1 00:00:01,800 --> 00:00:06,400 Speaker 1: You're listening to Math and Magic, a production of iHeartRadio. 2 00:00:08,119 --> 00:00:10,719 Speaker 2: And those guys they actually looked at the July issue 3 00:00:10,760 --> 00:00:13,680 Speaker 2: that I had prototyped and they said, this is fabulous, 4 00:00:14,000 --> 00:00:17,200 Speaker 2: but what would you do next July? And I said, well, 5 00:00:17,680 --> 00:00:19,680 Speaker 2: living is a limitless subject matter. 6 00:00:27,080 --> 00:00:31,360 Speaker 3: Welcome to iHeart. We're doing a live episode of my podcast, 7 00:00:31,400 --> 00:00:34,880 Speaker 3: Math and Magic, and we're here celebrating a great friend 8 00:00:34,920 --> 00:00:41,800 Speaker 3: of mine who has got her one hundredth book. Congratulations. 9 00:00:42,920 --> 00:00:45,840 Speaker 3: I think I met Martha on about book number two 10 00:00:45,880 --> 00:00:48,320 Speaker 3: or three. We were trying to remember how long it's been. 11 00:00:48,760 --> 00:00:51,599 Speaker 3: She is a podcaster with US, as well as being 12 00:00:51,640 --> 00:00:55,520 Speaker 3: probably the most famous and influential lifestyle brand. Indeed, she 13 00:00:55,800 --> 00:01:00,280 Speaker 3: is one of those one word people, Martha. She is 14 00:01:00,400 --> 00:01:04,560 Speaker 3: also author, TV host, product creator, and she was even 15 00:01:04,600 --> 00:01:12,840 Speaker 3: the first self made female billionaire. Martha's life reminds me 16 00:01:12,880 --> 00:01:16,000 Speaker 3: of that old Chinese proverb those who say it can't 17 00:01:16,040 --> 00:01:18,600 Speaker 3: be done should not interrupt those who are doing it. 18 00:01:19,319 --> 00:01:22,560 Speaker 3: Martha has always been that risk taker who has completely 19 00:01:22,600 --> 00:01:27,520 Speaker 3: ignored the conventional wisdom and wins again and again and again, books, catering, 20 00:01:27,920 --> 00:01:30,759 Speaker 3: TV show or magazine. She was, by the way, even 21 00:01:30,760 --> 00:01:35,240 Speaker 3: in the Paris Olympics. Anybody see that. It's interesting if 22 00:01:35,280 --> 00:01:38,479 Speaker 3: I think about Martha, and I've known her a long time, 23 00:01:38,520 --> 00:01:42,119 Speaker 3: why she's so successful. One, she has this incredible vision, 24 00:01:42,200 --> 00:01:44,960 Speaker 3: but she also has a tenacity, and she has a 25 00:01:45,000 --> 00:01:48,280 Speaker 3: way of bringing new ideas, doing it a different way, 26 00:01:48,560 --> 00:01:51,880 Speaker 3: but she brings it over the finish line again and again. Martha. Welcome, 27 00:01:52,000 --> 00:01:57,280 Speaker 3: Thank you very much. Bob did before we dig in. 28 00:01:57,480 --> 00:02:00,240 Speaker 3: I want to do a little feature we call you 29 00:02:00,280 --> 00:02:04,120 Speaker 3: in sixty seconds and it's sort of a lightning round style. 30 00:02:04,440 --> 00:02:05,560 Speaker 4: Who makes these things up? 31 00:02:05,600 --> 00:02:08,440 Speaker 3: I make these up? Come on, Come on, okay, so 32 00:02:08,680 --> 00:02:11,520 Speaker 3: here we go. You ready? Do you prefer cats or dogs? 33 00:02:11,919 --> 00:02:12,320 Speaker 4: Cats? 34 00:02:13,000 --> 00:02:17,120 Speaker 3: Early riser or night out very early riser, West Coast 35 00:02:17,160 --> 00:02:24,000 Speaker 3: or East Coast, East Coast, Maine or New York? Mean salt? 36 00:02:24,040 --> 00:02:28,600 Speaker 3: Oh salty? We have one person from me? Salty or sweet? 37 00:02:29,680 --> 00:02:30,080 Speaker 4: Sweet? 38 00:02:30,480 --> 00:02:32,080 Speaker 3: Coffee or team? 39 00:02:33,120 --> 00:02:33,720 Speaker 1: I like both? 40 00:02:34,480 --> 00:02:36,639 Speaker 3: Streaming video or podcast. 41 00:02:37,919 --> 00:02:38,720 Speaker 4: Streaming video? 42 00:02:38,800 --> 00:02:43,920 Speaker 3: Sorry, oh wow, a knife to the heart. Introvert or extrovert. 43 00:02:44,960 --> 00:02:46,160 Speaker 4: I think I'm an extrovert. 44 00:02:46,639 --> 00:02:50,320 Speaker 3: Eat out or order in eat out good? I have 45 00:02:50,440 --> 00:02:53,480 Speaker 3: actually I have never ordered in ever. No, I'm gonna 46 00:02:53,480 --> 00:02:58,240 Speaker 3: tell you how it works. First, costandric On s tequila 47 00:02:58,280 --> 00:03:06,320 Speaker 3: or CBD, oh, comedy or drama, drama, Christmas or Thanksgiving? 48 00:03:08,919 --> 00:03:09,440 Speaker 4: New Years? 49 00:03:12,240 --> 00:03:13,040 Speaker 3: Call or text? 50 00:03:14,040 --> 00:03:17,120 Speaker 4: Call or text I hate text. 51 00:03:18,600 --> 00:03:22,760 Speaker 3: Call? Okay, pop get a little harder. Favorite luxury vacation 52 00:03:24,080 --> 00:03:32,960 Speaker 3: where I haven't been, Favorite vegetable, figetable, secret. 53 00:03:32,600 --> 00:03:35,680 Speaker 4: Talent, secret talent juggling. 54 00:03:37,200 --> 00:03:40,040 Speaker 3: That's a good one. And the last one, the piece 55 00:03:40,040 --> 00:03:41,440 Speaker 3: of technology you can't do without. 56 00:03:42,120 --> 00:03:43,880 Speaker 4: Oh my gosh, my iPad. 57 00:03:45,040 --> 00:03:47,800 Speaker 3: All right, let's get started. You and your book first. 