WEBVTT - Volkswagen: Beyond the Beetle

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<v Speaker 1>Welcome to tex Stuff, a production of I Heart Radios

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<v Speaker 1>How Stuff Works. Hey there, and welcome to tech Stuff.

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<v Speaker 1>I'm your host, Jonathan Strickland. I'm an executive producer with

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<v Speaker 1>iHeart Radio and I love all things tech. And in

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<v Speaker 1>our last episode, we talked about the founding of Volkswagen,

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<v Speaker 1>how designer, engineer and entrepreneur Ferdinand Porsche and his son,

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<v Speaker 1>also Ferdinand Porsche, but known as Fiery, responded to a

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<v Speaker 1>call from Adolf Hitler to design a people's car and

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<v Speaker 1>how that led to establishing Volkswagen as a company. We

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<v Speaker 1>also talked about how the manufacturing facility would switch gears

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<v Speaker 1>so to speak, to go into wartime production for the

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<v Speaker 1>German military during World War Two, how that made the

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<v Speaker 1>new Volkswagen facility a target during Allied bombing runs, and

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<v Speaker 1>how a British officer named Hearst campaign to return the

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<v Speaker 1>manufacturing plant back to its originally intended purpose producing civilian automobiles.

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<v Speaker 1>And then we talked a lot about the Volkswagen Beetle.

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<v Speaker 1>But there's more to cover than just the old love bug.

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<v Speaker 1>So what else did Volkswagen the company do over the years. Well,

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<v Speaker 1>for the first few years after World War Two, the

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<v Speaker 1>company focused exclusively on building the Type one. That's the

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<v Speaker 1>car that was known in the US as the aforementioned

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<v Speaker 1>Beetle or the Volkswagen Bug. The first priority for the

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<v Speaker 1>company was producing cars to be used by British officials

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<v Speaker 1>who were largely in charge of running Germany after Germany's

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<v Speaker 1>surrender after World War Two in ninety eight, after successfully

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<v Speaker 1>restoring the manufacturing facility to working order, the British government

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<v Speaker 1>tried to find someone else to take over the facility.

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<v Speaker 1>They offered it up to companies and agencies in France, Australia,

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<v Speaker 1>Britain and the United States, but no one was eager

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<v Speaker 1>to take them up on it. A year later, the

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<v Speaker 1>British military found the person to take over the operations,

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<v Speaker 1>a man named Heinrich Nordoff. Nordoff was born in Germany

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<v Speaker 1>and had worked for a company called opal Ope L,

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<v Speaker 1>a property of US automotive company General Motors, during World

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<v Speaker 1>War Two. He oversaw the production of trucks. That facility

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<v Speaker 1>also reportedly relied at least in part on forced labor,

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<v Speaker 1>just as Volkswagen had during World War Two. After the war,

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<v Speaker 1>the British military relied on Heinrich's expertise and eventually made

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<v Speaker 1>him the managing director of the Volkswagen facility. Mainly due

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<v Speaker 1>to the urging of Major Hearst, the British official who

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<v Speaker 1>had taken it over, Nordoff was able to ramp up

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<v Speaker 1>production beyond the relatively modest levels that the British military

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<v Speaker 1>had managed. He optimized processes, he made the whole operation

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<v Speaker 1>more efficient, and he doubled the manufacturing output in short

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<v Speaker 1>order and technically. It was around this time that the

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<v Speaker 1>company would officially adopt Volkswagen as its name. It would

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<v Speaker 1>become one of the more important manufacturing companies in the

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<v Speaker 1>nation of West Germany, with the region of Lower Saxony

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<v Speaker 1>in West Germany receiving a twenty percent voting stake in Volkswagen.

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<v Speaker 1>The company made Type one models with different engine capacities,

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<v Speaker 1>the earliest being the modest eleven hundred cc or one

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<v Speaker 1>point one Leader engine that worked fine for the early

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<v Speaker 1>days of motoring in post war Germany, but it didn't

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<v Speaker 1>quite match the expectations for people living in other markets,

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<v Speaker 1>so the manufacturing facility began making Type one vehicles with

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<v Speaker 1>slightly beefier engines. While operations were picking up financial limitations

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<v Speaker 1>meant that the company wasn't really able to focus too

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<v Speaker 1>much on expanding beyond the Type one car. Ter ben

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<v Speaker 1>Pone Pone was a car dealer in the Netherlands who

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<v Speaker 1>imported Volkswagen's to sell them in his home country. He

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<v Speaker 1>had taken over his father's business. Originally was all about

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<v Speaker 1>selling sewing machines, but had gradually over time added things

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<v Speaker 1>like bicycles, motorized bikes and motorcycles, and then cars to

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<v Speaker 1>its list of products. After World War Two, he visited

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<v Speaker 1>the Volkswagen plant and he was impressed by the Type

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<v Speaker 1>one vehicle. He and the company came to an agreement

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<v Speaker 1>that would make ben Pons Dealership the first outside of

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<v Speaker 1>Germany to offer the Type one the VW Beetle, and

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<v Speaker 1>while at the facility, Pone saw a curious vehicle. Now,

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<v Speaker 1>it was built on top of a Type one chassis,

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<v Speaker 1>but it definitely didn't look like a VW Beetle. So

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<v Speaker 1>imagine a pickup truck. Now imagine that the bed of

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<v Speaker 1>the truck isn't behind the cab where the driver sits,

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<v Speaker 1>but it's instead in front of the cab. Now, remember

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<v Speaker 1>the Type one was a rear engine rear wheel drive vehicle.

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<v Speaker 1>So in this design you would have the engine mounted

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<v Speaker 1>on the back of the chassis. Above the engine compartment

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<v Speaker 1>would be a cab where the driver would sit, so

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<v Speaker 1>the engine is essentially under the driver's seating area. The

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<v Speaker 1>area in front of the cab was a flat platform

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<v Speaker 1>upon which workers could put parts to transport them to

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<v Speaker 1>other areas within the manufacturing facility. So it's kind of

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<v Speaker 1>like a forklift, only without the lift part. Because the

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<v Speaker 1>platform on the chassis didn't move, it was called a

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<v Speaker 1>plot in vagin. Pond saw this and thought, hey, you know,

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<v Speaker 1>post war Europe is really going to need some commercial

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<v Speaker 1>vehicles for businesses of various sizes so that everything can

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<v Speaker 1>get up and running again. And the chassis for this

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<v Speaker 1>little car can be used for lots of different types

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<v Speaker 1>of builds. So Pond then starts to sketch out an idea.

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<v Speaker 1>His design called for a small van built on top

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<v Speaker 1>of the Type one chassis. The driver and passenger of

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<v Speaker 1>the van would sit up front in a cab that

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<v Speaker 1>was at the extreme front end of the via goal

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<v Speaker 1>and this was made possible because, again the engine for

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<v Speaker 1>the vehicle would be in the back. So think of

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<v Speaker 1>things like your typical school bus where that has that

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<v Speaker 1>flat front, those style school buses. That's what this one

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<v Speaker 1>would be like too. In a way. The body they

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<v Speaker 1>sketched out was essentially a box, and the idea was

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<v Speaker 1>that such a vehicle would be able to carry a

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<v Speaker 1>good deal of materials or passengers and serve as a

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<v Speaker 1>light commercial vehicle in Europe. Pone also said he would

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<v Speaker 1>want such a vehicle to weigh around seven rams when

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<v Speaker 1>empty that's about one thousand, six hundred fifty pounds, and

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<v Speaker 1>that it should be able to carry essentially an equal

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<v Speaker 1>amount of weight. Now, Poe wasn't in the manufacturing business himself.

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<v Speaker 1>He was a car dealer, not a car maker, so

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<v Speaker 1>he handed over his design to his contacts at Volkswagen.

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<v Speaker 1>Nordoff and his technical director, Alfred Hessner looked over Pone's

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<v Speaker 1>design and they liked it. They particularly liked that it

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<v Speaker 1>would make use of a chassis that the plant was

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<v Speaker 1>already producing. So in their mind they said, well, there

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<v Speaker 1>would be no need to develop, test and build a

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<v Speaker 1>new chassis, so that cuts down on the development cost

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<v Speaker 1>of getting into producing this vehicle. So with these bonuses

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<v Speaker 1>in mind, they decided to pursue this new vehicle model.

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<v Speaker 1>It took a little time to schedule a prototype because

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<v Speaker 1>they were still in full production mode for the Type one,

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<v Speaker 1>and they then finally got things going. It only took

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<v Speaker 1>three months from the point where they started the process

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<v Speaker 1>to when they could roll off a prototype. But along

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<v Speaker 1>the way they also learned some valuable lessons. Now, as

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<v Speaker 1>it turned out, the weight of this new vehicle and

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<v Speaker 1>the weight that it would ultimately hold would require Volkswagen

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<v Speaker 1>to go back and tweak the chassis after all, because

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<v Speaker 1>it just wasn't gonna be strong enough to carry three

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<v Speaker 1>thousand or more pounds of weight if you're talking about

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<v Speaker 1>a fully loaded vehicle. So they went back and built

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<v Speaker 1>a ladder chassis. That's called a ladder chassis because it

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<v Speaker 1>kind of looks like a ladder, So you know how

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<v Speaker 1>a ladder has two long rails that are connected by rungs.

