WEBVTT - EYL #91 Hunger Games feat. Dame Dash 0:00:00.040 --> 0:00:03.600 An illegal alien from Guatemala charged with raping a child 0:00:03.680 --> 0:00:07.480 in Massachusetts. An MS thirteen gang member from Al Salvador 0:00:07.720 --> 0:00:11.840 accused of murdering a Texas man of Venezuelan charged with 0:00:11.920 --> 0:00:15.840 filming and selling child pornography in Michigan. These are just 0:00:15.920 --> 0:00:19.680 some of the heinous migrant criminals caught because of President 0:00:19.720 --> 0:00:23.320 Donald J. Trump's leadership. I'm Christy nom the United States 0:00:23.320 --> 0:00:28.120 Secretary of Homeland Security. Under President Trump, attempted illegal border 0:00:28.160 --> 0:00:31.680 crossings are at the lowest levels ever recorded, and over 0:00:31.760 --> 0:00:34.960 one hundred thousand illegal aliens have been arrested. If you 0:00:35.040 --> 0:00:38.920 are here illegally, your next you will be fined nearly 0:00:39.000 --> 0:00:43.000 one thousand dollars a day, imprisoned, and deported. You will 0:00:43.040 --> 0:00:46.680 never return. But if you register using our CBP home 0:00:46.720 --> 0:00:50.120 app and leave now, you could be allowed to return legally. 0:00:50.479 --> 0:00:51.280 Do what's right. 0:00:51.840 --> 0:00:52.720 Leave now. 0:00:53.040 --> 0:00:57.840 Under President Trump, America's laws, border and families will be protected. 0:00:57.920 --> 0:01:00.080 Sponsored by the United States Department of Homeland Security. 0:01:00.760 --> 0:01:05.080 All right, guys, welcome back, Hall of Fame Edition alisia 0:01:05.200 --> 0:01:08.280 E y L. This is something that this is big 0:01:08.319 --> 0:01:10.200 for us. This is a big day for us. So 0:01:10.360 --> 0:01:12.560 first and foremost, we gotta thank our god, Kenny Burns. 0:01:12.560 --> 0:01:13.440 Shout out to the legend. 0:01:13.480 --> 0:01:13.920 Shout out to. 0:01:13.959 --> 0:01:16.360 Kenny Man, good, good, good, genuine dude. Without him, this 0:01:16.400 --> 0:01:19.120 wouldn't have been possible. He connected the dots for us. 0:01:19.120 --> 0:01:22.280 So Earn, Elisia, you know, we've been checking off our 0:01:22.480 --> 0:01:28.000 bucket list. We interviewed Shaquille O'Neil, We've interviewed our favorites 0:01:28.080 --> 0:01:29.840 from a long list of different people. I don't want 0:01:29.840 --> 0:01:32.360 to forget anybody, but you know, it's one person that 0:01:32.440 --> 0:01:34.960 early on, early on, we already had two people. Early on, 0:01:35.240 --> 0:01:38.320 we had Nipsey Hustle and we had Dame Dash and 0:01:38.840 --> 0:01:40.920 Dame was really an inspiration for us as far as 0:01:40.959 --> 0:01:44.600 we're a business podcast, not something that probably would have 0:01:44.680 --> 0:01:47.640 been as popular at it as it has been if 0:01:48.120 --> 0:01:51.080 maybe he didn't push the envelope of business and entertainment 0:01:51.280 --> 0:01:54.600 and being independent for so long. And he had a 0:01:54.680 --> 0:01:59.080 legendary breakfast club interview that changed changed a lot of 0:01:59.120 --> 0:02:04.240 people's lives for so you know, needs no introduction, but entrepreneur, 0:02:04.760 --> 0:02:12.840 family man, record executive, film producer, a director, actor, fashion designer, father. Yeah, 0:02:13.040 --> 0:02:16.040 I said, family Man. We're in his studios right now, 0:02:16.160 --> 0:02:18.240 so you can't tell this this is gonna be this 0:02:18.280 --> 0:02:20.840 is gonna be a good one. So, first and foremost, Dame, 0:02:21.000 --> 0:02:23.680 I appreciate it. Man, thank you work, welcome on your leisure. 0:02:23.600 --> 0:02:26.280 Thank you, Thank you for the intro. Nember was a 0:02:26.280 --> 0:02:28.040 record executive always on the label though. 