58 00:03:47,920 --> 00:03:50,400 Speaker 3: Did you ever think you were going to wind up 59 00:03:50,400 --> 00:03:52,880 Speaker 3: writing one hundred books? Yeah? You did. 60 00:03:54,600 --> 00:03:56,240 Speaker 4: Yeah, it's just a minor goal. 61 00:03:57,720 --> 00:04:02,480 Speaker 3: So tell us what makes this book different? What's the 62 00:04:02,480 --> 00:04:04,680 Speaker 3: theme and the idea and the vision of Martha the 63 00:04:04,720 --> 00:04:05,840 Speaker 3: cook This is the book. 64 00:04:05,840 --> 00:04:07,560 Speaker 4: It's called Martha the Cookbook. 65 00:04:07,840 --> 00:04:11,000 Speaker 2: It's a hundred of my favorite recipes, not all I 66 00:04:11,360 --> 00:04:13,760 Speaker 2: have a lot more favorite recipes, but a hundred of 67 00:04:13,800 --> 00:04:14,840 Speaker 2: my favorite recipes. 68 00:04:15,200 --> 00:04:18,200 Speaker 4: And it's nice because it it incorporates. 69 00:04:17,640 --> 00:04:21,560 Speaker 2: Not only a really good, authentic and well tested recipe, 70 00:04:21,640 --> 00:04:24,119 Speaker 2: but also a lot of archival photographs that people hadn't 71 00:04:24,160 --> 00:04:27,720 Speaker 2: seen before, as well as sort of backstories for each 72 00:04:27,760 --> 00:04:31,400 Speaker 2: of the recipes. And it's sort of hitting a chord 73 00:04:31,480 --> 00:04:34,320 Speaker 2: this year I think it's with a documentary that came 74 00:04:34,360 --> 00:04:39,480 Speaker 2: out and that it came out big time. It's a 75 00:04:39,800 --> 00:04:41,839 Speaker 2: very very nice and I do have a can I 76 00:04:42,080 --> 00:04:45,560 Speaker 2: can I brag one I was just called before I 77 00:04:45,600 --> 00:04:48,839 Speaker 2: came here tonight and it has reached number one on 78 00:04:48,880 --> 00:04:50,839 Speaker 2: the New York Times Bestseller this before. 79 00:04:52,480 --> 00:04:55,680 Speaker 4: Before it even before it even got into the bookstores. 80 00:04:55,680 --> 00:04:56,159 Speaker 4: Isn't that great? 81 00:04:56,520 --> 00:05:04,320 Speaker 3: Fantastic number? Radulate broadcast book. I want to ask you 82 00:05:04,360 --> 00:05:06,200 Speaker 3: just a little bit about the cooking part. You've cooked 83 00:05:06,240 --> 00:05:08,279 Speaker 3: meals for me over the years. You were at my 84 00:05:08,320 --> 00:05:10,520 Speaker 3: fortieth birthday and then you cooked for me my forty 85 00:05:10,520 --> 00:05:14,360 Speaker 3: first birthday. But it seems so effortless, and it just 86 00:05:14,640 --> 00:05:16,719 Speaker 3: you always do this at the East. I've been at 87 00:05:16,760 --> 00:05:19,880 Speaker 3: your house and it's just like things happen. How does 88 00:05:19,920 --> 00:05:21,719 Speaker 3: that happen? What is the secret to that? 89 00:05:22,160 --> 00:05:25,560 Speaker 2: And just being relaxed, I think, and being able to 90 00:05:25,600 --> 00:05:28,120 Speaker 2: do such a thing and to be interested in doing 91 00:05:28,160 --> 00:05:30,440 Speaker 2: such a thing. I love to cook, I love to entertain. 92 00:05:30,960 --> 00:05:34,520 Speaker 2: I have made a company on those subjects and it's 93 00:05:34,560 --> 00:05:36,640 Speaker 2: just part of my lifestyle. And it's always fun to 94 00:05:36,680 --> 00:05:39,640 Speaker 2: have friends over. It's always friends. It's fun to see 95 00:05:39,920 --> 00:05:42,000 Speaker 2: what they respond to and what they do. Now. 96 00:05:42,279 --> 00:05:45,040 Speaker 3: Were you that kind of cook before you started your 97 00:05:45,080 --> 00:05:45,880 Speaker 3: catering company? 98 00:05:45,960 --> 00:05:46,120 Speaker 4: Oh? 99 00:05:46,200 --> 00:05:46,479 Speaker 3: Yes. 100 00:05:46,520 --> 00:05:50,640 Speaker 2: In nineteen sixty one, I went to I got married, 101 00:05:50,640 --> 00:05:53,159 Speaker 2: and I think it was nineteen sixty one, and I 102 00:05:53,240 --> 00:05:56,159 Speaker 2: went to Paris and I bought Julia child Mestering The 103 00:05:56,240 --> 00:05:59,720 Speaker 2: Art of French Cooking, Volume one, and I'm the original Julie. 104 00:06:00,000 --> 00:06:02,919 Speaker 2: Remember there was that movie Julia and Julie. Well, I'm 105 00:06:02,960 --> 00:06:04,880 Speaker 2: I'm Julie. I should have done the movie then. But 106 00:06:04,960 --> 00:06:09,359 Speaker 2: I cooked every single recipe and I entertained our friends 107 00:06:09,440 --> 00:06:12,239 Speaker 2: on Riverside Drive. I lived in two ninety Riverside Drive 108 00:06:12,360 --> 00:06:14,640 Speaker 2: on one hundred and first Street, in a beautiful apartment 109 00:06:14,680 --> 00:06:17,760 Speaker 2: looking over the Hudson River where we looked out the 110 00:06:17,760 --> 00:06:20,400 Speaker 2: window when people were going to Woodstock. Remember Woodstock? 111 00:06:21,000 --> 00:06:21,839 Speaker 4: Did you go to Woodstock? 112 00:06:22,000 --> 00:06:25,599 Speaker 3: I was, Yes, I was, and I was been a 113 00:06:25,680 --> 00:06:26,640 Speaker 3: long way to drive. 114 00:06:26,680 --> 00:06:29,599 Speaker 2: I watched all the cars go up up the west 115 00:06:29,600 --> 00:06:33,160 Speaker 2: Side Drive. I kept thinking, why aren't I going up there? 