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Speaker 1: It's that time time, time, time, luck and load.

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Speaker 2: So Michael Verie Show is on the air.

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Speaker 3: Well, it's a story we thought we wouldn't have to

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Speaker 3: tell again. We were happy to leave this story behind. Unfortunately,

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Speaker 3: leaving behind is not What's City of Houston rump Ranger

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Speaker 3: Joey Ellis was known for. This story has reared its

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Speaker 3: ugly head from the bowels of badness. The City of Houston,

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Speaker 3: under Sylvester Turner, perhaps because of his leadership, had a

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Speaker 3: rump ranger who apparently wearing a badge, was showing up

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Speaker 3: in the parks and telling the men who were there

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Speaker 3: that they could either let him booty bangam or he'd

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Speaker 3: take them to jail. It was a terrible, terrible thing,

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Speaker 3: but it was the Sylvester Turner administration. What can you do? Well,

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Speaker 3: the Feds are now, according to the FBI, they're going

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Speaker 3: to be charging him with twenty federal charges. I've spoken

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Speaker 3: to some of the Feds involved in this thing, the

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Speaker 3: US Attorney's offices on this. He would take their driver's

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Speaker 3: licenses and their cell phones. He would pull in behind

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Speaker 3: their vehicle to block them. And they don't know, well,

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Speaker 3: rump ranger, do I just pooped over, I didn't wipe.

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Speaker 3: Do I have to let you get off on me?

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Speaker 3: They don't know, because they're not really sure. An old

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Speaker 3: rump ranger not only would he engage in banality and

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Speaker 3: buggery on innocent men walking through the parks of the

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Speaker 3: city of Houston, he would also steal their phones and

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Speaker 3: take their money. My goodness. In one case, they said

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Speaker 3: one victim, he made the guy strip naked and sexually

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Speaker 3: assault another man in front of him for his pleasure.

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Speaker 3: And he used a firearm and a badge to threaten

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Speaker 3: innocent city of Houston. And the problem is, law enforcement

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Speaker 3: tells me twenty charges means twenty people. They think there

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Speaker 3: are multiples of this, but nobody wants to come forward

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Speaker 3: and go, yeah, oh, rump ranger Ellis, he boody banged

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Speaker 3: me too. Nobody wants to admit to that, and understandably so,

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Speaker 3: so the Feds are bringing twenty charges against him. Khow

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Speaker 3: you with the story?

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Speaker 2: Federal Price theircutors and died at Ellis this morning on

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Speaker 2: twenty counts, all tied to the alleged actions they say

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Speaker 2: happened in the parks he once patrolled. Now, Ellis was

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Speaker 2: initially only facing three charges here in Harris County, including

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Speaker 2: two counts of a fife oppression and one count of

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Speaker 2: sexual assault. But since his last court appearance, investigators say

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Speaker 2: several victims have come forward with new allegations, resulting in

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Speaker 2: twenty new charges, some of which can only be prosecuted

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Speaker 2: at the federal level. One of those charges falling under

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Speaker 2: what is called the color of law, where he allegedly

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Speaker 2: committed a violation against someone based on their race and sexuality.

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Speaker 2: That's according to prosecutors, Ellis is accused of violating his victims'

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Speaker 2: rights after investigators say he would force men to strip

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Speaker 2: in the parks he was patrolling, and in some cases

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Speaker 2: would have them perform sex acts on him after threatening

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Speaker 2: to have them arrested if they didn't comply or pay

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Speaker 2: him money. Prosecutors say these alleged incidents happened in city

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Speaker 2: parks where usually gay men are known to meet. Today's

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Speaker 2: arrest by federal agents came as a surprise, not just

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Speaker 2: to Ellis but to his attorney as well.

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Speaker 3: We were not aware. Had we been aware, we still

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Speaker 3: would have come. It is still our intention to fight

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Speaker 3: this case with every fiber of our being. Everyone is

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Speaker 3: innocent unles, they are proven guilty, and mister Ellis still

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Speaker 3: stands by his innocence. In this case, it's more of

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Speaker 3: a relief.

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Speaker 2: It's a relief that these people are seeing this on

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Speaker 2: the news. They're seeing other victims coming forward, which then

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Speaker 2: gives them the.

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Speaker 4: Courage to come forward.

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Speaker 2: Now, Ellis is expected to appear in federal court later

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Speaker 2: this afternoon, where a judge will set his trial date.

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Speaker 2: His defense attorney tells us he's expected to be held

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Speaker 2: without bond. Meanwhile, investigators are asking any more victims out

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Speaker 2: there who may recognize Ellis and may have had an

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Speaker 2: encounter with him, to come forward.

