WEBVTT - Your First Million ft. Arlan Hamilton

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<v Speaker 1>Hey, hey, hey we're back.

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<v Speaker 2>We're black, We're but but but but brown, ambition, ambition, ambition, ambition, ambition,

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<v Speaker 2>and this dude today we're extra black. You know, I

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<v Speaker 2>love the extra black days. We have the amazing Arlon

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<v Speaker 2>Hamilton and the stew right of applause. Super excited. So

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<v Speaker 2>fortunately man's not here. Baby got sick, but you know

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<v Speaker 2>I got her. She was really disappointed because she wanted

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<v Speaker 2>to be here to meet Arlon because she is the legend. So, Arlon,

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<v Speaker 2>you accomplished one of my dreams. I remember when I

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<v Speaker 2>first started my business, I was like, why is there

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<v Speaker 2>no funding for black women? And I said that, you know,

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<v Speaker 2>one of my dreams would be able to get enough

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<v Speaker 2>money that I've made myself to create a fund, you know,

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<v Speaker 2>for black women. And when you did it, I was like,

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<v Speaker 2>oh my god, I just I just so I'm jumping

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<v Speaker 2>ahead of myself. One, I would love for you to

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<v Speaker 2>introduce yourself to the audience who might not be aware.

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<v Speaker 2>If not, go hit to Google orland. She's amazing, but

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<v Speaker 2>kind of like, what is your story? How did you

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<v Speaker 2>get here? Who are you?

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<v Speaker 3>Well? Help, that's my alarm telling me that my times,

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<v Speaker 3>it's like the whole hour. But so I have a

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<v Speaker 3>venture fund called Capital, and actually what you just described

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<v Speaker 3>is still my dream for the full fund to be

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<v Speaker 3>all of my capital. Okay, right now, I have investors,

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<v Speaker 3>and then I contribute a great deal to the fund

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<v Speaker 3>ultimately for the true impact I want to have and

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<v Speaker 3>the autonomy, and for it to be about truly black

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<v Speaker 3>women getting to have a full say the goal. You know,

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<v Speaker 3>you always have to have bigger and bigger goals. So

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<v Speaker 3>one of mine is to have a very large fund

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<v Speaker 3>that is my family office essentially. But backstage Capital has

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<v Speaker 3>it started less than ten years ago when I was homeless.

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<v Speaker 3>I was sleeping at the time, sleeping on the floor

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<v Speaker 3>of the San Francisco Airport that was my home. I

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<v Speaker 3>would get on a commuter train in one direction or

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<v Speaker 3>the other, either to San Francisco City or to Silicon

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<v Speaker 3>Valley each day, go out and pound the pavement with

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<v Speaker 3>meetings and trying to make things happen, and then it

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<v Speaker 3>would come back as late as I could, because I

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<v Speaker 3>did not like being there to the airport. Today, we

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<v Speaker 3>have invested in more than two hundred companies led by women,

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<v Speaker 3>BIPOC and LGBTQ plus founders amazing. It was certainly worth

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<v Speaker 3>all of that and all the in between. And even today,

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<v Speaker 3>I mean, I don't know when this comes out, but

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<v Speaker 3>today I posted something where I just had to vent

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<v Speaker 3>because of all the shenanigans. But yeah, that's really the

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<v Speaker 3>investor story. And what I love about it too is

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<v Speaker 3>is all that it has made spring fourth, which is

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<v Speaker 3>dozens of other funds that have been born because of

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<v Speaker 3>you know, inspired by or because I put a check

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<v Speaker 3>in that's you know, to help them, or whatever the

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<v Speaker 3>case is. Because the case was made the case study,

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<v Speaker 3>we were the case study of the blueprint. To me,

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<v Speaker 3>that's really exciting. And then all of the founders, of course,

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<v Speaker 3>who then employ so many people and then go on

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<v Speaker 3>to get more funding and generate revenue. And I love

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<v Speaker 3>being at the airport and seeing one of my portfolio

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<v Speaker 3>companies at a store or you know what I'm saying,

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<v Speaker 3>like walking into Target or seeing something crazy happen online

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<v Speaker 3>with a viral moment. Those are the moments that really

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<v Speaker 3>get me. So that's the main story. From that, I

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<v Speaker 3>have written two books that have come out. What the

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<v Speaker 3>first is called It's about Damn Time Order Like you

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<v Speaker 3>walk like you're reading the Hunger Games. Read the It's

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<v Speaker 3>about damn time first, and then read my latest which

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<v Speaker 3>came out this year. Your first million.

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<v Speaker 2>So well, one, I just want to thank you because

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<v Speaker 2>you know you you were like such this amazing pioneer

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<v Speaker 2>in a space where I mean I just couldn't even

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<v Speaker 2>I didn't even ask for money because I was like,

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<v Speaker 2>I know the answer is now.

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<v Speaker 1>And also too, I didn't even know how.

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<v Speaker 2>I was like, that's not even a skill set I'm

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<v Speaker 2>willing to develop because word on the street is not happening.

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<v Speaker 2>Since So one, I want to thank you, Yes, because

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<v Speaker 2>of you. You know, we have things like Fearless Fund

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<v Speaker 2>and other funds that come out that if not for your.

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<v Speaker 1>Presence and your success.

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<v Speaker 2>Quite frankly, it's just you know, you made the case

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<v Speaker 2>that this is feasible, this is possible, and this is

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<v Speaker 2>necessary and quite honestly, when we succeed, other people succeed

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<v Speaker 2>as well. We are the rising tide that lifts all both.

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<v Speaker 2>So one, I wanted to thank you for that. And

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<v Speaker 2>then two like make your first million because I know

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<v Speaker 2>you have a pot. You had a podcast where you

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<v Speaker 2>talk to like place to watch girl.

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<v Speaker 1>I know all about you.

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<v Speaker 3>It was all in the business. The podcast is your

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<v Speaker 3>first Million. That's why I named the book. That it's

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<v Speaker 3>been on for four and a half years as an

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<v Speaker 3>audio and then with the last few months it's been video.

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<v Speaker 3>In the last few weeks, we've really cranked things up

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<v Speaker 3>on the video side. So so yeah, go ahead.

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<v Speaker 1>Now I was gonna say, so what is the book about.

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<v Speaker 2>I mean, obviously, you know, make your first million, but like,

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<v Speaker 2>what's the full premise and why do you think we

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<v Speaker 2>ought to make our first million?

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<v Speaker 3>So the book really it's a guide for entrepreneurs and

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<v Speaker 3>the subheading is why you don't have to be born

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<v Speaker 3>into a legacy of wealth to leave one behind. I

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<v Speaker 3>would you know. It kicks off with a really funny,

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<v Speaker 3>funny and fun introduction where I talk about how I

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<v Speaker 3>won they call it winning, but you'll see one Jenny

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<v Speaker 3>Jackson's prized truck at auction in Beverly Hills. It starts

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<v Speaker 3>with that story and tells you kind of where I

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<v Speaker 3>came from and what that momentment to me. And then

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<v Speaker 3>it really gets into this mindset shift of if I'm

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<v Speaker 3>in any given room of underestimated founders and I ask

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<v Speaker 3>the room, who here thinks that they can generate a

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<v Speaker 3>million dollars, not even in the next year, but in

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<v Speaker 3>their lifetime. Only a few hands go up usually, So

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<v Speaker 3>this mindset shift of first of all, yes, you can

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<v Speaker 3>after meeting with, investing with and becoming a millionaire. After

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<v Speaker 3>investing with speaking with hundreds of millionaires over the past

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<v Speaker 3>few years, I have learned that almost anybody can be

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<v Speaker 3>a millionaire. So that's the thing. And of course we're

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<v Speaker 3>talking about two different things. One is making your first

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<v Speaker 3>million and one is being a millionaire, though two different things,

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<v Speaker 3>and we talk about that what the difference is in

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<v Speaker 3>the book, Okay, and we then talk about the importance

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<v Speaker 3>of us having collectively the power of billionaires. So one

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<v Speaker 3>of the things I want to do with my main

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<v Speaker 3>north star is that I want to help create and

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<v Speaker 3>catalyze one thousand new millionaires in the next decade. And

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<v Speaker 3>by that I mean truly trackable be able to do that,

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<v Speaker 3>because as we know, one thousand million equals a billion

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<v Speaker 3>and what it represents is we sometimes think about billionaires

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<v Speaker 3>in a negative light because it's usually it's one person

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<v Speaker 3>with a lot of power. So what if the same

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<v Speaker 3>amount of money conceivably right we're controlled by us now

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<v Speaker 3>of course, I'm not stopping anybody from becoming a billionaire,

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<v Speaker 3>any of us from becoming a billionaire. Go do that too,

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<v Speaker 3>But I think we always skip the pieces in between,

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<v Speaker 3>like when we're thinking about it, we either don't think

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<v Speaker 3>we can do it at all, or we're thinking I

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<v Speaker 3>got to be a billionaire to make any kind of

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<v Speaker 3>difference in the world. I believe that collectively we will control,

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<v Speaker 3>we will have power, control, leverage higher quality of life

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<v Speaker 3>potentially for us and our people if we get together

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<v Speaker 3>on this mission.

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<v Speaker 1>Oh, I love that.

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<v Speaker 3>Let's all, let's all have a mini I call it

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<v Speaker 3>in I n I empire. I have this right. So

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<v Speaker 3>I talk about that a great deal and kind of

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<v Speaker 3>introduced that thesis. And then the fun part. I'll tell you.

