1 00:00:01,400 --> 00:00:03,720 Speaker 1: Heard around the world on the I Heart Radio app, 2 00:00:03,920 --> 00:00:07,800 Speaker 1: Apple podcast or wherever you get your podcast. It's Cannabis 3 00:00:07,800 --> 00:00:11,160 Speaker 1: Talk one oh one with Blue and Joe Grande. Ladies 4 00:00:11,200 --> 00:00:13,840 Speaker 1: and gentlemen, boys and girls, children of all ages, Welcome 5 00:00:13,880 --> 00:00:18,439 Speaker 1: to the canniss Business to Business Summit and Networking. I 6 00:00:18,480 --> 00:00:21,480 Speaker 1: would like everyone who wants to get an incredible education 7 00:00:21,920 --> 00:00:29,000 Speaker 1: from some of the finest intellects and suspects of this 8 00:00:29,120 --> 00:00:38,200 Speaker 1: fine industry that act. We have such an incredible guest host. 9 00:00:39,000 --> 00:00:42,360 Speaker 1: We have created what is called the Survival series panels 10 00:00:42,400 --> 00:00:45,839 Speaker 1: because we believe the state of California is in a 11 00:00:46,880 --> 00:00:52,839 Speaker 1: current state that requires information regarding not too much of 12 00:00:52,880 --> 00:00:56,520 Speaker 1: the advancement, but staying alive long enough for things to 13 00:00:56,600 --> 00:00:59,639 Speaker 1: kind of settle and fall into their footsteps. So this 14 00:00:59,760 --> 00:01:02,960 Speaker 1: here is one of the finest panels that we have. 15 00:01:03,520 --> 00:01:08,640 Speaker 1: It's called Surviving the Cannabis Industry. We have Dr Llaire. 16 00:01:08,760 --> 00:01:13,160 Speaker 1: I'm strong. She's the managing partner from a Jaga. Ladies 17 00:01:13,200 --> 00:01:16,880 Speaker 1: and gentlemen, give it up for Dr Hilaire. I'm strong. 18 00:01:17,319 --> 00:01:22,000 Speaker 1: Thank you, thank you, thank you, thank you, thank you. Wow. Wow, 19 00:01:22,280 --> 00:01:26,680 Speaker 1: this is amazing, way more than I expected for me. 20 00:01:26,760 --> 00:01:29,200 Speaker 1: So imagine what They're gonna do for you people because 21 00:01:29,200 --> 00:01:33,560 Speaker 1: you are like actually amazing, amazing people. So yeah, thank 22 00:01:33,560 --> 00:01:36,200 Speaker 1: you so much for that intro. Um, Dr Shiller. I'm 23 00:01:36,240 --> 00:01:39,840 Speaker 1: strong from in jaga Ja Global. We're opening up a 24 00:01:39,840 --> 00:01:43,280 Speaker 1: cannabis dispensary at eleven or two Blue Hillab in Boston 25 00:01:44,280 --> 00:01:46,920 Speaker 1: and I'm just trying to navigate the waters like everyone 26 00:01:47,000 --> 00:01:51,080 Speaker 1: else here. Um. And also I'm adoptive chiropractic, so trying 27 00:01:51,080 --> 00:01:54,680 Speaker 1: to get people to get educated about the plant and 28 00:01:54,720 --> 00:01:57,240 Speaker 1: stuff like that. So I'm here and I'm grateful to 29 00:01:57,360 --> 00:02:00,480 Speaker 1: be with you guys. Thank you, Thank you. Doc. The 30 00:02:00,520 --> 00:02:03,600 Speaker 1: next up who will introduce himself is Danny de Jonevic. 31 00:02:04,360 --> 00:02:07,040 Speaker 1: Danny is a k a. The bud Father. He is 32 00:02:07,160 --> 00:02:11,160 Speaker 1: all sold, the founder and CEO black Box Marketing. Ladies 33 00:02:11,200 --> 00:02:15,680 Speaker 1: and gentlemen, thank you for that wonderful introduction. Freddie. Um, 34 00:02:15,720 --> 00:02:18,679 Speaker 1: I mean, you know, also one of your suspects apparently 35 00:02:19,280 --> 00:02:22,200 Speaker 1: so UM. I mean, I mean, honestly, I am. I've 36 00:02:22,240 --> 00:02:25,040 Speaker 1: been a drug dealer since I've been thirteen years old. 37 00:02:25,040 --> 00:02:29,600 Speaker 1: I've been selling weed exclusively. Um. But I'm just another 38 00:02:29,600 --> 00:02:31,880 Speaker 1: guy with a dream originally from New York. I I 39 00:02:32,000 --> 00:02:35,240 Speaker 1: dreamed about coming out here and getting into the cannabis industry, 40 00:02:35,280 --> 00:02:38,280 Speaker 1: starting my own brand on social media. Uh, kind of 41 00:02:38,280 --> 00:02:41,399 Speaker 1: a meme extraordinaire. Some of you might know me from 42 00:02:41,440 --> 00:02:48,040 Speaker 1: just the Instagram and harassments. I mean, listen, um me, 43 00:02:48,040 --> 00:02:51,440 Speaker 1: meming is a sign of intelligence from what I've read, So, um, 44 00:02:51,639 --> 00:02:53,800 Speaker 1: I'm gonna go with that. But I've been in the 45 00:02:53,840 --> 00:02:57,480 Speaker 1: cannabis industry on the legal side of the market, you know, 46 00:02:57,560 --> 00:03:00,000 Speaker 1: since Prop sixty four came into effect here in Californi. 47 00:03:00,000 --> 00:03:03,000 Speaker 1: And you seen some players in the in the crowd 48 00:03:03,040 --> 00:03:07,639 Speaker 1: already over here, you know. So uh, it's interesting where 49 00:03:07,680 --> 00:03:09,840 Speaker 1: things have gone. And I'm just interested to be a 50 00:03:10,000 --> 00:03:13,280 Speaker 1: you know, I'm really proud to be a part of it. 51 00:03:13,600 --> 00:03:18,160 Speaker 1: But um, I think this this part of going into 52 00:03:18,240 --> 00:03:21,840 Speaker 1: where we're going into the market right now is very uh, 53 00:03:21,880 --> 00:03:25,880 Speaker 1: it's very interesting. And knowing how to survive it is 54 00:03:25,880 --> 00:03:29,320 Speaker 1: is almost learning to like go back to your roots. 55 00:03:29,400 --> 00:03:32,320 Speaker 1: So I think that's that's That's what I'm I'm all about. 56 00:03:32,720 --> 00:03:34,760 Speaker 1: Thank you, DN, give it up for Dan Jagonovic. The 57 00:03:34,800 --> 00:03:42,760 Speaker 1: butd father to my right is one of the esteemed 58 00:03:45,160 --> 00:03:51,480 Speaker 1: individuals who has laid a platform uh not ever seen 59 00:03:51,520 --> 00:03:55,200 Speaker 1: before in our industry. Um. One of the most influential 60 00:03:55,280 --> 00:04:00,240 Speaker 1: persons and providing educational platforms growth and integra right and 61 00:04:00,320 --> 00:04:04,160 Speaker 1: culture atin it. She is the executive Chancellor to Oaksterdam 62 00:04:04,400 --> 00:04:11,320 Speaker 1: University Dale Sky Jones. Thank you, Hello Atlanto. Hey Cannaba's 63 00:04:11,360 --> 00:04:15,960 Speaker 1: talk one oh one. I cannot hear you what. It 64 00:04:16,120 --> 00:04:19,240 Speaker 1: is so awesome to be here today and thank you 65 00:04:19,320 --> 00:04:22,800 Speaker 1: so much Osterdam University. We are about to hit our 66 00:04:22,839 --> 00:04:27,040 Speaker 1: fifteen year anniversary the first formalized education. In fact, we're 67 00:04:27,040 --> 00:04:30,159 Speaker 1: about to throw a big party in Oakland. Yes, indeed, 68 00:04:30,800 --> 00:04:33,400 Speaker 1: uh so hopefully we will see you there. But we 69 00:04:33,520 --> 00:04:38,160 Speaker 1: have educated over seventy thousand souls from over a hundred 70 00:04:38,279 --> 00:04:43,080 Speaker 1: and ten last count countries. And yes it's true. We 71 00:04:43,120 --> 00:04:48,280 Speaker 1: put on the first legalization campaign. Uh. They called us crazy, 72 00:04:48,360 --> 00:04:50,920 Speaker 1: and I gotta tell you, I thought cursing was a 73 00:04:50,960 --> 00:04:53,160 Speaker 1: sign of intelligence. So maybe I've been doing it wrong. 74 00:04:53,520 --> 00:04:59,240 Speaker 1: I don't know, I just checking. Uh. We now are 75 00:04:59,320 --> 00:05:03,640 Speaker 1: blessed to work with multiple social equity programs, the great 76 00:05:03,680 --> 00:05:06,960 Speaker 1: City of Los Angeles, the City of Palm Springs uh 77 00:05:07,080 --> 00:05:10,040 Speaker 1: formerly the City of San Francisco. Hopefully one more time. 78 00:05:10,760 --> 00:05:13,560 Speaker 1: We also recently won the City of Oakland and the 79 00:05:13,680 --> 00:05:17,960 Speaker 1: great State of Connecticut. And so we are trying to 80 00:05:18,040 --> 00:05:22,560 Speaker 1: help social equity participants with business, workforce and professional development, 81 00:05:22,839 --> 00:05:25,640 Speaker 1: and we're hopefully here to help you figure out how 82 00:05:25,640 --> 00:05:28,800 Speaker 1: to be formidable, how to be educated, how to be prepared, 83 00:05:29,200 --> 00:05:31,400 Speaker 1: and how to be motivated, because you're gonna have to 84 00:05:31,400 --> 00:05:35,920 Speaker 1: survive and thrive a really tough place and space, especially 85 00:05:36,000 --> 00:05:39,640 Speaker 1: right now, and so educating yourself is absolutely the key 86 00:05:39,680 --> 00:05:41,880 Speaker 1: to success. And I am just grateful to be here 87 00:05:42,120 --> 00:05:44,440 Speaker 1: with the likes of you today, So thank you, thank 88 00:05:44,480 --> 00:05:52,479 Speaker 1: you giving up for Dale. Alright, this next suspect on 89 00:05:52,520 --> 00:05:59,400 Speaker 1: the panel is a legendary outlaw, a legend in general, 90 00:05:59,800 --> 00:06:03,720 Speaker 1: in and out of the cannabis industry. And uh, it's 91 00:06:03,760 --> 00:06:06,279 Speaker 1: actually a true honor to be in your presence, ladies 92 00:06:06,279 --> 00:06:12,160 Speaker 1: and gentlemen, Doc Gray of Doc Ray Genetics, Thanks gretting. 