WEBVTT - How to Make a Podcast

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<v Speaker 1>Get in touch with technology with tech Stuff from how

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<v Speaker 1>stuff works dot com. Hey there, and welcome to tech Stuff.

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<v Speaker 1>I am your host, Jonathan Strickland. I'm an executive producer

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<v Speaker 1>at how Stuff Works in I love all things tech,

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<v Speaker 1>and recently I did a live stream celebrating the tenth

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<v Speaker 1>anniversary of tech Stuff. I know I've been talking a

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<v Speaker 1>lot about that, but to me, it's a really big

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<v Speaker 1>deal to to be the host of a show that's

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<v Speaker 1>lasted ten years. And we did some question answer stuff

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<v Speaker 1>on that episode, and some people were asking me about

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<v Speaker 1>what it takes to start your own podcast, And so

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<v Speaker 1>I've talked a little bit about that in previous episodes

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<v Speaker 1>and kind of covered it in brief, but today I

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<v Speaker 1>really want to dive into this concept. What does it

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<v Speaker 1>take to make your own podcast? Let's say that maybe

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<v Speaker 1>you are interested in launching your own show. What are

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<v Speaker 1>the things that you need to think about? What are

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<v Speaker 1>the steps you have to take? How much work is

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<v Speaker 1>it to produce a show? And as it turns out,

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<v Speaker 1>the answer to that question is variable on a lot

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<v Speaker 1>of different factors. But the first thing I would say,

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<v Speaker 1>you have to do the most important thing by far

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<v Speaker 1>out of all the stuff you're gonna have to do

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<v Speaker 1>to make a show is to pick a topic or

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<v Speaker 1>a subject something that your podcast is about. If you

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<v Speaker 1>want to do the podcast about nothing, you're gonna find

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<v Speaker 1>it incredibly challenging to stick to a schedule time and

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<v Speaker 1>time again. It is just gonna be tough. Plus, you

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<v Speaker 1>want to have a good focus to give yourself direction

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<v Speaker 1>for producing the show. You want to make sure that

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<v Speaker 1>you are able to have a goal in sight. Not

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<v Speaker 1>only that, but it also helps when you're categorizing your

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<v Speaker 1>podcast because a lot of people find podcasts by going

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<v Speaker 1>into their podcatching application of choice to typically, Apple podcasts

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<v Speaker 1>is the grand daddy of them. That's the biggest one

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<v Speaker 1>out of all of the directories out there. But whether

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<v Speaker 1>you're doing that or Stitcher or Spotify or Google Play

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<v Speaker 1>or any of those things, chances are you're looking at

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<v Speaker 1>things like categories because you know what your interests are

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<v Speaker 1>and you want to look for podcasts that serve up

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<v Speaker 1>your interests. That's true for audiences around the world. So

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<v Speaker 1>if you are able to focus on your show and

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<v Speaker 1>give it a subject that you are going to reliably

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<v Speaker 1>be able to talk about week after week, that will

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<v Speaker 1>allow you to categorize your show and make it easier

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<v Speaker 1>for other people to find it, because ultimately, you want

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<v Speaker 1>people to listen to your show. Otherwise, why are you

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<v Speaker 1>going through the motions of doing it. You could just

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<v Speaker 1>talk to friends about stuff without ever having to go

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<v Speaker 1>through the trouble of recording and editing and publishing and

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<v Speaker 1>sending it to podcast directories if that were the case.

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<v Speaker 1>So presume presumably you want people to listen to it.

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<v Speaker 1>So finding a focus something you're passionate about already is

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<v Speaker 1>really important, and I think being passionate is is incredibly

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<v Speaker 1>necessary so that you will not lose enthusiasm for the

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<v Speaker 1>subject of whatever your podcast is, and it doesn't have

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<v Speaker 1>to be a specific thing. Like there's some great shows

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<v Speaker 1>out there. My Brother, My Brother and Me, which I

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<v Speaker 1>mentioned in a previous episode, is a fantastic comedy show

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<v Speaker 1>where three brothers give terrible advice from questions that are

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<v Speaker 1>sent in from the audience or cold from Yahoo answers,

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<v Speaker 1>and it's hilarious. It does have some structure and it

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<v Speaker 1>does have a focus in that it is this kind

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<v Speaker 1>of advice show for the modern era, as they say,

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<v Speaker 1>tech stuff. We focus on technology and its intersection with culture.

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<v Speaker 1>The Soundtracks show is all about soundtracks, movie music, and

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<v Speaker 1>television music and how that's changed and involved in the

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<v Speaker 1>influences that have gone into it. So picking your sub

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<v Speaker 1>act is uh is great, and being passionate about it

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<v Speaker 1>is even better. You don't have to know everything about

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<v Speaker 1>your subject. In fact, I would argue that for some

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<v Speaker 1>podcasts that makes the show even better, whether it's a

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<v Speaker 1>serious show or a comedy show. If it's a comedy show,

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<v Speaker 1>then the comedy can be in you not knowing about

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<v Speaker 1>a lot about whatever the subject is and learning about it.

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<v Speaker 1>But in a nonfiction or non comedy show, it could

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<v Speaker 1>be you learning things and then expressing that to your audience.

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<v Speaker 1>That's very much what tech stuff is. I frequently, if

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<v Speaker 1>I'm going into a subject, I might know a little

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<v Speaker 1>bit about it, but I never know enough to do

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<v Speaker 1>a forty five minute show about it. So tech stuff

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<v Speaker 1>is really ultimately the documentation of me learning about something

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<v Speaker 1>and then expressing what I've learned to you guys. I

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<v Speaker 1>think that's where a lot of the value of tech

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<v Speaker 1>stuff comes in. It's it's the excitement I get from

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<v Speaker 1>getting to learn something. So you don't have to have

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<v Speaker 1>encyclopedic knowledge about your subject. I'm not suggesting that if

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<v Speaker 1>you do happen to have encyclopedic knowledge about something and

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<v Speaker 1>not that very many people are talking about it, you

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<v Speaker 1>might be ideal for a brand new podcast. But yes,

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<v Speaker 1>step one pick your subject. Step two is kind of

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<v Speaker 1>deciding how you want to talk about this right, how

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<v Speaker 1>you want to treat your subject, not just what it's

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<v Speaker 1>going to be about, but what sort of format is

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<v Speaker 1>your podcast going to be? How many hosts are going

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<v Speaker 1>to be involved. Is it going to be a solo

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<v Speaker 1>host show like tech stuff? Is it going to have

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<v Speaker 1>multiple hosts and and it will be conversational in nature.

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<v Speaker 1>Is it going to be an interview show where you're

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<v Speaker 1>going to be recording interviews with various people, And if so,

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<v Speaker 1>how are you going to do that? Because that's going

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<v Speaker 1>to come into planning. Leader on also figuring out is

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<v Speaker 1>it going to be a nonfiction show? Is it a

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<v Speaker 1>fiction show? Maybe you want to talk about horror, for example,

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<v Speaker 1>and maybe you want to do a fiction show where

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<v Speaker 1>you actually create either a fictional horror story or maybe

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<v Speaker 1>you're talking about fictional horror movies. That is a very

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<v Speaker 1>different thing than a nonfiction show where you're really taking

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<v Speaker 1>a more a more methodical approach to discussing the topic.

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<v Speaker 1>Is it scripted? If it's scripted, that's going to add

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<v Speaker 1>more time. You're gonna have to write everything before you

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<v Speaker 1>actually record. But scripted ones can keep things nice and

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<v Speaker 1>tight and really again focused on whatever the subject is.

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<v Speaker 1>Or is it improvised? Is it something where you only

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<v Speaker 1>have a vague idea of what you want to talk

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<v Speaker 1>about and everything else just comes out during the recording process.

