1 00:00:00,080 --> 00:00:03,760 Speaker 1: I'm off my game today. No, you're not. People are 2 00:00:03,800 --> 00:00:05,600 Speaker 1: going to have to start making better content. I think 3 00:00:05,640 --> 00:00:07,160 Speaker 1: we're gonna be talking about this for a long time. 4 00:00:07,200 --> 00:00:10,200 Speaker 1: When you program for everyone, you program for no one. 5 00:00:10,200 --> 00:00:12,280 Speaker 1: I think it's a word purpose driven platform. Like we're 6 00:00:12,280 --> 00:00:15,640 Speaker 1: trying to get to substance? How was that? Are you 7 00:00:15,680 --> 00:00:19,360 Speaker 1: happy with that? This is marketing therapy right now? It 8 00:00:19,440 --> 00:00:24,600 Speaker 1: really is? What's up on? Laura Karunti and I'm Alexa Kristen. 9 00:00:24,800 --> 00:00:29,480 Speaker 1: Welcome back to Atlantia episode of Living one one. We're 10 00:00:29,520 --> 00:00:32,760 Speaker 1: back from fourth of July and we were with some 11 00:00:32,800 --> 00:00:36,280 Speaker 1: folks that we really love, some family, and Laura had 12 00:00:36,320 --> 00:00:41,800 Speaker 1: this hilarious conversation with my grandmother in law. Her name's Mama, 13 00:00:42,000 --> 00:00:45,720 Speaker 1: definitely one of the most advanced eighty seven year old 14 00:00:45,760 --> 00:00:50,120 Speaker 1: women I've ever encountered with social media. Um, my favorite 15 00:00:50,120 --> 00:00:52,680 Speaker 1: things that she does is post incessantly pictures of my 16 00:00:52,720 --> 00:00:56,840 Speaker 1: German shepherd, Jack's on the I Love GSD page and 17 00:00:56,880 --> 00:00:59,040 Speaker 1: if you follow that page, you all notice that she 18 00:00:59,120 --> 00:01:01,760 Speaker 1: posts so many picks years that Jack often gets featured. 19 00:01:01,840 --> 00:01:04,240 Speaker 1: And I'm not sure if it's because they want her 20 00:01:04,280 --> 00:01:06,440 Speaker 1: to stop posting pictures or because they just really think 21 00:01:06,480 --> 00:01:10,480 Speaker 1: my dog is beautiful, but I've just been so enthralled 22 00:01:10,520 --> 00:01:17,040 Speaker 1: by how much Facebook has given her later years in life. 23 00:01:17,120 --> 00:01:19,200 Speaker 1: Just a different meaning, different than the way you use it, 24 00:01:19,240 --> 00:01:20,679 Speaker 1: the way I use it, the way we talk about 25 00:01:20,680 --> 00:01:22,959 Speaker 1: it on the show. It's her connection and connection to 26 00:01:23,000 --> 00:01:26,240 Speaker 1: the world. And she will tell you that. Um, for 27 00:01:26,280 --> 00:01:28,800 Speaker 1: somebody that is a social butterfly, she is. She doesn't 28 00:01:28,840 --> 00:01:30,440 Speaker 1: like to go out that much anymore, and it's her 29 00:01:30,480 --> 00:01:33,440 Speaker 1: way of keeping you know, in touch with friends, but 30 00:01:33,520 --> 00:01:37,640 Speaker 1: also just being aware of everything that's happening. Um. We're 31 00:01:37,680 --> 00:01:39,480 Speaker 1: going to have a little fun with her at the 32 00:01:39,640 --> 00:01:41,920 Speaker 1: end of the show, but before then, we have a 33 00:01:42,040 --> 00:01:44,920 Speaker 1: very good friend and colleague who has been with us 34 00:01:45,000 --> 00:01:48,880 Speaker 1: not only on the ad Landia journey but really with 35 00:01:49,000 --> 00:01:52,520 Speaker 1: us in the last four years, who has worked with 36 00:01:52,600 --> 00:01:56,440 Speaker 1: us on all the major things that we've done and 37 00:01:56,880 --> 00:02:01,960 Speaker 1: has amazing perspective and is really one of the up 38 00:02:02,000 --> 00:02:04,520 Speaker 1: and coming talents in the industry. So all under the 39 00:02:04,560 --> 00:02:08,160 Speaker 1: age of thirty. Oh god, this makes me sad. But 40 00:02:08,280 --> 00:02:11,480 Speaker 1: Corbyn Brown will be with us, who is a strategy 41 00:02:11,480 --> 00:02:14,079 Speaker 1: director over at Giant Spoon, and I think it'll be 42 00:02:14,120 --> 00:02:16,320 Speaker 1: fun to hear both his perspective as to why he 43 00:02:16,440 --> 00:02:20,520 Speaker 1: left big agency to go work at something less conventional. 44 00:02:20,639 --> 00:02:23,040 Speaker 1: He was employee number one, which I think is is 45 00:02:23,080 --> 00:02:25,639 Speaker 1: a ballsy move to make at that age, but also 46 00:02:26,000 --> 00:02:27,920 Speaker 1: nothing to lose at the same time. And he'll tell 47 00:02:28,000 --> 00:02:30,239 Speaker 1: us about that. And then and then we get meta 48 00:02:30,280 --> 00:02:32,360 Speaker 1: and we talked about podcasting, which he's been begging us. 49 00:02:32,400 --> 00:02:35,120 Speaker 1: He's like, can we do podcasting? About podcasting? We said, yes, 50 00:02:35,480 --> 00:02:38,680 Speaker 1: Corborn will do that, but also bigger than that, like 51 00:02:38,840 --> 00:02:41,880 Speaker 1: how audio is the through line in the next gen 52 00:02:41,960 --> 00:02:44,960 Speaker 1: of technology. So we'll be right back to Corbyn Brown. 53 00:02:55,560 --> 00:02:59,600 Speaker 1: So today we brought in someone very special, a little 54 00:02:59,639 --> 00:03:03,560 Speaker 1: young on not little, definitely definitely a young and a 55 00:03:03,600 --> 00:03:08,079 Speaker 1: gun Corbyn Brown, director of strategy at Giant Spoon. Welcome, Corbin, 56 00:03:08,360 --> 00:03:12,320 Speaker 1: Welcome Corbin. Let's just be honest. Corbin and Laura work together. 57 00:03:12,560 --> 00:03:15,120 Speaker 1: We do. And some would say he reports to me. 58 00:03:15,240 --> 00:03:17,840 Speaker 1: Corbin would say he doesn't. And Corbin, Laura used to 59 00:03:17,840 --> 00:03:25,560 Speaker 1: work with me and we both reported to me. So 60 00:03:25,720 --> 00:03:29,800 Speaker 1: Corbin has done some of I think the best thinking 61 00:03:30,160 --> 00:03:34,760 Speaker 1: in the industry about where audio is going and podcasting, 62 00:03:34,880 --> 00:03:38,000 Speaker 1: and he was a huge proponent of us going and 63 00:03:38,040 --> 00:03:41,880 Speaker 1: doing this podcast. So today we're making the show kind 64 00:03:41,880 --> 00:03:44,600 Speaker 1: of meta. As Corbyn likes to say, let's do a 65 00:03:44,640 --> 00:03:48,240 Speaker 1: podcast about podcasting, so we have a sound effect there. 66 00:03:48,880 --> 00:03:50,200 Speaker 1: I don't know what I don't know what it is. 67 00:03:50,360 --> 00:03:54,400 Speaker 1: Drumroll please, No, you're not feeling at cam. You're still 68 00:03:54,440 --> 00:03:56,800 Speaker 1: hanging on that backyard in Brooklyn from the weekend. Can 69 00:03:56,800 --> 00:04:00,680 Speaker 1: you do a mike yeah, microphone drop a podcast about podcasting. 