116 00:06:33,480 --> 00:06:35,240 Speaker 4: You know, I should have. I should have, would have, 117 00:06:35,279 --> 00:06:35,560 Speaker 4: could have. 118 00:06:35,960 --> 00:06:38,560 Speaker 2: But but it was so much fun, and that's that's 119 00:06:38,600 --> 00:06:41,080 Speaker 2: what I did. I really did love to cook and 120 00:06:41,240 --> 00:06:42,200 Speaker 2: love to entertain. 121 00:06:42,960 --> 00:06:45,800 Speaker 3: And how did that turn into the catering business. I know, 122 00:06:45,839 --> 00:06:48,880 Speaker 3: you were on Wall Street for a while and then 123 00:06:48,960 --> 00:06:51,159 Speaker 3: you suddenly wound up in the CATERI I. 124 00:06:51,160 --> 00:06:54,640 Speaker 2: Quit Wall Street after about seven or eight years. I 125 00:06:54,720 --> 00:06:58,680 Speaker 2: was an institutional stockbroker, dealing with people like the Manufacturers 126 00:06:58,720 --> 00:07:01,280 Speaker 2: Hanover Bank three to be a bank called Manufacturers hent 127 00:07:01,320 --> 00:07:06,280 Speaker 2: Over and Man Yeah and uh and my clients were 128 00:07:06,400 --> 00:07:09,360 Speaker 2: like Fidelity up in Boston and a lot of other 129 00:07:10,120 --> 00:07:13,560 Speaker 2: impressive investors. And when I quit, I went to I 130 00:07:13,600 --> 00:07:16,760 Speaker 2: went to Westport, Connecticut to raise my daughter and to 131 00:07:17,000 --> 00:07:19,280 Speaker 2: start a business. And it was catering. It was just 132 00:07:19,280 --> 00:07:22,600 Speaker 2: something that interested me. I don't know why, because nothing 133 00:07:22,680 --> 00:07:25,240 Speaker 2: is harder than running a catering business. You set up 134 00:07:25,280 --> 00:07:29,120 Speaker 2: a restaurant every single night somewhere, and you take all 135 00:07:29,160 --> 00:07:31,640 Speaker 2: the food to it somewhere, and then you break it 136 00:07:31,680 --> 00:07:33,880 Speaker 2: down at the end of the night and you drag 137 00:07:33,920 --> 00:07:37,240 Speaker 2: yourself home and it's a it's a really difficult job. 138 00:07:37,720 --> 00:07:41,640 Speaker 3: But when you started, catering was much more of one 139 00:07:41,680 --> 00:07:44,840 Speaker 3: that cheese on ritz crackers and uh, oh not mine, 140 00:07:45,000 --> 00:07:48,640 Speaker 3: I know. And suddenly you came in with this whole 141 00:07:48,720 --> 00:07:51,960 Speaker 3: new approach, the catering. Yeah, where did that come from? 142 00:07:52,000 --> 00:07:53,560 Speaker 3: I mean, you must have looked and said, oh, this 143 00:07:53,600 --> 00:07:55,560 Speaker 3: is why you do catering, and or did you. 144 00:07:55,640 --> 00:07:57,520 Speaker 4: Just I loved good food. 145 00:07:57,560 --> 00:07:59,920 Speaker 2: I had traveled a little bit by that time, and 146 00:08:00,120 --> 00:08:03,800 Speaker 2: I had eaten in the very finest restaurants. My husband 147 00:08:03,800 --> 00:08:05,840 Speaker 2: lived in a building when he was growing up. He 148 00:08:05,920 --> 00:08:08,600 Speaker 2: lived in the Ritz Tower, and they used to have 149 00:08:08,640 --> 00:08:11,760 Speaker 2: a restaurant downstairs which was room service for their apartment 150 00:08:12,080 --> 00:08:15,880 Speaker 2: at the Ritz Tower, and they had it was the 151 00:08:15,960 --> 00:08:18,040 Speaker 2: Pavillon here at the Pavion restaurant. 152 00:08:18,080 --> 00:08:18,640 Speaker 4: So I started. 153 00:08:18,720 --> 00:08:20,920 Speaker 2: I got to eat a lot of that good Pavillon food. 154 00:08:21,360 --> 00:08:23,800 Speaker 2: And plus I grew up with great food. My mother 155 00:08:23,920 --> 00:08:27,280 Speaker 2: was a great cook, a country cook, you know, Polish 156 00:08:27,920 --> 00:08:31,640 Speaker 2: peasant dishes, but delicious, and no one would turn down 157 00:08:31,680 --> 00:08:32,559 Speaker 2: anything in our house. 158 00:08:33,520 --> 00:08:36,320 Speaker 3: And so then you turned that in two books. 159 00:08:36,440 --> 00:08:36,640 Speaker 4: Yeah. 160 00:08:36,640 --> 00:08:39,120 Speaker 2: Well, then I realized that if I didn't do something 161 00:08:39,120 --> 00:08:41,720 Speaker 2: with all this great stuff I was doing these parties, 162 00:08:41,720 --> 00:08:44,959 Speaker 2: I was creating for people, not myself, so much that 163 00:08:45,240 --> 00:08:47,840 Speaker 2: if I ever did have grandchildren, they would say what 164 00:08:47,840 --> 00:08:51,000 Speaker 2: did Grandma do with her life? And I thought, well, 165 00:08:51,000 --> 00:08:53,080 Speaker 2: you know, maybe I should write a book about it. 166 00:08:53,080 --> 00:08:56,080 Speaker 2: So we started to photograph all the parties, and I 167 00:08:56,200 --> 00:08:59,480 Speaker 2: turned into entertaining my first book in nineteen eighty two, 168 00:08:59,720 --> 00:09:03,480 Speaker 2: and that book really did strike a very, very very 169 00:09:03,520 --> 00:09:07,600 Speaker 2: strong cord with the Housewives of America because they realized 170 00:09:07,600 --> 00:09:10,760 Speaker 2: that they could also enterchain, they could cook, they could 171 00:09:11,040 --> 00:09:14,160 Speaker 2: set a pretty table, they could collect, they could have 172 00:09:14,200 --> 00:09:16,520 Speaker 2: a nicer legs than they were having, and so it 173 00:09:16,600 --> 00:09:17,520 Speaker 2: really made a difference. 