0:02:28.400 --> 0:02:30.359 Okay, so Dan, let's get into me. We want to 0:02:30.400 --> 0:02:32.280 talk about a lot of different things here. But the 0:02:32.320 --> 0:02:33.880 first thing I want to talk about. We in your 0:02:33.880 --> 0:02:37.200 studios and it's in the middle of a global pandemic. 0:02:37.240 --> 0:02:39.120 But the thing that you actually told us is something 0:02:39.160 --> 0:02:41.560 that it's true for us and a lot of other 0:02:41.600 --> 0:02:44.960 people that we've interviewed on our show, is that you know, 0:02:45.440 --> 0:02:48.639 it's actually been a situation where you're actually lucrative and 0:02:48.760 --> 0:02:52.080 during this time for creatives content creatives. So you actually 0:02:52.120 --> 0:02:54.960 own a studio a network. So I want to talk 0:02:54.960 --> 0:02:57.079 about that because I haven't really heard you speak about 0:02:57.120 --> 0:02:58.600 it too much, and I feel like a lot of 0:02:58.600 --> 0:03:01.680 interviews they ask kind of the same question. So you know, 0:03:02.040 --> 0:03:05.760 own in a studio, owning a network. We're gonna get 0:03:05.800 --> 0:03:10.200 into the nitty gritty of it. But what's the idea 0:03:10.240 --> 0:03:11.839 behind that? Like what made you want to go into 0:03:11.840 --> 0:03:12.720 that world? 0:03:13.120 --> 0:03:15.400 Well, was you know, your relations it was on my 0:03:15.400 --> 0:03:19.920 bucket list to have a network, but residual income became 0:03:21.040 --> 0:03:23.960 really important to me because as I was getting older, 0:03:24.400 --> 0:03:26.359 I was like, I don't feel like being so social. 0:03:26.960 --> 0:03:29.200 I don't feel like being around people so much, especially 0:03:29.200 --> 0:03:32.080 people I don't like it. And I wanted to be 0:03:32.120 --> 0:03:34.720 able to earn money while I was by the pool 0:03:35.120 --> 0:03:38.280 and do it when I felt like it. So, you know, 0:03:38.560 --> 0:03:42.040 in my experiences with making movies and with percentages I 0:03:42.080 --> 0:03:43.840 owned through certain movies, I was like, damn if I 0:03:43.880 --> 0:03:46.880 made my own movies, owned them one hundred percent. And 0:03:46.920 --> 0:03:49.520 when the Internet came, because it's a director consumer relationship, 0:03:49.560 --> 0:03:51.520 I could sell it directly to them. You know. You 0:03:51.520 --> 0:03:53.800 can remember even back at the breakfast club, I was like, 0:03:53.800 --> 0:03:56.600 cut out the middleman. Yeah, there's an Internet. So I 0:03:56.680 --> 0:03:59.600 just think I grasped the reality of what was happening 0:03:59.680 --> 0:04:02.120 because I was looking for it. I was looking for 0:04:02.160 --> 0:04:05.600 independence and the Internet gave me that and having the 0:04:05.640 --> 0:04:10.720 wherewithal to make content, you know, observing content is cool. 0:04:10.880 --> 0:04:14.360 I went through that phase. But to get residual income, 0:04:14.400 --> 0:04:16.000 you have to be able to do something that people 0:04:16.040 --> 0:04:18.680 want to see over and over again, which is scripted, 0:04:19.040 --> 0:04:21.840 something with the beginning middle and end produced a certain way, 0:04:22.520 --> 0:04:25.640 and you know, in this moment it's a crowded block. 0:04:26.560 --> 0:04:28.160 I think a lot of what people are doing right 0:04:28.200 --> 0:04:30.040 now is good, but you know it would have been 0:04:30.040 --> 0:04:31.719 better if you had realized it ten years ago. It 0:04:31.760 --> 0:04:34.400 was there. So now instead of being weight, you're two 0:04:34.400 --> 0:04:37.680 for fives. You know, you're a trade and you have 0:04:37.680 --> 0:04:40.960 to hustle on a crowded block. You know, I was preparing, 0:04:41.480 --> 0:04:44.040 not to say for this moment, but for the moment 0:04:44.080 --> 0:04:46.240 that I could just completely do what I want, when 0:04:46.279 --> 0:04:49.160 I want, how I want by the pool. So when 0:04:49.160 --> 0:04:52.000 the pandemic happened, it was perfect. People were home, any 0:04:52.080 --> 0:04:54.280 things to watch. I had a lot of content to edit. 0:04:54.360 --> 0:04:56.279 I own all the cameras. I have a studio. I 0:04:56.279 --> 0:04:58.440 don't have but five people in my studio. Anyway, you see, 0:04:58.440 --> 0:04:59.799 when you came in here, you had to get heavily 0:04:59.839 --> 0:05:03.120 tens not even not only a test. I'm able to 0:05:03.120 --> 0:05:05.080 also put the gun on you too, the heat gun. 0:05:05.760 --> 0:05:08.760 You know what I'm saying, diabetic, I understand it. But 0:05:08.760 --> 0:05:10.080 at the end of the day, a general has to 0:05:10.080 --> 0:05:12.240 be able to move in the war. A soldier has 0:05:12.279 --> 0:05:14.400 to be told what to do. A general prepares for 0:05:14.440 --> 0:05:17.599 a war before it happens. I'm a general, so I 0:05:17.640 --> 0:05:20.800 was preparing for a different war. The war and the 0:05:20.839 --> 0:05:24.400 revolution has always been financial empowerment. It's always been able 0:05:24.440 --> 0:05:27.239 to tell them to get the fuck out my face. 0:05:27.320 --> 0:05:30.039 I'll do it on my own and be confident. And 0:05:30.080 --> 0:05:32.880 that's always the way I've approached things. I've always known 0:05:32.920 --> 0:05:35.520 that if they could do it, I could do it. Period. 0:05:35.560 --> 0:05:38.600 I'm looking at my competition and they don't seem swaggier 0:05:38.640 --> 0:05:41.360 than me. They don't seem cooler than me. They don't 0:05:41.400 --> 0:05:45.040 seem tougher than me. You know, they're not built for this. 0:05:45.080 --> 0:05:47.040 They seem to be told what to do. They seem 0:05:47.080 --> 0:05:49.960 to be acting like it's theirs and it's not, you know. 0:05:51.400 --> 0:05:57.200 And for me, it's like I have pets. I have 0:05:57.279 --> 0:06:01.320 pet dogs, my puppies, and they depends on me for food. 0:06:01.320 --> 0:06:04.880 They give me comfort. But I'd be like, I wonder 0:06:04.920 --> 0:06:06.720 how they would have been able to survive on their 0:06:06.760 --> 0:06:09.360 own if they had to actually kill something every day 0:06:09.360 --> 0:06:12.479 to eat, they'd be a different kind of animal. So 0:06:12.520 --> 0:06:13.920 when I look at me and I look at others, 0:06:14.000 --> 0:06:16.000 I'm just like, yo, I'm a different kind of animal. 0:06:16.440 --> 0:06:20.640 You're a puppy. You're there for somebody's entertainment. You get fed, 0:06:21.279 --> 0:06:24.760 and you gotta be nice. I'm a wild animal, I'm 0:06:24.800 --> 0:06:27.719 a killer eat before somebody gives me anything. I like 0:06:27.760 --> 0:06:28.599 the way that feels. 0:06:29.320 --> 0:06:31.599 Yeah, you started at the beginning of the pandemic. You 0:06:31.600 --> 0:06:34.120 said that you had to create content challenge. But within 0:06:34.200 --> 0:06:38.040 that you went into the definition of why content is 0:06:38.080 --> 0:06:40.320 so important because when you have a lot of it, 0:06:40.360 --> 0:06:43.039 you create a catalog. And as you create a catalog, 0:06:43.120 --> 0:06:44.680 now you can license in Can you get into that 0:06:44.680 --> 0:06:45.159 a little bit. 0:06:45.640 --> 0:06:50.240 Yeah, it's just like anything residual income. People will pay 0:06:50.640 --> 0:06:52.960 to borrow it or rent it from you so that 0:06:53.000 --> 0:06:55.680 they can put commercials or have people pay for it. 0:06:56.240 --> 0:06:59.480 So let's say a BG wants to license one of 0:06:59.480 --> 0:07:03.240 my movies. Appliged, I need four hundred thousand for three years, 0:07:03.360 --> 0:07:04.880 but you're gonna give it back as soon as the 0:07:04.920 --> 0:07:06.520 three years is done. And you could only have the 0:07:06.600 --> 0:07:09.720 rights for television, not digital or anything else. And that 0:07:09.880 --> 0:07:14.760 exists for every form from Facebook to digital probably Instagram 0:07:14.760 --> 0:07:17.880 in a minute, you know what I mean. So, yeah, 0:07:18.000 --> 0:07:19.080 that's what licensing is. 0:07:19.680 --> 0:07:23.400 So your model, I know you have the subscription, so 0:07:23.520 --> 0:07:25.240 you do a little bit of both. You do the 0:07:25.280 --> 0:07:27.480 subscription service and you do the licensing, or is it 0:07:27.520 --> 0:07:28.520 like some of that. 0:07:28.360 --> 0:07:30.560 That's just an ancillary thing, is the licensing. But at 0:07:30.600 --> 0:07:34.080 the end of the day, right now, it's a streatment service. 