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<v Speaker 1>That could be a lot of fun. It could also

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<v Speaker 1>mean that you might have a lot of editing to

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<v Speaker 1>do once you're done recording. You could do the interview approach,

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<v Speaker 1>which again puts a lot of the pressure on the

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<v Speaker 1>other person. You have to learn how to be a

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<v Speaker 1>good interview or something that I'm still learning. Honestly, I

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<v Speaker 1>would not call myself a good interviewer at all. It's

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<v Speaker 1>something that I'm working on, but it's still something that

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<v Speaker 1>I'm new to. Or is it conversational? Do you have

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<v Speaker 1>someone else sit down with you and you just break

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<v Speaker 1>down a topic. That's the way tech stuff started. Chris

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<v Speaker 1>Palette and I would do our research independently and sit

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<v Speaker 1>down and have a conversation. All of these are are

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<v Speaker 1>different ways of treating your subject matter, but it is

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<v Speaker 1>good to figure out which one you want to do

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<v Speaker 1>before you get started. You might also want to give

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<v Speaker 1>consideration to things like how long should an episode be?

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<v Speaker 1>How how what are you shooting for a lot of

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<v Speaker 1>people like to aim for that thirty to fifty minute window.

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<v Speaker 1>That's the way tech stuff used to be. Now it's

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<v Speaker 1>closer to thirty five minutes, but that tends to be

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<v Speaker 1>pretty good for people who are on commutes, so it's

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<v Speaker 1>a very popular length that people aim for. And this

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<v Speaker 1>also it's important for two reasons why. And you need

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<v Speaker 1>to figure out how long is it going to take

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<v Speaker 1>you to give your subject matter the treatment it deserves

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<v Speaker 1>per episode. Uh, because you want episodes to be long

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<v Speaker 1>enough to really tackle something, whether it's comedy or nonfiction,

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<v Speaker 1>whatever it may be. But also it determines how much

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<v Speaker 1>work you're going to have to do, both in pre

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<v Speaker 1>production and in post production. Not only that, but also recording.

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<v Speaker 1>I mean, obviously the longer the episode is, the more

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<v Speaker 1>time you're going to be spending speaking into a microphone.

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<v Speaker 1>So unless you're just uploading as you record, in other words,

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<v Speaker 1>you're doing no post production editing at all. Your shows

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<v Speaker 1>are going to take some time to edit and publish,

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<v Speaker 1>and the longer the show, obviously, the longer that process becomes.

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<v Speaker 1>And it can be more than just linear. Right, recording

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<v Speaker 1>a half hour show and then editing it and then

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<v Speaker 1>publishing it does not necessarily take uh half the time

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<v Speaker 1>of recording, writing, recording, and editing and publishing an hour

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<v Speaker 1>long show. That can actually take longer, especially depending if

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<v Speaker 1>you're if you're not proficient in editing yet, if you're

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<v Speaker 1>just starting out, longer shows are going to take you

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<v Speaker 1>much longer to edit. So let's say like typically for me,

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<v Speaker 1>I would say that it would take me about one

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<v Speaker 1>and a half times as long to edit a show

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<v Speaker 1>as it took to record the show. So for a

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<v Speaker 1>half hour show, it would take three quarters of an

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<v Speaker 1>hour to edit it, but if it were an hour

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<v Speaker 1>long show, then it would take an hour and a

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<v Speaker 1>half to edit it. Um maybe maybe up to two hours,

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<v Speaker 1>depending upon how complicated the show is, and of course

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<v Speaker 1>the more people you add to it, the more editing

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<v Speaker 1>you may have to do. So the more complicated the show,

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<v Speaker 1>the longer it's going to take you to produce an

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<v Speaker 1>individual episode. And this is very important for you to

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<v Speaker 1>think about early on. And the reason for that is

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<v Speaker 1>every time you make a show a little more complicated

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<v Speaker 1>or it's a little harder to prepare and then to

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<v Speaker 1>do the editing and publishing on, you have created a

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<v Speaker 1>barrier between you and doing it again, because the harder

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<v Speaker 1>it is, the more you're going to feel disinclined to

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<v Speaker 1>record and edit and publish the next one, even if

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<v Speaker 1>you're really excited about the subject. So you want to

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<v Speaker 1>be careful. You want to know your limitations, and you

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<v Speaker 1>don't want to jump in saying, all right, it's gonna

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<v Speaker 1>be a four host show. Episodes are going to be

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<v Speaker 1>an hour and a half long, and we're gonna have

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<v Speaker 1>a whole lot of soundscaping. We're gonna have sound effects,

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<v Speaker 1>we're gonna music, we're gonna have transitions, we're gonna have

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<v Speaker 1>all this stuff. I'm gonna add it all in post.

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<v Speaker 1>Because you're talking about a process where by the end

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<v Speaker 1>of it, you may be spending three or four hours

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<v Speaker 1>per episode editing it before you ever publish it, and

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<v Speaker 1>by the time it goes out, you're sick of it

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<v Speaker 1>and you don't ever want to touch it again. So

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<v Speaker 1>you want to be careful about this sort of stuff.

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<v Speaker 1>That's not to say don't be ambitious. You certainly should

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<v Speaker 1>try to be ambitious. And then, finally, one other thing

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<v Speaker 1>I think you should think about before you really get

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<v Speaker 1>going is how frequently do you want to publish this show?

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<v Speaker 1>Should it be a monthly show, should it be weekly,

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<v Speaker 1>bi weekly? Maybe you published multiple times a week. Maybe

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<v Speaker 1>you're crazy and you're you're publishing four new episodes of

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<v Speaker 1>your show every week, plus a rerun on Friday's. If

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<v Speaker 1>you're insane, that might be what you're doing. I don't

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<v Speaker 1>recommend starting out that way. But again, the more frequently

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<v Speaker 1>you decide you want to publish, the more work you

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<v Speaker 1>have created for yourself. And unless you are podcasting as

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<v Speaker 1>a full time gig, then you're doing this on your

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<v Speaker 1>off time, and the less free time you're gonna have

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<v Speaker 1>for other stuff if you're doing it more frequently. I

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<v Speaker 1>usually recommend to people to aim for maybe once a week,

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<v Speaker 1>but it is also important to try and stick to

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<v Speaker 1>a schedule once you've decided what it is. Uh So,

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<v Speaker 1>once you've decided what you can reasonably do within any

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<v Speaker 1>given amount of time, do your best to stick with

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<v Speaker 1>that as best you can, because it's a good way

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<v Speaker 1>to gain an audience. If you are publishing haphazardly, then

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<v Speaker 1>people don't know when your episodes come out, and people

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<v Speaker 1>are less inclined to to subscribe. So I highly recommend

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<v Speaker 1>you figure out how frequently you want to publish, and

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<v Speaker 1>then you stick to that as best you can. If

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<v Speaker 1>you start out and you find out that you were

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<v Speaker 1>too ambitious, it's fine to scale back, especially early on,

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<v Speaker 1>because people will get used to it once you've established

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<v Speaker 1>the routine. But it is good to have that timely,

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<v Speaker 1>predictable approach. So if you publish, if people know, hey,

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<v Speaker 1>a new episode goes up by six pm every Wednesday,

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<v Speaker 1>then people have something to look forward to. If you

0:12:43.800 --> 0:12:47.040
<v Speaker 1>don't have that regular schedule, people never know when a

0:12:47.080 --> 0:12:49.199
<v Speaker 1>new episode is going to be out, and you'll start

0:12:49.240 --> 0:12:52.959
<v Speaker 1>losing listeners. All right, that's just the beginning of some

0:12:53.040 --> 0:12:56.600
<v Speaker 1>tips and tricks to starting your own podcast. We're gonna

0:12:56.600 --> 0:12:58.920
<v Speaker 1>talk more about this in just a second, but first,

0:12:59.440 --> 0:13:10.200
<v Speaker 1>let's take quick break to thank our sponsor. Okay, so

0:13:10.280 --> 0:13:12.960
<v Speaker 1>let's assume you've picked out what you want to talk about,

0:13:13.160 --> 0:13:16.480
<v Speaker 1>you know, the subject of your podcast. Uh, let's say

0:13:16.520 --> 0:13:19.160
<v Speaker 1>that you've you've picked a topic that a lot of

0:13:19.200 --> 0:13:23.120
<v Speaker 1>people haven't really dove into in great detail. Because if

0:13:23.160 --> 0:13:24.880
<v Speaker 1>you do pick something that has already got a lot

0:13:24.880 --> 0:13:26.880
<v Speaker 1>of podcasts about it, then you also have to figure

0:13:26.920 --> 0:13:29.960
<v Speaker 1>out how do you differentiate your show from all the

0:13:30.000 --> 0:13:33.920
<v Speaker 1>other shows that already exist. That's really complicated too. Like

0:13:34.000 --> 0:13:37.400
<v Speaker 1>with tech Stuff, there are a lot of technology podcasts

0:13:37.400 --> 0:13:39.920
<v Speaker 1>out there. There are a huge number. Some of them

0:13:40.000 --> 0:13:44.240
<v Speaker 1>are very very hyper focused on a specific topic like

0:13:44.760 --> 0:13:49.720
<v Speaker 1>Android or Apple or things like that, or video games. UH.

