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Speaker 1: This podcast is sponsored by Better Help Online Therapy. I'm

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Speaker 1: Michelene Maloof and I'm Nadyadesi, licensed therapists and hosts of

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Speaker 1: Getting Better Stories of Mental Health. Join us for discussions

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Speaker 1: with Megan Trainer, Chris Bosh, Rebel Wilson, and more, from

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Speaker 1: discussing motherhood to immigrating to general mental health. Our guests

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Speaker 1: I'll be right there. Just gotta turn out the light.

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Speaker 1: Oh hey, some things now or change, like your kids

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Speaker 1: always leaving tiny toys on the floor for you to

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Speaker 1: step on, and Gan saving folks lots of money on

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Speaker 1: their car insurance. Sweetie, I think I left the downstairs

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Speaker 1: light on. Please don't make me go. Fifteen minutes could

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Speaker 1: save you or more. Welcome to Money Making Conversations. I'm

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Speaker 1: your host with Sean McDonald. Each Money Making Conversation talk

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Speaker 1: show is about entrepreneurship and entertainment. I provide the consumer

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Speaker 1: and business owner access to celebrity CEOs, entrepreneurs and industry

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Speaker 1: decision makers. I recognized that we all have different definitions

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Speaker 1: of success. For some exercisable paycheck, mine is helping people

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Speaker 1: wake up and inspiring them to accomplish their goals and

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Speaker 1: live their very best life. These are my passions and

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Speaker 1: that's what I'm going to do for you as a listener.

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Speaker 1: I want you to stop tripping over small challenges and

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Speaker 1: prepared to rise above the bigger obstacles that life will

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Speaker 1: present to you. The Money Making Conversation interviews provide relatable

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Speaker 1: information to the listener, bout career and financial planning, entrepreneurship, motivation, leadership,

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Speaker 1: overcoming the art, and how to live a balance life.

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Speaker 1: My next guest is the CEO Or malden Brand Incorporated

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Speaker 1: and Chairman of Black American Music Association BAM. His impact

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Speaker 1: on the global music industry has been felt for over

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Speaker 1: forty plus years. I know I've been right there with

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Speaker 1: this young brother. Artists Management created branding and executive leadership

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Speaker 1: and has earned him the Living Legend Foundation Highest Honor

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Speaker 1: Lifetime Achievment Award. Music may be in his first love,

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Speaker 1: but he's also passionate about his community, family, and the

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Speaker 1: next generation. Whether it's helping to develop superstar talent, educating

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Speaker 1: the next generation of leaders, directing a culturally inspired campaign,

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Speaker 1: or using philanthropic efforts to evoke change. This is what

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Speaker 1: my man does. Please welcome to money Making Conversations. Michael Malden,

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Speaker 1: oh Man, thank you so much for Sean. That's that's

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Speaker 1: uh interesting. But I hear that myself. I'm like, you're

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Speaker 1: talking about me. But but now I appreciate being on

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Speaker 1: here with you man, and congratulations only your talk show.

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Speaker 1: I really love what you're what you're about with Well, Mike,

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Speaker 1: you know, you and I sitting on Mania or radio studios,

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Speaker 1: sitting on a many accouch, you know, just you know,

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Speaker 1: different cities on the run backstage talk about the music

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Speaker 1: industry when we were talking and about the music industry

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Speaker 1: now right, well, you know we've seen a lot man,

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Speaker 1: obviously I've been doing it for you know, four decades,

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Speaker 1: which is crazy, over four decades and one way or

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Speaker 1: the other. Starting out as a ROADI and being working

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Speaker 1: with a lot of those artists in the early days

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Speaker 1: Funk card Is, you know, from Brick to Cameo, and

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Speaker 1: then going on to work with Luther Van Ross and

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Speaker 1: the Nita Bakers and having an opportunity to work with,

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Speaker 1: you know, some of the biggest and most prominent artists

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Speaker 1: in the game. UM. And then in the nineties, you know,

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Speaker 1: I went up to Columbia Records. I was drafted, as

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Speaker 1: I would say, you know, from a management arm of

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Speaker 1: just having a good deal of success with the artists

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Speaker 1: and stuff I was working with, and I was asked

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Speaker 1: to come in to Sony and do my thing. And

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Speaker 1: I think, um, you know, I took on a roll

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Speaker 1: of of of you know, I was not bragging, but

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Speaker 1: I felt like we could get a lot done. But

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Speaker 1: I had never been on the inside of the label before,

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Speaker 1: so I had the idea of being cooming a division

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Speaker 1: that could operate on its own accord and that kind

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Speaker 1: of thing. So I went in pushing for that. UM

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Speaker 1: and and I go to that because when you say

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Speaker 1: where the music was in the in the nine is

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Speaker 1: we were really striving breaking the walls down regarding releases

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Speaker 1: and hip hop that really kicked in and the mainstream,

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Speaker 1: and we were starting to do amazing stuff, and some

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Speaker 1: of us that was controlling budgets and really had our

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Speaker 1: own full staffs of people. We were doing exceptionally well,

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Speaker 1: and we did there at Columbia, and and we watched

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Speaker 1: the movement happened come to two thousand's. I was no

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Speaker 1: longer in the system, not because of me not being there,

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Speaker 1: but it changed. We saw that change coming. It changed

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Speaker 1: back to all of a sudden being cold trolled from within,

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Speaker 1: being considered a department. No longer were um black divisions

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Speaker 1: or black music arms being given their own budgets and

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Speaker 1: they had to go to their white counterparts to get

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Speaker 1: budgets approved and stuff like that. And I think a

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Speaker 1: lot of that started to change and started to create

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Speaker 1: a level of control that we've been fighting to get

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Speaker 1: back for the last twenty years. And even though right

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Speaker 1: now Black American music, which obviously is hip hop, R

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Speaker 1: and D funk, any of that fits right in there,

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Speaker 1: is leading the entire globe in regards to streams. I

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Speaker 1: think Spotify. It was just it was just reported reported

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Speaker 1: that Spotify, for example. Now I think it's sixty five

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Speaker 1: to of the streaming income comes from Black American music

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Speaker 1: and the number one stream music, isn't it. There's no

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Speaker 1: doubt about it, no doubt about it. And then when

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Speaker 1: you take the mergence you know of of of R

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Speaker 1: and being hip hop, which little people know had a

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Speaker 1: lot to do with cording the term urban back in

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Speaker 1: the nineties. The combination of R and B meeting where

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Speaker 1: you'd have a singing song that would have a rap

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Speaker 1: breakout and you have a wrap with a singing hook.

