WEBVTT - Capítulo 224: DENA Heals 0:00:03.279 --> 0:00:05.400 Are your ears bored? Yeah? 0:00:05.720 --> 0:00:08.200 Are you looking for a new podcast that will make 0:00:08.240 --> 0:00:10.480 you laugh, learn, and say get. 0:00:10.760 --> 0:00:13.720 Yeah, Then tune in to Look At Though Our Radio 0:00:13.840 --> 0:00:16.440 Season ten Today, Okay. 0:00:17.480 --> 0:00:20.479 Look at Our Radio is a radiophonic novella, which is 0:00:20.720 --> 0:00:23.760 just an extra way of saying a podcast. 0:00:24.520 --> 0:00:27.680 Season ten of Look At Thought Our Radio is totally nostalgic. 0:00:28.120 --> 0:00:30.280 We're diving in with a four part series about the 0:00:30.360 --> 0:00:33.320 Latinos who shaped pop culture in the early two thousands. 0:00:33.640 --> 0:00:34.840 But that's not all. 0:00:35.400 --> 0:00:37.879 Season ten is also launching in the wake of LA 0:00:37.960 --> 0:00:42.600 wildfires and a new Trump presidency. As always, we're leaning 0:00:42.640 --> 0:00:46.159 into community by conducting critical interviews with people leading the 0:00:46.200 --> 0:00:49.760 efforts to rebuild LA and fight back against oppression. 0:00:50.240 --> 0:00:54.000 Tune in to Look at Our Radio Season ten. Now 0:00:54.040 --> 0:00:55.959 that's what I call a podcast. 0:00:56.400 --> 0:01:02.480 Love with every listen right at your fingertips. 0:01:03.240 --> 0:01:03.920 Loga l. 0:01:07.280 --> 0:01:11.039 Ola, La Loka Morees. Welcome to season ten of Loka 0:01:11.120 --> 0:01:14.920 to a Radio. I'm Theosa and I'm Mala. Loka to 0:01:15.040 --> 0:01:18.760 a Radio is a podcast archiving are present and shifting 0:01:18.800 --> 0:01:24.000 the culture forward. You're tuning in to Capitolo doos Row 0:01:24.200 --> 0:01:24.759 twenty four. 0:01:25.280 --> 0:01:27.399 Last time on Loca to a Radio. We spoke to 0:01:27.600 --> 0:01:31.880 Maria Garcia about Selena's impact on the early two thousands. 0:01:32.160 --> 0:01:37.040 I do genuinely believe that Selena was sort of like 0:01:37.360 --> 0:01:42.440 the the beta, like the first sort of like proto 0:01:42.640 --> 0:01:47.360 artists that birthed what would be later, what would evolve 0:01:47.520 --> 0:01:50.800 into like what we now know as modern Latinida. 0:01:52.480 --> 0:01:54.960 In today's episode of Loca to a Radio, we're going 0:01:55.040 --> 0:01:58.800 to be talking about the communities of Altadina and Pasadena 0:01:59.240 --> 0:02:04.440 who are rebuilding in the wake of really devastating wildfires 0:02:04.560 --> 0:02:08.440 that just took over La at the top of twenty 0:02:08.440 --> 0:02:11.120 twenty five. And the reason why this is important for 0:02:11.200 --> 0:02:15.240 us to talk about as Angelino's but b also because 0:02:15.680 --> 0:02:18.920 THEOSSA and I grew up in the area. I went 0:02:19.400 --> 0:02:23.160 to high school in Pasadena. We lived in East Pasadena 0:02:23.240 --> 0:02:28.360 at the beginning of my life, and Pasadena Altadena. We 0:02:28.520 --> 0:02:33.520 always had my siblings and I friends, classmates, family, community 0:02:33.560 --> 0:02:37.720 members who lived up in the hills and whose houses 0:02:37.720 --> 0:02:41.079 we would visit. Dances were held at people's homes in 0:02:41.160 --> 0:02:44.680 high school, so we were just like in the community. 0:02:44.840 --> 0:02:47.880 And I haven't lived in Pasadena and in the San 0:02:47.919 --> 0:02:50.200 Gabriel Valley for a very long time now, not since 0:02:50.240 --> 0:02:54.360 like twenty fourteen, but I still love the community and 0:02:54.400 --> 0:02:56.120 I still consider it to be my community. 0:02:57.240 --> 0:03:00.359 Yeah, I love that. It feels like everyone that I've 0:03:00.360 --> 0:03:02.919 talked to that has had either roots in Alsadina or 0:03:03.000 --> 0:03:07.480 Pasadena like always considers that home. And for us, in 0:03:07.560 --> 0:03:12.440 particular with my family, there is such a deep and 0:03:12.480 --> 0:03:17.440 personal connection to Altadena because when my grandparents immigrated, they 0:03:18.000 --> 0:03:23.359 immigrated to Texas and then ended up in Altadena, rented, 0:03:23.880 --> 0:03:27.639 eventually bought a house on Harriet Street in Altadena, and 0:03:27.680 --> 0:03:31.040 that was the family home until two thousand and three. 