70 00:04:02,080 --> 00:04:06,000 Speaker 1: So Corbin, you're at Giant Spoon right now, which is 71 00:04:06,360 --> 00:04:11,960 Speaker 1: effectively a small boutique agency, right, as Giant Spoon likes 72 00:04:12,000 --> 00:04:14,960 Speaker 1: to say, an ad agency that doesn't like to make ads, right, 73 00:04:15,160 --> 00:04:17,560 Speaker 1: A different agency, a different kind of agency. But you 74 00:04:17,640 --> 00:04:23,080 Speaker 1: started your career at big agencies. Yes I did, and 75 00:04:23,080 --> 00:04:24,960 Speaker 1: you made it and you hated it. Why did you 76 00:04:24,960 --> 00:04:28,800 Speaker 1: hate it? I mean, I so I wanted to Like, 77 00:04:28,839 --> 00:04:32,160 Speaker 1: I was drawn to advertising because it's this fascinating combination 78 00:04:32,240 --> 00:04:37,479 Speaker 1: of psychology and anthropology and sociology, all the ologies. But 79 00:04:37,520 --> 00:04:39,680 Speaker 1: you get to think about how people think and then 80 00:04:39,960 --> 00:04:43,560 Speaker 1: you use persuasion and communication to get them to do something, 81 00:04:43,600 --> 00:04:46,280 Speaker 1: which is really fascinating. So I thought I wanted to 82 00:04:46,279 --> 00:04:48,800 Speaker 1: be a lawyer, which when you look at it that way, 83 00:04:48,800 --> 00:04:51,080 Speaker 1: it's kind of similar. You're way too nice to be 84 00:04:51,080 --> 00:04:53,120 Speaker 1: a lawyer. I was going to be a lawyer. You're 85 00:04:53,120 --> 00:04:55,120 Speaker 1: not going to say that about me. I was just 86 00:04:55,160 --> 00:04:57,960 Speaker 1: looking at never that you would have crushed. You would 87 00:04:57,960 --> 00:04:59,800 Speaker 1: have crushed it. So talk a little bit about the 88 00:04:59,800 --> 00:05:02,400 Speaker 1: tr transition and you hated it? And did you start 89 00:05:02,440 --> 00:05:04,560 Speaker 1: looking around? What were you looking for? Because I actually 90 00:05:04,560 --> 00:05:07,880 Speaker 1: think there are a lot of people who are at 91 00:05:08,120 --> 00:05:13,000 Speaker 1: large you are at a media agency like looking that 92 00:05:13,120 --> 00:05:14,839 Speaker 1: they don't even know that they're looking, but they're looking, 93 00:05:15,560 --> 00:05:18,599 Speaker 1: uh for something different. So I went to a big 94 00:05:18,640 --> 00:05:21,200 Speaker 1: media agency with you know, all these big bread ideas 95 00:05:21,240 --> 00:05:23,400 Speaker 1: and thought it would be so cool. Um. I was 96 00:05:23,440 --> 00:05:26,400 Speaker 1: so excited to learn about technology and you know how 97 00:05:26,440 --> 00:05:29,440 Speaker 1: people communicate and consume media. And then I found that 98 00:05:29,920 --> 00:05:32,760 Speaker 1: my job was really to buy ad space. I was 99 00:05:32,839 --> 00:05:36,080 Speaker 1: a day trader and that's not what I wanted to do. 100 00:05:36,720 --> 00:05:38,760 Speaker 1: Are you on the planning side? I was a digital 101 00:05:38,760 --> 00:05:42,800 Speaker 1: media planner, and I would you know that the brief 102 00:05:42,839 --> 00:05:45,400 Speaker 1: would basically be it wasn't a brief, it was here's 103 00:05:45,560 --> 00:05:48,080 Speaker 1: X number of dollars. Right. You get a big chunk 104 00:05:48,120 --> 00:05:50,200 Speaker 1: of change plopped on your desk, and your job is 105 00:05:50,240 --> 00:05:52,400 Speaker 1: to figure out how to spend that money and what 106 00:05:52,520 --> 00:05:56,400 Speaker 1: frustrated me just about that even was well, like who 107 00:05:56,400 --> 00:05:59,360 Speaker 1: am I talking to? And what's the message and what's 108 00:05:59,360 --> 00:06:01,560 Speaker 1: the business problem? Like we were so far away from 109 00:06:01,560 --> 00:06:04,880 Speaker 1: all that, so the whole communication aspect of it wasn't 110 00:06:04,920 --> 00:06:08,560 Speaker 1: really there. And you know, when we were pitching our 111 00:06:08,560 --> 00:06:12,159 Speaker 1: plans and building our plans, the clients wanted to see, well, 112 00:06:12,200 --> 00:06:14,960 Speaker 1: how much money did you save me? How many impressions 113 00:06:14,960 --> 00:06:17,560 Speaker 1: did I buy? And I just didn't really feel like 114 00:06:17,960 --> 00:06:20,200 Speaker 1: the work that I was doing was meaningful. Was most 115 00:06:20,200 --> 00:06:23,240 Speaker 1: of what you were doing, like banners, banners and video 116 00:06:24,160 --> 00:06:26,880 Speaker 1: was buying banners as buying pre role. It's funny. I 117 00:06:26,880 --> 00:06:29,120 Speaker 1: was talking to a group of clients recently and I 118 00:06:29,160 --> 00:06:31,800 Speaker 1: asked them if they actually got to know their agencies, 119 00:06:32,040 --> 00:06:34,440 Speaker 1: like their people on their teams and what they were 120 00:06:34,440 --> 00:06:36,039 Speaker 1: really good at. And I don't know if we've mentioned 121 00:06:36,040 --> 00:06:38,039 Speaker 1: this in another episode when we were talking about like 122 00:06:38,080 --> 00:06:42,880 Speaker 1: influencers like the innovations at the middle layer, but one 123 00:06:42,920 --> 00:06:44,640 Speaker 1: of the things I said to them was like, have 124 00:06:44,800 --> 00:06:48,320 Speaker 1: you talked to the kid that is planning your media 125 00:06:48,520 --> 00:06:51,039 Speaker 1: and this is working on this work and understand what 126 00:06:51,080 --> 00:06:54,520 Speaker 1: they're doing, and they're like time off because what you 127 00:06:54,560 --> 00:06:59,160 Speaker 1: will find are these amazing stories and amazing people who 128 00:06:59,240 --> 00:07:02,560 Speaker 1: like now nowadays, like everybody's got a side hustle. Right, 129 00:07:02,640 --> 00:07:04,440 Speaker 1: So like one of the kids that we used to 130 00:07:04,520 --> 00:07:07,880 Speaker 1: work with had a whole like art club that he 131 00:07:07,960 --> 00:07:11,600 Speaker 1: was doing and doing this amazing work. You know, Um, 132 00:07:11,800 --> 00:07:13,920 Speaker 1: the clients when you were working with them, did you 133 00:07:13,920 --> 00:07:15,520 Speaker 1: really get to know them? And that doesn't mean like 134 00:07:15,560 --> 00:07:18,240 Speaker 1: you get to know them it's personal. It's actually about like, 135 00:07:19,040 --> 00:07:24,120 Speaker 1: I don't know, leveraging the whole person rights and yeah, 136 00:07:24,120 --> 00:07:26,200 Speaker 1: and and like so many people are always trying to 137 00:07:26,200 --> 00:07:29,560 Speaker 1: talk to the quote millennial, right, and we have all 138 00:07:29,600 --> 00:07:33,040 Speaker 1: these millennials around us working on the business who have 139 00:07:33,120 --> 00:07:36,840 Speaker 1: no voice. I think that clients who asked the questions 140 00:07:37,520 --> 00:07:41,280 Speaker 1: about who they're working with and what, you know, inspires 141 00:07:41,320 --> 00:07:43,720 Speaker 1: their people, what they would do and what they think 142 00:07:43,800 --> 00:07:46,440 Speaker 1: of this. Yeah, I just don't think. I think that 143 00:07:46,480 --> 00:07:48,040 Speaker 1: this is going to sound bad, but I think that 144 00:07:48,040 --> 00:07:51,600 Speaker 1: that's why media agencies are becoming automated, because I think 145 00:07:51,640 --> 00:07:55,960 Speaker 1: that it doesn't require critical thinking, it doesn't require creativity 146 00:07:56,040 --> 00:07:58,480 Speaker 1: or curiosity. In fact, that was one of the reasons 147 00:07:58,480 --> 00:08:01,560 Speaker 1: why I left was and I'll never forget this moment, 148 00:08:01,680 --> 00:08:03,880 Speaker 1: was like four and a half months in and I 149 00:08:03,920 --> 00:08:06,320 Speaker 1: was sending around articles because I was trying to understand 150 00:08:06,760 --> 00:08:08,880 Speaker 1: the media landscape and what was going on. And I 151 00:08:08,880 --> 00:08:11,120 Speaker 1: would send around articles to like my director and the 152 00:08:11,120 --> 00:08:13,520 Speaker 1: rest of my team, like hey, this is really interesting, 153 00:08:13,520 --> 00:08:15,160 Speaker 1: Like what do you guys think about this? Just trying 154 00:08:15,200 --> 00:08:19,800 Speaker 1: to learn, and people be like, oh, stop sending articles. 155 00:08:20,560 --> 00:08:24,560 Speaker 1: I'm like, I'm so confused right now. But you know, 156 00:08:24,840 --> 00:08:27,400 Speaker 1: I just think that, like, there are a lot of 157 00:08:27,400 --> 00:08:30,080 Speaker 1: people who come from a financial background whose brains work 158 00:08:30,160 --> 00:08:32,760 Speaker 1: in that way of I love this game of sort 159 00:08:32,760 --> 00:08:36,520 Speaker 1: of trading on an impression, right, they get the thrill 160 00:08:36,559 --> 00:08:39,520 Speaker 1: and the excitement from the deal. That's not about communicating. 161 00:08:39,520 --> 00:08:41,640 Speaker 1: I don't even know if that's a deal, right, It's 162 00:08:41,679 --> 00:08:43,760 Speaker 1: just like the thrill in the excitement of like beating 163 00:08:43,800 --> 00:08:47,000 Speaker 1: something down, bidding bidding. I mean I think that that's 164 00:08:47,040 --> 00:08:49,240 Speaker 1: like I like poker. I like to bid on stuff. 165 00:08:49,280 --> 00:08:51,520 Speaker 1: But it's a different type of game. It's a different 166 00:08:51,520 --> 00:08:53,480 Speaker 1: type of motive, it's a different type of way of thinking. 167 00:08:53,520 --> 00:08:55,640 Speaker 1: You know how you said it doesn't take critical thinking. 168 00:08:55,640 --> 00:08:58,920 Speaker 1: I actually think programmatic actually does take critical thinking to 169 00:08:58,960 --> 00:09:02,880 Speaker 1: do it. Well, yeah, agree, Right, we've actually shut down 170 00:09:03,120 --> 00:09:06,440 Speaker 1: the ability for people to think critically or want to 171 00:09:06,520 --> 00:09:08,720 Speaker 1: think critically. Well, I think what you just said is 172 00:09:08,720 --> 00:09:12,400 Speaker 1: the delineation, right, because there's two sides of the programmatic game. 173 00:09:12,440 --> 00:09:16,480 Speaker 1: There's the ones that are turning on an automated algorithm 174 00:09:16,520 --> 00:09:18,679 Speaker 1: and they're going out and they're finding the cheapest available 175 00:09:18,720 --> 00:09:21,720 Speaker 1: inventory in front of a specific audience at any given time. 176 00:09:22,440 --> 00:09:25,480 Speaker 1: And then there are few and far between, which I 177 00:09:25,760 --> 00:09:28,000 Speaker 1: wish the industry would lean more into, are the people 178 00:09:28,000 --> 00:09:31,640 Speaker 1: who are trying to think about how they leverage automated 179 00:09:31,720 --> 00:09:35,080 Speaker 1: bidding creatively. And those are two very distinct things. And 180 00:09:35,080 --> 00:09:37,760 Speaker 1: automated I mean, really what it is the automated audience right, 181 00:09:38,120 --> 00:09:42,840 Speaker 1: segmentation right? But how can you tell a narrative in that? 182 00:09:43,559 --> 00:09:45,960 Speaker 1: How can you find ways to make sure that that 183 00:09:46,040 --> 00:09:48,560 Speaker 1: isn't remnant inventory. I was talking to somebody today about 184 00:09:48,679 --> 00:09:51,040 Speaker 1: the issue with addressable TV and how it's the same 185 00:09:51,080 --> 00:09:56,240 Speaker 1: bad behavior of getting just remnant inventory across networks and 186 00:09:56,400 --> 00:09:59,160 Speaker 1: just because it's in front of an audience who is 187 00:09:59,280 --> 00:10:01,800 Speaker 1: let's just say fee mail thirty five to fifty four, 188 00:10:02,280 --> 00:10:04,880 Speaker 1: all of a sudden you went from being on you know, 189 00:10:04,960 --> 00:10:07,839 Speaker 1: prime time positioning within programs like this is us to 190 00:10:08,000 --> 00:10:10,959 Speaker 1: like I love Lucy reruns on the Lifetime network. Well, 191 00:10:10,960 --> 00:10:14,080 Speaker 1: so that's the difference because it's what mindset, psychology, all 192 00:10:14,160 --> 00:10:16,280 Speaker 1: these things. So critical thinking comes in when you when 193 00:10:16,280 --> 00:10:19,560 Speaker 1: you start applying context and you start applying moment. So 194 00:10:19,720 --> 00:10:22,240 Speaker 1: is this moment more valuable? Here's where I think we 195 00:10:22,280 --> 00:10:27,640 Speaker 1: think programmatic. It's really interesting is when you start buying experiences, 196 00:10:28,080 --> 00:10:32,520 Speaker 1: you start trading on you know, a physical product, then 197 00:10:32,559 --> 00:10:36,199 Speaker 1: it gets completely different. The three of us, the three 198 00:10:36,200 --> 00:10:38,319 Speaker 1: of us built something about that, right, I mean it's 199 00:10:38,400 --> 00:10:44,440 Speaker 1: about programmatic. Actually it doesn't execute today, doesn't execute right 200 00:10:44,720 --> 00:10:48,200 Speaker 1: today doesn't. Technology is right, The technology is the right 201 00:10:48,240 --> 00:10:52,760 Speaker 1: directionally correct, right, But how we're using it as advertisers 202 00:10:52,760 --> 00:10:57,600 Speaker 1: and brands is not necessarily serving up experiences that people desire, 203 00:10:57,679 --> 00:11:00,360 Speaker 1: and it considers behavior in the wrong way. So the 204 00:11:00,520 --> 00:11:04,720 Speaker 1: data comes from the wrong places. And it's no fault 205 00:11:04,760 --> 00:11:07,600 Speaker 1: to the way programmatic works because where else you're gonna 206 00:11:07,600 --> 