WEBVTT - TechStuff Watches Youtube 0:00:00.280 --> 0:00:02.960 Brought to you by the reinvented two thousand twelve Camray. 0:00:03.160 --> 0:00:08.880 It's ready. Are you get in touch with technology with 0:00:09.000 --> 0:00:17.520 tech Stuff from how stuff works dot com. Hello everyone, 0:00:17.600 --> 0:00:21.079 welcome to tech stuff. My name is Chris Poulette and 0:00:21.079 --> 0:00:23.440 I am an editor at how stuff works dot com. 0:00:23.440 --> 0:00:27.200 Sitting across from me, smirking at my unusual delivery as usual, 0:00:27.360 --> 0:00:30.880 is senior writer Jonathan Strickland. I've got an idea for 0:00:30.960 --> 0:00:33.600 a movie, and it goes like this. It's about a 0:00:33.640 --> 0:00:35.800 boy who gets his finger caught in a bottle of 0:00:35.920 --> 0:00:41.320 Mr pib. You know, he mystifies me. If somebody can 0:00:41.320 --> 0:00:43.920 clue me in as to the genesis of that quote, 0:00:44.080 --> 0:00:48.560 please let us know. It's a fantastic song. Alright, So 0:00:48.960 --> 0:00:51.640 today we're going to talk about something that we can't 0:00:51.640 --> 0:00:54.040 believe we haven't talked about before. Yeah. In fact, we 0:00:54.120 --> 0:00:56.720 did a search just before we got it started on 0:00:56.760 --> 0:00:58.920 this podcast just to make sure we haven't talked about 0:00:58.920 --> 0:01:01.440 it before. And according to our search, we have never 0:01:01.520 --> 0:01:05.280 talked about YouTube, at least not specifically about YouTube. I'm 0:01:05.319 --> 0:01:09.800 sure we've mentioned YouTube because you know, there's a site 0:01:09.800 --> 0:01:16.000 called YouTube. So YouTube turns out it's a big thing um, yeah, 0:01:16.040 --> 0:01:21.479 it's it's interesting to think it's just six years old. Yeah, 0:01:21.520 --> 0:01:24.320 you know, it's a little six and a half. So 0:01:24.720 --> 0:01:27.400 it's but it's it's hard to it's hard to think 0:01:27.440 --> 0:01:30.959 about the Internet before YouTube because YouTube is just everywhere, 0:01:31.120 --> 0:01:33.360 like either you're on the site or you're going to 0:01:33.520 --> 0:01:36.880 some blog or some news site that has incorporated a 0:01:36.880 --> 0:01:41.760 YouTube video into an article. I mean it's everywhere. Yeah. 0:01:41.800 --> 0:01:44.679 Not only that, but you know, of course, uh, the 0:01:45.640 --> 0:01:50.800 UM Apple mobile operating system iOS, famous for not using flash, 0:01:50.800 --> 0:01:54.720 had to incorporate a U YouTube specific app because YouTube 0:01:54.840 --> 0:01:58.840 used flash on its uh delivery pages radio pages, so 0:01:58.880 --> 0:02:02.320 you couldn't go to you tube via the web browser 0:02:02.360 --> 0:02:05.760 and watch it because it flash wasn't supported on the iOS, right, right, 0:02:05.800 --> 0:02:08.640 So they made an app specifically for that. Course. Android 0:02:08.639 --> 0:02:11.680 also has a YouTube app UM. And and also we 0:02:11.680 --> 0:02:13.680 should go ahead and point out before anyone writes in 0:02:14.080 --> 0:02:19.480 that YouTube is very busy converting over flash videos to 0:02:19.639 --> 0:02:23.240 HTML five. Yes, yes, so you can watch on non 0:02:23.360 --> 0:02:28.400 flash enabled browsers of any type. UM. Also video cameras 0:02:28.440 --> 0:02:30.840 now you know they're their internet some of them are 0:02:30.880 --> 0:02:35.080 Internet enabled and you can go ahead and upload, shoot 0:02:35.120 --> 0:02:37.480 and upload right away. So I mean, just the fact 0:02:37.520 --> 0:02:39.840 that the feature is built in specifically so that you 0:02:39.880 --> 0:02:42.840 can upload your videos online shows what kind of a 0:02:42.880 --> 0:02:45.679 difference YouTube is made in our If I use my 0:02:45.720 --> 0:02:48.480 smartphone and I take a video, one of my options 0:02:48.560 --> 0:02:50.920 is I can share it directly to my YouTube channel 0:02:51.120 --> 0:02:54.200 immediately after I'm done shooting it, assuming that I've got 0:02:54.280 --> 0:02:58.280 a connection strong enough to send that data up to YouTube, 0:02:58.680 --> 0:03:01.919 which is pretty awesome. Yeah, it means that the user 0:03:01.960 --> 0:03:05.920 generated content era is really in full swing right now 0:03:05.960 --> 0:03:09.400 because you've got people who are reporting news events, they're 0:03:09.440 --> 0:03:13.400 capturing historic moments on their phones, and it's immediately sharing 0:03:13.639 --> 0:03:17.240 with billions of people around the world. Um, that's pretty phenomenal. 