WEBVTT - What's the future of the internet? 0:00:00.280 --> 0:00:02.840 Brought to you by the reinvented two thousand twelve camera. 0:00:03.160 --> 0:00:07.560 It's ready. Are you welcome to Stuff You Should Know? 0:00:08.160 --> 0:00:16.360 From House Stuff Works dot Com. Hey, and welcome to 0:00:16.400 --> 0:00:19.560 the podcast. I'm Josh Clark. There's Charles W Chuck Bryant. 0:00:19.600 --> 0:00:22.600 Welcome to the Future of the Internet. It's called Stuff 0:00:22.600 --> 0:00:25.560 you Should Know. We have the past, the present, in 0:00:25.600 --> 0:00:31.360 the future of my friend choke on that haters. Yeah, 0:00:31.480 --> 0:00:33.480 so that's what we're talking about today, and I'm hoping 0:00:33.479 --> 0:00:38.600 you have some awesome cool story about, you know, the 0:00:38.640 --> 0:00:42.560 future or the Internet. You'd think I would no intro 0:00:42.640 --> 0:00:47.279 on this one. No, there's a surprising um dearth of 0:00:48.520 --> 0:00:52.120 stuff out there about the future of the Internet. I 0:00:52.159 --> 0:00:55.560 found that a lot of people are really really nervous 0:00:55.560 --> 0:00:58.720 about putting their neck out because we finally reached a 0:00:58.760 --> 0:01:01.760 point in time where you can build a career based 0:01:01.800 --> 0:01:10.039 on successfully and accurately predicting the next move right, So 0:01:10.080 --> 0:01:15.040 everybody is kind of confident about what's coming five years 0:01:15.120 --> 0:01:17.679 from now, seven years from now, and if we haven't 0:01:17.720 --> 0:01:20.240 by the time this thing comes out, uh put it 0:01:20.280 --> 0:01:23.440 on the actual name of this episode. I'm going to 0:01:23.480 --> 0:01:25.720 go ahead and put what is the future of the 0:01:25.760 --> 0:01:29.800 Internet parentheses seven years from now, because that's really what 0:01:29.840 --> 0:01:33.600 it's about, unless you want to start talking trans humanism, chuck, 0:01:34.520 --> 0:01:37.640 which I'm prepared to I like trans humanism, not on 0:01:37.680 --> 0:01:40.480 this one though, Okay, but um, if you unless you're 0:01:40.480 --> 0:01:42.840 prepared to talk about that. It's basically like, what's it 0:01:42.880 --> 0:01:44.480 going to be like seven years from now? And there's 0:01:44.480 --> 0:01:47.120 some pretty good guesses. Uh. And one of the people 0:01:47.160 --> 0:01:49.840 who's not too shabby at guessing is um one of 0:01:49.840 --> 0:01:54.040 our coworkers colleagues. His name is John Strickland, and if 0:01:54.040 --> 0:01:56.480 you don't follow him on Twitter, you're missing out strick 0:01:56.640 --> 0:01:59.680 of tex stuff. Yeah, his Twitter handles John Strickland, j 0:01:59.760 --> 0:02:04.760 o in Strickland obviously one word, no other anything in between. Well, 0:02:04.840 --> 0:02:07.400 Josh and LOUI of an interesting story from you that 0:02:07.520 --> 0:02:10.440 is the opposite is supportive? No, no, no, we should 0:02:10.440 --> 0:02:13.320 totally support him. I always do. I love straight even 0:02:13.320 --> 0:02:17.160 though there's a fake Internet battle between us that fans 0:02:17.200 --> 0:02:20.160 like to think exists, I know it's. Uh in lieu 0:02:20.240 --> 0:02:22.080 of a great story, then how about I have a 0:02:22.080 --> 0:02:25.280 few stats on just the Internet as it is and 0:02:25.320 --> 0:02:27.760 as it was, then we can talk about what it 0:02:27.840 --> 0:02:32.359 might be. How does that sound. Um, here's a nice infographic. 0:02:32.440 --> 0:02:37.639 These all come from the Pew Research Institute Research Center 0:02:37.840 --> 0:02:43.799 for People in the Press specifically, that's US Pew the press. 0:02:43.840 --> 0:02:48.400 Are we yeah, technically good journalists? Internet adoption. This is 0:02:48.480 --> 0:02:56.079 just a little infographic. In June, about four of American 0:02:56.120 --> 0:02:59.639 adults eighteen and over adopted an internet used the Internet. 