93 00:06:13,720 --> 00:06:17,680 Speaker 1: Don't make the old man cry this afternoon, pig boys. Now, 94 00:06:17,720 --> 00:06:20,600 Speaker 1: it's good to be here in Adalanto, sitting in the desert, 95 00:06:20,640 --> 00:06:23,840 Speaker 1: sweating my old ass off with everybody. Fortunately, I'm very, 96 00:06:23,920 --> 00:06:25,480 Speaker 1: very high because I was hanging out in the v 97 00:06:25,560 --> 00:06:28,480 Speaker 1: I P Room waiting for this shin did to get going. 98 00:06:29,400 --> 00:06:31,320 Speaker 1: I think I'm here because I'm probably one of the 99 00:06:31,360 --> 00:06:33,640 Speaker 1: oldest cats in the room. And I've been doing this 100 00:06:33,800 --> 00:06:37,839 Speaker 1: for fifty two years and on the behalf of Terp Spike, 101 00:06:37,880 --> 00:06:40,359 Speaker 1: Dock and Bentley the High Time Spick for twenty one 102 00:06:40,400 --> 00:06:44,599 Speaker 1: of their hot prospects, which is all about supporting small 103 00:06:44,680 --> 00:06:48,320 Speaker 1: craft farmers, and also helped getting brand awareness out and 104 00:06:48,320 --> 00:06:50,359 Speaker 1: all that kind of jazz of the plight of the 105 00:06:50,440 --> 00:06:54,599 Speaker 1: small farmer, the people that created the industry and put 106 00:06:54,640 --> 00:06:57,440 Speaker 1: all the time in it and prison time and loss 107 00:06:57,440 --> 00:07:00,320 Speaker 1: of families and all that kind of jazz. But over 108 00:07:00,360 --> 00:07:03,200 Speaker 1: the last five years, there's been an assault on the 109 00:07:03,360 --> 00:07:06,159 Speaker 1: overall market, on the whole sale end of it, and 110 00:07:06,240 --> 00:07:11,920 Speaker 1: we've seen more than the craft farmers pushed out, and 111 00:07:11,960 --> 00:07:14,080 Speaker 1: this is part of this is a real problem. So 112 00:07:14,240 --> 00:07:17,520 Speaker 1: for me personally, that's why I'm involved in this thing. 113 00:07:17,800 --> 00:07:20,200 Speaker 1: And I think our conversation is how do we survive 114 00:07:20,240 --> 00:07:24,320 Speaker 1: in this market? I you know, we stay real fluid, 115 00:07:24,360 --> 00:07:25,960 Speaker 1: you know, we have to be able to move with 116 00:07:25,960 --> 00:07:28,240 Speaker 1: what the market trends are. A lot of people get 117 00:07:28,280 --> 00:07:31,240 Speaker 1: fixed in their ways. They won't do that. I'm a 118 00:07:31,320 --> 00:07:34,120 Speaker 1: great cultivator. I'm considered one of the better breeders on 119 00:07:34,160 --> 00:07:36,400 Speaker 1: the planet. But what I'm around is a lot of 120 00:07:36,440 --> 00:07:39,720 Speaker 1: smart men and women that really make sure that we 121 00:07:39,800 --> 00:07:42,000 Speaker 1: get this thing across the goal line. So, you know, 122 00:07:42,040 --> 00:07:44,360 Speaker 1: I don't know all of those answers, and I really 123 00:07:44,360 --> 00:07:46,480 Speaker 1: it's stressing the hell out of me right now because 124 00:07:46,480 --> 00:07:50,080 Speaker 1: it's so brutal on this the craft as a whole, 125 00:07:50,120 --> 00:07:56,000 Speaker 1: Cannabis is getting assaulted on all sides, you know, misunderstanding, miscommunication, 126 00:07:56,760 --> 00:08:01,000 Speaker 1: what bud Father and I talked about earlier. Education. I'm 127 00:08:01,040 --> 00:08:03,160 Speaker 1: trying to work with her on the other side of 128 00:08:03,160 --> 00:08:06,720 Speaker 1: the country right now and we're talking about education. This 129 00:08:06,800 --> 00:08:08,680 Speaker 1: is just really an honor for me in general to 130 00:08:08,760 --> 00:08:11,080 Speaker 1: get to six sale with her. You know, she's a 131 00:08:11,200 --> 00:08:14,440 Speaker 1: legend in her own rights. I'm really thankful mostly for 132 00:08:14,520 --> 00:08:16,800 Speaker 1: the where the big hip is and the back being 133 00:08:16,880 --> 00:08:19,040 Speaker 1: quiet back there. The other grower in the room, I 134 00:08:19,160 --> 00:08:21,720 Speaker 1: get to hang out with him later. But this is 135 00:08:21,720 --> 00:08:24,640 Speaker 1: a big important thing right now. I think that's why 136 00:08:24,680 --> 00:08:28,480 Speaker 1: everybody's coming together right now. This is really really important. 137 00:08:28,960 --> 00:08:31,440 Speaker 1: You know, this is a big event for our community 138 00:08:31,480 --> 00:08:34,199 Speaker 1: to come together and figure it the hell out, or 139 00:08:34,240 --> 00:08:35,839 Speaker 1: maybe not figure it out, but do it better than 140 00:08:35,840 --> 00:08:42,000 Speaker 1: what we were doing it yesterday. What undergoing it yourself? 141 00:08:42,040 --> 00:08:45,880 Speaker 1: What would be a good recommendation what's a good tip 142 00:08:46,120 --> 00:08:48,920 Speaker 1: that that you see that the small farmers need to 143 00:08:48,960 --> 00:08:55,560 Speaker 1: do to survive this wave. You really have to find 144 00:08:55,640 --> 00:08:59,600 Speaker 1: your niche and be really good at what you Okay, 145 00:08:59,679 --> 00:09:02,840 Speaker 1: I've I was. I'm known in the medical veteran medical 146 00:09:02,880 --> 00:09:06,440 Speaker 1: community in this state, they smoke a seventeen year plant 147 00:09:06,440 --> 00:09:09,240 Speaker 1: because it gives them comfort and release. You know that, 148 00:09:09,400 --> 00:09:11,640 Speaker 1: I'm just doing this now coming out into this world. 149 00:09:11,679 --> 00:09:14,880 Speaker 1: So find your niche, you find what you're really good at. 150 00:09:14,960 --> 00:09:16,960 Speaker 1: You gotta be really good at a one or two 151 00:09:17,000 --> 00:09:18,959 Speaker 1: little things. If you're not really good at one or 152 00:09:18,960 --> 00:09:21,559 Speaker 1: two little things, you're sure as hell not going to 153 00:09:21,640 --> 00:09:25,439 Speaker 1: get more than that done. So I again, I'm a cultivator. 154 00:09:25,920 --> 00:09:28,320 Speaker 1: That's what I'm known for. I'm a breeder. That's what 155 00:09:28,400 --> 00:09:31,960 Speaker 1: I'm known for. All the moving, the product, creating it, 156 00:09:32,040 --> 00:09:35,160 Speaker 1: all all the this. I don't do that. That's what 157 00:09:35,240 --> 00:09:37,840 Speaker 1: everybody else made sure. Now I don't even really do 158 00:09:37,960 --> 00:09:40,439 Speaker 1: much more than do this right now, trying to get 159 00:09:40,440 --> 00:09:42,000 Speaker 1: it out where I can get out and talk to 160 00:09:42,040 --> 00:09:46,480 Speaker 1: people to move it forward. Anyway. Excellent. So tip number 161 00:09:46,480 --> 00:09:50,040 Speaker 1: one from doctorate is find your niche, find your lane, 162 00:09:50,440 --> 00:09:52,960 Speaker 1: find that hole that you can survive in and hang 163 00:09:53,000 --> 00:09:58,120 Speaker 1: on Dale to you, what would be your best tip 164 00:09:58,200 --> 00:10:00,600 Speaker 1: that you would be able to give to a waller brand, 165 00:10:00,679 --> 00:10:04,439 Speaker 1: or smaller farmer or smaller family that's trying to survive 166 00:10:04,600 --> 00:10:09,400 Speaker 1: the insurmountable burden placed on us by the state of California, 167 00:10:10,360 --> 00:10:14,320 Speaker 1: and for so many it is insurmountable. And I agree 168 00:10:14,400 --> 00:10:17,800 Speaker 1: with everything you just said about finding your your niche, 169 00:10:17,960 --> 00:10:22,720 Speaker 1: and that also means finding your tribe, your team and 170 00:10:22,840 --> 00:10:28,640 Speaker 1: who you surround yourself with is so important. I I've 171 00:10:28,679 --> 00:10:32,200 Speaker 1: said for years, my special talent is surrounding myself with 172 00:10:32,280 --> 00:10:35,760 Speaker 1: people smarter than me, better than me at whatever it 173 00:10:35,880 --> 00:10:38,000 Speaker 1: is they do. That's why I can't hang out with them. 174 00:10:40,160 --> 00:10:43,400 Speaker 1: And I learned from them and they we find ways 175 00:10:43,440 --> 00:10:46,800 Speaker 1: to make each other better. And some days it's technical advice, 176 00:10:46,920 --> 00:10:50,000 Speaker 1: some days it's mentorships, some days it's cheerleader like you 177 00:10:50,000 --> 00:10:52,400 Speaker 1: can do it and it's gonna be okay, you will 178 00:10:52,440 --> 00:10:56,360 Speaker 1: survive this. But it's also surrounding yourself with people that 179 00:10:56,400 --> 00:10:59,960 Speaker 1: our team. You. You need to find the right advisors 180 00:11:00,160 --> 00:11:04,360 Speaker 1: for your business. Absolutely, you have to avoid predatory relationships, 181 00:11:04,679 --> 00:11:06,920 Speaker 1: but you also have to make sure that you've got 182 00:11:06,960 --> 00:11:10,120 Speaker 1: people in your life that are looking out for what's 183 00:11:10,160 --> 00:11:15,559 Speaker 1: best for you while you're steering that ship, because it 184 00:11:15,600 --> 00:11:21,839 Speaker 1: does take fortitude, it does take tireless dedication to your dream, 185 00:11:21,920 --> 00:11:24,920 Speaker 1: and you can't just fall in love with your solution. 