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Speaker 1: Brought to you by the reinvented two thousand twelve Camray.

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Speaker 1: It's ready. Are you get in touch with technology with

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Speaker 1: tech Stuff from how stuff works dot com. Hello everyone,

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Speaker 1: welcome to tech stuff. My name is Chris Poulette and

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Speaker 1: I am an editor at how stuff works dot com.

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Speaker 1: Sitting across from me, smirking at my unusual delivery as usual,

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Speaker 1: is senior writer Jonathan Strickland. I've got an idea for

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Speaker 1: a movie, and it goes like this. It's about a

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Speaker 1: boy who gets his finger caught in a bottle of

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Speaker 1: Mr pib. You know, he mystifies me. If somebody can

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Speaker 1: clue me in as to the genesis of that quote,

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Speaker 1: please let us know. It's a fantastic song. Alright, So

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Speaker 1: today we're going to talk about something that we can't

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Speaker 1: believe we haven't talked about before. Yeah. In fact, we

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Speaker 1: did a search just before we got it started on

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Speaker 1: this podcast just to make sure we haven't talked about

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Speaker 1: it before. And according to our search, we have never

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Speaker 1: talked about YouTube, at least not specifically about YouTube. I'm

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Speaker 1: sure we've mentioned YouTube because you know, there's a site

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Speaker 1: called YouTube. So YouTube turns out it's a big thing um, yeah,

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Speaker 1: it's it's interesting to think it's just six years old. Yeah,

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Speaker 1: you know, it's a little six and a half. So

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Speaker 1: it's but it's it's hard to it's hard to think

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Speaker 1: about the Internet before YouTube because YouTube is just everywhere,

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Speaker 1: like either you're on the site or you're going to

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Speaker 1: some blog or some news site that has incorporated a

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Speaker 1: YouTube video into an article. I mean it's everywhere. Yeah.

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Speaker 1: Not only that, but you know, of course, uh, the

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Speaker 1: UM Apple mobile operating system iOS, famous for not using flash,

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Speaker 1: had to incorporate a U YouTube specific app because YouTube

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Speaker 1: used flash on its uh delivery pages radio pages, so

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Speaker 1: you couldn't go to you tube via the web browser

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Speaker 1: and watch it because it flash wasn't supported on the iOS, right, right,

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Speaker 1: So they made an app specifically for that. Course. Android

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Speaker 1: also has a YouTube app UM. And and also we

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Speaker 1: should go ahead and point out before anyone writes in

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Speaker 1: that YouTube is very busy converting over flash videos to

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Speaker 1: HTML five. Yes, yes, so you can watch on non

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Speaker 1: flash enabled browsers of any type. UM. Also video cameras

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Speaker 1: now you know they're their internet some of them are

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Speaker 1: Internet enabled and you can go ahead and upload, shoot

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Speaker 1: and upload right away. So I mean, just the fact

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Speaker 1: that the feature is built in specifically so that you

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Speaker 1: can upload your videos online shows what kind of a

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Speaker 1: difference YouTube is made in our If I use my

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Speaker 1: smartphone and I take a video, one of my options

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Speaker 1: is I can share it directly to my YouTube channel

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Speaker 1: immediately after I'm done shooting it, assuming that I've got

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Speaker 1: a connection strong enough to send that data up to YouTube,

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Speaker 1: which is pretty awesome. Yeah, it means that the user

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Speaker 1: generated content era is really in full swing right now

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Speaker 1: because you've got people who are reporting news events, they're

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Speaker 1: capturing historic moments on their phones, and it's immediately sharing

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Speaker 1: with billions of people around the world. Um, that's pretty phenomenal.

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Speaker 1: That's a that's a great story to tell, right because

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Speaker 1: you're like, hey, you know that we often wonder what

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Speaker 1: is the the personal experience of this particular historic event,

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Speaker 1: And we know this historic event happened, but what was

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Speaker 1: it like if you were there? And now, more often

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Speaker 1: than not, we know because someone somewhere had a device

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Speaker 1: that was capturing video and then they uploaded it to YouTube. So,

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Speaker 1: believe it or not, this all began on Valentine's Day,

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Speaker 1: February two thousand five. Uh, the It was the the

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Speaker 1: idea of three coworkers, Steve Chen, Chad Hurley, and Joe

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Speaker 1: Ed Karim, who worked for a company called pay Pal. Yeah,

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Speaker 1: also still around and doing well. So they were heard

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Speaker 1: of that they were working for PayPal, and they saw

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Speaker 1: an opportunity. They thought, what if we created a website

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Speaker 1: that would allow people to upload and share videos. It's

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Speaker 1: sort of the same way that people were uploading and

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Speaker 1: sharing photos. But you know, there were there were a

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Speaker 1: few sites online where you could find video online. It's

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Speaker 1: not like video had never been done online before, but

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Speaker 1: there wasn't a place to go to create an account

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Speaker 1: and become a part of a user generated video site.

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Speaker 1: And uh so they registered the domain name YouTube dot

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Speaker 1: com in February two thousan five, and the first video

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Speaker 1: on YouTube dot com didn't go up until April, almost

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Speaker 1: the end of April two thousan five. And again this

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Speaker 1: was a chowd kareem at the San Diego Zoo with

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Speaker 1: some elephants called me at the zoo. Yes, okay anyway,

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Speaker 1: um so yeah, he he. Uh. This was not a

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Speaker 1: huge internet sensation because at that time, no one could

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Speaker 1: access YouTube. It wasn't until May that they launched a

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Speaker 1: beta of the of YouTube dot com and at that. Yeah,

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Speaker 1: so they launched a beta in in two thousand five

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Speaker 1: of May, and they attract around thirty thousand viewers each day,

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Speaker 1: which for a site that's just launching, is that's pretty significant.

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Speaker 1: You know, that's you know, that's that's a good amount

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Speaker 1: of traffic to see people who people who launch a

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Speaker 1: brand new site that had no presence on the web beforehand.

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Speaker 1: That's exciting and uh and it it was doing pretty well.

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Speaker 1: But then they decided to try and um increase their

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Speaker 1: membership by running a promotion. Did you hear about this

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Speaker 1: promotion that they did? So they're in beta and they

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Speaker 1: run a promotion that says they will give away one

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Speaker 1: iPod nano per day through the end of the year,

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Speaker 1: which was a membership drive attempt essentially, and it worked.

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Speaker 1: People started signing up like gangbusters, hoping to win one

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Speaker 1: of those iPod nanos. Well, then you've got these three

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Speaker 1: guys who say, look, we've got this videos sharing site.

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Speaker 1: We've got a huge amount of interest. Look at how

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Speaker 1: many people are signing up per day. Look at how

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Speaker 1: many thousands of people are watching videos per day. So

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Speaker 1: they start shopping that around to venture capitalists, and uh

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Speaker 1: that got venture capitalists interested in investing, and by November

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Speaker 1: of two thousand five, uh Sequoia invested three point five

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Speaker 1: million dollars in funding to YouTube. So this this site

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Speaker 1: is half a year old, right, it has no way

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Speaker 1: of generating revenue at this point. There's no way for

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Speaker 1: YouTube to make money. There's they don't they don't have

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Speaker 1: anything in place. They don't charge anyone for uploading stuff,

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Speaker 1: and only that video has a pretty high bandwidth requirement. Yeah,

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Speaker 1: and it's anyone who has their own website on their

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Speaker 1: own web host knows a lot of companies charge for

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Speaker 1: the amount of bandwidth that you use. Now, UH mine

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Speaker 1: says it doesn't. However, if I had a website the

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Speaker 1: size of Amazon on there, I don't know if they

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Speaker 1: would change their Like, okay, we don't except for you.