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<v Speaker 1>A ladder chassis is story of the same way. It's

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<v Speaker 1>the chassis or the base of a vehicle, and it

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<v Speaker 1>has those sort of horizontal rungs running across to provide

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<v Speaker 1>more strength and more stability, so it gives the chassis

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<v Speaker 1>a stronger frame. Despite this unexpected cost, the project did

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<v Speaker 1>continue and Volkswagen engineers had another challenge, how to make

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<v Speaker 1>a Volkswagen engine power a vehicle that could at max

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<v Speaker 1>wait top out at around three thousand pounds or um.

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<v Speaker 1>So to do that, they looked at one of the

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<v Speaker 1>vehicles that the factory had made during World War Two.

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<v Speaker 1>That'd be the kubel Wagen. Now, if you listen to

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<v Speaker 1>my last episode, you know that this was the lightweight

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<v Speaker 1>two wheeled general purpose military vehicles, sort of the German

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<v Speaker 1>equivalent to the United States g and Volkswagen had produced

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<v Speaker 1>these during the war. The vehicle, the kugol Wagon, that is,

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<v Speaker 1>had a reduction gear system to manage torque, and so

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<v Speaker 1>the VW engineers took that design and then adapted it

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<v Speaker 1>for this new commercial vehicle. Now, beyond these mechanical challenges,

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<v Speaker 1>Volkswagen faced some other hurdles. One was that when they

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<v Speaker 1>tested this design in wind tunnels, this boxy shaped bus

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<v Speaker 1>wasn't shaping up to be particularly useful. The wind resistance

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<v Speaker 1>was considerable, meaning that the engine was going to have

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<v Speaker 1>to work even harder to move the vehicle, and thus

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<v Speaker 1>you would waste fuel. Designers began to make some changes

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<v Speaker 1>to the structure, including a split windshield design that was

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<v Speaker 1>divided down the front. Eventually all the pieces fell into place,

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<v Speaker 1>and on November twelfth, nine, the first of the Volkswagen

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<v Speaker 1>Type two models rolled off the production line. By the way,

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<v Speaker 1>you should consider that date to have an asterisk by it,

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<v Speaker 1>because this is one of those cases where I found

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<v Speaker 1>multiple sources, all with different dates listed for that first

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<v Speaker 1>Type two, So depending on some that figure could be

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<v Speaker 1>off by as much as a year. But that was

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<v Speaker 1>the one that I found that seemed to be the

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<v Speaker 1>most reliable resource, So again uh ish. Now, the Type

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<v Speaker 1>two has many names. In the United States, you would

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<v Speaker 1>typically hear it described as the VW Bus. In other

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<v Speaker 1>places it was called the COMBI, which is short for

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<v Speaker 1>a combination vehicle more on that in a second, or

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<v Speaker 1>the splitty because it had that split windshield, or in

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<v Speaker 1>Germany it was called the v W Bully, among many

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<v Speaker 1>other names. At Volkswagen, the comby ko Mbi version referred

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<v Speaker 1>to a type of Volkswagen bus that had either side

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<v Speaker 1>windows and removable seats, which meant that you could actually

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<v Speaker 1>put passengers in there it should be fairly comfortable, or

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<v Speaker 1>you could get a second version called the commercial that

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<v Speaker 1>had no windows on the side. It was meant to

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<v Speaker 1>be a cargo van, so it wasn't meant to carry

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<v Speaker 1>people in the back. If you were in the back

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<v Speaker 1>of one of those would be very dark and probably

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<v Speaker 1>a little scary. And then it would emerge in the

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<v Speaker 1>early nineteen fifties, but here in the United States it

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<v Speaker 1>would really take off about a decade later. It would

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<v Speaker 1>become a symbol of the counterculture movement, and many people

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<v Speaker 1>would associate it with hippies. Now, the funny thing to

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<v Speaker 1>me is that the whole reason for the Type two

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<v Speaker 1>to exist in the first place was that Ben Pone

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<v Speaker 1>wanted a low cost, efficient vehicle to help European businesses

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<v Speaker 1>get up and running after the war. He wanted something

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<v Speaker 1>that was easy to work on, easy to maintain. It

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<v Speaker 1>was meant to be affordable and utilitarian, in other words,

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<v Speaker 1>not fancy, not necessarily sought after, but useful. Years later,

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<v Speaker 1>after Volkswagen ended production on the Type too, some of

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<v Speaker 1>those early models would end up bringing huge auction prices

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<v Speaker 1>among avid collectors and avid Volkswagen fans. Some of them

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<v Speaker 1>sold for several hundred thousand dollars. Quite the opposite of

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<v Speaker 1>Ben Poem's initial vision. The Type two was an instant

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<v Speaker 1>success in Europe, so much so that the demand actually

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<v Speaker 1>required Volkswagen to invest in a new manufacturing facility so

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<v Speaker 1>that it can meet its production goals for both the

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<v Speaker 1>Type one, the beatle, and the Type two, the bus.

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<v Speaker 1>The company selected a site in Hanover to build a

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<v Speaker 1>new manufacturing facility, and that plant became the main center

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<v Speaker 1>of operations focused on building Volkswagen vehicles for the commercial sector. Now,

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<v Speaker 1>I can't really get into every single vehicle Volkswagen had

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<v Speaker 1>produced over the course of its entire history. Uh, there

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<v Speaker 1>are a lot of them that only appeared in specific markets,

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<v Speaker 1>and we're virtually unknown elsewhere in the world. So I

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<v Speaker 1>would be spending all my time trying to blaine why

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<v Speaker 1>a certain car would appear in certain places the world

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<v Speaker 1>but wasn't found anywhere else. But this one story that

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<v Speaker 1>I want to convey next is really interesting, particularly to me,

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<v Speaker 1>and it shows how different companies were willing to come

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<v Speaker 1>together and collaborate when there was opportunity to tap into

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<v Speaker 1>an emerging market. Okay, so, by the mid nineteen fifties,

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<v Speaker 1>Europe was transitioning from recovery and into a more booming economy.

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<v Speaker 1>You know, and immediately after World War Two, it was

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<v Speaker 1>all about how can we get back to where we were?

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<v Speaker 1>Then it was we're actually prospering for the automotive industry.

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<v Speaker 1>This meant that there was a chance to make a

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<v Speaker 1>more upscale vehicle, something with a bit more luxury than

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<v Speaker 1>a workhorse Type one beetle or a Type two microbus.

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<v Speaker 1>And there were three different companies that would come together

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<v Speaker 1>to do this with UH for the Volkswagen picture, one

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<v Speaker 1>of them being Volkswagen, the other two i'll get into.

0:13:59.080 --> 0:14:01.560
<v Speaker 1>In fact, one of them was a company, a German

0:14:01.559 --> 0:14:06.800
<v Speaker 1>company called Carmen spelled k A R M A n N.

0:14:06.920 --> 0:14:10.280
<v Speaker 1>It was founded by a dude named Wilhelm Carmen, and

0:14:10.360 --> 0:14:12.480
<v Speaker 1>this company traced its history all the way back to

0:14:12.559 --> 0:14:15.640
<v Speaker 1>nineteen o one. Although that company was built on top

0:14:15.679 --> 0:14:18.880
<v Speaker 1>of an even older coach building business that was run

0:14:18.920 --> 0:14:23.000
<v Speaker 1>by a guy named Christianne Claugus. Bill Helm oversaw the

0:14:23.120 --> 0:14:27.880
<v Speaker 1>coach building business transition over to an automotive industry right away.

0:14:28.440 --> 0:14:31.960
<v Speaker 1>Mainly his company would build car bodies, so he would

0:14:32.040 --> 0:14:35.480
<v Speaker 1>use car chassiss that were made by other manufacturers. He

0:14:35.520 --> 0:14:38.880
<v Speaker 1>wasn't building that part. He would bring the chassis and

0:14:38.920 --> 0:14:41.760
<v Speaker 1>then design and build car bodies on top of it.

0:14:41.960 --> 0:14:45.040
<v Speaker 1>So his business had gone into hibernation during World War

0:14:45.120 --> 0:14:49.280
<v Speaker 1>Two and he essentially was not doing any of that

0:14:49.320 --> 0:14:52.360
<v Speaker 1>business while the war was going on. But afterward he

0:14:52.480 --> 0:14:56.280
<v Speaker 1>got back into production. And then Volkswagen placed an order

0:14:56.600 --> 0:15:00.400
<v Speaker 1>for convertible tops for the Type one Beatle for variation

0:15:00.480 --> 0:15:04.560
<v Speaker 1>known as the Cabriole. So Carmen and Volkswagen had a

0:15:04.600 --> 0:15:08.600
<v Speaker 1>previously established working relationship. But that was just one of

0:15:08.680 --> 0:15:11.920
<v Speaker 1>the other two companies that worked with Volkswagen on this

0:15:12.000 --> 0:15:15.000
<v Speaker 1>new concept. And when we come back, I'll talk about

0:15:15.080 --> 0:15:18.680
<v Speaker 1>the other one, but first let's take a quick break,

0:15:26.360 --> 0:15:28.960
<v Speaker 1>all right. Before the break, I was teasing about that

0:15:29.040 --> 0:15:32.320
<v Speaker 1>third party. And the third party that I have hinted

0:15:32.480 --> 0:15:38.520
<v Speaker 1>at was the Italian automobile design company Carrazeria Gia. And

0:15:38.600 --> 0:15:42.960
<v Speaker 1>I know I've butchered the pronunciation, as I do all languages,

0:15:43.360 --> 0:15:46.120
<v Speaker 1>but this was a company that was established by Giacinto

0:15:46.240 --> 0:15:49.840
<v Speaker 1>Gia at the early twentie century, and the company didn't

0:15:49.880 --> 0:15:54.640
<v Speaker 1>produce cars. They weren't a car manufacturer. They designed cars.