00:11:09,800 Speaker 1: get data? You get data by watching what people do 207 00:11:09,840 --> 00:11:13,200 Speaker 1: on the internet. But when we live in this connected world, 208 00:11:14,040 --> 00:11:17,160 Speaker 1: so I gave a talk about connected disconnect It was 209 00:11:17,200 --> 00:11:19,199 Speaker 1: a great talk. Where do we do that l A? 210 00:11:19,440 --> 00:11:23,240 Speaker 1: We did that in l A. But when you start 211 00:11:23,320 --> 00:11:26,280 Speaker 1: to aggregate data from your physical body and where you 212 00:11:26,320 --> 00:11:29,000 Speaker 1: move and where you drive, and the temperature of your 213 00:11:29,000 --> 00:11:31,000 Speaker 1: house and the things that you order. You start to 214 00:11:31,040 --> 00:11:34,720 Speaker 1: get a fuller picture of who someone is and what 215 00:11:34,760 --> 00:11:38,160 Speaker 1: they do and where they migrate and then imagine what 216 00:11:38,200 --> 00:11:40,480 Speaker 1: do you That's where critical think it comes in because 217 00:11:40,480 --> 00:11:42,760 Speaker 1: what do you? How do you do that? And incomes 218 00:11:42,800 --> 00:11:45,800 Speaker 1: the audio conversation what the three of us? I think 219 00:11:46,880 --> 00:11:52,360 Speaker 1: in three years podcasting about podcasting, but it's more than podcasting, right, 220 00:11:52,440 --> 00:11:55,199 Speaker 1: So like what three years ago? The three of us 221 00:11:55,559 --> 00:12:00,400 Speaker 1: became obsessed with what was happening in the podcasting space 222 00:12:00,440 --> 00:12:03,920 Speaker 1: and thinking about how audio, where audio was going to 223 00:12:04,040 --> 00:12:06,240 Speaker 1: take things, and Cerrial was the impetus. I think for 224 00:12:06,280 --> 00:12:07,959 Speaker 1: a lot of us are like, hold on, wait a minute, 225 00:12:08,320 --> 00:12:12,880 Speaker 1: because podcasting, like our host family here at Slate like 226 00:12:13,000 --> 00:12:16,600 Speaker 1: im panically, they've been doing it for ten years plus plus. 227 00:12:16,920 --> 00:12:20,360 Speaker 1: But it wasn't really until Cereal took hold of main 228 00:12:20,440 --> 00:12:24,560 Speaker 1: Street gen pop in terms of listening to this entertainment 229 00:12:24,840 --> 00:12:27,000 Speaker 1: that we were like, holy shit, like this is not 230 00:12:27,080 --> 00:12:30,280 Speaker 1: about a thirty second host ree, this is about entertainment 231 00:12:30,400 --> 00:12:32,560 Speaker 1: in a brand new way. Can I say one quick thing? 232 00:12:32,600 --> 00:12:34,520 Speaker 1: You guys are giving me way too much credit because 233 00:12:34,840 --> 00:12:36,360 Speaker 1: one of the things I've been making to ask you 234 00:12:36,360 --> 00:12:38,640 Speaker 1: guys in front of your audience and listen to your podcast. 235 00:12:38,720 --> 00:12:44,120 Speaker 1: Obviously you actually fan number one number one, but he 236 00:12:44,200 --> 00:12:46,720 Speaker 1: finally admitted that versus like forcing him to say it. 237 00:12:48,200 --> 00:12:51,520 Speaker 1: I am fan number one. But you are two people 238 00:12:51,559 --> 00:12:54,720 Speaker 1: that are, you know, brilliant media thinkers, and you started 239 00:12:54,760 --> 00:12:57,840 Speaker 1: a podcast and you became obsessed with podcasting before I did. 240 00:12:58,600 --> 00:13:01,319 Speaker 1: Why what was it that got you like you? Guys? 241 00:13:01,520 --> 00:13:03,720 Speaker 1: I've known you for however long, and you have these 242 00:13:03,760 --> 00:13:06,760 Speaker 1: conversations where you get frantic and excited and you're like 243 00:13:06,840 --> 00:13:13,840 Speaker 1: sweating and pacing the margarita. That's the best thing ever. 244 00:13:13,920 --> 00:13:17,920 Speaker 1: But that happened with podcasting and now we believe it's bigger. 245 00:13:18,080 --> 00:13:20,559 Speaker 1: But why did that happen? It turned into podcasting, right? 246 00:13:20,600 --> 00:13:24,199 Speaker 1: I think it was a bigger discussion about where how 247 00:13:24,280 --> 00:13:26,840 Speaker 1: you could tell stories. This is really where it started. 248 00:13:26,880 --> 00:13:28,840 Speaker 1: It was like, how can you tell stories that you 249 00:13:28,880 --> 00:13:31,440 Speaker 1: can bring people along with you and you're not dictating it. 250 00:13:31,640 --> 00:13:34,120 Speaker 1: Video was dictating it right, and everybody was in this 251 00:13:34,200 --> 00:13:36,960 Speaker 1: video space and where were you going to actually put 252 00:13:37,280 --> 00:13:40,720 Speaker 1: video that was really differentiated? How could you take people 253 00:13:40,720 --> 00:13:43,000 Speaker 1: on a journey with you in a totally different way. 254 00:13:43,200 --> 00:13:47,720 Speaker 1: Not virtual reality, not video, not pre role, not television, 255 00:13:47,840 --> 00:13:51,760 Speaker 1: not this, not that right, because all mediums have distractions. 256 00:13:52,280 --> 00:13:55,400 Speaker 1: They have distractions, but it was they also dictated. They 257 00:13:55,520 --> 00:13:59,040 Speaker 1: serve it up. I feel like when we're talking, I 258 00:13:59,080 --> 00:14:01,080 Speaker 1: hope and when I send a podcast, Like the other day, 259 00:14:01,080 --> 00:14:06,120 Speaker 1: I was listening to Malcolm Gladwell's new season of Revisionist History. Um, 260 00:14:06,200 --> 00:14:08,880 Speaker 1: He's telling these brilliant stories, and my mind was just 261 00:14:08,920 --> 00:14:12,040 Speaker 1: like wandering. It's like reading a book, right, so I like, 262 00:14:12,320 --> 00:14:15,200 Speaker 1: what what what book do you remember sitting on the 263 00:14:15,200 --> 00:14:19,720 Speaker 1: beach reading and like imagining, Shoot dog, I just did it? Okay, Shoot, 264 00:14:19,720 --> 00:14:22,400 Speaker 1: don't you do? Yeah? You were texting me about shoot dog. Okay. 265 00:14:22,440 --> 00:14:24,880 Speaker 1: I was going on the journey to Japan into the 266 00:14:24,880 --> 00:14:27,720 Speaker 1: shoe factories, meeting these people along the way, and it 267 00:14:27,760 --> 00:14:29,520 Speaker 1: was the first time in a long time in a 268 00:14:29,640 --> 00:14:33,360 Speaker 1: visual medium that I allowed my mind to escape. Why 269 00:14:33,360 --> 00:14:35,480 Speaker 1: because nobody was dictating. He felt close to Phil Night. 