0:03:00.280 --> 0:03:05.720 Isn't that crazy? What year is that sounds right? Not 0:03:05.919 --> 0:03:09.799 nineteen twelve, not that long ago? No, but yeah, I 0:03:10.000 --> 0:03:12.600 remember that was back in the day of like Prodigy, 0:03:12.760 --> 0:03:15.320 and they'd have answer prodgy. You'd still be like what 0:03:15.360 --> 0:03:19.760 the Prodigy? Yeah? Yeah, what was prodigy? An like it 0:03:19.880 --> 0:03:22.519 was a it was a web server? Was browsing I 0:03:22.720 --> 0:03:28.720 P or yes? No service provider? Yes? Uh? November oh one. 0:03:29.120 --> 0:03:32.840 So between June and November one and went from fourteen 0:03:32.840 --> 0:03:36.720 percent to sixty percent, and today we stand at about 0:03:36.720 --> 0:03:41.800 seventy seven percent. That's staggering to me. Sent Yeah, it's 0:03:41.800 --> 0:03:45.360 not higher. Seventy eight percenter, men seventy six percent or 0:03:45.360 --> 0:03:48.920 women pretty evenly divided. Uh, if you want to go 0:03:49.000 --> 0:03:52.760 to household income is interesting to the hundred and fifty 0:03:52.840 --> 0:03:56.200 percent is split pretty much even. No, no, no, seventy 0:03:56.200 --> 0:04:00.320 eight percent of men using it and of women, so 0:04:00.440 --> 0:04:04.160 just two percent more of men for some reason, um 0:04:04.520 --> 0:04:08.520 household income. Think of the reason. If you make seventy 0:04:08.520 --> 0:04:10.880 five grand or more a year, you have a nine 0:04:11.760 --> 0:04:14.400 chance that you use the internet. And I guess the 0:04:14.440 --> 0:04:17.120 other four percent are old people that don't understand it. 0:04:17.560 --> 0:04:19.839 They're filthy rich. They pick up the keyboard and try 0:04:19.880 --> 0:04:26.520 to talking to It's uh less than thirty thou dollars 0:04:26.520 --> 0:04:33.960 per year. Surprisingly, still use the internet on a daily basis. Well, 0:04:34.160 --> 0:04:37.040 this is why they call it ubiquitous. It is ubiquitous. 0:04:37.279 --> 0:04:39.760 And then finally, Josh, I'm going to finish up with 0:04:40.920 --> 0:04:44.960 what people do on the internet. What American adults do 0:04:45.000 --> 0:04:49.440 on the internet on an average day, Um, send or 0:04:49.480 --> 0:04:53.160 read email? And then I found period like eight five 0:04:53.160 --> 0:04:56.200 percent use email. So people don't check their email on 0:04:56.200 --> 0:05:00.159 a daily basis. That's nuts. Those are what they call 0:05:00.200 --> 0:05:06.760 the relaxed. People use a search engine to find information, 0:05:07.520 --> 0:05:12.400 get their news, go online just for fun. Is that 0:05:13.080 --> 0:05:16.680 the category? Yeah, thirty seven percent use some sort of 0:05:16.720 --> 0:05:23.320 social networking site. Um, yeah that was November. That's probably 0:05:23.320 --> 0:05:30.160 even higher right now. Check the weather bank online every day, 0:05:30.920 --> 0:05:36.680 watch the YouTube or a video sharing site. And about 0:05:37.320 --> 0:05:42.000 of people look for news and politics political information every day. 0:05:42.520 --> 0:05:45.360 So just interesting. That's what's that is the current state 0:05:45.360 --> 0:05:47.520 of the Internet. I think I do all of that 0:05:47.640 --> 0:05:55.920 except um, news or not news, weather, little commerce, little news, shopping, communication, 0:05:56.040 --> 0:06:00.440 social networking. It's all pretty basic it when you think 0:06:00.480 --> 0:06:05.240 about it, compared to it's not basic. Um. But yeah, 0:06:05.320 --> 0:06:07.160 well that's the whole point of the Internet. It's there 0:06:07.200 --> 0:06:10.120 to serve us, right, that's right, Like it's supposedly all 0:06:10.200 --> 0:06:13.480 of our needs right there. And what we're seeing right 0:06:13.480 --> 0:06:17.479 now is a movement toward making accessibility easier and easier. 