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Speaker 1: You know. Now now we're talking big bandwid Yeah, because

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Speaker 1: you're talking about lots of resources dedicated on the network

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Speaker 1: to keep your site going. Not just your site, like,

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Speaker 1: not just the servers that you're running and wherever you

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Speaker 1: happen to be, but the actual backbone of the Internet,

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Speaker 1: you know, having to carry that traffic and of course,

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Speaker 1: there's arguments about whether or not that would slow down

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Speaker 1: other traffic, and then there's arguments about whether or not

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Speaker 1: that's the responsibility of the Internet service provider versus the

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Speaker 1: site owner. We're not going to get into all that. Plus,

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Speaker 1: you make a good point, it's not really when you

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Speaker 1: think about it, it's not just bandwidth, it's also server

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Speaker 1: space because video can be very resource intensive, both bandwidth

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Speaker 1: and server space, and so, uh, this is going to

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Speaker 1: require some money to to keep it going and growing

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Speaker 1: at that rate. Yeah, because YouTube does not take a

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Speaker 1: peer to peer approach. It's not it's not like your

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Speaker 1: video is hosted on your computer and people are watching

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Speaker 1: it through you know, YouTube's acting as some sort of

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Speaker 1: traffic controller and allowing people to watch it. You know,

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Speaker 1: you are uploading those videos to YouTube, and so YouTube

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Speaker 1: has to store those videos somewhere, which means that they

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Speaker 1: have a server farm actually probably lots of them by now,

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Speaker 1: because by now especially yeah, by now, well we'll get

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Speaker 1: back to talking about two thousand and five. So three

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Speaker 1: point five million dollars in funding that lets YouTube continue

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Speaker 1: to uh, to stay afloat and work and grow and

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Speaker 1: kind of figure out what they're gonna do so. By

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Speaker 1: that time, they were up to about two million videos

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Speaker 1: viewed per day and two thousand registered users. So you

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Speaker 1: get down to December of two thousand five, December five

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Speaker 1: and YouTube opens officially to the public. They are out

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Speaker 1: of beta. So they got three point five millions dollars

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Speaker 1: before even getting out of beta. Man, when I hear

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Speaker 1: stories like this, I just think I'm so stupid. I

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Speaker 1: wish I were smart like these guys. These guys, they

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Speaker 1: just nailed it right. So December fifteen, two thousand five,

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Speaker 1: opens officially. There are twenty people working for YouTube, a

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Speaker 1: staff of twenty people, around twenty people working for that company.

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Speaker 1: And do you know what happened on December five? What happened?

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Speaker 1: Two days out of beta? What's that lazy Sunday? Happened?

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Speaker 1: The Saturday night live clip I posted to YouTube and

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Speaker 1: started getting two million views per week. Um. That's also

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Speaker 1: what helped launch Andy Sandberg's you know, startdom to startom Um,

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Speaker 1: not that he hadn't started it on his own, you

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Speaker 1: know that right, Lonely Island. But um, actually, according to

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Speaker 1: my notes, UM NBC two months later said you can't

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Speaker 1: show this anymore and YouTube pulled it down. Of course,

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Speaker 1: that just illustrates that copyright has been an issue for

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Speaker 1: YouTube from the beginning. Yeah, and we'll get more into

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Speaker 1: that in a little bit. Yeah, the I actually read something.

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Speaker 1: I didn't write it down to my notes, so I

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Speaker 1: don't have the specific date, but I did read something

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Speaker 1: about how Jon Stewart appeared on a news talk show

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Speaker 1: wasn't the Daily Show, it was some other show that

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Speaker 1: he was on in his capacity as host of the

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Speaker 1: Daily Show, and that more people viewed it on YouTube

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Speaker 1: than they saw it on television. And so that was

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Speaker 1: another one of those wake up calls of hey, this

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Speaker 1: is this is a big deal. Uh So, getting into

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Speaker 1: January of two thousand six, by that time, users are

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Speaker 1: watching around twenty five million videos per day. So that's

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Speaker 1: a astronomical number. I mean, you think about less than

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Speaker 1: a year old. It went from thirty thousand views a

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Speaker 1: day when it first launched two over twenty five million

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Speaker 1: videos per day. Um and by March of that year,

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Speaker 1: users were uploading twenty thousand videos per day. So you've

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Speaker 1: got twenty thousand videos being uploaded each day, You've got

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Speaker 1: twenty million videos being watched each day. It's you know,

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Speaker 1: it's clearly a phenomenon. And then in April of two

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Speaker 1: thousand six, YouTube gets another eight million dollars in funding

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Speaker 1: from from venture capitalists. Because at that point there beenwidth

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Speaker 1: costs were around one million dollars per month. It's pretty significant. Yeah,

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Speaker 1: still didn't have any way of generating revenue. By the way,

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Speaker 1: So you've got this company that again sounds familiar, doesn't

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Speaker 1: have any way of making money, is very expensive to operate,

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Speaker 1: and is incredibly popular, and so you have this question of, well,

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Speaker 1: it's amazingly popular and if it went away, people would

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Speaker 1: be really upset. And Uh, there's gonna be opportunity here,

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Speaker 1: we just haven't been able to create it yet. Uh.

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Speaker 1: Do you back that horse or do you say, you

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Speaker 1: know what, Uh, it's an interesting idea, but I just

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Speaker 1: don't think my money is gonna be safe there. Well,

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Speaker 1: if you were one of those capitalists back in two

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Speaker 1: thousand and six, I hope you backed your horse. Well,

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Speaker 1: you know, if if if I were, uh, let's say,

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Speaker 1: working for a very large company at this point, I

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Speaker 1: would be thinking, wow, look at this. You know, they

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Speaker 1: don't have a plan. Uh, but it's obvious there's opportunity here.

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Speaker 1: And uh, if we if we say, purchase them outright?

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Speaker 1: We could, uh, we could. We could make a lot

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Speaker 1: of this, or it could it could you know, be

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Speaker 1: too much for us to handle if we can't find

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Speaker 1: a way to monetize it. If we just had some

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Speaker 1: creative people who were really good at finding ways to

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Speaker 1: make money from something like that, we could buy these

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Speaker 1: guys outright. That would be amazing, wouldn't it. I mean,

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Speaker 1: you'd have to be somebody big. You're you're foreshadowing. I

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Speaker 1: haven't gotten there yet. I'm just saying, okay, okay, Well

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Speaker 1: we'll keep that in mind. Well, do you know what

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Speaker 1: happened In April six, two thou six, one of the

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Speaker 1: greatest YouTube videos of all time was uploaded to YouTube. Yes,

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Speaker 1: one of the ones that, for for many many ages

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Speaker 1: held the title of the most watched YouTube video of

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Speaker 1: all time. It is no longer that that video. By

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Speaker 1: the way, I will tell you what is the most

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Speaker 1: watched video of all time on YouTube? Towards the end

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Speaker 1: of the podcast, okay, is this uh the Evolution of dance?

