:09.480 --> 0:27:12.240
<v Speaker 1>be sequential, so I don't really get it. But the

0:27:12.280 --> 0:27:15.800
<v Speaker 1>Knackia thirty six fifty would be the first Symbian Series

0:27:15.880 --> 0:27:18.640
<v Speaker 1>sixty phone available in the United States, and it had

0:27:18.680 --> 0:27:21.000
<v Speaker 1>a video recorders, so we were starting to see these

0:27:21.200 --> 0:27:25.280
<v Speaker 1>more advanced features get incorporated Knockia phones. Now I could

0:27:25.320 --> 0:27:29.119
<v Speaker 1>list all the phones Knockia launched in the two thousand's,

0:27:29.119 --> 0:27:32.399
<v Speaker 1>but that would get super old super fast. Suffice it

0:27:32.440 --> 0:27:34.920
<v Speaker 1>to say that the company was churning out new models

0:27:35.000 --> 0:27:38.480
<v Speaker 1>covering a spectrum of features and budgets. In those years.

0:27:39.000 --> 0:27:42.040
<v Speaker 1>Year after year, Nakia was topping the list of mobile

0:27:42.040 --> 0:27:45.520
<v Speaker 1>handset manufacturers. It's brand was known throughout the world, and

0:27:45.560 --> 0:27:48.320
<v Speaker 1>the company was the in the best financial shape in

0:27:48.359 --> 0:27:52.399
<v Speaker 1>its entire history. Now, that didn't mean that they didn't

0:27:52.440 --> 0:27:54.879
<v Speaker 1>stumble a couple of times along the way. In two

0:27:54.920 --> 0:27:58.000
<v Speaker 1>thousand three, for example, Knackia launched a device that became

0:27:58.040 --> 0:28:00.800
<v Speaker 1>the punchline for a mini tech article. It was a

0:28:00.840 --> 0:28:04.439
<v Speaker 1>mobile gaming device called the Engage. It was part phone,

0:28:04.840 --> 0:28:08.879
<v Speaker 1>part handheld gaming console. Not a bad idea necessarily, but

0:28:09.280 --> 0:28:12.439
<v Speaker 1>the form factor left a lot of people laughing or

0:28:12.440 --> 0:28:15.520
<v Speaker 1>scratching their heads. The shape of the device inspired people

0:28:15.520 --> 0:28:17.560
<v Speaker 1>to call it a taco because it was kind of

0:28:18.240 --> 0:28:21.520
<v Speaker 1>taco shaped, and the placement of the speakers and microphone

0:28:21.560 --> 0:28:24.320
<v Speaker 1>meant you had to hold the top edge, the flat

0:28:24.520 --> 0:28:28.480
<v Speaker 1>side of the edge, not the surface, but the edge

0:28:28.480 --> 0:28:31.840
<v Speaker 1>of the taco against your ear, so it would stick

0:28:31.840 --> 0:28:34.400
<v Speaker 1>out from the side of your face quite a bit.

0:28:35.840 --> 0:28:37.919
<v Speaker 1>It seemed weird to have it like that instead of

0:28:38.000 --> 0:28:41.680
<v Speaker 1>using the flat side of the device, so it looked

0:28:41.680 --> 0:28:45.320
<v Speaker 1>pretty ridiculous and start. Contrast with the two million plus

0:28:46.360 --> 0:28:49.520
<v Speaker 1>handsets that Nakia had sold, they managed to only sell

0:28:49.560 --> 0:28:53.680
<v Speaker 1>around three million Engage units and they did not get

0:28:53.720 --> 0:28:58.560
<v Speaker 1>good reviews. That just didn't take off. Yerma Alila retired

0:28:58.600 --> 0:29:01.200
<v Speaker 1>in two thousand six as ce OH and would become

0:29:01.200 --> 0:29:04.080
<v Speaker 1>the chairman of the company. The new CEO was a

0:29:04.200 --> 0:29:08.160
<v Speaker 1>La Peca kalaz Va. In two thousand seven, Apple introduced

0:29:08.160 --> 0:29:11.960
<v Speaker 1>the iPhone, which, as you may recall, caused quite the

0:29:12.080 --> 0:29:15.280
<v Speaker 1>stir in the mobile device world. Nakia, for its part,

0:29:15.360 --> 0:29:18.400
<v Speaker 1>launched a service called O v O v I that

0:29:18.560 --> 0:29:22.280
<v Speaker 1>encompassed internet services for Nakia's own line of feature phones.

