Speaker 1: I'm off my game today. No, you're not. People are
Speaker 1: going to have to start making better content. I think
Speaker 1: we're gonna be talking about this for a long time.
Speaker 1: When you program for everyone, you program for no one.
Speaker 1: I think it's a word purpose driven platform. Like we're
Speaker 1: trying to get to substance? How was that? Are you
Speaker 1: happy with that? This is marketing therapy right now? It
Speaker 1: really is? What's up on? Laura Karunti and I'm Alexa Kristen.
Speaker 1: Welcome back to Atlantia episode of Living one one. We're
Speaker 1: back from fourth of July and we were with some
Speaker 1: folks that we really love, some family, and Laura had
Speaker 1: this hilarious conversation with my grandmother in law. Her name's Mama,
Speaker 1: definitely one of the most advanced eighty seven year old
Speaker 1: women I've ever encountered with social media. Um, my favorite
Speaker 1: things that she does is post incessantly pictures of my
Speaker 1: German shepherd, Jack's on the I Love GSD page and
Speaker 1: if you follow that page, you all notice that she
Speaker 1: posts so many picks years that Jack often gets featured.
Speaker 1: And I'm not sure if it's because they want her
Speaker 1: to stop posting pictures or because they just really think
Speaker 1: my dog is beautiful, but I've just been so enthralled
Speaker 1: by how much Facebook has given her later years in life.
Speaker 1: Just a different meaning, different than the way you use it,
Speaker 1: the way I use it, the way we talk about
Speaker 1: it on the show. It's her connection and connection to
Speaker 1: the world. And she will tell you that. Um, for
Speaker 1: somebody that is a social butterfly, she is. She doesn't
Speaker 1: like to go out that much anymore, and it's her
Speaker 1: way of keeping you know, in touch with friends, but
Speaker 1: also just being aware of everything that's happening. Um. We're
Speaker 1: going to have a little fun with her at the
Speaker 1: end of the show, but before then, we have a
Speaker 1: very good friend and colleague who has been with us
Speaker 1: not only on the ad Landia journey but really with
Speaker 1: us in the last four years, who has worked with
Speaker 1: us on all the major things that we've done and
Speaker 1: has amazing perspective and is really one of the up
Speaker 1: and coming talents in the industry. So all under the
Speaker 1: age of thirty. Oh god, this makes me sad. But
Speaker 1: Corbyn Brown will be with us, who is a strategy
Speaker 1: director over at Giant Spoon, and I think it'll be
Speaker 1: fun to hear both his perspective as to why he
Speaker 1: left big agency to go work at something less conventional.
Speaker 1: He was employee number one, which I think is is
Speaker 1: a ballsy move to make at that age, but also
Speaker 1: nothing to lose at the same time. And he'll tell
Speaker 1: us about that. And then and then we get meta
Speaker 1: and we talked about podcasting, which he's been begging us.
Speaker 1: He's like, can we do podcasting? About podcasting? We said, yes,
Speaker 1: Corborn will do that, but also bigger than that, like
Speaker 1: how audio is the through line in the next gen
Speaker 1: of technology. So we'll be right back to Corbyn Brown.
Speaker 1: So today we brought in someone very special, a little
Speaker 1: young on not little, definitely definitely a young and a
Speaker 1: gun Corbyn Brown, director of strategy at Giant Spoon. Welcome, Corbin,
Speaker 1: Welcome Corbin. Let's just be honest. Corbin and Laura work together.
Speaker 1: We do. And some would say he reports to me.
Speaker 1: Corbin would say he doesn't. And Corbin, Laura used to
Speaker 1: work with me and we both reported to me. So
Speaker 1: Corbin has done some of I think the best thinking
Speaker 1: in the industry about where audio is going and podcasting,
Speaker 1: and he was a huge proponent of us going and
Speaker 1: doing this podcast. So today we're making the show kind
Speaker 1: of meta. As Corbyn likes to say, let's do a
Speaker 1: podcast about podcasting, so we have a sound effect there.
Speaker 1: I don't know what I don't know what it is.
Speaker 1: Drumroll please, No, you're not feeling at cam. You're still
Speaker 1: hanging on that backyard in Brooklyn from the weekend. Can
Speaker 1: you do a mike yeah, microphone drop a podcast about podcasting.