0:06:18.279 --> 0:06:21.520 Very true. So um, one of the ways to make 0:06:21.680 --> 0:06:25.800 accessing the Internet easier and easier, Chuck, is to um 0:06:25.960 --> 0:06:30.200 increase download speeds or what's called the effective data data 0:06:30.279 --> 0:06:34.760 transfer rate. And also, I think we should put disclaim 0:06:34.839 --> 0:06:38.560 right here. If you've ever wanted to chew me and 0:06:38.640 --> 0:06:44.000 chuck up alive for missing something, for screwing up something, 0:06:44.400 --> 0:06:49.640 for getting something just totally wrong, here's here's your chance. Um, 0:06:49.680 --> 0:06:51.480 if you if you couldn't get us on the Sun 0:06:51.640 --> 0:06:56.080 podcast or the Epigenetics podcast, here's your chance. So let 0:06:56.160 --> 0:06:57.880 us know you can be nice about it. You don't 0:06:57.920 --> 0:07:00.520 have to be a jerk, but you can definitely correct 0:07:00.600 --> 0:07:04.159 us because we're open to that kind of thing. So 0:07:04.480 --> 0:07:07.360 the effective data transfer rate, right, that's the the the 0:07:07.400 --> 0:07:11.520 average rate at which x number of bits um transfers 0:07:11.560 --> 0:07:15.640 from one place to another, uh in some block of time. 0:07:16.600 --> 0:07:21.040 How fast you're junk runs? You know, that's what we're 0:07:21.040 --> 0:07:23.080 talking about. When I click on this thing, how fast 0:07:23.160 --> 0:07:26.680 is it gonna load this movie? Right? And that's funny 0:07:26.680 --> 0:07:30.240 because movies are pretty much the go to standard of 0:07:30.680 --> 0:07:35.320 how fast something goes? Right. So um Strickling wrote this, 0:07:35.480 --> 0:07:38.480 and one of his first prediction for the future of 0:07:38.480 --> 0:07:40.760 the Internet is that it's speed speeds are going to 0:07:40.800 --> 0:07:45.840 be increased tremendously. I really went out a lender, but 0:07:45.880 --> 0:07:48.160 that's what I'm saying. Like, if you go and look, 0:07:48.600 --> 0:07:50.600 if you do a search for future of the Internet, 0:07:50.960 --> 0:07:53.920 you're not gonna find anything different than this. It's crazy, like, 0:07:54.080 --> 0:07:56.720 no one's no one's sticking their neck out at all. 0:07:57.000 --> 0:07:59.920 No one knows but he but he said that. According 0:07:59.920 --> 0:08:04.280 to Akamai Technologies, which puts out a State of the 0:08:04.280 --> 0:08:08.440 Internet report on a quarterly basis, the average global data 0:08:08.480 --> 0:08:11.280 transmission speed late two thousand nine, which might as well 0:08:13.400 --> 0:08:17.360 was one point seven megabits per second megabytes. I can 0:08:17.440 --> 0:08:20.560 find the current one. I couldn't either. One reason why 0:08:20.640 --> 0:08:22.320 is because if you look up stuff like this, all 0:08:22.320 --> 0:08:25.280 you're gonna find is a T and D says it's 0:08:25.320 --> 0:08:27.640 this fast, Verizon says you can get it this fast. 0:08:27.680 --> 0:08:30.080 And it's people advertising how fast they can do it 0:08:30.240 --> 0:08:34.760 right or average. It's some obscure website about you know, 0:08:34.840 --> 0:08:39.200 like what what a four G network should be for Um, 0:08:39.480 --> 0:08:42.600 somebody broke a record, and in fact there's a record 0:08:42.720 --> 0:08:48.959 um that he mentions from Bell Labs right from this 0:08:49.160 --> 0:08:51.680 is the current record as far as I know. Yes, 0:08:53.080 --> 0:08:56.160 it could have been from yesterday and now it's outdated. Uh, 0:08:56.200 --> 0:08:59.839 this one, this one is pretty recent. Um. I believe 0:08:59.880 --> 0:09:02.840 it was May maybe I'm not sure, but it was 0:09:03.120 --> 0:09:07.839 a hundred petabytes. Okay, what's a pot a petabyte, chuck, 0:09:07.960 --> 0:09:11.880 is a million gigabytes. So that's a hundred million gigabytes 0:09:11.920 --> 0:09:14.960 in a second that they transferred, or a hundred billion 0:09:15.040 --> 0:09:19.200 megabits Okay, let's just another way to say it. Or 0:09:19.280 --> 0:09:23.000 I guess a trillion bits right better? Math is wrong. 0:09:22.800 --> 0:09:26.240 So the and then of course that's that's in a second. 