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Speaker 1: You are now Angelo what I call ye?

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Speaker 2: All right?

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Speaker 3: It is way up with Angela Yee. I'm Angela Yee

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Speaker 3: and my really fun guest co host Candice is here

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Speaker 3: with me all week.

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Speaker 2: Good morning, on a hot day. It is hot day.

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Speaker 3: We made it, Okay, I made it. Yes, And I

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Speaker 3: believe your husband comes in town today.

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Speaker 4: Well, okay, he was coming, but his job wants to

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Speaker 4: steal his soul.

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Speaker 2: Okay, shout out, we love his job.

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Speaker 4: He now has meetings that are preventing him from frolicking with.

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Speaker 2: Me in the city.

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Speaker 3: Okay, Well it happens.

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Speaker 2: Yeah, happens when you're married.

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Speaker 4: So many works because people think he doesn't work. Okay,

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Speaker 4: the man works and he's busy. Yes, but I'll see

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Speaker 4: him when I get home.

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Speaker 2: All right.

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Speaker 3: Well, we also have a fun show for you today.

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Speaker 3: It is a wealth Wednesday. So I have a special guest,

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Speaker 3: Marcus Collins. He is the author of for the Culture,

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Speaker 3: Doctor Marcus Collins, but he's also a professor at University

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Speaker 3: of Michigan, The Power behind What we Buy, what we do,

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Speaker 3: and who we want to be, And he's been behind

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Speaker 3: a lot of really great and successful campaigns. But he

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Speaker 3: did work at Steve Stouts Translation agency. He helped the

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Speaker 3: beginning of the bee Hive when that first got started.

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Speaker 3: Oh wow, it was actually called something else, And we'll

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Speaker 3: talk about it in the interview, and so he'll be

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Speaker 3: able to discuss how the infamous bee Hive beginnings were. Yeah,

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Speaker 3: so that whole branding, marketing, why we buy the things

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Speaker 3: that we do. All of those are important conversations as

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Speaker 3: we also are having conversations about why diversity is important

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Speaker 3: in the workforce. THEEI is not dead, right, why are

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Speaker 3: they trying to kill Contrary to PROBERTA believe it's not dead.

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Speaker 2: You got to keep it going.

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Speaker 3: But let's get the show off with some love and positivity.

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Speaker 3: Let's shine a light eight hundred two nine two fifty one,

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Speaker 3: fifty years and number. Call us up and let us

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Speaker 3: know who you want to shine a line in. But

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Speaker 3: the songs for you, Candice Misindependent, way up, I'll.

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Speaker 5: Tak turn your lights on y'all, Sauce breading love to

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Speaker 5: those who are doing greatness.

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Speaker 3: Shine the light on them, Shine the light on them.

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Speaker 5: It's time to shine a light on them.

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Speaker 3: It's way up. And Candace, Candice Diller Bassett is here

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Speaker 3: with me.

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Speaker 2: Alway. I'm gonna miss you when you leave.

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Speaker 4: I know, I was thinking, like, wait, I have to

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Speaker 4: go home, but let's spread some love.

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Speaker 3: Let's shine it like today. One to shine a light

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Speaker 3: on detroiter Katrina Bellin. She just recently unveiled the Pink

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Speaker 3: Diamond Beauty Mall and that is on the Avenue of

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Speaker 3: Fashion on Livnoi in Detroit, and that is going to

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Speaker 3: be a space that is now being dubbed Michigan's first

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Speaker 3: ever beauty mall. They'll have Manicura's facials, massides, therapy, lash extensions,

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Speaker 3: a meditation room, yoga, reiki, spiritual guidance, and a whole

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Speaker 3: lot more.

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Speaker 6: So.

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Speaker 3: Fortunately for her, she got the MotorCity Match Grant, and

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Speaker 3: that was a grant that she applied for several times.

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Speaker 3: She finally ended up getting it. She got fifty thousand

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Speaker 3: dollars in twenty twenty two, which helped her actually finish

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Speaker 3: these renovations to be able to open up the space

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Speaker 3: and get this dream accomplished.

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Speaker 2: Shout out to you, Yes, all.

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Speaker 3: Right, shout out to you, Katrina. We would be at

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Speaker 3: Pink Diamond Beauty Mall when we're in Detroit. So the

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Speaker 3: space is finally open. So congratulations, I love that name.

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Speaker 2: Pink Diamond, Heath Diamond.

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Speaker 3: All right, now, who do you guys want to shine

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Speaker 3: a light on? Eight hundred two nine fifty fifty Dwayne,

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Speaker 3: who you want to shine a light on?

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Speaker 7: Yeah? I just want to shine a light on my wife, Jakoya,

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Speaker 7: and I want to know. I want to tell her

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Speaker 7: that she's doing an amazing job at raising my son

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Speaker 7: and that all of her actions are being watched.

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Speaker 2: I love her, And doctor, that's sweet. We need more

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Speaker 2: men like you in the world.

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Speaker 4: Yes, because being a mother is hard work, being a

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Speaker 4: wife is hard work, and being appreciated is under It

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Speaker 4: doesn't happen.

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Speaker 7: Enough, Yes it is. I just want her. I just

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Speaker 7: want to let her know that her.

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Speaker 6: I can't even pronounce it.

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Speaker 7: I can't even say what I want to say, because

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Speaker 7: she's that much of a good person.

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Speaker 3: Okay, I like to hear that teamwork makes the dream work.

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Speaker 3: Thank you for calling. Thank you that would shine a

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Speaker 3: light eight hundred two ninet two fifty one to fifty

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Speaker 3: in case you couldn't get through. And when we come back,

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Speaker 3: we have your yea tea and so much love is

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Speaker 3: blind Candace is so into love is blind now.

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Speaker 2: But I'm kind of obsessed a little bit.

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Speaker 3: Yes, well, Clay will be on the show tomorrow and

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Speaker 3: we have a little preview for you guys because there's

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Speaker 3: been a lot of drama behind the scenes, so we're

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Speaker 3: gonna give you a little something in yet when we

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Speaker 3: come back, it's exclusive. It's way up way.

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Speaker 4: She's like the talk like they angela Jean like they

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Speaker 4: angela jee Man.

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Speaker 5: She's spilling it all.

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Speaker 8: This is yeat.

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Speaker 9: Way up.

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Speaker 3: Ya tea time you ready for this? Candace, see it's

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Speaker 3: Piper hat all right, Well, Candace Love is blind. I

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Speaker 3: feel like this season six, there's been a lot of

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Speaker 3: things happening after right the finale drama is post show,

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Speaker 3: all right, So one thing that happened is Ad. I

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Speaker 3: think Ad and Clay their relationship was probably the most

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Speaker 3: talked about relationship on the show. Yes, and Ad recently

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Speaker 3: did an interview with Kamie Crawford Your Pageantsys, and one

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Speaker 3: thing that she talked about was finances because Clay, after

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Speaker 3: he said Noah, the author, was discussing how he didn't

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Speaker 3: really understand her work schedule, her finances. Well, here's what

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Speaker 3: Ad had to say about that.

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Speaker 10: My finances have never been funny when we came back,

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Speaker 10: I was like, hey, look I'm good. I set myself

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Speaker 10: up and I understand that he wanted to see what

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Speaker 10: it was like. But I told him in the Pods

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Speaker 10: like I'm leaving my club job. So he's like, no, Ad,

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Speaker 10: I really just need to see you go to work.

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Speaker 10: And he didn't understand how I could stay afloat because

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Speaker 10: I wasn't working a nine to five. If you want

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Speaker 10: to see my bank account, you want to see what

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Speaker 10: I have going for me, you could have asked, yeah, all.

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Speaker 3: Right, Well you know Clay came up here and spoke

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Speaker 3: to us. He did, and the full interview will air

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Speaker 3: tomorrow and it's a really good one. It is, And

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Speaker 3: here's what he had to say about AD's finances and

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Speaker 3: why that is important to him.

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Speaker 11: I wasn't never saying that AD's finances was a reason

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Speaker 11: why we wouldn't beat together. I was saying that I

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Speaker 11: didn't understand it enough for us to get married at

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Speaker 11: this time. We talked about the finances and the Pods.

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Speaker 11: What I saw from Ad and the Pods were a

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Speaker 11: little bit different than what I saw when we were together.

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Speaker 11: We viobbed off of entrepreneur spirit. We vibbed off of

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Speaker 11: working hard and then when I felt like when we

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Speaker 11: came back to the house, she dedicated all her time

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Speaker 11: to be a wife. And that's cool and everything, but

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Speaker 11: that's not really what I fell in love with her about.

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Speaker 4: I take issue with him saying I need to see

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Speaker 4: you go to work, Like, what do that mean?

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Speaker 3: Well, he explains it a lot more in the interview,

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Speaker 3: but I guess for him seeing the motivation seeing you

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Speaker 3: actually because he's like, how are you able to not

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Speaker 3: do anything this whole time and not be committed to work?

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Speaker 3: And some people and he said, that's fine. Some people

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Speaker 3: are like, Okay, I just want to be a wife

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Speaker 3: and that's what I'm here for. That's what I want

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Speaker 3: to do. I guess for him he needs to see

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Speaker 3: you being like I got to get up in that Dindon.

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Speaker 3: He has a kid, and he has a sad hustle right, right.

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Speaker 4: Right, So he wants a woman who moves like him

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Speaker 4: in the work environment, right.

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Speaker 3: He's attracted to that. Well. Interestingly enough, now, one of

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Speaker 3: his groomsmen has spoken out on social media and said,

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Speaker 3: I'm Clay's best friend and we've both been living out

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Speaker 3: in Charlotte for years now, ad finances are in fact funny.

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Speaker 3: She has a sugar daddy that is funding her life,

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Speaker 3: bought her a car, an apartment. She's not a realtor

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Speaker 3: asked her to show was one house she sold or

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Speaker 3: a picture she took with someone in front of the

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Speaker 3: house she just sold them. I'll wait the never to

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Speaker 3: do a press run to lie. The never to do

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Speaker 3: a press run to lie on a dude that has

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Speaker 3: said nothing but kind, respectful things about her is nasty work.

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Speaker 3: And then he also said to Kamie Crawford, he added

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Speaker 3: her November twenty twenty three, around her birthday, her sugar

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Speaker 3: daddy confronted Clay and I outside the club, stating he

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Speaker 3: was still involved with her and had been the entire time,

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Speaker 3: and told Clay to stop messing with her.

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Speaker 2: Now, why you have so much smoke for AD? What

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Speaker 2: AD do to him?

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Speaker 3: I guess he doesn't like AD talking about him in

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Speaker 3: a negative way on these podcasts and with these interviews

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Speaker 3: and saying, why don't you tell the whole truth?

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Speaker 4: Well, she's telling her story and Clay is now having

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Speaker 4: an opportunity to tell his side of the story. And

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Speaker 4: I think it's fair that they both give their versions.