Speaker 1: So Corbin, you're at Giant Spoon right now, which is
Speaker 1: effectively a small boutique agency, right, as Giant Spoon likes
Speaker 1: to say, an ad agency that doesn't like to make ads, right,
Speaker 1: A different agency, a different kind of agency. But you
Speaker 1: started your career at big agencies. Yes I did, and
Speaker 1: you made it and you hated it. Why did you
Speaker 1: hate it? I mean, I so I wanted to Like,
Speaker 1: I was drawn to advertising because it's this fascinating combination
Speaker 1: of psychology and anthropology and sociology, all the ologies. But
Speaker 1: you get to think about how people think and then
Speaker 1: you use persuasion and communication to get them to do something,
Speaker 1: which is really fascinating. So I thought I wanted to
Speaker 1: be a lawyer, which when you look at it that way,
Speaker 1: it's kind of similar. You're way too nice to be
Speaker 1: a lawyer. I was going to be a lawyer. You're
Speaker 1: not going to say that about me. I was just
Speaker 1: looking at never that you would have crushed. You would
Speaker 1: have crushed it. So talk a little bit about the
Speaker 1: tr transition and you hated it? And did you start
Speaker 1: looking around? What were you looking for? Because I actually
Speaker 1: think there are a lot of people who are at
Speaker 1: large you are at a media agency like looking that
Speaker 1: they don't even know that they're looking, but they're looking,
Speaker 1: uh for something different. So I went to a big
Speaker 1: media agency with you know, all these big bread ideas
Speaker 1: and thought it would be so cool. Um. I was
Speaker 1: so excited to learn about technology and you know how
Speaker 1: people communicate and consume media. And then I found that
Speaker 1: my job was really to buy ad space. I was
Speaker 1: a day trader and that's not what I wanted to do.
Speaker 1: Are you on the planning side? I was a digital
Speaker 1: media planner, and I would you know that the brief
Speaker 1: would basically be it wasn't a brief, it was here's
Speaker 1: X number of dollars. Right. You get a big chunk
Speaker 1: of change plopped on your desk, and your job is
Speaker 1: to figure out how to spend that money and what
Speaker 1: frustrated me just about that even was well, like who
Speaker 1: am I talking to? And what's the message and what's
Speaker 1: the business problem? Like we were so far away from
Speaker 1: all that, so the whole communication aspect of it wasn't
Speaker 1: really there. And you know, when we were pitching our
Speaker 1: plans and building our plans, the clients wanted to see, well,
Speaker 1: how much money did you save me? How many impressions
Speaker 1: did I buy? And I just didn't really feel like
Speaker 1: the work that I was doing was meaningful. Was most
Speaker 1: of what you were doing, like banners, banners and video
Speaker 1: was buying banners as buying pre role. It's funny. I
Speaker 1: was talking to a group of clients recently and I
Speaker 1: asked them if they actually got to know their agencies,
Speaker 1: like their people on their teams and what they were
Speaker 1: really good at. And I don't know if we've mentioned
Speaker 1: this in another episode when we were talking about like
Speaker 1: influencers like the innovations at the middle layer, but one
Speaker 1: of the things I said to them was like, have
Speaker 1: you talked to the kid that is planning your media
Speaker 1: and this is working on this work and understand what
Speaker 1: they're doing, and they're like time off because what you
Speaker 1: will find are these amazing stories and amazing people who
Speaker 1: like now nowadays, like everybody's got a side hustle. Right,
Speaker 1: So like one of the kids that we used to
Speaker 1: work with had a whole like art club that he
Speaker 1: was doing and doing this amazing work. You know, Um,
Speaker 1: the clients when you were working with them, did you
Speaker 1: really get to know them? And that doesn't mean like
Speaker 1: you get to know them it's personal. It's actually about like,
Speaker 1: I don't know, leveraging the whole person rights and yeah,
Speaker 1: and and like so many people are always trying to
Speaker 1: talk to the quote millennial, right, and we have all
Speaker 1: these millennials around us working on the business who have
Speaker 1: no voice. I think that clients who asked the questions
Speaker 1: about who they're working with and what, you know, inspires
Speaker 1: their people, what they would do and what they think
Speaker 1: of this. Yeah, I just don't think. I think that
Speaker 1: this is going to sound bad, but I think that
Speaker 1: that's why media agencies are becoming automated, because I think
Speaker 1: that it doesn't require critical thinking, it doesn't require creativity
Speaker 1: or curiosity. In fact, that was one of the reasons
Speaker 1: why I left was and I'll never forget this moment,
Speaker 1: was like four and a half months in and I
Speaker 1: was sending around articles because I was trying to understand
Speaker 1: the media landscape and what was going on. And I
Speaker 1: would send around articles to like my director and the
Speaker 1: rest of my team, like hey, this is really interesting,
Speaker 1: Like what do you guys think about this? Just trying
Speaker 1: to learn, and people be like, oh, stop sending articles.
