1 00:00:00,280 --> 00:00:03,360 Speaker 1: This is the business of sports. Let's talk Super Bowl 2 00:00:03,520 --> 00:00:06,600 Speaker 1: and Fox Sports, every single thing that occurs. I want 3 00:00:06,600 --> 00:00:08,880 Speaker 1: people to remember, this is a business. Guaranteed. Money isn't 4 00:00:08,920 --> 00:00:13,040 Speaker 1: necessarily guaranteed. Michael Ball, how high can these valuations go? 5 00:00:13,240 --> 00:00:16,919 Speaker 1: Scott shank do everybody loves rooting against him? Right? Evan, 6 00:00:17,000 --> 00:00:19,560 Speaker 1: nobody Williams off the field, The NBA has never been buzzier. 7 00:00:19,640 --> 00:00:22,360 Speaker 1: And the leaders in the sports industry Major League Baseball 8 00:00:22,360 --> 00:00:25,920 Speaker 1: Commissioner Rob Manpritiness, CEO of Oracle, Mark perch, here At Smith, 9 00:00:25,960 --> 00:00:29,520 Speaker 1: President of Ticketmasters, maybe race card driver Leo Castro, Evs 10 00:00:29,560 --> 00:00:33,600 Speaker 1: Bloomberg Business of Sports from Bloomberg Radio. Hello, I'm Michael Mahon, 11 00:00:33,720 --> 00:00:36,120 Speaker 1: I'm Evan, Novie william and I'm Scott Shik. Over the 12 00:00:36,120 --> 00:00:38,240 Speaker 1: next hour, we will explore the big money issues in 13 00:00:38,280 --> 00:00:40,840 Speaker 1: the world of sports, looking ahead to keep themes heading 14 00:00:40,840 --> 00:00:45,520 Speaker 1: into the new year, including Evans sports betting, streaming, over 15 00:00:45,600 --> 00:00:49,960 Speaker 1: the media rights, de Hills, esports, you name it, and 16 00:00:50,120 --> 00:00:52,840 Speaker 1: from the Cool Department joining us to do that. Our 17 00:00:52,880 --> 00:00:56,480 Speaker 1: special guest host for today's program is Rick Burton. David B. 18 00:00:56,720 --> 00:01:00,920 Speaker 1: Falcon Dal, Professor of Sport Management at Syracuse Universities. David 19 00:01:01,040 --> 00:01:03,880 Speaker 1: b Falk College of Sport. Rick, thank you so much 20 00:01:03,880 --> 00:01:06,760 Speaker 1: for joining us on this special New Year's edition of 21 00:01:06,840 --> 00:01:09,679 Speaker 1: Bloomberg Business of Sports. Gentlemen. So great to be here 22 00:01:09,720 --> 00:01:12,319 Speaker 1: and great to be in the city at the holiday 23 00:01:12,360 --> 00:01:15,360 Speaker 1: time of season. I love to have you on, especially 24 00:01:15,480 --> 00:01:18,679 Speaker 1: on a show like this, because you are really a 25 00:01:18,720 --> 00:01:21,639 Speaker 1: Swiss army knife of knowledge of sports. I mean, people 26 00:01:21,680 --> 00:01:25,679 Speaker 1: have specific specialties, but you really have seen and done 27 00:01:25,760 --> 00:01:29,320 Speaker 1: a broad array of things. So I will let you start. 28 00:01:29,800 --> 00:01:31,759 Speaker 1: If I say to you, Rick Burton, maybe I should 29 00:01:31,760 --> 00:01:33,120 Speaker 1: have prepped you for this because I'd be like, oh, 30 00:01:33,240 --> 00:01:35,759 Speaker 1: but it's okay. What do you believe was the biggest 31 00:01:36,040 --> 00:01:39,360 Speaker 1: sports business story of the year. So two of them 32 00:01:39,360 --> 00:01:41,759 Speaker 1: come to mind right away. One is the name, image 33 00:01:41,800 --> 00:01:43,920 Speaker 1: and likeness deal with the n C Double A, which 34 00:01:44,040 --> 00:01:48,000 Speaker 1: potentially threatens how we understand amateur athletics in America, and 35 00:01:48,040 --> 00:01:50,480 Speaker 1: we can talk later on about how that effects let's say, 36 00:01:50,480 --> 00:01:52,920 Speaker 1: the Little League World Series, which is the same kind 37 00:01:52,960 --> 00:01:55,840 Speaker 1: of animal. I think. The other is sport betting and 38 00:01:55,840 --> 00:01:58,880 Speaker 1: and the fact that so many states rushed in logically 39 00:01:58,920 --> 00:02:01,840 Speaker 1: because there was money to be aid on sport wagering, 40 00:02:01,880 --> 00:02:03,840 Speaker 1: and I think that's going to change the landscape a 41 00:02:03,880 --> 00:02:06,320 Speaker 1: lot for Americans because of what you can do through 42 00:02:06,320 --> 00:02:09,200 Speaker 1: technology and gambling. Now you're on the campus all time 43 00:02:09,200 --> 00:02:12,360 Speaker 1: at Syracuse UM and you other faculty rep to the 44 00:02:12,480 --> 00:02:15,800 Speaker 1: n c a A. So you you offer a unique perspective. 45 00:02:16,280 --> 00:02:19,520 Speaker 1: When did the drumbeat really start on this? Was there's 46 00:02:19,520 --> 00:02:22,120 Speaker 1: a Was there a causation? We've been hearing about it 47 00:02:22,160 --> 00:02:24,359 Speaker 1: for years, players want more in the n c as 48 00:02:24,360 --> 00:02:27,040 Speaker 1: A cartel. We've hear these things. But what was it 49 00:02:27,120 --> 00:02:29,280 Speaker 1: that really stoked this drum beat? Well, I think you 50 00:02:29,360 --> 00:02:31,880 Speaker 1: got to go back to the e A Sports lawsuit 51 00:02:32,360 --> 00:02:35,000 Speaker 1: and look at the the initial thing, which was that 52 00:02:35,200 --> 00:02:38,240 Speaker 1: e A was making a video game that really used 53 00:02:38,280 --> 00:02:40,919 Speaker 1: the image and likeness to a degree. I mean, obviously 54 00:02:40,919 --> 00:02:43,520 Speaker 1: it was graphics and it led to the infamous lawsuit 55 00:02:43,600 --> 00:02:45,760 Speaker 1: that I think you know now a lot of people 56 00:02:45,800 --> 00:02:48,440 Speaker 1: will talk about the Ninth Circuit Court in California lawsuit 57 00:02:48,520 --> 00:02:50,880 Speaker 1: led by Ed O'Bannon, former former u c l A 58 00:02:50,919 --> 00:02:53,679 Speaker 1: basketball star. UM. Yeah, I think I agree with you. 59 00:02:53,720 --> 00:02:55,960 Speaker 1: I think name of image and likeness is fascinating and 60 00:02:56,000 --> 00:02:58,360 Speaker 1: I've been struck even in the past maybe three or 61 00:02:58,400 --> 00:03:01,440 Speaker 1: four months. How the conversation when you talk to college 62 00:03:01,440 --> 00:03:04,400 Speaker 1: administrators or if you hear n A President Mark Emirate speak, 63 00:03:04,600 --> 00:03:07,079 Speaker 1: they seem to have now come around to this as 64 00:03:07,120 --> 00:03:10,200 Speaker 1: being an eventuality. Um, and I'm very curious and I 65 00:03:10,200 --> 00:03:12,760 Speaker 1: would love to hear your thoughts. How you think this happens? 66 00:03:12,760 --> 00:03:14,919 Speaker 1: If you know, we had a state, California that passed 67 00:03:15,560 --> 00:03:17,360 Speaker 1: a bill that will force its schools to do it 68 00:03:17,360 --> 00:03:19,400 Speaker 1: in a couple of years. A number of other states 69 00:03:19,400 --> 00:03:23,359 Speaker 1: are considering similar legislation with a smaller timeframe. Uh, now 70 00:03:23,360 --> 00:03:25,679 Speaker 1: there's talk of federal you know, obviously the n c 71 00:03:25,800 --> 00:03:27,480 Speaker 1: A can just vote to do this on its own. 72 00:03:27,840 --> 00:03:30,480 Speaker 1: How do you think that the big massive change that 73 00:03:30,520 --> 00:03:32,680 Speaker 1: I think we're all expecting to come, how do you 74 00:03:32,680 --> 00:03:35,480 Speaker 1: think it actually happens? My guess is I and I 75 00:03:35,520 --> 00:03:38,560 Speaker 1: saw some stories on this involving President Number is that 76 00:03:38,600 --> 00:03:41,040 Speaker 1: you've got to have federal intervention, which of course is 77 00:03:41,080 --> 00:03:44,880 Speaker 1: an issue because usually no sport entity wants the government. 