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Speaker 1: Because he's getting able to talk and resonate with the audience.

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Speaker 1: It's more of a connection.

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Speaker 2: It used to be.

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Speaker 1: Social media used to be like a show off type

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Speaker 1: of thing, but now social media is getting back to

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Speaker 1: what it needs to be, being social, talking to the camera,

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Speaker 1: to that one person, face to face. And that's why

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Speaker 1: he's growing way faster than me. I avoid the camera

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Speaker 1: through my edits and my tricks and stuff like that,

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Speaker 1: but I know that if I started getting into the

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Speaker 1: camera more where it's more face to face, I will

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Speaker 1: see more growth and more resonation with my brand.

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Speaker 3: Everybody've hooked another episode of butter Nomics. I'm the host,

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Speaker 3: Brandon Butler, founda CEO butter ATL and today got somebody

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Speaker 3: special in the building. My man, the one and only

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Speaker 3: mister Jarvis, George Jarvis vives at ATL. How you doing, bro,

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Speaker 3: I'm going, good man? How you If I was any better,

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Speaker 3: I'd be you brother.

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Speaker 4: You know what I'm saying. That was life treating you.

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Speaker 2: Everything good man, Everything keep going.

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Speaker 1: So I'm blessed us to have the to be in

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Speaker 1: a position and I'm man, so everything good on my end.

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Speaker 4: It's dope. Man.

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Speaker 3: Well, look, man, you know you're one of the biggest

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Speaker 3: content creators here in Atlanta. I'm definitely a fan of

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Speaker 3: your work. That's why I've reached out in the past.

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Speaker 3: We've done stuff you put up to the creators, a

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Speaker 3: color conference that stayed farm, all these other things.

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Speaker 4: And man, look, bro, you're killing it on social media.

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Speaker 3: Dog, you out here killing it, and you're also doing

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Speaker 3: this thing at a level I don't think a lot

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Speaker 3: of people are doing that. So that's why I feel

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Speaker 3: like this'd be a good conversation to have you in on.

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Speaker 4: Brother.

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Speaker 2: No, I appreciate you having me on.

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Speaker 3: So for those that don't know, man, who is Jarvis Georgie?

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Speaker 3: Somebody had to ask you who you are, what you do?

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Speaker 3: What is vibes and atl How would you describe it?

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Speaker 1: I'm a Navy veteran turn content creator. I'm an MBA

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Speaker 1: dropout that just likes to have fun. I like to

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Speaker 1: make money, and I like to make money with my

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Speaker 1: friends while I'm doing it. Oh, I also like to

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Speaker 1: make an impact. So just a regular guy that just

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Speaker 1: likes to enjoy himself, enjoy the things that he do

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Speaker 1: and just take things one day at a time.

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Speaker 3: Oh for sure, man, for sure. Man, So how did

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Speaker 3: you start your brand, How did you get How did

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Speaker 3: Vibes and atl get started?

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Speaker 2: All?

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Speaker 1: Right, So the crazy backstory behind this. I graduated from

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Speaker 1: UCF in twenty twenty. Right before I graduated, was in

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Speaker 1: the military. After I got out of the military, I

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Speaker 1: went to UCF, went to school for business. I did

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Speaker 1: everything right now I was supposed to do slow route.

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Speaker 1: When I graduated, literally all the businesses shut down. Nobody

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Speaker 1: was really hiring the biggest jobs you can get in

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Speaker 1: Orlando when you graduate UCF or Universal, Disney, Lockey Martin

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Speaker 1: and all of them were reducing staff.

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Speaker 2: It wasn't a lot of people hiring during COVID. Right,

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Speaker 2: this is during COVID.

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Speaker 1: So when COVID happened, you know, we had the lockdowns,

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Speaker 1: I had time to really just like sit down and

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Speaker 1: sit still for a second. One of the big things

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Speaker 1: I was going off with social media YouTube. You're starting

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Speaker 1: to see a lot more people make content. It started

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Speaker 1: to become like a creative boom. So for me, during

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Speaker 1: those times I was in lockdown, Like I won't say

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Speaker 1: like those three months, I want to say, I was

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Speaker 1: trying to look for the next city that would help

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Speaker 1: me from my financial career. As well as just where

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Speaker 1: I would love, like I wanted to be in the

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Speaker 1: city where I would love to be there every single day. Yeah,

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Speaker 1: like if I wanted to take a vacation, I didn't

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Speaker 1: need to because I love the city that I'm in.

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Speaker 1: So my top cities were Washington, DC Atlanta, And what

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Speaker 1: was my thing really It was just those two Washington,

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Speaker 1: DC and Atlanta. So when I didn't get into grad

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Speaker 1: school in Washington, DC, I got into grad school last

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Speaker 1: minute for Georgia State. And mind you, me, being a veteran,

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Speaker 1: when I go to grad school since nobody's hiring, that's

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Speaker 1: my way I can get money with my GI bill,

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Speaker 1: you know, they'll pay you to go to school.

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Speaker 2: That was giving me like a little bit of.

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Speaker 1: Leeway to, you know, still try to figure things out

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Speaker 1: while the tragedy's happening with COVID and everybody's not hiring

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Speaker 1: and stuff. So ended up moving to Atlanta. Got into

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Speaker 1: Georgia State super last minute, and when I got here,

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Speaker 1: I just told myself, I was like, man, you were

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Speaker 1: in the city where it's just like I'm not saying

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Speaker 1: it's easier to blow up here, but from what I saw,

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Speaker 1: it was like there's a strategy that you can do

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Speaker 1: and you can blow up big in Atlanta. So for me,

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Speaker 1: it was just like, Okay, you've had Instagram for years

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Speaker 1: on end when you were on lockdown, You've seen people

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Speaker 1: fifty years old, thirty years old, twenty one years old

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Speaker 1: make money from social media. You literally saw it in

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Speaker 1: that time and watch them on a day. What would

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Speaker 1: happen when you moved to this new city and you

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Speaker 1: was more intentional with social media? Like, what would happen

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Speaker 1: like if you ever tried it? That's what I was

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Speaker 1: thinking to myself, So I actually like just tried it.

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Speaker 1: So as soon as I moved here, everything wasn't together

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Speaker 1: for me. I had to get a roommate off Facebook marketplace,

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Speaker 1: I got enrolled into grad school, I got rolled into

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Speaker 1: my classes, I got my basis for like just exploring

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Speaker 1: the city and stuff like that. But once I started

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Speaker 1: to save money, I was able to get my apartment.

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Speaker 1: As soon as I got my new apartment, that's when

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Speaker 1: I started making content and just being consistent with it,

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Speaker 1: and literally it was like everything that I loved about Atlanta,

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Speaker 1: Like I literally was trying to figure out like what

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Speaker 1: my niche would be, and a lot of people said,

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Speaker 1: your niche is anything that you genuinely just.

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Speaker 2: Enjoy and you don't really you would never get tired

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Speaker 2: of it.

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Speaker 1: The reason I moved to Atlanta is because when I

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Speaker 1: get off of work at five o'clock, I got a

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Speaker 1: lounge I can go to that can make me feel

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Speaker 1: like I'm at a club on a Tuesday. I got

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Speaker 1: mallains that I can go to and make me feel

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Speaker 1: like I'm on a vacation on a random Wednesday. I

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Speaker 1: got Creaks, I got good Weather, I got four seasons,

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Speaker 1: and as somebody from Florida, it's something different from me.

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Speaker 1: It's all a whole different experience. Every season is different

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Speaker 1: from me because I'm used to being hot, humid, not

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Speaker 1: a lot going on, not a lot of people look

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Speaker 1: like me. But Atlanta was just like my playground. So

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Speaker 1: when I moved here, I just want to just keep filming,

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Speaker 1: keep recorded, really just documented my experiences. But then it

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Speaker 1: got to the point where I'm going into grad school,

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Speaker 1: I'm taking these classes, and I'm starting to see, like

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Speaker 1: the the ways I can make money from it. So

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Speaker 1: one of the craziest things that happened to me was

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Speaker 1: I got hit up by his restaurant and this is

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Speaker 1: like my first time. They were like, yo, we really

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Speaker 1: love your videos. We see what you're doing. I think

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Speaker 1: I'm about like two months in being consistent. They're like,

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Speaker 1: we want to pay you to go to come here

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Speaker 1: and get some food. I'm like, wait, y'all want to

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Speaker 1: pay me to get some food? Like y'all don't want

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Speaker 1: to just y'all. Y'all gonna give me food and then

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Speaker 1: you're gonna pay me as well. I think at the

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Speaker 1: time it was like seventy five dollars. So I'm like, man,

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Speaker 1: I'm about to skip class. Hey, y'all fin to go.

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Speaker 1: So I get there, and mind you, I'm still new.

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Speaker 2: I don't really know everybody.

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Speaker 1: There's other creators that are there in the parking lot,

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Speaker 1: and so they were like, oh, we seen your page.

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Speaker 2: We love it page, we love what you do.

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Speaker 1: And I'm like, oh wow, like dang, like y'all really

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Speaker 1: are noticing me, Like my page is really getting traction.

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Speaker 1: So when this happens, they're like, oh, you're here for

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Speaker 1: a collab too. I'm like, what do you mean. They're like, oh,

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Speaker 1: like they paid us to come here. I was like,

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Speaker 1: well for real, I was like, man, this is crazy.

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Speaker 1: I never even knew this was like a thing, mind you,

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Speaker 1: first time being on the internet, first time seeing like

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Speaker 1: how you can monetize from it. Yeah, when they told

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Speaker 1: me that they got paid, I was like, I was

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Speaker 1: being nosy. I was like, how much did y'all actually

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Speaker 1: get paid? They told me they got paid like three

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Speaker 1: hundred dollars to five hundred dollars. Mind you, I got

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Speaker 1: paid seventy five dollars. I'm happy as I don't know

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Speaker 1: what because they're finna give me free food and they're paying.

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Speaker 1: But once I realized that there was a bigger opportunity

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Speaker 1: and people are getting paid more to do the same

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Speaker 1: things that I was doing, it made me start to realize, Okay,

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Speaker 1: how can I do what I'm doing now, but scale

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Speaker 1: on a bigger level? What is the biggest level? Mindjum

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Speaker 1: in grad school at the time too. So it's just

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Speaker 1: like the biggest quote I ever got while on Lockdown,

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Speaker 1: before I even became a creator, was this one thing,

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Speaker 1: and it was from this dude named Rashad Balau. Anything

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Speaker 1: that you were entertained by is a form of business.

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Speaker 1: So when I got to Atlanta, I always kept that

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Speaker 1: mindset of there's a lot of people out here that's

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Speaker 1: making money doing what they love to do, like literally

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Speaker 1: point bank period. They're not hating it. They literally get

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Speaker 1: to wake up and go do what they love to do.

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Speaker 1: You don't really know who they are. You're not gonna

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Speaker 1: run into them. But that could also be you because

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Speaker 1: you're in that same city. You have the same resource,

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Speaker 1: and you have the same like, you have the same

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Speaker 1: playing field. The Internet is open to anybody. It's a

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Speaker 1: low barrier entry market. It's a low barrier entry thing

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Speaker 1: that you can do. So once I just started learning

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Speaker 1: the ecosystems a bit of having a niche the things

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Speaker 1: that you can monetize from, I kind of started going

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Speaker 1: back to my NBA classes and talking to my professors

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Speaker 1: about it. We end up having a project where they

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Speaker 1: where we had to start like a whole business from scratch,

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Speaker 1: and you have to make like a business plan, forecast everything,

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Speaker 1: and from that one time getting paid from going to

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Speaker 1: eat some wings, I made like a business plan and forecast. Okay,

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Speaker 1: let's say I've bumped my rate to three hundred dollars

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Speaker 1: and I got paid from different brands or I sold

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Speaker 1: other restaurants. Content how much money could I make in

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Speaker 1: a month. How much money if I kept this consistent

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Speaker 1: and I only had three new customers a week, how

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Speaker 1: much can I make in two months, three months? And

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Speaker 1: when I started seeing the numbers, I started looking at everything.

