WEBVTT - U.S. is Now Openly Protectionist, Alden Says

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<v Speaker 1>Yeah, Welcome to the Bloomberg Surveillance Podcast. I'm Tom Keene

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<v Speaker 1>Jay Lee. We bring you insight from the best in economics, finance, investment,

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<v Speaker 1>and international relations. Find Bloomberg Surveillance on Apple Podcasts, SoundCloud,

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<v Speaker 1>Bloomberg dot Com, and of course, on the Bloomberg So.

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<v Speaker 1>Trade tensions between the world's two biggest economies intensifying, with

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<v Speaker 1>China vamuy to retaliate forcefully against President Trump's threatened tariffs

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<v Speaker 1>on another two hundred billion dollars in Chinese imports. Is

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<v Speaker 1>it an escalation or is it a war of proposals?

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<v Speaker 1>Joining us to discuss this. Torsten Slock, Deutsche Banks Chief

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<v Speaker 1>International Economists tossing. Always great to catch up with you. So, sir,

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<v Speaker 1>your view and what we're seeing this morning, Well, this

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<v Speaker 1>is basically a game of chicken, and it actually looks

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<v Speaker 1>a little bit difficult at the moment to see who's

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<v Speaker 1>going to deviate. What's pretty clear is that up to

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<v Speaker 1>this point, at least before the latest retaliation announcement, there's

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<v Speaker 1>the latest round, if you will, it has looked like

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<v Speaker 1>this was relatively small peanuts in terms of the awall

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<v Speaker 1>scheme of things. But the risk now with two billions,

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<v Speaker 1>that is, in particular going to be hitting Cochumer products.

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<v Speaker 1>Both opens up risks for equity markets. Equity investors we're

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<v Speaker 1>talking to, of course asking the question which companies will

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<v Speaker 1>get hit, which product groups will beget hit, and that

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<v Speaker 1>uncertainty is just not helpful at all at the moment.

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<v Speaker 1>And on top of that, of course, there's also racist

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<v Speaker 1>the reverse question, well, okay, but what is the Chinese

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<v Speaker 1>retaliation going to look like, which also, of course and

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<v Speaker 1>means and they said they will not only be on trade,

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<v Speaker 1>it could also be other types of retaliation. So the

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<v Speaker 1>game is on and and again the game of chicken

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<v Speaker 1>is the full force ahead towards each other here, and

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<v Speaker 1>it looks very uncertain at the moment, so toast and

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<v Speaker 1>given the price action we're saying this Tuesday morning, I

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<v Speaker 1>think it's always easy for narratives just to sprint away

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<v Speaker 1>with themselves. I want to try and drain some of

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<v Speaker 1>the emotion away from this the story in the United States.

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<v Speaker 1>Does any of this derail the US economic story of

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<v Speaker 1>growth and really strong growth, and does any of that

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<v Speaker 1>any of those concerns make the FED sit there and say,

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<v Speaker 1>you know what, we need to slow down well, the

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<v Speaker 1>important thing here is that the US has still a

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<v Speaker 1>significant tail when from the tax cuts for the corporate sector.

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<v Speaker 1>The Trump tax cuts are going to lift GDP growth

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<v Speaker 1>to about three percent. If you say, e c FC,

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<v Speaker 1>going on your Googberg screen, you look at the quarter

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<v Speaker 1>of the profile, you could see that the consensuous expect

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<v Speaker 1>GDP to essentially be three percent for the rest of

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<v Speaker 1>this year. And with that backdrop, you're absolutely right to

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<v Speaker 1>day John that this is indeed a very very strong picture.

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<v Speaker 1>So for now, this is uncertain stuff where we just

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<v Speaker 1>don't know how it escalates. But the problem is that

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<v Speaker 1>there's no holding back. It didn't take many minutes before

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<v Speaker 1>the Chinese started announcing that they we're going to do

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<v Speaker 1>the exact same amount in return. So what really is

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<v Speaker 1>the becoming more uncertain areas Not so much the GDP

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<v Speaker 1>profile and touch here and now. It's really much more

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<v Speaker 1>the immediate financial marketing impact. And that is indeed the

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<v Speaker 1>risk that if consumer companies in the US, if we

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<v Speaker 1>have a broader impact on equities in the US, then

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<v Speaker 1>of course that would certainly lead the sad eventity to

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<v Speaker 1>look at maybe revising some of their forecasts, including of

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<v Speaker 1>course for what race will do, but it's still very early,

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<v Speaker 1>but so far it looks for a difficult who's going

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<v Speaker 1>to stand down in this standoff that we're having at

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<v Speaker 1>the toasting. It would be disingenuous of me to say

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<v Speaker 1>we don't see signs of fragility, and we certainly don't

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<v Speaker 1>see many here in the United States, but we do

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<v Speaker 1>see a lot abroad in the global equity market and

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<v Speaker 1>perhaps more specifically in emerging markets an emerging market foreign exchange.

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<v Speaker 1>Do you see a feedback loop into the United States

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<v Speaker 1>anytime soon? Toasting? Or is everything okay for now? This

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<v Speaker 1>is not helpful at all for the e M story.

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<v Speaker 1>The e M is always not only in this situation.