0:13:49.840 --> 0:13:52.280
<v Speaker 1>There are shows that are dedicated to news. So when

0:13:52.320 --> 0:13:54.960
<v Speaker 1>we launched tech Stuff, we wanted to make sure we

0:13:54.960 --> 0:13:57.800
<v Speaker 1>were taking a different take on technology. We were really

0:13:57.840 --> 0:14:01.040
<v Speaker 1>looking at not just how tech works, but how it

0:14:01.080 --> 0:14:05.560
<v Speaker 1>interacts with us, how it shapes our culture and our society,

0:14:05.760 --> 0:14:08.640
<v Speaker 1>and how that changes over time. Because that's really fascinating

0:14:08.679 --> 0:14:12.040
<v Speaker 1>to me, and it goes beyond telling news, which is

0:14:12.200 --> 0:14:16.080
<v Speaker 1>really useful. There's some great tech news podcasts out there,

0:14:16.800 --> 0:14:20.800
<v Speaker 1>and they're entertaining their informative and it really helps if

0:14:20.840 --> 0:14:22.560
<v Speaker 1>you want to stay up to date on what's happening

0:14:22.560 --> 0:14:25.200
<v Speaker 1>in the world of technology. But I knew that I

0:14:25.240 --> 0:14:30.240
<v Speaker 1>could not do that better than UH podcasts like This

0:14:30.280 --> 0:14:33.440
<v Speaker 1>Weekend Tech or at the time se nets buzz out loud.

0:14:33.480 --> 0:14:36.960
<v Speaker 1>But today I would say things like daily tech news show. Uh,

0:14:36.960 --> 0:14:38.640
<v Speaker 1>those kind of shows. I knew I couldn't do it

0:14:38.680 --> 0:14:41.920
<v Speaker 1>as well as as those guys do it, So I

0:14:42.080 --> 0:14:45.240
<v Speaker 1>chose a different route for tech stuff. Same thing should

0:14:45.280 --> 0:14:47.160
<v Speaker 1>be true for your show. If you're going into something

0:14:47.200 --> 0:14:52.240
<v Speaker 1>that has a lot of podcasts about that subject matter

0:14:52.440 --> 0:14:54.560
<v Speaker 1>out there already, you need to figure out something that

0:14:54.600 --> 0:14:59.479
<v Speaker 1>differentiates yours. Moving beyond those basics like the idea of

0:14:59.480 --> 0:15:02.600
<v Speaker 1>of struck sure and subject matter and all that kind

0:15:02.600 --> 0:15:06.040
<v Speaker 1>of stuff, let's talk about actual tech. What do you need?

0:15:06.480 --> 0:15:10.200
<v Speaker 1>What stuff do you need in order to record a show? Well,

0:15:10.320 --> 0:15:14.600
<v Speaker 1>you're gonna you're gonna need a microphone. That's a big one.

0:15:14.920 --> 0:15:17.320
<v Speaker 1>Although I guess you could if you really wanted to

0:15:17.440 --> 0:15:20.160
<v Speaker 1>use something as simple as a phone to record stuff.

0:15:20.160 --> 0:15:23.040
<v Speaker 1>But the quality is going to be fairly low. Now,

0:15:23.080 --> 0:15:26.480
<v Speaker 1>sound recording quality, you actually have a lot of leniency

0:15:26.520 --> 0:15:30.160
<v Speaker 1>in this. There's you don't have to have the best

0:15:30.200 --> 0:15:33.720
<v Speaker 1>sounding quality audio out there in order to do well

0:15:33.800 --> 0:15:37.680
<v Speaker 1>in podcasting, although it helps, um if it's if it's

0:15:37.720 --> 0:15:40.120
<v Speaker 1>really bad, it's distracting. If you've got a lot of

0:15:40.360 --> 0:15:44.200
<v Speaker 1>hiss or hum, If there's a lot of distortion in

0:15:44.280 --> 0:15:47.400
<v Speaker 1>the voice. Then that ends up being kind of a

0:15:47.520 --> 0:15:52.360
<v Speaker 1>a detractor from the quality of your show. So getting

0:15:52.360 --> 0:15:55.640
<v Speaker 1>a decent microphone is not a bad idea. And by

0:15:55.680 --> 0:15:58.800
<v Speaker 1>decent I don't necessarily mean super expensive. I mean you

0:15:58.840 --> 0:16:01.000
<v Speaker 1>can go crazy. If you've got the money and you

0:16:01.040 --> 0:16:04.680
<v Speaker 1>want to have a killer audio recording setup, you can

0:16:04.680 --> 0:16:07.920
<v Speaker 1>go and do it. But I don't think it's absolutely

0:16:07.960 --> 0:16:11.960
<v Speaker 1>necessary to get a good sounding podcast out there. Uh,

0:16:11.960 --> 0:16:14.800
<v Speaker 1>it is important for you to educate yourself about microphones.

0:16:14.840 --> 0:16:17.680
<v Speaker 1>There are lots of different kinds. For example, you have

0:16:17.800 --> 0:16:22.520
<v Speaker 1>dynamic versus condenser mikes. Dynamic microphones tend to be directional.

0:16:22.760 --> 0:16:24.880
<v Speaker 1>That means that you kind of have to speak into

0:16:24.960 --> 0:16:27.920
<v Speaker 1>them pretty much dead on to get really good sound.

0:16:28.040 --> 0:16:31.000
<v Speaker 1>They don't pick up sound from outside of a cone

0:16:31.400 --> 0:16:33.160
<v Speaker 1>that kind of extends out from where the end of

0:16:33.160 --> 0:16:35.680
<v Speaker 1>the microphone is, so you have to have it positioned

0:16:35.680 --> 0:16:38.280
<v Speaker 1>in such a way that you're talking into it. They

0:16:38.320 --> 0:16:40.920
<v Speaker 1>also tend to present a more warm tone, which you

0:16:40.920 --> 0:16:44.640
<v Speaker 1>could describe as being a little less crisp than condenser mikes.

0:16:45.160 --> 0:16:48.480
<v Speaker 1>Condensers do tend to be very crisp. They create bright tones,

0:16:48.600 --> 0:16:51.240
<v Speaker 1>but they are also really good at picking up a

0:16:51.240 --> 0:16:53.840
<v Speaker 1>lot of ambient noise, and that could be a pain.

0:16:53.920 --> 0:16:56.920
<v Speaker 1>So if you've got a really good condenser microphone, it

0:16:57.040 --> 0:17:01.080
<v Speaker 1>might pick up little sounds and and pick them up

0:17:01.160 --> 0:17:03.080
<v Speaker 1>right into the recording, and it can be a real

0:17:03.080 --> 0:17:05.000
<v Speaker 1>pain to to get rid of those. I remember I

0:17:05.119 --> 0:17:08.480
<v Speaker 1>used to use a condenser microphone for podcasts that I

0:17:08.560 --> 0:17:12.520
<v Speaker 1>was doing back at my house, and those you could

0:17:12.520 --> 0:17:15.760
<v Speaker 1>hear the clicking of my dogs toe nails as he

0:17:15.840 --> 0:17:18.880
<v Speaker 1>ran across the floor and he was in the other room,

0:17:19.080 --> 0:17:22.240
<v Speaker 1>and that was you know, I barely noticed it in

0:17:22.280 --> 0:17:24.400
<v Speaker 1>the room while I was recording, but you could definitely

0:17:24.440 --> 0:17:27.400
<v Speaker 1>hear it in the in the actual recorded audio. So

0:17:28.320 --> 0:17:31.080
<v Speaker 1>you can use either type. It all depends upon your preferences,

0:17:31.119 --> 0:17:34.320
<v Speaker 1>and it's not like it has to be a dynamic

0:17:34.440 --> 0:17:39.000
<v Speaker 1>over a condenser. You can check out reviews of both

0:17:39.040 --> 0:17:41.919
<v Speaker 1>and decide which which version meets your needs more. And

0:17:41.960 --> 0:17:44.320
<v Speaker 1>in fact, there are different reasons to use different ones.