0:03:31.720 --> 0:03:34.960 And it was because it was the family home, Grandma's house, 0:03:35.080 --> 0:03:38.800 my Grandpa's house, It was where everybody lived at some point. 0:03:39.040 --> 0:03:43.560 It was literally the safe haven. Anytime Mathias were going 0:03:43.600 --> 0:03:46.960 through a divorce, they would go to Grandma's house and 0:03:47.200 --> 0:03:53.920 Grandma Grandpa would you know, kind of mend, mend the family, 0:03:54.360 --> 0:03:57.320 mend the heartbreak, take care of the kids. And so 0:03:57.840 --> 0:04:00.800 that was definitely like such a special place for all 0:04:00.840 --> 0:04:04.600 of us. It was where I grew up going and 0:04:04.960 --> 0:04:08.560 until we moved to Southeast Dele like Altadena, Pasadena was 0:04:08.640 --> 0:04:11.000 home for us, and my brothers went to high school 0:04:11.040 --> 0:04:14.520 in Pasadena, my mom went to Blair High School, and 0:04:14.720 --> 0:04:18.480 we are just felt feel still so rooted in the community, 0:04:18.720 --> 0:04:22.239 even though we haven't lived there for over twenty years 0:04:22.279 --> 0:04:25.680 at this point. And so when we heard that the 0:04:25.960 --> 0:04:30.640 wildfires broke out, everyone in the family was like, what 0:04:30.760 --> 0:04:33.440 about Grandma's house? Even though it's not Grandma's house anymore, 0:04:33.520 --> 0:04:36.760 but it was still like, is her house still at 0:04:37.000 --> 0:04:39.039 even though it hasn't been ours for so long? And so, 0:04:40.240 --> 0:04:43.480 like you, I felt like that is still home even 0:04:43.480 --> 0:04:45.840 though it hasn't been our home for so long. And 0:04:45.920 --> 0:04:47.480 I think that a lot of people feel that way 0:04:47.560 --> 0:04:50.880 because if you're not familiar with Altadena, it is a 0:04:50.920 --> 0:04:55.080 black and brown neighborhood and it was a safe haven 0:04:55.160 --> 0:04:58.760 for so many people, and I think that's why there's 0:04:58.800 --> 0:05:03.080 a lot of grief. In addition to the physical homes 0:05:03.160 --> 0:05:06.440 being lost, it's like the community that was lost as well. 0:05:07.040 --> 0:05:11.800 Oh absolutely, And there's been I think more writing done 0:05:11.800 --> 0:05:16.880 on this, but that Alta dina being a place where 0:05:17.960 --> 0:05:22.920 working class black and brown families could buy homes and 0:05:23.000 --> 0:05:27.080 like back in the day, like in the seventies, you know, 0:05:27.560 --> 0:05:31.000 and we're able to like own property, own land. 0:05:31.160 --> 0:05:33.719 That's what my grandparents brought bought their house in the seventies. 0:05:33.800 --> 0:05:38.760 Yeah, in a suburban environment. And something about la that 0:05:38.800 --> 0:05:42.159 I think sometimes gets lost when we talk about la 0:05:42.960 --> 0:05:47.200 is folks tend to like really hyper focus on like 0:05:48.000 --> 0:05:53.080 East Los Angeles South Central as being the locations where 0:05:53.080 --> 0:05:56.280 people of color live and exist, and we don't always 0:05:56.480 --> 0:06:01.160 talk about the suburbs as being very sea heavy places 0:06:01.880 --> 0:06:05.599 and places where people of color for many, many years 0:06:05.640 --> 0:06:09.880 and for multiple generations have deep roots and entire like 0:06:09.880 --> 0:06:13.039 like you've said, entire communities. And I think of the 0:06:13.080 --> 0:06:15.960 San Gable Valley as being one of those places. Right, 0:06:16.160 --> 0:06:20.080 Like our suburbs in La County are not necessarily all 0:06:20.080 --> 0:06:23.760 white suburbs, right, That's just not the reality of the 0:06:23.800 --> 0:06:27.720 County of Los Angeles, and Altadena has no exceptions. And 0:06:27.880 --> 0:06:31.719 you actually went out into the field and you went 0:06:32.160 --> 0:06:35.640 to the community to work being done out there in Pasadena, Altadena, 0:06:36.000 --> 0:06:38.640 and you conducted an interview. Can you tell us more? 0:06:39.200 --> 0:06:43.600 Yeah, So recently I was able to connect with this project, 0:06:43.720 --> 0:06:47.359 this mutual aid effort called Dina Heels in the city 0:06:47.360 --> 0:06:51.440 of Pasadena on the historic Colorado Boulevard is the Paseo 0:06:51.680 --> 0:06:54.520 in Outdoor Mall. If you're local, you probably know what 0:06:54.520 --> 0:06:59.000 I'm talking about and surrounded by retail stores and restaurants, 0:06:59.240 --> 0:07:04.080 is Dina Heels, a marketplace and wellness center imagined by 0:07:04.880 --> 0:07:10.160 Revolve Impact, the Bito Coffee, Colibri Collective, and Homeboy Industries. 0:07:10.760 --> 0:07:14.679 Dina Heels is a mutual aid site offering a unique 0:07:14.720 --> 0:07:19.600 shopping and holistic experience for community members specifically affected by 0:07:19.960 --> 0:07:23.240 the Eden Canyon fires. In this interview, I speak with 0:07:23.400 --> 0:07:28.000 Carola Secata and Shieldba Shaw about their mutual aid efforts 0:07:28.000 --> 0:07:31.920 and what they're doing to help the folks recovering from 0:07:32.040 --> 0:07:34.240 the wildfires. Here's my interview. 0:07:38.320 --> 0:07:42.440 My name is Carola Secada she Ada pronouns. I am 0:07:42.800 --> 0:07:48.960 director's people of at Revolve Impact with Social Impact Creative Agency, 0:07:49.480 --> 0:07:53.320 and we are now at the space that we have 0:07:53.880 --> 0:07:58.200 named Dina Heels. That was an immediate response of a 0:07:58.240 --> 0:08:01.560 coalition that was built in response to the Eaton fire. 0:08:02.600 --> 0:08:05.840 And tell me about the space, Dina Heels. What kind 0:08:05.840 --> 0:08:08.920 of programming are you doing? Tell me about the space itself. 0:08:08.960 --> 0:08:11.880 It's multi use, it's very large, walk. 0:08:11.720 --> 0:08:12.240 Us through it. 0:08:13.160 --> 0:08:16.200 So Dina Heels. It was started as a little spark, 0:08:16.320 --> 0:08:19.960 so I was also I'm a team member of the 0:08:20.040 --> 0:08:23.920 Revolved team, but also I was impacted by the fires 0:08:23.960 --> 0:08:26.440 and lost my home, one of our cars, and all 0:08:26.440 --> 0:08:29.320 of our possessions, and so I took a couple of 0:08:29.320 --> 0:08:31.840 weeks off work and then when I came back, my 0:08:31.880 --> 0:08:33.840 team said, Hey, Corolla, we're actually going to meet. 0:08:33.679 --> 0:08:34.439 At this space. 0:08:35.440 --> 0:08:40.040 And I came and it was Dina Heels. So our team, 0:08:40.200 --> 0:08:44.320 in collaboration with Homeboy Industries, the city of Pasadena really 0:08:44.880 --> 0:08:48.360 came Antipedo Coffee came together to like it was like 0:08:48.640 --> 0:08:52.440 truly like old school Black Panther mutual aid style, like 0:08:52.520 --> 0:08:53.880 what are we all going to do? How are we 0:08:53.920 --> 0:08:58.400 going to show up? And so in working with the Paseo, 0:08:59.360 --> 0:09:03.520 they gave us two retail spots that had no cost 0:09:03.679 --> 0:09:07.240 through April. So one we made a mutual land marketplace 0:09:08.960 --> 0:09:10.960 with three Well we have a lot of relationships with 0:09:11.000 --> 0:09:13.920 a lot of values aligned brands and so they were 0:09:13.960 --> 0:09:17.040 able to donate thousands of clothinges. And across the way 0:09:17.200 --> 0:09:21.959 is the Wellness Center where we just provide healing centered activities, 0:09:22.720 --> 0:09:28.240 community building activities like healing circles, sound baths, one on 0:09:28.320 --> 0:09:33.400 one therapy, no cost of the community for fire impact 0:09:33.480 --> 0:09:33.839 of people. 0:09:34.640 --> 0:09:37.760 How does it feel to be working in this neutual 0:09:37.800 --> 0:09:40.560 laid effort while also being directly impacted. 