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<v Speaker 1>How okay do I believe that it's largely so? I

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<v Speaker 1>like you. I didn't. Well.

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<v Speaker 2>Both my parents were immigrants from Nigeria. I was a

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<v Speaker 2>preschool teacher for many years in Newark, for about ten years,

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<v Speaker 2>and the session happens, I lose everything and I start

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<v Speaker 2>the business, the Budgetista, just to pay bills, I mean one.

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<v Speaker 2>I didn't want to go back to them.

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<v Speaker 1>Although teaching is not quite corporate America it's still felt

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<v Speaker 1>overwhelming and rat racist to me. So I started a business.

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<v Speaker 2>Yes, just to work for myself and also to be

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<v Speaker 2>of service. That's why I became a teacher.

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<v Speaker 1>I did not. I can't say. Did I anticipate becoming

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<v Speaker 1>a millionaire? Yes and no.

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<v Speaker 2>Yes, from this weird standpoint that when I was a kid,

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<v Speaker 2>almost everyone's grandmother. I would come visit, like my friends

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<v Speaker 2>if they had a grandmother, they would speak lifeful for

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<v Speaker 2>me and to say, baby, one day, you're gonna be

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<v Speaker 2>a rich lady. That happened so often that it became weird. Yeah,

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<v Speaker 2>and I just said, okay, miss such and such. I mean,

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<v Speaker 2>I didn't grow much money on one.

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<v Speaker 1>Of five kids.

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<v Speaker 2>And so the Buganisa does well in the last fifteen years,

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<v Speaker 2>especially in the last I want to say seven or so,

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<v Speaker 2>let's have we made over fifty million dollars gross, which

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<v Speaker 2>you know, even saying it sounds crazy like what but.

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<v Speaker 3>Largely that thank you, it's wonderful.

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<v Speaker 2>But largely a lot of that money has been I've

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<v Speaker 2>put right back into the community and the people who

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<v Speaker 2>work for me. Obviously, because I don't have fifty million,

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<v Speaker 2>although I'm still am a millionaire. So I could not.

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<v Speaker 2>I don't know how you know what I mean so

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<v Speaker 2>is how were you able to kind of figure out

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<v Speaker 2>that tend it's even the teacher and me. I mean,

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<v Speaker 2>certainly I understand how money works better now, and when

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<v Speaker 2>people come to me and they're like, oh, I want

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<v Speaker 2>to be a millionaire too, I'm at a loss because

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<v Speaker 2>I feel like so many things were like the timing

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<v Speaker 2>of when I did things, you know, so like how

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<v Speaker 2>did you work toward creating like a systematic way to

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<v Speaker 2>teach folks how to make a million?

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<v Speaker 3>And also the thing is it's going to be a

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<v Speaker 3>little different for everybody. I think there are just some

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<v Speaker 3>some some general things that can be applied to a

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<v Speaker 3>lot of people and like choices to make. But the

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<v Speaker 3>really what you just said is kind of what I've

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<v Speaker 3>done is I've studied people like you. Okay, I've studied

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<v Speaker 3>Not only am I observing and championing, but I'm studying

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<v Speaker 3>as if it's a case study, like I'm doing a

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<v Speaker 3>Harvard business case study or Okay, And so I believe

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<v Speaker 3>now that I know, don't I didn't notice these metrics

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<v Speaker 3>about you your work. I've just heard about you for years.

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<v Speaker 3>What what I would do in this case is I

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<v Speaker 3>would study, Okay, what all the different pieces of what

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<v Speaker 3>you did, What part of it was luck, what part

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<v Speaker 3>of it was a happenstance, you know, happened to be

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<v Speaker 3>this year that this took off, and da da da

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<v Speaker 3>da da. But what part of it is repeatable? What

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<v Speaker 3>part of it can we shave off three and a

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<v Speaker 3>half years for somebody else, even though seven years is

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<v Speaker 3>an an incredible feed. Like I was just with you know,

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<v Speaker 3>Terry Igioma, I was just hanging out.

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<v Speaker 2>We would just just for it. But everybody Arln and

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<v Speaker 2>I were both in Puerto Rico. Literally, I just got

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<v Speaker 2>back last night for what of our friends, Rachel Rogers,

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<v Speaker 2>which is funnily enough, she has a book called you Know,

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<v Speaker 2>we Should All Be Millionaires, and it was called the

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<v Speaker 2>ROI Conference Return on Investment, and so Arland was there,

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<v Speaker 2>although I did not see her there, which is funny,

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<v Speaker 2>but now we're seeing each other.

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<v Speaker 3>Well, you know, everybody was there and it was like this.

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<v Speaker 3>It was wonderful. So Terry and I have have had

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<v Speaker 3>really great conversations, and she's speaking at my event in April,

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<v Speaker 3>your first Million Live, and she is done, you know

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<v Speaker 3>in that right sixty million in the last four or

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<v Speaker 3>five years.

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<v Speaker 1>Yep.

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<v Speaker 3>And I've studied her the people who are like like

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<v Speaker 3>you and Terry, who are who are just creating these

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<v Speaker 3>case studies and create you're creating a blueprint. So there's

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<v Speaker 3>there's studying people, there's interviewing people. I spent the last

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<v Speaker 3>four and a half years interviewing hundreds of millionaires for

0:13:27.559 --> 0:13:31.200
<v Speaker 3>my podcast and otherwise to see if they could you know,

0:13:31.280 --> 0:13:33.920
<v Speaker 3>like before somebody becomes an investor in backstage, I talked

0:13:33.960 --> 0:13:37.680
<v Speaker 3>to them, okay, and we have several investors, so et cetera,

0:13:37.720 --> 0:13:40.760
<v Speaker 3>et cetera. And so you can distill that, you can

0:13:40.840 --> 0:13:46.760
<v Speaker 3>deconstruct that, distill it and then give the information. And

0:13:47.400 --> 0:13:49.840
<v Speaker 3>you know, let's be really honest. Let's be super honest here.

0:13:50.240 --> 0:13:54.080
<v Speaker 3>If my book could make everybody a millionaire, I would

0:13:54.120 --> 0:13:57.720
<v Speaker 3>be a billionaire. You know what I'm saying. It'll just

0:13:57.960 --> 0:14:03.199
<v Speaker 3>over said none. It is in there's only a certain

0:14:03.200 --> 0:14:06.440
<v Speaker 3>percentage of people who will get the book even after

0:14:06.480 --> 0:14:10.160
<v Speaker 3>they hear this today. So if you get the book

0:14:10.320 --> 0:14:13.280
<v Speaker 3>after you hear this today, you're you're in a certain tier. Right.

0:14:14.720 --> 0:14:17.080
<v Speaker 3>There are only a certain people, certain number of people

0:14:17.320 --> 0:14:20.960
<v Speaker 3>who get the book who will actually read it or

0:14:21.000 --> 0:14:26.280
<v Speaker 3>listen to it in its entirety of that percentage, which

0:14:26.320 --> 0:14:31.200
<v Speaker 3>is already dwindling down, there are very very very few

0:14:31.280 --> 0:14:35.160
<v Speaker 3>people who will implement and execute on what I need.

0:14:36.520 --> 0:14:39.440
<v Speaker 3>You know that with courses and with books and with

0:14:39.480 --> 0:14:43.080
<v Speaker 3>all the things there are only and see this I

0:14:43.200 --> 0:14:47.440
<v Speaker 3>have observed for years. It has not changed. It is

0:14:47.600 --> 0:14:54.160
<v Speaker 3>tried and true. And that is the difference. That's why

0:14:54.160 --> 0:14:55.080
<v Speaker 3>if someone can say.

0:14:54.880 --> 0:14:57.920
<v Speaker 2>What you why.

0:14:56.640 --> 0:14:59.800
<v Speaker 3>Isn't everybody millionaires and how to do it? Because of

0:14:59.800 --> 0:15:03.680
<v Speaker 3>what I just said. Yes, because there are people who

0:15:03.840 --> 0:15:06.960
<v Speaker 3>just and this is not a I'm not judging actually

0:15:07.000 --> 0:15:08.920
<v Speaker 3>I know it sounds like I am. I'm not judging it.

0:15:09.000 --> 0:15:13.200
<v Speaker 3>I'm saying there are people who just simply knowing it's possible,

0:15:13.440 --> 0:15:17.480
<v Speaker 3>is warmth enough for them. They can go with that.

0:15:17.600 --> 0:15:19.560
<v Speaker 3>I'm going to listen to you. I'm going to pick

0:15:19.600 --> 0:15:21.320
<v Speaker 3>up the book, have it in my house. It's on

0:15:21.400 --> 0:15:24.040
<v Speaker 3>a shelf. I'll glance over at it every once in

0:15:24.080 --> 0:15:27.200
<v Speaker 3>a while, and that's enough for me. Then there are

0:15:27.320 --> 0:15:32.440
<v Speaker 3>people who, by reading it and saying somebody else can

0:15:32.480 --> 0:15:34.680
<v Speaker 3>do this, I believe somebody else can do this, that's

0:15:34.840 --> 0:15:38.120
<v Speaker 3>enough for them. And then there are people who have

0:15:38.240 --> 0:15:45.480
<v Speaker 3>this hunger in this drive that they probably, like you,

0:15:45.520 --> 0:15:50.120
<v Speaker 3>may relate to this. They can't find too many other

0:15:50.160 --> 0:15:55.000
<v Speaker 3>people who feel that way. They feel a little bit outsider.

0:15:55.000 --> 0:15:57.560
<v Speaker 3>Ea Like with you when you were a teacher, I

0:15:57.600 --> 0:15:59.720
<v Speaker 3>bet you had all kinds of plans and ideas.

