1 00:00:08,240 --> 00:00:12,880 Speaker 1: Welcome to Strictly Business, Varieties weekly podcast featuring conversations with 2 00:00:12,960 --> 00:00:17,400 Speaker 1: industry leaders about the business of media and entertainment. I'm 3 00:00:17,440 --> 00:00:21,600 Speaker 1: Cynthia Littleton, co editor in chief of Variety. Today, my 4 00:00:21,640 --> 00:00:25,919 Speaker 1: guest is David Rogier, founder and CEO of master Class. 5 00:00:26,320 --> 00:00:30,159 Speaker 1: After working in venture capital, David got the inspiration for 6 00:00:30,240 --> 00:00:33,680 Speaker 1: the online education platform from a bit of wisdom that 7 00:00:33,720 --> 00:00:37,559 Speaker 1: he learned from his grandmother. Education is something that no 8 00:00:37,600 --> 00:00:40,680 Speaker 1: one can take from you, she taught him. She also 9 00:00:40,720 --> 00:00:43,160 Speaker 1: told him to learn from the best, and he took 10 00:00:43,200 --> 00:00:45,960 Speaker 1: that to heart as he launched what became Masterclass in 11 00:00:47,400 --> 00:00:50,920 Speaker 1: the lockdown conditions of the pandemic, as you might expect, 12 00:00:51,200 --> 00:00:55,080 Speaker 1: was a big accelerant for master Class. In our conversation, 13 00:00:55,640 --> 00:00:58,400 Speaker 1: David talks about the hurdles of getting the service up 14 00:00:58,440 --> 00:01:01,600 Speaker 1: and running, the cold holes and the nose that came 15 00:01:01,640 --> 00:01:04,919 Speaker 1: in before a few keep people said yes. He also 16 00:01:05,000 --> 00:01:09,319 Speaker 1: offers insight into the entrepreneur's burden, what he describes as 17 00:01:09,360 --> 00:01:12,759 Speaker 1: the confidence you need to pursue your vision when everybody 18 00:01:12,800 --> 00:01:16,680 Speaker 1: else thinks it's a bad or an impossible idea. It's 19 00:01:16,680 --> 00:01:27,280 Speaker 1: all coming up. On today's episode of Strictly Business, Welcome back, 20 00:01:27,319 --> 00:01:34,120 Speaker 1: to strictly business. David Rogier, CEO and founder of Master Class, 21 00:01:34,120 --> 00:01:36,600 Speaker 1: thank you for joining us today. It is a pleasure 22 00:01:36,640 --> 00:01:39,800 Speaker 1: to be here. Thanks for having me. Tell us now, 23 00:01:39,840 --> 00:01:42,640 Speaker 1: as you look back on, you know, going on six 24 00:01:42,720 --> 00:01:45,760 Speaker 1: years of course and counting of Master Class, can you 25 00:01:45,800 --> 00:01:48,840 Speaker 1: talk us through. I mean, start with the spark of inspiration. 26 00:01:49,320 --> 00:01:53,640 Speaker 1: What was it that made you, you know, martial divorces 27 00:01:53,640 --> 00:01:57,160 Speaker 1: and get what you needed together to to to put 28 00:01:57,160 --> 00:01:59,480 Speaker 1: your first you know, to plant your flag first with 29 00:01:59,600 --> 00:02:06,000 Speaker 1: Master Lass. I wanted to start something and um and uh, 30 00:02:06,120 --> 00:02:08,440 Speaker 1: and I had some time and fun and fun and 31 00:02:08,520 --> 00:02:11,720 Speaker 1: funding to actually do it, and so um how it 32 00:02:11,800 --> 00:02:15,160 Speaker 1: started actually working in adventure. I was actually working as 33 00:02:15,280 --> 00:02:20,080 Speaker 1: an investor, and um, I was in investing in companies 34 00:02:20,560 --> 00:02:22,960 Speaker 1: and I actually missed building things. So I went to 35 00:02:23,000 --> 00:02:24,600 Speaker 1: my boss at the time and I told him, thanks, 36 00:02:24,760 --> 00:02:27,359 Speaker 1: thanks so much, but actually I want to go build. 37 00:02:27,480 --> 00:02:30,760 Speaker 1: I'm going I am going to quit. I think there's 38 00:02:30,800 --> 00:02:32,280 Speaker 1: you know, a little a little bit of shock on 39 00:02:32,320 --> 00:02:35,000 Speaker 1: his face. Um. And then he asked me what I'm 40 00:02:35,000 --> 00:02:39,040 Speaker 1: going to build and I said, I don't know. He goes, well, 41 00:02:39,080 --> 00:02:41,480 Speaker 1: why don't you think of some ideas and I will 42 00:02:41,480 --> 00:02:43,600 Speaker 1: fund you and I was like, man, I don't have 43 00:02:43,639 --> 00:02:46,400 Speaker 1: an idea or team. He's like, that's okay, And he 44 00:02:46,440 --> 00:02:49,000 Speaker 1: wrote me a check to go think of ideas. And 45 00:02:49,040 --> 00:02:51,720 Speaker 1: I was shocked. I called my mom. I mean, I 46 00:02:51,800 --> 00:02:57,720 Speaker 1: was shocked. You must have been a very good employee. Yeah. Um, 47 00:02:57,919 --> 00:03:01,040 Speaker 1: his job was to invest right company, So you know, 48 00:03:01,440 --> 00:03:03,560 Speaker 1: there was trying. I mean, it was such a kind 49 00:03:03,720 --> 00:03:07,360 Speaker 1: gesture and one that would only I think having because 50 00:03:07,400 --> 00:03:09,200 Speaker 1: I worked for him and knew him for a while. 51 00:03:09,280 --> 00:03:16,000 Speaker 1: But um, it was also it was terrifying. Um, it's 52 00:03:16,040 --> 00:03:18,040 Speaker 1: at a once in a lifetime opportunity that I don't 53 00:03:18,040 --> 00:03:21,480 Speaker 1: want to mess up, and you know, and it was 54 00:03:21,520 --> 00:03:23,480 Speaker 1: such a gift. But all of a sudden, you go 55 00:03:23,600 --> 00:03:28,720 Speaker 1: from having a structure job having no structure, and and 56 00:03:29,240 --> 00:03:31,239 Speaker 1: you know that was I didn't know what I was 57 00:03:31,240 --> 00:03:33,280 Speaker 1: gonna think of. But I felt pressure, you know, a 58 00:03:33,440 --> 00:03:35,600 Speaker 1: from him to come up with a great idea, felt 59 00:03:35,600 --> 00:03:39,640 Speaker 1: pressure from my from my from myself. Right, Um, this 60 00:03:39,680 --> 00:03:41,040 Speaker 1: is the once lifetime thing. I don't want to mess 61 00:03:41,040 --> 00:03:44,200 Speaker 1: that up. And you know, everybody asked you what you 62 00:03:44,240 --> 00:03:46,280 Speaker 1: are doing, and you're like, you know, I'm trying to 63 00:03:46,320 --> 00:03:49,040 Speaker 1: think of a great idea, and you know, I'm a 64 00:03:49,080 --> 00:03:52,160 Speaker 1: little stressed about it, and nobody gives you any empathy 65 00:03:52,280 --> 00:03:56,800 Speaker 1: or anything right because because it seems like it is 66 00:03:56,800 --> 00:04:00,600 Speaker 1: an amazing you know, chance opportunity, um or if I may. 67 00:04:00,680 --> 00:04:03,040 Speaker 1: I mean, you really were a blank slate at this point. 