78 00:03:45,200 --> 00:03:47,040 Speaker 1: Even I looked at each other and said, wait a minute, 79 00:03:47,080 --> 00:03:50,600 Speaker 1: is Emert really courting federal intervention? Sheep here, that's what 80 00:03:50,720 --> 00:03:52,920 Speaker 1: I'm That's what I'm reading. Yeah, and and that's a 81 00:03:52,960 --> 00:03:55,680 Speaker 1: lifeboat essentially for for the n right. Whether I I 82 00:03:55,720 --> 00:03:57,680 Speaker 1: wrote something about that five years ago, and everyone I 83 00:03:57,720 --> 00:04:00,200 Speaker 1: talked to you said, this is the last gasp move 84 00:04:00,360 --> 00:04:01,920 Speaker 1: for the n c A is to is to try 85 00:04:01,920 --> 00:04:04,400 Speaker 1: to go that route. And what's really funny on that 86 00:04:04,800 --> 00:04:08,200 Speaker 1: is the effect that you have to understand that our 87 00:04:08,400 --> 00:04:12,240 Speaker 1: system are intercollegiate athletics system really sets up our Olympic 88 00:04:12,320 --> 00:04:15,440 Speaker 1: movement because we're really the only country in the world 89 00:04:15,480 --> 00:04:19,440 Speaker 1: that doesn't have governmental involvement in the preparation of athletes 90 00:04:19,560 --> 00:04:22,440 Speaker 1: for the Olympics, and that role was played by the 91 00:04:22,560 --> 00:04:25,480 Speaker 1: n C Double A. And so every two years, because 92 00:04:25,480 --> 00:04:27,560 Speaker 1: you have Winter Games and Summer Games, the n C 93 00:04:27,680 --> 00:04:30,840 Speaker 1: Double A delivers these athletes that are ready to go 94 00:04:30,880 --> 00:04:34,440 Speaker 1: out and represent the country, and we don't see that 95 00:04:34,480 --> 00:04:36,359 Speaker 1: with any other country in the world that has an 96 00:04:36,480 --> 00:04:38,880 Speaker 1: n C Double A type system. One of the questions 97 00:04:38,920 --> 00:04:41,479 Speaker 1: is are we about to destroy that system? And where 98 00:04:41,480 --> 00:04:43,280 Speaker 1: do you stand on that one. I don't think anyone 99 00:04:43,279 --> 00:04:45,480 Speaker 1: would allow it. I think there are probably too many 100 00:04:45,520 --> 00:04:47,800 Speaker 1: people making too much money. By the way, should we 101 00:04:47,800 --> 00:04:50,159 Speaker 1: say many of those sports, I would say the overwhelming 102 00:04:50,240 --> 00:04:53,040 Speaker 1: majority of those sports on the collegiate level do not 103 00:04:53,120 --> 00:04:55,920 Speaker 1: make money. That's correct. And so the two that we're 104 00:04:55,920 --> 00:04:58,520 Speaker 1: always talking about when it comes to name, image and 105 00:04:58,560 --> 00:05:02,240 Speaker 1: likeness are generally men's, women's basketball, and football, and you 106 00:05:02,279 --> 00:05:04,640 Speaker 1: know football doesn't play into the Olympics, so when get 107 00:05:04,720 --> 00:05:07,000 Speaker 1: rid of that part of the discussion. And it's also 108 00:05:07,200 --> 00:05:09,800 Speaker 1: you know, bigger roster size, so you've got a hundred 109 00:05:09,800 --> 00:05:12,839 Speaker 1: players on a team. But if this thing goes the 110 00:05:12,920 --> 00:05:15,719 Speaker 1: wrong way, I imagine this is a c change for 111 00:05:15,760 --> 00:05:18,880 Speaker 1: the n C Double A and you could see wholesale change. 112 00:05:18,920 --> 00:05:20,760 Speaker 1: And I'm not predicting it, but I'm saying that I 113 00:05:20,760 --> 00:05:22,479 Speaker 1: think that's a possibility. I want to go back to 114 00:05:22,520 --> 00:05:25,200 Speaker 1: something you said earlier about betting and now how the 115 00:05:25,240 --> 00:05:28,120 Speaker 1: whole technology has changed. I mean, we can bet in 116 00:05:28,200 --> 00:05:30,320 Speaker 1: several states and all you have to do is bring 117 00:05:30,400 --> 00:05:32,919 Speaker 1: up your phone. It's like, okay, I'll take that line 118 00:05:33,000 --> 00:05:36,400 Speaker 1: and ma'am that's it. Uh, and more states are going 119 00:05:36,440 --> 00:05:38,719 Speaker 1: to join that. How is this going to change the 120 00:05:38,800 --> 00:05:41,480 Speaker 1: landscape of America? Well, I think you've got the fans 121 00:05:41,520 --> 00:05:43,200 Speaker 1: who are going to be doing a lot more gambling. 122 00:05:43,240 --> 00:05:45,400 Speaker 1: But if you're thinking about it from the collegiate level, 123 00:05:45,440 --> 00:05:49,040 Speaker 1: you're gonna possibly have people betting on games and sitting 124 00:05:49,080 --> 00:05:51,480 Speaker 1: next to the athlete in class I mean, I think 125 00:05:51,520 --> 00:05:55,200 Speaker 1: the whole amateur model still requires that the student athlete 126 00:05:55,240 --> 00:05:57,560 Speaker 1: be a student and go to class. And now you 127 00:05:57,560 --> 00:05:59,600 Speaker 1: could have somebody betting on you as to whether or 128 00:05:59,640 --> 00:06:01,719 Speaker 1: not you may a free throw. I think the amount 129 00:06:01,720 --> 00:06:04,080 Speaker 1: of money that's gonna pour in is gonna be massive. 130 00:06:04,160 --> 00:06:06,880 Speaker 1: I think the leagues are gonna want a piece of it. Um. 131 00:06:06,920 --> 00:06:09,479 Speaker 1: I think one is a really critical year when you 132 00:06:09,520 --> 00:06:12,440 Speaker 1: look at the NFL's broadcast rights are coming up. Amazon 133 00:06:12,600 --> 00:06:14,800 Speaker 1: is kind of starting to signal they may get into 134 00:06:14,839 --> 00:06:17,520 Speaker 1: that action that really are get too far ahead on us. 135 00:06:17,560 --> 00:06:21,960 Speaker 1: But we're gonna have plenty of time we need to solve. 136 00:06:23,160 --> 00:06:26,080 Speaker 1: The whole landscape has changes. We were talking about earlier. 137 00:06:26,440 --> 00:06:29,160 Speaker 1: What does Las Vegas think about all of this, because 138 00:06:29,640 --> 00:06:32,160 Speaker 1: they have to be losing business that everybody is going to, Oh, 139 00:06:32,240 --> 00:06:33,840 Speaker 1: I just got to go to Las Vegas. I think 140 00:06:33,839 --> 00:06:37,320 Speaker 1: you're probably right. But I imagine that they're quick, they're nimble. 141 00:06:37,520 --> 00:06:40,120 Speaker 1: I think they'll probably be new and improved Vegas. I 142 00:06:40,120 --> 00:06:42,919 Speaker 1: think they'll be looking at different ways to leverage what 143 00:06:43,000 --> 00:06:45,680 Speaker 1: they're already good at. Uh. In the old days, I 144 00:06:45,720 --> 00:06:48,280 Speaker 1: think people just bet the game who would win the game, 145 00:06:48,320 --> 00:06:51,240 Speaker 1: and they would bet the over under maybe today you're 146 00:06:51,240 --> 00:06:53,960 Speaker 1: gonna be betting on individual outcomes. You're gonna bet the 147 00:06:54,000 --> 00:06:57,599 Speaker 1: next pitch, the next free throw. Then yeah, And what 148 00:06:57,680 --> 00:07:00,400 Speaker 1: we're talking about is the value of data. You need 149 00:07:00,520 --> 00:07:03,960 Speaker 1: speed and you need accuracy. Who wins that ballgame? Because 150 00:07:04,000 --> 00:07:08,080 Speaker 1: now carriers matter, exclusivity matters. And this comes back to Amazon, 151 00:07:08,160 --> 00:07:10,880 Speaker 1: and my thinking is is that if you're really good 152 00:07:10,880 --> 00:07:13,640 Speaker 