0:09:26.320 --> 0:09:31.559 So they managed to transfer, um a hundred million gigabytes 0:09:31.600 --> 0:09:35.240 of information in a second. And what does that mean 0:09:35.400 --> 0:09:40.040 in DVDs, which are like the big max of the internet. Right, Well, um, 0:09:40.080 --> 0:09:44.640 it turns out that they transferred twenty two million DVDs 0:09:44.679 --> 0:09:49.079 worth of information in a second. Right now, this is 0:09:49.200 --> 0:09:52.480 using a laser. Well yeah, and I need to point 0:09:52.480 --> 0:09:54.719 out I did go to the Acamite technology site which 0:09:54.760 --> 0:09:57.640 publishes this quarterly report, and it sat there as a PDF, 0:09:57.760 --> 0:10:01.400 and I was like, oh great, Q four or Q one. 0:10:02.160 --> 0:10:04.400 I was like, perfect, click. You must be a member 0:10:04.400 --> 0:10:07.840 to access this information. So the point is, though, is 0:10:07.880 --> 0:10:12.240 not that we know the average transfer rate worldwide. The 0:10:12.320 --> 0:10:15.880 point is is what we're getting and what is potentially possible. 0:10:16.800 --> 0:10:19.960 Uh is there's a huge gap there between what you 0:10:19.960 --> 0:10:23.199 can get commercially, right and while that while that transfer 0:10:23.240 --> 0:10:25.760 of a hundred peta bytes was across a laser, which 0:10:25.760 --> 0:10:28.000 no one's using right now in a commercial network not 0:10:28.120 --> 0:10:32.360 yeah yeah, Um, there's the record for fiber optic, which 0:10:32.400 --> 0:10:36.960 is in wide use, that's your broadband. Um it was 0:10:37.400 --> 0:10:42.760 twenty six terabytes, which is um, I think a thousand gigabytes. 0:10:43.800 --> 0:10:48.560 That's fast. Yeah, So twenty six thousand gigabytes in a second. 0:10:48.679 --> 0:10:51.360 So that's still a broadband, huge gap between what is 0:10:51.400 --> 0:10:54.280 available to us. So the whole point of this is 0:10:54.160 --> 0:10:57.800 is this is where we can potentially end up. Is 0:10:57.960 --> 0:11:01.280 you can download a movie to watch an HD movie 0:11:01.320 --> 0:11:03.840 in a second, right just by clicking on it. What 0:11:03.880 --> 0:11:06.280 makes me said is that we're not already at like 0:11:06.440 --> 0:11:10.040 a petabyte of information transferred already. I wonder what all 0:11:10.040 --> 0:11:12.320 the reasons I don't like on our local area network 0:11:12.320 --> 0:11:15.080 here at the office, it says like hundred megabytes a second. 0:11:15.120 --> 0:11:17.880 It's like, no, it's like, that's what I could be getting, 0:11:17.880 --> 0:11:21.200 but it's never what you get, and I just think 0:11:21.240 --> 0:11:26.200 it's it's the Internet's fast, but it could be faster. Agreed. 0:11:26.440 --> 0:11:29.480 That's point one, all right, And the prediction is it 0:11:29.640 --> 0:11:35.000 probably will be wirelessly and landline base and wireless is 0:11:35.040 --> 0:11:37.720 going to get faster and faster, and that's probably where 0:11:37.720 --> 0:11:40.000 people are going to start putting most of their money 0:11:40.000 --> 0:11:42.360 if they're not already in figuring out ways to make 0:11:42.400 --> 0:11:47.160 it faster and faster, because wireless is what everybody wants, right. Um, 0:11:47.200 --> 0:11:50.160 If the Internet is found in devices, if that's the 0:11:50.200 --> 0:11:55.160 future of it and how it's consumed, then wireless is 0:11:55.200 --> 0:11:58.400 probably the basis of most of these devices. And not 0:11:58.480 --> 0:12:02.040 only that, Chuck, Not only do consumers want it, but 0:12:02.840 --> 0:12:07.040 companies Internet service providers want wireless to be the next 0:12:07.080 --> 0:12:10.520 Internet as well, because that SEC ruling from December of 0:12:10.520 --> 0:12:14.480 two thousand ten on net neutrality basically said, yes, the 0:12:14.559 --> 0:12:18.200 Net needs to remain neutral unless it's wireless, and they 0:12:18.280 --> 0:12:21.840 left the door open for wireless Internet service providers to 0:12:22.080 --> 0:12:26.079 show favoritism. And this is the second part of the 0:12:26.720 --> 0:12:30.840 John Strickland prediction extravaganza of the future of the Internet. 