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Speaker 3: So did you catch what's going on there? This is

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Speaker 3: where these stupid laws, this desperate attempt to pander to people.

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Speaker 3: Caitlin Clark, a white woman, is now responsible, they say,

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Speaker 3: for sixty percent of the revenues of the WNBA. She's

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Speaker 3: made the w NBA relevant at least. Young Girls Time

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Speaker 3: names her Person of the Year. She spends the entire

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Speaker 3: interview saying, I just have white privilege. We really need

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Speaker 3: to focus on the black girls. But you're the one

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Speaker 3: that everybody wants to No, no black girls. I'm white.

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Speaker 3: I shouldn't it's pitiful flagellating herself. You shouldn't need to

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Speaker 3: do that, but she does. So what they've done here

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Speaker 3: now is they're bringing federal charges. They're upgrading the charges

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Speaker 3: because they say the rump ranger is picking on people

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Speaker 3: based on their race, no, their sexuality. So let's be clear.

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Speaker 3: When rump Ranger rapes the men in the park, they're

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Speaker 3: saying he targeted them because they're gay, So is he

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Speaker 3: Well what if he raped straight men? No, no extra

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Speaker 3: charge for that. It's the fact that they're gay that

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Speaker 3: makes this worse. Well, he's gay. Wait what we have

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Speaker 3: some body cam footage. We don't know whether or not

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Speaker 3: this will be used at his trial or not.

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Speaker 1: Wow, hey, wait your turn, whoa, this is all right,

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Speaker 1: That's what That's what I was doing. I was just think,

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Speaker 1: let's go, let's move it up.

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Speaker 3: We don't technically know that he's gay. We we can't

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Speaker 3: be sure, but there are some ways for us to say.

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Speaker 3: You know what, I know how you're gay?

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Speaker 4: Gay?

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Speaker 5: Now, No, I'm not gay, I'm just celibate. I think,

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Speaker 5: I mean that sounds good. I just want you to

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Speaker 5: know that this is like the first conversation of like

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Speaker 5: three conversations that leads to you being gay, Like there's this,

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Speaker 5: and then in a year it's like, oh, you know,

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Speaker 5: I'm kind of gonna want to get back out there,

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Speaker 5: but I think I like guys. And then there's the

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Speaker 5: big Oh, I'm.

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Speaker 3: A gay guy. Now you're gay for saying that I'm gay.

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Speaker 3: For saying that.

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Speaker 6: You know how I know you're gay?

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Speaker 5: How do you know I'm gay?

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Speaker 3: Because you macro made yourself a pair of jean shorts.

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Speaker 4: No, I know you're gay.

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Speaker 5: You just told me you're not sleeping with women anymore.

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Speaker 5: You know how I know that you're gay?

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Speaker 2: How?

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Speaker 5: Because you're gay and you can tell who other gay

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Speaker 5: people are.

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Speaker 4: You know I know you're gay.

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Speaker 5: You like cold Play?

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Speaker 3: You know how I know that you're gay.

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Speaker 5: You like the movie Made in Manhattan. You know I

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Speaker 5: know your gay?

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Speaker 4: How?

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Speaker 5: I saw you make a spinach dip in a loaf

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Speaker 5: of sour dough bread once.

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Speaker 3: I'm not sure if we should be sad or proud,

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Speaker 3: but apparently there is Hollywood is in town, sniffing around

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Speaker 3: for to make a new TV show on this.

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Speaker 7: Rum.

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Speaker 6: Well, this is looking got you.

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Speaker 4: The girls all get pretty closing time when you're listening

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Speaker 4: to the Michael Berry.

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Speaker 5: Show on.

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Speaker 6: Well, I was throwing my job working in the park,

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Speaker 6: doing my job of looking for once you see the

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Speaker 6: park on Patrol's reputation for man on man fiction causing perforation. Well,

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Speaker 6: lower me all this that I see. It's a pair

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Speaker 6: of round fellows, one on their knees and once more

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Speaker 6: up and then a muster on the scene. Put your

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Speaker 6: hands in the air, under standing up. Please help you

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Speaker 6: take off your clothes down to the bus. I need

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Speaker 6: a toast of naked man. I need to see me

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Speaker 6: a naked man. Wow, you're for this undressing. Give me

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Speaker 6: two hundred bucks. Oh you god, it's a twenty. Well

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Speaker 6: that's your sup for you because I need my cash.

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Speaker 6: Open your phone and open your app. Open the cast

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Speaker 6: out baby. Pay the pop Rock Ranger. Your life's in

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Speaker 6: danger if you don't pay me. Pay the park Rock Ranger,

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Speaker 6: Buck Ruck Ranger, pop.