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Speaker 1: I was like, man, I can make like a lot

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Speaker 1: of money doing this. And then I started looking on

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Speaker 1: YouTube and learning like Okay, you can get brand deals

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Speaker 1: and you can do this or you can do that.

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Speaker 1: So yeah, I answer your question.

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Speaker 2: Man.

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Speaker 1: Everything kind of happened fast, but the first two months

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Speaker 1: out of being consistent, that's when everything started opening up.

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Speaker 1: But the biggest thing that helped me was going to

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Speaker 1: grad school making that business plan and literally actually like

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Speaker 1: writing it down and like seeing the forecast and the projections.

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Speaker 2: Like yeah, I would say grad school really opened up

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Speaker 2: everything from me. Man. It made me realize like how

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Speaker 2: big it can go do man?

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Speaker 3: When you got started, Like like how large was your

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Speaker 3: platform when you've got that first deal. I think a

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Speaker 3: lot of people feel like you have to have millions

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Speaker 3: of followers, right, like even with that first brand deal,

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Speaker 3: Like do you remember how large y'all were back then?

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Speaker 1: I want to say I probably had ten to twelve

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Speaker 1: okay followers at the time on TikTok. I didn't really

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Speaker 1: have a lot of followers on Instagram. I was really

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Speaker 1: more focused on TikTok at the time. And mind you,

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Speaker 1: I had started my page from zero followers just because

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Speaker 1: I wanted to feel comfortable posting, and I felt more

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Speaker 1: comfortable when I had nobody following me or people I felt.

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Speaker 2: Like didn't know me, you know what I mean.

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Speaker 1: As a male, I feel like a lot of us

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Speaker 1: were I'm not going to say we camera shot, but

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Speaker 1: a lot of us don't care to be in front

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Speaker 1: of the camera like that, you know what I'm saying.

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Speaker 1: So that was just my way of getting out my

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Speaker 1: comfort zone and being able to manage putting out content

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Speaker 1: because I didn't feel like people who knew me would

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Speaker 1: judge me because I'm talking to a whole bunch of

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Speaker 1: random people that I'll never meet, you know.

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Speaker 3: So, how do you look at the difference between TikTok

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Speaker 3: and instagrams. I mean, you have large platforms on both

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Speaker 3: of them, Like, do you see a difference or do

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Speaker 3: you kind of just feel like you use the same

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Speaker 3: content on both platforms and they'll be successful.

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Speaker 2: So everything changes.

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Speaker 3: Man.

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Speaker 1: At first, TikTok was about exposure it was about with

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Speaker 1: nowadays everything is about death. People want to stick to you,

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Speaker 1: they want to relate to you, they want to grow

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Speaker 1: with you. Back in the day, we're not even back

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Speaker 1: in the dawn tripping in twenty twenty, it was about

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Speaker 1: with you post something nine times out of tendance, it's

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Speaker 1: going to go viral just because now it's more so like,

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Speaker 1: where's the value coming from this video? And that's how

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Speaker 1: this video is going to get shared. At first, TikTok

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Speaker 1: was that place you can go to where you can

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Speaker 1: put something out and somebody's gonna feel it and it's

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Speaker 1: gonna get exposure.

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Speaker 2: Instagram wasn't like that.

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Speaker 1: Now Instagram is acting like TikTok to where it gives

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Speaker 1: you that mass exposure as well, and it's performing sometimes

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Speaker 1: better than TikTok, you know what I'm saying.

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Speaker 2: So it changes, it really changes. Right now. I favor

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Speaker 2: None of the companies are listening to this, but I.

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Speaker 1: Favor TikTok over Instagram only because it's more organic, I

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Speaker 1: feel like, and you kind of can find like your

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Speaker 1: people easier on TikTok versus Instagram, and people can find

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Speaker 1: you easier on TikTok versus Instagram.

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Speaker 3: I feel like, yeah, now, how did you like how

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Speaker 3: did you like find your voice? Because again, like you

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Speaker 3: had to probably try out like different kinds of content,

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Speaker 3: Like how did you feel even when you knew your niche?

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Speaker 3: You want to kind of explain it spor Atlanta because

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Speaker 3: like one thing I to your point of like not

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Speaker 3: necessarily want to be on camera all the time. Like

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Speaker 3: one thing I really like about your stuff too, is

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Speaker 3: it kind of comes like a first person POV perspective,

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Speaker 3: But like did you grow into that or did you

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Speaker 3: goin to start like that?

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Speaker 4: Like how did you kind of get to that?

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Speaker 3: Okay, this is how I'm gonna kind of you know,

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Speaker 3: this time, I'm going to appear and create my content.

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Speaker 1: Okay, So when I first started making content, I was

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Speaker 1: doing like the day of my life content. You're coming

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Speaker 1: me to school, coming me to grad school, coming to

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Speaker 1: me work in the city, and stuff like that. In

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Speaker 1: mys I was like the new hype Williams, I'm making

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Speaker 1: a music video of my life, except for I don't

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Speaker 1: have to make my own music. I could use other

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Speaker 1: people music and I could make my own videos that's

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Speaker 1: tailored to me my regular life and if nobody feel

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Speaker 1: it that's cool.

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Speaker 2: I feel it, you know what I'm saying.

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Speaker 1: But then another thing started happening when my friends started

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Speaker 1: wanting to come and visit me in Atlanta. Some things

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Speaker 1: that I really wanted to do was they would always

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Speaker 1: be like, oh, where should I go?

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Speaker 3: Bro?

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Speaker 1: Like you be out everywhere. I'd be like, Bro, you

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Speaker 1: know what, look at my page. I made a video

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Speaker 1: about every place and what the specials that they got.

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Speaker 1: Because my thing was happy hours. My thing still is

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Speaker 1: happy hours. At five o'clock, seven o'clock, I'm calling my

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Speaker 1: friends up. Y'all off work, come on, let's go link

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Speaker 1: up in the city. So my thing was I was

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Speaker 1: making videos from my friends just to have a reference

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Speaker 1: to form when they come to Atlanta. Whether you come

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Speaker 1: two months from now, three months from now, six months

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Speaker 1: from now, these are all the spots. Don't call me

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Speaker 1: to ask no questions, just let me know which one

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Speaker 1: you want to go to and I'll meet you there.

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Speaker 1: But I didn't know that solving that problem for my

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Speaker 1: friends made it me solving a problem for other people

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Speaker 1: in the city.

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Speaker 2: Whether they're new here, they've.

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Speaker 1: Been living here, they just don't have the urge to

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Speaker 1: figure out where to go. You know what I'm saying,

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Speaker 1: Like I solved like a bigger problem than I thought

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Speaker 1: it actually was. And you know, to create a business,

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Speaker 1: the first thing you got to do is figure out

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Speaker 1: how does that business solve a problem?

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Speaker 3: So no, it's dope, man. Now when it comes to

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Speaker 3: creating content, Like what's your process? Because, like I said,

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Speaker 3: I see you shoot your stuff yourself, Like, like what's that?

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Speaker 4: Like you go in, you shoot it. Do you have

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Speaker 4: like you create shot lists? Again?

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Speaker 3: Like, and I asked this because I know there's a

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Speaker 3: lot of people that probably want to do content creation.

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Speaker 3: They want to kind of figure out like how you

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Speaker 3: do this stuff? So again, like do you have a

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Speaker 3: playbook in you here? Like all right, I'm gonna ahead

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Speaker 3: and do this thing. Is just like organic and you

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Speaker 3: just like shoot everything and then figure it out later,

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Speaker 3: Like how'd you kind of create your process to create content?

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Speaker 1: I look at my content as like a PowerPoint. You

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Speaker 1: got a beginning, you gotta middle, and you gotta end.

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Speaker 1: So like let's say, if I'm going out of town

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Speaker 1: or if I want to go out of town, it

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Speaker 1: all depends on what I want at the time. If

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Speaker 1: I want to work with like a certain brand, like

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Speaker 1: for me. My thing is travel. I love to travel,

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Speaker 1: Don't get me wrong. I love the food in Atlanta.

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Speaker 1: I love like making events and doing all these other

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Speaker 1: different things. But if I want to attract like a

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Speaker 1: certain brand, it's a bait and switch. To get that

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Speaker 1: brand to come in, you have to put the content

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Speaker 1: out to get it. So for me, like let's say

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Speaker 1: I'm traveling, I'll go to a hotel in another city.

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Speaker 1: I'll scale the hotel just to see what I like,

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Speaker 1: see what catches my eye, and then I'll just break

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Speaker 1: it down on some Okay, what would be the beginning

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Speaker 1: of the video. Okay, let's capture the entrance, Let's capture

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Speaker 1: the check in process, Let's capture with the hotel process.

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Speaker 2: It's like, what is the middle of the video.

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Speaker 1: The middle of the video is me actually using the hotel,

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Speaker 1: maybe unpacking my things, maybe going down to getting some food,

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Speaker 1: going to get a drink, like just the main things

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Speaker 1: you want to see. What does the gym look like?

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Speaker 1: The pool of like the amenities. Okay, the end of

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Speaker 1: the video, how did you utilize the hotel? How can

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Speaker 1: this work with the brand? Or how can you portray

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Speaker 1: yourself to where people can see themselves marketing through you.

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Speaker 1: So that's the way I do different things. If I

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Speaker 1: want to work with like a certain restaurant or a

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Speaker 1: type of restaurant niche, I would just put out that

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Speaker 1: content heavy to where they would want to come back

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Speaker 1: and work with me. A lot of times is bait

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Speaker 1: and switch. Like a lot of people think that I

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Speaker 1: probably get paid from a lot of restaurants and stuff.

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Speaker 1: I'll just do pop ups and I'll pay my own money.

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Speaker 1: I won't even tell people I'm my influence and I'll

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Speaker 1: just go do it. Yeah, you know what I'm saying.

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Speaker 1: But I know with me, just go doing that is

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Speaker 1: going to bait in a brand, or it's going to

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Speaker 1: bait in an actual brand that's going to be worth

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Speaker 1: trying to pay me my rate and stuff like that,

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Speaker 1: you know. So it really just all depends on how

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Speaker 1: I want to go into it. If I'm not trying

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Speaker 1: to do a bait and switch, then I'm just gonna

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Speaker 1: just do it organically just so people can feel me

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Speaker 1: and feel my content in death. But at the same time,

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Speaker 1: it's going to be something with a beginning, a middle

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Speaker 1: in the end, and I gotta add value.

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Speaker 2: Whether the value is.

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Speaker 1: Breaking down where the place is at where you can

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Speaker 1: park the specials that they have, or the value is

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Speaker 1: telling people about a certain hotel and why you should

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Speaker 1: visit or the best time to visit. You always got

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Speaker 1: to add value, and you always gott to have a

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Speaker 1: structure where it's a beginning, a middle, and an end.

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Speaker 1: And I always try to make sure I keep attention spanned.

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Speaker 1: In mind, a video can't be thirty seconds long if

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Speaker 1: you don't have a story to tell them for thirty seconds.

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Speaker 2: You know what I'm saying.

