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Speaker 1: save you or more. Welcome to Money Making Conversations. I'm
Speaker 1: your host with Sean McDonald. Each Money Making Conversation talk
Speaker 1: show is about entrepreneurship and entertainment. I provide the consumer
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Speaker 1: overcoming the art, and how to live a balance life.
Speaker 1: My next guest is the CEO Or malden Brand Incorporated
Speaker 1: and Chairman of Black American Music Association BAM. His impact
Speaker 1: on the global music industry has been felt for over
Speaker 1: forty plus years. I know I've been right there with
Speaker 1: this young brother. Artists Management created branding and executive leadership
Speaker 1: and has earned him the Living Legend Foundation Highest Honor
Speaker 1: Lifetime Achievment Award. Music may be in his first love,
Speaker 1: but he's also passionate about his community, family, and the
Speaker 1: next generation. Whether it's helping to develop superstar talent, educating
Speaker 1: the next generation of leaders, directing a culturally inspired campaign,
Speaker 1: or using philanthropic efforts to evoke change. This is what
Speaker 1: my man does. Please welcome to money Making Conversations. Michael Malden,
Speaker 1: oh Man, thank you so much for Sean. That's that's
Speaker 1: uh interesting. But I hear that myself. I'm like, you're
Speaker 1: talking about me. But but now I appreciate being on
Speaker 1: here with you man, and congratulations only your talk show.
Speaker 1: I really love what you're what you're about with Well, Mike,
Speaker 1: you know, you and I sitting on Mania or radio studios,
Speaker 1: sitting on a many accouch, you know, just you know,
Speaker 1: different cities on the run backstage talk about the music
Speaker 1: industry when we were talking and about the music industry
Speaker 1: now right, well, you know we've seen a lot man,
Speaker 1: obviously I've been doing it for you know, four decades,
Speaker 1: which is crazy, over four decades and one way or
Speaker 1: the other. Starting out as a ROADI and being working
Speaker 1: with a lot of those artists in the early days
Speaker 1: Funk card Is, you know, from Brick to Cameo, and
Speaker 1: then going on to work with Luther Van Ross and
Speaker 1: the Nita Bakers and having an opportunity to work with,
Speaker 1: you know, some of the biggest and most prominent artists
Speaker 1: in the game. UM. And then in the nineties, you know,
Speaker 1: I went up to Columbia Records. I was drafted, as
Speaker 1: I would say, you know, from a management arm of
Speaker 1: just having a good deal of success with the artists
Speaker 1: and stuff I was working with, and I was asked
Speaker 1: to come in to Sony and do my thing. And
Speaker 1: I think, um, you know, I took on a roll
Speaker 1: of of of you know, I was not bragging, but
Speaker 1: I felt like we could get a lot done. But
Speaker 1: I had never been on the inside of the label before,
Speaker 1: so I had the idea of being cooming a division
Speaker 1: that could operate on its own accord and that kind
Speaker 1: of thing. So I went in pushing for that. UM
Speaker 1: and and I go to that because when you say
Speaker 1: where the music was in the in the nine is
Speaker 1: we were really striving breaking the walls down regarding releases
Speaker 1: and hip hop that really kicked in and the mainstream,
Speaker 1: and we were starting to do amazing stuff, and some
Speaker 1: of us that was controlling budgets and really had our
Speaker 1: own full staffs of people. We were doing exceptionally well,
Speaker 1: and we did there at Columbia, and and we watched
Speaker 1: the movement happened come to two thousand's. I was no
Speaker 1: longer in the system, not because of me not being there,
Speaker 1: but it changed. We saw that change coming. It changed
Speaker 1: back to all of a sudden being cold trolled from within,
Speaker 1: being considered a department. No longer were um black divisions
Speaker 1: or black music arms being given their own budgets and
Speaker 1: they had to go to their white counterparts to get
Speaker 1: budgets approved and stuff like that. And I think a
Speaker 1: lot of that started to change and started to create
Speaker 1: a level of control that we've been fighting to get
Speaker 1: back for the last twenty years. And even though right
Speaker 1: now Black American music, which obviously is hip hop, R
Speaker 1: and D funk, any of that fits right in there,
Speaker 1: is leading the entire globe in regards to streams. I
Speaker 1: think Spotify. It was just it was just reported reported
Speaker 1: that Spotify, for example. Now I think it's sixty five
Speaker 1: to of the streaming income comes from Black American music
Speaker 1: and the number one stream music, isn't it. There's no
Speaker 1: doubt about it, no doubt about it. And then when
Speaker 1: you take the mergence you know of of of R
Speaker 1: and being hip hop, which little people know had a
Speaker 1: lot to do with cording the term urban back in
Speaker 1: the nineties. The combination of R and B meeting where
Speaker 1: you'd have a singing song that would have a rap
Speaker 1: breakout and you have a wrap with a singing hook.