0:16:00.160 --> 0:16:02.440
<v Speaker 2>Girl, when the kids went to sleep at naptime, I

0:16:02.520 --> 0:16:05.840
<v Speaker 2>was reading books. I was like, I was like, Yett, yes,

0:16:06.200 --> 0:16:08.080
<v Speaker 2>I had this fire burning.

0:16:08.200 --> 0:16:08.920
<v Speaker 1>Yes, that's right.

0:16:09.040 --> 0:16:12.200
<v Speaker 3>Right. So if you're listening to this right now and

0:16:12.240 --> 0:16:17.960
<v Speaker 3>you just heard fifty million dollars and you're like what,

0:16:18.480 --> 0:16:25.080
<v Speaker 3>how why? When it's because you simply went further than

0:16:25.200 --> 0:16:29.720
<v Speaker 3>most people are willing to go. You simply stayed in

0:16:29.760 --> 0:16:32.040
<v Speaker 3>it longer than most people are willing to do.

0:16:32.120 --> 0:16:33.280
<v Speaker 1>Where here is a collection plate.

0:16:33.880 --> 0:16:35.680
<v Speaker 2>Hope you understand that, Arland, is because I was going

0:16:35.760 --> 0:16:37.880
<v Speaker 2>to ask, like, honestly, I was going to ask you.

0:16:37.960 --> 0:16:40.960
<v Speaker 2>I said from the book if there is like a

0:16:42.000 --> 0:16:42.960
<v Speaker 2>core message?

0:16:43.000 --> 0:16:44.280
<v Speaker 1>Because I get this all the time.

0:16:44.320 --> 0:16:46.800
<v Speaker 2>Because to your point, Arland, it's like, how from preschool

0:16:46.800 --> 0:16:51.320
<v Speaker 2>teacher to I've owned several businesses, you know how from

0:16:51.360 --> 0:16:54.560
<v Speaker 2>preschool teacher to making over fifty million dollars in business

0:16:54.840 --> 0:16:58.680
<v Speaker 2>in a relatively short period of time. I'm forty four now.

0:16:58.800 --> 0:17:01.760
<v Speaker 2>I stopped teaching preschool at thirty. I didn't really start

0:17:01.800 --> 0:17:03.560
<v Speaker 2>my business until well thirty.

0:17:03.600 --> 0:17:04.120
<v Speaker 1>I made my.

0:17:04.119 --> 0:17:07.320
<v Speaker 2>First million in business gross by the time maybe I

0:17:07.359 --> 0:17:12.320
<v Speaker 2>was like thirty five, and then I made eight figures

0:17:12.320 --> 0:17:13.760
<v Speaker 2>in a year or when I was thirty seven.

0:17:14.240 --> 0:17:16.320
<v Speaker 1>Yeah, ten million, my first ten million in a year,

0:17:16.800 --> 0:17:18.040
<v Speaker 1>you know. And then after that was.

0:17:18.040 --> 0:17:22.320
<v Speaker 3>Just like COVID, you know, and everybody was at home.

0:17:22.720 --> 0:17:24.080
<v Speaker 1>No, yeah, we had that.

0:17:24.280 --> 0:17:27.480
<v Speaker 2>Yeah, it was hard, but I noticed, you know, that

0:17:27.520 --> 0:17:30.639
<v Speaker 2>first one hundred thousand was actually the hardest, you know.

0:17:30.840 --> 0:17:32.639
<v Speaker 1>And then because it was a mindset.

0:17:32.280 --> 0:17:34.520
<v Speaker 2>Shift from especially from one hundred thousand to a million,

0:17:34.560 --> 0:17:36.639
<v Speaker 2>it was like I have to expand the way I think,

0:17:36.960 --> 0:17:39.600
<v Speaker 2>and from a million to ten million was like I

0:17:39.640 --> 0:17:42.320
<v Speaker 2>had to almost deconstruct myself. I was just talking to

0:17:42.359 --> 0:17:45.320
<v Speaker 2>a friend of mine this morning, and I was encouraging

0:17:45.400 --> 0:17:49.400
<v Speaker 2>him to listen to people and to think totally different

0:17:49.840 --> 0:17:52.680
<v Speaker 2>from him. One of my my business partner, my former

0:17:52.720 --> 0:17:55.120
<v Speaker 2>business partner, Jabrill. One of the things I love about

0:17:55.160 --> 0:17:59.880
<v Speaker 2>Jabrill is that he is a time traveler. It took

0:18:00.080 --> 0:18:02.520
<v Speaker 2>our business coach to let me for me to realize

0:18:02.520 --> 0:18:04.920
<v Speaker 2>because Jabrill and I at one point, I couldn't understand

0:18:05.040 --> 0:18:07.680
<v Speaker 2>some of the ideas he had. They seemed so out there.

0:18:08.000 --> 0:18:11.280
<v Speaker 2>But Jabrill was so good at going five ten years

0:18:11.320 --> 0:18:13.600
<v Speaker 2>into the future seeing what was going to happen and

0:18:13.640 --> 0:18:17.480
<v Speaker 2>bring me back. So I'll be like, I don't you're talking, Gibberis,

0:18:17.480 --> 0:18:20.880
<v Speaker 2>because but sure enough I am living in the reality

0:18:20.920 --> 0:18:23.880
<v Speaker 2>that Jabrill predicted five ten years ago, and I'm like, Aha.

0:18:24.640 --> 0:18:26.760
<v Speaker 2>So this morning I said to myself and my friend,

0:18:26.800 --> 0:18:28.960
<v Speaker 2>I said, I want to learn how to time travel,

0:18:29.640 --> 0:18:32.040
<v Speaker 2>because that's a skill set hopefully I can develop. So

0:18:32.080 --> 0:18:36.760
<v Speaker 2>to your point, one of the mechanisms to growing wealth

0:18:36.760 --> 0:18:39.800
<v Speaker 2>and becoming a millionaire is sticking with it longer and

0:18:39.880 --> 0:18:43.360
<v Speaker 2>being willing to go further than the person before. So

0:18:43.720 --> 0:18:46.120
<v Speaker 2>is that are those the two like major core things

0:18:46.200 --> 0:18:47.760
<v Speaker 2>or something else that you've seen in millionaires?

0:18:47.800 --> 0:18:51.280
<v Speaker 3>That's it coupled with the mindset shifts of okay, you

0:18:51.400 --> 0:18:54.919
<v Speaker 3>can and you're worthy of. Okay, because you can and

0:18:54.960 --> 0:18:59.320
<v Speaker 3>you're worthy of, people tend to when I'm talking about mindset,

0:19:00.480 --> 0:19:02.320
<v Speaker 3>people tend to kind of blank out a little bit.

0:19:03.119 --> 0:19:06.000
<v Speaker 3>It's like that didn't teach me how to get the

0:19:06.000 --> 0:19:09.200
<v Speaker 3>ten thousand in my bank account tomorrow. They're like I need.

0:19:09.359 --> 0:19:11.360
<v Speaker 3>I need the tactical, you know, And of course I'm

0:19:11.359 --> 0:19:13.400
<v Speaker 3>going to give you the tactical. But if you don't

0:19:13.400 --> 0:19:15.719
<v Speaker 3>believe you can or that you're worthy of it, it's

0:19:15.760 --> 0:19:18.159
<v Speaker 3>not never going to happen. It's just not gonna You're

0:19:18.160 --> 0:19:20.600
<v Speaker 3>not gonna act. Did you accidentally become a millionaire? No?

0:19:22.040 --> 0:19:25.080
<v Speaker 3>Did you accidentally write? It's not going to happen like that?

0:19:25.240 --> 0:19:29.080
<v Speaker 3>And so yes, those are That's really what it boils

0:19:29.119 --> 0:19:33.119
<v Speaker 3>down to, is this focus and like even more granular,

0:19:34.280 --> 0:19:39.960
<v Speaker 3>a focus of just twelve months. When is the last time,

0:19:40.160 --> 0:19:42.280
<v Speaker 3>And I'm asking you and your audience, when is the

0:19:42.359 --> 0:19:46.400
<v Speaker 3>last time you stuck with something day in and day

0:19:46.440 --> 0:19:51.600
<v Speaker 3>out for a full year, regardless of the results.

0:19:52.119 --> 0:19:52.600
<v Speaker 1>Well, why do that?

0:19:53.000 --> 0:19:54.760
<v Speaker 2>Like my book, I have a book to get Go

0:19:54.880 --> 0:19:58.439
<v Speaker 2>with Money, And I said I this book is going

0:19:58.720 --> 0:20:01.000
<v Speaker 2>to be a Newark time that seller, come.

0:20:00.920 --> 0:20:02.480
<v Speaker 1>Hell or high water.

0:20:02.880 --> 0:20:05.800
<v Speaker 2>So it was two years of day and day. I

0:20:05.880 --> 0:20:08.560
<v Speaker 2>must have read that book like two hundred times. Editing, editing,

0:20:08.560 --> 0:20:10.280
<v Speaker 2>we write, we write, we write, editing, Eddy and then

0:20:10.359 --> 0:20:13.120
<v Speaker 2>market market market market, market, market marker. Two years later,

0:20:13.160 --> 0:20:16.640
<v Speaker 2>we're still marketing that book. Uh huh, Because you're right,

0:20:16.760 --> 0:20:19.280
<v Speaker 2>I see so many people two months saying girls not working.