Speaker 1: I'm like, I'm so confused right now. But you know,
Speaker 1: I just think that, like, there are a lot of
Speaker 1: people who come from a financial background whose brains work
Speaker 1: in that way of I love this game of sort
Speaker 1: of trading on an impression, right, they get the thrill
Speaker 1: and the excitement from the deal. That's not about communicating.
Speaker 1: I don't even know if that's a deal, right, It's
Speaker 1: just like the thrill in the excitement of like beating
Speaker 1: something down, bidding bidding. I mean I think that that's
Speaker 1: like I like poker. I like to bid on stuff.
Speaker 1: But it's a different type of game. It's a different
Speaker 1: type of motive, it's a different type of way of thinking.
Speaker 1: You know how you said it doesn't take critical thinking.
Speaker 1: I actually think programmatic actually does take critical thinking to
Speaker 1: do it. Well, yeah, agree, Right, we've actually shut down
Speaker 1: the ability for people to think critically or want to
Speaker 1: think critically. Well, I think what you just said is
Speaker 1: the delineation, right, because there's two sides of the programmatic game.
Speaker 1: There's the ones that are turning on an automated algorithm
Speaker 1: and they're going out and they're finding the cheapest available
Speaker 1: inventory in front of a specific audience at any given time.
Speaker 1: And then there are few and far between, which I
Speaker 1: wish the industry would lean more into, are the people
Speaker 1: who are trying to think about how they leverage automated
Speaker 1: bidding creatively. And those are two very distinct things. And
Speaker 1: automated I mean, really what it is the automated audience right,
Speaker 1: segmentation right? But how can you tell a narrative in that?
Speaker 1: How can you find ways to make sure that that
Speaker 1: isn't remnant inventory. I was talking to somebody today about
Speaker 1: the issue with addressable TV and how it's the same
Speaker 1: bad behavior of getting just remnant inventory across networks and
Speaker 1: just because it's in front of an audience who is
Speaker 1: let's just say fee mail thirty five to fifty four,
Speaker 1: all of a sudden you went from being on you know,
Speaker 1: prime time positioning within programs like this is us to
Speaker 1: like I love Lucy reruns on the Lifetime network. Well,
Speaker 1: so that's the difference because it's what mindset, psychology, all
Speaker 1: these things. So critical thinking comes in when you when
Speaker 1: you start applying context and you start applying moment. So
Speaker 1: is this moment more valuable? Here's where I think we
Speaker 1: think programmatic. It's really interesting is when you start buying experiences,
Speaker 1: you start trading on you know, a physical product, then
Speaker 1: it gets completely different. The three of us, the three
Speaker 1: of us built something about that, right, I mean it's
Speaker 1: about programmatic. Actually it doesn't execute today, doesn't execute right
Speaker 1: today doesn't. Technology is right, The technology is the right
Speaker 1: directionally correct, right, But how we're using it as advertisers
Speaker 1: and brands is not necessarily serving up experiences that people desire,
Speaker 1: and it considers behavior in the wrong way. So the
Speaker 1: data comes from the wrong places. And it's no fault
Speaker 1: to the way programmatic works because where else you're gonna
Speaker 1: get data? You get data by watching what people do
Speaker 1: on the internet. But when we live in this connected world,
Speaker 1: so I gave a talk about connected disconnect It was
Speaker 1: a great talk. Where do we do that l A?