0:09:41.520 --> 0:09:45.520 It's overwhelming. Number One, the generosity of our community in Altadina. 0:09:45.559 --> 0:09:48.880 I loved Altadina's the first community where I haven't had 0:09:48.880 --> 0:09:51.920 to hide any part of my identity. Right, I'm a 0:09:52.120 --> 0:09:56.600 first gen Peruvian queer mama, and I can be all 0:09:56.640 --> 0:10:01.080 that in Altadenas. So when this happened, the our put 0:10:01.120 --> 0:10:04.280 of love was just so overwhelming. And it still is. 0:10:04.320 --> 0:10:09.240 The generosity of everybody that I've had to really decide. 0:10:09.280 --> 0:10:12.040 Am I a participant in Dina heels or am I 0:10:12.160 --> 0:10:14.320 the organizer representing revoll Field? 0:10:15.080 --> 0:10:18.880 And how do you choose which god all lives showing 0:10:18.960 --> 0:10:19.440 up today? 0:10:21.120 --> 0:10:24.800 I really think that I have to ground myself and 0:10:24.920 --> 0:10:26.760 really be honest with myself. Do I need to be 0:10:26.840 --> 0:10:30.200 held or can I hold? And that's how I decide 0:10:30.200 --> 0:10:31.520 how my day goes these days. 0:10:32.360 --> 0:10:34.160 It's so important. And I want to go back to 0:10:34.160 --> 0:10:38.040 what you said about mutual aid. Can you define mutual 0:10:38.080 --> 0:10:41.200 aid for us? And how maybe Revolved is using mutually 0:10:41.240 --> 0:10:45.480 as an effort to assist the local community. 0:10:45.960 --> 0:10:50.199 Yeah, well, mutually comes as just like community members coming 0:10:50.200 --> 0:10:55.199 together to meet the needs are most vulnerable, right, And ideally, 0:10:55.240 --> 0:11:00.640 no strings attached, no political transactions, nothing is just it's 0:11:00.720 --> 0:11:03.319 kind of like a fellowship of the rings. Everybody comes 0:11:03.320 --> 0:11:06.320 with their own gifts and like revolves the L's and 0:11:06.480 --> 0:11:10.800 colib recollective. Who is running our mutual aid marketplace comes 0:11:10.840 --> 0:11:14.720 with that knowledge and that gift of running a storefront. 0:11:14.960 --> 0:11:18.200 Who would you say, are the folks that are coming in? 0:11:18.480 --> 0:11:21.240 Obviously they've been impacted, but if you could maybe give 0:11:21.280 --> 0:11:22.119 us a profile. 0:11:23.480 --> 0:11:29.120 So we've had from families that had six homes, actual 0:11:29.200 --> 0:11:34.000 structures that lost them all, to a single parent with 0:11:34.080 --> 0:11:40.120 a child, to today. We had a person that was 0:11:40.160 --> 0:11:42.280 a musician and had lived in her house for thirty 0:11:42.360 --> 0:11:47.640 years and lost all her instruments and lives by herself 0:11:47.840 --> 0:11:53.880 and because of insurance bs was had to live in 0:11:53.920 --> 0:11:55.640 her car for a couple of weeks because they were 0:11:55.720 --> 0:11:59.760 writing insurance was putting the wrong name on her chast. 0:12:00.320 --> 0:12:03.640 So it is really a white spectrum of folks, but 0:12:03.720 --> 0:12:05.360 it's very much a mare of Altadena. 0:12:06.679 --> 0:12:10.440 Yeah, the start of the fires are the onset, and 0:12:10.480 --> 0:12:14.960 even in the immediate weeks of the aftermath, we saw 0:12:15.200 --> 0:12:16.840 droves of people volunteering. 0:12:17.200 --> 0:12:21.760 We saw a lot of mutual aid, monetary aid, it's 0:12:21.760 --> 0:12:23.680 been a couple of months. It's been about two months 0:12:23.679 --> 0:12:28.360 at least since the initial fires started. Do you think 0:12:28.360 --> 0:12:31.120 people are still showing up the same? Is there still energy? 