1 00:00:00,520 --> 00:00:04,080 Speaker 1: This is the Business of Sports on Bloomberg Radio with 2 00:00:04,200 --> 00:00:08,880 Speaker 1: Scott and Michael Barr. Each week we speak to some 3 00:00:08,920 --> 00:00:10,920 Speaker 1: of the biggest names in the world of money in sports, 4 00:00:10,920 --> 00:00:13,720 Speaker 1: and today is no different. Michael, Oh, Scott, we are 5 00:00:13,760 --> 00:00:17,000 Speaker 1: pleased to welcome Steve Ballmer. He was the CEO of 6 00:00:17,120 --> 00:00:21,400 Speaker 1: Microsoft from two thousand to after retiring from the company 7 00:00:21,400 --> 00:00:25,880 Speaker 1: in February. Three months later, he plays the record two 8 00:00:26,120 --> 00:00:29,560 Speaker 1: billion dollar offer to buy the l A Clippers. Steve, 9 00:00:29,640 --> 00:00:32,680 Speaker 1: thank you very much for joining us. My pleasure. Thanks 10 00:00:32,680 --> 00:00:34,000 Speaker 1: for having me. All right. I want to get you 11 00:00:34,040 --> 00:00:35,680 Speaker 1: back on the golf course. I know you're ready to 12 00:00:35,680 --> 00:00:38,120 Speaker 1: play some golf today, but I want to go back 13 00:00:38,200 --> 00:00:40,400 Speaker 1: to when you were preparing this bid for the Clippers, 14 00:00:40,400 --> 00:00:42,880 Speaker 1: because I'm gonna tell you how I felt as sort 15 00:00:42,880 --> 00:00:44,280 Speaker 1: of a reporter in the middle of it all. For 16 00:00:44,320 --> 00:00:46,960 Speaker 1: with all the big groups. It reminded me of barbarians 17 00:00:46,960 --> 00:00:49,519 Speaker 1: at the Gate. Did you at all get a feeling 18 00:00:49,960 --> 00:00:53,080 Speaker 1: like sort of this big bidding process, everybody wanted to 19 00:00:53,080 --> 00:00:54,880 Speaker 1: know what everybody else was into. Did you get that 20 00:00:54,880 --> 00:00:58,640 Speaker 1: feeling as well? I did. I don't know about barbarians 21 00:00:58,640 --> 00:01:01,160 Speaker 1: at the Gate, but you know, it wasn't quite sure 22 00:01:01,240 --> 00:01:04,600 Speaker 1: nobody's quite sure who the other bidders are. Um, therefore 23 00:01:04,720 --> 00:01:06,600 Speaker 1: not quite sure, you can't be sure and quite sure 24 00:01:06,600 --> 00:01:09,559 Speaker 1: what goose should be. Um, you know, it's a little 25 00:01:09,560 --> 00:01:14,560 Speaker 1: bit of a complicated process. Uh. And you know you 26 00:01:14,640 --> 00:01:17,000 Speaker 1: also you know, I had my own view with the 27 00:01:17,040 --> 00:01:21,039 Speaker 1: with the team was worth to me. But of course 28 00:01:21,200 --> 00:01:23,960 Speaker 1: there's sort of two other inputs. Number one, what does 29 00:01:24,000 --> 00:01:26,720 Speaker 1: the numbers say? In number two, what does the market 30 00:01:26,840 --> 00:01:28,880 Speaker 1: was the market looked like? And it's so hard to 31 00:01:28,920 --> 00:01:31,280 Speaker 1: know because you're not absolutely sure what you know, what 32 00:01:31,400 --> 00:01:33,000 Speaker 1: kind of price signal. It's not like going to stock 33 00:01:33,080 --> 00:01:35,240 Speaker 1: market bidden on stock and you know what other people 34 00:01:35,240 --> 00:01:38,480 Speaker 1: have been. Um. So yeah, it had a little barbarians 35 00:01:38,520 --> 00:01:40,160 Speaker 1: at the gate to it, I guess in terms of 36 00:01:40,200 --> 00:01:42,920 Speaker 1: the auction process. But there's also that bit of that 37 00:01:43,040 --> 00:01:45,360 Speaker 1: part of the bid that comes from love, of the 38 00:01:45,720 --> 00:01:47,880 Speaker 1: fact that you just wanted to do it, regardless of 39 00:01:47,920 --> 00:01:51,080 Speaker 1: what the paper value says. What was your love markup 40 00:01:51,120 --> 00:01:54,080 Speaker 1: on the franchise? How high were you willing to go? Well, 41 00:01:54,240 --> 00:01:59,360 Speaker 1: I don't know, it's probably not an important question to answer. Uh, 42 00:01:59,440 --> 00:02:02,760 Speaker 1: I was to go probably you would say about five 43 00:02:03,240 --> 00:02:08,280 Speaker 1: percent more than the next better. Well, that was enough Yeah, yeah, 44 00:02:08,280 --> 00:02:10,520 Speaker 1: I think we're I think I wind up. I don't know, 45 00:02:10,880 --> 00:02:13,360 Speaker 1: between five and tem percent. Probably they stand above the 46 00:02:13,440 --> 00:02:16,560 Speaker 1: number two bits now for people the stocking horse to 47 00:02:16,600 --> 00:02:18,600 Speaker 1: go higher than that. But you know, I think it 48 00:02:18,680 --> 00:02:21,120 Speaker 1: was kind of in the game, if you will. Now 49 00:02:21,160 --> 00:02:23,799 Speaker 1: for people who don't know, the team came about because 50 00:02:24,040 --> 00:02:28,080 Speaker 1: NBA Commissioner Adam Silver forced Donald Sterling at the time 51 00:02:28,120 --> 00:02:31,160 Speaker 1: to sell the team. Yes, it was an uncomfortable situation 52 00:02:31,200 --> 00:02:35,120 Speaker 1: when the opportunity comes up, but it was a rare opportunities. 