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<v Speaker 1>The e M is all always challenged when the raises rates,

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<v Speaker 1>even if it's slow and gradual and coastious. So adding

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<v Speaker 1>on top of that, at trade war, which with China

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<v Speaker 1>is directly related to e M, but also from a

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<v Speaker 1>U S perspective, has been hitting indiscriminately emerging markets and

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<v Speaker 1>also its D countries, is indeed not particularly helpful for

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<v Speaker 1>the e M outlook. So that's also why the e

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<v Speaker 1>M f X going down has been a team for

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<v Speaker 1>a while. It probably will continue as a result of this,

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<v Speaker 1>is it near a trip point? I mean, are we

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<v Speaker 1>at a point? I mean on a large chart, it's

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<v Speaker 1>got convexity, which means a curve, which means acceleration. We

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<v Speaker 1>are accelerating in our EM depreciation. That can't go on forever, Cannon,

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<v Speaker 1>you know. And the problem for E M is that

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<v Speaker 1>they also have their own problems, I mean, forgetting the

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<v Speaker 1>trade war on minute. EM already has some mediosyncratic stories

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<v Speaker 1>with Argentina, Turkey, Indudesia elsewhere. I mean, stories are beginning

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<v Speaker 1>to pop up that do look as slagly more worries,

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<v Speaker 1>and even at a longer term perspective. So you're right

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<v Speaker 1>to say that the tripping point here is probably closer

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<v Speaker 1>in the sense that the risks are higher than what

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<v Speaker 1>they've been for a while. The good news, if you will,

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<v Speaker 1>is that at some point we'll run out of stuff

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<v Speaker 1>to put terriffs on. In other words, there's a a

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<v Speaker 1>finite limit to the size of the U S trade episode.

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<v Speaker 1>So that's then then it will from a political perspective,

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<v Speaker 1>both of the US and abroad, then policy makers need

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<v Speaker 1>to come up with whether they want to take this

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<v Speaker 1>to outside only the trade area or is this just

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<v Speaker 1>gonna stay only inside the trade realm of things? But

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<v Speaker 1>tourist done. This is important and Peter Hooper and your

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<v Speaker 1>work at Deutsche Bank has been frankly with Domini Constant

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<v Speaker 1>and Ellen Ruskin has been legendary on this. All these

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<v Speaker 1>institutional troops are saying, we're in control, we know what

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<v Speaker 1>we're doing. You know, maintain calm, Remain calm, remain, calm, remain, calm, blowny,

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<v Speaker 1>these are big moves that we're beginning to see. Is

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<v Speaker 1>it the same remain calm is six which was before. Well,

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<v Speaker 1>it's clear that the tide is going out, if you will,

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<v Speaker 1>in many emerging markets that have been helped a lot

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<v Speaker 1>by commodity prices being high. Now commodity prices are, thankfully

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<v Speaker 1>for emerging markets because of course slowly moving high again.

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<v Speaker 1>But it's pretty clear that a number of emerging markets

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<v Speaker 1>have significant im balances on top of their political problems.

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<v Speaker 1>So the risks are beginning to appear most significant than

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<v Speaker 1>they have been for a while, which also speaks to

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<v Speaker 1>being all worried as a globally in the time that

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<v Speaker 1>we've got left with you, Torsten Slock, Really nothing matters

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<v Speaker 1>here there's like important trade dates like I think July tenth,

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<v Speaker 1>John Ferrell is an important day. None of that matters

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<v Speaker 1>compared to ten am June, which is next Tuesday, which

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<v Speaker 1>Torsten is Denmark France. Does Denmark have have the chance Towardston?

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<v Speaker 1>Does Denmark you have half a chance against mighty friends?

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<v Speaker 1>I will be sitting with my head and my stamp

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<v Speaker 1>line and cheering them on. I think they did do

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<v Speaker 1>very well against the rule last element. But we'll see.

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<v Speaker 1>It's a very exciting. But even in the World Cup,

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<v Speaker 1>you know it's been games have been surprising both and

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<v Speaker 1>were still surprised to the DW side. So we'll see.

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<v Speaker 1>You see where we're going that front. I literally had

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<v Speaker 1>no idea where you were going with that date. There.

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<v Speaker 1>He was wondering. I was wondering what happens when you

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<v Speaker 1>were also playing John? Oh really, that's true. You did

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<v Speaker 1>see the last few minutes were pretty good. Yeah, well

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<v Speaker 1>against Tunisia, Torsten, you'd hope that England beats Tunisia. I

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<v Speaker 1>think it's gonna be a completely different game against Belgium.

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<v Speaker 1>Does tunis you play Peru? Tunisi is not playing Tom Torsten. Honestly,

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<v Speaker 1>don't get into it with Tom Kane. Otherwise you're going

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<v Speaker 1>to be here ages Torsten's look. It's great to catch

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<v Speaker 1>up with you, sir, Thank you very much. The Tigers

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<v Speaker 1>Banks chief international economist Vincent Reinhardt is a good person

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<v Speaker 1>to speak to. He's with Standish. Part of B and

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<v Speaker 1>Y Melon was Standish as their chief economists and investment

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<v Speaker 1>strategist Vince. The dollar on a blended basis, just one

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<v Speaker 1>quick look, d x Y is now out to standard

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<v Speaker 1>deviations strong, which is a measured move which clearly elicits

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<v Speaker 1>measured conversation from central bankers. And there'll be a point

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<v Speaker 1>where it's not how close are we to where strong

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<v Speaker 1>dollar dynamics begin to affect the model, the forecast, the

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<v Speaker 1>factors that major central bankers look at at this point,

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<v Speaker 1>they always turned to the syllogism, and the syllogism is

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<v Speaker 1>monetary policy has to be forward looking. You make an

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<v Speaker 1>outlook for the ecounomy economy. If you don't like those outcomes,

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<v Speaker 1>you change policy. Any variable that matters for your outlook.

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<v Speaker 1>There for influences policy, exchange rate, equity prices, interest rates,

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<v Speaker 1>they're all things that matter for your outlook for really

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<v Speaker 1>economic activity and inflation and so they have to pay attention.

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<v Speaker 1>At the bottom line is when bull financial conditions actually

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<v Speaker 1>moved from accommodated, there are to tightening. Yeah, but syllogism,

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<v Speaker 1>I mean Miriam Webster's got it as a deductive logical scheme.

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<v Speaker 1>You know, Vince more than I mean. You saw this

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<v Speaker 1>as your as you worked at the FED for years.