68 00:04:03,080 --> 00:04:05,360 Speaker 1: You didn't you didn't have an idea of an area 69 00:04:05,480 --> 00:04:07,400 Speaker 1: or a sector of interest. You were really kind of 70 00:04:07,400 --> 00:04:10,200 Speaker 1: wide open. I mean I had lots of ideas and 71 00:04:10,240 --> 00:04:14,320 Speaker 1: thoughts um and different frame, different ways to think about it, 72 00:04:14,480 --> 00:04:17,200 Speaker 1: things like, Okay, what is something I really care about? 73 00:04:17,279 --> 00:04:19,839 Speaker 1: What's like I need in life? What are other people's 74 00:04:19,880 --> 00:04:22,360 Speaker 1: needs in life? What are trends in the market. I 75 00:04:22,400 --> 00:04:25,279 Speaker 1: had a couple of ideas, but nothing that was, you know, 76 00:04:26,080 --> 00:04:29,520 Speaker 1: I was sure about and um, So I asked people 77 00:04:29,600 --> 00:04:33,200 Speaker 1: for I wanted their I wanted their wisdom and advice. 78 00:04:33,640 --> 00:04:37,800 Speaker 1: And somebody gave me a great constraint. She said, choose 79 00:04:37,880 --> 00:04:41,159 Speaker 1: something that even if it fails, you are going to 80 00:04:41,240 --> 00:04:46,120 Speaker 1: be proud of it. That was a brilliant constraint. And 81 00:04:46,160 --> 00:04:50,400 Speaker 1: I think sometimes really good advice and sometimes having a 82 00:04:50,440 --> 00:04:54,200 Speaker 1: bit of some rules or a box allows you to 83 00:04:54,279 --> 00:04:59,000 Speaker 1: be more create more, you know, allows your your you 84 00:04:59,040 --> 00:05:01,320 Speaker 1: feel more free because you're like, Okay, the thing has 85 00:05:01,320 --> 00:05:03,960 Speaker 1: to be a half an hour show or a two 86 00:05:04,040 --> 00:05:07,280 Speaker 1: hour movie, or I have a budget. This was like, 87 00:05:07,320 --> 00:05:09,960 Speaker 1: if I did that constraint, then you're saying, okay, what's 88 00:05:09,960 --> 00:05:12,600 Speaker 1: something that even it fails, I'd be proud of. And Um. 89 00:05:13,360 --> 00:05:15,520 Speaker 1: I immediately thought of my grandmother. So I was in 90 00:05:15,560 --> 00:05:19,080 Speaker 1: part raised by her. Um and UM. I remember in 91 00:05:19,360 --> 00:05:21,520 Speaker 1: um second grade, I went to her house after school 92 00:05:21,520 --> 00:05:23,680 Speaker 1: and day. Um I would usually stay with her after 93 00:05:23,760 --> 00:05:26,359 Speaker 1: school and and I was complaining to her about all 94 00:05:26,360 --> 00:05:28,440 Speaker 1: the math homework I had, which obviously I didn't have 95 00:05:28,480 --> 00:05:31,200 Speaker 1: a lot because I'm in second grade. And my grandma 96 00:05:31,240 --> 00:05:34,720 Speaker 1: tells me this story that when she was sixteen years old, 97 00:05:35,120 --> 00:05:38,000 Speaker 1: she was living at a time in crack out Poland 98 00:05:38,600 --> 00:05:41,080 Speaker 1: her and her mom went on a family vacation. While 99 00:05:41,160 --> 00:05:45,960 Speaker 1: they're on vacation, didn't the Nazis invaded Um. They took everything, 100 00:05:46,000 --> 00:05:49,159 Speaker 1: they killed her father, Her and her mom fleet to 101 00:05:49,839 --> 00:05:53,039 Speaker 1: New York City. Only job her and her mom can 102 00:05:53,040 --> 00:05:57,240 Speaker 1: get is in a factory floor. Um, and they're working side. 103 00:05:57,480 --> 00:06:01,279 Speaker 1: They are working side side, eyes side in the factory 104 00:06:01,400 --> 00:06:03,920 Speaker 1: and my grandmother's side. She wants to become a doctor, 105 00:06:04,960 --> 00:06:07,400 Speaker 1: finds every medical school and the state of New York 106 00:06:07,680 --> 00:06:09,560 Speaker 1: applies to all of them by hand. I think it's 107 00:06:09,560 --> 00:06:12,040 Speaker 1: over twenty five schools. She gets a note from every 108 00:06:12,040 --> 00:06:18,120 Speaker 1: single one, working exactly. She keeps working. The factory applies again. 109 00:06:18,120 --> 00:06:19,960 Speaker 1: The next year, gets a note from every single one. 110 00:06:20,320 --> 00:06:23,080 Speaker 1: She starts calling the deans of admissions and asking why 111 00:06:23,080 --> 00:06:25,160 Speaker 1: am I not getting in? They all hang up on her, 112 00:06:25,200 --> 00:06:27,400 Speaker 1: except for this one guy who says, I'll be honest, 113 00:06:27,880 --> 00:06:31,960 Speaker 1: you have three strikes against you. You're a woman, an immigrant, 114 00:06:32,040 --> 00:06:36,640 Speaker 1: and you're a foreigner. Sorry, you are a woman, a immigrant, 115 00:06:36,640 --> 00:06:41,839 Speaker 1: and you're Jewish and hangs up the phone. My grandma 116 00:06:41,880 --> 00:06:44,320 Speaker 1: keeps working. Factory applies again. The next year, all twenty 117 00:06:44,360 --> 00:06:47,560 Speaker 1: five gets into one school and becomes a pediatrician. And 118 00:06:47,600 --> 00:06:49,760 Speaker 1: I remember I was staring at her because I'm in 119 00:06:49,800 --> 00:06:52,520 Speaker 1: second grade. I was just whining about math homework and 120 00:06:52,560 --> 00:06:54,839 Speaker 1: this was a heavy story to get in a response. 