53 00:02:35,760 --> 00:02:38,680 Speaker 1: They're only a handful of these NBA teams out there, 54 00:02:38,720 --> 00:02:42,120 Speaker 1: so when you got a chance, you have to take it. Yeah. No, 55 00:02:42,240 --> 00:02:45,160 Speaker 1: that's that's really right. Uh. I mean take a look 56 00:02:45,200 --> 00:02:48,560 Speaker 1: at it. I think over the last six or seven years, 57 00:02:48,560 --> 00:02:51,320 Speaker 1: maybe uh four or five teams have traded, you know, 58 00:02:51,400 --> 00:02:57,160 Speaker 1: have traded. Milwaukee traded, Atlanta traded, Clippers traded. Uh probably 59 00:02:57,280 --> 00:03:01,239 Speaker 1: Memphis is in that time for periods. But other than that, 60 00:03:01,400 --> 00:03:03,560 Speaker 1: it's hard. It's hard to find these things turning left 61 00:03:03,560 --> 00:03:06,160 Speaker 1: and light, and two of those turned because of sort 62 00:03:06,160 --> 00:03:10,720 Speaker 1: of tumult around ownership and front office. If it was 63 00:03:10,760 --> 00:03:12,840 Speaker 1: a stock, if the Clippers were as stock, Stephen, you 64 00:03:12,840 --> 00:03:14,640 Speaker 1: were an analyst, What would your rating be on the 65 00:03:14,639 --> 00:03:20,520 Speaker 1: team right now, on our actual basketball team. Oh, you know, 66 00:03:20,760 --> 00:03:23,440 Speaker 1: it's a it's a bye. You know, we have what 67 00:03:23,639 --> 00:03:25,560 Speaker 1: the third best record, I think over the last five 68 00:03:25,639 --> 00:03:29,240 Speaker 1: years in the NBA. We've got a great core guys. 69 00:03:29,800 --> 00:03:32,399 Speaker 1: Um you know, it's a free agency, so I guess 70 00:03:32,440 --> 00:03:34,880 Speaker 1: you would say it's a bye with some risks with 71 00:03:35,000 --> 00:03:38,040 Speaker 1: Chris Paul and Blake Griffin and J. J. Reddickal free 72 00:03:38,080 --> 00:03:43,000 Speaker 1: agents this offseason. But you know, we have a great organization, 73 00:03:43,200 --> 00:03:48,960 Speaker 1: great coach, great general manager and Lawrence frank um and 74 00:03:48,960 --> 00:03:50,480 Speaker 1: and I feel good about, you know, the fact that 75 00:03:50,480 --> 00:03:52,440 Speaker 1: we're going to resign our guys. Were you happy with 76 00:03:52,480 --> 00:03:54,800 Speaker 1: the collective bargaining agreement? I know you're happy it got done. 77 00:03:54,960 --> 00:03:57,400 Speaker 1: Were you happy with the specifics, particularly in terms of 78 00:03:57,560 --> 00:04:01,520 Speaker 1: player salaries. Yeah, I mean the specifics, I think we're 79 00:04:02,160 --> 00:04:05,800 Speaker 1: we're fine. The labor committee of the board liked it, 80 00:04:05,920 --> 00:04:08,920 Speaker 1: the players selected, the league liked that, the owners voted 81 00:04:08,960 --> 00:04:10,960 Speaker 1: for it. You know, I think it was a win 82 00:04:11,040 --> 00:04:14,520 Speaker 1: win all around. You mentioned Blake Griffin, and your fingers 83 00:04:14,520 --> 00:04:16,080 Speaker 1: are crossed to resign them. What do you think the 84 00:04:16,080 --> 00:04:19,080 Speaker 1: odds are that you'll get them back for next season. Well, 85 00:04:19,120 --> 00:04:22,200 Speaker 1: you know, you never know till you know. Uh, we're 86 00:04:22,760 --> 00:04:25,840 Speaker 1: We're in the game. We're serious. You know, Bike's built 87 00:04:25,960 --> 00:04:29,400 Speaker 1: his career with the Clippers, and uh so I think 88 00:04:29,400 --> 00:04:32,000 Speaker 1: our probably voice is good and a chance to get 89 00:04:32,040 --> 00:04:35,480 Speaker 1: Cormarlo Anthony there. We just never could tell around this 90 00:04:35,560 --> 00:04:39,640 Speaker 1: league about about anything, uh that's possible or not. You know, 91 00:04:39,680 --> 00:04:41,920 Speaker 1: we're focused right now and resigning our own guys though, 92 00:04:42,200 --> 00:04:44,799 Speaker 1: that's our top priority. Now. You're one of the three 93 00:04:44,880 --> 00:04:48,520 Speaker 1: teams that share the Staples Center, the Clippers, of course, 94 00:04:48,560 --> 00:04:51,680 Speaker 1: the Lakers and the Kings are all playing at the 95 00:04:51,720 --> 00:04:54,880 Speaker 1: Staples Center, and I was thinking, was it time to 96 00:04:54,960 --> 00:04:59,640 Speaker 1: think about maybe building another arena for the Clippers or 97 00:04:59,760 --> 00:05:02,800 Speaker 1: is that even in practical Well, I think I think 98 00:05:03,200 --> 00:05:07,120 Speaker 1: that said publicly that we're looking doesn't mean we're gonna move, 99 00:05:07,600 --> 00:05:10,440 Speaker 1: but we're absolutely looking into what we can find for 100 00:05:10,440 --> 00:05:14,200 Speaker 1: for land and opportunity see kind of how Staples is 101 00:05:14,200 --> 00:05:17,359 Speaker 1: going to evolve. We need to hear hear about that, 102 00:05:17,480 --> 00:05:21,800 Speaker 1: if you will, from our current landlord. Uh and uh, 103 00:05:21,960 --> 00:05:24,520 Speaker 1: you know, in the meantime, we're developing an options. Who 104 00:05:24,520 --> 00:05:28,080 Speaker 1: wouldn't develop an option? If you know, I think if 105 00:05:28,120 --> 00:05:30,680 Speaker 1: you go in to see a landlord without an option, 106 00:05:30,760 --> 00:05:34,240 Speaker 1: no matter what happens, you're not in good shape. And frankly, 107 00:05:34,279 --> 00:05:36,520 Speaker 1: I think if you build an arena just for basketball, 108 00:05:36,880 --> 00:05:39,640 Speaker 1: you build an arena that looked different than Staples and 109 00:05:40,120 --> 00:05:43,039 Speaker 1: you know, might provide more energy and excitement around the 110 00:05:43,040 --> 00:05:46,440 Speaker 1: basketball experience. Well, one team that is definitely getting a 111 00:05:46,440 --> 00:05:48,400 Speaker 1: new arena of the Golden State Warriors. We had Joe 112 00:05:48,480 --> 00:05:50,279 Speaker 1: Lacob on the show. I want you to listen to 113 00:05:50,320 --> 00:05:52,760 Speaker 1: what he had to say about competing in the business 114 00:05:52,760 --> 00:05:55,280 Speaker 