Speaker 1: Those things started to change up the landscape so that
Speaker 1: they could be worked from a different perspective on Top
Speaker 1: forty or rhythmic radio, which no black, very few black
Speaker 1: promotion guys was able to work those records there. So
Speaker 1: that started to change up the climate. But I think
Speaker 1: that where we are now, uh we are it's a
Speaker 1: different day and no citings and stuff for not being sold.
Speaker 1: Obviously with the COVID you know out here, live engagements
Speaker 1: are harder. But we are streaming more music in Black
Speaker 1: American music than we've ever done. And it's just matter
Speaker 1: now trying to get more control and create a better
Speaker 1: level of ownership and and priority inside these buildings and
Speaker 1: the outside in the community. You know absolutely. Now, so
Speaker 1: let's back up a little bit because I said a
Speaker 1: lot when it introduced you, because you've done a lot
Speaker 1: and you are a lot, And now I didn't I
Speaker 1: didn't Nick meant any words that I said in my credits.
Speaker 1: You are a phenomenal person. I've always enjoyed talking to year.
Speaker 1: We laugh, we are. We talked about doing things together
Speaker 1: with NASCAR. I remember back in the day you was NASCAR.
Speaker 1: We're talking about broadcasting right now from Atlanta. So you said, Richard,
Speaker 1: I got something I'm gonna do with NASCAR, talking about
Speaker 1: that NASCAR diversity experience that you were dealing about that
Speaker 1: about ten years ago, and now we're there now. Yeah, well,
Speaker 1: you know it goes back away to your point. It
Speaker 1: was a while back and I started working in association
Speaker 1: with them. I grew up around the sport. I'm from
Speaker 1: North Carolina. I grew up around it. My dad nickname
Speaker 1: was they called everybody called him Lightning. I say, nickname
Speaker 1: was almost like his name. And my dad was a
Speaker 1: he wasn't a moonshiner. But you tell everybody he he was.
Speaker 1: He was one of them. He was close to one
Speaker 1: of those guys who carried carried the shine, and so
Speaker 1: he was well known in the in the mountain. This
Speaker 1: is real conversation. And I was always around motorsports, dirt
Speaker 1: track racing, that kind of thing. I was one of
Speaker 1: those black kids that loved cars and I was very
Speaker 1: much into it. So NASCAR was a big part of that,
Speaker 1: and a lot of times people didn't really understand it,
Speaker 1: but I was going to racist from the time that
Speaker 1: I was six years old on. So in two thousand
Speaker 1: and four, through my love for it, I ended up
Speaker 1: reaching out with my company, Maldon Brand. At the time,
Speaker 1: we was referred to as Mallon Brand Agency, and with
Speaker 1: that we, uh, you know, our whole thing was about
Speaker 1: branding and and and having a having an ethical system.