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Speaker 3: Up Brainer.

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Speaker 8: Ron Ranger, p.

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Speaker 5: Ranger shading me.

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Speaker 4: Pay the park rock Ranger.

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Speaker 8: Your life's in danger if you don't pay me.

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Speaker 6: Pay the park rob Ranger, bark Rock Ranger, Park Rock Ranger,

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Speaker 6: pok Rock Ranger.

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Speaker 8: Ranger, pay me, pay the talk rock Ranger. Your life's

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Speaker 8: in danger.

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Speaker 6: If you don't pay me, pay the park rock Ranger,

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Speaker 6: park Rock Ray, jump.

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Speaker 7: Up, raineruser, they ain't the buck Raja like many days.

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Speaker 6: I mean, you don't pay me.

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Speaker 8: Ras Rainer frock Raiser.

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Speaker 3: Sometimes when I'm out, people that I don't know know

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Speaker 3: who I am, I do know who I am and

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Speaker 3: don't like me, and they'll make snide remarks under their breath.

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Speaker 3: Sometimes I hear it, and I just choose not to engage,

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Speaker 3: because what's the good to come of that? If I'm

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Speaker 3: arrested tomorrow for beating somebody's ass, are more likely getting

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Speaker 3: my ass beat. You're gonna go, what did you do,

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Speaker 3: you dumbass? And then I'm gonna go, well, he insulted me,

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Speaker 3: and you're gonna go. Couldn't you have walked away? That's

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Speaker 3: not really what you ought to do. But I actually

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Speaker 3: had an encounter with this guy. I thought he just

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Speaker 3: didn't like me because of the show. I don't know

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Speaker 3: if he knew who I was. I was jogging Memorial Park.

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Speaker 3: That dude, Joey Ellis was standing there and I go

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Speaker 3: past and he mutters under his breath, what an ass?

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Speaker 3: Little did I know?

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Speaker 4: Ramon?

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Speaker 3: Little did I know? Sean Miles, writes, Zara fun fact

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Speaker 3: about ll Bean. When we visit the original store in Freeport, Maine,

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Speaker 3: we learned that they are open twenty four hours a day,

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Speaker 3: three hundred and sixty five days a year. Correct. First

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Speaker 3: time they ever closed was during COVID. They had to

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Speaker 3: have locks installed on their doors because they didn't have

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Speaker 3: locks prior to COVID, because they never closed. You know,

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Speaker 3: let me give you a little advice for your small business,

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Speaker 3: and honestly, this is advice for everybody, no matter what

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Speaker 3: you are, small business owner, employee, mom, teacher, cop I

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Speaker 3: think a lot about branding. Everybody, whether you realize it

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Speaker 3: or not, has a brand in the same way that

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Speaker 3: the product does. If I say to you, doctor Pepper,

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Speaker 3: what does that brand mean to you? Rc? Cola, Toyota,

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Speaker 3: pougeot sob Levi's. Now, that brand might mean different things

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Speaker 3: to different people, but there is no doubt that that

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Speaker 3: brand represents something. If you walk into a store and

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Speaker 3: there's a Cardier watch at the front, and there's the

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Speaker 3: certificate that says it's a legit watch, it is Cardier,

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Speaker 3: and it's twenty two dollars, you may say, well, heck,

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Speaker 3: I'll pick that if that really is it? Because I

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Speaker 3: don't even know much about Cardier, but I know the

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Speaker 3: brand has a value higher than that. Cardier is a

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Speaker 3: cautionary tale when folks who bought into Cardier started wanting

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Speaker 3: to maximize revenues and they started splashing Cardier on everything,

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Speaker 3: and it ended up that Cardier ended up I think

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Speaker 3: next to Martha Stewart at kmart, and they devalued the

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Speaker 3: brand so badly, so they brought in a turnaround Agent's

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Speaker 3: legendary story. They brought in turnaround agent, and what they

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Speaker 3: started doing was pulling the product off the shelf everywhere

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Speaker 3: they could. They had to starve the market of Cardier

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Speaker 3: to rebuild the market. That brand was so important. I

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Speaker 3: think probably the best example I can give of the

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Speaker 3: value of a brand is Domino's Pizza. I think it

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Speaker 3: was two thousand and nine, but I'm often wrong on details,

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Speaker 3: but I don't stop. I just keep going. You say

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Speaker 3: it with confidence, but let's say it's around two thousand

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Speaker 3: and nine twenty ten. Domino's Pizza had a problem on

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Speaker 3: their hands. Taste tests showed that Domino's pizza tasted like cardboard,

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Speaker 3: and that the market understood that people had a definite