0:12:31.400 --> 0:12:35.360 Could as a broader LA community be doing more? What's 0:12:35.400 --> 0:12:37.240 your temperature on that? 0:12:38.559 --> 0:12:41.120 I feel like the intensity of how people show up 0:12:41.200 --> 0:12:45.320 is the same. I think the numbers might have dwindled 0:12:45.320 --> 0:12:48.760 a little bit. But also it's funny because now after 0:12:48.960 --> 0:12:52.000 two months, people are starting to realize and know that 0:12:52.080 --> 0:12:55.760 Dina Heels is here at this shopping So we're seeing 0:12:55.800 --> 0:12:59.599 like now in upswing of people. So for example the marketplace, 0:13:00.800 --> 0:13:03.120 it's just by word of mouth and there's like five 0:13:03.240 --> 0:13:06.280 hundred people on the list waiting to shop. Our process, 0:13:07.280 --> 0:13:11.560 coly recollective process is very dignified. So it's you fill 0:13:11.600 --> 0:13:15.199 out this form and then you make an appointment. So 0:13:15.240 --> 0:13:19.120 each family has their own shopping appointment. We welcome them, 0:13:19.200 --> 0:13:21.840 give them coffee, give them a meal, and they have 0:13:21.880 --> 0:13:25.120 a shopper that helps them curate the stuff that they 0:13:25.160 --> 0:13:29.640 need and so so it's just their time, which just 0:13:29.679 --> 0:13:33.480 from an impacted person who I've been to donation centers 0:13:33.520 --> 0:13:35.920 where it feels like everybody's just kind of rushing it 0:13:35.920 --> 0:13:39.480 feels like a Black Friday energy because they feel like 0:13:39.840 --> 0:13:41.760 they just lost so much and so they feel like 0:13:41.760 --> 0:13:45.000 they have to grab quick. But then there's a los 0:13:45.000 --> 0:13:47.320 sense that your neighbors right next so you also needed 0:13:47.400 --> 0:13:53.880 to grab stuff, you know. So so yeah, so I 0:13:53.920 --> 0:13:57.840 think it's it's funny because I think that the key 0:13:57.880 --> 0:14:01.160 players are coming in for the long term, and so 0:14:01.200 --> 0:14:02.160 we're starting to see that. 0:14:03.200 --> 0:14:06.520 So there's a lot of wellness happening clearly at the 0:14:06.559 --> 0:14:10.199 wellness space from yoga, and I also know there's healing circles. 0:14:10.200 --> 0:14:12.800 Can you tell me about some of the healing circles 0:14:12.800 --> 0:14:14.480 that are taking place here in this space. 0:14:15.000 --> 0:14:18.199 Every other Thursday there is a men's healing circle and 0:14:18.240 --> 0:14:22.280 it's led by Mariela Rochell Signo Lessons and also in 0:14:22.360 --> 0:14:25.360 partnership with yanc from Hands and Soil, and it's been 0:14:25.520 --> 0:14:29.120 from what I hear, it's been very fruitful, very healing, 0:14:30.240 --> 0:14:34.640 very vulnerable space and starting in a couple of weeks 0:14:34.920 --> 0:14:39.160 the alternate Thursday, we're gonna lead a women's circle like 0:14:39.160 --> 0:14:40.280 a mother's led circle. 0:14:40.960 --> 0:14:44.960 And you mentioned there being very targeted efforts to let 0:14:45.520 --> 0:14:48.520 the community know that this exists. What are ways that 0:14:48.560 --> 0:14:50.920 you're letting them know. Is it word of mouth? Is 0:14:50.960 --> 0:14:54.560 it social? How are you reaching the folks that really 0:14:54.640 --> 0:14:55.960 need this mutual aid? 0:14:56.600 --> 0:15:00.560 That is a continual effort and we're learning every day 0:15:01.000 --> 0:15:03.720 and so we also have a very diverse So there's 0:15:03.840 --> 0:15:09.960 the blocks that we're encountering our language right, digital literacy 0:15:10.800 --> 0:15:14.600 access into a generational issues that elders might not be 0:15:14.920 --> 0:15:22.200 so equipped to just navigate digitally. So we are really 0:15:22.800 --> 0:15:26.720 leaning on the community orgs to let us know what 0:15:26.920 --> 0:15:29.320 is the best way to communicate. Is it a flyer? 0:15:29.400 --> 0:15:33.200 Is it an in person presentation? Do we also sign it? 0:15:33.800 --> 0:15:37.760 We have a partnership with Ultimate. They have promo dodas promotes. 0:15:38.080 --> 0:15:41.480 Do we use them to let folks know that we're here. 0:15:41.920 --> 0:15:46.720 So we're using like all grassoms, organizing all the digital media, 0:15:46.760 --> 0:15:48.520 and every day we learn a little bit more about 0:15:48.520 --> 0:15:49.600 how we can emphasize this. 0:15:50.680 --> 0:15:54.240 It sounds very collaborative, which is the nature of Revolved 0:15:54.360 --> 0:15:58.080 and they'll do and the partners that y'all have. Do 0:15:58.120 --> 0:16:01.320 you think that do you feels can be a potential 0:16:01.440 --> 0:16:05.360 model for mutual late efforts in LA and beyond? 