Speaker 1: That really meant, you know, taking the quote unquote black brand,
Speaker 1: black community brand, and we actually referred to it as
Speaker 1: the urban brand at the time, taking that and moving
Speaker 1: that into mainstream and then taking those um assets and
Speaker 1: things that we got from that and bringing it back
Speaker 1: into the community. So that was always kind of our formula,
Speaker 1: and so I went after NASCAR. I went after dinner
Speaker 1: way to say, hey, y'all need some help, not just
Speaker 1: from a diverse standpoint of black folks being there or
Speaker 1: black driver being there, but from a youth perspective of
Speaker 1: young people and making sure because the climate is changing,
Speaker 1: most of your audience is older. You know, I knew
Speaker 1: my age and I'm like, you know, I'm a fan. However,
Speaker 1: it's hard for me to get these young kids to
Speaker 1: go to the track with me, you know. And I've
Speaker 1: taken Bow and I've taken German and a bunch of
Speaker 1: artists over years, White club gen and different people to
Speaker 1: the tracks given that experience, because the experience is amazing,
Speaker 1: but on official the big track, but just trying to
Speaker 1: really work it in and create more symmetry. And I
Speaker 1: think that, um, you know, because it was in all
Speaker 1: honestly being viewed for years. It's kind of that good
Speaker 1: old boy type of networking that takes place in our world. Um,
Speaker 1: you know, a lot of people, uh from the black
Speaker 1: community felt like it was on the outside of us
Speaker 1: and we didn't really drill down. I got involved story
Speaker 1: to create some program, start to create the things. We
Speaker 1: We ended up doing a couple of events around the
Speaker 1: country and in Atlanta, Atlanta Motor Speedway Ed Clark, who
Speaker 1: was the president of a a truck and turns a great guy. Um,
Speaker 1: we did something on Friday nights called Welcome Fast Car Weekend,
Speaker 1: Welcome to Atlanta, Fast Car Weekend, and we would end up.
Speaker 1: Um we had fast Life Fridays and we had music played,
Speaker 1: and we did a little drag race on Pit Road
Speaker 1: down there, and I even had some of the ladies
Speaker 1: from the Real Housewives Atlanta participated one year and had
Speaker 1: a good audience, and it was just it was a
Speaker 1: great blend of just getting people. We'd have fashion shows.
Speaker 1: So we realized that black people and our community spends
Speaker 1: more money for a capital on on automotive and and
Speaker 1: and an automotive after parts than anybody. So it's like, well, wow,
Speaker 1: you know, we love speed, we love all that. Why
Speaker 1: aren't we more involved? And so the idea was to
Speaker 1: try to really drill down I will sell you. Uh.
Speaker 1: NASCAR is a family owned business and it is not
Speaker 1: public yet, but it does great, has great television ratings
Speaker 1: and all that, and in a way they've been able
Speaker 1: to survive without really having that stampard approval, unlike so
Speaker 1: many other sports with the ball or or football or whatever.
Speaker 1: It's an expensive sport to get into. So unless you've
Speaker 1: got somebody financing you and and and that can afford
Speaker 1: you to go out and positar your car up two
Speaker 1: or three laps and have to rebuild it, it's a
Speaker 1: hard thing for black kids to participate in. So we
Speaker 1: were just trying to find ways to get that go
Speaker 1: kart racing other things to add not just about being racing,
Speaker 1: but also there's a lot of mathematics and stuff went
Speaker 1: involved because of just engineering that kind of thing with
Speaker 1: the way these cards or today. So it was all
Speaker 1: done around education. And that's why I wanted to bring
Speaker 1: it up in our interview because the fact that you know,
Speaker 1: I'd just say that the NASCAR has always wanted to diversified,
Speaker 1: and but that that flag, that flag, and it's like
Speaker 1: it's like, you know, you go there, you see that,
Speaker 1: and the flag was there, y'all. I went to some NASCAR,
Speaker 1: it was there. It was there a lot, especially when
Speaker 1: they had those those It's just an experience just to
Speaker 1: go because those RVs, it's like a new city out
Speaker 1: there that got the private gets be coming in. It's
Speaker 1: a lot of money at NASCAR. And a hundred thousand
Speaker 1: people ever pretty much every Sunday, and I'm just let's
Speaker 1: I've went to it, Steve Harvey not We went several times.
Speaker 1: And if you just if you just put your eyes
Speaker 1: just just look straight ahead, don't even look left for right,
Speaker 1: that car goes by your eyes so fast. It is
Speaker 1: an amazing event to go to fresh air, good food. Uh,
Speaker 1: it's a great atmosphere. And to see now that they've
Speaker 1: taken down the flag, you know, with with with with
Speaker 1: the president who's been resistant to that, which is incredible.