121 00:06:55,320 --> 00:06:57,360 Speaker 1: And my grandma looks at me and she's like, David, 122 00:06:57,480 --> 00:07:00,560 Speaker 1: the point I'm trying to make you is education only 123 00:07:00,640 --> 00:07:04,080 Speaker 1: thing that someone can't take away from you. And I realized, 124 00:07:04,080 --> 00:07:06,039 Speaker 1: I got this one chance. I want to build and 125 00:07:06,040 --> 00:07:08,120 Speaker 1: I'll be proud of it. The fails, I want to 126 00:07:08,120 --> 00:07:11,040 Speaker 1: build someng that other people can't take away from others. 127 00:07:11,520 --> 00:07:13,920 Speaker 1: I want to try to make it possible for anybody 128 00:07:13,920 --> 00:07:16,800 Speaker 1: in the world to learn from the best. Wow, that 129 00:07:16,960 --> 00:07:20,000 Speaker 1: is some determination in your gens there that you can tell. 130 00:07:20,800 --> 00:07:24,720 Speaker 1: I mean, she is my hero. What's her name? Her 131 00:07:24,800 --> 00:07:29,840 Speaker 1: name is Yanka. She passed away when I when I 132 00:07:29,880 --> 00:07:33,440 Speaker 1: was in college. That you know, was the spark of 133 00:07:33,480 --> 00:07:36,560 Speaker 1: the idea I did, you know, UM, I did more testing. 134 00:07:36,600 --> 00:07:39,680 Speaker 1: I posted some ads on Craigslist. UM offered to pay 135 00:07:39,720 --> 00:07:43,160 Speaker 1: people just to hear about their own educational path, mock 136 00:07:43,280 --> 00:07:45,840 Speaker 1: some things up, thought about why I don't take online classes, 137 00:07:46,240 --> 00:07:49,360 Speaker 1: And then you know, the idea came to try to 138 00:07:49,400 --> 00:07:52,080 Speaker 1: get the best in the world to actually teach UM 139 00:07:52,120 --> 00:07:54,280 Speaker 1: and we launched it about you know in two thousand. 140 00:07:54,640 --> 00:07:58,360 Speaker 1: In two thousand, fifaunched it and you got you know, 141 00:07:58,440 --> 00:08:01,280 Speaker 1: you got Dustin Hoffman, you You've got you know, big 142 00:08:01,400 --> 00:08:03,680 Speaker 1: names right off the start. How did you do that? 143 00:08:03,760 --> 00:08:06,040 Speaker 1: How did you How did you convince people to to 144 00:08:06,120 --> 00:08:08,560 Speaker 1: take a chance on something that was you know, very 145 00:08:08,640 --> 00:08:12,720 Speaker 1: new and and even in a new format that we're 146 00:08:12,800 --> 00:08:16,760 Speaker 1: now very familiar with, but weren't just just five short 147 00:08:16,840 --> 00:08:19,640 Speaker 1: years ago. It was really hard. I mean the third 148 00:08:19,800 --> 00:08:22,120 Speaker 1: I mean, everybody said it's a bad idea, it's not 149 00:08:22,160 --> 00:08:25,400 Speaker 1: gonna work. Those same people now say, I always told 150 00:08:25,440 --> 00:08:28,440 Speaker 1: you it was gonna be a great idea. Um it was. 151 00:08:28,680 --> 00:08:32,080 Speaker 1: You know, it was a lot of cold calling, cold emailing, 152 00:08:32,679 --> 00:08:36,679 Speaker 1: talking to anybody who knows anybody. Um, you know, the 153 00:08:37,040 --> 00:08:42,240 Speaker 1: first three years were Dustin Hoffman, Surreen uh Serena Williams 154 00:08:42,360 --> 00:08:47,440 Speaker 1: and James pat and James Patterson. After we had maybe 155 00:08:47,480 --> 00:08:50,720 Speaker 1: five to tend, the flywheel started spinning, so it got 156 00:08:50,760 --> 00:08:52,960 Speaker 1: easier and easier. I mean we now say no to 157 00:08:53,040 --> 00:08:56,199 Speaker 1: nine attent people. But you know, early on it was written, 158 00:08:56,360 --> 00:08:59,320 Speaker 1: it was so hard, it was so hard. H And 159 00:08:59,360 --> 00:09:02,959 Speaker 1: how did you, um, how did they sort of design? 160 00:09:03,040 --> 00:09:05,600 Speaker 1: There's a there's a design to the classes and a 161 00:09:05,720 --> 00:09:08,720 Speaker 1: and a there's a there's a sense that kind of 162 00:09:08,760 --> 00:09:11,480 Speaker 1: goes across them. Of course they're different people in different subjects, 163 00:09:11,520 --> 00:09:13,360 Speaker 1: but there's a kind of a rhythm and a pacing. 164 00:09:14,240 --> 00:09:16,520 Speaker 1: Did that come by trial and error or did you 165 00:09:16,559 --> 00:09:18,439 Speaker 1: have a did you at some point have a vision 166 00:09:18,520 --> 00:09:21,959 Speaker 1: for what a master class would look like? I would 167 00:09:21,960 --> 00:09:24,240 Speaker 1: love to say that we came into the first shoot 168 00:09:24,320 --> 00:09:28,240 Speaker 1: with a you know, a solid vision that you know, 169 00:09:28,559 --> 00:09:32,000 Speaker 1: stayed true to out. It was definitely a work in progress. 170 00:09:32,040 --> 00:09:36,080 Speaker 1: I mean we did test classes with my parents, UM, 171 00:09:36,200 --> 00:09:40,640 Speaker 1: so we filmed them. Our early classes were directed by 172 00:09:41,520 --> 00:09:45,520 Speaker 1: j Roach, who directed Meet the Parents. Um, and he's 173 00:09:45,559 --> 00:09:49,480 Speaker 1: fantastic director. Bill guten Tag, who's a two time Academy 174 00:09:49,480 --> 00:09:54,200 Speaker 1: Award winn Doc filmmaker, directed early ones. Um. I mean 175 00:09:54,280 --> 00:09:56,920 Speaker 1: we got We had lots of help from lots of people, 176 00:09:57,280 --> 00:10:02,760 Speaker 1: but it was a lot of you know what you know. Uh. 177 00:10:03,960 --> 00:10:07,760 Speaker 1: We kept thinking, how do you bring the joy back 178 00:10:07,840 --> 00:10:10,840 Speaker 1: to learning? If you talk to most people if they 179 00:10:10,880 --> 00:10:13,280 Speaker 1: like school, the answers no. If you ask most people 180 00:10:13,280 --> 00:10:15,800 Speaker 1: if they love to learn, the answers of course. And 181 00:10:16,400 --> 00:10:18,760 Speaker 1: so there's a gap there. And so start thinking what 182 00:10:18,960 --> 00:10:21,000 Speaker 1: how do you bring it back? And you know, for us, 183 00:10:21,040 --> 00:10:26,360 Speaker 1: the answer was why, you know, aspirationally, why can't it 184 00:10:26,400 --> 00:10:31,240 Speaker 1: be as enthralling as a movie? Um? Yet you know 185 00:10:31,440 --> 