270 00:14:35,520 --> 00:14:37,080 Speaker 1: But what I want to get to is like, yeah, 271 00:14:37,200 --> 00:14:40,480 Speaker 1: and and the reason that this is so powerful right 272 00:14:40,480 --> 00:14:43,440 Speaker 1: now and why we leaned into podcasting is where everybody 273 00:14:43,440 --> 00:14:46,680 Speaker 1: else the industry was chasing reach and frequency we were 274 00:14:46,760 --> 00:14:50,560 Speaker 1: running down, Like you know, two roads diverged in the 275 00:14:50,600 --> 00:14:52,800 Speaker 1: yellow Wood, we went the other way, and we were 276 00:14:52,880 --> 00:14:55,680 Speaker 1: hell bent on this idea that attention impact were the 277 00:14:55,720 --> 00:14:59,120 Speaker 1: new reach frequency. So before other people in the industry 278 00:14:59,160 --> 00:15:01,480 Speaker 1: were talking about I day trade attention, we were like, 279 00:15:02,160 --> 00:15:04,040 Speaker 1: you can day trade whatever you want all day long. 280 00:15:04,320 --> 00:15:07,200 Speaker 1: What we were focused on was really about do you 281 00:15:07,280 --> 00:15:12,040 Speaker 1: really build something that not only captivates people but creates impact. 282 00:15:12,160 --> 00:15:15,400 Speaker 1: And I'm not talking about five second you know, six 283 00:15:15,440 --> 00:15:18,400 Speaker 1: second add on you know, any social media insert social 284 00:15:18,400 --> 00:15:21,840 Speaker 1: media platform X. It's truly bringing people along a journey 285 00:15:21,840 --> 00:15:25,600 Speaker 1: that they opt in to listen to in an uninterrupted, 286 00:15:25,960 --> 00:15:29,160 Speaker 1: intimate manner. The conversations we have on this show in 287 00:15:29,200 --> 00:15:33,000 Speaker 1: particular are exactly the guy you know this are exactly 288 00:15:33,040 --> 00:15:35,720 Speaker 1: the conversations we have off the show. Yeah, why wouldn't 289 00:15:35,720 --> 00:15:43,080 Speaker 1: you guys do this as a video series for radio, 290 00:15:44,320 --> 00:15:46,520 Speaker 1: like only like a brother, like the only like a 291 00:15:46,560 --> 00:15:49,320 Speaker 1: brother would I think the biggest thing was like I 292 00:15:49,320 --> 00:15:52,080 Speaker 1: didn't want to dictate the experience so much. I wanted 293 00:15:52,360 --> 00:15:54,560 Speaker 1: I think, you know, and Laura and I agreed with that. 294 00:15:54,600 --> 00:15:57,600 Speaker 1: We're like, there's so much to be said, and like 295 00:15:57,680 --> 00:16:01,240 Speaker 1: you said, you don't have to see us to like 296 00:16:02,040 --> 00:16:05,240 Speaker 1: be with us that And there was something kind of like, Genie, 297 00:16:05,320 --> 00:16:07,200 Speaker 1: that doesn't mean that's not something that we're going to do. 298 00:16:07,840 --> 00:16:09,960 Speaker 1: That doesn't mean that we don't think video is the 299 00:16:10,040 --> 00:16:13,600 Speaker 1: right place but for Atlantia to begin, And you even 300 00:16:13,600 --> 00:16:15,640 Speaker 1: said this to us, like people want to listen to 301 00:16:15,680 --> 00:16:18,800 Speaker 1: these conversations, people want to be a part of these conversations. 302 00:16:19,440 --> 00:16:21,160 Speaker 1: I don't know if this is an original thought or not, 303 00:16:21,200 --> 00:16:23,800 Speaker 1: but I was like, you're transporting me back to this 304 00:16:23,840 --> 00:16:26,440 Speaker 1: era when we were all like huffing and puffing and 305 00:16:26,440 --> 00:16:29,400 Speaker 1: freaking out. You guys first, and I jumped on the bendwagon. 306 00:16:29,520 --> 00:16:32,840 Speaker 1: But that was like the heart of the Golden age 307 00:16:32,840 --> 00:16:36,760 Speaker 1: of TV. And you have all of this storytelling that's 308 00:16:37,200 --> 00:16:39,920 Speaker 1: incredibly long form, hours and hours and hours, not just 309 00:16:39,960 --> 00:16:42,520 Speaker 1: a two hour movie, hours and hours and hours, not 310 00:16:42,600 --> 00:16:46,760 Speaker 1: just you know, forty five minutes primetime on TV. You 311 00:16:46,800 --> 00:16:49,960 Speaker 1: know you're committing to binging something. And that changed how 312 00:16:50,000 --> 00:16:53,280 Speaker 1: people thought about entertainment stories. And I kind of think 313 00:16:53,320 --> 00:16:55,680 Speaker 1: that the reason why Syria was so powerful was because 314 00:16:55,720 --> 00:16:59,000 Speaker 1: people realize that it's not the Golden age of TV, 315 00:17:00,000 --> 00:17:05,159 Speaker 1: to this golden age of storytelling. Audio is audio is 316 00:17:05,240 --> 00:17:07,760 Speaker 1: just as right, if not more right. And here's why 317 00:17:07,920 --> 00:17:10,919 Speaker 1: it gets me so excited now is because and I 318 00:17:10,920 --> 00:17:13,800 Speaker 1: didn't make this up, but it's the most portable medium 319 00:17:13,840 --> 00:17:17,119 Speaker 1: that has ever been created, especially when you can stream it, 320 00:17:17,240 --> 00:17:18,639 Speaker 1: you know, you don't have to download it like a 321 00:17:19,240 --> 00:17:21,440 Speaker 1: on your iPod, which is why it's called the podcast. 322 00:17:22,320 --> 00:17:24,560 Speaker 1: But I think that's why we're also obsessed with it 323 00:17:24,600 --> 00:17:27,119 Speaker 1: and why we feel like it's not a you know, 324 00:17:27,160 --> 00:17:28,960 Speaker 1: it's you could call it a channel. I would say 325 00:17:29,000 --> 00:17:32,159 Speaker 1: it's a platform. It's as audio is, as horizontal, and 326 00:17:32,240 --> 00:17:36,760 Speaker 1: it's impact and it's importance as artificial intell narration and 327 00:17:36,840 --> 00:17:38,720 Speaker 1: storytelling from the beginning of time, if you want to 328 00:17:38,720 --> 00:17:40,359 Speaker 1: take it all the way back. I wish Malcolm was 329 00:17:40,400 --> 00:17:42,359 Speaker 1: here to talk to us about it would be this 330 00:17:42,440 --> 00:17:45,520 Speaker 1: idea of like theater, right, And this is something that 331 00:17:45,560 --> 00:17:47,280 Speaker 1: the three of us has talked a lot about. Was 332 00:17:47,440 --> 00:17:50,879 Speaker 1: entertainment again about storytelling and a narration. And what was 333 00:17:50,920 --> 00:17:55,040 Speaker 1: one of the first mediums that ever existed was radio. 334 00:17:55,480 --> 00:17:58,400 Speaker 1: When you think even before television, that's how people were 335 00:17:58,440 --> 00:18:02,000 Speaker 1: getting their information. They were huddling around a box and 336 00:18:02,040 --> 00:18:06,320 Speaker 1: turning on the dial and limited channel options, but electing 337 00:18:06,440 --> 00:18:09,320 Speaker 1: to be entertained. And I think, you know, Alexa said 338 00:18:09,359 --> 00:18:11,560 Speaker 1: it like, this is not everything old that new again. 339 00:18:11,560 --> 00:18:14,960 Speaker 1: It's technology coming in and actually taking a medium and 340 00:18:15,040 --> 00:18:18,800 Speaker 1: opening up in my in my perspective, the whole new world. 