Speaker 1: And because NASCAR made this decision, it was the right decision.
Speaker 1: And seeing a driver like a very humble and courageous
Speaker 1: and talented, good looking, articulate driver like Bubba Wallace out there, Yeah,
Speaker 1: knowing what you tried to do back then and seeing
Speaker 1: what's happened now, what do you think the possibilities of
Speaker 1: it really becoming an engaging level of participation for African Americans.
Speaker 1: I think it's huge, But I think we also got
Speaker 1: to look beyond. We gotta look at the sport itself
Speaker 1: because there's a lot of marketing, a lot of stuff involved,
Speaker 1: and and you know, and at one point they tapped
Speaker 1: into a lot of the schools, the ant and a
Speaker 1: lot of the HBCUs talent. As a matter of fact, Uh,
Speaker 1: Terrence that used to be on B. T. Wall Sitching
Speaker 1: park En, j. You know, it's from he went to Anti.
Speaker 1: Terence was actually I met parents working for NASCAR. He
Speaker 1: was working for NASCAR as an intern, believe it or not,
Speaker 1: and we used to talk about it, so, you know,
Speaker 1: when he went to Triumph for that job. But the
Speaker 1: point of it is they they have constantly for year
Speaker 1: a year been going after it. But I don't feel
Speaker 1: I think it's all been about being on the pit
Speaker 1: crew beyond some of these other things and some of
Speaker 1: the more executive leaning roles, even though there are a
Speaker 1: few brothers and sisters involved, could be much more inclusive,
Speaker 1: I believe, and some of the teams and and you know,
Speaker 1: and even I was just talking to some friends from
Speaker 1: North Carolina this morning, even for North Carolina, which is
Speaker 1: kind of the hub of NASCAR, Charlotte. Um, you know,
Speaker 1: I think that it's Uh, there's opportunities that we have
Speaker 1: to investigate or get more involved in to understand what
Speaker 1: those other jobs are. But I think it's high. I mean,
Speaker 1: Bubba Darryl Wallace. Everybody refers tom as Bubba. I've known
Speaker 1: him for you know, since he got started. A great driver,
Speaker 1: I mean really a talented talent guy. And he just
Speaker 1: happened to be driving for Richard Petty, which is probably
Speaker 1: he's one of the most famous names and motorsports ever
Speaker 1: Petty family. Uh so he has he has the tools
Speaker 1: still looking for you know, he struggles like a lot
Speaker 1: of these other drivers, but he struggles to get partnerships
Speaker 1: and sponsorship, which is what makes these cars go around
Speaker 1: that track. Um, that's an exclusive sport. It basically cost
Speaker 1: you twenty million dollars a year to pretty much run
Speaker 1: one of these cars. So you have to you have
Speaker 1: to have a bank with you somewhat to be able
Speaker 1: to support being out there. And I think that with
Speaker 1: that support with now and so much attention or even
Speaker 1: on him and the support and the sport is given
Speaker 1: as well as some of these young drivers coming up,
Speaker 1: I think it's a great opportunity. And I also think
Speaker 1: there's a way to combine our music, particularly hip hop,
Speaker 1: with this sport more right now obviously country music is
Speaker 1: mostly associated with the sport, but over the even since
Speaker 1: I've gotten involved, h not to say I had anything
Speaker 1: to do with it, but it definitely started, you know,
Speaker 1: gradually getting better over time. It's finally here, the season
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Speaker 1: E R. Dot ai. You know when you meet people
Speaker 1: in your life and we have always we all have
Speaker 1: different journeys, and you just sit down and you just
Speaker 1: have a conversation and you were last day you're talking
Speaker 1: to a difference maker and then ten years later, he's
Speaker 1: still making a difference. That's what I love. Difference makers.
Speaker 1: You know they do they pivot, they pivot. You know,
Speaker 1: they an opportunity and they pivot and uh and that's
Speaker 1: really you in a lot of ways. You know, that's
Speaker 1: what I do all the time too. People always say, man,
Speaker 1: you do this this, Hey man, I see an opportunity,
Speaker 1: I pivot. I don't. I don't question the opportunity. I pivot.