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Speaker 1: Those things started to change up the landscape so that

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Speaker 1: they could be worked from a different perspective on Top

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Speaker 1: forty or rhythmic radio, which no black, very few black

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Speaker 1: promotion guys was able to work those records there. So

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Speaker 1: that started to change up the climate. But I think

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Speaker 1: that where we are now, uh we are it's a

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Speaker 1: different day and no citings and stuff for not being sold.

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Speaker 1: Obviously with the COVID you know out here, live engagements

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Speaker 1: are harder. But we are streaming more music in Black

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Speaker 1: American music than we've ever done. And it's just matter

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Speaker 1: now trying to get more control and create a better

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Speaker 1: level of ownership and and priority inside these buildings and

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Speaker 1: the outside in the community. You know absolutely. Now, so

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Speaker 1: let's back up a little bit because I said a

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Speaker 1: lot when it introduced you, because you've done a lot

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Speaker 1: and you are a lot, And now I didn't I

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Speaker 1: didn't Nick meant any words that I said in my credits.

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Speaker 1: You are a phenomenal person. I've always enjoyed talking to year.

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Speaker 1: We laugh, we are. We talked about doing things together

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Speaker 1: with NASCAR. I remember back in the day you was NASCAR.

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Speaker 1: We're talking about broadcasting right now from Atlanta. So you said, Richard,

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Speaker 1: I got something I'm gonna do with NASCAR, talking about

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Speaker 1: that NASCAR diversity experience that you were dealing about that

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Speaker 1: about ten years ago, and now we're there now. Yeah, well,

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Speaker 1: you know it goes back away to your point. It

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Speaker 1: was a while back and I started working in association

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Speaker 1: with them. I grew up around the sport. I'm from

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Speaker 1: North Carolina. I grew up around it. My dad nickname

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Speaker 1: was they called everybody called him Lightning. I say, nickname

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Speaker 1: was almost like his name. And my dad was a

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Speaker 1: he wasn't a moonshiner. But you tell everybody he he was.

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Speaker 1: He was one of them. He was close to one

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Speaker 1: of those guys who carried carried the shine, and so

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Speaker 1: he was well known in the in the mountain. This

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Speaker 1: is real conversation. And I was always around motorsports, dirt

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Speaker 1: track racing, that kind of thing. I was one of

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Speaker 1: those black kids that loved cars and I was very

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Speaker 1: much into it. So NASCAR was a big part of that,

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Speaker 1: and a lot of times people didn't really understand it,

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Speaker 1: but I was going to racist from the time that

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Speaker 1: I was six years old on. So in two thousand

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Speaker 1: and four, through my love for it, I ended up

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Speaker 1: reaching out with my company, Maldon Brand. At the time,

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Speaker 1: we was referred to as Mallon Brand Agency, and with

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Speaker 1: that we, uh, you know, our whole thing was about

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Speaker 1: branding and and and having a having an ethical system.

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Speaker 1: That really meant, you know, taking the quote unquote black brand,

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Speaker 1: black community brand, and we actually referred to it as

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Speaker 1: the urban brand at the time, taking that and moving

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Speaker 1: that into mainstream and then taking those um assets and

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Speaker 1: things that we got from that and bringing it back

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Speaker 1: into the community. So that was always kind of our formula,

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Speaker 1: and so I went after NASCAR. I went after dinner

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Speaker 1: way to say, hey, y'all need some help, not just

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Speaker 1: from a diverse standpoint of black folks being there or

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Speaker 1: black driver being there, but from a youth perspective of

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Speaker 1: young people and making sure because the climate is changing,

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Speaker 1: most of your audience is older. You know, I knew

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Speaker 1: my age and I'm like, you know, I'm a fan. However,

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Speaker 1: it's hard for me to get these young kids to

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Speaker 1: go to the track with me, you know. And I've

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Speaker 1: taken Bow and I've taken German and a bunch of

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Speaker 1: artists over years, White club gen and different people to

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Speaker 1: the tracks given that experience, because the experience is amazing,

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Speaker 1: but on official the big track, but just trying to

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Speaker 1: really work it in and create more symmetry. And I

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Speaker 1: think that, um, you know, because it was in all

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Speaker 1: honestly being viewed for years. It's kind of that good

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Speaker 1: old boy type of networking that takes place in our world. Um,

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Speaker 1: you know, a lot of people, uh from the black

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Speaker 1: community felt like it was on the outside of us

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Speaker 1: and we didn't really drill down. I got involved story

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Speaker 1: to create some program, start to create the things. We

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Speaker 1: We ended up doing a couple of events around the

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Speaker 1: country and in Atlanta, Atlanta Motor Speedway Ed Clark, who

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Speaker 1: was the president of a a truck and turns a great guy. Um,

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Speaker 1: we did something on Friday nights called Welcome Fast Car Weekend,

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Speaker 1: Welcome to Atlanta, Fast Car Weekend, and we would end up.