Speaker 1: We did that in l A. But when you start
Speaker 1: to aggregate data from your physical body and where you
Speaker 1: move and where you drive, and the temperature of your
Speaker 1: house and the things that you order. You start to
Speaker 1: get a fuller picture of who someone is and what
Speaker 1: they do and where they migrate and then imagine what
Speaker 1: do you That's where critical think it comes in because
Speaker 1: what do you? How do you do that? And incomes
Speaker 1: the audio conversation what the three of us? I think
Speaker 1: in three years podcasting about podcasting, but it's more than podcasting, right,
Speaker 1: So like what three years ago? The three of us
Speaker 1: became obsessed with what was happening in the podcasting space
Speaker 1: and thinking about how audio, where audio was going to
Speaker 1: take things, and Cerrial was the impetus. I think for
Speaker 1: a lot of us are like, hold on, wait a minute,
Speaker 1: because podcasting, like our host family here at Slate like
Speaker 1: im panically, they've been doing it for ten years plus plus.
Speaker 1: But it wasn't really until Cereal took hold of main
Speaker 1: Street gen pop in terms of listening to this entertainment
Speaker 1: that we were like, holy shit, like this is not
Speaker 1: about a thirty second host ree, this is about entertainment
Speaker 1: in a brand new way. Can I say one quick thing?
Speaker 1: You guys are giving me way too much credit because
Speaker 1: one of the things I've been making to ask you
Speaker 1: guys in front of your audience and listen to your podcast.
Speaker 1: Obviously you actually fan number one number one, but he
Speaker 1: finally admitted that versus like forcing him to say it.
Speaker 1: I am fan number one. But you are two people
Speaker 1: that are, you know, brilliant media thinkers, and you started
Speaker 1: a podcast and you became obsessed with podcasting before I did.
Speaker 1: Why what was it that got you like you? Guys?
Speaker 1: I've known you for however long, and you have these
Speaker 1: conversations where you get frantic and excited and you're like
Speaker 1: sweating and pacing the margarita. That's the best thing ever.
Speaker 1: But that happened with podcasting and now we believe it's bigger.
Speaker 1: But why did that happen? It turned into podcasting, right?
Speaker 1: I think it was a bigger discussion about where how
Speaker 1: you could tell stories. This is really where it started.
Speaker 1: It was like, how can you tell stories that you
Speaker 1: can bring people along with you and you're not dictating it.
Speaker 1: Video was dictating it right, and everybody was in this
Speaker 1: video space and where were you going to actually put
Speaker 1: video that was really differentiated? How could you take people
Speaker 1: on a journey with you in a totally different way.
Speaker 1: Not virtual reality, not video, not pre role, not television,
Speaker 1: not this, not that right, because all mediums have distractions.
Speaker 1: They have distractions, but it was they also dictated. They
Speaker 1: serve it up. I feel like when we're talking, I
Speaker 1: hope and when I send a podcast, Like the other day,
Speaker 1: I was listening to Malcolm Gladwell's new season of Revisionist History. Um,
Speaker 1: He's telling these brilliant stories, and my mind was just
Speaker 1: like wandering. It's like reading a book, right, so I like,
Speaker 1: what what what book do you remember sitting on the
Speaker 1: beach reading and like imagining, Shoot dog, I just did it? Okay, Shoot,
Speaker 1: don't you do? Yeah? You were texting me about shoot dog. Okay.
Speaker 1: I was going on the journey to Japan into the
Speaker 1: shoe factories, meeting these people along the way, and it
Speaker 1: was the first time in a long time in a
Speaker 1: visual medium that I allowed my mind to escape. Why
Speaker 1: because nobody was dictating. He felt close to Phil Night.
Speaker 1: But what I want to get to is like, yeah,
Speaker 1: and and the reason that this is so powerful right
Speaker 1: now and why we leaned into podcasting is where everybody
Speaker 1: else the industry was chasing reach and frequency we were
Speaker 1: running down, Like you know, two roads diverged in the
Speaker 1: yellow Wood, we went the other way, and we were
Speaker 1: hell bent on this idea that attention impact were the
Speaker 1: new reach frequency. So before other people in the industry
Speaker 1: were talking about I day trade attention, we were like,
Speaker 1: you can day trade whatever you want all day long.