0:20:19.320 --> 0:20:22.959
<v Speaker 3>I'm like, what exactly there? So what I did was,

0:20:23.440 --> 0:20:24.800
<v Speaker 3>I can't remember what month it was, but it was

0:20:24.800 --> 0:20:29.960
<v Speaker 3>a few months ago for one of my groups, entrepreneur groups.

0:20:30.320 --> 0:20:33.919
<v Speaker 3>I went back and looked at my own list of

0:20:33.960 --> 0:20:37.200
<v Speaker 3>things that I was working on. And for many reasons,

0:20:37.960 --> 0:20:40.439
<v Speaker 3>one of my main business model is an investment fund,

0:20:40.480 --> 0:20:45.280
<v Speaker 3>so I am not a full time entrepreneur. On the

0:20:45.320 --> 0:20:47.720
<v Speaker 3>other side, although I am an entrepreneur, which makes me

0:20:47.720 --> 0:20:50.239
<v Speaker 3>a better investor. And I say that, but I have

0:20:50.280 --> 0:20:51.919
<v Speaker 3>several companies, so I guess I am a full time

0:20:51.960 --> 0:20:55.080
<v Speaker 3>I'm just doing both. But I look back and I said, okay,

0:20:55.119 --> 0:20:59.520
<v Speaker 3>the things that I started a year prior, how many

0:20:59.520 --> 0:21:03.480
<v Speaker 3>of those things I finish? And I went through and I,

0:21:03.960 --> 0:21:06.480
<v Speaker 3>one by one I listed, like what I was working on,

0:21:07.040 --> 0:21:09.639
<v Speaker 3>and I found so many different things that if I

0:21:09.680 --> 0:21:13.640
<v Speaker 3>had simply stuck with it for a year, they would

0:21:13.640 --> 0:21:15.800
<v Speaker 3>have made each lane would have made at least a

0:21:15.840 --> 0:21:22.480
<v Speaker 3>million dollars, like easily, like water blowing. And for some

0:21:22.600 --> 0:21:25.400
<v Speaker 3>of it, I showed where I stopped it on purpose

0:21:25.440 --> 0:21:27.760
<v Speaker 3>because it was taking away from the focus that I

0:21:27.800 --> 0:21:30.360
<v Speaker 3>needed for this other thing that made more than that, right,

0:21:30.440 --> 0:21:34.160
<v Speaker 3>but for the examples were so interesting to me because

0:21:34.160 --> 0:21:36.520
<v Speaker 3>it was my thesis that would be the case, and

0:21:36.520 --> 0:21:40.240
<v Speaker 3>then to see it laid out was so powerful. And

0:21:40.320 --> 0:21:44.879
<v Speaker 3>so it's truly again, this is one of those things

0:21:44.880 --> 0:21:47.560
<v Speaker 3>that the majority of people will just kind of hear

0:21:47.680 --> 0:21:50.479
<v Speaker 3>and go in one ear out the other. But what

0:21:50.520 --> 0:21:53.760
<v Speaker 3>I'm saying to you is that imagine you're playing this

0:21:53.920 --> 0:21:58.679
<v Speaker 3>episode again a year from now, and in this moment

0:21:58.880 --> 0:22:01.760
<v Speaker 3>this year, you made a decision. I don't care that

0:22:01.800 --> 0:22:04.639
<v Speaker 3>it's January. We're all making all these kind of claims

0:22:04.600 --> 0:22:06.760
<v Speaker 3>that what we're going to do whatever month you hear

0:22:06.800 --> 0:22:12.240
<v Speaker 3>this in you made a decision that you were going

0:22:13.160 --> 0:22:16.040
<v Speaker 3>to stick with something for a year, and you weren't

0:22:16.040 --> 0:22:18.240
<v Speaker 3>going to take every opportunity, or you weren't going to

0:22:18.359 --> 0:22:21.040
<v Speaker 3>stop and to go through this other thing because this

0:22:21.160 --> 0:22:23.679
<v Speaker 3>looks better, or you weren't going to add on for

0:22:23.880 --> 0:22:26.159
<v Speaker 3>income streams because I'm supposed to have seven. You're not

0:22:26.200 --> 0:22:29.159
<v Speaker 3>supposed to have seven when you start. You can have

0:22:29.280 --> 0:22:32.400
<v Speaker 3>seven eventually, but not when you start, because you'll never

0:22:32.440 --> 0:22:35.880
<v Speaker 3>get anywhere. If you were to focus for a year,

0:22:37.240 --> 0:22:40.560
<v Speaker 3>the results you would get would be incredible. You talk

0:22:40.600 --> 0:22:43.840
<v Speaker 3>about your book, it does not surprise me in any way,

0:22:43.840 --> 0:22:47.480
<v Speaker 3>shape or form that you stick to things because look

0:22:47.520 --> 0:22:52.760
<v Speaker 3>at your results. Danielle Leslie talks about how always said

0:22:53.200 --> 0:22:57.439
<v Speaker 3>yeah for one year. It took her two years to

0:22:57.440 --> 0:23:00.159
<v Speaker 3>make her first to really make her first million, and

0:23:00.160 --> 0:23:03.399
<v Speaker 3>then from that she's never made less than the year before,

0:23:03.600 --> 0:23:09.680
<v Speaker 3>which is incredible. She said, for the first eighteen months

0:23:09.760 --> 0:23:14.200
<v Speaker 3>she did she just had a webinar once a week,

0:23:14.440 --> 0:23:17.600
<v Speaker 3>every single week, every single year, and then eighteen months

0:23:17.640 --> 0:23:20.440
<v Speaker 3>and it just grew. And then at the eighteen month

0:23:20.560 --> 0:23:25.680
<v Speaker 3>mark something happened that was an inflection point, and from

0:23:25.720 --> 0:23:28.960
<v Speaker 3>that moment on she was now making six figures a

0:23:29.000 --> 0:23:33.800
<v Speaker 3>month and she couldn't stop it if she tried. If

0:23:33.840 --> 0:23:37.280
<v Speaker 3>she had stopped at month four because she only had

0:23:37.320 --> 0:23:40.680
<v Speaker 3>seventeen people show up to the webinarp, then she wouldn't

0:23:40.680 --> 0:23:44.640
<v Speaker 3>have gotten the skills needed to be ready at eighteen.

0:23:44.760 --> 0:23:48.800
<v Speaker 2>Yes, I wish people understood that that the first few months,

0:23:48.880 --> 0:23:52.000
<v Speaker 2>even a few years, are not actually about the earning,

0:23:52.160 --> 0:23:53.560
<v Speaker 2>it's about the learning.

0:23:53.800 --> 0:23:56.280
<v Speaker 1>Gun she will she.

0:23:56.200 --> 0:24:00.359
<v Speaker 3>Wouldn't have answered the question that came up in month seven. Yes,

0:24:00.560 --> 0:24:04.000
<v Speaker 3>so she realized this is a blocker for twenty seven

0:24:04.040 --> 0:24:07.520
<v Speaker 3>percent of people. If I should simply answer this question

0:24:07.600 --> 0:24:11.160
<v Speaker 3>in my first ten minutes of this webinar, more people

0:24:11.160 --> 0:24:13.680
<v Speaker 3>would convert. Yes, I'm just making that up, but that's

0:24:13.720 --> 0:24:17.840
<v Speaker 3>one of the things. Yeah, right, she wouldn't have had

0:24:18.080 --> 0:24:21.160
<v Speaker 3>created the confidence. Yes that I bet if we looked

0:24:21.160 --> 0:24:25.080
<v Speaker 3>at video footage of her first month and her eighteenth months,

0:24:25.119 --> 0:24:26.280
<v Speaker 3>they're like night and day.

0:24:26.320 --> 0:24:26.680
<v Speaker 1>I bet.

0:24:26.760 --> 0:24:29.399
<v Speaker 3>I mean, she's always been charismatic, but I bet you

0:24:31.280 --> 0:24:33.800
<v Speaker 3>there are so many things you can list off that

0:24:33.840 --> 0:24:34.800
<v Speaker 3>would have been different.

0:24:37.359 --> 0:24:38.679
<v Speaker 1>I think people don't understand that.

0:24:38.720 --> 0:24:41.640
<v Speaker 2>It's like I call it, like you have to gather

0:24:41.760 --> 0:24:44.400
<v Speaker 2>the keys, right, So let's just say, you know, door

0:24:44.480 --> 0:24:48.920
<v Speaker 2>twenty on your journey is the millionaire door, and if

0:24:48.960 --> 0:24:52.159
<v Speaker 2>you have the misfortune of jumping straight to door twenty,

0:24:52.200 --> 0:24:55.440
<v Speaker 2>the millionaire door, you don't have the key because guess what,

0:24:55.480 --> 0:24:57.960
<v Speaker 2>the keys in the box at door ten. But the

0:24:58.040 --> 0:25:00.720
<v Speaker 2>key to that box was at door five, and then

0:25:00.800 --> 0:25:03.200
<v Speaker 2>the code to that box was at door too.

0:25:03.760 --> 0:25:05.200
<v Speaker 1>So you don't really actually.

0:25:04.880 --> 0:25:06.960
<v Speaker 2>Get to skip steps, even if you get all the

0:25:06.960 --> 0:25:09.720
<v Speaker 2>way to the end very quickly, because you don't gather

0:25:09.880 --> 0:25:14.120
<v Speaker 2>the lessons you're gonna need to maintain the million you're seeking.