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<v Speaker 1>All of a sudden, the deductive logical scheme doesn't work.

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<v Speaker 1>How close are we to wear drag? Your Powell's deductive

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<v Speaker 1>logical scheme doesn't work. So you want to separate management

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<v Speaker 1>of a macroeconomy and management of financial crises. I was

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<v Speaker 1>talking about the management of the macroeconomy. They think about

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<v Speaker 1>their outlook, they think about where they're sitting right now,

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<v Speaker 1>and then they go forward. In terms of management of

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<v Speaker 1>the crisis crisis. The first UH talking point in your

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<v Speaker 1>playbook is try to keep a low profile if you

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<v Speaker 1>possibly can. J Pal has been pretty quiet over his

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<v Speaker 1>tenure in terms of UH intervening verbally to big swings

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<v Speaker 1>in markets. And indeed, you listen to him in his

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<v Speaker 1>press conference, you listened to him in in his congressional appearances.

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<v Speaker 1>He's got a higher hurdle UH for a financial upset

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<v Speaker 1>than I think his immediate predecessors. I think you've picked

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<v Speaker 1>up on something quite important, finns Um. I certainly witnessed

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<v Speaker 1>last week the most bullish, optimistic Fedshan news conference I've

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<v Speaker 1>seen post crisis. Um, do you think that was justified? Fins?

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<v Speaker 1>I think the you know, the plain fact is Jay

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<v Speaker 1>pal is uh overseeing an economy and it's doing better

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<v Speaker 1>than its advanced economy peers. He's looking at a lot

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<v Speaker 1>of domestic momentum. He remember, we have we have considerable

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<v Speaker 1>uh fiscal stimulus uh and uh so there and an

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<v Speaker 1>unemployment rate that is arguably well below its natural rate

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<v Speaker 1>and head and lower with an employment gaining on average

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<v Speaker 1>something close to two hundred thousand, how long can it

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<v Speaker 1>go if the global economy is not doing well? As

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<v Speaker 1>a very open issue, how long can it know? If

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<v Speaker 1>financial conditions tightened considerably, that's an open issue. I think

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<v Speaker 1>the Fed has got a problem, perhaps not for this year,

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<v Speaker 1>unless obviously we go from macro management to crisis management.

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<v Speaker 1>But they got a problem two thousand nineteen about knowing

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<v Speaker 1>when to stop. And how do you think they tackle

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<v Speaker 1>that problem? Vince? I think that you you you nailed it.

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<v Speaker 1>When describing j Palet at the press conference, Well, what

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<v Speaker 1>are what are his favorite phrases? I stick to my

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<v Speaker 1>own lane. And let's not overthink this. Uh, he is going,

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<v Speaker 1>you know, three yards in a cloud of dust. Right,

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<v Speaker 1>He's just got to keep raising rates until uh it

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<v Speaker 1>seems like it's time to stop. And then they're hoping

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<v Speaker 1>that they'll get a sense of what the neutral rate

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<v Speaker 1>is when they're close to it. And and and Vince is

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<v Speaker 1>a chief economist and also an investment strategist and asked

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<v Speaker 1>you to put the investment strategist hand on. Now. Do

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<v Speaker 1>you think therefore there is more juice to squeeze in

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<v Speaker 1>that flat of yield curve that we've just seen throughout

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<v Speaker 1>this year so far? It's there's a lot of reason

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<v Speaker 1>to be short duration. Why because the market hasn't yet

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<v Speaker 1>priced in enough of said tightening. I think they'll go

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<v Speaker 1>four times this year. Jpal T is pretty confident about it.

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<v Speaker 1>I think he owns a December move. He was he

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<v Speaker 1>was the shifting dot between March and in June. Uh,

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<v Speaker 1>And so I think short rates will rise some more

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<v Speaker 1>and more rates rise as much can we sustain that

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<v Speaker 1>you can grows when you look vince right hard at

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<v Speaker 1>the mix of economic growth right now? Is it more

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<v Speaker 1>sustainable than consensus beliefs? Uh So? The first thing to

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<v Speaker 1>remember is as you know come is is expansions don't

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<v Speaker 1>die of old age. The second thing to remember is

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<v Speaker 1>the advantage of having gone through a severe financial crisis

0:13:21.240 --> 0:13:23.920
<v Speaker 1>and the wrenching recession is it takes a long time

0:13:23.960 --> 0:13:26.480
<v Speaker 1>to build up excesses, and we don't really have a

0:13:26.480 --> 0:13:31.120
<v Speaker 1>lot of evident excesses in the domestic economy. So in

0:13:31.120 --> 0:13:34.960
<v Speaker 1>that environment we could go for a while. But again

0:13:36.240 --> 0:13:39.360
<v Speaker 1>we need a stable global backdrop and that and that's

0:13:39.400 --> 0:13:44.240
<v Speaker 1>what's at risk. What's at risk is is how economy

0:13:44.320 --> 0:13:47.360
<v Speaker 1>is intersect the intersect in the foreign exchange market. And

0:13:47.400 --> 0:13:50.480
<v Speaker 1>if we're growing fast and our trading partners, aren't the

0:13:50.520 --> 0:13:53.319
<v Speaker 1>dollars going to appreciate? And I think the lesson the

0:13:53.360 --> 0:13:56.760
<v Speaker 1>two thousands, sixteen and seventeen for both the US and

0:13:56.800 --> 0:14:00.319
<v Speaker 1>Europe is foreign exchange. It really matters. It was bigger

0:14:00.400 --> 0:14:03.640
<v Speaker 1>drag on our activity last year. Who was a bigger

0:14:03.679 --> 0:14:07.080
<v Speaker 1>boost to the euro area last year and we're just

0:14:07.120 --> 0:14:10.600
<v Speaker 1>seeing that swing. Yeah, But I mean, just staying an