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Speaker 3: opinion of Domino's, and it was not good. The pizza

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Speaker 3: did not taste good. So they did something that was

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Speaker 3: kind of one of those Hail Mary's. They created a

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Speaker 3: marketing campaign and in that marketing campaign they did kind

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Speaker 3: of a secret shopper tape deal. They asked people to

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Speaker 3: tell them about their pizza. In the marketing campaign, was

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Speaker 3: it tastes like cardboard, It's terrible, It's the worst I've

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Speaker 3: ever eaten. They paid a lot of money to tell

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Speaker 3: people that. But as part of that campaign they embraced

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Speaker 3: we're going to be better, and they spent a lot

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Speaker 3: of time testing which milk to use to create the

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Speaker 3: right cheese at the right temperature, which you know, Papa

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Speaker 3: John's had come on and was winning all the taste tests. Well,

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Speaker 3: domino slowly but surely by embracing that. In fact, it's

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Speaker 3: become at Swarthmore they study it in NBA glasses of

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Speaker 3: how to take what's bad about you and embrace it,

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Speaker 3: and Dominoes turned it around. And what they did in

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Speaker 3: the process, it's a dangerous, dangerous thing to do this.

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Speaker 3: They embraced the fact that we weren't good and we

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Speaker 3: got better, and the audiences bought it. And I tell

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Speaker 3: you that because the Dominoes brand. In fact, that there's

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Speaker 3: a report that goes around I follow all these financial

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Speaker 3: sites that if you bought Dominoes at a certain point

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Speaker 3: around twenty ten and you bought Apple, stop you think

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Speaker 3: of everything Apple is done to dominate, your Dominoes would

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Speaker 3: be worth more than your Apple. Do you believe that

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Speaker 3: if you bought the same amount of money, you know,

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Speaker 3: if you just bought one hundred thousand dollars worth whatever

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Speaker 3: it was? So that ll bean branding llll Bean is

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Speaker 3: not known for the latest and greatest product. Neither is

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Speaker 3: lands in they're known as we'll be here tomorrow. When

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Speaker 3: I begin a relationship with a new show sponsor, I

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Speaker 3: spend a lot of time setting expectations and I say,

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Speaker 3: for this to work, you want to go by Google

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Speaker 3: ad words, go ahead. You want to do you know,

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Speaker 3: geo fencing, go ahead, you want to do all the

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Speaker 3: digital go ahead, Facebook, go ahead. When you partner with us,

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Speaker 3: it's not advertising anymore. You're sponsoring our show. You are

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Speaker 3: making it so that I can tell my story every

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Speaker 3: day about whatever, and I'm telling people what you do.

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Speaker 3: So we're not going to promote discounts or sales, or

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Speaker 3: don't worry about today or tomorrow. Be good at what

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Speaker 3: you do, like lands in and tomorrow when people need you,

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Speaker 3: they'll come to you and you'll be able to sustain

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Speaker 3: that for decades.

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Speaker 7: To settle.

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Speaker 4: So I'm not e walk the I'm a new note

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Speaker 4: find Let my names ever remind.

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Speaker 2: Of a blues man.

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Speaker 3: That's all one of my great frustrations, whether it's a

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Speaker 3: show sponsor or place I go to. I don't think

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Speaker 3: people really understand that everybody and everything has a brand,

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Speaker 3: and what ends up happening is they start wanting to

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Speaker 3: make some money real fast. I'll give you a great example.

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Speaker 3: Do you remember the groupon phenomena? So groupon came out

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Speaker 3: and I know you know, But for those who don't know,

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Speaker 3: what GROUPON was gonna do is go to the Let's say,

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Speaker 3: go to a restaurant and say, hey, look, I can

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Speaker 3: bring in a bunch of money and a bunch of

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Speaker 3: people to your place. Here's what you do. You give

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Speaker 3: me a coupon or let me print a coupon that

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Speaker 3: half off you know, your meal, and I'll send all

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Speaker 3: these people in And so the restaurant's like man, I could.

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Speaker 4: Use the business.

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Speaker 3: Yeah, and the people are like, I'd like to have

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Speaker 3: a discount. Yeah, And it's a marriage maide in hell.