1: with the analytics, with the algorithms and things like that, 153 00:07:14,040 --> 00:07:16,560 Speaker 1: you're going to know how to put that data opportunity 154 00:07:16,640 --> 00:07:19,560 Speaker 1: in front of your audience. And I think that's where 155 00:07:19,560 --> 00:07:22,800 Speaker 1: the NFL gets really interesting, because Amazon in the NFL 156 00:07:22,920 --> 00:07:26,520 Speaker 1: means you've got data control in really unique ways. We 157 00:07:26,680 --> 00:07:29,400 Speaker 1: just had a couple of months ago an NFL player 158 00:07:29,480 --> 00:07:33,000 Speaker 1: suspended for for gambling on NFL games, including a game 159 00:07:33,240 --> 00:07:35,680 Speaker 1: on the team that that he was currently playing for. 160 00:07:36,440 --> 00:07:38,280 Speaker 1: I think that we are at some point going to 161 00:07:38,360 --> 00:07:41,680 Speaker 1: have some kind of major scandal, you know, especially now 162 00:07:41,720 --> 00:07:43,600 Speaker 1: that sports betting is more prevalent and there are a 163 00:07:43,600 --> 00:07:47,320 Speaker 1: many more people doing doing it. Um, what do you think? 164 00:07:47,360 --> 00:07:48,840 Speaker 1: What kind of effect do you think that happens when 165 00:07:48,880 --> 00:07:51,840 Speaker 1: it does happen, whether it's a college basketball team in 166 00:07:51,920 --> 00:07:55,800 Speaker 1: Alabama or if it's an NFL or NHL team. Yeah, 167 00:07:55,880 --> 00:07:58,080 Speaker 1: it's horrific, I think in so many ways. And this 168 00:07:58,160 --> 00:08:00,520 Speaker 1: is the challenge that the commissioner's face. So you know, 169 00:08:00,520 --> 00:08:02,600 Speaker 1: so you had to deal with Pete Rose going back, 170 00:08:02,680 --> 00:08:06,680 Speaker 1: David Stern had to deal with the referees scandal. Uh 171 00:08:06,720 --> 00:08:09,320 Speaker 1: And and so these are not unknown to us, the 172 00:08:09,400 --> 00:08:14,160 Speaker 1: Chicago White Sox, Black Sox, of but every commissioner knows 173 00:08:14,240 --> 00:08:16,240 Speaker 1: that if they get it wrong, the integrity of the 174 00:08:16,280 --> 00:08:19,880 Speaker 1: game is threatened. And really the revenue, all these revenue 175 00:08:19,920 --> 00:08:22,080 Speaker 1: streams we talked about on this show, and that that 176 00:08:22,120 --> 00:08:25,280 Speaker 1: permeate the industry. People sometimes forget, which is what the 177 00:08:25,280 --> 00:08:29,640 Speaker 1: commissioners don't. They understand that at its core, the game 178 00:08:29,920 --> 00:08:32,640 Speaker 1: is the most important thing. If people do not believe 179 00:08:33,280 --> 00:08:36,720 Speaker 1: that these outcomes are not predetermined, the rest of that 180 00:08:36,760 --> 00:08:39,760 Speaker 1: stuff goes away absolutely. And I think what you've got 181 00:08:39,840 --> 00:08:44,560 Speaker 1: is at least uh an analog is Indian cricket deals 182 00:08:44,640 --> 00:08:48,880 Speaker 1: with betting scandals all the times and players fixing matches, 183 00:08:48,960 --> 00:08:51,760 Speaker 1: and it's destroy low level tennis as well. And and 184 00:08:51,840 --> 00:08:54,040 Speaker 1: now they're they're taking a lot of these tournaments off 185 00:08:54,040 --> 00:08:56,680 Speaker 1: the board. And so what's gonna happen is you're gonna 186 00:08:56,720 --> 00:08:59,040 Speaker 1: have that much more scrutiny of the athletes, I think 187 00:08:59,120 --> 00:09:01,880 Speaker 1: because they're so much at risk. How much different is 188 00:09:01,960 --> 00:09:05,199 Speaker 1: that risk from let's say, the risk that I think 189 00:09:05,240 --> 00:09:08,200 Speaker 1: the NFL is kind of wading into right now regarding 190 00:09:08,200 --> 00:09:11,280 Speaker 1: officiating and the rule book. And I feel like almost 191 00:09:11,320 --> 00:09:14,320 Speaker 1: every Sunday there's a catch that's not a catch. Fans 192 00:09:14,360 --> 00:09:16,760 Speaker 1: don't know the rules, Referees sometimes don't seem to know 193 00:09:16,800 --> 00:09:18,760 Speaker 1: the rules. Is that the same kind of thing where 194 00:09:18,840 --> 00:09:21,160 Speaker 1: where fans sitting at home might think, oh, man, this 195 00:09:21,240 --> 00:09:23,760 Speaker 1: is I don't know. I don't know what's happening to you. 196 00:09:23,800 --> 00:09:26,199 Speaker 1: Imagine like like betting what we said, you're gonna bet 197 00:09:26,200 --> 00:09:27,960 Speaker 1: on everything. The coin toss the other day. The NFL 198 00:09:28,000 --> 00:09:33,200 Speaker 1: couldn't perfectect example and toss, right, and it leads to 199 00:09:33,280 --> 00:09:36,320 Speaker 1: people believing their conspiracies right. It ex needs to people 200 00:09:36,360 --> 00:09:38,920 Speaker 1: believing that something's fixed and you can't afford that. So 201 00:09:39,000 --> 00:09:41,640 Speaker 1: your technical security is going to be an area if 202 00:09:41,640 --> 00:09:43,560 Speaker 1: you want to talk about where students should think about 203 00:09:43,679 --> 00:09:46,080 Speaker 1: majoring for the future in terms of going to college, 204 00:09:46,480 --> 00:09:49,280 Speaker 1: think about all the data analytics side. And Syracuse has 205 00:09:49,280 --> 00:09:52,679 Speaker 1: a sport analytics program. It's gonna be so much more 206 00:09:52,760 --> 00:09:59,719 Speaker 1: than that. It's gonna college, but cybersecurity is going to 207 00:09:59,760 --> 00:10:01,400 Speaker 1: be a huge You know what Mark Cuban said the 208 00:10:01,480 --> 00:10:03,920 Speaker 1: other day. Uh, And we talked about this once. He said, 209 00:10:03,960 --> 00:10:06,440 Speaker 1: what's the most overrated part of technic right now? And 210 00:10:06,440 --> 00:10:09,480 Speaker 1: he said analytics, And he said, you need to look ahead. 211 00:10:09,640 --> 00:10:13,280 Speaker 1: It's machine learning and artificial intelligence. And I think at 212 00:10:13,280 --> 00:10:17,959 Speaker 1: the Tokyo Olympics here we are ahead. You're gonna have 213 00:10:18,240 --> 00:10:20,520 Speaker 1: um robots who are going to be playing the role 214 00:10:20,600 --> 00:10:23,640 Speaker 1: of volunteers. And the robots are going to speak sixty 215 00:10:23,679 --> 00:10:27,000 Speaker 1: different languages, and they'll be semi autonomous or whatever big 216 00:10:27,080 --> 00:10:29,120 Speaker 1: word we want to use, and they'll wander around the 217 00:10:29,320 --> 00:10:32,600 Speaker 1: entire prefect of the Olympics. Self driving busses I think 218 00:10:32,640 --> 00:10:34,760 Speaker 1: are also in the in the works for the Tokyo 219 00:10:34,760 --> 00:10:36,920 Speaker 1: Olympics as well. Yeah, well, it sounds like what Vek 220 00:10:36,920 --> 00:10:39,480 Speaker 1: GRANADEV wants to do with the Sacramento Kings. He's talking 221 00:10:39,480 --> 00:10:42,720 Speaker 1: about drone aided parking, so when you are on your 222 00:10:42,720 --> 00:10:45,800 Speaker 1: way to the arena, you can find out where the 223 00:10:45,800 --> 00:10:49,960 Speaker 1: available spots are in real time, and then security robots 224 00:10:50,000 --> 00:10:53,000 Speaker 1: in the arena predictive analytics. So if Rick Burton walks 225 00:10:53,000 --> 00:10:56,040 Speaker 1: in with his son and his daughter and his granddaughter, 226 00:10:56,679 --> 00:11:00,200 Speaker 1: that you're welcome, mat On, that they will know