0:03:17.560 --> 0:03:19.440 That's a that's a great story to tell, right because 0:03:19.480 --> 0:03:24.200 you're like, hey, you know that we often wonder what 0:03:24.480 --> 0:03:29.160 is the the personal experience of this particular historic event, 0:03:29.400 --> 0:03:31.600 And we know this historic event happened, but what was 0:03:31.639 --> 0:03:35.240 it like if you were there? And now, more often 0:03:35.240 --> 0:03:39.240 than not, we know because someone somewhere had a device 0:03:39.280 --> 0:03:43.880 that was capturing video and then they uploaded it to YouTube. So, 0:03:44.280 --> 0:03:47.480 believe it or not, this all began on Valentine's Day, 0:03:47.720 --> 0:03:52.920 February two thousand five. Uh, the It was the the 0:03:53.040 --> 0:03:57.720 idea of three coworkers, Steve Chen, Chad Hurley, and Joe 0:03:57.880 --> 0:04:03.800 Ed Karim, who worked for a company called pay Pal. Yeah, 0:04:03.840 --> 0:04:07.400 also still around and doing well. So they were heard 0:04:07.440 --> 0:04:11.080 of that they were working for PayPal, and they saw 0:04:11.120 --> 0:04:15.160 an opportunity. They thought, what if we created a website 0:04:15.200 --> 0:04:18.200 that would allow people to upload and share videos. It's 0:04:18.200 --> 0:04:20.120 sort of the same way that people were uploading and 0:04:20.160 --> 0:04:23.120 sharing photos. But you know, there were there were a 0:04:23.160 --> 0:04:26.320 few sites online where you could find video online. It's 0:04:26.360 --> 0:04:29.240 not like video had never been done online before, but 0:04:29.320 --> 0:04:32.760 there wasn't a place to go to create an account 0:04:32.800 --> 0:04:36.560 and become a part of a user generated video site. 0:04:37.000 --> 0:04:40.800 And uh so they registered the domain name YouTube dot 0:04:40.839 --> 0:04:45.240 com in February two thousan five, and the first video 0:04:45.480 --> 0:04:49.039 on YouTube dot com didn't go up until April, almost 0:04:49.040 --> 0:04:51.680 the end of April two thousan five. And again this 0:04:51.760 --> 0:04:55.400 was a chowd kareem at the San Diego Zoo with 0:04:55.440 --> 0:05:03.240 some elephants called me at the zoo. Yes, okay anyway, 0:05:03.600 --> 0:05:07.200 um so yeah, he he. Uh. This was not a 0:05:07.279 --> 0:05:10.320 huge internet sensation because at that time, no one could 0:05:10.360 --> 0:05:13.680 access YouTube. It wasn't until May that they launched a 0:05:13.760 --> 0:05:19.320 beta of the of YouTube dot com and at that. Yeah, 0:05:19.440 --> 0:05:22.400 so they launched a beta in in two thousand five 0:05:22.440 --> 0:05:26.960 of May, and they attract around thirty thousand viewers each day, 0:05:27.640 --> 0:05:32.240 which for a site that's just launching, is that's pretty significant. 0:05:32.640 --> 0:05:34.719 You know, that's you know, that's that's a good amount 0:05:34.720 --> 0:05:37.200 of traffic to see people who people who launch a 0:05:37.240 --> 0:05:40.400 brand new site that had no presence on the web beforehand. 0:05:41.040 --> 0:05:45.680 That's exciting and uh and it it was doing pretty well. 0:05:45.760 --> 0:05:49.400 But then they decided to try and um increase their 0:05:49.480 --> 0:05:53.479 membership by running a promotion. Did you hear about this 0:05:53.520 --> 0:06:00.160 promotion that they did? So they're in beta and they 0:06:00.240 --> 0:06:02.560 run a promotion that says they will give away one 0:06:02.680 --> 0:06:05.080 iPod nano per day through the end of the year, 0:06:06.560 --> 0:06:10.960 which was a membership drive attempt essentially, and it worked. 