Speaker 1: That's that's the value that you carry strong to your heart, correct, Michael,
Speaker 1: It really is, John Um. You know, however, I think
Speaker 1: the way I view it is I've always been one
Speaker 1: that if I believed in it, if I genuinely had
Speaker 1: the untending feeling of it, meaning that it was real,
Speaker 1: whether it started with me or took it as a
Speaker 1: handoffer someone told me about it, if I passionately failed it,
Speaker 1: I was gonna go far. But however, most of us,
Speaker 1: so much in our lives, we have that same element.
Speaker 1: It's just that a lot of times we're in front
Speaker 1: of you know, nobody else thinks it's cool, nobody else
Speaker 1: thinks it's valid, nobody else feels like there's anything to it.
Speaker 1: So often we are in front of things that are
Speaker 1: taking place. So when we introduced them, like when you
Speaker 1: mentioned the NASCAR thing earlier, when you do those things
Speaker 1: along the way, I did that out of passion and
Speaker 1: out of something I saw was needed. I don't believe
Speaker 1: everyone saw the same thing needed. They saw that there
Speaker 1: was things about it that was needed, There was opportunities
Speaker 1: that the right person or the right group, or all
Speaker 1: of a sudden we had twenty thousand people showed up
Speaker 1: the track today that was black, or or or or
Speaker 1: some other minority group. Then yeah, but the fact of
Speaker 1: digging down and understanding I don't think it did. However,
Speaker 1: now you go from when that time was the last
Speaker 1: event I think I did was probably twenty seventeen or
Speaker 1: ear and so you look now and you're like, wow,
Speaker 1: what look at the change, or look at the attention
Speaker 1: that it's getting, or look at some of the things
Speaker 1: that NASCAR as an organizations haven to stand up for.
Speaker 1: I had someone from the Sporting News of NASCAR hit
Speaker 1: me that one of the top guys that ever race
Speaker 1: hit me last week that's always been a believer, a
Speaker 1: white guy. Uh in what I am representing? That did?
Speaker 1: And he asked me, Michael's longtime. I hadn't talked to
Speaker 1: you a couple of years, man, But um, has anyone
Speaker 1: reached out the youth from the NASCAR regarding what's going on,
Speaker 1: because they seem like, to me, now is the time
Speaker 1: they really need you. I was so taken back by that.
Speaker 1: I appreciate them saying it, but at the same time,
Speaker 1: it's just me, Michael Mala. I'm just trying to do
Speaker 1: what I do so to understand that someone thinking about
Speaker 1: the sport that they really are believer in needing help
Speaker 1: and say wow or feeling like, Okay, there's a lot
Speaker 1: going on. What is our position. Now, let's go to
Speaker 1: somebody we trust that knows that loves the sport the
Speaker 1: genuinely is in it, that can help us out. That
Speaker 1: was his thought. Now, don't get wrong, Nobody NASCAR that
Speaker 1: has reached out to me that I know of. But
Speaker 1: I know all those guys and I know the Let
Speaker 1: me let me read something I just said in your
Speaker 1: credit see see music maybe his first love, but he
Speaker 1: is also passionate about his community, family and the next generation,
Speaker 1: whether it is helping to develop superstar talent, educating the
Speaker 1: next generation of leaders, directing a culturally inspired campaign or
Speaker 1: using philanthropic efforts to evoke change. I said that about
Speaker 1: you in my credits, so please don't be confused why
Speaker 1: he called you. Yeah, no, I appreciate that, man, and
Speaker 1: sometimes we do people. Man, just it is what it is.
Speaker 1: But I listen, I genuinely what you just said. That
Speaker 1: is me, man. I I live by this little quote
Speaker 1: I say, and we even you sometime with baum um
Speaker 1: you have to acknowledge your history to inspire the future period.
Speaker 1: And I lived by that because I believe that everything
Speaker 1: that is trying spiring, some of it is biblical. But
Speaker 1: everything that's transferring today, whether it's in COVID nineteen or
Speaker 1: whether it's the social injustice has taken place in the streets,
Speaker 1: and that here, it has been here before, and a
Speaker 1: lot of it we're just seeing, you know, being replicated
Speaker 1: or coming back around. And unfortunately we addressed it many
Speaker 1: times like it's all brand new, like it and and
Speaker 1: and and for those of us that know, as we
Speaker 1: get older, we have to learn how to pass the baton.