0:15:55.000 --> 0:15:58.880
<v Speaker 1>They might build a limited number of cars, but it

0:15:58.960 --> 0:16:03.120
<v Speaker 1>was in a very pain staking, almost handmade kind of approach.

0:16:03.520 --> 0:16:05.880
<v Speaker 1>So Gia would work with a lot of other automotive

0:16:05.920 --> 0:16:10.040
<v Speaker 1>companies designing their car bodies or sometimes just specific elements

0:16:10.280 --> 0:16:12.880
<v Speaker 1>on a car. So for example, in the nineteen thirties,

0:16:13.120 --> 0:16:15.640
<v Speaker 1>Gia worked on the body for a Fiat five oh

0:16:15.640 --> 0:16:19.760
<v Speaker 1>eight S Spider sports car. Now, during World War Two,

0:16:20.040 --> 0:16:25.720
<v Speaker 1>Carozeria Guilla's facilities were all but destroyed. Giacinto Gia wanted

0:16:25.760 --> 0:16:29.080
<v Speaker 1>to rebuild, but before he could oversee those efforts, he

0:16:29.120 --> 0:16:32.840
<v Speaker 1>took ill and then he passed away in nineteen four.

0:16:33.240 --> 0:16:36.960
<v Speaker 1>His company, however, would live on after his death. His

0:16:37.080 --> 0:16:41.160
<v Speaker 1>widow gave the company over to Felice se Mario Boana

0:16:41.680 --> 0:16:46.800
<v Speaker 1>and Giorgio albert So. Buano, in turn would later bring

0:16:46.840 --> 0:16:50.920
<v Speaker 1>in a businessman named Luigi Segre, who pushed the company

0:16:50.960 --> 0:16:55.360
<v Speaker 1>to make more international contracts. This ultimately led to Seregre

0:16:56.000 --> 0:17:00.640
<v Speaker 1>effectively taking over Gia. So we now get to the

0:17:00.800 --> 0:17:05.600
<v Speaker 1>weird part of this story. Villhelm Carmen thought that the

0:17:05.680 --> 0:17:08.800
<v Speaker 1>chassis of the Volkswagen Type one would serve as the

0:17:08.840 --> 0:17:13.000
<v Speaker 1>basis for a much more sporty body than the Volkswagen Beetle,

0:17:13.520 --> 0:17:16.200
<v Speaker 1>and he thought that that would be a valuable thing

0:17:16.280 --> 0:17:21.440
<v Speaker 1>to pursue. However, nord Off over at Volkswagen wasn't particularly interested,

0:17:21.920 --> 0:17:25.400
<v Speaker 1>so he turned elsewhere. You see, Carmen had run into

0:17:25.480 --> 0:17:29.359
<v Speaker 1>Luigi Segre several times at various automotive industry events in Europe,

0:17:29.680 --> 0:17:31.879
<v Speaker 1>so he met up with Segrey to talk about the

0:17:31.880 --> 0:17:35.399
<v Speaker 1>possibility of developing a sports car on top of a

0:17:35.480 --> 0:17:39.359
<v Speaker 1>Volkswagen Type one chassis. There was no real hope of

0:17:39.400 --> 0:17:42.359
<v Speaker 1>getting Volkswagen on board from the get go nord Off

0:17:42.920 --> 0:17:44.840
<v Speaker 1>you know again, the head of Volkswagen. He was more

0:17:44.880 --> 0:17:48.600
<v Speaker 1>focused on producing cars for the average European that didn't

0:17:48.640 --> 0:17:52.600
<v Speaker 1>really see the business case for more sporty vehicles. So

0:17:52.600 --> 0:17:58.119
<v Speaker 1>Segre agreed to have Carozeria Gia designer prototype after getting

0:17:58.160 --> 0:18:01.359
<v Speaker 1>hold of a Type one Volkswagen. They literally bought a

0:18:01.440 --> 0:18:05.040
<v Speaker 1>Volkswagen Beetle and they drove it over to Guia's headquarters

0:18:05.160 --> 0:18:08.600
<v Speaker 1>in Turin, and then they stripped it bare all the

0:18:08.640 --> 0:18:10.840
<v Speaker 1>way down to the chassis in order to build a

0:18:10.880 --> 0:18:14.080
<v Speaker 1>brand new body on top of it. Now, this was

0:18:14.160 --> 0:18:18.240
<v Speaker 1>to become the prototype for the Carmen Gia, and there's

0:18:18.359 --> 0:18:22.280
<v Speaker 1>controversy surrounding who actually designed the look of the thing.

0:18:22.520 --> 0:18:24.600
<v Speaker 1>If you've never seen one, you should look up Carmen

0:18:24.680 --> 0:18:27.919
<v Speaker 1>Gia on the internet, and it's as I said k

0:18:28.240 --> 0:18:32.360
<v Speaker 1>A R M A N N and Guia as g H.

0:18:32.480 --> 0:18:35.840
<v Speaker 1>I A look it up because it's a sporty little car.

0:18:35.880 --> 0:18:39.000
<v Speaker 1>I think it's adorable, really cute. And there were some

0:18:39.080 --> 0:18:43.080
<v Speaker 1>who said that Mario Bolano was clearly the designer with

0:18:43.200 --> 0:18:47.119
<v Speaker 1>the most input in the design process. Other people dispute that.

0:18:47.200 --> 0:18:49.320
<v Speaker 1>They said, no, it was this other designer who did

0:18:49.400 --> 0:18:51.399
<v Speaker 1>all that work. And some people say, you know what,

0:18:51.600 --> 0:18:55.480
<v Speaker 1>they actually pretty much lifted the design from an entirely

0:18:55.520 --> 0:18:57.960
<v Speaker 1>different car manufacturer. And there's a lot of back and

0:18:58.040 --> 0:19:04.200
<v Speaker 1>forth online in various car forums about this. So I

0:19:04.280 --> 0:19:07.760
<v Speaker 1>just don't know the real truth here. There's way too

0:19:07.880 --> 0:19:10.320
<v Speaker 1>much conflicting information out there, and I don't know who's

0:19:10.400 --> 0:19:13.400
<v Speaker 1>right and who's wrong. So rather than report on all

0:19:13.440 --> 0:19:17.840
<v Speaker 1>of that, we'll just say there's some controversy anyway. So

0:19:18.280 --> 0:19:22.080
<v Speaker 1>about a year after Luigi Segre had first met with

0:19:22.080 --> 0:19:25.520
<v Speaker 1>Wilhelm Karmen about this project, he presented Carmen with the

0:19:25.600 --> 0:19:29.640
<v Speaker 1>prototype and Carmen loved it, and he immediately said that

0:19:29.720 --> 0:19:33.240
<v Speaker 1>he wanted his company to produce the bodies for this

0:19:33.320 --> 0:19:36.440
<v Speaker 1>type of car using Gias design. But there was still

0:19:36.480 --> 0:19:39.240
<v Speaker 1>one little piece of the puzzle that was missing. Which

0:19:39.280 --> 0:19:41.280
<v Speaker 1>was the fact that they needed to get the Chassiss

0:19:41.440 --> 0:19:45.199
<v Speaker 1>from Volkswagen. So Carmen goes to nord Off and he

0:19:45.280 --> 0:19:48.600
<v Speaker 1>pitches this idea, and according to Carmen, I don't know

0:19:48.640 --> 0:19:51.199
<v Speaker 1>if this is actually true, but it's according to his

0:19:51.280 --> 0:19:55.399
<v Speaker 1>own records of it. Nordof's first reaction upon seeing the

0:19:55.480 --> 0:19:59.040
<v Speaker 1>Carmen Gia prototype was to say that it was really pretty,

0:19:59.080 --> 0:20:03.920
<v Speaker 1>but way too expensive, and Carmen then said, I haven't

0:20:03.960 --> 0:20:06.479
<v Speaker 1>even mentioned a price yet. How can you say it's

0:20:06.480 --> 0:20:08.520
<v Speaker 1>too expensive if you haven't heard what I think it

0:20:08.520 --> 0:20:12.600
<v Speaker 1>will cost. So again, I have no clue if that

0:20:12.640 --> 0:20:14.760
<v Speaker 1>particular part of the story is actually true or not,

0:20:15.320 --> 0:20:19.000
<v Speaker 1>but what is indisputable is that the various parties were

0:20:19.040 --> 0:20:22.200
<v Speaker 1>able to come to an agreement, and thus the Volkswagen

0:20:22.280 --> 0:20:25.399
<v Speaker 1>Carmen Gia was born. Like the Type one, it had