341 00:18:19,119 --> 00:18:21,639 Speaker 1: It's no longer good enough to say I want to 342 00:18:21,640 --> 00:18:26,399 Speaker 1: have a podcast. Strategy. Podcast is one element in the 343 00:18:26,480 --> 00:18:30,040 Speaker 1: larger audio ecosystem. And we've talked about when the interface 344 00:18:30,080 --> 00:18:32,639 Speaker 1: goes away and all your left is sight, sound and motion, 345 00:18:33,520 --> 00:18:37,320 Speaker 1: the interface being your laptop, your cell phone, what happens. 346 00:18:37,760 --> 00:18:40,760 Speaker 1: So we were I was super lucky this morning to 347 00:18:40,880 --> 00:18:43,639 Speaker 1: talk to a guy named Doug Clinton, who is the 348 00:18:43,640 --> 00:18:46,800 Speaker 1: founder of Loop Ventures UM. It was something that Giant 349 00:18:46,840 --> 00:18:49,320 Speaker 1: Spoon organized and he came in and spoke to one 350 00:18:49,320 --> 00:18:53,760 Speaker 1: of our founders, Trevor, and what was really fascinating Number two, 351 00:18:53,800 --> 00:18:58,080 Speaker 1: by the way, he'll never admit never. So Doug was 352 00:18:58,080 --> 00:19:01,280 Speaker 1: talking about the four sort of themes that his firm 353 00:19:01,400 --> 00:19:07,760 Speaker 1: is founded upon, and it's a r VR, AI, artificial intelligence, 354 00:19:07,760 --> 00:19:10,720 Speaker 1: and robotics. And I was sitting here thinking about audio. 355 00:19:10,800 --> 00:19:13,119 Speaker 1: Audio audio is that if you look at the bleeding 356 00:19:13,240 --> 00:19:16,760 Speaker 1: edge of technology, what is the one thing that crosses 357 00:19:16,800 --> 00:19:21,200 Speaker 1: all the way through audio. We've talked so much about 358 00:19:21,200 --> 00:19:24,320 Speaker 1: what is the brand visual language? It's like, honey, you 359 00:19:24,359 --> 00:19:27,760 Speaker 1: better turn the page. What is the brands audio language? 360 00:19:27,760 --> 00:19:29,639 Speaker 1: What is just the brand's language? Right? I have to 361 00:19:29,680 --> 00:19:32,480 Speaker 1: say audio in that instance. And so we've talked a 362 00:19:32,480 --> 00:19:35,919 Speaker 1: lot about the need for neumonics and calls to action 363 00:19:35,960 --> 00:19:38,120 Speaker 1: and ways in which you're engaging with brands that are 364 00:19:38,240 --> 00:19:41,800 Speaker 1: just as unique as a logo that has presumably equity 365 00:19:41,880 --> 00:19:44,359 Speaker 1: for some brands and the millions and billions of dollars, Well, 366 00:19:44,359 --> 00:19:46,720 Speaker 1: what happens when you don't see that logo anymore? What 367 00:19:46,840 --> 00:19:49,439 Speaker 1: happens when the red and white Coca Cola can is 368 00:19:49,440 --> 00:19:52,600 Speaker 1: no longer visible? How do I order that? Or how 369 00:19:52,600 --> 00:19:56,439 Speaker 1: do I experience it? Like? How do I experience open happiness? 370 00:19:56,720 --> 00:19:59,880 Speaker 1: What does it sound like? How to brand start intersecting 371 00:20:00,600 --> 00:20:05,639 Speaker 1: into our lives in a way where we don't have 372 00:20:05,800 --> 00:20:09,280 Speaker 1: to push play? Interesting? That's an interesting way to think about. 373 00:20:09,320 --> 00:20:12,080 Speaker 1: And I think when brands start getting into this space 374 00:20:12,560 --> 00:20:15,919 Speaker 1: outside of just advertising, the world's going to open up 375 00:20:16,080 --> 00:20:18,080 Speaker 1: really really wide, Right, It's going to be like a 376 00:20:18,160 --> 00:20:21,760 Speaker 1: whole another adventure into like what digital was when the 377 00:20:21,760 --> 00:20:24,160 Speaker 1: Internet started. What's mind blowing? Like if you if you're 378 00:20:24,160 --> 00:20:27,760 Speaker 1: on your commute and you're you know, your automated assistant 379 00:20:27,800 --> 00:20:29,399 Speaker 1: knows you have nine minutes to get to the office. 380 00:20:29,840 --> 00:20:32,679 Speaker 1: Then there's a whole another set of data points that Okay, well, 381 00:20:32,760 --> 00:20:35,600 Speaker 1: Duncan Donuts and McDonald's and Burger King can all make 382 00:20:35,600 --> 00:20:38,639 Speaker 1: you a sandwich in five minutes, but one is closer 383 00:20:38,720 --> 00:20:42,600 Speaker 1: geographically on the way to your office, so maybe their 384 00:20:42,680 --> 00:20:45,919 Speaker 1: bid is a little bit cheaper, and Duncan Donuts is 385 00:20:45,920 --> 00:20:47,119 Speaker 1: going to have to pay more to get you to 386 00:20:47,200 --> 00:20:49,520 Speaker 1: veer off your route and go pick up their breakfast sandwich. 387 00:20:49,760 --> 00:20:53,560 Speaker 1: But then what if you know your health tracker is saying, well, 388 00:20:53,600 --> 00:20:55,400 Speaker 1: you didn't work out yesterday and you only did four 389 00:20:55,440 --> 00:20:59,080 Speaker 1: thousand steps, so it's crazy. Can I pivot to a 390 00:20:59,119 --> 00:21:02,119 Speaker 1: different rabbit hole for second? I think what's interesting about it, right, 391 00:21:02,200 --> 00:21:04,360 Speaker 1: is this idea of how brands are thinking about partnering 392 00:21:04,359 --> 00:21:07,400 Speaker 1: with one another. So, yes, you have Bezos buying Whole Foods. 393 00:21:07,440 --> 00:21:11,320 Speaker 1: But what happens when Tesla starts to do those partnerships 394 00:21:11,359 --> 00:21:14,040 Speaker 1: with Starbucks and then they start connecting those data points 395 00:21:14,080 --> 00:21:19,000 Speaker 1: and making that built an experience within their data set? Right, 396 00:21:19,040 --> 00:21:23,360 Speaker 1: So then does Tesla become a media company? Bump bump bump. Uh. 397 00:21:23,480 --> 00:21:28,639 Speaker 1: I mean I think that Corvitt Space was like, he 398 00:21:28,760 --> 00:21:37,160 Speaker 1: was like, yeah, they do. I was listening to tr X, Yeah, 399 00:21:37,280 --> 00:21:40,160 Speaker 1: I like the podcast How I made this, and they're 400 00:21:40,200 --> 00:21:42,399 Speaker 1: becoming a content company. So I could not agree with 401 00:21:42,480 --> 00:21:45,040 Speaker 1: you more. But I feel like that's why you have 402 00:21:45,200 --> 00:21:47,760 Speaker 1: every single major tech company. You know, the top five 403 00:21:47,880 --> 00:21:53,280 Speaker 1: companies in the world are freaking Facebook, Amazon, Google, Microsoft, 404 00:21:53,760 --> 00:21:56,040 Speaker 1: And that's why they're all going into this, you know, 405 00:21:56,320 --> 00:22:00,200 Speaker 1: voice assistant AI audio, because they're going to be the 406 00:22:00,240 --> 00:22:02,160 Speaker 1: ones that are going to have a platform that connects 407 00:22:02,200 --> 00:22:04,720 Speaker 1: all of the connected cars, to all of the restaurants, 408 00:22:04,720 --> 00:22:07,159 Speaker 1: to all the platforms where all those things bid to 409 