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Speaker 4: There's two sides and then the truth is in the middle.

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Speaker 3: And I also feel like if Clay wanted that information out,

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Speaker 3: if that really happened, he would have said.

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Speaker 2: It maybe or maybe maybe he was protecting her if

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Speaker 2: he wanted it out.

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Speaker 3: Yes, So I feel like that's not somebody else's place.

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Speaker 2: It's not best friend. You out of line.

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Speaker 3: You need to say that because Clay's probably like, I'm

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Speaker 3: not trying to drag this out right, But like I said,

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Speaker 3: you'll hear the full interview tomorrow, and I'm sure there's

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Speaker 3: going to be more back and forth regarding what he's

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Speaker 3: had to say for sure. All right, well that is

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Speaker 3: your yet, and when we come back, we have about

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Speaker 3: last night. That's where we discussed what we did last night.

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Speaker 3: I actually was at the Pfizer headquarters yesterday, and I'll

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Speaker 3: talk about that and you'll tell us what you've been

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Speaker 3: doing in New York because you're a busy b too.

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Speaker 3: It's a way up night.

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Speaker 8: So about last night.

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Speaker 9: Last night, last night, I went down.

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Speaker 3: Yes, it's way up and I'm here. Candice is here.

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Speaker 3: What's up Candy? And listen, we are by the way,

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Speaker 3: got a chance to see your looks for Real Housewives

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Speaker 3: of Potomac the reunion, Oh yes, is amazing.

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Speaker 2: Thank you.

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Speaker 4: Shout out to Katia, my custom gown designer. She came

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Speaker 4: in the eleventh hour and made that gown.

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Speaker 2: I love it.

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Speaker 3: And you know who's dress. I also really liked it.

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Speaker 2: Like Karen, Karen looked up she was.

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Speaker 4: It was sickening head to toe, the hair, really great makeup.

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Speaker 4: She killed and she it was like in person she

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Speaker 4: almost looked like a doll.

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Speaker 3: But shout out to you Karen for that that drag.

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Speaker 3: Everything was amazing. Yes, now let us talk about what

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Speaker 3: we did last night besides me seeing that, what did

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Speaker 3: you do last night?

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Speaker 2: I went to do you know Monkey Bar? Yes? I

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Speaker 2: went to Monkey Bar.

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Speaker 4: So well, I went to Soho house and met with

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Speaker 4: a friend and then I was on the way home

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Speaker 4: and another friend called and said, come to Monkey Bar.

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Speaker 2: So I like made a U turn and went there

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Speaker 2: and hung out.

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Speaker 4: They have the most amazing dessert okay, like banana split cake.

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Speaker 4: I love a carro cake, sorbet. We have like a

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Speaker 4: spread of desserts. It's all my into story. Like I

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Speaker 4: went home and let.

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Speaker 3: Me take a look at dessert is my favorite part

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Speaker 3: of every meal mine too. I look at the menu

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Speaker 3: for dessert first, so I'm gonna have to go there

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Speaker 3: that purpose. Yes, well, yesterday when I left here, I

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Speaker 3: went to Pfiser's headquarters and that's in New York City

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Speaker 3: and Hudsignor. They have like a new headquarters by the way,

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Speaker 3: very beautiful and nice, and so we were there doing

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Speaker 3: a whole coffee presentation. And this is all like in

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Speaker 3: the hopes of them using us for enterprise, and so

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Speaker 3: when you go to work and you have coffee at work,

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Speaker 3: we're hoping to continue that relationship. So we're doing Pfiser.

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Speaker 3: We have American Express, and that's when my coffee company,

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Speaker 3: Coffee uplifts people. You know a lot of times that

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Speaker 3: work people have coffee that's free at work, but it

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Speaker 3: isn't like the top of the line. So we're just

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Speaker 3: trying to provide things like great coffee so that you

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Speaker 3: can come to work and be like, well, my coffee

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Speaker 3: at Warkly you'd be excited to come to work for

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Speaker 3: at least the coffee. And then not only that, but

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Speaker 3: we did sit and talk on a panel with me

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Speaker 3: and my partner Tony Forte and our head of product

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Speaker 3: chef Jen so we were able to sit there and

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Speaker 3: just talk about how we even started the business and

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Speaker 3: where we get our coffee beans from, and even the

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Speaker 3: whole process of from the farm. We know who our

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Speaker 3: farmers are that own the farms where we get the

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Speaker 3: beans from. And then our importer, she's a black woman

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Speaker 3: based out of Georgia. And then our roaster is based

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Speaker 3: out of Maryland, a black woman in Maryland. She's the

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Speaker 3: person who roast our beans. Shout out to Kandy Shipley.

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Speaker 3: So just the whole process of how we get our

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Speaker 3: beans from the farm into the shop is something that

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Speaker 3: we're involved with from the beginning.

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Speaker 4: You are so impressive, like, oh thank you. You are

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Speaker 4: the epitome of like a girl boss.

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Speaker 2: Oh well, thank you. Very inspiring.

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Speaker 3: And then the other thing we did yesterday is you know,

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Speaker 3: I have a juice bar in Brooklyn also called the

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Speaker 3: Narrows Spot, and so we just added some new things

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Speaker 3: to the menu. So we had these huge Belgian waffles

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Speaker 3: that just got added to the menu. Today my mouth

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Speaker 3: just watered and they are amazing. We have asa ebos

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Speaker 3: now we have these Belgian waffles and we also have

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Speaker 3: some coffee shakes now, so when you go in there,

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Speaker 3: you can get some banana dipped coffee shakes. I love that,

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Speaker 3: So make sure you come see us. I'm working. Besides,

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Speaker 3: we see you working and working. Yes, all right, well

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Speaker 3: when we come back, let's do some more work. Let's

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Speaker 3: hear some secrets. Candace, I know you like this, you

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Speaker 3: like the little drama.

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Speaker 2: You know, you know, maybe just a tiny event.

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Speaker 3: But eight hundred two nine two fifty one fifty is

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Speaker 3: a number. Call us up and tell us a secret.

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Speaker 3: We're not here to judge you. We just want to

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Speaker 3: hear your secrets. You are anonymous one eight hundred two

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Speaker 3: ninety two fifty one fifty.

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Speaker 8: Tell us a secret.

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Speaker 2: It's way out.

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Speaker 9: This is a judgment free zone. Tell us a secret.

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Speaker 3: All right, it's way up at Angela Yee. I'm Angelayee,

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Speaker 3: and Candace is here hi, and Candace has been telling

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Speaker 3: us all kinds of secrets in between the music and

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Speaker 3: the commercials. But right now it's your turn to call

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Speaker 3: us up. Eight hundred two nine fifty one fifty is

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Speaker 3: a number. Now, remember, Candice, this is a no judgment zone.

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Speaker 3: I'm gonna do my best, but sometimes it be a

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Speaker 3: little harder. My eyebrow might go up. But that's fine. Yeah,

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Speaker 3: all right, because you guys are anonymous and we are

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Speaker 3: not here to judge it. We don't know your past,

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Speaker 3: we don't we don't know why you're doing these things

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Speaker 3: that you're doing.

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Speaker 2: Yes, but we're human. You're human, yes, and we want.

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Speaker 3: You to be able to release see into the universe

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Speaker 3: and maybe it'll make us all a better person. Right, Okay,

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Speaker 3: you liberate somebody. Eight hundred two ninety two fifty one

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Speaker 3: fifty is a number? Hello, anonymous? Calor what's your secret?

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Speaker 11: Yeah?

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Speaker 6: So my problem is that I'm doing and we keep

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Speaker 6: saying that we're touching.

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Speaker 3: Okay, So you are saying that you guys are cousins, like, oh, yeah,

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Speaker 3: that's my cousin, right.

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Speaker 4: Is it like a cover so you don't have to

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Speaker 4: so people won't know that you're sleeping together?

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Speaker 3: You guys, it's like saying, that's my bro family. You're

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Speaker 3: sleeping with bro.

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Speaker 2: Yeah, why don't y'all just be honest?

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Speaker 3: What's the problem going on?

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Speaker 2: A lot going on? Okay?

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Speaker 3: Okay, So you guys are both in relationships. Okay, it

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Speaker 3: has to be something like that, all right, And so

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Speaker 3: and you think they believe you or is like your

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Speaker 3: girl jealous of your quote cousin.

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Speaker 4: Yeah, I know he don't have a girl, but wait,

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Speaker 4: sending with a guy. Okay, so you're leaving out the

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Speaker 4: juicy stuff. I'm like that's important. So so basically you're bisexual.

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Speaker 2: Okay, okay, all right, y'are.

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Speaker 3: Sleeping with your fake male cousin, got it? But so

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Speaker 3: your girl doesn't suspect a thing.

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Speaker 2: Okay, Well are you using protection?

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Speaker 6: Yeah?

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Speaker 4: Time, Okay, you need to break up with your girl

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Speaker 4: and just be be with your boo, be happy, Yes,

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Speaker 4: living your true because it feels like that's who you.

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Speaker 2: Really like a guy.

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Speaker 6: I don't want to commit it with a guy that.

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Speaker 3: You just want to play around.

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Speaker 4: Well, play around with your guy cousin not cousin, and

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Speaker 4: let your girl go so she can, you know, be

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Speaker 4: free and not think that you all are in a

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Speaker 4: real relationship.

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Speaker 6: All right, Did that works right now? Advocate?

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Speaker 3: Oh, okay, we're not here to judge.

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Speaker 2: We're not we're not. At least you have a plan.

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Speaker 6: They want me to come up to do my own

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Speaker 6: interview at the show.

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Speaker 3: So you want people to know No, I mean I'm to.

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Speaker 6: Tell over there.

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Speaker 7: I'm sure you don't want a lot to talk.

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Speaker 3: All right, hold on, let's see, let's see. Hold on,

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Speaker 3: what's ep? Anonymous color? How are you?

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Speaker 12: I'm okay, how you doing?

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Speaker 3: I'm good at me and Candice, and we're gonna be

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Speaker 3: quiet and listen to your secret, no judgment.

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Speaker 12: I've been with my girl for about four years and

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Speaker 12: you have a younger sister, and.

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Speaker 6: I'm always mean to her.

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Speaker 12: My girl always asks why I'm being mean to her.

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Speaker 12: I just tell her she's just stupid. But in reality,

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Speaker 12: I'm not a sexual fetish for her.

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Speaker 2: A fetish A sexual fetis? Why is it?

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Speaker 3: A fetish?

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Speaker 6: As good as hell?

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Speaker 4: So you've been with her, so you've acted on this

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Speaker 4: this fetish?

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Speaker 12: No, no, no, no, no, I'm not that stupid.

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Speaker 2: Okay, Okay, I'm just slightly stupid, good too.

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Speaker 6: No he look, I can agree, but I'm gonna okay.

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Speaker 3: So you just fantasize about her. You think your girl

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Speaker 3: kind of knows that though, because you're being mean.