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Speaker 1: Um we had fast Life Fridays and we had music played,

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Speaker 1: and we did a little drag race on Pit Road

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Speaker 1: down there, and I even had some of the ladies

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Speaker 1: from the Real Housewives Atlanta participated one year and had

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Speaker 1: a good audience, and it was just it was a

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Speaker 1: great blend of just getting people. We'd have fashion shows.

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Speaker 1: So we realized that black people and our community spends

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Speaker 1: more money for a capital on on automotive and and

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Speaker 1: and an automotive after parts than anybody. So it's like, well, wow,

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Speaker 1: you know, we love speed, we love all that. Why

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Speaker 1: aren't we more involved? And so the idea was to

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Speaker 1: try to really drill down I will sell you. Uh.

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Speaker 1: NASCAR is a family owned business and it is not

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Speaker 1: public yet, but it does great, has great television ratings

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Speaker 1: and all that, and in a way they've been able

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Speaker 1: to survive without really having that stampard approval, unlike so

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Speaker 1: many other sports with the ball or or football or whatever.

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Speaker 1: It's an expensive sport to get into. So unless you've

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Speaker 1: got somebody financing you and and and that can afford

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Speaker 1: you to go out and positar your car up two

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Speaker 1: or three laps and have to rebuild it, it's a

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Speaker 1: hard thing for black kids to participate in. So we

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Speaker 1: were just trying to find ways to get that go

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Speaker 1: kart racing other things to add not just about being racing,

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Speaker 1: but also there's a lot of mathematics and stuff went

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Speaker 1: involved because of just engineering that kind of thing with

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Speaker 1: the way these cards or today. So it was all

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Speaker 1: done around education. And that's why I wanted to bring

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Speaker 1: it up in our interview because the fact that you know,

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Speaker 1: I'd just say that the NASCAR has always wanted to diversified,

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Speaker 1: and but that that flag, that flag, and it's like

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Speaker 1: it's like, you know, you go there, you see that,

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Speaker 1: and the flag was there, y'all. I went to some NASCAR,

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Speaker 1: it was there. It was there a lot, especially when

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Speaker 1: they had those those It's just an experience just to

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Speaker 1: go because those RVs, it's like a new city out

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Speaker 1: there that got the private gets be coming in. It's

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Speaker 1: a lot of money at NASCAR. And a hundred thousand

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Speaker 1: people ever pretty much every Sunday, and I'm just let's

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Speaker 1: I've went to it, Steve Harvey not We went several times.

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Speaker 1: And if you just if you just put your eyes

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Speaker 1: just just look straight ahead, don't even look left for right,

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Speaker 1: that car goes by your eyes so fast. It is

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Speaker 1: an amazing event to go to fresh air, good food. Uh,

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Speaker 1: it's a great atmosphere. And to see now that they've

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Speaker 1: taken down the flag, you know, with with with with

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Speaker 1: the president who's been resistant to that, which is incredible.

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Speaker 1: And because NASCAR made this decision, it was the right decision.

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Speaker 1: And seeing a driver like a very humble and courageous

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Speaker 1: and talented, good looking, articulate driver like Bubba Wallace out there, Yeah,

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Speaker 1: knowing what you tried to do back then and seeing

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Speaker 1: what's happened now, what do you think the possibilities of

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Speaker 1: it really becoming an engaging level of participation for African Americans.

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Speaker 1: I think it's huge, But I think we also got

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Speaker 1: to look beyond. We gotta look at the sport itself

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Speaker 1: because there's a lot of marketing, a lot of stuff involved,

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Speaker 1: and and you know, and at one point they tapped

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Speaker 1: into a lot of the schools, the ant and a

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Speaker 1: lot of the HBCUs talent. As a matter of fact, Uh,

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Speaker 1: Terrence that used to be on B. T. Wall Sitching

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Speaker 1: park En, j. You know, it's from he went to Anti.

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Speaker 1: Terence was actually I met parents working for NASCAR. He

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Speaker 1: was working for NASCAR as an intern, believe it or not,

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Speaker 1: and we used to talk about it, so, you know,

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Speaker 1: when he went to Triumph for that job. But the

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Speaker 1: point of it is they they have constantly for year

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Speaker 1: a year been going after it. But I don't feel

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Speaker 1: I think it's all been about being on the pit

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Speaker 1: crew beyond some of these other things and some of

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Speaker 1: the more executive leaning roles, even though there are a

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Speaker 1: few brothers and sisters involved, could be much more inclusive,

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Speaker 1: I believe, and some of the teams and and you know,

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Speaker 1: and even I was just talking to some friends from

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Speaker 1: North Carolina this morning, even for North Carolina, which is

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Speaker 1: kind of the hub of NASCAR, Charlotte. Um, you know,

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Speaker 1: I think that it's Uh, there's opportunities that we have

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Speaker 1: to investigate or get more involved in to understand what

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Speaker 1: those other jobs are. But I think it's high. I mean,

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Speaker 1: Bubba Darryl Wallace. Everybody refers tom as Bubba. I've known

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Speaker 1: him for you know, since he got started. A great driver,

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Speaker 1: I mean really a talented talent guy. And he just

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Speaker 1: happened to be driving for Richard Petty, which is probably

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Speaker 1: he's one of the most famous names and motorsports ever

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Speaker 1: Petty family. Uh so he has he has the tools

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Speaker 1: still looking for you know, he struggles like a lot

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Speaker 1: of these other drivers, but he struggles to get partnerships

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Speaker 1: and sponsorship, which is what makes these cars go around

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Speaker 1: that track. Um, that's an exclusive sport. It basically cost

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Speaker 1: you twenty million dollars a year to pretty much run

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Speaker 1: one of these cars. So you have to you have