00:22:07,200 --> 00:22:09,840 Speaker 1: serve you products instead of ads. So, bringing this all 410 00:22:09,880 --> 00:22:13,919 Speaker 1: the way full circle, what you just brought our listeners 411 00:22:13,920 --> 00:22:16,679 Speaker 1: through in terms of the way you're thinking about the 412 00:22:16,720 --> 00:22:20,199 Speaker 1: world in front of you, it doesn't exist in a 413 00:22:20,240 --> 00:22:23,439 Speaker 1: traditional media mix. It just doesn't. The reason why I 414 00:22:23,440 --> 00:22:25,120 Speaker 1: was drawn the Giant Spoon and the mission of Giant 415 00:22:25,200 --> 00:22:28,159 Speaker 1: Spoon is that when you strip away the boundaries of 416 00:22:28,680 --> 00:22:31,200 Speaker 1: this over here is media, this over here is creative, 417 00:22:31,280 --> 00:22:34,200 Speaker 1: this over here is pr you don't get to think 418 00:22:34,240 --> 00:22:36,320 Speaker 1: like a marketer, and I actually think you know, now 419 00:22:36,320 --> 00:22:39,119 Speaker 1: that I've started to hire people from my team, I 420 00:22:39,200 --> 00:22:41,520 Speaker 1: think that I love this idea of the slash and 421 00:22:41,520 --> 00:22:43,960 Speaker 1: I think the next Slashy is the media planner, copywriter, 422 00:22:44,840 --> 00:22:47,280 Speaker 1: and I think every single human being has to have 423 00:22:47,320 --> 00:22:49,879 Speaker 1: innovation in their title because of everything that we were 424 00:22:49,880 --> 00:22:53,159 Speaker 1: just talking about. If you don't care deeply about media 425 00:22:53,480 --> 00:22:55,840 Speaker 1: and about technology, about how all these things are changing, 426 00:22:56,119 --> 00:22:59,800 Speaker 1: then what are you doing? So I think that you know, 427 00:22:59,840 --> 00:23:01,600 Speaker 1: the people that I hire, I want them to have 428 00:23:01,760 --> 00:23:04,879 Speaker 1: these weird hybrid backgrounds because I want to think about 429 00:23:05,280 --> 00:23:07,879 Speaker 1: marketing and I certainly want them to be able to 430 00:23:07,920 --> 00:23:10,040 Speaker 1: do one thing really really well and really really deeply. 431 00:23:10,400 --> 00:23:13,159 Speaker 1: But I want everyone to think and behave like a Slashy. 432 00:23:13,200 --> 00:23:15,600 Speaker 1: And if you know media, then go and learn how 433 00:23:15,600 --> 00:23:21,320 Speaker 1: to copyright. A slashy is. So this idea is I 434 00:23:21,359 --> 00:23:24,159 Speaker 1: think came out of creative agencies that were there was 435 00:23:24,200 --> 00:23:26,200 Speaker 1: a book written like I don't know, ten years ago, 436 00:23:26,320 --> 00:23:31,560 Speaker 1: like oh is that? But like creative agencies have the predator, 437 00:23:32,000 --> 00:23:35,080 Speaker 1: the producer editor, they have you know, people who are 438 00:23:35,320 --> 00:23:39,320 Speaker 1: direct predator the predator. So you're starting to find these 439 00:23:39,400 --> 00:23:42,359 Speaker 1: hybrid roles of people collapsing and doing multiple things and 440 00:23:42,400 --> 00:23:45,399 Speaker 1: I think that every single agency is gonna start to 441 00:23:45,440 --> 00:23:47,880 Speaker 1: have that. And so I want people that are just 442 00:23:48,000 --> 00:23:51,280 Speaker 1: as you know, pithy and able to write incredible copy 443 00:23:51,320 --> 00:23:53,960 Speaker 1: and come up with taglines. I want to have those 444 00:23:54,000 --> 00:23:56,159 Speaker 1: people do media. I want to have those people be 445 00:23:56,200 --> 00:23:59,399 Speaker 1: the ones that are building content partnerships with publishers. I 446 00:23:59,400 --> 00:24:02,119 Speaker 1: want those to be the people that are um that 447 00:24:02,200 --> 00:24:04,280 Speaker 1: are coming up with marketing plans for you know, the 448 00:24:04,359 --> 00:24:07,440 Speaker 1: launch of like taglines, We're going to kill the tagline. 449 00:24:07,640 --> 00:24:10,399 Speaker 1: I agree slash, he's for the wind slashes, for the 450 00:24:11,240 --> 00:24:14,960 Speaker 1: love that with that. With that, we went through a 451 00:24:15,040 --> 00:24:18,639 Speaker 1: lot of stuff. It wasn't just podcasting about podcasting. We 452 00:24:18,720 --> 00:24:21,280 Speaker 1: got metaphor a second and hit audio. But we're definitely 453 00:24:21,280 --> 00:24:23,240 Speaker 1: going to have you back, Corbin, because you were one 454 00:24:23,280 --> 00:24:28,800 Speaker 1: of one of our best and brightest friends, but also 455 00:24:28,840 --> 00:24:31,520 Speaker 1: in the industry. So yes, and we know that nobody 456 00:24:31,520 --> 00:24:35,520 Speaker 1: can find you on social media. You've shunned it, shunned it, 457 00:24:35,640 --> 00:24:40,160 Speaker 1: but people can find you at Corbin dot Brown, at 458 00:24:40,320 --> 00:24:43,439 Speaker 1: Giant Spoon dot com exactly. Well, thanks for coming. So 459 00:24:43,560 --> 00:24:45,760 Speaker 1: since we can't find you on social media, we talked 460 00:24:45,760 --> 00:24:49,159 Speaker 1: to someone else who you can find on social media. 461 00:24:49,480 --> 00:24:52,800 Speaker 1: That's right, So we had a little fun with a 462 00:24:52,840 --> 00:24:56,560 Speaker 1: candid audio because I can't say camera. It's candid audio 463 00:24:56,640 --> 00:25:02,000 Speaker 1: slash America's Funniest home audio, something like that. UM with 464 00:25:02,080 --> 00:25:06,480 Speaker 1: my grandmother in law, UM who is the most active 465 00:25:06,640 --> 00:25:10,320 Speaker 1: eighties seven year old I know on Facebook who has 466 00:25:10,400 --> 00:25:15,480 Speaker 1: recently converted and self taught UM her way onto Instagram. 467 00:25:15,600 --> 00:25:26,919 Speaker 1: So have fun with this one at Landia. Oh I 468 00:25:26,960 --> 00:25:30,720 Speaker 1: did it on Instagram. Yeah, you posted on Instagram. Oh 469 00:25:30,880 --> 00:25:34,560 Speaker 1: I had. I had Roseanne here. We were fooling around, 470 00:25:35,080 --> 00:25:38,160 Speaker 1: so Rosanne put it up just you know, I said, 471 00:25:38,160 --> 00:25:41,560 Speaker 1: put this. This is nice. So then I said, let's practice. 472 00:25:42,320 --> 00:25:44,480 Speaker 1: So I was. I had a bowl of cherries on 473 00:25:44,560 --> 00:25:48,080 Speaker 1: the table and I was taking the pitches. When I 474 00:25:48,160 --> 00:25:54,240 Speaker 1: went on my phone, I had about ten twelve pitches 475 00:25:54,359 --> 00:25:58,679 Speaker 1: of cherries that I added the lead lead. Don't asked 476 00:25:58,680 --> 00:26:02,080 Speaker 1: me happened? Now this is another thing. What is your 477 00:26:02,160 --> 00:26:06,560 Speaker 1: name on Instagram? What is it? Yeah, mama to Taro. Okay, 478 00:26:06,880 --> 00:26:10,520 Speaker 1: next we'll have to get you on snapchat. Oh snapchat. 