0:06:12.040 --> 0:06:14.840 People started signing up like gangbusters, hoping to win one 0:06:14.839 --> 0:06:19.160 of those iPod nanos. Well, then you've got these three 0:06:19.200 --> 0:06:22.839 guys who say, look, we've got this videos sharing site. 0:06:23.200 --> 0:06:25.280 We've got a huge amount of interest. Look at how 0:06:25.320 --> 0:06:28.440 many people are signing up per day. Look at how 0:06:28.440 --> 0:06:31.640 many thousands of people are watching videos per day. So 0:06:31.680 --> 0:06:35.920 they start shopping that around to venture capitalists, and uh 0:06:36.080 --> 0:06:40.520 that got venture capitalists interested in investing, and by November 0:06:40.560 --> 0:06:45.200 of two thousand five, uh Sequoia invested three point five 0:06:45.320 --> 0:06:51.480 million dollars in funding to YouTube. So this this site 0:06:51.560 --> 0:06:55.040 is half a year old, right, it has no way 0:06:55.080 --> 0:06:57.640 of generating revenue at this point. There's no way for 0:06:57.760 --> 0:07:00.200 YouTube to make money. There's they don't they don't have 0:07:00.200 --> 0:07:03.560 anything in place. They don't charge anyone for uploading stuff, 0:07:03.800 --> 0:07:09.520 and only that video has a pretty high bandwidth requirement. Yeah, 0:07:09.560 --> 0:07:13.400 and it's anyone who has their own website on their 0:07:13.440 --> 0:07:17.280 own web host knows a lot of companies charge for 0:07:17.760 --> 0:07:20.800 the amount of bandwidth that you use. Now, UH mine 0:07:21.600 --> 0:07:24.680 says it doesn't. However, if I had a website the 0:07:24.680 --> 0:07:26.480 size of Amazon on there, I don't know if they 0:07:26.480 --> 0:07:30.800 would change their Like, okay, we don't except for you. 0:07:30.800 --> 0:07:34.920 You know. Now now we're talking big bandwid Yeah, because 0:07:34.920 --> 0:07:38.440 you're talking about lots of resources dedicated on the network 0:07:38.680 --> 0:07:40.960 to keep your site going. Not just your site, like, 0:07:41.080 --> 0:07:44.080 not just the servers that you're running and wherever you 0:07:44.120 --> 0:07:46.960 happen to be, but the actual backbone of the Internet, 0:07:47.000 --> 0:07:49.920 you know, having to carry that traffic and of course, 0:07:49.920 --> 0:07:52.400 there's arguments about whether or not that would slow down 0:07:52.480 --> 0:07:55.520 other traffic, and then there's arguments about whether or not 0:07:56.000 --> 0:07:58.960 that's the responsibility of the Internet service provider versus the 0:07:59.120 --> 0:08:02.360 site owner. We're not going to get into all that. Plus, 0:08:02.480 --> 0:08:04.600 you make a good point, it's not really when you 0:08:04.640 --> 0:08:07.000 think about it, it's not just bandwidth, it's also server 0:08:07.120 --> 0:08:11.320 space because video can be very resource intensive, both bandwidth 0:08:11.320 --> 0:08:14.640 and server space, and so, uh, this is going to 0:08:14.720 --> 0:08:18.640 require some money to to keep it going and growing 0:08:18.680 --> 0:08:21.160 at that rate. Yeah, because YouTube does not take a 0:08:21.240 --> 0:08:24.520 peer to peer approach. It's not it's not like your 0:08:24.640 --> 0:08:27.520 video is hosted on your computer and people are watching 0:08:27.560 --> 0:08:30.760 it through you know, YouTube's acting as some sort of 0:08:30.760 --> 0:08:33.160 traffic controller and allowing people to watch it. You know, 0:08:33.679 --> 0:08:37.160 you are uploading those videos to YouTube, and so YouTube 0:08:37.200 --> 0:08:39.720 has to store those videos somewhere, which means that they 0:08:39.760 --> 0:08:43.080 have a server farm actually probably lots of them by now, 0:08:43.120 --> 0:08:46.280 because by now especially yeah, by now, well we'll get 0:08:46.280 --> 0:08:49.840 back to talking about two thousand and five. So three 0:08:49.840 --> 0:08:52.760 point five million dollars in funding that lets YouTube continue 0:08:52.800 --> 0:08:56.520 to uh, to stay afloat and work and grow and 0:08:56.760 --> 0:08:59.400 kind of figure out what they're gonna do so. By 0:08:59.440 --> 0:09:03.200 that time, they were up to about two million videos 0:09:03.960 --> 0:09:09.000 viewed per day and two thousand registered users. So you 0:09:09.040 --> 0:09:13.760 get down to December of two