Speaker 1: We have to learn how to listen to the young folks.
Speaker 1: You know right now, the stuff going on, Uh you know,
Speaker 1: I'm I'm I'm consulting or talking to different people because
Speaker 1: of the black music association with the labels and all
Speaker 1: that regarding everything's going on, and again that's debate between
Speaker 1: black and urban and all that stuff. And some of
Speaker 1: the young people, I love their energy and their fire,
Speaker 1: but they're ready to Damnia burned some stuff down. They
Speaker 1: just they just angry, and they feel like they've been
Speaker 1: taking advantage of and they feel like they're making hit
Speaker 1: songs and nobody really give them the credit or ultimately
Speaker 1: find out they could have got a better deal, or
Speaker 1: their white counterpart had a better deal than them, or
Speaker 1: we have seen that over and over over the years,
Speaker 1: and some of us have lived it, and some of
Speaker 1: us has been in the seats of the highest position
Speaker 1: we could have been in at the time for the
Speaker 1: role in which we were playing. And I think that
Speaker 1: that being said up, we forget sometimes how to hand
Speaker 1: off to our young folks or how to pull them together. UM.
Speaker 1: I was just reading something this morning, and I'm so
Speaker 1: proud of you there in Atlanta, UM to read that
Speaker 1: all the black radio stations and personalities or personnel was
Speaker 1: coming together as one to see Black radio Atlanta speak
Speaker 1: on behalf. And obviously we're talking about the voting. It's
Speaker 1: all centered around voting. But the truth of the matter
Speaker 1: is we needed anyway Sean. Radio media has always been
Speaker 1: our voice. When I grew there was a thing called
Speaker 1: Randy's Record Mark, which is where I listened to all
Speaker 1: other Nashville Tennessee, which is where I listened to where
Speaker 1: actually it is Gallatin, Tennessee. Out of Nashville. I listened
Speaker 1: to every music I grew up in North Carolina. But
Speaker 1: after nine o'clock at night, that's what you get. You
Speaker 1: can get AM radio and then though this makes you
Speaker 1: sound old as heck, but you could get AM radio
Speaker 1: and it was always music, R and B, blues, you know,
Speaker 1: whatever it may been at the time. Otris Rea and
Speaker 1: James Brown, you name it, but they were always talking
Speaker 1: about community and support and building up. Radio in Atlanta
Speaker 1: has always talked about community and support, and we kind
Speaker 1: of got away from that. So we sound like sometimes
Speaker 1: we just soundtrack that goes on and which music been played,
Speaker 1: and that's great, but there's very little back talk, very
Speaker 1: little conversation. That's why I love what you're doing, because
Speaker 1: I think if we don't introduce or talk to our
Speaker 1: community more or share with them more about what's going on.
Speaker 1: We will continue to have lost minds and lost soul
Speaker 1: and our next general nation will be the one to
Speaker 1: lead this nation, lead this world, lead this globe. If
Speaker 1: we've got anything that we will have you. You man,
Speaker 1: I'm loving you, hearing you, because this is why I
Speaker 1: created this, because I go back to AM radio. You
Speaker 1: know when when they used to when they used to
Speaker 1: let you talk, before radio became music became keen and
Speaker 1: the PPM said you can't talk, you can't talk. And
Speaker 1: when they ran p S A S on the radio,
Speaker 1: you know you you could have a little thing happened
Speaker 1: in the community. They read it on the radio for you.
Speaker 1: That's when radio was real radio, you know. And so
Speaker 1: that was right. I created money making conversations because you know,
Speaker 1: people don't want to they won't let this happen. When
Speaker 1: I'm talking about on the radio. They shove it up
Speaker 1: on Sunday when nobody can hear it on on Sunday morning. Yeah,
Speaker 1: it's a it's it's you know, offend of mine. The
Speaker 1: late La Baron Taylor was an executive attorney for many
Speaker 1: years and part of the Black concuss and really helped
Speaker 1: me tremendously, you know, got me to the White House
Speaker 1: a couple of times, and just amazing guy. But he
Speaker 1: used to use the term and some of them that
Speaker 1: people that know him is from Philadelphia and he's like, Michael,
Speaker 1: this has all happened before before you came here to
Speaker 1: Sony and you're kicking butt right now and you are amazing.