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Speaker 1: The Evolution of dance, Yes, which at the time of

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Speaker 1: the recording of this podcast has about two point five

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Speaker 1: million views. That's a lot of views. That's a lot

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Speaker 1: of Ye, that's still one of the most watched video,

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Speaker 1: especially when you talk about user generated because the one

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Speaker 1: that has taken the top spot now is not a

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Speaker 1: user generated video. So we'll we'll go back into that

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Speaker 1: nixt and talk about that in a little bit. Because

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Speaker 1: YouTube has gotten so big now that major players and

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Speaker 1: other forms of media have partnered with YouTube because your

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Speaker 1: YouTube's where the audience is, right, I mean, you have

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Speaker 1: these major players that could be putting their stuff on

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Speaker 1: their own sites, and most of them do, but if

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Speaker 1: the audience is already at YouTube, it makes sense to

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Speaker 1: partner with him and and not fight with them. And

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Speaker 1: we'll get more into that in a little bit. So,

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Speaker 1: uh yeah, that that launched on April six. That was

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Speaker 1: that was first uploaded then. And if you don't know

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Speaker 1: what the Evolution of Dance video is on YouTube, you

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Speaker 1: should go check it out. It is pretty entertaining. It's

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Speaker 1: a guy who named Judson who does a series of

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Speaker 1: dances from various eras and it's not truly an evolution

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Speaker 1: because he jumps around in the timeline quite a little bit,

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Speaker 1: but it is an entertaining, uh show of some of

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Speaker 1: the more ridiculous dance moves that that human beings have

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Speaker 1: created over time. And he's quite quite funny in the

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Speaker 1: way he strings them together. He doesn't a very very

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Speaker 1: fluid and funny way. Um. And if you haven't seen it,

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Speaker 1: then that's pretty remarkable since a two million point five

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Speaker 1: you know, people, well maybe not people views because some

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Speaker 1: of those are probably repeat viewings. Um. And then you

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Speaker 1: get to right around that time, YouTube accounted for forty

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Speaker 1: three of all the videos viewed on the internet back

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Speaker 1: in uh in two thousand and six, So if you

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Speaker 1: were watching a video on the Internet, there was nearly

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Speaker 1: a fifty fifty chance that was on YouTube. Yeah, and

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Speaker 1: so it's YouTube and everybody else and of them is YouTube.

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Speaker 1: That is that's huge. I mean, that's huge for anything

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Speaker 1: anything on the internet. If you're like, you know, I

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Speaker 1: sell shoes on the internet, and forty percent of the

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Speaker 1: people who buy shoes on the internet do it through

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Speaker 1: my store, that means, you know, all of your competitors

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Speaker 1: added together, are just barely more of the market than

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Speaker 1: you are. That is a huge story. Uh. And then

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Speaker 1: we get into July of two thousand and six. At

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Speaker 1: that point they hit a hundred million videos viewed per

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Speaker 1: day and the staff. This this was reflected in YouTube's

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Speaker 1: hiring craze. They went from a staff of twenty to

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Speaker 1: just over thirty. Clearly they were drunk with power. Um.

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Speaker 1: Now this is a good example because the YouTube, I mean,

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Speaker 1: we should also point out YouTube launched after the bubble

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Speaker 1: burst in the dot com bubble, so presumably they were

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Speaker 1: able to learn from some of the mistakes made by

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Speaker 1: companies in the dot com bubble where they there were

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Speaker 1: other companies before the bubble burst that started to get big,

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Speaker 1: got a huge uh investment going where lots of people

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Speaker 1: were pouring money into these companies. They expanded out of control,

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Speaker 1: far beyond their capability of managing that, and then they collapsed.

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Speaker 1: YouTube took a different view there. They expanded, but it

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Speaker 1: wasn't like they went from a staff of twenty to

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Speaker 1: a staff of two hundred to a staff of two thousand.

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Speaker 1: You know, they were doing it in a much more

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Speaker 1: controlled way, which is you know, I don't know any

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Speaker 1: of the founders of YouTube, they won't return my calls,

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Speaker 1: but I assume that they were. They were doing this

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Speaker 1: in a very deliberate way. You know, they weren't hiring

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Speaker 1: people just because they could hire people. They were hiring

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Speaker 1: the people they needed, which is, you know, a great advice.

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Speaker 1: So now we're getting into October two thousand and six,

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Speaker 1: and this is where the foreshadowing that Chris was was

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Speaker 1: engaged in earlier pays off. So it was October nine,

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Speaker 1: two thousand six, when a certain announcement hit the the interwebs,

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Speaker 1: which I know some of you hate, so I'm gonna

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Speaker 1: say it again, the interwebs, the series of tubes, the

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Speaker 1: series of tubes. Yes, this was when a certain large

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Speaker 1: company said that it was interested in purchasing YouTube for

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Speaker 1: a tidy little sum, only one point six five billion

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Speaker 1: with a B with a B dollars. That is a

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Speaker 1: big with the B number. When you factor in all

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Speaker 1: the investment money we've talked about up to this point,

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Speaker 1: it ranged it's right around twelve million with an M.

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Speaker 1: So for a company to come out and say I

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Speaker 1: want to buy you for one point six five billion

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Speaker 1: with a B, you listen. And of course that that

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Speaker 1: company's name was Google, yep, Google, and uh Google was saying, hey,

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Speaker 1: you know, we see potential in this in this as

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Speaker 1: we think that this is a valuable company. We wanted

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Speaker 1: to be part of ours and at that time, that

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Speaker 1: was the most Google had ever paid for an acquisition.

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Speaker 1: Since then, Google has thrown money around like it was nothing,

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Speaker 1: but at back in two thousand six one point six

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Speaker 1: five billion dollars, that was the biggest acquisition they had

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Speaker 1: made up to that point. Yes, yes, so they got

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Speaker 1: a lot for their money though, oh they sure did.

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Speaker 1: They got a lot of bandwidth charges from um. Yeah.

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Speaker 1: And and so you want to continue with your timeline,

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Speaker 1: because that's that's where my timeline where I ended. And

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Speaker 1: I started focusing on more kind of stats about YouTube.

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Speaker 1: But you've got more about their history. If you have

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Speaker 1: any other highlights you would like to hit, yeah, um, yeah,

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Speaker 1: I actually pulled part of my time from the Brief

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Speaker 1: but Impactful History of YouTube by H. David Lydsky And

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Speaker 1: this was actually done in February two ten. There have

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Speaker 1: been some other stuff, other significant events. That's probably the biggest. Uh,

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Speaker 1: that's probably where the the YouTube the pure YouTube timeline

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Speaker 1: ends to some degree. Um. But there are some some

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Speaker 1: important events since the Google acquisition. One of the first

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Speaker 1: was the presidential debate. July seven was the first YouTube

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Speaker 1: CNN debate UM and people were allowed to submit their

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Speaker 1: own questions on video, so that aired. Although that aired

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Speaker 1: on on national TV. It also it was sort of

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Speaker 1: a marriage between uh TV and YouTube, which was, you know,

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Speaker 1: a very different sort of opportunity for debate because usually

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Speaker 1: the questions for presidential abate are decided upon by you know,

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Speaker 1: the news agencies, UH and people who are preparing these

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Speaker 1: and they're unveiled right then and there. Um let's see.

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Speaker 1: UH and and seven of the sixteen presidential candidates in

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Speaker 1: the two thousand eight presidential election UH in the United

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Speaker 1: States were announced on YouTube. UM. So that just shows

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Speaker 1: that the politics in the United States are being influenced

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Speaker 1: by uh, the audiences who are tuning in to the internet. UM.

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Speaker 1: Susan Boyle in two thousand nine became a celebrity on YouTube. Uh.

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Speaker 1: You know, we've talked about people that. That's probably why

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Speaker 1: you were thinking that we had a YouTube episode, because

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Speaker 1: we were talking about people who got picked up after

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Speaker 1: being that's true. We talked about people who became like

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Speaker 1: celebrities like Mr Bieber. Yeah, well what and that's foreshadowing. UM.

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Speaker 1: Let's see. In October two thousand nine, YouTube passed a

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Speaker 1: billion videos per day. You know, you've but you've skipped

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Speaker 1: over a very important day in YouTube history, which one

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Speaker 1: was that January nine? Which one? What what? What? What happened?

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Speaker 1: Then there was a video that I think is incredibly

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Speaker 1: important that was uploaded on January nine. Does it involve

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Speaker 1: a very furry personality. No, no, no, no, Keyboard Cat

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Speaker 1: was before that. I was gonna say no to January

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Speaker 1: three two nine was annoying Orange? Is this real life?