174 00:09:17,880 --> 00:09:22,080 Speaker 3: So let's jump a little bit. Time and Warner Merge 175 00:09:22,280 --> 00:09:26,280 Speaker 3: create Time. Warner. You and I've known each other before then, 176 00:09:26,400 --> 00:09:28,520 Speaker 3: and so I was on the inside there, and I 177 00:09:28,600 --> 00:09:31,280 Speaker 3: remember there were two things you wanted to do. One 178 00:09:31,400 --> 00:09:33,959 Speaker 3: was a magazine and one was a TV show that 179 00:09:34,120 --> 00:09:36,199 Speaker 3: was sort of a big jump. Where did you get 180 00:09:36,240 --> 00:09:39,000 Speaker 3: the idea? And I want to paint a picture that 181 00:09:39,320 --> 00:09:42,560 Speaker 3: time Inche couldn't have been more straight legs, more sort 182 00:09:42,600 --> 00:09:44,920 Speaker 3: of male dominated. How on earth did you get that 183 00:09:44,960 --> 00:09:46,240 Speaker 3: magazine through? Well? 184 00:09:46,280 --> 00:09:46,839 Speaker 4: I wanted you. 185 00:09:48,040 --> 00:09:49,840 Speaker 2: I was writing a book a year at that time, 186 00:09:50,520 --> 00:09:52,840 Speaker 2: after entertaining my publisher Clerks and. 187 00:09:52,840 --> 00:09:55,000 Speaker 4: Potter, who is still my publisher. This is a Clerkson 188 00:09:55,040 --> 00:09:56,480 Speaker 4: Potter book. Isn't that funny? 189 00:09:56,679 --> 00:10:00,280 Speaker 2: That's loyal Yeah, that's loyalty on their part on my 190 00:10:00,320 --> 00:10:04,800 Speaker 2: part actually, And so I thought, what else could I do? 191 00:10:04,920 --> 00:10:06,880 Speaker 4: I can't I'd like writing the books, but. 192 00:10:07,120 --> 00:10:10,720 Speaker 2: What else could I do to actually maximize the subject 193 00:10:10,720 --> 00:10:12,880 Speaker 2: matters that I liked so much? So I took an 194 00:10:12,920 --> 00:10:17,240 Speaker 2: idea of a beautiful how to book series to Clarkson Potter. 195 00:10:17,520 --> 00:10:19,679 Speaker 2: They passed on it. They said, eh, you know, we're 196 00:10:19,679 --> 00:10:21,520 Speaker 2: going to do some garden books and we'll do stuff, 197 00:10:21,559 --> 00:10:23,880 Speaker 2: but you can't do more than a book a year anyway. 198 00:10:24,040 --> 00:10:26,000 Speaker 4: And now I'm doing it four books a year. 199 00:10:26,840 --> 00:10:28,840 Speaker 2: So I thought, well, the other format that I could 200 00:10:28,880 --> 00:10:30,160 Speaker 2: do is a magazine. 201 00:10:30,480 --> 00:10:31,440 Speaker 4: So I went first. 202 00:10:31,240 --> 00:10:34,080 Speaker 2: To Condy Nast to sign a new house who was 203 00:10:34,240 --> 00:10:37,079 Speaker 2: very receptive. He gave me enough money to do a prototype, 204 00:10:37,520 --> 00:10:39,040 Speaker 2: and he liked me, and I liked him. 205 00:10:39,080 --> 00:10:41,800 Speaker 4: He was really smart, and when. 206 00:10:41,640 --> 00:10:43,360 Speaker 2: I came up with the prototype, he said, well, what 207 00:10:43,400 --> 00:10:44,920 Speaker 2: do you want it to be called? And I said, 208 00:10:45,640 --> 00:10:49,000 Speaker 2: Martha Stewart Living. And he said, well, it can be Living, 209 00:10:49,080 --> 00:10:51,719 Speaker 2: but it has to be Condy Nest Living because that's 210 00:10:51,760 --> 00:10:53,760 Speaker 2: my company. And I said, but I don't want it 211 00:10:53,760 --> 00:10:54,520 Speaker 2: to be Condie Nest. 212 00:10:54,559 --> 00:10:55,840 Speaker 4: I wanted to be Martha Stewart. 213 00:10:56,120 --> 00:10:59,240 Speaker 2: Somehow I knew that branding was important. So he said 214 00:10:59,240 --> 00:11:02,160 Speaker 2: he here's their type goes somewhere else and I took 215 00:11:02,200 --> 00:11:04,560 Speaker 2: it to Rupert Murdoch and I met with Rupert. 216 00:11:04,600 --> 00:11:06,400 Speaker 4: I loved Rupert so much. 217 00:11:06,400 --> 00:11:09,440 Speaker 2: He was I meaning, now he's Fox News and all 218 00:11:09,440 --> 00:11:13,959 Speaker 2: that horrible stuff. I thought he was the I mean 219 00:11:13,960 --> 00:11:16,040 Speaker 2: he walked into the room and everybody and all the 220 00:11:16,080 --> 00:11:19,760 Speaker 2: men in the room just like melted in comparison. And 221 00:11:19,800 --> 00:11:21,800 Speaker 2: he said, oh, I'm closing magazine, so it's not a 222 00:11:21,840 --> 00:11:25,280 Speaker 2: good time for me to I'm selling seventeen. I'm getting 223 00:11:25,360 --> 00:11:27,360 Speaker 2: rid of everything. So he said, take it to Time. 224 00:11:27,480 --> 00:11:29,720 Speaker 2: They'll probably take it. So I met with all the 225 00:11:29,760 --> 00:11:32,719 Speaker 2: hun shows at Timed and I showed them the prototype, 226 00:11:33,040 --> 00:11:35,680 Speaker 2: and those guys they actually looked at the July issue 227 00:11:35,679 --> 00:11:38,840 Speaker 2: that I had prototyped and they said, this is fabulous, 228 00:11:39,200 --> 00:11:42,360 Speaker 2: but what would you do next July? And I said, well, 229 00:11:42,679 --> 00:11:44,680 Speaker 2: living is a limitless subject matter. 230 00:11:45,160 --> 00:11:47,720 Speaker 4: They didn't get that. They thought one July was enough. 