0:14:10.600 --> 0:14:13.240
<v Speaker 1>intra vandem at a great article in the Washington Post

0:14:13.320 --> 0:14:18.360
<v Speaker 1>this weekend on the ex percent of Americans who just

0:14:18.440 --> 0:14:20.840
<v Speaker 1>to seeing wages flat. I mean, I get it's to

0:14:20.920 --> 0:14:25.480
<v Speaker 1>make America great again economy, But from where you sit, Vince,

0:14:25.520 --> 0:14:30.040
<v Speaker 1>with your decades of of of of nitty gritty research,

0:14:30.880 --> 0:14:36.200
<v Speaker 1>is the dispersion of those benefits touching Americans. Well, the

0:14:36.840 --> 0:14:39.280
<v Speaker 1>first order problem is we're not generating in a heck

0:14:39.320 --> 0:14:43.640
<v Speaker 1>of a lot of productivity, and productivity allows firms to

0:14:43.920 --> 0:14:48.000
<v Speaker 1>share some of the games with workers. And an environment

0:14:48.000 --> 0:14:50.680
<v Speaker 1>in which output power isn't increase in there no games

0:14:50.720 --> 0:14:55.080
<v Speaker 1>to share. The second part is activity is more concentrated,

0:14:55.680 --> 0:14:59.920
<v Speaker 1>and that that's associated with declining labor share of an

0:15:00.080 --> 0:15:04.440
<v Speaker 1>come that's associated with strong earnings growth. Uh. It is

0:15:04.520 --> 0:15:09.560
<v Speaker 1>kind of striking how much better corporate America is doing

0:15:09.640 --> 0:15:14.280
<v Speaker 1>than than than workers. Uh. That that does suggest we

0:15:14.360 --> 0:15:18.280
<v Speaker 1>have some some medium and longer term problems. Vince, Thank

0:15:18.320 --> 0:15:20.400
<v Speaker 1>you so much, Vince Rhin, I greatly appreciate it. With

0:15:20.480 --> 0:15:37.000
<v Speaker 1>standards today on television and radio where this as well. Uh,

0:15:37.080 --> 0:15:39.040
<v Speaker 1>my interview of the day, without question was the Finance

0:15:39.160 --> 0:15:43.640
<v Speaker 1>Minister of Indonesia. It was important to speak with Mr Rody. Uh,

0:15:43.680 --> 0:15:46.000
<v Speaker 1>given what's going on in China and with trade. This

0:15:46.080 --> 0:15:48.400
<v Speaker 1>is the next one. This is Edward Alden quickly today

0:15:48.880 --> 0:15:53.000
<v Speaker 1>his wonderful book Failure to Adjust on Trade and is definitive.

0:15:53.440 --> 0:15:57.800
<v Speaker 1>And ed Alden just very simply here, what is the

0:15:58.000 --> 0:16:02.680
<v Speaker 1>difference in the scope of four factor I'm planned terrorists

0:16:02.720 --> 0:16:05.920
<v Speaker 1>from fifty to two d How does a guy like

0:16:05.960 --> 0:16:09.200
<v Speaker 1>you synthesize that? Well, I think you know. The key

0:16:09.200 --> 0:16:11.440
<v Speaker 1>thing here is a obviously it's a very big number

0:16:11.440 --> 0:16:13.320
<v Speaker 1>and it's going to force a Chinese response. But you

0:16:13.360 --> 0:16:15.040
<v Speaker 1>have to look at the size of the tariff. T

0:16:16.360 --> 0:16:19.760
<v Speaker 1>What this tells me is the administration very much intends

0:16:20.320 --> 0:16:22.440
<v Speaker 1>to put these tariffs in place and keep them in

0:16:22.480 --> 0:16:23.920
<v Speaker 1>place for a while. If you go back to the

0:16:23.920 --> 0:16:27.000
<v Speaker 1>fights with Japan in the eighties, the threat was always

0:16:27.000 --> 0:16:30.840
<v Speaker 1>a dcent tariffs prohibitive tariff would have blocked exports of

0:16:30.960 --> 0:16:33.400
<v Speaker 1>you know, Japanese machine tools or semi conductors or whatever

0:16:33.400 --> 0:16:35.960
<v Speaker 1>you have you in the United States, and the point

0:16:36.040 --> 0:16:39.280
<v Speaker 1>was to force a negotiated deal. This really appears the

0:16:39.360 --> 0:16:41.680
<v Speaker 1>ten really appears here to be to put that tariff

0:16:42.000 --> 0:16:44.360
<v Speaker 1>and keep it in place in Trump's theory, and somehow

0:16:44.360 --> 0:16:46.720
<v Speaker 1>that will help rebalance the trade relationship with China's a

0:16:46.720 --> 0:16:49.320
<v Speaker 1>different strategy. Chapter one of your book, The End of

0:16:49.320 --> 0:16:53.520
<v Speaker 1>the World's Greatest Autarchy, and the basic idea here is

0:16:53.680 --> 0:16:57.600
<v Speaker 1>America goes it alone. That seems to be a foundational

0:16:57.680 --> 0:17:01.760
<v Speaker 1>belief of the president. Can we go it alone? I

0:17:01.800 --> 0:17:03.440
<v Speaker 1>don't think there's any way we can. But if you

0:17:03.480 --> 0:17:06.080
<v Speaker 1>look at his particular form of nostalgia for a time

0:17:06.119 --> 0:17:08.720
<v Speaker 1>when the United States dominated the world economy and really

0:17:08.720 --> 0:17:12.440
<v Speaker 1>didn't particularly need cooperation from his allies, that's what he

0:17:12.480 --> 0:17:14.040
<v Speaker 1>wants to get back to. It's just the world is

0:17:14.080 --> 0:17:16.520
<v Speaker 1>a very different place than it was fifty sixty years ago,