00:10:35,040 Speaker 1: as educational is your favorite class in school, and so 186 00:10:35,160 --> 00:10:39,040 Speaker 1: trying to merge those two worlds, um. And so from 187 00:10:39,080 --> 00:10:43,000 Speaker 1: a pacing standpoint, how tight do you make it versus 188 00:10:43,040 --> 00:10:45,600 Speaker 1: how much you let it air out? Um? How do 189 00:10:45,640 --> 00:10:48,840 Speaker 1: you create a sense of intimacy? How long should it 190 00:10:48,880 --> 00:10:52,520 Speaker 1: be you know, making sure it doesn't feel scripted, because that, 191 00:10:52,640 --> 00:10:55,319 Speaker 1: you know, it has to feel you wanted to feel 192 00:10:55,360 --> 00:10:59,560 Speaker 1: like you are sitting on a couch or a or 193 00:10:59,600 --> 00:11:02,680 Speaker 1: a bass couldball Corps or a film set with these 194 00:11:02,720 --> 00:11:06,000 Speaker 1: people and they're just doing a brain dump to you 195 00:11:06,000 --> 00:11:11,360 Speaker 1: of all the things that they wish somebody had taught them. Um, 196 00:11:11,480 --> 00:11:15,520 Speaker 1: when did you get the sense that the business Like, 197 00:11:15,640 --> 00:11:17,600 Speaker 1: when did you get the sense the business was really 198 00:11:17,640 --> 00:11:21,040 Speaker 1: having traction kind of in in in pop culture or 199 00:11:21,040 --> 00:11:24,720 Speaker 1: at least among your target consumers. Yeah. I mean the 200 00:11:24,760 --> 00:11:27,000 Speaker 1: first day we launched, I went home crying, So I 201 00:11:27,040 --> 00:11:29,839 Speaker 1: thought it wasn't gonna work because our sales weren't as goes. 202 00:11:30,360 --> 00:11:32,760 Speaker 1: I thought. On the second day, I knew it was 203 00:11:32,760 --> 00:11:36,960 Speaker 1: going to be a big business. Okay, Yeah, I mean 204 00:11:38,000 --> 00:11:40,040 Speaker 1: I remember I went home the first I cried, actually, 205 00:11:40,360 --> 00:11:41,880 Speaker 1: and I'm not a crier, but I was like, what 206 00:11:41,920 --> 00:11:43,800 Speaker 1: am I gonna do? How am I gonna go to 207 00:11:43,840 --> 00:11:45,920 Speaker 1: all these people that you know, really bet on me 208 00:11:46,120 --> 00:11:48,040 Speaker 1: and us that this is gonna work? And then the 209 00:11:48,040 --> 00:11:49,600 Speaker 1: second day on in the office and one of our 210 00:11:49,640 --> 00:11:52,000 Speaker 1: marketing at team members is there and hit a big 211 00:11:52,040 --> 00:11:53,719 Speaker 1: smile on his face, and I went to him I 212 00:11:53,800 --> 00:11:55,640 Speaker 1: was like, what's going on. He's like, this is gonna 213 00:11:55,640 --> 00:11:57,840 Speaker 1: be a huge business. I was like, wait why, And 214 00:11:57,880 --> 00:11:59,760 Speaker 1: he's like, look, if you look at the traction that 215 00:11:59,800 --> 00:12:02,720 Speaker 1: we are getting, we can really blow this out. And 216 00:12:02,760 --> 00:12:06,839 Speaker 1: you know, it just kept growing and growing. Um I 217 00:12:06,880 --> 00:12:10,680 Speaker 1: think so you know along the way, there's all different 218 00:12:10,679 --> 00:12:14,280 Speaker 1: points where you know, it's a step level function. I mean, 219 00:12:14,320 --> 00:12:16,960 Speaker 1: getting the first three people to teach that was huge. 220 00:12:17,720 --> 00:12:21,600 Speaker 1: You know, Uh, launching Aaron Sorking class was another step 221 00:12:21,679 --> 00:12:24,640 Speaker 1: function in the Christian Aguilara class. I mean every year 222 00:12:24,760 --> 00:12:29,520 Speaker 1: those things. Last year, Um, we we were spoofed on 223 00:12:29,520 --> 00:12:32,360 Speaker 1: on SNL. That was you know, I mean that that 224 00:12:32,440 --> 00:12:34,680 Speaker 1: was That's a real tribute. You've made it. You've hit 225 00:12:34,720 --> 00:12:38,080 Speaker 1: the pop culture consciousness. Yeah, it's very hard whenever you 226 00:12:38,120 --> 00:12:41,000 Speaker 1: see that because you're like, they're making fun of us. 227 00:12:41,440 --> 00:12:44,559 Speaker 1: But it's but it's funny and you know, and so 228 00:12:44,679 --> 00:12:47,280 Speaker 1: you know, and you probably saw a commensurate you know, 229 00:12:47,360 --> 00:12:49,320 Speaker 1: you probably just saw a lot of traction after that, 230 00:12:49,480 --> 00:12:55,560 Speaker 1: people going, you know, what is that thing? Yeah? Exactly, exactly, yeah, Um, 231 00:12:55,640 --> 00:12:58,719 Speaker 1: that's uh. And what did you do initially to get 232 00:12:58,720 --> 00:13:01,560 Speaker 1: the word out? Wasn't like at all? Digital advertising did 233 00:13:01,559 --> 00:13:05,280 Speaker 1: you spend any money on old fashioned TV or or 234 00:13:05,280 --> 00:13:08,559 Speaker 1: outdoor or anything. In the beginning, it was all digital. 235 00:13:08,720 --> 00:13:14,360 Speaker 1: We now do print in an outdoor and television, But 236 00:13:14,400 --> 00:13:16,160 Speaker 1: in the beginning, I mean, you know, one of the 237 00:13:16,200 --> 00:13:18,719 Speaker 1: best things about the Internet is you know, you can 238 00:13:18,880 --> 00:13:23,000 Speaker 1: use these different platforms and sites to target people you 239 00:13:23,040 --> 00:13:24,880 Speaker 1: think are going to be interested. Right. You know, if 240 00:13:24,920 --> 00:13:29,600 Speaker 1: you're if you're like Photoggerfy and or Annie Leebwitz fan, 241 00:13:30,080 --> 00:13:32,640 Speaker 1: you know, probably you're gonna be interested in taking her class. 