thousand five, December five 0:09:13.800 --> 0:09:16.760 and YouTube opens officially to the public. They are out 0:09:16.800 --> 0:09:19.960 of beta. So they got three point five millions dollars 0:09:20.000 --> 0:09:25.000 before even getting out of beta. Man, when I hear 0:09:25.000 --> 0:09:29.720 stories like this, I just think I'm so stupid. I 0:09:29.760 --> 0:09:33.000 wish I were smart like these guys. These guys, they 0:09:33.080 --> 0:09:36.680 just nailed it right. So December fifteen, two thousand five, 0:09:36.880 --> 0:09:43.160 opens officially. There are twenty people working for YouTube, a 0:09:43.280 --> 0:09:46.800 staff of twenty people, around twenty people working for that company. 0:09:47.080 --> 0:09:51.120 And do you know what happened on December five? What happened? 0:09:51.120 --> 0:09:54.680 Two days out of beta? What's that lazy Sunday? Happened? 0:09:55.880 --> 0:10:00.480 The Saturday night live clip I posted to YouTube and 0:10:00.640 --> 0:10:05.760 started getting two million views per week. Um. That's also 0:10:06.040 --> 0:10:12.320 what helped launch Andy Sandberg's you know, startdom to startom Um, 0:10:12.360 --> 0:10:14.480 not that he hadn't started it on his own, you 0:10:14.520 --> 0:10:19.040 know that right, Lonely Island. But um, actually, according to 0:10:19.080 --> 0:10:23.040 my notes, UM NBC two months later said you can't 0:10:23.080 --> 0:10:26.240 show this anymore and YouTube pulled it down. Of course, 0:10:26.480 --> 0:10:29.680 that just illustrates that copyright has been an issue for 0:10:30.000 --> 0:10:32.680 YouTube from the beginning. Yeah, and we'll get more into 0:10:32.720 --> 0:10:36.800 that in a little bit. Yeah, the I actually read something. 0:10:36.800 --> 0:10:38.200 I didn't write it down to my notes, so I 0:10:38.200 --> 0:10:40.800 don't have the specific date, but I did read something 0:10:40.800 --> 0:10:44.600 about how Jon Stewart appeared on a news talk show 0:10:44.720 --> 0:10:47.360 wasn't the Daily Show, it was some other show that 0:10:47.440 --> 0:10:50.040 he was on in his capacity as host of the 0:10:50.120 --> 0:10:53.000 Daily Show, and that more people viewed it on YouTube 0:10:53.000 --> 0:10:55.240 than they saw it on television. And so that was 0:10:55.280 --> 0:10:57.400 another one of those wake up calls of hey, this 0:10:57.480 --> 0:11:00.720 is this is a big deal. Uh So, getting into 0:11:00.800 --> 0:11:03.280 January of two thousand six, by that time, users are 0:11:03.280 --> 0:11:06.840 watching around twenty five million videos per day. So that's 0:11:06.840 --> 0:11:12.360 a astronomical number. I mean, you think about less than 0:11:12.360 --> 0:11:14.280 a year old. It went from thirty thousand views a 0:11:14.400 --> 0:11:18.120 day when it first launched two over twenty five million 0:11:18.240 --> 0:11:22.280 videos per day. Um and by March of that year, 0:11:22.400 --> 0:11:25.760 users were uploading twenty thousand videos per day. So you've 0:11:25.800 --> 0:11:28.880 got twenty thousand videos being uploaded each day, You've got 0:11:28.960 --> 0:11:33.160 twenty million videos being watched each day. It's you know, 0:11:33.240 --> 0:11:36.199 it's clearly a phenomenon. And then in April of two 0:11:36.200 --> 0:11:39.880 thousand six, YouTube gets another eight million dollars in funding 0:11:40.040 --> 0:11:44.040 from from venture capitalists. Because at that point there beenwidth 0:11:44.080 --> 0:11:49.360 costs were around one million dollars per month. It's pretty significant. Yeah, 0:11:49.520 --> 0:11:51.920 still didn't have any way of generating revenue. By the way, 0:11:51.960 --> 0:11:55.760 So you've got this company that again sounds familiar, doesn't 0:11:55.760 --> 0:11:59.079 have any way of making money, is very expensive to operate, 0:11:59.800 --> 0:12:03.160 and is incredibly popular, and so you have this question of, well, 0:12:03.200 --> 0:12:05.760 it's amazingly popular and if it went away, people would 0:12:05.760 --> 0:12:09.280 be really upset. And Uh, there's gonna be opportunity here, 0:12:09.320 --> 0:12:11.960 we just haven't been able to create it