0:25:14.720 --> 0:25:16.760
<v Speaker 2>There's so many things I go through now that I'm like, ooh,

0:25:16.800 --> 0:25:18.640
<v Speaker 2>that's right, I forgot I learned that year two. Oh

0:25:18.680 --> 0:25:21.520
<v Speaker 2>thank god, you know, like or I'm like, uh, like

0:25:21.520 --> 0:25:22.520
<v Speaker 2>I'm struggling with this thing.

0:25:22.520 --> 0:25:24.480
<v Speaker 1>I'm like, wait, did I do that thing here four

0:25:24.720 --> 0:25:25.840
<v Speaker 1>that helps to fix the thing?

0:25:26.240 --> 0:25:26.760
<v Speaker 3>Sure? Did?

0:25:27.640 --> 0:25:31.000
<v Speaker 1>And so the development go ahead? Sorry, go ahead, Ireland.

0:25:31.040 --> 0:25:34.080
<v Speaker 3>Oh I'm going to cut you off. Yeah, okay, can

0:25:34.119 --> 0:25:36.840
<v Speaker 3>I ask you just I know that your audience knows

0:25:36.880 --> 0:25:38.840
<v Speaker 3>this left and right, but I'd love to understand what

0:25:39.000 --> 0:25:41.639
<v Speaker 3>is your business model? What what made the fifty million?

0:25:42.280 --> 0:25:45.199
<v Speaker 2>So my initial business model, the Budgetista, is like the

0:25:45.480 --> 0:25:46.840
<v Speaker 2>I call the business of Tiffany.

0:25:47.160 --> 0:25:49.120
<v Speaker 1>So that's like influencing.

0:25:50.640 --> 0:25:56.000
<v Speaker 2>Speaking spokesperson, work books and like one offul little products.

0:25:56.080 --> 0:25:56.240
<v Speaker 1>Right.

0:25:56.280 --> 0:25:59.360
<v Speaker 2>So, but the Budgetista allowed me to start this other

0:25:59.400 --> 0:26:03.000
<v Speaker 2>business call the Literature Academy, which is an online school

0:26:03.240 --> 0:26:06.199
<v Speaker 2>that really made the bulk of my money. We have

0:26:06.320 --> 0:26:10.040
<v Speaker 2>graduated about one hundred and fifty thousand students. And when

0:26:10.080 --> 0:26:12.960
<v Speaker 2>I first started that, it was like ten bucks a month,

0:26:12.960 --> 0:26:14.760
<v Speaker 2>and now it's I think, like fifty bucks a month, but.

0:26:14.760 --> 0:26:15.840
<v Speaker 1>We're always having to sale.

0:26:15.960 --> 0:26:19.879
<v Speaker 2>But so currently we have about twelve thousand students and

0:26:19.920 --> 0:26:22.359
<v Speaker 2>then people take it for about a year they graduate out.

0:26:22.520 --> 0:26:24.320
<v Speaker 2>So that's where it made the bulk of my money.

0:26:24.760 --> 0:26:28.359
<v Speaker 2>But I also had like this digital marketing component to

0:26:28.440 --> 0:26:31.119
<v Speaker 2>my business where we find a product or service that

0:26:31.160 --> 0:26:34.159
<v Speaker 2>we like, we partner with the organization to market that

0:26:34.280 --> 0:26:36.440
<v Speaker 2>through the Budgetista because such a trusted name.

0:26:37.640 --> 0:26:39.520
<v Speaker 3>So yeah, what does the course teach?

0:26:40.440 --> 0:26:46.119
<v Speaker 2>So Literature Academy teaches there's a foundational course where I

0:26:46.200 --> 0:26:48.320
<v Speaker 2>call it on financial homeness, So it teaches you how

0:26:48.359 --> 0:26:51.919
<v Speaker 2>to budget save, get out of debt, fix your credit,

0:26:52.160 --> 0:26:57.399
<v Speaker 2>earn money, invest, be properly insured, create a financial team,

0:26:57.800 --> 0:27:00.399
<v Speaker 2>increase your net worth and estate planning. So that is

0:27:00.440 --> 0:27:02.600
<v Speaker 2>like the if you think about your core course, that's

0:27:02.600 --> 0:27:03.280
<v Speaker 2>the core course.

0:27:03.320 --> 0:27:05.160
<v Speaker 1>It's ten ten.

0:27:06.520 --> 0:27:08.879
<v Speaker 2>Courses in this core course, yes, and then after that

0:27:08.920 --> 0:27:11.600
<v Speaker 2>we have additional courses. Think about it like if you

0:27:11.640 --> 0:27:14.920
<v Speaker 2>were going to be in school outside of your normal syllabus,

0:27:14.960 --> 0:27:18.840
<v Speaker 2>you would have these other like extracurricular kind of like classes,

0:27:18.880 --> 0:27:23.640
<v Speaker 2>like there's tax classes and business classes and all these

0:27:23.760 --> 0:27:26.720
<v Speaker 2>kind of surrounding classes. Probably about fifty or so of those.

0:27:27.680 --> 0:27:31.320
<v Speaker 2>So people join because they want this handholding. So the courses,

0:27:31.640 --> 0:27:34.800
<v Speaker 2>we had these women from Stanford come in study the

0:27:34.840 --> 0:27:37.040
<v Speaker 2>academy and help us upgrade it and make it better,

0:27:37.040 --> 0:27:39.720
<v Speaker 2>like a year or so ago. And so although the

0:27:39.840 --> 0:27:42.800
<v Speaker 2>course might each class that you take might be an hour,

0:27:43.320 --> 0:27:45.879
<v Speaker 2>we chop it into five to eight minute segments, so

0:27:45.920 --> 0:27:48.720
<v Speaker 2>it's really bite sizable, but enough for you to learn

0:27:48.760 --> 0:27:51.720
<v Speaker 2>the lesson. So you take these ten classes, you feel good.

0:27:51.760 --> 0:27:53.120
<v Speaker 2>And if you want to take these kind of like

0:27:53.280 --> 0:27:54.760
<v Speaker 2>auxiliary classes.

0:27:54.840 --> 0:27:57.919
<v Speaker 1>Those are also included. Those are all pre recorded.

0:27:58.040 --> 0:28:01.199
<v Speaker 2>But then every month we also have like a day

0:28:01.320 --> 0:28:04.720
<v Speaker 2>or two of live interaction and with the other students

0:28:04.720 --> 0:28:07.920
<v Speaker 2>as well as instructors and course providers.

0:28:07.960 --> 0:28:11.399
<v Speaker 3>So, and I know Terry said that a lot of

0:28:11.440 --> 0:28:13.960
<v Speaker 3>hers is from word of mouth, is yours? A lot

0:28:14.000 --> 0:28:17.520
<v Speaker 3>of marketing, paid marketing, content marketing, word of mouth. What

0:28:17.560 --> 0:28:18.639
<v Speaker 3>would you say is the order?

0:28:19.280 --> 0:28:23.360
<v Speaker 2>So I would say paid marketing first and foremost, then

0:28:23.800 --> 0:28:25.960
<v Speaker 2>word of mouth, and then because the budget needs to

0:28:26.040 --> 0:28:29.920
<v Speaker 2>kind of like provides what I call almost like you know,

0:28:29.920 --> 0:28:31.200
<v Speaker 2>how you go to school and you have to take

0:28:31.240 --> 0:28:32.880
<v Speaker 2>like your pre courses before you could take your.

0:28:32.760 --> 0:28:33.480
<v Speaker 3>One on one class.

0:28:34.160 --> 0:28:36.920
<v Speaker 2>Yes, so the budgetes is like the prerequids. A lot

0:28:36.920 --> 0:28:39.800
<v Speaker 2>of things that budgeties to are free, super basic, so

0:28:39.840 --> 0:28:41.640
<v Speaker 2>when you learn there and then we say, okay, you're

0:28:41.640 --> 0:28:43.920
<v Speaker 2>ready for the next thing, which is the Limatary Academy

0:28:43.920 --> 0:28:46.160
<v Speaker 2>when you want to take your finances.

0:28:46.440 --> 0:28:47.360
<v Speaker 1>To the next level.

0:28:48.480 --> 0:28:51.120
<v Speaker 2>Yeah so, but paid marketing still is like, although it's

0:28:51.120 --> 0:28:53.840
<v Speaker 2>not my favorite, it's still the number one driver for

0:28:53.920 --> 0:28:57.200
<v Speaker 2>the academy. But we are shifting our business model. I'll

0:28:57.280 --> 0:28:59.600
<v Speaker 2>let you know if it works by getting like that,

0:29:00.040 --> 0:29:03.440
<v Speaker 2>because I feel like my ideal business model is the

0:29:03.440 --> 0:29:06.400
<v Speaker 2>one I started with with the budgetista, which is the

0:29:06.440 --> 0:29:08.480
<v Speaker 2>black women who come to me should not have to

0:29:08.520 --> 0:29:13.680
<v Speaker 2>pay that. Instead, they are all these huge organizations that

0:29:13.720 --> 0:29:16.000
<v Speaker 2>benefit off of black women, and I'm like, no. So

0:29:16.440 --> 0:29:18.800
<v Speaker 2>they used to like the United Way, for example, when

0:29:18.840 --> 0:29:21.120
<v Speaker 2>I first started, used to pay me to do classes,

0:29:21.160 --> 0:29:23.240
<v Speaker 2>and I would do the classes for free for the community.

0:29:24.040 --> 0:29:27.280
<v Speaker 2>And I love that model because the community really came out.