242 00:13:33,160 --> 00:13:36,280 Speaker 1: If you're a Walt Disney fan and an entrepreneurship the 243 00:13:36,360 --> 00:13:39,600 Speaker 1: Bob Eiger class, you're probably gonna want to take it. Um. So, 244 00:13:39,720 --> 00:13:41,400 Speaker 1: you know, early on it was very helpful to aim 245 00:13:41,440 --> 00:13:44,080 Speaker 1: at that niches. But now you know, we have our 246 00:13:44,240 --> 00:13:48,680 Speaker 1: hundred classes across multiple fields, and so doing that broad 247 00:13:48,720 --> 00:13:52,480 Speaker 1: based advertising works incredibly well for us now. M So 248 00:13:52,600 --> 00:13:54,360 Speaker 1: you must have a team. You must have like a 249 00:13:54,360 --> 00:13:57,480 Speaker 1: real audience development team that kind of tracks how you 250 00:13:58,160 --> 00:14:00,760 Speaker 1: how you know kind of who to go, what the 251 00:14:00,800 --> 00:14:03,720 Speaker 1: avenues are to reach the target demos for various classes. 252 00:14:03,720 --> 00:14:06,439 Speaker 1: Do you still kind of employ that very targeted strategy? 253 00:14:06,679 --> 00:14:08,680 Speaker 1: Oh yeah, I mean we do lots of work. I 254 00:14:08,720 --> 00:14:12,760 Speaker 1: mean in picking an instructor who's you know, who, who 255 00:14:12,800 --> 00:14:15,679 Speaker 1: are they going to appeal to? Who's who? The thing 256 00:14:15,720 --> 00:14:18,400 Speaker 1: they're teaching is that field? Who? Who? What does that 257 00:14:18,440 --> 00:14:21,440 Speaker 1: feel that's gonna appeal to folks? Um? You know what 258 00:14:21,560 --> 00:14:23,760 Speaker 1: things people want to learn from that person after we 259 00:14:23,800 --> 00:14:26,360 Speaker 1: make the class, you know what what parts do people 260 00:14:26,480 --> 00:14:28,640 Speaker 1: like and not like? What far as they find impactful 261 00:14:28,960 --> 00:14:30,440 Speaker 1: and the exact same thing on the mark on the 262 00:14:30,440 --> 00:14:33,240 Speaker 1: marketing side too. Um. You know, but what I think 263 00:14:34,440 --> 00:14:36,440 Speaker 1: what's been really awesome I need to see is you know, 264 00:14:36,640 --> 00:14:41,200 Speaker 1: over the last couple of years, as people have gotten 265 00:14:41,200 --> 00:14:44,840 Speaker 1: more familiar with our brand, they will trust us with 266 00:14:44,920 --> 00:14:49,640 Speaker 1: instructors that they maybe don't know but are equally deserving 267 00:14:49,800 --> 00:14:53,280 Speaker 1: and masterful. So you know, for example, last year, we 268 00:14:53,440 --> 00:14:57,000 Speaker 1: launch a class with Ron Finley. Ron Finley is a 269 00:14:57,040 --> 00:15:03,120 Speaker 1: self distract self described gangster gardner um and he's rebuilt 270 00:15:03,160 --> 00:15:07,360 Speaker 1: parts of Los Angeles through planting and gardening. And it's 271 00:15:07,400 --> 00:15:10,440 Speaker 1: an at is a gardener, an amazing one, but also 272 00:15:10,480 --> 00:15:14,040 Speaker 1: in an activist. And you know, we launched his class 273 00:15:14,200 --> 00:15:17,240 Speaker 1: and people didn't hear of Ron Finley before this, right, 274 00:15:17,320 --> 00:15:21,360 Speaker 1: they heard of a Martin's Corsese or a Christian Aguilera, 275 00:15:21,520 --> 00:15:23,040 Speaker 1: but they're like, hey, you know, if Ron Finley is 276 00:15:23,040 --> 00:15:25,320 Speaker 1: on the same site, he's probably pretty interesting. And he 277 00:15:25,360 --> 00:15:28,160 Speaker 1: took his class and it did fantastically well because it's 278 00:15:28,160 --> 00:15:31,040 Speaker 1: an amazing class, right, And so part of our responsibuilding 279 00:15:31,120 --> 00:15:34,120 Speaker 1: role is to find people you don't know, but once 280 00:15:34,240 --> 00:15:36,560 Speaker 1: you do, you will love them and love the last 281 00:15:39,960 --> 00:15:42,880 Speaker 1: We'll pause here for a moment and be right back 282 00:15:42,960 --> 00:15:52,920 Speaker 1: with more from Masterclass CEO David Roggier. And we're back 283 00:15:53,200 --> 00:15:58,080 Speaker 1: with more from Masterclass CEO David Roggier. At what point 284 00:15:58,120 --> 00:15:59,880 Speaker 1: along the way did you find that you needed to 285 00:16:00,040 --> 00:16:03,760 Speaker 1: raise more capital for the business? A lot of points 286 00:16:03,840 --> 00:16:09,119 Speaker 1: long the way? Um? You know, Um, film production is expensive, 287 00:16:10,400 --> 00:16:13,320 Speaker 1: ask any Hollywood ceo. Yeah, so a bunch of times 288 00:16:13,360 --> 00:16:17,880 Speaker 1: long the way. And also you know, I wanna grow 289 00:16:17,960 --> 00:16:20,480 Speaker 1: as fast as we can and reaches many focus as 290 00:16:20,560 --> 00:16:23,680 Speaker 1: much as possible, and I and UM, and I wanna 291 00:16:24,480 --> 00:16:28,280 Speaker 1: I want us to define the space. And so really, 292 00:16:28,320 --> 00:16:30,920 Speaker 1: you know, we've raised you know, quite I think you know, 293 00:16:31,240 --> 00:16:36,600 Speaker 1: um up to this, you know, point over two million? Um? 294 00:16:37,280 --> 00:16:40,680 Speaker 1: And yeah, did you find when you went out didn't 295 00:16:40,760 --> 00:16:44,120 Speaker 1: did investors get it? Like since it was something they 296 00:16:44,120 --> 00:16:46,920 Speaker 1: could see, did they get it or was it they? 297 00:16:47,080 --> 00:16:49,440 Speaker 1: At first? It was at first it was very hard, 298 00:16:49,760 --> 00:16:53,200 Speaker 1: very very very re few investors. At first I understood it. 299 00:16:53,560 --> 00:16:57,120 Speaker 1: Now you know, most do, But in the beginning it was. 300 00:16:57,400 --> 00:17:00,360 Speaker 1: It was very hard. And I think that's a part 301 00:17:00,360 --> 00:17:03,120 Speaker 1: of entrepreneurship I didn't understand. To be honest, I think 302 00:17:03,720 --> 00:17:07,560 Speaker 1: so much of our society and culture trains us to 303 00:17:08,359 --> 00:17:12,760 Speaker 1: seek praise um in the form of grades of a 304 00:17:12,800 --> 00:17:15,879 Speaker 1: comp you know, of a promotion and a job, you know, 305 00:17:15,920 --> 00:17:20,040 Speaker 1: things like that, and and starting a company or joint 306 00:17:20,160 --> 00:17:22,879 Speaker 1: or you know, a brand new project or joint to 307 