1: of pro sports. Look, do I think we're better? Yeah? 115 00:05:55,400 --> 00:05:57,400 Speaker 1: I do. I think I'm really proud of our organization, 116 00:05:57,839 --> 00:05:59,920 Speaker 1: and I think we're really well run. The numbers bear 117 00:06:00,000 --> 00:06:02,479 Speaker 1: it out, the championship at five years bears it out, 118 00:06:02,800 --> 00:06:05,240 Speaker 1: and that. But I'm not selling I was really trying 119 00:06:05,240 --> 00:06:07,080 Speaker 1: to put everybody down. I didn't mean it that way, 120 00:06:07,360 --> 00:06:09,240 Speaker 1: he said. He took heat for that comment to The 121 00:06:09,240 --> 00:06:13,080 Speaker 1: New York Times. How do you view another owner saying yeah, 122 00:06:13,160 --> 00:06:15,360 Speaker 1: we think we're better and we're light years ahead of 123 00:06:15,400 --> 00:06:20,720 Speaker 1: everybody else. That that, in essence is what he said. Well, Look, 124 00:06:21,600 --> 00:06:24,160 Speaker 1: this is business, this is competition. Of Course you want 125 00:06:24,160 --> 00:06:26,400 Speaker 1: to be better, and of course you want to take 126 00:06:26,440 --> 00:06:29,080 Speaker 1: the position whether you're whether you're better or not, it 127 00:06:29,120 --> 00:06:31,800 Speaker 1: isn't bad to tell the other guys you're better. Part 128 00:06:31,800 --> 00:06:34,520 Speaker 1: of the way, you know, you breed a sense of 129 00:06:34,560 --> 00:06:37,640 Speaker 1: excellence as you talk about a sense of excellence. And 130 00:06:37,640 --> 00:06:41,320 Speaker 1: we've made progress, and clearly they've made progress over the 131 00:06:41,320 --> 00:06:44,680 Speaker 1: time that Joan is in his crew of own the place. Uh, 132 00:06:44,760 --> 00:06:47,840 Speaker 1: you know that happens now and do what other owners 133 00:06:47,880 --> 00:06:50,960 Speaker 1: all love it? Probably not who loves who loves to 134 00:06:51,000 --> 00:06:53,440 Speaker 1: hear that somebody else is better than them. On the 135 00:06:53,480 --> 00:06:55,839 Speaker 1: other hand, you know competitors, you know what they do. 136 00:06:55,920 --> 00:06:58,920 Speaker 1: They take the challenge and Joe threw out the gauntlet 137 00:06:59,000 --> 00:07:01,560 Speaker 1: to the rest of the league too to take them on. 138 00:07:01,760 --> 00:07:04,800 Speaker 1: And you know they obviously have a great basketball team. Um, 139 00:07:04,839 --> 00:07:06,680 Speaker 1: but the rest of us there there are a lot 140 00:07:06,680 --> 00:07:09,880 Speaker 1: of good organizations out there, and certainly you Clippers are 141 00:07:09,880 --> 00:07:12,240 Speaker 1: one of them. Steve, question for you on the least 142 00:07:12,280 --> 00:07:15,040 Speaker 1: at Staples Center, what's good about it? Because you are 143 00:07:15,400 --> 00:07:18,560 Speaker 1: literally the third team. You're not just a team in 144 00:07:18,640 --> 00:07:22,080 Speaker 1: Staples Center, you are literally, as written into the contract, 145 00:07:22,560 --> 00:07:26,280 Speaker 1: the third team. What is the worst part of the lease? 146 00:07:26,920 --> 00:07:29,680 Speaker 1: And what do you say you like about it? What 147 00:07:29,760 --> 00:07:32,440 Speaker 1: do I like about it, At least from my perspective, 148 00:07:32,480 --> 00:07:33,840 Speaker 1: I bought a team where I didn't have to go 149 00:07:33,880 --> 00:07:36,680 Speaker 1: build an arena. Most guys when they buy their teams 150 00:07:36,720 --> 00:07:39,040 Speaker 1: have to go build an arena or you know, sort 151 00:07:39,040 --> 00:07:41,760 Speaker 1: of secure their arena deal. That was certainly the case, 152 00:07:41,800 --> 00:07:45,280 Speaker 1: for example, in Milwaukee. There are issues of remodel right away. 153 00:07:45,280 --> 00:07:50,000 Speaker 1: In Atlanta. Um, you know, Memphis had arena issues when 154 00:07:50,280 --> 00:07:53,320 Speaker 1: Robert Kara came in and bought the place. So we 155 00:07:53,320 --> 00:07:56,480 Speaker 1: didn't have any arena issues. We didn't have to say immediately, okay, 156 00:07:56,520 --> 00:07:58,400 Speaker 1: let's come up with hundreds of millions of dollars of 157 00:07:58,520 --> 00:08:02,080 Speaker 1: capital to go to go build an arena. That's by 158 00:08:02,120 --> 00:08:05,440 Speaker 1: far the best thing in our situation. The worst thing 159 00:08:05,520 --> 00:08:07,400 Speaker 1: is we were the number three guy. We get the 160 00:08:07,400 --> 00:08:09,880 Speaker 1: worst dates to play on. We have the worst economics 161 00:08:09,880 --> 00:08:12,880 Speaker 1: in the building. Um you know, we have the smallest 162 00:08:12,920 --> 00:08:16,120 Speaker 1: locker room. We pay the increment to tune up the 163 00:08:16,280 --> 00:08:19,880 Speaker 1: arena for our games. The Lakers and Kings don't pay that. Yeah, 164 00:08:19,960 --> 00:08:22,280 Speaker 1: it sucks to be the number three guy in a 165 00:08:22,400 --> 00:08:25,600 Speaker 1: in a building. I want to talk about Los Angeles 166 00:08:25,680 --> 00:08:28,680 Speaker 1: for a second as a sports town. The city now 167 00:08:28,800 --> 00:08:32,640 Speaker 1: has the four major food groups. Of course, basketball two 168 00:08:32,760 --> 00:08:37,360 Speaker 1: teams now to NFL teams, the hockey team, and of 169 00:08:37,400 --> 00:08:41,719 Speaker 1: course baseball. Can you describe what it's like in a 170 00:08:41,800 --> 00:08:44,560 Speaker 1: sports town is in Los Angeles and what it's like 171 00:08:44,640 --> 00:08:47,040 Speaker 1: for fans there There there's obviously a lot of choices 172 00:08:47,120 --> 00:08:48,559 Speaker 1: and a lot of things to do, but there's no 173 00:08:48,760 --> 00:08:52,160 Speaker 1: a heck a lot of people. Check of a lot 174 00:08:52,160 --> 00:08:54,880 Speaker 1: of people, you know, who live within seventy five miles, 175 00:08:54,920 --> 00:08:57,000 Speaker 1: if you will. I think we got seventeen million people 176 00:08:57,040 --> 00:09:00,960 Speaker 1: something like that who live within seventy five That's really 177 00:09:01,000 --> 00:09:03,960 Speaker 1: quite something. So there's a lot of options, but there 178 00:09:03,960 --> 00:09:06,560 Speaker 1: are also a lot of people, and I think, you know, 179 00:09:06,600 --> 00:09:09,440 Speaker 1: I think it's great for sports at the end of 180 00:09:09,440 --> 00:09:12,880 Speaker 1: the day. Of course, basketball is the best sport. That's 181 00:09:12,960 --> 00:09:18,520 Speaker 1: my opinion. Anyway, there's plenty of basketball in the l A. Area. Well, 182 00:09:18,559 --> 00:09:21,400 Speaker 1: speaking of arena ste if you've been around, tell me 183 00:09:21,720 --> 00:09:25,840 Speaker 1: which is your favorite arena, which arena, college, pro, whatever, 184 00:09:26,440 --> 00:09:30,440 Speaker 1: or not even basketball? But where have you felt the 185 00:09:30,480 --> 00:09:33,640 Speaker 1: best fan experience and what do you do to mimic 186 00:09:33,679 --> 00:09:36,720 Speaker 1: that at Staples. I haven't been in every arena. I'm 187 00:09:36,760 --> 00:09:38,600 Speaker 1: not gonna I'm not gonna pretend to have been in 188 00:09:38,640 --> 00:09:41,880 Speaker 1: every NBA arena, let alone all these other ones. I'll 189 00:09:41,880 --> 00:09:44,080 Speaker 1: tell you what's a heck of a good arena, heck 190 00:09:44,120 --> 00:09:47,320 Speaker 1: of a good stadium. Uh is Crest Field here in 191 00:09:47,400 --> 00:09:51,200 Speaker 1: Seattle for the Seahawks. That thing rocks, It pulses, it 192 00:09:51,240 --> 00:09:55,440 Speaker 1: gets noisy, it supports the team. Uh. You know that's 193 00:09:55,440 --> 00:09:57,880 Speaker 1: what I like. I want the arena if you will 194 00:09:57,880 --> 00:10:01,400 Speaker 1: not only support the amenity and a good fan experience 195 00:10:01,480 --> 00:10:04,560 Speaker 1: from a comfort perspective. I want the enthusiasts to be 196 00:10:04,600 --> 00:10:06,640 Speaker 1: able to get out there and actually make a difference 197 00:10:06,679 --> 00:10:11,880 Speaker 1: to their Teamsman makes a tea difference here in Seattle. Uh, 198 00:10:11,960 --> 00:10:14,600 Speaker 1: and certainly in some of the NBA arenas, the fans 199 00:10:14,640 --> 00:10:16,600 Speaker 1: can really light it up and make a little thougher 200 00:10:16,679 --> 00:10:19,679 Speaker 1: on the oponent. Would you be willing to sacrifice some 201 00:10:19,800 --> 00:10:23,720 Speaker 1: revenue to have a supporters section much like they have 202 00:10:23,800 --> 00:10:26,520 Speaker 1: in soccer? I mean the real crazies, like a duke 203 00:10:26,720 --> 00:10:30,600 Speaker 1: student section on the floor, jumping up and down. I'm 204 00:10:30,640 --> 00:10:34,160 Speaker 1: not sure you haven't never built in arena. I know 205 00:10:34,200 --> 00:10:36,960 Speaker 1: it's expensive, real estates if we were, if we were 206 00:10:36,960 --> 00:10:39,120 Speaker 1: going to build an arena, believe me, I take it through. 207 00:10:39,559 --> 00:10:42,559 Speaker 1: How is it running? The Clippers? Is it different than 208 00:10:42,679 --> 00:10:45,920 Speaker 1: running Microsoft, And if so, how is it? Well, of 209 00:10:45,960 --> 00:10:50,880 Speaker 1: course it's different in a number of ways. The business challenges, 210 00:10:51,080 --> 00:10:53,960 Speaker 1: you know, they're different, but they're similar in terms of 211 00:10:53,960 --> 00:10:57,800 Speaker 1: the basketball side. The similarity is a little bit, uh, 212 00:10:57,920 --> 00:11:02,200 Speaker 1: the fact that the talent is the critical factor. But 213 00:11:02,320 --> 00:11:05,840 Speaker 1: of course basketball is very binary. You win, you lose 214 00:11:06,000 --> 00:11:09,520 Speaker 1: the seasons over seasons, not the contracts, over the contracts, 215 00:11:09,600 --> 00:11:13,200 Speaker 1: not um you know, not everybody from Microsoft comes up 216 00:11:13,840 --> 00:11:16,480 Speaker 1: if you will to stay, and you have to convince 217 00:11:16,520 --> 00:11:18,880 Speaker 1: him to say, at one time of the year, I mean, 218 00:11:18,880 --> 00:11:21,240 Speaker 1: we got Chris, we got Blake, we got j J. 219 00:11:21,800 --> 00:11:23,600 Speaker 1: You know, we got we got three of the most 220 00:11:23,640 --> 00:11:26,240 Speaker 1: important guys. Well yeah, three of the most of the 221 00:11:26,240 --> 00:11:30,000 Speaker 1: four most important. But DJ lists on our team that 222 00:11:30,080 --> 00:11:32,760 Speaker 1: we need to get back. What does the local television 223 00:11:32,840 --> 00:11:35,760 Speaker 1: ratings tell you about the fan appetite for the Clippers? 224 00:11:36,280 --> 00:11:38,439 Speaker 1: You know, Clip Persuit of the Lakers are within spitting 225 00:11:38,440 --> 00:11:41,839 Speaker 1: distance in terms of local ratings. And I don't think 226 00:11:41,840 --> 00:11:43,679 Speaker 1: either one of them are good enough. I think and 227 00:11:43,840 --> 00:11:46,400 Speaker 1: both of us have an opportunity to improve our ratings. 