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Speaker 1: So it's all different scenarios, but the biggest thing I'll

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Speaker 1: say is keep it like a power point. You got

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Speaker 1: a beginning, you got a middle, you gotta end. You

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Speaker 1: got pictures, you got text you got different things you

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Speaker 1: can put in there. But as long as you get

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Speaker 1: that storyline right, you good.

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Speaker 3: A friend of mine, Maddie James, talks about kind of

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Speaker 3: a similar concept, right like, in order to get brand

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Speaker 3: deals and certain stuff, you have to put out the

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Speaker 3: content first.

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Speaker 4: And that attracts And I.

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Speaker 3: Think a lot of people get that flip flop right.

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Speaker 3: They think you just sit back and wait. But to

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Speaker 3: your point, if you want to work with restaurants, go

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Speaker 3: do restaurant content, Go shoot it so that they know

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Speaker 3: what they know that when they're searching they see it's like,

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Speaker 3: oh okay, this guy does it, like I can tap in.

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Speaker 3: You want to do travel stuff, go travel like capture

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Speaker 3: that content and then put it back out there and

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Speaker 3: again that's how you attract those brands.

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Speaker 4: That's really a smart way to kind of go about

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Speaker 4: doing it. Like when you shoot all this stuff, Like

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Speaker 4: what tools do you use? Do you do all the editing?

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Speaker 4: Like are you using like tools?

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Speaker 3: Like again, like I see you got your Osmo Pro

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Speaker 3: you know what I'm saying, your Pocket three? Like you know,

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Speaker 3: are you using AI, chat, CHIPTD LP? You write scripts?

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Speaker 3: Like which kind of you your stack of tools you

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Speaker 3: used when you do stuff?

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Speaker 1: All right, So this is the funniest thing in the world.

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Speaker 1: I actually have every tool you can think of, and

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Speaker 1: I don't use none of them. I don't use I

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Speaker 1: barely use my Ozma Pocket three. I probably got one

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Speaker 1: YouTube video and I've had this for like a year.

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Speaker 1: I have the Sony A seven R five and all

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Speaker 1: the fancy cameras. I use my cell phone for the

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Speaker 1: most part. I'm probably gonna use my cell phone even

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Speaker 1: for like editing and stuff. I have the MacBook, I

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Speaker 1: have the Mini Mac Pro and the desktop set up.

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Speaker 1: I edit on my cell phone still only because I'm

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Speaker 1: so used to it and it's just so much easier

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Speaker 1: in the I don't want to say, like maybe a

435
00:17:14,119 --> 00:17:17,320
Speaker 1: year ago, two years ago, all the fancy tricks and

436
00:17:17,359 --> 00:17:20,080
Speaker 1: the camera qualities, all that stuff used to matter. But

437
00:17:20,200 --> 00:17:22,320
Speaker 1: now that I'm starting to realize like what people actually

438
00:17:22,359 --> 00:17:24,199
Speaker 1: care for, I realize that you don't really need all

439
00:17:24,200 --> 00:17:25,080
Speaker 1: the fancy camera tricks.

440
00:17:25,119 --> 00:17:27,480
Speaker 2: You don't even need the fanciest camera. What is your.

441
00:17:27,359 --> 00:17:29,960
Speaker 1: Story, how are you resonating, or how you add in value?

442
00:17:30,119 --> 00:17:32,000
Speaker 1: Those are the biggest things that matter. The camera really

443
00:17:32,040 --> 00:17:34,960
Speaker 1: doesn't matter. Even like my editing tricks and stuff, it

444
00:17:34,960 --> 00:17:37,480
Speaker 1: doesn't matter. And I'll give you like a perfect example.

445
00:17:37,720 --> 00:17:40,320
Speaker 1: There's food bloggers out here that they don't do all

446
00:17:40,359 --> 00:17:43,960
Speaker 1: the fancy editing or anything, but they just keep the

447
00:17:44,000 --> 00:17:46,560
Speaker 1: camera still and they talk to the camera. They grow

448
00:17:46,600 --> 00:17:49,200
Speaker 1: faster than me, They grow faster than me and followers,

449
00:17:49,400 --> 00:17:52,159
Speaker 1: and they also grow faster than me and resonating with people.

450
00:17:52,520 --> 00:17:55,400
Speaker 1: Like for instance, I name one food blogger like in Atlanta,

451
00:17:55,520 --> 00:17:58,000
Speaker 1: people like they literally was smiling, like yo, that's my guy.

452
00:17:58,359 --> 00:18:00,880
Speaker 1: No fancy camera tricks, no edit, Just get in front

453
00:18:00,880 --> 00:18:03,439
Speaker 1: of the camera with his cell phone, talk, tell you

454
00:18:03,480 --> 00:18:06,199
Speaker 1: what it is, get off nothing else. You ever heard

455
00:18:06,240 --> 00:18:09,000
Speaker 1: a food stalker, Yeah, that's me, boy. But that's the

456
00:18:09,000 --> 00:18:11,120
Speaker 1: perfect example. I want to say. Me and food Start

457
00:18:11,119 --> 00:18:13,560
Speaker 1: are kind of made content around the same time. But

458
00:18:13,680 --> 00:18:16,640
Speaker 1: I notice over the years his page grows way more

459
00:18:16,760 --> 00:18:19,760
Speaker 1: rapidly and more fast than mine. Mind you, I do

460
00:18:19,960 --> 00:18:23,960
Speaker 1: all the camera tricks, the edits, the flips, the voiceovers

461
00:18:23,960 --> 00:18:26,400
Speaker 1: and everything. He just does steal shots, get in front

462
00:18:26,400 --> 00:18:29,920
Speaker 1: of the camera and talk. You understand why because he's

463
00:18:29,920 --> 00:18:32,400
Speaker 1: getting able to talk and resonate with the audience. It's

464
00:18:32,480 --> 00:18:35,840
Speaker 1: more of a connection. It used to be social media

465
00:18:35,920 --> 00:18:37,480
Speaker 1: used to be like a show off type of thing,

466
00:18:37,520 --> 00:18:39,879
Speaker 1: but now social media is getting back to what it

467
00:18:40,160 --> 00:18:43,359
Speaker 1: needs to be, being social, talking to the camera, to

468
00:18:43,400 --> 00:18:46,159
Speaker 1: that one person, face to face. And that's why he's

469
00:18:46,200 --> 00:18:49,640
Speaker 1: growing way faster than me. I avoid the camera through

470
00:18:49,680 --> 00:18:52,159
Speaker 1: my edits and my tricks and stuff like that, but

471
00:18:52,600 --> 00:18:54,680
Speaker 1: I know that if I started getting into the camera

472
00:18:54,760 --> 00:18:57,640
Speaker 1: more whereas more face to face, I will see more

473
00:18:57,760 --> 00:19:00,520
Speaker 1: growth and more resonation with my brand. It's just hard

474
00:19:00,560 --> 00:19:02,800
Speaker 1: to get out when you know you get comfortable with

475
00:19:02,840 --> 00:19:04,040
Speaker 1: your ways on how you do things.

476
00:19:04,160 --> 00:19:05,240
Speaker 4: No, I understand that. You know.

477
00:19:05,440 --> 00:19:07,240
Speaker 3: One thing I always talk about, too mean, even when

478
00:19:07,240 --> 00:19:09,399
Speaker 3: we built button our platform is there's always like moments

479
00:19:09,440 --> 00:19:12,000
Speaker 3: I see, there's like infliction points, like what were some

480
00:19:12,080 --> 00:19:15,399
Speaker 3: of the specific videos or specific moments, So it's like

481
00:19:15,440 --> 00:19:17,399
Speaker 3: you did a thing and all of a sudden, like

482
00:19:17,440 --> 00:19:19,560
Speaker 3: you actually saw like wow, like I did this and

483
00:19:19,600 --> 00:19:21,240
Speaker 3: like this massive growth happened or something.

484
00:19:21,720 --> 00:19:22,879
Speaker 4: Those moments like jump out.

485
00:19:22,800 --> 00:19:26,119
Speaker 3: For me, yeah, or was it kind of just like

486
00:19:26,119 --> 00:19:27,440
Speaker 3: a slow stream over time.

487
00:19:27,920 --> 00:19:30,360
Speaker 2: Honestly, I'm not gonna lie man Like for me, I

488
00:19:30,359 --> 00:19:33,639
Speaker 2: had like this relentless tenacity of I'm gonna make this work.

489
00:19:34,000 --> 00:19:36,639
Speaker 2: It wasn't really like a like I had a moment

490
00:19:36,680 --> 00:19:38,200
Speaker 2: like oh my god, I can't believe this worked out,

491
00:19:38,240 --> 00:19:41,000
Speaker 2: like I honestly, like I was so intentional with this,

492
00:19:41,320 --> 00:19:43,679
Speaker 2: Like literally, mine was straight strategy.

493
00:19:44,320 --> 00:19:46,200
Speaker 1: Honestly, I have to put out good content. But it's

494
00:19:46,200 --> 00:19:48,240
Speaker 1: just like once I learned how to make good content,

495
00:19:48,680 --> 00:19:50,200
Speaker 1: it was all about being consistent.

496
00:19:50,400 --> 00:19:50,640
Speaker 2: Yeah.

497
00:19:50,680 --> 00:19:52,880
Speaker 1: The biggest thing I got from this was it doesn't

498
00:19:52,960 --> 00:19:55,040
Speaker 1: matter what influence were IVE been and I went to.

499
00:19:55,440 --> 00:19:57,639
Speaker 1: It doesn't matter what party I went to or who

500
00:19:57,760 --> 00:20:00,320
Speaker 1: hands I shook. It doesn't matter who knows those who

501
00:20:00,359 --> 00:20:02,480
Speaker 1: are who I know like that does now they don't

502
00:20:02,480 --> 00:20:04,639
Speaker 1: get me wrong, But the basis of it all is

503
00:20:04,680 --> 00:20:07,080
Speaker 1: sitting my tail down in the house and getting that

504
00:20:07,119 --> 00:20:11,240
Speaker 1: content out consistently and showing up, if not every day,

505
00:20:11,359 --> 00:20:14,040
Speaker 1: three times a week, four times a week for two

506
00:20:14,080 --> 00:20:16,080
Speaker 1: months straight, three months straight, four a year straight.

507
00:20:16,119 --> 00:20:17,680
Speaker 2: That's the basis of this whole thing.

508
00:20:17,800 --> 00:20:19,960
Speaker 1: If you don't get that out, don't expect a lot

509
00:20:19,960 --> 00:20:22,040
Speaker 1: of good things to come to you. Yeah, like you

510
00:20:22,200 --> 00:20:25,159
Speaker 1: may get like one or two rare occasions where somebody

511
00:20:25,160 --> 00:20:27,439
Speaker 1: meets you they like your page and you're connected. But

512
00:20:27,520 --> 00:20:29,520
Speaker 1: for the most part, the biggest thing out is getting

513
00:20:29,520 --> 00:20:31,640
Speaker 1: in front of that camera or getting that camera out,

514
00:20:32,040 --> 00:20:34,439
Speaker 1: getting that content edited and putting it out to the world.

515
00:20:34,840 --> 00:20:36,480
Speaker 1: That's what brought me the biggest opportunities.

516
00:20:36,640 --> 00:20:39,359
Speaker 3: How'd you figure out how to start charging these brands? Again,

517
00:20:39,400 --> 00:20:40,800
Speaker 3: you said you noticed that the first one page you

518
00:20:40,840 --> 00:20:42,800
Speaker 3: seventy five, You heard these people getting three to five hundred.

519
00:20:42,840 --> 00:20:45,480
Speaker 3: Now you're doing bigger deals. Like, how did you figure out?