Speaker 1: What we were focused on was really about do you
Speaker 1: really build something that not only captivates people but creates impact.
Speaker 1: And I'm not talking about five second you know, six
Speaker 1: second add on you know, any social media insert social
Speaker 1: media platform X. It's truly bringing people along a journey
Speaker 1: that they opt in to listen to in an uninterrupted,
Speaker 1: intimate manner. The conversations we have on this show in
Speaker 1: particular are exactly the guy you know this are exactly
Speaker 1: the conversations we have off the show. Yeah, why wouldn't
Speaker 1: you guys do this as a video series for radio,
Speaker 1: like only like a brother, like the only like a
Speaker 1: brother would I think the biggest thing was like I
Speaker 1: didn't want to dictate the experience so much. I wanted
Speaker 1: I think, you know, and Laura and I agreed with that.
Speaker 1: We're like, there's so much to be said, and like
Speaker 1: you said, you don't have to see us to like
Speaker 1: be with us that And there was something kind of like, Genie,
Speaker 1: that doesn't mean that's not something that we're going to do.
Speaker 1: That doesn't mean that we don't think video is the
Speaker 1: right place but for Atlantia to begin, And you even
Speaker 1: said this to us, like people want to listen to
Speaker 1: these conversations, people want to be a part of these conversations.
Speaker 1: I don't know if this is an original thought or not,
Speaker 1: but I was like, you're transporting me back to this
Speaker 1: era when we were all like huffing and puffing and
Speaker 1: freaking out. You guys first, and I jumped on the bendwagon.
Speaker 1: But that was like the heart of the Golden age
Speaker 1: of TV. And you have all of this storytelling that's
Speaker 1: incredibly long form, hours and hours and hours, not just
Speaker 1: a two hour movie, hours and hours and hours, not
Speaker 1: just you know, forty five minutes primetime on TV. You
Speaker 1: know you're committing to binging something. And that changed how
Speaker 1: people thought about entertainment stories. And I kind of think
Speaker 1: that the reason why Syria was so powerful was because
Speaker 1: people realize that it's not the Golden age of TV,
Speaker 1: to this golden age of storytelling. Audio is audio is
Speaker 1: just as right, if not more right. And here's why
Speaker 1: it gets me so excited now is because and I
Speaker 1: didn't make this up, but it's the most portable medium
Speaker 1: that has ever been created, especially when you can stream it,
Speaker 1: you know, you don't have to download it like a
Speaker 1: on your iPod, which is why it's called the podcast.
Speaker 1: But I think that's why we're also obsessed with it
Speaker 1: and why we feel like it's not a you know,
Speaker 1: it's you could call it a channel. I would say
Speaker 1: it's a platform. It's as audio is, as horizontal, and
Speaker 1: it's impact and it's importance as artificial intell narration and
Speaker 1: storytelling from the beginning of time, if you want to
Speaker 1: take it all the way back. I wish Malcolm was
Speaker 1: here to talk to us about it would be this
Speaker 1: idea of like theater, right, And this is something that
Speaker 1: the three of us has talked a lot about. Was
Speaker 1: entertainment again about storytelling and a narration. And what was
Speaker 1: one of the first mediums that ever existed was radio.
Speaker 1: When you think even before television, that's how people were
Speaker 1: getting their information. They were huddling around a box and
Speaker 1: turning on the dial and limited channel options, but electing
Speaker 1: to be entertained. And I think, you know, Alexa said
Speaker 1: it like, this is not everything old that new again.
Speaker 1: It's technology coming in and actually taking a medium and
Speaker 1: opening up in my in my perspective, the whole new world.
Speaker 1: It's no longer good enough to say I want to
Speaker 1: have a podcast. Strategy. Podcast is one element in the
Speaker 1: larger audio ecosystem. And we've talked about when the interface
Speaker 1: goes away and all your left is sight, sound and motion,
Speaker 1: the interface being your laptop, your cell phone, what happens.