0:20:25.440 --> 0:20:28.760
<v Speaker 1>a rear mounted air cooled engine, but it definitely looked

0:20:28.800 --> 0:20:32.760
<v Speaker 1>more sleek than the Beatle. Over the lifetime of its production,

0:20:32.880 --> 0:20:36.840
<v Speaker 1>which spanned from nineteen fifty five to nineteen seventy four,

0:20:37.119 --> 0:20:40.080
<v Speaker 1>it would come with four different engine capacities, so at

0:20:40.080 --> 0:20:43.000
<v Speaker 1>the low end you had twelve hundred c c twelve

0:20:43.320 --> 0:20:46.200
<v Speaker 1>cubic centimeters or one point two leaders, and you got

0:20:46.240 --> 0:20:48.480
<v Speaker 1>all the way up to sixteen hundred cc or one

0:20:48.520 --> 0:20:51.560
<v Speaker 1>point six leaders. Now I'm not really a car guy,

0:20:51.760 --> 0:20:53.880
<v Speaker 1>but I do have to say there's a lot about

0:20:53.920 --> 0:20:57.439
<v Speaker 1>the Carmen Gia that I find particularly appealing. It's just,

0:20:57.680 --> 0:21:00.000
<v Speaker 1>like I said, cute. Plus the fact that it relied

0:21:00.000 --> 0:21:02.479
<v Speaker 1>it on the same chassis and style of engine as

0:21:02.480 --> 0:21:05.639
<v Speaker 1>the Volkswagen Beetle meant that it was relatively easy to

0:21:05.760 --> 0:21:09.440
<v Speaker 1>maintain and to work on, which is becoming pretty darn

0:21:09.560 --> 0:21:12.800
<v Speaker 1>rare these days with modern vehicles because they're incorporating more

0:21:12.840 --> 0:21:16.600
<v Speaker 1>and more computer technology and proprietary bolts and stuff like that,

0:21:16.920 --> 0:21:18.679
<v Speaker 1>it's harder for you to be able to work on

0:21:18.720 --> 0:21:22.720
<v Speaker 1>a car that you get for yourself. So this hearkens

0:21:22.720 --> 0:21:25.120
<v Speaker 1>back to an age where people could actually do their

0:21:25.119 --> 0:21:27.359
<v Speaker 1>own maintenance on their vehicles if they had to know

0:21:27.440 --> 0:21:29.880
<v Speaker 1>how and the desire to do so. Oh and one

0:21:29.880 --> 0:21:32.439
<v Speaker 1>other thing. Uh. The name Carmen Gia would also be

0:21:32.520 --> 0:21:35.520
<v Speaker 1>used by mel Brooks as the name for a supporting

0:21:35.640 --> 0:21:38.960
<v Speaker 1>character in his film The Producers, though in that case

0:21:39.000 --> 0:21:41.960
<v Speaker 1>the character's name was spelled as Carmen c A R

0:21:42.359 --> 0:21:46.119
<v Speaker 1>M E n UM. However, I love that movie, so

0:21:46.160 --> 0:21:49.120
<v Speaker 1>I had to give that shout out. So by the

0:21:49.160 --> 0:21:53.199
<v Speaker 1>mid nineteen fifties, Volkswagen had its workhorse Type one that

0:21:53.280 --> 0:21:55.800
<v Speaker 1>was doing well throughout Europe and was starting to pick

0:21:55.880 --> 0:21:58.080
<v Speaker 1>up sales in the United States. It was starting to

0:21:58.119 --> 0:22:02.359
<v Speaker 1>get popular. The Type two past one million cars produced

0:22:02.520 --> 0:22:05.480
<v Speaker 1>by nineteen fifty five, so it very quickly became a

0:22:05.520 --> 0:22:09.400
<v Speaker 1>pretty popular workhorse itself, and the karmen Gia switched things

0:22:09.480 --> 0:22:13.119
<v Speaker 1>up by adding a sporty option. Volkswagen's motto around this

0:22:13.200 --> 0:22:16.399
<v Speaker 1>time was it is a member of my family. No.

0:22:17.480 --> 0:22:19.760
<v Speaker 1>I like that a lot more than the motto I

0:22:19.840 --> 0:22:22.840
<v Speaker 1>remember with Volkswagen, but that we'll have to say for

0:22:22.880 --> 0:22:26.000
<v Speaker 1>the next episode. Anyway, the company appeared to be fulfilling

0:22:26.040 --> 0:22:29.919
<v Speaker 1>the initial promise of being the people's car. In nineteen

0:22:30.000 --> 0:22:33.920
<v Speaker 1>sixty one, Volkswagen began producing a two wheel drive convertible

0:22:34.160 --> 0:22:38.200
<v Speaker 1>called the Type one eight one, that's what was called internally,

0:22:38.760 --> 0:22:41.440
<v Speaker 1>and it was meant as a vehicle for the Army

0:22:41.520 --> 0:22:44.439
<v Speaker 1>of West Germany, and it looked like a descendant of

0:22:44.480 --> 0:22:47.879
<v Speaker 1>the old Kubu Wagan that Volkswagen had been producing in

0:22:47.920 --> 0:22:51.560
<v Speaker 1>World War Two. Under the surface of this angular and

0:22:51.680 --> 0:22:54.840
<v Speaker 1>flat metal sheets that made up the body. The type

0:22:55.800 --> 0:22:58.280
<v Speaker 1>was really similar to the Type one and Type two

0:22:58.320 --> 0:23:02.720
<v Speaker 1>mechanical systems, so very similar chassis, very similar engine. It's sported,

0:23:02.760 --> 0:23:06.160
<v Speaker 1>removable and interchangeable doors, so you can take the doors

0:23:06.200 --> 0:23:07.760
<v Speaker 1>off the side of the thing if you wanted, kind

0:23:07.760 --> 0:23:09.600
<v Speaker 1>of like a jeep, uh, and you didn't have to

0:23:09.640 --> 0:23:11.159
<v Speaker 1>worry about which ones where the front doors or the

0:23:11.160 --> 0:23:13.879
<v Speaker 1>back doors because they were all interchangeable. The windshield itself

0:23:13.880 --> 0:23:16.399
<v Speaker 1>could also be folded down, so you could drive this

0:23:16.480 --> 0:23:19.320
<v Speaker 1>thing with no windshield up if you wanted, and you

0:23:19.320 --> 0:23:21.919
<v Speaker 1>didn't mind the taste of bugs. They would all go

0:23:22.000 --> 0:23:24.480
<v Speaker 1>on the market for consumers as well as the military,

0:23:24.560 --> 0:23:27.520
<v Speaker 1>and here in the United States we called it the

0:23:27.600 --> 0:23:32.320
<v Speaker 1>Volkswagen Thing the Thing. You should look that up on

0:23:32.400 --> 0:23:35.720
<v Speaker 1>Google Images if you haven't seen this before, because it's

0:23:35.720 --> 0:23:39.080
<v Speaker 1>pretty funky looking to The company stopped producing them in

0:23:39.200 --> 0:23:42.520
<v Speaker 1>nineteen eighty three, so there hasn't been a new Volkswagen

0:23:42.640 --> 0:23:46.160
<v Speaker 1>Thing for a few decades. Uh. They're still collectors who

0:23:46.200 --> 0:23:49.080
<v Speaker 1>set by and sell the things. Um, they go for

0:23:49.119 --> 0:23:53.000
<v Speaker 1>around sixteen thousand thousand dollars. From what I've seen, it's

0:23:53.040 --> 0:23:55.560
<v Speaker 1>pretty expensive for a car that's that old and is

0:23:55.600 --> 0:23:58.080
<v Speaker 1>not like a sports car, luxury car or anything like that.

0:23:58.119 --> 0:24:02.600
<v Speaker 1>It's more of a curiosity. Also in nineteen Volkswagen with

0:24:02.760 --> 0:24:07.320
<v Speaker 1>debut it's Type three vehicle. Now remember Type one were Beatles,

0:24:07.359 --> 0:24:10.120
<v Speaker 1>Type two were the Volkswagen busses. So what the heck

0:24:10.200 --> 0:24:13.600
<v Speaker 1>was Type three. Well, it's a compact car that, while

0:24:13.840 --> 0:24:17.359
<v Speaker 1>larger than the Beetle, still wasn't very big. It was

0:24:17.400 --> 0:24:20.119
<v Speaker 1>still a pretty compact vehicle. It was meant to provide

0:24:20.160 --> 0:24:22.720
<v Speaker 1>more space in the car for passengers and for luggage

0:24:23.000 --> 0:24:26.080
<v Speaker 1>while maintaining many of the common features of the previous types.