520
00:20:45,640 --> 00:20:46,719
Speaker 3: Was it just like learning?

521
00:20:46,960 --> 00:20:49,040
Speaker 2: You know, as you you got to make friends and

522
00:20:49,080 --> 00:20:50,680
Speaker 2: talk like that's the biggest thing.

523
00:20:50,760 --> 00:20:52,919
Speaker 1: You can't just go into an industry thinking you know everything,

524
00:20:52,920 --> 00:20:55,320
Speaker 1: because you're never going to know everything. Everything is changing.

525
00:20:55,600 --> 00:20:57,760
Speaker 1: Some people in New York is probably doing things differently

526
00:20:57,800 --> 00:21:00,200
Speaker 1: in Atlanta, which they are. I went on a brand

527
00:21:00,240 --> 00:21:04,400
Speaker 1: trip with some creators to where.

528
00:21:04,040 --> 00:21:04,399
Speaker 2: Did we go?

529
00:21:04,640 --> 00:21:06,720
Speaker 1: We went to Saint Kitts, Saint Kitts and Nevi's, and

530
00:21:06,760 --> 00:21:08,760
Speaker 1: I had a creator. She was from New York. She

531
00:21:08,920 --> 00:21:12,399
Speaker 1: has I want to say, fifty thousand to one hundred

532
00:21:12,400 --> 00:21:15,880
Speaker 1: thousand followers less than me, but on a consistent level,

533
00:21:16,000 --> 00:21:19,680
Speaker 1: she's making seven thousand to ten thousand dollars a month.

534
00:21:20,040 --> 00:21:23,280
Speaker 1: She's knocking deals out while she's literally on vacation. You

535
00:21:23,280 --> 00:21:25,920
Speaker 1: get what I'm saying. So it's just like I had

536
00:21:25,960 --> 00:21:27,959
Speaker 1: to learn to just talk to other creators and just

537
00:21:28,560 --> 00:21:30,600
Speaker 1: really just breaking that barrier. This is where we have

538
00:21:30,680 --> 00:21:33,000
Speaker 1: like a trust, we're open how communication, Like, how was

539
00:21:33,040 --> 00:21:34,840
Speaker 1: it for you when you first started? How much were

540
00:21:34,880 --> 00:21:36,600
Speaker 1: you getting when you first started? How do you feel

541
00:21:36,600 --> 00:21:38,439
Speaker 1: about charging this or how do you feel about this

542
00:21:38,520 --> 00:21:42,240
Speaker 1: deal structure? So I really learned from just communicating with

543
00:21:42,280 --> 00:21:44,760
Speaker 1: other creators that's like the best way. And then when

544
00:21:44,760 --> 00:21:47,400
Speaker 1: you kind of start noticing how the deals are structured

545
00:21:47,400 --> 00:21:48,760
Speaker 1: and you kind of know the ecosystem.

546
00:21:49,080 --> 00:21:49,640
Speaker 2: That's when you.

547
00:21:49,640 --> 00:21:51,520
Speaker 1: Kind of know what is your value and what is

548
00:21:51,560 --> 00:21:53,600
Speaker 1: your worth because end of the day, it's really what

549
00:21:53,840 --> 00:21:56,000
Speaker 1: you choose to charge, you know what I'm saying.

550
00:21:56,600 --> 00:21:59,000
Speaker 2: But my biggest thing was just talking to.

551
00:21:58,920 --> 00:22:02,720
Speaker 1: Other creators and where they went wrong, understanding like where

552
00:22:02,720 --> 00:22:05,359
Speaker 1: you can charge, where you can't charge things that you

553
00:22:05,400 --> 00:22:07,560
Speaker 1: used to accept for free and just go work to

554
00:22:07,600 --> 00:22:11,600
Speaker 1: because it's good for your portfolio. Everything is variable, man,

555
00:22:11,960 --> 00:22:14,359
Speaker 1: But I would say just networking and talking to the

556
00:22:14,440 --> 00:22:17,200
Speaker 1: other other creators was like the biggest thing for me man.

557
00:22:17,320 --> 00:22:19,000
Speaker 3: And I mean again, like for the folks that don't know,

558
00:22:19,080 --> 00:22:21,560
Speaker 3: like you do this full time, Like this is your job,

559
00:22:22,000 --> 00:22:23,440
Speaker 3: Like how did you make that transition?

560
00:22:23,560 --> 00:22:25,080
Speaker 4: Like at what point were you? Like you know what,

561
00:22:25,320 --> 00:22:26,280
Speaker 4: Like I'm good.

562
00:22:26,280 --> 00:22:28,200
Speaker 3: I could do this and I could take care of

563
00:22:28,280 --> 00:22:30,280
Speaker 3: my stuff, I could pay these bills and I could

564
00:22:30,280 --> 00:22:32,320
Speaker 3: really focus on this full time, Like when did that happen?

565
00:22:32,520 --> 00:22:35,480
Speaker 1: So I had two brands that hit me up early on,

566
00:22:36,040 --> 00:22:38,879
Speaker 1: and both of the brands were for like five thousand

567
00:22:38,960 --> 00:22:41,640
Speaker 1: plus and it was in the same week, and so

568
00:22:41,680 --> 00:22:43,680
Speaker 1: that gave me like a cushion to pay my bills,

569
00:22:43,720 --> 00:22:46,200
Speaker 1: you know for because at the time I was just

570
00:22:46,240 --> 00:22:48,440
Speaker 1: getting a new a permenad at the three months free. Yeah,

571
00:22:48,560 --> 00:22:50,800
Speaker 1: so you know, when I had that cushion to say

572
00:22:50,840 --> 00:22:52,480
Speaker 1: that three months of rent, I was like, Okay, now

573
00:22:52,480 --> 00:22:55,560
Speaker 1: I got this savings, I possibly can start transitioning to

574
00:22:55,600 --> 00:22:56,960
Speaker 1: full time, but I just want to make sure I

575
00:22:56,960 --> 00:23:00,399
Speaker 1: had this certain numbers saved up. When those two hit

576
00:23:00,440 --> 00:23:02,840
Speaker 1: me up and they both paid five thousand, that's when

577
00:23:02,840 --> 00:23:04,439
Speaker 1: I able to have that cushion to say, you know what,

578
00:23:04,640 --> 00:23:06,080
Speaker 1: now I have the time to just say, you know,

579
00:23:06,080 --> 00:23:07,960
Speaker 1: I'm gonna just take that leaf and take a full time.

580
00:23:08,440 --> 00:23:10,320
Speaker 1: When I took it full time, I was working for

581
00:23:10,359 --> 00:23:13,880
Speaker 1: the GSA at the time, General Service Administration with the government,

582
00:23:14,560 --> 00:23:16,800
Speaker 1: and I was kind of like in this training phase

583
00:23:16,880 --> 00:23:19,920
Speaker 1: of where when I started working, there was no way

584
00:23:19,920 --> 00:23:21,040
Speaker 1: I was going to be able to keep up with

585
00:23:21,080 --> 00:23:23,280
Speaker 1: content as well as work this job because I was

586
00:23:23,320 --> 00:23:26,520
Speaker 1: already going to grad school, trying to finish grad school,

587
00:23:26,840 --> 00:23:29,520
Speaker 1: working for the GSA, and out every other day trying

588
00:23:29,520 --> 00:23:31,640
Speaker 1: to grow this page. And you know what I'm saying,

589
00:23:31,720 --> 00:23:34,040
Speaker 1: editing all those stuff. So at the time I'm not sleeping,

590
00:23:34,080 --> 00:23:36,400
Speaker 1: I'm probably getting two three hours of sleep. So when

591
00:23:36,400 --> 00:23:38,680
Speaker 1: it got to the point where I'm getting collapsed, that's

592
00:23:38,720 --> 00:23:40,679
Speaker 1: paying me two to three times more than when I'm

593
00:23:40,680 --> 00:23:43,560
Speaker 1: getting paid in the GSA in the same month, it

594
00:23:43,640 --> 00:23:46,280
Speaker 1: was Okay, let's see what's gonna happen. I didn't think

595
00:23:46,320 --> 00:23:48,440
Speaker 1: it through. I was just like, Okay, let's just see

596
00:23:48,440 --> 00:23:50,680
Speaker 1: what happens. The worst case, the worst thing that can happen.

597
00:23:50,760 --> 00:23:52,840
Speaker 1: I can just go back to the GSA. Yeah, and

598
00:23:52,960 --> 00:23:55,760
Speaker 1: go back into this government job. But once I've seen

599
00:23:55,760 --> 00:23:58,840
Speaker 1: that it worked and it keeps working, it was no

600
00:23:58,920 --> 00:23:59,680
Speaker 1: turning back.

601
00:24:00,040 --> 00:24:01,560
Speaker 3: And say it was all downhill from there, Like it

602
00:24:01,680 --> 00:24:03,720
Speaker 3: was like I'm locked in. One of the things you

603
00:24:03,760 --> 00:24:05,720
Speaker 3: also talked about when we were kind of talking offline

604
00:24:05,800 --> 00:24:08,320
Speaker 3: was you know, reading is a big thing and creating

605
00:24:08,359 --> 00:24:10,160
Speaker 3: goals and all that stuff, Like how does that work

606
00:24:10,160 --> 00:24:10,960
Speaker 3: into your process?

607
00:24:11,280 --> 00:24:14,040
Speaker 1: So that's another thing too that happened to it during COVID.

608
00:24:14,600 --> 00:24:16,600
Speaker 1: That was like my first time I really like had

609
00:24:16,640 --> 00:24:19,159
Speaker 1: no choice but to sit still. It was kind of

610
00:24:19,160 --> 00:24:21,320
Speaker 1: like a dark place for me too, because it was

611
00:24:21,359 --> 00:24:24,440
Speaker 1: like a lot of uncertainty, like I didn't really understand

612
00:24:24,480 --> 00:24:27,640
Speaker 1: like the COVID situation with everybody like shutting down, and

613
00:24:28,359 --> 00:24:30,360
Speaker 1: like I literally felt to myself, like, bro, you did

614
00:24:30,480 --> 00:24:33,080
Speaker 1: everything right, and now you get to the point where

615
00:24:33,160 --> 00:24:35,680
Speaker 1: it's just like you have no options. I was kind

616
00:24:35,680 --> 00:24:38,680
Speaker 1: of mad at myself for even being in that situation.

617
00:24:39,320 --> 00:24:43,399
Speaker 1: So like, when everything happened, I just wanted to make

618
00:24:43,400 --> 00:24:45,040
Speaker 1: sure I took full advantage of everything that I was

619
00:24:45,040 --> 00:24:48,760
Speaker 1: taking place. Yeah, I just went after everything relentlessly. But

620
00:24:50,000 --> 00:24:53,720
Speaker 1: all that mindset happened when I started reading during lockdown.

