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Speaker 1: Hey, hey, hey, we're back. We're black, we're brown. Well well, ambition, ambition.

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Speaker 2: Ambition shut Hey.

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Speaker 1: Me and Mandy are both sporting high ponies because it

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Speaker 1: just is what it.

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Speaker 3: Is, because it's been one hundred eleven degrees lately and

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Speaker 3: this is the only hairstyle that will do. That is

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Speaker 3: my story of you and that I love you pretty

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Speaker 3: and pink ah girl.

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Speaker 1: Let me tell you something, there is this line. This

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Speaker 1: is not an ad or anything, but like one of

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Speaker 1: my friends, the Cole Walters, he's like one of my

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Speaker 1: faforite social media friends. She was wearing like this little

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Speaker 1: sweat outfit and I was like, Sis, this looks like

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Speaker 1: that could go from bed too around the house to

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Speaker 1: the grocery store to like, and so it was super

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Speaker 1: cute because they're like kind of the pants are kind

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Speaker 1: of crop, you know, it gets a little booty lifted.

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Speaker 1: All the things are cute and so I'm like, where'd

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Speaker 1: you get this from? She was like Amazon. They're called Jessica.

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Speaker 1: It's not a name burner or anything like that, but

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Speaker 1: they're loungewear. But they're so cute. So I brought every

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Speaker 1: single color available. Girl, I got pink. I have coral,

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Speaker 1: I have blue, I have green, I've got yellow. But

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Speaker 1: I tell you, I know people are just so sick

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Speaker 1: of me, Like if she don't did she go with that?

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Speaker 1: Zessica again, I am honestly, I love it my family.

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Speaker 3: It's like one of those randoms brands you see in

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Speaker 3: like this shopping mall. Yeah, right right next to like

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Speaker 3: hot topic.

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Speaker 1: But surprisingly, Like I was like, isn't gonna be good quality?

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Speaker 1: She was like, honestly, really, and it is. It's like

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Speaker 1: I wouldn't suggest it for like middle of the summer

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Speaker 1: because they're actually pretty thick, but yeah, the quality is

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Speaker 1: great and it just feels so comfy on and so

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Speaker 1: it's cause I was like, I really don't want to

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Speaker 1: look super bummy at home because I think I'm like,

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Speaker 1: you know, I do have a husband, and so I'm like, well,

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Speaker 1: how do I be comfortable at home and not look crazy?

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Speaker 1: But at the same time, you know, I'm not trying

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Speaker 1: to wearst the lettos. This is not the sixties. Not

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Speaker 1: the sixties. What was that the fifties where women were

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Speaker 1: heels at home?

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Speaker 2: The Destiny of your Child era, you know, but you.

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Speaker 1: Know any one of them does and would come home

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Speaker 1: and you would have a red lip on with your

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Speaker 1: with your mules. I'm like, am I trying to live

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Speaker 1: that life? So I'm a Zachica and Superman is happy

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Speaker 1: about it.

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Speaker 3: Man, whenever I want to look sexy, I just uh,

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Speaker 3: I get the garden hose. And I asked Baye if

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Speaker 3: he wants to wash the TESTI that's what I that's

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Speaker 3: how that way get that gets him in the mood.

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Speaker 3: He's like, yes, please, let's clean the car.

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Speaker 1: What is about many cleaning cars? They love doing that.

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Speaker 3: When I tell you the number of times this man

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Speaker 3: cleans that car, he probably washes the car more often

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Speaker 3: than he bathes. Now, I don't want to go viral

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Speaker 3: like Ashton Kutcher amilakunis like we do shower here, okay,

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Speaker 3: But I will tell you that that car and even

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Speaker 3: Rio's little play cars, they get more TLC than any

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Speaker 3: other human or thing in this household.

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Speaker 2: And he it's like stress relief for.

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Speaker 3: Him or or just you know, it's like his meditative practice.

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Speaker 3: It's fine, it's fine. There's way worse things he could

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Speaker 3: be doing.

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Speaker 1: I get right, been lossing the car, girl, please, but he, he.

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Speaker 2: And Rio need their own IM.

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Speaker 3: I'm manifesting, and I keep telling him like we need

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Speaker 3: y'all need their own they need their own YouTube channel

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Speaker 3: or TikTok channel where it's just him and Rio doing

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Speaker 3: doing like home improvement projects. Because every time Enrique, every

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Speaker 3: time he's doing something, whether it's you know, especially if

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Speaker 3: it's putting together furniture, Rio is right there. He knows

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Speaker 3: how to use the little Alan wrenches, he knows where

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Speaker 3: the screws go. He loves taking things apart. And I'm

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Speaker 3: just like, this is great cute content. You know, He's like,

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Speaker 3: shut up and go do your TikTok dances.

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Speaker 1: So, speaking of TikTok, I have decide say now that

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Speaker 1: doesn't last long, don't don't get too happy. Now here's

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Speaker 1: the thing. I said, you know what, I'm not gonna

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Speaker 1: be doing no dances. I'm not gonna be doing none.

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Speaker 1: So I decided that, you know what, I Am going

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Speaker 1: to challenge myself to post something for the next thirty

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Speaker 1: days every day and so but it's not I mean,

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Speaker 1: no tick, no music, no nothing. Literally I pressed the

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Speaker 1: button and I decided, you know what, what's gonna be

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Speaker 1: easy to do thirty day street? I said, you know what,

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Speaker 1: I'm actually gonna tell the step by step story of

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Speaker 1: how I legit became a millionaire. I'm shying the dances

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Speaker 1: you're already you're not doing. Literally, I woke up this morning.

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Speaker 1: I told I promised myself. I said, tivity, you're gonna

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Speaker 1: start TikTok today. I literally still had my you know

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Speaker 1: how you have your bedbun where you're like, this is

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Speaker 1: where how I were my head to sleep here to sleep.

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Speaker 1: I still have my bedgun on in my target night

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Speaker 1: dress on. And I was like, hey, I'm not coming

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Speaker 1: to UQ. I made myself a promise. I guess I'm

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Speaker 1: trying to keep it. Let's talk about how I became

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Speaker 1: a millionaire. Whatevs. You know. So I just like, you know,

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Speaker 1: I'm just gonna post the videos I told myself. I'm not,

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Speaker 1: you know, like but hona say. I just feel like

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Speaker 1: I don't know that I've ever told the story from

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Speaker 1: beginning to end, because it's really only been like the

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Speaker 1: last four years. I'm I guess on paper, maybe I

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Speaker 1: was a millionaire by maybe thirty five, thirty six, maybe

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Speaker 1: because I never had the company evaluated. But I'm talking

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Speaker 1: about like an actual I won't say actual because you know,

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Speaker 1: but if I had to look at my actual money

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Speaker 1: investments like capital liquid millionaire, it was by thirty seven

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Speaker 1: that was able to look and say, oh, look there's

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Speaker 1: a million, and then by thirty eight more and more

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Speaker 1: and more, and now I'm forty one. So by thirty

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Speaker 1: seven I became like a there are seven figures I

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Speaker 1: can visibly see, excluding homes and all that kind of stuff,

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Speaker 1: you know, and other assets. So I was like, you know,

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Speaker 1: I never really told that story because that happened at

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Speaker 1: thirty seven, but by thirty three I was still broke.

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Speaker 1: So what happened in kind of like that four years

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Speaker 1: and what led up to it? I was like, you know,

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Speaker 1: I'm just gonna literally, I'm just gonna do it one

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Speaker 1: minute clips until the story is done, and then you know,

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Speaker 1: if I like it, maybe I'll say I thought.

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Speaker 3: You said that you didn't want Penguin to come talk

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Speaker 3: to you anymore about Boo. I thought that you said

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Speaker 3: that wasn't what you wanted. Anyway. I'm so excited because

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Speaker 3: first of all, it's kind of like I want more.

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Speaker 3: I just want more familiar faces on TikTok, just more friends.

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Speaker 3: It's nice, like I want Sandy Smith on I think

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Speaker 3: Kevin backfielding bread he would be hilarious.

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Speaker 1: Yeah, he is hilarious.

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Speaker 2: He has so many hot takes.

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Speaker 3: But uh no, I mean TikTok is great because I

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Speaker 3: feel like you can be your full authentic self and

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Speaker 3: I'm excited.

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Speaker 2: Let's play.

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Speaker 1: Let's do it. You don't even know what that is.

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Speaker 2: You're like, there isn't a filter and I'm sitting there

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Speaker 2: like it's right there.

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Speaker 3: You have hundreds of filters tipping.

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Speaker 1: Get this like exactly how baby, I'm like, hey, it's me,

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Speaker 1: I'm at the park, I'm sweaty, so let me finish

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Speaker 1: the story. So literally, yes, if you are on TI

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Speaker 1: what is your name on TikTok?

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Speaker 3: Mandy Mandy Money with three a's really so m A

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Speaker 3: A A N D I Money Okay literally because I

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Speaker 3: panicked because Mandy Money was already taken and hasn't posted,

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Speaker 3: but like two things and I was like.

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Speaker 1: So, my obviously is a budgete. So that's one thing

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Speaker 1: I did do on TikTok when it was actually musically,

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Speaker 1: I grabbed the budget Lisa and that a TikTok. Yeah,

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Speaker 1: I have smart So I tried to not going to catch.

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Speaker 3: Tiffany without a domain or a social media handling call.

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Speaker 1: So, because what I try to do is any type

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Speaker 1: of new thing that comes out, I go and grab

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Speaker 1: the Budgetista, even if I'm like, I don't think I'm

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Speaker 1: going to be on here, but I'm like, but what

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Speaker 1: I won't have you is on here be smirching. The

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Speaker 1: budget lista brand, So I just grab it to keep it.

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Speaker 1: So if you guys want to follow along and learn

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Speaker 1: literally how did I become a millionaire? Especially how like

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Speaker 1: with having such hard times and then like you know,

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Speaker 1: and then four years, you know, turning it around, like

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Speaker 1: what happened? Come follow? You know you can comment or whatever.

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Speaker 1: I'm gonna be there.

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Speaker 3: You know, I found on my videos that I've been

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Speaker 3: posting a lot about the power of quitting your job,

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Speaker 3: a lot about how I'm on my path to having

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Speaker 3: a million dollar net worth. And it's been It's happened

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Speaker 3: a few times now where someone's commented and they're all obsessed.

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Speaker 2: Like what do you do for work? What do you

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Speaker 2: do for work? What was your job?

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Speaker 3: And I'm like journalism and marketing, And then one persons

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Speaker 3: bond and he said, well, this could never be true

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Speaker 3: for teachers. You know, we hardly make any money as

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Speaker 3: it is, and if you want to get paid more,

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Speaker 3: it's really expensive degrees that stand in your way. And

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Speaker 3: I hear that, but I also am like Tiffany was

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Speaker 3: a preschool teacher. Yeah, like what you're talking about, I mean,

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Speaker 3: that's a defeatist attitude, it is.

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Speaker 2: I yes, of course.

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Speaker 3: The point is, like Tiffany, you didn't become a bajillionaire

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Speaker 3: by continuing to teach preschool, but you know, you'd harness

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Speaker 3: those skills in those teaching you know tea and you

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Speaker 3: teach yes exactly, and I think you it's about like

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Speaker 3: you broadened the concept of what teaching could look like exactly,

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Speaker 3: and you you made it almost like no one could

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Speaker 3: ever think that a teacher could you know, reach the

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Speaker 3: heights that you've reached, But you envision that for yourself

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Speaker 3: and you created it, and I think that is what

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Speaker 3: separates some people.