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Speaker 1: to have a bank with you somewhat to be able

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Speaker 1: to support being out there. And I think that with

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Speaker 1: that support with now and so much attention or even

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Speaker 1: on him and the support and the sport is given

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Speaker 1: as well as some of these young drivers coming up,

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Speaker 1: I think it's a great opportunity. And I also think

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Speaker 1: there's a way to combine our music, particularly hip hop,

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Speaker 1: with this sport more right now obviously country music is

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Speaker 1: mostly associated with the sport, but over the even since

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Speaker 1: I've gotten involved, h not to say I had anything

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Speaker 1: in your life and we have always we all have

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Speaker 1: different journeys, and you just sit down and you just

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Speaker 1: have a conversation and you were last day you're talking

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Speaker 1: to a difference maker and then ten years later, he's

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Speaker 1: still making a difference. That's what I love. Difference makers.

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Speaker 1: You know they do they pivot, they pivot. You know,

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Speaker 1: they an opportunity and they pivot and uh and that's

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Speaker 1: really you in a lot of ways. You know, that's

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Speaker 1: what I do all the time too. People always say, man,

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Speaker 1: you do this this, Hey man, I see an opportunity,

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Speaker 1: I pivot. I don't. I don't question the opportunity. I pivot.

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Speaker 1: That's that's the value that you carry strong to your heart, correct, Michael,

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Speaker 1: It really is, John Um. You know, however, I think

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Speaker 1: the way I view it is I've always been one

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Speaker 1: that if I believed in it, if I genuinely had

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Speaker 1: the untending feeling of it, meaning that it was real,

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Speaker 1: whether it started with me or took it as a

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Speaker 1: handoffer someone told me about it, if I passionately failed it,

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Speaker 1: I was gonna go far. But however, most of us,

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Speaker 1: so much in our lives, we have that same element.

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Speaker 1: It's just that a lot of times we're in front

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Speaker 1: of you know, nobody else thinks it's cool, nobody else

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Speaker 1: thinks it's valid, nobody else feels like there's anything to it.

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Speaker 1: So often we are in front of things that are

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Speaker 1: taking place. So when we introduced them, like when you

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Speaker 1: mentioned the NASCAR thing earlier, when you do those things

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Speaker 1: along the way, I did that out of passion and

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Speaker 1: out of something I saw was needed. I don't believe

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Speaker 1: everyone saw the same thing needed. They saw that there

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Speaker 1: was things about it that was needed, There was opportunities

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Speaker 1: that the right person or the right group, or all

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Speaker 1: of a sudden we had twenty thousand people showed up

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Speaker 1: the track today that was black, or or or or

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Speaker 1: some other minority group. Then yeah, but the fact of

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Speaker 1: digging down and understanding I don't think it did. However,

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Speaker 1: now you go from when that time was the last

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Speaker 1: event I think I did was probably twenty seventeen or

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Speaker 1: ear and so you look now and you're like, wow,

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Speaker 1: what look at the change, or look at the attention

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Speaker 1: that it's getting, or look at some of the things

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Speaker 1: that NASCAR as an organizations haven to stand up for.

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Speaker 1: I had someone from the Sporting News of NASCAR hit

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Speaker 1: me that one of the top guys that ever race

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Speaker 1: hit me last week that's always been a believer, a

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Speaker 1: white guy. Uh in what I am representing? That did?

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Speaker 1: And he asked me, Michael's longtime. I hadn't talked to

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Speaker 1: you a couple of years, man, But um, has anyone

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Speaker 1: reached out the youth from the NASCAR regarding what's going on,

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Speaker 1: because they seem like, to me, now is the time

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Speaker 1: they really need you. I was so taken back by that.

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Speaker 1: I appreciate them saying it, but at the same time,

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Speaker 1: it's just me, Michael Mala. I'm just trying to do

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Speaker 1: what I do so to understand that someone thinking about

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Speaker 1: the sport that they really are believer in needing help

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Speaker 1: and say wow or feeling like, Okay, there's a lot

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Speaker 1: going on. What is our position. Now, let's go to

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Speaker 1: somebody we trust that knows that loves the sport the

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Speaker 1: genuinely is in it, that can help us out. That

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Speaker 1: was his thought. Now, don't get wrong, Nobody NASCAR that

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Speaker 1: has reached out to me that I know of. But

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Speaker 1: I know all those guys and I know the Let

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Speaker 1: me let me read something I just said in your

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Speaker 1: credit see see music maybe his first love, but he

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Speaker 1: is also passionate about his community, family and the next generation,

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Speaker 1: whether it is helping to develop superstar talent, educating the

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Speaker 1: next generation of leaders, directing a culturally inspired campaign or

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Speaker 1: using philanthropic efforts to evoke change. I said that about

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Speaker 1: you in my credits, so please don't be confused why

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Speaker 1: he called you. Yeah, no, I appreciate that, man, and

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00:21:36,000 --> 00:21:39,360
Speaker 1: sometimes we do people. Man, just it is what it is.

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Speaker 1: But I listen, I genuinely what you just said. That

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Speaker 1: is me, man. I I live by this little quote

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00:21:46,840 --> 00:21:51,159
Speaker 1: I say, and we even you sometime with baum um

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00:21:51,280 --> 00:21:56,280
Speaker 1: you have to acknowledge your history to inspire the future period.