231 00:11:48,000 --> 00:11:50,800 Speaker 2: And yet they gave me the money and they gave 232 00:11:50,840 --> 00:11:54,239 Speaker 2: me like a fifty to fifty partnership on the magazine, 233 00:11:54,600 --> 00:11:56,120 Speaker 2: and I made them write it on a piece of 234 00:11:56,160 --> 00:11:59,760 Speaker 2: paper and we had an actual agreement and we started 235 00:11:59,760 --> 00:12:02,640 Speaker 2: pup the magazine. It was a success from day one. 236 00:12:03,000 --> 00:12:04,559 Speaker 3: That was a huge It was It was a. 237 00:12:04,559 --> 00:12:08,120 Speaker 2: Huge success, and it was the first really multi subject 238 00:12:08,160 --> 00:12:13,360 Speaker 2: lifestyle magazine and beautifully photographed and like with a clear vision, yes, right, 239 00:12:13,400 --> 00:12:15,120 Speaker 2: with a person's vision. 240 00:12:15,240 --> 00:12:17,360 Speaker 3: Yes, yeah, tell us about the TV show. 241 00:12:17,920 --> 00:12:18,880 Speaker 4: Well then I came. 242 00:12:18,960 --> 00:12:21,520 Speaker 2: Then a year and a half later, I said, you know, 243 00:12:21,800 --> 00:12:24,679 Speaker 2: there's this thing called Synergy which time. 244 00:12:24,880 --> 00:12:26,240 Speaker 4: Remember they didn't like synergshow. 245 00:12:26,240 --> 00:12:28,600 Speaker 3: Oh I remember, I remember, boy, they did not. 246 00:12:28,920 --> 00:12:31,520 Speaker 2: Like the word synergy. It was a filthy dirty words. 247 00:12:31,640 --> 00:12:32,959 Speaker 2: But I love the word synergy. 248 00:12:33,040 --> 00:12:33,360 Speaker 4: I thought. 249 00:12:33,520 --> 00:12:35,120 Speaker 2: They said, well, you know, you're gonna you're going to 250 00:12:35,160 --> 00:12:37,320 Speaker 2: accountabalize your magazine if you go on television. 251 00:12:37,320 --> 00:12:39,400 Speaker 4: Nobody's going to buy the magazine. I said that you're wrong. 252 00:12:39,559 --> 00:12:41,520 Speaker 2: There are people who read magazines and there are people 253 00:12:41,520 --> 00:12:45,120 Speaker 2: who watch television, and some people do both, but they're 254 00:12:45,160 --> 00:12:49,160 Speaker 2: not going to turn one off to to jeopardize the other. 255 00:12:49,440 --> 00:12:51,200 Speaker 4: And I was right, and it worked. 256 00:12:51,520 --> 00:12:53,800 Speaker 2: So we had a daily television show after a couple 257 00:12:53,840 --> 00:12:56,680 Speaker 2: of years, and it was it was. It was great, 258 00:12:56,760 --> 00:13:00,280 Speaker 2: But in retrospect, I should have concentrated more on other 259 00:13:00,360 --> 00:13:02,160 Speaker 2: things that not just a daily television. 260 00:13:02,280 --> 00:13:04,240 Speaker 4: Daily television show eats you alive. 261 00:13:04,040 --> 00:13:21,840 Speaker 3: As it does eat it eats you alive, you know, 262 00:13:21,880 --> 00:13:23,640 Speaker 3: you did the books, she did, the magazine you did, 263 00:13:23,640 --> 00:13:26,040 Speaker 3: the TV show you went on to do. Your company 264 00:13:26,880 --> 00:13:31,040 Speaker 3: made a lot of money. Public company made a big splash, 265 00:13:31,559 --> 00:13:34,040 Speaker 3: But at what point along the way did you realize 266 00:13:34,240 --> 00:13:37,520 Speaker 3: that you had something special and you had something no 267 00:13:37,520 --> 00:13:38,200 Speaker 3: one else did. 268 00:13:38,679 --> 00:13:44,040 Speaker 2: I concentrated really on getting everything done well, and we 269 00:13:44,080 --> 00:13:47,040 Speaker 2: had the best team. I was the CEO, I had 270 00:13:47,080 --> 00:13:50,839 Speaker 2: the best president, I had the best lawyer and the 271 00:13:50,880 --> 00:13:55,400 Speaker 2: best legal officer. I had the best CFO. Everybody was 272 00:13:55,559 --> 00:13:59,120 Speaker 2: really young and vital, and I was in my forties 273 00:13:59,160 --> 00:14:01,520 Speaker 2: by the time I did this, so close to fifty 274 00:14:01,559 --> 00:14:03,440 Speaker 2: when I started my big business. 275 00:14:03,720 --> 00:14:05,479 Speaker 4: But it was a lot of fun. 276 00:14:05,600 --> 00:14:09,280 Speaker 2: And really choosing like minded people to work with you 277 00:14:10,160 --> 00:14:13,319 Speaker 2: really made a huge difference in the success of the company, 278 00:14:14,080 --> 00:14:16,080 Speaker 2: and they all went off to do amazing things. 279 00:14:16,120 --> 00:14:18,559 Speaker 3: Everybody well, by the way, it was such a creative factory. 280 00:14:18,720 --> 00:14:20,400 Speaker 3: I remember when we started. 281 00:14:20,120 --> 00:14:24,000 Speaker 2: And we paid the creatives the same as we paid 282 00:14:24,000 --> 00:14:26,840 Speaker 2: the business people. That was one of my absolute rules 283 00:14:26,840 --> 00:14:29,640 Speaker 2: of the company was the creatives have to be paid. 284 00:14:29,800 --> 00:14:32,240 Speaker 2: I mean, in Hollywood, the creatives get paid more than 285 00:14:32,320 --> 00:14:35,360 Speaker 2: most of the executives, so why not in a magazine. 