0:29:27.320 --> 0:29:29.800
<v Speaker 2>I went from five people per class to two hundred

0:29:30.240 --> 0:29:33.120
<v Speaker 2>and so for the academy. This is the shift I

0:29:33.160 --> 0:29:36.200
<v Speaker 2>wanted to go toward instead of like marketing marketing marketing

0:29:36.280 --> 0:29:39.400
<v Speaker 2>and having individual people sign up. I am now looking

0:29:39.480 --> 0:29:45.160
<v Speaker 2>for part corporate sponsors to say I will sponsor a

0:29:45.280 --> 0:29:47.760
<v Speaker 2>thousand people for scholarship to the Livature Academy.

0:29:47.800 --> 0:29:49.600
<v Speaker 1>That is the shift that I wanted to shift toward.

0:29:51.440 --> 0:29:53.480
<v Speaker 3>Have you already found success with that?

0:29:53.960 --> 0:29:55.720
<v Speaker 2>No? No, we're just literally this is the year. I

0:29:55.800 --> 0:29:58.240
<v Speaker 2>was like, let's don't you know, go ahead?

0:29:58.440 --> 0:29:59.720
<v Speaker 3>Can I give my opinion? Or yes?

0:29:59.760 --> 0:29:59.960
<v Speaker 1>Please?

0:30:00.160 --> 0:30:01.600
<v Speaker 3>You did not ask for it, so I don't know.

0:30:01.720 --> 0:30:02.400
<v Speaker 1>I would love it.

0:30:02.880 --> 0:30:06.800
<v Speaker 3>I've learned to ask people if they want it. I

0:30:06.840 --> 0:30:08.600
<v Speaker 3>love that. But to me, it sounds like you have

0:30:08.600 --> 0:30:10.200
<v Speaker 3>a six hundred dollars a year product.

0:30:11.440 --> 0:30:14.280
<v Speaker 1>Okay, right, is that what you It's three hundred dollars

0:30:14.320 --> 0:30:14.600
<v Speaker 1>a year.

0:30:14.760 --> 0:30:16.720
<v Speaker 3>Three hundred dollars a year because you said maybe fifty

0:30:16.760 --> 0:30:18.040
<v Speaker 3>a month, but it's maybe a six month.

0:30:18.240 --> 0:30:20.400
<v Speaker 1>Yeah, we have because we always having like on dis guy.

0:30:20.320 --> 0:30:23.520
<v Speaker 3>Gas, So three hundred dollars a year. So this is

0:30:23.520 --> 0:30:27.160
<v Speaker 3>just my opinion. My opinion is for what you just

0:30:27.240 --> 0:30:31.760
<v Speaker 3>listed off, that's the value that you give. That's a steal.

0:30:32.720 --> 0:30:34.080
<v Speaker 1>I know that's a steal.

0:30:34.200 --> 0:30:36.840
<v Speaker 3>And if somebody I have a lot of free on

0:30:36.840 --> 0:30:42.640
<v Speaker 3>my Orlands Academy online and yes a lot of people

0:30:43.880 --> 0:30:45.719
<v Speaker 3>go through it. But you can see unteachable, you can

0:30:45.760 --> 0:30:49.760
<v Speaker 3>see I don't know if you teaching teachable or I'll think, okay,

0:30:49.880 --> 0:30:52.680
<v Speaker 3>so on teachable maybe elsewhere you can see from the

0:30:52.720 --> 0:30:56.080
<v Speaker 3>free the free courses, how many people complete it versus

0:30:56.440 --> 0:31:00.440
<v Speaker 3>the paid courses. In every single course that is free

0:31:00.520 --> 0:31:04.240
<v Speaker 3>has fewer has more people signed up, but fewer people

0:31:04.240 --> 0:31:08.240
<v Speaker 3>completing the course. And so what is that? Rachel says,

0:31:08.240 --> 0:31:13.280
<v Speaker 3>When they pay, they pay attention, right, So I love

0:31:13.400 --> 0:31:15.760
<v Speaker 3>the fact. Here's what I'm going to say. The truth is,

0:31:15.800 --> 0:31:17.680
<v Speaker 3>I love the fact that you want to do that.

0:31:17.640 --> 0:31:20.480
<v Speaker 3>That's your instinct is that black women should not have

0:31:20.560 --> 0:31:24.480
<v Speaker 3>to pay. But I have to tell you, if they

0:31:24.520 --> 0:31:28.160
<v Speaker 3>pay that nominal fee to be in the room, you're

0:31:28.240 --> 0:31:31.240
<v Speaker 3>going to probably get more out of it because they

0:31:31.280 --> 0:31:34.440
<v Speaker 3>have skin in the game. And black women are not

0:31:34.840 --> 0:31:38.160
<v Speaker 3>like we are all we are. We contain multitudes. We

0:31:38.240 --> 0:31:44.480
<v Speaker 3>are doctors and lawyers and teachers and executives and retail

0:31:44.640 --> 0:31:48.080
<v Speaker 3>people and people that work at fast food restaurants and caretakers.

0:31:48.080 --> 0:31:52.520
<v Speaker 3>We are all these things. And I know what it's

0:31:52.560 --> 0:31:55.080
<v Speaker 3>like to have zero dollars and to be hungry and

0:31:55.120 --> 0:31:57.000
<v Speaker 3>to worry about where I'm going to sleep that night.

0:31:57.560 --> 0:31:59.840
<v Speaker 3>But I also know what it's like to say I

0:32:00.600 --> 0:32:04.520
<v Speaker 3>have a goal, okay, and my goal is to get

0:32:04.560 --> 0:32:07.840
<v Speaker 3>into this Stanford two week boot camp that costs thousands

0:32:07.920 --> 0:32:10.280
<v Speaker 3>of dollars so I can be around these millionaires and

0:32:10.360 --> 0:32:14.160
<v Speaker 3>learn and then get into it. Okay, and then meet

0:32:14.200 --> 0:32:19.040
<v Speaker 3>my first investor picked off the thirty million dollar fund

0:32:19.480 --> 0:32:21.760
<v Speaker 3>that would go on to invest in two hundred companies.

0:32:22.240 --> 0:32:25.160
<v Speaker 1>Okay, I see something. When they pay, they pay attention.

0:32:25.240 --> 0:32:28.320
<v Speaker 2>So even if I had like a so not all

0:32:28.360 --> 0:32:31.800
<v Speaker 2>scholarship or even a matching scholarship to say you do this.

0:32:33.160 --> 0:32:35.320
<v Speaker 3>What I think, what I think would works. So what

0:32:35.480 --> 0:32:38.000
<v Speaker 3>you have done works, so I would not stray too

0:32:38.040 --> 0:32:42.280
<v Speaker 3>far from that. That's my main core. Okay, keep doing that,

0:32:42.680 --> 0:32:46.320
<v Speaker 3>keep that flywheel going where the paid is working, as

0:32:46.360 --> 0:32:48.840
<v Speaker 3>long as your profit margins are reasonable, like if it's

0:32:49.120 --> 0:32:52.640
<v Speaker 3>if it's five percent profit margins, but if you have

0:32:52.760 --> 0:32:55.960
<v Speaker 3>a healthy profit margin, keep doing what you're doing. Pay

0:32:56.000 --> 0:32:59.640
<v Speaker 3>attention to how the pricing is changing with marketing. Add

0:32:59.680 --> 0:33:03.040
<v Speaker 3>a little little bit more content marketing that's free at

0:33:03.040 --> 0:33:05.680
<v Speaker 3>a little like take advantage of the tiktoks of the

0:33:05.680 --> 0:33:08.640
<v Speaker 3>world and the Instagrams of the world and the linkedins

0:33:08.640 --> 0:33:11.920
<v Speaker 3>of the world. Do that. Put some money into content,

0:33:12.000 --> 0:33:14.800
<v Speaker 3>because that's what I'm really going heavy in. But I

0:33:14.840 --> 0:33:17.720
<v Speaker 3>would keep that flywheel going because it's working. Okay, And

0:33:18.560 --> 0:33:21.760
<v Speaker 3>then I would even go the other way of where

0:33:21.760 --> 0:33:24.280
<v Speaker 3>did they go from there? Can they graduate from there?

0:33:25.000 --> 0:33:26.440
<v Speaker 3>Because there are going to be some people who are like,

0:33:26.480 --> 0:33:29.080
<v Speaker 3>I love this, this was this helped me get to

0:33:29.120 --> 0:33:30.960
<v Speaker 3>a point where now I want to pay you one

0:33:30.960 --> 0:33:32.680
<v Speaker 3>thousand or two thousand dollars. Can I be in the

0:33:32.760 --> 0:33:33.239
<v Speaker 3>room with you?

0:33:34.400 --> 0:33:37.080
<v Speaker 1>I'm getting that more. That question has been coming.

0:33:36.920 --> 0:33:40.000
<v Speaker 3>Out all I have. Can I have weekly calls with you? Know?

0:33:40.040 --> 0:33:42.560
<v Speaker 3>Whatever you were able to do to sustain, don't do

0:33:42.560 --> 0:33:45.200
<v Speaker 3>anything outside of what you can sustain. I think that's

0:33:45.240 --> 0:33:47.520
<v Speaker 3>where you go. You don't have to and it doesn't

0:33:47.560 --> 0:33:51.160
<v Speaker 3>have to be the hamster wheel. It doesn't have to

0:33:51.200 --> 0:33:53.360
<v Speaker 3>be like, oh, I'm just selling all the time. Because

0:33:53.400 --> 0:33:55.400
<v Speaker 3>you have all these different you have the free to

0:33:55.440 --> 0:33:58.000
<v Speaker 3>get the men to make them understand. Is this for you?