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Speaker 1: I have two fingers, I have four fingers. David after Dinnie, Yeah,

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Speaker 1: which again, you know, you were just talking about Susan

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Speaker 1: while becoming a big celebrity. Well, some other folks became

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Speaker 1: sort of celebrities too through YouTube videos that just went viral.

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Speaker 1: And David after the Dentist After the Dentist is a

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Speaker 1: viral video that hit over a hundred million views, almost

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Speaker 1: a hundred and one million views of the recording of

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Speaker 1: this podcast. And that's, you know, again, an example of

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Speaker 1: how powerful YouTube had become at that point, because, uh,

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Speaker 1: through their partner program, which we'll talk about in a second,

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Speaker 1: you could actually start making money off of a video

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Speaker 1: that you were just going to share. I mean, there

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Speaker 1: was never any necessarily intent on the part of David's

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Speaker 1: father to make money off this video. He just thought,

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Speaker 1: my son is hilarious and I want to share this

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Speaker 1: with people, and it just took off from there and

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Speaker 1: afterwards he actually started making some serious cash off that.

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Speaker 1: In fact, there are people who have been able to

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Speaker 1: quit their day job because their YouTube channel took off.

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Speaker 1: That's appressive. Um. And speaking of that too, I mean, uh, basically,

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Speaker 1: according to Mr Litzky's article, uh, you know, in October,

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Speaker 1: they did pass a billion videos per day. Um. But

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Speaker 1: the thing is, even though they had revenue of about

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Speaker 1: two million dollars that year, they spent seven million storing

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Speaker 1: and serving the video. Um. And uh you know, of course,

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Speaker 1: uh uh there are other bits and pieces UM yeah,

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Speaker 1: I mean, like I see what you did there. Um.

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Speaker 1: You know the partnerships you mentioned with some of the

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Speaker 1: content agencies because they're up until this point we've kind

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Speaker 1: of avoided talking about, um, you know, people who had

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Speaker 1: butted heads with YouTube over licensing and copyright issues. We

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Speaker 1: should probably touch on that. In fact, in fact that

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Speaker 1: the most famous one was Viacom Yes Viacom. Viacom sued

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Speaker 1: YouTube Yes for a copyright and inagment because what was

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Speaker 1: happening was that you had users that were uploading videos

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Speaker 1: that contained copyrighted material. Music videos. Music videos were a

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Speaker 1: big one, or using songs um that Sony also was

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Speaker 1: looking into, you lawsuits against Google, but using music that

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Speaker 1: was licensed, music that hadn't been licensed for that video,

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Speaker 1: that was a big no no. And you see that

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Speaker 1: all the time on YouTube because open up like any

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Speaker 1: YouTube video that's a montage of stuff and there's usually

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Speaker 1: some unlicensed music playing in the background, and if someone

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Speaker 1: makes a complaint, YouTube will actually take either take the

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Speaker 1: video down or sometimes they'll just strip the soundtrack out

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Speaker 1: of a video. So you'll have a video that originally

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Speaker 1: had music set to it and now it's silent, and

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Speaker 1: you might wonder, well, why is this video have no

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Speaker 1: noise or sound or anything, And that's probably the case.

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Speaker 1: It's that they had originally put some sort of unlicensed

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Speaker 1: music in the background and YouTube had to respond to

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Speaker 1: a complaint. But you uh, you also had folks just

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Speaker 1: uploading uh television episodes, usually in segments, because only YouTube

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Speaker 1: limited you to ten minutes of video perer video when

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Speaker 1: you upload if you weren't a partner, now it's fifteen minutes.

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Speaker 1: And uh, if you're a partner you don't have those limitations.

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Speaker 1: But uh, you know people would upload movies and batches

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Speaker 1: like could be Um, I don't know, We'll say, uh

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Speaker 1: Kremlin's Part one of twelve, Part two of twelve, and

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Speaker 1: part three of twelve, and people would watch these these movies. Uh,

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Speaker 1: and you know YouTube was the one that was being

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Speaker 1: held responsible for it, and Viacom was really seeking huge

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Speaker 1: amounts of damages for this, and um, eventually this was settled. Uh.

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Speaker 1: The uh what happened was that the judge in the

428
00:25:45,000 --> 00:25:49,040
Speaker 1: case came to the conclusion that, uh, they were YouTube

429
00:25:49,080 --> 00:25:53,879
Speaker 1: was protected under the under one of the copyright Acts

430
00:25:54,119 --> 00:25:56,800
Speaker 1: and that they had they had safe harbor, so that

431
00:25:56,880 --> 00:26:00,920
Speaker 1: they weren't the ones held responsible for what users were doing.

432
00:26:01,359 --> 00:26:04,919
Speaker 1: That was YouTube's uh stance was that you know, we

433
00:26:05,000 --> 00:26:07,440
Speaker 1: provide a place where people to upload video. We're not

434
00:26:07,800 --> 00:26:11,160
Speaker 1: We're not the ones putting the videos up. We're providing

435
00:26:11,600 --> 00:26:16,239
Speaker 1: the landscape those videos. So yeah, it was June, New

436
00:26:16,320 --> 00:26:20,320
Speaker 1: York District Court granted a request for a summary judgment

437
00:26:20,560 --> 00:26:22,919
Speaker 1: and held that YouTube is protected by the safe harbor

438
00:26:23,000 --> 00:26:26,399
Speaker 1: of the Digital Millennium Copyright Act, and uh that's what

439
00:26:26,480 --> 00:26:29,720
Speaker 1: allows YouTube to continue to work and YouTube does have

440
00:26:29,760 --> 00:26:34,200
Speaker 1: a policy that if someone is posting video that violates

441
00:26:34,440 --> 00:26:38,000
Speaker 1: intellectual property, the owner of the intellectual property can request

442
00:26:38,280 --> 00:26:40,800
Speaker 1: for that video to be taken down or they can

443
00:26:40,880 --> 00:26:43,320
Speaker 1: leave it up because some some companies have said, you know,

444
00:26:44,040 --> 00:26:47,040
Speaker 1: this video has gotten really really popular and it's promoting

445
00:26:47,080 --> 00:26:49,280
Speaker 1: our product, so maybe what we should do is just

446
00:26:49,359 --> 00:26:53,199
Speaker 1: shut up and let it happen. Um, which is you

447
00:26:53,200 --> 00:26:56,520
Speaker 1: know that that's a valid uh strategy in some cases.

448
00:26:56,840 --> 00:27:00,000
Speaker 1: And also YouTube even allows if you're a content owner

449
00:27:00,400 --> 00:27:03,679
Speaker 1: and you discover someone's got your content on YouTube, you

450
00:27:03,680 --> 00:27:06,440
Speaker 1: can actually work with YouTube so that if they put

451
00:27:06,480 --> 00:27:08,840
Speaker 1: ads on that content, you're the one who gets the

452
00:27:08,880 --> 00:27:12,480
Speaker 1: money from the ads. So you know, then you're like, oh, sure,

453
00:27:12,560 --> 00:27:15,680
Speaker 1: let them keep my copyrighted material up there. Just give

454
00:27:15,760 --> 00:27:18,480
Speaker 1: me the money from the advertisement because that way that

455
00:27:18,520 --> 00:27:21,320
Speaker 1: means I don't have to upload it. And and if

456
00:27:21,440 --> 00:27:23,679
Speaker 1: multiple people are doing it, then I collected from multiple

457
00:27:23,720 --> 00:27:27,240
Speaker 1: streams and I'm rolling in cash while people are keeping

458
00:27:27,240 --> 00:27:30,960
Speaker 1: their videos up. So uh, they they've done a lot

459
00:27:31,000 --> 00:27:34,680
Speaker 1: to work with content creators to make sure that they're

460
00:27:35,200 --> 00:27:40,360
Speaker 1: satisfied that YouTube is not promoting copyright infringement. They even

461
00:27:40,440 --> 00:27:45,600
Speaker 1: have a technology called content i d that scans videos

462
00:27:45,760 --> 00:27:50,880
Speaker 1: looking for copyright violations. That's helpful because with the amount

463
00:27:50,920 --> 00:27:54,919
Speaker 1: of material that's uploaded every day, forty eight hours per minute.