186 00:11:25,280 --> 00:11:26,920 Speaker 1: You kind of have to fall in love with the 187 00:11:26,960 --> 00:11:31,559 Speaker 1: problem and stay on your feet all the time, every day. 188 00:11:31,600 --> 00:11:35,360 Speaker 1: And it also helps to love change beautiful. So tip 189 00:11:35,480 --> 00:11:40,679 Speaker 1: number two, Dale says, your tribe, your team, and your 190 00:11:40,760 --> 00:11:43,800 Speaker 1: surrounding support is going to make the big difference. Dan, 191 00:11:44,320 --> 00:11:46,680 Speaker 1: what is your best piece of advice for small farmers? 192 00:11:46,760 --> 00:11:50,240 Speaker 1: I mean, Dale and and Dog, you guys kind of 193 00:11:50,280 --> 00:11:52,440 Speaker 1: set it up right for me perfectly. I think that 194 00:11:52,559 --> 00:11:58,720 Speaker 1: the next gradual step everybody has been through those predatory relationships. Um, 195 00:11:58,960 --> 00:12:01,800 Speaker 1: we've got people like that have been growing for decades 196 00:12:02,480 --> 00:12:05,360 Speaker 1: that are still hanging around because they believe in the plant. 197 00:12:05,440 --> 00:12:09,000 Speaker 1: And you know the way, uh that culture was bred 198 00:12:09,120 --> 00:12:13,840 Speaker 1: over decades and years in California specifically, And you know 199 00:12:13,920 --> 00:12:17,319 Speaker 1: that the next obvious thing is branding and like and 200 00:12:17,320 --> 00:12:21,360 Speaker 1: and and and it's really about like how far you 201 00:12:21,400 --> 00:12:25,760 Speaker 1: along are along in the that process. The first step 202 00:12:26,040 --> 00:12:29,560 Speaker 1: is to find a really great cultivator that you can 203 00:12:29,600 --> 00:12:31,560 Speaker 1: work with. The second step would be to go through 204 00:12:31,600 --> 00:12:34,080 Speaker 1: all those business relationships that we've all had that have 205 00:12:34,520 --> 00:12:37,600 Speaker 1: fallen along the wayside because of one person or another. 206 00:12:38,040 --> 00:12:41,439 Speaker 1: Once you do find that tribe, I think you really 207 00:12:41,480 --> 00:12:44,680 Speaker 1: have to zero in on not only your branding, but 208 00:12:44,760 --> 00:12:47,080 Speaker 1: what what does branding mean to you? And and I 209 00:12:47,120 --> 00:12:49,640 Speaker 1: think a lot of people you know have you know, 210 00:12:49,720 --> 00:12:52,160 Speaker 1: their conceptions of what that is and it might just 211 00:12:52,280 --> 00:12:55,280 Speaker 1: be uh, some merch or a T shirt or a 212 00:12:55,360 --> 00:12:59,600 Speaker 1: booth or um, you know, conventional branding. But I think 213 00:12:59,679 --> 00:13:01,560 Speaker 1: you have to think outside of that box and start 214 00:13:01,679 --> 00:13:04,840 Speaker 1: entertaining your demographic the people that are in your brand, 215 00:13:05,240 --> 00:13:10,480 Speaker 1: giving giving them a a lifestyle kind of channel, if 216 00:13:10,520 --> 00:13:14,360 Speaker 1: you will, to uh to their favorite and you know, 217 00:13:14,600 --> 00:13:19,640 Speaker 1: most popular brands, um. Along that line. You know a 218 00:13:19,640 --> 00:13:21,560 Speaker 1: lot of a lot of that has to do with 219 00:13:21,640 --> 00:13:25,400 Speaker 1: like just really aligning yourself with the right people and 220 00:13:25,559 --> 00:13:28,680 Speaker 1: uh setting aside a marketing budget. You know, everybody sets 221 00:13:28,720 --> 00:13:32,160 Speaker 1: aside budgets for cultivation and for your coffee and your 222 00:13:32,160 --> 00:13:35,920 Speaker 1: break room. You need to set aside a marketing budget 223 00:13:36,000 --> 00:13:40,360 Speaker 1: and really dive deep into that. So um, I think 224 00:13:40,600 --> 00:13:43,280 Speaker 1: you know we've seen, you know, some of these brands 225 00:13:43,280 --> 00:13:46,080 Speaker 1: that have come from you know, prop to fifteen days 226 00:13:46,080 --> 00:13:49,800 Speaker 1: in California, go through all of what we've all just 227 00:13:49,920 --> 00:13:51,920 Speaker 1: kind of talked about, and you know, some of them 228 00:13:51,920 --> 00:13:54,840 Speaker 1: are still around because they have that solid base, that 229 00:13:54,840 --> 00:13:59,600 Speaker 1: that demographic that has been their customers for years because 230 00:14:00,320 --> 00:14:03,440 Speaker 1: they trust them. Okay, we don't need we didn't we 231 00:14:03,480 --> 00:14:07,560 Speaker 1: didn't have testing, mandatory testing, but I knew which guys 232 00:14:07,840 --> 00:14:10,559 Speaker 1: were spraying what just by smoking the flower. I mean 233 00:14:10,559 --> 00:14:13,800 Speaker 1: you have to you have to really be a part 234 00:14:13,880 --> 00:14:16,640 Speaker 1: of the culture and not try to manufacture it. I 235 00:14:16,640 --> 00:14:21,960 Speaker 1: think excellent tip number three from the bod Father strategic marketing, 236 00:14:22,480 --> 00:14:28,000 Speaker 1: understanding your consumer and really engaging and immersing yourself into 237 00:14:28,080 --> 00:14:31,760 Speaker 1: your marketing plan. And important, Sammy is having a marketing 238 00:14:31,760 --> 00:14:37,040 Speaker 1: budget and and and entertainment. That's that's the biggest takeaway 239 00:14:37,080 --> 00:14:39,920 Speaker 1: I think a lot of people need to to look 240 00:14:39,960 --> 00:14:42,480 Speaker 1: at when it comes to branding. Is entertaining your audience. 241 00:14:43,480 --> 00:14:47,720 Speaker 1: Thank you, damn doc um. What is your best tip too? 242 00:14:48,040 --> 00:14:52,520 Speaker 1: Smaller companies, smaller farmers, legacies who are trying to survive 243 00:14:52,600 --> 00:14:56,840 Speaker 1: through this difficult wave. I would say, don't can you 244 00:14:56,840 --> 00:14:58,640 Speaker 1: guys hear me? I know the other Mike was a 245 00:14:58,640 --> 00:15:02,160 Speaker 1: little oh okay, So I would say that don't be 246 00:15:02,240 --> 00:15:06,520 Speaker 1: afraid to learn and grow and embrace change and pivot 247 00:15:06,880 --> 00:15:11,040 Speaker 1: if you need to pivot, because those those pivots may 248 00:15:11,160 --> 00:15:14,360 Speaker 1: lead you to the destination. And the people that we 249 00:15:14,440 --> 00:15:17,560 Speaker 1: talked about a tribe, we talked, we talked about time 250 00:15:17,640 --> 00:15:19,920 Speaker 1: spent in this all of that is value. But we 251 00:15:20,000 --> 00:15:22,440 Speaker 1: got to be able to pivot and embrace things. So 252 00:15:22,520 --> 00:15:26,400 Speaker 1: that would be my tip, educate yourself and embrace the 253 00:15:26,480 --> 00:15:30,920 Speaker 1: change that you need to grow. Fantastic, and she really 254 00:15:31,000 --> 00:15:34,960 Speaker 1: hit on the head. This industry is about being able 255 00:15:35,160 --> 00:15:46,480 Speaker 1: to pivot, stop, make a different move and adjust the 256 00:15:46,720 --> 00:15:55,440 Speaker 1: ken you're pivoting and adjusting the The cannabis industry moves 257 00:15:55,440 --> 00:15:58,200 Speaker 1: so fast. You know. I remember back in the the 258 00:15:58,560 --> 00:16:00,720 Speaker 1: my early early hemcom day is the first thing was 259 00:16:00,800 --> 00:16:04,640 Speaker 1: like you know, uh, shatter and then crumble. And then 260 00:16:04,680 --> 00:16:06,960 Speaker 1: by time you figured out crumble, then they had this 261 00:16:07,040 --> 00:16:08,560 Speaker 1: told and by time you figured out this, Lee, you 262 00:16:08,640 --> 00:16:10,080 Speaker 1: came back and what he wants that no more. And 263 00:16:10,360 --> 00:16:13,880 Speaker 1: so people are moving. People have big ceot machines and 264 00:16:13,880 --> 00:16:16,360 Speaker 1: and things of that nature. You walked in with a plan, 265 00:16:16,840 --> 00:16:21,240 Speaker 1: do not be starburn, pivot, move, adjust, and be nimble, 266 00:16:21,320 --> 00:16:29,840 Speaker 1: like Bruce Lee says, act like water. Excellent, excellent, Um, 267 00:16:29,920 --> 00:16:35,840 Speaker 1: the