0:17:16.800 --> 0:17:19.600
<v Speaker 1>were much smaller percentage of the world economy, and our

0:17:19.600 --> 0:17:22.480
<v Speaker 1>ability to tackle these issues depends on working with like

0:17:22.560 --> 0:17:26.160
<v Speaker 1>minded partners. President has decided to go it alone. And

0:17:26.160 --> 0:17:28.480
<v Speaker 1>and and we are, you know, now on the verge

0:17:28.520 --> 0:17:30.200
<v Speaker 1>really of of a trade war with all of our

0:17:30.240 --> 0:17:33.520
<v Speaker 1>major trading partners, not just the Chinese. Edward Alden, How

0:17:33.560 --> 0:17:36.879
<v Speaker 1>does the United States stack up in terms of economic competitiveness,

0:17:37.720 --> 0:17:39.520
<v Speaker 1>You know very well. And some things you look at,

0:17:39.560 --> 0:17:43.480
<v Speaker 1>innovation and particular venture capital sector technology, we still have

0:17:43.600 --> 0:17:47.479
<v Speaker 1>some important advantages where we tend to fall down our

0:17:47.560 --> 0:17:50.800
<v Speaker 1>things that require sensible government of one sort or another.

0:17:50.800 --> 0:17:54.080
<v Speaker 1>You look at infrastructure, UM, you know, we're lagging behind

0:17:54.119 --> 0:17:57.800
<v Speaker 1>a lot of different countries. Our educational system has enormous challenges.

0:17:57.880 --> 0:18:02.880
<v Speaker 1>We're starving, you know, public univer cities increasingly UM places

0:18:03.000 --> 0:18:07.160
<v Speaker 1>where some sort of intelligent kind of government business cooperation

0:18:07.280 --> 0:18:10.600
<v Speaker 1>is needed. We really do lag other countries, and and

0:18:10.640 --> 0:18:12.760
<v Speaker 1>that's a challenge for variety of political reasons we do

0:18:12.840 --> 0:18:15.239
<v Speaker 1>not seem able as a country to address effectively. At

0:18:15.240 --> 0:18:18.600
<v Speaker 1>the moment, you've written about US trade and investment policy.

0:18:18.680 --> 0:18:21.520
<v Speaker 1>Give us an update if you can. Well, the update is,

0:18:21.640 --> 0:18:23.880
<v Speaker 1>you know, we're moving in a very different direction here,

0:18:23.960 --> 0:18:27.399
<v Speaker 1>so obviously much more kind of openly protectionist on trade.

0:18:27.400 --> 0:18:30.080
<v Speaker 1>We haven't really seen the shoes drop yet on investment.

0:18:30.160 --> 0:18:33.080
<v Speaker 1>But the forgotten part of this response to China is

0:18:33.119 --> 0:18:37.840
<v Speaker 1>going to be restrictions on Chinese investments, either through congressional

0:18:37.880 --> 0:18:41.479
<v Speaker 1>action or directly through administration actions. So you know, we've

0:18:41.560 --> 0:18:44.399
<v Speaker 1>kind of moved from a position of pushing for greater

0:18:44.680 --> 0:18:48.879
<v Speaker 1>openness two goods overseas, pushing for greater investment opportunities overseas,

0:18:49.160 --> 0:18:52.760
<v Speaker 1>to restricting access here in the US market. That's a

0:18:52.800 --> 0:18:56.400
<v Speaker 1>big change in direction for the United States sed one

0:18:56.440 --> 0:19:01.880
<v Speaker 1>final question today, how should China respond? I mean, they've

0:19:01.880 --> 0:19:05.840
<v Speaker 1>got a cultural template that they will use to respond.

0:19:06.480 --> 0:19:09.199
<v Speaker 1>But if you were advising President she what would be

0:19:09.280 --> 0:19:13.760
<v Speaker 1>his best practice now? I would advise them to work

0:19:13.800 --> 0:19:16.280
<v Speaker 1>with other countries that fell agreed by the United States.

0:19:16.280 --> 0:19:19.840
<v Speaker 1>Go to Geneva, offered to restart serious talks in the

0:19:20.000 --> 0:19:21.399
<v Speaker 1>w T O say, look, there's got to be a

0:19:21.480 --> 0:19:25.560
<v Speaker 1>multilateral solution to this problem. China's benefited enormously from the

0:19:25.640 --> 0:19:29.119
<v Speaker 1>multilateral system, but so of other countries. We the Chinese

0:19:29.119 --> 0:19:31.879
<v Speaker 1>are prepared to address some of these challenges, but not

0:19:32.280 --> 0:19:35.600
<v Speaker 1>bilaterally with the United States. The problem for my conversations

0:19:35.600 --> 0:19:37.440
<v Speaker 1>with the Chinese is they want to deal with this

0:19:37.520 --> 0:19:39.680
<v Speaker 1>bilaterally with the United States, and I don't think that's

0:19:39.680 --> 0:19:41.760
<v Speaker 1>gonna work out well because I think Trump is going

0:19:41.800 --> 0:19:44.240
<v Speaker 1>to push harder and the Chinese are gonna feel like

0:19:44.240 --> 0:19:46.480
<v Speaker 1>they have to push back just as hard. That does

0:19:46.520 --> 0:19:48.720
<v Speaker 1>not end well. Ted Alden, thank you so much with

0:19:48.760 --> 0:19:51.080
<v Speaker 1>the Console and Foreign Relations. Can't say enough about his

0:19:51.119 --> 0:19:55.240
<v Speaker 1>book Failure to Adjust how Americans got left behind in

0:19:55.320 --> 0:19:59.480
<v Speaker 1>the global economy. It was prescient a year ago, maybe

0:19:59.480 --> 0:20:02.600
<v Speaker 1>it was four teen months ago, And now him it's

0:20:02.640 --> 0:20:05.200
<v Speaker 1>just lights out. It's one of those three or four.