464
00:27:55,640 --> 00:27:59,399
Speaker 1: Every minute that passes, forty eight hours of material are

465
00:27:59,520 --> 00:28:04,240
Speaker 1: uploaded to YouTube. Yeah, so two days worth of videos

466
00:28:04,240 --> 00:28:08,359
Speaker 1: are uploaded each minute. So yeah, you know, you figure

467
00:28:08,480 --> 00:28:11,159
Speaker 1: like there's there's way more content on YouTube than anyone

468
00:28:11,240 --> 00:28:14,880
Speaker 1: could ever see in their lifetime. Um and if you've

469
00:28:14,920 --> 00:28:18,040
Speaker 1: got that much content going up, and you even if

470
00:28:18,080 --> 00:28:21,280
Speaker 1: you had a staff of thousands, you could not pour

471
00:28:21,480 --> 00:28:26,560
Speaker 1: through all the hours of content searching for copyright infringement

472
00:28:27,280 --> 00:28:31,200
Speaker 1: instances and respond to them. It's just impossible. And and

473
00:28:31,720 --> 00:28:34,119
Speaker 1: if you were to put some sort of limitation on that,

474
00:28:34,200 --> 00:28:36,520
Speaker 1: it would hurt the users. And that was YouTube's argument,

475
00:28:36,560 --> 00:28:41,600
Speaker 1: and the district court agreed, and UH YouTube is now

476
00:28:42,080 --> 00:28:45,240
Speaker 1: moved into the realm of creating its own content in

477
00:28:45,280 --> 00:28:47,960
Speaker 1: a way too, because earlier in two thousand eleven, which

478
00:28:48,000 --> 00:28:51,160
Speaker 1: is the year in which we're recording, is UH YouTube

479
00:28:51,400 --> 00:28:54,240
Speaker 1: reached an agreement to UH to buy next new networks,

480
00:28:55,120 --> 00:28:58,600
Speaker 1: so you know, and they they're they have UH their

481
00:28:58,640 --> 00:29:02,840
Speaker 1: own online videos. So now YouTube is not only partnering

482
00:29:02,880 --> 00:29:07,160
Speaker 1: with different providers, but there are uh in some respect

483
00:29:07,400 --> 00:29:11,480
Speaker 1: doing their own things. So, um, YouTube is really matured

484
00:29:12,160 --> 00:29:15,560
Speaker 1: greatly in a very short period of time. Yeah, and

485
00:29:15,640 --> 00:29:18,240
Speaker 1: we had someone to ask us how people on YouTube

486
00:29:18,240 --> 00:29:20,720
Speaker 1: make money. That would be the partner program. And the

487
00:29:20,720 --> 00:29:24,640
Speaker 1: partner program allows people not just people, but companies as well.

488
00:29:24,680 --> 00:29:27,480
Speaker 1: I mean, you've got established companies like music companies and

489
00:29:27,880 --> 00:29:31,320
Speaker 1: and television and movie studios that can partner with YouTube.

490
00:29:31,320 --> 00:29:35,320
Speaker 1: But uh, we usually think of the individual partners. Um,

491
00:29:35,400 --> 00:29:39,960
Speaker 1: these are the YouTube video creators who create a video

492
00:29:39,960 --> 00:29:44,120
Speaker 1: and it goes viral, like David after the dentist YouTube. Yeah,

493
00:29:44,200 --> 00:29:49,000
Speaker 1: YouTube will approach the person who uploaded that video and say, hey,

494
00:29:49,120 --> 00:29:52,400
Speaker 1: you know, your video is getting really good traffic and

495
00:29:52,600 --> 00:29:55,880
Speaker 1: it would benefit both us and you if we could

496
00:29:55,920 --> 00:29:59,400
Speaker 1: put advertisements against that video. And if we do this,

497
00:29:59,800 --> 00:30:02,800
Speaker 1: you will get most of the money from the advertisement.

498
00:30:02,960 --> 00:30:04,920
Speaker 1: You know, most of that that cash is going to

499
00:30:05,000 --> 00:30:07,479
Speaker 1: go to you will will just take a percentage of it.

500
00:30:07,880 --> 00:30:11,720
Speaker 1: And because YouTube has lots of partners, millions of partners,

501
00:30:12,040 --> 00:30:15,960
Speaker 1: those little percentages that YouTube takes adds up and volume,

502
00:30:16,360 --> 00:30:19,120
Speaker 1: and then the person who created the video gets most

503
00:30:19,120 --> 00:30:22,560
Speaker 1: of the actual ad money for their particular video. So

504
00:30:22,600 --> 00:30:24,920
Speaker 1: that's how you can actually make money off YouTube. If

505
00:30:24,960 --> 00:30:27,800
Speaker 1: you create a video that goes viral and has millions

506
00:30:27,800 --> 00:30:31,040
Speaker 1: of views, you can make enough money where like I said,

507
00:30:31,080 --> 00:30:32,760
Speaker 1: that could be your living. There are people who who

508
00:30:32,760 --> 00:30:37,600
Speaker 1: pull six figures from their YouTube videos from advertisement. That's

509
00:30:38,040 --> 00:30:40,560
Speaker 1: that's a lot of cash, you know. And if you're

510
00:30:40,600 --> 00:30:45,320
Speaker 1: able to consistently create videos that get that kind of traffic,

511
00:30:45,920 --> 00:30:49,240
Speaker 1: which is really difficult. A lot of these videos are memes,

512
00:30:49,440 --> 00:30:51,760
Speaker 1: which means it's a flash in the pan. You see

513
00:30:51,760 --> 00:30:54,000
Speaker 1: it and you think it's amazing, and it's awesome, and

514
00:30:54,080 --> 00:30:56,360
Speaker 1: it becomes like the talk of the Internet for an

515
00:30:56,360 --> 00:30:58,520
Speaker 1: extended time. But then you do your next thing and

516
00:30:58,560 --> 00:31:01,000
Speaker 1: no one pays attention because it's not the first thing.

517
00:31:01,920 --> 00:31:04,520
Speaker 1: You know, We've seen that happen a lot. Not everyone

518
00:31:04,600 --> 00:31:09,400
Speaker 1: can be Ninja Cat, right right? Uh? Not everyone? Like

519
00:31:09,560 --> 00:31:13,560
Speaker 1: I think of the the well evolution of the dance,

520
00:31:13,840 --> 00:31:17,440
Speaker 1: like that first video was crazy popular, hun an a

521
00:31:17,600 --> 00:31:20,920
Speaker 1: two million views. He did a second video evolution of

522
00:31:20,920 --> 00:31:24,080
Speaker 1: the dance, to which still is popular, I mean way

523
00:31:24,080 --> 00:31:28,160
Speaker 1: more popular than most videos, significantly more like seventeen million

524
00:31:28,240 --> 00:31:31,800
Speaker 1: views or something, but still that's one tenth of the views.