current situation in California, UM has led to a 268 00:16:35,920 --> 00:16:39,680 Speaker 1: lot of brands actually having to fall out. Uh. Dan, 269 00:16:39,800 --> 00:16:43,480 Speaker 1: what's your position in being able to coop or white 270 00:16:43,560 --> 00:16:46,320 Speaker 1: label or unify sales teams or things of that nature, 271 00:16:46,360 --> 00:16:49,360 Speaker 1: and has that been effective for the brand you've consulted for. 272 00:16:49,520 --> 00:16:59,800 Speaker 1: We'll be right back with Cannabis Talk one oh one. 273 00:17:03,760 --> 00:17:07,120 Speaker 1: Welcome back to Cannabis Talk one oh one. Uh, it's 274 00:17:07,119 --> 00:17:10,240 Speaker 1: been effective, reasonally, UM, I think a lot of the times, 275 00:17:10,480 --> 00:17:14,080 Speaker 1: I'm from New York originally, UM, so I'll go with 276 00:17:14,119 --> 00:17:16,359 Speaker 1: the old New York saying, you never take too big 277 00:17:16,359 --> 00:17:19,159 Speaker 1: a bite out of the apple. Right. Everybody's trying to 278 00:17:19,160 --> 00:17:22,879 Speaker 1: do everything, uh, do too many things at once. What 279 00:17:23,119 --> 00:17:25,280 Speaker 1: Doc pointed out when we first started is like if 280 00:17:25,320 --> 00:17:28,480 Speaker 1: you don't do one or two good things, like you know, 281 00:17:28,560 --> 00:17:30,600 Speaker 1: that's that's all you're gonna be able to manage. Anyway. 282 00:17:30,680 --> 00:17:34,600 Speaker 1: So I think, um, you know, really uh having those 283 00:17:34,640 --> 00:17:38,480 Speaker 1: regional campaigns when you you if you're if you're looking 284 00:17:38,560 --> 00:17:42,800 Speaker 1: for whatever it is a product saturation in dispensaries, or 285 00:17:42,840 --> 00:17:44,960 Speaker 1: if you're a cultivator and you're looking for you know, 286 00:17:45,040 --> 00:17:49,280 Speaker 1: higher wholesale tickets, you really have to work within your 287 00:17:49,520 --> 00:17:54,480 Speaker 1: localized network. Um to regionalize it. At first, take a 288 00:17:54,560 --> 00:17:57,160 Speaker 1: small bite of that apple, and then you know, as 289 00:17:57,160 --> 00:18:00,679 Speaker 1: you keep taking smaller and smaller bites. Event actually you 290 00:18:00,720 --> 00:18:05,160 Speaker 1: know you're you're here trading water with the rest of us. Doc, 291 00:18:05,240 --> 00:18:08,919 Speaker 1: what's your opinion good or bad on third party distributors, 292 00:18:08,960 --> 00:18:14,400 Speaker 1: third party sales teams, white labeling. So I'm not from 293 00:18:14,440 --> 00:18:18,399 Speaker 1: California either. I don't live in California. I'm actually from Massachusetts, 294 00:18:18,440 --> 00:18:21,880 Speaker 1: so we're Boston. This is really new for all of us. 295 00:18:22,240 --> 00:18:25,560 Speaker 1: So for me, I don't mind it. I actually want 296 00:18:25,560 --> 00:18:28,040 Speaker 1: to get involved in white labeling because I might not 297 00:18:28,200 --> 00:18:32,119 Speaker 1: have the network, the pieces to the puzzle that I 298 00:18:32,240 --> 00:18:35,600 Speaker 1: need to get going. I've got a little bit, but 299 00:18:35,680 --> 00:18:37,560 Speaker 1: I don't have the sales team. I've got a little bit, 300 00:18:37,600 --> 00:18:40,200 Speaker 1: but I don't got the marketing team. They've already got 301 00:18:40,320 --> 00:18:44,240 Speaker 1: in ways, you know, if they if they're distributed, So 302 00:18:44,600 --> 00:18:46,960 Speaker 1: why not. I don't have a problem with white white 303 00:18:47,040 --> 00:18:49,800 Speaker 1: label I actually embrace it. Yeah, Doc, they take an 304 00:18:49,800 --> 00:18:53,159 Speaker 1: old farmer, like you write, an outlaw guy's been grown 305 00:18:53,840 --> 00:18:57,840 Speaker 1: for many, many years. You have a set skill set. 306 00:18:58,280 --> 00:19:01,360 Speaker 1: Now all of a sudden, you need to know pro tools, 307 00:19:01,640 --> 00:19:04,920 Speaker 1: do you need to know all this technology, understand all 308 00:19:04,960 --> 00:19:07,600 Speaker 1: of these things that have never been part of this 309 00:19:07,720 --> 00:19:09,800 Speaker 1: beautiful grow the plant, put in the bag and smoke 310 00:19:09,880 --> 00:19:13,000 Speaker 1: it and have a great day. What hurdles or what 311 00:19:13,160 --> 00:19:17,679 Speaker 1: difficulties have you and your team been able to overcome 312 00:19:17,720 --> 00:19:23,119 Speaker 1: and what did you do to make it successful? I 313 00:19:23,160 --> 00:19:27,120 Speaker 1: think it's okay. My base is kind of what we 314 00:19:27,119 --> 00:19:29,000 Speaker 1: were talking about earlier. I put flower in a jar 315 00:19:29,200 --> 00:19:31,359 Speaker 1: man or not even our jar. I put flower in 316 00:19:31,400 --> 00:19:33,280 Speaker 1: a big turkey bag, you know, and it went to 317 00:19:33,359 --> 00:19:37,920 Speaker 1: somebody else and they put yeah, exactly right. So shifting 318 00:19:37,920 --> 00:19:41,879 Speaker 1: out of that now you embraced it. I have embraced 319 00:19:41,920 --> 00:19:44,880 Speaker 1: the new technology. I released a pre roll, this cutting 320 00:19:45,000 --> 00:19:48,280 Speaker 1: edge with you know, biohimp filter that's three D printed 321 00:19:48,280 --> 00:19:51,320 Speaker 1: in art form that nobody has done in a long time. 322 00:19:51,760 --> 00:19:54,399 Speaker 1: We take old school hand rolling like they did in 323 00:19:54,440 --> 00:19:56,640 Speaker 1: Cuba with cigars and put it in a pre roll, 324 00:19:57,160 --> 00:20:01,080 Speaker 1: and everybody's going gaga everything right now because smokes divine 325 00:20:01,720 --> 00:20:05,600 Speaker 1: my flower on the inside with some of the best cultivators. 326 00:20:05,600 --> 00:20:08,919 Speaker 1: And then Emerald Triangle and the first guy alone, between 327 00:20:08,960 --> 00:20:12,480 Speaker 1: the two of us, he's got forty seven sister, I 328 00:20:12,520 --> 00:20:15,720 Speaker 1: got fifty two. I think that's nine between two old 329 00:20:15,760 --> 00:20:18,400 Speaker 1: knuckle heads. You know. So this is what this thing 330 00:20:18,480 --> 00:20:21,800 Speaker 1: has turned into, you know, so how do we take 331 00:20:21,920 --> 00:20:25,359 Speaker 1: that and make it where? You know, you've gotta be 332 00:20:25,440 --> 00:20:28,200 Speaker 1: fluid all the time and you have to embrace technology. 333 00:20:28,200 --> 00:20:30,440 Speaker 1: I don't you know one of my partners back here, 334 00:20:30,480 --> 00:20:32,679 Speaker 1: you know, he's one of the best nursery guys on 335 00:20:32,720 --> 00:20:37,240 Speaker 1: the planet and understands moving distribution. That's not my role, man, 336 00:20:37,320 --> 00:20:40,240 Speaker 1: I'm the cultivator, you know. That's I stay in my lane, 337 00:20:40,600 --> 00:20:44,360 Speaker 1: let other people do what they do. It's highly suggests 338 00:20:44,400 --> 00:20:46,800 Speaker 1: that do what you're really best at and put people 339 00:20:46,840 --> 00:20:49,600 Speaker 1: around you they're really good at what they do. We've 340 00:20:49,640 --> 00:20:53,480 Speaker 1: formed a lot of alliances. We had this conversation coming 341 00:20:53,520 --> 00:20:54,960 Speaker 1: down here. All of a sudden, I got a bunch 342 00:20:54,960 --> 00:20:57,800 Speaker 1: of alpha males working in the same room trying to 343 00:20:57,840 --> 00:21:01,400 Speaker 1: push forward on a project. And it's like button heads, man, 344 00:21:01,560 --> 00:21:04,320 Speaker 1: so where do you learn? You know? Okay, well we 345 00:21:04,359 --> 00:21:06,840 Speaker 1: all want to survive. I put my Flower brand with 346 00:21:06,880 --> 00:21:09,040 Speaker 1: a great nursery partner, and I have the best pre 347 00:21:09,200 --> 00:21:12,120 Speaker 1: roll guy I believe in the world as my partner 348 00:21:12,520 --> 00:21:16,160 Speaker 1: with Humboldt Alchemy Group. Man. You know, Eric Martin's role 349 00:21:16,440 --> 00:21:19,040 Speaker 1: ten million pre roles in his life. He's been doing 350 00:21:19,080 --> 00:21:22,000 Speaker 1: it for almost fifty fripent years. You know, he's good 351 00:21:22,000 --> 00:21:26,080 Speaker 1: at what he does. Right, that alliance with the other 352 00:21:26,119 --> 00:21:29,400 Speaker 1: alliances that we're working with was see people and breeders 353 00:21:29,400 --> 00:21:32,240 Speaker 1: that we weren't working together three and five and seven 354 00:21:32,320 --> 00:21:36,520 Speaker 1: years ago. Man in our neighborhood. I don't know, I 355 00:21:36,640 --> 00:21:39,280 Speaker 1: might be wrong, but I thought, okay, when it started 356 00:21:39,400 --> 00:21:42,680 Speaker 1: nine thousand, when we first