0:29:22.840 --> 0:29:25.440
<v Speaker 1>Also in two thousand seven, Knakia had a big problem

0:29:25.440 --> 0:29:28.200
<v Speaker 1>when the company had to recall forty six million cell

0:29:28.240 --> 0:29:33.120
<v Speaker 1>phone batteries across nearly all of its devices. Nakia promised

0:29:33.280 --> 0:29:35.320
<v Speaker 1>that it was going to come out with a flagship

0:29:35.360 --> 0:29:37.840
<v Speaker 1>phone called the N eight that would be a big

0:29:37.880 --> 0:29:41.680
<v Speaker 1>competitor in the smartphone space, but it took longer to

0:29:41.760 --> 0:29:44.480
<v Speaker 1>develop than the company had anticipated. There were a lot

0:29:44.480 --> 0:29:48.080
<v Speaker 1>of delays that frustrated customers, and things were not looking

0:29:48.120 --> 0:29:51.480
<v Speaker 1>good for the company. Smartphones like the iPhone and various

0:29:51.520 --> 0:29:54.240
<v Speaker 1>Android handsets were starting to take a serious chunk out

0:29:54.240 --> 0:29:57.840
<v Speaker 1>of Nakia's dominant position. It was clear Nakia had not

0:29:57.920 --> 0:30:02.400
<v Speaker 1>reacted fast enough to this changing landscape and allowed Apple, Android,

0:30:02.440 --> 0:30:05.960
<v Speaker 1>and even BlackBerry to dominate, although BlackBerry wouldn't be a

0:30:06.000 --> 0:30:09.400
<v Speaker 1>problem for very much longer. By twenty ten, the company

0:30:09.400 --> 0:30:11.640
<v Speaker 1>directors felt there was a need for change, and they

0:30:11.720 --> 0:30:16.320
<v Speaker 1>fired Kalizva and hired the first non finish CEO for Nakia,

0:30:16.640 --> 0:30:21.000
<v Speaker 1>Stephen elop Eli had previously worked for Microsoft in two

0:30:21.040 --> 0:30:24.920
<v Speaker 1>thousand eleven. He likened Nakia's market position to that of

0:30:24.920 --> 0:30:28.760
<v Speaker 1>a man standing on a burning platform. Things were looking

0:30:28.880 --> 0:30:33.000
<v Speaker 1>pretty tough. By this time. Nakia was the only handset

0:30:33.040 --> 0:30:37.560
<v Speaker 1>manufacturer still using Symbion. Nakia had a new operating system

0:30:37.560 --> 0:30:40.920
<v Speaker 1>in development called Mego Lennox in a partnership with Intel,

0:30:41.560 --> 0:30:44.920
<v Speaker 1>and launched a phone that used it, but ultimately the

0:30:44.960 --> 0:30:48.240
<v Speaker 1>company decided to scrap that plan in favor of concentrating

0:30:48.520 --> 0:30:53.560
<v Speaker 1>on Microsoft's Windows Phone operating system. Interesting, since elap had

0:30:53.560 --> 0:30:56.760
<v Speaker 1>become the new president and CEO of the company in

0:30:56.800 --> 0:31:00.480
<v Speaker 1>November two thousand eleven, the company introduced the Loom eight

0:31:00.600 --> 0:31:04.959
<v Speaker 1>hundred Windows Phone. The Windows Phone platform underperformed in the market,

0:31:05.400 --> 0:31:09.560
<v Speaker 1>which is an understatement. Nakia began to incur huge losses

0:31:09.600 --> 0:31:14.480
<v Speaker 1>and Elap announced that Nakia would eliminate ten thousand jobs,

0:31:14.720 --> 0:31:19.440
<v Speaker 1>shutting down a manufacturing processing plan as well. In Nakia

0:31:19.480 --> 0:31:22.760
<v Speaker 1>announced it was selling its mobile division, which accounted for

0:31:22.840 --> 0:31:25.120
<v Speaker 1>most of the company's success in the two thousand era,

0:31:25.560 --> 0:31:27.320
<v Speaker 1>and then they were selling it to by the BA

0:31:27.360 --> 0:31:31.760
<v Speaker 1>BA Microsoft. The sale was complete in two thousand fourteen

0:31:31.880 --> 0:31:36.360
<v Speaker 1>and the division was renamed Microsoft Mobile. Elap headed back

0:31:36.400 --> 0:31:41.280
<v Speaker 1>over to Microsoft. I'm sure this raised several eyebrows. Nakia

0:31:41.400 --> 0:31:45.280
<v Speaker 1>changed its focus once again, now concentrating on network equipment

0:31:45.320 --> 0:31:48.520
<v Speaker 1>and services. Nakia is now in the business of running

0:31:48.560 --> 0:31:53.440
<v Speaker 1>infrastructure for devices like mobile phones, rather than making mobile phones.

0:31:53.720 --> 0:31:56.360
<v Speaker 1>It's also become a player in the Internet of Things space,

0:31:56.600 --> 0:31:59.520
<v Speaker 1>and it still makes consumer electronic products under the Nakia

0:31:59.560 --> 0:32:02.720
<v Speaker 1>technolog G's division. And it's still in the phone business

0:32:02.880 --> 0:32:06.080
<v Speaker 1>because it actually owns a phone company, although it leases

0:32:06.120 --> 0:32:09.600
<v Speaker 1>it to a Chinese company called tc L. It's licensed

0:32:09.920 --> 0:32:14.160
<v Speaker 1>the technology to tc L, so they don't make them themselves.

0:32:14.440 --> 0:32:18.440
<v Speaker 1>They licensed the name to another company. So Nakia still exists,

0:32:18.520 --> 0:32:21.880
<v Speaker 1>though its dominance in the mobile device market is no more.