525
00:31:31,880 --> 00:31:35,600
Speaker 1: That is older video cut. So, uh, that's probably a

526
00:31:35,600 --> 00:31:38,280
Speaker 1: bad example because with seventeen million views, I'm sure he's

527
00:31:38,280 --> 00:31:42,120
Speaker 1: still very comfortable with the amount of money that video

528
00:31:42,160 --> 00:31:45,479
Speaker 1: pulls in. But uh, you know that that's just an

529
00:31:45,480 --> 00:31:48,720
Speaker 1: example of how you might create something that goes really

530
00:31:49,840 --> 00:31:51,840
Speaker 1: does really well, and then the next thing you create

531
00:31:51,920 --> 00:31:55,800
Speaker 1: doesn't really hit anybody. That being said, there are people

532
00:31:55,880 --> 00:31:58,640
Speaker 1: out there who are creating content, putting it up on

533
00:31:58,640 --> 00:32:01,160
Speaker 1: YouTube and just making a living off of it. They've got,

534
00:32:01,200 --> 00:32:03,440
Speaker 1: you know, people who have subscribed to that channel and

535
00:32:03,440 --> 00:32:06,880
Speaker 1: they're just, uh, they're just killing it. Well, I know

536
00:32:06,920 --> 00:32:10,920
Speaker 1: what that Some people uh may say, well that sounds great,

537
00:32:11,120 --> 00:32:12,960
Speaker 1: and then six months from now they're going to write

538
00:32:12,960 --> 00:32:15,160
Speaker 1: in and say, hey, Jonathan, you said that I could

539
00:32:15,200 --> 00:32:18,280
Speaker 1: make six figures on YouTube. But the thing is your

540
00:32:18,280 --> 00:32:20,360
Speaker 1: mileage may vary. In Google will tell you that. If

541
00:32:20,360 --> 00:32:22,280
Speaker 1: you look at the f a Q for the Partner program,

542
00:32:22,320 --> 00:32:24,200
Speaker 1: it says there's a question that says how much money

543
00:32:24,240 --> 00:32:27,480
Speaker 1: can I expect to make? And they the answer essentially says, well,

544
00:32:27,560 --> 00:32:31,960
Speaker 1: you can't expect to make anything necessarily. It varies with

545
00:32:32,040 --> 00:32:35,640
Speaker 1: the content of you know, the public is fickle, so

546
00:32:35,760 --> 00:32:38,160
Speaker 1: you never know what's gonna be the next flavor of

547
00:32:38,200 --> 00:32:41,120
Speaker 1: the week. Hopefully it'll be you, in which case cut

548
00:32:41,160 --> 00:32:44,440
Speaker 1: us in um. But but yeah, I mean, there's there's

549
00:32:44,480 --> 00:32:47,280
Speaker 1: no guarantee that you can generate the kind of traffic

550
00:32:47,320 --> 00:32:50,240
Speaker 1: that's gone going to allow you to quit your job

551
00:32:50,920 --> 00:32:53,000
Speaker 1: or avoid getting one in the first place. Now, if

552
00:32:53,000 --> 00:32:55,280
Speaker 1: you if you create a video, they get some good traction.

553
00:32:55,360 --> 00:32:58,160
Speaker 1: YouTube might end up promoting that on their main page,

554
00:32:58,320 --> 00:33:00,720
Speaker 1: which will help. Yeah, that'll help a lot. That'll they'll

555
00:33:00,800 --> 00:33:04,800
Speaker 1: drive even more traffic. But so there is YouTube can

556
00:33:04,920 --> 00:33:08,080
Speaker 1: do some things that will help the bottom line for you,

557
00:33:08,280 --> 00:33:10,880
Speaker 1: but you have no control over those things. You know.

558
00:33:11,000 --> 00:33:13,760
Speaker 1: You The best advice I can give anyone who's looking

559
00:33:13,800 --> 00:33:17,720
Speaker 1: at putting up videos on YouTube is one, don't expect

560
00:33:17,760 --> 00:33:19,600
Speaker 1: to make money. Don't do it for the money, because

561
00:33:19,600 --> 00:33:21,000
Speaker 1: if you're doing it for the money and it doesn't

562
00:33:21,040 --> 00:33:23,800
Speaker 1: work out, then you're gonna be really disillusioned and disappointed.

563
00:33:24,400 --> 00:33:27,920
Speaker 1: And to put out the best stuff you possibly can

564
00:33:28,080 --> 00:33:31,560
Speaker 1: make original stuff, all original stuff, or they won't take

565
00:33:31,600 --> 00:33:34,920
Speaker 1: it right doing original piece. Make it the best you

566
00:33:34,920 --> 00:33:38,080
Speaker 1: can make it, and best means different things, like it

567
00:33:38,120 --> 00:33:40,480
Speaker 1: doesn't necessarily mean it has to be the most polished video,

568
00:33:40,600 --> 00:33:42,680
Speaker 1: and it may mean that it's you know, something that's

569
00:33:42,720 --> 00:33:45,200
Speaker 1: just it strikes that funny bone, you know, it's the

570
00:33:45,240 --> 00:33:49,080
Speaker 1: thing that like, it's that perfect timing where anyone who

571
00:33:49,080 --> 00:33:52,760
Speaker 1: watches it immediately just has that big reaction. Uh so yeah,

572
00:33:52,800 --> 00:33:54,480
Speaker 1: you just gotta put out the best stuff you can

573
00:33:54,960 --> 00:33:58,080
Speaker 1: and then if it resonates with people, then you know,

574
00:33:58,360 --> 00:34:01,920
Speaker 1: things could move on their own. But uh, that's you know,

575
00:34:01,960 --> 00:34:04,920
Speaker 1: you can't you can't expect that or aim for that.

576
00:34:05,000 --> 00:34:07,080
Speaker 1: You just have to aim for doing the best you

577
00:34:07,120 --> 00:34:10,000
Speaker 1: can and hope that that that catches on. I know

578
00:34:10,760 --> 00:34:12,600
Speaker 1: I know people who are trying to do that right now.

579
00:34:13,200 --> 00:34:18,680
Speaker 1: Um so yeah, that's good advice for anyone. And uh

580
00:34:18,840 --> 00:34:20,440
Speaker 1: of course, you know, you also have to get to

581
00:34:20,440 --> 00:34:22,520
Speaker 1: the point where you're not gonna mind if people put

582
00:34:22,560 --> 00:34:25,960
Speaker 1: ads up on your content, because that's how you would

583
00:34:25,960 --> 00:34:29,560
Speaker 1: actually make the money. Um, I can't believe they put

584
00:34:29,560 --> 00:34:34,960
Speaker 1: an ado. I think we're video. Ever, Also, YouTube now

585
00:34:35,160 --> 00:34:39,239
Speaker 1: supports HD content. They didn't originally, but they do now

586
00:34:39,280 --> 00:34:42,759
Speaker 1: and apparently, um they now have more HD content on

587
00:34:42,800 --> 00:34:47,240
Speaker 1: YouTube than you will find on any other online site.

588
00:34:47,880 --> 00:34:51,719
Speaker 1: So not particularly surprising, not not entirely surprising. And ten

589
00:34:52,200 --> 00:34:55,080
Speaker 1: of all the videos on YouTube are actually available in HD,

590
00:34:55,280 --> 00:34:58,279
Speaker 1: which is again pretty impressive because that that doesn't just

591
00:34:58,360 --> 00:35:00,880
Speaker 1: mean that you know, you tube it is able to

592
00:35:00,880 --> 00:35:03,600
Speaker 1: support that, it mean also speaks a lot about how

593
00:35:03,960 --> 00:35:06,839
Speaker 1: HD cameras have filtered into the consumer market and how

594
00:35:06,880 --> 00:35:09,839
Speaker 1: they're taking a larger and larger share, I mean ten pc.