0:07:34.320 --> 0:07:36.440 But there's also a twenty four hour network that it 0:07:36.480 --> 0:07:39.840 goes over the air in Charlotte, and there's now I'll 0:07:39.880 --> 0:07:42.600 be able to go and have the twenty four hour 0:07:42.680 --> 0:07:46.520 network playing from the actual app, So you'll be able 0:07:46.520 --> 0:07:49.320 to go watch television and have the television experience, or 0:07:49.560 --> 0:07:51.880 you could pay and subscribe and you'll be able to 0:07:51.920 --> 0:07:52.800 get it on demand. 0:07:53.200 --> 0:07:55.280 Let me ask you this commercials let me ask you. 0:07:55.240 --> 0:07:58.960 This, but also let me say one more thing. One 0:07:58.960 --> 0:08:01.000 of the other reasons why it was important for me 0:08:02.120 --> 0:08:04.280 to have and have my own network was because it 0:08:04.320 --> 0:08:08.840 was like, I'm selling music, and they use music in networks. 0:08:09.520 --> 0:08:13.920 I'm selling clothes and everybody got to wear clothes. At 0:08:13.920 --> 0:08:16.680 the time, I was selling weed. I smoke weed in 0:08:16.720 --> 0:08:21.560 the content. So it also becomes a commercial for everything. 0:08:21.600 --> 0:08:24.200 So if you watch on or up, I made the clothes, 0:08:24.240 --> 0:08:27.520 I made the music. You know, I made the sunglasses. 0:08:28.000 --> 0:08:30.400 Everything that you see could be brought from me. So 0:08:30.440 --> 0:08:32.560 it also becomes a commercial for my ancile. 0:08:32.240 --> 0:08:34.200 Every products CRUs branding. 0:08:35.160 --> 0:08:37.840 They could buy it directly from me, so it's a 0:08:37.880 --> 0:08:40.880 store and it comes home shopping network while you're watching it. 0:08:41.320 --> 0:08:50.400 And in the television business, traditionally a network will pay 0:08:50.400 --> 0:08:53.600 a production company. They'll buy their idea and then pay 0:08:53.640 --> 0:08:57.680 them to execute it. So all these ideas, these black shows, 0:08:57.720 --> 0:09:00.319 they come from black people. But the only way a 0:09:00.480 --> 0:09:02.719 network will take the show as if it comes from 0:09:02.720 --> 0:09:06.800 a white production company such as E one. People like 0:09:07.320 --> 0:09:11.760 Tara Long and we Channel will only take our black 0:09:11.800 --> 0:09:16.720 stories if they're made and budgets controlled by white people. 0:09:17.200 --> 0:09:20.320 So I walk into E one, I see posters of 0:09:20.360 --> 0:09:23.160 black families all over the wall, but in the offices 0:09:23.200 --> 0:09:27.920 I only see white people and the dysfunction that they 0:09:27.960 --> 0:09:30.679 cause and try to capture. They always want to put 0:09:30.679 --> 0:09:33.160 a camera on us. We can turn a camera on them. Oh, 0:09:33.240 --> 0:09:35.320 get that camera off me. I'm not signing off and 0:09:35.320 --> 0:09:37.840 all that they want us to make fools of ourselves. 