00:17:23,000 --> 00:17:25,800 Speaker 1: join one that is not the ground. Yet you have 308 00:17:25,920 --> 00:17:31,920 Speaker 1: to reject those societal norms because you're by nature you're 309 00:17:32,000 --> 00:17:36,440 Speaker 1: choosing to do an idea that most people think is impossible, 310 00:17:37,320 --> 00:17:39,320 Speaker 1: because if they thought it was possible, they would be 311 00:17:39,320 --> 00:17:41,639 Speaker 1: doing it right. But I mean, you know, anybody who 312 00:17:41,680 --> 00:17:44,240 Speaker 1: started a project or wrote a piece that other people 313 00:17:44,240 --> 00:17:46,320 Speaker 1: thought was gonna be dumb. I mean you're used to 314 00:17:46,320 --> 00:17:49,919 Speaker 1: hearing that, and only after the idea works do people, 315 00:17:50,160 --> 00:17:52,280 Speaker 1: you know, get really jump off mo with you. So 316 00:17:52,280 --> 00:17:57,360 Speaker 1: you're gus, um, you know, I still do not hear that, 317 00:17:57,400 --> 00:18:00,520 Speaker 1: but like, but you know, but but I you know, 318 00:18:01,760 --> 00:18:04,240 Speaker 1: I think you have to gain the self confidence and 319 00:18:04,359 --> 00:18:07,600 Speaker 1: faith that your ideas, even other people might not think 320 00:18:07,600 --> 00:18:10,600 Speaker 1: they're good, you still feel they're good. And that is 321 00:18:10,640 --> 00:18:13,760 Speaker 1: a terrifying thought. But once it works, it builds a 322 00:18:13,800 --> 00:18:18,320 Speaker 1: self compidence that is addicting. Have you hit the break 323 00:18:18,359 --> 00:18:23,399 Speaker 1: even point? That's not something that we share or disclosed. 324 00:18:23,400 --> 00:18:28,280 Speaker 1: But but what I can't tell you, I mean, um, 325 00:18:28,440 --> 00:18:31,280 Speaker 1: the growth and traction that we have seen not just 326 00:18:32,280 --> 00:18:34,800 Speaker 1: in the past year, but the year before that, I 327 00:18:34,840 --> 00:18:38,600 Speaker 1: mean was way past our forecasts and estimates. I mean, 328 00:18:39,280 --> 00:18:44,040 Speaker 1: you know, before before covid UM we were growing. We 329 00:18:44,040 --> 00:18:46,399 Speaker 1: were growing way above what even we had forecasts and 330 00:18:46,400 --> 00:18:48,960 Speaker 1: plant in covid we didn't know what was gonna happen. 331 00:18:49,040 --> 00:18:51,960 Speaker 1: There were weeks that we were ten x year over 332 00:18:52,520 --> 00:18:56,840 Speaker 1: year UM. But to me, what's happened last year is 333 00:18:56,880 --> 00:19:01,760 Speaker 1: an ex It's it's acted as an accelerat of trends 334 00:19:01,920 --> 00:19:06,480 Speaker 1: we believed were already true. Did you learn anything? I 335 00:19:06,520 --> 00:19:08,000 Speaker 1: was just about to ask you kind of what you're 336 00:19:08,080 --> 00:19:11,440 Speaker 1: learnings from the pandemic? Where did you see any like 337 00:19:11,600 --> 00:19:13,639 Speaker 1: you know, as the world went into kind of shock 338 00:19:13,720 --> 00:19:16,639 Speaker 1: in March in April, did you see a spike or 339 00:19:16,640 --> 00:19:19,680 Speaker 1: did you see a decreases people fit like, I'm curious 340 00:19:19,720 --> 00:19:22,119 Speaker 1: if you saw patterns over the sort of the twelve 341 00:19:22,160 --> 00:19:26,760 Speaker 1: months from like March to March. We did, but they're 342 00:19:26,760 --> 00:19:30,480 Speaker 1: not easy to decipher, so we definitely saw spikes. The 343 00:19:30,520 --> 00:19:33,679 Speaker 1: hard part of the deciphering is not every country or 344 00:19:33,680 --> 00:19:36,280 Speaker 1: every state was going was going through the same thing 345 00:19:36,280 --> 00:19:39,879 Speaker 1: at the same time, so you have to really partition 346 00:19:39,960 --> 00:19:42,840 Speaker 1: it out based on part of the world. So it's 347 00:19:42,920 --> 00:19:46,439 Speaker 1: very hard, you know, just to understand all those trends Um. 348 00:19:46,480 --> 00:19:48,360 Speaker 1: But one of the trends we saw which was interesting 349 00:19:48,720 --> 00:19:52,399 Speaker 1: is the what classes and what parts of classes people 350 00:19:52,440 --> 00:19:58,600 Speaker 1: watched a lot. So one lesson that really spiked UM 351 00:19:58,880 --> 00:20:03,760 Speaker 1: was we have a new negotiation class with Chris boss Um, 352 00:20:03,760 --> 00:20:07,879 Speaker 1: who's a former lead FBI hostage negotiator, and he has 353 00:20:07,920 --> 00:20:11,399 Speaker 1: a chapter called Tactical Empathy, which is like how to 354 00:20:11,480 --> 00:20:15,160 Speaker 1: deploy empathy in a way to get what you want. 355 00:20:16,240 --> 00:20:19,199 Speaker 1: And it's Mike, We're like, why is that spiky? And 356 00:20:19,240 --> 00:20:22,639 Speaker 1: you talk to people are Oh, I'm negotiating with my 357 00:20:22,840 --> 00:20:25,919 Speaker 1: husband or with my wife or my kids. Who's gonna 358 00:20:25,960 --> 00:20:28,480 Speaker 1: get to work in the office or who's it going 359 00:20:28,560 --> 00:20:30,800 Speaker 1: on the WiFi now? Right? And so we saw that 360 00:20:30,880 --> 00:20:34,439 Speaker 1: spike Ron Finley on the gardening side, we saw that 361 00:20:34,600 --> 00:20:37,560 Speaker 1: spike a lot. We launched a class on in tier 362 00:20:37,640 --> 00:20:42,280 Speaker 1: on tier on, tier on interior design that Spike, and 363 00:20:42,400 --> 00:20:45,920 Speaker 1: also a lot of the business classes, so the Bob Iger, 364 00:20:46,119 --> 00:20:50,600 Speaker 1: the Sarah Blakely's Uh Animal Tour, because people trying to figure, 365 00:20:50,600 --> 00:20:53,639 Speaker 1: I think, how to lead in this new era. And 366 00:20:54,600 --> 00:20:59,040 Speaker 1: that's a book that hasn't been written yet. M Absolutely, 367 00:20:59,119 --> 00:21:02,680 Speaker 1: did you find your given the conditions that you knew 368 00:21:02,720 --> 00:21:04,960 