595
00:35:10,040 --> 00:35:14,160
Speaker 1: That's pretty impressive. Um. I know their content i D

596
00:35:14,280 --> 00:35:17,359
Speaker 1: software I talked about, do you know how many how

597
00:35:17,440 --> 00:35:25,160
Speaker 1: much video it scans each day? One years worth every day? Yeah,

598
00:35:25,400 --> 00:35:27,640
Speaker 1: a century worth of video. Like if you were to

599
00:35:27,680 --> 00:35:30,120
Speaker 1: actually watch those videos back to back, it would take

600
00:35:30,120 --> 00:35:33,640
Speaker 1: you a century to watch them. That's how much the

601
00:35:33,719 --> 00:35:39,680
Speaker 1: content i D scans each day. That's that's pretty crazy. Um. Yeah.

602
00:35:39,760 --> 00:35:43,280
Speaker 1: And then they've got more than seventeen million users now

603
00:35:43,320 --> 00:35:46,480
Speaker 1: and lots of millions of different channels. You know, you

604
00:35:46,480 --> 00:35:49,880
Speaker 1: can create a channel and um have a whole playlist

605
00:35:49,920 --> 00:35:52,160
Speaker 1: of videos that are related to one another. There are

606
00:35:52,239 --> 00:35:54,239
Speaker 1: there are a lot of examples now of web video

607
00:35:54,360 --> 00:35:58,560
Speaker 1: series that used YouTube to really get a foothold and

608
00:35:58,640 --> 00:36:02,000
Speaker 1: become successful. The Guild as an example, Felicia Days the Guild,

609
00:36:02,040 --> 00:36:06,040
Speaker 1: which is that's the example, right, yeh. But but Chad

610
00:36:06,120 --> 00:36:09,600
Speaker 1: vaderah The Chad Vader web video series was also they

611
00:36:09,680 --> 00:36:12,239
Speaker 1: used YouTube and that got a leg up there. Um,

612
00:36:12,360 --> 00:36:15,680
Speaker 1: there are other other sites that use YouTube in order

613
00:36:15,719 --> 00:36:19,200
Speaker 1: to encode the videos and then they'll they'll they'll link

614
00:36:19,280 --> 00:36:20,880
Speaker 1: the video onto their site so you can watch the

615
00:36:20,960 --> 00:36:23,880
Speaker 1: video on their site, but it's still living back at

616
00:36:23,880 --> 00:36:28,359
Speaker 1: YouTube's servers. So Red Versus Blue is another example of that.

617
00:36:28,400 --> 00:36:31,160
Speaker 1: I've talked about that show multiple times, but they use that.

618
00:36:31,200 --> 00:36:32,840
Speaker 1: If you pay attention, you see Oh wait, there's a

619
00:36:32,840 --> 00:36:36,720
Speaker 1: little YouTube logo down there. Um, yeah, it's it's pretty

620
00:36:36,719 --> 00:36:38,719
Speaker 1: exciting stuff. Oh and I remember I was going to

621
00:36:38,760 --> 00:36:42,000
Speaker 1: say I was gonna tell people what the most watched

622
00:36:42,080 --> 00:36:44,640
Speaker 1: video of all time according to the time of this podcast.

623
00:36:45,239 --> 00:36:47,920
Speaker 1: Do you know what it is already? Well? I already

624
00:36:47,920 --> 00:36:50,040
Speaker 1: foreshadowed it, Yeah you did, so you know you know

625
00:36:50,160 --> 00:36:52,680
Speaker 1: the name anyway? Yeah, it's justin Bieber. Do you know

626
00:36:52,719 --> 00:36:56,799
Speaker 1: which song it is, isn't it baby Baby? Yeah? Um?

627
00:36:57,560 --> 00:36:59,279
Speaker 1: You want to you want to take a stab at

628
00:36:59,280 --> 00:37:01,920
Speaker 1: how many how many views? I'll tell I'll tell you

629
00:37:01,960 --> 00:37:06,560
Speaker 1: this not it's it's fewer than a billion. Last time

630
00:37:06,640 --> 00:37:09,400
Speaker 1: I saw it was more than five million. Yeah, they

631
00:37:09,640 --> 00:37:11,799
Speaker 1: more people have watched that video since you saw it,

632
00:37:12,000 --> 00:37:13,920
Speaker 1: because I didn't. I got it from an article, not

633
00:37:14,040 --> 00:37:17,520
Speaker 1: from actually going to YouTube. Six and forty two point

634
00:37:17,680 --> 00:37:23,040
Speaker 1: seven million views. That's impressive. That's a lot of babies, Yes,

635
00:37:23,080 --> 00:37:26,200
Speaker 1: it is. That's like a that's like a couple of

636
00:37:26,200 --> 00:37:29,880
Speaker 1: countries worth of babies right there. And and and you know,

637
00:37:29,960 --> 00:37:32,640
Speaker 1: I know a lot of people are not justin Bieber fans,

638
00:37:33,080 --> 00:37:36,080
Speaker 1: but you have to admit it's it's kind of amazing

639
00:37:36,200 --> 00:37:39,520
Speaker 1: that we're living in an age where somebody's video that

640
00:37:39,560 --> 00:37:42,680
Speaker 1: they post to YouTube is enough to propel you to

641
00:37:42,719 --> 00:37:46,399
Speaker 1: be in an international star. Yeah, you know, I mean

642
00:37:46,440 --> 00:37:51,480
Speaker 1: it makes sense that we're also recording this on Friday Friday.

643
00:37:51,960 --> 00:37:54,960
Speaker 1: I mean there's another example, right, another video that went viral,

644
00:37:55,000 --> 00:37:57,640
Speaker 1: and I mean for good or for ill? And you know,

645
00:37:58,000 --> 00:38:00,680
Speaker 1: she definitely she She made quite a bit of money

646
00:38:00,719 --> 00:38:02,959
Speaker 1: off that and then ended up donating it. I think

647
00:38:03,239 --> 00:38:07,279
Speaker 1: it's pretty phenomenal. So yeah, I mean, uh, yeah, it's

648
00:38:07,320 --> 00:38:10,440
Speaker 1: it is interesting and it's nice that YouTube exists, and

649
00:38:10,480 --> 00:38:13,400
Speaker 1: it gives people who are really creative and who have

650
00:38:13,480 --> 00:38:18,600
Speaker 1: access to some very basic video capture and editing software, uh,

651
00:38:18,640 --> 00:38:21,840
Speaker 1: the ability to share their vision with everybody else. Now

652
00:38:21,840 --> 00:38:23,600
Speaker 1: in some cases you're gonna get like, you know, the

653
00:38:23,960 --> 00:38:27,920
Speaker 1: standard Uh I was shooting video and this funny accident happened.

654
00:38:27,960 --> 00:38:30,280
Speaker 1: I mean, those videos are always gonna be popular on YouTube.

655
00:38:30,320 --> 00:38:33,440
Speaker 1: But you've got a lot of actual, like written content

656
00:38:33,560 --> 00:38:37,560
Speaker 1: on YouTube too, sketches and maybe some improv stuff as well,

657
00:38:38,120 --> 00:38:41,440
Speaker 1: and musicians who are just recording themselves playing various things.

658
00:38:41,800 --> 00:38:44,200
Speaker 1: People who otherwise would never have had a platform. They

659
00:38:44,239 --> 00:38:46,720
Speaker 1: just would not have ever had that chance. They wouldn't

660
00:38:46,760 --> 00:38:49,160
Speaker 1: be one of those lucky few who were seen by

661
00:38:49,200 --> 00:38:52,839
Speaker 1: the right person to move up to the next level. Well,

662
00:38:52,960 --> 00:38:56,600
Speaker 1: YouTube really gives them that that chance. And again it's

663
00:38:56,640 --> 00:38:58,320
Speaker 1: not a sure thing. I mean, you might be the

664
00:38:58,360 --> 00:39:00,239
Speaker 1: most talented person in the world, end up load the

665
00:39:00,320 --> 00:39:02,640
Speaker 1: video that is gorgeous and people just don't watch it.