0:09:39.200 --> 0:09:41.680 Capture that narrative, play it over and over again so 0:09:41.760 --> 0:09:45.120 you believe it. And they want to make sure that 0:09:45.160 --> 0:09:48.760 they're not seen at all, and they never exploit their 0:09:48.800 --> 0:09:52.280 own culture. So I look at channels like VH one 0:09:52.760 --> 0:09:55.480 and look at what's the most The biggest thing on 0:09:55.520 --> 0:09:59.200 the network is our dysfunction. I look at WE Channel 0:09:59.679 --> 0:10:02.840 and they try to make us as legends, look like 0:10:02.920 --> 0:10:06.800 dysfunctional people and actually do things to make it appear 0:10:06.880 --> 0:10:11.560 that way. And then the other programming is jail. You know, 0:10:11.800 --> 0:10:16.439 it's embarrassing watching the WE channel Life after Jail. It's 0:10:16.440 --> 0:10:21.280 embarrassing making money. So my network isn't about the distractions 0:10:21.280 --> 0:10:23.400 and those patterns that they put into our brain, all 0:10:23.480 --> 0:10:25.439 data to make us think that we're less of who 0:10:25.480 --> 0:10:31.440 we are. And my network is about health, about like 0:10:31.520 --> 0:10:33.640 if we got diabetes, I got diabetes, so there's a 0:10:33.679 --> 0:10:37.040 dash Diabetes network. You know, we don't recognize trauma. The 0:10:37.160 --> 0:10:39.000 racism and the day to day life that we just 0:10:39.040 --> 0:10:43.080 think is normal is trauma, and we don't get therapy. 0:10:43.160 --> 0:10:45.559 And when we do get therapy, it's based on research 0:10:45.640 --> 0:10:48.200 done on white people, because black people don't get therapy 0:10:48.280 --> 0:10:50.960 to get research done on it. So we don't know 0:10:51.000 --> 0:10:53.280 how to recognize our own trauma, and we don't know 0:10:53.320 --> 0:10:56.120 how to help ourselves. We think being fucked up and 0:10:56.160 --> 0:10:59.959 being depressed is normal and it's not. We don't teach finance. 0:11:00.000 --> 0:11:04.120 It's an empowerment on television. We get taught yo, take 0:11:04.160 --> 0:11:05.800 a short price so you can make some money going 0:11:05.800 --> 0:11:09.560 to the strip club. Build your brand that way. Be 0:11:09.679 --> 0:11:13.280 stupid and act crazy so people will pay to actually 0:11:13.520 --> 0:11:14.840 talk crazy to you in person. 0:11:15.480 --> 0:11:17.640 So what's that process like? Right you said that the 0:11:17.679 --> 0:11:19.040 network is in Charlotte. 0:11:19.120 --> 0:11:22.400 Right now it's also over there. 0:11:23.080 --> 0:11:26.400 It has it been tough with actual I guess big 0:11:26.440 --> 0:11:29.400 networks trying to broadcast it or syndicate it or what 0:11:29.440 --> 0:11:30.480 has that process been like for you? 0:11:30.960 --> 0:11:32.760 I mean, right now, I'm just opening up shops. So 0:11:32.800 --> 0:11:35.679 it's been cool. It's been easy as fuck. It's been 0:11:35.720 --> 0:11:38.680 having information and understanding it and applying it the ship. 0:11:38.760 --> 0:11:42.160 They don't teach us. It's been expensive figuring it out, 0:11:42.600 --> 0:11:44.319 but it's been worth it and it's been fun. 0:11:45.200 --> 0:11:47.640 So let me let me ask you this. So I 0:11:47.640 --> 0:11:49.520 don't want to compare you to Netflix, but I'm just 0:11:49.600 --> 0:11:51.920 using them as an example. Definitely compare me to all 0:11:51.960 --> 0:11:55.640 right even better. So Netflix, if anybody's not familiar to eight, 0:11:56.040 --> 0:11:58.840 they spend the most money out of any TV station 0:11:59.080 --> 0:12:02.800 in the world on original content, and they're also heavily 0:12:02.840 --> 0:12:03.280 in debt. 0:12:03.760 --> 0:12:05.200 Like let me explain that to you. 0:12:05.360 --> 0:12:09.880 Okay, I was gonna ask you a question. So they 0:12:09.920 --> 0:12:13.000 spend so much money that their profit margins are extremely 0:12:13.080 --> 0:12:14.600 thin because they spend it. 0:12:14.800 --> 0:12:17.720 Apparently, I don't think that's their business model, Okay. I 0:12:17.720 --> 0:12:20.079 think their business model is buying content and then leveraging 0:12:20.120 --> 0:12:25.160 it later. But in the beginning, they were licensing, and 0:12:25.160 --> 0:12:27.440 that's the reason why they lost so much money was 0:12:27.520 --> 0:12:29.559 because they were licensing. And then when they did their 0:12:29.559 --> 