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Speaker 2: You really have to unlearn this.

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Speaker 3: Idea, the box that you you put yourself in and

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Speaker 3: like society puts you in as well.

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Speaker 1: I'm telling you it's true, like it I mean, and

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Speaker 1: I'm not gonna pretend like it's not hard to do so.

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Speaker 1: But one of the things, like you know, one of

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Speaker 1: my goals for the last like since I came back

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Speaker 1: for my six weeks, really has been to expand my capacity.

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Speaker 1: You know. It's almost like I had just done actually,

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Speaker 1: like so on my on my ig feed, I've got

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Speaker 1: you know, I do this thing called the budget needs

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Speaker 1: to break down and that's like the most recent breakdown

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Speaker 1: video on my ig. It's like, expand your capacity. So

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Speaker 1: how do you So It's almost like you have this cup,

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Speaker 1: and this cup can hold eight ounces, and that is

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Speaker 1: the way you're thinking now, but you want to be

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Speaker 1: able to hold sixteen ounces. Well it can't be the

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Speaker 1: same cup because that cup is not going to hold

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Speaker 1: more than eight. So unless you expand your capacity, get

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Speaker 1: a new cup, you know, and introduce new ideas, new ways,

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Speaker 1: new ways of thinking and navigating things, you will always

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Speaker 1: only hold up to eight ounces. And so that's really

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Speaker 1: the key. And it's it's all it's hard word, you

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Speaker 1: know because even me, so despite the fact that we

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Speaker 1: hit ten million dollars last year, I still think I

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Speaker 1: think too small, you know what I mean, because like

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Speaker 1: I still feel like I have not widened, you know,

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Speaker 1: my capacity for thinking beyond where I am now. Because

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Speaker 1: I will talk to someone else and I'm just like, wow,

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Speaker 1: I never thought about it that way, and I'm enjoying that.

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Speaker 1: So I'm actually spending so much time now. I have

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Speaker 1: shifted what I thought I should be as a CEO

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Speaker 1: to something different. So in the beginning it was a

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Speaker 1: lot more hands on because I had to be like,

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Speaker 1: what's this, what's that? What about this? What about that?

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Speaker 1: You know, like no, no, no, like this like that.

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Speaker 1: So but I have grown the team enough and the

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Speaker 1: six weeks away has taught me to trust them enough

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Speaker 1: that they got it and I just kind of come

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Speaker 1: in and make some changes. So my role as a

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Speaker 1: CEO is to remove blockages and challenges. So let's just say,

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Speaker 1: you know, the content team has been trying to reach

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Speaker 1: out to somebody they want to partner with and the

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Speaker 1: person's not responding. I'll just make a phone call. I'm

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Speaker 1: been like, says, pick up your phone, you know. So

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Speaker 1: I removed challenges. I set vision, you know, like here's

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Speaker 1: the north star what we're headed toward. I also am

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Speaker 1: in charge of company culture, you know, because it really

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Speaker 1: does kind of trickle down from the top. But also

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Speaker 1: something that I've incurred is that, like, to me as

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Speaker 1: a really good, CEO. I have to be an amazing student.

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Speaker 1: I've been doing a lot of studying Mandy, a lot.

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Speaker 1: I mean, I had been watching so many YouTube videos

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Speaker 1: about creating, about investing, about anything I can think of,

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Speaker 1: any kind of interest. I have read so many books.

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Speaker 1: I just finished one Atomic Habits today, and I have

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Speaker 1: I'm going to read Trevor Noah's Border Crime. I've been

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Speaker 1: listening to so many podcasts.

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Speaker 3: Glad you're I'm glad you're getting some memoirs in there too.

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Speaker 1: Yes, no, I love a good memory these days. But

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Speaker 1: you know, like I just feel like that's one of

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Speaker 1: the best ways to increase your capacity is you have

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Speaker 1: to interject new ideas and new ways of thinking, and

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Speaker 1: new people and you know, and just just new experiences

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Speaker 1: into your life. So the gentleman who said, like, yes, yes,

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Speaker 1: maybe a school teacher may not be able to you know,

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Speaker 1: grow to you know, millions and millions of dollars, and

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Speaker 1: even that I don't believe. But teaching, certainly, when if

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Speaker 1: you can teach, do you understand how few people like

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Speaker 1: what a what a highly monetizable skill set teaching is yo?

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Speaker 1: If you can teach, you can like literally rule the world,

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Speaker 1: and so like, I just challenge anyone who kind of

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Speaker 1: feels like they're in a position or you know, or

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Speaker 1: any sort of position, yeah that where they think that

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Speaker 1: they're meant there what they can make is limited. I

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Speaker 1: challenge you to be like, I don't that's not true.

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Speaker 1: Let me find an example of that's where that's not true.

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Speaker 1: And I'm an example where that's not true.

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Speaker 3: Yeah, I'm really glad that I brought that up because

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Speaker 3: I know I'm like Tiffany is proof positive of this.

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Speaker 2: But I love that. And I think I think you only.

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Speaker 3: Fail in life if you're if you think you have

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Speaker 3: a figured out and if you think that you have

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Speaker 3: nothing left to learn, and there's no right way to

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Speaker 3: learn either, there's no right way to listen. You just

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Speaker 3: kind of have to find the stories that you know

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Speaker 3: or access people, either.

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Speaker 2: One on one or it can be podcasts, you.

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Speaker 3: Know, I personally listen to podcasts. I watch a lot

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Speaker 3: of great documentaries and shows on TV, and I love

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Speaker 3: I love fiction and I love memoirs and I love talking.

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Speaker 2: To people about it. And it's not like there's any

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Speaker 2: one right path.

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Speaker 3: But it's like we're constantly students, and I think about

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Speaker 3: Michelle Obama's memoir Becoming, and in the intro of the book,

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Speaker 3: she talks about why she named it becoming, and she says,

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Speaker 3: it's because we're always becoming, you know, the next version

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Speaker 3: of ourselves, the next layer of ourselves. We're becoming that

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Speaker 3: person every day. We're in a constant Nothing is finite,

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Speaker 3: nothing is final. And I hope that Brown Ambition is

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Speaker 3: a place where people feel like they can come and

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Speaker 3: help there and help and we help them, you know,

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Speaker 3: see a bigger vision of what their life can be

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Speaker 3: as well. And that's what it feels like to me

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Speaker 3: for sure.

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Speaker 1: And also to you know, what I've been learning, Like

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Speaker 1: a lot of what I've been learning. I was just

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Speaker 1: talking to a friend of mine who has an online school.

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Speaker 1: She also hit ten million dollars last year and then

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Speaker 1: this year, I think she hit ten million dollars in

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Speaker 1: her online school. But then she also trades, and so

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Speaker 1: she made ten million dollars in trading, so twenty million

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Speaker 1: I believe, right. So anyway, we were talking about that

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Speaker 1: and how she was sharing how she went to this

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Speaker 1: conference where she sat on this panel with some of

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Speaker 1: the largest names in the creator space, and she just

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Speaker 1: knew that these huge names got to be making fifty

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Speaker 1: one hundred million dollars something crazy, and she found that

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Speaker 1: on that panel, she was like, not only was she

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Speaker 1: making more than most, Like almost everyone on that panel,

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Speaker 1: they like, it's one thing to gross ten million, it's

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Speaker 1: another thing to net. So the difference, y'all is gross

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Speaker 1: is oh this is all we you know, you get

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Speaker 1: the complete bag? Net is after I pay all these expenses,

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Speaker 1: what's left over? And she said that, you know that

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Speaker 1: there were people who maybe make eight or nine, but

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Speaker 1: they were like, we're negative, We're not actually making any money.

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Speaker 1: And she was so shocked because she just assumed I'm

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Speaker 1: not famous, I'm not well known. You've got millions and followers,

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Speaker 1: and you've got twenty million followers here, and you've got

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Speaker 1: this big platform here, and you need to tell me

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Speaker 1: you're in the negative. And she just couldn't believe because

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Speaker 1: I was telling her like, oh, you know, I really

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Speaker 1: got to do better. She was like, girl, no, you

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Speaker 1: are a freaking unicorn, because I think the last time

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Speaker 1: I checked, our our net was forty six percent or

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Speaker 1: forty six percent profit, So that means of the ten

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Speaker 1: you know, you get to keep four point six million,

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Speaker 1: four point eight million, So that's high for kind of

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Speaker 1: any company. And so that was just like such an

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Speaker 1: eye opener of some You don't need to be as

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Speaker 1: big as you think you need to be to be

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Speaker 1: as successful as you like to be.

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Speaker 2: It all depends on how you're measuring that success.

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Speaker 1: Mm hmm.

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Speaker 3: And net is the keyword here. Net net net Yeah,

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Speaker 3: networth net proceeds, net profit.

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Speaker 2: That's where it's really at. That's where the truth.

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Speaker 1: Is because you can have like a highly actionized, like

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Speaker 1: a community of one hundred thousand that yield your business

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Speaker 1: more than someone who has two million, three million followers

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Speaker 1: and like nobody cares what they have to say, you

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Speaker 1: know what I mean. People just follow, but they're not

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Speaker 1: really like they're not moved. And so like for me,

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Speaker 1: like when I think of like my business girl crushes,

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Speaker 1: one of them is Girl Trek. So if you guys

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Speaker 1: are not familiar with Girl Track, girl Track is a

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Speaker 1: black women's nonprofit and the premise of girl Trick is

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Speaker 1: to get black women out walking treking, right, and so

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Speaker 1: girl Trek without any ads, it's first I could see

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Speaker 1: signed up like about one million women in about a

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Speaker 1: year and a half a year year and a half

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Speaker 1: to Girl Track. That's like incredible because you don't understand

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Speaker 1: like everybody here, everybody spends so much money on ads

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Speaker 1: for the most part. So I look at girl Track

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Speaker 1: and if you like, if you I was just on

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Speaker 1: TikTok to see this. Girl Trek have a TikTok. They

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Speaker 1: do zero post. If you go to their Facebook, it's decent.

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Speaker 1: But if you go to their Instagram, Okay, it's decent.

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Speaker 1: But eh, they they don't send out a ten of

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Speaker 1: emails because I'm on the Girl Trek email list, and

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Speaker 1: yet they have been able to get this amazing this

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Speaker 1: like a million women to move right. I remember they

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Speaker 1: they did a partnership with like Oprah via WW they

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Speaker 1: did a partnership I think with like Walmart and Target.

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Speaker 1: And you're like, so sometimes you can get so sidetracked

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Speaker 1: by like the flashy that you see that you're missing

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Speaker 1: out on these real amazing lessons of like these diamonds.

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Speaker 1: So to me, I don't look at another other stuff

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Speaker 1: I'm looking at. So how does girl Trek do this?

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Speaker 1: I know I know both Morgan and Vanessa Hork, founders

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Speaker 1: of girl Trek, and that's another thing that I really

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Speaker 1: enjoyed with Girl Trek is that it's Girl Trek, not

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Speaker 1: Morgan and Vanessa. Like I would love to be able

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Speaker 1: to like really in the next five years. I wanted

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Speaker 1: to fall off as Tiffany. I want like the new

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Speaker 1: financial people like oh remember the budget Nessa when she

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Speaker 1: was oh, look at Tiffany, and I'm like, yes, I

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Speaker 1: fell off. I fell off and you can't find me anywhere,

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Speaker 1: and like the business is the phrase fronting thing and

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Speaker 1: so like I just study like those types of brands.