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Speaker 3: Because it turned out that the people who were on

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Speaker 3: groupon were people you didn't want in your restaurant. So

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Speaker 3: you'd have a nice restaurant, let's say, your gringoes, your

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Speaker 3: family oriented. You know, this is a place that's stable

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Speaker 3: and secure. And now all of a sudden, I don't

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Speaker 3: know if they ever did groupon. They probably didn't too

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Speaker 3: smart for that. Now you had a bunch of people

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Speaker 3: coming in there that don't pay their bill, that send

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Speaker 3: their food back. You're getting all the wrong work, you're

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Speaker 3: getting all the wrong demographics. And so it didn't take

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Speaker 3: long til people said, uh, no more groupon And then

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Speaker 3: there was a group on knockoff and they were going

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Speaker 3: to be better. You're not going to be better because

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Speaker 3: here is what people really struggle to understand, and I'm

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Speaker 3: going to say it because nobody else will. Every potential

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Speaker 3: customer is not the same. There are people who will

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Speaker 3: walk through the door of your restaurant who will hire

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Speaker 3: you to install a roof, who will hire you to

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Speaker 3: replace the tires on their car that you do not

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Speaker 3: want as customers. Not only will you not make money

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Speaker 3: off of them. They will make you want to get

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Speaker 3: out of the business you're in. They will make you

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Speaker 3: literally want to smash your head against a wall. And

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Speaker 3: then when they're done, when they're done running you through

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Speaker 3: the ringer and getting as much free stuff as they

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Speaker 3: can out of you, as threatening you and maybe dragging

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Speaker 3: lawyers into it and all that, when they've done with

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Speaker 3: all that, then they will go on every review site

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Speaker 3: and they will trash you, and you will, at the

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Speaker 3: end of the day realize that you brought yourself one

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Speaker 3: thousand dollars worth of problems to try to make ten dollars.

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Speaker 3: This is why you don't do discounts. This is why

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Speaker 3: you don't do a sale. If you look at brands

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Speaker 3: that matter, they don't engage in the desperate attempt to

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Speaker 3: make a dollar because by and large, the people who

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Speaker 3: are driven by that are people you do not want

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Speaker 3: as customers. What makes our show, and we're a little

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Speaker 3: old fashioned, what makes our show matter is I don't

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Speaker 3: care who it is. If it's Gringos, if it's Skeeter Brown,

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Speaker 3: if it's Connie Stagner. Our show sponsors say, I know

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Speaker 3: your listener when they walk in the door. They're different.

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Speaker 3: They don't come in with their chest bowed out ready

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Speaker 3: to run my business down. That's always one that gets me.

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Speaker 3: The guy that walks into the shop that product ain't

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Speaker 3: even any good. Well it's our best product, yes, last

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Speaker 3: year's product. Not even any good, not terrible? Okay, how

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Speaker 3: much you want for it?

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Speaker 4: Wait?

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Speaker 3: I thought it was terrible. That's how these people are.

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Speaker 3: You don't want that person. You don't want the people

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Speaker 3: who eat half the meal and send it back. Everybody

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Speaker 3: has a brand, and you got to decide what yours is.

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Speaker 3: And sometimes that brand means you don't sell the product

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Speaker 3: to the person who wants the product. You don't sell

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Speaker 3: the product at a discount. You don't get desperate and

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Speaker 3: do dumb stuff that kill your brand, because your brand

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Speaker 3: is bigger than that. You know how many actors have

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Speaker 3: ruined their careers with an image and then they sell

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Speaker 3: out and they play a role that absolutely destroys the

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Speaker 3: feelings people have. That brand isn't intangible, but it's real.

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Speaker 3: You have a brand with your spouse, with your kids,

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Speaker 3: with your own parents, with your employees. That's why when

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Speaker 3: you nail your secretary, the employees that work there, know

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Speaker 3: that it changes how they think of you, and God

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Speaker 3: forbid you then tell them to stop flirting with the

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Speaker 3: girls there. That's why when you cheat live Steel, you're

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Speaker 3: telling them that's okay in their own and then what

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Speaker 3: have you got the business?

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Speaker 2: You know?

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Speaker 3: I think about brands. Johnny Carrabo built up Carabas. Darden

359
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Speaker 3: paid him a fortune for it. He couldn't deal with

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00:25:09,640 --> 00:25:12,399
Speaker 3: them because they bring him into these meetings and they're like, Okay,

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Speaker 3: do you realize that you put three leaves too many

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Speaker 3: on this and two kutons too many? And he's like, well,

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Speaker 3: I don't know how many we put. We put a

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Speaker 3: lot And they said, do you realize that in one

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Speaker 3: year by cutting that back we could save two point

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Speaker 3: eight million dollars? And he said that's it. He's sitting

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Speaker 3: with the CEO when they did that, buy me out.

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Speaker 3: I'm done. So you go to any Carabas other than

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Speaker 3: the one on Kirby and Voss and you go, Nope,

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Speaker 3: this ain't it. It's not the same. You go to

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Speaker 3: those two. You go into Kirby, there's Johnny behind the counter, who,

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Speaker 3: by the way, no homo, but he has gotten so fit.