0:12:32.160 own original programming, I think it was called House of Cards, 0:12:32.400 --> 0:12:34.600 that changed the whole game for them. But every year 0:12:34.640 --> 0:12:36.400 they do lose a billion dollars, but they raise a 0:12:36.400 --> 0:12:38.679 billion dollars. But they at the end of the day, 0:12:38.760 --> 0:12:41.400 there's probably one company that's just for and you know 0:12:41.400 --> 0:12:44.280 they own stars too, by the way, so basically they 0:12:44.280 --> 0:12:47.200 can incubate one there and put it there. And I 0:12:47.240 --> 0:12:50.679 think one company is really primarily for I'm not saying 0:12:50.679 --> 0:12:53.080 that I know it, but if I was betting man, 0:12:53.240 --> 0:12:55.160 I would think one is for the subscriptions, which is 0:12:55.160 --> 0:12:57.240 a loss, but they could raise money and blah blah blah. 0:12:57.280 --> 0:12:58.920 And the other is for the content that they own 0:12:58.960 --> 0:13:02.359 that they can leverage that they're beginning residual income from 0:13:02.520 --> 0:13:05.200 because they actually are paying people to make shit that 0:13:05.240 --> 0:13:05.600 they own. 0:13:05.800 --> 0:13:08.079 Well yeah, so, but my question was as far as 0:13:08.120 --> 0:13:11.320 creating content that is expensive, that's why they have to 0:13:11.320 --> 0:13:13.760 borrow money, I'm assuming how does that relate to you? 0:13:13.840 --> 0:13:17.640 Like, that's a skem. They're just paying for fucking you know, 0:13:17.720 --> 0:13:20.600 too much money for craft services and shit. I own 0:13:20.720 --> 0:13:23.280 all the cameras, so I cut out all that bullshit. 0:13:23.320 --> 0:13:25.679 I could do everything, so I ain't got to pay 0:13:25.679 --> 0:13:27.520 it riter. I't got to outsource the production company. I 0:13:27.559 --> 0:13:29.280 and the production company. I gotta rent no cameras. I 0:13:29.320 --> 0:13:30.960 got the cameras. I ain't got to rent no editing base. 0:13:31.000 --> 0:13:33.199 I got the editing base. And if I gotta act, 0:13:33.240 --> 0:13:34.520 I'm gonna jump in front of that shit and do 0:13:34.559 --> 0:13:34.800 it too. 0:13:35.880 --> 0:13:37.280 Funding all your projects, honey. 0:13:38.679 --> 0:13:41.480 And all right, so you pretty much it's a more 0:13:41.480 --> 0:13:44.440 efficient manner as far as not just paying this this crue, 0:13:44.520 --> 0:13:46.840 that crue, that cruel to shoot this. Everything is in house, 0:13:46.880 --> 0:13:49.559 so it's it's it's less because the reason why I'm asking, because. 0:13:49.360 --> 0:13:53.720 I know, yeah, outsourcing makes no sense because then people 0:13:53.720 --> 0:13:55.600 make up jobs to get paid for. It cuts out 0:13:55.600 --> 0:13:56.760 a lot of bullshit when you know how to do 0:13:56.800 --> 0:14:00.719 it yourself. See, I'm not only administrative, I'm creating. So 0:14:00.800 --> 0:14:03.920 people be thinking that shit is normal that I could direct, act, right, 0:14:04.320 --> 0:14:08.360 play instruments, you know, just do everything. When I say 0:14:08.400 --> 0:14:10.720 I direct something like some people are just known for 0:14:10.760 --> 0:14:12.480 directing and that's it. That's all they do. When I 0:14:12.520 --> 0:14:14.360 say I'm directing something like, oh yeah it that's danme 0:14:14.400 --> 0:14:17.120 he directs. Oh shit, he's acting and he's not an actor. 0:14:17.240 --> 0:14:20.000 But it's dang, like, you don't recognize me as an actor. 0:14:20.080 --> 0:14:21.720 You don't look at me as a director. You don't 0:14:21.760 --> 0:14:23.560 look at me as a producer. You don't look at 0:14:23.560 --> 0:14:27.600 me as a fashion icon and a fashion you know, Like, 0:14:28.080 --> 0:14:29.760 but I do all these things, and I've started all 0:14:29.800 --> 0:14:32.560 these businesses from scratch, all the things that people went 0:14:32.600 --> 0:14:34.760 to school for. I dominated at a very young age. 0:14:35.400 --> 0:14:39.160 No, I think we do recognize you as well. 0:14:39.200 --> 0:14:42.560 I'm just saying, like it's just normal. Yeah. Yeah, it's 0:14:42.640 --> 0:14:45.640 like they think it's normal. Yeah, but yesterday Nicolett had 0:14:45.640 --> 0:14:47.480 a show. I picked up a guitar and started playing. 