Speaker 1: So we were I was super lucky this morning to
Speaker 1: talk to a guy named Doug Clinton, who is the
Speaker 1: founder of Loop Ventures UM. It was something that Giant
Speaker 1: Spoon organized and he came in and spoke to one
Speaker 1: of our founders, Trevor, and what was really fascinating Number two,
Speaker 1: by the way, he'll never admit never. So Doug was
Speaker 1: talking about the four sort of themes that his firm
Speaker 1: is founded upon, and it's a r VR, AI, artificial intelligence,
Speaker 1: and robotics. And I was sitting here thinking about audio.
Speaker 1: Audio audio is that if you look at the bleeding
Speaker 1: edge of technology, what is the one thing that crosses
Speaker 1: all the way through audio. We've talked so much about
Speaker 1: what is the brand visual language? It's like, honey, you
Speaker 1: better turn the page. What is the brands audio language?
Speaker 1: What is just the brand's language? Right? I have to
Speaker 1: say audio in that instance. And so we've talked a
Speaker 1: lot about the need for neumonics and calls to action
Speaker 1: and ways in which you're engaging with brands that are
Speaker 1: just as unique as a logo that has presumably equity
Speaker 1: for some brands and the millions and billions of dollars, Well,
Speaker 1: what happens when you don't see that logo anymore? What
Speaker 1: happens when the red and white Coca Cola can is
Speaker 1: no longer visible? How do I order that? Or how
Speaker 1: do I experience it? Like? How do I experience open happiness?
Speaker 1: What does it sound like? How to brand start intersecting
Speaker 1: into our lives in a way where we don't have
Speaker 1: to push play? Interesting? That's an interesting way to think about.
Speaker 1: And I think when brands start getting into this space
Speaker 1: outside of just advertising, the world's going to open up
Speaker 1: really really wide, Right, It's going to be like a
Speaker 1: whole another adventure into like what digital was when the
Speaker 1: Internet started. What's mind blowing? Like if you if you're
Speaker 1: on your commute and you're you know, your automated assistant
Speaker 1: knows you have nine minutes to get to the office.
Speaker 1: Then there's a whole another set of data points that Okay, well,
Speaker 1: Duncan Donuts and McDonald's and Burger King can all make
Speaker 1: you a sandwich in five minutes, but one is closer
Speaker 1: geographically on the way to your office, so maybe their
Speaker 1: bid is a little bit cheaper, and Duncan Donuts is
Speaker 1: going to have to pay more to get you to
Speaker 1: veer off your route and go pick up their breakfast sandwich.
Speaker 1: But then what if you know your health tracker is saying, well,
Speaker 1: you didn't work out yesterday and you only did four
Speaker 1: thousand steps, so it's crazy. Can I pivot to a
Speaker 1: different rabbit hole for second? I think what's interesting about it, right,
Speaker 1: is this idea of how brands are thinking about partnering
Speaker 1: with one another. So, yes, you have Bezos buying Whole Foods.
Speaker 1: But what happens when Tesla starts to do those partnerships
Speaker 1: with Starbucks and then they start connecting those data points
Speaker 1: and making that built an experience within their data set? Right,
Speaker 1: So then does Tesla become a media company? Bump bump bump. Uh.
Speaker 1: I mean I think that Corvitt Space was like, he
Speaker 1: was like, yeah, they do. I was listening to tr X, Yeah,
Speaker 1: I like the podcast How I made this, and they're
Speaker 1: becoming a content company. So I could not agree with
Speaker 1: you more. But I feel like that's why you have
Speaker 1: every single major tech company. You know, the top five
Speaker 1: companies in the world are freaking Facebook, Amazon, Google, Microsoft,
Speaker 1: And that's why they're all going into this, you know,
Speaker 1: voice assistant AI audio, because they're going to be the
Speaker 1: ones that are going to have a platform that connects
Speaker 1: all of the connected cars, to all of the restaurants,
Speaker 1: to all the platforms where all those things bid to
Speaker 1: serve you products instead of ads. So, bringing this all
Speaker 1: the way full circle, what you just brought our listeners
Speaker 1: through in terms of the way you're thinking about the
Speaker 1: world in front of you, it doesn't exist in a
Speaker 1: traditional media mix. It just doesn't. The reason why I
Speaker 1: was drawn the Giant Spoon and the mission of Giant
Speaker 1: Spoon is that when you strip away the boundaries of
Speaker 1: this over here is media, this over here is creative,
Speaker 1: this over here is pr you don't get to think
Speaker 1: like a marketer, and I actually think you know, now
Speaker 1: that I've started to hire people from my team, I
Speaker 1: think that I love this idea of the slash and
Speaker 1: I think the next Slashy is the media planner, copywriter,
Speaker 1: and I think every single human being has to have
Speaker 1: innovation in their title because of everything that we were
Speaker 1: just talking about. If you don't care deeply about media
Speaker 1: and about technology, about how all these things are changing,
Speaker 1: then what are you doing? So I think that you know,
Speaker 1: the people that I hire, I want them to have
Speaker 1: these weird hybrid backgrounds because I want to think about
Speaker 1: marketing and I certainly want them to be able to
Speaker 1: do one thing really really well and really really deeply.