best 227 00:11:00,240 --> 00:11:02,280 Speaker 1: time you were here. She had a hot dog who 228 00:11:02,320 --> 00:11:04,840 Speaker 1: had a burger, and they'll bring it to you even 229 00:11:04,880 --> 00:11:07,199 Speaker 1: before you get to your seat. Yeah, absolutely right. And 230 00:11:07,200 --> 00:11:09,560 Speaker 1: and so now you're thinking about are the owners of 231 00:11:09,600 --> 00:11:12,760 Speaker 1: these teams keeping pace with what technology is going to 232 00:11:12,840 --> 00:11:16,640 Speaker 1: provide the rather than pay money to those companies to 233 00:11:16,720 --> 00:11:20,160 Speaker 1: provide these things. The owners of these teams slash, the 234 00:11:20,240 --> 00:11:24,080 Speaker 1: players in these teams, are in these leagues, are investing 235 00:11:24,120 --> 00:11:26,480 Speaker 1: in those very startups. But let's be honest. The answer 236 00:11:26,480 --> 00:11:31,000 Speaker 1: to that is right now is no, right, I mean, yeah, 237 00:11:31,040 --> 00:11:34,200 Speaker 1: all the whole sports owners are not keeping pace with 238 00:11:34,200 --> 00:11:37,400 Speaker 1: with all the technology and the advancements in in data. 239 00:11:37,520 --> 00:11:40,040 Speaker 1: And you know fan experience that I think are out 240 00:11:40,040 --> 00:11:43,520 Speaker 1: there right now, and you know the declining attendance at 241 00:11:43,520 --> 00:11:46,040 Speaker 1: college football. There there's plenty of metrics you can point 242 00:11:46,080 --> 00:11:48,600 Speaker 1: to that's say that the the onus is on them now. 243 00:11:48,760 --> 00:11:51,320 Speaker 1: I think right now is a very important moment for 244 00:11:51,360 --> 00:11:53,719 Speaker 1: them to maybe get ahead of the eight ball. Where 245 00:11:53,760 --> 00:11:56,240 Speaker 1: do you stand there on the in arena versus at 246 00:11:56,240 --> 00:11:59,400 Speaker 1: home experience? Because listen, we're all in this because we 247 00:11:59,559 --> 00:12:01,880 Speaker 1: love sport, that we got into it, right. But there's 248 00:12:01,880 --> 00:12:03,559 Speaker 1: a big part of me these days when I look 249 00:12:03,559 --> 00:12:04,719 Speaker 1: at it and I think, I mean an hour to 250 00:12:04,760 --> 00:12:06,640 Speaker 1: get out of the parking lot. Yeah, though it's a 251 00:12:06,640 --> 00:12:11,360 Speaker 1: little cold right now, the bathrooms right here, it's pretty 252 00:12:11,400 --> 00:12:14,160 Speaker 1: good to sit in your living room and enjoy a game. Yeah. Absolutely. 253 00:12:14,200 --> 00:12:16,720 Speaker 1: I think you're gonna see smaller stadiums in the future, 254 00:12:16,760 --> 00:12:18,719 Speaker 1: and you're gonna see more plush and and the V 255 00:12:18,800 --> 00:12:20,920 Speaker 1: I P boxes are already there. I think that's gonna 256 00:12:20,920 --> 00:12:23,720 Speaker 1: come down into the mainstream scening as it is today. 257 00:12:23,720 --> 00:12:25,840 Speaker 1: I think you could make a case that the average 258 00:12:26,480 --> 00:12:29,560 Speaker 1: human is now not wealthy enough to be able to 259 00:12:29,600 --> 00:12:32,559 Speaker 1: afford to go to a pro sporting Most people never 260 00:12:32,600 --> 00:12:33,960 Speaker 1: go anywhere. I mean, like, you know, what is it. 261 00:12:34,080 --> 00:12:37,040 Speaker 1: Ncent of the country doesn't live anywhere near a stadium. 262 00:12:37,080 --> 00:12:39,479 Speaker 1: They never get there. But for the networks to broadcast 263 00:12:39,480 --> 00:12:41,600 Speaker 1: the games, they've got to see full stadiums. For the 264 00:12:41,640 --> 00:12:43,719 Speaker 1: sponsors to want to be involved, they gotta believe the 265 00:12:43,760 --> 00:12:45,880 Speaker 1: eyeballs are there. So the leagues are going to have 266 00:12:45,960 --> 00:12:48,120 Speaker 1: to actually make sure that they're going to be those 267 00:12:48,200 --> 00:12:51,000 Speaker 1: kind of amenities. At the stadium that make people think 268 00:12:51,320 --> 00:12:53,560 Speaker 1: that that's a better place to bet. The premium service 269 00:12:53,640 --> 00:12:56,679 Speaker 1: driven and now let's now let's go back to the gambling, 270 00:12:57,120 --> 00:13:00,280 Speaker 1: and let's talk about the stadium becoming the book. The 271 00:13:00,320 --> 00:13:03,199 Speaker 1: stadium become the ace is halfway there, and and that's 272 00:13:03,200 --> 00:13:04,839 Speaker 1: who I was going to bring up. And in Ted's 273 00:13:04,840 --> 00:13:07,280 Speaker 1: ahead of the curve, and I think he understands. He 274 00:13:07,320 --> 00:13:08,680 Speaker 1: wants you to be able to walk up to the 275 00:13:08,679 --> 00:13:10,760 Speaker 1: outside of the stadium even if you don't come in 276 00:13:10,880 --> 00:13:14,280 Speaker 1: and engage or actually get involved with your betting inside 277 00:13:14,320 --> 00:13:17,520 Speaker 1: the stadium. And I have to bring this up because 278 00:13:17,600 --> 00:13:20,760 Speaker 1: everybody knows. I'm sorry to throw a curveball here. All 279 00:13:20,800 --> 00:13:23,880 Speaker 1: the racing is near and dear to my heart. And 280 00:13:24,200 --> 00:13:26,760 Speaker 1: somebody said the number of what's the number one topic 281 00:13:27,000 --> 00:13:29,280 Speaker 1: in that has happened in all the racing that has 282 00:13:29,360 --> 00:13:31,559 Speaker 1: changed the landscape. I was not prepared for this. I 283 00:13:31,559 --> 00:13:34,360 Speaker 1: don't know, bar what is that Roger Penskey buying the 284 00:13:34,400 --> 00:13:38,920 Speaker 1: Indianapolis Motor Speedway and I r l it has been 285 00:13:39,280 --> 00:13:42,280 Speaker 1: giving you thumbs up. He's excited about says it's been 286 00:13:42,320 --> 00:13:46,160 Speaker 1: in the speed family. We are not the experts on 287 00:13:46,200 --> 00:13:49,040 Speaker 1: this end of the of the line. Here he's got 288 00:13:49,080 --> 00:13:51,400 Speaker 1: a Mark Martin jacket. I know this is why they 289 00:13:51,440 --> 00:13:54,440 Speaker 1: give me Jared Tall At this point. The speedway has 290 00:13:54,480 --> 00:13:57,720 Speaker 1: been in the home and family just right after the 291 00:13:57,720 --> 00:14:00,360 Speaker 1: World War two, and it had been in the Emily 292 00:14:00,800 --> 00:14:04,320 Speaker 1: up until this. Well, I would say, but a few 293 00:14:04,320 --> 00:14:08,360 Speaker 1: months ago when bought it, and now he's bought I 294 00:14:08,679 --> 00:14:12,880 Speaker 1: r L. That is going to change the landscape of 295 00:14:13,040 --> 00:14:15,280 Speaker 1: racing big time. Yeah, I think it will. And you're 296 00:14:15,280 --> 00:14:17,599 Speaker 1: gonna see I think more of this. Down in Australia, 297 00:14:18,080 --> 00:14:20,760 Speaker 1: there's a guy who bought the entire basketball You were 298 00:14:20,800 --> 00:14:23,000 Speaker 1: the commissioner of the n B. I was the commissioner 299 00:14:23,040 --> 00:14:25,280 Speaker 1: of the NBL from two thousand and three to two 300 00:14:25,320 --> 00:14:28,360 Speaker 1: thousand and seven. Uh. And we've got a guy down there, 301 00:14:28,400 --> 00:14:32,040 Speaker 1: Larry Kesselman, who, like Roger Pensky, said, I'm not convinced 302 00:14:32,080 --> 00:14:34,360 Speaker 1: that the people running the show and dealing with the 303 00:14:34,400 --> 00:14:37,200 Speaker 1: bureaucracies are getting it