WEBVTT - The Cheat Code to Connections

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<v Speaker 1>We talk about this a lot, and we try to

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<v Speaker 1>get people interested in golf because we say a lot

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<v Speaker 1>of business deals and a lot of business flow happens there.

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<v Speaker 1>I want it for you, guys. How has that been

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<v Speaker 1>for you?

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<v Speaker 2>Right?

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<v Speaker 1>Like you're in the world of golf. How many business

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<v Speaker 1>deals of being negotiated for y'all through your traveling on

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<v Speaker 1>the course?

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<v Speaker 3>All of them? Yeah?

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<v Speaker 2>Everyone? Yea, all of them?

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<v Speaker 3>Most of them.

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<v Speaker 4>I mean even some of our partnerships. I just got

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<v Speaker 4>hit up today. Couldn't even make it because we're traveling.

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<v Speaker 4>But they're inviting us out to go play golf just

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<v Speaker 4>to you know, talk. You know, where are you guys's heads? Like,

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<v Speaker 4>what do you guys have coming up next? How can

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<v Speaker 4>we be involved? Like, I mean, they're inviting us out

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<v Speaker 4>to the nicest country clubs, trying to honestly sometimes earn.

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<v Speaker 3>Our business, you know. I mean, this is how the

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<v Speaker 3>game works.

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<v Speaker 4>I mean there are no gatekeepers, There are no people

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<v Speaker 4>that say, I mean you know you can't talk to

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<v Speaker 4>this person.

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<v Speaker 3>No, you can eventually talk to them. To stay out

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<v Speaker 3>there on the golf course.

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<v Speaker 4>I mean, you'll eventually have that time to where you've

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<v Speaker 4>been wanting that CEO's time five minutes coffee or something

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<v Speaker 4>like that. But you can actually have five hours of

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<v Speaker 4>their time. If you know how to play golf, you'd

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<v Speaker 4>be good. Like Angie says, just keep up with the

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<v Speaker 4>pacer player, keep up with the pac player.

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<v Speaker 2>That's that's right.

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<v Speaker 5>I mean I would recently planning in this event on

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<v Speaker 5>the next cup where I met Tiger woods at and

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<v Speaker 5>I'm in the cart when it was my partner.

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<v Speaker 2>And that same as Zizio and he is he's.

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<v Speaker 5>Like a partner at or runs at us for Mizuho Bank.

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<v Speaker 5>I'm not sure if you ever heard of Missouo Bank,

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<v Speaker 5>but I hadn't, right, and so I'm asking an inquisitive question, like, oh,

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<v Speaker 5>how much is under management? You know what I mean?

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<v Speaker 5>He used a number I never even heard anyone use.

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<v Speaker 5>He's out their mouth. He said two trillion dollars. I

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<v Speaker 5>was just like, oh, okay. So I'm sitting on a

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<v Speaker 5>cart with a guy that's like top level at a bank,

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<v Speaker 5>a global bank. It's based in Japan called Mazuo, and

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<v Speaker 5>they managed two trillion dollars like they leand to like

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<v Speaker 5>aight and t like all these big fortune five hundred

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<v Speaker 5>companies like they do the lending to them, and so

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<v Speaker 5>it wasn't like they automatically did our lending.

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<v Speaker 2>Right, That's not what I'm trying to say.

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<v Speaker 5>But that's a relationship there, right that if we do

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<v Speaker 5>need to or if it does make business sense, that

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<v Speaker 5>you can kind of grow and develop. So it's never

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<v Speaker 5>a thing where it's like an instant, Oh, you go

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<v Speaker 5>to the golf course, it's gonna immediately mean that you

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<v Speaker 5>get something, because then it becomes like very transactional. But

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<v Speaker 5>it's like the people that you meet, the opportunity, the

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<v Speaker 5>time you get to spend with them, you know, because

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<v Speaker 5>I hear you talk about all the time. It's relationships.

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<v Speaker 5>One thing we talk about here is its relationships. So

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<v Speaker 5>being able to again nurture those relationships and getting to

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<v Speaker 5>spend quality time with busy people is golf.

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<v Speaker 2>It's a cheat code.