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Speaker 3: He's got great skin, tone. He's got those mattress Mac

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Speaker 3: really white teeth. That's a good looking dude for being

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Speaker 3: eighty three years old. I mean, I ain't saying he's

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Speaker 3: dam Passerini Michael Berry Show. Lots of folks have recorded

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Speaker 3: the song Here We Go Again, written by Don Lanier

378
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Speaker 3: and more importantly written by Red Stiegel. Some people say Stagall,

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Speaker 3: some people say Stegall. I've never met the man, so

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Speaker 3: I don't know exactly s T. E.

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Speaker 2: A G.

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Speaker 4: A L L.

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Speaker 3: But he is known as the cowboy poet. He's kind

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Speaker 3: of a real life Louis Lamore character who is a

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Speaker 3: great combination of cowboy and artists, who tries to preserve

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Speaker 3: the great old Texas legacies of honor and decency in

387
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Speaker 3: the cowboy way of life. And when you talk about brand,

388
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Speaker 3: and I tell you everybody has a brand. That's true

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Speaker 3: whether you're working out on the old Patch, or you're

390
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Speaker 3: a mechanic at a shop, or you're a mom of kids.

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Speaker 3: And when we're mindful of what that brand is and

392
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Speaker 3: how we protect that brand, it will affect what we do,

393
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Speaker 3: whether we go to the hospital to see our friend

394
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Speaker 3: or not, whether we pick up the trash out front,

395
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Speaker 3: when nobody's looking. It affects, it drives you. Once you

396
00:27:34,040 --> 00:27:37,520
Speaker 3: define what you want that brand to be, then you

397
00:27:37,680 --> 00:27:41,600
Speaker 3: make that brand happen. You're not required to be stuck

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Speaker 3: in the brand you always were, and anyone who won't

399
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Speaker 3: let you out of that brand because well you who

400
00:27:47,880 --> 00:27:51,200
Speaker 3: are you? You didn't go to college. Met with a

401
00:27:51,240 --> 00:27:56,520
Speaker 3: woman yesterday who's a title agent at a title company,

402
00:27:58,480 --> 00:28:01,919
Speaker 3: very successful at what she does, and it's real estate closing,

403
00:28:01,960 --> 00:28:03,960
Speaker 3: and I said, how much you make per year? And

404
00:28:04,080 --> 00:28:06,280
Speaker 3: she's an old friend. She and her husband have done

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00:28:06,600 --> 00:28:10,200
Speaker 3: very well. People just answer my questions because if you

406
00:28:10,920 --> 00:28:12,600
Speaker 3: as direct as I am, they figure they're kind of

407
00:28:12,600 --> 00:28:17,159
Speaker 3: supposed to. She said two fifty. I said, do you

408
00:28:17,320 --> 00:28:19,359
Speaker 3: realize how much money that is to do what you do?

409
00:28:21,080 --> 00:28:22,800
Speaker 3: And she said, not bad for a girl didn't go

410
00:28:22,840 --> 00:28:26,639
Speaker 3: to college. And I said, I'm not sure going to

411
00:28:26,720 --> 00:28:32,159
Speaker 3: college would have changed what you do. You manage my

412
00:28:32,240 --> 00:28:36,560
Speaker 3: real estate clothing. I gave you the property address, I

413
00:28:36,680 --> 00:28:39,520
Speaker 3: sent you the contract. You came to my office and

414
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Speaker 3: I'm signing a document. I didn't have to do a

415
00:28:42,360 --> 00:28:47,000
Speaker 3: single thing in between. You literally made everything happened. What

416
00:28:47,080 --> 00:28:48,800
Speaker 3: do you think that's worked to me? You think I'm

417
00:28:48,840 --> 00:28:51,440
Speaker 3: not going to send you every deal I have going forward.

418
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Speaker 3: It's my first time to try her out on a deal.

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Speaker 3: And she said, yeah, well, I didn't go to college.

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Speaker 3: I started working at nineteen years old. I said, yeah,

421
00:29:00,920 --> 00:29:03,680
Speaker 3: but you add value in college. Can't teach you how

422
00:29:03,720 --> 00:29:06,880
Speaker 3: to do that. You are what I tell my assistant,

423
00:29:07,080 --> 00:29:11,680
Speaker 3: But I tell Ramon, Chad, Jim and anybody else who

424
00:29:11,680 --> 00:29:14,960
Speaker 3: will listen. You are what I and most everybody else

425
00:29:15,080 --> 00:29:19,960
Speaker 3: needs in their lives. You're a problem solver. So many

426
00:29:20,080 --> 00:29:23,640
Speaker 3: people think that you're compensated by how long you've been there,

427
00:29:23,920 --> 00:29:28,400
Speaker 3: what your title is, how hard you work. That's such

428
00:29:28,400 --> 00:29:32,840
Speaker 3: an outdated notion. You solve problems or you don't, period,

429
00:29:33,280 --> 00:29:36,800
Speaker 3: end of story. You solve problems or you don't. And

430
00:29:36,920 --> 00:29:40,840
Speaker 3: if that's your brand, you're going to be valuable to people.