yet. Uh. 0:12:12.120 --> 0:12:14.680 Do you back that horse or do you say, you 0:12:14.720 --> 0:12:18.920 know what, Uh, it's an interesting idea, but I just 0:12:18.960 --> 0:12:21.040 don't think my money is gonna be safe there. Well, 0:12:21.080 --> 0:12:22.839 if you were one of those capitalists back in two 0:12:22.840 --> 0:12:26.600 thousand and six, I hope you backed your horse. Well, 0:12:26.640 --> 0:12:30.120 you know, if if if I were, uh, let's say, 0:12:30.120 --> 0:12:32.480 working for a very large company at this point, I 0:12:32.520 --> 0:12:35.600 would be thinking, wow, look at this. You know, they 0:12:35.640 --> 0:12:41.320 don't have a plan. Uh, but it's obvious there's opportunity here. 0:12:41.720 --> 0:12:45.480 And uh, if we if we say, purchase them outright? 0:12:46.360 --> 0:12:48.480 We could, uh, we could. We could make a lot 0:12:48.520 --> 0:12:51.839 of this, or it could it could you know, be 0:12:51.880 --> 0:12:53.640 too much for us to handle if we can't find 0:12:53.679 --> 0:12:55.480 a way to monetize it. If we just had some 0:12:55.960 --> 0:12:58.760 creative people who were really good at finding ways to 0:12:58.800 --> 0:13:01.200 make money from something like that, we could buy these 0:13:01.240 --> 0:13:06.080 guys outright. That would be amazing, wouldn't it. I mean, 0:13:06.120 --> 0:13:10.600 you'd have to be somebody big. You're you're foreshadowing. I 0:13:10.600 --> 0:13:13.560 haven't gotten there yet. I'm just saying, okay, okay, Well 0:13:13.559 --> 0:13:15.200 we'll keep that in mind. Well, do you know what 0:13:15.240 --> 0:13:18.080 happened In April six, two thou six, one of the 0:13:18.200 --> 0:13:21.560 greatest YouTube videos of all time was uploaded to YouTube. Yes, 0:13:21.640 --> 0:13:24.680 one of the ones that, for for many many ages 0:13:25.120 --> 0:13:28.720 held the title of the most watched YouTube video of 0:13:28.760 --> 0:13:32.240 all time. It is no longer that that video. By 0:13:32.240 --> 0:13:34.360 the way, I will tell you what is the most 0:13:34.400 --> 0:13:37.280 watched video of all time on YouTube? Towards the end 0:13:37.280 --> 0:13:40.439 of the podcast, okay, is this uh the Evolution of dance? 0:13:40.480 --> 0:13:46.160 The Evolution of dance, Yes, which at the time of 0:13:46.160 --> 0:13:49.400 the recording of this podcast has about two point five 0:13:49.640 --> 0:13:52.760 million views. That's a lot of views. That's a lot 0:13:52.760 --> 0:13:56.040 of Ye, that's still one of the most watched video, 0:13:56.200 --> 0:13:59.320 especially when you talk about user generated because the one 0:13:59.400 --> 0:14:01.800 that has taken the top spot now is not a 0:14:01.880 --> 0:14:05.960 user generated video. So we'll we'll go back into that 0:14:06.080 --> 0:14:07.880 nixt and talk about that in a little bit. Because 0:14:07.960 --> 0:14:10.719 YouTube has gotten so big now that major players and 0:14:10.960 --> 0:14:15.160 other forms of media have partnered with YouTube because your 0:14:15.320 --> 0:14:18.240 YouTube's where the audience is, right, I mean, you have 0:14:18.320 --> 0:14:20.240 these major players that could be putting their stuff on 0:14:20.280 --> 0:14:22.760 their own sites, and most of them do, but if 0:14:22.760 --> 0:14:25.120 the audience is already at YouTube, it makes sense to 0:14:25.200 --> 0:14:27.080 partner with him and and not fight with them. And 0:14:27.120 --> 0:14:29.120 we'll get more into that in a little bit. So, 0:14:30.200 --> 0:14:32.600 uh yeah, that that launched on April six. That was 0:14:32.680 --> 0:14:35.120 that was first uploaded then. And if you don't know 0:14:35.160 --> 0:14:37.680 what the Evolution of Dance video is on YouTube, you 0:14:37.680 --> 0:14:39.960 should go check it out. It is pretty entertaining. It's 0:14:39.960 --> 0:14:43.320 a guy who named Judson who does a series of 0:14:43.440 --> 0:14:47.720 dances from various eras and it's not truly an evolution 0:14:47.760 --> 0:14:50.240 because he jumps around in the timeline quite a little bit, 0:14:50.280 --> 0:14:53.400 but it is an entertaining, uh show of some of 0:14:53.400 --> 