0:14:48.560 --> 0:14:50.400 It's just that's not normal. 0:14:50.720 --> 0:14:53.320 So if the fashion industry, I heard somewhere where you 0:14:53.320 --> 0:14:57.200 were saying that the profit margins are extremely low in 0:14:57.240 --> 0:15:00.120 the fashion industry. That's something that you was involved in. 0:15:00.480 --> 0:15:02.400 But I don't think you're really involved in fashion anymore. 0:15:02.440 --> 0:15:06.200 Like you, what's your how's your experience? Because you've had 0:15:06.400 --> 0:15:10.240 several different multi million dollar companies you've had, what's your 0:15:10.280 --> 0:15:12.000 experience in a fashion world? Because that's a whole different 0:15:12.000 --> 0:15:14.000 conversation as well. The fashion industry. 0:15:14.040 --> 0:15:15.800 I feel like the fashion world is you have to 0:15:15.800 --> 0:15:17.560 build the brand first, and you have to lose money 0:15:17.560 --> 0:15:19.160 for a little while before you gain it. But if 0:15:19.200 --> 0:15:21.320 you actually build your brand doing something else and you 0:15:21.360 --> 0:15:26.080 have to wherewithal to actually make clothing and content not content, 0:15:26.160 --> 0:15:29.280 clothing with a point of view, then you could have 0:15:29.320 --> 0:15:31.320 a direct to consumer relationship. It doesn't have to be 0:15:31.440 --> 0:15:35.160 so not so profitable. So traditionally the fashion business sucks 0:15:35.440 --> 0:15:37.720 if you're going through it where you have to order 0:15:37.720 --> 0:15:40.280 a bunch of inventory ahead of time, whether people are 0:15:40.280 --> 0:15:42.360 gonna buy it or not. You got to plan, you 0:15:42.400 --> 0:15:44.160 got to put it up. If somebody orders a million 0:15:44.200 --> 0:15:46.720 dollars worth of shit, unless you got five hundred thousand 0:15:47.120 --> 0:15:49.840 to not be able to touch for like six months, 0:15:50.280 --> 0:15:53.160 then you can't do it. Like growth can kill you. 0:15:53.840 --> 0:15:55.760 But in this day and age, if you go to 0:15:55.800 --> 0:15:59.240 a factory, make your clothes and sell it directly to 0:15:59.320 --> 0:16:02.840 your consumer, market it by yourself because it's your point 0:16:02.880 --> 0:16:05.920 of view. You have Instagram. There's so many ways to 0:16:06.000 --> 0:16:09.400 do things now, so the traditional way of doing things. 0:16:09.520 --> 0:16:11.600 It makes it where a normal person would need an 0:16:11.640 --> 0:16:14.480 institution and have to sell his whole soul a way 0:16:14.480 --> 0:16:16.560 to get it done. What I've been trying to explain 0:16:16.600 --> 0:16:18.680 to people for years is you don't have to do that. 0:16:18.760 --> 0:16:21.240 No more. People are just catching on. But I've been 0:16:21.240 --> 0:16:22.040 saying it for years. 0:16:22.080 --> 0:16:25.280 You've been I mean, you've helped and mentored and pretty 0:16:25.360 --> 0:16:28.680 much started a lot of brands. Race Roy obviously you've helped, 0:16:28.720 --> 0:16:32.320 obviously mentored. Yeah, is there other people right now that 0:16:32.360 --> 0:16:34.720 you're looking at? Are you still involved in that process 0:16:34.720 --> 0:16:38.080 of mentoring and giving people the guidance in the fashion ustry? 0:16:38.520 --> 0:16:41.520 In fashion? Yeah, yeah, that's what Poppington is. That's my fashion. 0:16:42.200 --> 0:16:45.840 So we make clothes, we make socks, you know, we 0:16:45.880 --> 0:16:49.520 make all we make everything, and but right now it's 0:16:49.560 --> 0:16:52.960 about really building the brand and at some point I 0:16:53.040 --> 0:16:55.920 license it out. 0:16:56.000 --> 0:16:58.360 I'm just saying, any anyone else in general. 