0:16:05.960 --> 0:16:09.080 I mean absolutely, I really we're trying to make the 0:16:09.120 --> 0:16:11.200 case that we need to be here for at least 0:16:11.280 --> 0:16:15.120 two to three years. That is at the minimum, what 0:16:15.240 --> 0:16:19.360 this rebuild is going to take. And yes, we're as 0:16:19.840 --> 0:16:22.240 a revolve, we're trying to capture the model, trying to 0:16:22.240 --> 0:16:24.760 make a blueprint of this is what it takes. These 0:16:24.760 --> 0:16:27.040 are the values that everybody has to agree with. These 0:16:27.040 --> 0:16:30.400 are the conscious relationship agreements that each org and each 0:16:30.440 --> 0:16:35.000 partner has to come in and being unapologetic about and 0:16:35.160 --> 0:16:38.720 also coming in with enough I don't know what I 0:16:38.760 --> 0:16:42.240 don't know to be able to learn, and that I 0:16:42.320 --> 0:16:45.000 think when we find people, especially now in the political 0:16:45.040 --> 0:16:48.800 climate that there's so much distrust even within movements, I 0:16:48.800 --> 0:16:51.760 think we have to be very clear on those things, 0:16:51.800 --> 0:16:55.200 on those values so we can make this flow. 0:16:56.000 --> 0:16:58.520 And you mentioned that you have this space until March, 0:16:58.600 --> 0:17:02.920 I'm sorry, until April. The April and you want us. 0:17:03.320 --> 0:17:05.679 You're making the case that you should be here longer. 0:17:05.960 --> 0:17:09.120 So what can we expect for the next couple of months. 0:17:09.160 --> 0:17:10.640 If anyone is listening and in. 0:17:10.640 --> 0:17:13.680 The area, you got to sign up to Dina Hills 0:17:13.720 --> 0:17:16.120 dot com and we have a weekly newsletter of all 0:17:16.160 --> 0:17:18.879 the events that are going Our partners are now giving 0:17:19.000 --> 0:17:22.880 us information so we can populate that that newsletter as well, 0:17:23.080 --> 0:17:27.320 from like legal aid to any healthcare stuff to housing, 0:17:27.800 --> 0:17:30.760 even renters' rights, whatever you need. We're trying to just 0:17:30.880 --> 0:17:35.320 compile all the information because there is an access and 0:17:35.440 --> 0:17:36.679 overwhelmness of. 0:17:37.440 --> 0:17:38.960 Go to this source, go to this source. 0:17:39.200 --> 0:17:43.000 It's just that itself is overwhelming. So do that also 0:17:43.040 --> 0:17:47.080 our Instagram, we have stories and we're just uh and 0:17:47.160 --> 0:17:49.600 our events that are coming up from the protections themselves 0:17:49.640 --> 0:17:53.239 so they can explain to the folks what they're what 0:17:53.280 --> 0:17:57.800 they're experiencing. And just a lot more like partners and 0:17:57.840 --> 0:18:02.119 brands the mutually marketplace. We're getting a lot of tractions 0:18:02.160 --> 0:18:05.520 in terms of donation from some bomb and do fashion 0:18:05.560 --> 0:18:08.240 brands and I just keep an eye. 0:18:08.119 --> 0:18:11.800 Out, amazing, what do you want people or anyone listening 0:18:11.840 --> 0:18:15.520 to know, as someone that was impacted, if you could 0:18:15.520 --> 0:18:18.520 put that hat on for us and let the audience 0:18:18.640 --> 0:18:22.560 know what they should know and how maybe they can 0:18:22.800 --> 0:18:24.240 just show up. 0:18:24.520 --> 0:18:28.240 That grief is like the ocean, and sometimes it lulls, 0:18:28.359 --> 0:18:34.560 sometimes it's tsunamis And after two months, barely our shock 0:18:34.680 --> 0:18:38.200 is wearing off, or adrenaline is wearing off, and grief 0:18:38.240 --> 0:18:43.199 is barely starting to set in. So to really just 0:18:43.280 --> 0:18:47.600 remember that advocacy for systems change to make sure that 0:18:47.600 --> 0:18:52.880 we're made whole is important as well as the healing, 0:18:53.359 --> 0:18:57.040 the community, building, the proximity, the joy. It needs to 0:18:57.080 --> 0:18:59.000 be equally as important. 