228 00:11:46,720 --> 00:11:49,280 Speaker 1: I don't think that's a zero sum game. I think 229 00:11:49,280 --> 00:11:52,440 Speaker 1: we're gonna have to work hard to keep making the 230 00:11:52,520 --> 00:11:55,280 Speaker 1: fan experience better and better, because again in l A, 231 00:11:55,400 --> 00:11:58,000 Speaker 1: there's so many options. It probably hits us even more 232 00:11:58,040 --> 00:12:00,680 Speaker 1: on TV than it hits us in turn of coming 233 00:12:00,679 --> 00:12:03,959 Speaker 1: to the arena. Can you guys work together to improve 234 00:12:04,040 --> 00:12:08,000 Speaker 1: for everybody? Well? I don't, I don't. I mean I 235 00:12:08,040 --> 00:12:11,560 Speaker 1: think what's likely to happen is, uh, the entire league 236 00:12:11,600 --> 00:12:15,080 Speaker 1: will work together, or the league will lead, or one 237 00:12:15,120 --> 00:12:17,880 Speaker 1: team will lead in developing new technology to change the 238 00:12:17,920 --> 00:12:20,760 Speaker 1: fan experience at home, and all the teams ought to 239 00:12:20,760 --> 00:12:24,560 Speaker 1: participate in that, not just any one team, even two teams. 240 00:12:24,559 --> 00:12:26,800 Speaker 1: All right, Steve, let's have some fun here. Joe Lacob 241 00:12:26,800 --> 00:12:29,400 Speaker 1: and our interview said that one day, and not in 242 00:12:29,440 --> 00:12:32,439 Speaker 1: the distant future, by the way, that perhaps Steph Curry's 243 00:12:32,480 --> 00:12:35,480 Speaker 1: pregame routine will be stream to customers and they'll have 244 00:12:35,520 --> 00:12:37,200 Speaker 1: to pay for it because it's a cool thing. They 245 00:12:37,200 --> 00:12:39,960 Speaker 1: want to see it. So I was telling this to 246 00:12:40,080 --> 00:12:42,360 Speaker 1: one of my colleagues, Jillian Wards, she runs our tech 247 00:12:42,400 --> 00:12:45,480 Speaker 1: coverage out of San Francisco. You know what, she said, 248 00:12:45,920 --> 00:12:50,240 Speaker 1: how about a Steve Balmber camp. I would totally pay 249 00:12:50,360 --> 00:12:53,240 Speaker 1: for that. She said, how about you as entertainment of 250 00:12:53,320 --> 00:12:56,280 Speaker 1: camera focused on you? Well, it's really changed the way 251 00:12:56,320 --> 00:12:59,400 Speaker 1: I enjoyed the game, and not necessarily for the better. 252 00:13:00,600 --> 00:13:02,440 Speaker 1: Something tells me you would forget if that it's even 253 00:13:02,480 --> 00:13:05,360 Speaker 1: on you after thirty seconds. I don't know, you know, 254 00:13:05,400 --> 00:13:08,120 Speaker 1: I think the key for us is the attention beyond 255 00:13:08,120 --> 00:13:11,200 Speaker 1: our guys would be in the game. Um. You know, 256 00:13:11,240 --> 00:13:13,400 Speaker 1: we have a lot of fans going going pretty crazy 257 00:13:13,440 --> 00:13:16,480 Speaker 1: for our team. Uh. You know, you could say I'm 258 00:13:16,559 --> 00:13:19,080 Speaker 1: first fan if you will, because I'm the owner. But 259 00:13:19,800 --> 00:13:21,880 Speaker 1: I want to see everybody out there, you know, really 260 00:13:21,920 --> 00:13:24,240 Speaker 1: busting a gun for our guys. This is really a 261 00:13:24,280 --> 00:13:28,400 Speaker 1: way to intro tech in buildings. Everybody is looking towards 262 00:13:28,440 --> 00:13:32,640 Speaker 1: technology to enhance the fan experience, both at home in 263 00:13:32,679 --> 00:13:36,120 Speaker 1: the arena as well as for owners to monetize. How 264 00:13:36,160 --> 00:13:39,600 Speaker 1: about that in arena experience? Do you see VR goggles? 265 00:13:39,760 --> 00:13:42,000 Speaker 1: Are you one of those? Or do you like the 266 00:13:42,040 --> 00:13:45,920 Speaker 1: pristine experience of making the experience in the arena so 267 00:13:46,000 --> 00:13:48,680 Speaker 1: different and compelling that people need to be there. I 268 00:13:48,679 --> 00:13:51,199 Speaker 1: think you gotta be thoughtful about it. I want people 269 00:13:51,200 --> 00:13:53,720 Speaker 1: in the building. I want to pumping and pumping. I 270 00:13:53,760 --> 00:13:56,839 Speaker 1: want the people in the building who want the experience 271 00:13:56,880 --> 00:14:00,280 Speaker 1: of being in the building. I don't you know? Would 272 00:14:00,280 --> 00:14:01,920 Speaker 1: it be my preference? And everybody have their head down 273 00:14:01,960 --> 00:14:03,840 Speaker 1: on their phones but the game's going on. No, that's 274 00:14:03,840 --> 00:14:08,199 Speaker 1: not my preference. Uh. Good technology enhanced the experience without 275 00:14:08,240 --> 00:14:12,120 Speaker 1: taking anything away. Yeah, possible. Particularly we think about VR 276 00:14:12,200 --> 00:14:14,560 Speaker 1: means you're sort of locked in the blind world of 277 00:14:14,600 --> 00:14:17,400 Speaker 1: your own but you know some kind of augmented reality 278 00:14:17,400 --> 00:14:19,400 Speaker 1: where you're really you got your eyes on the game, 279 00:14:19,760 --> 00:14:23,280 Speaker 1: but the glasses that you are are watching the game 280 00:14:23,360 --> 00:14:27,600 Speaker 1: through are providing you additional information without including your view 281 00:14:27,600 --> 00:14:29,760 Speaker 1: of the game. You want fans in the building. I 282 00:14:29,800 --> 00:14:32,040 Speaker 1: know that. But there's a word you left out of 283 00:14:32,080 --> 00:14:35,240 Speaker 1: that sentence. You want and here's the important word. You 284 00:14:35,240 --> 00:14:41,440 Speaker 1: want Clippers fans in the building? Yes, I know you do. 285 00:14:41,680 --> 00:14:44,560 Speaker 1: So will we go so far as to g lo 286 00:14:44,800 --> 00:14:48,560 Speaker 1: geo locate ticket buyers to keep that Warriors fan from 287 00:14:48,560 --> 00:14:50,760 Speaker 1: coming to l A for that one game a year? 288 00:14:51,160 --> 00:14:56,640 Speaker 1: You want local people, Clippers fans perhaps ticket club members. 