431
00:29:41,960 --> 00:29:45,480
Speaker 3: So I'm going to close the show today with a

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Speaker 3: poem that Red Stiegele wrote, and it's about the brand

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Speaker 3: of a guy who's working as a ranch hand and

434
00:29:54,920 --> 00:29:57,479
Speaker 3: how important it is to him to do right by

435
00:29:57,560 --> 00:30:00,400
Speaker 3: the guy who pays his bills, you know, the sort

436
00:30:00,440 --> 00:30:03,160
Speaker 3: of cowboy way of life, and that has I mean,

437
00:30:03,200 --> 00:30:05,760
Speaker 3: I think Landman does a great job kind of going

438
00:30:05,840 --> 00:30:08,800
Speaker 3: through this sense of honor and dignity. And I do

439
00:30:09,000 --> 00:30:10,719
Speaker 3: enjoy that because I had a lot of relatives who

440
00:30:11,440 --> 00:30:14,160
Speaker 3: spent a good portion of their time both in East

441
00:30:14,200 --> 00:30:19,160
Speaker 3: Texas and an Odessa in the oil patch, which can

442
00:30:19,240 --> 00:30:22,800
Speaker 3: be a tough business. And these are people who you know,

443
00:30:23,440 --> 00:30:25,760
Speaker 3: they may not have had a social media page, but

444
00:30:25,880 --> 00:30:28,960
Speaker 3: they understood what they stood for and who they were.

445
00:30:29,960 --> 00:30:32,840
Speaker 3: And I think every person once you understand that for

446
00:30:32,960 --> 00:30:34,960
Speaker 3: your business and all that. I fight with my show

447
00:30:35,040 --> 00:30:38,280
Speaker 3: sponsors all the time. No, I won't say that on

448
00:30:38,440 --> 00:30:41,400
Speaker 3: your behalf because that's not consistent with who I am,

449
00:30:41,520 --> 00:30:44,000
Speaker 3: and that's not consistent with who I think you want

450
00:30:44,080 --> 00:30:47,440
Speaker 3: to be. Understand your brand. Every single person should. Anyway,

451
00:30:47,800 --> 00:30:49,360
Speaker 3: here's the poem. I think it's wonderful.

452
00:30:49,920 --> 00:30:51,440
Speaker 4: You know, Jake, when we were growing up in the

453
00:30:51,520 --> 00:30:54,200
Speaker 4: cow Country, there was a phrase that we were taught

454
00:30:54,480 --> 00:30:58,520
Speaker 4: very early on. It's right for the brand, and it

455
00:30:58,680 --> 00:31:01,160
Speaker 4: means be loyal to the man who signs your check.

456
00:31:02,320 --> 00:31:04,520
Speaker 4: I wrote this point in nineteen eighty seven, and I

457
00:31:04,600 --> 00:31:06,520
Speaker 4: wanted to dedicate it to the all the men and

458
00:31:06,600 --> 00:31:10,960
Speaker 4: women who believe that a day's pay is the reward

459
00:31:11,480 --> 00:31:16,320
Speaker 4: for a day's work. His skin looked like leather. He

460
00:31:16,560 --> 00:31:19,720
Speaker 4: walked with a limp, talked with a slow Texas drawl.

461
00:31:20,760 --> 00:31:23,240
Speaker 4: His knuckles were nodded, and his right thumb was gone.

462
00:31:23,360 --> 00:31:26,760
Speaker 4: Said a stud bitted off late last fall. But hey,

463
00:31:26,880 --> 00:31:30,000
Speaker 4: we knew he was lying. We'd watched him dally it up.