666
00:39:02,760 --> 00:39:05,680
Speaker 1: Sometimes that happens. But it's a much better chance than

667
00:39:05,719 --> 00:39:09,000
Speaker 1: being someone who's working year after year after year and

668
00:39:09,080 --> 00:39:12,600
Speaker 1: dive bars trying to be discovered as the next you know,

669
00:39:13,239 --> 00:39:15,960
Speaker 1: R and B singer or something. You know, Chris can

670
00:39:15,960 --> 00:39:19,000
Speaker 1: tell you he's he's he's I'm not the next R

671
00:39:19,040 --> 00:39:20,960
Speaker 1: and B singer. No, but you're you're you know, you

672
00:39:21,000 --> 00:39:24,919
Speaker 1: beat the Skins. Yeah, you know, you've you've you've you've

673
00:39:24,920 --> 00:39:28,200
Speaker 1: had a taste of the rock and roll lifestyle. You

674
00:39:28,239 --> 00:39:31,160
Speaker 1: know how elusive it is. How do you afford that

675
00:39:31,239 --> 00:39:33,800
Speaker 1: rock and roll lifestyle? I don't know. I always smash

676
00:39:33,840 --> 00:39:36,439
Speaker 1: a guitar at the end of every show. That's that's

677
00:39:36,480 --> 00:39:40,560
Speaker 1: not how you do right now anyway. Yeah, So that

678
00:39:41,200 --> 00:39:43,080
Speaker 1: I guess that will wrap up our discussion on YouTube.

679
00:39:43,120 --> 00:39:44,560
Speaker 1: Did you have anything else you wanted to add before

680
00:39:44,600 --> 00:39:47,319
Speaker 1: we kind of signed off? No, But in in terms

681
00:39:47,400 --> 00:39:51,759
Speaker 1: of of Internet success stories, uh, obviously YouTube is one

682
00:39:51,760 --> 00:39:55,760
Speaker 1: of the biggest, and in just a few short years,

683
00:39:56,640 --> 00:39:58,920
Speaker 1: you know, six and a half years as at the

684
00:39:58,920 --> 00:40:02,560
Speaker 1: time we're recording this amazingly short period of time. So

685
00:40:03,080 --> 00:40:05,400
Speaker 1: it's just I think it just serves as an indicator

686
00:40:05,440 --> 00:40:08,120
Speaker 1: of how much the Internet has changed people's lives. It's

687
00:40:08,200 --> 00:40:11,719
Speaker 1: it's also interesting. It shows that if you just recognize

688
00:40:11,719 --> 00:40:14,839
Speaker 1: that there is a need for something out there and

689
00:40:14,880 --> 00:40:18,080
Speaker 1: you build, you build a robust enough platform for it,

690
00:40:18,480 --> 00:40:21,040
Speaker 1: you can become a success. I mean, the same sort

691
00:40:21,040 --> 00:40:24,440
Speaker 1: of thing is true of other big success stories on

692
00:40:24,480 --> 00:40:28,520
Speaker 1: the Internet like Facebook or Twitter, you know, or even Google.

693
00:40:29,000 --> 00:40:32,279
Speaker 1: Things that companies that build a service that they just

694
00:40:32,320 --> 00:40:35,480
Speaker 1: see that there is the opportunity to either introduce something

695
00:40:35,520 --> 00:40:38,880
Speaker 1: totally new or to improve upon something that previously existed

696
00:40:38,920 --> 00:40:43,480
Speaker 1: but just was not ideal and and have success from it. So,

697
00:40:44,280 --> 00:40:48,200
Speaker 1: uh yeah, it's a it's a great story. Um. I'm

698
00:40:48,200 --> 00:40:51,320
Speaker 1: curious to see, you know, I'm hoping that it continues

699
00:40:51,400 --> 00:40:55,160
Speaker 1: to uh to to grow, and I'm really curious to

700
00:40:55,160 --> 00:40:57,360
Speaker 1: see what kind of content comes out of it, because

701
00:40:57,880 --> 00:41:00,239
Speaker 1: you know, we're seeing a lot of really creative stuff

702
00:41:00,400 --> 00:41:03,719
Speaker 1: and I would love to to, like, maybe five years

703
00:41:03,719 --> 00:41:06,440
Speaker 1: from now, think about wouldn't it be cool if everybody

704
00:41:06,480 --> 00:41:09,160
Speaker 1: was staying around the water cooler talking about the latest

705
00:41:09,200 --> 00:41:13,400
Speaker 1: episode of a web series that had been using YouTube

706
00:41:13,440 --> 00:41:17,480
Speaker 1: as a as a platform, rather than talking about the

707
00:41:17,560 --> 00:41:21,960
Speaker 1: latest television episode or in addition to television episodes. I mean,

708
00:41:21,960 --> 00:41:25,319
Speaker 1: I could easily see that happening, although, of course, with

709
00:41:25,480 --> 00:41:28,319
Speaker 1: the amount of content that's available on YouTube and the

710
00:41:28,400 --> 00:41:31,279
Speaker 1: variety of content that's available on YouTube, you may not

711
00:41:31,560 --> 00:41:36,040
Speaker 1: have quite as many people watching the same stuff. Like

712
00:41:36,280 --> 00:41:38,640
Speaker 1: I was watching channel number five thousand, six hundred and

713
00:41:38,680 --> 00:41:41,759
Speaker 1: eighty three last night or are you watching? Oh, I

714
00:41:41,840 --> 00:41:47,560
Speaker 1: was like three orders of magnitude over yep. So um,

715
00:41:47,680 --> 00:41:50,400
Speaker 1: I guess we'll we'll we'll wrap this up with um

716
00:41:50,480 --> 00:41:52,279
Speaker 1: when you know the only quote I can think of,

717
00:41:52,320 --> 00:41:57,160
Speaker 1: which is a Charlie bit my finger. If any of

718
00:41:57,200 --> 00:42:00,000
Speaker 1: you out there want us to talk about anything specif

719
00:42:00,040 --> 00:42:03,799
Speaker 1: big specific companies or services or technologies you want, you know,

720
00:42:03,880 --> 00:42:06,120
Speaker 1: you might be thinking, you know, this is really interesting,

721
00:42:06,160 --> 00:42:08,239
Speaker 1: but I've always wanted to know how Sherman tank works.

722
00:42:08,280 --> 00:42:10,840
Speaker 1: Could you please go ahead and do that episode? Let

723
00:42:10,960 --> 00:42:14,000
Speaker 1: us know. You can email us. Our email adres is

724
00:42:14,120 --> 00:42:16,600
Speaker 1: tech Stuff at how stuff Works dot com, or you

725
00:42:16,600 --> 00:42:19,040
Speaker 1: can visit us on Twitter or Facebook. Are handled there

726
00:42:19,160 --> 00:42:22,160
Speaker 1: is tech stuff hs W and Chris and I will

727
00:42:22,200 --> 00:42:26,600
Speaker 1: talk to you again really soon. Be sure to check

728
00:42:26,600 --> 00:42:29,759
Speaker 1: out our new video podcast, Stuff from the Future. Join

729
00:42:29,840 --> 00:42:32,360
Speaker 1: how Stuff Work staff as we explore the most promising

730
00:42:32,440 --> 00:42:37,040
Speaker 1: and perplexing possibilities of tomorrow. The How Stuff Works iPhone

731
00:42:37,040 --> 00:42:44,719
Speaker 1: app has arrived down at it today on iTunes, brought

732
00:42:44,800 --> 00:42:47,960
Speaker 1: to you by the reinvented two thousand twelve camera. It's ready,

733
00:42:48,160 --> 00:42:48,640
Speaker 1: are you