289 00:14:56,960 --> 00:14:59,320 Speaker 1: You want local fans in the building. How do you 290 00:14:59,320 --> 00:15:01,160 Speaker 1: accomplish that? And is check the way to do it? 291 00:15:01,320 --> 00:15:03,960 Speaker 1: I think there's some opportunities that will have to think 292 00:15:04,000 --> 00:15:05,600 Speaker 1: through if we were to do our own arena, if 293 00:15:05,600 --> 00:15:08,000 Speaker 1: we stay in for Staples. We gotta do, you know, 294 00:15:08,160 --> 00:15:10,440 Speaker 1: since you with tie into with the building is capable 295 00:15:10,480 --> 00:15:14,120 Speaker 1: of doing. You know, we'll talk to our landlords at 296 00:15:14,120 --> 00:15:16,560 Speaker 1: a e g. About that. You know, their issue isn't 297 00:15:16,600 --> 00:15:19,440 Speaker 1: just people coming down from San Francisco. It's l A 298 00:15:19,640 --> 00:15:22,280 Speaker 1: is such a mixing pot. You've got folks who grew 299 00:15:22,320 --> 00:15:25,040 Speaker 1: up in New York and Chicago and San Francisco, and 300 00:15:25,600 --> 00:15:28,360 Speaker 1: you know, all of those folks are potentially coming into 301 00:15:28,400 --> 00:15:30,840 Speaker 1: our building and rooting for for the other guys. And 302 00:15:31,320 --> 00:15:33,280 Speaker 1: I don't like it, but you know, we'll have to 303 00:15:33,640 --> 00:15:38,080 Speaker 1: really give it some thought about about that. And you know, um, 304 00:15:38,080 --> 00:15:39,720 Speaker 1: it's a free country. You have to give that part 305 00:15:39,800 --> 00:15:42,600 Speaker 1: some thought too. I want to ask about going back 306 00:15:42,640 --> 00:15:46,840 Speaker 1: to Microsoftware. Second, you joined that company in nineteen and 307 00:15:47,200 --> 00:15:49,720 Speaker 1: it's almost like a story of of hitting the lottery 308 00:15:49,800 --> 00:15:51,840 Speaker 1: big time. You were only what you were the thirty 309 00:15:51,880 --> 00:15:56,840 Speaker 1: of employee there at the time. Yeah, exactly right. Uh, 310 00:15:56,960 --> 00:15:59,920 Speaker 1: you know, I think it's a combination of a few things. 311 00:15:59,720 --> 00:16:03,280 Speaker 1: Was absolutely lucky. Anytime you have great success, there's some 312 00:16:03,400 --> 00:16:07,280 Speaker 1: luck involved. It was a lot of hard work, uh, 313 00:16:07,320 --> 00:16:10,600 Speaker 1: you know, for for Bill Gates, for me, for Paul Allen. 314 00:16:10,960 --> 00:16:14,040 Speaker 1: So there's a hard work, work element, and then there's 315 00:16:14,160 --> 00:16:19,120 Speaker 1: you know, uh some some cleverness and some insight, and 316 00:16:19,360 --> 00:16:22,680 Speaker 1: no one of those threes enough, but we we were 317 00:16:22,720 --> 00:16:25,680 Speaker 1: fortunate to have a little bit of all three of those. 318 00:16:26,040 --> 00:16:29,160 Speaker 1: And basically Paul Allen had a very compelling, you know 319 00:16:29,200 --> 00:16:32,600 Speaker 1: sort of vision. They kicked this off and he and 320 00:16:32,640 --> 00:16:35,000 Speaker 1: Bill had worked together for a long time, and Bill 321 00:16:35,040 --> 00:16:38,520 Speaker 1: shared that vision and they got things rolling. And I 322 00:16:38,600 --> 00:16:40,920 Speaker 1: kind of came in, if you will, as the the 323 00:16:41,000 --> 00:16:44,600 Speaker 1: little business engines that could and made a very good 324 00:16:44,600 --> 00:16:47,200 Speaker 1: team at the top. We are chatting with Steve Bomber, 325 00:16:47,280 --> 00:16:50,240 Speaker 1: owner of the Los Angeles Clippers, and Steve back to 326 00:16:50,320 --> 00:16:54,560 Speaker 1: tech scalable media, you have talked about starting and O 327 00:16:54,760 --> 00:16:56,880 Speaker 1: T T. That is the buzzword these days. It's all 328 00:16:56,920 --> 00:17:00,880 Speaker 1: about over the top, direct to consumer. We see monumental 329 00:17:00,920 --> 00:17:03,320 Speaker 1: sports in Washington, ted Leonsis is sort of toying with 330 00:17:03,360 --> 00:17:06,560 Speaker 1: this already. What does that enable you to do? And 331 00:17:07,040 --> 00:17:09,240 Speaker 1: it doesn't give you way more leverage against the local 332 00:17:09,320 --> 00:17:12,720 Speaker 1: sort of the traditional broadcast. I don't need you anymore, No, 333 00:17:12,840 --> 00:17:14,520 Speaker 1: I don't think it's I don't need you anymore. What 334 00:17:14,600 --> 00:17:17,359 Speaker 1: it'll let you do as an enhanced experience if some 335 00:17:17,520 --> 00:17:20,560 Speaker 1: fans are going to be happy with the experience, you 336 00:17:20,560 --> 00:17:23,399 Speaker 1: could say is sort of free in the sense if 337 00:17:23,400 --> 00:17:26,399 Speaker 1: you're gonna have a TV package, you're gonna get regional 338 00:17:26,400 --> 00:17:29,160 Speaker 1: sports including the Clippers in there, and you probably don't 339 00:17:29,160 --> 00:17:31,879 Speaker 1: think of as an incremental cost item. But for people 340 00:17:31,920 --> 00:17:34,920 Speaker 1: who you know are a little more enthusiastic, we want 341 00:17:34,960 --> 00:17:38,960 Speaker 1: to provide a product that, you know, let you see 342 00:17:39,000 --> 00:17:41,919 Speaker 1: the game through the lens of the coach, through fantasy, 343 00:17:42,080 --> 00:17:44,800 Speaker 1: through any seat you want to sit in in the arena. 