0:18:59.200 --> 0:18:59.800 Thank you so much. 0:19:00.359 --> 0:19:01.359 If everything else you want, the. 0:19:01.359 --> 0:19:06.680 Ship got the radio for president? Look at that radio 0:19:06.760 --> 0:19:07.360 for president. 0:19:07.440 --> 0:19:07.680 Test. 0:19:16.200 --> 0:19:21.080 My name is Sheelda shaw A. Working on a fire 0:19:21.119 --> 0:19:25.720 relief project and this has taken taken on an epic 0:19:25.800 --> 0:19:29.680 proportion of its own. But so we founded an organization 0:19:29.760 --> 0:19:33.280 called the Galibi Collective and it is working with Dina 0:19:33.359 --> 0:19:36.520 Heels to provide a marketplace to provide goods for Bamient 0:19:36.600 --> 0:19:39.320 members and households that have lost their home. Tell me 0:19:39.359 --> 0:19:45.200 more about the collective. Yeah, we originally started out the 0:19:45.400 --> 0:19:48.960 entire organization was really by the seat of our pants. 0:19:48.960 --> 0:19:51.080 We saw a need, we filled it, saw another need 0:19:51.119 --> 0:19:54.240 started feeling that and people felt very called to this 0:19:54.400 --> 0:19:57.840 mission and we were just we threw up a pseudo name. 0:19:58.000 --> 0:20:00.879 We just put Eaten Fire Support Roo. You're running it 0:20:01.280 --> 0:20:05.520 very quickly, just focusing on execution, and over time there 0:20:05.520 --> 0:20:10.119 were the same ten women twelve women that kept coming 0:20:10.160 --> 0:20:15.320 back and there was this beautiful energy. The place would 0:20:15.400 --> 0:20:19.720 hump and I think that positivity of women working together, 0:20:20.480 --> 0:20:23.720 inspired by something just coming from all different walks of 0:20:23.760 --> 0:20:28.480 life joining together and then collective really resonated with us. 0:20:28.520 --> 0:20:30.960 And so we started to look at real names, and 0:20:31.040 --> 0:20:36.840 Glibri felts very appropriate because Galibris and Latin culture represents 0:20:36.880 --> 0:20:40.480 strength and resilience, especially after trauma or grief, and so 0:20:40.560 --> 0:20:45.119 seeing one, it's like a symbol of renewal or resurgence, revival, 0:20:45.880 --> 0:20:48.000 and it's exactly what we were doing, and it felt 0:20:48.119 --> 0:20:51.959 very attuned to the mission and the women and the 0:20:52.080 --> 0:20:55.959 energy that we were celebrating. Tell me about the marketplace 0:20:56.000 --> 0:20:58.640 that you're running and how you got involved with that. 0:21:00.040 --> 0:21:03.920 Background is in retail and fashion from a brand perspective, 0:21:04.040 --> 0:21:07.199 and so I ran I ran called Viana for thirteen years. 0:21:07.200 --> 0:21:10.160 I was the co founder alongside Carla Gargo, and so 0:21:10.200 --> 0:21:15.080 she's continued to run the brand, and I, you know, 0:21:15.160 --> 0:21:18.640 as with the fires on January seventh, felt very called 0:21:18.680 --> 0:21:23.240 to contribute and I felt like I was uniquely positioned 0:21:23.280 --> 0:21:25.320 to do certain things. I knew a lot of brand 0:21:25.320 --> 0:21:27.800 founders I could reach out to that to get donations. 0:21:27.840 --> 0:21:31.200 I knew I have a user's center background, so I 0:21:31.280 --> 0:21:34.160 knew I could ask families what they needed, and what 0:21:34.240 --> 0:21:37.240 I really we really started with was a lot of 0:21:37.240 --> 0:21:40.119 people were jumping in for donations, which was incredible, but 0:21:40.560 --> 0:21:43.320 very few people were stopping to ask the families what 0:21:43.359 --> 0:21:47.679 would actually be useful or supportive. So we started there 0:21:47.840 --> 0:21:51.680 with the form and just gathering needs and then sourcing donations. 