Speaker 1: Bloomberg Audio Studios, podcasts, radio news.
Speaker 2: Shoul We've begetting down some serious coverage and we make
Speaker 2: jokes about it, but it's not funny. It's a huge,
Speaker 2: huge research study for Global Wall Street. Paul, why don't
Speaker 2: you bring in Filipo here, because you're more a tune
Speaker 2: to the World Cup.
Speaker 1: Than absolutely Flip of Florni joints a series a director
Speaker 1: in the Equity Research Department of City covering a lot
Speaker 1: of the consumer products companies. Flip I know you guys
Speaker 1: did a big survey of consumers around the world and
Speaker 1: how they plan to consume the World Cup, what kind
Speaker 1: of stuff they're going to do around the World Cup.
Speaker 1: Talk to us about some of your findings.
Speaker 3: Yeah, good morning, guys, thanks for having me on. Look,
Speaker 3: we did a big study here. We looked at seven
Speaker 3: countries globally, the three host countries US, Mexico, and Canada,
Speaker 3: and then countries in Europe and Latin America where soccer
Speaker 3: fans that are very hashna about the games and look generally,
Speaker 3: one of the main takeaway is that the engagement globally
Speaker 3: is very elevated. Ninety seven percent of respondents they plan
Speaker 3: to engage somehow with the games, whether it's watching it
Speaker 3: live on TV, whether it's following on social media, or
Speaker 3: going live to the game. About twenty percent of respondents
Speaker 3: said they plan to go live. And the average ticket
Speaker 3: prices you've heard a lot about those ticket prices being
Speaker 3: very elevated. People already spent about five hundred and ninety
Speaker 3: dollars on average to buy tickets for once in single games,
Speaker 3: so it's elevated, but the engagement level are very high.
Speaker 3: And then we ask specifically because I cover more the
Speaker 3: consumer staples groups, specifically about food and beverage consumption, and
Speaker 3: generally we are seen, on average, people plan to spend
Speaker 3: about one hundred and fifteen dollars extra per week during
Speaker 3: the games on food and beverage items, so clearly there's
Speaker 3: going to be an increasing consumption behavior. We've also seen
Speaker 3: in terms of responses that people plan to be a
Speaker 3: little bit more relax with their diets or with their
Speaker 3: typical eating and drinking habits, so that could be also
Speaker 3: a bit of a boost for general food and beverage companies.
Speaker 1: You know, we see here in the US Filippo Super
Speaker 1: Bowl time and it's all about chicken wings and beer
Speaker 1: and all that kind of stuff. And I know the
Speaker 1: consumer products companies that you cover, they go big time
Speaker 1: on advertising. What do folks tell me that they're going
Speaker 1: to do around game time these days in terms of
Speaker 1: their behavior?
Speaker 3: Yeah, absolutely so we ask both in terms of food
Speaker 3: and beverage consumption. In terms of food consumption, the clear
Speaker 3: favorites were pizza and potato chips. About forty nine percent
Speaker 3: of respondents said they plan to eat pizza in the game.
Speaker 3: That forty six percent salty snacks, So not a big
Speaker 3: surprise there, right, Those are kind of like clear favorites.
Speaker 3: And in terms of beverages, within alcoholic beverages was the
Speaker 3: clear winner sixty four percent of response that they replied
Speaker 3: to drink beer and then in non achay soft drinks
Speaker 3: traditional soft drinks, so that is about fifty So not
Speaker 3: big surprises. Companies are definitely pushing significant in their marketing
Speaker 3: campaign and you have if I had some global sponsors, right,
Speaker 3: So those those are the ones that.
Speaker 2: Sure, I'm sure you're going to quiet a beverage with
Speaker 2: Jane Frazier. She wants England go after it with Harry
Speaker 2: Kanan all, but you need to explain to me. Alessandro
Speaker 2: Bastoni gets a red card against Bosnia Harrisgovina and for
Speaker 2: the third time around, Italy doesn't make the World Cup.
Speaker 2: Filipo discuss.
Speaker 3: No, it's I was devastating. I'm Italian born and raised
Speaker 3: in Italy. It's been it's been really challenging to see
Speaker 3: to see our team missa for the third straight time.
Speaker 3: We need a big generational shift. I think, hopefully for
Speaker 3: the next one will be in a better shape.
Speaker 2: But Ero got his first gray hair of this. I mean, flip,
Speaker 2: help me out here with the importance to Italy, just
Speaker 2: as one example that they did not make the World Cup,
Speaker 2: which frankly sounds on America. How can you have it
Speaker 2: without Italy? I know fully, but what is going on
Speaker 2: with the offspring the ute of Italy?
Speaker 3: Yeah, no, it's you're right. I mean, like, look, I
Speaker 3: was I was very young when we won the World
Speaker 3: Cup in two thousand and six, and I remember that
Speaker 3: was a phenomenal day. But we I think what the
Speaker 3: problem has been is that the new generation, they haven't
Speaker 3: given a lot of opportunities to really step up to
Speaker 3: be games. And then when you have big games like
Speaker 3: The BOSSI wanted just sudden that game, you feel too
Speaker 3: much pressure that was I think that's what happened.
Speaker 2: Who do you pick? Who you do you feel has
Speaker 2: the upper hand here?
Speaker 3: I think France has the better team in terms of
Speaker 3: players and style. I also like Spain.
Speaker 2: Scotland, you know, I think Scotland can go all the
Speaker 2: way at City. We'll have to see Filipo. Thank you
Speaker 2: so much. I'm sure you'll never come back. Our first
Speaker 2: World Cup study here Filipo for Learning with world class
Speaker 2: consumer analysis here wrapped around uh the World Cup, and
Speaker 2: we do note that it's without Italy.