0:14:57.080 the more ridiculous dance moves that that human beings have 0:14:57.200 --> 0:15:00.680 created over time. And he's quite quite funny in the 0:15:00.720 --> 0:15:03.800 way he strings them together. He doesn't a very very 0:15:03.800 --> 0:15:06.840 fluid and funny way. Um. And if you haven't seen it, 0:15:06.880 --> 0:15:11.440 then that's pretty remarkable since a two million point five 0:15:12.320 --> 0:15:16.520 you know, people, well maybe not people views because some 0:15:16.560 --> 0:15:20.560 of those are probably repeat viewings. Um. And then you 0:15:20.640 --> 0:15:26.400 get to right around that time, YouTube accounted for forty 0:15:25.120 --> 0:15:29.520 three of all the videos viewed on the internet back 0:15:29.560 --> 0:15:34.680 in uh in two thousand and six, So if you 0:15:34.720 --> 0:15:37.840 were watching a video on the Internet, there was nearly 0:15:37.960 --> 0:15:41.360 a fifty fifty chance that was on YouTube. Yeah, and 0:15:41.560 --> 0:15:45.800 so it's YouTube and everybody else and of them is YouTube. 0:15:45.840 --> 0:15:49.040 That is that's huge. I mean, that's huge for anything 0:15:49.120 --> 0:15:51.480 anything on the internet. If you're like, you know, I 0:15:51.520 --> 0:15:53.960 sell shoes on the internet, and forty percent of the 0:15:53.960 --> 0:15:55.840 people who buy shoes on the internet do it through 0:15:55.880 --> 0:15:59.240 my store, that means, you know, all of your competitors 0:15:59.280 --> 0:16:02.520 added together, are just barely more of the market than 0:16:02.560 --> 0:16:06.720 you are. That is a huge story. Uh. And then 0:16:07.960 --> 0:16:10.960 we get into July of two thousand and six. At 0:16:10.960 --> 0:16:14.160 that point they hit a hundred million videos viewed per 0:16:14.240 --> 0:16:19.400 day and the staff. This this was reflected in YouTube's 0:16:19.520 --> 0:16:23.240 hiring craze. They went from a staff of twenty to 0:16:23.440 --> 0:16:28.800 just over thirty. Clearly they were drunk with power. Um. 0:16:29.000 --> 0:16:31.400 Now this is a good example because the YouTube, I mean, 0:16:32.120 --> 0:16:36.360 we should also point out YouTube launched after the bubble 0:16:36.400 --> 0:16:41.760 burst in the dot com bubble, so presumably they were 0:16:41.760 --> 0:16:43.920 able to learn from some of the mistakes made by 0:16:43.920 --> 0:16:47.400 companies in the dot com bubble where they there were 0:16:47.440 --> 0:16:51.080 other companies before the bubble burst that started to get big, 0:16:51.440 --> 0:16:55.560 got a huge uh investment going where lots of people 0:16:55.560 --> 0:16:59.600 were pouring money into these companies. They expanded out of control, 0:17:00.120 --> 0:17:03.600 far beyond their capability of managing that, and then they collapsed. 0:17:04.160 --> 0:17:07.840 YouTube took a different view there. They expanded, but it 0:17:07.920 --> 0:17:09.800 wasn't like they went from a staff of twenty to 0:17:09.880 --> 0:17:12.480 a staff of two hundred to a staff of two thousand. 0:17:12.920 --> 0:17:14.520 You know, they were doing it in a much more 0:17:14.560 --> 0:17:17.600 controlled way, which is you know, I don't know any 0:17:17.600 --> 0:17:19.880 of the founders of YouTube, they won't return my calls, 0:17:19.920 --> 0:17:22.840 but I assume that they were. They were doing this 0:17:22.880 --> 0:17:27.159 in a very deliberate way. You know, they weren't hiring 0:17:27.160 --> 0:17:29.720 people just because they could hire people. They were hiring 0:17:29.760 --> 0:17:33.160 the people they needed, which is, you know, a great advice. 