0:17:44.920 --> 0:17:47.840
<v Speaker 1>If you're doing a solo host show and the audio

0:17:47.920 --> 0:17:50.520
<v Speaker 1>quality is really important to you, I would probably recommend

0:17:50.520 --> 0:17:54.400
<v Speaker 1>a dynamic microphone over a condenser. But if you wanted

0:17:54.400 --> 0:17:57.000
<v Speaker 1>to do a group show and you didn't want to

0:17:57.040 --> 0:18:00.600
<v Speaker 1>have a an audio track for each and every single

0:18:00.640 --> 0:18:02.439
<v Speaker 1>person that was on that group show, and you were

0:18:02.440 --> 0:18:05.560
<v Speaker 1>all in the same physical place. When you're recording, one

0:18:05.640 --> 0:18:08.439
<v Speaker 1>condenser mike that's located in the center of all of

0:18:08.480 --> 0:18:12.640
<v Speaker 1>you might be perfect because you'll pick up everyone's conversation.

0:18:12.680 --> 0:18:15.800
<v Speaker 1>It will be much more like the listener was present

0:18:16.040 --> 0:18:19.400
<v Speaker 1>during that conversation. However, you have to also make sure

0:18:19.400 --> 0:18:22.920
<v Speaker 1>that everyone's speaking at a pretty typical level, like the

0:18:23.160 --> 0:18:26.000
<v Speaker 1>similar level of volume, because you're not gonna be able

0:18:26.080 --> 0:18:29.920
<v Speaker 1>to adjust individual tracks of volume. Everyone will be recorded

0:18:29.920 --> 0:18:32.560
<v Speaker 1>on a single track in that case, So if you've

0:18:32.600 --> 0:18:35.840
<v Speaker 1>got one loud friend and one quiet friend, that ends

0:18:35.920 --> 0:18:39.280
<v Speaker 1>up creating this weird dynamic within the audio recording, and

0:18:39.520 --> 0:18:42.440
<v Speaker 1>listeners might find it off putting because they may feel

0:18:42.480 --> 0:18:44.320
<v Speaker 1>they have to turn the volume up whenever your quiet

0:18:44.320 --> 0:18:46.840
<v Speaker 1>friend is talking. But then when your loud friends starts talking,

0:18:46.880 --> 0:18:49.480
<v Speaker 1>they suddenly have their ear drums blasted out. So it's

0:18:49.480 --> 0:18:52.240
<v Speaker 1>a delicate balance that's a lot more easy to handle.

0:18:52.520 --> 0:18:55.120
<v Speaker 1>If every single person has his or her own audio

0:18:55.160 --> 0:18:58.159
<v Speaker 1>track within a recording, which you would do with individual

0:18:58.200 --> 0:19:02.119
<v Speaker 1>microphones or orcorded tracks that are coming in, you can

0:19:02.160 --> 0:19:06.119
<v Speaker 1>then adjust individual levels of volume in post if you

0:19:06.160 --> 0:19:09.119
<v Speaker 1>have to, so that's easier to do if everyone has

0:19:09.160 --> 0:19:11.320
<v Speaker 1>their own. You also have to figure out do you

0:19:11.400 --> 0:19:15.240
<v Speaker 1>use an XLR microphone or USB microphone and this this

0:19:15.359 --> 0:19:18.359
<v Speaker 1>involves the cable right the way the microphones plug into

0:19:18.400 --> 0:19:23.160
<v Speaker 1>other other stuff. XLR mix typically require an additional power supply,

0:19:23.680 --> 0:19:25.560
<v Speaker 1>and they have a cable that plugs into stuff like

0:19:25.640 --> 0:19:30.080
<v Speaker 1>external audio interfaces rather than directly into computers. They did

0:19:30.160 --> 0:19:32.960
<v Speaker 1>make some sound cards that could accept XLR cables, but

0:19:34.040 --> 0:19:37.560
<v Speaker 1>those technologies change pretty frequently. It's much better, i think,

0:19:37.600 --> 0:19:41.280
<v Speaker 1>in my mind, to get an external audio interface. That's

0:19:41.320 --> 0:19:43.040
<v Speaker 1>what we use here at how stuff works. We have

0:19:43.040 --> 0:19:46.320
<v Speaker 1>an external audio interface. The microphones plug into that, and

0:19:46.359 --> 0:19:48.480
<v Speaker 1>then that in turn plugs into the computers that we

0:19:48.560 --> 0:19:51.800
<v Speaker 1>use to record the audio. Uh. These are the devices

0:19:51.800 --> 0:19:55.800
<v Speaker 1>that will supply power to the microphone. You can also

0:19:55.840 --> 0:19:58.880
<v Speaker 1>find XL R T USB adapters, so you can find

0:19:58.920 --> 0:20:01.440
<v Speaker 1>an adapter that plugs in to a computer's USB port

0:20:02.000 --> 0:20:04.360
<v Speaker 1>and then on the other end it's the female end

0:20:04.480 --> 0:20:08.880
<v Speaker 1>of an XLR connector However, computers. Depending upon the microphone,

0:20:08.920 --> 0:20:11.400
<v Speaker 1>computers might not provide enough power to get a good

0:20:11.480 --> 0:20:14.480
<v Speaker 1>quality signal out of the mic, so you can record,

0:20:14.880 --> 0:20:17.320
<v Speaker 1>but the quality of audio is going to be maybe

0:20:17.359 --> 0:20:21.120
<v Speaker 1>substandard compared to if you had plugged your microphone into

0:20:21.119 --> 0:20:24.360
<v Speaker 1>an audio interface instead and then connected the audio interface

0:20:24.440 --> 0:20:28.800
<v Speaker 1>to a computer. USB microphones are way more simple because,

0:20:28.840 --> 0:20:32.120
<v Speaker 1>as the name suggests, you just plug the USB microphone

0:20:32.160 --> 0:20:35.560
<v Speaker 1>directly into a USB port using a standard USB cable.

0:20:36.240 --> 0:20:40.320
<v Speaker 1>So uh, some microphones actually have both options. The mic

0:20:40.440 --> 0:20:44.879
<v Speaker 1>I have at home is an Audio Technica USB xl

0:20:45.080 --> 0:20:48.640
<v Speaker 1>R microphone. I bought that microphone with my own money.

0:20:48.760 --> 0:20:51.679
<v Speaker 1>Audio Technica is not a sponsor. They have nothing to

0:20:51.720 --> 0:20:53.760
<v Speaker 1>do with this show. I just wanted to give you

0:20:53.760 --> 0:20:57.080
<v Speaker 1>the actual model I use. I like that microphone a lot.

0:20:57.200 --> 0:20:59.719
<v Speaker 1>It's really versatile because I can use it as an

0:20:59.800 --> 0:21:01.879
<v Speaker 1>x LUR mike if I want to, or I can

0:21:02.000 --> 0:21:05.760
<v Speaker 1>use it as a USB mike. It's a pretty good

0:21:05.840 --> 0:21:08.520
<v Speaker 1>budget microphone. It's not very expensive. It's less than a

0:21:08.600 --> 0:21:11.280
<v Speaker 1>hundred dollars if you hunt around for it. It's an

0:21:11.280 --> 0:21:14.720
<v Speaker 1>older microphone. It doesn't have all the features that newer

0:21:14.760 --> 0:21:17.280
<v Speaker 1>mics have. But I find that it's a really useful

0:21:17.440 --> 0:21:21.560
<v Speaker 1>dynamic microphone, and I think it sounds great in the

0:21:21.680 --> 0:21:25.359
<v Speaker 1>USB mode. It it sounds better as an XLR microphone,

0:21:25.400 --> 0:21:28.879
<v Speaker 1>but I think it sounds just fine as USB. Mike's

0:21:28.920 --> 0:21:32.000
<v Speaker 1>that tend to get really good reviews among podcasters include

0:21:32.000 --> 0:21:35.560
<v Speaker 1>things like the Sure s M seven B Dynamic Mike.