621
00:24:53,760 --> 00:24:56,760
Speaker 1: I started reading books more. I started getting like a

622
00:24:56,840 --> 00:25:00,879
Speaker 1: deeper understanding of like how life actually works. But mental

623
00:25:00,880 --> 00:25:02,879
Speaker 1: health was like the biggest thing for me. Like I

624
00:25:02,920 --> 00:25:05,800
Speaker 1: started meditating for the first time during COVID. I read

625
00:25:05,800 --> 00:25:08,240
Speaker 1: this book. It was called Becoming Supernatural. It kind of

626
00:25:08,240 --> 00:25:11,560
Speaker 1: teaches you why you get mad, Like the difference of like,

627
00:25:12,240 --> 00:25:14,439
Speaker 1: right now, we're chilling right like we would do, but

628
00:25:14,440 --> 00:25:16,320
Speaker 1: if somebody come into the room and hit you in

629
00:25:16,320 --> 00:25:19,479
Speaker 1: the face or something, your whole body reacts differently. So

630
00:25:19,520 --> 00:25:22,640
Speaker 1: it kind of taught me on the basis of meditating

631
00:25:22,880 --> 00:25:25,760
Speaker 1: staying calm. It also taught me how to write things

632
00:25:25,800 --> 00:25:28,399
Speaker 1: down for what you genuinely would want, not really like

633
00:25:28,440 --> 00:25:31,080
Speaker 1: the materialistic things, but also with just how you want

634
00:25:31,119 --> 00:25:33,600
Speaker 1: to feel, So like for my job and I wrote

635
00:25:33,640 --> 00:25:36,840
Speaker 1: this down it was for my dream job. It was like,

636
00:25:37,040 --> 00:25:39,320
Speaker 1: what was my elevated emotions. I wanted to feel. I

637
00:25:39,359 --> 00:25:41,440
Speaker 1: wanted to be happy. I wanted to be in love

638
00:25:41,440 --> 00:25:43,800
Speaker 1: with life. I wanted to be traveling. I wanted to

639
00:25:43,880 --> 00:25:45,760
Speaker 1: be able to travel anywhere I wanted to travel in

640
00:25:45,800 --> 00:25:48,240
Speaker 1: the world. I wanted to feel like life was the vacation.

641
00:25:48,359 --> 00:25:50,320
Speaker 1: I didn't need to take vacation like I wanted to

642
00:25:50,320 --> 00:25:53,119
Speaker 1: feel differently, and so in order to do it, I

643
00:25:53,119 --> 00:25:56,359
Speaker 1: had to actually act like it already happened, you know

644
00:25:56,400 --> 00:25:58,480
Speaker 1: what I mean. So even when all the bad stuff

645
00:25:58,520 --> 00:26:00,760
Speaker 1: was going on, I came into Atlanta with a new

646
00:26:00,760 --> 00:26:03,480
Speaker 1: mentality of like, yo, you're in like everything that you

647
00:26:03,560 --> 00:26:06,719
Speaker 1: prayed for. And I felt like that kind of helped

648
00:26:06,760 --> 00:26:09,040
Speaker 1: my creative journey as well, because it's just like I

649
00:26:09,040 --> 00:26:11,440
Speaker 1: already felt like I was already here, Like I don't

650
00:26:11,440 --> 00:26:13,320
Speaker 1: feel no different than when I felt when I first

651
00:26:13,359 --> 00:26:13,760
Speaker 1: moved here.

652
00:26:13,800 --> 00:26:14,800
Speaker 2: I already felt.

653
00:26:14,480 --> 00:26:18,080
Speaker 1: Like like life is just like that vacation where you

654
00:26:18,160 --> 00:26:21,240
Speaker 1: just don't need like everything, like everything is fun, everything

655
00:26:21,320 --> 00:26:23,760
Speaker 1: is where you want, Like you're exactly where you need

656
00:26:23,800 --> 00:26:25,800
Speaker 1: to be. Like That's just how I felt when I

657
00:26:25,880 --> 00:26:27,480
Speaker 1: came into it, and I felt like reading was like

658
00:26:27,520 --> 00:26:29,720
Speaker 1: the big foundation for building that in me.

659
00:26:30,480 --> 00:26:33,280
Speaker 3: I mean, I think again, a lot of people, you know, Atlanta,

660
00:26:33,359 --> 00:26:35,640
Speaker 3: we always say like Atlanta's not a real place, and

661
00:26:35,680 --> 00:26:37,600
Speaker 3: you know, I think a lot of people, especially when

662
00:26:37,600 --> 00:26:39,640
Speaker 3: you kind of grow up here, you from here, you

663
00:26:39,680 --> 00:26:41,760
Speaker 3: just think this is normal. But to your point, like

664
00:26:41,760 --> 00:26:43,439
Speaker 3: I said, when you come in from outside and you

665
00:26:43,440 --> 00:26:46,280
Speaker 3: see the opportunities, a lot of people just don't even

666
00:26:46,280 --> 00:26:48,360
Speaker 3: notice because they don't see that perspective, right, I think

667
00:26:48,359 --> 00:26:49,919
Speaker 3: that's what happened, is right. You came here from a

668
00:26:49,920 --> 00:26:52,960
Speaker 3: different place, a different perspective, and you're like, wait a minute,

669
00:26:53,320 --> 00:26:55,080
Speaker 3: all this is out here, I can tap into all

670
00:26:55,160 --> 00:26:57,760
Speaker 3: this stuff, and you know where the average like Atlan

671
00:26:57,760 --> 00:26:59,120
Speaker 3: as we call it, we just see it like, oh yeah,

672
00:26:59,119 --> 00:26:59,600
Speaker 3: that's just normal.

673
00:26:59,640 --> 00:26:59,920
Speaker 4: That's just it.

674
00:27:00,400 --> 00:27:00,560
Speaker 2: You know.

675
00:27:00,600 --> 00:27:02,200
Speaker 3: It seems like you were like leaned in and saw

676
00:27:02,240 --> 00:27:05,040
Speaker 3: those opportunities. Other people just didn't notice and just missed

677
00:27:05,040 --> 00:27:05,600
Speaker 3: all the way out.

678
00:27:05,640 --> 00:27:07,520
Speaker 1: And not even just that. It's something about this city

679
00:27:07,560 --> 00:27:10,400
Speaker 1: where like people just are so down to.

680
00:27:10,400 --> 00:27:10,919
Speaker 2: Work with you.

681
00:27:11,119 --> 00:27:13,119
Speaker 1: They don't they won't know anything about you, but they'll

682
00:27:13,119 --> 00:27:15,640
Speaker 1: see some potential in you and they literally would just say,

683
00:27:15,640 --> 00:27:18,280
Speaker 1: you know what, like I see what you do. Let

684
00:27:18,280 --> 00:27:21,159
Speaker 1: me let's just work together, because us working together is

685
00:27:21,200 --> 00:27:21,680
Speaker 1: better than.

686
00:27:21,600 --> 00:27:22,160
Speaker 2: Working the part.

687
00:27:22,320 --> 00:27:23,919
Speaker 1: Yeah, you know what I'm saying, Like, I see that

688
00:27:24,080 --> 00:27:26,959
Speaker 1: like a lot in a lot of different industries in Atlanta,

689
00:27:27,000 --> 00:27:27,800
Speaker 1: and it's contagious.

690
00:27:27,800 --> 00:27:29,359
Speaker 2: Man. Like it's beautiful out here.

691
00:27:29,720 --> 00:27:32,480
Speaker 1: Like you literally can meet somebody you don't know them

692
00:27:32,480 --> 00:27:35,159
Speaker 1: from a can of paint, but like they just see

693
00:27:35,600 --> 00:27:37,320
Speaker 1: something in you and believe in you, and you can

694
00:27:37,359 --> 00:27:40,240
Speaker 1: turn it into something big. A lot of the reasons

695
00:27:40,280 --> 00:27:42,199
Speaker 1: why I feel like my platform is big the way

696
00:27:42,240 --> 00:27:45,320
Speaker 1: that is because of the collaborations and the people taking

697
00:27:45,440 --> 00:27:48,000
Speaker 1: chances on me, you know what I'm saying. So that's

698
00:27:48,040 --> 00:27:49,720
Speaker 1: another thing I want to say. I appreciate the city

699
00:27:49,760 --> 00:27:49,959
Speaker 1: for that.

700
00:27:50,320 --> 00:27:51,920
Speaker 3: Yeah, man, I mean Atlanta. You know, I always tell

701
00:27:51,920 --> 00:27:53,680
Speaker 3: people like if you if you come to Atlanta with

702
00:27:53,880 --> 00:27:56,800
Speaker 3: good intentions and you build, especially in public, you know,

703
00:27:56,840 --> 00:27:58,640
Speaker 3: you build something in public and you do good work,

704
00:27:58,680 --> 00:28:00,119
Speaker 3: you know what I mean, the city will support you.

705
00:28:00,440 --> 00:28:01,480
Speaker 3: There are a lot of people that just come here

706
00:28:01,520 --> 00:28:03,439
Speaker 3: and just take you know what I'm saying. But like

707
00:28:03,480 --> 00:28:05,399
Speaker 3: for the folks that kind of pour back in, do

708
00:28:05,480 --> 00:28:08,359
Speaker 3: good work, build good relationships. The city will one hundred

709
00:28:08,359 --> 00:28:09,879
Speaker 3: percent kind of get behind you and support you, and

710
00:28:09,920 --> 00:28:11,639
Speaker 3: it seems like that's what you've really kind of done.

711
00:28:11,840 --> 00:28:12,120
Speaker 4: I remember.

712
00:28:12,160 --> 00:28:13,919
Speaker 3: One of the things you also said is like you

713
00:28:13,960 --> 00:28:16,399
Speaker 3: also just create content for brands. It's not always on

714
00:28:16,400 --> 00:28:18,760
Speaker 3: your page too, right, Like you actually have brands to

715
00:28:18,840 --> 00:28:20,280
Speaker 3: hit you up like yo, will you just make this

716
00:28:20,320 --> 00:28:21,920
Speaker 3: for us? So it's almost like kind of an agency

717
00:28:21,920 --> 00:28:23,960
Speaker 3: side of your business as well, to where they kind

718
00:28:23,960 --> 00:28:25,040
Speaker 3: of reach out and you can be like yo, like

719
00:28:25,040 --> 00:28:27,320
Speaker 3: this isn't necessarily for the vibes page, but we just

720
00:28:27,359 --> 00:28:29,200
Speaker 3: need content, and you still do that kind of stuff.

721
00:28:29,240 --> 00:28:33,920
Speaker 1: Oh yeah, So it's really working with smaller businesses in Atlanta.

722
00:28:34,040 --> 00:28:36,240
Speaker 2: Sometimes I'll get UGC deals from brands.

723
00:28:36,720 --> 00:28:40,440
Speaker 1: But there's a lot of money that I realized in

724
00:28:40,440 --> 00:28:43,360
Speaker 1: grad school between business to business versus business and consumer,

725
00:28:43,720 --> 00:28:46,520
Speaker 1: like a lot more money, a lot more guaranteed money

726
00:28:46,520 --> 00:28:46,920
Speaker 1: as well.

727
00:28:47,040 --> 00:28:47,400
Speaker 4: Yeah.

728
00:28:47,440 --> 00:28:49,520
Speaker 1: So one of the things right now is that we're

729
00:28:49,520 --> 00:28:51,400
Speaker 1: going through like this transition with a lot of these

730
00:28:51,440 --> 00:28:54,640
Speaker 1: businesses where you can make money with a lot of

731
00:28:54,680 --> 00:28:58,280
Speaker 1: these smaller businesses by helping them improve in certain certain ways.

732
00:28:58,880 --> 00:29:03,400
Speaker 2: My thing is content, but I use AI for my content.

733
00:29:03,560 --> 00:29:04,280
Speaker 2: You know what I'm saying.