0:32:22.960 --> 0:32:25.760
<v Speaker 1>Really interesting to see how a company went from being

0:32:26.280 --> 0:32:30.000
<v Speaker 1>the top brand in an industry and just in a

0:32:30.080 --> 0:32:33.600
<v Speaker 1>couple of years falling so hard. But then when you

0:32:33.640 --> 0:32:37.000
<v Speaker 1>look at the full history of Nakia, you really realize

0:32:37.000 --> 0:32:40.560
<v Speaker 1>that the cell phone part of its history is one

0:32:40.560 --> 0:32:44.760
<v Speaker 1>of the shortest span of years in the entire company's history.

0:32:44.800 --> 0:32:47.040
<v Speaker 1>I mean, it went for more than a century before

0:32:47.080 --> 0:32:51.760
<v Speaker 1>it started looking into consumer electronics seriously. So in the

0:32:51.800 --> 0:32:54.680
<v Speaker 1>grand scheme of things, it was a blip on the radar.

0:32:55.640 --> 0:32:57.800
<v Speaker 1>But for many of us who are not familiar with

0:32:57.840 --> 0:33:00.400
<v Speaker 1>the name of the company, and by us I specifically,

0:33:00.440 --> 0:33:04.480
<v Speaker 1>I'm talking about myself, it seems pretty shocking. I want

0:33:04.480 --> 0:33:07.480
<v Speaker 1>to be totally clear here. I think that a lot

0:33:07.520 --> 0:33:10.240
<v Speaker 1>of the decisions that were made by the company executives

0:33:10.240 --> 0:33:15.560
<v Speaker 1>throughout the history of Nakia we're probably pretty solid decisions

0:33:15.720 --> 0:33:17.640
<v Speaker 1>at the time they were being made. It's just that

0:33:18.320 --> 0:33:21.880
<v Speaker 1>the circumstances that surrounded them, much of which were beyond

0:33:21.920 --> 0:33:25.600
<v Speaker 1>their control, ended up hurting the company. Uh. The only

0:33:25.640 --> 0:33:28.680
<v Speaker 1>thing I think was a real detriment for them was

0:33:28.960 --> 0:33:33.240
<v Speaker 1>their lack of initiative once the smartphone revolution really took off.

0:33:33.680 --> 0:33:36.480
<v Speaker 1>And that wraps up our story on Nakia. Maybe in

0:33:36.520 --> 0:33:38.600
<v Speaker 1>the future I'll do a follow up if there are

0:33:38.600 --> 0:33:40.680
<v Speaker 1>any other interesting things to talk about. There were some

0:33:40.680 --> 0:33:44.160
<v Speaker 1>stories that I didn't cover. Uh. There were some troubling

0:33:44.520 --> 0:33:49.160
<v Speaker 1>stories about Nakia and the way its technology was handled

0:33:49.200 --> 0:33:53.680
<v Speaker 1>in Iran. There were accusations that Nakia allowed the Iranian

0:33:53.720 --> 0:33:58.320
<v Speaker 1>government enough power to be able to limit the technology

0:33:58.440 --> 0:34:02.200
<v Speaker 1>when Iranian citizen's we're trying to use it to communicate

0:34:02.240 --> 0:34:05.800
<v Speaker 1>with one another and protest the government. But I felt

0:34:05.800 --> 0:34:08.080
<v Speaker 1>like that was beyond the scope of this episode. It

0:34:08.160 --> 0:34:11.080
<v Speaker 1>might be that it better serve to have a full

0:34:11.080 --> 0:34:16.480
<v Speaker 1>episode about technology and its use on different sides of

0:34:16.800 --> 0:34:20.480
<v Speaker 1>political disagreements, political turmoil. I think that could be a

0:34:20.520 --> 0:34:22.600
<v Speaker 1>really interesting episode that I might do in the future.

0:34:22.800 --> 0:34:26.200
<v Speaker 1>If you have a suggestion for a future episode, please

0:34:26.280 --> 0:34:28.320
<v Speaker 1>let me know what you would like me to talk about.

0:34:28.400 --> 0:34:31.239
<v Speaker 1>Maybe it's a company, maybe it's a technology, maybe it's

0:34:31.280 --> 0:34:33.520
<v Speaker 1>a person. Maybe there's someone you want me to interview

0:34:33.600 --> 0:34:35.680
<v Speaker 1>or have on as a guest host. You can send

0:34:35.719 --> 0:34:38.279
<v Speaker 1>me an email that address is tech Stuff at how

0:34:38.320 --> 0:34:41.000
<v Speaker 1>stuffworks dot com, or drop me a line on Facebook

0:34:41.080 --> 0:34:42.719
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0:34:42.800 --> 0:34:46.239
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0:34:46.280 --> 0:34:49.400
<v Speaker 1>watch me live on twitch dot tv slash tech Stuff,

0:34:49.680 --> 0:34:58.480
<v Speaker 1>and I'll talk to you again really soon. For more

0:34:58.520 --> 0:35:00.680
<v Speaker 1>on this and thousands of other time fix is at

0:35:00.680 --> 0:35:07.160
<v Speaker 1>how stuff works dot com wh