0:21:35.760 --> 0:21:39.399
<v Speaker 1>Sure is spelled s h U R E, the Hile

0:21:39.720 --> 0:21:43.560
<v Speaker 1>PR forty Dynamic mic that's h E I L, the

0:21:43.720 --> 0:21:48.000
<v Speaker 1>Keys Studio Series s L three USB condenser Mike if

0:21:48.000 --> 0:21:51.520
<v Speaker 1>you prefer a condenser, or Blue Blue makes some really

0:21:51.520 --> 0:21:54.560
<v Speaker 1>good USB microphones, including the Yeti. The Yeti has been

0:21:54.600 --> 0:21:59.000
<v Speaker 1>like a standard for podcasters. It's also incredibly portable. You

0:21:59.080 --> 0:22:02.040
<v Speaker 1>just have your computer and a Yetti microphone and a

0:22:02.160 --> 0:22:04.920
<v Speaker 1>USB cable, you're good to go. Uh. The Blue Snowball

0:22:04.960 --> 0:22:09.040
<v Speaker 1>microphones also incredibly portable and easy. We have one here

0:22:09.040 --> 0:22:11.399
<v Speaker 1>at the office. We use that whenever we're talking with

0:22:11.440 --> 0:22:14.080
<v Speaker 1>someone over Skype or something like that. There are tons

0:22:14.080 --> 0:22:16.680
<v Speaker 1>of other options out there, and there are no shortage

0:22:16.680 --> 0:22:19.359
<v Speaker 1>of review sites if you want to take a look

0:22:19.760 --> 0:22:22.000
<v Speaker 1>into this and find out which one is ideal for

0:22:22.119 --> 0:22:25.639
<v Speaker 1>your needs. Um But again, if you want to record

0:22:25.680 --> 0:22:27.520
<v Speaker 1>a lot of people at once, just keep in mind

0:22:27.920 --> 0:22:30.600
<v Speaker 1>that means you're either going to need a setup that's

0:22:30.640 --> 0:22:34.880
<v Speaker 1>capable of supporting multiple microphones, so that each person has

0:22:34.960 --> 0:22:37.640
<v Speaker 1>his or her own microphone and thus their own audio

0:22:37.760 --> 0:22:41.040
<v Speaker 1>track in whatever recording software you're using. Again, that will

0:22:41.040 --> 0:22:44.800
<v Speaker 1>make things easier if you need to adjust individual levels

0:22:45.000 --> 0:22:48.960
<v Speaker 1>dynamically throughout a podcast, but it also makes it, you know,

0:22:49.040 --> 0:22:52.480
<v Speaker 1>more complex. You've got more actual audio tracks to deal

0:22:52.520 --> 0:22:55.080
<v Speaker 1>with in a single recording. Or you can go with

0:22:55.080 --> 0:22:58.800
<v Speaker 1>a condenser mike and record everybody in one swell foop,

0:22:58.840 --> 0:23:02.080
<v Speaker 1>as a friend of mine would say. But then you

0:23:02.160 --> 0:23:06.800
<v Speaker 1>can't do that that individual adjustment of audio tracks. Everyone

0:23:06.880 --> 0:23:10.119
<v Speaker 1>will be mixed together in a single vocal track unless

0:23:10.160 --> 0:23:13.360
<v Speaker 1>you're recording from other sources as well. Like if you're

0:23:13.359 --> 0:23:17.920
<v Speaker 1>doing a podcast where you are not sitting across from

0:23:18.000 --> 0:23:20.120
<v Speaker 1>the person that's on the show with you, maybe you're

0:23:20.160 --> 0:23:23.960
<v Speaker 1>using something like Skype or Google Hangouts or some other

0:23:24.720 --> 0:23:27.960
<v Speaker 1>voice over Internet protocol system and you're using a program

0:23:28.000 --> 0:23:31.880
<v Speaker 1>to record their version of it, or so you're either

0:23:31.920 --> 0:23:34.439
<v Speaker 1>recording the whole call and you're using that as your audio,

0:23:34.560 --> 0:23:39.280
<v Speaker 1>or maybe you're natively recording your track, you're recording their

0:23:39.520 --> 0:23:42.840
<v Speaker 1>their call over the internet, and then you mix the

0:23:42.840 --> 0:23:45.560
<v Speaker 1>two together. That's another way that you could possibly go

0:23:45.640 --> 0:23:50.000
<v Speaker 1>about actually including all these different audio tracks um and

0:23:50.000 --> 0:23:54.560
<v Speaker 1>and individually adjusting all the levels within that. That's something

0:23:54.560 --> 0:23:56.760
<v Speaker 1>else you could do. I've done that before. It's actually

0:23:56.760 --> 0:23:58.960
<v Speaker 1>a little tricky because you have to sync up the

0:23:59.040 --> 0:24:03.560
<v Speaker 1>individual audio tracks so that they match up properly. Otherwise

0:24:03.880 --> 0:24:06.800
<v Speaker 1>you'll have one person asking a question while the other

0:24:06.840 --> 0:24:09.719
<v Speaker 1>person has already answered it because the tracks aren't lining up.

0:24:10.520 --> 0:24:12.480
<v Speaker 1>But it is possible to do. I have a little

0:24:12.480 --> 0:24:14.159
<v Speaker 1>bit more I want to talk about with the stuff

0:24:14.200 --> 0:24:15.919
<v Speaker 1>you need if you want to launch a podcast, But

0:24:15.960 --> 0:24:18.320
<v Speaker 1>before I jump into that, let's take another quick break

0:24:18.520 --> 0:24:28.280
<v Speaker 1>to thank our sponsor. Alright, so you figured out what

0:24:28.359 --> 0:24:30.399
<v Speaker 1>microphone you want, you also need to figure out what

0:24:30.440 --> 0:24:34.000
<v Speaker 1>sort of recording software and editing software you want to use.

0:24:34.920 --> 0:24:37.920
<v Speaker 1>This is what you're gonna use to actually record those

0:24:37.960 --> 0:24:40.960
<v Speaker 1>tracks and then manipulate them afterward in case you want

0:24:41.000 --> 0:24:44.280
<v Speaker 1>to do stuff like take out mistakes or put in

0:24:44.359 --> 0:24:48.679
<v Speaker 1>elements like music or sound effects. Maybe you create a

0:24:48.840 --> 0:24:52.320
<v Speaker 1>standard opener and closer that you want to include with

0:24:52.359 --> 0:24:54.240
<v Speaker 1>every episode, and you don't want to have to record

0:24:54.280 --> 0:24:56.879
<v Speaker 1>it every single time, so you record it once and

0:24:56.960 --> 0:24:59.080
<v Speaker 1>then you create a template so that you can just

0:24:59.160 --> 0:25:01.679
<v Speaker 1>plug that right in to your your podcast These are

0:25:01.720 --> 0:25:05.520
<v Speaker 1>all things that are pretty standard in podcasts, and they

0:25:05.520 --> 0:25:07.480
<v Speaker 1>could be tricky to learn at first, but all it

0:25:07.520 --> 0:25:10.879
<v Speaker 1>really takes is some time and effort to learn a

0:25:11.119 --> 0:25:13.919
<v Speaker 1>software package. And there's lots of different options out there,

0:25:13.920 --> 0:25:17.720
<v Speaker 1>including a lot of really good free ones. So, for example,

0:25:17.760 --> 0:25:21.240
<v Speaker 1>Audacity is a free tool. You can just download it,

0:25:21.760 --> 0:25:24.280
<v Speaker 1>use it right out of the right off the download,

0:25:24.480 --> 0:25:27.640
<v Speaker 1>and use it to edit tracks like crazy. It's got

0:25:27.680 --> 0:25:31.280
<v Speaker 1>tons of built in tools. You can record into it,

0:25:31.480 --> 0:25:33.840
<v Speaker 1>so it's not just an editing software suite. You can

0:25:33.880 --> 0:25:38.000
<v Speaker 1>just record directly into Audacity. You can once you've done