0:24:26.320 --> 0:24:29.520
<v Speaker 1>That meant the engines in the cars were still uh

0:24:29.760 --> 0:24:32.760
<v Speaker 1>air cooled, they were still rear mounted, but they were

0:24:32.880 --> 0:24:35.119
<v Speaker 1>a little bit bigger, you know, had a larger engine

0:24:35.200 --> 0:24:39.040
<v Speaker 1>volume than the Beatles typically did, and they were in

0:24:39.080 --> 0:24:42.280
<v Speaker 1>a slightly different configuration. You see, they were in what

0:24:42.720 --> 0:24:46.639
<v Speaker 1>some people call a pancake engine style, and that was

0:24:46.640 --> 0:24:48.800
<v Speaker 1>because it was meant to take up less vertical space

0:24:48.920 --> 0:24:52.000
<v Speaker 1>it took. It was a flat sort of engine that

0:24:52.040 --> 0:24:56.320
<v Speaker 1>could fit underneath the trunk space of the back of

0:24:56.359 --> 0:24:59.200
<v Speaker 1>the car. So this actually meant that the designers could

0:24:59.200 --> 0:25:01.680
<v Speaker 1>create trunk space both in the front and the back

0:25:02.000 --> 0:25:04.800
<v Speaker 1>of the Type three vehicles. You could open up the

0:25:04.840 --> 0:25:06.640
<v Speaker 1>front and that was storage space, and you could open

0:25:06.680 --> 0:25:08.680
<v Speaker 1>up the back and there was more storage space underneath,

0:25:08.680 --> 0:25:12.160
<v Speaker 1>which was a hinged panel, and if you lift up

0:25:12.160 --> 0:25:14.960
<v Speaker 1>the hinged panel, you would actually be looking at the engine.

0:25:15.520 --> 0:25:17.720
<v Speaker 1>So it had a lot more storage space than your

0:25:17.720 --> 0:25:21.720
<v Speaker 1>typical volkswagons did at the time. Uh there were three

0:25:21.800 --> 0:25:24.880
<v Speaker 1>main body styles that made up the Type three chassis.

0:25:25.400 --> 0:25:28.000
<v Speaker 1>There was the fast back, the square back, and the

0:25:28.040 --> 0:25:31.080
<v Speaker 1>notch back. Now in the United States, only the square

0:25:31.119 --> 0:25:35.640
<v Speaker 1>back and fastback versions were imported officially, and they became

0:25:35.680 --> 0:25:39.560
<v Speaker 1>popular cars among certain subcultures, particularly the surfing community. They

0:25:39.600 --> 0:25:43.520
<v Speaker 1>became really popular with surfers. Now today they are sought

0:25:43.560 --> 0:25:46.840
<v Speaker 1>after by collectors because they haven't been made in decades.

0:25:46.880 --> 0:25:50.680
<v Speaker 1>They they Volkswagen stopped making Type three cars in nineteen

0:25:50.800 --> 0:25:53.800
<v Speaker 1>seventy three, so a lot of them just aren't in

0:25:53.840 --> 0:25:56.879
<v Speaker 1>working order anymore. So to find one that still works

0:25:56.920 --> 0:26:00.239
<v Speaker 1>that's in good condition is considered a rarity, and the

0:26:00.280 --> 0:26:03.560
<v Speaker 1>collectors eagerly pay lots of money to get hold of

0:26:03.600 --> 0:26:08.080
<v Speaker 1>these cars. In the mid nineteen sixties, Volkswagen leader Nordhoff

0:26:08.280 --> 0:26:11.840
<v Speaker 1>led the company to acquire Audi, which was previously owned

0:26:11.840 --> 0:26:16.159
<v Speaker 1>by Daimler Benz. Audi has its own rather complicated story.

0:26:16.359 --> 0:26:18.960
<v Speaker 1>It was founded in the early twentieth century by a

0:26:18.960 --> 0:26:23.600
<v Speaker 1>guy named August Horch, who founded a couple of different

0:26:23.800 --> 0:26:27.719
<v Speaker 1>automobile companies, but Audi was the one that really succeeded.

0:26:28.320 --> 0:26:31.200
<v Speaker 1>It produced its first car in nineteen ten, and over

0:26:31.240 --> 0:26:34.720
<v Speaker 1>the following two decades it would merge with other automotive companies.

0:26:35.000 --> 0:26:37.240
<v Speaker 1>I mean seriously. Tracing the history of some of these

0:26:37.240 --> 0:26:40.280
<v Speaker 1>car companies is maddening because of the various mergers and

0:26:40.320 --> 0:26:44.359
<v Speaker 1>acquisitions and changes in ownership. And complicating matters is that,

0:26:45.000 --> 0:26:49.280
<v Speaker 1>like Volkswagen, Audi produced vehicles for the Access Powers during

0:26:49.280 --> 0:26:53.159
<v Speaker 1>World War Two, but unlike Volkswagen, when Germany got split

0:26:53.280 --> 0:26:57.720
<v Speaker 1>into two countries into East and West Germany, Aldi's headquarters

0:26:57.760 --> 0:27:01.080
<v Speaker 1>happened to be in East Germany, which fell under the

0:27:01.119 --> 0:27:05.120
<v Speaker 1>control of the Soviet Union. So that meant that AUDI

0:27:05.160 --> 0:27:08.960
<v Speaker 1>as a company essentially dissolved at that point, but the

0:27:09.040 --> 0:27:12.760
<v Speaker 1>executives were determined to bring it back to launch it

0:27:12.800 --> 0:27:16.400
<v Speaker 1>again in a less hostile environment. They established a new

0:27:16.440 --> 0:27:19.480
<v Speaker 1>center of operations in Bavaria in West Germany, at a

0:27:19.480 --> 0:27:23.480
<v Speaker 1>manufacturing facility that had previously made spare parts for the company.

0:27:23.680 --> 0:27:26.359
<v Speaker 1>Now it was going to be the center of their operations.

0:27:27.000 --> 0:27:30.800
<v Speaker 1>In nineteen fifty nine, Daimler Benz purchased an eighty seven

0:27:30.800 --> 0:27:34.040
<v Speaker 1>percent steak in Audi, but didn't really have a whole

0:27:34.080 --> 0:27:37.560
<v Speaker 1>lot to do with their new purchase. Over time, Volkswagen

0:27:37.640 --> 0:27:41.040
<v Speaker 1>acquired a steak which was up to a fifty percent stake.

0:27:41.119 --> 0:27:44.119
<v Speaker 1>In nineteen sixty four, when Volkswagen made a move to

0:27:44.200 --> 0:27:47.720
<v Speaker 1>buy the manufacturing facilities from Audi, the plan wasn't really

0:27:47.760 --> 0:27:52.440
<v Speaker 1>to nurture Audi into a luxury car brand of its own. Instead,

0:27:52.960 --> 0:27:57.639
<v Speaker 1>Volkswagen intended to turn Audi's manufacturing facilities to the purpose

0:27:57.640 --> 0:28:00.560
<v Speaker 1>of building yet more Volkswagen Beetle, you know, the good

0:28:00.600 --> 0:28:03.960
<v Speaker 1>old type one. The Audi executives, who had worked so

0:28:04.080 --> 0:28:07.240
<v Speaker 1>hard to keep their company going even after losing their

0:28:07.240 --> 0:28:10.600
<v Speaker 1>production facilities to East Germany, weren't going to give up

0:28:10.640 --> 0:28:15.760
<v Speaker 1>so easily, so they did something sneaky. They secretly developed

0:28:15.800 --> 0:28:19.840
<v Speaker 1>a prototype for what would become the first Audi one hundred.

0:28:19.880 --> 0:28:22.879
<v Speaker 1>That was a full sized sedan, and it aimed at

0:28:22.880 --> 0:28:26.359
<v Speaker 1>a slightly higher level upscale market than the Beatle did

0:28:26.680 --> 0:28:28.600
<v Speaker 1>so for people who had a little bit more income

0:28:28.600 --> 0:28:31.240
<v Speaker 1>and they wanted to have more space, you know, in

0:28:31.320 --> 0:28:36.000
<v Speaker 1>a larger vehicle. They pitched it to Volkswagen head Nordoff

0:28:36.080 --> 0:28:39.720
<v Speaker 1>once they had built the prototype, again doing it completely

0:28:39.720 --> 0:28:43.440
<v Speaker 1>without authorization. Nordhoff was actually impressed, and he agreed to

0:28:43.480 --> 0:28:46.880
<v Speaker 1>add the vehicle to Volkswagen's production plans under the Audi

0:28:47.000 --> 0:28:51.040
<v Speaker 1>brand name, and so Audi the Auto brand thus survived.