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Speaker 12: Oh here, I no clue.

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Speaker 3: Okay, see that's what that's like.

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Speaker 2: Little boys.

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Speaker 3: You know how they're mean because.

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Speaker 2: You have a crush YEP, it's very school boy.

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Speaker 12: Yeah, so I think mean to keep away from me.

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Speaker 4: Okay, well, let's keep doing that, let's keep her away

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Speaker 4: for yes, all right, thank you for calling and sharing

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Speaker 4: with us.

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Speaker 3: Thank you, right, the guys acting up to.

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Speaker 4: Yah to get it together, all right, Well that was

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Speaker 4: tell us a secret.

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Speaker 3: Eight hundred and two nine fifty one fifty. You can

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00:16:47,320 --> 00:16:49,520
Speaker 3: always leave a message just in case you couldn't get through.

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00:16:49,760 --> 00:16:51,800
Speaker 3: And when we come back, we have your et. And

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Speaker 3: let's talk about Elon Musk and Don Lemon. When you

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Speaker 3: hear the things that Don Lemon was asking Elon Musk

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Speaker 3: for when they were supposed to be doing their deal

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Speaker 3: to Yea for his show on X, yes, you're gonna

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Speaker 3: be like, all right, this is wild, these demands. We'll

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Speaker 3: discuss its way up.

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Speaker 8: Oh, she's about the lid.

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Speaker 9: Off this bot.

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Speaker 2: Let's get it.

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Speaker 5: Angelus billing that yee tea, Come and get the tea.

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Speaker 3: All right, it's way up. Amanngela Yee and Candice from

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Speaker 3: Real Housewives the Potomac is here today. Hello, Hello, and

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Speaker 3: let's get into some yee tea. Yes, all right, Don Lemon,

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Speaker 3: according to reports, he had some things that he wanted

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Speaker 3: from Elon Musk in order to be able to do

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Speaker 3: his show on X that he was supposed to do.

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Speaker 3: But it has since been canceled. Now, one of the

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Speaker 3: wish list of demands that he had was a free

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Speaker 3: cyber truck, all right. He also wanted to launch into

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Speaker 3: orbit to do the first ever podcast from out of space, okay,

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Speaker 3: and the other things that he asked for was a

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Speaker 3: five million dollar advance, as well as an eight million

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Speaker 3: dollar base salary equity in the company and veto power

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Speaker 3: over this site's news kind of tent policies and it's

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Speaker 3: roster of creators.

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Speaker 2: Uncle Don. I mean, if you don't ask, you're not

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Speaker 2: gonna get it.

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Speaker 4: I applaud him for putting himself out there, but uncle Don,

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Speaker 4: it's a bit.

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Speaker 2: Much, that's all.

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Speaker 3: He also, they said, requested a private jet fairry him

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Speaker 3: and his partner to Vegas for a tech conference, and

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Speaker 3: they had to also pay for the plane and also

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Speaker 3: for a stay at a hotel on the Strip, amongst

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Speaker 3: other things.

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Speaker 4: This is why you don't tell people how much money

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Speaker 4: you have, because we know how much Elon has.

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Speaker 2: So now Don is pushing the envelope.

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Speaker 3: Although you know, Elon wants you to know he's the rich,

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Speaker 3: and he wants to be the richest man, and he

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Speaker 3: wants you to know that.

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Speaker 2: Well, that's why I'm now asking to go into space

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Speaker 2: on You're.

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Speaker 3: Not if you guys recall, Don Lemon did actually do

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Speaker 3: a full interview with Elon Musk. Elon Musk was like,

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Speaker 3: normally I wouldn't have done this, but because he was

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Speaker 3: supposed to be on my platform, I did it. And

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Speaker 3: Don Lemmon has since posted this full interview, and some

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Speaker 3: of the snippets had made their rounds last week. This

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Speaker 3: was one where you can see Elon is definitely annoyed

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Speaker 3: by the questions.

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Speaker 13: Yes, so you said that they killed the company. It's them,

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Speaker 13: but doesn't the buck stop with you? Choose your question carefully?

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Speaker 13: That's five minutes left, okay, But so's the same question.

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Speaker 13: You want to ask the same question as you said.

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Speaker 13: You said that they are killing the company, but you're

441
00:19:11,200 --> 00:19:13,600
Speaker 13: the head of the company. The buck doesn't stop with you.

442
00:19:14,119 --> 00:19:17,000
Speaker 2: I acquired X in order to preserve freedom of speech

443
00:19:17,000 --> 00:19:19,280
Speaker 2: in America the First Amendment, and I want to stick

444
00:19:19,280 --> 00:19:21,760
Speaker 2: to that and if that means making less money, so

445
00:19:21,880 --> 00:19:23,160
Speaker 2: be it.

446
00:19:23,359 --> 00:19:26,240
Speaker 3: He didn't answer the question at all. Yeah, and listen,

447
00:19:26,320 --> 00:19:28,800
Speaker 3: it's not a bad question to ask. But I guess

448
00:19:28,920 --> 00:19:30,680
Speaker 3: you know. You can watch the full interview and Elon

449
00:19:30,800 --> 00:19:33,240
Speaker 3: mus said he pulled the plug after Don Lemon was

450
00:19:33,320 --> 00:19:35,880
Speaker 3: dull and underwhelming and that he had no wish to

451
00:19:35,920 --> 00:19:39,560
Speaker 3: indulge in Don Lemon's approach, which was basically just CNN

452
00:19:39,600 --> 00:19:40,639
Speaker 3: but on social media.

453
00:19:40,880 --> 00:19:43,120
Speaker 4: Well, that sounds like a projection because Elon was kind

454
00:19:43,119 --> 00:19:45,280
Speaker 4: of dull and underwhelming in my humble.

455
00:19:45,040 --> 00:19:47,439
Speaker 3: Opinion, Yeah, he could have livened it up. Yeah, sometimes

456
00:19:47,440 --> 00:19:50,080
Speaker 3: when interviews are dull and underwhelming, you need to liven

457
00:19:50,119 --> 00:19:52,680
Speaker 3: it up as a person being interviewed. Yes, all right. Now,

458
00:19:52,720 --> 00:19:55,439
Speaker 3: Beyonce is talking about why she decided to make her

459
00:19:55,600 --> 00:19:58,960
Speaker 3: Cowboy Carter country album by the Way, that is coming

460
00:19:59,000 --> 00:20:03,399
Speaker 3: out on March tw nine, and she said her latest

461
00:20:03,400 --> 00:20:05,439
Speaker 3: project was born out of an experience that I had

462
00:20:05,520 --> 00:20:07,960
Speaker 3: years ago where I did not feel welcomed and it

463
00:20:08,040 --> 00:20:10,720
Speaker 3: was very clear that I wasn't. But because of that experience,

464
00:20:10,760 --> 00:20:13,320
Speaker 3: I did a deeper dive into the history of country

465
00:20:13,400 --> 00:20:18,000
Speaker 3: music and studied our rich musical archive. And you know,

466
00:20:18,200 --> 00:20:21,080
Speaker 3: this is why we are now getting a Beyonce country album.

467
00:20:21,200 --> 00:20:24,760
Speaker 4: She's clearly talking about right the Cmas when she did

468
00:20:24,760 --> 00:20:28,920
Speaker 4: that collab with the Chicks, right, and we could see

469
00:20:28,960 --> 00:20:31,800
Speaker 4: and remember in the audience cut away and people in

470
00:20:31,840 --> 00:20:35,520
Speaker 4: the audience were noticeably like irritated that she was there,

471
00:20:36,000 --> 00:20:39,240
Speaker 4: and there's been this history in country music of black

472
00:20:39,240 --> 00:20:40,480
Speaker 4: people not being accepted.

473
00:20:40,600 --> 00:20:41,679
Speaker 2: And also I'm happy for her.

474
00:20:41,720 --> 00:20:44,000
Speaker 4: You could have a whole country song and it'd be like,

475
00:20:44,040 --> 00:20:46,920
Speaker 4: this isn't country, right because it's a black person. And

476
00:20:46,960 --> 00:20:49,440
Speaker 4: there are so many talented black country artists. So I'm

477
00:20:49,480 --> 00:20:52,880
Speaker 4: happy that by her doing this, she's liberating and giving

478
00:20:52,920 --> 00:20:54,440
Speaker 4: a spotlight to other black country artists.

479
00:20:54,480 --> 00:20:54,800
Speaker 8: I love that.

480
00:20:54,840 --> 00:20:56,960
Speaker 3: All right, Well, that is your YEATI And when we

481
00:20:56,960 --> 00:20:59,600
Speaker 3: come back, we have under the radar. These are the stories.

482
00:21:00,000 --> 00:21:02,639
Speaker 3: They are not necessarily in the headlines. They are flying

483
00:21:02,920 --> 00:21:06,600
Speaker 3: under the radar AI, whether or not you like it,

484
00:21:06,600 --> 00:21:09,399
Speaker 3: it's here to stay and YouTube is going to have

485
00:21:09,480 --> 00:21:12,600
Speaker 3: some requirements now when it comes to AI content. It's

486
00:21:12,600 --> 00:21:13,639
Speaker 3: way up under the radars.

487
00:21:13,680 --> 00:21:16,639
Speaker 5: Next in the news that relates to you. These stories

488
00:21:16,720 --> 00:21:18,040
Speaker 5: are flying under the radar.

489
00:21:18,680 --> 00:21:21,320
Speaker 3: It's way put angela ye and Candas is here and

490
00:21:21,359 --> 00:21:23,679
Speaker 3: we are going under the radar. These are stories that

491
00:21:23,680 --> 00:21:26,639
Speaker 3: are not necessarily in the headlines. They're under the radar

492
00:21:27,080 --> 00:21:29,960
Speaker 3: all right. YouTube says they will now prompt users to

493
00:21:30,000 --> 00:21:33,320
Speaker 3: say whether their videos have altered or synthetic content that

494
00:21:33,480 --> 00:21:37,240
Speaker 3: appears to be real. This is all because of artificial intelligence.

495
00:21:37,640 --> 00:21:39,240
Speaker 3: You want to make sure you know what you're watching.

496
00:21:39,280 --> 00:21:42,160
Speaker 3: There's a lot of deep fakes out there, so yes,

497
00:21:42,520 --> 00:21:45,120
Speaker 3: keep it real. Have you been fooled by any deep

498
00:21:45,160 --> 00:21:46,360
Speaker 3: fakes you have?

499
00:21:46,760 --> 00:21:47,119
Speaker 2: Yes?

500
00:21:47,240 --> 00:21:51,520
Speaker 4: Like, somebody did an AI of me holding a baby?

501
00:21:51,640 --> 00:21:51,760
Speaker 6: What?