0:25:38.600 --> 0:25:41.159
<v Speaker 1>editing it, you know, you can export things into different

0:25:41.160 --> 0:25:44.440
<v Speaker 1>file formats. It's got tons of different effects and filters

0:25:44.480 --> 0:25:46.920
<v Speaker 1>that you can add to a recording to to change

0:25:47.000 --> 0:25:50.639
<v Speaker 1>the the quality and the effect of that sound, and

0:25:50.680 --> 0:25:54.160
<v Speaker 1>you can do stuff like it's pretty standard among all

0:25:54.480 --> 0:25:56.560
<v Speaker 1>editing software. You can do something where you record what

0:25:56.720 --> 0:26:01.959
<v Speaker 1>is called room tone. Room tone is just the baseline

0:26:02.400 --> 0:26:07.000
<v Speaker 1>recorded sound that your microphone is picking up or even generating,

0:26:07.960 --> 0:26:12.200
<v Speaker 1>without you saying anything into it. So, um, here at

0:26:12.280 --> 0:26:15.879
<v Speaker 1>how stuff works. Before I start talking, we record several

0:26:15.920 --> 0:26:19.800
<v Speaker 1>seconds of room tone because that creates this this baseline

0:26:19.800 --> 0:26:23.080
<v Speaker 1>signal that then we can scan and use to remove

0:26:23.240 --> 0:26:25.920
<v Speaker 1>that from the rest of the episode, so that if

0:26:25.920 --> 0:26:28.879
<v Speaker 1>there is a hiss or a hum, maybe there's a

0:26:28.880 --> 0:26:32.600
<v Speaker 1>worring noise, something that is low level. It's not it's

0:26:32.640 --> 0:26:35.080
<v Speaker 1>not gonna be able to take out all noise that's

0:26:35.119 --> 0:26:38.360
<v Speaker 1>generated in the background, but anything like that, it can

0:26:38.560 --> 0:26:40.960
<v Speaker 1>pull that out of the finished recording and you have

0:26:41.000 --> 0:26:45.280
<v Speaker 1>a much nicer, cleaner sound. Most of these software editing

0:26:45.400 --> 0:26:48.560
<v Speaker 1>programs i'm gonna talk about can do that, but definitely Audacity.

0:26:48.600 --> 0:26:51.600
<v Speaker 1>I know because I use it. Audacity is what I

0:26:51.680 --> 0:26:55.040
<v Speaker 1>have used at home in my personal projects. I use

0:26:55.080 --> 0:26:58.160
<v Speaker 1>Audition here at the office, but that is not a

0:26:58.200 --> 0:27:02.879
<v Speaker 1>free tool. So if you're really wanting to get into

0:27:02.920 --> 0:27:06.200
<v Speaker 1>some serious audio editing, then maybe something like Audition is

0:27:06.280 --> 0:27:08.800
<v Speaker 1>right for you. But Audacity is free. There's other ones.

0:27:08.840 --> 0:27:12.600
<v Speaker 1>There's osan Audio, O, C E N A U D I. Oh.

0:27:12.680 --> 0:27:16.320
<v Speaker 1>It's slightly less intimidating than Audacity is uh. There are

0:27:16.320 --> 0:27:19.199
<v Speaker 1>fewer bells and whistles, but still incredibly useful. And that

0:27:19.359 --> 0:27:23.639
<v Speaker 1>is a useful editing software suite. There is a program

0:27:23.680 --> 0:27:28.480
<v Speaker 1>by DVD video Soft called Free Audio Editor. It's important

0:27:28.480 --> 0:27:31.080
<v Speaker 1>for you to know it's from DVD Video Soft, because

0:27:31.119 --> 0:27:34.080
<v Speaker 1>there's actually quite a few programs out there called free

0:27:34.119 --> 0:27:37.040
<v Speaker 1>audio Editor, So the one that I recommend is from

0:27:37.119 --> 0:27:39.879
<v Speaker 1>DVD video Soft. It's also pretty easy to use, but

0:27:39.920 --> 0:27:42.280
<v Speaker 1>there are lots of others, so you can do some research,

0:27:42.359 --> 0:27:46.560
<v Speaker 1>find out things that are uh that look like you

0:27:46.600 --> 0:27:50.119
<v Speaker 1>could spend some time to learn how to really navigate it,

0:27:50.200 --> 0:27:52.800
<v Speaker 1>and the more you use the stuff, the easier it's

0:27:52.800 --> 0:27:55.440
<v Speaker 1>going to become. At first, when you're using it, you're

0:27:55.440 --> 0:27:58.000
<v Speaker 1>gonna be doing everything pretty much the hard way, unless

0:27:58.000 --> 0:27:59.960
<v Speaker 1>you just happen to have someone teaching you all the

0:28:00.040 --> 0:28:03.040
<v Speaker 1>shortcuts right out of the gate. But as you get better,

0:28:03.240 --> 0:28:05.640
<v Speaker 1>you start to learn shortcuts, You start to learn what

0:28:05.840 --> 0:28:09.119
<v Speaker 1>is and isn't important. You learn quick ways to do

0:28:09.240 --> 0:28:12.520
<v Speaker 1>things like mute a track. Let's say that you're recording

0:28:12.840 --> 0:28:16.080
<v Speaker 1>and interview with someone over Skype and at some point

0:28:16.160 --> 0:28:18.840
<v Speaker 1>you made a noise into the microphone and the person

0:28:18.880 --> 0:28:21.160
<v Speaker 1>on the other end didn't stop. They kept on going.

0:28:21.200 --> 0:28:23.359
<v Speaker 1>Everything was cool, but you don't want that noise to

0:28:23.400 --> 0:28:26.240
<v Speaker 1>go into the final recording. You can learn things like

0:28:26.240 --> 0:28:28.960
<v Speaker 1>how to mute that little noise so that it never

0:28:28.960 --> 0:28:31.440
<v Speaker 1>shows up and the audience is none the wiser stuff

0:28:31.480 --> 0:28:34.440
<v Speaker 1>like that. These are all things that these editing software

0:28:34.440 --> 0:28:37.640
<v Speaker 1>suites can easily do, and a lot of them can

0:28:37.680 --> 0:28:40.400
<v Speaker 1>also take in plug ins that can even increase the

0:28:40.400 --> 0:28:43.920
<v Speaker 1>functionality of the editing software suite. So it could be

0:28:43.920 --> 0:28:46.200
<v Speaker 1>a little intimidating if you've never used it before, but

0:28:46.280 --> 0:28:50.000
<v Speaker 1>it's stuff that if you just take some time, it

0:28:50.240 --> 0:28:53.840
<v Speaker 1>really is uh not that hard. And I say that

0:28:53.840 --> 0:28:56.400
<v Speaker 1>as someone who has done this myself, I do not

0:28:56.520 --> 0:29:01.360
<v Speaker 1>consider myself an audio engineer by any stretch of the imagination,

0:29:02.160 --> 0:29:04.520
<v Speaker 1>which is intimidating because pretty soon I'll be acting as one.

0:29:04.600 --> 0:29:07.800
<v Speaker 1>But anyway, it is possible to learn how to do

0:29:07.840 --> 0:29:10.160
<v Speaker 1>these even if you are someone like me, someone who

0:29:10.160 --> 0:29:15.080
<v Speaker 1>feels that it's a little outside of your your wheelhouse. Um,

0:29:15.240 --> 0:29:17.760
<v Speaker 1>once you've got all that down, you've got the you

0:29:17.800 --> 0:29:20.280
<v Speaker 1>know how the software works, you know how to edit

0:29:20.400 --> 0:29:23.640
<v Speaker 1>a show. You've edited your first episode, you feel good

0:29:23.640 --> 0:29:26.160
<v Speaker 1>about it. You've taken out all the ums and uz

0:29:26.240 --> 0:29:28.960
<v Speaker 1>which took you an incredibly long time, And you should

0:29:28.960 --> 0:29:32.640
<v Speaker 1>not do that because again, every time you start adding

0:29:32.680 --> 0:29:35.280
<v Speaker 1>things that you need to do for every episode, you're

0:29:35.280 --> 0:29:37.520
<v Speaker 1>increasing the amount of time it takes to produce one,

0:29:37.680 --> 0:29:40.720
<v Speaker 1>which decreases your incentive to make another one, So don't

0:29:40.760 --> 0:29:43.880
<v Speaker 1>go over overboard with editing. But you've done all this stuff.