started with with adult use, 357 00:21:42,840 --> 00:21:45,880 Speaker 1: right nine thousand, I think there's less than nine hundred 358 00:21:45,960 --> 00:21:51,080 Speaker 1: license cultivators in Humboldt County this year. That's the craft 359 00:21:51,680 --> 00:21:54,960 Speaker 1: in our neighborhoods. That's what it turned into. So those 360 00:21:55,040 --> 00:21:58,760 Speaker 1: of us that have survived, we are aligning and working together, 361 00:21:58,840 --> 00:22:00,879 Speaker 1: and we're all going to have to do it if 362 00:22:00,880 --> 00:22:03,879 Speaker 1: we're going to survive. So what what doctors kind of 363 00:22:03,920 --> 00:22:08,400 Speaker 1: summed up in some of these questions, essentially, as as 364 00:22:08,520 --> 00:22:12,480 Speaker 1: um Dale said, was assemble the right team and have 365 00:22:12,640 --> 00:22:14,919 Speaker 1: the right people. And you're taking a fifty two year 366 00:22:14,960 --> 00:22:18,320 Speaker 1: old probably the hard head I'm gonna assume. I'm assuming 367 00:22:18,320 --> 00:22:20,440 Speaker 1: you're hard headed, and I'm assuming the hardest head in 368 00:22:20,480 --> 00:22:23,919 Speaker 1: the room, and I'm gonna assume that you you're not 369 00:22:24,080 --> 00:22:28,240 Speaker 1: listening to these young punks whipper snappers, and and now 370 00:22:28,320 --> 00:22:31,400 Speaker 1: you're starting to understand that they play a significant role 371 00:22:31,440 --> 00:22:33,320 Speaker 1: in the success that you are going to have. If 372 00:22:33,359 --> 00:22:38,720 Speaker 1: it's their lane, that's the authority in my book, when 373 00:22:38,760 --> 00:22:41,560 Speaker 1: it comes to nursery and moving it and making it 374 00:22:41,600 --> 00:22:43,960 Speaker 1: go and making sure I stay out of a six 375 00:22:44,040 --> 00:22:49,000 Speaker 1: by nine, that's his job. Cool I don't get and 376 00:22:49,119 --> 00:22:51,880 Speaker 1: I yell at him. Cool He that's me, yell at him, 377 00:22:51,920 --> 00:22:54,359 Speaker 1: and we hug and keep on going because we have 378 00:22:54,560 --> 00:22:57,240 Speaker 1: the same vision. I wouldn't do this more than a 379 00:22:57,320 --> 00:23:01,240 Speaker 1: man in the moon without Daniel fucking Andericks in my corner. 380 00:23:06,680 --> 00:23:09,960 Speaker 1: I love your big boy, right, he calls me boss, 381 00:23:10,040 --> 00:23:14,080 Speaker 1: I call him big dog cool Dale. I'm gonna turn 382 00:23:14,080 --> 00:23:17,359 Speaker 1: this question over to you. Um, what advice do you 383 00:23:17,440 --> 00:23:22,360 Speaker 1: have as far as unifying as brands or co opping 384 00:23:22,440 --> 00:23:27,240 Speaker 1: marketing team, sales team distro, third party distro, utilizing a 385 00:23:27,320 --> 00:23:30,720 Speaker 1: distro as a sales team, which is your recommendation, and 386 00:23:30,800 --> 00:23:35,119 Speaker 1: surviving this next wave? Well, I think those that have 387 00:23:35,320 --> 00:23:39,800 Speaker 1: survived have done that in one way or another. And 388 00:23:40,400 --> 00:23:44,399 Speaker 1: what's unfortunate has been the unholy alliances where one is 389 00:23:44,440 --> 00:23:49,040 Speaker 1: subsumed and pushed out. But you know, this industry, as 390 00:23:49,080 --> 00:23:52,560 Speaker 1: you said, it moves to the speed of trust. Uh. 391 00:23:52,600 --> 00:23:54,520 Speaker 1: And if you move any faster than that, you're likely 392 00:23:54,560 --> 00:23:57,840 Speaker 1: to get fucked. I'm sorry we said kursing was a 393 00:23:57,840 --> 00:24:03,399 Speaker 1: sign of intelligence again, is it after five somewhere? Okay? 394 00:24:03,760 --> 00:24:07,720 Speaker 1: And you know the reality is you can't be good 395 00:24:07,720 --> 00:24:11,119 Speaker 1: at everything. And I weep for those states that require 396 00:24:11,680 --> 00:24:14,640 Speaker 1: the vertical. You know, it's like you can't be good 397 00:24:14,640 --> 00:24:19,719 Speaker 1: at everything and being able to share overhead costs. Just 398 00:24:19,840 --> 00:24:23,680 Speaker 1: pointing out one perfect example. The city of Oakland has 399 00:24:23,720 --> 00:24:26,679 Speaker 1: a shared kitchen, a shared facility that also has a 400 00:24:26,680 --> 00:24:31,320 Speaker 1: distribution license in addition to extraction. Uh. It's basically a 401 00:24:31,359 --> 00:24:35,480 Speaker 1: micro business that is also uh an incubator, so you 402 00:24:35,520 --> 00:24:37,520 Speaker 1: can come in and spend a year and a half 403 00:24:37,560 --> 00:24:40,679 Speaker 1: there and also learn from folks that are already doing it. 404 00:24:40,960 --> 00:24:44,119 Speaker 1: But you have white labeling where you're not paying for 405 00:24:44,240 --> 00:24:47,720 Speaker 1: rent even the twelve hours no one's there. Uh. And 406 00:24:47,760 --> 00:24:50,240 Speaker 1: if you happen to already be in that position where 407 00:24:50,280 --> 00:24:53,480 Speaker 1: you're paying the rent, the overhead, the insurance, then start 408 00:24:53,520 --> 00:24:55,960 Speaker 1: bringing in some brands to help you pay the damn rent. 409 00:24:56,400 --> 00:24:58,880 Speaker 1: Because this is how you're going to cover your costs 410 00:24:59,119 --> 00:25:02,880 Speaker 1: and eventually not just your team's payroll, but maybe your own, 411 00:25:03,200 --> 00:25:05,960 Speaker 1: because we all have been there where you're paying everyone 412 00:25:06,080 --> 00:25:09,080 Speaker 1: but yourself just to keep it going. If you're blessed 413 00:25:09,160 --> 00:25:11,720 Speaker 1: enough to have a team, sometimes you're just doing the 414 00:25:11,760 --> 00:25:15,639 Speaker 1: grind as your night weekend side gig. And we know 415 00:25:15,720 --> 00:25:18,600 Speaker 1: it's not a side gig, it's a second full time job. 416 00:25:19,320 --> 00:25:23,760 Speaker 1: So just finding people that are smarter than you, that 417 00:25:23,800 --> 00:25:26,600 Speaker 1: are better than you, or that have the resources that 418 00:25:26,640 --> 00:25:30,000 Speaker 1: you don't have in teaming up with them after due diligence, 419 00:25:30,359 --> 00:25:35,440 Speaker 1: after proper research, after proper agreements. No hippie handshakes. There 420 00:25:35,440 --> 00:25:38,520 Speaker 1: are tears at the end of hippie handshakes. But it's 421 00:25:38,560 --> 00:25:41,800 Speaker 1: important to also real quick no your exit strategy. Do 422 00:25:41,840 --> 00:25:43,679 Speaker 1: you get on a plane without knowing where the freaking 423 00:25:43,680 --> 00:25:47,439 Speaker 1: exits are. Don't get into a flipping relationship, either whether 424 00:25:47,520 --> 00:25:51,880 Speaker 1: this is a full time, full force union or an 425 00:25:51,880 --> 00:25:56,560 Speaker 1: occasional agreement. Know how to not only start it, but 426 00:25:56,640 --> 00:25:59,480 Speaker 1: how to end it. Because if you have that conversation 427 00:25:59,560 --> 00:26:01,560 Speaker 1: while you're still friends, trust me and never goes well 428 00:26:01,560 --> 00:26:04,919 Speaker 1: when you're not. Never just lawyers get rich when it 429 00:26:04,920 --> 00:26:07,640 Speaker 1: doesn't go well if you have the conversation about how 430 00:26:07,680 --> 00:26:10,040 Speaker 1: you exit. If it doesn't go well, you might just 431 00:26:10,200 --> 00:26:12,400 Speaker 1: exit as well. I'm sorry this wasn't a good fit. 432 00:26:12,840 --> 00:26:15,520 Speaker 1: Good luck to you, brother. I hope this works out 433 00:26:15,520 --> 00:26:18,200 Speaker 1: well for you with someone else that's a better fit 434 00:26:18,240 --> 00:26:20,600 Speaker 1: for you, and you can both go your own ways. 435 00:26:21,160 --> 00:26:25,359 Speaker 1: But write that down, what's gonna make me walk away? Okay, 436 00:26:25,400 --> 00:26:28,920 Speaker 1: that's your statement of expectations right there, that's your statement 437 00:26:28,920 --> 00:26:32,119 Speaker 1: of work. And now you have clean, clear expectations of 438 00:26:32,160 --> 00:26:34,439 Speaker 1: what does success look like, what does failure look like? 439 00:26:34,720 --> 00:26:38,800 Speaker 1: And now you know where your lane actually is. And lastly, 440 00:26:38,920 --> 00:26:42,400 Speaker 1: make sure that you're lane and that destination that you're aligned, 441 00:26:42,880 --> 00:26:46,000 Speaker 1: because if you're not intellectually aligned, if you don't agree 442 00:26:46,080 --> 00:26:49,040 Speaker 1: with where you're supposed to be and how you each win, 443 00:26:50,080 --> 00:26:53,840 Speaker 1: that's that's where failure lies. That's where tears lie, that's 444 00:26:53,840 --> 00:26:57,960 Speaker 1: where