Speaker 1: a lot of you know, the US was in, did 369 00:21:05,000 --> 00:21:08,040 Speaker 1: you find yourself adding classes to think, you know, looking 370 00:21:08,080 --> 00:21:10,680 Speaker 1: to develop classes that might be appealed to people that are, 371 00:21:10,720 --> 00:21:14,199 Speaker 1: you know, mostly stuck at home. Yes, and we were 372 00:21:15,160 --> 00:21:18,280 Speaker 1: lucky that we had already had some of those planned. Um. 373 00:21:18,320 --> 00:21:20,960 Speaker 1: But we also saw you know, um, we had a 374 00:21:21,040 --> 00:21:24,159 Speaker 1: chess class with we had we actually had we do 375 00:21:24,240 --> 00:21:26,960 Speaker 1: have a chess class with um Gary casper Off and 376 00:21:27,240 --> 00:21:31,119 Speaker 1: these Gambit spiked. We saw that class spiked. Um, we 377 00:21:31,160 --> 00:21:36,600 Speaker 1: have classes from Pen and Pen Pen and Teller on magic. 378 00:21:36,680 --> 00:21:38,439 Speaker 1: And we saw that spike with parents want to do 379 00:21:38,480 --> 00:21:41,880 Speaker 1: it with their kids. Um, I'm thinking of other ones 380 00:21:42,000 --> 00:21:46,000 Speaker 1: we saw spike. We have a step Steph curry on 381 00:21:46,400 --> 00:21:49,159 Speaker 1: on basketball, people doing that with their kids. And then 382 00:21:49,200 --> 00:21:54,520 Speaker 1: also a lot of the acting and filmmaking classes. Um, 383 00:21:54,560 --> 00:21:56,959 Speaker 1: I think people having time to dive into things they 384 00:21:57,000 --> 00:22:00,320 Speaker 1: really cared about, you know, the Samuel l Ja accs 385 00:22:00,400 --> 00:22:04,240 Speaker 1: in Spiked Lee. I mean those classes have done fantastic too, 386 00:22:05,680 --> 00:22:08,760 Speaker 1: in generally speaking, not just in pandemic times but over 387 00:22:08,800 --> 00:22:12,359 Speaker 1: the over the years so far. Are there certain topics 388 00:22:12,400 --> 00:22:15,440 Speaker 1: that are just always popular for you certain kind of 389 00:22:15,480 --> 00:22:19,400 Speaker 1: broad themes of like cooking, more business or anything like? Yeah, 390 00:22:19,720 --> 00:22:23,040 Speaker 1: I mean cooking appeals to lots of people all the time. 391 00:22:23,160 --> 00:22:29,800 Speaker 1: So everybody from you know, Thomas Keller, chef Chef Ramsey, 392 00:22:29,960 --> 00:22:32,160 Speaker 1: I mean those you know, those class always end well. 393 00:22:32,359 --> 00:22:34,439 Speaker 1: But I mean it's really what we found is interesting 394 00:22:34,560 --> 00:22:37,560 Speaker 1: is people go broad. I mean people are multi height, 395 00:22:39,040 --> 00:22:41,919 Speaker 1: so you might start with the Steph Carey basketball class, 396 00:22:42,119 --> 00:22:45,520 Speaker 1: but then loves to take the like Steve Martin class. Um. 397 00:22:45,560 --> 00:22:48,280 Speaker 1: And so people actually go broad in their interests, which 398 00:22:48,320 --> 00:22:50,760 Speaker 1: is really neat. I made the assumption when we started 399 00:22:50,800 --> 00:22:54,480 Speaker 1: talking that this is largely a US business, but I 400 00:22:54,520 --> 00:22:57,240 Speaker 1: know you do reach overseas. Can you characterize you know, 401 00:22:57,320 --> 00:23:00,520 Speaker 1: kind of what roughly like what percentage of businesses in 402 00:23:00,560 --> 00:23:03,119 Speaker 1: the US person's overseas. Yeah, about a third of our 403 00:23:03,160 --> 00:23:06,199 Speaker 1: businesses outside the United States. That was shocking to us 404 00:23:06,200 --> 00:23:09,399 Speaker 1: because our classes right now are only in English. UM. 405 00:23:09,440 --> 00:23:11,520 Speaker 1: In this year we will launch in other languages and 406 00:23:11,600 --> 00:23:14,439 Speaker 1: other parts of the world. But it's been amazing to 407 00:23:14,520 --> 00:23:16,879 Speaker 1: see that. You know, this desire to learn from the 408 00:23:16,920 --> 00:23:21,520 Speaker 1: best is not an American trade, right, I mean, this 409 00:23:21,640 --> 00:23:25,639 Speaker 1: is a global trade in you know, humanity. UM. And 410 00:23:25,680 --> 00:23:29,120 Speaker 1: so yeah, we're very excited to launch international and will 411 00:23:29,160 --> 00:23:34,240 Speaker 1: you launch in in will you launch versions in local languages? Yea. 412 00:23:35,440 --> 00:23:37,520 Speaker 1: You know everybody is always saying they're looking for a 413 00:23:37,560 --> 00:23:40,919 Speaker 1: scalable business. This is like, as you say, like you know, 414 00:23:41,560 --> 00:23:45,159 Speaker 1: education and learning at this level with these people, as 415 00:23:45,560 --> 00:23:47,880 Speaker 1: you know, it seemed to be about as about as 416 00:23:47,880 --> 00:23:51,000 Speaker 1: scalable as a gift. I think so too. But you know, 417 00:23:51,160 --> 00:23:55,760 Speaker 1: early on the beginning, you know, there were questions about that. Um. 418 00:23:55,800 --> 00:23:58,720 Speaker 1: You know, how much appeal is there for this? You know, 419 00:23:58,800 --> 00:24:00,560 Speaker 1: do people really want to learn? Are they're gonna want 420 00:24:00,560 --> 00:24:02,440 Speaker 1: to learn online? And I think you know, this goes 421 00:24:02,480 --> 00:24:05,320 Speaker 1: back to you when I were discussing. You know, early 422 00:24:05,359 --> 00:24:07,439 Speaker 1: on in a project, you have to you are going 423 00:24:07,520 --> 00:24:10,439 Speaker 1: to be doing things other people think are impossible or 424 00:24:10,560 --> 00:24:17,680 Speaker 1: dumb or bad ideas, and that's okay, that's okay. Um. 425 00:24:17,760 --> 00:24:20,440 Speaker 1: You know, right now in the media, in the media landscape, 426 00:24:20,480 --> 00:24:23,240 Speaker 1: there's a lot of M and A activity, there's a 427 00:24:23,280 --> 00:24:26,280 Speaker 1: lot of activity in the equities markets to talk about 428 00:24:26,280 --> 00:24:29,600 Speaker 1: you know, prop the market for I pos and spacts. Um. 429 00:24:29,800 --> 00:24:33,800 Speaker 1: I've heard people talk about Masterclass potentially being a nice 430 00:24:33,840 --> 00:24:37,600 Speaker 1: fit with you know, media media companies that have you know, 431 00:24:37,680 --> 00:24:40,760 Speaker 1: that have big television assets, that have those kind of platforms. 