502
00:21:52,000 --> 00:21:53,480
Speaker 4: And I was like, did I have a baby? It

503
00:21:53,560 --> 00:21:58,560
Speaker 4: literally was no, it was brown? Gotta make sure right, yes,

504
00:21:58,640 --> 00:22:01,640
Speaker 4: it was a brown baby. See, I'm being enable. That's

505
00:22:01,680 --> 00:22:02,359
Speaker 4: my problem.

506
00:22:03,680 --> 00:22:04,040
Speaker 2: All right?

507
00:22:04,080 --> 00:22:07,480
Speaker 3: Well, yeah, so now that they're saying on Monday, they'll

508
00:22:07,520 --> 00:22:10,280
Speaker 3: ask users uploading new videos to answer yes or no

509
00:22:10,720 --> 00:22:14,159
Speaker 3: to whether or not their videos contain altered content, And

510
00:22:14,200 --> 00:22:16,439
Speaker 3: then they'll ask if any of the following describes their

511
00:22:16,480 --> 00:22:18,199
Speaker 3: content makes a real person appear to say or do

512
00:22:18,240 --> 00:22:20,080
Speaker 3: something they didn't say or do. I'll just footage of

513
00:22:20,119 --> 00:22:23,080
Speaker 3: a relevant or place, or it generates a realistic looking

514
00:22:23,080 --> 00:22:26,320
Speaker 3: scene that didn't actually occur. And then if you answer

515
00:22:26,480 --> 00:22:28,879
Speaker 3: yes to any of those, they'll put a label on

516
00:22:28,920 --> 00:22:31,800
Speaker 3: the video description that says altered or synthetic content.

517
00:22:32,119 --> 00:22:35,000
Speaker 4: Now, how will we know if people lie? Like, is

518
00:22:35,040 --> 00:22:38,760
Speaker 4: there like a mark in the code for them to try?

519
00:22:38,800 --> 00:22:40,440
Speaker 3: I mean maybe they'll take it down. They said they'll

520
00:22:40,480 --> 00:22:45,439
Speaker 3: penalize users who consistently choose not to yeah, to not

521
00:22:45,520 --> 00:22:47,520
Speaker 3: give that label and disclose that information.

522
00:22:47,800 --> 00:22:48,080
Speaker 2: Good.

523
00:22:48,320 --> 00:22:50,560
Speaker 3: And then they said they may also add the label

524
00:22:50,800 --> 00:22:53,280
Speaker 3: in some cases where they feel like people may be

525
00:22:53,400 --> 00:22:57,280
Speaker 3: confused or misled. All right now, US consumers are paying

526
00:22:57,280 --> 00:22:59,840
Speaker 3: an average of sixty one dollars a month for videos

527
00:23:00,040 --> 00:23:00,879
Speaker 3: dreaming services.

528
00:23:00,880 --> 00:23:03,960
Speaker 2: That's a lot. Bring back cable.

529
00:23:04,359 --> 00:23:07,760
Speaker 4: I'm second tired of all these streaming sites and having

530
00:23:07,800 --> 00:23:09,840
Speaker 4: to log in to this one and that one.

531
00:23:10,040 --> 00:23:10,720
Speaker 2: I'm over it.

532
00:23:10,800 --> 00:23:14,840
Speaker 3: Just bring back cable on each television. And you know

533
00:23:14,880 --> 00:23:16,879
Speaker 3: a lot of people don't even have cable anymore. Now,

534
00:23:16,960 --> 00:23:19,240
Speaker 3: do you want to watch live TV? Do you want

535
00:23:19,240 --> 00:23:22,760
Speaker 3: to watch on demand? I have cable on one television,

536
00:23:22,760 --> 00:23:24,400
Speaker 3: but then you can put it on all of them. Yes,

537
00:23:24,560 --> 00:23:25,760
Speaker 3: So I think that makes sense.

538
00:23:25,840 --> 00:23:28,840
Speaker 4: I have YouTube TV, okay, and that has like a

539
00:23:28,960 --> 00:23:33,160
Speaker 4: realistic cable looking platform, and we pay like I think

540
00:23:33,200 --> 00:23:35,800
Speaker 4: it's like sixty dollars. See and after all the sixty

541
00:23:36,040 --> 00:23:39,080
Speaker 4: dollars a month, All right now, Bob Marley. In the meantime,

542
00:23:39,119 --> 00:23:42,280
Speaker 4: that One Love movie has gotten its digital release date,

543
00:23:43,200 --> 00:23:46,400
Speaker 4: so it's out yesterday actually, so you can watch that

544
00:23:46,840 --> 00:23:49,680
Speaker 4: digitally now. And the movie did open strong and broke

545
00:23:49,720 --> 00:23:52,000
Speaker 4: records on Valentine's Day and it had a ninety two

546
00:23:52,040 --> 00:23:56,800
Speaker 4: percent audience approval rating on Rotten Tomatoes. And yeah, you

547
00:23:56,840 --> 00:23:58,600
Speaker 4: can also get that. I guess it's going to be

548
00:23:58,640 --> 00:24:01,360
Speaker 4: on Blu ray. I don't know who as a DVD player.

549
00:24:02,040 --> 00:24:03,760
Speaker 2: Like, where would you plug it? I don't know where

550
00:24:03,760 --> 00:24:04,960
Speaker 2: I would plug it in anymore.

551
00:24:05,040 --> 00:24:08,280
Speaker 3: But after it's one hundred and sixty nine million dollar

552
00:24:08,359 --> 00:24:11,960
Speaker 3: theatrical run, now you can watch it digitally. So there

553
00:24:12,000 --> 00:24:13,400
Speaker 3: you have it. It's been a success.

554
00:24:13,640 --> 00:24:14,800
Speaker 2: We love that for Bob Marley.

555
00:24:14,880 --> 00:24:17,199
Speaker 3: All right, well that is you're under the radar now,

556
00:24:17,240 --> 00:24:18,520
Speaker 3: you know. We have the Way Up mixed at the

557
00:24:18,560 --> 00:24:22,679
Speaker 3: top of the hour, plus we have Marketer Extraordinaire and

558
00:24:22,720 --> 00:24:25,879
Speaker 3: Professor doctor Marcus Collins joining us for Wealth Wednesday. He

559
00:24:25,880 --> 00:24:28,280
Speaker 3: has a book out now. It's called for the Culture,

560
00:24:28,320 --> 00:24:30,520
Speaker 3: The Power behind what we buy, what we do, and

561
00:24:30,600 --> 00:24:32,119
Speaker 3: who we want to be. You'll get to hear him

562
00:24:32,160 --> 00:24:35,199
Speaker 3: talk all about the creation of the Beehive and what

563
00:24:35,240 --> 00:24:37,639
Speaker 3: it was initially about to be called. He did work

564
00:24:37,760 --> 00:24:40,360
Speaker 3: with Steve Stout for a period of time and there's

565
00:24:40,400 --> 00:24:43,360
Speaker 3: a lot of different campaigns that he was very instrumental in.

566
00:24:43,720 --> 00:24:46,399
Speaker 3: We all know obey your thirst, yes from Sprite, but

567
00:24:46,480 --> 00:24:49,240
Speaker 3: now thirst means something different. Yeah, it kind of changed

568
00:24:49,240 --> 00:24:51,480
Speaker 3: the meaning of obey your thirst. Just all of the

569
00:24:51,480 --> 00:24:53,960
Speaker 3: things that you don't think about when it comes to advertising.

570
00:24:54,040 --> 00:24:56,640
Speaker 3: All right, that's happening today on a wealth Wednesday. It's

571
00:24:56,680 --> 00:24:57,040
Speaker 3: way up.

572
00:24:57,240 --> 00:25:01,920
Speaker 5: This is the rooms industry shaved to all of gosp

573
00:25:01,920 --> 00:25:05,119
Speaker 5: out angelas spilling that et.

574
00:25:05,520 --> 00:25:07,720
Speaker 3: All right, we just ate it's way up.

575
00:25:07,920 --> 00:25:10,920
Speaker 2: I'm still looking plantings from my team.

576
00:25:11,000 --> 00:25:13,880
Speaker 3: And Candice is here guests hosting shout out to Jasmine's

577
00:25:13,880 --> 00:25:18,040
Speaker 3: Caribbean cuisine. We just had some rosta pasta, some brown

578
00:25:18,080 --> 00:25:21,960
Speaker 3: stewed chicken, some plantings, some rice and peas.

579
00:25:21,720 --> 00:25:23,639
Speaker 2: Yes, vegetable and vegetables. Yes.

580
00:25:24,200 --> 00:25:26,720
Speaker 3: All right, well let's get into some eut Tracy Morgan

581
00:25:27,040 --> 00:25:30,320
Speaker 3: was on Jimmy Fallon and he said that he actually

582
00:25:30,359 --> 00:25:33,080
Speaker 3: gained forty pounds on weight loss drugs. Here's what he said.

583
00:25:33,400 --> 00:25:34,080
Speaker 2: You look great.

584
00:25:34,600 --> 00:25:35,960
Speaker 8: How are you staying in shape these days?

585
00:25:35,960 --> 00:25:40,080
Speaker 9: Well that's ozimpic, but I've learned to eat our ate ozmpic.

586
00:25:40,119 --> 00:25:43,560
Speaker 9: I gained forty pounds you really, yeah, I gained I

587
00:25:43,600 --> 00:25:46,360
Speaker 9: never heard that one in the gaining. I'm like Mage Johnson,

588
00:25:46,359 --> 00:25:48,080
Speaker 9: I gained forty pounds.

589
00:25:48,400 --> 00:25:51,040
Speaker 3: All right, so listen. I don't know if he's really

590
00:25:51,080 --> 00:25:53,720
Speaker 3: taking it or not, but he said he gets up

591
00:25:53,760 --> 00:25:55,600
Speaker 3: at seven every morning and he's in the gym at ten.

592
00:25:55,720 --> 00:25:57,080
Speaker 3: And then he said, I go back to sleep and

593
00:25:57,119 --> 00:25:59,480
Speaker 3: that's my life. Oh wow, that's a nice life.

594
00:25:59,600 --> 00:25:59,840
Speaker 8: Yeah.

595
00:26:00,520 --> 00:26:01,719
Speaker 2: I ain't gonna lie, all right.

596
00:26:01,720 --> 00:26:05,600
Speaker 3: Willi Smith is Do Your Beauty's new international beauty ambassador,

597
00:26:06,119 --> 00:26:07,360
Speaker 3: So congratulations to her.

598
00:26:07,400 --> 00:26:11,240
Speaker 4: I did that for you and so jealous. First of all,

599
00:26:11,240 --> 00:26:13,320
Speaker 4: I think Lowe was amazing. I think she's an amazing singer,

600
00:26:13,359 --> 00:26:15,960
Speaker 4: and I think that's an interesting collab because Do Your

601
00:26:16,160 --> 00:26:19,400
Speaker 4: is like, I don't think that I would put them

602
00:26:19,400 --> 00:26:22,320
Speaker 4: together because she's like very eccentric and Do Yours seems

603
00:26:22,359 --> 00:26:26,359
Speaker 4: like more traditional. They're like stepping out and maybe showing

604
00:26:26,400 --> 00:26:28,360
Speaker 4: that they want to bring She's.