lawsuits lie, that's where I've seen suicide lie. We 445 00:26:58,040 --> 00:27:02,199 Speaker 1: have to be real about this. This is hard, and 446 00:27:02,280 --> 00:27:05,000 Speaker 1: you've got to fortify yourself and make sure that not 447 00:27:05,080 --> 00:27:07,480 Speaker 1: only are you surrounding yourself with good people, but you're 448 00:27:07,520 --> 00:27:12,560 Speaker 1: also finding good agreements that aren't predatory. That's fantastic, Dan, 449 00:27:12,600 --> 00:27:14,359 Speaker 1: I'm gonna go to a topic that you might enjoy, 450 00:27:16,119 --> 00:27:23,160 Speaker 1: the UH large scale m suls institutional lenders. Um. Uh, 451 00:27:23,200 --> 00:27:28,479 Speaker 1: These large major factories are hemorrhaging billions and billions of 452 00:27:28,520 --> 00:27:34,200 Speaker 1: dollars and they have had several years to continue hemorrhaging 453 00:27:34,240 --> 00:27:38,280 Speaker 1: billions of dollars and still not be indicted or things 454 00:27:38,280 --> 00:27:41,760 Speaker 1: of that nature. What tips do you have for us 455 00:27:41,800 --> 00:27:45,920 Speaker 1: small folks? How do we survive when someone else can 456 00:27:46,000 --> 00:27:50,320 Speaker 1: keep losing and losing and losing. You don't play on 457 00:27:50,359 --> 00:27:54,679 Speaker 1: the same playing field as them. They are racing to 458 00:27:54,800 --> 00:27:57,600 Speaker 1: the bottom, right, that's the term, the race to the bottom. 459 00:27:57,720 --> 00:28:00,080 Speaker 1: How cheap can you produce your flower? How cheap in 460 00:28:00,160 --> 00:28:04,600 Speaker 1: your labor? B How cheap can everything be? Um? If 461 00:28:04,640 --> 00:28:07,840 Speaker 1: you are a small craft grower, you should be a 462 00:28:07,880 --> 00:28:10,119 Speaker 1: small craft grower. There's no need for you to have 463 00:28:10,280 --> 00:28:15,800 Speaker 1: nineteen hundred lights. Regionalize your customer base, UM, whether that 464 00:28:16,040 --> 00:28:19,600 Speaker 1: is on a UH city to city level or a 465 00:28:19,640 --> 00:28:22,960 Speaker 1: state to state level. I don't think, Um, you can. 466 00:28:23,160 --> 00:28:25,360 Speaker 1: I don't think honestly, Freddy, I don't think you can 467 00:28:26,520 --> 00:28:29,240 Speaker 1: scale up like everybody thinks you can and grow the 468 00:28:29,320 --> 00:28:33,040 Speaker 1: same quality of product and have the same quality of 469 00:28:33,760 --> 00:28:37,600 Speaker 1: labor force and have the same quality of customers honestly, 470 00:28:37,720 --> 00:28:42,680 Speaker 1: because um, you know, uh a big mso that can 471 00:28:43,480 --> 00:28:47,360 Speaker 1: that can basically outlast you with the money that they 472 00:28:47,400 --> 00:28:51,000 Speaker 1: have to just spend Willie nillion and and record thirty 473 00:28:51,000 --> 00:28:54,280 Speaker 1: million dollar losses every quarter is something that you can't do, 474 00:28:54,800 --> 00:28:58,560 Speaker 1: you know, So stop trying to play on their field 475 00:28:58,600 --> 00:29:01,200 Speaker 1: and and and kind of you know, get your own 476 00:29:01,280 --> 00:29:05,560 Speaker 1: stand lots somewhere and get eight nine other guys and 477 00:29:05,600 --> 00:29:08,560 Speaker 1: start playing baseball. You know. That's that's the that's that's 478 00:29:08,600 --> 00:29:12,760 Speaker 1: the best advice I can give you. That's that's that's gold, folks. 479 00:29:12,760 --> 00:29:15,680 Speaker 1: I mean, if if you're listening to that, stay in 480 00:29:15,720 --> 00:29:19,560 Speaker 1: your lane. Try not to place yourself on the same 481 00:29:19,600 --> 00:29:22,360 Speaker 1: playing field, because you're not I'm gonna play in the 482 00:29:22,400 --> 00:29:28,240 Speaker 1: same game. Now, the question is is why are the 483 00:29:28,360 --> 00:29:35,280 Speaker 1: legacy brands seem to have been kicking their ass dale 484 00:29:36,440 --> 00:29:41,840 Speaker 1: you know, first and foremost, I think especially now, folks 485 00:29:41,840 --> 00:29:45,760 Speaker 1: are realizing it matters where you put your dollar. That 486 00:29:45,880 --> 00:29:49,320 Speaker 1: if you care about something, you need to care about 487 00:29:49,360 --> 00:29:52,560 Speaker 1: what you buy, where you purchase it, that you ask 488 00:29:52,640 --> 00:29:55,880 Speaker 1: while you are there, where are the brands that are 489 00:29:56,520 --> 00:29:58,800 Speaker 1: and then fill in the blank of who and what 490 00:29:58,880 --> 00:30:01,560 Speaker 1: you care about. Where are the veteran brands, the veteran 491 00:30:01,600 --> 00:30:04,040 Speaker 1: owned where the black owned brands? Where are the women 492 00:30:04,040 --> 00:30:08,040 Speaker 1: owned brands? Where the black women owned brands? Ask those 493 00:30:08,120 --> 00:30:13,000 Speaker 1: questions because these are the underrepresented groups that don't buy 494 00:30:13,240 --> 00:30:16,160 Speaker 1: shelf space in the same way. And there's also ways. 495 00:30:16,240 --> 00:30:19,440 Speaker 1: You know, we talk about appellation, we talk about you know, 496 00:30:19,520 --> 00:30:24,480 Speaker 1: Tara War. Why not make it cool to be Oakland, 497 00:30:24,520 --> 00:30:29,120 Speaker 1: social equity, Adalanto born like you can create. Just like 498 00:30:29,160 --> 00:30:32,240 Speaker 1: you said, not only make that sand lot, but make 499 00:30:32,320 --> 00:30:35,120 Speaker 1: us somewhere everyone else wants to come play. Don't play 500 00:30:35,120 --> 00:30:37,920 Speaker 1: on their field, make your own rules, in your own game, 501 00:30:38,200 --> 00:30:40,920 Speaker 1: and put up your own damn clapboard because people will 502 00:30:40,920 --> 00:30:43,360 Speaker 1: show up when they see you having fun. Because as 503 00:30:43,400 --> 00:30:46,479 Speaker 1: I heard you say earlier, this is also your life. 504 00:30:46,760 --> 00:30:49,719 Speaker 1: It is a lifestyle. And yeah, we educate, but I 505 00:30:49,760 --> 00:30:53,480 Speaker 1: hope we also you know, not just informed, but it's 506 00:30:53,560 --> 00:30:59,080 Speaker 1: it's important to to keep you interested, to keep you entertained. Infotainment, edutainment, 507 00:30:59,160 --> 00:31:01,560 Speaker 1: whatever you want to call it. But are you growing, 508 00:31:02,120 --> 00:31:05,640 Speaker 1: are you changing? Are you staying nimble? And I just 509 00:31:05,880 --> 00:31:09,120 Speaker 1: am so grateful to have heard from the folks on 510 00:31:09,160 --> 00:31:12,040 Speaker 1: this panel because I am just inspired right now, doc. 511 00:31:12,080 --> 00:31:14,160 Speaker 1: I walked into a dispenser and I look on them 512 00:31:14,200 --> 00:31:17,120 Speaker 1: shelves and I see some brands that are the big 513 00:31:17,160 --> 00:31:20,440 Speaker 1: corporate guys. But I talked to the bud tenders and 514 00:31:20,480 --> 00:31:25,120 Speaker 1: they tell me nobody's buying that, And somehow they tend 515 00:31:25,160 --> 00:31:27,760 Speaker 1: to be buying these legacy brands that I've known for 516 00:31:27,840 --> 00:31:31,000 Speaker 1: twenty years. Why is that? We'll be right back with 517 00:31:31,120 --> 00:31:45,560 Speaker 1: Cannabis Talk one oh one. Welcome back to Cannabis Talk 518 00:31:45,600 --> 00:31:48,640 Speaker 1: one oh one. Because the guy man or a woman 519 00:31:48,680 --> 00:31:51,560 Speaker 1: that just walked in that gave them free pre rolls, 520 00:31:51,680 --> 00:31:55,120 Speaker 1: slaps and a T shirt had just walked in there. Okay, 521 00:31:55,520 --> 00:32:00,320 Speaker 1: And that's not always the scenario, but that is an area. 522 00:32:00,360 --> 00:32:03,080 Speaker 1: A lot of times these are sells people in a 523 00:32:03,120 --> 00:32:06,600 Speaker 1: lot of positions. Not everybody goes to school for it. 524 00:32:06,680 --> 00:32:08,560 Speaker 1: Not everybody spent a year and a half like Don 525 00:32:08,640 --> 00:32:11,320 Speaker 1: Jack Corps or some of the other ways that they 526 00:32:11,320 --> 00:32:15,000 Speaker 1: are what Oaksterdam does to teach people how to do things. 