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00:21:56,640 --> 00:21:59,359
Speaker 1: And I lived by that because I believe that everything

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00:21:59,400 --> 00:22:02,320
Speaker 1: that is trying spiring, some of it is biblical. But

403
00:22:02,440 --> 00:22:05,720
Speaker 1: everything that's transferring today, whether it's in COVID nineteen or

404
00:22:05,760 --> 00:22:09,040
Speaker 1: whether it's the social injustice has taken place in the streets,

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00:22:09,040 --> 00:22:13,399
Speaker 1: and that here, it has been here before, and a

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00:22:13,440 --> 00:22:16,280
Speaker 1: lot of it we're just seeing, you know, being replicated

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00:22:16,359 --> 00:22:21,359
Speaker 1: or coming back around. And unfortunately we addressed it many

408
00:22:21,400 --> 00:22:25,240
Speaker 1: times like it's all brand new, like it and and

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00:22:25,240 --> 00:22:28,159
Speaker 1: and and for those of us that know, as we

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00:22:28,200 --> 00:22:31,600
Speaker 1: get older, we have to learn how to pass the baton.

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00:22:32,080 --> 00:22:34,639
Speaker 1: We have to learn how to listen to the young folks.

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Speaker 1: You know right now, the stuff going on, Uh you know,

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Speaker 1: I'm I'm I'm consulting or talking to different people because

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Speaker 1: of the black music association with the labels and all

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Speaker 1: that regarding everything's going on, and again that's debate between

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Speaker 1: black and urban and all that stuff. And some of

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Speaker 1: the young people, I love their energy and their fire,

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Speaker 1: but they're ready to Damnia burned some stuff down. They

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00:22:56,200 --> 00:22:59,040
Speaker 1: just they just angry, and they feel like they've been

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00:22:59,040 --> 00:23:01,080
Speaker 1: taking advantage of and they feel like they're making hit

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Speaker 1: songs and nobody really give them the credit or ultimately

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Speaker 1: find out they could have got a better deal, or

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00:23:05,760 --> 00:23:08,440
Speaker 1: their white counterpart had a better deal than them, or

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00:23:09,359 --> 00:23:13,360
Speaker 1: we have seen that over and over over the years,

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Speaker 1: and some of us have lived it, and some of

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Speaker 1: us has been in the seats of the highest position

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00:23:19,160 --> 00:23:21,439
Speaker 1: we could have been in at the time for the

428
00:23:21,560 --> 00:23:24,919
Speaker 1: role in which we were playing. And I think that

429
00:23:24,920 --> 00:23:29,560
Speaker 1: that being said up, we forget sometimes how to hand

430
00:23:29,600 --> 00:23:33,120
Speaker 1: off to our young folks or how to pull them together. UM.

431
00:23:33,480 --> 00:23:35,800
Speaker 1: I was just reading something this morning, and I'm so

432
00:23:35,880 --> 00:23:39,679
Speaker 1: proud of you there in Atlanta, UM to read that

433
00:23:39,840 --> 00:23:44,440
Speaker 1: all the black radio stations and personalities or personnel was

434
00:23:44,560 --> 00:23:48,200
Speaker 1: coming together as one to see Black radio Atlanta speak

435
00:23:48,200 --> 00:23:50,919
Speaker 1: on behalf. And obviously we're talking about the voting. It's

436
00:23:50,960 --> 00:23:53,480
Speaker 1: all centered around voting. But the truth of the matter

437
00:23:53,560 --> 00:23:58,520
Speaker 1: is we needed anyway Sean. Radio media has always been

438
00:23:58,560 --> 00:24:01,000
Speaker 1: our voice. When I grew there was a thing called

439
00:24:01,080 --> 00:24:03,119
Speaker 1: Randy's Record Mark, which is where I listened to all

440
00:24:03,160 --> 00:24:06,160
Speaker 1: other Nashville Tennessee, which is where I listened to where

441
00:24:06,160 --> 00:24:09,119
Speaker 1: actually it is Gallatin, Tennessee. Out of Nashville. I listened

442
00:24:09,119 --> 00:24:11,080
Speaker 1: to every music I grew up in North Carolina. But

443
00:24:11,160 --> 00:24:13,919
Speaker 1: after nine o'clock at night, that's what you get. You

444
00:24:13,920 --> 00:24:16,720
Speaker 1: can get AM radio and then though this makes you

445
00:24:16,760 --> 00:24:19,480
Speaker 1: sound old as heck, but you could get AM radio

446
00:24:19,800 --> 00:24:25,280
Speaker 1: and it was always music, R and B, blues, you know,

447
00:24:25,359 --> 00:24:28,159
Speaker 1: whatever it may been at the time. Otris Rea and

448
00:24:28,240 --> 00:24:30,920
Speaker 1: James Brown, you name it, but they were always talking

449
00:24:30,960 --> 00:24:35,720
Speaker 1: about community and support and building up. Radio in Atlanta

450
00:24:35,800 --> 00:24:38,360
Speaker 1: has always talked about community and support, and we kind

451
00:24:38,400 --> 00:24:40,879
Speaker 1: of got away from that. So we sound like sometimes

452
00:24:40,920 --> 00:24:43,760
Speaker 1: we just soundtrack that goes on and which music been played,

453
00:24:44,000 --> 00:24:46,520
Speaker 1: and that's great, but there's very little back talk, very

454
00:24:46,520 --> 00:24:49,080
Speaker 1: little conversation. That's why I love what you're doing, because

455
00:24:49,080 --> 00:24:51,560
Speaker 1: I think if we don't introduce or talk to our

456
00:24:51,640 --> 00:24:54,680
Speaker 1: community more or share with them more about what's going on.