0:33:58.360 --> 0:34:00.880
<v Speaker 3>They graduate to the three hundred year, which again is

0:34:00.880 --> 0:34:03.920
<v Speaker 3>a still based on what you just describe, and then

0:34:04.040 --> 0:34:07.719
<v Speaker 3>for those who said, what happened in that course change

0:34:07.760 --> 0:34:12.359
<v Speaker 3>the way I view things. Therefore, I trust you and

0:34:12.640 --> 0:34:14.800
<v Speaker 3>I want to go to another level. Is there another

0:34:14.880 --> 0:34:17.520
<v Speaker 3>place you can take me? Can you take Can I

0:34:17.600 --> 0:34:20.600
<v Speaker 3>be like you? Sisky? How did you do what you do?

0:34:21.280 --> 0:34:23.960
<v Speaker 3>Talk to me about your company? I'm willing to go

0:34:24.000 --> 0:34:26.799
<v Speaker 3>into the thousand dollars program for that. I'm willing to

0:34:26.840 --> 0:34:28.879
<v Speaker 3>go to the event that you put on the cost

0:34:28.880 --> 0:34:32.080
<v Speaker 3>of thousand dollars whatever it is. That's what I would do.

0:34:32.160 --> 0:34:34.759
<v Speaker 3>And then on top of that, what you could do

0:34:34.880 --> 0:34:39.160
<v Speaker 3>on the side is you could have corporations who see

0:34:39.200 --> 0:34:43.960
<v Speaker 3>the value in what you're doing, do some scholarships for

0:34:44.200 --> 0:34:48.839
<v Speaker 3>specific one off things for groups. Maybe it's for HBCUs,

0:34:48.960 --> 0:34:53.759
<v Speaker 3>maybe it's for black women who are in domestic partner.

0:34:53.480 --> 0:34:55.759
<v Speaker 1>With the shelter or something like that, exactly.

0:34:56.000 --> 0:34:59.400
<v Speaker 3>Exactly, because they are not going to be thinking about,

0:34:59.440 --> 0:35:02.759
<v Speaker 3>let mean three hundred dollars, but just as a blanket,

0:35:03.160 --> 0:35:06.160
<v Speaker 3>none at all when the foster is working.

0:35:06.520 --> 0:35:10.000
<v Speaker 2>Okay, that was why Ireland, where can the girls get

0:35:10.040 --> 0:35:10.359
<v Speaker 2>your book?

0:35:10.400 --> 0:35:12.760
<v Speaker 1>Because I hope you ought to say this was a masterclass.

0:35:13.200 --> 0:35:15.480
<v Speaker 2>For I mean, I am a To me, a good

0:35:15.480 --> 0:35:19.200
<v Speaker 2>teacher is an even better student, and so I am

0:35:19.239 --> 0:35:22.200
<v Speaker 2>just absorbing and grateful for all that information. And so

0:35:22.880 --> 0:35:25.880
<v Speaker 2>this is why we had Arlan on the show, because

0:35:25.960 --> 0:35:29.759
<v Speaker 2>it's one thing to do a thing, live a thing,

0:35:29.800 --> 0:35:32.360
<v Speaker 2>but to be able to teach a thing, it's something

0:35:32.400 --> 0:35:36.359
<v Speaker 2>completely different. And so if the girls are wanting not

0:35:36.400 --> 0:35:38.080
<v Speaker 2>just the girls, because we have lots of people who listen,

0:35:39.000 --> 0:35:41.839
<v Speaker 2>but if they're wanting to purchase your book, is what

0:35:41.920 --> 0:35:42.520
<v Speaker 2>is it called again?

0:35:42.600 --> 0:35:43.360
<v Speaker 1>Your first Million?

0:35:43.640 --> 0:35:47.719
<v Speaker 3>Your first million? You can go you can follow me

0:35:47.760 --> 0:35:51.120
<v Speaker 3>on Instagram at Arlin was here, and there are all

0:35:51.200 --> 0:35:54.000
<v Speaker 3>kinds of lists, or you can go to your first

0:35:54.239 --> 0:35:57.799
<v Speaker 3>Million dot live and get the book from there. I'm

0:35:57.800 --> 0:36:03.759
<v Speaker 3>also on a book tour for Forever. That's yes, it's

0:36:03.800 --> 0:36:05.520
<v Speaker 3>going so well. And I'm in New York right now.

0:36:05.520 --> 0:36:07.480
<v Speaker 3>Actually I live in Los Angeles. I'm in New York.

0:36:07.680 --> 0:36:09.879
<v Speaker 3>I'll be on the Tameron Hall Show in a few

0:36:09.920 --> 0:36:15.840
<v Speaker 3>hours and others apparently, And so yeah, your first Million

0:36:16.000 --> 0:36:18.719
<v Speaker 3>you can pick it up at multiple airports across the

0:36:18.760 --> 0:36:21.720
<v Speaker 3>country as well. I think it may even be in Target,

0:36:21.760 --> 0:36:26.520
<v Speaker 3>but you know, that's a rumor that I've heard. I'm

0:36:26.520 --> 0:36:27.719
<v Speaker 3>want to check it out as soon as I get

0:36:27.760 --> 0:36:29.920
<v Speaker 3>a chance to. But what I want to do and

0:36:29.960 --> 0:36:32.359
<v Speaker 3>I don't know, I know that we can probably kind

0:36:32.360 --> 0:36:35.480
<v Speaker 3>of edit this. I would love to talk to you, Tiffany,

0:36:35.480 --> 0:36:36.960
<v Speaker 3>because we're a time is running out. I'd love to

0:36:36.960 --> 0:36:41.080
<v Speaker 3>talk to you about my event in your audience, because

0:36:41.440 --> 0:36:44.360
<v Speaker 3>there's a way we can work together, okay, and I

0:36:44.400 --> 0:36:46.960
<v Speaker 3>want to be able to give maybe you can record

0:36:47.000 --> 0:36:49.440
<v Speaker 3>after this, like the the way that they can get

0:36:49.440 --> 0:36:51.160
<v Speaker 3>into the event with your discount.

0:36:51.600 --> 0:36:54.480
<v Speaker 1>Okay, okay, because your event is in April.

0:36:55.000 --> 0:36:57.359
<v Speaker 3>The event is April ninth through the twelfth. It's in

0:36:57.440 --> 0:37:00.600
<v Speaker 3>Los Angeles. I'll just say here a few of the

0:37:00.600 --> 0:37:04.520
<v Speaker 3>people we have showing up. So, speaking of teachers, I

0:37:04.640 --> 0:37:08.920
<v Speaker 3>know you watch you have it Elementary? Yes, okay, you

0:37:08.960 --> 0:37:10.280
<v Speaker 3>know Ava the principal.

0:37:10.400 --> 0:37:11.640
<v Speaker 1>Yeah, see, hilarious.

0:37:12.120 --> 0:37:13.560
<v Speaker 3>He's going to be our host.

0:37:13.920 --> 0:37:17.720
<v Speaker 1>Okay, that's awesome. Is that incredible?

0:37:17.840 --> 0:37:21.239
<v Speaker 3>She's our host. They all also want everybody to before

0:37:21.239 --> 0:37:23.160
<v Speaker 3>they get into the who's going to be there? Who

0:37:23.200 --> 0:37:25.200
<v Speaker 3>are all gonna be there? I want you to understand

0:37:25.239 --> 0:37:26.920
<v Speaker 3>the venues. So we're gonna have a day and a

0:37:26.960 --> 0:37:31.360
<v Speaker 3>half of expo across two ballrooms at the JW. Marriott,

0:37:31.360 --> 0:37:33.880
<v Speaker 3>which is where if you ever saw Pink the singer,

0:37:34.760 --> 0:37:36.960
<v Speaker 3>dancing on this and singing on the side of a

0:37:37.000 --> 0:37:39.480
<v Speaker 3>building in downtown l A a few years ago for

0:37:39.560 --> 0:37:42.719
<v Speaker 3>an award show, that's the building she was on. It's

0:37:42.719 --> 0:37:45.960
<v Speaker 3>connected to the Peacock Theater, which is where the Emmys

0:37:45.960 --> 0:37:47.800
<v Speaker 3>were held just a few days ago. So if you

0:37:47.840 --> 0:37:50.040
<v Speaker 3>saw the Emmys or any clips from the Emmy's That

0:37:50.239 --> 0:37:52.600
<v Speaker 3>is where our second half of our event will be,

0:37:53.000 --> 0:37:55.480
<v Speaker 3>which is steps away from that hotel. So it's all

0:37:55.480 --> 0:37:59.520
<v Speaker 3>on the same campus. So just imagine you're there. You're

0:37:59.520 --> 0:38:01.719
<v Speaker 3>in a great seat because it's a theater, so it's

0:38:01.840 --> 0:38:04.160
<v Speaker 3>rising seats, you have a great view of the stage.

0:38:04.200 --> 0:38:08.800
<v Speaker 3>It's not a ballroom where it's flat. And then Ava

0:38:08.960 --> 0:38:13.520
<v Speaker 3>from Rabbott is doing the hosting. On top of that,

0:38:15.880 --> 0:38:18.800
<v Speaker 3>we have an evening with Isa Ray.

0:38:19.239 --> 0:38:20.640
<v Speaker 1>Oh wow, I love what.