734
00:29:04,600 --> 00:29:07,880
Speaker 1: So I can take a business's picture, like all their

735
00:29:07,920 --> 00:29:09,880
Speaker 1: pictures from their page, and I can make a real

736
00:29:09,960 --> 00:29:12,080
Speaker 1: in three seconds something that it would probably take them

737
00:29:12,480 --> 00:29:15,520
Speaker 1: two three hours to do. And right now, the biggest

738
00:29:15,520 --> 00:29:17,680
Speaker 1: thing that I see is that there's a lot of restaurants,

739
00:29:17,680 --> 00:29:19,920
Speaker 1: there's a lot of allowments in Atlanta. There's a lot

740
00:29:19,920 --> 00:29:22,400
Speaker 1: of people in Atlanta with businesses, small businesses. You know

741
00:29:22,440 --> 00:29:26,080
Speaker 1: what everybody needs right now? Content whether you're a doctor,

742
00:29:26,120 --> 00:29:29,480
Speaker 1: a lawyer, a plumber, well that's not really a doctor,

743
00:29:29,480 --> 00:29:32,800
Speaker 1: but a doctor with our own practice, a lawyer, a plumber,

744
00:29:33,520 --> 00:29:37,760
Speaker 1: a dentist office. Everybody needs contents across all industries. So

745
00:29:38,080 --> 00:29:40,040
Speaker 1: the best thing for me was just to see, like, Okay,

746
00:29:40,040 --> 00:29:41,840
Speaker 1: if this is a need for you, how can I

747
00:29:41,840 --> 00:29:43,840
Speaker 1: put myself in this place to make money from this

748
00:29:44,080 --> 00:29:46,960
Speaker 1: doing what I love and helping out all these different industries.

749
00:29:47,000 --> 00:29:49,520
Speaker 1: So yeah, it was just finding out that need and

750
00:29:49,640 --> 00:30:04,240
Speaker 1: just using what I know to monetize.

751
00:30:04,760 --> 00:30:05,920
Speaker 3: You make a good point, man, I think a lot

752
00:30:05,920 --> 00:30:07,200
Speaker 3: of people can call up with me kind of called

753
00:30:07,200 --> 00:30:10,200
Speaker 3: B two C, which is business a consumer but man

754
00:30:10,240 --> 00:30:12,480
Speaker 3: like business, the business is huge.

755
00:30:12,960 --> 00:30:14,320
Speaker 4: It's different because you got.

756
00:30:14,240 --> 00:30:17,080
Speaker 3: Big companies selling to other companies, And that's a whole

757
00:30:17,120 --> 00:30:20,000
Speaker 3: different conversation ball game, right, Like you get out there

758
00:30:20,040 --> 00:30:21,400
Speaker 3: and get in, Like how do you you just like

759
00:30:21,440 --> 00:30:22,840
Speaker 3: reach out to these brands, Like how do you even

760
00:30:22,840 --> 00:30:24,800
Speaker 3: find these companies just reach out that they find you?

761
00:30:24,880 --> 00:30:26,600
Speaker 3: Like I think again, like a lot of people probably

762
00:30:26,600 --> 00:30:29,200
Speaker 3: wonder it's like how do these opportunities come in? And

763
00:30:29,240 --> 00:30:31,640
Speaker 3: there's always cold outreach, but again, sometimes you actually got

764
00:30:31,640 --> 00:30:33,120
Speaker 3: to hit these people up directly, so like how do

765
00:30:33,160 --> 00:30:34,240
Speaker 3: you get those opportunities?

766
00:30:34,480 --> 00:30:34,680
Speaker 2: Man?

767
00:30:34,760 --> 00:30:37,360
Speaker 1: Honestly, for me, my work is just speaking for itself,

768
00:30:38,440 --> 00:30:41,520
Speaker 1: whether it be having good relationships in the marketing industry

769
00:30:41,520 --> 00:30:44,000
Speaker 1: on the corporate side, and people are just so willing.

770
00:30:44,080 --> 00:30:46,320
Speaker 1: They love my work and they love how I did

771
00:30:46,360 --> 00:30:49,040
Speaker 1: things to where they'll just refer me or they'll just

772
00:30:49,080 --> 00:30:51,440
Speaker 1: see my content and say, hey, we I like what

773
00:30:51,480 --> 00:30:53,800
Speaker 1: you do. Can do the same thing for me and

774
00:30:53,840 --> 00:30:56,200
Speaker 1: make it, you know what I'm saying, like my own way.

775
00:30:56,640 --> 00:30:58,440
Speaker 1: So a lot of my stuff has either been word

776
00:30:58,480 --> 00:31:00,520
Speaker 1: of mouth. A lot of my stuff has been word

777
00:31:00,560 --> 00:31:02,800
Speaker 1: of mouth. I actually, yes, a lot of my stuff

778
00:31:02,840 --> 00:31:05,760
Speaker 1: is in word of mouth because in the four years

779
00:31:05,800 --> 00:31:07,960
Speaker 1: that I've been doing content, I think I've only pitched

780
00:31:08,240 --> 00:31:11,280
Speaker 1: five to six times like that, that's all. So a

781
00:31:11,280 --> 00:31:12,920
Speaker 1: lot of my stuff has really been word of mouth

782
00:31:13,080 --> 00:31:16,120
Speaker 1: or just being referred by other people in the industry.

783
00:31:16,320 --> 00:31:19,200
Speaker 4: And now y'all doing events and stuff too, right, man.

784
00:31:19,080 --> 00:31:19,720
Speaker 2: I ain't gonna lie.

785
00:31:19,760 --> 00:31:22,360
Speaker 1: I used to beg and ask people like can I

786
00:31:22,400 --> 00:31:26,200
Speaker 1: work with them? I'm going to their events. The videos

787
00:31:26,240 --> 00:31:28,720
Speaker 1: are going viral. People are always asking me what am

788
00:31:28,760 --> 00:31:31,520
Speaker 1: I doing next, like every time I go to an event.

789
00:31:31,920 --> 00:31:35,920
Speaker 1: So the craziest thing is when we started doing these events,

790
00:31:36,040 --> 00:31:37,800
Speaker 1: I told them I didn't want to be like the face.

791
00:31:37,840 --> 00:31:39,000
Speaker 2: I didn't want to tell people that I was a

792
00:31:39,040 --> 00:31:39,360
Speaker 2: part of it.

793
00:31:39,400 --> 00:31:40,880
Speaker 1: I just want to add like I was just going,

794
00:31:41,200 --> 00:31:42,960
Speaker 1: you know what I'm saying, Like I have this thing

795
00:31:43,440 --> 00:31:45,200
Speaker 1: and I don't know if it's just from me growing

796
00:31:45,280 --> 00:31:49,040
Speaker 1: up or whatever, but I always felt like people will support.

797
00:31:48,760 --> 00:31:51,080
Speaker 2: You more when they realize it's not your stuff.

798
00:31:51,400 --> 00:31:55,120
Speaker 1: Yeah, it's real, Like, I feel like people will support

799
00:31:55,160 --> 00:31:56,959
Speaker 1: you more when they realize it's not your stuff.

800
00:31:57,400 --> 00:32:00,320
Speaker 2: So we did a r and.

801
00:32:00,280 --> 00:32:02,920
Speaker 1: You most of the festival, and we started like two

802
00:32:02,960 --> 00:32:05,960
Speaker 1: years two years ago, yeah, two years ago. And I

803
00:32:06,040 --> 00:32:08,640
Speaker 1: literally made a flyer on Canva and I was like, yo,

804
00:32:08,720 --> 00:32:10,280
Speaker 1: this is gonna be like, this is gonna sell out.

805
00:32:10,320 --> 00:32:10,760
Speaker 2: Watch this.

806
00:32:11,120 --> 00:32:12,880
Speaker 1: And this is at the time where it's like people

807
00:32:12,880 --> 00:32:15,240
Speaker 1: are getting more comfortable with going back out, Like you know,

808
00:32:15,320 --> 00:32:17,160
Speaker 1: we had to lockdowns and then people were kind of

809
00:32:17,280 --> 00:32:20,920
Speaker 1: kind of afraid with the smaller variants of COVID still

810
00:32:20,960 --> 00:32:22,880
Speaker 1: going around, But this is at the time where people

811
00:32:22,920 --> 00:32:25,240
Speaker 1: are transitioning to going back out and getting used to

812
00:32:25,280 --> 00:32:28,000
Speaker 1: being back out in big events and big concerts and

813
00:32:28,000 --> 00:32:29,960
Speaker 1: stuff that we used to miss back in twenty twenty

814
00:32:30,000 --> 00:32:32,600
Speaker 1: and twenty twenty one. So when we dropped the flyer,

815
00:32:32,840 --> 00:32:35,280
Speaker 1: we had everything already organized, the event was paid for.

816
00:32:35,440 --> 00:32:36,760
Speaker 1: All we had to do was just drop the flyer

817
00:32:36,760 --> 00:32:39,080
Speaker 1: and sell the tickets. I think I dropped the flyer.

818
00:32:39,320 --> 00:32:42,280
Speaker 1: We sold like five hundred tickets in that same day.

819
00:32:42,720 --> 00:32:44,800
Speaker 1: Next thing, you know, I dropped the real say hey,

820
00:32:44,840 --> 00:32:47,960
Speaker 1: I'm there's this a festival coming up. I'm gonna be

821
00:32:47,960 --> 00:32:50,440
Speaker 1: going to it. Hope y'all go to it too. Literally

822
00:32:50,480 --> 00:32:53,200
Speaker 1: sold out in one post. Oh wow, one hundred thousand

823
00:32:53,280 --> 00:32:56,120
Speaker 1: dollars in sales in one post like that was from

824
00:32:56,160 --> 00:32:58,120
Speaker 1: my page, and I actually was able to see it

825
00:32:58,160 --> 00:33:00,800
Speaker 1: from my page. Once I seen that, I actually seen

826
00:33:00,880 --> 00:33:03,800
Speaker 1: how much value I actually have because this is not

827
00:33:03,840 --> 00:33:06,080
Speaker 1: only just a festival. This is something that I actually

828
00:33:06,160 --> 00:33:09,000
Speaker 1: have equity in. Yeah, like there's three partners in it

829
00:33:09,040 --> 00:33:10,800
Speaker 1: when it comes to the festival. But it just made

830
00:33:10,840 --> 00:33:13,640
Speaker 1: me realize like how much I was giving away and

831
00:33:13,680 --> 00:33:16,160
Speaker 1: begging people to do this same exact thing for them,

832
00:33:16,200 --> 00:33:18,280
Speaker 1: and they would still tell me no. So once I

833
00:33:18,360 --> 00:33:22,080
Speaker 1: realized that my druma an NBA dropout, only thing I'm

834
00:33:22,120 --> 00:33:23,840
Speaker 1: thinking about is Okay, how can I do this? But

835
00:33:23,960 --> 00:33:26,200
Speaker 1: times ten? Right, I didn't really want to. I don't

836
00:33:26,200 --> 00:33:27,680
Speaker 1: really get comfortable. I used to be in the military.

837
00:33:27,680 --> 00:33:29,240
Speaker 1: I'm used to moving around too much, so I don't

838
00:33:29,280 --> 00:33:31,240
Speaker 1: really get comfortable with staying in the same place or

839
00:33:31,280 --> 00:33:33,560
Speaker 1: being the same person. You have to always elevate. I

840
00:33:33,640 --> 00:33:35,840
Speaker 1: always have to move around, or I always have to

841
00:33:35,880 --> 00:33:37,800
Speaker 1: do better than I did last year. Like it's just

842
00:33:38,120 --> 00:33:39,840
Speaker 1: for them. Five years I was in the military. It

843
00:33:39,880 --> 00:33:42,840
Speaker 1: was built in me. So I just thought to myself, Okay,

844
00:33:42,840 --> 00:33:44,320
Speaker 1: you just did this once, but how can we do

845
00:33:44,360 --> 00:33:47,520
Speaker 1: this times ten? So we did another one two months later.