432 00:24:41,480 --> 00:24:44,720 Speaker 1: Is there any is there a scenario that you are 433 00:24:44,760 --> 00:24:48,160 Speaker 1: considering in which Masterclass you know, has a transformation as 434 00:24:48,160 --> 00:24:51,760 Speaker 1: a business. Would you consider a merger with a potential 435 00:24:51,760 --> 00:24:55,600 Speaker 1: partner if that, if the opportunity was right. It's not 436 00:24:55,680 --> 00:24:57,520 Speaker 1: why I think about a lot, to be honest, because 437 00:24:57,560 --> 00:25:00,639 Speaker 1: I think it's it's for me. It's about the impact 438 00:25:00,720 --> 00:25:03,320 Speaker 1: and reach. So I want to get you know, I 439 00:25:03,359 --> 00:25:06,119 Speaker 1: want to be in every household in the world, and 440 00:25:06,200 --> 00:25:08,399 Speaker 1: I want, you know, someday somebody, I want somebody to 441 00:25:08,400 --> 00:25:10,240 Speaker 1: be able to take a class we've never had access to. 442 00:25:10,280 --> 00:25:14,320 Speaker 1: These people get inspired, become a master and come back 443 00:25:14,320 --> 00:25:17,920 Speaker 1: to actually teach. And you know, to me, it's about 444 00:25:17,920 --> 00:25:19,720 Speaker 1: reaching impact. So you know there are ways to work 445 00:25:19,760 --> 00:25:22,479 Speaker 1: with other people to maximize the reach, of course, but 446 00:25:22,680 --> 00:25:28,600 Speaker 1: it's it's well, we will absolutely stay too. David, tell 447 00:25:28,680 --> 00:25:30,680 Speaker 1: me a little bit about your background. How did you 448 00:25:30,760 --> 00:25:33,760 Speaker 1: find yourself at a venture capital company in the position 449 00:25:33,840 --> 00:25:37,480 Speaker 1: to take to take that first step toward building this company. 450 00:25:37,680 --> 00:25:42,040 Speaker 1: I was a curious kid from day one. Um, but 451 00:25:42,080 --> 00:25:44,320 Speaker 1: I also stuttered. I still do, but as much for 452 00:25:44,359 --> 00:25:48,640 Speaker 1: as his kid, and lots of people who stutter. Your 453 00:25:48,640 --> 00:25:50,840 Speaker 1: first instinct and mine is like you want to hold 454 00:25:50,840 --> 00:25:52,520 Speaker 1: back or you don't want to expose it. You want 455 00:25:52,560 --> 00:25:55,800 Speaker 1: people to know, you know that you've stuttered. And my 456 00:25:55,960 --> 00:25:59,120 Speaker 1: parents would not allow that. I mean my parents when 457 00:25:59,280 --> 00:26:01,960 Speaker 1: they had friends over to eat dinner, their expectation was 458 00:26:02,000 --> 00:26:03,840 Speaker 1: that I sit with them and their friends, even as 459 00:26:03,840 --> 00:26:07,280 Speaker 1: a young kid, and I engage in discussion with them, 460 00:26:07,280 --> 00:26:09,760 Speaker 1: and my parents would not let me use that as 461 00:26:09,760 --> 00:26:12,840 Speaker 1: an excuse for anything. And that was really hard. It 462 00:26:12,960 --> 00:26:16,840 Speaker 1: was to use the school, but it also built that 463 00:26:16,960 --> 00:26:20,080 Speaker 1: self confidence a little bit, that hey, I have interesting 464 00:26:20,080 --> 00:26:22,560 Speaker 1: things to say. No other people might not think that, 465 00:26:22,600 --> 00:26:27,199 Speaker 1: but you know, but and that, I think empowered me 466 00:26:27,280 --> 00:26:30,400 Speaker 1: to ask questions more and to kind of chase that down. 467 00:26:30,720 --> 00:26:33,480 Speaker 1: So I think, you know, combining that with want to 468 00:26:33,480 --> 00:26:36,040 Speaker 1: do some good in the world kind of fueled me 469 00:26:36,119 --> 00:26:39,359 Speaker 1: to to to want to find things and to do things, 470 00:26:39,440 --> 00:26:42,040 Speaker 1: and to learn and to and and and I think 471 00:26:42,080 --> 00:26:44,200 Speaker 1: you know, from a very early age. That's hard to 472 00:26:44,240 --> 00:26:46,520 Speaker 1: say what left Edi a mastercask with. Those are some 473 00:26:46,600 --> 00:26:51,560 Speaker 1: of the bread some of the bread drums. M absolutely absolutely, 474 00:26:51,600 --> 00:26:54,439 Speaker 1: I hear you. Um. Let me ask you as we 475 00:26:54,480 --> 00:26:57,320 Speaker 1: wrap up here, Um, is there a person as do 476 00:26:57,359 --> 00:26:59,600 Speaker 1: you have a wish list of somebody that that you'd 477 00:26:59,600 --> 00:27:01,280 Speaker 1: love to have a class that you haven't quite been 478 00:27:01,280 --> 00:27:07,840 Speaker 1: able to get to yet? Oh? Sure, um um. And 479 00:27:07,880 --> 00:27:10,360 Speaker 1: if anybody listens to this and you know you were 480 00:27:10,400 --> 00:27:12,160 Speaker 1: one of these people or no one of them, please 481 00:27:12,920 --> 00:27:16,200 Speaker 1: I'm trying to tee it up here. I mean, look, 482 00:27:16,200 --> 00:27:20,800 Speaker 1: I would love a class from Spielberg. I would love 483 00:27:20,840 --> 00:27:26,880 Speaker 1: a class from Donald lover her. Um. I would love 484 00:27:26,920 --> 00:27:33,639 Speaker 1: a class from Michelle and Barack Obama elon musk we love. 485 00:27:33,920 --> 00:27:43,200 Speaker 1: I mean, there's lots of that we love. Thanks for listening. 486 00:27:43,760 --> 00:27:46,360 Speaker 1: Be sure to leave us a review at Apple Podcasts. 487 00:27:46,840 --> 00:27:49,439 Speaker 1: We love to hear from listeners, and be sure to 488 00:27:49,480 --> 00:28:00,240 Speaker 1: tune in next week for another episode. Of strictly business, 489 00:28:00,359 --> 00:28:01,080 Speaker 1: keep him