0:17:34.160 --> 0:17:36.840 So now we're getting into October two thousand and six, 0:17:36.920 --> 0:17:41.119 and this is where the foreshadowing that Chris was was 0:17:41.359 --> 0:17:45.359 engaged in earlier pays off. So it was October nine, 0:17:45.440 --> 0:17:50.159 two thousand six, when a certain announcement hit the the interwebs, 0:17:50.200 --> 0:17:51.960 which I know some of you hate, so I'm gonna 0:17:51.960 --> 0:17:55.320 say it again, the interwebs, the series of tubes, the 0:17:55.400 --> 0:17:58.200 series of tubes. Yes, this was when a certain large 0:17:58.280 --> 0:18:02.080 company said that it was interested in purchasing YouTube for 0:18:02.160 --> 0:18:07.000 a tidy little sum, only one point six five billion 0:18:07.359 --> 0:18:10.439 with a B with a B dollars. That is a 0:18:10.680 --> 0:18:14.360 big with the B number. When you factor in all 0:18:14.359 --> 0:18:16.639 the investment money we've talked about up to this point, 0:18:16.920 --> 0:18:20.879 it ranged it's right around twelve million with an M. 0:18:20.920 --> 0:18:22.359 So for a company to come out and say I 0:18:22.359 --> 0:18:24.760 want to buy you for one point six five billion 0:18:24.960 --> 0:18:28.359 with a B, you listen. And of course that that 0:18:28.440 --> 0:18:36.120 company's name was Google, yep, Google, and uh Google was saying, hey, 0:18:36.200 --> 0:18:38.720 you know, we see potential in this in this as 0:18:39.160 --> 0:18:42.480 we think that this is a valuable company. We wanted 0:18:42.520 --> 0:18:45.640 to be part of ours and at that time, that 0:18:45.720 --> 0:18:48.359 was the most Google had ever paid for an acquisition. 0:18:49.480 --> 0:18:52.439 Since then, Google has thrown money around like it was nothing, 0:18:53.000 --> 0:18:55.600 but at back in two thousand six one point six 0:18:55.640 --> 0:18:59.040 five billion dollars, that was the biggest acquisition they had 0:18:59.080 --> 0:19:02.320 made up to that point. Yes, yes, so they got 0:19:02.359 --> 0:19:04.560 a lot for their money though, oh they sure did. 0:19:04.840 --> 0:19:08.640 They got a lot of bandwidth charges from um. Yeah. 0:19:08.720 --> 0:19:12.440 And and so you want to continue with your timeline, 0:19:12.480 --> 0:19:15.280 because that's that's where my timeline where I ended. And 0:19:15.320 --> 0:19:18.639 I started focusing on more kind of stats about YouTube. 0:19:18.680 --> 0:19:20.359 But you've got more about their history. If you have 0:19:20.400 --> 0:19:23.480 any other highlights you would like to hit, yeah, um, yeah, 0:19:23.520 --> 0:19:27.000 I actually pulled part of my time from the Brief 0:19:27.040 --> 0:19:30.960 but Impactful History of YouTube by H. David Lydsky And 0:19:31.000 --> 0:19:34.080 this was actually done in February two ten. There have 0:19:34.160 --> 0:19:39.680 been some other stuff, other significant events. That's probably the biggest. Uh, 0:19:39.720 --> 0:19:43.159 that's probably where the the YouTube the pure YouTube timeline 0:19:43.359 --> 0:19:47.000 ends to some degree. Um. But there are some some 0:19:47.040 --> 0:19:50.119 important events since the Google acquisition. One of the first 0:19:50.280 --> 0:19:56.080 was the presidential debate. July seven was the first YouTube 0:19:56.200 --> 0:20:01.360 CNN debate UM and people were allowed to submit their 0:20:01.359 --> 0:20:05.720 own questions on video, so that aired. Although that aired 0:20:05.760 --> 0:20:09.840 on on national TV. It also it was sort of 0:20:09.840 --> 0:20:14.359 a marriage between uh TV and YouTube, which was, you know, 0:20:14.400 --> 0:20:18.560 a very different sort of opportunity for debate because usually 0:20:18.600 --> 0:20:22.600 the questions for presidential abate are decided upon by you know, 0:20:22.640 --> 0:20:26.000 the news agencies, UH and people who are preparing these 0:20:26.040 --> 0:20:30.040 and they're unveiled right then and there. Um let's see. 0:20:30.240 --> 0:20:33.760 UH and and seven of the sixteen presidential candidates in 0:20:33.800 --> 0:20:37.240 the two thousand eight presidential election UH in the United 0:20:37.240 --> 0:20:42.240 States were announced on YouTube. UM. So that just shows 0:20:42.280 --> 0:20:46.840 that the politics in the United States are being influenced 0:20:46.840 --> 0:20:51.720 by uh, the audiences who are tuning in to the internet. UM. 0:20:51.800 --> 0:20:57.639 Susan Boyle in two thousand nine became a celebrity on YouTube. Uh. 0:20:57.680 --> 0:21:00.240 You know, we've talked about people that. That's probably why 0:21:00.280 --> 0:21:02.320 you were thinking that we had a YouTube episode, because 0:21:02.320 --> 0:21:05.879 we were talking about people who got picked up after 0:21:06.000 --> 0:21:08.960 being that's true. We talked about people who became like 0:21:09.040 --> 0:21:16.760 celebrities like Mr Bieber. Yeah, well what and that's foreshadowing. UM. 0:21:16.880 --> 0:21:20.119 Let's see. In October two thousand nine, YouTube passed a 0:21:20.200 --> 0:21:23.159 billion videos per day. You know, you've but you've skipped 0:21:23.160 --> 0:21:26.720 over a very important day in YouTube history, which one 0:21:26.760 --> 0:21:30.280 was that January nine? Which one? What what? What? What happened? 