846
00:33:48,040 --> 00:33:50,760
Speaker 1: I posted it twice. It sold out in two posts

847
00:33:51,360 --> 00:33:53,840
Speaker 1: and we did two We did two sessions that time.

848
00:33:54,640 --> 00:33:56,239
Speaker 1: We did two sessions at that time, So we did

849
00:33:56,240 --> 00:33:59,240
Speaker 1: two hundred and forty thousand dollars in sales with two posts.

850
00:33:59,760 --> 00:34:02,480
Speaker 1: So it's just like seeing this happen and it's not

851
00:34:02,560 --> 00:34:04,960
Speaker 1: really like not even like a money grab. We actually

852
00:34:05,080 --> 00:34:07,720
Speaker 1: cared about the event. The first event that happened, the

853
00:34:07,760 --> 00:34:10,920
Speaker 1: line was so long. It happened at Underground, and I

854
00:34:10,920 --> 00:34:12,520
Speaker 1: think we were like one of the first ones.

855
00:34:12,360 --> 00:34:13,960
Speaker 2: That was doing events to where we brought them back.

856
00:34:14,320 --> 00:34:15,040
Speaker 2: But it happened.

857
00:34:15,520 --> 00:34:20,000
Speaker 1: It honestly scared me how much the demand was because

858
00:34:20,320 --> 00:34:22,400
Speaker 1: there were people waiting in line for like two hours,

859
00:34:22,440 --> 00:34:24,840
Speaker 1: three hours, like as if Drake was performing or something,

860
00:34:24,880 --> 00:34:26,840
Speaker 1: you know what I'm saying. So it's just like seeing

861
00:34:26,920 --> 00:34:28,640
Speaker 1: that it happened so fast, it was like, yo, we

862
00:34:28,640 --> 00:34:31,680
Speaker 1: gotta capitalize. We got to get these processes right. And

863
00:34:31,719 --> 00:34:34,200
Speaker 1: I had to learn all over again. I had to

864
00:34:34,280 --> 00:34:36,600
Speaker 1: learn something like completely different from what I'm already used to.

865
00:34:36,880 --> 00:34:39,960
Speaker 1: I kept telling myself, like, are you crazy, Like you

866
00:34:40,080 --> 00:34:42,719
Speaker 1: have this thing where you could just go out, you

867
00:34:42,760 --> 00:34:46,560
Speaker 1: have no responsibilities, no overhead, no care, you could just

868
00:34:46,560 --> 00:34:49,280
Speaker 1: go out, make your money and come back home no words.

869
00:34:49,520 --> 00:34:51,239
Speaker 1: Now you're about to bring on something where it does

870
00:34:51,360 --> 00:34:53,200
Speaker 1: make you money. But it also brings you a lot

871
00:34:53,200 --> 00:34:54,600
Speaker 1: of headache, It brings you a lot of sleep.

872
00:34:54,680 --> 00:34:56,960
Speaker 2: Is nice. When we first at the festival, I threw up.

873
00:34:57,000 --> 00:34:58,760
Speaker 2: Everything went right, everything went well.

874
00:34:58,640 --> 00:35:01,160
Speaker 1: But I could not go just because I wanted to

875
00:35:01,200 --> 00:35:05,560
Speaker 1: make sure everybody was happy, everybody like if you was

876
00:35:05,600 --> 00:35:08,680
Speaker 1: waiting in line long. I felt like crap because I

877
00:35:08,719 --> 00:35:11,200
Speaker 1: felt like, that's not what represents me.

878
00:35:11,440 --> 00:35:12,240
Speaker 2: You feel what I'm saying.

879
00:35:12,600 --> 00:35:14,920
Speaker 1: But with me not telling people that it was my festival,

880
00:35:15,320 --> 00:35:17,440
Speaker 1: it also helped me be able to work on things

881
00:35:17,480 --> 00:35:20,040
Speaker 1: behind the scenes or work with people to work on

882
00:35:20,080 --> 00:35:22,200
Speaker 1: things behind the scenes to make things one hundred percent

883
00:35:22,280 --> 00:35:25,080
Speaker 1: better without getting any scrutiny. So as I was able

884
00:35:25,080 --> 00:35:27,359
Speaker 1: to keep putting it out getting making it better and

885
00:35:27,400 --> 00:35:30,400
Speaker 1: better every single year. So in the past two years

886
00:35:30,640 --> 00:35:32,680
Speaker 1: we did like a million dollars in sales from the

887
00:35:32,719 --> 00:35:35,359
Speaker 1: festival tickets. It happened so fast where we're just coming

888
00:35:35,360 --> 00:35:37,680
Speaker 1: out with concepts and just doing out different things, like

889
00:35:38,640 --> 00:35:40,880
Speaker 1: I'm still learning till this day. Like right now, we

890
00:35:40,960 --> 00:35:44,799
Speaker 1: got two events. We got two events coming up in

891
00:35:44,840 --> 00:35:46,680
Speaker 1: different cities. This is the first time we're actually doing

892
00:35:46,680 --> 00:35:50,520
Speaker 1: the city. This is my first year doing a tour

893
00:35:50,840 --> 00:35:53,240
Speaker 1: with festivals. And we have over ten cities that we're doing.

894
00:35:53,600 --> 00:35:56,440
Speaker 1: So it's like in three years, we're going from trying

895
00:35:56,440 --> 00:35:58,319
Speaker 1: to take over Atlanta to try to take over the

896
00:35:58,360 --> 00:36:01,160
Speaker 1: country and we're learning as going. The events have been

897
00:36:01,160 --> 00:36:04,239
Speaker 1: going good, we've been selling out every city that we've

898
00:36:04,239 --> 00:36:07,960
Speaker 1: been to. But it's just like how fast everything goes.

899
00:36:08,160 --> 00:36:10,239
Speaker 1: On top of keeping up with content, on top of

900
00:36:10,280 --> 00:36:11,919
Speaker 1: keeping up with the brand deals, on top of keeping

901
00:36:11,960 --> 00:36:13,600
Speaker 1: up with the page, on top of keeping up with things.

902
00:36:13,680 --> 00:36:16,880
Speaker 1: I'm challenging myself. Man, it's different right now. Like it's honestly,

903
00:36:16,880 --> 00:36:20,759
Speaker 1: I'm at like a different season of my life where

904
00:36:20,760 --> 00:36:23,759
Speaker 1: I'm going from being a content creator to learning how

905
00:36:23,800 --> 00:36:27,520
Speaker 1: to be a CEO. Yeah, time management, respecting people's time,

906
00:36:27,960 --> 00:36:31,880
Speaker 1: understanding understanding just of where to put your focus on

907
00:36:31,920 --> 00:36:35,239
Speaker 1: your mind on things that actually matter. Still trying to

908
00:36:35,239 --> 00:36:37,440
Speaker 1: make an impact in the community, making the difference in

909
00:36:37,480 --> 00:36:40,640
Speaker 1: different ways. Like I'm just it's like a different transition

910
00:36:40,640 --> 00:36:42,800
Speaker 1: from me right now. Like it's easy to be a hustle,

911
00:36:42,920 --> 00:36:44,040
Speaker 1: it's harder to be a CEO.

912
00:36:44,480 --> 00:36:46,400
Speaker 3: Yeah, you know, it's a different level of game, you

913
00:36:46,440 --> 00:36:47,799
Speaker 3: know what I mean Again, Like it's like you hit

914
00:36:47,800 --> 00:36:49,200
Speaker 3: one level all of a sudden you want to try

915
00:36:49,200 --> 00:36:51,399
Speaker 3: something different, and I think a lot of to your point,

916
00:36:51,400 --> 00:36:54,160
Speaker 3: a lot of people don't always see the value they

917
00:36:54,160 --> 00:36:56,280
Speaker 3: have and the power they have with their voice.

918
00:36:56,440 --> 00:36:58,800
Speaker 4: I know that's all. It's fun, but it's scary.

919
00:36:58,880 --> 00:37:01,160
Speaker 3: It's scary at because and I've been on the same

920
00:37:01,200 --> 00:37:02,920
Speaker 3: side of that where yeah, you put something out and

921
00:37:02,960 --> 00:37:05,600
Speaker 3: all of a sudden you're watching. You know, I got

922
00:37:05,640 --> 00:37:07,520
Speaker 3: the Shopify app installed on my phone, you know what

923
00:37:07,560 --> 00:37:09,240
Speaker 3: I'm saying, and so there are things and I posted

924
00:37:09,280 --> 00:37:11,239
Speaker 3: it. It goes live all of a sudden, it just it

925
00:37:11,280 --> 00:37:13,120
Speaker 3: starts being like, man, this is just a money printer,

926
00:37:13,200 --> 00:37:15,080
Speaker 3: you know. But at the same time, though you care.

927
00:37:15,880 --> 00:37:17,680
Speaker 3: If you didn't care, it'd be one thing you just

928
00:37:17,680 --> 00:37:19,680
Speaker 3: throw out whatever, right, But like when you care, you have.

929
00:37:19,680 --> 00:37:22,080
Speaker 4: Real events different. Yeah, I mean, like.

930
00:37:22,719 --> 00:37:24,080
Speaker 3: Yeah, like we did the four or four d A

931
00:37:24,160 --> 00:37:26,080
Speaker 3: Parade this year, and like I was the same, aybro,

932
00:37:26,120 --> 00:37:28,080
Speaker 3: I was terrified, you know, cause I'm sitting here. We

933
00:37:28,120 --> 00:37:31,200
Speaker 3: had three thousand people signed up the walk. We had families, kids,

934
00:37:31,560 --> 00:37:32,960
Speaker 3: and a lot of people don't realize, like about a

935
00:37:32,960 --> 00:37:34,840
Speaker 3: week or two before that parade happened, is when that

936
00:37:34,880 --> 00:37:37,640
Speaker 3: incident happened in New Orleans where the guy took the

937
00:37:37,680 --> 00:37:40,000
Speaker 3: car and drove down Bourbon Street and hit a bunch

938
00:37:40,000 --> 00:37:42,360
Speaker 3: of people. And so literally I'm like, I'm planning the

939
00:37:42,400 --> 00:37:46,000
Speaker 3: parade and now all of a sudden, I'm calling companies

940
00:37:46,040 --> 00:37:48,640
Speaker 3: like yo, I need insurance for the spectators. And the

941
00:37:48,680 --> 00:37:50,080
Speaker 3: whole time, I was like, I just want everybody to

942
00:37:50,080 --> 00:37:52,480
Speaker 3: get safely from point A to point B. That's all

943
00:37:52,480 --> 00:37:53,600
Speaker 3: I kept on say, I just want you all to

944
00:37:53,600 --> 00:37:56,160
Speaker 3: get safely from point A to point Because it was

945
00:37:56,200 --> 00:37:57,239
Speaker 3: already we already.

946
00:37:56,960 --> 00:37:58,080
Speaker 4: Had too much invested in it.

947
00:37:58,200 --> 00:37:58,399
Speaker 2: Yep.

948
00:37:58,480 --> 00:38:00,000
Speaker 4: We couldn't turn back, we couldn't cancel.

949
00:38:00,320 --> 00:38:02,120
Speaker 3: But like you start seeing stuff like that and you're like, man,

950
00:38:02,160 --> 00:38:03,960
Speaker 3: I just want everybody to be safe, That's all it is.