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Speaker 1: I think I think we're in danger these days of

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Speaker 1: like kind of like giving all of our energy toward

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Speaker 1: the things that look outwardly successful but inwardly are really not.

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Speaker 2: Yeah. Amen, period.

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Speaker 1: Paragraph.

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Speaker 3: If there's one takeaway from this show, let that be it.

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Speaker 3: What you see is not.

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Speaker 2: The full picture.

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Speaker 3: And that's why it's like you see it. Take it

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Speaker 3: with a huge handful of salt.

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Speaker 1: And then a handful of assault.

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Speaker 2: Just salt.

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Speaker 3: They all over it.

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Speaker 2: That's just farse.

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Speaker 3: I mean, I try to be so authentic on social

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Speaker 3: media to the point where I have my screaming toddler

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Speaker 3: sometimes on my tiktoks while I'm trying to do it

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Speaker 3: because I'm like I need to do this TikTok and

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Speaker 3: he's here, so this is what it's like to be

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Speaker 3: a mom preneur. Meanwhile, he's like smacking my hands.

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Speaker 1: I love it. I was like, that's why he was like, Yeah,

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Speaker 1: I don't know what you're doing. I don't like it.

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Speaker 1: I don't like it.

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Speaker 3: I want to play just I try to do so much.

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Speaker 2: Yes, you have to.

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Speaker 3: We just need more pople authentic and sharing their journey.

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Speaker 3: So yeah, absolutely, And if you see people being successful,

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Speaker 3: yay for you love to see it, but.

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Speaker 2: You don't know the real real you don't.

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Speaker 3: You only know what's happening in your own house, and

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Speaker 3: that's where you have to focus. Yeah, So what do

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Speaker 3: you think it is about those Let's drill into that

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Speaker 3: a little bit because especially as you're looking at businesses

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Speaker 3: that you see, you know, huge social media following, but

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Speaker 3: is that a business model versus good business model? And

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Speaker 3: maybe not so not such a huge focus on social media.

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Speaker 3: What do you think it is about movements and businesses

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Speaker 3: that separate those that maybe have you know one or

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Speaker 3: the other.

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Speaker 1: Well, I think that the difference between a huge social

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Speaker 1: media following and someone that has a business that resonates

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Speaker 1: you know, because you can have a huge social media

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Speaker 1: following and a business that resonates. So for example, Tabitha Brown, right,

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Speaker 1: her book hasn't even come out yet, it's already like

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Speaker 1: top one hundred on Amazon. Her McCormick Seasoning sold out

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Speaker 1: in like thirty minutes, right, So she has a you know,

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Speaker 1: I don't know what her business model is, but let's

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Speaker 1: just you know, from the outside, successful business, huge following.

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Speaker 1: People move as a result of Tapatha. But she has both.

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Speaker 1: And then you might have someone like, for example, like

432
00:20:15,720 --> 00:20:18,919
Speaker 1: a ray J. No shade to you, Brandy's brother, but

433
00:20:19,760 --> 00:20:22,359
Speaker 1: he I've seen him post things and they'll say like

434
00:20:22,400 --> 00:20:24,560
Speaker 1: you know, it's it's busted, like and no one, no

435
00:20:24,600 --> 00:20:27,320
Speaker 1: one has purchased it, no one has moved, although he's

436
00:20:27,359 --> 00:20:30,639
Speaker 1: got more than a million followers, right. And so the

437
00:20:30,760 --> 00:20:35,280
Speaker 1: difference is trust. You watch Tapatha Brown, and based upon

438
00:20:35,280 --> 00:20:38,199
Speaker 1: the things that she's sharing, you trust her, and so

439
00:20:38,359 --> 00:20:40,520
Speaker 1: as a result, you move when she says to move.

440
00:20:41,119 --> 00:20:42,879
Speaker 1: And so I look at ray J. Now I'm not

441
00:20:42,920 --> 00:20:45,240
Speaker 1: saying no things, but if ray J is telling me

442
00:20:45,240 --> 00:20:47,280
Speaker 1: about a bank account, I don't care. If ray J'

443
00:20:47,280 --> 00:20:49,320
Speaker 1: is telling me maybe about a music app, I might

444
00:20:49,560 --> 00:20:51,479
Speaker 1: because I'm like, okay, he comes from a musical family.

445
00:20:51,840 --> 00:20:54,840
Speaker 1: And so that when you build trust with your audience,

446
00:20:54,880 --> 00:20:57,280
Speaker 1: you don't need as much audience as you think, Like

447
00:20:57,359 --> 00:20:59,240
Speaker 1: I mean, I know, relatively speaking for most people, it

448
00:20:59,280 --> 00:21:00,959
Speaker 1: might seem like I have this huge audience. But in

449
00:21:01,000 --> 00:21:03,520
Speaker 1: the social media space now, these like five year olds

450
00:21:03,600 --> 00:21:07,520
Speaker 1: have like five million you know followers doll but you know,

451
00:21:08,040 --> 00:21:12,399
Speaker 1: literally an egg, an uncooked egg on Instagram has more following.

452
00:21:13,240 --> 00:21:15,840
Speaker 1: But what I do have with my audience is trust,

453
00:21:16,960 --> 00:21:21,159
Speaker 1: and especially in a space personal finance, where trust is

454
00:21:21,200 --> 00:21:24,240
Speaker 1: not easily won or kept. And so as a result,

455
00:21:24,680 --> 00:21:27,480
Speaker 1: you know, I don't need it's huge of an audience

456
00:21:27,560 --> 00:21:30,560
Speaker 1: because of one I do have moves. So trust is

457
00:21:30,560 --> 00:21:33,400
Speaker 1: built with consistency. Trust is built with do you say

458
00:21:33,400 --> 00:21:35,359
Speaker 1: what you're gonna do, do you say what you know,

459
00:21:35,800 --> 00:21:37,400
Speaker 1: do what you said, and did you do it when

460
00:21:37,440 --> 00:21:40,280
Speaker 1: you said it. Trust is built with transparency. Trust is

461
00:21:40,280 --> 00:21:44,000
Speaker 1: built with genuineness and care. And so that's really the difference.

462
00:21:44,000 --> 00:21:47,159
Speaker 1: Like when you hear Tabitha Brown speak, you trust her

463
00:21:47,240 --> 00:21:50,919
Speaker 1: because she seems real, you know, whereas there might be

464
00:21:50,960 --> 00:21:53,119
Speaker 1: a brand that like you know, you follow for the

465
00:21:53,240 --> 00:21:55,920
Speaker 1: for the giggles, but you're like, hmmm, they're probably a liar,

466
00:21:55,960 --> 00:21:58,560
Speaker 1: but this is fun, you know, like I'm not clicking

467
00:21:58,560 --> 00:22:00,240
Speaker 1: on what they asked me to click on. And so

468
00:22:00,400 --> 00:22:03,479
Speaker 1: just asking yourself, like, how can you increase the trust

469
00:22:03,720 --> 00:22:06,199
Speaker 1: the trust between you and your audience wherever you currently

470
00:22:06,240 --> 00:22:10,000
Speaker 1: are with your audience by being consistent showing up? Like lately,

471
00:22:10,040 --> 00:22:12,119
Speaker 1: I've been doing these lives and I told myself, I

472
00:22:12,119 --> 00:22:14,920
Speaker 1: don't look at the numbers anymore. But my sister was like, girl,

473
00:22:14,920 --> 00:22:16,840
Speaker 1: have you noticed your lives are increasing? I'm like, huh,

474
00:22:17,400 --> 00:22:20,080
Speaker 1: because you know, for my own mental health. Like I

475
00:22:20,920 --> 00:22:23,119
Speaker 1: told doctor Greed, I love teaching. So she was like,

476
00:22:23,160 --> 00:22:25,160
Speaker 1: but I'm like, but I don't like social media anymore.

477
00:22:25,400 --> 00:22:26,800
Speaker 1: And she was like, well, why not just go on

478
00:22:27,040 --> 00:22:29,159
Speaker 1: teach and come off. That's what I do, Like, I

479
00:22:29,680 --> 00:22:31,960
Speaker 1: actually add the app of TikTok on what I feel

480
00:22:31,960 --> 00:22:33,760
Speaker 1: like doing a live because maybe I got an amazing

481
00:22:33,840 --> 00:22:36,359
Speaker 1: lesson or something came to me. I'll do a live,

482
00:22:36,400 --> 00:22:38,320
Speaker 1: and then as soon as I go off, I take

483
00:22:38,359 --> 00:22:41,520
Speaker 1: off TikTok. I'm not TikTok. I take Instagram off my phone.

484
00:22:41,800 --> 00:22:43,840
Speaker 1: So at first, when I was doing lives, it was

485
00:22:43,880 --> 00:22:45,520
Speaker 1: maybe like a month or so ago. I started to

486
00:22:45,560 --> 00:22:47,639
Speaker 1: do them, and I got maybe like a on average,

487
00:22:47,640 --> 00:22:50,640
Speaker 1: one hundred and fifty, one hundred and fifty people would

488
00:22:50,640 --> 00:22:53,640
Speaker 1: show up, and that number would maintain, you know, and

489
00:22:53,680 --> 00:22:55,640
Speaker 1: then it crept up to two hundred, and now we're

490
00:22:55,720 --> 00:22:58,359
Speaker 1: up to four fifty five hundred in a span of

491
00:22:58,400 --> 00:23:00,760
Speaker 1: about a month and a half. I don't save them

492
00:23:00,960 --> 00:23:03,080
Speaker 1: cause quite honesty, like I don't want to upload them

493
00:23:03,119 --> 00:23:06,000
Speaker 1: for later for critique or whatever. I just have a

494
00:23:06,080 --> 00:23:08,159
Speaker 1: lesson that I want to teach a jewel that I

495
00:23:08,200 --> 00:23:11,560
Speaker 1: want to drop, typically about business or personal finance, and

496
00:23:11,560 --> 00:23:14,159
Speaker 1: then I like, drop, Mike, I'm out. But people have

497
00:23:14,240 --> 00:23:16,960
Speaker 1: been really loving them, and you know what it's been doing,

498
00:23:17,040 --> 00:23:20,200
Speaker 1: It's been building trust. Because the other day I didn't

499
00:23:20,200 --> 00:23:22,119
Speaker 1: even talk about the book. I jumped off. I think

500
00:23:22,160 --> 00:23:23,639
Speaker 1: someone said something like, oh, I have your book, and

501
00:23:23,640 --> 00:23:24,920
Speaker 1: I was like, oh, thanks so much. I hope you're

502
00:23:24,960 --> 00:23:28,080
Speaker 1: enjoying it. I jumped off. A few hours later, I

503
00:23:28,080 --> 00:23:30,160
Speaker 1: looked on Amazon because I checked my my numbers book

504
00:23:30,160 --> 00:23:32,600
Speaker 1: sell numbers all the time, and I jumped like five

505
00:23:32,680 --> 00:23:35,160
Speaker 1: hundred spots and I was like, what, I don't want

506
00:23:35,560 --> 00:23:38,520
Speaker 1: I wasn't even selling the book. But no, it was

507
00:23:38,560 --> 00:23:41,040
Speaker 1: because of that trust from that live and people were

508
00:23:41,040 --> 00:23:43,040
Speaker 1: having such a good time, they said, what else does

509
00:23:43,080 --> 00:23:46,760
Speaker 1: Tiffany have? And so like keeping that in mind, like

510
00:23:46,800 --> 00:23:48,400
Speaker 1: you know, if you're a business owner or just even

511
00:23:48,440 --> 00:23:51,959
Speaker 1: like in your career, that like it's trust is truly

512
00:23:52,040 --> 00:23:55,239
Speaker 1: the commodity that you were in the business of. You know,

513
00:23:55,680 --> 00:23:58,240
Speaker 1: if you can do that, then everything else becomes so

514
00:23:58,320 --> 00:23:58,920
Speaker 1: much easier.