0:20:05.200 --> 0:20:22.639
<v Speaker 1>It's gotta be my next book to read. I mentioned

0:20:22.640 --> 0:20:25.000
<v Speaker 1>earlier our interview of the day was the Finance Minister

0:20:25.080 --> 0:20:28.160
<v Speaker 1>of Indonesia that with all the tariff discussion and that.

0:20:28.720 --> 0:20:31.840
<v Speaker 1>But for our listeners Coast to Coast, Susan Tager is

0:20:31.840 --> 0:20:34.720
<v Speaker 1>probably our interview of the day because she is with

0:20:34.840 --> 0:20:38.600
<v Speaker 1>Baine and Company, like the management consultant crew, not the

0:20:38.640 --> 0:20:43.399
<v Speaker 1>private equity shop, and she is knee deep in the

0:20:43.520 --> 0:20:48.879
<v Speaker 1>Amazon effect. She is senior director Retail and Consumer Product Practices.

0:20:49.200 --> 0:20:51.399
<v Speaker 1>And I want to go to real estate first, Coast

0:20:51.440 --> 0:20:54.119
<v Speaker 1>to Coast. I get tons of mail about all the

0:20:54.240 --> 0:20:57.479
<v Speaker 1>empty real estate. And my econ one oh one, like

0:20:57.520 --> 0:21:02.359
<v Speaker 1>you took a duke years ago, is price adjusts and

0:21:02.440 --> 0:21:06.000
<v Speaker 1>rental prices come down because there's so many vacancies. Why

0:21:06.040 --> 0:21:08.840
<v Speaker 1>isn't that happening? Well, first of all, thank you for

0:21:08.920 --> 0:21:11.880
<v Speaker 1>having me. It's great to be here. And I think

0:21:11.920 --> 0:21:14.919
<v Speaker 1>you're right, and you've asked a great question. I do

0:21:15.000 --> 0:21:19.919
<v Speaker 1>want to step back slightly just to acknowledge that consumer spending,

0:21:20.119 --> 0:21:24.240
<v Speaker 1>consumer sentiment, people are shopping, all of that is strong.

0:21:24.680 --> 0:21:27.800
<v Speaker 1>The stores are vacant New York every every place this

0:21:27.960 --> 0:21:30.720
<v Speaker 1>radio show is the stores are empty. So what I

0:21:30.720 --> 0:21:33.760
<v Speaker 1>was gonna say is the retail and consumer spaces are

0:21:33.760 --> 0:21:39.480
<v Speaker 1>seeing a massive amount of turbulence. Underneath that fairly buoyant perspective,

0:21:40.880 --> 0:21:45.359
<v Speaker 1>there's a lot going on. You mentioned Amazon. We're looking

0:21:45.400 --> 0:21:50.280
<v Speaker 1>at Amazon growing to be about fift of all online

0:21:50.320 --> 0:21:54.080
<v Speaker 1>sales in the US. Uh No, when you look at

0:21:54.160 --> 0:21:58.159
<v Speaker 1>their gross merchandise value, which is the value of the

0:21:58.200 --> 0:22:01.000
<v Speaker 1>products that they're selling, not just the portion that they're

0:22:01.000 --> 0:22:05.679
<v Speaker 1>taking it on, they're probably now in the of online sharing.

0:22:05.680 --> 0:22:09.360
<v Speaker 1>So you've got a model at forty that's amazing. It's

0:22:09.359 --> 0:22:11.520
<v Speaker 1>going to go up to about fifty. We believe they're

0:22:11.520 --> 0:22:16.159
<v Speaker 1>continuing to outgrow other retailers in the online space, and

0:22:16.200 --> 0:22:18.960
<v Speaker 1>as you know very well, they're moving into brick and

0:22:19.000 --> 0:22:22.800
<v Speaker 1>mortar with their acquisition of Amazon, acquisition of Whole Foods,

0:22:23.240 --> 0:22:27.320
<v Speaker 1>they're opening of bookstores, which is rather ironic. But the

0:22:27.400 --> 0:22:33.720
<v Speaker 1>key here is in in Bain's belief is Frankly, stores

0:22:33.760 --> 0:22:37.359
<v Speaker 1>are not dead. The vast majority of retail sales still

0:22:37.400 --> 0:22:40.240
<v Speaker 1>takes place in stores, but the role of stores have

0:22:40.440 --> 0:22:44.320
<v Speaker 1>massively changed. What you're seeing is in retail is not

0:22:44.800 --> 0:22:48.919
<v Speaker 1>Amazon killing retail what you're seeing is lack of innovation

0:22:49.160 --> 0:22:52.520
<v Speaker 1>killing retail. And when you go to many stores today,

0:22:52.600 --> 0:22:55.119
<v Speaker 1>they're the same as when you and I were kids.

0:22:55.160 --> 0:22:58.600
<v Speaker 1>They look the same as many many decades ago. Yet

0:22:58.680 --> 0:23:01.840
<v Speaker 1>the retailers that are ng are thinking about the end

0:23:01.880 --> 0:23:06.320
<v Speaker 1>to end consumer journey shopper journey, which is both online

0:23:06.359 --> 0:23:10.600
<v Speaker 1>and offline, and using both physical and digital assets to

0:23:10.640 --> 0:23:13.520
<v Speaker 1>make that a great experience. Well, you know when Tom

0:23:13.600 --> 0:23:16.439
<v Speaker 1>used to shop, Mr John Wannamaker used to welcome around

0:23:16.480 --> 0:23:18.639
<v Speaker 1>the store, and you know one of the things he

0:23:18.720 --> 0:23:22.320
<v Speaker 1>did was he actually spent time with the customer. And now,

0:23:22.359 --> 0:23:25.600
<v Speaker 1>of course you have the introduction of electronic devices such