344 00:17:45,320 --> 00:17:47,320 Speaker 1: We eventually want you to be able to see the 345 00:17:47,720 --> 00:17:50,400 Speaker 1: game as if you were seeing it from the vantage 346 00:17:50,400 --> 00:17:53,640 Speaker 1: point of Blake Griffin or Chris Paul. You know, that's 347 00:17:53,680 --> 00:17:55,800 Speaker 1: kind of the direction we want to go. Would you 348 00:17:56,119 --> 00:17:58,520 Speaker 1: DeAndre Jordan, where you're just living above the rim and 349 00:17:58,640 --> 00:18:00,280 Speaker 1: just put a camera up top the bac more that's 350 00:18:00,320 --> 00:18:03,720 Speaker 1: that area. Would you be so inclined as to really 351 00:18:03,760 --> 00:18:06,520 Speaker 1: push for content? Tell your players, tell your owners, Hey, 352 00:18:06,560 --> 00:18:10,119 Speaker 1: being part of the Clippers comes with added responsibility, such 353 00:18:10,160 --> 00:18:12,919 Speaker 1: as there might be a cameraman with you on the 354 00:18:13,040 --> 00:18:15,520 Speaker 1: drive home from a game, and we're looking to you 355 00:18:15,560 --> 00:18:19,080 Speaker 1: to provide content for what we're trying to do. We're 356 00:18:19,119 --> 00:18:22,560 Speaker 1: gonna make our players lives any more complicated than they are. 357 00:18:22,640 --> 00:18:25,360 Speaker 1: Those guys, you know, they work their butts off. They 358 00:18:25,400 --> 00:18:28,639 Speaker 1: have a number of obligations we give them already. We 359 00:18:28,640 --> 00:18:32,479 Speaker 1: we can actually use what we get in smarter ways 360 00:18:32,560 --> 00:18:37,360 Speaker 1: by having software that essentially takes the material, the statistics, 361 00:18:37,400 --> 00:18:41,959 Speaker 1: the video footage that's captured today and let's fans, you know, 362 00:18:41,960 --> 00:18:44,199 Speaker 1: sort of experience in new ways and play with it 363 00:18:44,280 --> 00:18:47,399 Speaker 1: new ways. What about ticketing because that's going to be 364 00:18:47,560 --> 00:18:50,560 Speaker 1: a big movement in tech also. Yeah, I think there's 365 00:18:50,560 --> 00:18:54,879 Speaker 1: a lot of opportunities, uh to do two things. To 366 00:18:55,280 --> 00:18:58,560 Speaker 1: price our tickets better in the sense that I think 367 00:18:58,560 --> 00:19:00,960 Speaker 1: there's a chance for the fans to get sort of 368 00:19:01,080 --> 00:19:05,159 Speaker 1: better price value and the things they want. If you 369 00:19:05,200 --> 00:19:07,159 Speaker 1: really want to ticket, you should really be able to 370 00:19:07,160 --> 00:19:09,840 Speaker 1: pay for it, uh. And there'll be some games for 371 00:19:09,920 --> 00:19:12,159 Speaker 1: people just don't want to pay that much. That should 372 00:19:12,240 --> 00:19:15,439 Speaker 1: that should work for folks uh. And at the same time, 373 00:19:16,320 --> 00:19:19,280 Speaker 1: also do a better job in terms of profit realization 374 00:19:19,320 --> 00:19:21,399 Speaker 1: for the team. Did you know, by the way, and 375 00:19:21,440 --> 00:19:23,399 Speaker 1: this is from years of reporting, did you know that 376 00:19:23,520 --> 00:19:26,880 Speaker 1: j J isn't really a j J? I think I 377 00:19:26,920 --> 00:19:30,280 Speaker 1: read that in his wipe. Oh somebody stole it from me. 378 00:19:30,359 --> 00:19:32,600 Speaker 1: He told me that first that he had his little 379 00:19:32,600 --> 00:19:35,719 Speaker 1: sister when he was younger. He had twin sisters and 380 00:19:35,760 --> 00:19:37,760 Speaker 1: one would say J and the other would say J, 381 00:19:38,080 --> 00:19:41,200 Speaker 1: so it just became JJ, even though that's not really 382 00:19:41,240 --> 00:19:43,879 Speaker 1: the initials for his name. I didn't know that s. 383 00:19:44,119 --> 00:19:45,879 Speaker 1: Let's promote this stuff on your O T team network 384 00:19:45,920 --> 00:19:48,639 Speaker 1: that Steve. I know you are big on game ops. 385 00:19:49,160 --> 00:19:50,960 Speaker 1: You know about what to do during time outs. You 386 00:19:51,000 --> 00:19:52,879 Speaker 1: know how many T shirts are fired out of the cannon. 387 00:19:52,920 --> 00:19:55,520 Speaker 1: You want people up and up and up. What would 388 00:19:55,600 --> 00:19:59,040 Speaker 1: you change about the final three four minutes of a 389 00:19:59,080 --> 00:20:03,040 Speaker 1: basketball game of the same thing it takes forever to 390 00:20:03,200 --> 00:20:06,520 Speaker 1: play the final minutes? Would you change anything? Well, I 391 00:20:06,520 --> 00:20:09,679 Speaker 1: think the drama of the final minutes actually for folks 392 00:20:09,680 --> 00:20:12,359 Speaker 1: in the arena is pretty exciting. I think it's I 393 00:20:12,400 --> 00:20:16,240 Speaker 1: think the I think it's tough because you'd really like 394 00:20:16,359 --> 00:20:18,560 Speaker 1: the time out to be a little shorter, both in 395 00:20:18,600 --> 00:20:22,080 Speaker 1: the arena and for the fans at home, but still 396 00:20:22,080 --> 00:20:27,280 Speaker 1: have the drama. Unfortunately, you know, from the TV perspective, 397 00:20:27,760 --> 00:20:30,199 Speaker 1: you also want those time outs to work for you 398 00:20:30,280 --> 00:20:33,800 Speaker 1: because that's when people are most focused in on the game. Um, 399 00:20:33,880 --> 00:20:36,399 Speaker 1: I wouldn't expect to particularly a national basis. I wouldn't 400 00:20:36,400 --> 00:20:39,080 Speaker 1: expect to see anything change over the life of the 401 00:20:39,080 --> 00:20:41,480 Speaker 1: current TV contracts. But who knows what ESPN and t 402 00:20:41,640 --> 00:20:44,480 Speaker 1: N t up their sleeves. Well, since you brought up ESPN, 403 00:20:44,560 --> 00:20:47,160 Speaker 1: I have to ask, you know, the woes are there. 