0:28:51.560 --> 0:28:54.600
<v Speaker 1>By this time, there were people in and around Volkswagen

0:28:54.600 --> 0:28:59.160
<v Speaker 1>who were growing concerned about the company. Nordoff was frequently

0:28:59.200 --> 0:29:01.800
<v Speaker 1>targeted by critic They said that he was just being

0:29:01.840 --> 0:29:05.280
<v Speaker 1>too conservative and he wasn't moving quickly enough to establish

0:29:05.400 --> 0:29:09.360
<v Speaker 1>new Volkswagen models and and car types. There was a

0:29:09.360 --> 0:29:12.800
<v Speaker 1>worry that the company was far too dependent upon the

0:29:12.840 --> 0:29:17.600
<v Speaker 1>aging Type one beatle that was quickly getting left behind

0:29:18.080 --> 0:29:22.040
<v Speaker 1>by other car companies. Meanwhile, Nordoff was considering the head

0:29:22.040 --> 0:29:25.040
<v Speaker 1>of Volkswagen of America, a guy named Dr. Carl Hahn,

0:29:25.480 --> 0:29:29.440
<v Speaker 1>to become his successor. Nordoff was planning to retire. However,

0:29:29.440 --> 0:29:32.200
<v Speaker 1>that wouldn't happen. Nordoff would have a heart attack in

0:29:32.280 --> 0:29:35.080
<v Speaker 1>nineteen sixty seven, and he would pass away the following

0:29:35.160 --> 0:29:38.240
<v Speaker 1>year in April of nineteen sixty eight. That was the

0:29:38.320 --> 0:29:40.480
<v Speaker 1>year he had actually intended to retire. He was going

0:29:40.520 --> 0:29:42.840
<v Speaker 1>to retire at the end of sixty eight, and the

0:29:42.880 --> 0:29:47.040
<v Speaker 1>company's board of directors had already chosen his successor, Kurt Lots,

0:29:47.320 --> 0:29:51.160
<v Speaker 1>who was going to take over the company upon Nordoff's retirement,

0:29:51.200 --> 0:29:54.400
<v Speaker 1>but obviously had to take on the job six months

0:29:54.400 --> 0:29:58.640
<v Speaker 1>earlier than planned. During World War Two, Lots had served

0:29:58.680 --> 0:30:02.520
<v Speaker 1>as a general staff off serve for the Luftwaffe. After

0:30:02.600 --> 0:30:05.320
<v Speaker 1>the war, he worked at the German subsidiary of a

0:30:05.360 --> 0:30:08.800
<v Speaker 1>Swiss electrical company, eventually rising to the level of chairman,

0:30:08.840 --> 0:30:12.600
<v Speaker 1>before differences between Lots and the leaders on the Swiss

0:30:12.640 --> 0:30:16.440
<v Speaker 1>parent company prompted Lots to leave the company. He was

0:30:16.480 --> 0:30:19.320
<v Speaker 1>brought into Volkswagen with the intent of replacing Nordof upon

0:30:19.400 --> 0:30:22.000
<v Speaker 1>Nordoff's retirement. As I mentioned, but he would take the

0:30:22.040 --> 0:30:25.480
<v Speaker 1>job much earlier, and so here's a person from outside

0:30:25.480 --> 0:30:29.000
<v Speaker 1>the organization coming in to take over the reins. Lots

0:30:28.880 --> 0:30:32.080
<v Speaker 1>of vision from Volkswagen was to make much larger steps

0:30:32.120 --> 0:30:35.080
<v Speaker 1>away from the company's dependence on the Type one Beatle,

0:30:35.680 --> 0:30:38.760
<v Speaker 1>and so he started to authorize lots of new car models,

0:30:38.800 --> 0:30:42.560
<v Speaker 1>both under Volkswagen and under the Audi brands. He wanted

0:30:42.600 --> 0:30:46.440
<v Speaker 1>to consider other designs and aimed for different markets. Europe

0:30:46.480 --> 0:30:49.160
<v Speaker 1>was a much different place in the late nineteen sixties

0:30:49.400 --> 0:30:51.800
<v Speaker 1>than it had been just after World War Two, and

0:30:51.880 --> 0:30:55.960
<v Speaker 1>Volkswagen's international markets were growing in importance. In fact, Volkswagen

0:30:56.000 --> 0:30:59.800
<v Speaker 1>had been building assembly plants in places like Australia, Brazil,

0:31:00.120 --> 0:31:03.200
<v Speaker 1>Mexico in order to meet that demand, and the US

0:31:03.280 --> 0:31:07.600
<v Speaker 1>market in particular was really growing pretty quickly. One interesting fact,

0:31:07.960 --> 0:31:10.880
<v Speaker 1>just as Lats was looking to move away from that

0:31:10.960 --> 0:31:14.920
<v Speaker 1>Volkswagen Beetle, the car hit its peak popularity in the

0:31:15.040 --> 0:31:17.960
<v Speaker 1>United States. It would mark the year when the U

0:31:18.120 --> 0:31:22.480
<v Speaker 1>s would buy the most Volkswagen Beetles in the history

0:31:22.640 --> 0:31:26.720
<v Speaker 1>of the country, you know, having that availability. But Lawns

0:31:26.800 --> 0:31:28.880
<v Speaker 1>was right that sticking to the old type one was

0:31:28.920 --> 0:31:30.920
<v Speaker 1>not going to be a sustainable business model for the

0:31:30.960 --> 0:31:35.160
<v Speaker 1>long run. In nineteen sixty nine, Lots oversaw the acquisition

0:31:35.160 --> 0:31:38.400
<v Speaker 1>of another company called N s U Motor in Varka.

0:31:39.440 --> 0:31:44.640
<v Speaker 1>Like Carmen, this company didn't start out in the auto business. Instead,

0:31:44.680 --> 0:31:48.280
<v Speaker 1>a German businessman named Christianne Schmidt founded it back in

0:31:48.400 --> 0:31:51.600
<v Speaker 1>eighteen seventy three, and it was initially a company that

0:31:51.760 --> 0:31:56.080
<v Speaker 1>made knitting machines, but over time the company would relocate,

0:31:56.160 --> 0:31:58.600
<v Speaker 1>it would grow, it would evolve, and it started to

0:31:58.840 --> 0:32:02.040
<v Speaker 1>change its manufacturing acesses to build other stuff because clearly

0:32:02.320 --> 0:32:06.040
<v Speaker 1>knitting machines were not going to remain relevant forever, and

0:32:06.240 --> 0:32:09.360
<v Speaker 1>so they started making stuff like bicycles, and then motorcycles

0:32:09.360 --> 0:32:12.400
<v Speaker 1>and then eventually cars. The company didn't have an entirely

0:32:12.480 --> 0:32:16.640
<v Speaker 1>smooth history. In the nineteen thirties, facing financial crisis, NSU

0:32:16.800 --> 0:32:20.000
<v Speaker 1>was forced to sell its auto manufacturing facility in uh

0:32:20.360 --> 0:32:24.520
<v Speaker 1>Heilbraun to Fiat, for example, and so Fiat and NSU

0:32:24.720 --> 0:32:29.000
<v Speaker 1>worked together on several vehicles. Like all manufacturing facilities in Europe,

0:32:29.320 --> 0:32:31.880
<v Speaker 1>it changed over to produce supplies for the armed forces

0:32:31.960 --> 0:32:34.560
<v Speaker 1>during World War Two, and after the war it went

0:32:34.600 --> 0:32:38.240
<v Speaker 1>back into manufacturing vehicles for civilians, including motorcycles and cars.

0:32:38.560 --> 0:32:40.920
<v Speaker 1>The company wasn't a rough patch in the late nineteen

0:32:41.000 --> 0:32:44.160
<v Speaker 1>sixties when Volkswagen acquired it, merging it with the Audi

0:32:44.240 --> 0:32:47.360
<v Speaker 1>division to create Audi n s U. The NSU brand

0:32:47.360 --> 0:32:49.760
<v Speaker 1>would only stick around a few more years before being

0:32:49.800 --> 0:32:54.320
<v Speaker 1>discontinued completely in nineteen seventy seven. All Right, I've got

0:32:54.320 --> 0:32:57.640
<v Speaker 1>a little more to say about Volkswagen's transition during the seventies.

0:32:57.760 --> 0:33:08.360
<v Speaker 1>After we come Back in nineteen one, Curt Lots, who

0:33:08.400 --> 0:33:12.080
<v Speaker 1>had only led the company since nineteen eight when Heinrich

0:33:12.240 --> 0:33:16.640
<v Speaker 1>Nordoff had passed away, stepped down as the head of Volkswagen.

0:33:17.040 --> 0:33:20.080
<v Speaker 1>Lots had come into conflict with the powerful trade unions

0:33:20.400 --> 0:33:23.600
<v Speaker 1>that still owned a stake in the company, and those

0:33:23.600 --> 0:33:28.800
<v Speaker 1>differences were insurmountable. Lots Is politics and the union politics

0:33:28.880 --> 0:33:32.240
<v Speaker 1>were pretty much in opposition with one another, and Lots

0:33:32.320 --> 0:33:35.600
<v Speaker 1>just didn't have the ability to override the trade unions.

0:33:36.240 --> 0:33:38.720
<v Speaker 1>They just they held too much ownership of the company,

0:33:38.800 --> 0:33:41.360
<v Speaker 1>so he couldn't really do what he wanted to do,

0:33:41.720 --> 0:33:44.440
<v Speaker 1>and he was more or less forced to resign. His

0:33:44.520 --> 0:33:49.440
<v Speaker 1>replacement was Rudolph Lightning, and unlike Lots, Lighting had been

0:33:49.440 --> 0:33:52.520
<v Speaker 1>with the company for nearly thirty years. He had started

0:33:52.560 --> 0:33:55.240
<v Speaker 1>his career at Volkswagen in the nineteen forties and had

0:33:55.240 --> 0:33:58.440
<v Speaker 1>been in charge of establishing an assembly line process when

0:33:58.520 --> 0:34:01.520
<v Speaker 1>Volkswagen was emerging from the wreckage of World War Two.

0:34:02.160 --> 0:34:04.440
<v Speaker 1>He was known to be a tough boss, which is

0:34:04.480 --> 0:34:08.480
<v Speaker 1>putting it lightly. He was a guy who would monitor

0:34:08.600 --> 0:34:11.160
<v Speaker 1>employees coming in at the morning and making sure he

0:34:11.760 --> 0:34:14.560
<v Speaker 1>made note of anyone who showed up late to work.