515
00:23:59,520 --> 00:24:01,800
Speaker 3: Yeah, I think that's so true. And You've always talked

516
00:24:01,840 --> 00:24:05,119
Speaker 3: about trust. And I think as a black woman owning

517
00:24:05,119 --> 00:24:07,680
Speaker 3: a business, and now that I'm building my own business too,

518
00:24:08,000 --> 00:24:11,359
Speaker 3: I remember, I think about what happens when a black

519
00:24:11,400 --> 00:24:15,400
Speaker 3: business or a black anything insert here, a black musician,

520
00:24:15,720 --> 00:24:18,119
Speaker 3: black artist, black creator of any kind.

521
00:24:18,400 --> 00:24:19,720
Speaker 2: You know, you are so.

522
00:24:19,880 --> 00:24:22,840
Speaker 3: Supported by the community that you lean into that you

523
00:24:23,040 --> 00:24:26,640
Speaker 3: are speaking to, and then the star rises and then

524
00:24:26,960 --> 00:24:31,199
Speaker 3: the brand gets bigger, You become more noticeable. You're in

525
00:24:31,320 --> 00:24:34,439
Speaker 3: rooms that don't look like you know your audience all

526
00:24:34,480 --> 00:24:37,520
Speaker 3: the time. And I was thinking recently while I was

527
00:24:37,520 --> 00:24:40,399
Speaker 3: taking my little girl chek walk earlier four miles whatever,

528
00:24:40,880 --> 00:24:45,280
Speaker 3: and I was thinking about the Shae moisture controversy when

529
00:24:45,880 --> 00:24:49,400
Speaker 3: they sold Shay moisture to what was it, Sundial which

530
00:24:49,440 --> 00:24:51,479
Speaker 3: owns Loril and a bunch of other brands, and they

531
00:24:51,520 --> 00:24:56,720
Speaker 3: had that really tone deaf commercial, uh and shit hit

532
00:24:56,760 --> 00:24:59,359
Speaker 3: the fan, and it was like, you know, black women

533
00:24:59,480 --> 00:25:02,520
Speaker 3: especially and I personally also took a little bit personally

534
00:25:02,520 --> 00:25:04,560
Speaker 3: because you feel like this was for.

535
00:25:04,520 --> 00:25:05,920
Speaker 2: Us, it was our thing.

536
00:25:06,040 --> 00:25:08,880
Speaker 3: It was it was for our texture, It made our hair,

537
00:25:09,440 --> 00:25:11,200
Speaker 3: you know, it gave us a safe space in the

538
00:25:11,240 --> 00:25:13,119
Speaker 3: in the in the drug store to get a product

539
00:25:13,119 --> 00:25:15,040
Speaker 3: that we knew was made for us. And then it

540
00:25:15,080 --> 00:25:16,800
Speaker 3: became everyone else's and look.

541
00:25:16,640 --> 00:25:17,720
Speaker 2: What's happened to it.

542
00:25:17,720 --> 00:25:18,679
Speaker 1: It broke trust.

543
00:25:19,240 --> 00:25:22,840
Speaker 3: It broke trust, and I think it's really important even

544
00:25:23,200 --> 00:25:24,840
Speaker 3: I and I don't. I'm not saying this to say

545
00:25:24,840 --> 00:25:26,960
Speaker 3: that I worry about Tiffany, like, not at all. I

546
00:25:26,960 --> 00:25:28,639
Speaker 3: think that you're so in tune with your audience and

547
00:25:28,680 --> 00:25:30,760
Speaker 3: you care about them so much that wouldn't happen. But

548
00:25:31,560 --> 00:25:34,480
Speaker 3: I especially, I mean, look at Brown Ambition when we

549
00:25:34,560 --> 00:25:37,199
Speaker 3: joined a network. I think that you know, there's a

550
00:25:37,200 --> 00:25:39,080
Speaker 3: little bit of fear. Okay, they're working for a network

551
00:25:39,119 --> 00:25:41,560
Speaker 3: now it's not just Tiffany and Mandy anymore, but we

552
00:25:41,600 --> 00:25:45,200
Speaker 3: are still here in it, you know, on every email,

553
00:25:45,200 --> 00:25:49,080
Speaker 3: a chain, making every decision about who who, who sponsors us,

554
00:25:49,080 --> 00:25:51,400
Speaker 3: who doesn't, who's the guest, who's not the guest, and

555
00:25:51,440 --> 00:25:54,600
Speaker 3: that I think helps continue that trust and we have

556
00:25:54,680 --> 00:25:57,120
Speaker 3: to continue thinking about that. It gets harder to do

557
00:25:57,520 --> 00:26:00,399
Speaker 3: when the money gets bigger and the opportunities bigger.

558
00:26:00,400 --> 00:26:02,800
Speaker 1: Probably, And I'll say this, one of the ways that

559
00:26:03,040 --> 00:26:06,600
Speaker 1: like how I've been able to navigate is well, one,

560
00:26:07,200 --> 00:26:08,760
Speaker 1: you have to get clear like me and Manda are

561
00:26:08,800 --> 00:26:11,840
Speaker 1: very clear. We've had the conversation over and over who

562
00:26:11,840 --> 00:26:14,639
Speaker 1: are we speaking to and why. That's one, so you

563
00:26:14,680 --> 00:26:16,600
Speaker 1: have to get clear on like what's your north star?

564
00:26:17,240 --> 00:26:21,840
Speaker 1: And then two, what honestly helps is that you have

565
00:26:22,080 --> 00:26:23,800
Speaker 1: some and you might not always be able to do this,

566
00:26:23,840 --> 00:26:28,280
Speaker 1: but you have some underlining other things, meaning that we

567
00:26:28,359 --> 00:26:32,800
Speaker 1: can say no to money now and wait hold out

568
00:26:32,800 --> 00:26:34,960
Speaker 1: for what we really what we really want, you know,

569
00:26:35,200 --> 00:26:38,560
Speaker 1: because we're this money. We don't live and die by

570
00:26:38,600 --> 00:26:40,600
Speaker 1: this the you know what's happening now that we will

571
00:26:40,640 --> 00:26:43,760
Speaker 1: play the long game, you know. And so with Budgeteiza,

572
00:26:43,800 --> 00:26:45,359
Speaker 1: it wasn't always so, because I was definitely broken in

573
00:26:45,359 --> 00:26:48,199
Speaker 1: the beginning. But what I used to say was like, oh,

574
00:26:48,280 --> 00:26:49,800
Speaker 1: I can say yes to this even though it's not

575
00:26:49,800 --> 00:26:53,160
Speaker 1: in alignment, or I can babysit in tutor and wait

576
00:26:53,240 --> 00:26:56,560
Speaker 1: until something's in alignment. So I always made sure that

577
00:26:56,600 --> 00:26:58,560
Speaker 1: like and from the very beginning, I said to myself, Tifton,

578
00:26:58,560 --> 00:27:01,280
Speaker 1: you're going to have to create a way that income

579
00:27:01,320 --> 00:27:04,040
Speaker 1: comes in that is not in aligned with not aligned

580
00:27:04,080 --> 00:27:07,440
Speaker 1: with anything else other than delivering to the audience. Because

581
00:27:07,480 --> 00:27:10,119
Speaker 1: he keeps you honest. So now when a brand like

582
00:27:10,119 --> 00:27:12,359
Speaker 1: you should see me on my lives, I'm wild. Sometimes

583
00:27:12,359 --> 00:27:13,959
Speaker 1: I'm like, ooh god, I don't save it because I'd

584
00:27:13,960 --> 00:27:17,200
Speaker 1: be like these brand couple, Why these brands can't kiss

585
00:27:17,240 --> 00:27:19,399
Speaker 1: my behind? And you know what they do? They love it.

586
00:27:19,600 --> 00:27:22,119
Speaker 1: Oh my god, Tiffany, you're so authentically black. I'm like,

587
00:27:22,359 --> 00:27:25,120
Speaker 1: get out of my inbox. Get out of my inbox,

588
00:27:25,640 --> 00:27:28,880
Speaker 1: you know, because you don't to know why. Because eighty

589
00:27:29,000 --> 00:27:32,840
Speaker 1: to ninety percent of that ten million dollars came directly

590
00:27:32,920 --> 00:27:35,600
Speaker 1: from the audience. I don't have to do anything I

591
00:27:35,600 --> 00:27:38,359
Speaker 1: don't want to do as long as I'm in alignment

592
00:27:38,800 --> 00:27:41,920
Speaker 1: and I pour back into the very people that I

593
00:27:41,960 --> 00:27:43,800
Speaker 1: have said that I've been going to serve. I don't

594
00:27:43,840 --> 00:27:45,600
Speaker 1: ever have to worry. There's not a brand I've had

595
00:27:45,640 --> 00:27:47,800
Speaker 1: brand say to me there was one brand in particular.

596
00:27:47,920 --> 00:27:51,800
Speaker 1: I won't say it was a big bank you can't run,

597
00:27:52,000 --> 00:27:54,119
Speaker 1: you know, that's a little hint. Anyway, they wanted me

598
00:27:54,200 --> 00:27:57,040
Speaker 1: to do something and I was like nah, and the

599
00:27:57,080 --> 00:28:00,440
Speaker 1: guy actually wrote back, we work with people bigger than Tiffany. Ooh,

600
00:28:00,480 --> 00:28:04,119
Speaker 1: you man, we work with people bigger than Tiffany and

601
00:28:04,200 --> 00:28:06,840
Speaker 1: something he said. And I was tempted to be like, sir,

602
00:28:07,000 --> 00:28:08,800
Speaker 1: what are you in my inbox? Waste in my time?

603
00:28:08,960 --> 00:28:10,800
Speaker 1: My dad and I just was like, oh, delete. But

604
00:28:10,880 --> 00:28:14,680
Speaker 1: here's the thing. I don't care. I don't care. I

605
00:28:14,720 --> 00:28:16,639
Speaker 1: don't care if you want to offer me one hundred thousand,

606
00:28:16,680 --> 00:28:18,280
Speaker 1: I don't care if you want to offer me one million,

607
00:28:18,440 --> 00:28:19,880
Speaker 1: I don't care. If you're want to offer me ten million.

608
00:28:20,080 --> 00:28:23,159
Speaker 1: I can make that myself. You can kick rocks. The

609
00:28:23,200 --> 00:28:27,080
Speaker 1: better I am to my community, the better my business is.

610
00:28:27,400 --> 00:28:29,760
Speaker 1: And so if you develop your business on that kind

611
00:28:29,760 --> 00:28:32,760
Speaker 1: of foundation, and it might be slow in the beginning.

612
00:28:32,760 --> 00:28:34,920
Speaker 1: Remember I told y'all that I didn't really I got

613
00:28:34,960 --> 00:28:39,360
Speaker 1: to millionaire status. I'm talking about capital liquid millionaire status

614
00:28:39,400 --> 00:28:43,480
Speaker 1: at age thirty seven, but at thirty three I was broke, right,

615
00:28:43,600 --> 00:28:45,480
Speaker 1: So it took a long time thirty three was like,

616
00:28:45,520 --> 00:28:47,680
Speaker 1: oh my U's ever gonna thirty four? I started a

617
00:28:47,680 --> 00:28:50,920
Speaker 1: little peak thirty six and then it finally hit. But

618
00:28:51,400 --> 00:28:54,440
Speaker 1: you see, it's so much better this way because literally

619
00:28:54,480 --> 00:28:57,480
Speaker 1: there's nothing that I have to say yes to. Nothing.