0:12:31.200 --> 0:12:34.319 Where the Net's going to be going. That's right. Net neutrality, Josh, 0:12:34.440 --> 0:12:37.840 is a big can of worms of which we could 0:12:37.840 --> 0:12:41.079 do an entire podcast, but we're gonna only pull one 0:12:41.120 --> 0:12:44.000 worm from this and simply say, if you've heard the 0:12:44.080 --> 0:12:46.040 term net neutrality, you don't know what it is. Basically, 0:12:46.080 --> 0:12:50.000 it is keeping the Internet wide open. No matter which 0:12:50.040 --> 0:12:52.360 I s P you're using, you can access the same 0:12:52.400 --> 0:12:57.520 content as someone else using another I s P. The 0:12:57.559 --> 0:13:02.439 potential against this would be, uh if an I s P, 0:13:02.960 --> 0:13:06.520 let's say, cuts a deal with certain vendors with the 0:13:06.600 --> 0:13:09.040 site a website, Yeah, certain websites doesn't have to be 0:13:09.040 --> 0:13:12.040 a vendor, but it could be then they're gonna put 0:13:12.080 --> 0:13:15.440 their juice, their best juice into making that really fast 0:13:16.040 --> 0:13:18.839 fast load. Right, you would get your hundred megabytes a 0:13:18.920 --> 0:13:22.720 second download for that website, but maybe the other website, 0:13:22.760 --> 0:13:25.319 which may be the competition of that other website, it's 0:13:25.320 --> 0:13:27.560 gonna make it really slow or just not make it 0:13:27.600 --> 0:13:30.320 be available at all. And like a cable company, you 0:13:30.360 --> 0:13:37.559 can't get our beloved science channel, which is wrong. Yes, uh, 0:13:37.600 --> 0:13:40.160 because you know certain cable companies they got a monopoly 0:13:40.160 --> 0:13:41.600 in your area and you're like, oh, I can only 0:13:41.600 --> 0:13:44.720 go with um blank cable company in my area, and 0:13:44.720 --> 0:13:48.280 they don't carry these channels or they don't carry the websites. 0:13:48.360 --> 0:13:52.280 That's the future, um And And that's a big problem 0:13:52.280 --> 0:13:56.240 because the Internet was the model of it was kind 0:13:56.240 --> 0:13:59.440 of based on all the mistakes that have been made 0:13:59.440 --> 0:14:02.880 in the past, learning from that and then now once 0:14:02.920 --> 0:14:05.720 we realize what we have at our hands, it became 0:14:05.800 --> 0:14:09.839 less neutral in December two thousand ten, um And it's 0:14:09.880 --> 0:14:12.560 a big, big deal. Yeah, it really is. You We've 0:14:12.559 --> 0:14:15.240 seen with the Arab Spring how touchy people get when 0:14:15.440 --> 0:14:20.360 um you shut down their access to the Internet. Revolutions occur, right, 0:14:20.600 --> 0:14:23.600 So centering the Internet in any way, shape or form 0:14:23.800 --> 0:14:27.040 is um is a definite no no. But the problem 0:14:27.120 --> 0:14:31.400 with this FCC ruling is that it allows for basically 0:14:31.920 --> 0:14:36.760 um financial censorship of the Internet. And one of the 0:14:36.840 --> 0:14:41.320 problems with this, this lack of net neutrality is if 0:14:41.400 --> 0:14:44.640 you get what you pay for, then the Internet will 0:14:44.680 --> 0:14:49.840 become divided across class lines. Yeah, the biggest websites that 0:14:49.840 --> 0:14:54.960 can afford fastest download times and speeds will weed out 0:14:55.000 --> 0:14:57.440 the mom and pop quote unquote of the Internet. Right, 0:14:57.480 --> 0:15:01.480 and then just based on the the basic capitalist theory, 0:15:02.000 --> 0:15:04.560 those websites aren't just gonna hang out over here and 0:15:04.640 --> 0:15:07.280 hope that, you know, the net expands once again. They're 0:15:07.280 --> 0:15:09.800 gonna weather on the vine and die, and we're going 0:15:09.840 --> 0:15:14.840 to have a paired down, leaner, probably more corporates version 0:15:14.920 --> 0:15:18.360 of the Internet exactly. And what I think should happen, Josh, 0:15:18.400 --> 0:15:20.360 and I think a lot of people agree, is to 0:15:20.600 --> 0:15:24.560 let it be a little more Darwinian, which is what 0:15:24.600 --> 0:15:29.080 it has been, which is keep it an even playing 0:15:29.120 --> 0:15:31.880 field and just see who survives. And if you if 0:15:31.880 --> 0:15:34.360 you remember when all the startups the big boom in 0:15:34.400 --> 0:15:37.200 the nineties, when I mean there were so many new 0:15:37.600 --> 0:15:41.480 commerce sites and I remember thinking at the time. You 0:15:41.520 --> 0:15:46.120 know the Amazons will survive and all the other ones 0:15:46.160 --> 0:15:47.720 are a lot of the other ones will die off, 0:15:48.240 --> 0:15:51.480 But you think is going to make it. I had 0:15:51.520 --> 0:15:53.520 a director I worked that bought a lot of stock 0:15:53.560 --> 0:15:55.400 in the web band. Yeah, I have a friend who 0:15:55.480 --> 0:15:57.840 did that didn't work out so well. And I'm not laughing. 