605
00:26:28,119 --> 00:26:30,440
Speaker 3: One of three muses that they have for their upcoming

606
00:26:30,480 --> 00:26:31,240
Speaker 3: beauty collections.

607
00:26:31,240 --> 00:26:34,080
Speaker 4: She is beautiful though, she's yes, beautiful, talented. Love her

608
00:26:34,359 --> 00:26:34,800
Speaker 4: all right.

609
00:26:34,840 --> 00:26:35,000
Speaker 1: Now.

610
00:26:35,119 --> 00:26:37,760
Speaker 3: J Cole has parted ways with Puma and he's starting

611
00:26:37,800 --> 00:26:41,679
Speaker 3: his own sneaker brand, so congratulations to him for that.

612
00:26:41,800 --> 00:26:45,320
Speaker 3: His own dreamer sneaker brand, the Dream of five thousand.

613
00:26:45,400 --> 00:26:47,680
Speaker 3: So there's no details on when it will be released,

614
00:26:48,000 --> 00:26:50,159
Speaker 3: oh what the retail price will be, but we know

615
00:26:50,200 --> 00:26:53,240
Speaker 3: people are super excited for his first sneaker job looking

616
00:26:53,280 --> 00:26:55,960
Speaker 3: at pictures of the sneakers too, So congratulations to him on.

617
00:26:55,960 --> 00:26:58,560
Speaker 2: That super cute that's how you get to thisish money.

618
00:26:58,600 --> 00:27:01,920
Speaker 3: Okay, babey, Yeah, all right, and Porsche and Nini leaks,

619
00:27:01,960 --> 00:27:05,240
Speaker 3: the saga continues. Lord, Now we were up here the

620
00:27:05,320 --> 00:27:09,080
Speaker 3: other day, yes, with some inside information about the Upshaws. Yes,

621
00:27:09,840 --> 00:27:12,480
Speaker 3: I guess Porsche refused to work with Nini on the

622
00:27:12,560 --> 00:27:15,280
Speaker 3: Upshaws because of their past issues. Nina didn't know they

623
00:27:15,280 --> 00:27:17,960
Speaker 3: still had issues. You said they even had reached out

624
00:27:18,000 --> 00:27:18,320
Speaker 3: to you.

625
00:27:18,520 --> 00:27:20,560
Speaker 4: They did, They uprage reached out to me, They reached

626
00:27:20,560 --> 00:27:23,639
Speaker 4: out to Kenya. I saw she mentioned that. So they

627
00:27:23,640 --> 00:27:26,159
Speaker 4: were just looking for all the housewives. But I was

628
00:27:26,440 --> 00:27:30,119
Speaker 4: I was surprised because there was no context when Nini

629
00:27:30,560 --> 00:27:34,920
Speaker 4: first brought this up. But these text messages that were

630
00:27:34,960 --> 00:27:36,160
Speaker 4: released give context.

631
00:27:36,440 --> 00:27:38,439
Speaker 2: All right. So the messages read like this.

632
00:27:38,440 --> 00:27:41,240
Speaker 3: Yes, hey, Porsia, I hope you're doing well. I am

633
00:27:41,400 --> 00:27:43,600
Speaker 3: shocked to hear that we have issues and you don't

634
00:27:43,640 --> 00:27:44,399
Speaker 3: want to work with me.

635
00:27:44,680 --> 00:27:45,840
Speaker 2: Wow, just wow.

636
00:27:46,280 --> 00:27:48,960
Speaker 3: We have double dated a few times Vegas, Miami, your home,

637
00:27:49,000 --> 00:27:51,360
Speaker 3: et cetera. It's sad to hear we've hung out in Dubai.

638
00:27:51,720 --> 00:27:54,840
Speaker 3: You were texting me about housewives. This is sad. We

639
00:27:54,920 --> 00:27:57,280
Speaker 3: are black women that need to work, not stopping each

640
00:27:57,320 --> 00:27:59,960
Speaker 3: other from working. And then what did Porsche said?

641
00:28:00,000 --> 00:28:02,440
Speaker 4: So she says, yeah, all that and through all this

642
00:28:02,680 --> 00:28:04,240
Speaker 4: and this is your first text?

643
00:28:04,600 --> 00:28:08,120
Speaker 2: How who and how the F do you not even

644
00:28:08,240 --> 00:28:09,000
Speaker 2: check on? Quote?

645
00:28:09,080 --> 00:28:12,040
Speaker 4: Little sis enough said you chose a sign and I'm

646
00:28:12,080 --> 00:28:14,840
Speaker 4: good with that. People, weird ass F. I'm showing you

647
00:28:14,880 --> 00:28:17,879
Speaker 4: loyalty time and time again. I've also shown concern and

648
00:28:17,920 --> 00:28:21,040
Speaker 4: genuine love during all your hardships, but I've never get.

649
00:28:20,840 --> 00:28:23,639
Speaker 2: Gotten it back. It's cool when people move differently, so

650
00:28:23,840 --> 00:28:24,119
Speaker 2: do I.

651
00:28:24,359 --> 00:28:27,720
Speaker 3: Oh. And then Nini responded, you are wrong all caps

652
00:28:27,760 --> 00:28:28,560
Speaker 3: and every way.

653
00:28:28,640 --> 00:28:29,960
Speaker 2: You went extremely too far.

654
00:28:30,560 --> 00:28:32,399
Speaker 3: Nothing you are saying is valid enough to go to

655
00:28:32,440 --> 00:28:34,760
Speaker 3: a production company and say you do not want to

656
00:28:34,800 --> 00:28:37,240
Speaker 3: work with Nini because we have issues in the past.

657
00:28:37,400 --> 00:28:38,520
Speaker 2: My God, today m.

658
00:28:38,760 --> 00:28:40,360
Speaker 3: M, I gave you a space. I didn't want to

659
00:28:40,360 --> 00:28:42,960
Speaker 3: invade your privacy. I didn't want to see nosy. I

660
00:28:42,960 --> 00:28:45,040
Speaker 3: wanted to wait until I see you in person. I

661
00:28:45,080 --> 00:28:48,280
Speaker 3: was excited about working with you. Yes, So what do

662
00:28:48,280 --> 00:28:50,960
Speaker 3: you think about this? Because then after that Nini was pictured. Yes,

663
00:28:51,040 --> 00:28:52,560
Speaker 3: we discussed holding.

664
00:28:52,560 --> 00:28:55,880
Speaker 2: With Signon and a new boo or friend. Yes, he

665
00:28:56,000 --> 00:29:00,440
Speaker 2: called her. So now I understand Porsche a little bit better. Okay.

666
00:29:00,560 --> 00:29:03,920
Speaker 4: Yes, I think that she was hurt because she didn't

667
00:29:03,920 --> 00:29:05,640
Speaker 4: feel like Nini reached out to her, and then she

668
00:29:05,800 --> 00:29:09,480
Speaker 4: was I think she maybe heard that Simon was hanging

669
00:29:09,520 --> 00:29:12,560
Speaker 4: out with Nini and she felt like, this is my friend.

670
00:29:12,600 --> 00:29:15,240
Speaker 4: She didn't call me, so I'm upset. I don't want

671
00:29:15,280 --> 00:29:18,160
Speaker 4: to work with her. Okay, so that contact still missing.

672
00:29:18,280 --> 00:29:20,000
Speaker 4: Nini still did the job, right, she did.

673
00:29:20,120 --> 00:29:21,680
Speaker 2: Yeah, so she she still got her bag.

674
00:29:21,760 --> 00:29:25,720
Speaker 4: And I get her having issue with Porscha speaking about her,

675
00:29:26,120 --> 00:29:27,640
Speaker 4: but I get why Porscha was upset.

676
00:29:27,680 --> 00:29:28,960
Speaker 2: Now it makes more sense.

677
00:29:29,080 --> 00:29:31,480
Speaker 3: All right, Well that is your Yee tee acted out.

678
00:29:31,880 --> 00:29:35,160
Speaker 3: Yes by Angela Yee and Candice still their bassetts. Yeah,

679
00:29:35,160 --> 00:29:37,480
Speaker 3: it'sorry Amy. And when we come back, we have asked

680
00:29:37,560 --> 00:29:39,240
Speaker 3: Yee eight hundred and two ninet two fifty one to

681
00:29:39,280 --> 00:29:40,479
Speaker 3: fifty any question that you have.

682
00:29:40,760 --> 00:29:41,640
Speaker 2: We're here to help you out.

683
00:29:41,680 --> 00:29:44,760
Speaker 5: It's way up, whether it's relationship for career advice, Angela's

684
00:29:44,800 --> 00:29:45,560
Speaker 5: dropping facts.

685
00:29:46,880 --> 00:29:49,360
Speaker 3: This is ask gee, what's up? Its way? I put

686
00:29:49,360 --> 00:29:51,840
Speaker 3: Angela yee. I'm Angela yee, and Candace is here with

687
00:29:51,960 --> 00:29:55,680
Speaker 3: me today, at today, tomorrow and Friday, so you know,

688
00:29:56,120 --> 00:29:59,280
Speaker 3: just enjoy this while you can. And now it's time

689
00:29:59,320 --> 00:30:03,160
Speaker 3: to ask ye. Eight nine fifty is a number. Hello,

690
00:30:03,200 --> 00:30:06,040
Speaker 3: anonymous caller. This person doesn't want to reveal their name.

691
00:30:06,040 --> 00:30:07,280
Speaker 3: What's your question for asking you?

692
00:30:07,840 --> 00:30:08,880
Speaker 6: So it's a tough one.

693
00:30:09,040 --> 00:30:09,760
Speaker 2: Okay.

694
00:30:10,000 --> 00:30:13,040
Speaker 6: My friend that I normally go out with on the weekend,

695
00:30:13,560 --> 00:30:16,000
Speaker 6: I just found out the bar that we normally go

696
00:30:16,160 --> 00:30:18,480
Speaker 6: to he's being accused of rape.

697
00:30:18,720 --> 00:30:23,160
Speaker 3: Oh all right, so give us like who was accusing him?

698
00:30:23,440 --> 00:30:24,360
Speaker 3: What is he saying?

699
00:30:25,200 --> 00:30:27,640
Speaker 6: So he has sex with a young lady at a

700
00:30:27,680 --> 00:30:32,520
Speaker 6: bar a couple of weekends ago, and apparently that same

701
00:30:32,640 --> 00:30:37,160
Speaker 6: night she also had sex with two other guys. And

702
00:30:37,560 --> 00:30:42,080
Speaker 6: she's claiming that she didn't consent to those sexual encounters.

703
00:30:42,200 --> 00:30:44,200
Speaker 3: Okay, but she's drunk.