620
00:28:57,640 --> 00:29:00,160
Speaker 1: I always ask myself, is this an alignment? Isis you

621
00:29:00,160 --> 00:29:02,000
Speaker 1: want to go? Is this good for the audience? Does

622
00:29:02,040 --> 00:29:05,000
Speaker 1: this feel right? I'm not going to sell like someone

623
00:29:05,120 --> 00:29:06,560
Speaker 1: just offer me a ton of money to sell some

624
00:29:06,680 --> 00:29:10,480
Speaker 1: crappy payday loan. It's a different type of payday loan.

625
00:29:10,520 --> 00:29:12,800
Speaker 1: I was like, oh, take this and shove it. Like

626
00:29:12,920 --> 00:29:15,360
Speaker 1: you know, if it knows who you are, they're always

627
00:29:15,400 --> 00:29:17,440
Speaker 1: offered me. I'm telling you now, most of my contracts

628
00:29:17,480 --> 00:29:20,360
Speaker 1: now are six figure contracts, and so I probably say,

629
00:29:20,400 --> 00:29:23,520
Speaker 1: note about seven figures a year, you know. But and

630
00:29:23,560 --> 00:29:26,080
Speaker 1: I'm okay with that, you know, doing that because I

631
00:29:26,160 --> 00:29:28,280
Speaker 1: always said the money was I needed enough to be

632
00:29:28,520 --> 00:29:31,400
Speaker 1: safe and secure with my family, and we're here now,

633
00:29:31,520 --> 00:29:34,640
Speaker 1: and so oftentimes I let go of the money just

634
00:29:34,720 --> 00:29:38,120
Speaker 1: to just to make sure that, like you know, I'm

635
00:29:38,160 --> 00:29:40,640
Speaker 1: working from a place of you know, what I really

636
00:29:40,640 --> 00:29:42,160
Speaker 1: believe to be right and true. I want to be

637
00:29:42,160 --> 00:29:43,800
Speaker 1: able to sleep well at night. Like, one of my

638
00:29:43,880 --> 00:29:46,520
Speaker 1: companies make seven figures a year and I don't take

639
00:29:46,520 --> 00:29:48,240
Speaker 1: any money from that. Instead, I use it to hire

640
00:29:48,280 --> 00:29:50,520
Speaker 1: more women that look like me on purpose. And I

641
00:29:50,560 --> 00:29:52,040
Speaker 1: told the team that the other day they're like, I don't,

642
00:29:52,040 --> 00:29:54,120
Speaker 1: I don't understand. I'm like, I could be making an

643
00:29:54,120 --> 00:29:57,360
Speaker 1: additional an additional million dollars a year and take home

644
00:29:57,360 --> 00:30:00,720
Speaker 1: pay a year, and I have said, noice that because

645
00:30:00,720 --> 00:30:02,400
Speaker 1: I want you to be able to work here, because

646
00:30:02,400 --> 00:30:04,880
Speaker 1: I know where you were before they mistreated you. I

647
00:30:04,920 --> 00:30:07,240
Speaker 1: know that where you were before they didn't care about

648
00:30:07,240 --> 00:30:09,479
Speaker 1: your your your feedback. I know where you were before

649
00:30:09,960 --> 00:30:12,000
Speaker 1: you know they they took your ideas and pretended it

650
00:30:12,080 --> 00:30:15,440
Speaker 1: was theirs. So as a result of that, I will

651
00:30:15,480 --> 00:30:18,760
Speaker 1: relinquish this million dollars a year for my family and I.

652
00:30:18,840 --> 00:30:21,320
Speaker 1: But I expect excellence from you that I want you

653
00:30:21,400 --> 00:30:23,120
Speaker 1: to come to the table with the best that you

654
00:30:23,160 --> 00:30:25,400
Speaker 1: have in you, and I don't. I don't accept any

655
00:30:25,440 --> 00:30:28,920
Speaker 1: excuses for excellence. Excellence just means doing your best, and

656
00:30:29,000 --> 00:30:31,800
Speaker 1: so in doing so, there is no brand that could

657
00:30:31,800 --> 00:30:33,680
Speaker 1: come to me that can tep me with anything. I'm like,

658
00:30:33,720 --> 00:30:35,560
Speaker 1: since I say note to a million dollars, but my

659
00:30:35,560 --> 00:30:37,720
Speaker 1: own damn company. I don't give a damn about your

660
00:30:37,760 --> 00:30:39,840
Speaker 1: credit card. That's you said it's going to make me rich.

661
00:30:39,840 --> 00:30:40,640
Speaker 1: I'm already rich.

662
00:30:47,600 --> 00:30:50,920
Speaker 3: Bye, that's the show.

663
00:30:57,600 --> 00:31:01,040
Speaker 1: No, I'm just on one today because Brand pissed me

664
00:31:01,080 --> 00:31:02,360
Speaker 1: off today and I was just like.

665
00:31:04,120 --> 00:31:04,200
Speaker 3: I.

666
00:31:06,040 --> 00:31:07,080
Speaker 2: Love a Tiffany Brand.

667
00:31:07,440 --> 00:31:13,120
Speaker 3: I got nothing to say. Listen, money is freedom. Don't

668
00:31:13,200 --> 00:31:16,240
Speaker 3: let them tell you that money cannot buy you happiness.

669
00:31:16,240 --> 00:31:17,680
Speaker 3: It can buy you a lot of things that make

670
00:31:17,720 --> 00:31:19,400
Speaker 3: you happy, and one of them is freedom of choice.

671
00:31:19,400 --> 00:31:22,600
Speaker 3: And I think that's what Tiffany is demonstrating. Okay, so

672
00:31:23,000 --> 00:31:26,000
Speaker 3: take your payday loans and your credit cards and be

673
00:31:26,080 --> 00:31:28,400
Speaker 3: gone and shove it.

674
00:31:30,080 --> 00:31:31,360
Speaker 2: Oh that was good, all right?

675
00:31:31,400 --> 00:31:32,400
Speaker 1: Should we do a little.

676
00:31:32,200 --> 00:31:37,520
Speaker 3: Brown boosty breaking a boosty breaky.

677
00:31:42,320 --> 00:31:46,320
Speaker 1: Now we's time to boost up, break up, boost up,

678
00:31:46,360 --> 00:31:56,960
Speaker 1: break all boost oh break boo break? Are you going

679
00:31:57,000 --> 00:31:58,840
Speaker 1: to boost or are you going to break?

680
00:31:58,920 --> 00:32:04,120
Speaker 3: Mandy? I am gonna do a boost and a break Okay,

681
00:32:04,800 --> 00:32:07,520
Speaker 3: I'm buying myself time to come up with both of them.

682
00:32:09,040 --> 00:32:12,520
Speaker 1: But look here, I'm trying to think, like I know,

683
00:32:12,640 --> 00:32:14,320
Speaker 1: like I had a boost break, but I forgot in

684
00:32:14,320 --> 00:32:16,480
Speaker 1: my head, in my head, where did it go? I

685
00:32:16,520 --> 00:32:19,120
Speaker 1: will boost for so I don't know. You heard the

686
00:32:19,160 --> 00:32:22,520
Speaker 1: story of that podcast called Call Call Me Daddy, Call

687
00:32:22,560 --> 00:32:23,080
Speaker 1: Her Daddy.

688
00:32:23,160 --> 00:32:24,760
Speaker 2: I've heard of it, but I haven't listened to it.

689
00:32:25,440 --> 00:32:28,200
Speaker 1: So no, like, really this the stories is really interesting

690
00:32:28,200 --> 00:32:30,320
Speaker 1: of like what happened? What happened? It was these two

691
00:32:30,360 --> 00:32:33,280
Speaker 1: young women that like, I think it's called Call Me Daddy, Call.

692
00:32:33,800 --> 00:32:34,680
Speaker 2: Call Her Daddy.

693
00:32:34,680 --> 00:32:37,000
Speaker 1: I think, so we have this podcast. Well I don't

694
00:32:37,000 --> 00:32:39,600
Speaker 1: have this podcast, but it's called Call Her Daddy. And

695
00:32:39,920 --> 00:32:42,360
Speaker 1: it was just a really interesting story of how it

696
00:32:42,400 --> 00:32:45,720
Speaker 1: all went dune. But so it was these two girls

697
00:32:45,720 --> 00:32:48,640
Speaker 1: that started this podcast. They're you know, one thing you

698
00:32:48,720 --> 00:32:52,680
Speaker 1: learned is that, you know, my my mentor reminds me

699
00:32:52,720 --> 00:32:56,320
Speaker 1: that greatness is polarizing, meaning that they were really outlandish

700
00:32:56,320 --> 00:32:58,720
Speaker 1: and like, you know, crazy while talking about everything, which

701
00:32:58,760 --> 00:33:04,480
Speaker 1: is awesome. And so they partnered with a podcast company

702
00:33:05,000 --> 00:33:07,680
Speaker 1: called Oh you know my brain is really Like, I

703
00:33:07,680 --> 00:33:10,480
Speaker 1: feel like I had something to do about beer their podcast.

704
00:33:10,040 --> 00:33:13,719
Speaker 3: Coming Sarah, Sarah, what podcast company did Call her Daddy?

705
00:33:15,320 --> 00:33:15,800
Speaker 1: Barstool?

706
00:33:15,840 --> 00:33:17,320
Speaker 4: You see, I said beer, But I was like, you

707
00:33:17,400 --> 00:33:27,000
Speaker 4: see how my mom works. Yeah, okay, so call her Daddy.

708
00:33:27,440 --> 00:33:32,560
Speaker 1: Partners on the ride now, I promise, I promise I'm

709
00:33:32,560 --> 00:33:34,240
Speaker 1: a Tarnets ride around were going well, get back on

710
00:33:34,280 --> 00:33:37,880
Speaker 1: the track, and so they partnered with Barstool and as

711
00:33:37,880 --> 00:33:40,160
Speaker 1: a result, you know, they really blow up. Like they

712
00:33:40,160 --> 00:33:43,000
Speaker 1: went from twelve thousand downloads a month to two million,

713
00:33:43,520 --> 00:33:46,400
Speaker 1: and it's doing really well. They decide that they're going

714
00:33:46,440 --> 00:33:49,600
Speaker 1: to renegotiate after a year ne negotiate the terms of

715
00:33:49,600 --> 00:33:52,560
Speaker 1: their contract. They were being paid seventy thousand dollars base

716
00:33:53,120 --> 00:33:56,800
Speaker 1: and then a percentage of merch sales and percentage of ads,

717
00:33:57,320 --> 00:34:00,800
Speaker 1: and so they renegotiate, negotiate, negoti But one of the

718
00:34:00,800 --> 00:34:05,680
Speaker 1: things that they negotiate for is ownership of the IP,

719
00:34:05,880 --> 00:34:08,319
Speaker 1: the intellectual property of Call Her Daddy. And at first

720
00:34:08,360 --> 00:34:11,799
Speaker 1: the answer was no, no, no, no no. But they

721
00:34:11,840 --> 00:34:13,960
Speaker 1: fought for it, and one of the girls, I guess

722
00:34:14,040 --> 00:34:16,320
Speaker 1: she wanted to go a different way, ended up leaving.