527 00:32:16,320 --> 00:32:19,280 Speaker 1: This is just part of human nature, man, you know, Okay, 528 00:32:19,320 --> 00:32:21,880 Speaker 1: so how do you combat that? Well, you gotta get 529 00:32:21,920 --> 00:32:24,040 Speaker 1: in that game. Man. When I rolling the door, man, 530 00:32:24,080 --> 00:32:27,320 Speaker 1: I'm rolling in with my pre roll, freebees and no 531 00:32:27,760 --> 00:32:30,520 Speaker 1: turk shirts and slaps, and we're sitting down and I'm 532 00:32:30,520 --> 00:32:32,840 Speaker 1: showing them how what we do and roll it and 533 00:32:32,880 --> 00:32:36,160 Speaker 1: spend time with the bud tenders. I consider the bud 534 00:32:36,200 --> 00:32:40,520 Speaker 1: tenders are frontline people. Okay. I spend a lot of 535 00:32:40,600 --> 00:32:43,480 Speaker 1: time in that thread. Why I want my brand to 536 00:32:43,520 --> 00:32:45,880 Speaker 1: be known to people when they walk in the door. 537 00:32:47,720 --> 00:32:50,000 Speaker 1: And that's what I was gonna ask you, Doc, how 538 00:32:50,280 --> 00:32:54,760 Speaker 1: much or how important? And are two things trust and 539 00:32:54,880 --> 00:33:00,600 Speaker 1: loyalty of the consumer to your brand. So our brand 540 00:33:00,680 --> 00:33:02,480 Speaker 1: is still in the Our brand is still in the 541 00:33:02,520 --> 00:33:06,760 Speaker 1: making now. Um, but I would say that more important 542 00:33:06,920 --> 00:33:11,080 Speaker 1: for our brand, our particular brand, is just creating an 543 00:33:11,080 --> 00:33:15,320 Speaker 1: atmosphere of trust and loyalty, a place where they can 544 00:33:15,320 --> 00:33:19,440 Speaker 1: come to and they know they can get education about 545 00:33:19,600 --> 00:33:22,280 Speaker 1: am I doing? Okay, they can get education about what 546 00:33:22,320 --> 00:33:26,360 Speaker 1: they're consuming, especially when it comes to my particular patients. 547 00:33:26,360 --> 00:33:28,600 Speaker 1: So I think of my patients going into in Jaga. 548 00:33:28,880 --> 00:33:32,080 Speaker 1: I think of my patients going into any dispensary. So 549 00:33:32,200 --> 00:33:36,480 Speaker 1: I think that if they trust the bud tender, then 550 00:33:36,680 --> 00:33:39,400 Speaker 1: they understand that that's where they can come. Loyalty, Yeah, 551 00:33:39,520 --> 00:33:42,480 Speaker 1: it's gonna come because they're gonna get to know those folks. Doctor, 552 00:33:42,600 --> 00:33:45,520 Speaker 1: that's where that comes from. Doctor. Price of the price 553 00:33:45,560 --> 00:33:49,600 Speaker 1: of cannabis currently is at an all time historical low. 554 00:33:50,360 --> 00:33:54,200 Speaker 1: Give me one tip to the small company that that 555 00:33:54,240 --> 00:33:57,240 Speaker 1: they can do to help reduce costs that you've utilized 556 00:34:00,560 --> 00:34:04,760 Speaker 1: the brands uh cannabis is currently at all time low 557 00:34:04,800 --> 00:34:07,760 Speaker 1: as far as wholesale price. Give us one tip that 558 00:34:07,880 --> 00:34:10,120 Speaker 1: you've utilized to help reduce your costs for you to 559 00:34:10,160 --> 00:34:15,799 Speaker 1: be able to sustain um yourself. Man, this is a 560 00:34:15,800 --> 00:34:18,680 Speaker 1: tough time for small farmers. And be honest to God, 561 00:34:18,719 --> 00:34:20,759 Speaker 1: the only thing I can and I say this over 562 00:34:20,800 --> 00:34:22,279 Speaker 1: and over and over. Okay, if you listen to me 563 00:34:22,320 --> 00:34:24,919 Speaker 1: on Clubhouse or all the other damn things I talk 564 00:34:25,040 --> 00:34:27,719 Speaker 1: on over and over and over again, Man, this is 565 00:34:27,800 --> 00:34:32,120 Speaker 1: really critical. The customer has to engage that bud tender 566 00:34:32,239 --> 00:34:35,080 Speaker 1: at the counter and flip that box over. I say 567 00:34:35,120 --> 00:34:38,640 Speaker 1: it again. A lot of the least flashy brands or 568 00:34:38,760 --> 00:34:41,000 Speaker 1: Mom and Pops, you know those are something because I 569 00:34:41,040 --> 00:34:44,319 Speaker 1: don't have those huge advertising budgets and they're doing it 570 00:34:44,400 --> 00:34:48,640 Speaker 1: literally in their approved kitchen facility whatever is it, and 571 00:34:48,719 --> 00:34:51,399 Speaker 1: maybe their barring on the side of their house. Man 572 00:34:51,440 --> 00:34:53,360 Speaker 1: that they've put a lot of money in time and energy, 573 00:34:53,440 --> 00:34:55,359 Speaker 1: but they don't have that kind of money to make 574 00:34:55,600 --> 00:34:58,279 Speaker 1: a lot of bullying on the box. I'm blessed that 575 00:34:58,320 --> 00:35:01,160 Speaker 1: I have probably the best brand. Guy on the planet 576 00:35:01,280 --> 00:35:04,600 Speaker 1: is my partner. Okay, it's just luck of the drawing, 577 00:35:04,680 --> 00:35:07,080 Speaker 1: knot luck. I get it, but it's still this is 578 00:35:07,160 --> 00:35:09,920 Speaker 1: part of how that works. Man. You have to really 579 00:35:10,040 --> 00:35:15,600 Speaker 1: focus on identifying yourself, getting your brand recognized on the shelf, 580 00:35:15,640 --> 00:35:19,000 Speaker 1: and moving it forward. So if you're a consumer, i'd 581 00:35:19,000 --> 00:35:21,640 Speaker 1: say it, find the box with the least amount of blame. 582 00:35:21,680 --> 00:35:23,799 Speaker 1: Flip it over. It's probably a Mom and Pop that 583 00:35:23,880 --> 00:35:26,719 Speaker 1: did it. Pay the extra two bucks. Ladies and gentlemen, 584 00:35:27,120 --> 00:35:29,799 Speaker 1: pay the extra two bucks pre rolls out there. You've 585 00:35:29,800 --> 00:35:32,560 Speaker 1: got the craft guy there, he's at ten dollars. The 586 00:35:32,600 --> 00:35:35,560 Speaker 1: corporate guys or the you know, the corporate big promiucer 587 00:35:35,640 --> 00:35:38,520 Speaker 1: guys are there at nine bucks. Pay the extra buck, man. 588 00:35:38,719 --> 00:35:42,239 Speaker 1: You have to do it or we're gone. Excellent. I'm 589 00:35:42,280 --> 00:35:45,560 Speaker 1: gonna give each one of you guys like a closing argument. 590 00:35:46,000 --> 00:35:49,000 Speaker 1: And what I wanted to focus on is if you 591 00:35:49,000 --> 00:35:51,839 Speaker 1: could give anyone a single piece of advice that they 592 00:35:51,840 --> 00:35:54,640 Speaker 1: could leave here today, what advice would that be that 593 00:35:54,680 --> 00:36:01,120 Speaker 1: would help them survive this next year, hopefully not well. 594 00:36:02,239 --> 00:36:05,680 Speaker 1: I think this is an apex year for craft cannabis. 595 00:36:05,719 --> 00:36:08,200 Speaker 1: The ones of this that survive, we're here to stay, 596 00:36:08,400 --> 00:36:10,720 Speaker 1: you know, the ones that visitors survived, We're here to stay. 597 00:36:10,760 --> 00:36:13,560 Speaker 1: There's a lot of alignment happening right now, but we're 598 00:36:13,600 --> 00:36:16,440 Speaker 1: gonna lose a lot a lot of small mom and 599 00:36:16,520 --> 00:36:19,239 Speaker 1: pops this year because the market's gotten so brutal on 600 00:36:19,280 --> 00:36:22,040 Speaker 1: the host sale price. How the hell do we change it? 601 00:36:22,080 --> 00:36:24,680 Speaker 1: Because I'm talking to the retail customer and they're stayalepelling 602 00:36:24,760 --> 00:36:27,040 Speaker 1: full boat retail. So we got a lot of middle 603 00:36:27,160 --> 00:36:30,800 Speaker 1: people galageing the hell out of it, screwing the farmer's 604 00:36:30,880 --> 00:36:34,839 Speaker 1: over taking an advantage of the retail. I've removed that 605 00:36:34,960 --> 00:36:37,799 Speaker 1: out of my I have my complete pathline with what 606 00:36:37,840 --> 00:36:41,319 Speaker 1: we're doing. That's huge. Creating your own pipelines, having your 607 00:36:41,320 --> 00:36:44,000 Speaker 1: own networks, it's huge. Man. So I don't know if 608 00:36:44,040 --> 00:36:46,520 Speaker 1: I answered that correctly or not, but it's so. Your 609 00:36:46,600 --> 00:36:50,719 Speaker 1: tip closing advice from Doc Ray is shrink out the middleman, 610 00:36:51,320 --> 00:36:55,319 Speaker 1: get to your source because that middleman, these brokers, are 611 00:36:55,320 --> 00:36:57,080 Speaker 1: really the main reasons why there was a race to 612 00:36:57,120 --> 00:36:59,759 Speaker 1: the bottom, because these guys came in a outbid and 613 00:36:59,800 --> 00:37:01,279 Speaker 1: then all of sudden you're trying to dump your crop. 614 00:37:01,280 --> 00:37:03,359 Speaker 1: You're dump on your crop, and all these brokers are 615 00:37:03,360 --> 00:37:06,160 Speaker 1: the ones who are broke out. They're the ones who've 616 00:37:06,200 --> 00:37:10,480 Speaker 1: created this this problem. So Doc Ray says, separate all 617 00:37:10,520 --> 00:37:13,719 Speaker 1: of these middlemen out of your way, get to your 618 00:37:13,920 --> 00:37:18,160 Speaker 1: your end point, Dale, your your closing the argument. This 619 00:37:18,200 --> 00:37:22,200 Speaker 1: is so tough, so many things. Uh, stay political, stay active, 620 00:37:22,680 --> 00:37:25,440 Speaker 1: must be present to win. You got to show up. 621 00:37:26,000 --> 00:37:29,040 Speaker 1: It sucks on a Tuesday night. You don't feel like 622 00:37:29,080 --> 00:37:31,880 Speaker 1: going to city council. I know, neither do I. But 623 00:37:32,160 --> 00:37:34,360 Speaker 1: it's the age of zoom. It got a little easier. 