0:38:22.200 --> 0:38:25.080
<v Speaker 3>She is doing, like a very special event with us

0:38:25.440 --> 0:38:29.080
<v Speaker 3>the April tenth at the Peacock Theater evening of so

0:38:29.120 --> 0:38:31.279
<v Speaker 3>we'll have somebody open for her and then like an

0:38:31.320 --> 0:38:35.160
<v Speaker 3>opening conversation that she will do well. I'll speak in

0:38:35.200 --> 0:38:38.759
<v Speaker 3>fireside with her. She is flying out that same night

0:38:38.880 --> 0:38:41.600
<v Speaker 3>to go to an event, so she's making it happen

0:38:41.640 --> 0:38:45.279
<v Speaker 3>for us. That's why we're doing it on April eleventh.

0:38:46.239 --> 0:38:49.600
<v Speaker 3>All day long, you'll have Sheila Johnson, the first black

0:38:49.600 --> 0:38:53.160
<v Speaker 3>book Facilionaire. Just read her book, Her Through the Fire,

0:38:53.320 --> 0:38:56.560
<v Speaker 3>incredible book. Get that book now. If you read that

0:38:56.600 --> 0:38:59.200
<v Speaker 3>book or listen to the audible, you'll want to come

0:38:59.239 --> 0:39:02.520
<v Speaker 3>to the event. To hear her speak. Rachel Rogers will

0:39:02.560 --> 0:39:05.399
<v Speaker 3>be interviewing Sheila. I've asked her to do that because

0:39:05.440 --> 0:39:11.000
<v Speaker 3>they remind me of each other and it's fun. I'll

0:39:11.000 --> 0:39:13.200
<v Speaker 3>just do a little side note. A few days ago,

0:39:13.440 --> 0:39:16.280
<v Speaker 3>Sheila's chief of staff has been with her for twenty years,

0:39:16.880 --> 0:39:20.759
<v Speaker 3>told me that I remind her of miss Johnson from

0:39:20.920 --> 0:39:23.480
<v Speaker 3>when she met her twenty years ago. Oh that's amazing,

0:39:23.680 --> 0:39:27.279
<v Speaker 3>isn't that incredible? Yes, so that was really cool. I'll

0:39:27.280 --> 0:39:30.719
<v Speaker 3>interview it. Rachel. Talk all about her events, you know,

0:39:30.840 --> 0:39:33.160
<v Speaker 3>the good, the bad, the ugly, all the behind the

0:39:33.160 --> 0:39:35.520
<v Speaker 3>scenes business side of that. For anybody who wants to

0:39:35.560 --> 0:39:38.879
<v Speaker 3>put on events. Lamar Tyler, who I'm speaking at his event,

0:39:40.320 --> 0:39:43.399
<v Speaker 3>you will be there. We will have Rich Paul, who

0:39:43.480 --> 0:39:48.160
<v Speaker 3>is Lebron's agent, who has who was also Adele's husband

0:39:48.280 --> 0:39:51.360
<v Speaker 3>by the okay, he has done six billion dollars of

0:39:51.480 --> 0:39:56.840
<v Speaker 3>deals for his clients, including Lebron. We will have Gary Vaynerchuk. Okay,

0:39:56.920 --> 0:39:59.959
<v Speaker 3>Gary Vee. If you want to learn how to mark

0:40:00.160 --> 0:40:04.440
<v Speaker 3>kid without spending money or with spending very little money.

0:40:05.080 --> 0:40:06.960
<v Speaker 3>He's going to take us through that and how he

0:40:07.040 --> 0:40:11.600
<v Speaker 3>has a massed a fortune and also a masked that

0:40:11.640 --> 0:40:14.640
<v Speaker 3>fortune by gaining attention from people. Okay, now we can

0:40:14.680 --> 0:40:17.279
<v Speaker 3>each do that. As we walk out of the of

0:40:17.320 --> 0:40:21.880
<v Speaker 3>the theater. We have Lauren Chen who sold her company,

0:40:21.920 --> 0:40:27.560
<v Speaker 3>her plus sized clothing company, to Universal Standard just last year.

0:40:28.040 --> 0:40:32.840
<v Speaker 3>We have Sunira Madonni, who started a billion dollar company

0:40:33.400 --> 0:40:37.600
<v Speaker 3>with her brother after being turned down by twelve banks

0:40:37.840 --> 0:40:40.640
<v Speaker 3>and told by her boss that her idea was not smart.

0:40:41.320 --> 0:40:43.279
<v Speaker 3>She started the company on her own and built it

0:40:43.280 --> 0:40:46.560
<v Speaker 3>to a billion dollar and I'm talking exit. She's exited

0:40:46.640 --> 0:40:51.200
<v Speaker 3>the company. Okay, it's not just on paper. Yes, And

0:40:51.239 --> 0:40:53.239
<v Speaker 3>we just have more and more and then this is

0:40:53.520 --> 0:40:57.840
<v Speaker 3>really exciting. TLC the legendary TLS close out the event

0:40:57.920 --> 0:41:02.480
<v Speaker 3>with a performance of renal level performance at the Peacock Theaters.

0:41:02.600 --> 0:41:04.520
<v Speaker 3>There's more and more and more that have not I

0:41:04.520 --> 0:41:07.440
<v Speaker 3>have not mentioned here. So you're going to get the inspiration,

0:41:07.560 --> 0:41:09.600
<v Speaker 3>you're going to get the understanding, but you're going to

0:41:09.600 --> 0:41:12.560
<v Speaker 3>get the learnings because we're doing orlands Hadely Live and

0:41:12.600 --> 0:41:15.280
<v Speaker 3>we're doing multiple other things. So be in the building.

0:41:16.400 --> 0:41:19.239
<v Speaker 3>You'll get your code to use, because I want you

0:41:19.280 --> 0:41:20.759
<v Speaker 3>to have a special code to use.

0:41:20.920 --> 0:41:21.600
<v Speaker 1>Okay, we'll talk.

0:41:21.640 --> 0:41:23.800
<v Speaker 2>We'll put that in the description notes and where's the

0:41:23.840 --> 0:41:25.760
<v Speaker 2>link where people can register.

0:41:25.440 --> 0:41:28.760
<v Speaker 3>For your first million dot Live.

0:41:28.840 --> 0:41:33.240
<v Speaker 1>Also for the book and the event. Okay, I love.

0:41:33.160 --> 0:41:35.239
<v Speaker 3>That there's a book tour. If you go to the

0:41:35.239 --> 0:41:38.400
<v Speaker 3>book tour, there's a pop up across the page that

0:41:38.480 --> 0:41:39.239
<v Speaker 3>gives you to the book.

0:41:39.520 --> 0:41:41.440
<v Speaker 1>I love that. Thank you so much, Arland.

0:41:41.480 --> 0:41:45.640
<v Speaker 2>You have just been one just so inspirational, but two

0:41:45.800 --> 0:41:49.800
<v Speaker 2>thank you Like that that was really I'm always open

0:41:49.960 --> 0:41:52.839
<v Speaker 2>to receive, like how can I do better? How can

0:41:52.880 --> 0:41:56.360
<v Speaker 2>I show up more fully? And so I what you

0:41:56.400 --> 0:41:58.480
<v Speaker 2>just share with me about my own business, I'm like, Okay,

0:41:58.600 --> 0:42:00.160
<v Speaker 2>that absolutely makes.

0:42:00.680 --> 0:42:03.080
<v Speaker 3>Can I say one more piece? Of course the re

0:42:03.360 --> 0:42:09.400
<v Speaker 3>Another main reason for that idea is that, like I

0:42:09.520 --> 0:42:12.480
<v Speaker 3>encourage people to work with corporations because it is a

0:42:12.520 --> 0:42:17.000
<v Speaker 3>good model, but it is its own fresh Hell yeah,

0:42:17.520 --> 0:42:20.680
<v Speaker 3>it is its own. You now got to be beholden

0:42:20.719 --> 0:42:24.640
<v Speaker 3>that there sch It is a long sales cycle, so

0:42:24.680 --> 0:42:27.320
<v Speaker 3>it'll take forever, and if they put you in the

0:42:27.360 --> 0:42:31.960
<v Speaker 3>bucket of philanthropic, they'll treat you as such. Okay, and

0:42:32.040 --> 0:42:35.920
<v Speaker 3>you don't deserve that. So there's that play too, So

0:42:35.960 --> 0:42:38.160
<v Speaker 3>it's okay to have it in the background as something

0:42:38.200 --> 0:42:41.320
<v Speaker 3>that you can get, take or leave before your model

0:42:41.400 --> 0:42:42.800
<v Speaker 3>shift would worry.

0:42:43.080 --> 0:42:45.840
<v Speaker 1>Okay, thank you so much. Thank you, Arland.

0:42:45.880 --> 0:42:49.080
<v Speaker 2>I hope you all enjoy it as much as I have. Again,

0:42:49.160 --> 0:42:52.360
<v Speaker 2>your first million dot live for both the event and

0:42:52.760 --> 0:42:55.600
<v Speaker 2>the book. If you're not following Arlin, what are you

0:42:55.640 --> 0:42:56.879
<v Speaker 2>on on social media?

0:42:56.920 --> 0:42:57.200
<v Speaker 1>Again?

0:42:58.440 --> 0:42:58.799
<v Speaker 3>Was here?

0:42:59.160 --> 0:43:04.640
<v Speaker 1>Yes? Please? Are a playing yourself? Congratulations on all your success.

0:43:04.640 --> 0:43:07.560
<v Speaker 2>I will continue to cyber stalk you because I just

0:43:07.640 --> 0:43:10.279
<v Speaker 2>love being motivated by black women doing the damn thing.

0:43:10.719 --> 0:43:12.440
<v Speaker 3>Thank you so much, thank you,