723
00:34:16,600 --> 00:34:19,319
Speaker 1: But the girl who stayed, she got her IP, she

724
00:34:19,440 --> 00:34:22,520
Speaker 1: got to keep Call Her Daddy And recently, you know,

725
00:34:22,560 --> 00:34:26,040
Speaker 1: she just got bought by Spotify for sixty million dollars.

726
00:34:26,760 --> 00:34:29,759
Speaker 1: And I guess, really the booster, I know, I guess

727
00:34:29,800 --> 00:34:32,600
Speaker 1: really the boost for me is like the power of ownership.

728
00:34:33,360 --> 00:34:37,160
Speaker 1: Now you can't always own everything all the time, you know,

729
00:34:37,400 --> 00:34:41,160
Speaker 1: but sometimes creative you know, sometimes when you start in

730
00:34:41,160 --> 00:34:43,840
Speaker 1: a business, sometimes when you're doing whatever it is that

731
00:34:43,880 --> 00:34:47,320
Speaker 1: you're creating, you know, in the beginning, you're so eager

732
00:34:47,440 --> 00:34:49,520
Speaker 1: to make the money or get put on that you

733
00:34:49,560 --> 00:34:54,279
Speaker 1: can easily give away your power by giving away your ownership.

734
00:34:54,760 --> 00:34:56,640
Speaker 1: I remember I read this thing like it was a

735
00:34:56,640 --> 00:34:58,440
Speaker 1: podcast something where Nas was on, and he said one

736
00:34:58,480 --> 00:35:00,799
Speaker 1: of the things that Prince told him was like, own

737
00:35:01,080 --> 00:35:04,000
Speaker 1: your rights, own your publishing, own your There are people

738
00:35:04,000 --> 00:35:06,440
Speaker 1: who don't own those things. From my understanding, like Mary J. Blize,

739
00:35:06,440 --> 00:35:08,919
Speaker 1: for example, as much money as she's made, I read

740
00:35:08,920 --> 00:35:11,919
Speaker 1: somewhere that she still owes the record label twenty five

741
00:35:11,960 --> 00:35:14,319
Speaker 1: million dollars and it's hard for her to make that

742
00:35:14,400 --> 00:35:17,279
Speaker 1: money back because she doesn't own the rights to her

743
00:35:17,280 --> 00:35:21,160
Speaker 1: own songs and things. And so ownership is key because

744
00:35:21,200 --> 00:35:24,720
Speaker 1: you can have someone that's not as popular as a Mary,

745
00:35:25,160 --> 00:35:29,080
Speaker 1: but because they have ownership, they are still making more,

746
00:35:29,680 --> 00:35:33,520
Speaker 1: you know, because every dollar they have a greater take

747
00:35:33,560 --> 00:35:35,719
Speaker 1: of every dollar that comes in. And so I just

748
00:35:35,719 --> 00:35:38,319
Speaker 1: just was thinking about that, that how important ownership is.

749
00:35:38,360 --> 00:35:40,879
Speaker 1: And with all these new amazing creators that are coming out,

750
00:35:41,239 --> 00:35:43,640
Speaker 1: I hope that They're just keeping that in mind that

751
00:35:43,920 --> 00:35:47,319
Speaker 1: like ownership, you're not always able to keep everything. But

752
00:35:47,360 --> 00:35:51,480
Speaker 1: like so, for example, like books, right, so I traditionally published,

753
00:35:51,560 --> 00:35:54,080
Speaker 1: I don't own like I own the basic copyright for

754
00:35:54,120 --> 00:35:55,880
Speaker 1: like the words and things I wrote them, but I

755
00:35:55,880 --> 00:35:57,839
Speaker 1: don't really own the book. Like I can't take this

756
00:35:57,880 --> 00:36:01,600
Speaker 1: book and sell it myself. Penguin owns it. But I

757
00:36:01,680 --> 00:36:03,640
Speaker 1: knew that like that was a trade off for me

758
00:36:03,680 --> 00:36:05,560
Speaker 1: because I knew in order for me to get a

759
00:36:05,600 --> 00:36:07,560
Speaker 1: New York Times bestsellers list and to do what I

760
00:36:07,600 --> 00:36:09,080
Speaker 1: needed to do to take the budget East to the

761
00:36:09,120 --> 00:36:11,640
Speaker 1: next level, I was willing to give that up. But

762
00:36:11,920 --> 00:36:14,360
Speaker 1: I still am able to self publish my own books

763
00:36:14,360 --> 00:36:16,560
Speaker 1: on my own if I decided to move forward. Sorry, Penguin,

764
00:36:16,640 --> 00:36:18,000
Speaker 1: That's what I decided. That's what I'm going to do.

765
00:36:18,239 --> 00:36:21,520
Speaker 1: But I also too. A publishing company had asked to

766
00:36:21,520 --> 00:36:24,760
Speaker 1: buy Molly Moore. I think it was Simon and Schuster.

767
00:36:25,040 --> 00:36:27,040
Speaker 1: So they wanted to buy get it with money, but

768
00:36:27,080 --> 00:36:30,040
Speaker 1: they also wanted to buy Molly Moore, and I said no.

769
00:36:30,360 --> 00:36:34,920
Speaker 1: Matter of fact, I said hell no, because my plans

770
00:36:34,960 --> 00:36:39,040
Speaker 1: for Molly are different. And so if I forecast forward,

771
00:36:39,200 --> 00:36:44,279
Speaker 1: I want to maintain ownership of Molly Moore. And if

772
00:36:44,320 --> 00:36:46,080
Speaker 1: a production company just reached out to buy it for me,

773
00:36:46,160 --> 00:36:49,120
Speaker 1: I said no because I have a longer term, Like

774
00:36:49,400 --> 00:36:51,600
Speaker 1: this book was like I need to give something amazing

775
00:36:51,640 --> 00:36:53,680
Speaker 1: to my audience. Here's a guide. I want to get

776
00:36:53,680 --> 00:36:55,600
Speaker 1: a New York Times bestsellers list. I want to raise

777
00:36:55,600 --> 00:36:57,360
Speaker 1: the profile of budget needs to like, don't play with me.

778
00:36:57,400 --> 00:37:00,960
Speaker 1: We reel out here done, but Molly more is in

779
00:37:01,040 --> 00:37:03,120
Speaker 1: ten years. I want this to be a billion dollar business.

780
00:37:03,160 --> 00:37:05,279
Speaker 1: I want to see her on every streaming platform. I

781
00:37:05,320 --> 00:37:07,080
Speaker 1: want the babies to be wear Molly Moore t shirts

782
00:37:07,080 --> 00:37:10,480
Speaker 1: and Molly Moore shoelaces. That doesn't happen, you know, without

783
00:37:10,560 --> 00:37:12,319
Speaker 1: me attached to it, Like y'all am not gonna make

784
00:37:12,320 --> 00:37:14,520
Speaker 1: Molly Moore happen. And I'm just sitting like at home

785
00:37:14,640 --> 00:37:17,160
Speaker 1: like that used to be me. So just consider that,

786
00:37:17,239 --> 00:37:22,000
Speaker 1: like ownership, ownership, ownership is really it's really critical, especially

787
00:37:22,000 --> 00:37:24,120
Speaker 1: in today's days and time, as you create things on

788
00:37:24,160 --> 00:37:27,600
Speaker 1: different websites and partner with different organizations to try to

789
00:37:27,640 --> 00:37:31,640
Speaker 1: maintain as much ownership as possible. So that's my brown boostye.

790
00:37:32,000 --> 00:37:34,040
Speaker 3: Ah, that was a really good one, and it actually

791
00:37:34,120 --> 00:37:36,160
Speaker 3: thank you because it reminded me of a really good

792
00:37:36,160 --> 00:37:39,239
Speaker 3: boost that I could boost. But also as a freelancer

793
00:37:39,320 --> 00:37:41,760
Speaker 3: myself now part of my income.

794
00:37:41,840 --> 00:37:44,080
Speaker 2: I have several streams of income. In one of them is.

795
00:37:44,560 --> 00:37:47,040
Speaker 3: When I want to, I will write articles for other

796
00:37:47,040 --> 00:37:49,200
Speaker 3: websites and even just as a writer. I don't know

797
00:37:49,200 --> 00:37:51,240
Speaker 3: if I should say this or not, but anyway I wrote.

798
00:37:51,280 --> 00:37:53,240
Speaker 3: I wrote a pretty big piece for a pretty big site,

799
00:37:53,280 --> 00:37:55,560
Speaker 3: and I was going to get paid for it. But

800
00:37:55,600 --> 00:37:57,799
Speaker 3: then I saw the contract and I was like, yeah,

801
00:37:57,800 --> 00:38:00,680
Speaker 3: I don't want to sign that and I don't need

802
00:38:00,680 --> 00:38:04,160
Speaker 3: the money, so not going to sign it. And it's

803
00:38:04,200 --> 00:38:08,719
Speaker 3: mine forever, it's not yours. And it's been this ongoing

804
00:38:08,760 --> 00:38:11,799
Speaker 3: thing because the language in these contracts it is just

805
00:38:11,840 --> 00:38:16,640
Speaker 3: like we, I mean, who are these attorneys? We will

806
00:38:16,800 --> 00:38:20,200
Speaker 3: own this an importuity and worldwide, I don't know, in

807
00:38:20,320 --> 00:38:26,360
Speaker 3: all the universnational universe. Yes, these words are ours. It was.

808
00:38:26,600 --> 00:38:28,480
Speaker 3: And meanwhile, I wrote the piece and then I shopped

809
00:38:28,480 --> 00:38:30,320
Speaker 3: it around to different outlets. It wasn't like it was

810
00:38:30,360 --> 00:38:34,960
Speaker 3: commissioned directly from this particular outlet, and I was like, no,

811
00:38:35,640 --> 00:38:38,239
Speaker 3: you can keep the money. And I negotiated like three

812
00:38:38,280 --> 00:38:41,959
Speaker 3: times normally what they would have paid, and I'll take

813
00:38:42,000 --> 00:38:44,759
Speaker 3: the the accolade and the fact that I got my

814
00:38:44,960 --> 00:38:46,799
Speaker 3: piece published on your site, and we'll just call.

815
00:38:46,719 --> 00:38:47,080
Speaker 2: It a day.

816
00:38:47,920 --> 00:38:50,200
Speaker 3: But as a creator, and especially even this we talk

817
00:38:50,239 --> 00:38:52,400
Speaker 3: about TikTok and people creating now, they want to like

818
00:38:52,560 --> 00:38:54,640
Speaker 3: they want there's a there's a business that's trying to

819
00:38:55,200 --> 00:39:00,200
Speaker 3: trademark dances as intellectual property like a chore choreography, because

820
00:39:00,520 --> 00:39:02,919
Speaker 3: a lot of black and brown creators are making these

821
00:39:03,040 --> 00:39:06,160
Speaker 3: huge dances go viral it which has led to songs

822
00:39:06,200 --> 00:39:08,880
Speaker 3: that weren't even Like people are talking about Jason Derulo

823
00:39:08,960 --> 00:39:11,120
Speaker 3: now because he had a TikTok song that one like

824
00:39:11,160 --> 00:39:14,200
Speaker 3: where was he anyway? No shade Jason, and.

825
00:39:16,640 --> 00:39:18,000
Speaker 2: Like we know your name, you did it, you got

826
00:39:18,040 --> 00:39:18,440
Speaker 2: the jingle.