0:34:15.000 --> 0:34:18.160
<v Speaker 1>He had a reputation for holding people accountable for their deliverables,

0:34:18.160 --> 0:34:20.920
<v Speaker 1>which isn't necessarily a bad thing, but the stories of

0:34:21.000 --> 0:34:24.040
<v Speaker 1>Red made it sound like he wasn't exactly approachable. His

0:34:24.120 --> 0:34:26.359
<v Speaker 1>goal was to have a smooth running operation, and he

0:34:26.440 --> 0:34:29.640
<v Speaker 1>wasn't shy about addressing issues he saw as an impediment

0:34:29.719 --> 0:34:32.160
<v Speaker 1>to that goal. So, in other words, he was a

0:34:32.160 --> 0:34:36.120
<v Speaker 1>tough customer, you a tough cookie. Lighting concluded that the

0:34:36.120 --> 0:34:39.000
<v Speaker 1>company had perhaps aired too far in an attempt to

0:34:39.040 --> 0:34:42.400
<v Speaker 1>get away from the Volkswagen Beetle dependency. He did agree

0:34:42.440 --> 0:34:45.080
<v Speaker 1>that it didn't make sense to stay dependent upon the

0:34:45.120 --> 0:34:48.640
<v Speaker 1>Type one, but he judged that Volkswagen and its subsidiaries

0:34:48.800 --> 0:34:52.919
<v Speaker 1>had developed and launched cars at great expense, and those

0:34:52.960 --> 0:34:55.760
<v Speaker 1>cars had limited value on the market. So, in other words,

0:34:55.880 --> 0:34:59.520
<v Speaker 1>the company was backing too many ideas without really testing

0:34:59.520 --> 0:35:02.640
<v Speaker 1>whether or not those ideas had any merit. So he

0:35:02.680 --> 0:35:05.600
<v Speaker 1>dedicated the company to a more focused approach when it

0:35:05.640 --> 0:35:09.560
<v Speaker 1>came to developing plans for cars. Lighting also wanted to

0:35:09.680 --> 0:35:13.839
<v Speaker 1>maximize efficiency by using the same basic components for all

0:35:13.960 --> 0:35:18.200
<v Speaker 1>vehicles produced by Volkswagen. Doing so would cut back drastically

0:35:18.400 --> 0:35:21.920
<v Speaker 1>on costs. There would be differences from model to model.

0:35:22.239 --> 0:35:25.799
<v Speaker 1>You know, things would look very different, but underneath they

0:35:25.800 --> 0:35:29.840
<v Speaker 1>would share much of the same bones right, the same structure.

0:35:30.320 --> 0:35:33.160
<v Speaker 1>This is pretty much the same strategy Volkswagen had employed

0:35:33.200 --> 0:35:37.360
<v Speaker 1>would introduced the Volkswagen Bus decades earlier. It was in

0:35:37.440 --> 0:35:40.680
<v Speaker 1>nineteen seventy two that Volkswagen announced it had produced more

0:35:40.840 --> 0:35:44.399
<v Speaker 1>Type one vehicles the Volkswagen Beetle, than Ford had made

0:35:44.560 --> 0:35:47.799
<v Speaker 1>of Model T cars, which meant that the Volkswagen Beetle

0:35:47.840 --> 0:35:51.640
<v Speaker 1>would become the most popular or most produced car in

0:35:51.800 --> 0:35:55.640
<v Speaker 1>history at that time anyway, And the following year, in

0:35:55.719 --> 0:35:59.360
<v Speaker 1>nineteen seventy three, Volkswagen would introduce a new car that

0:35:59.480 --> 0:36:01.719
<v Speaker 1>was a bigger departure for the company, and this would

0:36:01.719 --> 0:36:05.720
<v Speaker 1>be the Volkswagen Pasade. Now nineteen seventy three in nineteen

0:36:05.760 --> 0:36:09.480
<v Speaker 1>seventy four would be really tough years for Europe in

0:36:09.560 --> 0:36:13.320
<v Speaker 1>general and Volkswagen in particular. There was an economic recession

0:36:13.360 --> 0:36:16.040
<v Speaker 1>that was hitting Europe pretty hard and auto sales were

0:36:16.080 --> 0:36:18.200
<v Speaker 1>down as a result, and part of the cause for

0:36:18.239 --> 0:36:22.400
<v Speaker 1>this was the oil crisis of the early nineteen seventies.

0:36:22.880 --> 0:36:25.839
<v Speaker 1>So while Volkswagen was introducing a new type of car,

0:36:25.960 --> 0:36:28.680
<v Speaker 1>it was also dealing with disappointing sales figures, and it

0:36:28.719 --> 0:36:32.480
<v Speaker 1>was pretty rough. The Passade, as I mentioned, marked a

0:36:32.560 --> 0:36:36.880
<v Speaker 1>departure for Volkswagen. Now, beneath the exterior, the Pasade was

0:36:37.000 --> 0:36:40.480
<v Speaker 1>essentially the same as an Audi eighty sedan, and remember

0:36:40.760 --> 0:36:44.120
<v Speaker 1>Audi was now part of the Volkswagen group, but the

0:36:44.160 --> 0:36:48.239
<v Speaker 1>style was different from all other Volkswagen vehicles. All of

0:36:48.280 --> 0:36:52.280
<v Speaker 1>the previous Volkswagen vehicles had been rear engine, rear wheel

0:36:52.440 --> 0:36:56.279
<v Speaker 1>drive vehicles. The Pasade was and is to this day,

0:36:56.480 --> 0:37:00.160
<v Speaker 1>a front engine, front wheel drive vehicle, and it was

0:37:00.239 --> 0:37:03.279
<v Speaker 1>much larger. Is a much bigger car than what Volkswagen

0:37:03.360 --> 0:37:07.520
<v Speaker 1>was typically used to producing, and considered to be a

0:37:07.640 --> 0:37:12.239
<v Speaker 1>large family vehicle rather than a compact car. So in

0:37:12.280 --> 0:37:15.840
<v Speaker 1>North America, the original Passade would be called the Volkswagen Dasher.

0:37:16.280 --> 0:37:19.520
<v Speaker 1>Now this type of vehicle wasn't that different from the

0:37:20.040 --> 0:37:22.880
<v Speaker 1>cars that Audi was producing, but that was under the

0:37:22.920 --> 0:37:26.040
<v Speaker 1>Audi brand, not the Volkswagen brand, so that's why it

0:37:26.120 --> 0:37:30.120
<v Speaker 1>was a pretty big change for Volkswagen. The Pasade didn't

0:37:30.120 --> 0:37:33.560
<v Speaker 1>immediately save the company, however. The financial crisis was hitting

0:37:33.600 --> 0:37:36.440
<v Speaker 1>it hard and the company posted a loss in nineteen

0:37:36.480 --> 0:37:39.200
<v Speaker 1>seventy four that was equivalent to three hundred thirty six

0:37:39.280 --> 0:37:43.360
<v Speaker 1>million dollars. Now, in nineteen seventy four, I mean even today,

0:37:43.480 --> 0:37:45.799
<v Speaker 1>that's a princely some the nineteen seventy four that was

0:37:46.040 --> 0:37:49.560
<v Speaker 1>a pretty huge amount. And to make matters worse, it

0:37:49.640 --> 0:37:53.799
<v Speaker 1>marked the first time Volkswagen had ever experienced a loss. Ever,

0:37:54.280 --> 0:37:58.000
<v Speaker 1>so it's first loss was a considerable one. Lighting would

0:37:58.040 --> 0:37:59.880
<v Speaker 1>end up getting a lot of pressure and would end

0:38:00.120 --> 0:38:02.719
<v Speaker 1>stepping down as the managing director of the company in

0:38:02.800 --> 0:38:07.080
<v Speaker 1>early nineteen He was replaced by another guy named Tony Schmucker,

0:38:07.520 --> 0:38:10.920
<v Speaker 1>who had previously worked for Ford's operations in Germany. So

0:38:10.960 --> 0:38:14.799
<v Speaker 1>again Schmucker came in from outside of Volkswagen. He was

0:38:14.880 --> 0:38:17.000
<v Speaker 1>not someone who had been working at the company for

0:38:17.040 --> 0:38:21.400
<v Speaker 1>a while. Before his departure, Lighting had overseen the development

0:38:21.480 --> 0:38:25.080
<v Speaker 1>of the Volkswagen Golf, also known as the Volkswagen Rabbit

0:38:25.239 --> 0:38:29.040
<v Speaker 1>in America. This car, which still has models that come

0:38:29.080 --> 0:38:33.040
<v Speaker 1>out today, was meant as a replacement for the Volkswagen Beetles.

0:38:33.080 --> 0:38:35.840
<v Speaker 1>So this was another compact car that was meant to

0:38:35.880 --> 0:38:37.960
<v Speaker 1>take the same place in the market as the Beatle.

0:38:38.000 --> 0:38:39.920
<v Speaker 1>It looks very different from the Beatle, but it was

0:38:40.040 --> 0:38:43.160
<v Speaker 1>meant to aim at that same sort of driver, like

0:38:43.280 --> 0:38:46.080
<v Speaker 1>the Pasade as a front engine and front wheel drive.