464
00:31:30,920 --> 00:31:33,040
Speaker 4: But it ain't healthy to call him a liar. It

465
00:31:33,120 --> 00:31:35,760
Speaker 4: was Saturday night before the wagon went out, and he

466
00:31:35,880 --> 00:31:40,719
Speaker 4: is setting our new kid on fire. Now we've all

467
00:31:40,800 --> 00:31:43,240
Speaker 4: heard his stories about places he's been, and we think

468
00:31:43,320 --> 00:31:46,560
Speaker 4: that Jake's kind of strange. He looked over at me

469
00:31:46,640 --> 00:31:50,880
Speaker 4: and said, I'm schooling this boy about the unwritten laws

470
00:31:50,920 --> 00:31:54,160
Speaker 4: of the range. And the kid was enthralled, kind of

471
00:31:54,280 --> 00:31:56,680
Speaker 4: like in a trance. Jake sens that he had a

472
00:31:56,760 --> 00:32:00,720
Speaker 4: good grip, so he straightened up, hitched his pan, took

473
00:32:00,760 --> 00:32:03,240
Speaker 4: a drink of cold beer, turned around with his hand

474
00:32:03,320 --> 00:32:07,920
Speaker 4: on his hips, and he said, son, a man's brand

475
00:32:08,640 --> 00:32:12,480
Speaker 4: is his own special mark. It says this is mine.

476
00:32:12,600 --> 00:32:15,480
Speaker 4: Leave it alone. If you hire out to a man,

477
00:32:15,720 --> 00:32:19,000
Speaker 4: ride for his brand and protect him like it was

478
00:32:19,080 --> 00:32:23,880
Speaker 4: your own. Mister Wagner, come out here in nineteen o three.

479
00:32:24,880 --> 00:32:29,640
Speaker 4: This country was sagebrush, mesquite trees and sand, and he

480
00:32:29,760 --> 00:32:32,360
Speaker 4: carved him this ranch out of blood, sweat and guts.

481
00:32:33,480 --> 00:32:37,560
Speaker 4: Be proud when you ride for his brand. If you

482
00:32:37,640 --> 00:32:41,320
Speaker 4: hired out the string barb war build him a fence,

483
00:32:42,360 --> 00:32:46,520
Speaker 4: it don't matter if it's four or five strand just

484
00:32:46,680 --> 00:32:50,600
Speaker 4: remember it was you who asked for the job. Don't

485
00:32:50,680 --> 00:32:53,760
Speaker 4: bitch when you ride for this brand, because mister Wagner

486
00:32:53,800 --> 00:32:57,680
Speaker 4: don't hold with complainers. He'll fire one for it and quit.

487
00:32:58,720 --> 00:33:01,240
Speaker 4: If you don't like our out, head down the trail.

488
00:33:01,400 --> 00:33:06,120
Speaker 4: Find a horse at your saddle, little fit. But if

489
00:33:06,160 --> 00:33:08,320
Speaker 4: you get up early and catch you on bronk and

490
00:33:08,440 --> 00:33:12,520
Speaker 4: show the boss that you're making a hand, mister Wagner

491
00:33:12,520 --> 00:33:15,880
Speaker 4: will be there to cover your bets long as you

492
00:33:16,040 --> 00:33:20,720
Speaker 4: ride for his brand, he said, the winter I'll spend

493
00:33:20,800 --> 00:33:23,400
Speaker 4: at the Sixes. We had a man at the old

494
00:33:23,480 --> 00:33:26,680
Speaker 4: Taylor place who rode up on some hiders, a skin

495
00:33:26,800 --> 00:33:29,840
Speaker 4: and a cow and squared off at them scamps, face

496
00:33:29,920 --> 00:33:34,920
Speaker 4: to face. He could have rolled off never looked back,

497
00:33:35,960 --> 00:33:39,400
Speaker 4: but he wasn't that kind of man. We found him

498
00:33:39,440 --> 00:33:43,120
Speaker 4: in Ash Creek, shot all the hell. No Conna Joe

499
00:33:43,920 --> 00:33:48,880
Speaker 4: died for the brand. Well we know the old man

500
00:33:48,960 --> 00:33:51,880
Speaker 4: tells a windy or two like the one about losing

501
00:33:51,960 --> 00:33:55,280
Speaker 4: his thumb and no ConA was killed in a bar

502
00:33:55,400 --> 00:33:58,200
Speaker 4: in Fort Worth with the demons in a bottle of rum.

503
00:34:00,120 --> 00:34:02,120
Speaker 4: But I got to thinking about what he had said,

504
00:34:02,240 --> 00:34:05,640
Speaker 4: and the more of it I understand, the more I

505
00:34:05,760 --> 00:34:10,560
Speaker 4: believe we'd be all better off if more people would

506
00:34:10,760 --> 00:34:12,279
Speaker 4: ride for the brand.

507
00:34:20,000 --> 00:34:22,399
Speaker 3: That was for you. Ramon, you need to please sure

508
00:34:22,440 --> 00:34:24,520
Speaker 3: you O trewing stuff up.

509
00:34:25,160 --> 00:34:27,520
Speaker 4: That's pass The best way to tell you that