Speaker 1: But I want everyone to think and behave like a Slashy.
Speaker 1: And if you know media, then go and learn how
Speaker 1: to copyright. A slashy is. So this idea is I
Speaker 1: think came out of creative agencies that were there was
Speaker 1: a book written like I don't know, ten years ago,
Speaker 1: like oh is that? But like creative agencies have the predator,
Speaker 1: the producer editor, they have you know, people who are
Speaker 1: direct predator the predator. So you're starting to find these
Speaker 1: hybrid roles of people collapsing and doing multiple things and
Speaker 1: I think that every single agency is gonna start to
Speaker 1: have that. And so I want people that are just
Speaker 1: as you know, pithy and able to write incredible copy
Speaker 1: and come up with taglines. I want to have those
Speaker 1: people do media. I want to have those people be
Speaker 1: the ones that are building content partnerships with publishers. I
Speaker 1: want those to be the people that are um that
Speaker 1: are coming up with marketing plans for you know, the
Speaker 1: launch of like taglines, We're going to kill the tagline.
Speaker 1: I agree slash, he's for the wind slashes, for the
Speaker 1: love that with that. With that, we went through a
Speaker 1: lot of stuff. It wasn't just podcasting about podcasting. We
Speaker 1: got metaphor a second and hit audio. But we're definitely
Speaker 1: going to have you back, Corbin, because you were one
Speaker 1: of one of our best and brightest friends, but also
Speaker 1: in the industry. So yes, and we know that nobody
Speaker 1: can find you on social media. You've shunned it, shunned it,
Speaker 1: but people can find you at Corbin dot Brown, at
Speaker 1: Giant Spoon dot com exactly. Well, thanks for coming. So
Speaker 1: since we can't find you on social media, we talked
Speaker 1: to someone else who you can find on social media.
Speaker 1: That's right, So we had a little fun with a
Speaker 1: candid audio because I can't say camera. It's candid audio
Speaker 1: slash America's Funniest home audio, something like that. UM with
Speaker 1: my grandmother in law, UM who is the most active
Speaker 1: eighties seven year old I know on Facebook who has
Speaker 1: recently converted and self taught UM her way onto Instagram.
Speaker 1: So have fun with this one at Landia. Oh I
Speaker 1: did it on Instagram. Yeah, you posted on Instagram. Oh
Speaker 1: I had. I had Roseanne here. We were fooling around,
Speaker 1: so Rosanne put it up just you know, I said,
Speaker 1: put this. This is nice. So then I said, let's practice.
Speaker 1: So I was. I had a bowl of cherries on
Speaker 1: the table and I was taking the pitches. When I
Speaker 1: went on my phone, I had about ten twelve pitches
Speaker 1: of cherries that I added the lead lead. Don't asked
Speaker 1: me happened? Now this is another thing. What is your
Speaker 1: name on Instagram? What is it? Yeah, mama to Taro. Okay,
Speaker 1: next we'll have to get you on snapchat. Oh snapchat.