0:23:25.640 --> 0:23:29.399
<v Speaker 1>as Alexa with Amazon, and I'm wondering if you see

0:23:29.560 --> 0:23:34.800
<v Speaker 1>that as an opportunity for smaller retailers to now be

0:23:34.920 --> 0:23:39.159
<v Speaker 1>able to have a bigger relationship with the consumer in

0:23:39.160 --> 0:23:43.440
<v Speaker 1>a way that they could never have before. Exactly. There

0:23:43.680 --> 0:23:46.359
<v Speaker 1>is a tremendous amount that we talked about at Banting

0:23:46.440 --> 0:23:50.960
<v Speaker 1>Company in terms of the entitled consumer or the empowered consumer,

0:23:51.119 --> 0:23:54.679
<v Speaker 1>and a lot of that is fueled by technology. On

0:23:54.720 --> 0:23:58.920
<v Speaker 1>the flip side, you also see massive innovation and opportunity

0:23:59.000 --> 0:24:02.280
<v Speaker 1>for retailers to transform how they deliver could get an

0:24:02.280 --> 0:24:04.800
<v Speaker 1>example that because most of the retail cells side we

0:24:04.880 --> 0:24:07.480
<v Speaker 1>talked to it doesn't agree with that. In terms of innovation,

0:24:07.480 --> 0:24:10.439
<v Speaker 1>they retails getting crushed. They've tried this, tried this, tried this,

0:24:10.520 --> 0:24:15.679
<v Speaker 1>try this, and Amazon's cleaning their clock. But products CAI

0:24:15.760 --> 0:24:18.359
<v Speaker 1>come on these niche products. But what's an example of

0:24:18.359 --> 0:24:22.880
<v Speaker 1>a major department store innovation which is allowing them to compete?

0:24:23.160 --> 0:24:26.080
<v Speaker 1>Sure well, let me actually step back a little bit,

0:24:26.240 --> 0:24:28.600
<v Speaker 1>because there are lots of stores that are doing well

0:24:28.640 --> 0:24:31.440
<v Speaker 1>by combining what we could describe as omni channel or

0:24:31.480 --> 0:24:34.200
<v Speaker 1>the best of both worlds in terms of taking what's

0:24:34.240 --> 0:24:38.080
<v Speaker 1>great about digital. Earlier you were describing your experience of

0:24:38.600 --> 0:24:41.240
<v Speaker 1>eight clicks, I found what I wanted, It saved me time.

0:24:41.280 --> 0:24:46.080
<v Speaker 1>That's terrific with the best of physical, which, to to

0:24:46.160 --> 0:24:51.120
<v Speaker 1>your point, is sometimes that personalized service, that experiential opportunity,

0:24:51.200 --> 0:24:54.240
<v Speaker 1>that community environment. And so you do see a lot

0:24:54.280 --> 0:24:57.600
<v Speaker 1>of stores thinking about how do I use my space differently,

0:24:57.720 --> 0:25:01.000
<v Speaker 1>how do I create that relationship with a customer. We're

0:25:01.040 --> 0:25:05.439
<v Speaker 1>early days. Is anybody doing everything right? Absolutely not, but

0:25:05.520 --> 0:25:08.320
<v Speaker 1>we're working with lots of retailers that are taking small

0:25:08.359 --> 0:25:12.680
<v Speaker 1>bites at the Apple and truly transforming lots of different things. Okay,

0:25:12.880 --> 0:25:15.639
<v Speaker 1>I wanted to focus and I have no relationship with

0:25:15.680 --> 0:25:18.359
<v Speaker 1>the company. I don't even own their shoes. But All Birds,

0:25:18.400 --> 0:25:21.119
<v Speaker 1>I'm sure you're familiar with All Birds, and if people

0:25:21.119 --> 0:25:23.399
<v Speaker 1>are not familiar with All Birds, they should check it

0:25:23.440 --> 0:25:26.080
<v Speaker 1>out because if you go anywhere in Silicon Valley, this

0:25:26.280 --> 0:25:29.960
<v Speaker 1>is the shoe of choice. Correct, lots of people are wearing. Okay.

0:25:30.119 --> 0:25:32.480
<v Speaker 1>The reason I bring this up is because every sale

0:25:32.520 --> 0:25:34.840
<v Speaker 1>that they make is a sale that a major department

0:25:34.920 --> 0:25:39.280
<v Speaker 1>store didn't make with their own generic brand. It's a

0:25:39.280 --> 0:25:42.280
<v Speaker 1>different brand. You know that this All Birds is an example.

0:25:42.359 --> 0:25:46.119
<v Speaker 1>We recently did some research more in the consumer products side,

0:25:46.119 --> 0:25:49.119
<v Speaker 1>but the same is happening in apparel and footwear into

0:25:49.119 --> 0:25:54.359
<v Speaker 1>what we call insurgent brands. And insurgent brands are in

0:25:54.400 --> 0:25:58.679
<v Speaker 1>the consumer products world. They're only about two percent of sales,

0:25:58.880 --> 0:26:03.160
<v Speaker 1>yet they're capturing of that growth and when you project

0:26:03.200 --> 0:26:06.160
<v Speaker 1>that forward, we think that that's only going to increase

0:26:06.280 --> 0:26:10.120
<v Speaker 1>and capture about of growth. And part of what's happened

0:26:10.480 --> 0:26:15.080
<v Speaker 1>is some of the traditional barriers to entry or traditional

0:26:15.160 --> 0:26:19.680
<v Speaker 1>scale advantages that companies had, particularly in the consumer products space,

0:26:20.160 --> 0:26:24.720
<v Speaker 1>have changed. You no longer need scale advertising budgets to

0:26:24.800 --> 0:26:29.639
<v Speaker 1>reach consumers. You no longer need the the uh you know,

0:26:29.960 --> 0:26:33.280
<v Speaker 1>massive budgets to get the secure shelf space. To secure