457
00:24:55,400 --> 00:24:58,320
Speaker 1: We will continue to have lost minds and lost soul

458
00:24:58,800 --> 00:25:02,359
Speaker 1: and our next general nation will be the one to

459
00:25:02,520 --> 00:25:05,920
Speaker 1: lead this nation, lead this world, lead this globe. If

460
00:25:05,920 --> 00:25:12,720
Speaker 1: we've got anything that we will have you. You man,

461
00:25:13,040 --> 00:25:16,080
Speaker 1: I'm loving you, hearing you, because this is why I

462
00:25:16,160 --> 00:25:18,679
Speaker 1: created this, because I go back to AM radio. You

463
00:25:18,680 --> 00:25:20,520
Speaker 1: know when when they used to when they used to

464
00:25:20,600 --> 00:25:24,199
Speaker 1: let you talk, before radio became music became keen and

465
00:25:24,240 --> 00:25:27,960
Speaker 1: the PPM said you can't talk, you can't talk. And

466
00:25:28,720 --> 00:25:30,719
Speaker 1: when they ran p S A S on the radio,

467
00:25:30,920 --> 00:25:32,640
Speaker 1: you know you you could have a little thing happened

468
00:25:32,680 --> 00:25:34,879
Speaker 1: in the community. They read it on the radio for you.

469
00:25:35,400 --> 00:25:38,239
Speaker 1: That's when radio was real radio, you know. And so

470
00:25:38,320 --> 00:25:41,399
Speaker 1: that was right. I created money making conversations because you know,

471
00:25:41,680 --> 00:25:43,679
Speaker 1: people don't want to they won't let this happen. When

472
00:25:43,720 --> 00:25:45,840
Speaker 1: I'm talking about on the radio. They shove it up

473
00:25:45,840 --> 00:25:50,119
Speaker 1: on Sunday when nobody can hear it on on Sunday morning. Yeah,

474
00:25:50,200 --> 00:25:53,240
Speaker 1: it's a it's it's you know, offend of mine. The

475
00:25:53,320 --> 00:25:56,520
Speaker 1: late La Baron Taylor was an executive attorney for many

476
00:25:56,600 --> 00:25:59,160
Speaker 1: years and part of the Black concuss and really helped

477
00:25:59,160 --> 00:26:01,640
Speaker 1: me tremendously, you know, got me to the White House

478
00:26:01,640 --> 00:26:04,679
Speaker 1: a couple of times, and just amazing guy. But he

479
00:26:04,760 --> 00:26:06,840
Speaker 1: used to use the term and some of them that

480
00:26:07,040 --> 00:26:10,159
Speaker 1: people that know him is from Philadelphia and he's like, Michael,

481
00:26:11,480 --> 00:26:13,760
Speaker 1: this has all happened before before you came here to

482
00:26:13,840 --> 00:26:16,960
Speaker 1: Sony and you're kicking butt right now and you are amazing.

483
00:26:17,040 --> 00:26:19,879
Speaker 1: You're you've turned this company around, he said, But before

484
00:26:19,920 --> 00:26:23,920
Speaker 1: you came here, we were doing similar to the same thing.

485
00:26:24,160 --> 00:26:28,720
Speaker 1: We had these and one day they decided they whoever

486
00:26:28,760 --> 00:26:31,159
Speaker 1: they may be, decided they did they didn't want to

487
00:26:31,200 --> 00:26:33,600
Speaker 1: do it no more. And we were successful. So you

488
00:26:33,640 --> 00:26:37,160
Speaker 1: need to be careful and and his word was always

489
00:26:37,200 --> 00:26:42,359
Speaker 1: trying to don't be bamboozle because we allow the trick

490
00:26:42,440 --> 00:26:44,800
Speaker 1: bag to be put into play. And that's what's going

491
00:26:44,880 --> 00:26:47,960
Speaker 1: on now. Like imagine this, for Sean. If what you're

492
00:26:48,000 --> 00:26:50,520
Speaker 1: talking about, what you're doing right now, if all the

493
00:26:50,600 --> 00:26:53,160
Speaker 1: radio stage, how much is gonna talk about Atlanta? If

494
00:26:53,200 --> 00:26:56,840
Speaker 1: you take the radio stations that as the general public

495
00:26:56,920 --> 00:26:59,640
Speaker 1: knows them from what's going on to kiss or what's

496
00:26:59,640 --> 00:27:01,600
Speaker 1: going on it the one h three or what's going

497
00:27:01,640 --> 00:27:05,199
Speaker 1: on over it seth or whatever it may be. You know,

498
00:27:05,440 --> 00:27:09,240
Speaker 1: and you allow those jobs and those programmers to talk

499
00:27:09,280 --> 00:27:12,840
Speaker 1: around their records and to be able to share information

500
00:27:12,880 --> 00:27:16,280
Speaker 1: with the community in the public. This election wouldn't be

501
00:27:16,800 --> 00:27:19,560
Speaker 1: It would, trust me, would be in a much better

502
00:27:19,600 --> 00:27:25,040
Speaker 1: place come the end of November, come January twenty if

503
00:27:25,119 --> 00:27:27,760
Speaker 1: that was able to happen, because when you start to

504
00:27:27,840 --> 00:27:32,920
Speaker 1: minimize our voice, you start to minimize the outreach to community.

505
00:27:33,160 --> 00:27:35,840
Speaker 1: When you cut that off, all of a sudden is

506
00:27:35,880 --> 00:27:38,040
Speaker 1: touch point. All of a sudden, you don't have to

507
00:27:38,080 --> 00:27:41,200
Speaker 1: be black and from the culture and from the community

508
00:27:41,440 --> 00:27:44,720
Speaker 1: to play quote unquote black music or hip hop music,

509
00:27:45,160 --> 00:27:47,840
Speaker 1: but open your mouth and start talking about the issues

510
00:27:47,880 --> 00:27:50,520
Speaker 1: on our community. Now you've got to be black. Now

511
00:27:50,600 --> 00:27:54,000
Speaker 1: you're needed, so people position us where we're not needed

512
00:27:54,320 --> 00:27:57,160
Speaker 1: or and then we buy into it and don't think

513
00:27:57,160 --> 00:27:59,520
Speaker 1: we are like anybody can do that, you know. The

514
00:27:59,600 --> 00:28:01,440
Speaker 1: thing is the thing that bothers me the most. And

515
00:28:01,480 --> 00:28:04,440
Speaker 1: then you're absolutely right. But now the jocks that they

516
00:28:04,440 --> 00:28:07,959
Speaker 1: have on radio now they are so music driven and

517
00:28:07,960 --> 00:28:10,120
Speaker 1: and and don't have a point of view at all.