0:16:58.720 --> 0:17:01.480 Am I looking to teach people? I mean, Nick could 0:17:01.520 --> 0:17:04.640 learn from watching me, But you know, teaching people takes 0:17:04.680 --> 0:17:07.520 time for my dreams sometimes, so I teach people through 0:17:07.520 --> 0:17:08.120 the interviews. 0:17:08.440 --> 0:17:10.040 Yeah, I'm happy if you go. 0:17:09.960 --> 0:17:14.440 To Poppington University on Dame Dad's studios and there's usually 0:17:14.480 --> 0:17:15.120 a clinic on. 0:17:15.119 --> 0:17:17.520 Something I want to I want to ask you a 0:17:17.600 --> 0:17:18.840 question because we in the age of. 0:17:18.840 --> 0:17:22.120 What can I do this? And neglect in the background? 0:17:22.200 --> 0:17:25.080 Can you show the streaming service just fuck around with 0:17:25.119 --> 0:17:28.880 a little bit? I'm sorry? And also nicglect she has 0:17:28.920 --> 0:17:31.440 an album coming out, a movie coming out, a TV show. 0:17:31.840 --> 0:17:35.320 Anyone that works for me or works with me has 0:17:35.359 --> 0:17:38.560 to have a dream because you can't fight for my dream. 0:17:38.560 --> 0:17:40.920 If you can't fight for your own, just won't happen. 0:17:41.320 --> 0:17:41.760 That's crazy. 0:17:41.800 --> 0:17:43.720 I literally wrote down that quote. I'm like, that's dope. 0:17:43.800 --> 0:17:45.480 And I hear you talk about your dreams a lot, 0:17:45.760 --> 0:17:47.680 but in my mind, I'm like, I've never really heard 0:17:47.720 --> 0:17:49.960 you say what your ultimate dream is. I know you 0:17:50.119 --> 0:17:52.320 see it, you're involved in so much, but what's the 0:17:52.400 --> 0:17:53.119 ultimate dream? 0:17:53.119 --> 0:17:54.160 For dam dash, I. 0:17:54.080 --> 0:17:55.879 Don't know what the ultimate is because every time I 0:17:55.920 --> 0:17:57.600 have a dream, I make it happen and I have 0:17:57.640 --> 0:18:03.159 another dream, you know, so my ultimate dream is to 0:18:03.240 --> 0:18:05.800 be like LV and Match and Disney at one time, 0:18:06.800 --> 0:18:10.439 but also to have and it's happening. So, you know, 0:18:10.440 --> 0:18:15.320 I see my brother Kanye, and he's making deals that 0:18:15.400 --> 0:18:19.840 make me very proud, you know, and I get to 0:18:19.880 --> 0:18:23.040 go visit him and the way he can treat me, 0:18:24.600 --> 0:18:25.760 the way he fronts on me. 0:18:29.560 --> 0:18:31.200 So like when he when he's doing these deals like 0:18:31.240 --> 0:18:33.000 the Gap deal he just did, is he hitting you up? 0:18:33.000 --> 0:18:33.920 Like yo, damn about to do this? 0:18:34.080 --> 0:18:36.560 He's like, that's the one thing we don't do is 0:18:36.600 --> 0:18:37.800 talk about what we talk about. 0:18:37.920 --> 0:18:43.080 Okay, gotcha, I can say this. 0:18:43.400 --> 0:18:45.800 I'm always giving him that I'm proud of you call 0:18:46.880 --> 0:18:48.760 you know always I. 0:18:48.720 --> 0:18:51.200 Want to talk about something in fashion. But since we're 0:18:51.240 --> 0:18:55.600 on Kanye Kanye Global icon and correct me if I'm wrong. 0:18:55.640 --> 0:18:57.280 But I believe you was like the first person to 0:18:57.320 --> 0:19:00.680 really believe in his vision to rap. He a producer, 0:19:00.720 --> 0:19:02.040 but you you saw something and. 0:19:02.119 --> 0:19:04.359 He earned the right to believe in his vision to 0:19:04.440 --> 0:19:06.879 rap because he helped so many of my artists. I 0:19:06.880 --> 0:19:10.119 didn't really care if he could rap or not. You know, 0:19:11.040 --> 0:19:12.000 do what you want to do, Bro. 0:19:12.160 --> 0:19:15.200 You just gave us too many hit records. The first 0:19:15.200 --> 0:19:16.280 time we heard him. 0:19:16.280 --> 0:19:19.399 Was that did you see like, obviously nobody can predict 0:19:19.400 --> 0:19:21.879