0:38:46.560 --> 0:38:49.839
<v Speaker 1>It's smaller than the Pasade, but it would ultimately become

0:38:49.920 --> 0:38:54.120
<v Speaker 1>Volkswagen's best selling model. At the time, no one knew

0:38:54.440 --> 0:38:56.920
<v Speaker 1>if it was going to be successful or not, And

0:38:56.960 --> 0:38:59.560
<v Speaker 1>based on my research, I'd say much of the losses

0:38:59.640 --> 0:39:04.640
<v Speaker 1>that Lkswagen experienced were really outside of Rudolph Lighting's control,

0:39:04.960 --> 0:39:08.160
<v Speaker 1>whereas the decisions he made would end up leading to

0:39:08.200 --> 0:39:11.560
<v Speaker 1>some of the company's biggest gains later on. So while

0:39:11.719 --> 0:39:14.319
<v Speaker 1>he his tenure was short, and while he took a

0:39:14.360 --> 0:39:17.919
<v Speaker 1>lot of blame for the losses that the company experienced, uh,

0:39:17.920 --> 0:39:22.160
<v Speaker 1>it may be more honest to say that he helped

0:39:22.320 --> 0:39:25.560
<v Speaker 1>save the company. He just wasn't around long enough to

0:39:25.640 --> 0:39:30.319
<v Speaker 1>see the results of that work payoff. Schmooker would end

0:39:30.360 --> 0:39:34.359
<v Speaker 1>up laying off twenty five thousand employees. In nineteen seventy five,

0:39:34.640 --> 0:39:38.080
<v Speaker 1>he shut down an assembly plant in Australia. He almost

0:39:38.160 --> 0:39:41.560
<v Speaker 1>did the same to the manufacturing facilities in Mexico and Brazil,

0:39:41.640 --> 0:39:45.000
<v Speaker 1>but instead decided to reorganize and restructure them and make

0:39:45.040 --> 0:39:49.560
<v Speaker 1>them more efficient. In ninety eight, he actually would do

0:39:49.600 --> 0:39:52.680
<v Speaker 1>the reverse because now the company's fortunes were on the

0:39:52.760 --> 0:39:55.960
<v Speaker 1>rise again, so he oversaw the opening of a manufacturing

0:39:56.000 --> 0:39:59.520
<v Speaker 1>facility in Pennsylvania as in the United States of America.

0:40:00.000 --> 0:40:02.880
<v Speaker 1>This would make Volkswagen the first foreign car company to

0:40:02.920 --> 0:40:05.960
<v Speaker 1>open up an assembly plant in the US in nearly

0:40:06.040 --> 0:40:08.960
<v Speaker 1>fifty years. The reason they did this is because again,

0:40:09.280 --> 0:40:13.400
<v Speaker 1>the United States was becoming an enormous customer for Volkswagen,

0:40:13.400 --> 0:40:17.080
<v Speaker 1>like a huge market. They had seen incredible success with

0:40:17.120 --> 0:40:19.319
<v Speaker 1>the Beatle and the Golf was starting to take off

0:40:19.320 --> 0:40:22.480
<v Speaker 1>as well, so they wanted to build a facility in

0:40:22.520 --> 0:40:25.240
<v Speaker 1>the same country where they were having a lot of customers,

0:40:25.440 --> 0:40:28.960
<v Speaker 1>So that's why they did that. Now, between Lighting's decisions

0:40:29.000 --> 0:40:31.840
<v Speaker 1>to invest in the Gulf and Schmooker's cost cutting measures,

0:40:32.040 --> 0:40:34.719
<v Speaker 1>the company returned to being profitable in short order. They

0:40:34.719 --> 0:40:37.560
<v Speaker 1>were making a profit again by nineteen seventy five, so

0:40:37.600 --> 0:40:39.920
<v Speaker 1>they were able to recover from the massive crisis of

0:40:40.040 --> 0:40:43.040
<v Speaker 1>nineteen seventy three and nineteen seventy four. The Golf was

0:40:43.080 --> 0:40:45.279
<v Speaker 1>poised to take up the mantle that had previously been

0:40:45.280 --> 0:40:48.000
<v Speaker 1>worn by the Beetle, and Volkswagen still had a lot

0:40:48.000 --> 0:40:52.000
<v Speaker 1>of obstacles to overcome. One big one was that Japanese

0:40:52.000 --> 0:40:55.520
<v Speaker 1>automakers were starting to make some serious progress in markets

0:40:55.560 --> 0:40:59.840
<v Speaker 1>outside of Japan itself. Japanese cars were starting to become popular.

0:40:59.840 --> 0:41:03.520
<v Speaker 1>They were known for being inexpensive and reliable, and so

0:41:03.600 --> 0:41:08.000
<v Speaker 1>this was a serious threat to Volkswagen. Uh So that

0:41:08.040 --> 0:41:11.279
<v Speaker 1>became a new source of competition for the company. Schmucker

0:41:11.280 --> 0:41:14.680
<v Speaker 1>would remain the head of Volkswagen until nineteen eighty two,

0:41:14.920 --> 0:41:17.759
<v Speaker 1>at which point he was forced to resign due to

0:41:17.800 --> 0:41:22.520
<v Speaker 1>declining health. His successor was the man whom Heinrich Nordhoff

0:41:22.520 --> 0:41:25.359
<v Speaker 1>had wanted to lead the company all the way back

0:41:25.400 --> 0:41:29.279
<v Speaker 1>in nineteen sixty seven, this being Dr Carl Hahn, the

0:41:29.360 --> 0:41:33.080
<v Speaker 1>previous head of Volkswagen of America. He had been away

0:41:33.080 --> 0:41:36.640
<v Speaker 1>from Volkswagen for several years prior to nineteen eighty two,

0:41:36.640 --> 0:41:38.440
<v Speaker 1>but he did come back to assume the role of

0:41:38.560 --> 0:41:42.920
<v Speaker 1>chairman of the board. Also around that time, the company

0:41:43.040 --> 0:41:47.560
<v Speaker 1>signed a cooperation agreement with a Spanish carmaker called Seat.

0:41:48.080 --> 0:41:51.000
<v Speaker 1>That cooperation would blossom over the years, with the Volkswagen

0:41:51.040 --> 0:41:54.160
<v Speaker 1>taking a majority steak in Seat in nineteen eighty six

0:41:54.480 --> 0:41:58.960
<v Speaker 1>before acquiring the company entirely in nineteen nine. All Right,

0:41:59.040 --> 0:42:02.200
<v Speaker 1>so I'm going to kind of wrap up this episode

0:42:02.320 --> 0:42:05.040
<v Speaker 1>at this point because we still have more to talk about,

0:42:05.360 --> 0:42:07.200
<v Speaker 1>and I want to make sure that I cover all

0:42:07.239 --> 0:42:09.000
<v Speaker 1>of it, so we're going to have a part three

0:42:09.200 --> 0:42:12.680
<v Speaker 1>to this series, so we'll talk about other cars that

0:42:12.800 --> 0:42:16.919
<v Speaker 1>Volkswagen produced after this time, stuff like the Jetta, which

0:42:16.920 --> 0:42:19.240
<v Speaker 1>I know my producer Tari wants me to talk about

0:42:19.280 --> 0:42:21.839
<v Speaker 1>because she used to drive one. And we'll talk about

0:42:21.920 --> 0:42:25.560
<v Speaker 1>the new Beatle, the the resurgence of the Volkswagen Beetle

0:42:25.640 --> 0:42:28.600
<v Speaker 1>when it came back in the nineteen nineties under a

0:42:28.640 --> 0:42:32.400
<v Speaker 1>new style. And we'll talk about Volkswagen's plans for the

0:42:32.440 --> 0:42:36.960
<v Speaker 1>future with it's it's uh, you know, it's it's experimental

0:42:37.080 --> 0:42:41.560
<v Speaker 1>steps into electric car territory, as well as of course

0:42:41.680 --> 0:42:47.040
<v Speaker 1>the controversy around the diesel emissions testing scandal. So we

0:42:47.080 --> 0:42:48.839
<v Speaker 1>have all of that to look forward to in the

0:42:48.880 --> 0:42:52.319
<v Speaker 1>next episode. But if you have any requests or suggestions

0:42:52.320 --> 0:42:54.640
<v Speaker 1>for future episodes, you can get in touch with me

0:42:54.680 --> 0:42:56.759
<v Speaker 1>and let me know what those are. The best way

0:42:56.800 --> 0:42:59.799
<v Speaker 1>to do it is on social media over on Facebook

0:42:59.840 --> 0:43:03.400
<v Speaker 1>and Twitter, we are tech Stuff h s W. So

0:43:03.520 --> 0:43:06.040
<v Speaker 1>just let us know over there and I'll talk to

0:43:06.040 --> 0:43:13.520
<v Speaker 1>you again really soon. Y. Tech Stuff is a production

0:43:13.520 --> 0:43:16.520
<v Speaker 1>of I Heart Radio's How Stuff Works. For more podcasts

0:43:16.560 --> 0:43:19.320
<v Speaker 1>from I Heart Radio, visit the I heart Radio app,

0:43:19.440 --> 0:43:22.600
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