518
00:28:10,560 --> 00:28:14,560
Speaker 1: Then when they talk about community change, it's almost like,

519
00:28:14,640 --> 00:28:18,240
Speaker 1: why are you talking to me? Okay, you have now

520
00:28:18,320 --> 00:28:21,360
Speaker 1: developed a history to talk to me like that. You're

521
00:28:21,359 --> 00:28:23,359
Speaker 1: not developed a history to tell me to go vote

522
00:28:23,720 --> 00:28:26,760
Speaker 1: or tell me about COVID nineteen, because they weren't allowed

523
00:28:26,800 --> 00:28:30,920
Speaker 1: that to happen. And so they've they stripped the personalities

524
00:28:31,480 --> 00:28:34,040
Speaker 1: of of the of the of these afternoon drive guys,

525
00:28:34,080 --> 00:28:35,880
Speaker 1: these mid days mid days that let them to talk

526
00:28:35,880 --> 00:28:38,040
Speaker 1: a little bit. But hey, afternoon in the morning, ain't

527
00:28:38,080 --> 00:28:43,120
Speaker 1: nobody talking. Ain't nobody talking afternoon morning, bro, You know that,

528
00:28:43,240 --> 00:28:45,800
Speaker 1: And so so it's really it's really crazy. But before

529
00:28:45,800 --> 00:28:49,440
Speaker 1: I want to definitely talk about the new digital series

530
00:28:49,480 --> 00:28:52,800
Speaker 1: that you have, Amplified the State of Black American Music.

531
00:28:52,960 --> 00:28:55,200
Speaker 1: Tell us about that and what's the direction and what's

532
00:28:55,200 --> 00:28:58,080
Speaker 1: the what's the overall big goal the global impact of

533
00:28:58,120 --> 00:29:01,080
Speaker 1: what you're trying to do with it. Well, first of all,

534
00:29:01,200 --> 00:29:04,880
Speaker 1: and again I appreciate that we're excited about Amplified. Amplified

535
00:29:05,080 --> 00:29:07,960
Speaker 1: is a it is a we call it provocative, but

536
00:29:08,400 --> 00:29:12,520
Speaker 1: more than anything, it really focuses on our culture and

537
00:29:12,600 --> 00:29:15,280
Speaker 1: on Black American music and the influence that it has

538
00:29:15,320 --> 00:29:20,040
Speaker 1: on a global basis, particularly economic influence in controlling I mean,

539
00:29:20,080 --> 00:29:23,960
Speaker 1: whether it's automotive, whether it's fashion, whether it's apparel, some

540
00:29:24,040 --> 00:29:28,520
Speaker 1: way somehow music and our culture gets involved. We as

541
00:29:28,560 --> 00:29:33,560
Speaker 1: a black community drive drives global culture. So you can say, oh,

542
00:29:33,560 --> 00:29:37,200
Speaker 1: it's black, and is this is black, but black music,

543
00:29:37,360 --> 00:29:43,280
Speaker 1: black culture is global culture is transferred now into quote

544
00:29:43,320 --> 00:29:48,240
Speaker 1: unquote Western culture. It has became the conduit to mainstream America.

545
00:29:48,640 --> 00:29:51,680
Speaker 1: And that's what that similar to what you're doing here,

546
00:29:51,720 --> 00:29:54,480
Speaker 1: that's what we do, but from a little more entertaining

547
00:29:54,520 --> 00:29:57,240
Speaker 1: aspect of it. Whether we take some of the artists,

548
00:29:57,320 --> 00:30:01,240
Speaker 1: our platform is all about the foundation of Black American

549
00:30:01,320 --> 00:30:04,440
Speaker 1: music and what it represents. And people like myself and

550
00:30:04,480 --> 00:30:07,560
Speaker 1: people like l A. Read or Captain grouping up at

551
00:30:07,560 --> 00:30:10,280
Speaker 1: b m I, or the met did Dry who works

552
00:30:10,320 --> 00:30:12,200
Speaker 1: along with me and that, or some of the more

553
00:30:12,920 --> 00:30:15,000
Speaker 1: folks that we know. They're on John Platt over at

554
00:30:15,000 --> 00:30:18,880
Speaker 1: Sony atv UH, people that are really on the ground

555
00:30:18,880 --> 00:30:22,080
Speaker 1: that's doing stuff. But it also taps in not just music,

556
00:30:22,120 --> 00:30:25,280
Speaker 1: but it's also taps in the film and taps into

557
00:30:25,560 --> 00:30:30,360
Speaker 1: you know, social consciousness at the same time. After foundation,

558
00:30:30,680 --> 00:30:34,160
Speaker 1: then we talk about the preservation. Preservation is all about

559
00:30:34,160 --> 00:30:36,680
Speaker 1: those that came before us, those things that happened before us,

560
00:30:36,920 --> 00:30:39,440
Speaker 1: and how important it is. We watched my man Little

561
00:30:39,520 --> 00:30:41,800
Speaker 1: Richard who is from the state of Georgia from may

562
00:30:41,840 --> 00:30:46,400
Speaker 1: Can die recently and get very little a claim that,

563
00:30:47,040 --> 00:30:50,760
Speaker 1: you know, very very little attention to what he did.