0:15:57.880 --> 0:15:59.880 It's not funny. I feel very bad for people who 0:16:00.000 --> 0:16:01.680 put a lot of money into a start of field. 0:16:02.440 --> 0:16:03.960 But that's my point is it was. It was a 0:16:04.040 --> 0:16:07.280 level playing ground. At least, it's whoever does it the 0:16:07.280 --> 0:16:11.480 best will win out. And the Amazon's one out, the 0:16:11.560 --> 0:16:14.760 YouTube's one out. Did you did you put your money 0:16:14.760 --> 0:16:18.160 where your mouth was? And like invest in the Yahoo's Dude, 0:16:18.160 --> 0:16:20.800 do you think I had any money in? You can't 0:16:20.840 --> 0:16:23.760 have any money in two thousand eleven. If you had 0:16:23.800 --> 0:16:25.360 money in ninety five, you would have it in two 0:16:25.360 --> 0:16:30.480 thousand eleven. I imagine unless you hung onto that Yahoo stuck. UM. 0:16:30.560 --> 0:16:33.880 One of the ways that that net neutrality, I guess 0:16:34.000 --> 0:16:37.960 is threatened is is UM a lot of companies that 0:16:38.080 --> 0:16:43.440 make devices UM weren't waiting around to see what how 0:16:43.480 --> 0:16:46.680 the FCC ultimately ruled or whether the net would remain neutral. 0:16:47.200 --> 0:16:51.320 They started making what are called walled gardens. Right, So 0:16:51.560 --> 0:16:53.400 the devices, I should say, by the way, they're called 0:16:53.440 --> 0:16:58.680 tethered appliances. What are we talking about. It's an iPhone 0:16:58.800 --> 0:17:02.440 and droid smartphone. But let's let me Apples is such 0:17:02.440 --> 0:17:04.600 a great example of this. I'm gonna pick on Apple, 0:17:04.680 --> 0:17:08.199 but it's not just Apple doing this. Like, um, the 0:17:08.400 --> 0:17:13.320 Xbox Xbox Live. You can't access Xbox Live through any 0:17:13.440 --> 0:17:16.359 other other device than the Xbox. That makes the Xbox 0:17:16.359 --> 0:17:20.840 the tethered appliance. You have to have that to do that. Okay, 0:17:20.920 --> 0:17:25.200 So um, with the with the iPad or the iPhone, 0:17:25.480 --> 0:17:29.000 it's a that's a tethered appliance. Um, you use that 0:17:29.080 --> 0:17:32.560 to access what's called a walled garden. Right. The the 0:17:33.480 --> 0:17:35.800 it does the iPhone, it's supposed to be. It's a 0:17:35.920 --> 0:17:40.800 very nice, pleasant, like um, user friendly, very design heavy 0:17:41.440 --> 0:17:44.000 corner of the Internet. It's part of the Internet, but 0:17:44.040 --> 0:17:46.399 you can't get to it through traditional means. You have 0:17:46.480 --> 0:17:48.960 to get to it through this device that you buy 0:17:48.960 --> 0:17:52.320 from this company, and they own this section of the Internet. 0:17:52.400 --> 0:17:55.680 The iPhone app Store is a part of the Internet 0:17:55.720 --> 0:17:58.879 that Apple owns that you can't get to any other way. 0:17:58.960 --> 0:18:02.080 So there's this one way to get in there. And 0:18:02.200 --> 0:18:04.879 as uh say, you know you can't get to the 0:18:04.880 --> 0:18:10.480 iPhone app store to your droid, right, so you can, 0:18:10.800 --> 0:18:14.760 you can. But let's say, let's say the market share 0:18:15.240 --> 0:18:21.159 for handheld mobile devices um went to Apple and droid 0:18:21.200 --> 0:18:23.399 head ten percent. But you can't survive with ten percent, 0:18:23.840 --> 0:18:26.439 and eventually it's going to be Apple that creates the 0:18:26.520 --> 0:18:32.480 user experience of the Internet. That ubiquitous design. I'm sorry 0:18:32.480 --> 0:18:35.520 to use that word twice, but that that design that's 0:18:35.600 --> 0:18:40.960 just so emblematic of Apple, that is so many people's 0:18:41.040 --> 0:18:46.440 experience of the Internet. Yet you're experiencing the Internet through 0:18:46.520 --> 0:18:52.359 Apple's exactly nice, chuck. But the Android has completely different design. 