0:29:43.880 --> 0:29:46.000
<v Speaker 1>You've put in music, you put in sound effects, whatever

0:29:46.040 --> 0:29:48.800
<v Speaker 1>you might have done. Now you need to figure out

0:29:49.120 --> 0:29:54.200
<v Speaker 1>how to get this out to a world. UM that

0:29:54.200 --> 0:29:58.760
<v Speaker 1>would involve getting a hosting service. UH. You could host

0:29:59.000 --> 0:30:02.920
<v Speaker 1>files on a website that you are operating. Let's say

0:30:02.960 --> 0:30:05.920
<v Speaker 1>that you go and you you register a domain and

0:30:05.920 --> 0:30:08.960
<v Speaker 1>you've got a website. You're using some sort of web

0:30:09.000 --> 0:30:13.240
<v Speaker 1>hosting service, maybe it's WordPress or something along those lines,

0:30:13.840 --> 0:30:16.840
<v Speaker 1>and you're storing files directly on there. You could do that,

0:30:17.280 --> 0:30:21.640
<v Speaker 1>but most often, if you start having a lot of

0:30:21.680 --> 0:30:25.120
<v Speaker 1>people downloading stuff. Let's say that your podcast gets incredibly popular,

0:30:25.840 --> 0:30:29.080
<v Speaker 1>you're gonna find issues with your host if if there's

0:30:29.120 --> 0:30:32.280
<v Speaker 1>a lot of traffic going to your site. So most

0:30:32.480 --> 0:30:37.360
<v Speaker 1>podcasters will use a podcast hosting service, which typically costs

0:30:37.400 --> 0:30:40.480
<v Speaker 1>a certain amount of money per month, and the amount

0:30:40.920 --> 0:30:44.120
<v Speaker 1>depends upon which provider you go with and what options

0:30:44.120 --> 0:30:49.560
<v Speaker 1>you choose. So some popular UH podcast hosting services include

0:30:49.560 --> 0:30:54.960
<v Speaker 1>stuff like libs in podcast website, pod Bean, spriaker, that

0:30:55.040 --> 0:30:57.680
<v Speaker 1>kind of stuff. They tend to have hosting fees and

0:30:57.720 --> 0:31:00.320
<v Speaker 1>those fees, like I said, are dependent upon typically how

0:31:00.360 --> 0:31:04.080
<v Speaker 1>much material you're uploading per month. So there might be

0:31:04.120 --> 0:31:07.640
<v Speaker 1>a limit saying like we will allow you to upload

0:31:07.720 --> 0:31:11.880
<v Speaker 1>this many megs of audio per month. Uh, some of

0:31:11.880 --> 0:31:14.920
<v Speaker 1>them might have a limit on how many how much

0:31:15.440 --> 0:31:17.760
<v Speaker 1>information can be downloaded per month, so you want to

0:31:18.040 --> 0:31:20.240
<v Speaker 1>pay attention to that. But there are a lot of

0:31:20.240 --> 0:31:21.920
<v Speaker 1>options out there, and a lot of them also have

0:31:22.000 --> 0:31:26.120
<v Speaker 1>unlimited options for pretty reasonable amounts like ten bucks a

0:31:26.160 --> 0:31:29.040
<v Speaker 1>month or something like that, And for that you can

0:31:29.160 --> 0:31:34.200
<v Speaker 1>upload your podcasts to the service. They will host them.

0:31:34.240 --> 0:31:38.000
<v Speaker 1>Whenever anyone downloads a show, ultimately, it's coming from that

0:31:38.360 --> 0:31:41.840
<v Speaker 1>source on the Internet. All the podcast directories out there,

0:31:41.840 --> 0:31:45.680
<v Speaker 1>like Apple Podcasts or Google Play, ultimately all they are

0:31:45.720 --> 0:31:50.560
<v Speaker 1>doing is pointing you toward that RSS feed that exists

0:31:50.880 --> 0:31:56.000
<v Speaker 1>generated by whatever the podcast hosting service you used happens

0:31:56.000 --> 0:31:59.360
<v Speaker 1>to be. So once you've got your podcast hosting service,

0:31:59.680 --> 0:32:04.360
<v Speaker 1>the new step is actually getting listed on various podcast

0:32:04.440 --> 0:32:08.200
<v Speaker 1>directories like Apple Podcasts or Stitcher or Google Play or

0:32:08.240 --> 0:32:12.200
<v Speaker 1>tune in or Spotify. And one thing I recommend you

0:32:12.240 --> 0:32:15.520
<v Speaker 1>do is once you've created your podcast on one of

0:32:15.520 --> 0:32:18.000
<v Speaker 1>these podcasts hosting services, typically you have to fill out

0:32:18.040 --> 0:32:20.680
<v Speaker 1>a whole bunch of information the first time. You do

0:32:20.760 --> 0:32:23.600
<v Speaker 1>this all about your show. Once you do it once,

0:32:24.040 --> 0:32:27.080
<v Speaker 1>you're pretty much good. But it's important because these different

0:32:27.080 --> 0:32:31.720
<v Speaker 1>directories will pull information from your RSS feed to populate

0:32:32.360 --> 0:32:36.640
<v Speaker 1>their directory, and without that information, you may not get

0:32:36.720 --> 0:32:40.440
<v Speaker 1>listed in those directories, like Apple Podcasts in particular. If

0:32:40.440 --> 0:32:43.320
<v Speaker 1>there's information missing, you'll get an error message if you

0:32:43.360 --> 0:32:45.680
<v Speaker 1>submit it to Apple and they'll say, no, I'm sorry,

0:32:45.800 --> 0:32:48.040
<v Speaker 1>you don't have these fields filled in. You've got to

0:32:48.080 --> 0:32:51.040
<v Speaker 1>fix that. So most of these podcast hosting services have

0:32:51.280 --> 0:32:54.800
<v Speaker 1>that stuff built into their system and you just have

0:32:54.880 --> 0:32:56.960
<v Speaker 1>to take the time to fill it all out. Once

0:32:57.000 --> 0:32:59.280
<v Speaker 1>you do that, you can use a tool like cast

0:32:59.400 --> 0:33:02.920
<v Speaker 1>feed value a data dot com which will look at

0:33:02.960 --> 0:33:05.200
<v Speaker 1>your RSS feed. You just feed in the u r

0:33:05.360 --> 0:33:09.040
<v Speaker 1>L to your RSS feed into the service and it

0:33:09.080 --> 0:33:13.160
<v Speaker 1>will tell you if you have fulfilled the requirements for

0:33:13.400 --> 0:33:16.520
<v Speaker 1>various types of podcast directories, and then you need to

0:33:16.560 --> 0:33:20.960
<v Speaker 1>submit to the actual directories. Some podcast hosting services make

0:33:21.040 --> 0:33:24.200
<v Speaker 1>this easy, like Libson. If you wanted to submit directly

0:33:24.240 --> 0:33:26.840
<v Speaker 1>to Google Play, there's a way of doing that from

0:33:26.920 --> 0:33:31.160
<v Speaker 1>Libson's dashboard. So once you create your show, you can

0:33:31.240 --> 0:33:33.840
<v Speaker 1>use the dashboard to submit it to Google Play and

0:33:33.880 --> 0:33:36.800
<v Speaker 1>it takes care of the rest. Others, like Apple Podcasts,

0:33:37.080 --> 0:33:41.000
<v Speaker 1>typically you have to actually create UH an Apple log in.