704
00:30:43,880 --> 00:30:45,920
Speaker 6: And yeah, she was very drunk.

705
00:30:46,120 --> 00:30:48,840
Speaker 2: Okay, all right, she might have a point. Yeah, if

706
00:30:48,840 --> 00:30:51,560
Speaker 2: she didn't consent, whether she was drunk or not, it's

707
00:30:51,560 --> 00:30:52,080
Speaker 2: a problem.

708
00:30:52,520 --> 00:30:55,280
Speaker 6: And so I don't think he's aware that he's being

709
00:30:55,320 --> 00:30:55,959
Speaker 6: accused of this.

710
00:30:56,680 --> 00:30:59,560
Speaker 2: Was he drinking, Yes, he was drinking, but he.

711
00:30:59,840 --> 00:31:02,280
Speaker 6: According to the because the bouncer told me this. So

712
00:31:02,280 --> 00:31:05,720
Speaker 6: according to the bouncer, he left. So when he left,

713
00:31:06,000 --> 00:31:09,480
Speaker 6: she was like, oh, making the whole scene out of it,

714
00:31:09,600 --> 00:31:12,320
Speaker 6: and they call the cops and she decided she didn't

715
00:31:12,320 --> 00:31:14,240
Speaker 6: want to press charges. She didn't want to do a ribcake.

716
00:31:14,520 --> 00:31:17,600
Speaker 6: So but the bouncer was telling me, is that he's

717
00:31:17,600 --> 00:31:22,200
Speaker 6: not aware that she's accusing them of lady, but they

718
00:31:22,280 --> 00:31:24,800
Speaker 6: know I know him because we always go to the

719
00:31:24,800 --> 00:31:25,360
Speaker 6: bar together.

720
00:31:26,160 --> 00:31:28,520
Speaker 3: Okay, so they want you to tell him.

721
00:31:28,600 --> 00:31:31,120
Speaker 6: Well, I don't know. That's why. That's kind of where

722
00:31:31,240 --> 00:31:32,280
Speaker 6: I need the help.

723
00:31:32,800 --> 00:31:35,160
Speaker 3: Yeah, he definitely definitely tell him.

724
00:31:35,200 --> 00:31:37,520
Speaker 4: He needs to know that that's attached to his name.

725
00:31:37,880 --> 00:31:39,480
Speaker 4: He needs to know so he can figure out what

726
00:31:39,560 --> 00:31:40,560
Speaker 4: his next steps are.

727
00:31:41,560 --> 00:31:43,880
Speaker 3: Okay, and whether or not this woman is going to

728
00:31:43,960 --> 00:31:46,960
Speaker 3: end up saying that he raped her or whether you know,

729
00:31:47,000 --> 00:31:49,200
Speaker 3: I don't know because obviously none of us. I wasn't there,

730
00:31:49,360 --> 00:31:51,680
Speaker 3: We don't know what happened. But this is a lesson,

731
00:31:52,120 --> 00:31:56,120
Speaker 3: yes for him too, regardless of what happens moving forward.

732
00:31:56,480 --> 00:31:58,360
Speaker 6: Yeah, how do you how you open the door for

733
00:31:58,400 --> 00:31:59,360
Speaker 6: that kind of conversation.

734
00:31:59,800 --> 00:32:03,320
Speaker 2: You sit him down and sober, sit him down at

735
00:32:03,360 --> 00:32:04,720
Speaker 2: home and say, yo.

736
00:32:05,080 --> 00:32:07,520
Speaker 3: We had some serious things that talk about we need

737
00:32:07,560 --> 00:32:08,120
Speaker 3: to discuss.

738
00:32:08,200 --> 00:32:10,960
Speaker 2: Yes, and just tell him what you know, and.

739
00:32:10,680 --> 00:32:12,640
Speaker 3: That's all you can. And I'm sure that they told

740
00:32:12,680 --> 00:32:14,400
Speaker 3: you that because you know him and they want you

741
00:32:14,440 --> 00:32:15,240
Speaker 3: to tell him.

742
00:32:15,080 --> 00:32:17,600
Speaker 2: Correct, And it's clearly concerning you.

743
00:32:17,600 --> 00:32:20,959
Speaker 4: You're clearly you know, bothered by it and it's concerning you,

744
00:32:21,080 --> 00:32:24,040
Speaker 4: So you want to get it off of your conscience.

745
00:32:24,440 --> 00:32:27,040
Speaker 3: And why didn't you want to know if it was you, like,

746
00:32:27,080 --> 00:32:29,560
Speaker 3: if something like this happened, very you would want him

747
00:32:29,600 --> 00:32:30,080
Speaker 3: to tell you.

748
00:32:30,560 --> 00:32:33,280
Speaker 6: Yes, you're right, okay.

749
00:32:31,840 --> 00:32:34,560
Speaker 3: But there's no gentle way to put it right.

750
00:32:34,960 --> 00:32:39,200
Speaker 4: It's a heavy topic, but it's it's important that he'd

751
00:32:39,200 --> 00:32:42,480
Speaker 4: be able to take responsibility for whatever he needs to be.

752
00:32:42,440 --> 00:32:44,520
Speaker 3: Responsible because guess what he gonna end up going back

753
00:32:44,560 --> 00:32:47,080
Speaker 3: to this bar, right, and imagine him going there and

754
00:32:47,080 --> 00:32:49,920
Speaker 3: not knowing that this is happening. I would rather you

755
00:32:49,960 --> 00:32:52,440
Speaker 3: tell him than the bouncer tells him, right, or.

756
00:32:52,440 --> 00:32:55,160
Speaker 2: He sees the girl and god knows what happens.

757
00:32:55,840 --> 00:32:58,560
Speaker 6: You're absolutely right, You're all right.

758
00:32:58,600 --> 00:32:59,600
Speaker 2: Perfect, good luck?

759
00:33:00,000 --> 00:33:03,480
Speaker 3: Than Yeah, that's it's hard for everybody involved in this situation.

760
00:33:03,520 --> 00:33:05,960
Speaker 3: All right, Well that is your ask ye eight hundred

761
00:33:05,960 --> 00:33:08,360
Speaker 3: two ninety two fifty one fifty inclace you couldn't get through.

762
00:33:08,680 --> 00:33:11,000
Speaker 3: You can also weigh in and leave a message too

763
00:33:11,040 --> 00:33:13,080
Speaker 3: for last word and when we come back, it is

764
00:33:13,080 --> 00:33:15,560
Speaker 3: a Wealth Wednesday. We have Marcus Collins joining us. He's

765
00:33:15,600 --> 00:33:18,400
Speaker 3: the author of For the Culture, The Power Behind What

766
00:33:18,480 --> 00:33:21,080
Speaker 3: We Buy, what we do, and Who we want to be.

767
00:33:21,240 --> 00:33:24,360
Speaker 1: It's way up kind of dream of wealthy and I

768
00:33:24,360 --> 00:33:26,440
Speaker 1: don't mind sharing my wealth dog.

769
00:33:26,320 --> 00:33:30,040
Speaker 5: Getting you straight financially, mentally and physically. This is Wealth

770
00:33:30,040 --> 00:33:32,120
Speaker 5: Wednesday on Way Up with Angela Yee.

771
00:33:32,200 --> 00:33:32,600
Speaker 2: What's up?

772
00:33:32,600 --> 00:33:34,960
Speaker 3: Its way up with Angela Yee. I'm Angela Yee and

773
00:33:34,960 --> 00:33:39,680
Speaker 3: we are blessed to have a best selling author, Marcus Collins,

774
00:33:39,720 --> 00:33:41,840
Speaker 3: author for the Culture, The Power Behind What we Buy,

775
00:33:41,880 --> 00:33:45,560
Speaker 3: what we do, and Who we want to be? All right, So, Marcus,

776
00:33:45,840 --> 00:33:50,520
Speaker 3: what exactly would you describe your background in because when

777
00:33:50,560 --> 00:33:52,280
Speaker 3: you read this book, we hear about all the different

778
00:33:52,320 --> 00:33:54,640
Speaker 3: places where you worked, and you're very strategic.

779
00:33:54,960 --> 00:33:57,680
Speaker 14: My background has been very diverse. I was an engineer

780
00:33:57,760 --> 00:34:00,200
Speaker 14: undergrad because I did well in math and science as

781
00:34:00,200 --> 00:34:02,360
Speaker 14: a kid and when you're black and you from Detroit,

782
00:34:02,560 --> 00:34:04,800
Speaker 14: you going engineering if you do well in math and science.

783
00:34:04,960 --> 00:34:07,760
Speaker 14: I decided to go into the music business, wrote music

784
00:34:08,120 --> 00:34:09,760
Speaker 14: didn't do that well, so I went back to school

785
00:34:09,800 --> 00:34:12,080
Speaker 14: to get my MBA, went out to go work at Apple,

786
00:34:12,120 --> 00:34:13,839
Speaker 14: and when I was there, I met a guy named

787
00:34:13,840 --> 00:34:16,640
Speaker 14: Matthew Knowles's Beyonce's father, and he goes, we're familiar, Well,

788
00:34:16,640 --> 00:34:18,480
Speaker 14: you should run digital strategy for Beyonce.

789
00:34:18,719 --> 00:34:20,239
Speaker 8: Like, oh, yeah, I should totally do that.

790
00:34:20,440 --> 00:34:22,400
Speaker 14: And so I ran digital strategy for Beyonce during the

791
00:34:22,440 --> 00:34:24,600
Speaker 14: I Am Sasha Feirce days and ended up going into

792
00:34:24,600 --> 00:34:26,160
Speaker 14: the world of advertising.

793
00:34:26,320 --> 00:34:27,759
Speaker 8: Thanks. So Jemen named Steve Stouth.

794
00:34:28,080 --> 00:34:31,600
Speaker 3: Right now, I'm talking to author and professor Marcus Collins.

795
00:34:31,640 --> 00:34:33,920
Speaker 3: He's the author of for the Culture. And one thing

796
00:34:33,920 --> 00:34:36,920
Speaker 3: you talk about in your book the difference between fans

797
00:34:37,120 --> 00:34:41,719
Speaker 3: and believers. Right, So, Beyonce had the Beehive, that's right,

798
00:34:41,760 --> 00:34:44,840
Speaker 3: but you guys actually tried to start a different group

799
00:34:45,120 --> 00:34:48,080
Speaker 3: prior to that, So talk about the Beyonce Rods versus

800
00:34:48,160 --> 00:34:48,640
Speaker 3: the Beehive.

801
00:34:48,880 --> 00:34:49,120
Speaker 8: Yeah.