0:18:52.359 --> 0:18:55.120 It's a completely different experience. And if you ever put 0:18:55.119 --> 0:18:58.680 an Android user in an iPhone user into the same room, 0:18:59.040 --> 0:19:02.760 they are barely talking about the same thing. Yeah, even 0:19:02.760 --> 0:19:07.160 though what they're talking about our handheld devices that access 0:19:07.480 --> 0:19:11.000 the Internet supposedly the same Internet. And then all right, 0:19:11.080 --> 0:19:15.400 think about this. You've got, um, let's say, a less 0:19:15.480 --> 0:19:23.600 popular handheld device these days, like the Carnival, like the palm, 0:19:23.720 --> 0:19:27.600 Let's say the Carnival, the Carnival. A people are are 0:19:27.680 --> 0:19:31.560 designing apps for the droid, and the companies are designing 0:19:31.560 --> 0:19:34.159 apps for the droid and the and the iPhone like 0:19:34.240 --> 0:19:37.400 crazy because those are the two biggest ones and they 0:19:37.400 --> 0:19:39.680 want to get it all over the place. You feel 0:19:40.080 --> 0:19:45.560 maybe bad for other handheld devices that don't have people saying, oh, man, 0:19:45.640 --> 0:19:49.840 I want to design a CARNIVALI app so CARNIVALI users 0:19:49.880 --> 0:19:53.160 can have that same rich experience. CARNIVALI doesn't have the money. 0:19:53.520 --> 0:19:55.919 I mean, I'm sure they're trying to get in that 0:19:56.040 --> 0:20:00.919 marketplace and design their own cool apps. But the apps 0:20:00.920 --> 0:20:04.399 are coming from the apps are coming from how stuff 0:20:04.440 --> 0:20:07.199 works dot com and what we do apps for. We 0:20:07.200 --> 0:20:10.000 did apps for the droid and for the iPhone. So far, 0:20:10.240 --> 0:20:13.120 we haven't done a car Carnival. We have not done one. 0:20:13.240 --> 0:20:17.480 And poor Carnivale is gonna suffer one day because essentially 0:20:17.520 --> 0:20:20.719 they're being left in the dust. And the Internet experience 0:20:20.800 --> 0:20:24.920 is being lived through two handheld devices and eventually there 0:20:24.920 --> 0:20:28.160 could possibly be one or you know, or it could 0:20:28.160 --> 0:20:31.680 expand in the BlackBerry or I'm sorry, the the uh, 0:20:31.880 --> 0:20:38.040 the Strawberry could catch up and and revolutionize things and 0:20:38.080 --> 0:20:41.360 get way more apps than the iPhone. Who knows, but 0:20:42.000 --> 0:20:46.240 itself follows that same model. I mean, ask Adobe. They 0:20:46.320 --> 0:20:49.720 make flash and everybody loves flash. A revolutionized how we 0:20:50.520 --> 0:20:54.879 how we consume material on the internet. Right. The Apple 0:20:55.000 --> 0:20:58.760 chose not to operate flash on its OS, and it's 0:20:58.880 --> 0:21:03.600 mobile OS. So any site that has flash, you just 0:21:03.640 --> 0:21:07.040 have that little cube, the little Rubric's cube, and that's it. 0:21:07.160 --> 0:21:09.320 In Apple is not the least bit apologetic of it. 0:21:09.480 --> 0:21:13.200 And the crazy thing is is Apple users aren't demanding flash. 0:21:13.359 --> 0:21:16.320 Flash is just going the way of the dinosaur because 0:21:16.359 --> 0:21:20.119 Apple chose not to support it. And now everybody's like, 0:21:20.160 --> 0:21:25.600 there's a whole HTML five developer movements out there where 0:21:26.040 --> 0:21:28.080 this is the next thing that's going to replace flash, 0:21:28.200 --> 0:21:31.320 right because Apple chose not to support flash, Right, how's it? 0:21:32.000 --> 0:21:34.920 That's that's the That's the Internet being carved down by 0:21:35.040 --> 0:21:38.919 people who, um are making decisions for everybody else. How 0:21:38.920 --> 0:21:41.600 are we doing on this? We could? I think we're okay. 0:21:41.640 --> 0:21:43.719 I think one of the ways we're getting away with 0:21:43.760 --> 0:21:46.159 this in large part is that we are this is 0:21:46.200 --> 0:21:49.879 opinion well, and I know I feel like I'm in 0:21:49.920 --> 0:21:51.840 a in a lake with like the waters just under 0:21:51.840 --> 0:21:54.400 my nose because dealing with this text stuff is such 0:21:54.640 --> 0:21:57.919 Strickland's line of work and he feels so comfortable with it, 0:21:58.080 --> 0:22:01.320 and uh, I just have And with Techy's especially, it's 0:22:01.320 --> 0:22:04.320 not like we're talking about you know, bear spray and 0:22:04.440 --> 0:22:07.000 like five people know that we're in over our heads. 