0:33:41.200 --> 0:33:44.160
<v Speaker 1>You have to go to iTunes, go into the podcast area,

0:33:44.400 --> 0:33:48.080
<v Speaker 1>and you have to submit your podcast through there um

0:33:48.120 --> 0:33:51.280
<v Speaker 1>and again you submit it by copying UH the R S,

0:33:51.280 --> 0:33:54.800
<v Speaker 1>s U r L, pasting it into Apple Podcasts, and

0:33:54.840 --> 0:33:59.400
<v Speaker 1>then within a few days, Apple will review your submission

0:33:59.400 --> 0:34:01.800
<v Speaker 1>and tell you they or not you've been accepted into

0:34:01.840 --> 0:34:06.560
<v Speaker 1>the podcast directory. I really recommend that if you if

0:34:06.600 --> 0:34:09.839
<v Speaker 1>you only have to pick one podcast directory out there,

0:34:09.880 --> 0:34:11.680
<v Speaker 1>if you just you don't have it in you to

0:34:11.840 --> 0:34:16.200
<v Speaker 1>do this for the various outlets that are there, definitely

0:34:16.200 --> 0:34:20.200
<v Speaker 1>go with Apple podcasts because it is by far the

0:34:20.239 --> 0:34:25.000
<v Speaker 1>most popular way to get podcasts in general. Oddly enough,

0:34:25.040 --> 0:34:28.359
<v Speaker 1>not for tech stuff tex stuff. The best numbers tend

0:34:28.360 --> 0:34:32.520
<v Speaker 1>to come from outside of Apple Podcasts, but for most podcasts,

0:34:33.600 --> 0:34:37.360
<v Speaker 1>Apple is the way to go. With us it's through

0:34:37.600 --> 0:34:40.719
<v Speaker 1>all the other means are actually more popular once you

0:34:40.760 --> 0:34:42.760
<v Speaker 1>look at it, things like Android, you know, using Google

0:34:42.760 --> 0:34:46.279
<v Speaker 1>Play or Stitcher, Spotify or something like that, But most

0:34:46.280 --> 0:34:48.680
<v Speaker 1>of the time, Apple podcasts the way to go. When

0:34:48.719 --> 0:34:50.160
<v Speaker 1>you do this by the way. You will also have

0:34:50.200 --> 0:34:54.040
<v Speaker 1>to do things like create good album art so that

0:34:54.080 --> 0:34:57.160
<v Speaker 1>people can see it when they are browsing through the

0:34:57.200 --> 0:34:59.719
<v Speaker 1>different shows. You want something that's really eye catching and

0:35:00.280 --> 0:35:05.600
<v Speaker 1>uh engaging that the the album art represents the show

0:35:05.640 --> 0:35:08.520
<v Speaker 1>well and is fun and and attractive, so that people

0:35:08.600 --> 0:35:10.800
<v Speaker 1>want to find out what the heck is this show

0:35:11.360 --> 0:35:14.200
<v Speaker 1>that's connected to this logo. Same thing with the name.

0:35:14.360 --> 0:35:16.200
<v Speaker 1>You want the name of your show to be really

0:35:16.239 --> 0:35:20.360
<v Speaker 1>catchy and ideally somewhat related to whatever the show is about,

0:35:20.600 --> 0:35:22.160
<v Speaker 1>so that people kind of have an idea of what

0:35:22.160 --> 0:35:25.480
<v Speaker 1>they're getting into. It also doesn't hurt to record what

0:35:25.520 --> 0:35:28.680
<v Speaker 1>we call trailer episodes, which are just like a minute,

0:35:28.719 --> 0:35:31.360
<v Speaker 1>a half or two minute long episode that gives a

0:35:31.440 --> 0:35:34.560
<v Speaker 1>quick rundown on what the show is all about. This

0:35:34.560 --> 0:35:37.800
<v Speaker 1>tends to be called like an episode zero or preview episode,

0:35:38.200 --> 0:35:43.280
<v Speaker 1>so that people can just record the rundown, giving listeners

0:35:43.280 --> 0:35:45.799
<v Speaker 1>an idea of what to expect if they start to

0:35:45.920 --> 0:35:49.040
<v Speaker 1>listen to or subscribe to a show. And that is

0:35:49.320 --> 0:35:53.879
<v Speaker 1>in a nutshell, my guide to getting started with podcasting. Now,

0:35:53.880 --> 0:35:56.400
<v Speaker 1>there's a whole lot more we could talk about. There's

0:35:56.400 --> 0:35:59.280
<v Speaker 1>more advanced stuff that you have to start looking into.

0:35:59.760 --> 0:36:02.840
<v Speaker 1>For example, it's a good idea to launch a companion

0:36:02.880 --> 0:36:06.719
<v Speaker 1>website to support a podcast, especially if you want to

0:36:06.719 --> 0:36:09.600
<v Speaker 1>do stuff like show notes or links. Maybe you want

0:36:09.600 --> 0:36:13.160
<v Speaker 1>to do merchandise, that's another issue entirely. There's the whole

0:36:13.200 --> 0:36:17.799
<v Speaker 1>monetization process that's also very involved. But all of that

0:36:17.880 --> 0:36:20.080
<v Speaker 1>is is further down the line. It's not something you

0:36:20.120 --> 0:36:22.880
<v Speaker 1>really need to focus on when you're first getting started.

0:36:22.920 --> 0:36:25.400
<v Speaker 1>When you first get started, unless you just happen to

0:36:25.440 --> 0:36:29.400
<v Speaker 1>be lightning in a bottle, it's going to be a

0:36:29.520 --> 0:36:33.120
<v Speaker 1>very slow ramping up process. Uh, it might even be

0:36:33.200 --> 0:36:35.640
<v Speaker 1>distressingly slow at first. You might be one of those

0:36:35.640 --> 0:36:39.120
<v Speaker 1>people who say, the only person I know who is

0:36:39.320 --> 0:36:41.359
<v Speaker 1>downloading my show is my mom, and she doesn't even

0:36:41.400 --> 0:36:42.879
<v Speaker 1>know how to listen to it. I just know she's

0:36:42.920 --> 0:36:47.160
<v Speaker 1>downloading it. That can happen, but don't get discouraged. If

0:36:47.160 --> 0:36:51.480
<v Speaker 1>nothing else, just the process of recording and editing and

0:36:51.520 --> 0:36:54.839
<v Speaker 1>publishing the show will give you a lot of valuable experience.

0:36:55.200 --> 0:36:58.080
<v Speaker 1>And maybe it means that the podcast you launch doesn't

0:36:58.080 --> 0:37:01.040
<v Speaker 1>really take off, but maybe the next one will. So

0:37:01.080 --> 0:37:05.040
<v Speaker 1>it's it's good to develop these skills. And again that's

0:37:05.080 --> 0:37:08.080
<v Speaker 1>just one possible outcome and maybe that you're lightning in

0:37:08.080 --> 0:37:10.480
<v Speaker 1>a bottle and next thing you know, I'm gonna be

0:37:10.480 --> 0:37:12.880
<v Speaker 1>begging you to be on my show to give people

0:37:13.080 --> 0:37:16.680
<v Speaker 1>the real tips for how to launch a successful podcast.

0:37:17.320 --> 0:37:19.600
<v Speaker 1>Well that wraps up this episode. I hope you guys

0:37:19.640 --> 0:37:24.200
<v Speaker 1>found that discussion interesting and useful. From somebody who's been

0:37:24.239 --> 0:37:27.359
<v Speaker 1>doing this for ten years, it's been a blast, and

0:37:27.440 --> 0:37:29.960
<v Speaker 1>I can't wait to keep on going out there and

0:37:30.000 --> 0:37:32.840
<v Speaker 1>recording new stuff, including new shows. There are gonna be

0:37:32.840 --> 0:37:34.719
<v Speaker 1>some new shows coming out of How Stuff Works soon

0:37:34.800 --> 0:37:37.520
<v Speaker 1>that will feature yours truly, and that's where I'm gonna

0:37:37.520 --> 0:37:39.319
<v Speaker 1>be doing a lot of audio engineering work. Like I

0:37:39.360 --> 0:37:41.879
<v Speaker 1>mentioned earlier, we will be editing stuff. In fact, I'll

0:37:41.920 --> 0:37:45.280
<v Speaker 1>be recording a pilot episode of one of those this week.

0:37:46.160 --> 0:37:49.600
<v Speaker 1>The week that I am recording this, wish me luck,

0:37:50.040 --> 0:37:52.080
<v Speaker 1>and then after that I get to edit it. So

0:37:52.719 --> 0:37:54.520
<v Speaker 1>I hope you guys enjoyed this. If you have any

0:37:54.840 --> 0:37:59.759
<v Speaker 1>suggestions for future episodes, whether it's a technology, a person, company,

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