802
00:34:49,200 --> 00:34:51,960
Speaker 14: So a part of the job run digital strategy was

803
00:34:52,000 --> 00:34:55,400
Speaker 14: about moving her offline fan club online. This is like

804
00:34:55,480 --> 00:34:57,960
Speaker 14: the days of Facebook, and Twitter is doing really well,

805
00:34:58,040 --> 00:34:59,600
Speaker 14: so this is gonna be an easy thing. This is

806
00:35:00,040 --> 00:35:03,120
Speaker 14: Beyonce moving from the artists to Queen Bee as we

807
00:35:03,200 --> 00:35:05,680
Speaker 14: know her. And we launched this thing and it just

808
00:35:05,719 --> 00:35:07,920
Speaker 14: did not really happen, and we're like, what's going on.

809
00:35:08,000 --> 00:35:10,560
Speaker 14: Why isn't this taken off relative to her celebrity, Mean,

810
00:35:10,640 --> 00:35:14,320
Speaker 14: she's still huge, right, And the team saw this little

811
00:35:14,320 --> 00:35:16,520
Speaker 14: small group of people in the recesses on the internet

812
00:35:16,640 --> 00:35:19,160
Speaker 14: who call themselves the Beehive. And they didn't just like

813
00:35:19,239 --> 00:35:23,040
Speaker 14: Beyonce songs. They subscribe to the same belief as Beyonce did,

814
00:35:23,080 --> 00:35:26,680
Speaker 14: women's empowerment. And these folks not only they believe, but

815
00:35:26,719 --> 00:35:29,600
Speaker 14: they use the music as a way to express their identity.

816
00:35:29,920 --> 00:35:32,280
Speaker 14: They had their own languist, they had their own cultural behavior.

817
00:35:32,280 --> 00:35:34,160
Speaker 14: As we said, those are the folks we should be

818
00:35:34,200 --> 00:35:37,520
Speaker 14: working with. So we cut bait on the beyonceurage and

819
00:35:37,600 --> 00:35:40,279
Speaker 14: made the Beehive her official fan club. And I think

820
00:35:40,360 --> 00:35:43,120
Speaker 14: that has been sort of a rocket fuel to catapult

821
00:35:43,160 --> 00:35:46,440
Speaker 14: her from being just an artist to be an iconic status.

822
00:35:46,480 --> 00:35:48,440
Speaker 14: Not unlike the Taylor Swifts of the world, she.

823
00:35:48,400 --> 00:35:49,719
Speaker 8: Has the right.

824
00:35:49,760 --> 00:35:52,560
Speaker 14: So these are people who go beyond just being fans

825
00:35:52,760 --> 00:35:55,240
Speaker 14: but they're part of a community. And that's what culture

826
00:35:55,239 --> 00:35:58,040
Speaker 14: really is about. Culture is a meaning making system. It's

827
00:35:58,040 --> 00:36:00,160
Speaker 14: a way by which we see the world. Because as

828
00:36:00,160 --> 00:36:02,560
Speaker 14: the way we see the world, we navigate the world accordingly.

829
00:36:02,640 --> 00:36:05,280
Speaker 14: We buy what we buy, go where we go, marry

830
00:36:05,320 --> 00:36:09,080
Speaker 14: who we marry, work where we work, vacation where we vacation,

831
00:36:09,200 --> 00:36:11,320
Speaker 14: eat where we eat, Bury the dead if we bury

832
00:36:11,320 --> 00:36:14,520
Speaker 14: the dead. These things are all byproducts of our cultural subscription,

833
00:36:14,680 --> 00:36:16,799
Speaker 14: and the more we understand that, the more likely we

834
00:36:16,800 --> 00:36:17,680
Speaker 14: are to tap into it.

835
00:36:17,800 --> 00:36:20,560
Speaker 3: That's interesting because you guys had to create a fan

836
00:36:20,640 --> 00:36:25,160
Speaker 3: base for somebody when one did already organically exist, and

837
00:36:25,239 --> 00:36:27,600
Speaker 3: so the better idea was not to try to push

838
00:36:27,680 --> 00:36:29,560
Speaker 3: and force this beyondourage on us.

839
00:36:29,760 --> 00:36:30,360
Speaker 8: That's right.

840
00:36:31,960 --> 00:36:35,239
Speaker 14: To your point, Like, you don't make communities, You don't

841
00:36:35,239 --> 00:36:37,160
Speaker 14: build communities, you facilitate them.

842
00:36:37,160 --> 00:36:39,239
Speaker 3: And sometimes corporations don't understand that.

843
00:36:39,239 --> 00:36:40,279
Speaker 8: That's right, all right.

844
00:36:40,360 --> 00:36:43,280
Speaker 3: Marcus Collins is here. He is a best selling author

845
00:36:43,640 --> 00:36:46,759
Speaker 3: and an award winning marketer. He's let music initiatives for

846
00:36:46,920 --> 00:36:50,879
Speaker 3: iTunes and Nike, and has helped organizations from Fortune five

847
00:36:50,960 --> 00:36:56,000
Speaker 3: hundred companies to startups and nonprofits create culturally contagious ideas.

848
00:36:56,040 --> 00:36:57,680
Speaker 3: We have more with Marcus when we come back.

849
00:36:57,680 --> 00:37:00,759
Speaker 1: It's way up premium willthy and I don't sharing my

850
00:37:00,880 --> 00:37:04,560
Speaker 1: wealth dog getting you straight financially, mentally and physically.

851
00:37:04,760 --> 00:37:07,480
Speaker 5: This is Wealth Wednesday on Way Up with Angela Yee.

852
00:37:07,680 --> 00:37:09,720
Speaker 3: What's up this way up with Angela Yee. I'm Angela

853
00:37:09,800 --> 00:37:12,359
Speaker 3: Yee on this Wealth Wednesday. And I have author, an

854
00:37:12,400 --> 00:37:15,680
Speaker 3: award winning marketer, Marcus Collins here with me. And as

855
00:37:15,719 --> 00:37:18,279
Speaker 3: the world is always changing, campaigns have to change too,

856
00:37:18,760 --> 00:37:20,640
Speaker 3: and you talk about that a lot in this book

857
00:37:20,680 --> 00:37:24,040
Speaker 3: as well, some campaigns that may have gotten stale and

858
00:37:24,120 --> 00:37:26,040
Speaker 3: needed a refresh, And now I want to talk about

859
00:37:26,040 --> 00:37:29,960
Speaker 3: a couple of them. Okay, we talked about the Budweiser,

860
00:37:30,520 --> 00:37:33,120
Speaker 3: you know, as a brand, and how what's up? That

861
00:37:33,280 --> 00:37:35,480
Speaker 3: was a pretty popular thing that they had, but then

862
00:37:35,520 --> 00:37:38,000
Speaker 3: it ran its course. Talk about how you guys have

863
00:37:38,080 --> 00:37:38,600
Speaker 3: to reset.

864
00:37:38,719 --> 00:37:42,280
Speaker 14: Yeah, well, culture is always changing. Since culture is always moving,

865
00:37:42,760 --> 00:37:45,320
Speaker 14: the same way you communicate a thing isn't going to

866
00:37:45,400 --> 00:37:47,839
Speaker 14: work when things have come out of style, right. You know,

867
00:37:47,960 --> 00:37:51,240
Speaker 14: we did a campaign for sprite Obey Thirsty, Yeah exactly.

868
00:37:51,239 --> 00:37:53,959
Speaker 14: So we took obr thirsts for the nineties and brought

869
00:37:54,000 --> 00:37:56,880
Speaker 14: it back. You know, saying, you know, only for the thirsty.

870
00:37:57,200 --> 00:37:59,000
Speaker 14: But the meaning of thirst was no longer like it

871
00:37:59,160 --> 00:38:01,000
Speaker 14: was in nineties that you are about.

872
00:38:01,360 --> 00:38:02,440
Speaker 3: It's a terrible thing.

873
00:38:02,560 --> 00:38:04,560
Speaker 14: No one wants to be thirsty. The meaning of thirst

874
00:38:04,600 --> 00:38:08,799
Speaker 14: had changed, and therefore the communications didn't work. So with Budweiser,

875
00:38:08,960 --> 00:38:12,720
Speaker 14: Budweiser sort of the Americana brand. It stood for Americanism.

876
00:38:12,920 --> 00:38:18,480
Speaker 14: But patriotism in the early twenty tens wasn't about flag waving.

877
00:38:18,560 --> 00:38:21,399
Speaker 8: It was about the dream. I believe in the American dream, and.

878
00:38:21,400 --> 00:38:24,680
Speaker 14: We thought who is the most the most demarshal representation

879
00:38:24,880 --> 00:38:25,239
Speaker 14: of that?

880
00:38:25,680 --> 00:38:25,960
Speaker 9: Jay Z.

881
00:38:26,239 --> 00:38:29,160
Speaker 14: So we partnered with jay Z, with Budweiser, with Live

882
00:38:29,239 --> 00:38:33,080
Speaker 14: Nation to create the Made in America festival that celebrated

883
00:38:33,160 --> 00:38:34,920
Speaker 14: the makers of tomorrow.

884
00:38:34,920 --> 00:38:37,400
Speaker 3: See I didn't realize that's how Made in America came about.

885
00:38:37,800 --> 00:38:39,560
Speaker 3: It just felt like a whole separate thing, like, oh,

886
00:38:39,560 --> 00:38:42,120
Speaker 3: he's doing a festival now. Right now, I'm talking to

887
00:38:42,280 --> 00:38:45,600
Speaker 3: author and professor Marcus Collins. He's the author of for

888
00:38:45,680 --> 00:38:48,879
Speaker 3: the Culture. Another campaign that was amazing that she worked

889
00:38:48,880 --> 00:38:51,879
Speaker 3: in was Travis Scott and McDonald's. All right, so tell

890
00:38:51,880 --> 00:38:54,560
Speaker 3: me how that came into fruition and what was behind that.