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<v Speaker 6>So how do you see the future of golf because

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<v Speaker 6>you know, we have top golf which has become very popular. Yes,

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<v Speaker 6>we see like a lot of hybrids of different sports

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<v Speaker 6>that's taking place. We just have rich client in here

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<v Speaker 6>and he was talking about lacrosse, like the street ball

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<v Speaker 6>across going. So golf is a sport that it's still

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<v Speaker 6>a time consuming sport, yep. And we live in a

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<v Speaker 6>culture that really appreciates things that's fast paced. So do

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<v Speaker 6>you see like a hybrid faster paced type mini miniature

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<v Speaker 6>golf Adam Sandler, you know this type thing happening potentially

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<v Speaker 6>in the future. I mean, like I said, top golf

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<v Speaker 6>is actually like yeah, riving range like of sorts. But

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<v Speaker 6>do you see a world with extreme golf?

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<v Speaker 3>I don't know, if you get extreme.

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<v Speaker 5>They got this thing coming out top of the year

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<v Speaker 5>called Tomorrow Golf League where it's literally played in an arena,

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<v Speaker 5>so you're gonna hit into a simulator and then when

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<v Speaker 5>you get to a certain yardage you actually hit a

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<v Speaker 5>real shot. And so they built this arena from the

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<v Speaker 5>ground up. You got Tiger Woods.

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<v Speaker 2>It sounds like yeah, yeah, yeah, yeah, yeah.

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<v Speaker 4>Well but it's so I mean, it's so technology savvy,

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<v Speaker 4>like I heard, well, so yes, but then they have

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<v Speaker 4>it to where the green can change elevations and like

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<v Speaker 4>sonder the under the turf, like you have this machine

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<v Speaker 4>that makes it into the shape shifting type of place

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<v Speaker 4>to where it changes into a different hole every time

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<v Speaker 4>you play it. You know what I'm saying, You just

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<v Speaker 4>I mean it might only be like I think, one

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<v Speaker 4>hundred and fifty yards, but you're gonna hit your first

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<v Speaker 4>shot the hole might be five hundred yards, gonna get

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<v Speaker 4>your first shot into a actual simulator. Then when you

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<v Speaker 4>get one hundred and fifty yards in, that's when you'll

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<v Speaker 4>hit your real shot. But it changes and make shifts

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<v Speaker 4>every time when you get down to the one hundred

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<v Speaker 4>and fifty yards.

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<v Speaker 5>Yeah, So I mean it's it's happening now, like you

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<v Speaker 5>got that happening now, and then I think I think

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<v Speaker 5>where it is headed though, is the culture is headed

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<v Speaker 5>for golf, right, and that's clear, and so I think

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<v Speaker 5>you'll you're gonna see. I think one of the biggest

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<v Speaker 5>things I think we'll see too is like the dress

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<v Speaker 5>code really loosening it and up over the years, right,

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<v Speaker 5>because like at one point in time, like for the

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<v Speaker 5>PGA Tour, you could not wear shorts, like you had

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<v Speaker 5>to wear pants period period. And you still have to

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<v Speaker 5>wear pants, I believe in the tournament you could just

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<v Speaker 5>wear shorts during the practice round. Now, so it's starting

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<v Speaker 5>to like really loosen up. You're starting to have, you know,

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<v Speaker 5>folks playing a little bit more music now, that sort

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<v Speaker 5>of thing that's always kind of been like a little

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<v Speaker 5>taboo ish, like don't play your music, don't play loud.

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<v Speaker 5>So it's evolving. I think you're gonna need a sport.

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<v Speaker 5>You need that one athlete that just comes in and

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<v Speaker 5>that's just unapologetic and he's just that nice that can

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<v Speaker 5>really move the needle, you know what I mean, because

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<v Speaker 5>like you gotta understand too, man like shout out to

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<v Speaker 5>Tiger Woods, because he brought that level of intensity, Like

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<v Speaker 5>remember everybody was doing this. He was out there like

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<v Speaker 5>fist pumping like that was his mantra, and people didn't

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<v Speaker 5>really like that, Like that wasn't you know, a thing

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<v Speaker 5>that everyone was just like, oh, great, Tiger Woods. You

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<v Speaker 5>fist pumping and excited and showing it emotion. That wasn't

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<v Speaker 5>something that you know, we were ever, I know for

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<v Speaker 5>me specifically, and I think we tried to be like

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<v Speaker 5>you were trained not to be emotional, like you're trained

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<v Speaker 5>to be like very like stoic, like focused. I'm just like,

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<v Speaker 5>like you know, I'm thinking like a ninja type vibe,

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<v Speaker 5>like a zen Es, you.