right. I'm just gonna buy the 304 00:14:37,200 --> 00:14:39,880 Speaker 1: whole thing out right, and I will decide to run 305 00:14:39,920 --> 00:14:41,640 Speaker 1: this as a business and it will be much more 306 00:14:41,640 --> 00:14:43,960 Speaker 1: single entity structure is the best way to sort of 307 00:14:44,040 --> 00:14:46,160 Speaker 1: ensure controlling costs and make some money. And you know 308 00:14:46,360 --> 00:14:50,320 Speaker 1: MLS has proven that, and MLS has grown really exponentially 309 00:14:50,360 --> 00:14:52,320 Speaker 1: under Don Garber, and you have to look at the 310 00:14:52,320 --> 00:14:55,200 Speaker 1: fact that they could very soon be a thirty team league, 311 00:14:55,560 --> 00:14:58,240 Speaker 1: and you'll start to say, could they be as relevant 312 00:14:58,240 --> 00:15:00,400 Speaker 1: as the e p L or the league? But let's 313 00:15:00,400 --> 00:15:02,760 Speaker 1: go back to auto racing. So on auto racing, I 314 00:15:02,760 --> 00:15:06,520 Speaker 1: guess the question is NASCAR seemingly has been flat and 315 00:15:06,600 --> 00:15:09,440 Speaker 1: has maybe been trying to figure out how to keep 316 00:15:09,440 --> 00:15:12,320 Speaker 1: what it once had. I r L has been much 317 00:15:12,400 --> 00:15:14,880 Speaker 1: less of an event. But I think I'd bet on Roger. 318 00:15:14,920 --> 00:15:17,360 Speaker 1: I'm not a gambler, I'm not a better but I would, 319 00:15:19,600 --> 00:15:22,080 Speaker 1: but I would tell you that I think if there's anyone, 320 00:15:22,160 --> 00:15:24,280 Speaker 1: And I don't know how old Roger is, but I 321 00:15:24,320 --> 00:15:26,560 Speaker 1: hope he's got twenty years left to really turn around 322 00:15:26,560 --> 00:15:29,400 Speaker 1: I r L. With NASCAR, they just in the deal 323 00:15:29,520 --> 00:15:32,480 Speaker 1: where they have a brand new sponsorship. Now you have 324 00:15:33,160 --> 00:15:38,040 Speaker 1: several entities coming together to sponsor the premier league in NASCAR, 325 00:15:38,280 --> 00:15:41,680 Speaker 1: And think about the technology that's involved in motorsports, and 326 00:15:41,760 --> 00:15:43,960 Speaker 1: that ties in nicely with all the things that are 327 00:15:44,000 --> 00:15:47,520 Speaker 1: going on technologically. So you gotta imagine Detroit and Japan 328 00:15:47,560 --> 00:15:51,200 Speaker 1: are gonna want these auto racing leagues to be successful. 329 00:15:51,520 --> 00:15:55,760 Speaker 1: We were talking about the NBA and China, and we're 330 00:15:55,760 --> 00:15:57,680 Speaker 1: gonna get to that in the next second. We're gonna 331 00:15:57,680 --> 00:15:59,840 Speaker 1: save that. We're gonna save that for the last to 332 00:15:59,920 --> 00:16:02,800 Speaker 1: the I want to ask Rick about MLS. I mean, 333 00:16:02,840 --> 00:16:06,400 Speaker 1: you've got David Tepper involved, You've got people buying in 334 00:16:06,440 --> 00:16:09,800 Speaker 1: at two hundred fifty three hundred million dollar plus valuations. 335 00:16:10,280 --> 00:16:15,120 Speaker 1: Are these sorry, half a billion dollars for MLS? Like, 336 00:16:15,240 --> 00:16:17,480 Speaker 1: how do you justify the valuations? Is it betting on 337 00:16:17,520 --> 00:16:20,960 Speaker 1: the future and content or is the money there now? 338 00:16:21,360 --> 00:16:23,480 Speaker 1: I think the money is not yet there, but they 339 00:16:23,480 --> 00:16:26,200 Speaker 1: imagine it will be and the asset appreciation is going 340 00:16:26,240 --> 00:16:28,960 Speaker 1: to go up. It's the world's sport um and I 341 00:16:29,000 --> 00:16:32,000 Speaker 1: think if you believe that that they can make America 342 00:16:32,160 --> 00:16:35,120 Speaker 1: really care about soccer. Now. The question is which of 343 00:16:35,200 --> 00:16:37,840 Speaker 1: the other big four sports is most at risk if 344 00:16:38,000 --> 00:16:41,160 Speaker 1: MLS gets bigger. Where's the market share coming from? Are 345 00:16:41,200 --> 00:16:42,960 Speaker 1: we gonna just make the pie bigger? Or is it 346 00:16:42,960 --> 00:16:45,480 Speaker 1: gonna come from We don't ask you to ask questions, 347 00:16:45,480 --> 00:16:47,880 Speaker 1: We ask you to answer questions. Rick Burton, I'm gonna 348 00:16:47,920 --> 00:16:50,480 Speaker 1: say it's not the NFL. Yeah, I'd agree with that. 349 00:16:50,520 --> 00:16:53,280 Speaker 1: I would say it's not the NBA. I'll go on 350 00:16:53,280 --> 00:16:55,160 Speaker 1: a lead on a limb and say, I don't think 351 00:16:55,240 --> 00:16:58,000 Speaker 1: it's the NHL, which I think is actually doing something 352 00:16:58,440 --> 00:17:01,760 Speaker 1: some powerful things. And by the way, their broadcast rights 353 00:17:01,760 --> 00:17:03,840 Speaker 1: are up before the others. We're going to get a 354 00:17:03,840 --> 00:17:06,800 Speaker 1: good litmus test right now into the value of content. 355 00:17:06,880 --> 00:17:09,640 Speaker 1: It's specific. I mean, that's a lot of games, and 356 00:17:09,720 --> 00:17:13,440 Speaker 1: you know, Disney and ESPN's like, we have a streaming service. 357 00:17:13,560 --> 00:17:16,199 Speaker 1: This would look really good there. But NBC has had 358 00:17:16,240 --> 00:17:18,560 Speaker 1: a great job propping it up so that do you 359 00:17:18,600 --> 00:17:21,080 Speaker 1: split the package? It does Gary sell it to the 360 00:17:21,119 --> 00:17:24,400 Speaker 1: highest bidder solely how much streaming does he go. There's 361 00:17:24,440 --> 00:17:26,439 Speaker 1: been a lot of continuity at the NHL, and I 362 00:17:26,480 --> 00:17:29,280 Speaker 1: just did a piece on them for an upcoming issue 363 00:17:29,280 --> 00:17:32,720 Speaker 1: with Sports Business Journal with Normal Riley and and we're 364 00:17:32,760 --> 00:17:35,600 Speaker 1: actually pretty bullish on the NHL going forward. All that 365 00:17:35,680 --> 00:17:39,000 Speaker 1: leaves out, though, you know, the last man, not our woman, 366 00:17:39,160 --> 00:17:41,080 Speaker 1: not not with a chair to sit down on his 367 00:17:41,160 --> 00:17:44,440 Speaker 1: Major League Baseball. I think baseball can continue to make 368 00:17:44,480 --> 00:17:46,800 Speaker 1: a lot of money and not be as popular as 369 00:17:46,840 --> 00:17:48,960 Speaker 1: it was right I mean, twenty years ago baseball teams 370 00:17:48,960 --> 00:17:52,119 Speaker 1: were extremely reliable, reliant on the gate right, ticket sales 371 00:17:52,119 --> 00:17:56,040 Speaker 1: were essentially everything, and now that media has risen significantly, 372 00:17:56,200 --> 00:17:58,359 Speaker 1: they're not as reliant as people coming anymore. As long 373 00:17:58,400 --> 00:18:01,480 Speaker 1: as people are watching, and as long as you are watching, 374 00:18:02,680 --> 00:18:05,399 Speaker 1: companies like Fox and ESPN and Sinclair are willing to 375 00:18:05,400 --> 00:18:07,439 Speaker 1: shall out all this money for live programming. I think 376 00:18:07,480 --> 00:18:09,600 Speaker 1: baseball we'll continue to be okay. And one of the 377 00:18:09,640 --> 00:18:14,360 Speaker 1: major issues that happened in twenty nineteen, China and the 378 00:18:14,480 --> 00:18:17,520 Speaker 1: NBA had a big dust up. Yeah, they sure did, 379 00:18:17,600 --> 00:18:20,800 Speaker 1: and and I'm sure it's something Adam Silver did not want, 380 00:18:21,480 --> 00:18:23,560 Speaker 1: but it's something that he had to deal with. And 381 00:18:23,640 --> 00:18:25,919 Speaker 1: I think there's a lot going on behind the scenes 382 00:18:25,960 --> 00:18:28,879 Speaker 1: that is not being reported on, which is the NBA 383 00:18:29,000 --> 00:18:32,600 Speaker 1: looking to repair everything inside their relationship with the country 384 00:18:32,600 --> 00:18:36,080 Speaker 1: of China and the upside of the China population right 385 00:18:36,119 --> 00:18:38,320 Speaker 1: a billion and a half people is you don't want 386 00:18:38,320 --> 00:18:41,240 Speaker 1: to get that wrong. But if I'm Adam and if 387 00:18:41,240 --> 00:18:45,120 Speaker 1: I'm Mark Tatum, I am so scared no matter what 388 00:18:45,280 --> 00:18:48,320 Speaker 1: I do behind the scenes, and you have decades of 389 00:18:48,359 --> 00:18:51,920 Speaker 1: goodwill built up and still this happened. I can put 390 00:18:51,960 --> 00:18:56,480 Speaker 1: patch and band aid. The fact remains that if one 391 00:18:56,720 --> 00:19:00,359 Speaker 1: of my players, who has access to broadcast to the 392 00:19:00,400 --> 00:19:04,280 Speaker 1: world these days, just does anything all of that goes away. Yeah, 393 00:19:04,280 --> 00:19:06,479 Speaker 1: I think that's a real risk, and I'm sure that 394 00:19:06,520 --> 00:19:08,760 Speaker 1: the NBA is trying to do everything it can with 395 00:19:08,800 --> 00:19:11,439 Speaker 1: the players Association to say, guys, you're gonna make a 396 00:19:11,480 --> 00:19:13,919 Speaker 1: lot more money now and in the future if we 397 00:19:14,000 --> 00:19:16,440 Speaker 1: have it right with China and and and they're gonna 398 00:19:16,480 --> 00:19:18,520 Speaker 1: they're gonna have to ask nicely to the to the 399 00:19:18,520 --> 00:19:21,640 Speaker 1: players Association and to their general managers and their owners 400 00:19:21,640 --> 00:19:24,800 Speaker 1: and say, guys, please understand the magnitude of revenues that 401 00:19:24,800 --> 00:19:27,120 Speaker 1: we're talking the owners though, Yeah, sure that they don't 402 00:19:27,119 --> 00:19:30,080 Speaker 1: put the players. I mean, realistically, for now, if I'm 403 00:19:30,280 --> 00:19:32,160 Speaker 1: if I want to be greedy, I'm going to get 404 00:19:32,160 --> 00:19:34,840 Speaker 1: paid no matter what. That's the fact, I get paid 405 00:19:34,880 --> 00:19:36,960 Speaker 1: no matter what. But I can certainly do damage to 406 00:19:37,040 --> 00:19:39,240 Speaker 1: the league's ability to generate revenue in the future. That's 407 00:19:39,240 --> 00:19:43,280 Speaker 1: a scary proposition. There's also there's also a political capitalist 408 00:19:43,400 --> 00:19:45,240 Speaker 1: here as well. Right. We saw a couple of weeks 409 00:19:45,280 --> 00:19:48,159 Speaker 1: ago Arsenal, one of the biggest European soccer teams, they 410 00:19:48,160 --> 00:19:49,879 Speaker 1: had a game in China that was blacked out because 411 00:19:49,880 --> 00:19:52,160 Speaker 1: one of their star players. Mess at Ozel, he said 412 00:19:52,200 --> 00:19:55,000 Speaker 1: something about the Chinese treatment of wagers. I feel like, 413 00:19:55,160 --> 00:19:58,680 Speaker 1: just because of the political landscape across the world right now, countries, 414 00:19:58,840 --> 00:20:01,600 Speaker 1: teams leagues are are being more accountable for the money 415 00:20:01,600 --> 00:20:03,919 Speaker 1: that they take on, right And the truth is that 416 00:20:04,040 --> 00:20:07,200 Speaker 1: sports as an entity across the world, there's so much 417 00:20:07,240 --> 00:20:10,840 Speaker 1: investment in sports, teams, leagues, people from countries that have 418 00:20:11,240 --> 00:20:14,000 Speaker 1: sketchy politics. And I wonder, and rich Lyric, I'd love 419 00:20:14,040 --> 00:20:15,960 Speaker 1: to hear your thoughts on this, if you know, heading 420 00:20:15,960 --> 00:20:18,840 Speaker 1: into if there's more maybe a bigger you know, a 421 00:20:18,840 --> 00:20:21,200 Speaker 1: bigger spotlight on the fact that w w E does 422 00:20:21,200 --> 00:20:23,199 Speaker 1: this huge event in Saudi Arabia every year, or that 423 00:20:23,320 --> 00:20:28,400 Speaker 1: PSG is owned by uh some uh guitary wealth fund um, 424 00:20:28,560 --> 00:20:31,120 Speaker 1: And I I wonder if we're gonna keep heading into 425 00:20:31,119 --> 00:20:33,439 Speaker 1: more and more of this where teams that make or 426 00:20:33,520 --> 00:20:35,640 Speaker 1: leagues that make a lot of money in other countries 427 00:20:35,880 --> 00:20:38,600 Speaker 1: are running up against the politics of those countries. Yeah, 428 00:20:38,640 --> 00:20:40,280 Speaker 1: and you make a great point, and I think there's 429 00:20:40,280 --> 00:20:42,880 Speaker 1: a risk reward here on the cost of doing business. 430 00:20:43,080 --> 00:20:45,359 Speaker 1: And I think you're gonna see probably a lot more 431 00:20:45,400 --> 00:20:49,240 Speaker 1: interest in India and doesn't automatically kind of flow off 432 00:20:49,280 --> 00:20:51,679 Speaker 1: the lips that you take basketball into India or you 433 00:20:51,760 --> 00:20:56,000 Speaker 1: take auto race. It does. But there are a lot 434 00:20:56,040 --> 00:20:58,359 Speaker 1: of people who are starting to say, if it's really 435 00:20:58,400 --> 00:21:01,480 Speaker 1: difficult in the cost of doing business in China gets prohibitive, 436 00:21:01,680 --> 00:21:03,760 Speaker 1: then let's think about whether we can go into India 437 00:21:03,840 --> 00:21:06,080 Speaker 1: or Brazil that you know, the brick countries where there 438 00:21:06,080 --> 00:21:09,159 Speaker 1: are eyeballs. And these owners and these commissioners have actually 439 00:21:09,160 --> 00:21:11,600 Speaker 1: got to be really nimble. I use that word earlier, 440 00:21:11,680 --> 00:21:13,680 Speaker 1: but they've got to be nimble about how to actually 441 00:21:13,880 --> 00:21:16,600 Speaker 1: raise the bar in each of the places where there's opportunity. 442 00:21:16,720 --> 00:21:19,919 Speaker 1: It's funny you said eyeballs because something it harkens me 443 00:21:19,960 --> 00:21:21,960 Speaker 1: back to something John Skipper said years ago when he 444 00:21:22,000 --> 00:21:24,200 Speaker 1: was running ESPN. So just get the eyeballs. I don't 445 00:21:24,200 --> 00:21:26,040 Speaker 1: care what you just get me the eyeballs. Then he 446 00:21:26,160 --> 00:21:28,359 Speaker 1: then he took it on himself. It's my job to 447 00:21:28,440 --> 00:21:31,280 Speaker 1: figure out how to monetize it. But just give me 448 00:21:31,320 --> 00:21:33,640 Speaker 1: the eyeballs. And I think that's exactly right. Now, let's 449 00:21:33,640 --> 00:21:36,240 Speaker 1: go back to China for a minute. You said sketchy politics. 450 00:21:36,280 --> 00:21:38,880 Speaker 1: That's always dangerous to suggest that anyone is less than 451 00:21:38,920 --> 00:21:42,000 Speaker 1: anyone else. But I think there's a reality which is 452 00:21:42,119 --> 00:21:44,439 Speaker 1: if you want to do business in China, you to 453 00:21:44,560 --> 00:21:46,840 Speaker 1: a degree you've got to play by their rules. They 454 00:21:46,880 --> 00:21:50,040 Speaker 1: operate differently than other countries. And you've got to say 455 00:21:50,080 --> 00:21:53,439 Speaker 1: that they've got this growing middle class, they've got disposable income. 