0:26:33.560 --> 0:26:36.240
<v Speaker 1>you give them an email newsletter and you offer teen

0:26:36.280 --> 0:26:38.879
<v Speaker 1>percent off for the first purchase, and then you know,

0:26:38.960 --> 0:26:41.960
<v Speaker 1>you say, Tom, all right, you like these issues, will

0:26:42.000 --> 0:26:45.520
<v Speaker 1>sell you, will sell you some more. The trick here, though, is,

0:26:45.920 --> 0:26:49.800
<v Speaker 1>you know, all is not lost. There are new advantages

0:26:49.840 --> 0:26:54.160
<v Speaker 1>of scale that are emerging, and there are new opportunities

0:26:54.400 --> 0:27:00.320
<v Speaker 1>for some of the bigger brands to survive. So, for example, data,

0:27:00.680 --> 0:27:03.920
<v Speaker 1>you know, some of the larger companies have more access

0:27:03.960 --> 0:27:07.320
<v Speaker 1>to consumer data than you could ever imagine, and the

0:27:07.359 --> 0:27:12.760
<v Speaker 1>ability to use that technology to customize the experience is unprecedented.

0:27:13.240 --> 0:27:17.159
<v Speaker 1>So retail in particular has always been a blend of

0:27:17.280 --> 0:27:19.879
<v Speaker 1>art and science. That has always been the case. But

0:27:20.000 --> 0:27:24.280
<v Speaker 1>what we're seeing today is the science has elevated and

0:27:24.320 --> 0:27:27.920
<v Speaker 1>become more accessible and that's what's really going to make

0:27:28.119 --> 0:27:33.240
<v Speaker 1>a winning retailer. On an income statement of a major retailer,

0:27:33.359 --> 0:27:37.320
<v Speaker 1>where's their biggest headache right now? It's a great question,

0:27:37.760 --> 0:27:41.200
<v Speaker 1>I think, um I'd say it's actually perhaps on their

0:27:41.280 --> 0:27:44.760
<v Speaker 1>balance sheet in terms of capital interests that they need

0:27:44.840 --> 0:27:47.040
<v Speaker 1>to think they too much capital, They've got to go

0:27:47.119 --> 0:27:50.800
<v Speaker 1>more to invest in technology versus the more traditional Amazon

0:27:51.119 --> 0:27:55.640
<v Speaker 1>out spends most traditional retailers in terms of technology by

0:27:55.640 --> 0:27:58.840
<v Speaker 1>a factor of five or six to one, and that

0:27:59.040 --> 0:28:04.040
<v Speaker 1>is creating a competitive advantage that retailers. I'm just gonna

0:28:04.080 --> 0:28:05.800
<v Speaker 1>ask one quick question that if you were reading a

0:28:05.880 --> 0:28:10.040
<v Speaker 1>due diligence report on any retailer, whether it's an established

0:28:10.080 --> 0:28:13.080
<v Speaker 1>retailer or someone that's brand new, if they don't have

0:28:13.119 --> 0:28:15.760
<v Speaker 1>a page that is specific to how they respond to

0:28:15.760 --> 0:28:18.680
<v Speaker 1>Amazon or deal with an Amazon world, do you kind

0:28:18.680 --> 0:28:20.280
<v Speaker 1>of give it back to them and say, go go

0:28:20.359 --> 0:28:24.679
<v Speaker 1>do your homework. I would do that homework for them,

0:28:24.720 --> 0:28:27.280
<v Speaker 1>to be honest. You know, Amazon is a big threat,

0:28:27.320 --> 0:28:29.600
<v Speaker 1>but let's face that they're not winning everywhere, and there

0:28:29.680 --> 0:28:33.040
<v Speaker 1>is a very proven understanding of where they are a

0:28:33.040 --> 0:28:36.560
<v Speaker 1>threat versus where they're not. You mentioned earlier, so of

0:28:36.560 --> 0:28:40.520
<v Speaker 1>of the market, and you're extrapolating out. We did that

0:28:40.560 --> 0:28:43.520
<v Speaker 1>on Google Search a million years ago and Google just

0:28:43.640 --> 0:28:47.160
<v Speaker 1>kept on going, granted incrementally, what's the ability to Amazon

0:28:47.200 --> 0:28:52.920
<v Speaker 1>to go? You know, it's a great question, and I

0:28:52.960 --> 0:28:56.840
<v Speaker 1>think the two things are happening. Um, in their early days,

0:28:57.160 --> 0:29:02.160
<v Speaker 1>they did not have the wrath of many other players,

0:29:02.320 --> 0:29:05.520
<v Speaker 1>and many of the big companies are are making bold

0:29:05.560 --> 0:29:08.760
<v Speaker 1>moves order to catch up, so there is more competition.

0:29:08.800 --> 0:29:11.880
<v Speaker 1>The second thing is they're moving into categories that are

0:29:11.920 --> 0:29:16.880
<v Speaker 1>traditionally more difficult. Susan Tager think please come back again.

0:29:17.000 --> 0:29:20.480
<v Speaker 1>She does a retail uh as the Salvation of retail.

0:29:20.520 --> 0:29:29.320
<v Speaker 1>She's vice President's Salvation of retail for Bain and Company.

0:29:30.840 --> 0:29:35.080
<v Speaker 1>Thanks for listening to the Bloomberg Surveillance podcast. Subscribe and

0:29:35.120 --> 0:29:40.440
<v Speaker 1>listen to interviews on Apple Podcasts, SoundCloud, or whichever podcast

0:29:40.480 --> 0:29:44.720
<v Speaker 1>platform you prefer. I'm on Twitter at Tom Keane before

0:29:44.760 --> 0:29:48.600
<v Speaker 1>the podcast. You can always catch us worldwide. I'm Bloomberg

0:29:48.680 --> 0:30:00.240
<v Speaker 1>Radio two.