564
00:30:50,840 --> 00:30:53,480
Speaker 1: Now this was he was a self proclaimed architect of

565
00:30:53,600 --> 00:30:56,640
Speaker 1: rock and roll. But he genuinely was that guy. He

566
00:30:56,720 --> 00:30:59,760
Speaker 1: really really was that guy. He had Jimmy Hendricks playing

567
00:30:59,760 --> 00:31:02,160
Speaker 1: get her hand for him, he had all these people

568
00:31:02,200 --> 00:31:04,880
Speaker 1: that looked up to him, but yet and still he

569
00:31:05,120 --> 00:31:10,920
Speaker 1: never got his just do. So for us, this whole

570
00:31:10,960 --> 00:31:14,600
Speaker 1: idea of Amplified is to bring it out and then

571
00:31:14,640 --> 00:31:17,600
Speaker 1: we talk about the new artists, artists like her, who

572
00:31:17,800 --> 00:31:21,600
Speaker 1: is amazing young girl, plays all these innswerts, but she's

573
00:31:21,680 --> 00:31:24,560
Speaker 1: doing things. She's doing things in the community. She's doing

574
00:31:24,600 --> 00:31:27,240
Speaker 1: things in her street. Uh No different than an Alicia

575
00:31:27,320 --> 00:31:31,200
Speaker 1: Keys doing things in community. All about family. We are

576
00:31:31,400 --> 00:31:33,440
Speaker 1: wanting to show that and there are some hip hop

577
00:31:33,720 --> 00:31:35,959
Speaker 1: guys as well that is really doing that. So we

578
00:31:36,000 --> 00:31:38,840
Speaker 1: refer to that as the innovation because that is the

579
00:31:38,840 --> 00:31:42,400
Speaker 1: next step. So our platforms for that show, which is

580
00:31:42,440 --> 00:31:45,720
Speaker 1: hosted by a Waka and Woosa and Waka is an

581
00:31:45,720 --> 00:31:49,600
Speaker 1: amazing young thirty four year old lady uh from California,

582
00:31:49,680 --> 00:31:51,720
Speaker 1: but she's now up at the Rock and Roll Hall

583
00:31:51,760 --> 00:31:57,800
Speaker 1: of Fame. UM heading up tutorial. She's she's she UM

584
00:31:58,040 --> 00:32:03,480
Speaker 1: handles all of the areas that relates to umxx X

585
00:32:04,240 --> 00:32:07,760
Speaker 1: expeditions and and and just different things that she has

586
00:32:07,920 --> 00:32:09,360
Speaker 1: up there at the Rock and Roll Hall of Fame.

587
00:32:09,440 --> 00:32:12,520
Speaker 1: So she's in charge of that. She's amazing, amazing individual,

588
00:32:12,600 --> 00:32:14,800
Speaker 1: you know. I mean, you know, I'm so glad you

589
00:32:14,880 --> 00:32:17,360
Speaker 1: called me. I'm glad to hear your voice. I'm glad

590
00:32:17,360 --> 00:32:19,800
Speaker 1: to hear the things that we talked about. You still

591
00:32:19,960 --> 00:32:23,680
Speaker 1: you body is motivated. This me still Michael time, you

592
00:32:23,720 --> 00:32:25,600
Speaker 1: know before we going to know it. Time we gotta

593
00:32:25,640 --> 00:32:28,280
Speaker 1: get off rushan. But if I can't say that. The

594
00:32:28,320 --> 00:32:33,640
Speaker 1: Black American Music Association is a nonprofit trade association very

595
00:32:33,680 --> 00:32:36,880
Speaker 1: similar to the to the Country Music Association, very similar

596
00:32:36,920 --> 00:32:40,360
Speaker 1: to the Grammars are narrows, but we're the We're the

597
00:32:40,440 --> 00:32:44,000
Speaker 1: governing body from music and culture, and we are bringing

598
00:32:44,040 --> 00:32:47,360
Speaker 1: people together like crazy, uh, you know, around the country

599
00:32:47,440 --> 00:32:50,360
Speaker 1: and through music. And we want to be that boys,

600
00:32:50,400 --> 00:32:52,080
Speaker 1: to be that face. So you're gonna be hearing about it.

601
00:32:52,400 --> 00:32:54,000
Speaker 1: I'm you know, I'm gonna have a It's a great

602
00:32:54,280 --> 00:32:58,320
Speaker 1: decative group of people, all black, Uh, doing some really

603
00:32:58,360 --> 00:33:00,600
Speaker 1: amazing things. So I appreciate you taking it time to

604
00:33:00,640 --> 00:33:03,719
Speaker 1: interview with look out for that. I know him. Wakam man,

605
00:33:03,720 --> 00:33:05,720
Speaker 1: I'm gonna, We're gonna, let's get a schedule on the

606
00:33:05,720 --> 00:33:07,480
Speaker 1: show Shock and Interview. I'm looking at it that I

607
00:33:07,520 --> 00:33:09,960
Speaker 1: know that I know her. Yeah, oh yeah, no do

608
00:33:10,720 --> 00:33:13,040
Speaker 1: Grammy Museum. Absolutely, I know her. Let's get on the

609
00:33:13,120 --> 00:33:15,080
Speaker 1: show and Michael, you be safe now, brother, thank you

610
00:33:15,120 --> 00:33:18,480
Speaker 1: for calling on the show conversation. All right, thank you brother.

611
00:33:18,640 --> 00:33:21,040
Speaker 1: How about my friend. You want to hear more interviews,

612
00:33:21,360 --> 00:33:24,240
Speaker 1: go to Money Making Conversation dot com. I'm ra Sean McDonald.

613
00:33:24,320 --> 00:33:29,240
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