0:22:07.359 --> 0:22:09.320 Techy's really pay attention and there to be like these 0:22:09.320 --> 0:22:12.000 guys are so wrong. I know, I know, and again 0:22:12.160 --> 0:22:14.600 if we are, if we are wrong, please do correct 0:22:14.640 --> 0:22:17.359 started discussion. We like that. Yeah, um, but Chuck, I 0:22:17.359 --> 0:22:19.600 feel like I'm bleeding from under my fingernails from just 0:22:19.640 --> 0:22:24.000 hanging on. That's two. Number two is that the Internet 0:22:24.040 --> 0:22:27.560 will be a leaner, slicker, more corporateised version of itself. 0:22:27.600 --> 0:22:30.800 Now perhaps possibly there's a book I read across. I 0:22:30.800 --> 0:22:33.359 haven't read it. I just came across it today. Um, 0:22:33.400 --> 0:22:38.119 it's by a guy named Jonathan ZiT Train z I 0:22:38.200 --> 0:22:40.480 T t R A I n uh. It's called The 0:22:40.520 --> 0:22:43.520 Future of the Internet and How to Stop It. That's 0:22:43.560 --> 0:22:47.080 where I got the tethered Appliances thing. And he's basically like, 0:22:47.400 --> 0:22:52.879 we need more like user generated stuff and less walled gardens. 0:22:52.960 --> 0:22:54.439 And if we don't have them, if we don't do 0:22:54.480 --> 0:22:58.679 something now, then when it's we're toast because there's so 0:22:58.760 --> 0:23:01.400 much cash to be made out there on the Internet, 0:23:01.680 --> 0:23:04.600 that it's gonna be a big fight either way, even 0:23:04.640 --> 0:23:10.400 if there is success in creating um a more democratic internet, 0:23:10.640 --> 0:23:13.520 right or maintaining it. I guess. So that's some of 0:23:13.560 --> 0:23:16.399 the tech stuff. What's the third one? Oh, yeah, we 0:23:16.480 --> 0:23:19.359 know this one. Yeah, Nicholas Carr, We've talked about this. Uh. 0:23:19.359 --> 0:23:21.600 This guy wrote a book, I'm sorry, an article called 0:23:21.600 --> 0:23:23.960 his Google making a Stupid that got a lot of press. 0:23:24.400 --> 0:23:27.120 We used it in presentations, we've used it in podcasts, 0:23:27.440 --> 0:23:30.159 and the hypothesis is that the way you navigate and 0:23:30.240 --> 0:23:33.920 read things on the Internet is not like book learning. 0:23:33.960 --> 0:23:39.200 In book reading, it's not deep vertical absorption. It's horizontal 0:23:39.560 --> 0:23:43.080 and it's spotty or right bapid absorption. And it's basically 0:23:43.119 --> 0:23:46.760 his argument that just because we have this library of 0:23:46.880 --> 0:23:50.159 information doesn't mean that we're using it to make a 0:23:50.280 --> 0:23:55.920 smarter Well, he was saying that it's it's so revolutionized 0:23:56.119 --> 0:23:58.879 how we learned by the access we have the information 0:23:59.760 --> 0:24:05.520 that it's changing our brains were being cognitively restructured. I 0:24:05.560 --> 0:24:07.640 believe that to a certain degree. Oh I do too, man. 0:24:07.760 --> 0:24:13.520 My attention has decreased spectacularly over the last four years. 0:24:13.560 --> 0:24:16.560 Since I've worked here well, and then I did Stuff 0:24:16.600 --> 0:24:19.520 from the Future podcast this week. It's one over us. 0:24:20.160 --> 0:24:22.640 It is out awesome. Tell them everybody about it, real quick. 0:24:22.680 --> 0:24:25.040 Stuff from the Future. It's a podcast where someone just 0:24:25.160 --> 0:24:27.560 muses on something for about five minutes on what it 0:24:27.640 --> 0:24:30.600 might be like. Mine was personal communication, and my point 0:24:30.640 --> 0:24:34.760 that I was making is that people are not communicating 0:24:34.800 --> 0:24:37.080 the same way since the advent of the smartphone. They're 0:24:37.080 --> 0:24:40.640 not even talking on the phone as much because the texting. Uh, 0:24:40.680 --> 0:24:42.720 they're not talking face to face. And what does that 0:24:42.840 --> 0:24:46.240