951
00:38:04,000 --> 00:38:05,680
Speaker 3: And so to your point, you care because you know

952
00:38:05,719 --> 00:38:07,880
Speaker 3: how powerful your voice is. You do, and you know

953
00:38:07,920 --> 00:38:09,279
Speaker 3: that if I put this out here, I got to

954
00:38:09,320 --> 00:38:11,520
Speaker 3: stand on it, and if it goes left, people gonna

955
00:38:11,520 --> 00:38:13,200
Speaker 3: come looking at me, you know what I'm saying. And so,

956
00:38:13,280 --> 00:38:14,680
Speaker 3: like I said, a lot of people don't always care.

957
00:38:14,719 --> 00:38:17,440
Speaker 3: But you know, again, when you understand, like, what's been

958
00:38:17,520 --> 00:38:21,320
Speaker 3: one skill that you've kind of developed through this whole

959
00:38:21,440 --> 00:38:24,239
Speaker 3: content creation journey that has kind of surprised you.

960
00:38:24,960 --> 00:38:28,239
Speaker 1: One skill that I always say that has surprised me

961
00:38:28,920 --> 00:38:32,160
Speaker 1: learning patience. I have to be patient with myself. I

962
00:38:32,200 --> 00:38:33,640
Speaker 1: have to be patient with my time. I have to

963
00:38:33,680 --> 00:38:35,680
Speaker 1: be patient with my processes. I have to be patient

964
00:38:35,760 --> 00:38:38,600
Speaker 1: with the deals that I work with. I'm in a

965
00:38:38,600 --> 00:38:40,839
Speaker 1: position now where I can make money every single day,

966
00:38:41,440 --> 00:38:44,200
Speaker 1: but do I have to know I have to be

967
00:38:44,280 --> 00:38:46,759
Speaker 1: patient with myself and I've to be patient with how

968
00:38:46,760 --> 00:38:49,040
Speaker 1: I roll out things. I have to be patient with messaging,

969
00:38:49,239 --> 00:38:52,640
Speaker 1: being patient with marketing. Also just learning that perception is

970
00:38:52,680 --> 00:38:59,000
Speaker 1: reality and it sucks, but it's just like being mindful

971
00:38:59,120 --> 00:39:03,240
Speaker 1: that I am a bigger platform than what I perceive

972
00:39:03,320 --> 00:39:07,320
Speaker 1: in my head and that what I say people resonate

973
00:39:07,360 --> 00:39:10,120
Speaker 1: with it and it actually affects them. So I always

974
00:39:10,160 --> 00:39:12,279
Speaker 1: want to make sure that I'm mindful and patient with

975
00:39:12,280 --> 00:39:16,640
Speaker 1: myself to not do anything that burns anybody, even if

976
00:39:16,680 --> 00:39:19,279
Speaker 1: it's like a reco restaurant recommendation. If it's something where

977
00:39:19,320 --> 00:39:20,799
Speaker 1: I know it's like a money grab and they're just

978
00:39:20,800 --> 00:39:22,680
Speaker 1: trying to pay me to go, I'm not going to go,

979
00:39:23,040 --> 00:39:24,719
Speaker 1: you know what I'm saying. So just being patient with

980
00:39:24,760 --> 00:39:27,640
Speaker 1: myself to understand, like, you can't do everything. You can't

981
00:39:27,680 --> 00:39:30,520
Speaker 1: tell everybody yes, and you can't tell everybody no. So

982
00:39:30,600 --> 00:39:34,000
Speaker 1: just being patient and being unders and understanding, like you

983
00:39:34,120 --> 00:39:35,959
Speaker 1: really have to use your what's that.

984
00:39:35,880 --> 00:39:37,640
Speaker 2: One word everybody says, it's like.

985
00:39:37,640 --> 00:39:41,960
Speaker 1: When you have to think to be more intentional about intentional,

986
00:39:42,000 --> 00:39:44,960
Speaker 1: it's using your people in church say it all the time. Discernment.

987
00:39:45,120 --> 00:39:51,880
Speaker 1: Oh yeah, using your discernment. So yeah, using your discernment.

988
00:39:52,360 --> 00:39:54,600
Speaker 1: So yeah, that's one skill I would say, using my

989
00:39:54,680 --> 00:39:57,239
Speaker 1: discernment a lot more. And understanding, like when things are right,

990
00:39:57,360 --> 00:39:59,160
Speaker 1: do it when they're not right and you understand they're

991
00:39:59,160 --> 00:40:01,759
Speaker 1: not right. Patient, wait on it, this is not the

992
00:40:01,840 --> 00:40:02,600
Speaker 1: right time right now?

993
00:40:02,719 --> 00:40:03,120
Speaker 4: What's still?

994
00:40:03,160 --> 00:40:03,319
Speaker 2: Man?

995
00:40:03,440 --> 00:40:05,440
Speaker 3: So what are your goals now? Like what's your end game? Like,

996
00:40:05,480 --> 00:40:07,520
Speaker 3: where do you see this whole thing going?

997
00:40:07,880 --> 00:40:10,120
Speaker 2: My endgame? I really want to make an impact.

998
00:40:10,320 --> 00:40:14,120
Speaker 1: I really want to be like the platform that just

999
00:40:14,920 --> 00:40:17,759
Speaker 1: I don't take more than not give, you know what

1000
00:40:17,760 --> 00:40:20,200
Speaker 1: I'm saying, Like, I really like want to be like

1001
00:40:20,239 --> 00:40:22,080
Speaker 1: the person to where it's just like if I plant

1002
00:40:22,120 --> 00:40:24,799
Speaker 1: this seed, it's not just gonna grow one tree, It's

1003
00:40:24,800 --> 00:40:26,200
Speaker 1: gonna grow like ten to twenty.

1004
00:40:26,360 --> 00:40:28,200
Speaker 2: Yeah, you know what I mean. So that's my biggest

1005
00:40:28,239 --> 00:40:29,839
Speaker 2: thing is like what impact am I making?

1006
00:40:29,880 --> 00:40:32,600
Speaker 1: Now? I made the money? Like what impact are you making?

1007
00:40:32,640 --> 00:40:35,600
Speaker 1: How are you helping this community? Or like how are

1008
00:40:35,600 --> 00:40:38,040
Speaker 1: you helping this business or how are you helping this

1009
00:40:38,120 --> 00:40:41,200
Speaker 1: single family, or how are you helping these teenagers?

1010
00:40:41,239 --> 00:40:42,480
Speaker 2: Like I really want to make an impact.

1011
00:40:42,520 --> 00:40:45,439
Speaker 1: It may not happen now, but when it happens, IA

1012
00:40:45,440 --> 00:40:48,960
Speaker 1: be really excited for that. Yeah, the scaling thing, the

1013
00:40:49,040 --> 00:40:52,360
Speaker 1: hustling getting the money, that's easy, but like making an impact,

1014
00:40:52,520 --> 00:40:54,839
Speaker 1: making sure that you're doing things where it's just like

1015
00:40:55,680 --> 00:40:59,440
Speaker 1: it's more intentional and it's actually beneficial for the whole community.

1016
00:40:59,520 --> 00:41:00,319
Speaker 2: That's another thing.

1017
00:41:00,440 --> 00:41:03,160
Speaker 4: So it's dope. Man. Well, look, man, Jarvis has been good.

1018
00:41:03,200 --> 00:41:03,319
Speaker 2: Man.

1019
00:41:03,360 --> 00:41:06,239
Speaker 3: I hear the authenticity, the intentionality, the humility and your

1020
00:41:06,320 --> 00:41:08,240
Speaker 3: voice and you know what I mean, You've built something amazing.

1021
00:41:08,320 --> 00:41:11,080
Speaker 3: So congratulations and all this success before we get out

1022
00:41:11,080 --> 00:41:13,080
Speaker 3: of here, man, Like, what's one piece of advice you

1023
00:41:13,080 --> 00:41:16,080
Speaker 3: would just give a consecrator that wants to get started

1024
00:41:16,080 --> 00:41:17,120
Speaker 3: and wants to do something similar.

1025
00:41:17,160 --> 00:41:20,520
Speaker 1: Anything you are entertained by is a form of business.

1026
00:41:20,680 --> 00:41:23,160
Speaker 1: Do not let that go over your head. And you

1027
00:41:23,200 --> 00:41:27,040
Speaker 1: cannot go anywhere without being consistent. First, the hardest part

1028
00:41:27,040 --> 00:41:29,800
Speaker 1: about this thing is starting. So as long as you start,

1029
00:41:30,040 --> 00:41:32,520
Speaker 1: you're gonna be fine. And when you start, don't try

1030
00:41:32,520 --> 00:41:35,720
Speaker 1: to get one hundred percent of the things right. Only Actually,

1031
00:41:35,920 --> 00:41:37,120
Speaker 1: I'm not gonna say, don't try to go for one

1032
00:41:37,160 --> 00:41:39,239
Speaker 1: hundred percent. Try to work for thirty percent. You can't

1033
00:41:39,239 --> 00:41:41,000
Speaker 1: get a one hundred percent right, Go for thirty. And

1034
00:41:41,040 --> 00:41:42,680
Speaker 1: once you go for thirty, try to make it seventy.

1035
00:41:42,680 --> 00:41:44,120
Speaker 1: And once you get to seventy, try to make it

1036
00:41:44,120 --> 00:41:47,240
Speaker 1: one hundred. The biggest thing is just starting being consistent

1037
00:41:47,280 --> 00:41:48,280
Speaker 1: and believing in yourself.

1038
00:41:48,680 --> 00:41:51,719
Speaker 3: Hey, man, I love it well Man again, Jarvers Vibes

1039
00:41:51,760 --> 00:41:53,920
Speaker 3: and atl congratulations for all the success.

1040
00:41:54,000 --> 00:41:54,200
Speaker 1: Man.

1041
00:41:54,480 --> 00:41:55,799
Speaker 4: Can't wait to see what y'all do next.

1042
00:41:55,880 --> 00:41:58,359
Speaker 3: Y'all killing it with the events, with the content, Bro,

1043
00:41:58,440 --> 00:41:59,480
Speaker 3: You've built something amazing.

1044
00:41:59,480 --> 00:42:00,560
Speaker 4: Man. You should be proud of that. Bro.

1045
00:42:00,680 --> 00:42:02,320
Speaker 2: I appreciate it. Man, Thank you for having.

1046
00:42:02,160 --> 00:42:04,520
Speaker 4: Me absolutely Man. With that said, that's the pod. Y'all

1047
00:42:04,560 --> 00:42:04,879
Speaker 4: be out.

1048
00:42:05,960 --> 00:42:07,799
Speaker 3: You've been listening to button Nomics and I'm your host,

1049
00:42:07,840 --> 00:42:11,080
Speaker 3: Brandon Butler. Got comments feedback? Want to be on the show.

1050
00:42:11,239 --> 00:42:14,440
Speaker 3: Send us an email today at hello at butternomics dot com.

1051
00:42:14,600 --> 00:42:17,680
Speaker 3: Butter Nomics is produced in Atlanta, Georgia at iHeartMedia by

1052
00:42:17,719 --> 00:42:20,480
Speaker 3: Ksey Pegram with marketing support from Queen and Nikki.

1053
00:42:20,840 --> 00:42:22,280
Speaker 4: Music provided by mister Hanky.

1054
00:42:22,640 --> 00:42:24,920
Speaker 3: If you haven't already, hit that subscribe button and never

1055
00:42:24,960 --> 00:42:27,040
Speaker 3: missed an episode, and be sure to follow us on

1056
00:42:27,080 --> 00:42:30,400
Speaker 3: all our social platforms at butter dot Atl. Listen to

1057
00:42:30,440 --> 00:42:33,520
Speaker 3: buttteron nomics on the iHeartRadio app, Apple Podcasts, or wherever

1058
00:42:33,560 --> 00:42:34,719
Speaker 3: you get your podcasts