Speaker 1: Oh that's where you put the ears the no, yeah,
Speaker 1: all the filters. Oh. I'd never put my face like that,
Speaker 1: never put this face. But you have more photo profile
Speaker 1: swaps than anybody I know with the seasons on Facebook,
Speaker 1: you change your photo with like it's like a it's
Speaker 1: like a calendar pin up to change my cover. But
Speaker 1: are all your friends on Facebook? I'm curious, Like do
Speaker 1: they chat with you? None of them? They know what
Speaker 1: the hell is all about? My young friends? But the
Speaker 1: friends like my age, not a one not so how
Speaker 1: do they know? Like what's going on? Well? Sometimes send
Speaker 1: happily it is a picture. Or how about what I
Speaker 1: do with those uht bit muljis it mo jeez? Yes?
Speaker 1: Oh what I do with those big moj is the
Speaker 1: girl who does my vendor placement I don't talk to anymore.
Speaker 1: I just send her a bit motion and she knows
Speaker 1: exactly what I want. She looks forward motions. What do
Speaker 1: you say to her? Like give you an example? Um,
Speaker 1: like if she didn't? And some my text and then
Speaker 1: there's a girl on me on me it's supposed to
Speaker 1: be me hand on the hit. Did you get my text? Then? Oh?
Speaker 1: I got so so Danny's I can't How could I
Speaker 1: get it on my iPad? I'll show you, I'll show you.
Speaker 1: You make me laugh so hard, I'm crying. I'm trying
Speaker 1: to think of that. What hope? So I can't. So
Speaker 1: you're eighty seven, right, you're just her eight seven? Well
Speaker 1: you gotta advertise that, but you're communicating through bit Moji's.
Speaker 1: Did you ever think you'd see the day No? Never,
Speaker 1: who do not see the day of going on Facebook?
Speaker 1: When it first come out, I said, not me, not me.
Speaker 1: I'll never go on there, and now I'll never off.
Speaker 1: I know you're an it's it's good for me, Laura.
Speaker 1: I know it keeps you young me. I mean, you know,
Speaker 1: I don't go out so uh doing this, I know
Speaker 1: what's going on and uh, and people enjoy my my
Speaker 1: pictures that I put up. Your great grand dog is famous.
Speaker 1: I gotta go get more pictures in my album, the
Speaker 1: old Ones, because then I could put a I could
Speaker 1: put up a t v T a tv T. What's
Speaker 1: a tv T? Throw halla? I don't even know what
Speaker 1: hashtag is. That's the pound sign when you do pound
Speaker 1: sign TBT. Yep, that's right. Well it's also a hashtag
Speaker 1: for the young kids. I gotta go. My producer's quality me.
Speaker 1: I'll talk to you later. I love you. I'll talk
Speaker 1: to you soon. Bye bye. So that's it. Episode eleven.
Speaker 1: We got Meta, we got Grandma. It's better be lucky
Speaker 1: number eleven. So many people think as always our family
Speaker 1: at Slate and Panoply, Cameron Drews, our producer What Up
Speaker 1: Camera Drews, Matt Turk, Andy Bowers. Thanks everybody, and if
Speaker 1: you would be so kind, head on over to wherever
Speaker 1: you're listening to podcasts and please leave us a review.
Speaker 1: It helps other listeners who are interested in marketing advertising.
Speaker 1: Disc over this show and follow us at at Landia
Speaker 1: Podcast on Instagram, Facebook, Twitter. You can also email us
Speaker 1: at Atlantia Podcast at umail dot com. Please let us
Speaker 1: know what you think. And also, we're building community, a
Speaker 1: community of people in this industry who exist, who are
Speaker 1: out there. We're talking about things in a different way.
Speaker 1: We're doing things in a different way. We want to
Speaker 1: hear from you, to talk to us at Landia. We'll
Speaker 1: be back in two weeks with an all new episode.
Speaker 1: Full disclosure, Our opinions are our own. Eleven is my number.
Speaker 1: I am fanatical about it. I word in every sport
Speaker 1: my whole entire life. I sit in the eleventh row.
Speaker 1: So we're gonna say that you need to say in
Speaker 1: the gym in the locker number elevening, oh, keep going.
Speaker 1: It's like, keep fucking weird that this is episode eleven.
Speaker 1: It's got to be. It's gonna be a good sign, right,
Speaker 1: or a terrible sign. It's a great it's a great sign,
Speaker 1: and we're in our magic studio.