827
00:39:18,920 --> 00:39:22,960
Speaker 3: But as black people and brown people in general, we

828
00:39:23,120 --> 00:39:25,759
Speaker 3: have to, like we have to focus on ownership and

829
00:39:25,800 --> 00:39:29,200
Speaker 3: on that intellectual property and actual tactics that you use

830
00:39:29,320 --> 00:39:31,440
Speaker 3: to protect it. And that will bring me to my

831
00:39:31,480 --> 00:39:33,560
Speaker 3: boost because I was just talking about this with a

832
00:39:33,560 --> 00:39:36,520
Speaker 3: dear friend of ours called Sandy Smith from Yes I

833
00:39:36,560 --> 00:39:39,840
Speaker 3: Am Cheap, Hey Sandy Girl, and I just love Sandy.

834
00:39:39,960 --> 00:39:42,279
Speaker 3: She's a bucketful of sunshine and I don't know how

835
00:39:42,320 --> 00:39:44,360
Speaker 3: she does all the things that she does with the

836
00:39:44,480 --> 00:39:48,440
Speaker 3: Tiny Human and being a landlord and all that. But

837
00:39:48,880 --> 00:39:51,840
Speaker 3: one of her passion projects is the Elevate Money conference,

838
00:39:52,280 --> 00:39:54,960
Speaker 3: which came about I think the first conference was maybe

839
00:39:55,040 --> 00:39:59,760
Speaker 3: last year or the year before, and it's right, and

840
00:40:00,120 --> 00:40:02,960
Speaker 3: she made it happen even through the pandemic. But Elevate

841
00:40:03,040 --> 00:40:06,640
Speaker 3: Money is really supposed to be a safe space for

842
00:40:06,840 --> 00:40:09,000
Speaker 3: black and brown people to get together here from black

843
00:40:09,040 --> 00:40:13,360
Speaker 3: and brown creators and influencers and learn lessons about wealth building,

844
00:40:13,719 --> 00:40:16,839
Speaker 3: creating a business, and being empowered. And this year she

845
00:40:16,880 --> 00:40:19,160
Speaker 3: was supposed to host it and Tulsa, which probably you

846
00:40:19,239 --> 00:40:22,360
Speaker 3: might have heard, supposed to host it and Tulsa. It

847
00:40:22,440 --> 00:40:23,759
Speaker 3: was all set up, it was going to be at

848
00:40:23,760 --> 00:40:26,960
Speaker 3: this amazing location, but then you know, the Delta variant

849
00:40:27,000 --> 00:40:29,400
Speaker 3: came to town and she decided to no longer do

850
00:40:29,440 --> 00:40:32,120
Speaker 3: the in person conference, and in fact, it was canceled altogether.

851
00:40:32,760 --> 00:40:33,760
Speaker 2: But Sandy never.

852
00:40:33,640 --> 00:40:37,839
Speaker 3: Lets projects go, and she she has set such such

853
00:40:37,840 --> 00:40:40,200
Speaker 3: a high bar for herself, so she's decided to turn

854
00:40:40,239 --> 00:40:43,839
Speaker 3: the conference into a free virtual conference. So if you're

855
00:40:43,880 --> 00:40:46,759
Speaker 3: listening to this, you can check out Elevate Money. We'll

856
00:40:46,760 --> 00:40:48,879
Speaker 3: post a link in the show notes and a ten.

857
00:40:49,000 --> 00:40:51,880
Speaker 3: It's going to be a free virtual online conference. I

858
00:40:51,920 --> 00:40:54,000
Speaker 3: don't know none of the details, but I know Sandy

859
00:40:54,040 --> 00:40:56,200
Speaker 3: and I know it's going to be extraordinary. And she

860
00:40:56,239 --> 00:40:59,000
Speaker 3: and I were talking about in one particular part of

861
00:40:59,040 --> 00:41:03,920
Speaker 3: the conference helping people understand how to get things trademarked.

862
00:41:04,080 --> 00:41:08,520
Speaker 3: You know, how to protect your IP girl, and yeah,

863
00:41:08,960 --> 00:41:11,120
Speaker 3: by the way, brand Emission's trademark, you got it, don't

864
00:41:11,120 --> 00:41:14,719
Speaker 3: go for it, you know, and how to own all

865
00:41:14,760 --> 00:41:17,520
Speaker 3: of that. So that's what Thanks for reminding me of that.

866
00:41:17,600 --> 00:41:20,840
Speaker 3: And I'm really happy for Sandy that Elevate Money is happening.

867
00:41:20,960 --> 00:41:23,200
Speaker 3: I will I will be there and we'll post a

868
00:41:23,239 --> 00:41:25,600
Speaker 3: link in the show notes so you guys can check

869
00:41:25,640 --> 00:41:27,120
Speaker 3: it out and join for free.

870
00:41:27,480 --> 00:41:29,399
Speaker 1: Yeah, you know we love free. But no, that's true

871
00:41:29,440 --> 00:41:31,719
Speaker 1: because I like one of the best things. I'm like

872
00:41:31,719 --> 00:41:34,279
Speaker 1: a gift someone gave me was I remember it was

873
00:41:34,320 --> 00:41:37,440
Speaker 1: like probably year one or two of the Budjanista and

874
00:41:37,480 --> 00:41:38,960
Speaker 1: they asked me if I had a trademark. I was

875
00:41:39,000 --> 00:41:40,840
Speaker 1: like no, and they were like you shit. I'm like,

876
00:41:40,880 --> 00:41:42,719
Speaker 1: I don't have any money, and I think it was

877
00:41:42,719 --> 00:41:44,760
Speaker 1: like two hundred and seventy five dollars and I remember

878
00:41:44,760 --> 00:41:47,520
Speaker 1: being like, I how any money. He was like put

879
00:41:47,560 --> 00:41:49,960
Speaker 1: it on a credit card. You know, I couldn't even

880
00:41:49,960 --> 00:41:52,759
Speaker 1: afford an attorney. But he had trademarked his name, and

881
00:41:52,800 --> 00:41:54,600
Speaker 1: I was just like, he said come to He was

882
00:41:54,640 --> 00:41:57,120
Speaker 1: a musician, and he was like, come to the studio.

883
00:41:57,200 --> 00:41:59,040
Speaker 1: I'm going to walk you through online. So I literally

884
00:41:59,040 --> 00:42:02,080
Speaker 1: sat and did it. Oh my gosh, I it is

885
00:42:02,120 --> 00:42:03,960
Speaker 1: the best thing I ever did, because a year later

886
00:42:04,040 --> 00:42:07,399
Speaker 1: I got a Google alert that said Meet the Budgeonisa,

887
00:42:08,160 --> 00:42:10,000
Speaker 1: and it was like traced back to the Wells Fargo

888
00:42:10,040 --> 00:42:13,719
Speaker 1: website and I was like, oh, Wells Fargo. I wasn't.

889
00:42:13,760 --> 00:42:16,440
Speaker 1: It was this beautiful Asian woman. I'm sure she's super nice.

890
00:42:16,640 --> 00:42:19,160
Speaker 1: It wasn't me. And I was like, oh my god,

891
00:42:19,160 --> 00:42:21,080
Speaker 1: oh my god, oh my god, what do I do?

892
00:42:21,680 --> 00:42:23,680
Speaker 1: And within twenty four hours it was down because clearly

893
00:42:23,760 --> 00:42:26,040
Speaker 1: someone did their googles and found the trademark belonged to it.

894
00:42:26,440 --> 00:42:29,480
Speaker 3: Wah wait, this is my face because I just remember

895
00:42:29,560 --> 00:42:31,319
Speaker 3: what my real break was gonna be and it.

896
00:42:31,239 --> 00:42:33,880
Speaker 2: Is so related. How did I forget this?

897
00:42:33,960 --> 00:42:37,200
Speaker 3: Tiffany, did you see the drama on Instagram? There is

898
00:42:37,239 --> 00:42:39,800
Speaker 3: an account, So first of all, there's an author shit.

899
00:42:39,640 --> 00:42:40,719
Speaker 2: I'm gonna get her name wrong.

900
00:42:40,760 --> 00:42:44,480
Speaker 3: I don't want to get her how now there's no information.

901
00:42:45,000 --> 00:42:49,319
Speaker 3: Oh my god, it's the ta okay Igioma Oluu And

902
00:42:49,360 --> 00:42:53,319
Speaker 3: I'm really sorry if I pronounced that Wrong's Jama, that's

903
00:42:53,320 --> 00:42:58,120
Speaker 3: my sister's name, Ejama, beautiful name, Ejama, Oluo Oluo okay

904
00:42:58,120 --> 00:43:01,720
Speaker 3: today Ollulah. She is the author of a very famous

905
00:43:01,719 --> 00:43:03,560
Speaker 3: book called So You Want to Talk About Race?

906
00:43:04,440 --> 00:43:05,839
Speaker 2: And Igioma?

907
00:43:06,000 --> 00:43:07,320
Speaker 1: Wait did I do it wrong with Jama?

908
00:43:08,120 --> 00:43:09,200
Speaker 2: Ejama? Thank you?

909
00:43:09,320 --> 00:43:12,919
Speaker 3: Ejama Ejama. She's when you see things and you don't

910
00:43:12,920 --> 00:43:14,640
Speaker 3: say them out loud, and then you're on a podcast

911
00:43:14,640 --> 00:43:16,160
Speaker 3: and all of a sudden it's like, oh, maybe I

912
00:43:16,160 --> 00:43:20,960
Speaker 3: should have practiced ejama. Anyway, So she is this famous author,

913
00:43:21,040 --> 00:43:23,840
Speaker 3: and especially in the wake of twenty twenty last year,

914
00:43:24,520 --> 00:43:27,480
Speaker 3: a lot of books about racism suddenly were sore into

915
00:43:27,520 --> 00:43:30,000
Speaker 3: the tops of you know, bestseller's list because a lot

916
00:43:30,080 --> 00:43:32,480
Speaker 3: of people were very interested all of a sudden in

917
00:43:32,520 --> 00:43:35,799
Speaker 3: talking about race, especially her book. And around that time,

918
00:43:35,880 --> 00:43:40,080
Speaker 3: this other Instagram account became wildly popular called so You

919
00:43:40,080 --> 00:43:43,000
Speaker 3: Want to Talk About That was the name, and it

920
00:43:43,040 --> 00:43:45,319
Speaker 3: came to it came to be and it was all

921
00:43:45,320 --> 00:43:47,640
Speaker 3: it's all very it's not led by a face. It's

922
00:43:47,680 --> 00:43:50,200
Speaker 3: just called so you want to talk about? And every

923
00:43:50,280 --> 00:43:52,800
Speaker 3: day or every other day, they kind of created these

924
00:43:53,040 --> 00:43:57,160
Speaker 3: these carousel posts of PowerPoint slides talking about different issues,

925
00:43:57,200 --> 00:44:00,160
Speaker 3: a lot of things about race and racism but also politic,

926
00:44:00,280 --> 00:44:04,440
Speaker 3: social justice, et cetera. And it became wildly popular, like

927
00:44:04,600 --> 00:44:10,120
Speaker 3: three million followers popular. And this author was People were

928
00:44:10,200 --> 00:44:12,440
Speaker 3: joining this page so you want to talk about because

929
00:44:12,480 --> 00:44:16,560
Speaker 3: they thought it was this author. Yes, And it turns out,

930
00:44:16,600 --> 00:44:19,520
Speaker 3: of course, it's run by a white woman whose name

931
00:44:19,600 --> 00:44:23,040
Speaker 3: is Jess. And this came out this past week. I

932
00:44:23,040 --> 00:44:25,319
Speaker 3: don't know if there was a particular incident, because she's

933
00:44:25,560 --> 00:44:28,319
Speaker 3: this controversy's kind of been there, like people have known, hey,

934
00:44:28,360 --> 00:44:31,840
Speaker 3: this is not really a Jama and this is not okay.