891
00:38:54,960 --> 00:38:57,799
Speaker 14: So McDonald's and White and Kennedy the agenc I was

892
00:38:57,800 --> 00:39:00,520
Speaker 14: most recently at McDonald's been battling a lot of hate

893
00:39:00,520 --> 00:39:02,920
Speaker 14: for a very long time. There's a punching bag for

894
00:39:03,000 --> 00:39:06,080
Speaker 14: everything wrong with the American diet. So McDonald says, hey,

895
00:39:06,239 --> 00:39:09,359
Speaker 14: Whyan can he help us navigate the hate? And Wyden says,

896
00:39:09,760 --> 00:39:12,520
Speaker 14: people definitely hate you, but sixty eight million people show

897
00:39:12,560 --> 00:39:14,600
Speaker 14: up at your door every single day. That's a lot

898
00:39:14,640 --> 00:39:17,960
Speaker 14: of love. What you focused on those folks, and like,

899
00:39:18,000 --> 00:39:21,040
Speaker 14: we never thought about it that way, So we asked,

900
00:39:21,040 --> 00:39:23,200
Speaker 14: so who are these people? Who are these fans who

901
00:39:23,239 --> 00:39:25,319
Speaker 14: love you so much? And what the team found is

902
00:39:25,320 --> 00:39:28,960
Speaker 14: what we call fan truths. These are like specific, shareable,

903
00:39:29,600 --> 00:39:32,640
Speaker 14: special little things about being a McDonald's fans. For instance,

904
00:39:32,960 --> 00:39:34,880
Speaker 14: your friend will ask for fries even though they say

905
00:39:34,920 --> 00:39:37,160
Speaker 14: didn't want any fries, right, So we found all these

906
00:39:37,160 --> 00:39:39,839
Speaker 14: fan truths, But the most profound fan truth was this,

907
00:39:40,320 --> 00:39:43,920
Speaker 14: no matter how big, how famous you are, everyone has

908
00:39:43,960 --> 00:39:46,600
Speaker 14: an order. And the team said, oh, that's interesting. What

909
00:39:46,640 --> 00:39:50,680
Speaker 14: if we stoked fandom by celebrating their orders? So the

910
00:39:50,719 --> 00:39:52,800
Speaker 14: first thing he did was a team was a Super

911
00:39:52,800 --> 00:39:56,640
Speaker 14: Bowl ad that showcase famous orders from famous people. Like

912
00:39:56,880 --> 00:40:00,160
Speaker 14: Kim Kardashian eat chicken nuggets with honey. Magic Johnson, it's

913
00:40:00,200 --> 00:40:03,120
Speaker 14: a flay of fish, will be Goldberg. It's a big mac, right,

914
00:40:03,160 --> 00:40:05,640
Speaker 14: and the fans responded really well to that. So he

915
00:40:05,719 --> 00:40:07,880
Speaker 14: partnered with Travis Scott, who for long has been a

916
00:40:07,920 --> 00:40:10,359
Speaker 14: huge fan of McDonald's. We've known that from videos, we've

917
00:40:10,360 --> 00:40:12,799
Speaker 14: seen him, et cetera. So we took his meal and

918
00:40:12,840 --> 00:40:15,840
Speaker 14: we called the Cactus Chat and the response was crazy.

919
00:40:16,000 --> 00:40:19,000
Speaker 14: In the first two weeks, we broke mcdonald'supply chain of

920
00:40:19,040 --> 00:40:22,640
Speaker 14: quarter pounder ingredients. People were stealing posters off the wall,

921
00:40:23,000 --> 00:40:26,720
Speaker 14: remember when the restaurant was closed. And we added fifty

922
00:40:26,840 --> 00:40:30,400
Speaker 14: million dollars incremental revenue for McDonald's in the first month,

923
00:40:30,600 --> 00:40:34,239
Speaker 14: and Wall Street added ten billion dollars from McDonald's market cap.

924
00:40:34,520 --> 00:40:36,160
Speaker 2: Wow, that's wild wild.

925
00:40:36,320 --> 00:40:39,240
Speaker 8: So McDonald's like, Okay, this is amazing thing here. Yeah, exactly,

926
00:40:40,360 --> 00:40:40,759
Speaker 8: that's right.

927
00:40:41,040 --> 00:40:44,719
Speaker 14: J Balvin and Riah Carey is sweetie like, and this

928
00:40:44,800 --> 00:40:48,040
Speaker 14: thing was become we call it famous Orders, but it's

929
00:40:48,080 --> 00:40:49,920
Speaker 14: really about community orders.

930
00:40:50,200 --> 00:40:51,400
Speaker 8: These weren't new products.

931
00:40:51,480 --> 00:40:54,839
Speaker 14: They were just reframed through a cultural lens and people go, oh,

932
00:40:54,880 --> 00:40:58,120
Speaker 14: that's my order, right, and they feel much much closer

933
00:40:58,160 --> 00:40:59,880
Speaker 14: to each other and to the brand.

934
00:41:00,000 --> 00:41:01,879
Speaker 3: All right, well, doctor Marcus Collins. And by the way,

935
00:41:01,920 --> 00:41:04,200
Speaker 3: he is a professor at the Raw School of Business

936
00:41:04,239 --> 00:41:07,319
Speaker 3: at University of Michigan. Those students I know are so

937
00:41:07,400 --> 00:41:10,399
Speaker 3: grateful to have you, honestly as a professor because those

938
00:41:10,400 --> 00:41:12,600
Speaker 3: classes are fun. I had an opportunity to sit with

939
00:41:12,640 --> 00:41:14,839
Speaker 3: you also, you crushed it. Fuck well, I was there.

940
00:41:14,840 --> 00:41:16,480
Speaker 3: I had a great time. And the book for the

941
00:41:16,480 --> 00:41:18,520
Speaker 3: culture the power behind what we buy, what we do,

942
00:41:18,800 --> 00:41:20,759
Speaker 3: and who we want to be. Y'all will love it

943
00:41:20,760 --> 00:41:23,360
Speaker 3: because you get to see the inside stories behind some

944
00:41:23,440 --> 00:41:25,520
Speaker 3: of the campaigns and some of the brands that you

945
00:41:25,600 --> 00:41:27,600
Speaker 3: already know and love. And I found it to be

946
00:41:27,680 --> 00:41:29,080
Speaker 3: quite insightful and entertaining.

947
00:41:29,480 --> 00:41:30,920
Speaker 8: Thank you so much. I'm so grateful.

948
00:41:31,000 --> 00:41:33,320
Speaker 3: You can watch that full interview on my YouTube channel

949
00:41:33,320 --> 00:41:35,000
Speaker 3: Way Up with You And when we come back, you

950
00:41:35,040 --> 00:41:36,160
Speaker 3: guys have the last word.

951
00:41:36,520 --> 00:41:40,200
Speaker 1: Take up the phone, Tapian to get your voice.

952
00:41:40,000 --> 00:41:41,440
Speaker 2: Heard with the word bish.

953
00:41:42,000 --> 00:41:44,600
Speaker 3: He's the last word on Way Up with Angela Yee.

954
00:41:44,840 --> 00:41:46,880
Speaker 3: What's up his Way Up with Angela Yee, I'm Angela

955
00:41:46,960 --> 00:41:49,399
Speaker 3: Yee and Candice, you made it through a Wednesday hump

956
00:41:49,560 --> 00:41:53,920
Speaker 3: day celebration. Yes, indeed, and shout out to make the stallion.

957
00:41:53,960 --> 00:41:56,319
Speaker 3: I see she is bringing Glorilla on tour with her.

958
00:41:56,320 --> 00:41:57,800
Speaker 2: I love that. That's a good combo.

959
00:41:57,920 --> 00:41:59,719
Speaker 3: Yeah, I'm excited to see them. That'd be some real

960
00:41:59,800 --> 00:42:03,880
Speaker 3: fun girl power. Yes, but anyway, thank you again to

961
00:42:03,960 --> 00:42:06,400
Speaker 3: Marcus Collins for joining us for a Wealth Wednesday. His

962
00:42:06,480 --> 00:42:09,040
Speaker 3: book for the Culture is available now. I thought it

963
00:42:09,080 --> 00:42:12,400
Speaker 3: was a great conversation. I have a marketing background also,

964
00:42:13,040 --> 00:42:17,040
Speaker 3: so talking about working with different brands and how he

965
00:42:17,560 --> 00:42:20,600
Speaker 3: they had the inception of the beehive that actually came

966
00:42:20,640 --> 00:42:22,719
Speaker 3: from the fans. They had their whole own name and

967
00:42:22,800 --> 00:42:26,440
Speaker 3: whole own little club, but they decided the beehive was organic.

968
00:42:26,600 --> 00:42:29,040
Speaker 3: Let's tap in to what's happening online, and this is

969
00:42:29,040 --> 00:42:30,600
Speaker 3: when it was first starting.

970
00:42:30,600 --> 00:42:33,000
Speaker 2: And it's grown exponentially.

971
00:42:33,080 --> 00:42:37,239
Speaker 3: They arguably the beehive is like the biggest I mean

972
00:42:37,280 --> 00:42:43,200
Speaker 3: the Swifties, ye, Barbs, the Navy.

973
00:42:41,800 --> 00:42:45,400
Speaker 4: I would say Barbs and the beehive are probably the biggest.

974
00:42:45,680 --> 00:42:45,919
Speaker 9: Yes.

975
00:42:46,320 --> 00:42:48,839
Speaker 3: Well yeah, So there's so many things in so many

976
00:42:48,880 --> 00:42:51,200
Speaker 3: gems that you could learn from Marcus Collins. To make

977
00:42:51,200 --> 00:42:54,680
Speaker 3: sure y'all pick up his book and anything on him,

978
00:42:54,760 --> 00:42:58,000
Speaker 3: I think is well worth watching. And of course we

979
00:42:58,080 --> 00:43:00,840
Speaker 3: are going to have Clay from Love is Bloe on

980
00:43:00,920 --> 00:43:04,680
Speaker 3: the show tomorrow, so he'll have an opportunity to tell

981
00:43:04,680 --> 00:43:06,920
Speaker 3: his side of things, tell his side of things. You

982
00:43:06,960 --> 00:43:08,320
Speaker 3: were definitely giving him the side.

983
00:43:08,400 --> 00:43:11,720
Speaker 2: I well, he deserved it a little bit, as he knows.

984
00:43:11,840 --> 00:43:12,040
Speaker 3: Right.

985
00:43:12,160 --> 00:43:14,439
Speaker 2: Yes, it might be some resolved.

986
00:43:14,480 --> 00:43:16,160
Speaker 3: You gotta tune in, but there's a lot of things

987
00:43:16,160 --> 00:43:19,360
Speaker 3: coming out now Love is Blind the aftermath right.

988
00:43:19,320 --> 00:43:23,320
Speaker 2: That should be should be studied. Yes a Harvard review.

989
00:43:23,520 --> 00:43:26,680
Speaker 3: Yes, all right, well again we will be back tomorrow,

990
00:43:26,719 --> 00:43:28,600
Speaker 3: but you guys of course have the last word.

991
00:43:29,080 --> 00:43:32,400
Speaker 6: My secret is I secretly hate my best friend. I

992
00:43:32,440 --> 00:43:33,680
Speaker 6: hate being friends.

993
00:43:33,400 --> 00:43:37,319
Speaker 15: With a Good morning, Angela Yee. I just wanted to

994
00:43:37,320 --> 00:43:40,480
Speaker 15: tell you. This is Kim Cobb with Cooking with Both

995
00:43:41,239 --> 00:43:45,040
Speaker 15: and I just started watching your podcast over the last

996
00:43:45,120 --> 00:43:48,520
Speaker 15: several days, so I've been about ten episols, and I

997
00:43:48,680 --> 00:43:52,759
Speaker 15: just want to say that I really, really really enjoyed

998
00:43:53,000 --> 00:43:58,920
Speaker 15: watching these episols. They were uplifting, inspiring and fun for

999
00:43:59,160 --> 00:44:03,480
Speaker 15: the laughter. Just not the typical podcast

1000
00:44:04,560 --> 00:44:07,440
Speaker 5: Going way out with Angela ye