479 00:26:10,720 --> 00:26:13,760 Speaker 1: Oh that's where you put the ears the no, yeah, 480 00:26:13,800 --> 00:26:17,480 Speaker 1: all the filters. Oh. I'd never put my face like that, 481 00:26:17,680 --> 00:26:23,480 Speaker 1: never put this face. But you have more photo profile 482 00:26:23,520 --> 00:26:26,400 Speaker 1: swaps than anybody I know with the seasons on Facebook, 483 00:26:26,440 --> 00:26:28,680 Speaker 1: you change your photo with like it's like a it's 484 00:26:28,680 --> 00:26:31,720 Speaker 1: like a calendar pin up to change my cover. But 485 00:26:31,800 --> 00:26:34,560 Speaker 1: are all your friends on Facebook? I'm curious, Like do 486 00:26:34,680 --> 00:26:37,920 Speaker 1: they chat with you? None of them? They know what 487 00:26:37,960 --> 00:26:42,480 Speaker 1: the hell is all about? My young friends? But the 488 00:26:42,600 --> 00:26:46,960 Speaker 1: friends like my age, not a one not so how 489 00:26:46,960 --> 00:26:51,560 Speaker 1: do they know? Like what's going on? Well? Sometimes send 490 00:26:52,200 --> 00:26:55,720 Speaker 1: happily it is a picture. Or how about what I 491 00:26:55,760 --> 00:27:01,440 Speaker 1: do with those uht bit muljis it mo jeez? Yes? 492 00:27:02,240 --> 00:27:05,119 Speaker 1: Oh what I do with those big moj is the 493 00:27:05,200 --> 00:27:11,119 Speaker 1: girl who does my vendor placement I don't talk to anymore. 494 00:27:11,720 --> 00:27:15,040 Speaker 1: I just send her a bit motion and she knows 495 00:27:15,160 --> 00:27:22,439 Speaker 1: exactly what I want. She looks forward motions. What do 496 00:27:22,520 --> 00:27:26,480 Speaker 1: you say to her? Like give you an example? Um, 497 00:27:26,720 --> 00:27:31,760 Speaker 1: like if she didn't? And some my text and then 498 00:27:31,800 --> 00:27:36,200 Speaker 1: there's a girl on me on me it's supposed to 499 00:27:36,240 --> 00:27:43,800 Speaker 1: be me hand on the hit. Did you get my text? Then? Oh? 500 00:27:43,840 --> 00:27:49,239 Speaker 1: I got so so Danny's I can't How could I 501 00:27:49,280 --> 00:27:54,240 Speaker 1: get it on my iPad? I'll show you, I'll show you. 502 00:27:54,200 --> 00:27:58,320 Speaker 1: You make me laugh so hard, I'm crying. I'm trying 503 00:27:58,359 --> 00:28:02,040 Speaker 1: to think of that. What hope? So I can't. So 504 00:28:02,280 --> 00:28:05,280 Speaker 1: you're eighty seven, right, you're just her eight seven? Well 505 00:28:05,320 --> 00:28:10,200 Speaker 1: you gotta advertise that, but you're communicating through bit Moji's. 506 00:28:10,240 --> 00:28:14,280 Speaker 1: Did you ever think you'd see the day No? Never, 507 00:28:15,400 --> 00:28:18,280 Speaker 1: who do not see the day of going on Facebook? 508 00:28:18,640 --> 00:28:21,800 Speaker 1: When it first come out, I said, not me, not me. 509 00:28:21,960 --> 00:28:24,600 Speaker 1: I'll never go on there, and now I'll never off. 510 00:28:25,800 --> 00:28:30,800 Speaker 1: I know you're an it's it's good for me, Laura. 511 00:28:31,359 --> 00:28:33,359 Speaker 1: I know it keeps you young me. I mean, you know, 512 00:28:33,480 --> 00:28:37,760 Speaker 1: I don't go out so uh doing this, I know 513 00:28:37,800 --> 00:28:42,720 Speaker 1: what's going on and uh, and people enjoy my my 514 00:28:43,160 --> 00:28:46,720 Speaker 1: pictures that I put up. Your great grand dog is famous. 515 00:28:47,720 --> 00:28:51,680 Speaker 1: I gotta go get more pictures in my album, the 516 00:28:51,680 --> 00:28:54,400 Speaker 1: old Ones, because then I could put a I could 517 00:28:54,440 --> 00:28:58,800 Speaker 1: put up a t v T a tv T. What's 518 00:28:58,800 --> 00:29:06,240 Speaker 1: a tv T? Throw halla? I don't even know what 519 00:29:06,360 --> 00:29:10,160 Speaker 1: hashtag is. That's the pound sign when you do pound 520 00:29:10,240 --> 00:29:15,840 Speaker 1: sign TBT. Yep, that's right. Well it's also a hashtag 521 00:29:15,960 --> 00:29:19,960 Speaker 1: for the young kids. I gotta go. My producer's quality me. 522 00:29:20,720 --> 00:29:22,400 Speaker 1: I'll talk to you later. I love you. I'll talk 523 00:29:22,440 --> 00:29:33,640 Speaker 1: to you soon. Bye bye. So that's it. Episode eleven. 524 00:29:33,760 --> 00:29:37,040 Speaker 1: We got Meta, we got Grandma. It's better be lucky 525 00:29:37,400 --> 00:29:42,520 Speaker 1: number eleven. So many people think as always our family 526 00:29:42,680 --> 00:29:46,400 Speaker 1: at Slate and Panoply, Cameron Drews, our producer What Up 527 00:29:46,440 --> 00:29:51,360 Speaker 1: Camera Drews, Matt Turk, Andy Bowers. Thanks everybody, and if 528 00:29:51,720 --> 00:29:54,320 Speaker 1: you would be so kind, head on over to wherever 529 00:29:54,320 --> 00:29:56,720 Speaker 1: you're listening to podcasts and please leave us a review. 530 00:29:56,800 --> 00:29:59,560 Speaker 1: It helps other listeners who are interested in marketing advertising. 531 00:29:59,640 --> 00:30:04,440 Speaker 1: Disc over this show and follow us at at Landia 532 00:30:04,520 --> 00:30:08,600 Speaker 1: Podcast on Instagram, Facebook, Twitter. You can also email us 533 00:30:08,680 --> 00:30:11,920 Speaker 1: at Atlantia Podcast at umail dot com. Please let us 534 00:30:11,920 --> 00:30:14,880 Speaker 1: know what you think. And also, we're building community, a 535 00:30:14,920 --> 00:30:18,080 Speaker 1: community of people in this industry who exist, who are 536 00:30:18,080 --> 00:30:20,680 Speaker 1: out there. We're talking about things in a different way. 537 00:30:20,840 --> 00:30:22,960 Speaker 1: We're doing things in a different way. We want to 538 00:30:22,960 --> 00:30:25,600 Speaker 1: hear from you, to talk to us at Landia. We'll 539 00:30:25,640 --> 00:30:27,440 Speaker 1: be back in two weeks with an all new episode. 540 00:30:32,080 --> 00:30:36,720 Speaker 1: Full disclosure, Our opinions are our own. Eleven is my number. 541 00:30:36,960 --> 00:30:39,800 Speaker 1: I am fanatical about it. I word in every sport 542 00:30:40,080 --> 00:30:42,400 Speaker 1: my whole entire life. I sit in the eleventh row. 543 00:30:42,680 --> 00:30:44,840 Speaker 1: So we're gonna say that you need to say in 544 00:30:44,880 --> 00:30:48,480 Speaker 1: the gym in the locker number elevening, oh, keep going. 545 00:30:48,560 --> 00:30:51,840 Speaker 1: It's like, keep fucking weird that this is episode eleven. 546 00:30:52,880 --> 00:30:55,080 Speaker 1: It's got to be. It's gonna be a good sign, right, 547 00:30:55,280 --> 00:30:57,400 Speaker 1: or a terrible sign. It's a great it's a great sign, 548 00:30:58,200 --> 00:30:59,480 Speaker 1: and we're in our magic studio.