456 00:21:53,560 --> 00:21:55,880 Speaker 1: Their economy has been a little flat the last year 457 00:21:56,000 --> 00:21:58,359 Speaker 1: or so. But there's so much upside over there, and 458 00:21:58,400 --> 00:21:59,920 Speaker 1: all of it had nothing happens in a vacuum. This 459 00:22:00,000 --> 00:22:02,280 Speaker 1: all is happening well. Trade to deals are being negotiated, 460 00:22:02,440 --> 00:22:04,560 Speaker 1: it's all part of the big package. But we said eyeballs, Evan. 461 00:22:04,600 --> 00:22:06,800 Speaker 1: You you said something to me earlier about League of Legends, 462 00:22:06,920 --> 00:22:09,640 Speaker 1: What what about eyeballs and the sports? And you're you're 463 00:22:09,720 --> 00:22:13,159 Speaker 1: much better than when you mentioned that skipper quote. E 464 00:22:13,280 --> 00:22:15,360 Speaker 1: Sports is dealing with this right now right where they 465 00:22:15,400 --> 00:22:19,240 Speaker 1: have so many eyeballs, and the monitor monetization part, which 466 00:22:19,240 --> 00:22:21,199 Speaker 1: I think has been very easy for traditional sports, has 467 00:22:21,200 --> 00:22:23,560 Speaker 1: become a little harder when you're dealing with a much 468 00:22:23,640 --> 00:22:27,840 Speaker 1: younger cohort of of fans. And I think that we're 469 00:22:27,880 --> 00:22:30,640 Speaker 1: kind of seeing at this point maybe a little pullback 470 00:22:30,800 --> 00:22:33,840 Speaker 1: right now from all the buzz that is happening in 471 00:22:33,880 --> 00:22:36,359 Speaker 1: the sports. Where are you? Are you bullish on the sports? 472 00:22:36,359 --> 00:22:38,199 Speaker 1: Do you think it was just over hyped a bit? 473 00:22:38,280 --> 00:22:40,120 Speaker 1: Kind of where do you sit on where we're gonna 474 00:22:40,160 --> 00:22:42,280 Speaker 1: where we're gonna be in twelve months. No, continue to 475 00:22:42,320 --> 00:22:44,399 Speaker 1: be very bullish on the sports. And in fact, I'm 476 00:22:44,400 --> 00:22:49,520 Speaker 1: going to be teaching a class on the sports. We 477 00:22:49,560 --> 00:22:54,800 Speaker 1: need to spend four years in those classes. You need 478 00:22:54,840 --> 00:22:57,240 Speaker 1: to come up into a live show from Syracuse. But 479 00:22:57,480 --> 00:22:59,600 Speaker 1: let's go back to one of the biggest owners in 480 00:22:59,680 --> 00:23:03,760 Speaker 1: side sports is ten Cent and and so that's in China. 481 00:23:03,880 --> 00:23:07,639 Speaker 1: Uh and so this is a real global phenomena um 482 00:23:07,720 --> 00:23:10,080 Speaker 1: much like kind of the E p L or or 483 00:23:10,119 --> 00:23:14,080 Speaker 1: you know, UEFA has an appeal across the world. E 484 00:23:14,240 --> 00:23:16,800 Speaker 1: sports is really really popular in a lot of the 485 00:23:16,800 --> 00:23:20,320 Speaker 1: countries where we don't think about. See. I agree with 486 00:23:20,359 --> 00:23:24,240 Speaker 1: you because I think remember in the early nineteen sixties 487 00:23:24,280 --> 00:23:28,840 Speaker 1: on TV we had Championship Bridge. They televised Championship Bridge, 488 00:23:29,040 --> 00:23:34,959 Speaker 1: and I'm remember this sponsor everything back then presented by 489 00:23:35,240 --> 00:23:39,040 Speaker 1: whatever we watch that, So why in the world will 490 00:23:39,080 --> 00:23:42,119 Speaker 1: we not watch E sports? We can just watch it 491 00:23:42,160 --> 00:23:44,679 Speaker 1: at home and one day it's going to be televised 492 00:23:45,000 --> 00:23:47,040 Speaker 1: like any other sport. Yeah, here's the thing that you 493 00:23:47,119 --> 00:23:49,160 Speaker 1: can watch it and you can watch it for free, 494 00:23:49,400 --> 00:23:53,080 Speaker 1: and everybody is used to that ecosystem, right, whereas traditional 495 00:23:53,080 --> 00:23:55,760 Speaker 1: sports fans understand that I pay a cable bill and 496 00:23:55,800 --> 00:23:57,560 Speaker 1: built into that cable bill is the reason why I 497 00:23:57,600 --> 00:23:59,720 Speaker 1: can watch the Yankees, or watch the Rangers, or watch 498 00:23:59,720 --> 00:24:01,880 Speaker 1: the nit When you don't have that kind of background 499 00:24:01,880 --> 00:24:03,719 Speaker 1: to fall back on, I think the big question is 500 00:24:04,000 --> 00:24:07,040 Speaker 1: the moment you try to make that expensive for people 501 00:24:07,040 --> 00:24:09,560 Speaker 1: who have never paid for it in the past. This 502 00:24:09,640 --> 00:24:12,440 Speaker 1: is this is that the kids don't want to pay 503 00:24:12,440 --> 00:24:14,159 Speaker 1: for It's what I've said before. The kids don't want 504 00:24:14,160 --> 00:24:16,520 Speaker 1: to Yeah, yeah, and they have They use ad blocker 505 00:24:16,600 --> 00:24:18,960 Speaker 1: on their computers, right, which hurts the way the digital 506 00:24:18,960 --> 00:24:21,399 Speaker 1: ads are are are presented, which hurts that revenue stream. 507 00:24:21,480 --> 00:24:23,879 Speaker 1: I think it's a very interesting question moving forward. So 508 00:24:23,920 --> 00:24:26,480 Speaker 1: looking into the future, you'd have to say that organizations 509 00:24:26,520 --> 00:24:29,520 Speaker 1: like Twitch, which are really interesting and who owns Twitch, 510 00:24:29,920 --> 00:24:33,040 Speaker 1: which I believe is famis Amazon or Amazon sorry, and 511 00:24:33,160 --> 00:24:36,600 Speaker 1: Ala carte ordering. So so I think you're right that 512 00:24:36,960 --> 00:24:39,240 Speaker 1: what we're going to see probably in the future is 513 00:24:39,280 --> 00:24:42,679 Speaker 1: not this mass marketing but the personalization piece. You're right, 514 00:24:42,800 --> 00:24:44,720 Speaker 1: what I think you're what the data and the tech 515 00:24:44,760 --> 00:24:46,960 Speaker 1: will allow you to do, and you sort of see 516 00:24:47,000 --> 00:24:48,840 Speaker 1: a little bit. Now. I'm sure you've tried to buy 517 00:24:48,880 --> 00:24:51,760 Speaker 1: a product for your granddaughter. Now you're gonna be inundated 518 00:24:51,800 --> 00:24:53,840 Speaker 1: with those ads for whatever that product was for a 519 00:24:53,840 --> 00:24:55,879 Speaker 1: while on your Facebook feed or whatever it is. But 520 00:24:55,920 --> 00:24:59,240 Speaker 1: we're getting to a time where you your commercial, we'll 521 00:24:59,280 --> 00:25:02,480 Speaker 1: be watching the same game. Your commercial would be different 522 00:25:02,520 --> 00:25:05,600 Speaker 1: from mic commercial, which would be different from bar which 523 00:25:05,680 --> 00:25:09,720 Speaker 1: elevates the value of each of those eyeballs, whereby an 524 00:25:09,760 --> 00:25:11,960 Speaker 1: Amazon or somebody will be willing to pay more for 525 00:25:12,000 --> 00:25:14,399 Speaker 1: the property that attracts those eyeballs. I will take a 526 00:25:14,400 --> 00:25:17,760 Speaker 1: breath now, Yeah, you're exactly right. And what's happening is 527 00:25:17,840 --> 00:25:22,320 Speaker 1: you're being listened to. So if we talk about kitchen countertops, 528 00:25:22,880 --> 00:25:24,920 Speaker 1: one of us credit, let's do it, let's one of 529 00:25:25,000 --> 00:25:27,800 Speaker 1: us will probably get an ad on our phone from 530 00:25:27,880 --> 00:25:31,080 Speaker 1: kitchen countertops, not even believing our phone was listening to. Yeah, 