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<v Speaker 2>Know what I mean.

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<v Speaker 5>Tiger was someone that really came out there and just

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<v Speaker 5>poured his emotions out and they were you could see that,

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<v Speaker 5>and that's what we could you know, relate to you

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<v Speaker 5>know what I mean, we used to people getting upset.

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<v Speaker 2>That's real. Well, talk about showing up everywhere you guys

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<v Speaker 2>were investments this year. Yes, yes, yes, unbelievable.

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<v Speaker 1>I'm interested to hear your takeaway and thank you for

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<v Speaker 1>showing up. Thanks for the invitew we get to include y'all,

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<v Speaker 1>especially because it's culture, right, It's bigger than business, is

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<v Speaker 1>bigger than financial. Literacy is about culture, and y'are definitely

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<v Speaker 1>a part of it. So talk about your experience being

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<v Speaker 1>part of the historic and legendary investments.

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<v Speaker 3>You know. I was, man, I mean, first off, thank

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<v Speaker 3>you guys.

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<v Speaker 6>Man.

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<v Speaker 3>That was That was definitely dope. That was the biggest

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<v Speaker 3>crowd that I've ever spoken in front of.

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<v Speaker 4>You know, we were on the Fidelity stage with Corey

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<v Speaker 4>and Sarah over there, and I mean we got to

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<v Speaker 4>tell our point of view on what we're doing and

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<v Speaker 4>while we're doing it, you know, it was it was

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<v Speaker 4>empowering because it was so many of course, so many

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<v Speaker 4>people in the room that looked like us, and just

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<v Speaker 4>so many diverse people that were just looking for honestly,

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<v Speaker 4>sometimes looking for guidance or a different way of thinking

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<v Speaker 4>about things, you know, and just looking for that push,

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<v Speaker 4>you know, so for them to look to us and

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<v Speaker 4>for us to be up on that stage. And I mean,

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<v Speaker 4>I'm honored to give these people, you know, how I

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<v Speaker 4>got to where I am. You know, I'm honored to

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<v Speaker 4>tell them how relationships work and how to be successful

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<v Speaker 4>and to work within a company, work within a conglomerate

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<v Speaker 4>that can push forward and be seen as something that

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<v Speaker 4>is successful like this. It's very hard to do at

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<v Speaker 4>the end of the day, of course, if you guys know.

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<v Speaker 4>But at the end of the day, I mean it

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<v Speaker 4>was I'm glad we got to do it because it

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<v Speaker 4>showed just how connected that we were and pushing this

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<v Speaker 4>game forward.

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<v Speaker 3>But at the end of the day that it wasn't

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<v Speaker 3>about us.

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<v Speaker 4>It's about how far can we take people within this

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<v Speaker 4>game of golf and what they can actually use it for.

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<v Speaker 3>So I'm glad. I'm glad we could show that.

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<v Speaker 2>Yeah, no, I agree. It was mind blowing.

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<v Speaker 3>Man.

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<v Speaker 5>I walked in there and I told you, I mean,

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<v Speaker 5>you know, y'all hear the numbers, right, It's like twenty thousand,

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<v Speaker 5>twenty thousand people get your tickets now and literally it

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<v Speaker 5>might be twenty one thousand, Like I walked in that room.

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<v Speaker 5>I'm like, yo, And it's crazy too because in kudos

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<v Speaker 5>of you man, you guys deserve your flowers because you.

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<v Speaker 2>Really have created a moment.

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<v Speaker 5>Like we were staying at the club Windom and they

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<v Speaker 5>have a rooftop and it's literally right across from like

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<v Speaker 5>that park, and I could see it's like a sea

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<v Speaker 5>of people like either walking going and I'm just like wow,

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<v Speaker 5>Like y'all really have like created a culturally relevant moment.

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<v Speaker 5>Like people are like, are you going to invest Fest?

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<v Speaker 5>You got to be at invest Fest. You gotta be

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<v Speaker 5>on stage, like it's a thing now right, Like you

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<v Speaker 5>guys are conversing all of this and to see that

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<v Speaker 5>to be a part of it, it's been unbelievable for us.