624 00:37:34,400 --> 00:37:37,840 Speaker 1: They're doing it online now you can still submit public comment. 625 00:37:38,239 --> 00:37:40,799 Speaker 1: But it's the night you don't show up that they 626 00:37:40,920 --> 00:37:43,000 Speaker 1: change it. It's the night you don't show up with 627 00:37:43,040 --> 00:37:46,759 Speaker 1: your friends that they don't change it. You've got to 628 00:37:46,880 --> 00:37:50,280 Speaker 1: keep showing up and stay political on the local level, 629 00:37:50,360 --> 00:37:52,840 Speaker 1: on the county level, on the state level, on the 630 00:37:52,960 --> 00:37:57,279 Speaker 1: national level. And you know it's I also just want 631 00:37:57,280 --> 00:38:00,200 Speaker 1: to say, if you don't survive in this next year, 632 00:38:00,360 --> 00:38:05,000 Speaker 1: or you just didn't, failure is just another way to 633 00:38:05,120 --> 00:38:08,080 Speaker 1: learn how to do it right next time. How to 634 00:38:08,160 --> 00:38:13,520 Speaker 1: do better, make new, different mistakes, but learn from those, 635 00:38:13,640 --> 00:38:17,520 Speaker 1: because failure is only when you give up. And you know, 636 00:38:17,680 --> 00:38:21,880 Speaker 1: ship goes wrong, life happens. Sometimes it's you. Sometimes it's 637 00:38:21,920 --> 00:38:25,320 Speaker 1: that team you chose. Sometimes as the financing that didn't 638 00:38:25,320 --> 00:38:28,160 Speaker 1: come through when it was supposed to. There's a thousand 639 00:38:28,239 --> 00:38:31,640 Speaker 1: reasons why you are going to get knocked in the dirt, 640 00:38:32,120 --> 00:38:36,080 Speaker 1: get kicked in the teeth over and over again. And 641 00:38:36,120 --> 00:38:40,480 Speaker 1: when you feel that just bam in your face, turn around, 642 00:38:40,800 --> 00:38:45,400 Speaker 1: look around, get up, dust yourself off, because the smack 643 00:38:45,440 --> 00:38:48,560 Speaker 1: of that knocked something else loose in your life. Quick 644 00:38:48,640 --> 00:38:52,240 Speaker 1: what is it? Who is it? Because something just changed, 645 00:38:52,400 --> 00:38:55,880 Speaker 1: something just shifted, whether it's your mental status, what you 646 00:38:56,000 --> 00:38:58,640 Speaker 1: just learned, where you just were, who you just met, 647 00:38:58,840 --> 00:39:01,799 Speaker 1: what you just learned not to do. But don't let 648 00:39:01,840 --> 00:39:04,839 Speaker 1: that failure be your final Just get up and do 649 00:39:04,880 --> 00:39:07,880 Speaker 1: it again. It's gonna be okay. It is worth it. 650 00:39:08,440 --> 00:39:11,160 Speaker 1: You can do it. Let me be that little voice 651 00:39:11,160 --> 00:39:15,320 Speaker 1: in your ear. You can do it, and it's worth it, alright. 652 00:39:15,520 --> 00:39:18,759 Speaker 1: Tip number two from Dale, and I'm gonna sum it up. 653 00:39:18,840 --> 00:39:23,480 Speaker 1: Quickly listen as good as the vice you might take 654 00:39:23,520 --> 00:39:25,879 Speaker 1: from us, and as hard as you work and as 655 00:39:25,920 --> 00:39:28,040 Speaker 1: great of a product and as much as you care. 656 00:39:28,560 --> 00:39:33,080 Speaker 1: Just like Elliott Lewis says, if the deck is stacked 657 00:39:33,120 --> 00:39:38,759 Speaker 1: against you politically, you cannot win the game. So be political. 658 00:39:39,320 --> 00:39:43,120 Speaker 1: Change the grassroots. Hit them from the knees, because if 659 00:39:43,120 --> 00:39:46,920 Speaker 1: it's rigged already, how can you win? So stay political 660 00:39:47,160 --> 00:39:53,239 Speaker 1: and don't ever give up. By Dale the best Dan 661 00:39:53,760 --> 00:39:58,600 Speaker 1: closing arguments, Oh man, Uh, I think Dale kind of 662 00:39:58,640 --> 00:40:01,000 Speaker 1: hit it on the head with you know, political talking 663 00:40:01,040 --> 00:40:04,200 Speaker 1: about the things that are really happening. Um, don't be 664 00:40:04,239 --> 00:40:08,160 Speaker 1: afraid to make some noise. I think a lot of people, 665 00:40:08,360 --> 00:40:10,920 Speaker 1: uh you know, kind of sit there and like just 666 00:40:11,280 --> 00:40:13,839 Speaker 1: play their role because that's what people think that they 667 00:40:13,880 --> 00:40:17,520 Speaker 1: should be doing. But don't don't be afraid to speak out. Um. 668 00:40:17,560 --> 00:40:20,560 Speaker 1: I think if nobody speaks out, we wouldn't have been 669 00:40:20,800 --> 00:40:23,399 Speaker 1: here today. If nobody has spoke out for the guy 670 00:40:23,440 --> 00:40:25,520 Speaker 1: who was selling the dime bag on the corner and 671 00:40:25,560 --> 00:40:27,960 Speaker 1: the bronx when I went to go first smoke weed, 672 00:40:29,080 --> 00:40:31,960 Speaker 1: we wouldn't be here today. So, yeah, the deck is 673 00:40:32,000 --> 00:40:36,440 Speaker 1: stacked against us. Yeah, we're you know, the working uh 674 00:40:36,719 --> 00:40:42,080 Speaker 1: the working class for the political hierarchy. Right. But if 675 00:40:42,080 --> 00:40:45,400 Speaker 1: we don't speak up and we don't do anything about that, 676 00:40:45,480 --> 00:40:48,120 Speaker 1: and we sit there and take it and say thank you, sir. 677 00:40:48,239 --> 00:40:51,879 Speaker 1: May I have another that's never gonna change. So, UM, 678 00:40:52,080 --> 00:40:56,840 Speaker 1: don't be afraid to say something, don't be afraid to 679 00:40:56,920 --> 00:41:00,799 Speaker 1: do something. Um. If if you're really in a tough 680 00:41:00,840 --> 00:41:05,160 Speaker 1: spot right now with your brand or or your facility, UM, 681 00:41:05,200 --> 00:41:07,759 Speaker 1: maybe giving up on that brand or facility is what 682 00:41:07,840 --> 00:41:10,239 Speaker 1: you need to do and rethink things, kind of look 683 00:41:10,239 --> 00:41:12,520 Speaker 1: at the look at the overall scope of the market 684 00:41:12,600 --> 00:41:14,799 Speaker 1: and see where you can't find your niche. Or you 685 00:41:14,840 --> 00:41:17,360 Speaker 1: can build a sand lot somewhere and then get some 686 00:41:17,440 --> 00:41:19,160 Speaker 1: people that can ride with you and get out there 687 00:41:19,160 --> 00:41:21,279 Speaker 1: and play some fucking ball. That's all you can do. 688 00:41:22,680 --> 00:41:31,640 Speaker 1: Damn the bud Father doc it hard. That makes it hard, 689 00:41:31,840 --> 00:41:35,480 Speaker 1: because I was gonna say a very very similar thing. Um, 690 00:41:35,560 --> 00:41:37,040 Speaker 1: so let me. I think it's better when I do 691 00:41:37,120 --> 00:41:40,319 Speaker 1: like this. So, so I was gonna say that you 692 00:41:40,360 --> 00:41:43,120 Speaker 1: want to begin each thing that you do with the 693 00:41:43,239 --> 00:41:46,720 Speaker 1: end in mind. Like you may not have all the tools, 694 00:41:46,760 --> 00:41:48,719 Speaker 1: you may not have all the smart you may not 695 00:41:48,800 --> 00:41:51,200 Speaker 1: have all the plans. You may not know the turpene 696 00:41:51,200 --> 00:41:54,600 Speaker 1: profile to give to your patients about this, you may 697 00:41:54,640 --> 00:41:58,879 Speaker 1: not have that. But along the way, the people that 698 00:41:58,920 --> 00:42:01,680 Speaker 1: you need will find in you the mistakes that you 699 00:42:01,800 --> 00:42:05,200 Speaker 1: need to make to make you the best version of yourself, 700 00:42:05,280 --> 00:42:10,280 Speaker 1: the best healthcare provider, the best community advisor, educator, whatever 701 00:42:10,320 --> 00:42:12,680 Speaker 1: it is that you are going to do. If you 702 00:42:12,760 --> 00:42:16,239 Speaker 1: start each thing, each journey, each day with the end 703 00:42:16,280 --> 00:42:18,560 Speaker 1: of mind, you're sure to get to where you're going. 704 00:42:18,960 --> 00:42:20,880 Speaker 1: And that's that's really important for all of us to do. 705 00:42:21,360 --> 00:42:25,280 Speaker 1: Thank you, doc, ladies and gentlemen. You've heard from four 706 00:42:25,440 --> 00:42:29,200 Speaker 1: incredible legends. You've gotten a lot of tips and information. 707 00:42:29,800 --> 00:42:34,840 Speaker 1: Next up is our keynote speaker, the Superman, the super legend, 708 00:42:35,040 --> 00:42:38,319 Speaker 1: my fucking idol. I love that guy. Elliott Lewis from 709 00:42:38,400 --> 00:42:41,200 Speaker 1: Catalyst will be up next, so don't run away because 710 00:42:41,239 --> 00:42:44,040 Speaker 1: you want to hear this. Thank you for listening to 711 00:42:44,080 --> 00:42:46,640 Speaker 1: Cannabis Talk one oh one on the I Heart Radio app, 712 00:42:46,800 --> 00:42:49,799 Speaker 1: Apple podcast, or wherever you get your podcasts.