531 00:25:31,160 --> 00:25:33,720 Speaker 1: that's what that would happened just a few days ago, 532 00:25:33,920 --> 00:25:36,640 Speaker 1: where Facebook, all of a sudden, people were out shopping 533 00:25:36,920 --> 00:25:38,359 Speaker 1: and they're out in the mall whatever, and all of 534 00:25:38,359 --> 00:25:41,280 Speaker 1: a sudden, here comes on Facebook and add for what 535 00:25:41,320 --> 00:25:44,800 Speaker 1: they were trying to buy, so yes and that personalization though, 536 00:25:44,840 --> 00:25:47,280 Speaker 1: so you really just hit at Scott, which is that 537 00:25:47,320 --> 00:25:50,360 Speaker 1: you're going to have that kind of almost independent broadcast, 538 00:25:50,600 --> 00:25:52,879 Speaker 1: you know, with an audience of one, and it's going 539 00:25:52,920 --> 00:25:56,040 Speaker 1: to be customized to what I want, the statistics I 540 00:25:56,080 --> 00:25:59,919 Speaker 1: want to benefit my gambling, um, the advertising that fits 541 00:26:00,200 --> 00:26:03,920 Speaker 1: kind of my profile, my demographic, my psychographics, all those pieces, 542 00:26:04,240 --> 00:26:06,280 Speaker 1: and that's really hard to imagine. But Big Brother is 543 00:26:06,280 --> 00:26:07,639 Speaker 1: going to get a little bit bigger. I think in 544 00:26:07,760 --> 00:26:10,040 Speaker 1: this coming We've got about two minutes left, Rick, And 545 00:26:10,160 --> 00:26:14,200 Speaker 1: normally I wouldn't say that one team transaction should make 546 00:26:14,240 --> 00:26:17,359 Speaker 1: sort of the big story of the year list. However, 547 00:26:17,760 --> 00:26:20,359 Speaker 1: when it's a New York team, when it's the New 548 00:26:20,400 --> 00:26:24,040 Speaker 1: York Mets, and when the buyer is Steve Cohen, I 549 00:26:24,080 --> 00:26:27,600 Speaker 1: think that qualifies as this is a big deal that 550 00:26:27,680 --> 00:26:30,040 Speaker 1: the Wilponts have finally agreed to let go. But just 551 00:26:30,160 --> 00:26:33,920 Speaker 1: bringing Steve Cohen into the sport and we see David 552 00:26:33,960 --> 00:26:36,800 Speaker 1: Tepper getting involved, it's sort of these mega wealthy folks. 553 00:26:36,800 --> 00:26:38,640 Speaker 1: It's one of the reasons the NBA has this new 554 00:26:38,920 --> 00:26:41,879 Speaker 1: financial instrument for people to buy in. They're just getting 555 00:26:41,920 --> 00:26:45,800 Speaker 1: so expensive, the pool of buyers is shrinking. What can 556 00:26:45,880 --> 00:26:48,600 Speaker 1: we expect to see in terms of sport ownership and 557 00:26:48,680 --> 00:26:51,399 Speaker 1: who's getting involved. Well, I think there's more billionaires out there, 558 00:26:51,440 --> 00:26:53,439 Speaker 1: and you see that in the political arena. Now, if 559 00:26:53,480 --> 00:26:56,480 Speaker 1: you've got a billion or so dollars or fifty billion dollars, 560 00:26:56,480 --> 00:26:58,560 Speaker 1: you're actually thinking about what can I go by. I 561 00:26:58,640 --> 00:27:00,439 Speaker 1: might be able to buy the presidents, I might be 562 00:27:00,440 --> 00:27:02,320 Speaker 1: able to buy a team, or I might be able 563 00:27:02,359 --> 00:27:04,680 Speaker 1: to buy a league. Uh. And so I think you'll 564 00:27:04,720 --> 00:27:06,840 Speaker 1: see more of it, And there are more billionaires than 565 00:27:06,880 --> 00:27:10,280 Speaker 1: you think. Uh. And you know the process that premise 566 00:27:10,440 --> 00:27:13,919 Speaker 1: in sports has always been the next greatest fool. And 567 00:27:13,960 --> 00:27:16,040 Speaker 1: I don't mean to suggest that about Mr Cohen, but 568 00:27:16,080 --> 00:27:18,520 Speaker 1: I think the issue is you always want someone just 569 00:27:18,600 --> 00:27:21,879 Speaker 1: sitting outside the club. There's only thirty two owners of 570 00:27:21,960 --> 00:27:24,040 Speaker 1: these commissioners have plenty of folks on the runway, is 571 00:27:24,080 --> 00:27:26,720 Speaker 1: what you're saying. They always have them on the runway, 572 00:27:26,800 --> 00:27:29,280 Speaker 1: and they I mean, what is it the scarcity value? 573 00:27:29,280 --> 00:27:31,639 Speaker 1: What's the biggest driver? Is it the future media? Is 574 00:27:31,640 --> 00:27:33,560 Speaker 1: it the scarcity value? Or can we separate all no 575 00:27:33,760 --> 00:27:38,000 Speaker 1: scarcity exclusivity. It's the world's most elite club to be 576 00:27:38,080 --> 00:27:40,840 Speaker 1: an NFL owner and there's only thirty two people allowed 577 00:27:40,880 --> 00:27:44,120 Speaker 1: in the club. When do you think we see ever 578 00:27:44,760 --> 00:27:48,439 Speaker 1: a team sell for less than I've predicted it for 579 00:27:48,480 --> 00:27:50,840 Speaker 1: twenty years and I've been wrong the entire time. So 580 00:27:51,160 --> 00:27:53,560 Speaker 1: I don't think we're I don't think we've hit that 581 00:27:53,640 --> 00:27:56,640 Speaker 1: market correction point yet, soorth in terms of broadcast rights 582 00:27:56,680 --> 00:27:59,560 Speaker 1: fees or in terms of team values people. Last year 583 00:28:00,000 --> 00:28:01,879 Speaker 1: we were probably talking about the demise of the NFL. 584 00:28:02,040 --> 00:28:03,600 Speaker 1: I think everybody got that one wrong. Huh do you 585 00:28:03,600 --> 00:28:05,359 Speaker 1: see the numbers in the NFL? Oh, my goodness is 586 00:28:05,400 --> 00:28:09,080 Speaker 1: off the chart. Professor Rick Burton, with the Sports management 587 00:28:09,080 --> 00:28:12,639 Speaker 1: at Syracuse University's David B. Falk College of Sport, thank 588 00:28:12,640 --> 00:28:14,879 Speaker 1: you so much for joining us, guys, thank you for 589 00:28:14,960 --> 00:28:17,760 Speaker 1: letting me be the utility in fielder that you just 590 00:28:17,920 --> 00:28:20,600 Speaker 1: before the year end? Welcome? Would he be? Buddy bynko Llana? 591 00:28:20,640 --> 00:28:24,480 Speaker 1: Who would? Who? Do you want to be like that? Yeah? 592 00:28:24,520 --> 00:28:27,000 Speaker 1: I like that. I was wondering why I was getting 593 00:28:27,080 --> 00:28:30,480 Speaker 1: Dr Shoals inserts ads on Facebook, So I'm just talking 594 00:28:30,440 --> 00:28:34,680 Speaker 1: about Yeah. Really, you've been listening to a special New 595 00:28:34,760 --> 00:28:37,480 Speaker 1: Year's edition of The Bloomberg Business of Sports Show, and 596 00:28:37,480 --> 00:28:39,680 Speaker 1: we are here each and every week at the same time, 597 00:28:39,880 --> 00:28:43,400 Speaker 1: plus online wherever you get your podcasts. You catch those Mondays, 598 00:28:43,440 --> 00:28:46,280 Speaker 1: Wednesdays and Thursdays. I'm Michael barn on Twitter at Big 599 00:28:46,280 --> 00:28:49,800 Speaker 1: Bar Sports, I'm Evan Nobe, Williams at NOVI Underscore Williams, 600 00:28:49,800 --> 00:28:51,800 Speaker 1: and I'm Scott Snick. You can follow me on Twitter 601 00:28:51,880 --> 00:28:54,000 Speaker 1: at Sashnik. Thank you very much for joining us. Please 602 00:28:54,040 --> 00:28:56,000 Speaker 1: tune in next week when we continue to speak with 603 00:28:56,040 --> 00:28:58,640 Speaker 1: the biggest and brightest in the sports business industry. Happy 604 00:28:58,800 --> 00:29:01,160 Speaker 1: New Year. You're let's the name, the Bloomberg Business of 605 00:29:01,240 --> 00:29:03,760 Speaker 1: Sports and Bloomberger Radio around the world.