286 00:14:34,880 --> 00:14:39,040 Speaker 3: World Tonight, we've got a lot of advertising industry people here. 287 00:14:39,520 --> 00:14:44,280 Speaker 3: What advice would you have for them about building, maintaining 288 00:14:44,680 --> 00:14:47,200 Speaker 3: and evolving a brand. There can't be a brand any 289 00:14:47,360 --> 00:14:50,840 Speaker 3: clearer than yours, but it has evolved so much over 290 00:14:50,880 --> 00:14:54,360 Speaker 3: the years that it somehow has managed to keep pace well. 291 00:14:54,400 --> 00:14:56,760 Speaker 2: I think what you have to make sure is that 292 00:14:56,800 --> 00:14:59,680 Speaker 2: you stay authentic to the basic tenets. 293 00:14:59,240 --> 00:14:59,840 Speaker 4: Of the brand. 294 00:15:00,160 --> 00:15:02,280 Speaker 2: We have a whole list of things that our brand 295 00:15:02,320 --> 00:15:09,160 Speaker 2: stands for, which is beauty, practicality, authenticity, usefulness, all those 296 00:15:09,360 --> 00:15:12,920 Speaker 2: very simple words, but they really fit all together nicely, 297 00:15:13,360 --> 00:15:17,360 Speaker 2: and if you do stick to that and make fabulous products. 298 00:15:17,680 --> 00:15:20,600 Speaker 2: I started here on the retail pyramid. You can start 299 00:15:20,640 --> 00:15:24,400 Speaker 2: up here like Armani or Balenciaga, but I started down 300 00:15:24,440 --> 00:15:27,920 Speaker 2: here with Kmart because I thought I thought the masses 301 00:15:28,240 --> 00:15:32,680 Speaker 2: in America especially needed highest quality at the best possible pricing, 302 00:15:33,080 --> 00:15:35,680 Speaker 2: and I gave them the information in the magazine. Those 303 00:15:35,720 --> 00:15:38,680 Speaker 2: people down here are reading what everybody up here is 304 00:15:38,720 --> 00:15:39,280 Speaker 2: reading too. 305 00:15:39,640 --> 00:15:41,240 Speaker 4: Everybody wants to learn, and. 306 00:15:41,200 --> 00:15:45,400 Speaker 2: I always always love students, and I think that if you, 307 00:15:45,600 --> 00:15:50,400 Speaker 2: if you understand that your your audience is intelligent and 308 00:15:50,440 --> 00:15:53,600 Speaker 2: wants to learn and wants to enjoy, then you then 309 00:15:53,640 --> 00:15:54,920 Speaker 2: you can make a brand. 310 00:15:55,000 --> 00:15:57,800 Speaker 3: I think you've also proved that their taste is not 311 00:15:57,920 --> 00:16:01,360 Speaker 3: limited to people with a lot of money. That taste 312 00:16:01,480 --> 00:16:04,680 Speaker 3: is not bounded or limited by money either. You you 313 00:16:04,760 --> 00:16:08,080 Speaker 3: are in talking about the brand. You've done a masterful 314 00:16:08,240 --> 00:16:11,840 Speaker 3: job of the evolution you know, pre internet agents. 315 00:16:11,920 --> 00:16:15,120 Speaker 2: Did you call it evolution and not reinvention? People are 316 00:16:15,120 --> 00:16:16,040 Speaker 2: calling it reinvention. 317 00:16:16,160 --> 00:16:16,920 Speaker 3: No, no, no, no no no. 318 00:16:17,080 --> 00:16:19,840 Speaker 2: I don't reinvent myself. I'm the same person you. I 319 00:16:19,960 --> 00:16:21,240 Speaker 2: cleaned out the chicken coops. 320 00:16:22,120 --> 00:16:25,240 Speaker 3: By the way, I had a chickens once in Connecticut. 321 00:16:25,320 --> 00:16:27,920 Speaker 3: You came over and you sat, and I had concrete floors. 322 00:16:27,920 --> 00:16:30,720 Speaker 3: You set the chickens feed are cold. You have to 323 00:16:30,800 --> 00:16:33,520 Speaker 3: change this. So I don't know if you remember that, 324 00:16:33,560 --> 00:16:35,480 Speaker 3: but that was the mont the Stewart advice about. 325 00:16:35,280 --> 00:16:36,800 Speaker 4: My chicken might have wooden floor. 326 00:16:37,200 --> 00:16:40,280 Speaker 3: Of course you have wood. I went out and got 327 00:16:40,280 --> 00:16:42,120 Speaker 3: some wood. I gotta I gotta do the right thing. 328 00:16:42,600 --> 00:16:46,040 Speaker 3: But you have, you've done a masterful job of this 329 00:16:46,400 --> 00:16:50,520 Speaker 3: evolution that somehow you've managed to sort of stay synced 330 00:16:50,640 --> 00:16:53,760 Speaker 3: up to where the world is going, where it is. 331 00:16:54,120 --> 00:16:55,600 Speaker 3: It's that conscious or intuitive. 332 00:16:56,480 --> 00:16:58,920 Speaker 4: I think it's both. I think it's both. 333 00:16:59,240 --> 00:17:01,920 Speaker 2: I want to make sure that I am where people 334 00:17:02,160 --> 00:17:06,119 Speaker 2: need and want me my information and my teaching and 335 00:17:06,160 --> 00:17:09,360 Speaker 2: my things that we create. It's all about need and 336 00:17:09,440 --> 00:17:14,000 Speaker 2: want and if you keep that in mind, and everybody 337 00:17:14,000 --> 00:17:18,080 Speaker 2: needs stuff and everybody wants stuff, and just how do 338 00:17:18,160 --> 00:17:21,000 Speaker 2: they get it? Who provides it is the important thing. 339 00:17:21,880 --> 00:17:25,080 Speaker 3: Well, you know, it's interesting even you as the brand 340 00:17:25,720 --> 00:17:28,320 Speaker 3: have evolved. I mean I think about that, and I'm 341 00:17:28,359 --> 00:17:31,720 Speaker 3: not much of a roast watcher, but the Bieber roast 342 00:17:31,960 --> 00:17:35,000 Speaker 3: was pretty amazing. There you were, Martha Stewart's going to 343 00:17:35,000 --> 00:17:37,600 Speaker 3: get up and talk, and you know, everybody has something 344 00:17:37,600 --> 00:17:40,000 Speaker 3: in their head and then you start trying to go what, 345 00:17:42,080 --> 00:17:45,000 Speaker 3: But you just got it. You got sort of what 346 00:17:45,400 --> 00:17:47,119 Speaker 3: you needed to be at that moment. 