Speaker 1: You're you've turned this company around, he said, But before
Speaker 1: you came here, we were doing similar to the same thing.
Speaker 1: We had these and one day they decided they whoever
Speaker 1: they may be, decided they did they didn't want to
Speaker 1: do it no more. And we were successful. So you
Speaker 1: need to be careful and and his word was always
Speaker 1: trying to don't be bamboozle because we allow the trick
Speaker 1: bag to be put into play. And that's what's going
Speaker 1: on now. Like imagine this, for Sean. If what you're
Speaker 1: talking about, what you're doing right now, if all the
Speaker 1: radio stage, how much is gonna talk about Atlanta? If
Speaker 1: you take the radio stations that as the general public
Speaker 1: knows them from what's going on to kiss or what's
Speaker 1: going on it the one h three or what's going
Speaker 1: on over it seth or whatever it may be. You know,
Speaker 1: and you allow those jobs and those programmers to talk
Speaker 1: around their records and to be able to share information
Speaker 1: with the community in the public. This election wouldn't be
Speaker 1: It would, trust me, would be in a much better
Speaker 1: place come the end of November, come January twenty if
Speaker 1: that was able to happen, because when you start to
Speaker 1: minimize our voice, you start to minimize the outreach to community.
Speaker 1: When you cut that off, all of a sudden is
Speaker 1: touch point. All of a sudden, you don't have to
Speaker 1: be black and from the culture and from the community
Speaker 1: to play quote unquote black music or hip hop music,
Speaker 1: but open your mouth and start talking about the issues
Speaker 1: on our community. Now you've got to be black. Now
Speaker 1: you're needed, so people position us where we're not needed
Speaker 1: or and then we buy into it and don't think
Speaker 1: we are like anybody can do that, you know. The
Speaker 1: thing is the thing that bothers me the most. And
Speaker 1: then you're absolutely right. But now the jocks that they
Speaker 1: have on radio now they are so music driven and
Speaker 1: and and don't have a point of view at all.
Speaker 1: Then when they talk about community change, it's almost like,
Speaker 1: why are you talking to me? Okay, you have now
Speaker 1: developed a history to talk to me like that. You're
Speaker 1: not developed a history to tell me to go vote
Speaker 1: or tell me about COVID nineteen, because they weren't allowed
Speaker 1: that to happen. And so they've they stripped the personalities
Speaker 1: of of the of the of these afternoon drive guys,
Speaker 1: these mid days mid days that let them to talk
Speaker 1: a little bit. But hey, afternoon in the morning, ain't
Speaker 1: nobody talking. Ain't nobody talking afternoon morning, bro, You know that,
Speaker 1: And so so it's really it's really crazy. But before
Speaker 1: I want to definitely talk about the new digital series
Speaker 1: that you have, Amplified the State of Black American Music.
Speaker 1: Tell us about that and what's the direction and what's
Speaker 1: the what's the overall big goal the global impact of
Speaker 1: what you're trying to do with it. Well, first of all,
Speaker 1: and again I appreciate that we're excited about Amplified. Amplified
Speaker 1: is a it is a we call it provocative, but
Speaker 1: more than anything, it really focuses on our culture and
Speaker 1: on Black American music and the influence that it has
Speaker 1: on a global basis, particularly economic influence in controlling I mean,
Speaker 1: whether it's automotive, whether it's fashion, whether it's apparel, some
Speaker 1: way somehow music and our culture gets involved. We as
Speaker 1: a black community drive drives global culture. So you can say, oh,
Speaker 1: it's black, and is this is black, but black music,
Speaker 1: black culture is global culture is transferred now into quote
Speaker 1: unquote Western culture. It has became the conduit to mainstream America.