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<v Speaker 5>So I mean we and again you guys have to

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<v Speaker 5>you know, the wherewithal to be like not just thinking

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<v Speaker 5>I was a golf brand. I don't know if they

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<v Speaker 5>can fit our demo or you know, because most people

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<v Speaker 5>may not look at it that way, you know what

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<v Speaker 5>I mean just off the service east side golf. Oh,

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<v Speaker 5>We're only gonna invite them to golf events you know

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<v Speaker 5>what I mean. But it's like, nah, You're like, no,

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<v Speaker 5>they have a voice, they have a perspective, and so

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<v Speaker 5>we appreciate y'all. But I was blown away and you know,

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<v Speaker 5>kind of sent for next year.

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<v Speaker 2>But I've been in now.

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<v Speaker 6>So what's up for you guys end of this year

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<v Speaker 6>twenty twenty four? What's on the vision for what do

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<v Speaker 6>you have plans?

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<v Speaker 3>Yeah?

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<v Speaker 5>Now, twenty four is going to be a very pack

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<v Speaker 5>year we got I mean, it's already kind of booked up,

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<v Speaker 5>which is good, you know what I mean.

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<v Speaker 2>We're excited about that. You know. We have a lot

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<v Speaker 2>of events that we did last year.

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<v Speaker 5>One of the biggest things is going to be our

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<v Speaker 5>Community Day, so in the city of we have four

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<v Speaker 5>different cities that we'll be hitting this year.

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<v Speaker 2>So last year we BEDEA tested in Memphis.

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<v Speaker 5>And the goal beyond around our Community Day is we

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<v Speaker 5>want your first interaction on the golf course to have

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<v Speaker 5>nothing to do with finances, So come out meet the

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<v Speaker 5>founders of east Side Golf. But also you'll get free

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<v Speaker 5>tea times all day for folks to go play. We'll

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<v Speaker 5>have lessons going up there on the driving range, we'll

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<v Speaker 5>have free food, and again you get an opportunity to

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<v Speaker 5>probably grab some of the gear, but you get an

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<v Speaker 5>opportunity to meet people connect and you realize, oh, a

0:10:49.960 --> 0:10:53.280
<v Speaker 5>bucket of balls may only beat ten dollars. Oh, they

0:10:53.320 --> 0:10:55.319
<v Speaker 5>have rental sets in there for free that I can

0:10:55.360 --> 0:10:58.079
<v Speaker 5>rent clubs or rent just one club and if you don't,

0:10:58.280 --> 0:11:00.720
<v Speaker 5>we want to leave rental clubs. So we're going to

0:11:01.000 --> 0:11:03.120
<v Speaker 5>we have a couple of them, the City of Augusta.

0:11:03.559 --> 0:11:07.280
<v Speaker 5>We're going to Jacksonville, We're going back to Memphis. We're

0:11:07.320 --> 0:11:10.080
<v Speaker 5>going to Detroit, and then the biggest one, you know,

0:11:10.160 --> 0:11:11.760
<v Speaker 5>back to the Crib and the A.

0:11:12.280 --> 0:11:15.120
<v Speaker 2>So we got five community days that we're doing.

0:11:16.200 --> 0:11:20.520
<v Speaker 5>You know what Cali says, still, you know that's still

0:11:20.600 --> 0:11:27.400
<v Speaker 5>you know golf. We got the Invitational coming again and

0:11:27.480 --> 0:11:30.040
<v Speaker 5>we're really I think what I'm most excited about too,

0:11:30.200 --> 0:11:32.880
<v Speaker 5>is just the clothes, man, Like the close is gonna

0:11:32.880 --> 0:11:36.160
<v Speaker 5>be We really the team really, you know, they did it.

0:11:36.240 --> 0:11:39.800
<v Speaker 5>They did an amazing job and stepping that up. And

0:11:39.840 --> 0:11:44.120
<v Speaker 5>we're gonna be you know, fashion shows, New York Fashion Week.

0:11:44.120 --> 0:11:46.840
<v Speaker 5>We're definitely gonna be there strong this year. You know,

0:11:47.080 --> 0:11:48.320
<v Speaker 5>we're still gonna be out in Paris.

0:11:48.320 --> 0:11:49.040
<v Speaker 2>But the show.

0:11:51.800 --> 0:11:55.959
<v Speaker 1>Already that's just the research man. What you said, we're

0:11:55.960 --> 0:11:56.559
<v Speaker 1>beta testing