347 00:17:47,280 --> 00:17:48,600 Speaker 4: That's about the fearlessness. 348 00:17:48,640 --> 00:17:50,399 Speaker 2: I mean, you have to be pretty fearless to get 349 00:17:50,480 --> 00:17:54,320 Speaker 2: up with background and say those horrible things. 350 00:17:55,560 --> 00:17:56,960 Speaker 4: And take the horrible. 351 00:17:56,560 --> 00:17:58,399 Speaker 2: Things that they're saying about you, by the way, they 352 00:17:58,440 --> 00:18:02,159 Speaker 2: said they worst, They said horrible things about me, and 353 00:18:02,200 --> 00:18:02,920 Speaker 2: you just have to. 354 00:18:03,600 --> 00:18:07,120 Speaker 4: You know, what about my period? Remember that one? Oh 355 00:18:07,200 --> 00:18:11,000 Speaker 4: my god, it was in the place the scene era 356 00:18:11,240 --> 00:18:11,719 Speaker 4: or something. 357 00:18:14,240 --> 00:18:17,400 Speaker 3: There is a lot of talk about work life balance, 358 00:18:17,960 --> 00:18:21,320 Speaker 3: especially among gen ZS. You seem to be more on 359 00:18:21,359 --> 00:18:24,679 Speaker 3: the work life integration any insights. 360 00:18:26,640 --> 00:18:30,400 Speaker 4: Yeah, forget the balance. There's no such thing as balance. 361 00:18:30,880 --> 00:18:31,159 Speaker 3: There is. 362 00:18:31,760 --> 00:18:34,880 Speaker 2: I mean, you cannot balance. It just doesn't work out. 363 00:18:34,960 --> 00:18:38,040 Speaker 2: I mean it's a lie. Whatever people say, oh, I 364 00:18:38,080 --> 00:18:41,439 Speaker 2: have the most balanced life, they do not. And you 365 00:18:41,560 --> 00:18:44,760 Speaker 2: just you can ask pretty much anybody and truthfully, they 366 00:18:44,800 --> 00:18:47,760 Speaker 2: will tell you that it's very, very, almost impossible to 367 00:18:47,800 --> 00:18:48,480 Speaker 2: be balanced. 368 00:18:48,720 --> 00:18:49,439 Speaker 4: Don't you agree? 369 00:18:49,560 --> 00:18:53,240 Speaker 3: I agree one hundred percent. Maybe I've rationalized the life 370 00:18:53,880 --> 00:18:57,159 Speaker 3: work balance is over your lifetime. So those years in 371 00:18:57,160 --> 00:18:59,879 Speaker 3: which I didn't work, you know, zero to fifteen or whatever, 372 00:19:00,359 --> 00:19:02,320 Speaker 3: and I took about seven or eight years off. I'm 373 00:19:02,400 --> 00:19:06,680 Speaker 3: counting that to somehow never works that way? What role? 374 00:19:06,760 --> 00:19:09,199 Speaker 3: We talked a little bit about your adventures, and we 375 00:19:09,280 --> 00:19:11,640 Speaker 3: mentioned a couple. I know you've done a lot and 376 00:19:11,720 --> 00:19:13,840 Speaker 3: that aren't what you would think Martha's do. What will 377 00:19:13,880 --> 00:19:17,520 Speaker 3: be doing? How does that those adventures off the beaten 378 00:19:17,600 --> 00:19:20,960 Speaker 3: path inform your life and your business? 379 00:19:21,160 --> 00:19:23,399 Speaker 2: Well, I've been lucky that I've been able to travel 380 00:19:23,480 --> 00:19:28,240 Speaker 2: to distant places, to unusual places. I love to take 381 00:19:28,280 --> 00:19:31,560 Speaker 2: other people on trips too, And for a few years, 382 00:19:31,560 --> 00:19:34,200 Speaker 2: like seven years, I took all my nieces and nephews 383 00:19:34,240 --> 00:19:38,800 Speaker 2: to exotic, wonderful places for their christmasifications. 384 00:19:37,920 --> 00:19:41,600 Speaker 4: No parents allowed, and it changed their lives. 385 00:19:41,640 --> 00:19:46,399 Speaker 2: They've all turned out to be really, really fabulous young people. 386 00:19:46,520 --> 00:19:46,720 Speaker 3: Now. 387 00:19:46,880 --> 00:19:50,159 Speaker 2: They were from ten to maybe sixteen when I was 388 00:19:50,960 --> 00:19:52,159 Speaker 2: dragging them around the world. 389 00:19:52,480 --> 00:19:54,000 Speaker 4: But these were fun trips. 390 00:19:54,040 --> 00:19:57,679 Speaker 2: Like Egypt with the leading Egyptologists from Yale University for 391 00:19:57,760 --> 00:19:58,359 Speaker 2: ten days. 392 00:19:58,560 --> 00:19:59,960 Speaker 4: That's a pretty fabulous trip. 393 00:20:00,480 --> 00:20:03,119 Speaker 2: We're going to Rome and I bought the keys to 394 00:20:03,160 --> 00:20:06,000 Speaker 2: the Sistine Chapel. I bought the keys to the Colisseum, 395 00:20:06,400 --> 00:20:08,240 Speaker 2: and I bought the keys to that. This is a 396 00:20:08,240 --> 00:20:12,080 Speaker 2: good way to spend money. And I bought the keys 397 00:20:11,320 --> 00:20:15,400 Speaker 2: to the Basilica. And we're going and spending four days 398 00:20:16,480 --> 00:20:18,720 Speaker 2: going to these places at off hours. 399 00:20:19,040 --> 00:20:19,800 Speaker 4: It's going to be so. 400 00:20:19,840 --> 00:20:22,840 Speaker 2: Much fun for them. And they've been to all seven continents. 