935
00:44:32,280 --> 00:44:35,600
Speaker 3: And Ajama got on Instagram and she actually told her

936
00:44:35,640 --> 00:44:38,440
Speaker 3: story of finding out about the account and really just

937
00:44:38,520 --> 00:44:41,279
Speaker 3: kind of tucking it away and just saying, listen, I

938
00:44:41,280 --> 00:44:43,759
Speaker 3: can't do anything about it. I'm just gonna, you know,

939
00:44:43,880 --> 00:44:46,600
Speaker 3: go on my merry way. But because of so much

940
00:44:46,640 --> 00:44:50,000
Speaker 3: backlash and because so many people were really you know,

941
00:44:50,320 --> 00:44:53,719
Speaker 3: fighting for Ajama and wanting her to be you know,

942
00:44:53,840 --> 00:44:58,279
Speaker 3: to have some form of justice. Finally, the Jess, the

943
00:44:58,400 --> 00:45:01,000
Speaker 3: founder of so you want to talk about, she decided

944
00:45:01,040 --> 00:45:04,920
Speaker 3: to rename her handle, so it's a different name handle,

945
00:45:05,320 --> 00:45:07,719
Speaker 3: and she's like, I'm putting my name out there, and

946
00:45:07,760 --> 00:45:11,080
Speaker 3: she had this like very week week disclaimer kind of

947
00:45:11,080 --> 00:45:14,640
Speaker 3: shoved down in her Instagram bio that's like not affiliated

948
00:45:14,680 --> 00:45:17,080
Speaker 3: with a gema, you know, not affiliated with that book.

949
00:45:17,239 --> 00:45:19,560
Speaker 3: And she's but now it's a whole different name, and

950
00:45:19,600 --> 00:45:22,279
Speaker 3: I just thought that that was, yeah, very similar, because

951
00:45:22,320 --> 00:45:26,760
Speaker 3: it's about so often it's like black creators, black artists,

952
00:45:26,800 --> 00:45:31,759
Speaker 3: black writers, black entertainers who create something and it's ours, right,

953
00:45:32,160 --> 00:45:35,200
Speaker 3: and then it becomes you put a white face on it,

954
00:45:35,239 --> 00:45:39,279
Speaker 3: in a white name or a white you know. Oh yes,

955
00:45:39,640 --> 00:45:43,680
Speaker 3: so Lizzo said black people created rock and roll. Okay,

956
00:45:43,600 --> 00:45:48,120
Speaker 3: oh wow, we know please single. Yeah, And it just

957
00:45:48,200 --> 00:45:50,320
Speaker 3: it continues to happen even today.

958
00:45:50,480 --> 00:45:53,680
Speaker 1: And girl takes something that bitcoin. You know that Dallas

959
00:45:53,680 --> 00:45:55,960
Speaker 1: sign b bitcoin. You know, I trademarked that a year

960
00:45:56,000 --> 00:45:58,719
Speaker 1: before bitcoin ever came out, like that Dallas sign B.

961
00:45:58,800 --> 00:46:01,319
Speaker 1: I own that, Yeah, because everybody I see that, I

962
00:46:01,360 --> 00:46:03,040
Speaker 1: think of you, Yeah, because remember it used to be

963
00:46:03,120 --> 00:46:06,239
Speaker 1: in all my stuff and I didn't because I had

964
00:46:06,239 --> 00:46:09,080
Speaker 1: never Bitcoin wasn't a thing. I was like, I literally

965
00:46:09,120 --> 00:46:11,600
Speaker 1: had a dream and in the dream, my sister was

966
00:46:11,640 --> 00:46:13,399
Speaker 1: drinking from a bug and there was a dollar sign

967
00:46:13,440 --> 00:46:15,319
Speaker 1: B on it, and I was like, what do you

968
00:46:15,360 --> 00:46:17,840
Speaker 1: do with my mug? And then I woke up and

969
00:46:17,880 --> 00:46:19,960
Speaker 1: I was like sleeping on my my parents' couch. I

970
00:46:20,000 --> 00:46:22,239
Speaker 1: was like, ooh, that's my logo dollar sign B. So

971
00:46:22,320 --> 00:46:24,440
Speaker 1: I went, if you go try trade type in dollar

972
00:46:24,480 --> 00:46:28,120
Speaker 1: sign B like it says owned by Tiffany Eliche. I

973
00:46:28,120 --> 00:46:29,960
Speaker 1: still own it. I'm not giving up this, but there

974
00:46:30,000 --> 00:46:32,520
Speaker 1: was nobody to sew because bitcoin's I owned by anyone.

975
00:46:32,880 --> 00:46:35,520
Speaker 1: So it's just really frustrating, you know. Like I was

976
00:46:35,560 --> 00:46:37,080
Speaker 1: just like because I was using it for like a

977
00:46:37,160 --> 00:46:40,400
Speaker 1: year to two years, and then bitcoin came out, someone

978
00:46:40,400 --> 00:46:42,800
Speaker 1: decided this is the artwork for it, and then it

979
00:46:42,840 --> 00:46:45,480
Speaker 1: went crazy, and I just decided, you know, what do

980
00:46:45,560 --> 00:46:48,239
Speaker 1: I do. Do I fight against this like machine thing,

981
00:46:48,520 --> 00:46:52,120
Speaker 1: or do I say that the real the real power

982
00:46:52,160 --> 00:46:54,440
Speaker 1: is in my name budgetista, you know, And so I

983
00:46:54,520 --> 00:46:56,440
Speaker 1: kind of like let it go. But yeah, that sucks.

984
00:46:56,480 --> 00:46:59,080
Speaker 1: I mean I own that, I own that Xala slime

985
00:46:59,239 --> 00:47:00,120
Speaker 1: b baby.

986
00:47:01,400 --> 00:47:05,360
Speaker 3: I mean that sounds like a whole like saga for

987
00:47:05,400 --> 00:47:07,759
Speaker 3: another day, like finding that no one can figure out

988
00:47:07,760 --> 00:47:11,280
Speaker 3: who created a bitcoin, But in Ejama's case, at least

989
00:47:11,640 --> 00:47:13,400
Speaker 3: you know she has. I mean, I don't think it'll

990
00:47:13,480 --> 00:47:16,520
Speaker 3: it can't undo because her social media following is a

991
00:47:16,520 --> 00:47:18,799
Speaker 3: lot less and you know how many people follow So

992
00:47:18,840 --> 00:47:21,279
Speaker 3: you want to talk about thinking that it was because

993
00:47:21,280 --> 00:47:23,160
Speaker 3: they read the book, you know, And that just pisses

994
00:47:23,239 --> 00:47:26,359
Speaker 3: me off, really does. And I'm sure just said all

995
00:47:26,360 --> 00:47:28,399
Speaker 3: the right things about how sorry she is, et cetera,

996
00:47:28,440 --> 00:47:33,239
Speaker 3: et cetera, but it's still that privilege of just just

997
00:47:33,320 --> 00:47:35,840
Speaker 3: even casually, Oh, I didn't know any better. I just

998
00:47:35,880 --> 00:47:37,920
Speaker 3: thought it was a good name. But to not have

999
00:47:37,960 --> 00:47:39,719
Speaker 3: to think about that, and to take something else that

1000
00:47:39,840 --> 00:47:41,520
Speaker 3: was the fruit of someone else's work and then turn

1001
00:47:41,560 --> 00:47:47,080
Speaker 3: it into your own. That is hmm, colonialism, white supremacy, racism.

1002
00:47:47,400 --> 00:47:47,879
Speaker 1: Every day.

1003
00:47:47,920 --> 00:47:50,600
Speaker 3: We're living it even now. So to Tiffany's point, yes,

1004
00:47:50,800 --> 00:47:53,320
Speaker 3: try your best to protect your IP.

1005
00:47:53,560 --> 00:47:58,000
Speaker 1: Yep, yeah, for real, yep. The determine that you're going

1006
00:47:58,040 --> 00:48:00,600
Speaker 1: to be big time one day, and what we you need?

1007
00:48:01,080 --> 00:48:03,440
Speaker 1: You know, what what protection do you need now to

1008
00:48:03,480 --> 00:48:05,279
Speaker 1: make sure when you are big time you're like, oh, no,

1009
00:48:05,360 --> 00:48:07,239
Speaker 1: I own that? Who you know?

1010
00:48:08,120 --> 00:48:08,200
Speaker 3: So?

1011
00:48:09,360 --> 00:48:12,040
Speaker 1: Oh this was a good show.

1012
00:48:11,600 --> 00:48:14,160
Speaker 3: So many hot takes, so much tea a little time.

1013
00:48:14,640 --> 00:48:16,799
Speaker 3: All right, we all know what we say at the

1014
00:48:16,840 --> 00:48:18,600
Speaker 3: end of the show. Tell a friend, Tell a friend,

1015
00:48:18,640 --> 00:48:20,400
Speaker 3: tell a friend, and.

1016
00:48:20,440 --> 00:48:23,399
Speaker 1: Get clear literally share the link like those are like, oh, girl,

1017
00:48:23,480 --> 00:48:27,080
Speaker 1: listen to Brown Ambition. No, forget all that, Hey girls,

1018
00:48:27,160 --> 00:48:30,760
Speaker 1: send your favorite EPI yes, give your friend the link

1019
00:48:30,880 --> 00:48:33,040
Speaker 1: to the actual episode that you love so much. Matter

1020
00:48:33,040 --> 00:48:36,120
Speaker 1: of that, I give it to three different folks. As

1021
00:48:36,120 --> 00:48:39,200
Speaker 1: you know, we do our ba qa on Fridays, So

1022
00:48:39,280 --> 00:48:42,359
Speaker 1: if you have any questions or just even feedback about

1023
00:48:42,360 --> 00:48:44,640
Speaker 1: this show, or you want to submit a question, you

1024
00:48:44,640 --> 00:48:46,400
Speaker 1: can do so at.

1025
00:48:47,040 --> 00:48:51,279
Speaker 3: Brown Edition Podcast at gmail dot com, or you can

1026
00:48:51,360 --> 00:48:54,640
Speaker 3: hit us up on ig. We are at Brown Ambission Podcast.

1027
00:48:54,719 --> 00:48:58,399
Speaker 3: We're also on TikTok. Yeah, yeah, we post Tiffany, I'll

1028
00:48:58,440 --> 00:49:02,000
Speaker 3: post on TikTok at our ambition. Snatch that one up

1029
00:49:02,040 --> 00:49:03,000
Speaker 3: before someone could.

1030
00:49:02,760 --> 00:49:05,840
Speaker 1: Grow, I said, we got a broad ambition of TikTok.

1031
00:49:06,080 --> 00:49:07,439
Speaker 1: That's right, right, I didn't.

1032
00:49:07,640 --> 00:49:09,520
Speaker 2: I lost it with IG and with Twitter, but I

1033
00:49:09,560 --> 00:49:12,080
Speaker 2: had TikTok. We got it. Brought an ambition on TikTok.

1034
00:49:12,520 --> 00:49:15,799
Speaker 3: Follow along, Thank y'all for another wonderful show, and we'll

1035
00:49:15,800 --> 00:49:18,520
Speaker 3: see y'all Friday for b a Q and a bye