0:21:52.119 --> 0:21:55.879 We started packing care packages out of Finance Intervention program 0:21:55.880 --> 0:21:58.560 in Lincoln Heights and so we were running a full 0:21:58.640 --> 0:22:02.720 distribution center making it very easy for volunteers to shop 0:22:02.760 --> 0:22:05.200 a pack for families. We're able to do twenty twenty 0:22:05.200 --> 0:22:08.040 five famals a day at the height of the center, 0:22:08.800 --> 0:22:11.160 and our whole goal was to really start to get 0:22:11.160 --> 0:22:14.360 to phase two of this project, which we jokingly call 0:22:14.520 --> 0:22:17.840 let me choose my own underwear, to really empower our 0:22:17.920 --> 0:22:20.960 families more so, our whole vision with all that background 0:22:21.040 --> 0:22:26.000 is to say, we challenge ourselves to think, could we 0:22:26.040 --> 0:22:30.879 create an experience that gave these families the respect and 0:22:31.040 --> 0:22:34.680 dag maybe they deserved right these households, to give them 0:22:35.040 --> 0:22:38.760 a sense of normalcy that they could actually choose their 0:22:38.800 --> 0:22:42.119 own items. Try it on, get a coffee right for 0:22:42.960 --> 0:22:46.359 just a few you know, like a few hours in 0:22:46.480 --> 0:22:51.000 that day shop and like we used to, right like 0:22:51.080 --> 0:22:53.560 they used to, And so that's what we did. So 0:22:53.640 --> 0:22:55.920 we created an entire storefront. We have a full back 0:22:55.960 --> 0:22:59.040 of house with everything bend to organized. We have a 0:22:59.080 --> 0:23:03.440 full front of house, the floor. We're offering everything for men's, women's, 0:23:03.440 --> 0:23:05.320 and child. Who are the types of people that are 0:23:05.320 --> 0:23:08.240 coming in and are shopping at the marketplace? Actually, I 0:23:08.240 --> 0:23:11.560 could give you a very strong demographic profile because we 0:23:11.600 --> 0:23:15.399 were very intentional, intentional about who we went after in 0:23:15.480 --> 0:23:17.639 the beginning. And when I say when we went after, 0:23:17.800 --> 0:23:20.399 I mean who did we want a service from our mission? 0:23:20.800 --> 0:23:26.800 So we primarily targeted marginalized communities of the Eton fire 0:23:26.960 --> 0:23:30.720 only people of color. We went through all the gofundmes, 0:23:30.760 --> 0:23:33.879 the African American list, the Filipino list, the disabled lists, 0:23:34.400 --> 0:23:39.119 the LATINX list, and we basically actually even went to 0:23:39.160 --> 0:23:41.760 the ones that were most underserved. So on the go fundme, 0:23:41.840 --> 0:23:45.600 for example, I said twenty five percent filled, but it's 0:23:45.640 --> 0:23:49.040 a two hundred and fifty thousand dollars raise. That was 0:23:49.119 --> 0:23:52.160 not necessarily who we were targeting. We were going after 0:23:52.200 --> 0:23:54.679 the families that only asked for five you know, and 0:23:54.760 --> 0:23:57.680 had one hundred percent lost everything and didn't have insurance, 0:23:57.720 --> 0:23:59.399 so we started there and then we partnered with a 0:23:59.480 --> 0:24:03.479 lot of group some community centers in Outstema directly, and 0:24:03.560 --> 0:24:06.399 then from there we went word of mouth. So anyone 0:24:06.440 --> 0:24:08.400 who came to pick up a package, do you have 0:24:08.480 --> 0:24:11.280 a neighbor who's elderly that hasn't been able to complete afore? 0:24:11.520 --> 0:24:13.520 Do you know someone else that you want to compete 0:24:13.560 --> 0:24:15.600 this for? So it was a very word of my mouth. 0:24:15.640 --> 0:24:18.320 We potentially did not rely on social media so we 0:24:18.320 --> 0:24:22.520 could attract the same population and it's been really amazing 0:24:22.600 --> 0:24:25.359 to see that these people know each other and there 0:24:25.680 --> 0:24:37.879 they're in each other's neighbors. What is the shopping experience? Like, 0:24:38.119 --> 0:24:41.640 I know that you have your intake arms and there's appointments, 0:24:41.800 --> 0:24:44.520 but if you cole walk us through what Clobal shopping 0:24:44.560 --> 0:24:49.280