Speaker 1: And that's what that similar to what you're doing here,
Speaker 1: that's what we do, but from a little more entertaining
Speaker 1: aspect of it. Whether we take some of the artists,
Speaker 1: our platform is all about the foundation of Black American
Speaker 1: music and what it represents. And people like myself and
Speaker 1: people like l A. Read or Captain grouping up at
Speaker 1: b m I, or the met did Dry who works
Speaker 1: along with me and that, or some of the more
Speaker 1: folks that we know. They're on John Platt over at
Speaker 1: Sony atv UH, people that are really on the ground
Speaker 1: that's doing stuff. But it also taps in not just music,
Speaker 1: but it's also taps in the film and taps into
Speaker 1: you know, social consciousness at the same time. After foundation,
Speaker 1: then we talk about the preservation. Preservation is all about
Speaker 1: those that came before us, those things that happened before us,
Speaker 1: and how important it is. We watched my man Little
Speaker 1: Richard who is from the state of Georgia from may
Speaker 1: Can die recently and get very little a claim that,
Speaker 1: you know, very very little attention to what he did.
Speaker 1: Now this was he was a self proclaimed architect of
Speaker 1: rock and roll. But he genuinely was that guy. He
Speaker 1: really really was that guy. He had Jimmy Hendricks playing
Speaker 1: get her hand for him, he had all these people
Speaker 1: that looked up to him, but yet and still he
Speaker 1: never got his just do. So for us, this whole
Speaker 1: idea of Amplified is to bring it out and then
Speaker 1: we talk about the new artists, artists like her, who
Speaker 1: is amazing young girl, plays all these innswerts, but she's
Speaker 1: doing things. She's doing things in the community. She's doing
Speaker 1: things in her street. Uh No different than an Alicia
Speaker 1: Keys doing things in community. All about family. We are
Speaker 1: wanting to show that and there are some hip hop
Speaker 1: guys as well that is really doing that. So we
Speaker 1: refer to that as the innovation because that is the
Speaker 1: next step. So our platforms for that show, which is
Speaker 1: hosted by a Waka and Woosa and Waka is an
Speaker 1: amazing young thirty four year old lady uh from California,
Speaker 1: but she's now up at the Rock and Roll Hall
Speaker 1: of Fame. UM heading up tutorial. She's she's she UM
Speaker 1: handles all of the areas that relates to umxx X
Speaker 1: expeditions and and and just different things that she has
Speaker 1: up there at the Rock and Roll Hall of Fame.
Speaker 1: So she's in charge of that. She's amazing, amazing individual,
Speaker 1: you know. I mean, you know, I'm so glad you
Speaker 1: called me. I'm glad to hear your voice. I'm glad
Speaker 1: to hear the things that we talked about. You still
Speaker 1: you body is motivated. This me still Michael time, you
Speaker 1: know before we going to know it. Time we gotta
Speaker 1: get off rushan. But if I can't say that. The
Speaker 1: Black American Music Association is a nonprofit trade association very
Speaker 1: similar to the to the Country Music Association, very similar
Speaker 1: to the Grammars are narrows, but we're the We're the
Speaker 1: governing body from music and culture, and we are bringing
Speaker 1: people together like crazy, uh, you know, around the country
Speaker 1: and through music. And we want to be that boys,
Speaker 1: to be that face. So you're gonna be hearing about it.
Speaker 1: I'm you know, I'm gonna have a It's a great
Speaker 1: decative group of people, all black, Uh, doing some really
Speaker 1: amazing things. So I appreciate you taking it time to
Speaker 1: interview with look out for that. I know him. Wakam man,
Speaker 1: I'm gonna, We're gonna, let's get a schedule on the
Speaker 1: show Shock and Interview. I'm looking at it that I
Speaker 1: know that I know her. Yeah, oh yeah, no do
Speaker 1: Grammy Museum. Absolutely, I know her. Let's get on the
Speaker 1: show and Michael, you be safe now, brother, thank you
Speaker 1: for calling on the show conversation. All right, thank you brother.
Speaker 1: How about my friend. You want to hear more interviews,
Speaker 1: go to Money Making Conversation dot com. I'm ra Sean McDonald.
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