401 00:20:23,160 --> 00:20:25,199 Speaker 2: They want to go to Namibia for Christmas. I mean 402 00:20:25,240 --> 00:20:26,959 Speaker 2: it's going to be one hundred degrees there that they 403 00:20:26,960 --> 00:20:29,679 Speaker 2: don't care. They want to go see the rhinos, you know, 404 00:20:29,720 --> 00:20:32,840 Speaker 2: before there's no rhinos. So that's that's what I'd like 405 00:20:32,880 --> 00:20:37,399 Speaker 2: to spend my time doing again, educating and enjoying at 406 00:20:37,400 --> 00:20:37,960 Speaker 2: the same time. 407 00:20:38,040 --> 00:20:40,720 Speaker 3: How does it seep into the way you see the world, 408 00:20:40,840 --> 00:20:42,440 Speaker 3: your taste, your product. 409 00:20:43,320 --> 00:20:45,320 Speaker 2: Well, it makes me, it makes me kind of sad 410 00:20:45,359 --> 00:20:48,960 Speaker 2: when you go around the world and see nature, see 411 00:20:49,280 --> 00:20:52,280 Speaker 2: the environment, see all of that stuff, and try to 412 00:20:52,280 --> 00:20:55,600 Speaker 2: stay optimistic. When you go to Antarctica and the and 413 00:20:55,640 --> 00:20:59,280 Speaker 2: the icebergs are calving while you're looking at them, and 414 00:20:59,640 --> 00:21:02,880 Speaker 2: great big tidal ways are coming at your boat because 415 00:21:02,920 --> 00:21:06,200 Speaker 2: the global warming is occurring at a rapid rate, all 416 00:21:06,240 --> 00:21:09,879 Speaker 2: of that gets pretty scary. But if you don't do 417 00:21:10,000 --> 00:21:11,879 Speaker 2: it now, when are you going to do it? And 418 00:21:11,960 --> 00:21:14,160 Speaker 2: are you going to be able to do it? So 419 00:21:14,400 --> 00:21:17,200 Speaker 2: my theory is do it now, do it as fast 420 00:21:17,200 --> 00:21:19,239 Speaker 2: as you can, see as much as you can, and 421 00:21:19,320 --> 00:21:21,040 Speaker 2: try to learn from it and try to help. 422 00:21:21,640 --> 00:21:24,280 Speaker 3: So let's end with some advice. I got a lot 423 00:21:24,280 --> 00:21:28,440 Speaker 3: of marketing people here. What are they missing? I mean, 424 00:21:28,480 --> 00:21:30,879 Speaker 3: you've been marketing your whole life, whether you call yourself 425 00:21:30,880 --> 00:21:32,360 Speaker 3: a marketer or not, you've been one of the most 426 00:21:32,359 --> 00:21:36,040 Speaker 3: spectacular marketers. Now what are they missing? What don't they know? 427 00:21:36,760 --> 00:21:40,960 Speaker 2: I think they forget that everybody really wants to learn stuff, 428 00:21:41,320 --> 00:21:43,320 Speaker 2: and it's not so easy. It's not so easy to 429 00:21:43,440 --> 00:21:47,000 Speaker 2: learn and to have access to information that's pertin into 430 00:21:47,119 --> 00:21:50,320 Speaker 2: it everyday life. And I've worked with so so many 431 00:21:50,359 --> 00:21:54,359 Speaker 2: people for so long that I really believe everybody's a 432 00:21:54,400 --> 00:21:59,920 Speaker 2: student and everybody is encouraged with the dissemination of really 433 00:22:00,080 --> 00:22:04,199 Speaker 2: interesting information. I mean, how to clean your shower. You 434 00:22:04,200 --> 00:22:07,000 Speaker 2: think that's so mundane. People listen to me when I 435 00:22:07,040 --> 00:22:09,440 Speaker 2: tell them how to clean your shower, and they want 436 00:22:09,440 --> 00:22:12,119 Speaker 2: to know. They really want to know some simple things 437 00:22:12,160 --> 00:22:14,320 Speaker 2: like that, you know how to get the seeds out 438 00:22:14,320 --> 00:22:17,640 Speaker 2: of a pomegranate. And now with Instagram, things have changed 439 00:22:17,640 --> 00:22:19,120 Speaker 2: because now you can know. 440 00:22:19,119 --> 00:22:20,359 Speaker 4: Everything on Instagram. 441 00:22:20,440 --> 00:22:22,760 Speaker 2: It's so great, and I try to make use of 442 00:22:22,760 --> 00:22:26,359 Speaker 2: those tools, to the social media tools to teach. 443 00:22:27,359 --> 00:22:30,960 Speaker 3: Second piece of advice, if you could go back in time, 444 00:22:31,640 --> 00:22:33,760 Speaker 3: what advice would you give to your twenty one year 445 00:22:33,760 --> 00:22:34,320 Speaker 3: old self? 446 00:22:35,400 --> 00:22:40,040 Speaker 4: Be more careful. Don't be so blase. I was blase. 447 00:22:41,760 --> 00:22:44,840 Speaker 2: I trusted a couple people I should never have trusted. 448 00:22:45,240 --> 00:22:55,280 Speaker 3: It all worked out well, Ah could have been better. Martha, 449 00:22:55,680 --> 00:22:59,480 Speaker 3: congrat some book one hundred, your podcast and all you're 450 00:22:59,480 --> 00:23:00,440 Speaker 3: doing for sure. 451 00:23:08,400 --> 00:23:11,240 Speaker 1: That's it for today's episode. Thanks so much for listening 452 00:23:11,240 --> 00:23:14,840 Speaker 1: to Math and Magic, a production of iHeart Podcasts. The 453 00:23:14,880 --> 00:23:17,880 Speaker 1: show is hosted by Bob Pittman. Special thanks to Sydney 454 00:23:17,920 --> 00:23:21,119 Speaker 1: Rosenbloom for booking and wrangling our wonderful talent, which is 455 00:23:21,160 --> 00:23:24,600 Speaker 1: no small feat. The math and magic team is Jessica Crimechitch, 456 00:23:24,760 --> 00:23:28,280 Speaker 1: Bahid Fraser and Julia Weaver. Our executive producers are Ali 457 00:23:28,359 --> 00:23:30,960 Speaker 1: Perry and Nikky Etour. Until next time,