404 00:20:47,480 --> 00:20:49,199 Speaker 1: They might be getting some r O I on the 405 00:20:49,320 --> 00:20:52,479 Speaker 1: NBA contract, they're reaching an advertising demo that they like. 406 00:20:52,920 --> 00:20:56,840 Speaker 1: That's fine, but overall that's a tough place right now. 407 00:20:57,760 --> 00:21:01,920 Speaker 1: Do you worry that the big source of revenue might 408 00:21:01,960 --> 00:21:05,720 Speaker 1: be drying up? Or do we look at some other 409 00:21:05,880 --> 00:21:11,719 Speaker 1: sources that perhaps are immature? Amazon, Facebook, Google? This is 410 00:21:11,760 --> 00:21:16,359 Speaker 1: the future of broadcasting or narrowcasting it is these days? Well, no, 411 00:21:16,520 --> 00:21:19,600 Speaker 1: I don't. I don't really worry. I think ESPN, Uh, 412 00:21:19,680 --> 00:21:22,760 Speaker 1: you know, they're they're they're economics or under some pressure. 413 00:21:22,800 --> 00:21:25,080 Speaker 1: But that's going to be a great business for for 414 00:21:25,160 --> 00:21:28,160 Speaker 1: a long period of time. Whether it stays as great 415 00:21:28,240 --> 00:21:30,280 Speaker 1: as it's ever been, I don't know. I'm not not 416 00:21:30,440 --> 00:21:32,960 Speaker 1: an expert in that. And the truth of the matter 417 00:21:33,119 --> 00:21:37,000 Speaker 1: is the NBA is non substitute abal content. We're gonna 418 00:21:37,040 --> 00:21:39,600 Speaker 1: get paid because we have fans who love our game 419 00:21:39,800 --> 00:21:43,440 Speaker 1: and who will want to watch and as the channels 420 00:21:43,440 --> 00:21:47,280 Speaker 1: of distribution may evolved, Uh, the NBA will be strong 421 00:21:47,359 --> 00:21:51,600 Speaker 1: throughout that transition. When there are prospective buyers for teams, Steve, 422 00:21:51,840 --> 00:21:55,000 Speaker 1: I know the league, if all money is equal, they 423 00:21:55,080 --> 00:21:57,720 Speaker 1: like to bring in a partner that can bring added value. 424 00:21:57,760 --> 00:22:00,720 Speaker 1: And of course you and your tech background, that's added value. 425 00:22:01,240 --> 00:22:03,480 Speaker 1: How often, if ever, or even just sitting around the 426 00:22:03,480 --> 00:22:06,399 Speaker 1: Board of Governor meetings, how often does Adam or some 427 00:22:06,440 --> 00:22:10,080 Speaker 1: other league official or another owner say, hey, this is 428 00:22:10,119 --> 00:22:12,879 Speaker 1: your area of expertise, Steve, what do you think we 429 00:22:12,920 --> 00:22:16,640 Speaker 1: should do. How can we approach it differently? Oh? That's ah, 430 00:22:16,840 --> 00:22:20,360 Speaker 1: that's done on a on a on a regular basis. 431 00:22:20,800 --> 00:22:22,960 Speaker 1: You know, if it's time to talk about what can 432 00:22:23,000 --> 00:22:26,480 Speaker 1: be done with broadcast, there is experience with the Wizards, 433 00:22:26,480 --> 00:22:29,760 Speaker 1: as you talked about with Monumental, those guys would be 434 00:22:29,840 --> 00:22:33,280 Speaker 1: called on to you know, to maybe even present if 435 00:22:33,280 --> 00:22:36,600 Speaker 1: you will. When it comes time to think about countries 436 00:22:36,640 --> 00:22:39,040 Speaker 1: outside the US, everyone points at you. You know, you're 437 00:22:39,040 --> 00:22:40,960 Speaker 1: the one to blame for dashing all the dreams of 438 00:22:40,960 --> 00:22:43,719 Speaker 1: these would be owners thinking their valuations are skyrocketing through 439 00:22:43,760 --> 00:22:45,960 Speaker 1: the roof. You're the guy, you know that, right, No, 440 00:22:46,119 --> 00:22:50,680 Speaker 1: I'm the guy who I'm the guy who who helped 441 00:22:50,680 --> 00:22:53,359 Speaker 1: those evaluations go up. Nobody seems to mind that at 442 00:22:53,400 --> 00:22:56,840 Speaker 1: all perspective. Owners, the prospective owners may have a problem, 443 00:22:56,880 --> 00:22:59,240 Speaker 1: not the current honors. Yeah, when they have to fork 444 00:22:59,320 --> 00:23:03,560 Speaker 1: over the check. Thanks Steve, We appreciate you joining us. 445 00:23:03,800 --> 00:23:06,280 Speaker 1: All right, my pleasure. Thanks guys. That was Steve Balmer, 446 00:23:06,359 --> 00:23:09,760 Speaker 1: Los Angeles Clippers owner and former CEO of Microsoft. You've 447 00:23:09,800 --> 00:23:13,040 Speaker 1: been listening to Bloomberg Business of Sports on Bloomberg Radio 448 00:23:13,160 --> 00:23:16,000 Speaker 1: around the world. We hear each and every week at 449 00:23:16,000 --> 00:23:19,080 Speaker 1: the same time, exploring the world of money and sports. 450 00:23:19,240 --> 00:23:21,879 Speaker 1: I'm Michael barn and I'm Scott Sashnik. Thanks for joining us, 451 00:23:21,920 --> 00:23:23,720 Speaker 1: and please tune in next week when we keep it 452 00:23:23,760 --> 00:23:26,640 Speaker 1: in the NBA with Avenue Capital's Mark Lazarie, co owner 453 00:23:26,680 --> 00:23:27,560 Speaker 1: of the Milwaukee Bus