0:21:30.320 --> 0:21:33.879 Then there was a video that I think is incredibly 0:21:33.920 --> 0:21:38.280 important that was uploaded on January nine. Does it involve 0:21:38.359 --> 0:21:42.520 a very furry personality. No, no, no, no, Keyboard Cat 0:21:42.560 --> 0:21:45.120 was before that. I was gonna say no to January 0:21:45.160 --> 0:21:48.639 three two nine was annoying Orange? Is this real life? 0:21:50.119 --> 0:21:57.640 I have two fingers, I have four fingers. David after Dinnie, Yeah, 0:21:57.720 --> 0:21:59.880 which again, you know, you were just talking about Susan 0:22:00.000 --> 0:22:05.560 while becoming a big celebrity. Well, some other folks became 0:22:05.760 --> 0:22:10.320 sort of celebrities too through YouTube videos that just went viral. 0:22:10.480 --> 0:22:14.080 And David after the Dentist After the Dentist is a 0:22:14.200 --> 0:22:17.679 viral video that hit over a hundred million views, almost 0:22:17.680 --> 0:22:19.600 a hundred and one million views of the recording of 0:22:19.640 --> 0:22:24.280 this podcast. And that's, you know, again, an example of 0:22:24.280 --> 0:22:28.000 how powerful YouTube had become at that point, because, uh, 0:22:28.400 --> 0:22:30.800 through their partner program, which we'll talk about in a second, 0:22:31.160 --> 0:22:34.160 you could actually start making money off of a video 0:22:34.200 --> 0:22:35.840 that you were just going to share. I mean, there 0:22:35.880 --> 0:22:39.520 was never any necessarily intent on the part of David's 0:22:39.520 --> 0:22:42.679 father to make money off this video. He just thought, 0:22:43.040 --> 0:22:46.320 my son is hilarious and I want to share this 0:22:46.400 --> 0:22:48.600 with people, and it just took off from there and 0:22:48.680 --> 0:22:52.439 afterwards he actually started making some serious cash off that. 0:22:52.440 --> 0:22:53.960 In fact, there are people who have been able to 0:22:54.520 --> 0:22:58.000 quit their day job because their YouTube channel took off. 0:22:59.200 --> 0:23:06.199 That's appressive. Um. And speaking of that too, I mean, uh, basically, 0:23:06.200 --> 0:23:09.760 according to Mr Litzky's article, uh, you know, in October, 0:23:09.760 --> 0:23:13.000 they did pass a billion videos per day. Um. But 0:23:13.080 --> 0:23:16.840 the thing is, even though they had revenue of about 0:23:16.840 --> 0:23:22.040 two million dollars that year, they spent seven million storing 0:23:22.080 --> 0:23:27.359 and serving the video. Um. And uh you know, of course, 0:23:27.560 --> 0:23:33.240 uh uh there are other bits and pieces UM yeah, 0:23:33.280 --> 0:23:36.320 I mean, like I see what you did there. Um. 0:23:36.400 --> 0:23:38.840 You know the partnerships you mentioned with some of the 0:23:39.400 --> 0:23:42.600 content agencies because they're up until this point we've kind 0:23:42.600 --> 0:23:46.200 of avoided talking about, um, you know, people who had 0:23:46.240 --> 0:23:50.280 butted heads with YouTube over licensing and copyright issues. We 0:23:50.280 --> 0:23:52.159 should probably touch on that. In fact, in fact that 0:23:52.280 --> 0:23:57.560 the most famous one was Viacom Yes Viacom. Viacom sued 0:23:57.840 --> 0:24:00.840 YouTube Yes for a copyright and inagment because what was 0:24:00.880 --> 0:24:03.600 happening was that you had users that were uploading videos 0:24:03.640 --> 0:24:08.119 that contained copyrighted material. Music videos. Music videos were a 0:24:08.160 --> 0:24:12.000 big one, or using songs um that Sony also was 0:24:12.400 --> 0:24:16.199